South Australian Living Artists Festival Report 2019
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#salafestival / salafestival.com South Australian Living Artists Festival Report 2019 Louise Haselton, End to End 2 (detail), timber, acrylic, webbing, 2018. Photo Sam Roberts Thank you to our partners Introduction Major Sponsors SALA Festival is supported by the South Australian Government through Arts South Australia and by the Visual Arts and Craft Strategy, an initiative of the Australian, State and Territory Governments. Festival Partners Education Partner Bring the Baby Tour with Luke Wilcox, 2019, photo Sam Roberts Media Partner Community Media Partner Local Chinese Media Partner The South Australian Living Artists (SALA) Festival is entirely dedicated to supporting and promoting South Australian artists. SALA exhibitions and events are held in every corner of the State in traditional art spaces as well as venues as unexpected as the optometrist’s Premium Partners waiting room, regional wine trails, the local primary school and your favourite wine bar; every year hundreds of unexpected places become SALA venues. Sponsors The Festival’s reach is uncontested SALA’s public program of talks, tours, thanks to the breadth of locations in workshops and open studios supports which you’ll find SALA events across the the open access program and expands State. Art is delivered to the people with on our understanding and experience Margaret Worth, As One, 2019, stainless steel SALA’s audience discovering exhibitions of the visual arts. SALA impacts the with patina, dichroic foil, corten steel, Official Suppliers while buying their morning coffee, doing State’s tourism industry, retail and 235 x 150 x 150 cm. Courtesy of the artist. their shopping, or strolling down the dining sectors, education, community street – the Festival’s rapidly expanding building, health and wellbeing, and audience has increased from 600,000+ positions South Australia as a place in 2016 to 870,000+ in 2019. which fosters innovation and creativity. “An amazing and Artist-in-residence Supporters SALA showcases a range of arts practice unique festival that SA from beginners to professionals across can be proud of.” all mediums. School students and hobby SALA 2019 Audience Member artists sit in the program alongside the FLINDERS MEDICAL CENTRE State’s preeminent artists. Skill and excellence is celebrated and aspired to “I believe the arts are an while also promoting the benefits that participation in art-making has on all important part of everyone’s life.” members of our community. SALA 2019 Artist Supporters 2 3 Bring the Baby Tour with Luke Wilcox, 2019, History photo Sam Roberts Event Summary SALA Festival celebrated its 22nd anniversary in 2019. Founded by Paul Greenaway OAM (Director, Greenaway Art Gallery) and Sam Hill-Smith (Director, Hill-Smith Fine Art Gallery) through the Australian Commercial Galleries Association (ACGA), it started as SALA Week in 1998. In its first year there were 21 metropolitan venues and 20 country venues. It was established to 8257+ participating artists 692 develop audiences and create opportunities for Individual, amateur, emerging and exhibitions and events artists. Since then it has become a month-long professional visual artists in 588 venues Across metropolitan and regional celebration of local art throughout the state. South Australia Festival Founder & Patron of SALA – Paul Greenaway OAM 20+ art tours Vision 332+ To create and sustain an environment exhibition openings in which South Australian visual artists are supported, valued and celebrated. 117+ Mission open studios SALA provides a range of opportunities 870,000+ and initiatives that celebrate and Collective Haunt Inc. Open Studio, 2019, work by Jane Skeer, photo Sam Roberts. visitors promote South Australian visual artists, Estimated attendance at SALA exhibitions locally, nationally and internationally. across South Australia* Initiatives include the annual SALA Festival, an innovative, community- 24,000+ based statewide festival. opening night guests Estimated attendance at SALA exhibition opening nights Approach “It is a great platform for professional self- SALA is committed to inclusivity, employed artists like $1,200,000+ innovation, excellence, sustainability art sales at SALA exhibitions* and accountability. SALA fosters myself to present their a wide range of mutually beneficial art independently, collaborations and partnerships to share their studio $950,000 achieve its Vision and Mission. and creative process estimated new state with a new audience expenditure The flow-through to South Australia’s economy as well as the are understood to be substantial because established one, and SALA encourages tourism and local spending to make some money! across the entire State* I do very well by my standards during SALA.” SALA 2019 Artist *Based on best averages gained through qualitative/quantitative surveying of participating SALA Festival venues and exhibiting artists. (Survey Monkey, September 2019) 4 5 Connecting artists How did audiences with audiences discover exhibitions? Source of Event Awareness 250,000 SALA Festival programs distributed statewide in early July through The Advertiser 30,000 SALA Festival programs sent to all registered venues SALA Festival posters displayed statewide 4,000 SALA Program 46% internet articles published across regional, local, national and international Radio 2% 405 websites; Adelaide Now, Brisbane Courier Mail, Daily Telegraph Australia, Herald Sun, Victor Harbour Times. Posters 2% Social media 13% radio reports across regional, local and national stations; ABC Radio National, Website 10% 373 ABC Radio Adelaide, ABC regional stations, 5AA Adelaide, Radio Adelaide, Three D Radio. Returning visitor/ already aware 10% Word of mouth 9% press articles written across regional, local, national and international publications; Other 8% 275 The Advertiser, Sunday Mail, Messenger Newspapers, SA Weekend, The Adelaide Review, SA Life Magazine, iAge Media, Broadsheet, CityMag and local community street press. Online television reports broadcast across local and national channels; ABC News, 111 Channel 7, Channel 10, Channel 9. The Festival website hosted the official 2019 Program while Media coverage had a cumulative potential audience/circulation of Facebook, Twitter and Instagram * kept artists and the community 20,757,407 and an advertising space rate of $3,048,861 up to date, engaged and informed. * *Media coverage report 1 May-15 September 2019 by isentia 65,000+ visits to the SALA website and 39,928 users in the lead up to and during the Festival Page views 335,421 (*Source Google Analytics) Photography Tour with Rosina Possingham, featuring work SALA Forum featuring Kaspar Schmidt Mumm, Cynthia Schwertsik, Photography Tour with Rosina Possingham, Life Drawing Tour with Andrew Clarke, by Neville Assad-Salha, 2019, photo Sam Roberts Erin Davidson and Patrice Sharkey, 2019, photo Sam Roberts featuring work by Sam Gold, 2019, photo Sam Roberts 2019, photo Sam Roberts 6 7 Who attends SALA? Recognising high quality work Age profile Gender profile SALA Feature Artist Each year Arts South Australia funds the SA Living Artist publication. The publication 18-24 yrs 6% focuses on the production of a major, 25-34 yrs 13% high-quality book profiling a prominent 35-44 yrs 15% female 80% South Australian visual artist. 45-54 yrs 18% male 20% 55-64 yrs 31% 65+ yrs 17% In recent years the subject of the A total of 20 books have been publication has become SALA’s published since 2000 profiling artists featured artist. Their work is profiled in Clare Belfrage, Christopher Orchard, the marketing material for the Festival Catherine Truman, Giles Bettison, and we are able to celebrate their work Nicholas Folland, Stephen Bowers, and practice with the wider community. Mark Kimber, Hossein Valamanesh, Khai Liew, Angela Valamanesh, Gerry The book is developed and published Wedd, Julie Blyfield, Aldo Iacobelli, in conjunction with the SALA Festival Michelle Nikou, Deborah Paauwe, Ian Board and Wakefield Press. Origin of attendees W. Abdullah, Nick Mount, James Darling, In 2019 the SA Living Artist publication Kathleen Petyarre and Annette Bezor. was Louise Haselton: Act Natural. The recipient of the 2020 SALA Louise Haselton at Kunstgiesserei Flierl, Berlin, 2017, Haselton is an outstanding South photo Shoufay Derz publication is Kirsten Coelho. “I love the art, the venues, Australian artist of international repute. Her alluring artworks offer glimpses To see the complete SALA series visit that local artists are featured, of the curious inner lives of everyday Wakefield Press, 16 Rose St, Mile End and there are so many things and overlooked things. With a witty or wakefieldpress.com.au to see that draw you to other local resident 75% reverence for the objects and materials intrastate 21% she engages, Haselton explores areas too.” the communicative possibilities of SALA 2019 Audience Member interstate 3% weight, balance and form within her international 1% predominantly sculptural works. Her practice is unexpected, unconventional, and exemplary of an artist especially attuned to the matters which surround *Based on best estimates from qualitative and us. Louise Haselton: Act natural is quantitative surveying of SALA artists and a compendium of Haselton’s works participating venues to date including illustrated essays chronicling the inspirations, influences and ideas behind her extraordinary Governor’s Sculptural Garden, Matt Turley, Photography Tour with Rosina Possingham, 2019, practice of the last twenty-five years. Balancing Act 2019, photo