Walk Wise Lookback Report 2011
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Walk Wise LOOKBACK REPORT AIP Foundation and Chevron: Transforming Lives of Students and Communities on the Roads in China 2011-2020 1 Table of Contents 2 The Issue: Road Safety Worldwide and in China 7 Investing in Community Safety 9 What We Achieved 11 Bringing road safety into the classroom Behavior change starts with education 15 and empowerment 17 Road modifications can change lives 19 Operating with Sustainability 23 What’s Next: The Future Safer Communities 1 THE ISSUE: ROAD SAFETY WORLDWIDE AND IN CHINA 2 Over 1.35 million people lose their lives on the world’s In this ongoing crisis, children are particularly vulnerable roads each year, causing immense physical, psychological, on the roads. Their smaller stature reduces visibility to and economic consequences for victims, their families, drivers, especially on roads in underdeveloped areas with and their broader communities.1 The global road crash poor lighting and inadequate pedestrian infrastructure. crisis alone generates economic losses of up to 3-6% of Moreover, due to their ongoing cognitive development, the GDP of low- and middle-income countries—impacting children are more prone to engaging in higher-risk road the development of regions that are in the greatest need behaviors, such as running into a street without checking of sustained growth. As the World Bank describes, “Road for vehicles. Even the act of crossing a street requires traffic injuries are a public health and social equity issue, children to understand how to identify safe crossing disproportionately affecting the vulnerable road users and locations and to make safe timing decisions in response the poor.”2 to traffic flow.4 As rapid urbanization and motorization outpace countries’ Promoting safer behaviors on the roads in order to protect efforts to promote road safety awareness and safer the most vulnerable road users relies on comprehensive infrastructure, road users suffer drastic consequences. In education, community investment, and consistent China, an estimated 256,000 individuals lose their lives to engagement with decision makers. Increasingly, global road crashes each year.3 With nearly 300 million registered players have recognized the importance of improving road vehicles on the roads of its rapidly growing road network, safety in high-risk countries through a holistic approach China must improve the safety of its infrastructure and the in collaboration with governments, civil society, and awareness of its road users. communities. 1 World Health Organization. (2018). Global status report on road safety 2018: Summary (No. WHO/NMH/NVI/18.20). World Health Organization. 2 Deng, F., Jordan, P., & Goodge, M. (2012). Reducing traffic accidents in China: strengthening the use of road safety audits. China Transport Topics, 7. 3 World Health Organization. (2018). Global status report on road safety 2018: Summary (No. WHO/NMH/NVI/18.20). World Health Organization. 4 Thomson, J., Tolmie, A., Foot, H. C., & McLaren, B. (1996). Child development and the aims of road safety education. 3 Walk Wise reduces road crashes, preventing families Walk Wise promotes helmet from falling into further use which reduces the risk of poverty by providing safety death by 42% and serious head equipment and infrastructure. injury by 69%. Walk Wise provides access to Walk Wise tackles climate quality road safety education change by improving roads to in low-to-middle income promote safer pedestrian and communities. cyclist-friendly communities. Walk Wise road modifications Walk Wise implements critical improve the safety and infrastructure modifications to accessibility of transport promote sustainable, walkable systems for all road users. communities. Walk Wise targets rural, mountainous regions, encouraging children to take back roads that belong to them. Components of Walk Wise aligned with several key Sustainable Development Goals which contribute to global reductions in road traffic injuries and fatalities. In response to the growing safety needs of China’s most educated 158,564 students and 2,095 teachers, installed vulnerable road users—and in support of the global 1,194 key road modifications in school zones, and built movement to save lives on the world’s roads—Chevron the capacity of key stakeholders -- ranging from parents, partnered with international road safety non-profit teachers, and school administrators to traffic police and organization, AIP Foundation, in 2011 to launch the the media.5 Walk Wise program in the Kaizhou District of Chongqing Municipality. In this remote district, approximately Walk Wise has worked to build healthier communities 94% of the land is mountainous with rugged terrain through its nine-year journey of change and empowerment. and steep, rocky, or poor quality roads. Frequent fog Combining the influence of comprehensive road safety and rain heighten these hazardous road conditions, education, impactful investments in infrastructure, public particularly for vulnerable road users, such as pedestrians awareness campaigns, and empowerment of its local and motorcyclists. Despite these dangerous conditions, partners, Walk Wise has changed the perceptions and approximately 78% of students walk to and from school attitudes of communities to save lives. every day. Here is the story of how AIP Foundation and Chevron Beginning at two pilot schools in Kaizhou District before worked together to save one life at a time on the roads in expanding to 102 total schools by 2020 in Chongqing China near the Chuandongbei (CDB) natural gas project. Municipality and Sichuan Province, Walk Wise has 5 Cumulative Metrics Table: Kaizhou and Nanba 4 Partnership Begins (2011-2012) AIP Foundation and Chevronkicked their evidence-based approach to saving lives by conducting a community needs assessment, road safety situation analysis, and program baseline study with the support of evaluation and technical consultants in its CDB gas area, which includes: Kaizhou District, Chongqing Municipality; and Xuanhan County, Sichuan Province. Increasing Road Safety Awareness Building the Capacity of the in the Community through public Government and Community events and educational campaigns Members to promote ownership designed to promote understanding and ensure road safety initiatives of safe behaviors and traffic laws can be sustainably delivered in Walk Wise the future At a Glance Conducting Quality Road Safety Installing Road Modifications Education at primary and secondary in high-risk areas to protect schools to equip young students vulnerable road users with life-saving knowledge and skills Walk Wise was launched at 2 974 2 program schools in and reached 9,7466 Chongqing Municipality students in its first pilot year Based on the pilot results, Walk Wise was adjusted and scaled to 102 schools. 6 2012-2017 Walk Wise Summary Report 6 2012-2017 Walk Wise Summary Report 5 Walk Wise Pilot and Growth (2012 - 2017)7 Partnership Begins (2011-2012) AIP Foundation and Chevronkicked their evidence-based approach to saving lives by conducting a community needs assessment, road safety situation analysis, and program baseline study with the support of evaluation and technical consultants in its CDB gas area, which includes: Kaizhou District, Chongqing Municipality; and Xuanhan County, 124,114 1,533 90,000 Sichuan Province. Educated 124,114 primary and secondary students across 85 Trained 1,533 teachers to deliver Distributed 90,000 reflective specially-designed road safety Increasing Road Safety Awareness Building the Capacity of the schools in Kaizhou District, yellow caps to children to improve Government and Community Chongqing Municipality on key curriculum developed across 6 their visibility on the roads in the Community through public grade levels events and educational campaigns Members to promote ownership road safety behaviors and practices designed to promote understanding and ensure road safety initiatives of safe behaviors and traffic laws can be sustainably delivered in Walk Wise the future At a Glance Empowered students to put road Conducting Quality Road Safety safety education into practice Installing Road Modifications Education at primary and secondary through the installation of 80 traffic 289 261,135 in high-risk areas to protect schools to equip young students simulation corners in schools8 vulnerable road users 9 with life-saving knowledge and skills Delivered 289 road treatments Reached 261,135 parents and Engaged 100 government including speed bumps, zebra community members through road institutions in public events and crossings, speed limit signs, and safety-centered parent meetings, campaigns to promote road crossing signs for students to public events, educational safety awareness in communities 72 schools billboards, and media reports Walk Wise was launched at Walk Wise Expansion (2017-2020)10 2 974 Sichuan 2 program schools in and reached 9,7466 Chongqing Municipality students in its first pilot year 34,450 905 562 Delivered 905 road modifications,11 Trained 562 new teachers to Trained 562 new teachers to Based on the pilot results, Walk Wise was Educated 34,450 students in including raised speed bumps, zebra launch road safety curriculum Xuanhan County, Sichuan Province crossings, speed limit signs, traffic launch inroad their safety classrooms curriculum lights and others, installed near in their classrooms school zones Expanded to 17 new schools Reached 41,124 new parents and community members through educational events and materials adjusted and scaled to 102 schools. Built up the capacity of 30 government