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Tepper Alumna Authors Book TOC, BOC can be held at Men’s and women’s soccer Dancing with the Stars more convenient times • A8 come out on top • A10 starts of strong • B6 FORUM SPORTS PILLBOX thetartan.org @thetartan September 23, 2013 Volume 108, Issue 5 Carnegie Mellon’s student newspaper since 1906 PARK(ing) Day transforms Oakland parking spaces Tepper alumna authors book BRENT HEARD Staffwriter Bold: Get Noticed, Get Hired, a book written by a Tepper School of Business graduate and two Universi- ty of Pittsburgh graduates, focuses on trying to make a meaningful connection with influential people in order to land a job. The book was co-written by Liz Madsen (TSB ’11), Joshua Siva, and Melanie Courtesy of Emily Abell Friday was PARK(ing) Day, a worldwide event for which volunteers turned metered parking spaces into small parks. Feldman, Pitt graduates who took an entrepreneur- CHRIS GALVIN habitat,” according to the farms, political discussions, ate their park. for biking, hiking, picnick- ship course at Carnegie Junior Staffwriter PARK(ing) Day website. ecology demonstrations, and “We wanted to focus on ing, and clean air, as well as Mellon. It was officially re- The project was started by art installations. recycling and sustainability; sketches of parks and trees. leased Aug. 27, and is avail- This past Friday, members an art and design studio in Pittsburgh has participated everything we used we found The park garnered atten- able in physical or digital of the Pittsburgh community San Francisco in 2005 and has in PARK(ing) Day since 2008, in our own backyards or in tion throughout the day from versions on Amazon. Bold’s gathered for PARK(ing) Day, since spread across the globe. with up to 30 parks sprout- Schenley Park, except for the pedestrians who frequently website describes the book a one-day worldwide event The 2011 PARK(ing) Day in- ing around the city each year. fake grass,” Abell said. stopped to ask questions, write as “based on creative strat- where volunteers, including spired 975 parks in 162 cities, Master’s student in design Em- The group also included down their ideas, and even eat egies from real people who Carnegie Mellon students, 35 countries, and six conti- ily Abell and senior industrial interactive components in lunch with the students. “We went from the middle of convert metered parking spots nents. design major Sharon Winter, their park, inviting passers-by got a group of office workers the résumé pile to the top,” into temporary public parks. Participants of the project along with four other gradu- to write their thoughts about from across the street. They promising, “We break down The PARK(ing) Day proj- have gone beyond the original ate students in design, set up public parks on Post-it notes said they had been watching exactly what they did and ect’s mission is “to call atten- pop-up park design to create a parking spot on Forbes Av- and to plant seeds in dispos- us all day and just had to come how they did it so that you tion to the need for more ur- one-day events within a me- enue near Atwood Street last able cups from nearby food down and see what we were can build your own strategy ban open space, to generate tered parking spot. Friday from 8 a.m. – 3 p.m. vendors. doing,” Winter said. off their success.” critical debate around how These call attention to oth- They fed the meter and used The notes were displayed Other memorable onlook- “Especially to the atten- public space is created and er social issues in their specific an artificial grass carpet, pot- in the park on wires strung ers included an enthusiastic tion span of a recent college allocated, and to improve communities with projects ted trees, branches, stumps, between the potted trees; they grad, this book will be very the quality of urban human like free health clinics, mini and a makeshift bench to cre- included expressions of love See PARKING, A3 useful. It gets to the point,” Feldman said. The book covers exam- ples and stories involving personalities such as ESPN Tarr makes a mark Tepper graduate sheds light sportscaster Neil Everett, as well as those of Alec Brown- stein, who created a social on psychology dept. on entrepreneurship and jobs media experiment where top advertising executives LILAH BUCHANAN saw ads directed at them Junior Staffwriter “You need to know computers. specifically when they per- You need to know someone who formed a Google search of Micah Rosa (TSB ’11) in their own names. his two years out of school really knows computers.” “Our goal was to have a with the launch of his media product we can get behind consulting business, Shout- —Micah Rosa and would read ourselves,” side Media. The company Feldman said. was featured in the Pittsburgh Tepper alumnus 2011 “We’ve put everything Business Times earlier this behind this,” Siva said, add- month. Above all else, Rosa advo- learn Java or HTML5.” ing that reader feedback Rosa’s knack for entrepre- cated for the importance of Shoutside Media provides has “new ideas coming up neurial endeavors started well computer skills in an increas- mobile website design and in parallel.” before he graduated, when he ingly online world. online advertising for com- Madsen added, “the created Shoutside Media’s “No matter what depart- panies looking to participate whole idea of the book is to predecessor SurhRosa in the ment you are in, find a com- more effectively in the infor- help people land jobs,” and course Introduction to Entre- puter science student and be mation age. Calling on the described the possibility of preneurship. friends with them,” Rosa said skills of computer program- second and third editions According to the Pittsburgh in an interview. Otherwise, mers, Rosa has carved out a containing stories and ex- Business Times, SurhRosa was “bring the computer center profitable niche in the media amples from readers. “a Web design agency that cookies,” and ask to watch. world. grew from a class project to a “You need to know com- According to Shoutside’s Courtesy of Michael Tarr business serving restaurants puters. You need to know website, “Marketing does not “Especially to Michael Tarr, professor of cognitive neuroscience, was recently named around the city.” someone who really knows just mean TV and Newspaper the attention head of the department of psychology. Now a CEO in the world computers,” he said. anymore. From YouTube ad of media advertising, Rosa In the same vein, Rosa em- campaigns to Facebook Like span of a ALVIN MATHEW quently spending six years at offered advice to current and phasized that students should Gate promotions-we know Staffwriter Yale University and 14 years recently graduated Carnegie “forget Spanish, forget Chi- recent college at Brown University before Mellon students. nese, forget Japanese … and See ADVICE, A4 grad, this book Michael J. Tarr will take arriving at Carnegie Mellon. up the role of head of the When asked why he chose will be very department of psychology to come to Carnegie Mellon, useful. It gets in January 2014, according Tarr pointed to the “awesome FEATURE PHOTO to a university press release. interdisciplinary training” of- to the point.” Tarr, currently the George A. fered by the psychology de- Multicultural Night held in the UC and Helen Dunham Cowan partment. Professor of Cognitive Neuro- His research focuses on —Melanie science, will succeed Michael how the brain takes 2-D im- Feldman Scheier, who has occupied ages from the retina to create Co-author the position for more than a 3-D perceptions of events and decade. items. His faculty biography Tarr, who grew up in Pitts- notes some of his areas of Siva explained that their burgh, joined the faculty in expertise, including face and group “had tried all differ- 2009 after holding several object recognition, visual ent sorts of tech ventures, positions at other universi- categorization, and computa- but none of us are coders. ties. He received his Ph.D. It just so happened that Mel from MIT in 1989, subse- See PSYCH, A3 had gotten a job in a very different way.” Co-authors Siva and Feldman met in the Tepper class Topics in Entrepre- neurship taught by profes- sor R. F. Culbertson. Both Siva and Feldmen were Pitt students at the time, and took the class through the Tepper School of Business. Culbertson described via Courtesy of Jim Chang Sophomore information systems major Nathan Oh and sophomore chemistry major Sukjin Jang prepare kabobs at the Asian Student Association’s table at Multicultural Late Night in Kirr Commons last Friday. See BOOK, A3 A2 « thetartan.org/news The Tartan » September 23, 2013 FEATURE PHOTO NEWS IN BRIEF Campus celebrates CIT Pride Day New head of Steinbrenner Institute announced Carnegie Mellon named as we all strive to solve the Neil M. Donahue as director environmental and energy of its Steinbrenner Institute issues of the 21st century,” for Environmental Educa- Donahue said in a university tion and Research (SEER). press release. Donahue succeeds David A. Donahue has been at Dzombak, who left SEER to Carnegie Mellon for over a become head of the Depart- decade, first joining the fac- ment of Civil and Environ- ulty in 2000. mental Engineering. He has more than 150 Donahue is a professor of peer-reviewed publications; chemical engineering, chem- his research focuses on the istry, and engineering and behavior of organic com- public policy, and he is found- pounds in the atmosphere. ing director of Carnegie Mel- Mark Kamlet, Carnegie lon’s Center for Atmospheric Mellon provost and execu- Particle Studies.
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