2011 Kinobook 2010 Eng.Pdf

2010 | THE RUSSIAN FILM INDUSTRY | Review

PUBLISHERS EDITOR IN CHIEF Metropolitan E.R.A. Xenia Leontyeva Bldg. 10, 5 Nizhniy Susalny lane, CONTRIBUTORS Moscow, 105064 Russia Sergey Averin, Phone: +7 (495) 783-76-57 Igor Kalistov, www.planeta-inform.ru Eleonora Kolyenen-Ivanova, www.kinometro.ru Xenia Leontyeva, Nevafilm Company Desislava Medkova, 33-2B Korablestroiteley st., Hanna Mironenko, St. Petersburg, 199397 Russia Svetlana Polikarpova, Ph.: +7 (812) 449-70-70, Irina Reger, fax: +7 (812) 352-69-69 Elizaveta Sezonova, e-mail: [email protected] Zinaida Shumova, www.nevafilm.ru Kirill Tabachenko www.digitalcinema.ru TRANSLATION & PROOFREADING Eclectic Translations

DESIGN & LAYOUT Irina Shmidt, Dmitry Ivlyanov

COVER DESIGN Kino Husky

ADVERTISING Konstantin Aleksandrov

PUBLICATION DIRECTORS Oleg Berezin and Dmitry Litvinov

The Ministry of Culture of the Russian Federation 2010 | THE RUSSIAN FILM INDUSTRY | Review

STATE SUPPORT FOR THE FILM INDUSTRY 4

FILM AND TV PRODUCTION: 22

FILMS 22

TV SERIES AND TV FILMS 28

FILM PRODUCTION INFRASTRUCTURE 36

FILM AND TELEVISION DISTRIBUTION MARKETS: 40

THEATRICAL DISTRIBUTION 40

VIDEO DISTRIBUTION 56

VIDEO ON DEMAND 64

TV DISTRIBUTION 68

INTERNET PIRACY 72

THE RUSSIAN FILM FESTIVAL MARKET 74

FILM EDUCATION 86

EXHIBITIONS, CONFERENCES AND FORUMS 90 2010 | THE RUSSIAN FILM INDUSTRY | Review

STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

Igor Kalistov, Desislava Medkova, Irina Reger, Xenia Leontyeva

State support for the film industry The Russian government’s sponsorship of number was 35% higher in 2009 (RUB The division of authority between the Ministry of Culture of the Russian Federation cinema production and distribution was 2.445 million, or EUR 55.3 million). and the Cinema Fund reformed in 2010. Federal budget money Funding source The Ministry of Culture of the Russian Cinema Fund allocated for cinema goes through two Nevertheless, over the course of the year Federation channels: the Ministry of Culture of the 635 films were released (including 54 full- Russian Federation, and the Federal Fund length features, 6 newsreels, 439 documen- Methods of financing – procurement of government contracts – subsidies (since 2010) for the Social and Economic Support of taries, and 136 animated films) – 14.4% that are part of the 'Culture of Russia (2006-2011)' federal targeted programme; National Cinematography, also known as more than in 2009, when there was a total the Cinema Fund. of 555 films: 66 full-length features, 12 – procurement of government contracts newsreels, 151 animated films, and 326 that are funded by portions of the federal budget earmarked for 'Events supporting The overall amount of state support (not documentaries). and promoting the advancement of cin- including capital investment and money ema' (not a federal targeted programme); spent on film education) reached RUB 4.9 In supporting the 54 full-length features – subsidies for cinema organizations billion in 2010 (EUR 122.7 million1), 56% in 2010, the Ministry of Culture spent RUB (programme began in 2010) higher than that of 2009 (RUB 3.16 billion, 819.6 million (EUR 24 million – 51.5% less or EUR 74.1 million2). Furthermore, in 2011 than the RUB 1.7 billion (EUR 38.2 million) Goal of financing – the financial support of the production – financing and/or the reimbursement of and distribution of films for children expenses related to the production, distribu- the total amount of funding going to the spent in 2009). Twenty-three of the films and young people, the production and tion, promotion. and screening of full-length support of cinema decreased to RUB 4.6 funded by the Ministry of Culture have distribution of debut films. artistic and feature and animated films (programme 3 experimental films, newsreels, documen- starting in 2011) and films from the leading billion (EUR 114.8 million ). been released in Russia (17 in 2010 and 6 taries, educational films, and animated domestic producers; in the first quarter of 2011). According to films (subsidies); The Ministry of Culture of the Russian data from Booker’s Bulletin, the box office – financing the production of films with – financial support of the promotion of socially responsible subject matter; Federation returns for these films came to RUB 85.4 domestic cinema, including promotion In 2010 the Ministry of Culture allocated million (EUR 2.1 million). The Ministry of at international festivals and film markets – the support of film companies that create RUB 1.592 million (EUR 39.6 million) for the Culture’s financial support of Russian cinema (federal targeted programme); films of artistic and cultural significance for which the theatre audience exceeded 1 domestic production of so-called ‘national is currently 10 times the box office returns – the purchase of imported films; million viewers (only in 2010); cinema’ i.e. films produced in Russia; this that the films produced earn in theatres. – research and experimental studies in the – financing and (or) the reimbursement field of cinema. of expenses relating to the Russian films appearing at film festivals and film markets 1 The average exchange rate used here and throughout for 2010 is RUB 41.22 per EUR. 2 (starting in 2011). The average exchange rate used here and throughout for 2009 is RUB 44.20 per EUR. 3 The average exchange rate used here and throughout for January 1 to April 20, 2011 is RUB 40.08 per EUR.

4 State support for the film industry State support for the film industry 5 2010 | THE RUSSIAN FILM INDUSTRY | Review

STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

State support for cinema, excluding capital investment and expenditures on film education, millions of roubles (millions of euros*) Cinema Fund (subsidies) Ministry of Culture (subsidies) Ministry of Culture (non-federal targeted programmes) Ministry of Culture (federal targeted programmes)

4,936.5 (133.9) 4,642.1 (115.8)

2,860.9 (71.1) 3,156.7 (74.1) 2,860.9 (71.4)

850.0 (21.1) 2,227.4 (50.4) 771.0 (19.2) 361.3 (9.0) 440.3 (11.0) 929.3 (21.0) 864.3 (21.5) 569.9 (14.2) 2009 2010 2011 Sources: The Ministry of Culture of the Russian Federation, Cinema Fund * Using the following average currency exchange rates: 2009 – 44.20 roubles, 2010 – 40.22 roubles, 2011 (01.01. – 20.04.) – 40.08 roubles

The Ministry of Culture spent RUB 52.8 series Eralash and two full-length animated million on the support and promotion films. In 2009, there were twice as many – of Russian cinema in distribution in 2010 48 – including two full-length animations (EUR 1.3 million), which is 42% less than and Eralash. Furthermore, the overall takings in 2009, when the Ministry spent RUB 91 from theatrical distribution of all of these million (EUR 2.1 million). films4 in 2010 came to RUB 498 million (EUR 12 million) which means the govern- State support totalling RUB 51.5 million ment’s participation in the distribution of (EUR 1.3 million) went to the distribution of 17 'national films' comes to 8% of their 23 films, including the children’s comedy box office earnings. 4 Not including the data for several films (Vorobey [Sparrow], Vse v poriadke, mama! [Mama, Everything is Fine!], Dom Solntsa [The House of Sun], Chelovek s bulvara Kaputsinok [A Man from Boulevard des Capucines], and the children’s series Eralash; excluding these films, total state support for cinema came to RUB 41 million (EUR 1 million).

6 State support for the film industry TV series and TV films 7 2010 | THE RUSSIAN FILM INDUSTRY | Review

STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

Russian full-length features completed in 2010 with the support … continued of the Ministry of Culture

No. Title Distributor Release No. Box office returns Total No. Title Distributor Release No. Box office returns Total (working title) date copies from distribution, admissions, (working title) date copies from distribution, admissions, millions millions millions millions RUB EUR* RUB EUR* 1 A za Oknom Shel Sneg Snow was 17 The Irony of Love [Ironiia liubvi] Karoprokat 25.03.10 517 120.52 3.00 0.70 — — never went into distribution Falling Outside the Window] 18 Kadentsii [Cadences] — — never went into distribution 2 Bagi — — never went into distribution 19 Kotorogo ne bylo [That Wasn’t There] 10.03.11 n/a 3 Bez muzhchin (Labirint) — — never went into distribution [Without men (Labyrinth)] 20 Krasnyi led. Saga o khantakh 4 Viski s Molokom [Whisky with Milk] — — never went into distribution Iugry (Bozh'ia Mater' v krovavykh snegakh) [Red Ice. The Saga of — — never went into distribution 5 Vorobei [Sparrow] Gelvars 25.11.10 2 n/a Khanti Yugry (The Holy Mother in Bloody Snow)] 6 Vse v poriadke, mama! Profit 10.03.11 n/a [Mama, Everything is Fine!] 21 The Legend of Dvid Island Panorama 15.04.10 82 3.96 0.10 0.06 [Legenda ostrova Dvid] 7 Gamlet XXI vek [21st Century Hamlet] — — never went into distribution 22 Letit [It Flies] — — never went into distribution 8 God Belogo Slona — — never went into distribution [The Year of the White Elephant] 23 Lubov-Morkov [Lovey-Dovey] 20th Century 03.03.11 1079 238.77 5.96 1.32 Fox CIS 9 Gospital' (Zona miloserdiia) — — never went into distribution [Hospital. Place of Mercy] 24 Moscow, I Love You Central 02.09.10 221 35.97 0.89 0.17 [Moskva, ia liubliu tebia] Partnership 10 Den' zveria [Day of the Creature] — — never went into distribution 25 Na kryuchke! [Hooked!] Nashe Kino 03.02.11 485 58.91 1.47 0.34 11 Detiam do 16… [Children Under 17...] Nashe Kino 16.09.10 250 25.05 0.62 0.16 26 Na oshchup [By Touch] Karoprokat 02.09.10 82 3.40 0.08 0.02 12 Another Sky [Drugoe Nebo] Metronome 28.10.10 2 0.06 0.001 0.001 Films 27 Nad Gorodom [Over the City] — — never went into distribution 13 Living [Zhit’] Gelvars 09.12.10 24 0.36 0.01 0.002 28 Ne obmani (Bol'shaia mechta) — — never went into distribution [Don’t Cheat (the Big Dream)] 14 Zolotaia rybka v Gorode N [The — — never went into distribution Golden Fish in the City of N] 29 Nochnoi Taverny Ogonek — — never went into distribution 15 I ne bylo luchshe brata [No Better — — never went into distribution 30 Noch' dlinoiu v zhizn' (Zinka) [A — — never went into distribution Than My Brother] Night That Lasts a Lifetime] 16 Ivanov Ruscico 10.03.11 n/a 31 Reverse Motion Mikhail Kala- 17.03.11 n/a [Obratnoe dvizhenie] tozov Fund

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STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

… continued … continued

33 Pervyi dom [First Building] — — 49 Burnt by the Sun 2: Exodus Central 22.04.10 1079 217.50 5.41 1.14 [Utomlennye solntsem 2] Partnership 34 Peremirie [Truce] Studio Slon 26.08.10 11 0.53 0.01 0.003 50 Ushel i ne vernulsia [Left Forever] — — never went into distribution 35 Pechorin (Taman') — — never went into distribution 51 The Devil’s Flower [Tsvetok d'iavola] Karoprokat 16.09.10 475 58.79 1.46 0.35 36 Posledniaia igra v kukly — — never went into distribution [The Last Game of Dolls] 52 Iuzhnyi kalendar’ — — never went into distribution [Southern Calendar] 37 Pokhishchenie (Neznakomka) — — never went into distribution [Abduction (of an Unknown Girl)] 53 Ia vas zhdu [I’m Waiting for You] — — never went into distribution 38 Priklyucheniya v Tridesyatom Tsar- Panorama 28.10.10 30 0.99 0.02 0.01 54 Yaroslav 20th Century 14.10.10 552 47.21 1.17 0.30 stve [Adventures in Another World] Fox CIS 39 Pro lyuboff [About Luff] Nashe Kino 30.09.10 317 38.70 0.96 0.21 TOTAL 854.17 21.24 4.80

40 Propavshii bez vesti (Podpiska o — — never went into distribution Source: The Ministry of Culture of the Russian Federation, Booker’s Bulletin nevyezde) [Gone Without a Trace] 41 Razlomy [Splits] — — never went into distribution * Using the average exchange rate for 2010 – 40.22 RUB 42 Rita (Neplokhie rebiata) [Rita] — — never went into distribution

43 Varenie iz Sakury [Sakura Jam] — — never went into distribution

44 Slon (Prazdnik, kotoryi vsegda bez tebia) [Elephant (the Holiday That — — never went into distribution You Always Miss)] 45 Smert v Pensne ili nash Chekhov Paradise 01.07.10 31 1.20 0.03 0.01 [Death Wearing Pince Nez, or Our Chekhov] 46 Tresk [Rumble] — — never went into distribution

47 Tri zhenshchiny Dostoevskogo — — never went into distribution [Dostoevsky’s Three Women]

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STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

Russian full-length feature films that received support in distribution from the Ministry … continued of Culture of the Russian Federation in 2010

No. Title Distributor Disbursement, Release No. Box office returns Total No. Title Distributor Disbursement, Release No. Box office returns Total millions date copies from distribution, admissions, millions date copies from distribution, admissions, millions millions millions millions RUB EUR* RUB EUR* RUB EUR* RUB EUR* 1 Space Dogs [Belka 14 The Legend of Dvid i Strelka. Zvezdnye Karoprokat 5.00 0.12 18.03.10 578 183.80 4.57 1.11 Island [Legenda Panorama 2.00 0.05 15.04.10 82 3.96 0.10 0.06 sobaki] ostrova Dvid] 2 Bankrot [Bankrupt] Panorama 1.50 0.04 19.08.10 37 0.82 0.02 0.01 15 Moscow, I Love You Central 3 Vzroslaya doch, ili [Moskva, ia liubliu Partnership 1.49 0.04 02.09.10 221 35.97 0.89 0.17 test na... [The Adult Paradise 1.50 0.04 15.07.10 174 21.34 0.53 0.12 tebia] Daughter] 16 Hooked 2. Next 4 Vorobei [Sparrow] Gelvars 1.00 0.02 25.11.10 n/a Level [Na igre 2. Novyi Karoprokat 5.00 0.12 15.04.10 321 73.04 1.82 0.43 uroven'] 5 Vse v poriadke, mama! [Mama, Profit 1.50 0.04 10.03.11 n/a 17 Silent Souls [Ovsyanki] April MIG 1.00 0.02 28.10.10 37 12.64 0.31 0.07 Everything is Fine!] Pictures 6 The Ugly Duckling Argument 3.00 0.07 16.09.10 120 5.14 0.13 0.04 18 One War [Odna voina] Cascade 2.00 0.05 08.04.10 40 1.16 0.03 0.01 [Gadkii utenok] Kino Film 7 Eralash, children’s Eralash 3.50 0.09 — n/a 19 Peremirie [Truce] Studio Slon 1.00 0.02 26.08.10 11 0.53 0.01 0.003 comedy series 20 The Last Station Nashe Kino 4.00 0.10 11.11.10 12 0.46 0.01 0.003 8 Dom Solntsa Leopolis 1.47 0.04 01.04.10 n/a [Poslednee voskresenie] [The House of Sun] 21 The Phobos [Fobos] Art Pictures 3.00 0.07 25.03.10 218 17.27 0.43 0.12 9 Evropa-Aziya Argument 1.50 0.04 04.02.10 30 1.18 0.03 0.01 Media [Europe-Asia] Kino 22 Chelovek s bulvara 10 Zolotoe Sechenie Argument 1.50 0.04 10.06.10 58 2.01 0.05 0.01 Kaputsinok [ A Man [The Golden Mean] Kino Profit 3.00 0.07 08.07.10 n/a from Boulevard des 11 The Irony of Love Karoprokat 3.00 0.07 25.03.10 517 120.52 3.00 0.70 Capucines] [Ironiia liubvi] TOTAL 51.46 1.28 2,591 497.98 12.38 2.95 12 How I Ended This Summer [Kak ia Volga 3.00 0.07 01.04.10 105 17.91 0.45 0.09 Source: The Ministry of Culture of the Russian Federation, Booker’s Bulletin provel etim letom] 13 Kitayskaya babushka Sound-MF 1.50 0.04 26.08.10 30 0.23 0.01 0.001 * Using the average currency exchange rate for 2010 – 40.22 RUB [Chinese Grandma]

12 State support for the film industry State support for the film industry 13 2010 | THE RUSSIAN FILM INDUSTRY | Review

STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

Cinema Fund RUB 2 billion (EUR 49.7 million) with RUB In 2010, the Federal Fund for the Social 250 million (EUR 6.2 million) going to each and Economic Support of National company. Before the end of 2010, they Cinematography allocated subsidies for spent this government money on the pro- the production of 60 'national films', that duction, distribution, and exhibition of 36 is, films considered Russian products, films, of which six were released in 2010. of which seven were released over the course of the past year). An additional area of Cinema Fund activity is in the production of socially significant The Fund’s investments were determined films, on which a total of RUB 710.9 million in March 2010 by eight major Russian was allocated in 2010 (EUR 17.7 million). production companies: From March to September 2010, the Cin- 1) STV (Sergei Selyanov, producer); ema Fund received 109 applications from 2) Direktsia Kino (Anatoly Maksimov, potentially socially responsible projects, of producer); which the Fund’s Expert Council selected 3) Tri-Te (Nikita Mikhalkov, Leonid Veresh- 33 of these for recommendation. By the end chagin, producers); of the year, the Fund’s board of trustees 4) Central Partnership (Ruben Dishdi- chose 17 of these films for production shian, Aram Movsesian, Sergei Danielian, support totalling RUB 675.9 million (EUR producers); 16.8 million), while two projects were 5) Igor Tolstunov Production Firm (Igor chosen for distribution support amounting Tolstunov, producer); to RUB 35 million (EUR 0.9 million). One 6) Art Pictures (Fyodor Bondarchuk, Dmi- film was chosen for support both in pro- tri Rudovsky, producers); duction and in distribution. 7) Bazelevs (Timur Bekmambetov, producer); Lastly, in 2010, the Cinema Fund’s budget 8) Rekun Cinema (Ilya Neretin, producer). came to RUB 150 million (EUR 3.7 million), The total subsidies that went to these lea- allocated for debut film companies with ders in film production in 2010 came to artistic and cultural significance, with a total

14 State support for the film industry TV series and TV films 15 2010 | THE RUSSIAN FILM INDUSTRY | Review

STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

Films chosen by the Cinema Fund’s board of trustees as socially responsible, Film companies receiving the Cinema Fund’s financial support in 2010 31 December 2010 for films with audiences of over 1 million between 2008 and 2009

No. Name Studio Name Title Distributor Release Total Total disburse- Box office 1 Geograph Globus Propil [Geographer Drank Away His Globe] Red Arrow date admissions, ments, 2010, returns from millions millions distribution, 2 Ivan Poddubny Red Arrow millions 3 Elena Non-Stop Production RUB EUR* RUB EUR** 4 Brest Fortress [Brestskaia krepost] Central Partnership DAGO studio Admiral 20th Century 09.10.08 5.4 30.0 0.75 876.15 24.04 Fox CIS 5 Svyatitel’ Aleksy [Saint Aleksy] Orthodox Encyclopedia Non-Stop Obitaemyy Ostrov: Karoprokat 01.01.09 3.7 21.6 0.54 644.22 14.58 6 Proekt Osetiia [Operation: Ossetia] Glavkino Production film pervyi 7 Liubliu i tochka [I Love You. Period.] Skobelev [The Inhabited Island] Non-Stop Obitaemyy Ostrov: Central 02.04.09 3.8 6.7 0.17 575.27 13.02 8 Tikhaya Zastava [The Quiet Outpost] Art Media Group, Yukon Production Skhvatka [The Inhab- Partnership 9 Gagarin. Pervyi v kosmose [Gagarin. First in Space] Kremlin Films ited Island 2] 10 Vasilisa Kozhina Russian World Studios Real Dakota Lubov-Morkov 2 Karoprokat 23.12.08 3.0 30.0 0.75 517.67 14.20 [Lovey-Dovey 2] 11 Paren iz nashego goroda [Lad from Our Town] Kinoburo Red Arrow Hipsters [Stilyagi] Central 25.12.08 2.9 16.7 0.42 487.55 13.38 12 Ohota na krokodilov [Crocodile Hunting] Eurofilm Partnership 13 Kalachi [Kolaches] Aleksandr Litvinov Production Company Walt Disney The Book of Masters Walt Disney 29.10.09 2.2 15.9 0.40 316.44 7.16 Company [Kniga Masterov] Company 14 Sorok sem’ [Forty-seven] Rok CIS CIS 15 Siberia, Monamour Tundrafilm Ark film Taras Bulba Karoprokat 23.04.09 1.2 19.1 0.47 204.88 4.64

16 Dikoe schast'e [Brutal Fate] Vtoroe prodiuserskoe pravlenie Sverdlovskoi Film А1 Kino My iz buduschego Nashe Kino, 21.02.08 1.3 10.1 0.25 196.98 5.40 studios [Second producers’ board, Sverdlovsk studios] Video [We Are From the Karoprokat 17 Sokrovishcha ozera Kaban [The Treasure of Lake Kaban] AnnoDomini Future] 18 Iskuplenie [Redemption] Kinomir TOTAL 23.6 150.0 3.73 3,819.16 96.41

Source: Booker’s Bulletin audience of over 1 million viewers in the authors of which received the Fund’s * Using the average currency exchange rate for 2010 – 40.22 RUB 2008-2009: The Cinema Fund’s board of financial support for the creation of new ** Using the average currency exchange rate from the year of the film’s release: 2008 – RUB 36.44, 2009 – 44.20 RUB trustees decided on a list of eight films, 'national film'.

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STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

Distribution certificates issued Distribution certificates issued for theatrical release, 2010 for video release, 2010

Foreign films Foreign films Russian films (domestic) Russian films (domestic)

356 2,452 2,411

781

248 1,919

531 1,630 312 108 44 533 32 33 18 219 14 11 Features Animation Non-feature Features Animation Non-feature (documentary, etc) (documentary, etc)

Source: The Ministry of Culture of the Russian Federation Source: The Ministry of Culture of the Russian Fede

The National Film Registry The majority of foreign films that received In 2010, 5,826 distribution certificates were distribution certificates for theatrical or issued for audiovisual works, including video market release were films from the both film and video. 2,515 of these went United States, which accounted for more to domestic films (including 122 new films) than 55% of the titles. The next highest and 3,311 went to foreign films (of which share went to European films (France, 240 went to new films). Great Britain, Germany, and so on).

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STATEFILM AND SUPPORT TV PRODUCTION FOR THE FILM INDUSTRY

Country of origin for foreign theatrical releases receiving Number of Films Certified as 'National Films', 2010

Russian distribution certificates in 2010 Films from the collection Germany Films having completed production Great Britain 5% % Italy % Films still in production France % 9 4 11 Spain 3% Canada % 2 People’s Republic of China 2% South Korea % 1 Sweden 735 1% 55 6% Other (13 countries) 483 % USA 56 41

118 603 649 Source: The Ministry of Culture of the Russian Federation 96 124 31 Features Documentaries Educational Animation Country of origin for foreign video releases receiving Source: The Ministry of Culture of the Russian Federation Russian distribution certificates in 2010 France In 2010, 2,955 films were certified as 'na- Fund for the co-production and distribution Germany Great Britain 5% tional films', meaning they can be consid- of creative cinematographic and audiovi- % Italy 9% 7 4% ered a domestic product5. Most of these sual works, and this hard work paid off in India 4% were feature films and documentaries. March 2011. Now Russian producers can Canada 2% receive financial support from Eurimages Japan % 2 There was a significant development in for co-productions with European coun- Sweden % 1 Ukraine 1% the area of international cooperation. All tries, and distributors and exhibitors can 8% Other (38 countries) through 2010, much work went into efforts cofinance Russia’s transition to digital 57% USA to join the Eurimages European Support projection technology.

5 It’s worth noting that one film might be certified as a ‘national film’ several times over before production is completed, as titles change or as different artists Source: The Ministry of Culture of the Russian Federation join the project.

20 State support for the film industry State support for the film industry 21 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILM AND TV PRODUCTION

Svetlana Polikarpova, Irina Reger, Xenia Leontyeva

FILMS Russian film production collected four times its budget. Films that Correlation between the known budgets of 46 films and their Action! Magazine calculates that approxi- made double their own budget were box office receipts in 2010 mately 70 domestic productions were in Kandaghar, co-produced by Rossiya TV, Russian distribution in the 2010 calendar Krasnaya Strela Studio, Fawzi Video, Magic 25 year6. Budgets for Russian productions vary Picture, and Zurbagan Prod., and The between RUB 3 million to RUB 1 billion (EUR Irony of Love [Ironiya lyubvi], produced by 75 thousand to EUR 26 million), averaging Interfest and Kazakhfilm. 20 out at RUB 124 million (EUR 3.1 million). Meanwhile, A1 Kino Video-produced We Most Russian films do not make money Are from the Future [My iz Budushchego] Six Degrees of Celebration [Yolki] Our Russia: The Balls of Fate [Nasha Russia. Yaytsa sudby] at the box office: only 9 of 46 films pulled and Space Dogs 3D [Belka i Strelka. Zvezd- 15 in box office earnings across the CIS (not nye sobaki], Russia’s first-ever 3D animated Black Lightning [Chernaya molniya] counting Ukraine) that exceeded their pro- feature, shot by the Centre of National Film, duction budgets. The most popular films these films did not quite break even. It Kandagar in 2010 were Our Russia: The Balls of Fate should also be noted that 2010 saw two 10 [Nasha Russia. Yaytsa sudby], produced by Russian 3D films in distribution. The What Men Talk About [O chyom govoryat muzhchiny] TNT and Comedy Club, which earned 11 second film – the live action feature Dark (EUR, million) receipts office Box Love in the Big City times its own budget, and the Bazelevs- World (Temnyy mir), produced by Central [Lyubov v bolshom gorode] Back in Time/We Are from the Burnt by the Sun 2: Exodus produced Six Degrees of Celebration [Yolki], Partnership – came out in addition to the 5 Future [My iz budushchego] [Utomlyonnye solntsem 2] which collected six times its budget in animation feature on Russia’s screens. Space Dogs 3D [Belka i Strelka. Zvezdnye sobaki] The Edge [Kray] Brest Fortress takings, and Black Lightning [Chernaya The Irony of Love [Brestskaya krepost] [Ironiya lyubvi] molniya], with earnings 2.5 times higher Based on the number of films in distribution The Priest [Pop] The Last Station than its budget. Other extremely success- in 2010, the leaders of Russian cinema distri- [Poslednee voskresenie] fulprojects were Kvadrat Studio-produced bution were Central Partnership with six 0 5 10 15 20 25 Budget (EUR, million) What Men Talk About [O chyom govoryat releases, STV with four, and Paradise Produc- Source: Action!, Booker’s Bulletin muzhchiny], which pulled in six times its tions with three. The highest box office Co-production 2010. Last year, the most active Russian budget, and Love in the Big City 2 [Lyubov returns in the country belonged to Central Ten co-productions between Russian and producers worked with colleagues from v bolshom gorode 2] from Leopolis, which Partnership, Bazelevs, and Comedy Club. foreign companies were in distribution in Germany, France, and Italy. 6 Budget information is available for 46 of these films.

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FILM AND TV PRODUCTION

Countries participating in co-productions with Russia, by number of films in Russian distribution in 2010

Italy 3 3 France Other (8 countries) 5 Germany 8 Source: Booker’s Bulletin

Russian co-productions in Russian distribution in 2010 Title Distributor Release Number Number Box Office Countries date of prints of viewers (millions) of production (thousands) RUB EUR* Brest Fortress [Brestskaya Central 04.11.10 542 0.76 135.95 3.38 Russia, Belarus krepost] Partnership The Irony of Love [Ironiya lyubvi] Karoprokat 25.03.10 517 0.7 120.52 3 Russia, Kazakhstan The Last Station Nashe Kino 11.11.10 115 0.02 4.06 0.101 Germany, USA, [Poslednee voskresenie] Great Britain My Widow’s Husband Top Film 01.04.10 122 0.025 3.60 0.089 Russia, Ukraine, [Muzh moey vdovy] Distribution Lithuania The Weather Station Nashe Kino 15.04.10 70 0.015 2.93 0.073 Russia, [Pryachsya] Germany Ten Winters Paradise 25.02.10 6 0.002 0.48 0.012 Russia, Italy Le Concert Ruscico 21.10.10 4 0.002 0.22 0.005 France, Russia, Italy, Belgium, Romania A Family [Semya] Karoprokat 25.02.10 19 0.001 0.12 0.003 Russia, France, Germany The Dust of Time LeopArt 12.08.10 2 0.001 0.07 0.002 Greece, Italy, Germany, France, Russia Leningrad. The Man Who Sings KoBura Film 21.01.10 No data Russia, [Muzchina, kotory poyot] Germany Source: Booker’s Bulletin * Using the average currency exchange rate for 2010 RUB 40.22

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FILM AND TV PRODUCTION

Top 20 Russian production companies, 2010 7 … continued

No. Production Number Number Box Office Box office Films in distribution in 2010** No. Production Number Number Box Office Box office Films in distribution in 2010** Company of prints of viewers (RUB, (EUR, Company of prints of viewers (RUB, (EUR, (thousands) millions) millions)* (thousands) millions) millions)* 1 Central Partnership 2,663 5,881.5 1,052.4 26.17 1. Tambourine, Drum [Buben, baraban] 12 Centre of National 578 1114 183.8 4.57 1. Space Dogs 3D 2. The End of the World [Schastlivyy konets] Film [Belka i Strelka. Zvezdnye sobaki] 3. Our Russia: The Balls of Fate [Nasha 13 Rock Films 793 874.8 159.5 3.97 1. The Edge [Kray] Russia. Yaytsa sudby] 2. Live! [Zhit] 4. Soundtrack of Passion [Fonogramma 14 Teleshow 769 872.4 159.1 3.96 1. The Edge [Kray] strasti] 5. Dark World [Temnyy mir] 15 Interfest, Kazakhfilm 517 700.7 120.5 3 1. The Irony of Love [Ironiya lyubvi] 6. Brest Fortress [Brestskaya krepost] 2 Bazelevs Production 2,057 5,444.1 976.7 24.29 1. Black Lightning [Chernaya molniya] 16 Profit 932 520.6 92.2 2.29 1. The Alien Girl [Chuzhaya] 2. Six Degrees of Celebration [Yolki] 2. Pro lyuboff [All About Love] 3 TNT, Comedy Club 1,053 3,943.8 660.8 16.43 1. Our Russia: The Balls of Fate 17 Karo Production 340 429.9 73.2 1.82 1. A Family [Semya] [Nasha Russia. Yaytsa sudby] 2. Hooked 2. New Level [Na igre 2. Novyy uroven] 4 Rekun Cinema 789 2,705.2 453 11.26 1. Pickup [Pikap: sem bez pravil] 2. Detyam do 16... [PG-17] 18 Paradise Productions 831 369.8 65.4 1.63 1. Alenushka and Erema’s New Adven- 5 Rossiya TV Channel 807 2,692.3 452.7 11.26 1. Kandaghar tures [Novye priklyucheniya Alenushki 2. The Weather Station [Pryachsya] i Eremy] 6 Fawzi Video, Magic 737 2,676.8 449.7 11.18 1. Kandagar 2. Smert v pensne ili nash Chekhov Picture, Zurbagan [Death Wearing a Pince-nez or Our Prod. Chekhov] 3. Vzroslaya doch, ili Test na... 7 Kvadrat Studio 564 1,824.3 358.8 8.92 1. What Men Talk About [The Adult Daughter] [O chyom govoryat muzhchiny] 4. Compensation (Kompensatsiya) 8 Leopolis 868 1,664.9 306.3 7.62 1. Love in the Big City 2 19 Krasnaya Strela 302 188.6 28.3 0.7 1. Pickup [Pikap: sem bez pravil] [Lyubov v bolshom gorode] 2. Kandagar 9 Shaman Pictures 892 1,133.7 248.3 6.18 1. Dark World [Temnyy mir] 20 STV film company 450 121.3 21 0.52 1. The Weather Station [Pryachsya] 2. A Yakuza’s Daughter Never Cries [Doch Yakudzy] 10 A1 Kino Video 716 1,445.5 246.7 6.13 1. We Are from the Future 2 3. A Stoker [Kochegar] [My iz budushchego 2] 4. Nosferatu. Uzhas nochi [Nosferatu: 11 Tri-Te 1,079 1,136.3 217.5 5.41 1. Burnt by the Sun 2: Exodus Terror of the Night] [Utomlyonnye solntsem 2] Source: Booker’s Bulletin 7 Companies with more than one release in distribution in 2010, and/or films with total box office receipts of over RUB 100 million in the calendar year; films * Using the average currency exchange rate for 2010 - RUB 40.22 per EUR produced by several companies. ** 2009 releases are in colour

26 Films Films 27 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILM AND TV PRODUCTION

Zinaida Shumova

TV SERIES AND TV FILMS 2010 was a year of positive stability in Series producer Numbers of series and TV-film premieres broadcast the television industry. Russian television The top 12 producers of series premieres on ten national television channels in 2010 channels increased their orders for series receive approximately 75% of all broadcast and film premieres by a third, compared orders. Four out of the five largest compa- 1,496 Number of series to 2009. For example, the television chan- nies comprise of major holding companies. Number of producers nel Rossiya (which traditionally leads the For example, Russian World Studios – the Number of episodes feature film buying market), along with TNT, 2010 market leader in television premiere increased their volume of broadcast broadcasts – is part of Sistema, which also premieres by 100%, while the volume of owns oil resources along with other assets. first-run broadcasts by Channel One and Swedish company Zodiak Television is NTV increased by 50%. CTC Media, which owned by TeleAlliance Media Group, owns the CTC, DTV, and Domashniy TV LEAN-M is part of the Sony Corporation; channels, kept volumes at the same levels, and Costafilm belongs to CTC Media 763 but shifted its buying focus: in 2009, only Holding. Their large working capital allows CTC, the company’s flagship station, these companies to develop and diversify broadcast series premieres, while 2010 also their business, as is particularly the case 631 saw premieres on the company’s other with the market leader, Russian World Stu- channels. The channel TV3 began com- dios. Star Media is the only independent 437 missioning series, as did REN TV, which company among the top five production 255 had virtually halted broad-casting of feature studios. 99% of its business is concentrat- 156,5 film premieres over the last two years due ed in production and sales of television 93 to a change of ownership and changes in series and films. 81 its positioning. 67 57 59 Major series production studios (Russian 45 37 38 World Studios, Star Media, LEAN-M, Amedia 17 17 10 13 10 14 strive to work with a large number 5 5 6 4 2 1 3 3 4 4 of channels and create both short and Rossiya Channel One NTV CTC REN TV TNT Domashniy DTV TV 3 TV Centre ongoing series. Sources: television schedules, company data, data gathered from Kino-Teatr.ru

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FILM AND TV PRODUCTION

Rating of first-run series producers, by volume of broadcasts Rating of producers of ongoing series (over 26 episodes), on ten national television channels in 2010 by volume of broadcasts on national television channels in 2010

No. Company Number Number Clients Share, by number of No. Company Number Number Share, by number of of episodes* of series broadcast episodes of episodes* of series broadcast episodes 1 Russian World Studios 500 13 Channel One, Rossiya, REN 12.8% 1 TeleAlliance Media Group 395 2 15.9% TV, Domashniy 2 Russian World Studios 388 4 15.6% 2 Star Media 456 13 Rossiya, NTV, CTC 11.7% 3 LEAN-M 387 6 15.6% 3 TeleAlliance Media Group 424 4 Channel One, DTV 10.9% 4 Star Media 315 2 12.7% 4 LEAN-M 387 6 Rossiya, CTC, TNT, REN TV 9.9% 5 Costafilm 315 5 12.7% 5 Costafilm 315 5 CTC, DTV 8.1% 6 Pyramid 96 2 3.9% 6 Pyramid 138 6 Rossiya, NTV 3.5% 7 Telenovella 92 2 3.7% 7 DIXI TV 124 4 NTV, REN TV 3.2% 8 Amedia 79 1 3.2% 8 Forward Film 112 9 Rossiya, NTV 2.9% 9 Comedy Club Production 70 2 2.8% 9 Amedia 101 3 Channel One, TV3, REN TV 2.6% 10 DIXI TV 64 1 2.6% 10 Profit 92 3 Channel One 2.4% Other companies (9) 283.5 10 11.4% 11 Telenovella 92 2 Rossiya 2.4% OVERALL 2,484.5 37 100.0% 12 YBW Group 83 3 CTC 2.1%

Sources: television schedules, company data, data gathered from Kino-Teatr.ru Other companies (48) 1,070.5 78 27.5%

OVERALL 3,894.5 149 100.0%

Sources: television schedules, company data, data gathered from Kino-Teatr.ru

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FILM AND TV PRODUCTION

Rating of producers of short series (4 to 26 episodes), by volume of broadcasts on national television channels in 2010

No. Company Number Number Share, by number of of episodes* of series broadcast episodes 1 Star Media 141 11 10.3%

2 Russian World Studios 112 9 8.2%

3 Forward Film 112 9 8.2%

4 DIXI TV 60 3 4.4%

5 Russian World Studios 57 4 4.2%

6 Art-Bazar Studio 48 3 3.5%

7 YBW Group 43 2 3.1%

8 Pyramid 42 3 3.1%

9 BFG Media 40 3 2.9%

10 Profit 32 2 2.3%

Other companies (42) 683 63 49.9%

OVERALL 1,370 112 100.0%

Sources: television schedules, company data, data gathered from Kino-Teatr.ru

* In the case of companies which produce series with standard 40- to 50-minute episodes, as well as sitcoms (20-25 minutes), two sitcom episodes were counted as one regular episode. In grouping sitcoms into short and ongoing projects, a standard number of episodes was taken into account.

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FILM AND TV PRODUCTION

TV-film producers by three companies: Russkoe, Star Media, In 2010, two television channels – Rossiya and 3X Media Group. Unlike series produ- and NTV – were the main buyers of TV-film cers, TV-film producers often work exclu- premieres. Their main competitor, Channel sively with one buyer. It is also of note that One, continued to give preference to this production sector is less consolidated: domestically produced shows and foreign 54 of 101 episodes (overall number of TV- films in its weekend schedule. Approximately film episode premieres) were produced by 50% of all TV-film premieres were produced 28 companies.

Rating of producers of TV-film premieres (1-2 episodes), by volume of broadcasts on six national television channels in 2010

No. Company Number Number Clients Share, by number of of episodes of titles broadcast episodes 1 Russkoe 18 12 Rossiya 17.8%

2 Star-Media 16 15 Rossiya, NTV, TV Centre 15.8%

3 3X Media Group 13 13 NTV 12.9%

4 Rekun Cinema 6 5 Rossiya 5.9%

5 Novaya Studio 5 4 Rossiya 5.0%

6 Gamma Production 4 4 NTV 4.0%

7 Weit Media 4 2 Rossiya 4.0%

Other companies (24) 35 27 Channel One, Rossiya, NTV, 34.7% REN TV, TV Centre, TV3 OVERALL 101 82 100.0%

Sources: television schedules, company data, data gathered from Kino-Teatr.ru

34 TV series and TV films TV series and TV films 35 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILM AND TV PRODUCTION

Sergey Averin Range of services provided by film studios and leading service companies

Production stage Post-production stage

Light Props Sound Stages Telecine Cameras Transport Set design FILM PRODUCTION INFRASTRUCTURE KDM DCP, Film editing Film Film printing Film processing Film

No. Film studios and service companies studio Recording Total number Russia’s film production capacities in 2010 sound stage area. Each of the three lead- Digital mastering, graphics Computer

equipment Operating of services grew to include more than 100 sound ers in the sector owns more than 10 hect- 1 Mosfilm 15 stages with a total area of 83,000 m2. Fewer ares of sound stage area, while other film 2 Gorky Film Studio 13 than ten location sets belong to film studios own less than 6 hectares each. 3 Lenfilm 12 studios, as many as chroma key studios 4 Russian World Studios (St. Petersburg) 12 5 Television Creative Association (TV-Film) 11 (both fixed and collapsible). Virtually all Based on the range of services provided, 6 Sverdlovsk Film Studio 10 film studios also offer camera, sound, and in addition to state-run studios (Gorky Film 7 Centre of National Film 10 lighting rentals, along with a selection of Studio, Lenfilm, Sverdlovsk Film Studio, 8 St. Petersburg Documentary Film Studio 10 sets, costumes, and props. Service compa- the Centre of National Film, St. Petersburg 9 Russian World Studios (Moscow) 9 10 Media City 8 nies, on the other hand, focus on provid- Documentary Film Studio), the top ten 11 Yugra-Film 8 ing services in one area of film production leaders in the sector include the privately 12 Izarus-Film 8 only: the post-production stage. owned Russian World Studios, Television 13 Telemost 7 Creative Association, and Media City. 14 Territoriya Kino 7 15 Salamander 7 Mosfilm has a firm grip at the top of the At the same time, all service companies 16 Lennauchfilm 6 market (both in terms of sound stage size are privately owned. First place among 17 Way Film 6 and the variety of services offered). Its 15 them belongs to Izarus-Film, which offers 18 Cinelab 5 sound stages, ranging from 200 m2 to services at the filming and post-produc- 19 Rentacam 5 20 Magic Film 4 2 1,800 m and totalling nearly 12 hectares, tion stages. 21 Donskaya 32 (Pavilion Production) 4 include two chroma key studios and three 22 Bogdan i Brigada 4 location sets, and even a custom-built The majority of Russian film production 23 BS Graphics Production 3 Church set measuring 120 m2. Media City facilities offer their services to outside com- 24 X-ray 3 25 IMT Group 3 occupies second place, with recently built panies. In 2010, the only companies that 26 Kinofabrika No.2 2 sound stages putting its total number on produced their own projects were Russian 27 AST 2 a par with Mosfilm. The studio focuses World Studios, Media City, Lenfilm – with 28 Cinelex 2 its activity on sound stages ranging from 6 to 12 projects each – and Television 29 Cinemateka 2 30 Nevafilm (Moscow, St. Petersburg) 2 2 2 400 m to 800 m , and owns one location Creative Association, Izarus-Film, and the 31 Central Productions International Group 2 lot. With 11 sound stages, most of them Centre of National Film, each with one film. 32 TeleCity 1 small, My Studio has the third largest total 33 My Studio 1

Sources: сompany data, open source publication

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FILM AND TV PRODUCTION

Film studios and service companies rated by total number of projects in 2010 Film studios and service companies rated by total number of projects in 2010 169 169 1. Mosfilm 140 2. Cinelab 3. Rentacam 144 4. Media City 144 5. Russian World Studios (SPb) 138 6. Nevafilm (SPb, Moscow) 7. Bogdan I Brigada 8. Lenfilm External projects 9. Cinelex Features In-house projects 10. Russian World Studios (Moscow) Series 11. Gorky Film Studio 12. Television Creative Association 51 13. Izarus-Film 51 45 14. Centre of National film 40 45 9 36 33 15. Donskaya 32 (Pavilion Production) 33 21 36 8 19 29 19 25 16 14 13 16 14 13 8 7 8 7 12 5 3 3 11 6 5 9 6 1 2 1 2 1 1 6 9 8 1 6 3 3 1 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Sources: company data, open source publications Sources: company data, open source publications

In addition, when it comes to specializing Construction of new film studios has Fyodor Bondarchuk and Konstantin Ernst feature will be the planned 2000 m2 sound in series or feature film production, the increased in Russia in recent years. In 2010, are to be believed, construction is moving stage (the largest in Europe) equipped market is sharply divided along production most attention was focused on four such forward, and is scheduled for completion by with a water tank. In addition, Russia will capacity lines: companies such as Mosfilm, projects: Glav-kino in the Moscow Region, early 2012. Construction of the Telefabrika gain a new animation studio, Angel Anima. Cinelab, Rentcam, Nevafilm, Cineflex, Gorky Telefabrika and Lenfilm XXI in St. Petersburg, film studio on Vasilievsky Island has been The project is currently spearheaded by di- Film Studio, and the Centre of National and the animation studio at Mosfilm. Since temporarily suspended. The stumbling rector and producer Aleksandr Atanesyan, Film focus on feature films, while the main construction of Glav-kino was announced block in this instance is the historical sig- director of the Angel Film studio located focus of the remaining companies is on in 2008, the press has reported that the pro- nificance of the site staked out by develop- on the territory of Mosfilm. television series. ject has been put on hold, and that the stu- ers. However, construction on the Lenfilm dio lost one of its co-founders – VTB Bank. XXI studio is scheduled to begin in St. However, if the project’s creative directors Petersburg in the summer of 2011. Its main

38 Film production infrastructure Film production infrastructure 39 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Xenia Leontyeva, Eleonora Kolyenen-Ivanova

Theatrical distribution Once Russia’s construction crisis abated and the year Russian distributors fully adapted Cinemas 2010 was also the year IMAX entered the new shopping malls began to go into com- to the digital format. Forty four percent of As at 31 December 2010, Russia had 2,436 Russian market. Last summer the IMAX mission again at something approaching releases in 2010 – a quarter of all prints in modern screens in 868 cinemas, an average Corporation announced several major deals their pre-crisis rate, the Russian film exhibi- Russian cinemas that year – were digital. of 2.8 screens per cinema. The modern at once, signing agreements with the tion market began to show significant A further boost came with the augmenta- cinema market’s annual growth averaged Monitor cinema chain (for one screen in growth. Digital technologies remain the tion of the repertoires of digital screens 14.2% in 2010. More than 60% of Russia’s 2011), Formula Kino (two screens in 2010- driving force behind Russia’s film exhibition with the addition of alternative content modern cinemas (close to 40% of Russian 2011), and Cinema Park (14 screens by 2012). and cinema distribution markets. 2010 was films from independent producers. screens) are equipped for digital projec- Eight more screens were added in March tion. Major players in the sector are large 2011, scheduled to be ready by 2013. By Modern cinemas in Russia cinema chains bolstered by support from the end of 2013, the country is expected Cinemas the major studios, and small, independent to have about 35 IMAX screens. Screens cinemas vying for first-run theatre status. of which cinemas with digital screens There are now 942 digital screens in 530 of which digital screens 2,436 cinemas, and 938 of these can project 3D.

2,133 IMAX screens in Russia IMAX screens 35 1,897 of which digital IMAX screens 1,570 942 30 868 1,327 803 22 760 685 627 12 530 348 271 4 71 81 3 11 28 32 2 3 3 1 1 2006 2007 2008 2009 2010 2006 2007 2008 2009 2010 2011F 2012F 2013F

Source: Nevafilm Research Source: Nevafilm Research

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FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

There was little change among the top major cinema chains own 38.8% of the five Russian film exhibitors. Karo Film, Cin- country’s modern screens and 40% of the ema Park, Kinomax, and Kronverk Cinema country’s digital screens. The upgrade to held on to the top four spots, while the digital was the first priority for each and Luxor chain took fifth, squeezing KinoStar every leader of the Russian film exhibition out of the top five. Overall, the top ten market in 2010.

Top 10 largest cinema chain operators in Russia, as at 31 December 2010 (including franchises and repertory cinemas)

Rank Rank Cinema Cinemas Screens Cinemas Digital Percentage Percentage Market Head Office in 2010 in 2009 operator with screens of cinemas of digital share by digital with digital screens in number screens screens the chain of screens 1 1 Karo Film 33 170 30 60 90.9% 35.3% 7.0% Moscow

2 2 Cinema Park 19 160 19 74 100.0% 46.3% 6.6% Moscow

3 3 Kinomax 25 112 19 24 76.0% 21.4% 4.6% Moscow

4 4 Kronverk 16 105 12 28 75.0% 26.7% 4.3% St. Petersburg Cinema 5 6 Luxor 18 97 18 44 100.0% 45.4% 4.0% Moscow

6 5 KinoStar 6 75 6 57 100.0% 76.0% 3.1% Moscow

7 7 Formula Kino 12 72 12 41 100.0% 56.9% 3.0% Moscow

8 8 Premier-Zal 40 55 18 19 45.0% 34.5% 2.3% Yekaterinburg

9 9 Paradise 9 50 9 21 100.0% 42.0% 2.1% Moscow

10 12 Cinema Star 9 47 8 12 88.9% 25.5% 1.9% Moscow

Total for these 187 943 151 380 80.7% 40.3% 38.7% cinema operators Total in Russia 868 2436 530 942 61.1% 38.7% 100.0%

Source: Nevafilm Research

42 Theatrical distribution Theatrical distribution 43 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Film distribution Central Partnership (including its art house Top 10 Russian distributors in 2010 (31 December 2009 – 29 December 2010) During the 2010 calendar year (from 31 subsidiary, CP Classic) took the lead in CIS No. Distributor Total films in New Prints Admissions, 2010 Box office Market share December 2009 to 29 December 2010), totals for 2010. The company, which repre- distribution releases millions receipts, million by box office 400 new releases went into Russian distri- sents Paramount on the CIS market, took RUB EUR* bution. Distributors released 164 films in home nearly a third of Russian box office 1 Central Partnership / CP 43 39 20,785 45.32 8,732.2 217.1 27.4 digital format, 45 of them exclusively in returns. Walt Disney Studios Sony Pictures Classic digital. This means digital releases controlled Releasing took second place with 20% of 2 Walt Disney Studios, 29 26 12,287 32.49 6,347.0 157.8 19.9% Sony Pictures Releasing 41% of Russia’s market. The number of the market. Karo (whose Karo Premier is 3 Karo Premier / Karoprokat 27 25 12,181 25.05 4,848.0 120.6 15.2% releases in last year’s popular 3D format the official representative of Warner 4 20th Century Fox CIS 20 18 11,509 19.90 4,286.5 106.6 13.5% reached 31. Thirteen of these were released Brothers, and whose Karoprokat focuses 5 Universal Pictures 14 14 6,185 10.84 1,956.6 48.7 6.1% exclusively in 3D, and 11 played on IMAX primarily on domestic productions) came International screens. in third with 15%, and 20th Century Fox 6 West 14 12 3,424 8.65 1,520.5 37.8 4.8% Further proof that Russia’s distributors have CIS comes in fourth with 13.5% of the box 7 Paradise 24 23 5,518 5.89 1,123.6 27.9 3.5% adapted to the new format is the fact that office. Together, the top ten CIS distributors 8 Cascade Film 17 15 2,918 3.51 693.8 17.3 2.2% last year, over a quarter (26%) of prints in pulled in more than 95% of 2010 box office CIS distribution (excluding Ukraine) were returns, while the remaining 29 companies 9 Leopolis 5 5 1,856 2.64 481.9 12.0 1.5% digital copies, up from less than 7% in 2009. earned less than 5%. 10 Luxor 15 14 2,956 2.401 440.3 12.0 1.4% Total for these distributors 208 191 79,619 156,685 30,430.3 757.7 95.5%

Total in CIS 456 400 89,105 164,786 31,860.5 792.2 100.0% Number of films and prints in Russian distribution in 2010 (excluding Ukraine)

Films Number of prints Source: Booker’s Bulletin

Films in distribution 456 89,105 * Using the average currency exchange rate for 2010 – 40.22 RUB

New releases 400 85,972 When it comes to the showing of foreign of film distribution revenue goes to North New digital releases 164 22,005 films in the CIS, the market is dominated by American films. Russian films accounted Only digital 45 4,871 titles from the USA and Europe (including for 16% of overall box office figures. Euro- 3D releases 31 12,392 European films financed by Hollywood pean films garnered only 5% of Russian box IMAX releases 11 61 studios), which account for 35-44% of office receipts in 2010.

Source: Booker’s Bulletin releases. A large share – around 70% –

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FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Box office returns for films in Russian -dis Number of releases in Russian distribution, Average ticket prices soared in 2010, the increasing number of 3D screenings. tribution, by country of production, 2010 by country of production, 2010 increasing by 15% in rouble terms (26% in 2010 saw 3D rise due to the broadening euro), with the average ticket price reach- reach of the digital cinema network and ing RUB 193 (EUR 4.8). The main reason an increase in the number of digital 3D North America Europe for this drastic growth in ticket prices was releases. Europe % 4.6% 34.8 Others Others 0.1% 4.3% 79.0% Attendance and box office returns in the CIS (except Ukraine) 2007-2010 16.3% Russia % 43.5% 17.5 Russia Attendance, millions Box office, RUB, billions North America Box office, EUR, millions* 792.24

Source: Booker’s Bulletin Source: Booker’s Bulletin

554.79 Among European productions, French films RUB 354.2 million, or EUR 8.8 million), 542.73 enjoy particular success in Russia. France Germany (RUB 276 million, or EUR 6.9 432.98 leads in the number of films in CIS distribu- million), Italy (RUB 117 million, or EUR 2.9 tion (40 releases in 2010), as well as in box million), and Belgium (RUB 75 million, or office returns (RUB 468.6 million, or EUR EUR 1.9 million). 164.8 11.7 million8). Germany takes second place 142.5 in the number of European films in Russian Booker’s Bulletin estimates total box office 135.4 112.9 distribution with 33 releases, followed by receipts for the CIS countries (excluding 31.9 20.2 24.0 Great Britain with 24, and Italy and Spain Ukraine) in the 2010 calendar year to be 15.2 round out the European top five with 14 RUB 31.9 billion (EUR 792.2 million). The 2007 2008 2009 2010 Source: Booker’s Bulletin each. In terms of box office returns, aside number of cinema tickets sold in the from French films, box office leaders include Russian Federation was estimated at RUB * Using the following average currency exchange rates: Great Britain (total box office earnings – 164.8 billion – 15.6% more than in 2009. 2007 – RUB 35.03, 2008 – RUB 36.45, 2009 – RUB 44.20, 2010 – RUB 40.22

8 The exchange rate used here and throughout is the average exchange rate for 2010, RUB 41.22 per EUR 1.

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FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Average ticket price in the CIS (excluding Ukraine) 2007-2010 3D cinema in Russia continues to go strong. Seven of the ten highest-grossing films According to Booker’s Bulletin, the same titles of 2010 were released in 3D: Avatar, Shrek Average ticket price, EUR* collect 2.7 times higher box office returns Forever After, Alice in Wonderland, Clash Average ticket price, RUB from one digital screen in 3D format than of the Titans, Tangled, How to Train Your from a regular screen (except Avatar, the 3D Dragon, and Megamind. box office for which was 2.4 times higher).

* Using the following average currency exchange rates: 2007 – RUB 35.03, 2008 – RUB 36.45, 2009 – RUB 44.20, 2010 – RUB 40.22 Russian box office returns per screen for 3D releases in 2010 193.35 8.1 147.3

Box office returns per 3D screen, thousands of EUR 168.32 Difference between 3D box office and 2D box office, per screen, in multiples 149.31 4.81 134.37 4.10 3.84 3.81 3.7 3.3 3.3 3.3 39.5 39.0 2.7

2.6 2.6 2.3 22.2 1,9 2.2 2.2 2.1 2.5 1.7 1.8 2.0 16.9 11.9 13.2 2.0 10.5 1.5 7.8 1.6 8.9 6.8 7.5 4.3 5.8 6.0 4.6 3.4 4.0 2.9 3.7

2007 2008 2009 2010 Avatar Tangled of Narnia: Winx Club Toy Story 3 Toy MegaMind Source: Booker’s Bulletin Up 3D Step Space DogsSpace Tron: Legacy Tron: The Chronicles The Dark World 3D Dark World Cats and Dogs:Cats Animals United Clash of the Titans Shrek Forever After Forever Shrek The Last Airbender Last The Alice In Wonderland Alice Despicable Me in 3D Despicable Resident Evil: Afterlife Resident Evil: The OwlsThe 3D of Ga’Hoole Revenge of Kitty Galore 3D

How to Train Your Dragon 3D Dragon Your Train to How Source: Booker’s Bulletin

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FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Top 50 films in CIS distribution in 2010 (31 December 2009 – 29 December 2010)

No. Title Distributor Release date Prints* Admissions, millions Box office returns (RUB million) Box office returns (EUR million)** Total Digital 3D For the 2010 For the entire For the 2010 For the entire For the 2010 For the entire calendar year distribution calendar year distribution calendar year distribution period period period

1 Avatar 20th Century Fox CIS 17.12.09 1,641 684 8.02 14.04 2,171.6 3,585.7 54.0 86.0

2 Shrek Forever After Central Partnership 20.05.10 1,250 495 7.83 7.83 1,579.5 1,579.5 39.3 39.3

Walt Disney Studios 3 Alice in Wonderland 04.03.10 736 426 5.24 5.24 1,253.5 1,253.5 31.2 31.2 Sony Pictures Releasing

4 The Twilight Saga: Eclipse West 30.06.10 1,085 359 5.05 5.05 823.4 823.4 20.5 20.5

5 Harry Potter And The Deathly Hallows: Part I Karo Premier 19.11.10 1,134 371 4.34 4.34 798.6 798.7 19.9 19.9

6 Clash of the Titans Karo Premier 08.04.10 921 491 3.17 3.17 729.6 729.6 18.1 18.1

Walt Disney Studios 7 Tangled 25.11.10 836 616 3.33 3.44 708.9 728.8 17.6 18.1 Sony Pictures Releasing

8 How to Train Your Dragon Central Partnership 18.03.10 819 399 3.35 3.35 686.9 686.9 17.1 17.1

9 Megamind Central Partnership 28.10.10 943 648 3.30 3.30 676.6 676.7 16.8 16.8

Walt Disney Studios 10 Prince Of Persia: The Sands Of Time 27.05.10 910 156 3.97 3.97 667.6 667.6 16.6 16.6 Sony Pictures Releasing

Nasha Russia. Yaytsa sudby 11 Central Partnership 21.01.10 1,053 98 3.94 3.94 660.8 660.8 16.4 16.4 [Our Russia: The Balls of Fate]

12 Inception Karo Premier 22.07.10 895 182 3.42 3.42 660.5 660.5 16.4 16.4

Walt Disney Studios 13 Resident Evil 3D: Afterlife 10.09.10 873 660 2.51 2.51 611.8 611.8 15.2 15.2 Sony Pictures Releasing

14 The Last Airbender Central Partnership 08.07.10 870 520 2.69 2.69 567.3 567.3 14.1 14.1

The Chronicles Of Narnia: 15 20th Century Fox CIS 03.12.10 1,284 743 2.56 2.77 562.5 600.1 14.0 14.9 The Voyage Of The Dawn Treader

16 Black Lightning [Chernaya molniya] Universal Pictures International 31.12.09 1,082 83 3.14 3.35 551.5 595.3 13.7 14.7

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… continued

17 Sherlock Holmes Karo Premier 31.12.09 808 55 2.49 2.49 500.9 500.9 12.5 12.5

18 Kandagar Central Partnership 04.02.10 737 52 2.68 2.68 449.7 449.7 11.2 11.2

19 Iron Man 2 Central Partnership 29.04.10 915 179 2.41 2.41 431.9 431.9 10.7 10.7

20 The Expendables Central Partnership 12.08.10 855 2.35 2.35 425.6 425.6 10.6 10.6

21 Six Degrees of Celebration [Yolki] Bazelevs 16.12.10 975 209 2.30 3.74 425.2 700.9 10.6 17.5

Walt Disney Studios 22 The Sorcerer's Apprentice 15.07.10 873 203 2.51 2.51 415.7 415.7 10.3 10.3 Sony Pictures Releasing

23 Step Up 3D West 12.08.10 645 434 1.83 1.83 371.3 371.3 9.2 9.2

What Men Talk About 24 Central Partnership 04.03.10 564 1.82 1.82 358.8 358.8 8.9 8.9 [O chyom govoryat muzhchiny]

25 Robin Hood Universal Pictures International 12.05.10 931 130 1.93 1.93 356.3 356.3 8.9 8.9

26 Despicable Me Universal Pictures International 08.07.10 772 460 1.89 1.89 346.1 346.1 8.6 8.6

Walt Disney Studios 27 Salt 29.07.10 704 223 1.78 1.78 324.8 324.8 8.1 8.1 Sony Pictures Releasing

28 Love in the Big City 2 Leopolis 25.02.10 868 66 1.66 1.66 306.3 306.3 7.6 7.6

29 Piranha 3D Central Partnership 26.08.10 591 591 1.16 1.16 290.2 290.2 7.2 7.2

30 Skyline Central Partnership 11.11.10 891 330 1.60 1.60 287.7 287.8 7.2 7.2

31 Guardians Of Ga’Hoole 3D Karo Premier 30.09.10 667 490 1.19 1.19 267.5 267.5 6.7 6.7

32 Dark World [Temnyy mir] Central Partnership 07.10.10 892 628 1.13 1.13 248.3 248.3 6.2 6.2

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… continued

33 We Are from the Future 2 [My iz budushchego 2] Central Partnership 18.02.10 716 62 1.45 1.45 246.7 246.7 6.1 6.1

Walt Disney Studios Sony Pictures 34 Tron: Legacy 23.12.10 992 673 0.93 2.39 245.5 649.6 6.1 16.2 Releasing

35 Knight & Day 20th Century Fox CIS 24.06.10 951 102 1.34 1.34 242.3 242.3 6.0 6.0

36 Due Date Karo Premier 04.11.10 543 82 1.18 1.18 230.1 230.1 5.7 5.7

Percy Jackson And The Olympians: 37 20th Century Fox CIS 11.02.10 843 190 1.47 1.47 229.9 229.9 5.7 5.7 The Lightning Thief

38 Red Paradise 14.10.10 608 100 1.14 1.14 226.2 226.2 5.6 5.6

Walt Disney Studios 39 Legion 28.01.10 602 108 1.31 1.31 223.2 223.2 5.5 5.5 Sony Pictures Releasing

40 Sex And The City 2 Karo Premier 03.06.10 658 100 1.12 1.12 221.5 221.5 5.5 5.5

41 Burnt By The Sun 2 [Utomlyonnye solntsem 2] Central Partnership 22.04.10 1079 177 1.14 1.14 217.5 217.5 5.4 5.4

Walt Disney Studios 42 Toy Story 3 in 3D 17.06.10 714 525 1.15 1.15 206.1 206.1 5.1 5.1 Sony Pictures Releasing

43 Predators 20th Century Fox CIS 08.07.10 704 64 1.20 1.20 201.6 201.6 5.0 5.0

44 Cats And Dogs: Revenge Of Kitty Galore Karo Premier 29.07.10 685 431 1.07 1.07 195.9 195.9 4.9 4.9

Walt Disney Studios 45 Grown Ups 05.08.10 432 191 1.09 1.09 195.4 195.4 4.9 4.9 Sony Pictures Releasing Walt Disney Studios 46 The Bounty Hunter 18.03.10 445 38 1.01 1.01 186.3 186.3 4.6 4.6 Sony Pictures Releasing

47 Space Dogs 3D [Belka i Strelka. Zvezdnye sobaki] Karoprokat 18.03.10 578 249 1.11 1.11 183.8 183.8 4.6 4.6

48 A Nightmare On Elm Street Karo Premier 06.05.10 527 77 1.01 1.01 174.7 174.7 4.3 4.3

49 Paranormal Activity 2 Central Partnership 21.10.10 413 68 1.01 1.01 169.8 169.8 4.2 4.2

50 Saw VII Cascade Film 28.10.10 411 328 0.67 0.67 165.1 165.1 4.1 4.1

* Based on the maximum number of prints in distribution at any one time Source: Booker’s Bulletin ** Using the average exchange rate for 2010 – 40.22 RUB 54 Theatrical distribution Theatrical distribution 55 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Xenia Leontyeva, Eleonora Kolyenen-Ivanova, Kirill Tabachenko

Video distribution After the DVD market saw a drop in sales double in 2010, accounting for 1.9% of all volumes in 2009, 2010 saw a period of DVD sales. recovery, with 5.1% market growth. At the same time, the Russian market is gaining The post-crisis recovery is also manifesting momentum in a new media sector – itself in the number of releases from Russian Blu-ray disks (BD). Unfortunately, Russian video distributors. Analyses of video release market researchers have yet to start track- catalogues conducted by Videomagazine ing BD sales. This video market segment and Video Market Bulletin show that in 2010, can only be assessed using estimates their number grew by 37% (after falling by from Screen Digest data, which show that 16% in the previous year), while the number BD consumption in Russia was likely to of Blu-ray releases grew by 98%.

Russia’s licensed video market sales volume (million copies) in 2006-2010

DVD BD

0.219 1.519 0.750

0.025

83.8 76.4 80.3 0 67.4

41.7

2006 2007 2008 2009 2010

Source: Videomagazine, Screen Digest

56 Video distribution Video distribution 57 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

The clear market leader in 2010 was Avatar also films from back catalogues (Braveheart, Top 10 licensed DVD titles by sales in Russia (2010) (regular and collector’s editions released in Gladiator, Fight Club) and documentaries No. Title Theatrical Country DVD distributor in Russia both DVD and BD formats). The top-ten list (Oceans and Planet Earth). It should also be release year of production of most popular DVD titles in Russia9 in- noted that the top five BD leaders include 1 Avatar 2009 USA, UK 20th Century Fox CIS cluded primarily new offerings released on The Expendables and Oceans, which were 2 Twilight Saga: New Moon 2009 USA West Video video after 2009-2010 cinema distribution. positioned as DVD releases and included The only exception is the animated series BD as a bonus (unlike Avatar, where the main 3 22 Bullets 2010 France Starline/Novy Disk Masha and the Bear [Masha i Medved]. disk was in Blu-ray format, and the DVD disk 4 2012 2009 USA, Canada VideoServis/Sony Pictures 10 What Men Talk About Leaders in the Blu-ray release sector not came as an extra) – prices for these releases 5 2010 Russia Misteriya Zvuka only include the latest cinema releases, but reflected the differences in their formats. [O chyom govoryat muzhchiny] Masha and the Bear: First Contact 6 — Russia Misteriya Zvuka [Masha i Medved: Pervaya Vstrecha] Number of licensed DVD and Blu-ray releases in Russia (2006-2010) 7 Kandagar 2010 Russia Flagman Trade 8 Sherlock Holmes 2009 USA, Germany Universal Pictures Russia DVD releases 342 9 Inglourious Basterds 2009 USA, Germany Universal Pictures Russia BD releases 10 Alice in Wonderland 2010 USA Walt Disney Company CIS

94 Source: Videomagazine, Nevafilm Research 174

According to Videomagazine, which rates may change this year however. On January 0 1,899 2,176 20 distributors based on their share of the 01, 2011, the Russian leader lost distribution 1,588 1,580 1,498 total volume of weekly DVD sales in Russia, rights to Warner Bros. films, which passed in 2010 Universal Pictures Russia maintained into the hands of CP Digital, placing the its market lead for the fifth year in a row, company among the official Russian distri- while its traditional competitor, CP Digital, butors of Hollywood majors. 2006 2007 2008 2009 2010 fell from second to fifth place. The situation

Source: Informkino, Videomagazine, Video Market Bulletin, Nevafilm Research

9 Ratings compiled by Videomagazine on the basis of individual sales ratings provided by large retail chains 10 Ratings compiled on the basis of individual sales ratings provided by five retail chains and two wholesale companies (video distributors)

58 Video distribution Video distribution 59 2010 | THE RUSSIAN FILM INDUSTRY | Review

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Top-10 licensed BD titles by sales in Russia (2010)

No. Title Theatrical Country DVD distributor in Russia release year of production 1 Avatar (BD+DVD) 2009 USA, UK 20th Century Fox CIS

2 The Expendables (DVD+BD) 2010 USA Novy Disk

3 Braveheart 1995 USA 20th Century Fox CIS France, Spain, 4 Oceans (DVD+BD) 2010 Novy Disk Switzerland 5 2012 2009 USA, Canada VideoService/Sony Pictures

6 Sherlock Holmes 2009 USA, Germany Universal Pictures Russia

7 Gladiator 2000 USA, UK Universal Pictures Russia

8 Alice In Wonderland 2010 USA Walt Disney Company CIS

9 Fight Club 2000 USA, Germany 20th Century Fox CIS

10 Planet Earth (BBC series, 4BD) — UK Soyuz Video Source: Video Market Bulletin, Nevafilm Research Top 10 DVD distributors by retail volume

Rank in 2010 Rank in 2009 Distributor 1 1 Universal Pictures Russia 2 4 20th Century Fox CIS 3 3 VideoService 4 — Novy Disk 5 2 CP Digital 6 9 Misteriya Zvuka 7 6 Walt Disney Company CIS 8 7 West Video 9 10 Soyuz Video 10 5 Flagman Trade

Source: Videomagazine

60 Video distribution Video distribution 61 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Largest DVD and Blu-ray retailers in Russia

Type of chain No. Name Total Number of stores Number of Number of Type of chain No. Name Total Number of stores Number of Number of number in Moscow and stores in the cities in which number in Moscow and stores in the cities in which of stores the Moscow regions the company of stores the Moscow regions the company region is present region is present 1 Soyuz 51 29 22 16 1 Pervaya Videokom- 2 2 — 1 paniya 2 1C-Interes 42 15 27 25 Brand-name outlets for 2 MC Entertainment 1 1 — 1 3 Hitzona 37 24 13 15 video distribu- 3 Lenfilm 1 1 — 1 4 Nastroenie 37 37 — 1 tors and rights Speciality holders 4 Novy Disk 1 1 — 1 5 Delikatesi stereo 31 31 — 1 retail chains TOTAL 5 5 0 4 6 Purpurny Legion 5 4 1 4 1 Bookvoed (+ Novy 138 36 102 40 7 CD-Land 5 1 4 3 Knizhny, Chitai-Gorod) 8 Sezon Multimedia 5 5 — 1 2 Moskovsky Dom Knigi 40 40 — 1 TOTAL 213 146 67 66 Book 3 Respublica 10 10 — 1 superstores 1 Euroset 4,000 400 3,600 1,300 4 Bookbuster 8 8 — 1 2 Svyaznoy 833 288 545 20 5 Biblio Globus 2 2 — 1 3 Eldorado 627 23 604 466 TOTAL 208 106 102 52 4 M-Video 220 48 172 90 1 Pyaterochka 969 484 485 177 Household 5 TechnoSila 124 20 104 59 2 Dixy 322 166 156 126 appliance retail chains 6 Belyi Veter Tsifrovoy 101 60 41 31 3 Perekrestok 269 147 122 61 7 Media Markt 30 9 21 14 4 Karusel 67 11 56 24 8 Prosto 15 — 15 10 5 Familia 53 41 12 17 9 Ulmart 14 5 9 10 Supermarkets 6 O’KEY 53 1 52 15 TOTAL 5,964 853 5,111 2,000 7 Metro 52 n/a n/a n/a 8 Auchan 45 26 19 10 9 Lenta 38 — 38 20 10 Real 16 4 12 16 TOTAL 1,884 880 952 466

Source: Company data, open source publications (Internet), Nevafilm Research

62 Video distribution Video distribution 63 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Хenia Leontyeva, Eleonora Kolyenen-Ivanova

Video on demand In 2010, Russia’s video on demand market brand in 2011). Today, video on demand is Number of subscribers to cable, satellite, and IPTV operators who offer VoD and PPV began to develop at a particularly fast rate. also offered by the IPTV networks AKADO, services (as at the early 2011)

By early 2011, the market had grown to Central Telegraph, the Svyazinvest holding 5,360,000 approximately 40 operators of various media, company (under a variety of brand names 2,700,000 offering VoD services to their subscribers across every federal district), Vimpelkom, 2,000,000 using a range of technologies. Most of these and ER-Telecom. Since 2008, Russian viewers 1,060,000 companies operate in the Internet services have been able to access satellite VoD, 705,300 (54%) and cable television sector (IPTV – primarily as part of the NTV Plus network. 100,000 90,000 4,000 30%); mobile and satellite services remain In late 2010, NTV’s main competitor – KinoAkademia MTS Cable TV Kinodrom Domashniy Video on Video rentals VideoteQa Satellite films less popular for the time being (8% of ope- Tricolor TV – began offering pay-per-view Tricolor TV NTV-Plus Kinozal AKADO Demand from from Beeline TV from QWERTY StarBlazer Svyazinvest rators each). services to its subscribers under the Source: Nevafilm Research (based on company data) KinoAkademia brand. Cable networks have been developing simi- legal sites like the fee-based getmovies.ru, scription bases. In addition, virtually all fee- lar services since 2005, spearheaded by Finally, the most interactive medium – the kinodrom.ntvplus.ru, video.ru, and omlet.ru, based sites offer catalogues of free films. Comstar, which unveiled its STREAM.Kino Internet – offers the highest number of and the advertising-based tvigle.ru, cccp-tv.ru, sevice (part of the MTS Group since 2009 video on demand services. In the period and uravo.tv, began offering their services. The video on demand market on the and began operating under the Mobile TV between 2006 and 2009, Last year, the number of internet services Russian Internet is currently led by sites on offer soared: sites like ivi.ru and zoomby.ru based on an advertising business model, VoD services, by delivery method* (as at the early 2011) got the support of large content providers whereby viewers don’t pay for content, Cable networks and IPTV and television channels, offering viewers but are shown commercials before each Satellite signal free content which includes advertising, film. At the same time, it’s difficult to assess % 32% 8 much like tvzavr.ru, while the number of the real popularity of these websites in Mobile networks 8% fee-based services (cinema.mosfilm.ru, Russia. In the first three months of 2011, imobilco.ru, ayyo.ru, fidel.ru) also increased. panel monitoring conducted by LiveInternet March 2011 also saw the launch of now.ru, (webomer.ru) put IVI in first place, based Internet a new subscription-based site. The only on the number of Russian users, with the % 52 foreign video on demand service legally nationwide rating of websites putting it in *not counting local networks (hotels, transportation) operating online in Russia is mubi.com, 380th place, while according to interna-

Source: Nevafilm Research which sells films on pay-per-view and sub- tional monitoring from Alexa.com, the

64 Video on demand Video on demand 65 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Rating of Russia’s online video-on-demand services as at the beginning of 2011 No. Title URL Rating: all sites, Alexa Traffic Business model January-March 2011 Rank in RU webomer.ru 1 IVI www.ivi.ru 380 437 advertising 2 Tvigle www.tvigle.ru 520 855 advertising 3 TVzavr www.tvzavr.ru 958 1,752 advertising 4 Videomore www.videomore.ru 1,197 1,899 advertising 5 Now.ru www.now.ru 1,225 287 subscription 6 Video.ru www.video.ru 1,727 4,323 pay per view 7 Getmovies www.getmovies.ru 2,758 11,071 pay per view 8 Imobilco www.imobilco.ru 2,845 2,186 subscription 9 Omlet www.omlet.ru 3,374 2,279 pay per view 10 Molodejj TV www.molodejj.tv 8,147 3,421 advertising 11 Fidel www.fidel.ru 16,345 10,208 pay per view 12 Cinema.Mosfilm www.cinema.mosfilm.ru 50,286 n/a pay per view 13 Zoomby www.zoomby.ru 71,088 476 advertising 14 USSR-tv www.cccp.tv 76,450 n/a advertising 15 Uravo Cinema www.uravo.tv 197,859 n/a advertising 16 MUBI www.mubi.com 201,816 18,604 subscription 17 VideoteQa www.movie.qwerty.ru 293,707 n/a pay per view 18 AYYO www.ayyo.ru 481,782 n/a pay per view

Sources: Alexa.com, Webomer.ru, Nevafilm top spot belongs to the new Now.ru ting deals between copyright holders, service, at 287th place among Russian sites.11 such as Russia’s largest television chan- We have noted that beginning in 2010, nels (Channel One, VGTRK, REN, Channel copyright holders have been more willing Five, CTC, TV3, TNT), and film producers to work with video-on-demand providers, (Lenfilm, Central Partnership, STV, Disney, including those operating on the Internet. Paramount, Warner Bros., RWS, Lions Gate, More and more often, the press are repor- and Universal).

11 The Zoomby service is the most controversial. Most likely, Webomer doesn’t reflect Russia’s true ratings situation: LiveInternet’s site traffic monitoring, which doesn’t use the panel model, places Zoomby fifth on the list of ‘film sites'. However, the lack of comprehensive information on the resources that are of interest, along with the study’s confidentiality policy, makes it impossible to rate all sites based on this alternative monitoring method.

66 Video on demand Theatrical distribution 67 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Xenia Leontyeva, Eleonora Kolyenen-Ivanova

TV distribution In 2010, Russia’s national broadcast televi- around 76,939 hours (an average of 11 Volume of film programs on Russia’s broadcast TV stations (in hours), sion network included 20 channels which hours per day per channel). According to from 01 January to 31 December 2010 claimed to have nationwide reach. Accor- TNS Russia, the highest volumes of feature 7,200 Feature films Cartoons TV series Theatrical performances Documentaries ding to TNS Russia, when it comes to the films in 2010 – more than eight hours a day 6,000 popularity of specific terrestrial channels on each channel – were broadcast by 4,800 among Russia’s population, in 2010 Channel Zvezda, Semerka, and Channel Five. But 3,600 One, Rossiya 1, and NTV had the largest the top spot in terms of the amount of film audience share. The other channels lagged programming (most of it consisting of 2,400 behind considerably. animation series) belonged to 2x2, with 1,200 more than 19 hours a day. 0 2x2 TV3 TNT CTC DTV Terrestrial TV channels are the largest con- NTV MTV REN TV Zvezda Muz-TV Semerka Rossiya 1 Rossiya 2 Rossiya Rossiya K Rossiya sumers of audiovisual content on the di- In trying to create a loyal viewer base, the TV Centre Rossiya 24 Rossiya Domashniy Channel Five gital distribution market. The total volume terrestrial channels have established per- Channel One Source: TNS Russia of film content broadcast on 19 national manent time slots for feature films, often In 2007, a trend emerged in the market lize in feature films and TV series. According television channels in Russia in 2010 was grouping them into specialized categories. where channels would not only show a film, to TNS Russia, there are around 30 such but also preface or follow the screening channels, led by TV1000 Russkoye Kino. Broadcast channels, by audience share*, from January 01 to December 31, 2010 with studio commentary. This is especially 17.9 true for art house films that call for serious- Based on the results of 2010, when it comes 16.2 15.2 minded viewing. However, despite their to feature films, film broadcasts on networks * Share: number of viewers of the channel, expressed as % high ratings, these categories don’t have with the widest reach in the country, Ros- of total viewers in Russian cities with populations of over regular time slots. siya 1, Channel One, and NTV, traditionally 100,000 people. Audience: all those over the age of 4 8.4 occupy top spots in the ratings. The major- 7.1 In addition to terrestrial channels, television ity of films attracting high ratings are broad- 4.3 3.3 2.4 2.2 content is also offered by approximately cast on weekends (Saturday, Sunday) or 1.9 1.9 1.9 1.8 1.7 1.0 1.0 0.9 0.8 0.7 230 cable, satellite, and IPTV networks in during holidays. The most 'televisionfriendly' Russia. Of special note among the country’s holidays are the 10-day New Year break, 2x2 TV3 TNT CTC DTV NTV MTV non-terrestrial channels are channels (do- International Women’s Day, Victory Day, and REN TV Zvezda Muz-TV Semerka Rossiya 1 Rossiya Rossiya 2 Rossiya Rossiya K Rossiya TV Centre Rossiya 24 Rossiya

Domashniy mestic productions and foreign content Unity Day. Domestic films and series domi- Channel Five Channel One Source: TNS Russia adapted for Russian viewers) which specia- nate the list of top-rated productions.

68 TV distribution TV distribution 69 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Top 20 feature films on Russian terrestrial networks Top 20 TV series on Russian terrestrial networks between January 01 and December 31, 2010 * between January 01 and December 31 2010*

No. Title Country of Year of TVR, Share TV channel No. Title Country of Year of TVR, Share TV channel production production Rating production production Rating 1 The Irony of Fate 2 Russia 2007 14.3 36.0 Channel One 1 Glukhar. Vozvrashchenie [Glukhar Returns] Russia 2010 10.1 30.3 NTV 2 Pretty Woman USA 1990 10.9 28.5 Channel One 2 Brak po Zaveschaniu [Marriage Under the Will] Russia 2009 9.3 26.5 Channel One 3 Dan Russia 2010 10.5 29.2 NTV 3 Glukhar. Prodolzhenie [Glukhar Continues] Russia 2009 7.8 23.6 NTV 4 Klyuchi ot Schastya [The Keys to Happiness] Russia 2008 10.2 30.1 Rossiya 1 4 Dyshi so Mnoi [Breathe with Me] Russia 2010 7.7 26.2 Rossiya 1 5 Morozko [Morozko] Russia 2010 10.0 26.2 Rossiya 1 5 Medvezhy Ugol [The Bear's Corner] Russia 2010 7.6 20.3 NTV 6 Zolushka [Cinderella] (colour version) USSR 1947 9.8 31.9 Channel One 7 High Security Vacation Russia 2009 9.6 28.3 Channel One 6 Bratany 2 [Buddies 2] Russia 2010 7.5 22.2 NTV 8 Kogda Zatsvetet Bagulnik Russia 2010 9.5 26.0 Rossiya 1 7 Ulitsy Razbitykh Fonarey. Menty 9 Russia 2009 7.4 20.2 NTV [When the Ledum Blooms] Streets of Broken Lights: Cops - 9] 9 Na Krayu Stoyu... [I’m Standing on the Edge] Russia 2008 9.4 31.3 Channel One 8 Brat za Brata [Brother for Brother] Russia 2010 7.2 21.1 NTV 10 Nastoyashchaya Lyubov [True Love] Russia 2008 9.1 24.3 Rossiya 1 9 Karmelita: Tsyganskaya Strast Russia 2009 7.1 24.3 Rossiya 1 11 Terapiya Lyubovyu [Love Therapy] Russia 2010 9.0 25.2 Rossiya 1 [Karmelita: Gypsy Passion] 12 Tuman [The Fog] Russia 2010 8.9 34.4 Channel One 10 Morskiye Dyavoly 4 [Sea Devils 4] Russia 2010 7.0 21.5 NTV 13 Mama Naprokat [Rent-a-Mom] Ukraine 2010 8.9 24.9 Rossiya 1 11 Ulitsy Razbitykh Fonarey. Menty 10 Russia 2010 6.9 19.9 NTV 14 Ishchu Tebya [I'm Looking for You] Russia 2010 8.7 23.8 Rossiya 1 [Streets of Broken Lights: Cops - 10] 15 Doyarka iz Khatsapetovki Russia 2006 8.7 28.6 Rossiya 1 12 Glukhar Russia 2008 6.7 23.8 NTV [The Milkmaid from Khatsopetovka] 13 I vse-taki ya lyublyu... [And Still I Love...] Russia 2008 6.6 17.9 Channel One 16 Operation Y & Other Shurik's Adventures USSR 1965 8.6 24.6 Channel One 14 Odnazhdy Budet Lyubov Russia 2009 6.5 23.0 Rossiya 1 17 Ot Serdtsa k Serdtsu [Heart to Heart] Russia 2010 8.6 25.7 Rossiya 1 [Once Love Will Happen] 18 The Chronicles of Narnia: Prince Caspian USA, Poland, 2008 8.5 21.7 Channel One 15 Liteyny [Foundry] Russia 2009 6.3 17.6 NTV Czech 16 Vsegda Govori Vsegda-5 [Always Say Always 5] Russia 2009 6.2 18.2 Rossiya 1 Republic, Slovenia 17 Vera, Nadezhda, Lyubov [Faith, Hope, Love] Russia 2010 6.2 19.1 Rossiya 1 19 Posledniy Kordon [The Last Border] Russia, 2009 8.4 23.0 Rossiya 1 18 Verbnoe voskresenie [Willow Sunday] Russia 2008 6.1 21.0 Channel One Ukraine 19 Psevdonim Albanets-3 Russia 2010 5.9 17.9 NTV 20 Vopreki Zdravomu Smyslu Russia 2008 8.3 22.1 Rossiya 1 [Pseudonym – The Albanian 3] [Against All Common Sense] 20 Tsyganki [Gypsies] Russia 2009 5.9 16.4 Channel One Source: TNS Russia Source: TNS Russia

* Audience: all those over the age of 4. Russia, nationwide (cities with populations over 100,000). The list is based on the Share: percentage of television viewers tuned in at the time who watched a specific television event. Selected series were TV Rating index. Rating: the percentage of the country’s population that watched a specific television event. broadcast no fewer than ten times. Average indices are currently being analyzed.

70 TV distribution TV distribution 71 2010 | THE RUSSIAN FILM INDUSTRY | Review

FILMSTATE AND SUPPORT TELEVISIONTV PRODUCTION FOR THE DISTRIBUTION FILM INDUSTRY MARKETS

Xenia Leontyeva, Eleonora Kolyenen-Ivanova

Internet piracy Online movie piracy was on the rise in 2010, Internet Copyright Management also has Websites with the highest volume of online pirated video in Russia in 2010* particularly in Russia, due to the ever- data showing that the most popular sources increasing availability of broadband connect- for unlicensed audio-visual products are vkontakte.ru 88% ivity. This drove rights-holders to increase social networking websites that allow films the number of services offering free content to be watched online (online streaming 3% online legally. According to Internet Copy- sites). The second most popular method video.mail.ru * percent of direct links from the above social networking right Management, the Russian Internet of obtaining content is to download it from sites as the total number of links to illegal content in the has 12 million monthly users of legal video file-sharing resources; the third is torrents online video sector. sites operating on advertising-based or paid and peer-to-peer sites. The least popular Source: Internet Copyright Management subscription models, while pirate websites were sites that sell illegal copies of films via attract 35 million users every month. SMS. File-sharing is still the most prevalent form of piracy, as there are six times as many Pirates offer a variety of methods of acces- file-sharing resources offering unlicensed sing content. The website nnm-club.ru content as there are online streaming sites. offers torrents and accounts for 6% of direct Number of pirated-file download channels in Russia in 2010 (by type) links to unlicensed content among One of the internet services most damag- peer-to-peer sites. Also offering torrents, ing to rights holders in Russia today is the rutracker.org and fre-torrents.org each ac- File-sharing resources social network vkontakte.ru, which allows count for 2% of direct links to unlicensed users to upload any content for public ac- content in this segment. File sharing sites cess and online viewing. This is the most include letitbit.net (with 12% of direct file % Online streaming sites 14 popular social network in the country, sharing links to unlicensed content), 81% Torrents with 35 million active users monthly. The depositfiles.com and vip-file.com (with 8% 5% Sites accepting payment via SMS number of links to unlicensed content and 7% of file sharing links, respectively). for audiovisual content 0.4% on vkontakte.ru in 2010 came to 88% of SMS sites, which accept payment via cell all illegal content offered on the Russian phone for illegal copies of audiovisual Internet. Moi Mir’s video.mail.ru comes in content, include dirmovie.com (6% of di- a distant second to vkontakte, with 18.1 rect links to content within this segment), million users per month and a three-per- kinolinks.com (4%) and i-kino.com (3%).

Source: Internet Copyright Management cent share of links to illegal video content.

72 Internet piracy Internet piracy 73 2010 | THE RUSSIAN FILM INDUSTRY | Review

THE RUSSIAN FILM FESTIVAL MARKET

Elizaveta Sezonova, Irina Reger, Xenia Leontyeva

The Russian film festival market Russia’s festival movement of debut films is held in Khanty-Mansiysk. However, participation – or even winning – Winners of international film festivals in In 2010, Russia hosted more than 100 do- On average, almost every festival presents at a Russian or international festival, does Russian distribution mestic, international, genre, and theme- 10 to 15 films in its main competition. not alone guarantee the film’s release in The situation with major international fes- based festivals, galas, and film weeks. Though out-of-competition programmes Russian cinemas, let alone high box office tivals is quite similar: far from all European Russia’s festival network covers nearly every vary in size from festival to festival, their returns. Not counting documentaries and festival winners reach Russian screens. big city in the country, from Moscow to size has been growing steadily. Additional short films, two out of five award-winning Foreign award-winning films also collect Vladivostok. The two largest domestic specialized programmes have also been films never saw Russian cinema distribu- lower box office receipts than Russian narrative film festivals are held in Sochi casting a wider net, with retrospectives, tion in 2010. The average circula-tionof films making an impression on the do- (the Kinotavr Open Russian Film Festival) special screenings dedicated to particular films released on the big screen in 2010 mestic festival circuit: average circulation and Vyborg (Window to Europe), while dates and events, video art programmes, was 150 screens, with box office receipts of 2010 releases was 80 screens, while Russia’s only domestic animation showcase and others. Each festival has between two hovering around RUB 28 million (EUR 660 each film pulled in an average of around takes place in Suzdal, and the largest festival and five out-of-competition programmes. thousand) per film. RUB 10 million (EUR 260 thousand).

The Russian distributors who tend to Foreign winners of 2010 European festivals in Russian distribution favour festival films (both domestic and Title, director Country of Festival Prize Distributor in Release Number of Number Box office, Box office, international) are Paradise and Central production Russia date prints of viewers, thousands thousands thousands RUB EUR* Partnership. Kino Bez Granits, Popular & Intellectual Films, and Intercinema also The Ghost Writer, Roman Germany, France, Berlin Interna- Silver Bear, Central Partner- 05.08.10 251 166.8 33,207.6 825.7 Polanski Great Britain tional Film Festival Best Director ship specialize in international festival films, while Nashe Kino and Panorama Kino On Tour [Tournée], Cannes Film Best direct- France Kino Bez Granits 04.11.10 5 4.5 907.6 22.6 Mathieu Almaric Festival ing award lead in the distribution of Russian festival

Somewhere, Sofia Venice Film projects. USA Golden Lion Paradise 18.11.10 120 74.5 16,300.8 405.3 Coppola Festival

Cannes Film Best screen- Poetry, Chang-dong Lee South Korea Intercinema 18.11.10 2 0.4 116.0 2.9 Festival play award A Sad Trumpet Ballad Venice Film Silver Lion, [Balada Triste de France Kino Bez Granits 24.02.10 13 7.9 1,533.5 38.3 Festival Best Director Trompeta] Source: Booker’s Bulletin

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2010 Russian film festival award-winning films in Russian distribution

Title, director Country of Festival Prize Distributor Release Number of Number of view- Box office, Box office, production in Russia date prints ers, thousands thousands RUB thousands EUR* Open Russian Festival of Animated Film Portugual Lullaby [Portugalskaya Kolybelnaya – Russia Best series Panorama Kino 04.12.08 4 2.2 117.0 3.2 Lullabies of the World series], Elizaveta Skvortsova (Suzdal) International Debut Film Festival of Golden Taiga, Italy, France Cinematography 'Spirit of Fire' (Khanty- Paradise 25.02.10 6 2.2 477.3 11.9 Ten Winters [Dieci Inverni], Valerio Mieli Best Debut Mansiysk) Open Russian film festival Amur Au- Grand Prix for Ashberry Waltz [Ryabinoviy Vals], Alyona Semenova, Russia Most Media 29.04.10 No data Aleksandr Smirnov tumn (Blagoveshchensk, Amur Oblast) best film

Truce [Peremirie], Svetlana Prokurina Russia Sochi Kinotavr Open Russian Film Festival Grand Prize Studio Slon 26.08.10 11 2.6 529.6 13.2 Jury Prize, Best Russia Vyborg film festival, 'Window to Europe' Nashe Kino 16.09.10 250 160.2 25,049.1 622.9 Detyam do 16... [PG-17], Andrei Kavun Director Jury Prize, Best Vyborg film festival, 'Window to Europe' Director A Stoker [Kochegar] Russia Nashe Kino 14.10.10 108 28.7 5,509.2 137.0 Human Rights Film Festival, 'Stalker' Best narrative (Moscow) film Baltic Debuts International Film Festival Best Director Metronome 28.10.10 2 0.8 58.7 1.5 Russia Another Sky [Drugoe Nebo], Dmitry Mamulia (Svetlogorsk, Kaliningrad Region) Film Vladivostok International Film Festival, Best Director Silent Souls [Ovsyanki], Aleksei Fedorchenko 'Pacific Meridian' April MIG Russia 28.10.10 37 65.8 12,637.9 314.3 Kinoshok Open Film Festival of CIS Coun- Pictures Best Director tries, Latvia, Lithuania, Estonia (Anapa) Open Russian film festival, 'Amur Au- Russia Nashe Kino 25.11.10 54 15.5 2,695.3 67.0 Say No Evil [Ne Skazhu], Dmitry Mass tumn' (Blagoveshchensk, Amur region) Human Rights Film Festival 'Stalker’ Best Feature Russia Gelvars 09.12.10 24 2.4 360.0 9.0 Live! [Zhit], Yuri Bykov (Moscow) debut Grand Prix, Russia Vyborg film festival, 'Window to Europe' Paradise 13.01.11 74 95.3 18,637.8 465.0 Inadequate People [Neadekvatnye Lyudi], Roman Karimov Best Debut Grigory Gorin Kinotavr Open Russian Film Festival Mikhail Reverse Motion [Obratnoe Dvizhenie], Andrei Stemkovsky Russia Award for Best 17.03.11 No data (Sochi) Screenplay Kalatozov Fund

My Joy [Schastye Moe], Sergei Loznitsa Kinotavr Open Russian Film Festival (Sochi) Best Director Germany, Popular & Intel- Netherlands, 31.03.11 3 1.6 303.8 7.6 Kinoshok Open Film Festival of CIS lectual Films Ukraine Best screen- Countries, Latvia, Lithuania, Estonia play (Anapa) Source: Booker’s Bulletin

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Russian films which won international festival awards in 2010, in Russian distribution

Title, director Festival Prize Distributor in Russia Release date Number of Number of view- Box office, Box office, prints ers, thousands thousands RUB thousands EUR* Room and a Half [Poltory Komnaty ili Russian Film Festival in Honfleur as Best Actress Paradise 09.04.09 3 16.2 2,995.1 67.8 Sentimentalnoe Puteshestvie na Rodinu], part of the Year of Russia in France Andrey Khrzhanovskiy

Crystal Simorgh Best foreign film Ward No. 6 [Palata N°6], Tehran International Film Festival Paradise 03.09.10 52 20.9 3,679.0 83.2 Karen Shakhnazarov (Iran) Best Actor

Silver Bear, Best Actor Berlin International Film Festival (Germany) Silver Bear, Outstanding Artistic Achievement in Cinematography Award of the Federal Foreign goEast Festival of Central and East- Office of Germany ern European Films in Wiesbaden (Germany) How I Ended This Summer FIPRESCI Prize [Kak ya Provyol Etim Letom], Volga 01.04.10 105 90.6 17,908.6 445.3 Aleksei Popogrebsky Golden Apricot Yerevan Interna- Special Jury Mention tional Film Festival (Armenia)

BFI London Film Festival (Great Grand Prize Britain)

Cinemascience International Film Grand Jury Award Festival in Bordeaux (France)

European Film Academy European Best Cinematography nomina- Film Awards tion One War [Odna Voyna], Sofia International Film Festival Grand Prix for Best Film Cascade Film 08.04.10 40 9.5 1,161.5 28.9 Vera Glagoleva (Bulgaria)

Burnt by the Sun 2: Exodus, Havana Film Festival of New Latin Grand Coral Prize Central Partnership 22.04.10 1,079 1,136.3 217,495.3 5,408.2 Nikita Mikhalkov American Cinema (Cuba)

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… continued

Title, director Festival Prize Distributor in Russia Release date Number of Number of view- Box office, Box office, prints ers, thousands thousands RUB thousands EUR* Special Jury Prize Love is Folly International Film Festival in Varna (Bulgaria) Festival Grand Prix

Salento International Film Festival (Italy) Best Actress

Ashberry Waltz [Ryabinoviy Vals], Alyona Most Media 29.04.10 No data Semenova, Aleksandr Smirnov International Television and Film Grand Prix, Winners in Contest Forum 'Together' in Yalta (Ukraine) nomination Jiangyin International Golden Festival Grand Prix Rooster and Hundred Flowers Film Festival (China) Russian Film Festival in Honfleur Best Debut (France) as part of the Year of Russia in France Festival Grand Prix

Detyam do 16… [PG-17], 1st Odessa International Film Nashe Kino 16.09.10 250 160.2 25,049.1 622.9 Andrei Kavun Festival (Ukraine) Viewers’ Choice Award

The Edge [Kray], Russian Film Festival in Honfleur as Grand Prix, Viewers' Choice Central Partnership 23.09.10 769 872.4 159,105.4 3,956.3 Aleksei Uchitel part of the Year of Russia in France Award

Karlovy Vary International Film Special Jury Prize Festival (Czech Republic)

Another Sky [Drugoe Nebo], FIPRESCI Prize, Best Debut Metronome Film 28.10.10 2 0.8 58.7 1.5 Dmitry Mamulia Cottbus Film Festival (Germany) Special Jury Mention

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… continued

Title, director Festival Prize Distributor Release date Number of Number of view- Box office, thou- Box office, in Russia prints ers, thousands sands RUB thousands EUR*

Golden Osella Award, Best Venice International Film Festival Cinematography (Italy) FIPRESCI Prize

Silver Astor, Best Director

Best screenplay; Silent Souls [Ovsyanki], Mar Del Plata International Film April MIG Pictures 28.10.10 37 65.8 12,637.9 314.3 Aleksei Fedorchenko Festival (Argentina) Ecumenical Jury Award for spirituality

Special Osella Prize

Abu Dhabi Film Festival (UAE) Black Pearl Award

Tallinn Black Nights Film Festival Best Cinematography (Estonia) Listopad 2011 International film Adventures in the Far Away Land [Prikly- festival, and the Listopadik 2011 In- ucheniya v Tridesyatom Tsarstve], Best fairy-tale debut Panorama Kino 28.10.10 30 13.0 992.7 24.7 ternational Festival of Children's and Valeriya Ivanovskaya Youth Cinema in Minsk (Belarus) Listopad 2011 International film The Together Award of the Brest Fortress [Brestskaya Krepost], festival, and the Listopadik 2011 In- Permanent Committee of the Central Partnership 04.11.10 542 755.8 135,554.1 3,370.7 Alexander Kott ternational Festival of Children's and Union State, Best Actor Youth Cinema in Minsk (Belarus) Schlingel International Film Festival Grand Prize The Twelfth Summer [Dvenadtsatoe Leto], for Children and Young Audience Panorama Kino 19.11.09 30 11.0 768.9 17.4 Pavel Fattakhutdinov Wings-2010 International Film Festi- Best children’s role val of Children’s and Youth Cinema

Source: The Ministry of Culture of the Russian Federation, Booker’s Bulletin

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Russian film awards buster, and Laurel Branch. Award-winning Winners of major Russian awards in 2010, in Russian distribution Each year, a number of film award ceremo- films usually attract a wide audience and Title Distributor Release Number Viewers, Box office Box office nies are hosted in Russia. Among Russia’s collect high box office receipts (the Block- date of prints million returns returns most recognizable awards are Nika, Gold- buster Award, for example, is specifically (RUB million) (EUR million)* en Eagle, White Square Camera, Block- designed for the highest-grossing films). Space Dogs 3D [Belka i Karoprokat 18.03.10 578 1.1 183.8 4.6 Strelka. Zvezdnye sobaki]

How I Ended This Summer Volga 01.04.10 105 0.1 17.9 0.4 [Kak ya provyol etim letom]

The Ugly Duckling Argument Kino 16.09.10 120 40,016.0 5,141,730.0 127,853.7 Winners of major Russian awards in 2010 [Gadky utyonok] The Edge [Kray] Central Part- 23.09.10 769 0.9 159.1 4.0 GOLDEN EAGLE NIKA BELY SLON nership

A Stoker [Kochegar] Nashe Kino 14.10.10 108 0.0 5.5 0.1 Best narrative film How I Ended This Summer The Edge [Kray], A Stoker [Kochegar], [Kak ya provyol etim letom], directed by Aleksandr Uchitel directed by Aleksey directed by Aleksei Popogrebsky Balabanov Sources: Booker’s Bulletin

Best Documentary Viktor Astafyev. Merry Soldier My Friend Dr. Liza Outro, [Vesely soldat], [Moy drug doktor Liza], directed by Yulia Pana- * Using yearly average EUR-RUB directed by Andrey Zaytsev directed by Tofik Shakhverdiev senko currency exchange rates 2008: RUB 36.45 Best animated film Space Dogs 3D The Ugly Duckling Last Night’s Rain 2009: RUB 44.20 [Belka i Strelka. Zvezdnye sobaki], [Gadky utyonok], [So vechora dozhdik], directed by Svyatoslav Ushakov directed by Garri Bardin directed by Valentin 2010: RUB 40.22 and Inna Evlannikova Olshvang 2011: RUB 40.08

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FILM EDUCATION

Hanna Mironenko

FILM EDUCATION State-run education in the film-making Of Cinematography and St. Petersburg Performance of Russia’s higher education establishments for film-making across sector in Russia hasn’t changed in decades. State University of Film and Television take the 2009-2011 academic years (September to July) The three main universities which train five years to complete, while the Higher Institutions VGIK, The Russian St. Petersburg State The Higher Courses film professionals were established in the Courses of Film Writers and Directors State University Of University of Film of Film Writers and Soviet era, and have changed little since. Institute offers a two-year course, which Cinematography12 and Television13 Directors Institute14 The number of students is growing (prima- consists of highly specialized classes and Indicators / Academic years 2009/10 2010/11 2009/10 2010/11 2009/10 2010/11 rily due to the increase in fee-paying forgoes general education subjects. The Number of graduates 265 — 1,043 — 96 — students), the range of offered specialities Higher Courses of Film Writers and Directors Number of students 2,029 2,064 5,836 5,809 127 128 mostly remains the same, institutions Institute’s achievements in the sphere of Number of international students 140 153 143 167 11 17 change their names (Leningrad Film Engi- education are valued highly enough to war- Number of state-funded students 1,009 1,068 725 749 — — neering Institute became St. Petersburg rant an entry in Russia’s Book of Records State University of Film and Television, and Achievements. Number of departments 7 8 3 while The All-Union State Institute of Cine- Number of specialties 11 31 3 matography was granted the status of a Statistical data from the main film univer- Number of postgraduate students 47 53 89 92 — — university). But the bottom line remains sities reflect the state’s role in training per- Number of postgraduate degrees 6 — 17 — — — the same: The Russian State University Of sonnel for the film industry: of the 7,992 awarded Cinematography specializes in training students enrolled in Russia’s film schools Paid courses (incl. prep courses) 11 74 — creative film personnel, St. Petersburg State during the 2009/2010 academic year, only Sources: universities' data

University of Film and Television provides 1,734 (21.6%) paid for their education with 12 The Russian State University Of Cinematography, Moscow: www.vgik.info 13 St. Petersburg State University of Film and Television, St. Petersburg: www.gukit.ru the majority of technical specialists, and state financing. In addition, the ratio of 14 The Higher Courses of Film Writers and Directors Institute, Moscow: www.kinobraz.ru the Higher Courses of Film Writers and Di- fee-paying students to students receiving rectors Institute trains young people who state funding varies significantly between already have higher education degrees – The Russian State University Of Cinemato- When it comes to short courses, govern- The only short educational program in other words, students who, based on graphy and St. Petersburg State University ment support is even lower. Most of them covered by state funding is the VGIK Inter- legislation regulating government support of Film and Television: nearly half of all subsist on personal investments and national Summer School. It’s a travelling for career change courses, don’t qualify students at former pay for their education grants, including from private and foreign school: in 2009, it was held in Svetlogorsk for any state funding. Most speciality courses with state funding, while at latter, the num- financing. (Kaliningrad Region); in 2010 it moved offered by The Russian State University ber barely reaches 13%. to Azov (Rostov Region), and in the sum-

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mer of 2011, it will take place in Kazan remains the same: to prepare young film- Private educational programmes in film-making for 2010 (Republic of Tatarstan). Students of the makers enrolled in its classes for working Educational programmes VGIK, Generation Kultburo Screenplay Kinoproba VGIK International Summer School work in in the film industry, which, in addition to International Campus16 Workshop Project17 International Fil international teams to create short docu- being able to devise a project, demands Summer School15 School Festival & Workshop18 mentaries. In 2009 and 2010, the Summer the ability to skilfully pitch it to potential School also included experimental acting investors and producers. In 2010, GC exten- Indicators workshops. ded its reach, building two soundstages: Number of participants 42 30 10 140 one in St. Petersburg, and one in Moscow. Number of Russian 30 19 10 140 Kinoproba International Film School Festi- participants val & Workshop, based in Ekaterinburg, There has been a steady increase in Number of international 12 11 — — offers two- and three-day courses, and the number of short-term filmmaking participants invites Russian and foreign specialists to courses. In 2010 there were four such Number of workshops 2 3 1 4 teach a range of master classes. What sets programmes, and there will be six in 2011. and programs the workshop apart is that in addition to The first Russian Human Rights film school Duration (days) 18 7 3 3 adult classes, it offers courses for children, held classes in Petrozavodsk from April 25 Location 2010 – Azov, Moscow, Sochi Ekaterinburg as part of its children’s animation workshop. to April 29. The programme is designed 2011 – Kazan St. Petersburg The screenplay workshop offered as part to introduce young people to the basic Participant fee free free free free of Kinotavr, Russia’s main national cinema of elements of law, art, and filmmaking Reimbursement Moscow-Azov- EUR 300 Moscow-Sochi- No festival, underwent many changes as pit- through lectures on legal issues and the of transportation expenses Moscow Moscow ching evolved into a workshop with a tho- screening of films that explore themes Reimbursement of food Yes Yes Yes Yes and lodging expenses rough project selection procedure. Its related to human rights. Next winter, the 2010 dates 17 July – 03 August 18 – 25 October 05 – 08 June 01 – 04 December main aim is to offer practical courses aimed Cinetrain project will be back in action. at improving the quality of screenplays. Its mobile film workshops were a great 2011 dates 13 – 30 July 18 – 25 October 02 – 07 June early December success in 2008-2009, with participants Finally, the Generation Campus is the best producing 11 short documentary films. known of the four projects outlined here. 15 International Summer School, www.vgik.info/international/summer_school 16 Generation Campus, www.generationcampus.ru Its programme and teaching methodology 17 Kultburo Screenplay Workshop Project, www.kultburo.ru 18 change from year to year, but its aim Kinoproba International Film School Festival & Workshop, www.kinoprobafest.com

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EXHIBITIONS, CONFERENCES AND FORUMS

Elizaveta Sezonova

Exhibitions, conferences and forums In 2010, Russia hosted six specialized exhi- bution, exhibition, and production repre- bitions (events) and two campaigns aimed sentatives. at promoting co-production. The Cinema Production Service (CPS) is The largest film event – the Russian Inter- a specialized exhibition of services for TV national Film Market – is already in its third and cinema production held every March. decade. In 2010, the film market was held In 2010, the exhibition showcased six in Moscow (in March and December) and countries. Of the 51 companies that took Sochi (in June). The number of film market part in the event, 40 were Russian, while participants grows each year. It includes 11 came from abroad. representatives of film distribution companies, film studios, cinemas, production Moscow TeleShow International Broadcast centres, groups pitching films, and firms Content Market is the largest television offering various cinema services and market in Russia and the CIS countries. equipment. Twice a year for the last nine years – every Spring and Autumn – the Moscow Tele- Kino Expo International Convention & Trade Show Market has served as the biggest Fair held annually in St. Petersburg. This venue for Russian media and television event brings together film industry players companies, and for organizations based from Russia and around the world. In 2010, in neighbouring states. In April 2010, the the number of exhibitors reached 90 total number of companies exhibiting companies, including manufacturers and their work reached 220. In November, this wholesalers of film equipment, and distri- number was 204.

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Exhibitions, conferences and forums in Russia Natexpo is an international exhibition of companies enter the Russian film and tele- professional equipment and services for vision market. In 2010, the forum gathered Name Website Frequency Number of Number of 2011 dates participants exhibitors and locations television, radio, new media broadcasting, more than 200 participants. in 2010 in 2010 and cinema production. This exhibition,

Russian International www.kinorinok.ru Three times Over 1000 Over 50 28 February - 3 held every November, serves as a forum 2010 was also the second time 2morrow Film Market a year March 2011, Moscow not only for manufacturers of technical International Film Festival presented 6-13 June 2011, Sochi equipment and new technologies, but also CentEast Moscow: Projects for Tomorrow. 5-9 December 2011, Moscow for television and radio programming, and One of Russia’s most important forums CPS/Cinema Production www.rosinex.ru Once a year 3000 56 15-17 March 2011, related sectors, including multimedia and introduces films by Russian and Eastern Service, specialized Moscow digital cinema. European directors to film industry profes- exhibition of services for sionals, including distributors, representa- TV-and-Cinema production The second annual Moscow Co-production tives of film schools, members of festival Moscow TeleShow www.teleshow.ru Twice a year 600 61 11-13 May 2011, International Broadcast 682 62 Moscow Forum was held in 2010 as part of Moscow selection committees, and producers. Content Market 23-25 November 2011, International Film Festival’s business pro- Moscow gram. This commercial venue aims to foster Moscow International www.mifmarket.ru Once a year 112 20 27-29 June 2011, cooperation in the sphere of co-production Film Market Moscow and joint distribution, and to help foreign Moscow Co-production www.miffbs.ru Once a year 200 20 27-29 June 2011, Forum Moscow Kino Expo International www.kinoexpo.ru Once a year 1 600 90 12-15 September 2011, Convention & Trade Fair Saint-Petersburg CentEast Moscow: www.centeast.eu Once a year 110 8 (13 projects) October 2011, Moscow Projects for Tomorrow film forum, part of 2morrow International Film Festival Natexpo, international www.natexpo.ru Once a year 1 600 150 23-25 November 2011, exhibition of professional Moscow equipment and services for the television, radio and new media broadcasting, and cinema production

Source: company data

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