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Reviewa Publication from Lusem – Lund University School of Economics and Management 2014 LUND BUSINESS ReviewA PUBLICATION FROM LUSEm – lUND UNIVERSITY SCHOOL OF ECONOMICS AND MANAGEMENT A new climate calculus The informed customer Climate talks in Lund Globalisation mythbusters 2 LUND BUSINESS REVIEW 2014 EDITOR Henrik Killander PHOTOGRAPHS Johan Persson, Kennet Ruona, Charlotte Carlberg Bärg, Gunnar Menander, Magnus Bergström, Archive: Magnum Photos, Getty Images PRODUCTION Art direction and graphic production: Magnus Bergström & Co (bco.se) Printed by: Elanders Sverige AB. Paper: Cover Galerie Art Gloss 300 gr. Inset Arctic Volume 170 gr. Printed on environmentally friendly paper using environmentally friendly methods. LUND BUSINESS REVIEW 2014 3 2014: The language The language for a sustainability revolution ....... 3 for a sustainability More than a business school .................................. 4 Guest speakers 2013 ............................................... 6 revolution Partner companies .................................................. 6 Closer to the customer ........................................... 7 Economics and management is the language of change. It can reveal causal links, explain the driving forces behind The price that raises margins ............................... 10 today’s trends and correct false incentive structures. Speaking When opinions differ ........................................... 13 it, therefore, brings responsibilities. This is what we had in mind at the School of Economics and Management when, in Mobile phones saving lives in Africa ................... 15 2013, we formulated a new vision: “Making a difference by K2: Centered on the commuter ........................... 17 expanding our intellectual footprint”. The informed customer ........................................ 21 The world needs a more sustainable capitalism. The UN Cli- mate Report of 2013 revealed the need for a faster conversion Business model for smarter cities ........................ 25 to a sustainable society. But even a revolution to a more sus- Prestigious grant to new professor ..................... 27 tainable society must be financed and organised. Knowledge of how economies are interlinked and how to do business is Behind the letter of the law ................................ 27 necessary for developing a society that is sustainable from an New management programme environmental, social and economic point of view. in the top 5 ............................................................ 28 In education, we want to prepare our students to adopt different roles, to be able to understand, evaluate and respond Which calculation is best to these issues in their professional life. And in research, we for the climate? ..................................................... 29 are trying to solve problems associated with sustainable devel- opment. We are, therefore, showcasing some good examples Climate talks in Lund ............................................ 34 in this year’s Lund Business Review, of what initiatives Business leaders of the future ............................. 36 people have taken at the School, using new ideas and sound knowledge of the subject. For example, Kerstin Enflo, who Globalisation mythbusters ................................... 39 fronts the cover of this magazine, has designed a role-playing Succesful sustainability work ............................... 42 exercise, in which students negotiate and draft out a global climate agreement. Or how about research into new business International contacts .......................................... 43 models for smarter and more environmentally friendly cities? The good conference ............................................ 44 Or a new climate change calculus, which can make sense of countries’ incentives to reduce carbon emissions from both Education offered ................................................. 45 their production and consumption? Facts and figures ................................................... 46 Do you speak the language of economics and management? International profile 2013 .................................... 48 On the following pages you’ll have the opportunity to deepen your skills and learn something about the people who are Contact information ............................................. 54 involved in study and research with the aim of understanding, explaining and improving the world. Happy reading! k FREDRIK ANDERSSON A PUBLICATION FROM LUSEM – lUND UNIVERSITY SCHOOL OF ECONOMICS Dean of LUSEM AND MANAGEMENT 4 LUND BUSINESS REVIEW 2014 LUND UNIVERSITY SCHOOL OF ECONOMICS AND MANAGEMENT More than a business school Millions for a new climate calculation. New app to save lives in Africa. Teachers of Business Administration want to train more sustainable leaders. New partnerships will provide greener cities and public trans- portation. Sustainability ran like a common thread through the past year at the School of Economics and Management. IN 2013, Lund University School of Economics and Manage- Research Council for a total of SEK 7.98 million. In one of the ment (LUSEM) was entrusted with hosting a series of influen- research projects, Foreign Trade Impact on Carbon Dioxide tial conferences. One of them was FEKIS, the largest themed Emissions, she will examine a new method to account for conference in business administration in Scandinavia, which emissions where countries can benefit from, for example, set a visitor record and focused on the role of the field in investments in clean technologies and carbon-free energy, promoting a sustainable society. also for exports. The method gives countries responsibility – Our students will have a great opportunity to influence for what they can influence: their own consumption, through development as future managers at different levels in business individual choice, and the country’s technology and energy and public administration. It’s therefore important for us to systems, through politics. have a focus on sustainability in education, says Professor With this accounting method, Sweden’s carbon dioxide Fredrik Andersson, Dean at LUSEM. emissions will end up at around 4 tonnes instead of 9 tonnes/ person per year in terms of consumption. Astrid Kander will A NEW CLIMATE CALCULUS also look at what significance a change in accounting method Astrid Kander, Professor of Economic History, received two may have on the global climate talks in the UN. grants from the Swedish Energy Agency and the Swedish LUND BUSINESS REVIEW 2014 5 AN APP TO SAVE LIVES IN AFRICA e-commerce, more knowledgeable customers and increased The infant mortality rate in Malawi is among the world’s high- demands for transparency affect retail trade. We’re going est. In a new EU-funded project of EUR 3.7 million, informatics to look at how sales staff best create value for customers, researchers at the School of Economics and Management and how customers adopt new methods of payment, says in co-operation with, among others, researchers from the Ulf Johansson. universities of Cork and Oxford will develop new mobile tech- Researchers at the School of Economics are also an im- nologies that will help health professionals in the country to portant cog in the major SEK 300 million investment in the detect and treat serious diseases earlier and more effectively. future of sustainable public transport, K2, based in Medicon Professor Sven Carlsson is the coordinator of the project team Village at Lund University. from the School of Economics and Management in Lund. – Our vision is that by 2030, Sweden will be a precur- – Using a digital disease manual in the mobile connected sor for public transport as a means for the development of to measuring instruments, we can read important indicators sustainable and attractive metropolitan areas. Among other such as heart rate, body temperature and breathing. This things, we want to contribute the expertise in public finance makes it easier for health professionals to use the mobile and the business models needed to achieve it, says Ulf Ram- manual and make an accurate diagnosis. It is an aid that ulti- berg, Senior Lecturer in Business Administration and part of mately saves lives, he says. the management team at the K2 centre. MILLIONS FOR BOTH BREADTH AND DEPTH AN EVEN MORE INTERNATIONAL EDUCATION Research at LUSEM was strengthened considerably in 2013. LUSEM’s four-year Business and Economics Program was dis- Both talented individuals and strong research environments continued in early 2013 so that education could be adapted were rewarded with large grants. to the Bologna Process. The change was very successful. A Wallenberg Academy Fellows is a career programme initi- revised Bachelor programme in Business and Economics was ated by the Knut and Alice Wallenberg Foundation where 33 launched in the autumn semester and initial applications aspiring young scientists get a sum of between SEK 5 and 9 increased by 93 percent, which made the course the second million as long-term funding for their research. Joakim West- most popular in its category and in the top five overall in erlund, Professor of Economics at the School of Economics Sweden. and Management, was appointed to the programme in 2013. At the same time, LUSEM retains a high percentage of He will develop better tools for economic analysis that help paying international students. In the 2013 autumn semester, researchers extract more knowledge from large data sets, 132 paying students started one of the popular Master’s known as panel data. programmes; a figure that is among the best in Sweden
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