Media Information 2021: Total TV Television Advertising: MTV3, Sub, AVA, C More Pay Tv Channels, Regional Advertising
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Media information 2021: Total TV Television advertising: MTV3, Sub, AVA, C More pay tv channels, regional advertising Video advertising, instream and outstream :mtv.fi, mtvuutiset.fi 1 Total TV: Television advertising Targeted RBS buying Define the correct target group for your brand and the number of contacts you want to reach in different dayparts, and we'll take care of rest. With targeted RBS buying, you will always receive a contact guarantee, whereby you only pay for the guaranteed contacts you want. In targeted RBS buying, commercials float during the campaign period, which means the final number of showings, placements and specific days cannot be predetermined for the campaign. In channel MTV3's prime time there are certain programs seasonally reserved for program-specific buying method only. Price In targeted buying, national daypart-specific CPT and CPP prices are determined for each target group. The prices in the targeted RBS buying price list are gross prices for 30 seconds with seasonal index 100. For seasonal indexes, see p. 26 Contact guarantee In targeted RBS buying you pay only for the contacts you buy, and we guarantee that they are reached. MTV Oy is responsible for the final placement of the spots so that the number of purchased contacts in the selected target groups is reached. Media products of targeted RBS buying Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee. Combinations of different buying methods Fixed program-specific buying, fixed target group buying and targeted RBS buying For the same campaign, customer may buy program-specific showings either with fixed program- specific buying or fixed target group buying, as well as floating advertising time in targeted RBS buying. This allows combining program environment with cost efficiency. A guarantee, in accordance with the terms of sale, will be granted for the campaign in available target groups of targeted RBS buying. MTV3 targeted RBS buying prices 2021 TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME € 25–44 1 407 42,15 62,97 593 886 25–54 2 072 23,65 34,07 490 706 women 25–54 1 011 45,90 65,08 464 658 men 25–54 1 061 47,03 69,75 499 740 25–64 2 797 15,55 21,77 435 609 35–64 2 094 16,76 24,07 351 504 women 35–64 1 037 32,21 44,84 334 465 men 35–64 1 057 35,29 51,66 373 546 45–64 1 390 28,35 33,38 394 464 18+ 4 452 8,33 11,12 371 495 Main purchasers<60 1 755 29,97 42,79 526 751 Main purchasers 2 720 9,52 16,65 259 453 4–9 yo, weeks 1–43 361 40,44 146 4–9 yo, weeks 44–53 361 48,48 175 Target groupsizes, source: Statistics Finland, population 31.12.2019 Sub targeted RBS buying prices 2021 TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME € 15–44 2 015 23,82 45,21 480 911 25–44 1 407 25,94 50,53 365 711 25–54 2 072 16,75 32,14 347 666 women 25–54 1 011 39,07 68,45 395 692 men 25–54 1 061 29,50 59,10 313 627 25–64 2 797 11,94 23,24 334 650 35–64 2 094 14,61 28,51 306 597 women 35–64 1 037 34,72 64,22 360 666 men 35–64 1 057 24,22 49,67 256 525 18+ 4 452 8,27 17,39 368 774 Main purchasers<60 1 755 22,79 43,59 400 765 Main purchasers 2 720 13,16 28,42 358 773 4–9 yo, weeks 1–43 361 40,44 146 4–9 yo, weeks 44–53 361 48,48 175 Target groupsizes, source: Statistics Finland, population 31.12.2019 AVA targeted RBS buying prices 2021 TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME € 25–44 1 407 27,93 42,86 393 603 25–54 2 072 16,07 24,81 333 514 women 25–54 1 011 25,82 37,09 261 375 25–64 2 797 9,87 16,80 276 470 35–64 2 094 11,75 18,72 246 392 women 35–64 1 037 20,83 29,32 216 304 18+ 4 452 5,48 11,34 244 505 Main purchasers<60 1 755 21,65 31,62 380 555 Main purchasers 2 720 7,17 16,73 195 455 Target groupsizes, source: Statistics Finland, population 31.12.2019 Total TV: Television advertising Fixed target group buying Fixed target group buying is a program-specific product based on each channel’s target group pricing. The desired programs, the number of them and showing dates are agreed beforehand. The difference of this buying method compared to program-specific buying is that the selection of programs is more limited. Price In fixed target group buying, each target group has national daypart-specific CPT and CPP prices. The prices in the fixed target group buying price list are gross prices for 30 seconds with seasonal index 100. The pricing is based on targeted RBS buying gross prices +5 %. For seasonal indexes, see p 26 Contact guarantee Customer is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific granting criteria for contact guarantee can be found on Terms of Sale. Media products Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee. MTV3 fixed target group buying prices 2021 TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME € 25–44 1 407 44,28 66,12 623 930 25–54 2 072 24,86 35,78 515 741 women 25–54 1 011 48,17 68,34 487 691 men 25–54 1 061 49,39 73,23 524 777 25–64 2 797 16,34 22,86 457 639 35–64 2 094 17,62 25,27 369 529 women 35–64 1 037 33,85 47,08 351 488 men 35–64 1 057 37,09 54,24 392 573 45–64 1 390 29,78 35,05 414 487 18+ 4 452 8,76 11,67 390 520 Main purchasers<60 1 755 31,45 44,93 552 789 Main purchasers 2 720 10,00 17,49 272 476 Target groupsizes, source: Statistics Finland, population 31.12.2019 Sub fixed target group buying prices 2021 TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME € 15–44 2 015 25,01 47,47 504 957 25–44 1 407 27,22 53,06 383 747 25–54 2 072 17,57 33,75 364 699 women 25–54 1 011 41,05 71,87 415 727 men 25–54 1 061 31,01 62,05 329 658 25–64 2 797 12,55 24,40 351 683 35–64 2 094 15,33 29,94 321 627 women 35–64 1 037 36,45 67,43 378 699 men 35–64 1 057 25,45 52,15 269 551 18+ 4 452 8,67 18,25 386 813 Main purchasers<60 1 755 23,93 45,77 420 803 Main purchasers 2 720 13,82 29,84 376 812 Target groupsizes, source: Statistics Finland, population 31.12.2019 AVA fixed target group buying prices 2021 TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME € 25–44 1 407 29,35 45,00 413 633 25–54 2 072 16,89 26,05 350 540 women 25–54 1 011 27,10 38,95 274 394 25–64 2 797 10,37 17,64 290 494 35–64 2 094 12,32 19,66 258 412 women 35–64 1 037 21,89 30,78 227 319 18+ 4 452 5,75 11,91 256 530 Main purchasers<60 1 755 22,74 33,21 399 583 Main purchasers 2 720 7,54 17,56 205 478 Target groupsizes, source: Statistics Finland, population 31.12.2019 Total TV: Television advertising Program-specific buying In program-specific buying, suitable programs are selected to support brand advertisement. In this buying method, the programs, the number of showings and showing dates are agreed beforehand. A suitable program environment supporting brand message improves the efficiency of an advertisement. The advertiser reaches contacts of high quality. Every season there may be certain programs on channel MTV3’s prime time that are available only in program-specific buying method. Price The programs have fixed 30-second gross prices (with seasonal index 100) valid from the time of booking. For seasonal indexes, see p. 26 Contact guarantee Advertiser is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific granting criteria for contact guarantee can be found on Terms of Sale.