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Rankings Issue Communications & New Media June 2020 I Vol. 34 No. 3 RANKINGS ISSUE PUBLIC RELATIONS FIRMS RANKED BY NET FEES, SPECIALTY, REGION & GROWTH MORE THAN 130 FIRMS RANKED ACROSS 19 INDUSTRY SPECIALTIES 7 NEW RANKINGS CATEGORIES ADDED Automotive, education, energy, industrial, non-profits, CSR/ purpose, andreal more! estate, 30 36 PR FIRMS RANKED BY GEOGRAPHY, PG. 52 PR FIRMS RANKED BY GEOGRAPHY, INDEPENDENT FIRMS RANKED BY NET FEES, PG. 48 June 2020 | www.odwyerpr.com RANKINGS OF HEALTHCARE PR FIRMS, PG. FIRMS, PR HEALTHCARE OF RANKINGS RANKINGS OF TECH PR FIRMS, PG. 26 PG. FIRMS, PR TECH OF RANKINGS PG. RANKED, FIRMS RELS. INVESTOR & FINANCIAL PR FIRMS RANKED BY ANNUAL GROWTH, PG. 51 GROWTH, PR FIRMS RANKED BY ANNUAL Vol. 34. No. 3 JUNE 2020 EDITORIAL O’DWYER’S RANKINGS OF HEALTHCARE PR FIRMS MORE TRUST MEDIA’S 6 36 O’DWYER’S RANKINGS OF COVID-19 REPORTING 8 PR SPECIALTIES NO REBOUND FOR POST 38 INDEPENDENT FIRMS COVID-19 SPENDING? 9 GREW 7.7% IN 2019 CREDIBILITY DURING 46 O’DWYER’S RANKINGS 48 TIMES OF CRISIS 10 OF MAJOR US PR FIRMS KEEPING HOPE, PURPOSE 48 WINNING TODAY’S IN THE ‘GREAT RESET’ RELEVANCE CHALLENGE COMING TO GRIPS WITH 12 50 LEADING GAINERS OUR NEW REALITY AMONG PR FIRMS PREPARING FOR A 14 51 O’DWYER’S REGIONAL PANDEMIC 16 52 RANKINGS OF PR FIRMS THE NEXT WAVE OF IS BIG BUSINESS GAMING 54 PANDEMIC COMMS PAYCHECK PROTECTION? 54 WWW.ODWYERPR.COM OPENING DOORS 18 HOW TO MEASURE Daily, up-to-the-minute PR news 56 EARNED MEDIA IMPACT CRISIS ENGAGEMENT VS. 20 COVID-19 BRINGS CRISIS MANAGEMENT 57 LOSSES TO PR SECTOR TECH GAINS GROUND 22 PERCEPTONS, PREPARATIONS IN CHALLENGING TIMES FROM THE KITCHEN TABLE 24 58 THE END OF MEDIOCRITY O’DWYER’S RANKINGS OF TECH PR FIRMS 60 PR AGENCIES LEARN REVENUES UP 10% AT 26 TOUGH LESSONS TOP 10 FINANCIAL FIRMS 62 PROFILES OF RANKED 28 PR FIRMS O’DWYER’S RANKINGS EDITORIAL CALENDAR 2020 OF FINANCIAL PR FIRMS 64 30 WASHINGTON REPORT January: Crisis Comms. / Buyer’s Guide TOP 10 HEALTHCARE March: Food & Beverage FIRMS POST 14% GAIN 84 June: PR Firm Rankings COLUMNS July: Travel, Tourism & International 32 PROFESSIONAL DEVELOPMENT CULTURE DURING August: Financial, I.R. & Prof Services Fraser Seitel TIMES OF CRISIS 82 October: Healthcare & Medical FINANCIAL MANAGEMENT 34 83 Richard Goldstein November: Technology & Social Media ADVERTISERS 5W Public Relations ............................3 Edelman .......................................44-45 ICR ....................................................59 Qorvis Communications ......Back cover APCO Worldwide .................................5 Evoke KYNE ......................................19 Joele Frank, Wilkinson Brimmer Katcher .....67 Sitrick & Co. .......................................73 BackBay Communications.................31 Fahlgren Mortine ...............................17 LaVoieHealthScience ........................33 Sloane & Company............................61 Bliss Integrated Communication ........21 Finn Partners .....................................13 Padilla ..................................................7 Stanton Communications .................. 11 Butler Associates, LLC ........................9 The Hoffman Agency .........................27 PAN Communications, Inc. ................15 The Stevens Group .............................8 Cerrell Associates, Inc. ......................63 Hotwire ..............................................25 Prosek Partners .................................29 W2O Group .......................................37 Crosby ...............................................23 The Hoyt Organization.......................57 rbb Communications.. Inside front cover O’Dwyer’s is published bi-monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published bi-monthly. EDITORIAL Did Fox News fan social distancing revolt? oes Fox News, which downplayed the threat posed from COVID-19, bear any responsi- bility for the deaths of 100,000 Americans who perished from the disease? An intrigu- EDITOR-IN-CHIEF Ding study from the National Bureau of Economic Research (Cambridge, MA) released Kevin McCauley May 26 provides grist for that argument. [email protected] Conducted by researchers at Columbia University, University of Chicago and SafeGraph, a geospatial company, it found that exposure to Fox News during the early stages of the pandem- ic substantially lowered compliance with social distancing regulations. The research shows PUBLISHER that a one percent increase in Fox News viewership reduced adherence to stay-at-home guide- John O’Dwyer lines by about nine percent. [email protected] The analysis was based on data from SafeGraph social distancing data compiled from GPS pings from 45 million mobile devices measured in conjunction with Fox News viewership rates. The researchers make it clear they “do not attempt to attribute the Fox News effects to SENIOR EDITOR health outcomes, namely cases and deaths.” Jon Gingerich They do point out that after the World Health Organization declared COVID-19 an interna- [email protected] tional public health emergency on Jan. 30, Fox News played down the potential risk through- out March as the virus began to spread in the US and Americans were forming beliefs about ASSOCIATE EDITOR the severity of the threat. Steve Barnes Fox host Laura Ingraham accused Democrats of “weaponizing fear” and called them the [email protected] “pandemic party.” Sean Hannity urged viewers to be more concerned about gun violence in CONTRIBUTING EDITORS Chicago than COVID-19. He offered a sympathetic platform to president Trump, who told Fraser Seitel him on Feb. 2: “We pretty much shut it [COVID-19] down coming in from China.” Richard Goldstein The study did not test the exact mechanism through which Fox News viewership persuades individuals against complying with social distancing. The authors argue that the findings are likely the result of contrarian and misleading broad- EDITORIAL ASSISTANTS casts made in early March regarding the effectiveness of social distancing. “Given that these & RESEARCH persuasive impacts arise in spite of highly-publicized social distancing recommendations by Jane Landers health experts, these findings are indicative of the ‘advice discounting’ phenomenon through Melissa Webell which media outlets override expert opinions,” they said. A Fox News spokesperson told O’Dwyer’s the NBER study is merely a working paper that was not peer reviewed. Advertising Sales: There’s also been recent coverage of social distancing on FOX News Channel’s news and John O’Dwyer opinion programs, including “America’s Newsroom,” “Hannity,” “Cavuto,” “Bill Hemmer Re- [email protected] ports” and “FOX & Friends.” Fox medical contributor Dr. Marc Siegel told “America’s Ne- wroom” co-anchor Ed Henry he is “deeply disturbed” by images of partiers at Lake of the Ozarks and called on the Missouri Memorial Day weekend partiers to self-quarantine after not O’Dwyer’s is published seven times a year social distancing. Hannity scolded the Ozark partygoers, saying their failure to self-distance for $60.00 ($7.00 a single issue) by the “could be a disaster” for vulnerable Americans. J.R. O’Dwyer Co., Inc. When it comes to those who flout federal health guidelines intended to keep Americans safe 271 Madison Ave., #600 during the pandemic, perhaps there’s no greater violator than President Trump. Two-thirds New York, NY 10016. of American voters want Trump to wear a facemask when he’s out in public, while 27 percent (212) 679-2471 Fae: (212) 683-2750. say he shouldn’t, according to a Quinnipiac University poll released May 20. Ninety percent of Democrats and 66 percent of independents want Trump to cover his mouth and nose when © Copyright 2020 J.R. O’Dwyer Co., Inc. outside. Thirty-eight percent of Republicans say the same. The Centers for Disease Control and Prevention’s COVID-19 guidelines state: “Everyone OTHER PUBLICATIONS: should wear a cloth face cover when they have to go out in public, for example to the grocery store or to pick up other necessities.” A face covering, according to the CDC, is meant to pro- www.odwyerpr.com tect others in the event that the wearer has the virus. Breaking news, commentary, useful data- Presidents Obama, Bush II, Clinton, Bush I, Reagan and Carter certainly would have worn a bases and more. mask during a pandemic, if recommended by the CDC. They considered themselves leaders of O’Dwyer’s Newsletter the government. Trump, in contrast, views himself as a non-president. A six-page weekly with general PR news, The narcissist-in-chief though doesn’t care a lick about others. Americans get it. The Quin- media appointments and placement nipiac poll found that 56 percent of us say Trump doesn’t care about average people. opportunities. The President shuns the mask because he feels it somehow conveys weakness, or an acknowl- edgement that COVID-19 is a deadly virus. O’Dwyer’s Directory of PR Firms Trump’s miserable response to the outbreak is the signature failure of his administration and Listings of more than 1,250 PR firms the reason why the US death toll is moving to the 100,000-mark. Fifty-six percent of Quinnip- throughout the U.S. and abroad. iac respondents disapprove of Trump’s handling of the pandemic. That’s up from 51 percent O’Dwyer’s PR Buyer’s Guide in April. Products and services for the PR industry Voters believe Joe Biden would have done a better job in handling COVID-19 by a 55 percent in 50 categories. to 39 percent margin. Hopefully, we’ll find out if that is true. jobs.odwyerpr.com — Kevin McCauley O’Dwyer’s online job center has help wanted ads and hosts resume postings. 6 JUNE 2020 | WWW.ODWYERPR.COM REPORT More Americans trust media’s COVID-19 reporting As coronavirus cases continue to spread across the country, the percentage of Americans who believe the media exaggerates the Once again, however, respondents’ polit- risks associated with the pandemic is declining, according to a ical leanings appear as a clear indicator in Pew Research Center study.
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