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Total TV: Televisiomainonta Aluemainonta MTV3-Kanavalla

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Total TV: Televisiomainonta Aluemainonta MTV3-Kanavalla Total TV: Televisiomainonta Aluemainonta MTV3-kanavalla MTV3-kanavan 17 näkyvyysaluetta antavat mainostajalle vaihtoehtoja ja valinnanvaraa. Ketjumainostaja voi esimerkiksi valita valtakunnallisen ja alueellisen kampanjan yhdistelmän: koko maan kattava brändikampanja ja siihen liittyvä paikallinen dealer-kampanjointi. Yhdistämällä kampanjaan paikallisuuden voiman myynti vauhdittuu aivan uudella teholla. Jos markkina on koko valtakuntaa pienempi, voi kauppapaikan tehdä edullisesti tutuksi ainoastaan omalla alueella. Aluemainonnassa mainosesityksen maksimipituus on 20 sekuntia. Alueellisten katkoyhteysspottien yhteenlaskettu maksimipituus on samoin 20 sekuntia. Valtakunnalliseen katkoyhteysspottiin liittyviä katkoyhteysspotteja voi olla alueella vain yksi samassa kampanjassa. Ostotavat Aluemainonnassa kiinteä ohjelmaostaminen, kohderyhmähintainen ohjelmaostaminen ja kohderyhmäkauppa toimivat samojen periaatteiden mukaisesti kuin valtakunnallisesti. Kausi-indeksit, katkoyhteys ja kontaktitakuu ovat paikallisissa kampanjoissa samat kuin valtakunnallisessa kampanjoinnissa. Valtakunnallisessa ohjelmaostamisessa käytettävät määräpaikka ja -katko eivät ole aluemainonnan tuotevalikossa. Hinta Jokaiselle alueelle on oma hinnoittelukertoimensa, jonka avulla saadaan paikallisen mainonnan hinta. Ohjelmaostamisessa ohjelmakohtainen voimassa oleva valtakunnan 30 sekunnin bruttohinta kerrotaan hinnoittelukertoimella. Kohderyhmäkaupassa ja kohderyhmähintaisessa ohjelmaostamisessa hinnoittelukertoimella kerrotaan puolestaan kohderyhmän valtakunnallinen 30 sekunnin (brutto) CPP-hinta. Alueelliset väestöosuudet ja hinnoittelukertoimet ALUE LYHENNE OSUUS HINNOITTELUKERROIN Uusimaa UM 31,4 % 48 Pirkanmaa PM 11,5 % 17 Varsinais-Suomi VS 8,7 % 13 Päijät-Häme PH 4,0 % 7,2 Kymenlaakso KL 3,2 % 7 Keski-Suomi KS 5,1 % 8,5 Oulu OU 5,4 % 10,2 Kainuu KA 1,4 % 4 Pohjois-Savo PS 4,9 % 8 Pohjois-Karjala PK 3,0 % 6,5 Pohjanmaa PO 6,2 % 9,5 Keski-Pohjanmaa KP 3,4 % 6 Etelä-Savo ES 2,2 % 5,5 Etelä-Karjala EK 2,2 % 5,5 Satakunta SA 3,9 % 6,5 Meri-Lappi ML 1,1 % 4 Lappi LA 2,4 % 5 Lähde: Tilastokeskus, Väestötiedot 31.12.2019 MTV3:N NÄKYVYYS- LYHENNE ALUEET Utsjoki Uusimaa UM Pirkanmaa PM Varsinais- Inari VS Suomi Päijät-Häme PH Enontekiö Kymenlaakso KL Keski-Suomi KS Muonio Oulu OU Kittilä Sodankylä Savukoski Kainuu KA Lappi Pohjois-Savo PS Kolari Pelkosenniemi Pohjois-Karjala PK Pello Salla Pohjanmaa PO Rovaniemi Kemijärvi Keski- KP Ylitornio Pohjanmaa MERi- Etelä-Savo ES LAPPI Te rvo la Posio Ranua Tornio Kuusamo Keminmaa Etelä-Karjala EK Kemi Simo Satakunta SA Pudasjärvi Taivalkoski Ii Meri-Lappi ML Yli-Ii Ou l u Lappi LA Hailuoto Oulu Suomussalmi Oulunsalo Kempele Utajärvi Lumijoki Puolanka Muhos Hyrynsalmi MTV:n aluetoimisto Tyrnävä Siikajoki Raahe Liminka Kainuu Vaala Ristijärvi Pyhäjoki Paltamo Merijärvi Siikalatva Kalajoki Oulainen Alavieska Kuhmo Ylivieska Haapavesi Kajaani Keski-Pohjanmaa Pyhäntä Sotkamo Kannus Nivala Kärsämäki Luoto Kokkola Sievi Vieremä Haapajärvi Valtimo Pietarsaari Kruunupyy Toholampi Kiuruvesi Sonkajärvi Nurmes Reisjärvi Pedersöre Kaustinen Pyhäjärvi Iisalmi Rautavaara Uusikaarlepyy Lestijärvi Evijärvi Veteli Halsua Pohjois- Lieksa Pihtipudas Lapinlahti Kinnula Pielavesi Lappajärvi Perho Savo Kauhava Juuka Pohjois- Mustasaari Vimpeli Kivijärvi Viitasaari Keitele Isokyrö Kyyjärvi Siilinjärvi Kar ja l a Vaasa Kannonkoski Lapua Alajärvi Karstula Tervo Kaavi Maalahti Laihia Kontiolahti Ilomantsi Korsnäs Seinäjoki Vesanto Kuopio Keski- Tuusniemi Kurikka Ilmajoki Kuortane Soini Polvijärvi Rautalampi Joensuu Närpiö Suomi Outokumpu Pohjanmaa Saarijärvi Teuva ÄänekoskiKonnevesi Suonenjoki Jalasjärvi Alavus Ähtäri Liperi Leppävirta Kaskinen Uurainen Kauhajoki Multia Heinävesi Karijoki Laukaa Keuruu Rääkkylä Tohmajärvi Virrat Hankasalmi Pieksämäki Kristiinankaupunki Kihniö Petäjävesi Varkaus Isojoki Karvia Mänttä- Jyväskylä Joroinen Parkano Muurame Enonkoski Ylöjärvi Vilppula Ruovesi Toivakka Kangasniemi Merikarvia Kankaanpää Rantasalmi Kitee Siikainen Jämijärvi Pirkan- Jämsä Juva Savonlinna Pomarkku Juupajoki Luhanka Joutsa Ikaalinen maa Mikkeli Sulkava Satakun ta Orivesi Hämeenkyrö Hirvensalmi Ete l ä-Savo Ulvila Tampere Kuhmoinen Hartola Pori Sysmä Parikkala Nakkila Pertunmaa Puumala Nokia Pirkkala Kangasala Harjavalta Sastamala Ruokolahti Rautjärvi Eurajoki Lempäälä Kokemäki Pälkäne Päij ät- Mäntyharju Vesilahti Padasjoki Heinola Valkeakoski TaipalsaariEte l ä- Eura Huittinen Häme Rauma Punkalaidun Akaa Hämeenlinna Imatra Asikkala Savitaipale Säkylä Urjala Kouvola Kar ja l a Pyhäranta Hattula Hollola Lemi Laitila Loimaa Humppila Lahti Oripää Forssa Lappeenranta Marttila Janakkala Kymen-Luumäki Uusikaupunki Jokioinen Iitti Mynämäki Kärkölä Pöytyä Ypäjä Nousiainen Tammela Hausjärvi Orimattila laakso Vehmaa Aura Rusko Koski Loppi Riihimäki Lieto Pukkila Hamina Miehikkälä Kustavi Masku Somero Hyvinkää Myrskylä Turku Karkkila Mäntsälä Taivassalo Raisio Lapinjärvi Kotka Virolahti Paimio Nurmijärvi Järvenpää Askola Naantali Pyhtää Kaarina Sauvo Salo Lohja Vihti Tuusula Kerava Pornainen Loviisa Varsinais- Uusimaa Porvoo Länsi-Turunmaa Espoo Vantaa Sipoo Suomi Kauniainen Siuntio Helsinki Kemiönsaari Raasepori Inkoo Kirkkonummi Hanko Kunnat näkyvyysalueittain Akaa Pirkanmaa Hämeenkoski Päijät-Häme Kannus Keski-Pohjanmaa KristiinanKristiinankaupunki kaupunk i Pohjanmaa Alajärvi Pohjanmaa Hämeenkyrö Pirkanmaa Karijoki Pohjanmaa Kruunupyy Keski-Pohjanmaa Alavieska Keski-Pohjanmaa Hämeenlinna Pirkanmaa Karkkila Uusimaa Kuhmo Kainuu Alavus Pohjanmaa Ii Oulu Karstula Keski-Suomi Kuhmoinen Päijät-Häme Asikkala Päijät-Häme Iisalmi Pohjois-Savo Karvia Pohjanmaa Kuopio Pohjois-Savo Askola Uusimaa Iitti Kymenlaakso Kaskinen Pohjanmaa Kuortane Pohjanmaa Aura Varsinais-Suomi Ikaalinen Pirkanmaa Kauhajoki Pohjanmaa Kurikka Pohjanmaa Enonkoski Etelä-Savo Ilmajoki Pohjanmaa Kauhava Pohjanmaa Kustavi Varsinais-Suomi Enontekiö Lappi Ilomantsi Pohjois-Karjala Kauniainen Uusimaa Kuusamo Lappi Espoo Uusimaa Imatra Etelä-Karjala Kaustinen Keski-Pohjanmaa Kyyjärvi Keski-Suomi Eura Satakunta Inari Lappi Keitele Pohjois-Savo Kärkölä Päijät-Häme Eurajoki Satakunta Inkoo Uusimaa Kemi Meri-Lappi Kärsämäki Keski-Pohjanmaa Evijärvi Keski-Pohjanmaa Isojoki Pohjanmaa Kemijärvi Lappi Köyliö Satakunta Forssa Pirkanmaa Isokyrö Pohjanmaa Keminmaa Meri-Lappi Lahti Päijät-Häme Haapajärvi Keski-Pohjanmaa Janakkala Päijät-Häme Kemiönsaari Varsinais-Suomi Laihia Pohjanmaa Haapavesi Keski-Pohjanmaa Joensuu Pohjois-Karjala Kempele Oulu Laitila Satakunta Hailuoto Oulu Jokioinen Pirkanmaa Kerava Uusimaa Lapinjärvi Uusimaa Halsua Keski-Pohjanmaa Joroinen Pohjois-Savo Keuruu Keski-Suomi Lapinlahti Pohjois-Savo Hamina Kymenlaakso Joutsa Keski-Suomi Kihniö Pirkanmaa Lappajärvi Pohjanmaa Hankasalmi Keski-Suomi Juuka Pohjois-Karjala Kinnula Keski-Suomi Lappeenranta Etelä-Karjala Hanko Uusimaa Juupajoki Pirkanmaa Kirkkonummi Uusimaa Lapua Pohjanmaa Harjavalta Satakunta Juva Etelä-Savo Kitee Etelä-Savo Laukaa Keski-Suomi Hartola Päijät-Häme Jyväskylä Keski-Suomi Kittilä Lappi Lemi Etelä-Karjala Hattula Pirkanmaa Jämijärvi Pirkanmaa Kiuruvesi Pohjois-Savo Lempäälä Pirkanmaa Hausjärvi Päijät-Häme Jämsä Keski-Suomi Kivijärvi Keski-Suomi Leppävirta Pohjois-Savo Heinola Päijät-Häme Järvenpää Uusimaa Kokemäki Satakunta Lestijärvi Keski-Pohjanmaa Heinävesi Etelä-Savo Kaarina Varsinais-Suomi Kokkola Keski-Pohjanmaa Lieksa Pohjois-Karjala Helsinki Uusimaa Kaavi Pohjois-Savo Kolari Lappi Lieto Varsinais-Suomi Hirvensalmi Etelä-Savo Kajaani Kainuu Konnevesi Keski-Suomi Liminka Oulu Hollola Päijät-Häme Kalajoki Keski-Pohjanmaa Kontiolahti Pohjois-Karjala Liperi Pohjois-Karjala Huittinen Satakunta Kangasala Pirkanmaa Korsnäs Pohjanmaa Lohja Uusimaa Humppila Pirkanmaa Kangasniemi Etelä-Savo KoskiTl Varsinais-Suomi Loimaa Varsinais-Suomi Hyrynsalmi Kainuu Kankaanpää Satakunta Kotka Kymenlaakso Loppi Uusimaa Hyvinkää Uusimaa Kannonkoski Keski-Suomi Kouvola Kymenlaakso Loviisa Uusimaa Luhanka Keski-Suomi Parkano Pirkanmaa Riihimäki Uusimaa Ter vo la Meri-Lappi Lumijoki Oulu Pedersöre Keski-Pohjanmaa Ristijärvi Kainuu Teu va Pohjanmaa Luoto Keski-Pohjanmaa Pelkosenniemi Lappi Rovaniemi Lappi Tohmajärvi Pohjois-Karjala Luumäki Kymenlaakso Pello Lappi Ruokolahti Etelä-Karjala To holampi Keski-Pohjanmaa Maalahti Pohjanmaa Perho Keski-Pohjanmaa Ruovesi Pirkanmaa To iva kka Keski-Suomi Marttila Varsinais-Suomi Pertunmaa Etelä-Savo Rusko Varsinais-Suomi To r nio Meri-Lappi Masku Varsinais-Suomi Petäjävesi Keski-Suomi Rääkkylä Etelä-Savo Turku Varsinais-Suomi Merijärvi Keski-Pohjanmaa Pieksämäki Pohjois-Savo Saarijärvi Keski-Suomi Tuusniemi Pohjois-Savo Merikarvia Satakunta Pielavesi Pohjois-Savo Salla Lappi Tuusula Uusimaa Miehikkälä Kymenlaakso Pietarsaari Keski-Pohjanmaa Salo Varsinais-Suomi Tyr nävä Oulu Mikkeli Etelä-Savo Pihtipudas Keski-Suomi Sastamala Pirkanmaa Ulvila Satakunta Muhos Oulu Pirkkala Pirkanmaa Sauvo Varsinais-Suomi Urjala Pirkanmaa Multia Keski-Suomi Polvijärvi Pohjois-Karjala Savitaipale Etelä-Karjala Utajärvi Oulu Muonio Lappi Pomarkku Satakunta Savonlinna Etelä-Savo Utsjoki Lappi Mustasaari Pohjanmaa Pori Satakunta Savukoski Lappi Uurainen Keski-Suomi Muurame Keski-Suomi Pornainen Uusimaa Seinäjoki Pohjanmaa Uusikaarlepyy Pohjanmaa Mynämäki Varsinais-Suomi Porvoo Uusimaa Sievi Keski-Pohjanmaa Uusikaupunki Varsinais-Suomi Myrskylä Uusimaa Posio Lappi Siikainen Satakunta Vaala Kainuu Mäntsälä Uusimaa Pudasjärvi Kainuu Siikajoki Oulu Vaasa Pohjanmaa Mänttä Pirkanmaa Pukkila Uusimaa Siikalatva Keski-Pohjanmaa Valkeakoski Pirkanmaa Mäntyharju Etelä-Savo Punkalaidun Pirkanmaa Siilinjärvi Pohjois-Savo
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