Press release 13 November 2017

For immediate release

A PORTAL TO LEMMENJOKI’S RAVADAS FALLS AND 99 OTHER MOODS OF FINNISH LANDSCAPE AND EMOTIONS

The project 100 Moods From Finland has recorded one hundred moods from Finland during one year. These unique moments are authentic pieces of Finland in different seasons and on a wide scale from roadless wilderness to already familiar places. Five people who for their own part have positively and genuinely contributed to the national image of Finland were invited to join the project. Each of them has chosen their own place from Finland whose mood has been recorded as a 360° video.

What place would the vice president of the Sami Parliament, who was raised in the Sami village of Lemmenjoki and roamed the wilderness and fells ever since his childhood, like to show to the Finnish people?

“The River Lemmenjoki is my home river and the Ravadas Falls displays the power of nature and is also a source of spiritual strength”, tells Heikki Paltto, an Ambassador of the project 100 Moods From Finland.

The Ravadas Falls are impressive and can be experienced digitally through the 360° video of 100 Moods. The viewer may be in for a surprise when rotating the picture in different directions on a smartphone or a computer: the gigantic falls roar in the centre of the landscape and another direction the ambassador himself joiking about his beloved childhood scenery.

Watch the 360° video: https://youtu.be/-TeLgsaKXZA

“100 Moods From Finland explores Finnish landscape and emotions. The ”mood” chosen by Heikki Paltto provides a unique opportunity to experience the ancient and indigenous culture of the North”, says Miikka Niemi, man behind the idea of the project.

There were over 100 days of shooting during the project, over 20 000 kilometres in the car’s odometer, and over 1 000 hours of working and refining the material at the headquarters of of Flatlight Creative House that runs the project. 100 Moods From Finland is a project of passion for the Rovaniemi-based company, whose collaborative partners in the project include Finland 100, Nokia, Genelec, Visit Rovaniemi, Ruka- Kuusamo, and Lapland Finland 100.

Besides the digital experience, an important part of the project is the dome-shaped exhibition space. It has already delighted the audiences in the midsummer party of Nordic embassies in Berlin and in the SuomiAreena forum in Pori. Treeform was responsible for the design and execution of the exhibition space together with Flatlight Creative House.

The project aims to export Finland to the world in a completely new way. The climax of the year is the Ambassador Campaign. A new Ambassador is revealed each week until the campaign culminates in the Finnish Independence Day.

Press photographs: https://we.tl/aYQ8YXOkAW Campaign pages: http://100moods.com/ambassadors/

ADDITIONAL INFORMATION

Miikka Niemi, CEO & Creative Director +358 50 577 0347 / [email protected]

Pauliina Silvén-Alamartimo, Project Coordinator +358 40 355 1811/ [email protected]