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August 7, 2019 the Published in Partnership with the Shopper Lansing Journal Every Community Deserves a Good Newspaper Sign up for Daily News: Thelansingjournal.Com Volume 3, Issue 9: August 7, 2019 THE publIshed In pArtnershIp wIth the shopper LANSING JOURNAL Every community deserves a good newspaper Sign up for daily news: TheLansingJournal.com on the 50th anniversary of the historic music festival, a local couple reminisces, and lansing celebrates photo: James m shelley - own work, CC bY-sA 4.0, https://commons.wikimedia.org/w/index.php?curid=75531139 BY JAMILYN HISKES Chicago in 1969, and the “big funk festival happen- Jim and Cindy just walked in. ing in New York” wasn’t even on their radar, Cindy “There was just nothing,” Cindy said. “The organiz- LANSING, Ill. (August 1, 2019) – Lansing will be said. But after a sudden phone call from her brother ers had no idea that it was going to be that big. They celebrating the 50th anniversary of the famous 1969 asking if she and Jim would like to go, she agreed. were so overwhelmed by the masses of people that Woodstock Music Festival on Friday and Saturday, they just gave up trying to collect tickets.” August 9 and 10, at Fox Pointe, Lansing’s premiere MASSES OF PEOPLE “We were in a car with three other people, and After wandering outside the festival calling the names entertainment venue. The Lansing Public Library [Cindy’s] brother and one of his friends, who has see “woodstock,” page 5 has organized the anniversary event, which they are since become one of my co-sponsoring with the Village of Lansing. The line- best friends, were going to up of artists will recreate the style and vibe of the go out there on a mo- ‘Follow the Yellow Brick Road’ scavenger original Woodstock, as indicated by the tie-dye flyers torcycle and meet some created to promote the celebration. people in Ohio who we hunt ends on Woodstock weekend But to attendees of the real thing—people who were would then meet at the Prizes awarded, sponsors revealed on-stage August 10 actually there at that farm in Bethel, New York, with front gate [of the festi- 400,000 other concert-goers—how will it compare? BY JOSH BOOTSMA “Every weekend I’m doing a little val],” Jim said. “And then bit, and during the week after ONLY MEMORIES, NO PHOTOS we got there Friday and LANSING, Ill. (July 25, 2018) work,” said the twelve-year Artist Jim Siergey and his wife Cindy of Munster, there was no front gate – Grace Rubio was follow- Lansing resident with a smile Ind., remember attending the festival as teenagers anymore.” ing the Yellow Brick Road. as she crossed Ridge Road and have some interesting stories to tell. Jim said the front gate She didn’t click her heels or to get from one business to “The thing is, we have no proof,” Cindy began with had been trampled by the talk to tin men, but as she another. a smile. “We didn’t think to bring a camera.” sheer number of people opened the front door to one “We didn’t even bring a change of clothes,” Jim flooding into the festival of Ridge Road’s many busi- BOOKLETS AND STICKERS AND iPADS, OH MY! added. “I think I had 12 dollars in my pocket, and four grounds. There wasn’t nesses and received a stick- Rubio was first made was to buy a ticket.” even anyone available to er to place in her green aware of the scavenger hunt The two of them were working summer jobs in sell or check tickets, so booklet, she was taking the next step toward finishing when she passed through her journey—not in Oz, but the library and saw the large in Lansing. “Follow the Yellow Brick Rubio is one of hundreds Road” display in one of the of Lansing residents who inside windows, created by began to see Lansing library employee Manuel through new eyes during Cord-Cruz. The hunt, which the Lansing Public Library’s began on June 10, started “Follow the Yellow Brick Road” with participants showing scavenger hunt. Themed their library card and receiv- in honor of the Wizard of ing a small green booklet Oz’s 80th anniversary this with a picture of Oz on the summer, the scavenger hunt front. Within the booklet took participants on a clue- are 20 Wizard of Oz themed filled tour of Lansing locations. clues that led to locations all over Lansing. These locations library staff member manuel Cord- posted a “follow the yellow Cruz designed 20 wizard of oz brick road” sign in their stickers for the scavenger hunt. part windows to greet scavenger of the fun was seeing how each hunters entering to receive left: Jim and Cindy siergey’s wedding photo, 1970. right: though Jim and Cindy and their sticker relates to the organization friend tim didn’t have a camera with them for woodstock 1969, they were able to recreate giving it out. see “Yellow brick road,” page 11 the experience in 2009 at the woodstock museum. (photos provided) o. 130 o. N ermit P IL omewood, H ostal Customer ostal P D PAI thelansingjournal.com/news facebook.com/TheLansingJournal/ esidential esidential R E G STA O P . S U. SS W R C E thelansingjournal.com/news/subscribe @LansingILNews D ST PRSRT Don’t rely on just the print edition for Lansing news! (There’s more online....) 2 2 | August 7, 2019 | The Lansing Journal Every community deserves a good newspaper Reaching north Lansing We apologize for the oversight BY MELANIE JONGSMA, MANAGING EDITOR It wasn’t until we plotted those routes on a Lansing map that we became aware that we had completely LANSING, Ill. (July 14, 2019) – Sometimes a picture is missed Lansing residents north of the expressway. worth a thousand words. Or a dozen zip codes. By adding just three routes, we can reach most of FIRST, AN INTRO TO AFFORDABLE MAILING north Lansing. So beginning with this issue, The Lansing The Lansing Journal uses a United States Postal Ser- Journal is being mailed to an additional 1,575 homes, for vice program called Every Door Direct Mail (EDDM) a total of about 8,770 Lansing residents each month. to deliver the monthly print version of our newspaper RESULTS OF THIS CHANGE to Lansing residents. This program is an affordable For financial reasons, we didn’t increase the print It wasn’t until we way to mail because each piece is not addressed to a run when we added the new routes. That means plotted our mailing particular name or address. Instead, the postal carrier we have fewer copies to distribute to local drop-off is given a bundle of Lansing Journals, and he simply routes on a map that we points—about 1,200 instead of 2,500. So we will be realized we were missing adds one to the mail he is already bringing to the ad- limiting the number of drop-off points we bring lansing north of dresses on his route. The Shopper began using EDDM papers to as well as the number of copies we bring to the expressway. because it was more cost-efficient than managing each drop-off point. cadres of young paper boys and girls. Adding these three routes will cost us an addition- al $260 in postage each month. That’s not a huge community. Is that achievable? amount, but our margins are pretty thin as it is. The Support tab on our website makes it conve- ADVERTISING AND SUPPORT nient for people to set up a regular monthly contri- Personally, I’m hoping we can find an additional bution. We hope you’ll visit it and make a gift. advertiser who will commit to a quarter-page ad LANSING HELPING LANSING each month. That size ad costs $275, which would We have always wanted The Lansing Journal to cover the added postage. This might be a business in be a newspaper for all of Lansing. And we are inten- north Lansing that wants to get a message in front of tional about serving as much of our community as all Lansing residents. Or maybe it’s a church in south we can. That’s why we were stunned to realize our Lansing that wants to let north Lansing know about oversight and why we worked quickly to correct it. programs, worship times, and special services. Will you help us? Or maybe there are government entities—like the Whatever you can do in terms of advertising or Lansing Police Department, the Human Relations individual contributions, we are grateful. Thank you. Commission, the Fox Pointe Marketing Team—who With the faithful support of this community, we want to make sure north Lansing knows about events, will continue the work of reaching all of Lansing with EDDM allows you to select which routes to deliver to. As programs, hiring opportunities, and more. Lansing news. the newspapers are printed, they are bundled and labeled For any of those ad- with the route number. (photo: melanie Jongsma) vertisers, $275/month THE EDDM allows you to select which routes in a given is a cheap way to get a zip code you want to deliver to. It was cost-prohibi- message delivered to tive to choose every route, so the Shopper chose 14 8,770 homes. routes that would reach approximately 7,500 homes In addition, there are LANSING JOURNAL in Lansing for $1,125 each month. many individuals like the ones listed in the ABOUT US SECOND, QUESTIONING THE LIST blue box below. These The Lansing Journal has been using the same Every community deserves a good newspaper.
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