Hindawi Publishing Corporation Evidence-Based Complementary and Alternative Medicine Volume 2012, Article ID 156846, 17 pages doi:10.1155/2012/156846 Review Article Medical Ethnobotany in Europe: From Field Ethnography to a More Culturally Sensitive Evidence-Based CAM? Cassandra L. Quave,1 Manuel Pardo-de-Santayana,2 and Andrea Pieroni3 1 Center for the Study of Human Health, Emory University, 550 Asbury Circle, Candler Library 107, Atlanta, GA 30322, USA 2 Departamento de Biolog´ıa (Botanica),´ Universidad Autonoma´ de Madrid, c/Darwin 2, Campus de Cantoblanco, E-28049 Madrid, Spain 3 University of Gastronomic Sciences, Piazza Vittorio Emanuele 9, 12060 Bra/Pollenzo, Italy Correspondence should be addressed to Cassandra L. Quave,
[email protected] Received 2 April 2012; Accepted 13 May 2012 Academic Editor: Fabio Firenzuoli Copyright © 2012 Cassandra L. Quave et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. European folk medicine has a long and vibrant history, enriched with the various documented uses of local and imported plants and plant products that are often unique to specific cultures or environments. In this paper, we consider the medicoethnobotanical field studies conducted in Europe over the past two decades. We contend that these studies represent an important foundation for understanding local small-scale uses of CAM natural products and allow us to assess the potential for expansion of these into the global market. Moreover, we discuss how field studies of this nature can provide useful information to the allopathic medical community as they seek to reconcile existing and emerging CAM therapies with conventional biomedicine.