Media information 2021: Total TV Television advertising: MTV3, Sub, AVA, C More pay tv channels, regional advertising

Video advertising, instream and outstream :mtv.fi, mtvuutiset.fi

1 Total TV: Television advertising Targeted RBS buying

Define the correct target group for your brand and the number of contacts you want to reach in different dayparts, and we'll take care of rest. With targeted RBS buying, you will always receive a contact guarantee, whereby you only pay for the guaranteed contacts you want.

In targeted RBS buying, commercials float during the campaign period, which means the final number of showings, placements and specific days cannot be predetermined for the campaign.

In channel MTV3's prime time there are certain programs seasonally reserved for program-specific buying method only.

Price In targeted buying, national daypart-specific CPT and CPP prices are determined for each target group. The prices in the targeted RBS buying price list are gross prices for 30 seconds with seasonal index 100.

For seasonal indexes, see p. 26 Contact guarantee In targeted RBS buying you pay only for the contacts you buy, and we guarantee that they are reached. MTV Oy is responsible for the final placement of the spots so that the number of purchased contacts in the selected target groups is reached.

Media products of targeted RBS buying

Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee.

Combinations of different buying methods Fixed program-specific buying, fixed target group buying and targeted RBS buying For the same campaign, customer may buy program-specific showings either with fixed program- specific buying or fixed target group buying, as well as floating advertising time in targeted RBS buying. This allows combining program environment with cost efficiency. A guarantee, in accordance with the terms of sale, will be granted for the campaign in available target groups of targeted RBS buying. MTV3 targeted RBS buying prices 2021

TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €

25–44 1 407 42,15 62,97 593 886

25–54 2 072 23,65 34,07 490 706

women 25–54 1 011 45,90 65,08 464 658

men 25–54 1 061 47,03 69,75 499 740

25–64 2 797 15,55 21,77 435 609

35–64 2 094 16,76 24,07 351 504

women 35–64 1 037 32,21 44,84 334 465

men 35–64 1 057 35,29 51,66 373 546

45–64 1 390 28,35 33,38 394 464

18+ 4 452 8,33 11,12 371 495

Main purchasers<60 1 755 29,97 42,79 526 751

Main purchasers 2 720 9,52 16,65 259 453

4–9 yo, weeks 1–43 361 40,44 146

4–9 yo, weeks 44–53 361 48,48 175

Target groupsizes, source: Statistics Finland, population 31.12.2019 Sub targeted RBS buying prices 2021

TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €

15–44 2 015 23,82 45,21 480 911

25–44 1 407 25,94 50,53 365 711

25–54 2 072 16,75 32,14 347 666

women 25–54 1 011 39,07 68,45 395 692

men 25–54 1 061 29,50 59,10 313 627

25–64 2 797 11,94 23,24 334 650

35–64 2 094 14,61 28,51 306 597

women 35–64 1 037 34,72 64,22 360 666

men 35–64 1 057 24,22 49,67 256 525

18+ 4 452 8,27 17,39 368 774

Main purchasers<60 1 755 22,79 43,59 400 765

Main purchasers 2 720 13,16 28,42 358 773

4–9 yo, weeks 1–43 361 40,44 146

4–9 yo, weeks 44–53 361 48,48 175

Target groupsizes, source: Statistics Finland, population 31.12.2019 AVA targeted RBS buying prices 2021

TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €

25–44 1 407 27,93 42,86 393 603

25–54 2 072 16,07 24,81 333 514

women 25–54 1 011 25,82 37,09 261 375

25–64 2 797 9,87 16,80 276 470

35–64 2 094 11,75 18,72 246 392

women 35–64 1 037 20,83 29,32 216 304

18+ 4 452 5,48 11,34 244 505

Main purchasers<60 1 755 21,65 31,62 380 555

Main purchasers 2 720 7,17 16,73 195 455

Target groupsizes, source: Statistics Finland, population 31.12.2019 Total TV: Television advertising Fixed target group buying

Fixed target group buying is a program-specific product based on each channel’s target group pricing.

The desired programs, the number of them and showing dates are agreed beforehand.

The difference of this buying method compared to program-specific buying is that the selection of programs is more limited.

Price In fixed target group buying, each target group has national daypart-specific CPT and CPP prices. The prices in the fixed target group buying price list are gross prices for 30 seconds with seasonal index 100. The pricing is based on targeted RBS buying gross prices +5 %.

For seasonal indexes, see p 26 Contact guarantee Customer is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific granting criteria for contact guarantee can be found on Terms of Sale.

Media products Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee. MTV3 fixed target group buying prices 2021

TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €

25–44 1 407 44,28 66,12 623 930

25–54 2 072 24,86 35,78 515 741

women 25–54 1 011 48,17 68,34 487 691

men 25–54 1 061 49,39 73,23 524 777

25–64 2 797 16,34 22,86 457 639

35–64 2 094 17,62 25,27 369 529

women 35–64 1 037 33,85 47,08 351 488

men 35–64 1 057 37,09 54,24 392 573

45–64 1 390 29,78 35,05 414 487

18+ 4 452 8,76 11,67 390 520

Main purchasers<60 1 755 31,45 44,93 552 789

Main purchasers 2 720 10,00 17,49 272 476

Target groupsizes, source: Statistics Finland, population 31.12.2019 Sub fixed target group buying prices 2021

TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €

15–44 2 015 25,01 47,47 504 957

25–44 1 407 27,22 53,06 383 747

25–54 2 072 17,57 33,75 364 699

women 25–54 1 011 41,05 71,87 415 727

men 25–54 1 061 31,01 62,05 329 658

25–64 2 797 12,55 24,40 351 683

35–64 2 094 15,33 29,94 321 627

women 35–64 1 037 36,45 67,43 378 699

men 35–64 1 057 25,45 52,15 269 551

18+ 4 452 8,67 18,25 386 813

Main purchasers<60 1 755 23,93 45,77 420 803

Main purchasers 2 720 13,82 29,84 376 812

Target groupsizes, source: Statistics Finland, population 31.12.2019 AVA fixed target group buying prices 2021

TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE TARGET GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €

25–44 1 407 29,35 45,00 413 633

25–54 2 072 16,89 26,05 350 540

women 25–54 1 011 27,10 38,95 274 394

25–64 2 797 10,37 17,64 290 494

35–64 2 094 12,32 19,66 258 412

women 35–64 1 037 21,89 30,78 227 319

18+ 4 452 5,75 11,91 256 530

Main purchasers<60 1 755 22,74 33,21 399 583

Main purchasers 2 720 7,54 17,56 205 478

Target groupsizes, source: Statistics Finland, population 31.12.2019 Total TV: Television advertising Program-specific buying

In program-specific buying, suitable programs are selected to support brand advertisement. In this buying method, the programs, the number of showings and showing dates are agreed beforehand.

A suitable program environment supporting brand message improves the efficiency of an advertisement. The advertiser reaches contacts of high quality.

Every season there may be certain programs on channel MTV3’s prime time that are available only in program-specific buying method.

Price The programs have fixed 30-second gross prices (with seasonal index 100) valid from the time of booking.

For seasonal indexes, see p. 26 Contact guarantee Advertiser is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific granting criteria for contact guarantee can be found on Terms of Sale.

Media products Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee.

Specific placement In program-specific buying, a specific placement of the commercial can be determined for 6 % extra fee. The specific placement is either the first or the last ad placement of a selected national commercial break.

Specific break In program-specific buying, a specific break for the commercial can be determined for 3 % extra fee. The specific break is on a selected national commercial break. Break definitions: o E = start break o S1 = first center break o S2 = second center break etc. Total TV: Television advertising Regional advertising on channel MTV3

MTV3's 17 viewing regions in Finland offer advertisers numerous options. For example, a chain store may choose a combination of national and regional campaign: a brand campaign covering the whole country, and a local dealer-campaigning connected to it.

Adding the power of locality in campaigning speeds up the sales to a new level.

If the market is smaller than the whole country, it’s convenient to familiarize customers with your place of sales in that specific region only.

In regional advertising, the maximum spot length for an advertisement is 20 seconds. The total maximum duration for regional break connection spots is also 20 seconds. Per one campaign, there can only be one break connection spot in the region connected to a national break connection spot. Methods of buying In regional TV campaigns, program-specific buying, fixed target group buying and targeted RBS buying follow the same principles as in national campaigning. Seasonal indexes, break connection and contact guarantees are the same in local campaigns as they are in national campaigning.

Specific placement or specific break options are not available in regional advertising.

Price Each region has its pricing factor, which is used to determine the price for local advertising.

In program-specific buying, the pricing factor is used to multiply the currently valid gross price of a national 30-second program-specific ad.

In targeted RBS buying and fixed target group buying, the gross CPP price of a national 30-second ad for a specific target-group is multiplied by the pricing factor. Regional population and price factors

REGION ABBREVIATION SHARE PRICING FACTOR

Uusimaa UM 31,4 % 48 Pirkanmaa PM 11,5 % 17 Varsinais-Suomi VS 8,7 % 13 Päijät-Häme PH 4,0 % 7,2 Kymenlaakso KL 3,2 % 7 Keski-Suomi KS 5,1 % 8,5 Oulu OU 5,4 % 10,2 Kainuu KA 1,4 % 4 Pohjois-Savo PS 4,9 % 8 Pohjois-Karjala PK 3,0 % 6,5 Pohjanmaa PO 6,2 % 9,5 Keski-Pohjanmaa KP 3,4 % 6 Etelä-Savo ES 2,2 % 5,5 Etelä-Karjala EK 2,2 % 5,5 Satakunta SA 3,9 % 6,5 Meri-Lappi ML 1,1 % 4 Lappi LA 2,4 % 5

Target groupsizes, source: Statistics Finland, population 31.12.2019 KMunicipalitiesunnat näby viewingkyvyregionsysalueittain Akaa Pirkanmaa Hämeenkoski Päijät-Häme Kannus Keski-Pohjanmaa KrKristiinankaupunkiistiinankaupunki Pohjanmaa Alajärvi Pohjanmaa Hämeenkyrö Pirkanmaa Karijoki Pohjanmaa Kruunupyy Keski-Pohjanmaa Alavieska Keski-Pohjanmaa Hämeenlinna Pirkanmaa Karkkila Uusimaa Kuhmo Kainuu Alavus Pohjanmaa Ii Oulu Karstula Keski-Suomi Kuhmoinen Päijät-Häme Asikkala Päijät-Häme Iisalmi Pohjois-Savo Karvia Pohjanmaa Kuopio Pohjois-Savo Askola Uusimaa Iitti Kymenlaakso Kaskinen Pohjanmaa Kuortane Pohjanmaa Aura Varsinais-Suomi Ikaalinen Pirkanmaa Kauhajoki Pohjanmaa Kurikka Pohjanmaa Enonkoski Etelä-Savo Ilmajoki Pohjanmaa Kauhava Pohjanmaa Kustavi Varsinais-Suomi Enontekiö Lappi Ilomantsi Pohjois-Karjala Kauniainen Uusimaa Kuusamo Lappi Espoo Uusimaa Imatra Etelä-Karjala Kaustinen Keski-Pohjanmaa Kyyjärvi Keski-Suomi Eura Satakunta Inari Lappi Keitele Pohjois-Savo Kärkölä Päijät-Häme Eurajoki Satakunta Inkoo Uusimaa Kemi Meri-Lappi Kärsämäki Keski-Pohjanmaa Evijärvi Keski-Pohjanmaa Isojoki Pohjanmaa Kemijärvi Lappi Köyliö Satakunta Forssa Pirkanmaa Isokyrö Pohjanmaa Keminmaa Meri-Lappi Lahti Päijät-Häme Haapajärvi Keski-Pohjanmaa Janakkala Päijät-Häme Kemiönsaari Varsinais-Suomi Laihia Pohjanmaa Haapavesi Keski-Pohjanmaa Joensuu Pohjois-Karjala Kempele Oulu Laitila Satakunta Hailuoto Oulu Jokioinen Pirkanmaa Kerava Uusimaa Lapinjärvi Uusimaa Halsua Keski-Pohjanmaa Joroinen Pohjois-Savo Keuruu Keski-Suomi Lapinlahti Pohjois-Savo Hamina Kymenlaakso Joutsa Keski-Suomi Kihniö Pirkanmaa Lappajärvi Pohjanmaa Hankasalmi Keski-Suomi Juuka Pohjois-Karjala Kinnula Keski-Suomi Lappeenranta Etelä-Karjala Hanko Uusimaa Juupajoki Pirkanmaa Kirkkonummi Uusimaa Lapua Pohjanmaa Harjavalta Satakunta Juva Etelä-Savo Kitee Etelä-Savo Laukaa Keski-Suomi Hartola Päijät-Häme Jyväskylä Keski-Suomi Kittilä Lappi Lemi Etelä-Karjala Hattula Pirkanmaa Jämijärvi Pirkanmaa Kiuruvesi Pohjois-Savo Lempäälä Pirkanmaa Hausjärvi Päijät-Häme Jämsä Keski-Suomi Kivijärvi Keski-Suomi Leppävirta Pohjois-Savo Heinola Päijät-Häme Järvenpää Uusimaa Kokemäki Satakunta Lestijärvi Keski-Pohjanmaa Heinävesi Etelä-Savo Kaarina Varsinais-Suomi Kokkola Keski-Pohjanmaa Lieksa Pohjois-Karjala Helsinki Uusimaa Kaavi Pohjois-Savo Kolari Lappi Lieto Varsinais-Suomi Hirvensalmi Etelä-Savo Kajaani Kainuu Konnevesi Keski-Suomi Liminka Oulu Hollola Päijät-Häme Kalajoki Keski-Pohjanmaa Kontiolahti Pohjois-Karjala Liperi Pohjois-Karjala Huittinen Satakunta Kangasala Pirkanmaa Korsnäs Pohjanmaa Lohja Uusimaa Humppila Pirkanmaa Kangasniemi Etelä-Savo KoskiTl Varsinais-Suomi Loimaa Varsinais-Suomi Hyrynsalmi Kainuu Kankaanpää Satakunta Kotka Kymenlaakso Loppi Uusimaa Hyvinkää Uusimaa Kannonkoski Keski-Suomi Kouvola Kymenlaakso Loviisa Uusimaa

Luhanka Keski-Suomi Parkano Pirkanmaa Riihimäki Uusimaa Tervola Meri-Lappi Lumijoki Oulu Pedersöre Keski-Pohjanmaa Ristijärvi Kainuu Teuva Pohjanmaa Luoto Keski-Pohjanmaa Pelkosenniemi Lappi Rovaniemi Lappi Tohmajärvi Pohjois-Karjala Luumäki Kymenlaakso Pello Lappi Ruokolahti Etelä-Karjala Toholampi Keski-Pohjanmaa Maalahti Pohjanmaa Perho Keski-Pohjanmaa Ruovesi Pirkanmaa Toivakka Keski-Suomi Marttila Varsinais-Suomi Pertunmaa Etelä-Savo Rusko Varsinais-Suomi Tornio Meri-Lappi Masku Varsinais-Suomi Petäjävesi Keski-Suomi Rääkkylä Etelä-Savo Turku Varsinais-Suomi Merijärvi Keski-Pohjanmaa Pieksämäki Pohjois-Savo Saarijärvi Keski-Suomi Tuusniemi Pohjois-Savo Merikarvia Satakunta Pielavesi Pohjois-Savo Salla Lappi Tuusula Uusimaa Miehikkälä Kymenlaakso Pietarsaari Keski-Pohjanmaa Salo Varsinais-Suomi Tyrnävä Oulu Mikkeli Etelä-Savo Pihtipudas Keski-Suomi Sastamala Pirkanmaa Ulvila Satakunta Muhos Oulu Pirkkala Pirkanmaa Sauvo Varsinais-Suomi Urjala Pirkanmaa Multia Keski-Suomi Polvijärvi Pohjois-Karjala Savitaipale Etelä-Karjala Utajärvi Oulu Muonio Lappi Pomarkku Satakunta Savonlinna Etelä-Savo Utsjoki Lappi Mustasaari Pohjanmaa Pori Satakunta Savukoski Lappi Uurainen Keski-Suomi Muurame Keski-Suomi Pornainen Uusimaa Seinäjoki Pohjanmaa Uusikaarlepyy Pohjanmaa Mynämäki Varsinais-Suomi Porvoo Uusimaa Sievi Keski-Pohjanmaa Uusikaupunki Varsinais-Suomi Myrskylä Uusimaa Posio Lappi Siikainen Satakunta Vaala Kainuu Mäntsälä Uusimaa Pudasjärvi Kainuu Siikajoki Oulu Vaasa Pohjanmaa Mänttä Pirkanmaa Pukkila Uusimaa Siikalatva Keski-Pohjanmaa Valkeakoski Pirkanmaa Mäntyharju Etelä-Savo Punkalaidun Pirkanmaa Siilinjärvi Pohjois-Savo Valtimo Pohjois-Karjala Naantali Varsinais-Suomi Puolanka Kainuu Simo Meri-Lappi Vantaa Uusimaa Nakkila Satakunta Puumala Etelä-Savo Sipoo Uusimaa Varkaus Pohjois-Savo Nivala Keski-Pohjanmaa Pyhtää Kymenlaakso Siuntio Uusimaa Vehmaa Varsinais-Suomi Nokia Pirkanmaa Pyhäjoki Keski-Pohjanmaa Sodankylä Lappi Vesanto Pohjois-Savo Nousiainen Varsinais-Suomi Pyhäjärvi Keski-Suomi Soini Pohjanmaa Vesilahti Pirkanmaa Nurmes Pohjois-Karjala Pyhäntä Keski-Pohjanmaa Somero Varsinais-Suomi Veteli Keski-Pohjanmaa Nurmijärvi Uusimaa Pyhäranta Satakunta Sonkajärvi Pohjois-Savo Vieremä Pohjois-Savo Närpiö Pohjanmaa Pälkäne Pirkanmaa Sotkamo Kainuu Vihti Uusimaa Orimattila Päijät-Häme Pöytyä Varsinais-Suomi Sulkava Etelä-Savo Viitasaari Keski-Suomi Oripää Varsinais-Suomi Raahe Oulu Suomussalmi Kainuu Vimpeli Pohjanmaa Orivesi Pirkanmaa Raasepori Uusimaa Suonenjoki Pohjois-Savo Virolahti Kymenlaakso Oulainen Keski-Pohjanmaa Raisio Varsinais-Suomi Sysmä Päijät-Häme Virrat Pirkanmaa Oulu Oulu Rantasalmi Etelä-Savo Säkylä Satakunta Vöyri-Maksamaa Pohjanmaa Outokumpu Pohjois-Karjala Ranua Lappi Taipalsaari Etelä-Karjala Ylitornio Meri-Lappi Padasjoki Päijät-Häme Rauma Satakunta Taivalkoski Kainuu Ylivieska Keski-Pohjanmaa Paimio Varsinais-Suomi Rautalampi Pohjois-Savo Taivassalo Varsinais-Suomi Ylöjärvi Pirkanmaa Paltamo Kainuu Rautavaara Pohjois-Savo Tammela Pirkanmaa Ypäjä Pirkanmaa Parainen Varsinai-Suomi Rautjärvi Etelä-Karjala Tampere Pirkanmaa Ähtäri Pohjanmaa Parikkala Etelä-Savo Reisjärvi Keski-Pohjanmaa Tervo Pohjois-Savo Äänekoski Keski-Suomi Kunnat näkyvyysalueittain Akaa Pirkanmaa Hämeenkoski Päijät-Häme Kannus Keski-Pohjanmaa Pohjanmaa Alajärvi Pohjanmaa Hämeenkyrö Pirkanmaa Karijoki Pohjanmaa Kruunupyy Keski-Pohjanmaa Alavieska Keski-Pohjanmaa Hämeenlinna Pirkanmaa Karkkila Uusimaa Kuhmo Kainuu Alavus Pohjanmaa Ii Oulu Karstula Keski-Suomi Kuhmoinen Päijät-Häme Asikkala Päijät-Häme Iisalmi Pohjois-Savo Karvia Pohjanmaa Kuopio Pohjois-Savo Askola Uusimaa Iitti Kymenlaakso Kaskinen Pohjanmaa Kuortane Pohjanmaa Aura Varsinais-Suomi Ikaalinen Pirkanmaa Kauhajoki Pohjanmaa Kurikka Pohjanmaa Enonkoski Etelä-Savo Ilmajoki Pohjanmaa Kauhava Pohjanmaa Kustavi Varsinais-Suomi Enontekiö Lappi Ilomantsi Pohjois-Karjala Kauniainen Uusimaa Kuusamo Lappi Espoo Uusimaa Imatra Etelä-Karjala Kaustinen Keski-Pohjanmaa Kyyjärvi Keski-Suomi Eura Satakunta Inari Lappi Keitele Pohjois-Savo Kärkölä Päijät-Häme Eurajoki Satakunta Inkoo Uusimaa Kemi Meri-Lappi Kärsämäki Keski-Pohjanmaa Evijärvi Keski-Pohjanmaa Isojoki Pohjanmaa Kemijärvi Lappi Köyliö Satakunta Forssa Pirkanmaa Isokyrö Pohjanmaa Keminmaa Meri-Lappi Lahti Päijät-Häme Haapajärvi Keski-Pohjanmaa Janakkala Päijät-Häme Kemiönsaari Varsinais-Suomi Laihia Pohjanmaa Haapavesi Keski-Pohjanmaa Joensuu Pohjois-Karjala Kempele Oulu Laitila Satakunta Hailuoto Oulu Jokioinen Pirkanmaa Kerava Uusimaa Lapinjärvi Uusimaa Halsua Keski-Pohjanmaa Joroinen Pohjois-Savo Keuruu Keski-Suomi Lapinlahti Pohjois-Savo Hamina Kymenlaakso Joutsa Keski-Suomi Kihniö Pirkanmaa Lappajärvi Pohjanmaa Hankasalmi Keski-Suomi Juuka Pohjois-Karjala Kinnula Keski-Suomi Lappeenranta Etelä-Karjala Hanko Uusimaa Juupajoki Pirkanmaa Kirkkonummi Uusimaa Lapua Pohjanmaa Harjavalta Satakunta Juva Etelä-Savo Kitee Etelä-Savo Laukaa Keski-Suomi Hartola Päijät-Häme Jyväskylä Keski-Suomi Kittilä Lappi Lemi Etelä-Karjala Hattula Pirkanmaa Jämijärvi Pirkanmaa Kiuruvesi Pohjois-Savo Lempäälä Pirkanmaa Hausjärvi Päijät-Häme Jämsä Keski-Suomi Kivijärvi Keski-Suomi Leppävirta Pohjois-Savo Heinola Päijät-Häme Järvenpää Uusimaa Kokemäki Satakunta Lestijärvi Keski-Pohjanmaa Heinävesi Etelä-Savo Kaarina Varsinais-Suomi Kokkola Keski-Pohjanmaa Lieksa Pohjois-Karjala Helsinki Uusimaa Kaavi Pohjois-Savo Kolari Lappi Lieto Varsinais-Suomi Hirvensalmi Etelä-Savo Kajaani Kainuu Konnevesi Keski-Suomi Liminka Oulu Hollola Päijät-Häme Kalajoki Keski-Pohjanmaa Kontiolahti Pohjois-Karjala Liperi Pohjois-Karjala Huittinen Satakunta Kangasala Pirkanmaa Korsnäs Pohjanmaa Lohja Uusimaa Humppila Pirkanmaa Kangasniemi Etelä-Savo KoskiTl Varsinais-Suomi Loimaa Varsinais-Suomi Hyrynsalmi Kainuu Kankaanpää Satakunta Kotka Kymenlaakso Loppi Uusimaa Hyvinkää Uusimaa Kannonkoski Keski-Suomi Kouvola Kymenlaakso Loviisa Uusimaa

Luhanka Keski-Suomi Parkano Pirkanmaa Riihimäki Uusimaa Tervola Meri-Lappi Lumijoki Oulu Pedersöre Keski-Pohjanmaa Ristijärvi Kainuu Teuva Pohjanmaa Luoto Keski-Pohjanmaa Pelkosenniemi Lappi Rovaniemi Lappi Tohmajärvi Pohjois-Karjala Luumäki Kymenlaakso Pello Lappi Ruokolahti Etelä-Karjala Toholampi Keski-Pohjanmaa Maalahti Pohjanmaa Perho Keski-Pohjanmaa Ruovesi Pirkanmaa Toivakka Keski-Suomi Marttila Varsinais-Suomi Pertunmaa Etelä-Savo Rusko Varsinais-Suomi Tornio Meri-Lappi Masku Varsinais-Suomi Petäjävesi Keski-Suomi Rääkkylä Etelä-Savo Turku Varsinais-Suomi Merijärvi Keski-Pohjanmaa Pieksämäki Pohjois-Savo Saarijärvi Keski-Suomi Tuusniemi Pohjois-Savo Merikarvia Satakunta Pielavesi Pohjois-Savo Salla Lappi Tuusula Uusimaa Miehikkälä Kymenlaakso Pietarsaari Keski-Pohjanmaa Salo Varsinais-Suomi Tyrnävä Oulu Mikkeli Etelä-Savo Pihtipudas Keski-Suomi Sastamala Pirkanmaa Ulvila Satakunta Muhos Oulu Pirkkala Pirkanmaa Sauvo Varsinais-Suomi Urjala Pirkanmaa Multia Keski-Suomi Polvijärvi Pohjois-Karjala Savitaipale Etelä-Karjala Utajärvi Oulu Muonio Lappi Pomarkku Satakunta Savonlinna Etelä-Savo Utsjoki Lappi Mustasaari Pohjanmaa Pori Satakunta Savukoski Lappi Uurainen Keski-Suomi Muurame Keski-Suomi Pornainen Uusimaa Seinäjoki Pohjanmaa Uusikaarlepyy Pohjanmaa Mynämäki Varsinais-Suomi Porvoo Uusimaa Sievi Keski-Pohjanmaa Uusikaupunki Varsinais-Suomi Myrskylä Uusimaa Posio Lappi Siikainen Satakunta Vaala Kainuu Mäntsälä Uusimaa Pudasjärvi Kainuu Siikajoki Oulu Vaasa Pohjanmaa Mänttä Pirkanmaa Pukkila Uusimaa Siikalatva Keski-Pohjanmaa Valkeakoski Pirkanmaa Mäntyharju Etelä-Savo Punkalaidun Pirkanmaa Siilinjärvi Pohjois-Savo Valtimo Pohjois-Karjala Naantali Varsinais-Suomi Puolanka Kainuu Simo Meri-Lappi Vantaa Uusimaa Nakkila Satakunta Puumala Etelä-Savo Sipoo Uusimaa Varkaus Pohjois-Savo Nivala Keski-Pohjanmaa Pyhtää Kymenlaakso Siuntio Uusimaa Vehmaa Varsinais-Suomi Nokia Pirkanmaa Pyhäjoki Keski-Pohjanmaa Sodankylä Lappi Vesanto Pohjois-Savo Nousiainen Varsinais-Suomi Pyhäjärvi Keski-Suomi Soini Pohjanmaa Vesilahti Pirkanmaa Nurmes Pohjois-Karjala Pyhäntä Keski-Pohjanmaa Somero Varsinais-Suomi Veteli Keski-Pohjanmaa Nurmijärvi Uusimaa Pyhäranta Satakunta Sonkajärvi Pohjois-Savo Vieremä Pohjois-Savo Närpiö Pohjanmaa Pälkäne Pirkanmaa Sotkamo Kainuu Vihti Uusimaa Orimattila Päijät-Häme Pöytyä Varsinais-Suomi Sulkava Etelä-Savo Viitasaari Keski-Suomi Oripää Varsinais-Suomi Raahe Oulu Suomussalmi Kainuu Vimpeli Pohjanmaa Orivesi Pirkanmaa Raasepori Uusimaa Suonenjoki Pohjois-Savo Virolahti Kymenlaakso Oulainen Keski-Pohjanmaa Raisio Varsinais-Suomi Sysmä Päijät-Häme Virrat Pirkanmaa Oulu Oulu Rantasalmi Etelä-Savo Säkylä Satakunta Vöyri-Maksamaa Pohjanmaa Outokumpu Pohjois-Karjala Ranua Lappi Taipalsaari Etelä-Karjala Ylitornio Meri-Lappi Padasjoki Päijät-Häme Rauma Satakunta Taivalkoski Kainuu Ylivieska Keski-Pohjanmaa Paimio Varsinais-Suomi Rautalampi Pohjois-Savo Taivassalo Varsinais-Suomi Ylöjärvi Pirkanmaa Paltamo Kainuu Rautavaara Pohjois-Savo Tammela Pirkanmaa Ypäjä Pirkanmaa Parainen Varsinai-Suomi Rautjärvi Etelä-Karjala Tampere Pirkanmaa Ähtäri Pohjanmaa Parikkala Etelä-Savo Reisjärvi Keski-Pohjanmaa Tervo Pohjois-Savo Äänekoski Keski-Suomi Total TV: Television advertising C More pay TV channels

Commercial break advertising is available on MTV Oy’s pay TV channels: C More Max, C More Sport 1 and C More Juniori. Advertising breaks are always placed between programs, so the shows will not be interrupted.

In addition to commercial break advertising, we also implement customer-specifically tailored special cooperation packages.

C More Max and C More Sport 1 Advertising time is sold by targeted RBS buying method in target groups Men 25-54, Men 35-64, 25-64 and 18+. The CPP prices for the two channels are the same. The channels are sold together, and MTV Oy has the right to change TRP orders of a campaign between these two channels.

Advertising time for F1 broadcasts (qualifications and GP) is sold by program-specific buying method only. C More Sport 1 commercial breaks are sold only to certain sports, and at specific time of the year.

Minimum contact amount required to receive a contact guarantee is 5 TRP. Campaigns receive a total contact guarantee, so program-specific buying and targeted buying can be combined in the same campaign.

The performance of channels varies greatly on a weekly basis, so during low performance periods MTV Oy has the right to limit the size of orders. C More Max and C More Sport 1 targeted RBS buying prices 2021

TARGET GROUP SIZE CPT PRICE PRIME AND CPP PRICE PRIME AND TARGET GROUP (000) OFF PRIME € OFF PRIME €

men 25–54 1 061 36,10 383

men 35–64 1 057 25,26 267

18+ 4 452 8,22 366

25–64 2 797 17,55 491

C More Juniori Advertising time is sold by targeted RBS buying method in target group children 4-9 years. Minimum contact amount required to receive a contact guarantee is 5 TRP. . TARGET GROUP SIZE CPT PRICE PRIME AND CPP PRICE PRIME AND TARGET GROUP (000) OFF PRIME € OFF PRIME €

4–9 361 34,07 123

Products and services that cannot be advertised on C More Juniori o Products and services that do not promote health and wellbeing of children, e.g. fast food, sweets, carbonated beverages, ice cream o War/violence-related toys, games, video games, movies, DVD’s (other than those rated (S) = suitable for all audiences)

For seasonal indexes, see p. 26 Total TV: Special sales RBS program sponsorship

Floating program sponsorship billboard visibility in connection with several different programs on chosen channels and during a specified time.

A cost-effective marketing solution for brand communication. An excellent solution when you want to increase the awareness of the brand, have continuous visibility for your product, maintain and grow top- of-mind, or gain high reach in your target group.

Price In RBS program sponsorship, national daypart-specific CPT and CPP prices are determined for each target group. The prices in the RBS program sponsorship price list are gross prices for 30 seconds with seasonal index 100. Pricing is based on targeted RBS buying gross prices -20 %. The seasonal indexes are the same as for TV advertising. The price is determined by the length factor chart for TV ads (5 sec factor 0,3 and 10 sec factor 0,5). RBS program sponsorship prices 2021

TARGET TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE CHANNEL GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €

MTV3 25–54 2 072 18,92 27,27 392 565 35–64 2 094 13,42 19,25 281 403

18+ 4 452 6,67 8,89 297 396 Main 2 720 7,61 13,31 207 362 purchasers

Sub 25–54 2 072 13,42 25,72 278 533

35–64 2 094 11,70 22,83 245 478

18+ 4 452 6,60 13,90 294 619 Main 2 720 10,51 22,72 286 618 purchasers

AVA 25–54 2 072 12,84 19,84 266 411

35–64 2 094 9,41 15,00 197 314

18+ 4 452 4,38 9,07 195 404 Main 2 720 5,74 13,38 156 364 Target group sizes, source: purchasers Statistics Finland, population 31.12.2019 Programs MTV determines the programs included in RBS program sponsorship inventory. Genres are foreign and domestic drama, movies, comedy, reality and lifestyle.

News, current affairs programs and children's programs cannot be sponsored. Billboards will not be placed in programs not included in the targeted RBS buying category, sports programs, Advertiser Funded Programs (AFP), or programs categorized as “phenomenon program” by MTV.

MTV determines the number of sponsors in the programs of RBS program sponsorship inventory.

Contact guarantee Advertiser is granted a contact guarantee for their campaigns in the commercial break audience for available target groups. Specific granting criteria for contact guarantee can be found on Terms of Sale. Media elements and placement templates

Placement of the media elements close to the actual program content enables high reach for sponsorship billboards.

Media elements: • starting billboard, 5 or 10 sec, placement at the beginning of a program • break bumper #1, 5 sec, placement going to commercial break • break bumper #2, 5 sec, placement returning from commercial break • ending billboard, 5 or 10 sec, placement at the end of a program after closing credits

Placement templates are defined by MTV: • starting billboard + break bumper #1 + break bumper #2 + ending billboard • starting billboard + ending billboard

The customer selects the placement template to be used in a campaign and decides the above- mentioned duration for each billboard. A distinct ratio between 10 sec and 5 sec billboards cannot be defined, billboards are run in the same proportion. Instructions for content of sponsorship billboards

The guidelines of sponsorship billboards are different from the ones concerning commercial break advertising. The billboards must comply with given instructions. The main points are:

Advertising or promotional expressions cannot be used in the billboards, such as product descriptions or listings of product features. Neither sales statements, references to brand’s quality or effectiveness, slogans, suggestions to buy or any other activations, prices etc. are allowed. The product or service itself can be shown.

Partner’s connection to the program must be made clear. Every billboard must contain an expression of this in text or speech, e.g.: “sponsored by [brand]”, “in cooperation with [brand]”, “brought to you by [brand]”.

The billboard cannot be a TV commercial used for commercial break advertising. In case any material edited or cut from a TV commercial is used in the billboard, the TV commercial in question cannot be run on a commercial break campaign during the RBS program sponsorship period.

Web addresses are allowed, phone numbers are not.

By sending the content of the billboard to MTV for approval prior to its delivery through Spotgate, you can ensure that the content is legitimate. Approval is done by submitting the plan, script, raw version, or completed billboard to [email protected]. Sales periods 2021 PERIOD (DATE) PERIOD (WEEK) OPEN FOR SALE Daypartby DAYPART MON–SUN MTV’s TV channels channels (incl. RBS program 4.1.–28.2.2021 1–8 23.11.2020 Prime 18:00 – 23:59 sponsorsihip) MTV3, Sub, AVA 1.3.–2.5.2021 9–17 25.1.2021 (advisory) Off prime 00:00 – 17:59 3.5.–4.7.2021 18–26 29.3.2021

5.7.–29.8.2021 27–34 24.5.2021

30.8.–31.10.2021 35–43 26.7.2021 Daypart pay TV DAYPART MON–SUN 1.11.–31.12.2021 44–52 27.9.2021 C More Max, C More Sport 1, Prime 00:00 – 23:59 C More Juniori Seasonal indexes PERIOD (DATE) PERIOD (WEEK) INDEX MTV’s TV channels 4. –31.1.2021 1–4 70

The index of a 1.2.–4.4.2021 5–13 100 commercial is 5.–25.4.2021 14–16 105 determined by the program’s broadcasting 26.4.–30.5.2021 17–21 115 day. 31.5.–27.6.2021 22–25 118 28.6.–18.7.2021 26 – 28 95

19.7.–8.8.2021 29 -31 90

9.8.–5.9.2021 32–35 110

6.9.–3.10.2021 36–39 113

4.–31.10.2021 40–43 107

1.11.–26.12.2021 44–51 100

27.12.–2.1.2022 52 70 TV commercials’ spot length factors

SECONDS FACTOR SECONDS FACTOR 5 0,3 65 2,2

10 0,5 70 2,3 A national break price of 30 seconds is defined for programs and contacts of targeted RBS 15 0,7 75 2,5 buying. 20 0,8 80 2,7

25 0,9 85 2,8 Prices for other durations are calculated by using spot length factors in the following chart. 30 1 90 3 35 1,2 95 3,2 The price for a commercial is defined through 5- 40 1,3 100 3,3 second gradation. If the duration of an ad differs from the ones in the factor chart, the price will 45 1,5 105 3,5 be determined by the next, longer duration. For 50 1,7 110 3,7 example, the cost for a 16-second spot will be calculated according to a 20-second spot length 55 1,8 115 3,8 factor. 60 2 120 4 PERIOD MTV’s instream PERIOD (DATE) INDEX Total TV: Video advertising video products (WEEK) The index of a 4.–31.1.2021 1–4 80 commercial is instream video products determined by 1.2.–27.6.2021 5–25 100 the program’s 28.6.–8.8.2021 26–31 90 Video is an overwhelming tool for storytelling and attracting attention. broadcasting day. Video advertising in mtv (AVOD), C More TV (HVOD) and MTVuutiset.fi 9.8.–26.12.2021 32–51 100 services offer advertising inventory for different campaigning purposes 27.12.2021–2.1.2022 52 80 in a safe environment (brand safety) and always interrelated with high quality content. MTV offers all-round advertising products for both instream and outstream video environments.

Instream video products With MTV Video Premium you can MTV Uutiset Short is a suitable option According to its name, the strength of MTV target your message to a specific for direct activating and wide reach. Video Reach is wide reach in all the videos demography or target group, among Video ad inventory comprises of of MTV and its Video network partners. other things. We guarantee a 100 % ad MTVuutiset.fi high quality news video MTV Video Reach products also have a completion, and you can control the content, created by top journalists 24 guarantee of 100 % ad completion. campaign frequency on a user basis. Ad hours a day. inventory is mainly long form content of mtv AVOD and C More TV HVOD services, where all users are identified through login. Instream video data and targeting possibilities Mtv VOD service is Finland’s most popular commercial streaming service with users identified by login. Targeting in mtv VOD service is based on information given by user, confirmed by Digital and Population Data Services Agency in Finland, and enriched with Bisnode data.

By identifying mtv VOD service users, MTV can offer advertisers higher quality data and thus more precise targeting options in premium video ad environment. With quality targeting, the users see more relevant ads. MTV VIDEO PREMIUM 6 SEC 10 SEC 15 SEC 20 SEC 25 SEC 30 SEC 35 SEC 40 SEC INSTREAM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM MTV Video Premium MTV Video Premium ads are shown in ROS, tg long and short form video content on women / men, 16,8 28 39,2 44,8 50,4 56 67,2 72,8 mtv AVOD and C More TV HVOD age 15–24 services. The users are logged in and Target group buying identified. The campaigns are granted age / age+gender, zip code 20,2 33,6 47 53,8 60,5 67,2 80,6 87,4 a guarantee of 100 % completion rate. (MTV3 viewing regions) CPM +20 %

As an exception from most online MTV zip code targeting services, frequency control is based on (other than MTV3 viewing 21 35 49 56 63 70 84 91 individual users, not browsers/devices. regions) CPM +25 % Interactive advertising forms and Pause MTV–Bisnode data, Ad can be used targeted in this 20,2 33,6 47 53,8 60,5 67,2 80,6 87,4 product. CPM +20 %

MTV–Bisnode data BtoB, 21,9 36,4 50,9 58,2 65,5 72,8 87,3 94,6 CPM +30 %

CPM (100 % completion rate), frequency Demographic targeting: men, women, 60–120 second ad spots on control: 3 per week/user in continuous +18, 15–24, 15–34, 25–44, 25–54, commercial breaks (midroll) campaign runs longer than 7lisätään days. In näihin W25taulukon–54, M25 alla–54, 45+oleviin listauksiin campaign runs of 7 days andsamanlaiset less as well as harmaat taustalaatikot kuin on Interactives. 33 ads (desktop): when using zip code targeting, frequency Regional targeting based on zip codes CPM +20 % MTV Video Premium covers all mtv applications and control is 5 per week/user. browser versions. Program-specific buying: mtv VOD Time and device targeting service long form content without additional cost MTV Uutiset Short Ads are shown before content (prerolls) on MTVuutiset.fi and MTV Uutiset application short-form video content.

Ad played 100 % to its completion counts as an impression, and frequency control is based on browsers/devices (3/week). Maximum length of video ad is 20 seconds.

PREROLL PREROLL PREROLL PREROLL MTV UUTISET SHORT INSTREAM 6 SEC 10 SEC 15 SEC 20 SEC €/CPM €/CPM €/CPM €/CPM

ROS 9 15 21 24

Target group buying 10,8 18 25,2 28,8 CPM +20 %

GEO (IP) targeting (ROS) 9,9 16,5 23,1 26,4 CPM +10 %

MTV Uutiset Short covers MTVuutiset.fi and MTVuutiset applications. MTV Video Reach Ads are shown interrelated with long and short-form content of MTV’s own services (mtv VOD service and MTVuutiset.fi), C More TV and in MTV Video network partners’* (see following page) video content. Impressions are counted according to 100 % completion rate, and frequency control is based on browsers/devices/users. Maximum length of ad is 30 seconds.

MTV VIDEO REACH 5-10 SEC 15 SEC 20 SEC 25 SEC 30 SEC INSTREAM €/CPM €/CPM €/CPM €/CPM €/CPM

RON 25 35 40 45 50

GEO (IP) targeting (ROS) 27,5 38,5 44 49,5 55

Frequency control: 3 per week Frequency control Content targeting Regional targeting: per browser/device/user in in channel MTV3’s CPM +10 %: Drama & IP location continuous campaign runs viewing regions: Entertainment, according to longer than 7 days. minimum 5 per week Lifestyle, Reality TV, channel MTV3’s In campaign runs of 7 days and per browser/ Sports, News & viewing regions less, frequency control is 5 per device/user Documentaries browser/device/user

MTV Video Reach covers all browser versions of MTV’s online services and video network as well as applications. *MTV Video network Ad placement on video services MTV Video network includes sites mainly from In short video content, mainly one ad will be Finnish media companies. Sites included may shown before the video clip. Long form content vary during the year. In additon, preroll advertising of Finnish Elite League ”SM-Liiga” of (TV shows) available in mtv VOD service and ice hockey (clip content) is included. C More TV has more ad placements, both before the content, and on ad breaks inside the content (midroll). In sponsored content, a sponsor identifier is also possible. MTV Video Premium Pause ad MTV Video Premium Pause ad is a static ad covering MTV VIDEO PREMIUM €/CPM the whole screen. It appears when user pauses the PAUSE AD INSTREAM video with pause button. As a part of MTV Video ROS 30 MTV Video Premium Pause ad covers Premium, also MTV Video Premium Pause ad can be all browser versions and applications of Target group buying, 36 targeted to a desired target group (demography or mtv and C MoreTV, including SmartTV CPM +20 % region), or use retargeting for users who viewed the devices. ad.

Frequency control and targeting options are the same as in MTV Video Premium.

MTV Uutiset Pause ad MTV UUTISET €/CPM MTV Uutiset Pause ad is a static ad covering the PAUSE AD INSTREAM MTV Uutiset Pause ad covers whole screen. It appears when user pauses the video ROS 25 with pause button.. MTVuutiset.fi browser versions and MTVuutiset applications.

Frequency control and targeting options are the same as in MTV Uutiset Short. Total TV: Video advertising Outstream video products MTV Uutiset Article video and MTV Uutiset Vertical video MTV Uutiset Article video and Vertical video (outstream) provide a remarkable additional coverage for campaigning, when you wish to expand the reach also outside video content. The inventory consists of wide-ranging article content of MTVuutiset.fi with majority of it being browser-based mobile and tablets. In addition to hard news, the site contains news-like content from many genres, e.g. sports, entertainment, cars, digital topics and lifestyle.

The maximum duration of a video ad is 120 seconds, but we recommend using short versions for maximum interest and impact (preferably 6-15 seconds). Since the video starts muted, we recommend using subtitles. Impressions are counted from the start of the video ad, and frequency control is based on browsers/devices (5/week). Article video Article video is a device-independent video ad format with a muted video starting automatically when a user browses by the ad. User can unmute the sounds. Article video can easily be combined with an instream campaign to provide extra coverage from those MTV’s online services’ sections and articles that do not have video content and instream video advertising involved in it. Vertical video Vertical video is a vertical mobile video ad format which starts muted automatically. User can unmute the sounds. Vertical video is a very impressive and eye-catching video ad format inside a text-based news article. Most of the mobile consumption occurs when holding the phone vertically, and this ad format utilizes the whole screen of a mobile device. eye-catching vertical video ad Outstream video prices 2021 format, video starts automatically when browsing by good and cost-efficient option for a video banner, the video starts MTV UUTISET MTV UUTISET automatically when browsing by ARTICLE VIDEO VERTICAL VIDEO FREQ. CONTROL 5/WEEK MOBILE €/CPM** FREQ. CONTROL 5/WEEK Advertising solutions €/CPM**

ASPECT RATIO 16:9 9:16 Interactive ad formats CPM +15 %

ROS 13 18 Fixed, time-based exposures of sections can be may include gender targeting without tailored as required; ask your Account Manager extra cost or max. 10 exclusionary tag for further information. targetings Outstream video campaigns run in Target group buying CPM +20 % 15,6 24 MTVuutiset.fi and new MTV Uutiset age, age+gender, interests, families applications. Article video works device- with children, income level independently, Vertical video only on mobile browsers. Content targeting CPM +20 % 15,6 24 Front page, News and weather, Sports, MTVuutiset.fi device distribution: Entertainment, Lifestyle, Cars, Digital 25 % desktop / 75 % mobile topics or tag targeting CPM +20 % Diverse targeting options are the same as in display advertising. e.g. football, economy, DIY, health topics, social media hits, parenthood

GEO (IP) targeting CPM +10 % 14,3 22

**Impression is counted from video start Video advertising targeting options

One campaign can only have one targeting option at a time

MTV VIDEO PREMIUM AND PAUSE AD

Demographic targeting men, women 15–24, 15–34, 18+, 25–44, 25–54, 45+ W25–54, M25–54

Bisnode targeting Families with children: families with children, families with children under 10 yrs., families with children 10-17 yrs.

Person’s income level: well-paid, average income, other Person’s unearned income: significant unearned income, some unearned income, no unearned income

Motoring: a car under management, no car under management

Company decision-makers: decision-maker in a company

Regional targeting Channel MTV3’s regional viewing areas based on zip code; city, municipality and districts in largest cities

MTV VIDEO REACH

Content targeting Content categories: Drama, Lifestyle, Reality TV, Entertainment, Sports, News and documentaries

Regional targeting Regional targeting based on IP location, channel MTV3 viewing regions

Ad formats Instream: preroll, midroll MTV UUTISET SHORT

GEO (IP) Channel MTV3 viewing regions (IP) MTV’s outstream video products The index of a commercial is determined by Ad formats Instream: preroll, Pause ad the program’s broadcasting day.

PERIOD PERIOD (DATE) INDEX (WEEK)

MTV UUTISET OUTSTREAM: ARTICLE VIDEO AND VERTICAL VIDEO 4.–31.1.2021 1–4 70 1.2.–27.6.2021 5–25 100 Content targeting Front page, News, Lifestyle, Sports, Entertainment, Cars, 28.6.–8.8.2021 26–31 80 Digital topics, Makuja (recipes) 9.8.–26.12.2021 32–51 100 Tag targeting e.g. football, economy, health topics, social media hits, 27.12.2021–2.1.2022 52 70 parenthood

Target groups gender, age, income level, families with children, interests

GEO (IP) Channel MTV3 viewing regions (IP)

Ad formats Outstream (landscape or vertical)