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City of Rovaniemi Atmosphere Which Is Described As Casual and Trendy

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City of Rovaniemi Atmosphere Which Is Described As Casual and Trendy LAPIN KANSA 11 May 2008 Santa Claus’s name appeals to foreign guests The Gaissa Restaurant, located on the first floor of Hotel Santa Claus, is to be divided into two different restaurants. One of them will retain the Gaissa name, while the other will be named the ZoomUp Bar&Grill, to tie in with the ground floor Zoomit Café&Bar. Gaissa will focus in particular on customers who want to try out local specialities, serving contemporary versions of traditional Lappish food, made from fresh ingredients. NEWS Located on Koskikatu Street, ZoomUp has been designed especially for locals, with an City of Rovaniemi atmosphere which is described as casual and trendy. The kitchen serves, for example, a variety of grilled dishes, snacks, salads and tapas. The restaurant also serves lunch. Zoomit’s ‘sister upstairs’ provides an The show’s main theme, Päättymätön Fashion show: summer international environment for a pleasant kasvutarina, (the Endless Story of Growth) fashion, bright colours and evening out. A staircase will be built to link the consists of three sub-themes; Olipa kerran two restaurants. playful shapes (6 May 2008) (Once Upon a Time), Seikkailua ilmassa Manager Jari Simola admits that the hotel has (Adventure in the Air) and Kuinkas sitten kä- clearly benefited from Santa Claus’s name. vikään (Well, Look What Happened?). Olipa The 13th fashion show organised by design “It was a pleasant surprise that no one had kerran presents classic and feminine summer students of the University of Lapland’s yet registered the name. Therefore the hotel, dresses; Seikkailua ilmassa thrills with bright Faculty of Art and Design will take place on owned by a local company, Sava-Group, was colours as well as experimental and playful Saturday 10 May 2008 at 4 p.m. and 7 p.m. in established in January 2001 under a very shapes and materials; and the show climaxes the Fellman Hall. The show celebrates Lap- Christmassy name.” with the third theme, which asks, “Well, Look pish fashion know-how and education. “Apparently, we are the most famous hotel What Happened?” This year, the fashion show’s theme is in Rovaniemi, apart from the legendary All the outfits in the show were designed growth. The show presents this summer’s Pohjanhovi. Asian guests, in particular, go by and made by textile and clothing design stu- trends through the works of almost thirty fu- the name when they book their hotels.” dents. A large number of students from diffe- ture fashion and style gurus from the Faculty © Lapin Kansa Oy of Art and Design. The show’s themes con- rent study programmes within the Faculty of template the designers’ own spiritual growth, Art and Design were involved in preparing the show. Different degree programmes were growth as a human being and growth as a LAPIN KANSA 7 May 2008 professional. The theme also encompasses the also included in the preparations, for examp- Rovaniemi’s population growth notion of the 11-year-old textile and clothing le, Audiovisual Media Culture, Graphic design education establishing itself as a part Design, Art Education, Marketing and Design mostly due to pensioners and of both the Finnish fashion scene and the Management. The event has been sponsored thirty-somethings University of Lapland. This year’s show is by local companies. Outi Torvinen literally brought to the centre of the campus, the Fellman Hall. LaY/Viestintä/OT ROVANIEMI Rovaniemi has rejoiced in a strong population growth in the past couple of years, but a closer An outfit from the show’s Olipa kerran theme examination of the figures reveals a big minus. Even though the city’s population was 990 greater at the end of last year than it had been two years earlier, the number of 35-44-year-olds had decreased by 700 over the same period of time. The age group showing the largest growth was 60-64-year-olds; however, there are clearly now more people in their thirties in the city. The figures suggest that the services provided by Lapland’s capital attract people who have retired from working life, given that the number of 60-64-year-olds rose by more than 400. For some reason, Rovaniemi is losing people who are at their peak in terms of work (35-44 yrs.) and, apparently, have families, since the number of 10-14-year-olds decreased by 245 over the same two years. New-comers from abroad The fact that young families are settling in the city also shows in the birth rates. Almost 700 babies were born in Rovaniemi last year, which is approximately 60 more than in the preceding is to create a new operating model for the the owner’s commitment to Rovaniemi. This is year. first-phase integration of refugees. The idea is very important, because snowmobiles are not The largest growth came from migration, with to increase the interaction between refugees manufactured anywhere else in Europe. the migration balance turning positive in 2004. and the local population. Volunteer Hosts help The same point was made by Stig Måtar, Much of the migration gain comes from immigrants to integrate by offering them a Chairman of the Board at the Canadian abroad. Every year since 2004, Rovaniemi helping hand and their friendship. snowmobile group’s subsidiary, BRP Finland. has received over 100 more immigrants than The first Volunteer Hosts started out last While thanking the owner, Mr Måtar reminded the number of its population which was lost. May, when 60 Burmese arrived in Rovaniemi. his listeners that Rovaniemi has tripled its Respectively, last year’s figure amounted to over The project had a specific demand, because turnover in the past eight years. He also stated 200 foreigners. Rovaniemi’s refugee quota was raised from 30 to that he thinks establishing a new factory is 80 last year. very challenging; the volume of orders is Fact No Volunteer Hosts are paid for what they do; phenomenal, while the factory is new and so they truly want to help. Project Manager Paula are the materials, production methods and • Rovaniemi’s population amounted to 57,853 at Lauhamaa was pleasantly surprised by people’s models. It therefore takes a lot of energy to make the end of 2005 and 58,825 at the end of last year. eagerness: everything happen at once. “A great many people have been involved Mr Måtar also said that the proximity of the • Statistics Finland predicts that the city’s in the project. Volunteer work is becoming Russian market supports this investment as population will grow by approximately 300 increasingly popular.” well, stating that the company develops new people annually until 2015. This was clearly Anyone over the age of 18 can become a products in close cooperation with Russians. exceeded in the past two years, with the growth Volunteer Host. amounting to 990 people. “The age of our Volunteer Hosts ranges from The most modern snowmobile factory in the 18 to 69”, says Ms Lauhamaa. world • The annual migration gain from abroad was Volunteer Hosts can be either active hosts, The Minister of Economic Affairs, Mauri approximately 500 between 2004-2007. meeting the new-comer several times a month, Pekkarinen, pointed out that snowmobile or occasional hosts. Usually, immigrant families manufacturing calls for highly technological have more than one Volunteer Host. conditions. Volunteers help immigrants Marjo Häkkinen He went on to say that innovation, that [email protected] competitive edge which stems from know-how, get started © Lapin Kansa Oy supports Finns in global competition and made mention of the fact that Finland is currently Volunteers Hosting Refugees on the Integration preparing a national innovation strategy, and Path is a project which has been implemented Innovations – the key to the future that Lapland is one of the most productised by the City of Rovaniemi. The project’s objective Top-out party in Rovaniemi, brands in tourism. at Europe’s only snowmobile “The development of new experiential tourism innovations is important and I believe that factory snowmobiles are crucial in that work. Tourism, Seppo Savolainen the booming mining industry and commerce are developing in Lapland. The closedown of The Minister of Economic Affairs, Mauri the Kemijärvi pulp mill was a sad thing, but Pekkarinen, has stressed that innovations and there will continue to be a demand for Lapland’s R&D are the foundation of Finnish well-being wood, as our young forests grow quickly.” and the key to the future. Mr Pekkarinen was Mr Pekkarinen led people to think about the addressing the audience at the topping-out ways different trades could help each other. party of Rovaniemi’s brand new snowmobile “Tourism in Kittilä, for example, suffers factory on Monday. from the lack of flights in the summer. The The Minister said that the new factory proves establishment of mines there guarantees flight passengers. Therefore, the mining industry that, New research and training in an ideal case, brings thousands of jobs to institute for tourism aims to be Lapland, also supports tourism.” The Minister promised allowances for the best in the industry innovative small enterprises. “Public innovation sponsors have traditionally Much is expected of the new research and served only large enterprises in Finland, but we training institute for tourism, established by have already adopted a small-scale subsidy for Lapland’s institutions of higher education. Arvo Business and Tourism of the University of small- and medium-sized enterprises. It will Jäppinen, who is in charge of the structural Lapland, experts in, and students of, tourism, be provided to the Employment and Economic development of Lapland’s institutions of higher hospitality management and business at the Development Centres next autumn.” education, has explained that the institute is Rovaniemi University of Applied Sciences © Lapin Kansa Oy intended to develop into the industry’s top unit and at the Lapland Vocational College, not over the next decade and gain international to mention the experts at the Lapland Centre visibility by 2020.
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