Journal of Rural and Community Development Journal of Rural and Community Development The Tourism Life Cycle Model Of Rural Development: A Case Study of Two Ethnic Villages In Southwest China Authors: Li Pu & John Golden Citation: Pu, L., & Golden, J. (2021). The tourism life cycle model of rural development: A case study of two ethnic villages in Southwest China. The Journal of Rural and Community Development, 16(2), 1–22. Publisher: Rural Development Institute, Brandon University. Editor: Dr. Doug Ramsey Open Access Policy: This journal provides open access to all of its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Such access is associated with increased readership and increased citation of an author's work. ISSN: 1712-8277 © Journal of Rural and Community Development www.jrcd.ca Journal of Rural and Community Development The Tourism Life Cycle Model Of Rural Development: A Case Study of Two Ethnic Villages in Southwest China Li Pu Slippery Rock University Slippery Rock, PA, United States
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[email protected] Abstract Rural poverty is still a persistent and severe problem in the Global South. As the largest developing country in the world, China is committed to ending rural poverty by 2020. As a country strives to become the world’s new superpower, it faces a harsh reality of widening urban-rural disparities in education, living standards, health care, and community services. Therefore, China presents an intriguing case of how to achieve sustainable rural development while empowering the local community to promote social justice and maintain cultural identity.