Communications & New Media Jan. 2021 I Vol. 35 No. 1

SPECIAL ISSUE: CRISIS COMMUNICATIONS

Handling crises for local governments • Crisis tips for the tech sector Reputation in a post-Trump world • Crisis in an age of stakeholder engagement PR predictions for 2021 • Calibrating crisis responses in the fake news era CSR and crisis communications • Managing crisis around bankruptcy filings

2021 PR BUYER’S GUIDE PRODUCTS & SERVICES IN MORE THAN 50 CATEGORIES January 2021 | www.odwyerpr.com FOR THE PR INDUSTRY

Vol. 35 No. 1 Jan. 2021 EDITORIAL HOW DISINFORMATION HITS CRISIS RESPONSE The post-truth era has rewritten VACCINE SKEPTICS 6 30 the crisis playbook. PRESENT PR OBSTACLE CONSERVATIVE MEDIA Distrust from anti-vaxxers will be a 8 ENTER 2021 DIVIDED big problem in 2021. Once-obscure outlets threaten to PR INDUSTRY GROWTH 32 steal Fox News’ thunder. SLIPPED 6% IN 2020 CRISIS MANAGEMENT: 32 Survey says three-quarters of firms 9 THE FULL SWING saw little or no growth. Managing from preparation to RECAPPING 2020 34 follow-through is essential. The PR world’s 2020 highlights and lowlights, as covered by O’Dwyer’s. OUT OF CRISIS COMES 10 OPPORTUNITY TECH NEEDS TO TAKE Lessons from a challenging year. CRISES SERIOUSLY 36 Will companies like Facebook and DIY REWORKS THE Twitter learn to apologize? 12 MARCOM LANDSCAPE Your clients are always just a click CSR: A NEW FRONTIER 38 away from dropping you. FOR CRISIS COMMS Why firms need to communicate CONTAINING CRISES IN 58 CSR initiatives to stakeholders. 14 AN ENGAGED ERA WWW.ODWYERPR.COM Disinformation makes managing a THE POWER OF TRUST IN 40 crisis much more difficult. Daily, up-to-the-minute PR news TIMES OF CRISIS Trust can be easily lost. Here’s THE ELECTION’S EFFECT ON how to establish and maintain it. 16 CORPORATE REPUTATION How policy shifts may affect the CRISIS PR FOR THE 41 reputation of your brand. PUBLIC SECTOR Best practices to provide comms COMMUNICATING IN AN support to city, local governments. 18 UNCERTAIN TIME Ways that companies can handle a COVID AND LONG-TERM 42 potential government investigation. CARE FACILITIES Hard-hit care facilities are PEOPLE IN PR managing to turn things around. 20 MANAGING CRISIS 43 PROFILES OF CRISIS AROUND A BANKRUPTCY COMMUNICATIONS FIRMS Bankruptcy filings need proactive, integrated comms programs. 22 44 WASHINGTON EDITORIAL CALENDAR 2021 REPORT PREDICTIONS FOR PR January: Crisis Comms. / Buyer’s Guide AGENCIES IN 2021 56 Why 2021 will be big for M&A. 24 COLUMNS March: Food & Beverage 2020: A YEAR THAT COULD PROFESSIONAL DEVELOPMENT May: PR Firm Rankings FOOL NOSTRADAMUS 54 Fraser Seitel 2020’s events prove the need for GUEST COLUMN July: Travel, Tourism & International crisis communications pros. 26 55 Jane Genova August: Financial, I.R. & Prof Services TEN REASONS TO GET A PR AGENCY VALUATION 2021 PR BUYER’S October: Healthcare & Medical When an advisory organization GUIDE November: Technology & Social Media should do your firm’s valuation. 28 58 ADVERTISERS 5W Public Relations...... 3 Gould+Partners...... 75 Public Communications Inc...... 32 Abernathy MacGregor...... 5 ICR...... 35 Reevemark...... 13 Artisan Production House ...... 33 Joele Frank Wilkinson Brimmer Katcher...... 37 Sachs Media...... 15 Butler Associates...... 8 Kekst CNC...... 39 Sitrick and Company...... 47 Edelman...... 48-49 LLYC...... 7 Sloane & Company...... 31 EIN Presswire...... 77 MWWPR...... 23 Solomon McCown & Cence...... 21 Finn Partners...... 29 Peppercomm...... 27 Stanton...... 25 Finsbury Glover Hering ...... Back cover PRCG | Haggerty...... Inside front cover The Stevens Group...... 8 FTI Consulting...... 19 Profile Advisors...... 17

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EDITORIAL How will the media cover a post-Trump world? iven that we’re coming up on the end of the Trump era, it’s completely reasonable to wonder what effects the incoming administration might have on our newsrooms. To put Git bluntly: what the hell is the press going to talk about once their favorite villain is gone? EDITOR-IN-CHIEF Back in early 2018, less than a year into Trump’s presidency, O’Dwyer’s reported that the tu- Kevin McCauley multuous Trump presidency appeared to be driving a comeback in paid news subscriptions. [email protected] Pundits and columnists began referring to this phenomenon as the “Trump Bump”: Americans dismayed by the specter of a Trump White House were stricken with a newfound urgency to PUBLISHER be informed and politically engaged, resulting in a surge in cable news network viewers, online John O’Dwyer news traffic and, notably, subscriptions at national broadsheet papers, reinvigorating readership [email protected] at flagging publications we’d been told for years had one foot in the grave. Fast-forward three years and this growth hasn’t ebbed. The New York Times in November re- SENIOR EDITOR ported that it now counts seven million subscribers, effectively double the number of paying Jon Gingerich readers the Gray Lady had when Trump assumed office. The Washington Post now boasts al- [email protected] most three million digital subscribers, which accounts for a 50 percent year-over-year growth in the paper’s subscriptions business and more than three times the digital subscribers it had ASSOCIATE EDITOR in 2016. News Corp. flagship the Wall Street Journal topped two million digital subscribers at Steve Barnes the beginning of the year and reported more than 2.35 million digital subscribers in November, [email protected] more than double the 967,000 digital subscribers it claimed in pre-Trump 2016. The conventional wisdom is that a Trump presidency is great for ratings. The press loves a CONTRIBUTING EDITORS Fraser Seitel disaster story—which is to say, we love a disaster story—and boy have the last four years pro- Richard Goldstein vided plenty of material. CNN anchors fill entire newscasts grousing about him, but it isn’t a coincidence that network also just witnessed the most-watched month in its 40 year history to become the number-one network in cable news for November. The fact is, a President that EDITORIAL ASSISTANTS supplies one crisis after another has been a boon for the news media. But alas, all “good” things & RESEARCH come to an end. Trump wasn’t wrong in Sept. when he tweeted that the “fake” media companies Jane Landers are “going to miss me, very badly!!!” Indeed, what are they going to talk about when the crisis Melissa Webell casino shuts down? And most importantly, who’s going to listen? Presumably, subscriptions will slow, clicks will disappear and ad budgets will wither. It’s not Advertising Sales: like the news media industry is in a great position anyway; the success stories above are ex- John O’Dwyer ceptions to the rule. Newsrooms have been on shaky ground for years, lost in a sea of layoffs [email protected] and buyouts as ad revenues continue to be siphoned by platforms like Google and Facebook. According to a June report by the Hussman School of Journalism and Media, more than one in four of our nation’s newspapers—or about 2,155 publications—have disappeared since 2004. O’Dwyer’s is published seven times a year And simultaneously coinciding with Trump’s departure has been the COVID-19 pandemic, for $60.00 ($7.00 a single issue) by the which has only hastened journalism’s demise, as companies in every sector financially impacted J.R. O’Dwyer Co., Inc. 271 Madison Ave., #600 by the disaster scale back their advertising budgets. The fact is, newsrooms are shuttering at a New York, NY 10016. faster rate than ever, even though the coronavirus crisis has, ironically, driven a spike in TV (212) 679-2471 Fax: (212) 683-2750. viewership and traffic to digital news websites. We’re consuming more news than ever. Many of us simply don’t want—or can’t afford—to pay for it. © Copyright 2021 J.R. O’Dwyer Co., Inc. So, what will the media do once Public Enemy No. 1 has left the building? How are they going to stave off the viewer fatigue that will inevitably set in once the networks start covering boring OTHER PUBLICATIONS: Joe Biden? Presumably, they’re going to have to find something else to talk about (lord knows they ignored plenty of worthwhile world events while covering Trump 24/7). www.odwyerpr.com My guess is they’ll use their nonstop Trump coverage as a model to focus on other crises. Breaking news, commentary, useful data- Thankfully—for the media at least—the coronavirus provides a coverage springboard. Not bases and more. only has COVID-19 been the greatest public health crisis of our lifetimes, it’s also among O’Dwyer’s Newsletter the most covered news items in recent history. Arguably, the crisis presaged Trump’s downfall A six-page weekly with general PR news, when, as O’Dwyer’s reported in March, COVID mentions in the news cycle surpassed Trump, a media appointments and placement figure who’s consistently dominated media coverage since 2016. opportunities. My other guess is we’ll see a lot of action in the conservative media landscape, now that the O’Dwyer’s Directory of PR Firms political pendulum has swung the other way and conservative outlets will now effectively pick Listings of more than 1,250 PR firms up the anti-establishment mantle that CNN has carried for the last four years. That opposition throughout the U.S. and abroad. is going to be led by Fox News, of course, but it’s now joined by challenger alternative right-wing outlets such as Newsmax and One America News Network which have been building market O’Dwyer’s PR Buyer’s Guide Products and services for the PR industry share by surpassing Fox on the nutjob meter with a nonstop supply of conspiracy theories and in 50 categories. pro-Trump content (see more on pg. 32). Finally, Trump isn’t going anywhere. He still wields enormous power online and is going jobs.odwyerpr.com to remain the central figure of the Republican party for the foreseeable future. There’s a good O’Dwyer’s online job center has help chance we’ll see a court case soon, given the legal battles that await Trump after he leaves the wanted ads and hosts resume postings. White House, which will inevitably be pitched as a Trial-of-the-Century event by the networks. And, of course, there’s the possibility of another Trump presidential run in 2024. So, I’m betting that Trump will be the gift that keeps on giving for at least the next several years. In the mean- time, in other words, we can expect the same old story.  — Jon Gingerich

6 JANUARY 2021 | WWW.ODWYERPR.COM

REPORT Vaccine skeptics present major PR obstacle for 2021 A new survey found that nearly one in five anti-vaxxers said nothing could convince them to take a COVID-19 vaccine, but nearly the same number admitted they’d have a change of heart if someone whom they know took the vaccine without issue, potentially shining a light on how healthcare PR pros might combat misinformation among those who still harbor mistrust toward vaccines. By Jon Gingerich n end might be in sight for the ward vaccines. Americans hesitant to take a vaccine: near- public health crisis caused by the While nearly two-thirds of Americans ly a quarter (22 percent) of vaccine skeptics ACOVID-19 pandemic, with the surveyed (63 percent) reported that they admitted they might take the COVID-19 FDA’s recent authorization of COVID-19 plan on getting the COVID-19 vaccine vaccine if people whom they know take it vaccines developed by Pfizer and Moder- once it’s made available, more than a third and develop no issues as a result. na. (37 percent) indicated they would not, ac- Moreover, an additional 19 percent Unfortunately, the distribution and cording to the survey, despite recent vac- of vaccine skeptics said they’d take the success of these vaccines have been com- cine trial data showing that the Pfizer and COVID-19 vaccine if it’s required for work pounded by widespread misinformation Moderna vaccines are more than 90 per- or international travel, and 14 percent said and an ongoing culture of skepticism to- cent effective. they’d take it if it was free or affordable. ward the safety and efficacy of vaccines, More than a third (38 percent) of respon- Nine percent said they’d take a vaccine if it one so prevalent that the World Health dents said they’re worried about vaccines’ meant an easing of mask requirements or Organization last year named vaccine hes- safety and an additional quarter (26 per- social distancing measures. itancy as one of the top 10 health threats cent) said they’re worried about their effec- On the other hand, nearly one in five currently facing the world. tiveness in preventing COVID-19. Ameri- vaccine skeptics (19 percent) said nothing A recent survey by multichannel demand cans also said they’re concerned about the could convince them to take a COVID-19 generation provider SYKES, however, vaccines’ cost (13 percent) as well as their vaccine because they don’t believe vaccines shines a light on how healthcare commu- effect on any underlying health issues (12 are safe. An additional two percent said nications professionals might find ways to percent). their religion prohibits them from taking manage misinformation and build trust Despite their hesitations, however, the vaccines. among those who still harbor mistrust to- survey discovered a silver lining among Among those who reported they wouldn’t be getting a COVID-19 vaccine, a majority (18 percent) said they get most of their COVID-related news from local TV programming. This was followed by local radio news (17 percent), social media (15 percent), online searches (12 percent) and national cable TV (11 percent). Local and national newspapers bottomed out the list (both at five percent, which was about the same percentage of those who said they ar- en’t consuming any COVID-related news at all). Nearly three-quarters (72 percent) of those who said they wouldn’t be getting a COVID-19 vaccine said they similarly didn’t get a flu shot this year. Among all the respondents surveyed in the SYKES report, a majority (54 percent) believe employers should require non-re- mote employees to receive a COVID-19 vaccine, and also think K–12 public schools (59 percent) and colleges/universities (61 percent) should require all students to re- ceive a COVID-19 vaccine. More than half of all respondents (58 percent) also believe the U.S. government should be responsible for footing the bill for the COVID-19 vaccine. SYKES report, “American Perceptions of COVID-19 Vaccines,” surveyed 2,000 U.S. adults in November. Surveys were con- ducted using third-party survey platform Pollfish. 

8 JANUARY 2021 | WWW.ODWYERPR.COM PR industry growth slipped 6% in 2020 More than three-quarters of North American PR agencies have experienced a net decrease in fees this year or no growth at all, according to a recent Gould+Partners survey. By Jon Gingerich

he COVID-19 pandemic roiled the over-year loss recorded by Gould+Partners’ 0.8 percent from pre-pandemic 2019. marketing and communications annual survey in the last seven years. “What I am finding most encouraging Tworld, with more than three-quarters But not all the news is bad. Gould+Part- is that 44 percent of the firms projected of North American PR agencies reporting a ners Managing Partner Rick Gould an increase in net revenues in 2021 over net decrease in fees this year or no growth told O’Dwyer’s that the industry’s average the robust year we had in 2019,” Gould at all, according to an industry survey con- six-percent dip in growth this year was told O’Dwyer’s. “I attribute this to the most ducted by PR merger and acquisition con- actually less than initially expected. More- successful firms making an increased effort sultancy Gould+Partners. over, the survey also shows that nearly to expand their pipeline, to go after new The Gould+Partners survey polled more three-quarters of firms (73 percent) antic- business as well as creating new billable ser- than four-dozen PR agencies on their 2019 ipate a rebound in 2021. More than half of vices organically. That is a huge turnaround actual net revenues (fees plus mark-ups) as that number (44 percent) even expect next from 77 percent of the firms showing ei- well as their estimated 2020 net revenues year to yield higher net revenues for their ther a decrease in their fees in 2020 or a no and planned 2021 fee revenues. agencies than 2019. growth/flat fee level.” The survey found that more than half (56 According to Gould, growth in the PR “It is indicative of the natural optimism percent) of PR firms reported a decrease industry had, until COVID hit, been on a and confidence that most PR firm owners in net revenues this year. An additional 21 steady keel, peaking at nearly 10 percent have as a mindset,” Gould continued. “They percent showed flat or zero growth in 2020. (9.8 percent) in 2013, and revealing con- got blindsided by the pandemic in 2020 and Overall, less than a quarter (23 percent) of secutive year-over-year gains between 4.8 will come back rebuilding, recovering and the firms participating in the survey report- percent and 7.8 percent each year for the prospering by the end of 2021.” ed any growth in 2020. following six years. Gould+Partners’ “New Revenue Spot Tracking agencies’ 2019 actual net reve- Barring 2020’s decline, the Gould+Part- Survey” was based on responses from 52 nues against their 2020 projected fee reve- ners survey now projects a year-over-year PR agencies located in ten regions across nue revealed a net decrease of six percent, industry net growth of 5.6 percent in 2021, North America. The survey was conducted according to the survey, the first such year- which accounts for a net decrease of only in November. 

WWW.ODWYERPR.COM | JANUARY 2021 9 REPORT Recapping 2020 in the world of PR and oral care, took over for Tony Cervone, A review of some of the PR highlights and lowlights covered by who retired April 1. O’Dwyer’s in 2020. UK-based Huntsworth goes private via By Kevin McCauley $520 million deal engineered by Ameri- can private equity firm Clayton Dubilier & 020 rocked the communications com- Wilson counseled more than 200 member Rice. The private equity firm said health- munity as the COVID-19 crisis trig- organizations on diversity and sustainable care-oriented Huntworth is well positioned 2gered cuts in client spending, restruc- change programs. to capitalize on “demographic/economic turing of PR/ad firms, layoffs and the shift Teneo lands a $840,000 six-month growth, an increase in product launches, to working from home. contract to manage the communications development of more specialized drugs and In the aftermath of George Floyd’s mur- department of Neom, the $500 billion the emergence of new marketing channels.” der, many firms enlisted in the battle against mega-city that is supposed to be the center- Porter Novelli recruits McKinsey & racial inequality by rolling out or strength- piece of Crown Prince Mohammed bin Sal- Co.’s David Bentley in March for the CEO ening their diversity, equity and inclusion man’s plan to diversify the economic base of slot. Bentley, who was VP-digital at the programs. Saudi Arabia. management consultant, takes over for The hotly contested presidential election Edelman’s 20th annual Trust Barome- Brad MacAfee, who left the Omnicom unit and the never-ending tweets and taunts of ter shows growing in December. Donald Trump provided the soundtrack to inequality is kill- COVID-19 takes toll on Interpublic’s the tumultuous year. ing the dreams of financial targets as Here are some of the highlights and low- people throughout CEO Michael Roth lights covered by O’Dwyer’s in 2020: the world as they yanked full-year finan- Harold Burson, co-Founder of Bur- feel the econom- cial projection of three son-Marsteller and one ic system is rigged percent organic growth of the most influential against them. More for 2020. “In light of sig- figures in PR history, than half (56 percent) say capitalism is do- nificant microeconomic dies at 98. BCW CEO ing more harm than good. uncertainty resulting Donna Imperato said Climate change is the greatest issue fac- from the severity of the Burson lived a giant life ing brands today, according to a “Brand COVID-19 crisis, and as a master of influenc- Pressure Index” report by High Lantern the unknown magni- Michael Roth es and was a true pio- Group that analyzed 300 social topics. La- tude and duration of its neer of PR and strategic bor insecurity, gender discrimination, sex- impact, it is appropriate to withdraw the communications. “He ual harassment, data security, trade barri- company’s previously issued financial per- Harold Burson was the wisest person I ers, racial inequality and misinformation formance targets for full-year 2020,” IPG knew, with the highest also scored high on the list. said in a SEC filing. level of integrity, humility and kindness,” Jennifer Cunningham, one of the most Publicis Group rolls out a $550 million she said. powerful women in New York politics, cost reduction program as CEO Arthur Niel Golightly, Global Communica- quits SKDKnickerbocker to travel and ex- Sadoun predicts the COVID-19 crisis will tions Officer at Fiat Chrysler Automobiles, plore new opportunities. The SKDKnick trigger the “greatest recession in living joins Boeing on Jan. 1 as Eniro VP-Com- partner is former political director of the memory.” The cuts are designed to help the munications. The former US Navy fighter powerful 1199 SEIU union and a long-time ad/PR combine “to adapt to the new con- pilot held top PR jobs at Royal Dutch Shell, friend of Gov. Andrew Cuomo. text and be recovery-ready.” Ford Motor. He resigned in July due to an Hope Hicks returns Chevron’s Dave Samson joined Edel- employee complaint about an article that he to the White House as man as global corporate affairs vice chair wrote in 1987 as a Navy pilot questioning Counselor to the Pres- on May 1. It’s a new position. Samson was the ability of women to serve in combat. ident, reporting to first GM-PA at the oil giant and an alum of Ora- Fiat Chrysler Automobiles names Si- son-in-law Jared Kush- cle, Ketchum, Levi Strauss and IBM. mon Sproule Chief Communications Offi- ner. “There is no more Weber Shandwick cuts and furloughs cer effective Feb. 3 to succeed Golightly. He move devoted to pres- staff due to across-the-board client spend- was VP-marketing and marketing at Tesla ident Trump’s gendy ing cuts due to the COVID-19 pandemic. and corporate VP at Nissan and Microsoft. than Hope Hicks,” said The cutbacks follow moves to slash ex- W2O acquires 21GRAMS, New York- Kushner. She was chief penses, freeze salaries and trim executive based healthcare advertising firm, to “ac- communications officer Hope Hicks pay. CEO Gail Heimann said of the layoffs: celerate its vision of becoming the pre- at Fox Corp. “It is something I hoped I would not have mier analytics-driven, technology-enabled SKDKnickerbocker acquires Sloane to do; it is a wrenchingly hard decision to healthcare marketing and communications & Co from MDC Partners to give the pub- make. And I know it is indescribably hard company of the future, according to CEO/ lic affairs shop a robust financial PR capa- for those to whom we are saying good-bye.” founder Jim Weiss. bility. Both entities are affiliated by Mark Rubenstein readies for New York City’s Carol Wilson joins BCW as Execu- Penn’s Stagwell Group. reopening as it develops messaging for the tive VP-Inclusion and Diversity for North Craig Bucholtz joins General Motors Coalition for NYC Hospitality & Tourism American operations as it pushes for a as Senior VP-global communications. The Recovery as it launched in May to promote more open and collaborative workplace. At Procter & Gamble Chief Communications the Diversity Best Practices advisory firm, and VP-Communications, personal health _ Continued on next page

10 JANUARY 2021 | WWW.ODWYERPR.COM the Big Apple when it opens for business in Hill+Knowlton Strategies works with Edelman joins Team Neom as the inde- the aftermath of the COVID-19 crisis. The the World Health Organization to make pendent firm scoops up a $75,000 month- launch was a bit premature. certain its science and public health mes- ly pact to provide strategic counsel, media Environmentalists score a major vic- saging is credible to ensure there is trust relations, stakeholder engagement and con- tory at Chevron’s May 27 annual meet- in the Switzerland-based groups’ advice tent development to the Saudi Arabia me- ing as 53 percent of and that its guidance is followed. President ga-city. shareholders voted Trump, a critic of the WHO, vowed to pull Current Global launches “Accessible by in support of a reso- the US out of the group. Design” initiative, ensuring that all content lution requiring the Edelman helps Kodak deal with its PR and campaign be crafted to be inclusive to energy giant to issue crisis triggered by its internal communica- people of all abilities, such as those with a report on its cli- tions team sending out a media advisory sight, hearing, speech and cognitive impair- mate change-related without an embargo time about the follow- ments. lobbying efforts. The ing day announcement of a $765 million Doug Band, President/co-Founder of board urged stock- loan from the US to launch Kodak Pharma- Teneo and ex-confidante to President Clin- holders to reject the measure. ceuticals, a COVID-19 initiative backed by ton, steps down to spend more time with his Edelman cuts 390 people, which rep- president Trump. family and pursue other interests including resents seven percent of its global staff, Finsbury hires Vickee teaching and investing. The departure of the and ordered pay cuts from five to 20 per- Jordan Adams, Wells 48-year-old follows a devastating article in cent to deal with the impact of COVID-19. Fargo’s Senior VP, Con- Vanity Fair called “Confessions of a Clin- CEO Richard Edelman called the cuts “gut sumer Banking, Stake- tonworld Exile” that outlined his messy split wrenching,” especially in light of his March holder Relations. She with the former president and his family. statement that there would be no job losses joins the firm as a Part- The California Dept of Public Health due to the virus. That pledge was based on ner and co-lead of the plans to award a $40 million contract for Edelman’s willingness to take the firm down financial services sector a COVID-19 vaccine media campaign. to zero profit, but the company in June was in January when it be- The campaign, slated for mid-January, is to “beyond the threshold of loss-making.” comes Finsbury Glover provide Californians and key groups with WPP launches $30 million three-year Hering. Vickee Jordan timely, accurate and actionable information program to combat racism and invest in Michael Caputo takes Adams about the vaccination. Black and ethnic talent. The money will a leave of absence from Omnicom names Emily Graham, Chief flow to external organizations and inter- his top spokesperson job at the Dept. Equity and Impact Of- nal inclusion efforts. WPP also pledged to of Health and Human Services following an ficer and Senior VP, only participate in industry events or panels unhinged rant on Facebook Live, in which Diversity and Inclusion where people of color are represented. he lambasted career government scientists Communications to Ray Jordan, who held top PR jobs at for acting as a “resistance unit” to Trump. oversee its OPEN 2.0 Amgen, Johnson & Johnson and Pfizer, Former New York Governor David Pa- plan to achieve systemic joins biotech firm Moderna in June as it de- terson joins Kivvit, the PA and strategic equity across its agen- velops the first COVID-19 vaccine to post communications shop. Paterson said he cies. She was chief di- positive post trial results. He is Moderna’s worked with lots of PA firms during his versity officer at OMC’s chief corporate affairs officer. time in government but none of them im- FleishmanHillard and Ketchum CEO Barri Rafferty leaves the pressed him more than Kivvit. earlier held posts at Omnicom unit to head PR pro Harris Diamond steps down MWWPR and Bur- Emily Graham the corporate commu- as COO of Interpublic’s flagship McCann son-Marsteller. nications department of Worldgroup ad agency after an eight-year Stagwell Group and MDC Partners iron Wells Fargo & Co. The run. He helmed Weber Shandwick for near- out a definitive merger agreement to form 25-year Ketchum veter- ly 17 years. what CEO Mark Penn calls a $2 billion an was the first woman Interpublic rebrands the Constituency “transformative” marketing services com- to head a Top 5 PR firm. Management Group, a global group of 28 pany with 8,600 employees in 23 countries. Ruder Finn signs a marketing services firms and brands an- The merger, which will be completed $1.7 million one-year chored by Weber Shandwick, Golin, Octa- during the first-half of 2021, will create a contract to develop a gon, Futurebrand and Jack Morton, as IPG roster of PR/PA firms that includes Finn Barri Rafferty website and social me- DXTRA. CEO Andy Polansky called IPG Partners, KWT Global, Hunter, Allison + dia campaign for Saudi DXTRA a symbol of how “we work across Partners, Sloane & Co and SKDKnicker- Arabia’s Neom mega-city. The contract has our best-in-class agency brands to inten- bocker. RF stationing staff in Saudia Arabia. It in- tionally bring forward highly relevant, spe- Howard J. Ruben- cludes a COVID-19 provision calling for RF cialized services to our clients. stein, founding Chair- “to use all reasonable endeavors to prevent Finn Partners lands a $25,000 month- man and President of the spread of COVID-19 among its person- ly retainer contract to supply PR and so- PR powerhouse Ruben- nel, the employer’s worksite and any person cial media services stein Associates and at the employer’s worksite.” to The Hong Kong a crisis strategist who WPP revamps its PA offering and sells Tourism Board as the managed the reputa- a 49.99 percent stake to management of city looks to rebuild tions of everyone from Finsbury, Glover Park Group and Hering its tourist trade after Abe Beame to George Schuppener. The new entity Finsbury Glov- China tightened con- Steinbrenner to Donald er Hering debuts in 2021 with 700 staffers in trol over the former Trump, died on Dec. 29 Howard 18 countries. British colony in July. at the age of 88.  Rubenstein

WWW.ODWYERPR.COM | JANUARY 2021 11 FEATURE It’s time for the tech industry to take crises seriously Tech companies like Twitter and Facebook have long been reluctant to apologize when they screw up. Can we expect this to change in a post-Trump era? By Curtis Sparrer

ar too many tech companies don’t have Things will go wrong. Crises will happen. to any red-hot issues that are gathering at- a crisis communications playbook. Have your PR agency or internal team de- tention. Which leads to … FWhich is counterintuitive, because velop a step-by-step crisis communications Lesson 4: engage in authentic two-way tech companies are particularly vulnerable plan before you are hacked or find yourself communication to crises. on the wrong side of the social or political For tech companies, listening and re- Technology may drive economic growth, divide. sponding appropriately to the public and but many U.S. citizens don’t trust it, or, at Go through each scenario (i.e., if we’re your stakeholders are essential. Active lis- the very least, have a love/hate relationship hacked, we will ...) and decide on specific tening—via social media and digital media with its applications. courses of action—and who in your orga- outlets—will keep you No matter that technology is an integral nization will be responsible for carrying informed as to your part of our lives, the “ick” factor looms out that action. Assigning responsibility is stakeholder’s concerns. large over Big Tech’s essential services, key; you don’t want to be scurrying around Make sure your stake- from fears of bias in artificial intelligence to while in the midst of a crisis wondering holder group extends worries of being spied on 24/7 and resent- who the lead is on the response effort. to employees and ment that algorithms decide what we see Make sure your plan includes social media brand managers. Take on social media. Fan favorite Disney may engagement (see below). note of what happened be given the benefit of the doubt if there’s Lesson 2: accept responsibility when Facebook and a breach of some sort, but that good will You may get away with mishandling or Salesforce didn’t ac- doesn’t extend to tech companies. ignoring a crisis one time—or maybe even knowledge employees’ Curtis Sparrer Consumers don’t have a “soft spot” for several times—but eventually you will be concerns over corpo- Facebook, Twitter or the smaller players faced with a crisis that can’t be ignored. rate decisions. Facebook’s employees held a they haven’t heard of. In fact, it’s typically Even the emperor was called out eventually virtual walkout and Salesforce’s employees the opposite. We may be addicted to Face- for not wearing any clothes. held an actual walkout. book and Twitter, but when something Companies have always been reluctant to Active listening will also help inform your goes wrong, the inevitable pouncing is apologize when they screw up. Especially communications team on how to respond quick to begin. tech companies like Twitter and Facebook. when a crisis hits. Do your stakeholders Besides general negative sentiment, there When things do go wrong, don’t take to tend to respond to direct statements? Or are several specific crises that tech compa- Twitter and rail against your evil competi- do they prefer humor? Ongoing two-way nies may encounter and that can affect a tion for causing the crisis. Taking responsi- engagement will give you the answer. significant negative impact on their repu- bility takes courage, but it’s always the bet- Lesson 5: trust and integrity are key tation and their bottom line. Some of the ter path forward. Your clients, employees Crisis in today’s world is bound to hap- more common are: and the public at large will applaud you for pen. Being prepared is certainly key, but if • Hackers breach a network and access doing so. your brand isn’t considered trustworthy or corporate and/or customer confidential in- Take the time to assess the situation, and viewed as having integrity, you could apol- formation. then implement the necessary steps to mit- ogize 24/7, but it might not help alleviate • Product or service liabilities are ex- igate the crisis. If an apology is appropri- the situation. posed. ate, then apologize. It’s also a great time Consumers want to feel aligned with the • Anti-trust suits can follow. to remind the public of your company’s brands that they interact with—yes, even • Fraudulent sales and marketing practic- long-standing integrity and commitment their tech brands. Recent studies show that es lead to litigation. to the common good. trustworthiness is the top trait that makes • Executive personal misbehavior makes Lesson 3: social media is your frenemy consumers feel aligned with a brand. In- headlines. Social media is your best friend when tegrity is next. Being recognized as trust- • Social media is flooded with customer all’s right in the world. But as we’ve all wit- worthy and having integrity provide you complaints. nessed, social media feeds off bad news and with some capital when something does go A detailed crisis communications plan details of your crisis can go viral in nano- wrong. Your fans will rally to your side and is a must-have for every tech company, no seconds. Social media monitoring is always give you that much needed benefit of the matter its size. What follows are five rec- important but even more so during a crisis. doubt. ommendations tech companies should Have engagement strategies and tactics in Having a communications plan in place consider in their crisis communications place for activation when a crisis happens. is the most effective method to offset the planning. Check on the activities of the nay-sayers perils of a crisis. It’s not the time to be Lesson 1: be proactive, not reactive and have at the ready predefined advocates learning on the fly. To ensure the plan is What continues to surprise our agency is and thought leaders who can rapidly pro- vigorously and expertly executed, engage that many tech companies are still unpre- vide content that can counter false claims the assistance of a public relations crisis pared for managing a crisis that is bound with known facts. management professional. to go public. In addition, scrutinize the brand’s entire Curtis Sparrer is Co-Founder and Princi- A little preparation goes a long way. set of stakeholders, paying special attention pal at Bospar in San Francisco. 

12 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE CSR: A new frontier for crisis communications The events of 2020 have underscored the importance for companies to communicate their corporate social responsibility initiatives to the communities they serve––or crisis can follow. By Lucy O’Brien s the past year has made abundantly nies should adopt a CSR policy that serves eas of a company, from senior leadership clear, the public is increasingly look- as a framework for conduct and communi- to corporate communications to the legal Aing to companies and organizations cation within the company and the many team. This ensures that the policy will have to speak out on critical social, political and communities it serves. the resources it needs to succeed and that environmental issues. An important new aspect of CSR is that the words in the policy are backed by sub- The Black Lives Matter protests last sum- the general public now looks to companies stance. mer showed how a thoughtful statement to speak out on social issues even when the Support from the CEO can go a long way, while remaining silent issue does not directly relate to the compa- or other executive lead- can turn out to be a statement in and of it- ny’s business. This means that a company’s ership will boost the self. At the same time, the COVID-19 crisis values must be so deeply integrated into credibility of a CSR reinforced the importance of community its culture that it can be absolutely sure of policy—and therefore stewardship, with organizations of all kinds where it stands when a social issue is dom- the principles guiding expected to be public-facing and com- inating front page news. a company—in the eyes passionate as their stakeholders—be they To those in the crisis communications of employees and the customers, employees, vendors, donors or field, this should sound very familiar. The general public. Contin- regulators—face moments of extraordinary core of any effective crisis communication ued action supporting hardship. program lies in anticipating possible crises CSR initiatives, wheth- Lucy O’Brien All of this demonstrates that having a and preparing a plan for an efficient, effec- er through donations, plan in place to decide when and how to tive response so that a company can avoid volunteering or other community-building communicate company values and com- having a situation grow out of control. activities, further builds this credibility. mitments is a matter of crisis communica- In the same way, a company should have This constant activity ensures that, if and tions risk management. a proper grasp on exactly where it stands when a company speaks out about a social Such a policy fits well into the rapidly on issues of community or societal con- issue, the words don’t come off as hollow, growing area of Corporate Social Respon- cern, whether it should address an issue cliché or virtue-signaling pablum. sibility, broadly defined as the way compa- publicly, and how quickly—and through Finally, as with a good crisis communi- nies integrate social, environmental and what platforms—it should reach out to its cations plan, a good CSR policy must be economic concerns into their values, cul- affected communities. flexible and open to constant improve- ture, strategy and operations. This isn’t meant to be taken cynically; ment. This means an ongoing cycle of as- As companies are increasingly recognized avoiding a crisis isn’t the single most im- sessing current CSR activities and identi- as members of the communities in which portant reason to institute a CSR policy. In fying new targets and goals, creating a plan they operate, they must see that their long- fact, many companies are already giving to efficiently and effectively improve and term success depends on continued good back within the communities they serve or then evaluating to ensure that the policy is relationships with these communities. It’s have leadership that takes a firm position working. not just about shareholder value and short- on issues of social justice. But when these Crisis communications plans are often in term profits anymore. actions and positions lack the firm founda- danger of being forgotten in a binder that This doesn’t mean simply releasing a tion of a CSR policy, any response to cur- collects dust on the shelf, leaving compa- one-time statement of company values rent events may be delayed or haphazard. nies vulnerable to chaos and confusion in the face of societal tumult; rather, it’s Just like other areas of crisis communica- when the inevitable crisis hits. Similarly, about backing up those statements with a tions planning, it’s crucial to have a com- CSR policies that don’t go beyond an emp- “surround-sound” approach that infiltrates munications plan in place with an efficient ty mission statement drafted and forgotten every mission statement, employee hand- approval process for statements and other will be weak and ineffective. book, internal communication and exter- media activity. Therefore, a CSR policy This past year has eliminated any doubt nal public relations campaign. must not only make a company’s values that having a sturdy CSR framework in Words that aren’t followed up with ac- explicit and concrete, but also guide when place is a matter of risk mitigation. As the tions will be perceived as shallow vir- and how the company speaks out when a public looks to companies to speak on fast- tue-signaling and can create a crisis all on social issue is grabbing headlines. paced current events, a streamlined crisis their own. That means knowing the answers to these communications-style approach must be For example, many pointed out that some key questions ahead of time: incorporated to make sure that companies of the large corporations releasing state- • Who decides when an issue has escalat- say the right thing at the right time. If no ments in support of the Black Lives Matter ed to the point that a statement is needed? such plan is in place, companies risk rep- movement had an astounding lack of di- • Who drafts the statement? utational damage for tone-deaf comments, versity within their own workforce, espe- • Whose approval is needed before re- empty statements or radio silence. cially in their leadership and boardrooms. leasing the statement? Lucy O’Brien is a Senior Account Exec- Statements can’t be released on a whim As with any good crisis communications utive at PRCG | Haggerty LLC,, a leading but must instead be rooted in a sturdy plan, a CSR policy should be supported by crisis and litigation communications firm foundation of company culture. Compa- representatives from many different ar- headquartered in New York. 

14 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE The power of trust in times of crisis The catastrophic events of 2020 illustrate how easily trust is lost during a crisis, and why establishing and maintaining trust is paramount for protecting brands’ reputations. By Donovan Roche he year 2020 was one for the ages. If or the other addressing the pandemic’s remarkable zero COVID-19 positive tests. an unprecedented pandemic was the constantly changing evolution. Another good though very different ex- Tonly crisis to befall us, that would’ve Of course, you must be more than just ample is when Starbucks had to confront been enough. But we also endured racial consistently visible to build trust. You also a charge of racism in 2018 when two black injustice and protests, political discord have to be comfortable delivering difficult men were kicked out of one of its Philadel- from a never-more-divided nation and job news—that’s the nature of the game—and phia stores for not purchasing anything. loss mounting to an economic recession. being direct with your audience, even if The event was captured The common thread connecting every- you’re telling them something they won’t on cell video—as so thing—COVID-19, civil unrest, our gov- want to hear. Trust begins with the truth. many incidents that es- ernment and the election results—is a mas- Recall that President Trump said he made calate into crises are— sively overwhelming lack of trust: in our the decision to not tell the American public and it quickly went scientists, our law enforcement, our lead- the gravity of the coronavirus because he viral on social media. ership, our media and even our fellow man. didn’t want the country to panic. Wheth- Following a lackluster Of course, the thought that America is er you believe his intentions were pure or apology, which led to suffering from a “trust crisis” is nothing not, from a trust and how to handle a cri- employee dissonance new; the buzz term has surfaced often over sis standpoint, this was the worst thing he and public protests, the past few years, particularly with respect could do. Withholding the truth or mak- Starbucks President and Donovan Roche to consumers’ lack of trust in the corporate ing the situation seem less severe than it is CEO Kevin Johnson world. In fact, one Gallup poll found that doesn’t help those impacted by the crisis, recognized the need to take full responsi- two-thirds of adults worldwide believe cor- it robs them of the ability to properly pre- bility for the incident. He posted a heartfelt ruption in business is widespread. But the pare and behave, which ultimately breeds video apology to the brand’s website and perfect storm of national and global cri- distrust. shared the same sincerity on multiple TV ses we experienced, and continue to, have It’s not about you news interviews. Most importantly, Star- shown just how pervasive the trust prob- When bad things happen, and people are bucks closed 8,000 stores across the U.S. lem is. put on the defensive, the natural tendency to conduct racial bias training. While this Iconic investor Warren Buffett once said, is fight or flight. One way or the other, they cost the brand more than $12 million in “Trust is like the air we breathe—when it’s want to protect themselves—not show vul- lost sales, the action showed that Starbucks present, nobody really notices. When it’s nerability, take accountability or demon- was committed to addressing the real prob- absent, everyone notices.” Indeed, whether strate concern for others. As counterintui- lem head-on, and not at one store but ho- a government, business or individual, the tive as it may seem, this is exactly what one listically throughout its organization. This currency of trust is the most valuable asset should do when a crisis hits to build trust. level of follow-through is the most effective we have. It’s hard to earn, challenging to Rather than thinking of just themselves, or way to build trust. maintain and incredibly difficult to regain their brand, leaders need to show respon- Humanity hits home if lost. sibility for the broader universe of those One of the biggest mistakes a crisis com- As we embark on this very uncertain affected by the crisis, from employees and municator can make is to get so wrapped year, let’s look at some key pillars for build- customers to society as a whole. up in delivering the message that they for- ing trust during a crisis. If you incorporate How the National Basketball Associa- get to be human. At the end of the day, all these into your go-forward communica- tion and its commissioner, Adam Silver, people—whether an employee, customer tions strategy, you will be poised to increase responded to the COVID-19 pandemic or the public at large—want to know that confidence in your constituents while safe- was a monumental undertaking, but it you care about their wellbeing and, follow- guarding your brand’s reputation. serves as a textbook example of keeping all ing a crisis, you are focused on making it Speak the truth stakeholders in mind with your crisis re- right. Silence might be golden, but not during sponse. When a player tested positive for One of the hardest hit industries impact- a crisis. If people don’t hear from you, par- COVID-19 on March 11, the NBA set out ed by COVID-19 was travel and hospital- ticularly those impacted by the crisis, they to develop an innovative way to safely re- ity. When President and CEO of Marriott will grow concerned from lack of informa- sume the season. The answer was to hold International Arne Sorenson had to in- tion and begin to develop their own story. all games in one location—the bubble, form employees of how the crisis would By being consistent in your communica- hosted at Disney World in Orlando—and affect their jobs, he elected to speak to tions, you not only drive the conversation, follow strict precautions, including daily them directly via video, against the better you also instill trust in your audience. testing and not allowing any visitors, from judgement of his advisors. It was the right Consider this: A Business Insider study family members to fans. Not only did the move. In the anguished message, Sorenson found that Dr. Anthony Fauci and New NBA come up with a creative solution to doesn’t just display empathy, he is on the York Governor Andrew Cuomo were the address the crisis, they collaborated with verge of tears. No employee—or any of the most trusted coronavirus communicators and deftly communicated to all stakehold- many YouTube viewers, for that matter— in the country. Why? Because every time ers—teams, players and fans—throughout you turned on the TV, you would see one the three-month season, finishing with a _ Continued on page 23

16 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Messaging city hall: crisis PR for the public sector Best practices when providing communications support to municipal leaders and local governments.

By T.J. Winick 020 was a calendar of one crisis after Massachusetts’ largest cities during the on- and saying they weren’t consulted, it’s not another: COVID-19, racial justice set of COVID, our firm would like to offer a good look for anyone and doesn’t inspire 2demonstrations in the streets and elec- the following best practices when providing confidence. tion-related chaos. Cities and towns across communications support to city or town Don’t allow a messaging vacuum. Be America this year found themselves over- governments. sure to give municipal leaders the infor- whelmed and, in many cases, on their own The state of the state. Any guidelines mation they need to speak confidently when it came to providing direction during or orders mandated by the municipality about the situation. While top city/town a rapidly evolving pandemic. Operations will be superseded by state and/or federal staff should be the first to communicate, plans that would, in ordinary times, be de- orders. Therefore, it’s critical that you fol- appreciate that support staff can be effec- veloped over weeks or months needed to low as many public information channels tive ambassadors as well and don’t let them come together in hours or days. At the same as possible so you’re familiar with the very be caught off-guard if they get a question time, municipal officials had to communi- latest news, regulations and mandates your from constituents about an issue. Make cate clearly and often about safety protocols client may be subject to. Don’t assume sure they receive the latest developments and new processes for accessing essential municipal employees or elected officials from the state as well services such as schools, public transporta- are consuming news 24/7. In many cases, as important details tion, food pantries and shelters that would they’ll be overwhelmed with the challenges such as transportation continue to function and be available to in front of them. schedules, school safety residents who relied on them. Being familiar with the issues under con- protocols and deadlines Forced to navigate the unchartered wa- sideration and the decisions being made at for residents and/or ters of a global pandemic, many municipal- higher levels of government will help you businesses to apply for ities turned to outside crisis management provide proof points to justify your recom- financial assistance if and communications firms for support to mendations. Consider sharing daily news available. Anyone who’s help them lead and convey a sense of calm clips of how other municipalities, locally authorized to share in- and control to a multitude of stakeholder and nationally, are issuing regulations or formation or answer T.J. Winick groups including families with school-age creatively solving shared problems. For an questions from the pub- children, small business owners, and senior unprecedented crisis like COVID, when ev- lic must have the same messaging; no one citizens. eryone is learning on the fly, the additional should be using yesterday’s messages when The sheer number of communications re- context will be especially helpful and infor- today’s may be different. quired to ensure an informed citizenry at mative. Choose your channel. Understand how the time when wide-spread closures were Keep it brief. Residents don’t want to different constituents typically receive in- occurring for the first time were stagger- read long, in-depth emails or texts. When formation. Are they most comfortable with ing. They included—but were by no means sending out electronic communications, email, a flyer, a phone call, a social media limited to—press releases pertaining to stay focused on high-level messages and post or a text message? You should plan for COVID testing and case counts, letters to need-to-know information only. Yes, you a multi-channel strategy to meet residents local organizations informing them of mu- should anticipate potential follow-up ques- where they are and to ensure no one is nicipal regulations, website and social me- tions and provide additional resources but left in the dark. That means knowing how dia content and scripts for phone banks. All don’t write 1,000 words when 250 will do. many languages are needed for translation those and much more were needed so that You can always hyperlink to web pages with services and doing your best to anticipate residents were aware of what actions their more specific information for a particular what resources will be needed for all major local leaders were taking to keep them safe stakeholder group. content. It helps having individuals who are and so they knew who to contact in the Provide advanced notice. We all need native speakers review drafts early to ensure event they needed information or assis- time to process information and adjust. For the correct messages are being conveyed. tance. instance, families may need a backup plan Too much is rarely enough. Just as we These aren’t your typical firm-client re- for child/elderly care and those whose loved found with many of our private-sector lationships, where you balance a scope of ones rely on home healthcare workers may clients in early 2020, the steady stream of work with other ongoing accounts, each need to come up with an alternative plan. communications that might have proven a with an allotted amount of staff and time. Whenever possible, provide residents with bit of an annoyance in normal times were This is an all-hands-on-deck, 24/7 crisis re- ample notice of a new ordinance such as a warmly welcomed at the onset of COVID. sponse for the duration of an intense part- curfew or stay-at-home order and contin- Remember that, especially during uncer- nership. Both parties needed to be com- ue to remind them as that change goes into tainty, people look to their leaders to guide fortable with that reality when agreeing to effect. Also, be sure to communicate with them and to reassure them that everything work together. While some of issues-man- partners such as the school district, first re- will be okay. During a major crisis that im- agement projects may be short-term, oth- sponders, and city/town departments prior pacts everyone, don’t worry about sharing ers such as COVID response or a major to general announcements so they aren’t too often, as long as those communications emergency such as a natural gas explosion caught flatfooted when they start getting are clear. In a crisis, it’s a lack of communi- or a bridge collapse can persist for weeks or questions about how they will be impacted. cation that sows confusion. even months. If the Superintendent of Schools or head of T.J. Winick is a Senior Vice President at Having worked side by side with one of a major non-profit are receiving press calls Solomon, McCown & Cence. 

18 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Lessons learned: COVID and long-term care facilities Perhaps no industry has borne the brunt of the COVID-19 pandemic worse than the nation’s long-term care facilities. And yet, in the months since, they’ve been able to pivot from the crisis and turn things around. By Michelle Ubben

he COVID-19 pandemic is a crisis in during the pandemic? ity leaders follow through and make sure that spared no one, leaving hospi- First and foremost, be nimble. This those procedures are followed. Ttals scrambling to find PPE, respira- was—and remains—a public health crisis Fourth, be human. In the past year, nurs- tors and adequate staff, schools pivoting without a playbook. Knowledge of how ing homes have had to deal with some of the to deliver quality education virtually and the virus was transmitted, what would ef- most unthinkably pain- restaurants turning to delivery and pickup fectively stop the spread, how long it could ful human experiences, options when in-person dining was cut in live on surfaces, and other critical informa- including staff members half or shuttered altogether. tion was simply lacking in the early days holding up a phone so But no sector has borne the brunt of this of the crisis and evolved from day to day. family members who crisis like the nursing home and long-term Like other parts of the health care sector, weren’t allowed to be care profession. the long-term care profession had to close- in the room could say From the very beginning, when the first ly monitor guidance from public health goodbye to dying par- U.S. outbreak was reported in a nursing officials for direction, and had to train and ents. They have had to home in Kirkland, Washington, the long- retrain staff to observe new and unfamiliar meet the needs of frail term care profession has been the fulcrum safety protocols. Not knowing how to beat elders for love and social Michelle Ubben of this crisis. By May, 28,000 nursing home back the virus on day one was excusable, interaction, while also residents and staff had died of COVID na- but learning quickly and holding staff ac- taking precautions to tionwide, and to date nursing homes ac- countable for new, higher standards of hy- stop the spread of this disease. At the same count for 35 percent of the nation’s deaths. giene was expected. time, many nursing home professionals The factors that made the long-term Second, be transparent. Duck and cov- also had to cope with the death of cowork- care profession especially vulnerable were er is a common response to crisis under ers. Their outcomes haven’t been perfect, largely beyond its control: Nursing homes, the best of circumstances. When the con- but their efforts have been nothing short already working with their communities’ sequences are being numbered in body of heroic. COVID doesn’t just present a most vulnerable, serve a population that bags and stored in refrigerated mortuary threat to health but a challenge to the soul. proved to be uniquely susceptible to the vi- trucks, the instinct to circle the wagons Nursing home management that led with a rus. Although technically health care facili- can be profound. In this case, when some human face rather than a corporate one got ties, nursing homes lacked many of the spe- state authorities also were reluctant to re- points for their humanity in the throes of cialized resources required to treat COVID lease data that put states in a bad light, there this crisis. patients, things like rooms with negative was added incentive to go mum. But trust Finally, tell your story. Although the last airflow, sufficient PPE and ventilators—and and credibility are byproducts of telling the chapter has yet to be written, the long-term the staff trained in how to use them. truth and sharing information in a crisis, care profession already has a positive sto- As a consequence, nursing homes with even when the numbers look bad. Nursing ry to tell. Upwards of 93 percent of nursing COVID outbreaks by and large had to homes that kept family members and in homes have the ability to test their entire transfer sick patients en masse to hospitals. some cases the media informed in real time staff, and they’ve decreased the lag time in This led to a perception by some that they were seen as reliable information sources. waiting for results from 3.8 days in August were simply dumping their problem on an Although HIPAA regulations prevent nam- to 2.1 days in November. That aggressive already burdened part of the healthcare ing individuals with COVID, sharing the testing is paying off, with a dramatic re- system. numbers of residents and staff testing posi- duction in deaths from COVID in nursing Faulty perceptions plagued the profes- tive, hospitalizations, and, tragically, deaths homes as a percentage of COVID cases— sion in other ways, too. Based on an Oc- is permissible and necessary to build trust. down from 42.9 percent on May 24 to 25.7 tober survey conducted in Florida, 2020’s Third, follow through. For family mem- percent on November 15. hyper-partisan political environment also bers with a loved one in a nursing home, That doesn’t mean it’s all rosy for long- colored how people viewed nursing homes’ COVID has produced almost unbearable term care, nor should the profession pre- handling of the crisis, with Democrats de- anxiety and helplessness. They’ve had no tend it is. The percentage of nursing homes livering much lower grades. choice but to rely on the nursing facility reporting a shortage in any of their staff Although determinations to lock down or to take the right steps to keep their loved (nursing, clinical, aides or other) has ris- reopen nursing homes were executive deci- one safe. So promise-keeping becomes en from 20.4 percent in late May to 22.4 sions imposed on facilities by the govern- ultra-critical. A fundamental tactic of cri- percent in mid-November. Nursing home ment, the nursing homes themselves bore sis management is to shift focus from the populations were declining even before the wrath of many family members and the problem to the solution. In this case, when COVID, straining budgets—which were public. the announced solutions are routine staff then raided further to pay for PPE, testing So, what are the crisis lessons to be testing, contact tracing, consistent mask and unexpected staff needs. gleaned from the decidedly unenviable po- wearing, frequent hand washing and other sition that nursing homes found themselves hygiene protocols, it’s imperative that facil- _ Continued on page 23

20 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Managing crisis around bankruptcy filings A bankruptcy filing is a significant crisis event for any company, requiring a proactive, integrated communications program that speaks to all impacted stakeholders across every phase of the process.

By Phil Denning very bankruptcy is unique, with the to address the rumors and speculation with filing is made, the company should focus specifics varying case-by-case. How- anxious vendors, employees, shareholders each stakeholder group on how the process Eever, what’s consistent across all sit- and other stakeholders. will benefit the company and the key stake- uations is that a bankruptcy filing and the Recommended strategy: Once a filing holders once complete. speculation surrounding it will cause a sig- or disclosure is made—or once a reporter Some stakeholders may presume that a nificant amount of disruption and potential calls—it’s unlikely that you’ll be able to stop bankruptcy filing means the company is confusion. a story from being written. It’s also unlikely going away, so the mes- As with any crisis situation, stakeholders that there will be an opportunity to insert saging on the filing day can forgive corporate mistakes or trans- any balance nor the ability to provide con- should clearly articu- gressions, provided the company responds text, so the communications strategy must late how the business appropriately, but they also possess long focus on preparing for direct communica- will operate going for- memories for botched or nonexistent re- tions with the impacted stakeholders once ward and how the re- sponses. Decision-makers and executive the story runs or the disclosure is made, structuring will enable teams facing a crisis must not only think rather than simply trying to manage a story. the company to contin- and act quickly, but also think and act stra- Targeted stakeholder communications ue to serve each stake- tegically. Preparing the communications around holder group. The primary goals of crisis management a bankruptcy requires developing a game Recommended strat- Phil Denning are to limit the damage, allow all hands to plan for each stakeholder group: employ- egy: When you don’t return to focusing on the business, pre- ees, customers, vendors, suppliers, land- have all the answers serve your company’s relationships and lords, creditors and shareholders, among people want, it’s helpful to communicate reputation and establish a foundation for others. Each company may have distinct the process you will undertake. Focus- recovery. These goals all apply to manag- stakeholder groups specific to their busi- ing the discussion on the process and key ing communications around a bankruptcy ness, so it’s important to take the time to milestones will help to guide the commu- filing. map out the various groups, understand nications. Preparing a detailed rollout plan Companies in crisis are most effective what their likely questions or concerns will with tailored communications materials at regaining the public’s trust when they be and align on what messaging will be de- that can be immediately cascaded through- explicitly communicate the precise steps livered. out all communications, internal and ex- they’re taking to address the issue and The messages should be consistent across ternal is key to managing announcement actively demonstrate that these steps will all communications. However, the areas of day. Having the materials prepared and lead to resolution. Fortunately, an in-court focus or emphasis will vary by stakeholder shared with the appropriate members so bankruptcy process typically has a struc- group. that they can provide as much information tured process with milestones that can be Recommended strategy: as you prepare and insight into the process as possible will leveraged to communicate with key stake- for a potential bankruptcy filing, first cre- provide comfort that the company is on the holders. ate a stakeholder map that enumerates the right path. The rumors start early various stakeholder groups, how they will Leveraging milestones in the process A publicly-traded, reporting company be impacted, the role they will play in the There will be certain court-driven mile- will likely see rumors speculating about a process, any particular issues or challenges stones during the bankruptcy process that potential bankruptcy filing well before a fil- specific to that stakeholder that should be will provide the opportunity to proactively ing is made. The speculation can be sparked considered, the frequency of communica- communicate with certain stakeholders. by a filing including a “going concern” tion during the process, who will commu- Whether it’s the court approving First Day warning, the announcement of a process to nicate with the stakeholder group and what Motions, the approval of DIP financing, review of strategic alternatives or even the the overall communications goal or objec- the requirement to issue notice to employ- disclosure of a potential bankruptcy among tive is when engaging with that stakeholder ees of potential job losses under the WARN the options being considered. group. Act, or sharing the timeline of a 363 Sale The media frequently writes stories about Messaging on filing day bid procedures are all opportunities to en- companies hiring financial, legal or con- While it’s difficult to manage the poten- gage with your stakeholders, educate them sulting advisors that may have bankruptcy tial rumors or speculation of a potential on the process and reinforce the messaging experience. Unfortunately, these stories are filing, a silver lining to those difficult days on how this process will result in a compa- typically very brief and do not provide a is that when you need to announce a filing, ny better positioned for the future. platform for providing context. These ru- most stakeholders won’t be surprised by Recommended strategy: The company, in mors or stories will trigger a series of ques- the announcement. collaboration with its legal and communi- tions from internal and external stakehold- The structure of the filing—a “prepack- cations teams, should prepare a timeline of ers, but the company may not be able to aged” or “pre-negotiated” reorganization events that will unfold over the course of directly answer all the questions immedi- plan, a 363 Sale with a Stalking Horse the bankruptcy process. The structure of ately. This may force difficult conversations bidder—each have communications chal- earlier than planned, leaving the company lenges and messages to focus on. Once the _ Continued on next page

22 JANUARY 2021 | WWW.ODWYERPR.COM CRISIS AND BANKRUPTCY ture after completing the process. require implementing a proactive commu- _ Continued from page 22 Recommended strategy: The reputation- nications program, showing progress over al overhang from a bankruptcy may take time. the filing will drive the types and timing of time to fade, and rebuilding credibility and Phil Denning is a Partner at ICR and head the events. The court’s approval of the First goodwill will not happen overnight. The of the firm’s special situations group, advis- Day Motions is the first opportunity to resetting process will take time and will ing clients on a range of crisis issues.  communicate some good news. The com- munications team should develop a plan to proactively communicate what these mo- COVID AND LONG-TERM CARE tions mean to the impacted stakeholders. _ Continued from page 20 meet the needs of an aging America into Leveraging milestones in the process is a the future. key first step in resetting the narrative. Nursing home funding from both Medi- Given the positive prospects for a vac- Resetting the narrative care and Medicaid have been declining, cine, we’ll likely move beyond the pandem- A bankruptcy filing is similar to other making it increasingly hard to maintain ic in 2021, but the lessons learned along the crisis situations in which the company will quality standards, even without the expo- way, especially by those in the crosshairs of need to reset the narrative around itself fol- nential added strain of a pandemic. Part the crisis, like the long-term care profes- lowing the event. While filing bankruptcy of telling the profession’s story must be sion, should be studied and embraced by can be very painful and disruptive, it can sharing both how it rose to the occasion all. allow a company to de-lever the balance of COVID and what policy changes and Michelle Ubben is Partner and President  sheet, find a new owner, close stores, rene- investment are needed for the industry to at Sachs Media. gotiate leases or obtain financing against assets that are difficult to finance outside of THE POWER OF TRUST bankruptcy. _ Continued from page 16 the events of 2020 made clear, when trust Properly positioning the go-forward, re- breaks down in any one of these areas, structured business that will emerge from is going to think this leader doesn’t care connections fall apart. Never underesti- the bankruptcy filing is an important phase greatly for his people. mate the power of trust—and how it can in resetting the perception of the busi- The glue that holds it together impact your brand if gained or lost, partic- ness. Whatever path the company takes to So much goes into building trust: exud- ularly in times of crisis. emerge from bankruptcy, it should look ing credibility and consistency, being trans- Donovan Roche is Vice President of Havas for opportunities to communicate to the parent and truthful, showing vulnerability Trust, the crisis communications practice of key stakeholders how the company will be and accountability, expressing empathy Havas Formula, named one of America’s stronger and better positioned for the fu- and compassion, and much more. But, as Top PR Agencies by Forbes in 2020. 

WWW.ODWYERPR.COM | JANUARY 2021 23 FEATURE Predictions for PR agencies in 2021

Why 2021 is shaping up to be a banner year for the mergers and acquisitions landscape within the public relations world. By Art Stevens and Rich Jachetti

here’s no denying that COVID-19 has ing. As a result, the money will flow as the • Firms will increase the pace at which turned the world upside down. Our economy begins to rebound, and agencies they are diversifying their service offerings. Tpersonal and professional lives are will experience a banner year. We believe it For example, earned media will eventually dramatically different now. The pandem- could even be much better than 2019 (right take a back seat to more ic has forced companies in every industry before the pandemic hit). robust, quantifiable of- to quickly pivot and reevaluate how they Here are some other trends we expect to ferings such as paid, conduct business—and how they can carry see in 2021: searched, owned and on in a smarter, more efficient and resilient • More clients than ever will turn to PR inbound, and of course, manner moving forward. agencies for the value they generate. all things digital. These Global crisis or not, The Stevens Group • There will be more acquisitions as PR services will replace predicts that 2021 will be a banner year for agency owners start to see the value of be- earned media as the PR agencies, as well as for mergers and ac- coming part of larger organizations that cash cow that will drive quisitions. can help them grow faster than they ever PR agency growth in Despite the devastation COVID-19 and would have on their own. They will also 2021 and beyond. Art Stevens current economic uncertainties have had consider this step to help generate business The bottom line on many organizations this year, more PR and take administrative and back-office Agency leaders must agencies than you may realize have actually nuisances off their hands. continue their proac- had good to outstanding performances in • Buyers will come from new ranks. For tive, aggressive efforts 2020. In fact, several folks in the industry example, mid-size PR agencies that want to in the form of 2021 we’ve had conversations with recently say expand their bandwidth and services will strategy initiatives and they see increasing opportunities for com- acquire smaller firms, and the criteria will plans—stabilizing and pleting deals in 2021. be to achieve greater critical mass; amass taking care of employ- A recent SearchEngineLand article stat- complementary services and niches; repre- ees, connecting with ed: “While 2021 still holds some economic sent in markets they’re presently not in; get clients and providing uncertainty, digital marketing leaders indi- new and valuable clients; and, recruit new reassurance to keep vi- cate that their agencies have been remark- management personnel that will redound tal services going, pre- Rich Jachetti ably resilient, according to a fall survey to everyone’s benefit. serving as much of the of 167 global marketing leaders who use • New categories of buyers will jump into current business as possible and observing its services. The findings show that most the world of acquisitions: More and more the competition for opportunities to suc- agencies will finish 2020 with higher annu- private equity firms, family offices, con- ceed throughout the pandemic recovery al revenues than in 2019.” sulting practices and ad agencies will be stages. Of course, while those PR agencies whose jumping into the world of PR agency ac- Ultimately, this approach will help boost niches are restaurant and travel/tourism quisition. their odds of maintaining a better balance took pretty big hits—many of their clients • There will be more roll-ups. What does and shaping their future as we begin to either terminated their relationships, sliced this mean? PR agencies will sell part of gradually come out on the other side. their budgets or went on leave—many re- their equity to outside investors and, in re- The Stevens Group is deeply involved port that many of their budgets are return- turn, receive the capital to acquire agencies in helping to establish niche roll-ups and ing, and they believe there’s an end to the and reach a specific size to have a liquidity working with private equity firms to ac- frustration is in sight. event. We believe acquired agencies will complish this goal. In fact, we believe The Stevens Groups predicts that airlines, also benefit from this “double-dipping.” we’re taking the lead in bringing more cruise ships, tourist destinations, resorts CEOs of mid-sized agencies will use this private equity into the PR agency/market- and other categories are gearing up for a mindset to grow their businesses at a faster ing communications world and educating better 2021, particularly during the second rate to become an overnight powerhouse. such firms on the benefits of investing in half of the year. • PR agency budgets will increase expo- it. Within five years, you’ll see further con- So, yes, the pandemic will continue to nentially because of the pent-up inactivity solidation of PR agencies with new players. influence the deal market over the next 12 for much of 2020. PR is now considered a growth industry months. The good news, however, is that • PR firms will continue to diversify to by investors, and we predict that, in time, we’re observing a surprising level of opti- stay in the game. As we noted in a previ- there will be a scarcity of qualified PR firms mism. ous article, it’s no longer fashionable to put available for acquisition. Emerging from the cocoon all of your eggs in one niche. If you’re in You heard it here first. In 2020, while there has been a lot of the travel space, consider exploring simi- Art Stevens is Managing Partner of The pent-up activity, we expect that many lar niches like consumer products. Those Stevens Group and Rich Jachetti is Senior agency clients will begin to come out of agencies that are more diversified and in- Partner at The Stevens Group, PR agency their cocoons in 2021 and once again start crease their bandwidth tend to weather a mergers and acquisitions consultants and spending on marketing, PR and brand- crisis better than niche firms. facilitators. 

24 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE 2020: A year in crisis that could fool Nostradamus

The events of this year have proven that the expertise of crisis national press corps, to present concerns of communications professionals will continue to be in high demand. insufficient staffing, preparation, safety pre- cautions and personal protective equipment should the virus medical crisis truly take By Thomas Butler root. Their prophecies all came to pass. few weeks back, I got curious: What to each other. As an organizational leader Only days earlier, our firm had also been were the French mystic Michel de preparing your team to be game-ready, con- activated by a regional micro-brewery ANostradamus’ predictions for 2020? sider what that city’s first responder man- whose staff member was among the region’s Each year, there’s generally a new documen- power and preparedness capability might’ve first positive cases, with their county health tary presenting his vague predictions 500 been if two simultaneous terror attacks department’s public disclosure only hours years ago of cataclysmic events that would were not located together. Like a tsunami, it away and media conjecture at a frenzy. unfold in our present day. would’ve likely overwhelmed the resources As we researched, trained and prepared Given the sheer number and magnitude at hand. that client’s public remarks, our agency was of 2020’s global emergency events, pin- A long-time client, who led a $13 billion simultaneously tasked pointing at least some of what the globe pension fund but also had a para-military with announcing New is presently dealing with should’ve been a background, would always preach—to his York City’s first medical no-brainer for someone with his visions. team and in the bylined articles on which first responder to be- While interesting, the articles and videos would collaborate—the need for organiza- come infected with the I found were nothing more than so-called tions and their leaders to always be ready, insidious virus. That cli- “news items” from unrecognized sources, prepared and capable to effectively manage ent, the EMS, wanted to mostly seeking to bend 500-year-old pre- the potential for two simultaneous crises. get the news out to com- dictions to support an agenda or conspiracy To him, this was a real scenario. 2020 is the municate the dangerous theory they’re peddling. proving ground. nature of being front line Thomas Butler As the year concludes, it’s human nature The 16 years working regularly with this workers, in a push for to wonder if he—or anyone else—did and client, a highly adept field general, was per- better resources to protect lives. could foresee what’s going on. It’s abundant- haps much better guidance and game day As news cycles boom and bust, the EMS ly clear that America’s people, government, preparedness for managing a 2020-styled announcement thankfully quenched much businesses and non-profit organizations feel crisis or even the most telling of Nostrada- of media’s appetite for the brewery virus sto- claustrophobic, trapped and victimized by mus’ poetic quatrain predictions. ry. That consumer brand’s crisis, while still the COVID-19 crisis and all it has wrought. For our agency, which is used to guiding needing to be addressed, was relegated to It’s a crisis bubble under which much of our clients through major crisis situations and second-tier news in a media market of over society is trapped and against which many pivoting to a positive reemergence, I’d esti- 15 million consumers. For competitive PR feel powerless, with many organizations mate we were tasked with no less than 15 folks, and for both clients, this was the best and their leaders being pushed to the limit. dire business and reputational crisis situa- positive outcome. For my industry colleagues, specializing tions over the pandemic period. We likely As the crisis field generals managing the in crisis communications, we’re all quite offered counsel to a dozen more. message of two important news events, we used to—and adept at—managing corpo- Such a rising tide for emergency reputa- passed the test, successfully effectuating si- rate reputations and the playbook of public tional and communications guidance illus- multaneous crisis situations, in one case el- actions to take, when serious trouble strikes. trates the pressure cooker that business and evating the news and the other deflating it, For leaders of business or even govern- organizational leaders were forced into this as the media’s hunt for news of the growing ment, periods of stress and trouble can be past year. contagion was taking over news cycles. an opportune time to demonstrate true Last January, when life was simpler, a not- Who could have expected that we would leadership qualities that will matter most ed clinician came to us to address an attack now be in 2021 looking back in this man- and stand out when we eventually emerge by a newbie freelance journalist with an ner? from the health and economic crisis. agenda. Our client, advised by prior coun- In a major crisis, organizational leaders Steering through a crisis or two sel that he had nothing to lose by taking the can certainly crack under intense stress and Long ago, I believed I knew a fair amount interview, had by then recognized his repu- pressure, and yes, lose their capacity to ef- about this. In the first dozen years of my tation and business were at stake. fectively function and provide the vision PR career, I’d worked on crisis control and With our guidance, the half-baked story expected of them under normal circum- messaging matters pertaining to countless withered on the vine, allowing for a rapid stances. high-profile litigations, federal investiga- pivot to proactively build the client’s brand That is why the skill and capacity of the tions, prosecutions, RICO cases, mergers instead. Those were simpler times. leaders of our industry, adept and trusted and acquisitions, new product rollouts and Before the ides of March in crisis communications, will continue to even the painful events of the World Trade Right before Fauci became a single-name be in demand. This industry’s capability to Center terrorist attack, as spokesperson for phenom, like Cher, Sting or Bono, the But- demonstrate talent and courage under fire, New York City’s Firefighters union, as that ler team was immediately activated on the in these uncertain times, will help write the department lost 343 brave souls on 9/11, communication front lines, with two prom- history for how the story of 2020 will be while effectuating the largest civilian evac- inent medical first responder groups. recorded and recollected for centuries to uation on U.S. soil. In early March, the FDNY Emergency come. Let’s look ahead and look forward to While generally considered one event, the Medical Service union, with the New York a dynamic 2021. New York terror attacks were, in fact, two State Nurses Association, organized a ma- Thomas P. Butler is President of Butler As- coordinated strikes, albeit at sites adjacent jor media briefing for the New York and sociates Strategic Communications. 

26 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Ten reasons to get a PR agency valuation There are a number of circumstances when it becomes beneficial for PR agency owners to have a valuation of their firms performed are many intangibles that impact the ulti- by a qualified outside advisory organization. mate valuation, for example, top- and bot- By Rick Gould tom-line trends, sudden loss of major cli- ents, death of an owner who’s a rainmaker, was recently called by a prospective sell- made by a buyer for your firm. a key VP leaving and taking a major client er who asked for advice on the value of Partner buy-in. When adding new part- and so forth. Iher firm. She was told by a competitor of ners to the firm, knowing your company’s Here’s what I recommend my firm that she should simply double the worth is necessary in order to ensure that • Connect with the person who may do annual fees, assuming her bottom line was your partners have appropriate and fair fi- the valuation. at least 20 percent. What he didn’t ask her duciary responsibility within the organiza- • Ask for his or her education credentials, were a series of questions needing answers tion. such as certification in valuations, teaching and detail in order to fairly and accurately Partner buyout. In order to ensure a fair valuations at the graduate level etc. value her firm. There are at least ten differ- transaction takes place when a partner buy- • Ask for his or her cost range. ent items needed to value a firm. He asked out takes place, knowing a firm’s value is • Ask how long it takes to do the valuation for none of these, and only shared his illu- key, especially if the partner is retiring or report. sionary model for valuation. moving on to her/his next chapter of their • Ask for his or her Contrary to the belief of many prospective career. references. sellers, firms are not valued at a “multiple of Partner split-up. When firm partners • Call the references net revenues.” split up and potentially divide firm assets, and ask the following: I’ve been valuing PR firms for more understanding the value of your firm is im- Was there value? Was than twenty-five years, initially as the CPA perative, especially in a contentious split- it timely? Did they re- firm for many seller firms, and then since up, which is often the case. ceive high-quality ser- I started my own M&A advisory firm, Potential merger of two or more firms. vice? Was the cost in Gould+Partners, in 2001. Valuing PR agen- A firm valuation is a valuable resource to line with the quote? cies is a complex process. It takes financial have on hand when considering the merg- If you have a need for Rick Gould expertise, knowledge of the M&A market- er of multiple firms. Again, knowing the a valuation, do your place and an understanding of how buyers value of your firm will help to ensure that a homework. Interview the firms that provide create offers/term sheets. fair and reasonable transaction takes place this service, specifically the person who will There’s no exact science in valuing a PR should the firm merge with another firm. do the valuation. Determine which firm and firm. Every valuation is different. PR is a It will save time and cost if the valuation is individual will give you the highest quality business in which both actual financial already in place. of service and product for a fair price. performance, recast for many adjustments Growth plan. Having a comprehensive Rick Gould, CPA, M.S., J.D., is Managing and several intangibles, will determine val- firm valuation can greatly help making ben- Partner of Gould+Partners. His new book, ue. Items such as relationships with clients, eficial business decisions on a day-to-day “Exiting Your Business The Right Way,” is depth of second tier of management, spe- basis. It can also provide valuable informa- available to PR firm owners at no cost. cialties and fee levels may also impact value. tion and insight when large and small op- There’s generally an element of subjectiv- portunities for growth come along. PR brief ity in valuing a firm, but there certainly are Borrowing power. Any substantial loan objective rules and guidelines that a profes- request may require an independent valu- Profile Advisors handles sional who values PR firms should use. In ation. Whitebox’s challenge to LG addition, there’s extensive review work per- Estate planning. When organizing your Profile Advisors is handling Whitebox Advisors’ formed prior to doing the actual valuation estate and creating a succession plan for effort to block LG Corp.’s plan to spin off some busi- report. Every PR firm has its unique com- your business, it’s important to have an ac- nesses into a new holding company. ponents. curate business valuation on hand. This will The New York hedge fund claims the scheme fails to address LG’s “most pressing issue, which is the There’s no cut-and-dried formula for help you with tax planning and assist you in unprecedented discount at which the company trades valuing a firm. determining who should ultimately inherit relative to its assets, and accordingly, inferior return Hiring a qualified outside organization to your financial interest in the firm. Valuation to shareholders.” perform the valuation is well worth the in- for an estate plan is very different than valu- Whitebox in its Dec. 14 letter to LG’s board, said the vestment required to complete them. While ation for a sale of the firm. decision to proceed with the spin-off reflects poorly on LG’s corporate governance. “Despite clearly favorable having a thorough understanding of your Divorce. Whether a divorce is amicable alternatives, the board has unanimously approved a firm’s value is a good idea, there are several or not, knowing the worth of your organi- plan that, in our view, sacrifices minority shareholder specific circumstances when it’s particularly zation is a safe bet when you go into negoti- return in order to resolve a family succession issue.” beneficial to get an accurate PR firm valu- ations. Understanding how much the busi- Whitebox, which has $5.5 billion in assets under management, is a long-term shareholder of Ko- ation. ness you worked hard to build is worth can rea-based LG. Establishing a baseline for a “build to help ensure that a fair divorce settlement is The hedge fund said it has repeatedly sought to sell” strategy. Today’s valuation is your reached, especially if the two owners split- engage LG’s board and management team “in a con- starting point. ting up are married. structive, private manner over the past two years” Potential Sale. When contemplating put- There’s no “rule of thumb.” Every valu- and is extremely disappointed that its feedback and viewpoints have been dismissed or ignored. ting your PR firm on the market, knowing ation is different. There are many moving Profile Advisors’ Greg Marose, Bela Kirpalani and how much your firm is worth can help you parts. There are items that may add or sub- Charlotte Kiaie represent Whitebox. tremendously in understanding the offer tract from the calculated value. And there

28 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Calibrating crisis responses in the disinformation age The post-truth era has rewritten the crisis playbook, making it critical for leaders to have a scalable response plan handy when their brands or reputations are attacked. By Matt Conroy he incremental condensing of the the next trending topic. sure your response is consistent across all news cycle that’s taken place over the The breathtaking speed at which a cri- of your platforms, including your corpo- Tlast 30 years has changed the way or- sis can metastasize has resulted in a ten- rate website and social channels, and that ganizations think about crisis communi- dency for corporate communications de- it’s accurately reflected cations. Starting with the rise of 24-hour partments to maintain a near permanent in any talking points cable news in the 1990s, then spurred on state of hyper-vigilance. Breaking news your spokespeople may by the rapid expansion of the Internet, the alerts, slick social monitoring tools, ready- be using. advent of electronic media platforms and made crisis protocols and easily adaptable Perhaps we’ll see less finally the proliferation of social media, the standby statements are ubiquitous parts of disinformation and a “half-life” of a standard corporate crisis has today’s crisis communications toolkit, en- somewhat less frantic progressively shrunk. Situations that once abling companies to leap into action quick- media environment in might have taken days—if not weeks—to ly before things spiral and they appear un- the post-Trump era, build, simmer and boil over might now ex- responsive or uncaring. but it’s hard to imag- plode and quickly diminish in the space of But having the tools to respond quickly ine the genie being put Matt Conroy several hours. doesn’t mean that a quick response—or back in the bottle. The The Trump era might be thought of as even any response—is necessarily the best ever-shrinking news cycle can be a dou- the ultimate phase in this evolution. As course of action in a crisis. Crisis situa- ble-edged sword, with crises tending to cut the news media have scrambled to keep up tions come in all stripes, from an ill-ad- quickly, but not always deeply. Having a with the Tweeter-in-Chief, financial, per- vised tweet to an executive resignation to scalable crisis plan handy and maintaining sonal and political crises that might have job cuts, and in the social media era they perspective are the keys to calibrating the doomed a more reticent president have fiz- can disappear as quickly as they surface. right response. zled out like wet firecrackers. This is due, So, what guidelines should leaders keep in Matt Conroy is Senior Vice President at in part, to the inability of the news media mind when deciding when and how to re- Stanton PR and Marketing.  to focus on any one thing for too long, but spond? Keep it in perspective Trump has understood like no politician PR brief before him that in the social media age Investing in crisis response training and “crisis fatigue” can set in, meaning that few capabilities is wise but avoid overreacting. PR firms doing more with less scandals are long-lasting. Not every situation requires a full-fron- Managing crises in an age when print tal response. There’s a marked difference Not only do marketing professionals say they’re do- ing more with less these days, they’re also trying to do media was still king was often more of a between a financial scandal that can send that on a playing field where the goalposts keep mov- marathon than a sprint. Investigative sto- shares tumbling and a dissatisfied cus- ing, according to a new survey released by technology ries tended to evolve more slowly but could tomer making your life difficult on Twit- and business research company The Analyst Syndicate also last far longer, extending for days or ter. Sometimes responding to information and events company SINC. weeks with intense focus from newsrooms. only serves to amplify it, so calibrate your Perhaps the biggest of the challenges that the 150 marketing pros surveyed face is the degree to which Accordingly, it was much harder to just response and understand the potential budgets overall are shrinking. On average, budgets turn the page. The default crisis communi- business, employee and social impact be- were down by 42 percent for the second half of 2020. cations strategy that grew out of the print fore deciding to act. Only two respondents said that their marketing bud- era was to mobilize all available resources, Correct the record gets had gone down by less than 20 percent, and 119 said that their budgets had shrunk by 40 percent or apologize, quickly fire/discipline those re- False or misleading information from more. sponsible and tell everyone what you were reputable media sources can spread quick- The move from live events to virtual ones is affect- going to do to ensure it would never hap- ly, resulting in a snowball effect that can ing how marketers are willing to allocate the budgets pen again. damage your brand and reputation if left that remain. Only 14 respondents said that tradeshows Today, much of this standard crisis unaddressed. But there’s a vast difference and conferences were a major focus in their budgets. On the other side, 29 say they are prioritizing such dig- playbook still holds true, especially for between a keyboard warrior with a small ital assets as white papers or research, and 57 named far-reaching reputational emergencies or following stoking outrage on Twitter and digital marketing as the primary way they’re spending cases of serious financial malfeasance. But an exposé by an investigative reporter at their marketing dollars. with so many channels for disseminating the Wall Street Journal. When needed, cor- While a third of those surveyed said they were working on new products and marketing segments, information and such a limitless well of rections should be negotiated on a one-to- most added that they didn’t have the go-to-market outrage on all sides of the ideological spec- one basis with reporters and editors, not funding necessary to launch. Thirty-three percent of trum, what might once have passed with- hashed out in the open by executives on them said that they have less than half the budget that out notice is today far likelier to balloon social platforms, which may only serve to they feel is necessary to succeed. quickly on social platforms, migrate to sec- burn bridges. In addition, a high level of uncertainty is making Maintain consistency marketers’ jobs even more difficult. Almost half (48 ond tier electronic outlets, and potentially percent) said they were uncertain about the economy make their way into mainstream regional Gather the facts before responding. In a and the course of the pandemic, with 26 percent add- or national media. On the other hand, the crisis, it is better to be right than to be fast, ing that another worry was how their competition may garden variety crisis may be prone to dying though speed and accuracy are both im- be responding to COVID. a quicker death as the crowd moves on to portant. And when you do respond, make

30 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Conservative media landscape enters 2021 divided Trump supporters are ditching Fox News, creating an opportunity for once-obscure right-wing cable outlets to capitalize on a growing demand among viewers who seem to care less about being informed than having their fringe political views confirmed. By Jon Gingerich ox News is facing an identity crisis. In Cavuto cut off a live White House press dent’s lead and migrate to channels with what became one of the most unlikely conference after Press Secretary Kayleigh unabashedly pro-Trump views. Fdevelopments in a year brimming with McEnany made unfounded allegations that In some ways, it appears the political cli- surprises, the most-watched prime-time Trump’s defeat was the result of widespread mate in post-election 2020 has cleaved the cable network—long criticized for being a voter fraud. Two days after that, a clip of Republican party in half: in one camp are mouthpiece for the Republican party—is Fox News anchor Sandra Smith went viral garden-variety conservatives who appear experiencing a falling out with pro-Trump after she was caught on a hot mic mocking either happy to move on after Trump or audiences. a guest who’d expressed disbelief that Biden otherwise see his defeat as a referendum on The trouble started on Election Night, had clinched the election. his policies; in the other camp are dyed-in- when the network’s decision desk project- the-wool Trump loyalists who apparently ed before any other mainstream cable news refuse to accept that Trump lost. outlet that former Vice President Joe Biden In response, a few media outlets—name- had beaten President Donald Trump in Ar- ly, Newsmax and One America News Net- izona. In the following days, Fox joined the work—have positioned themselves as the chorus of networks in reporting the elector- alternative to Fox, and now see an opportu- al vote-based projection that Biden had won nity to increase market share by essentially the 2020 presidential race. echoing far-right consumers’ ignorance, in- These simple judgment calls infuriated In response, Trump turned to Twitter, cluding peddling outright conspiracy theo- Trump and elicited backlash from Fox’s where he wrote that Fox “forgot the Golden ries related to the 2020 race. MAGA base. Yet the network continued to Goose” that made the network successful. Newsmax nets new viewers kneecap Trump’s baseless claims that he’d Declarations of a Fox boycott ensued across Perhaps no media outlet stands to cap- won the election—“by a lot,” in his words— social media among swaths of Trump sup- italize on the vacuum left by Fox in the when, a week later, Fox News host Neil porters who said they’d follow the Presi- post-election media ecosystem than News- max. The Boca Raton-based network, which was described by journalism nonprofit Poy- nter Institute as “comfort food for staunch Trump supporters,” currently appears on about 70 million cable boxes around the country and projects to add another 10 mil- lion by the end of 2021’s first quarter. The network’s programming strategy, os- tensibly, is to provide an alternative reality for MAGA supporters who believe Trump was the true winner of the election. As Newsmax host Greg Kelly said on the air shortly after the race: “President-elect Joe Biden? I don’t think so. I just don’t think so. It doesn’t look right. It doesn’t sound right. It doesn’t feel right. And it’s not right.” It appears to be working. According to media and marketing publication Media- Post, Newsmax’s viewership skyrocketed in the weeks following the election, pull- ing in a Nielsen-measured 429,000 aver- age prime-time viewers for the week end- ing November 23, more than 10 times its third-quarter average. The company report- ed in November that its news app saw three million downloads within the last month alone. OANN: from obscure to obscurantists One America News Network is another once-obscure network that appears poised to poach would-be Fox viewers through a

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32 JANUARY 2021 | WWW.ODWYERPR.COM CONSERVATIVE MEDIA LANDSCAPE _ Continued from page 22 according to a November CloudResearch. reactionary voices that cater to far-right com poll. audiences may eventually spill over into a Angelo Carusone, President of media modest migration of talent that eventually seemingly endless stream of pro-Trump watchdog Media Matters for America, told dilutes Fox’s political power. content as well as far-fetched conspiracy O’Dwyer’s that Fox’s business model is less “Fox has decided that it wants it both theories. threatened by any direct competition from ways,” Carusone said. “They want to attack The San Diego-based broadcaster, which Newsmax and OANN than those networks’ Biden and do all the partisan stuff, but I in May was described by The Atlantic as potential ability to build their brands on also anticipate we’re going to see a lot more Trump’s “favorite cable-news network,” small flare ups that could potentially chip fact-checking and corrections from their employs hosts who’ve reported on the Piz- away at Fox’s audience—and roster of tal- opinion people on things they would’ve let zagate hoax as well as conspiracy theories ent—over time. go in the past, not because they want some surrounding the murder of DNC staffer According to Carusone, Fox’s revenues kind of balance but because a lot of it is Seth Rich. The low-budget network, which don’t come primarily from advertising but straight revenge. It’s personal. They’ve been doesn’t subscribe to Nielsen’s TV ratings from the hefty carriage fees the network attacked pretty relentlessly and they have but is available on DirecTV as well as via charges cable operators. Arguably, if Fox nothing to lose, so I think you’ll see a lot subscription on most streaming devices, doesn’t have an engaged audience it’s hard more of this sniping and flare ups between has earned a “low” rating by media bias re- to convince cable companies to pay those Newsmax and Fox. They’re going to be a bit source mediabiasfactcheck.com, based on fees, but one of Fox’s better-known secrets more antagonistic.” “far-right bias, lack of sourcing, promotion is the unusual inertia of its audience: people “These little fires we’re seeing aren’t going of conspiracy theories, and propaganda as who watch Fox typically do so for hours on to let out, and they’re almost certainly going well as numerous failed fact checks.” end, from daytime news coverage through to elicit backlash from far-right audiences,” OANN on Nov. 12 published a news seg- the opinion shows at night (this is why Carusone continued. “The news people at ment titled “Dominion-izing the Vote,” hosts come and go with little change to the Fox will do these one-offs that will inflame which interviewed a former admin. of network’s ratings). the far-right, and of course, Newsmax will QAnon-linked website 8kun—referred to Most likely, Carusone said the greatest capitalize on every one of those moments. in the segment as a “cyber analyst”—who long-term threat to Fox will be from a per- Anything they can do to inflame their au- baselessly claimed that voting machines spective of political relevancy. Newsmax is dience and intensify their base will only made by electronic voting software com- willing to put a lot of money on the table to make them demand more of the far-right pany Dominion Voting Systems may have widen its audience, and its ability to harness stuff you can’t get from Fox.” rigged the election, thereby “giving Biden a fraudulent win.” That segment, shared via Twitter by Trump, has hit more than a mil- lion views on YouTube. YouTube in November temporarily banned OANN for repeatedly violating its policies by posting misinformation regard- ing COVID-19. The 2020 presidential election has proven to be a boon for media outlets specializing in misinformation. According to News- Guard, which rates the reliability of news and information sites for brands, right- wing political blog The Gateway Pundit, one of the best-known political conspiracy sites, saw engagement spike by 81 percent in the weeks after the election. Viewership at Fox News, meanwhile, has been in a rare tailspin since Election Day. Fox mainstay Tucker Carlson—who nor- mally rules among prime-time cable offer- ings—fell behind CNN’s Anderson Cooper the week after Election Day in the coveted 25–54 age demographic, and Fox’s daytime viewership in the weeks following Election Day dropped 32 percent, according to Niel- sen. Given this sudden sea change, one might wonder what we can anticipate the multi-billion-dollar right-wing media land- scape to look like in 2021, in a political environment where nearly three-quarters (72 percent) of conservatives now believe Trump was “cheated” out of the election,

WWW.ODWYERPR.COM | JANUARY 2021 33 FEATURE Crisis management: The full swing In order to be successful, companies must begin embracing the fact that crises are inevitable. Today, knowing how to properly manage these multi-part affairs from preparation to follow-through is a key to success. By Emigdio Rojas

et’s assume, for a moment, that dealing sonnel been trained in how to handle crisis careful thought is still a must in ensuring a with a crisis is like hitting a tennis ball. situations? Is there a crisis manual in place? good response. LWhen it comes to your court, you strike Do you regularly revisit your plans to en- The follow through: setting up for con- it away, working to ensure it lands well on sure they’re adapted to the current reality? tinued success the other side. And when—not if—it comes If not, your backswing may need work. In tennis, a swing doesn’t end upon con- back, you work to ensure you can do so This issue is compounded by the chang- tact with the ball—the follow through is ev- again. Tennis balls are inherent to the game, ing expectations society has of companies ery bit as important to ensuring it’s a good just as crises are inherent to doing business. and leaders. Today’s companies are vulner- hit, that the ball lands as expected and that But as any experienced tennis player able, as they’re under constant citizen scru- the player is ready to hit again. knows, the game is about much more than tiny. Furthermore, their CEOs are expected In the world of crisis each moment of contact with the ball. to do much more than lead a business; now, management, this in- In this sport, the concept of the “full they’re expected to be fully transparent, cludes elements such swing” is commonplace. Aim, stance, grip, stand for a cause and genuinely work to- as post-mortem dis- weight distribution and follow through are ward public good. cussions on the crisis all critical components of ensuring not only These new vulnerabilities and demands response, tracking best that you hit, but that the ball goes to the make careful communications even more practices and identify- spot you are aiming for—and that, once you important, as they require intelligent po- ing ways to improve for have hit the ball, you’re in a good position sitioning and reputation management. the future. What did the to hit it again, if need be. However, these efforts also create a crucial crisis teach you? What Crises are similar. When a company treats reputational “shield”—or, to extend our new processes or tools Emigdio Rojas it as a single moment, it doesn’t put thought metaphor, provide a very high-end racket— can you bring in? And and effort into the backswing or follow to use in the event of any crisis. In short, how could you do it better in the future? through, missing an opportunity to yield they allow the company to use its CEOs and Then, share this information with the better results from their efforts, or possibly its own reputation as an asset. relevant actors in the company, whether even circumvent a crisis before it begins. Even so, crisis management remains key. through a reeducation program, an update What, then, is the anatomy of a full swing Even a top-of-the-line racket is not very to the crisis manual or a simple meeting to in crisis management? helpful for stopping a ball if it’s not swung discuss these lessons with those who might Watch the ball: situational awareness well. We all must be ready to swing. have a different perspective. While not a part of the swing itself, The forward swing: moment of impact This is a critical part of the crisis manage- “watching the ball” is crucial to ensur- Once a crisis is identified, it’s time to ment process, as it’s what allows for contin- ing you swing intelligently. It means be- swiftly gather information and make quick ued improvement. The crisis may be over, ing aware of the situation on the court so decisions. Evaluate its potential impact and but the game continues. When the next ball you can best predict your opponent’s next examine what it would take to resolve it comes your way, you want to be ready to action. This is exactly what all companies now, before it grows. Also implement im- send it flying. should be doing constantly, as it’s much mediate Active Listening efforts to better Emigdio Rojas is Chief Executive Director easier to hit a ball you see coming. Crises track its evolution and the public’s response in LLYC’s Miami office.  can—and in today’s world, must—be antic- to ensure you have all the information you ipated. need to hit the ball cleanly. PR brief In business, watching the ball means com- During this time, transparency, consis- mitting to issue mitigation rather than just tency and speed are essential. Society no Report slams ‘polluted PR’ managing crises as they appear. This means longer tolerates any amount of ambiguity, ExxonMobil, Chevron, Shell, Dominion Energy, carrying out issue mappings, planning for and a single bad incident has the potential American Petroleum Institute, Exelon and other lead- likely scenarios and using predictive ana- to turn into a global reputational crisis in a ing players in the fossil fuels business spend more lytics to track the flow of relevant conversa- matter of hours. You must be ready to share than $200 million annually in PR and corporate adver- tising to buff their image and spread misinformation tions. With today’s technology, it’s possible a clear, honest message that serves to dees- about climate change, according to a report from the to determine the sociopolitical landscape calate the situation as quickly as possible. Clean Creatives activist group. in a market or region, allowing ample time Just consider what happened with Unit- In its “Polluted PR: How Ad Agencies and PR Firms to decide which activities to take and come ed’s Flight 3411 incident; if nothing else, it Secretly Block Climate Action,” released Dec. 18, Clean Creatives cites FleishmanHillard, Edelman, to a consensus on how to handle current or serves as a good example of what not to do Weber Shandwick, Brunswick Group, Kivvit, BCW, future reputational issues. in a crisis. Hill+Knowlton Strategies, Ketchum, FTI Consulting Without this awareness, you’re just hit- You should already have a basic action and Singer & Associates among firms having ties to ting at balls blindly. plan in place, courtesy of your crisis man- the energy sector. The backswing: leading up to a crisis ual. It will provide the framework for your Duncan Meisel, Clean Creatives Campaign Director, said that when PR firms help the “fossil fuel industry Here, the backswing refers to all the set- response, but it shouldn’t stop you from pretend that it has ‘gone green’ or lobby against cli- up that goes into preparing a company and deeply considering the specifics of each mate action, they’re actively undermining our ability its executives to handle a crisis gracefully. current crisis. A crisis manual provides to confront the crisis.” For example, have your executives and per- valuable preparation and guidelines, but

34 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Out of crisis comes opportunity and reassure an already skeptical and con- Communications lessons we can take away from one of the most cerned public. historically challenging years on record. By Whit Clay and Jill Zuckman We must prepare companies to deal with misinformation on social media and to s we turn the page on 2020 and open underscored this when it shared that Amer- rapidly respond with the right messaging. a fresh chapter in 2021 with Presi- icans want to see companies commit to pay- Given the growing power that social me- Adent-elect Biden, a new Adminis- ing all employees a living wage (84 percent) dia companies hold in overseeing and reg- tration and a new Congress, it’s important and provide accessible grievance mecha- ulating content on their platforms, it will that companies take a close look at what has nisms for employees to report harassment be increasingly important that companies worked—and not worked—when it comes or discrimination without fear of retalia- and organizations have the ability to con- to the crises and issues of the past year. And tion (83 percent). It’s imperative companies nect with Facebook, Twitter, Google and it’s equally important that they prepare for dealing with these crises be able to provide others to address their the year ahead, which will bring new chal- action, not just words. And they need to concerns about content lenges—but also new opportunities—to have reservoirs of trust and goodwill from through the right leader- engage in a much different political, social organizations that are built over time and ship channels. and regulatory climate. not simply in times of crisis. In the face of these is- When the Stagwell Group provided the At no time was this more evident than in sues and others, Sloane capital for SKDK to acquire Sloane & Com- the wake of the murders of George Floyd, & Company and SKDK pany in February 2020, the fundamental Breonna Taylor and the many other Black recommend that all premise was that two strategic communi- lives that were taken and the national social companies and organi- cations firms working together, one with unrest that followed. Many in corporate zations reexamine their expertise in public affairs and the other America saw the need to step up and speak crisis communications Whit Clay in financial communications, would offer out against years of systemic racism direct- plans to ensure that they compelling growth opportunities. It would ed at their employees and customers. Diver- have the following com- enable clients to tap into experienced ex- sity, equity and inclusion communications ponents: effective moni- ecutives recognized for providing advice, became more of a priority and we expect toring tools that are able counsel and execution to address some this to continue. to identify issues in tra- of the most complicated and compelling In the coming year, we can expect cor- ditional and social media communications crises and opportunities, porate social responsibility to meld with that are potential risks; whether in public policy or the public mar- environmental, social and governance scenario updates with kets. initiatives. We see an increasing focus on message development Few of us could have imagined that just these issues among investors and expect informed by research weeks after beginning to work together, the Biden Administration will use the bul- and testing; effective pro- the COVID-19 pandemic and resulting ly pulpit and regulatory influence to insist cesses and protocols to Jill Zuckman economic challenges would prove that the that corporations act on climate, serve their enable quick action and premise for our combination was not just employees and customers responsibly and escalation within an organization; commu- speculative but, in fact, very real. And, just work to improve their governance practices. nication across all key audiences—includ- as companies had begun to manage their Pressure will also come from investors, as ing investors; and, finally, the right team of communications around those issues, they demonstrated by recent shareholder pres- external advisors—legal, financial, cyberse- faced a new and equally difficult challenge: sure on ExxonMobil to reduce its reliance curity, governmental and communications the demand to address systemic racism, on fossil fuels and increase investments in experts who have experience, relationships diversity, equity and inclusion in the work- clean energy. Grappling with these issues is and understanding to assist through a crisis place. This all occurred at a time of deep so- necessary—not just as protection during a or transformational event such as a merger. cial unrest when our divided country was in crisis—but because it’s the right thing to do We also recommend running tabletop the midst of a pivotal election. and it can also provide a compelling oppor- crisis exercises to put the crisis communi- While these macro issues captured much tunity to create value for stakeholders. cations plan and team to the test including of the media’s attention, there were many Misinformation that moves rapidly on so- the participation of external advisors so that other day-to-day crises facing companies cial media—and is observed and reported the group is not working together for the and organizations. If mismanaged, these by traditional media—is rapidly becoming first time amid a real, ongoing crisis. There’s events posed a significant threat to the rep- the most pressing threat to a company, its much to learn from these efforts and all utations and valuations of businesses. They leaders and employees. Society is increas- too often companies and organizations are could undermine their executives and em- ingly vulnerable to inaccurate information ill-prepared due to lack of practice. ployees, as well as derail planned or poten- and conspiracy theories that are not rooted In looking ahead to 2021, the words of tial strategic transactions. in fact. We need not look any farther than Benjamin Franklin ring true when in 1736 What are the lessons we can derive from the recent news around allergic reactions he advised Philadelphian’s facing the threat 2020? to the Covid vaccine to see evidence of the of fires that “an ounce of prevention is There’s both an expectation and insistence potential damage. When news leaked that worth a pound of cure.” Strategic commu- from employees, customers, partners and individuals in England had gone into ana- nications professionals should heed this ad- government officials that companies engage phylactic shock after receiving the vaccine, vice and make sure they are ready for the in a meaningful way on social issues such as the market shuttered and pharmaceutical year to come. race and economic fairness. A July 9, 2020 stocks dropped in early market trading. Whit Clay is co-CEO of Sloane & Company poll by Harris Insights and Analytics, one This required immediate action and re- in New York and Jill Zuckman is a Partner at of our sister agencies in the Stagwell Group, sponse to clarify the facts, provide context SKDK in Washington, D.C. 

36 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE How DIY is changing the MarCom landscape forever

Your clients are always just a click away from dropping you. MarCom is doing just fine The breakneck speed of change has been By David Rothstein great for my company, EIN Presswire. e’ve always heard that change and procedures and adapt to a new land- We’ve been leveraging a virtual workforce is good. But when it happens at scape. When these companies can’t do it all of gig economy talent with cloud services break-neck speed exacerbated by in-house or choose not to, they rely on out- for quite some time. It’s in our DNA. That, W combined with radically low pricing and a global pandemic, many of the challenges side expertise for help when needed. we face require us to be smarter, quicker What these growing new MarCom ser- proprietary distribution, is disruptive to and willing to do things differently. vices have in common is that they’re offer- our competitors. The good news is that technology has ing a pay-as-you-go structure. Not every- Sure, the MarCom industry is producing come to the rescue in so many ways. New one needs a full-time app developer. They some winners and some losers. But money platforms allow companies to reach out to don’t need a full-time person to do SEO or is just shifting around. Everyone still needs customers, vendors and beyond in an ef- graphic design. They can assemble teams MarCom. It’ll be inter- fort to carry on with business. as required. They can create a solid col- esting to see if these mar- At the same time, these platforms and laborative group structure that feels like a ket forces will pull these other technologies have brought increased team—a company. newly established skills global competition. Physical proximity no One of the most important things we’ve from these virtual col- longer matters. The cost of providing ser- seen is that many of the people we work laborative networks back vices has also fallen—and in many cases, with don’t come from larger companies, into the larger branded dramatically. where change is slow and getting things companies. Think about what’s going on in our world. done is difficult. They’re nimble, rising up In the end, what this all means is that if you’re not Public relations agencies get dropped and with learned skills based on client demands. David Rothstein replaced by an Upwork or Fiverr contrac- They tend to be more relevant to today’s in tune with the present tor with fresher ideas or adaptive skills. customer needs and market challenges— and the future, you and your company are a Clever clients realize they can learn how to and aren’t limited by industry group-think. click away from losing your clients because run their own Google Ads and write their Of course, they’re using Slack, Upwork, and they require a better, more efficient, less ex- own press releases. Google Meet, and all sorts of other cloud pensive way of doing business in order to Whatever your situation, employer, or platforms that make collaboration work stay competitive themselves. If you don’t employee, it’s time to rethink the land- possible in today’s distributed cloud-based adapt, you’ll lose your best employees and, scape. world. who knows … maybe to your competitors. Your future now involves services such as What these emerging collaborative work- David Rothstein is Co-Founder and Chief Slack, Upwork, Zoom and any number of groups offer are real efficiencies. They’re Executive Officer of EIN Presswire, which cloud-based communication and collabo- faster to adapt to market challenges because has become the go-to service for profession- rative work platforms available today, and their ears are closer to the earth. They have al communicators and organizations when on the horizon, reshaping tomorrow. a headstart in using the new tools and have they need to get their news in front of the me- dia, stakeholders, and the public in a modern Any one of your employees—or your- a cost structure less expensive than lon-  self—working from home, can network ger-established players. and affordable way. with copy editors, artists, voice talent, digi- Additionally, profound generational and tal editors or upload press releases into dis- workforce changes are at play reshaping the PR brief tribution platforms or manage their busi- social contract between the employer and Finsbury works Thoma Bravo’s ness through Google Sheets, QuickBooks the employee. The relationships are collab- $10B RealPage deal or pay bills through Venmo, TranferWise orative between gig economy workgroups Finsbury handles private equity firm Thoma Bravo’s and PayPal. Renting an office? That’s crazy rather than the traditional employer-em- $10.2 billion deal to acquire RealPage Inc. a real es- talk. The gig economy is taking over. ployee dynamic. tate software/data analytics company, in one of the Reasons to be optimistic about the future And finally, don’t underestimate how biggest leveraged buyouts of the year. For those in the MarCom space, there’s much these knowledge workers enjoy the The private equity firm is offering $88.75 for each of NASDAQ-listed RealPage shares, which is a 30.8 more than ample opportunity to survive, freedom of working from home. Home percent premium over its Dec. 18 closing stock price. grow, and even thrive. is wherever their computer is. Hawaii. Orlando Bravo, founder/managing partner of Anecdotally, what I’ve seen from my Prague. Austin. Washington. A cabin in Thoma Bravo, said RealPage’s platform is critical to perspective as CEO of EIN Presswire, is a Vermont. Where would you rather work? the real estate ecosystem. “Our firm has a track re- flourishing world of start-ups growing fast- How far do you want to commute? Click- cord of acquiring cutting edge software providers to specialized industries and driving their innovation and er than they ever imagined. I speak with ing from Zoom meeting to Zoom meeting gowth while remaining true to their core business and many people who work at small-to-me- is, well, more efficient—and it’s become a customers,” he said in a statement. dium-sized companies and organizations quality of life issue. RealPage CEO Steve Winn will continue to operate forced into restructuring their MarCom, Being part of a virtual collaborative net- the company from its headquarters in Richardson, TX when the deal closes during the second quarter of finding that they can manage more tasks in- work empowers people to feel more like en- 2021. house—and do them better. We work with trepreneurs than employees. Gone are the Finsbury’s Andrew Johnson represents Thoma Bra- emerging MarCom businesses expanding days when the company is king. Today, the vo, which has offices in Chicago and San Francisco. into new opportunities as traditional com- boss is easily fired. Other exciting jobs one WPP owns Finsbury, which will merge with Glover panies recalibrate their spending, processes click away. This is the new normal. Park Group and Hering Schuppener early next year.

38 JANUARY 2021 | WWW.ODWYERPR.COM

FEATURE Containing crises in an era of stakeholder engagement A company’s ability to manage a crisis is made considerably more difficult in an environment where disinformation often travels faster than the truth. By Hugh Burns and Paul Caminiti

o PR practitioner worth their salt Not every crisis is a rapid-fire immediate opments start with a would dispute we live in a new era development. In fact most are a slow burn, disclosure and reach an Nof stakeholder engagement. A com- where the company has learned of a prob- inflection point where pany’s constituents—from employees to lem or likely public attack in advance and you must consider es- customers to shareholders—have a new- has some time to prepare for disclosure. In calation. Key to this de- found voice and an ability to disseminate many cases, the company still controls the termination is reflecting their sentiments on social media to impact timing and can use it to prepare. The bad honestly on the cover- perception about leadership, valuation and news is you must prepare more rigorously age and feedback you’re brand. Further, the challenge of managing a than ever before. receiving—and outside crisis is amplified in an environment where Your message must resonate with all advisors who have seen disinformation may travel many times fast- stakeholder groups. The days of segment- scores of similar situ- Hugh Burns er than the truth, and is often magnified ing your message for different stakeholders ations can provide a by a divisive political climate where cul- are essentially gone, as anything you say valuable and objective ture and ideology now permeate corporate can be forwarded or tweeted about in an perspective. There will communications. instant. Your response may be criticized by always be critics, and any How does all this affect your ability to any group from any angle, so arriving at a negative news will result handle a crisis? The good news is that thoughtful position and striking the right some negative coverage. many of the traditional rules still apply. tone has never mattered more. Think like But if your messaging an investigative journalist or a fierce litiga- is resonating in general, PR brief tor as you game out the toughest questions you’re on track. Just as Disinformation may torpedo Biden the company could face from each stake- importantly, if a situa- holder group. The communications must tion isn’t isolated to your agenda address the vast majority of the issues right company and impacting Paul Caminiti Disinformation is an “ubiquitous and foundational away, without rambling or muddying the others in the space as impediment” to the incoming Biden/Harris administra- waters. You must also be prepared to con- well, don’t step forward and own it more tion’s ability to deal with the deadly COVID-19 pan- demic and reverse the decay of America’s democratic front questions about things you don’t yet than you have to. institutions, according to a diverse coalition of nearly know, or haven’t determined how the or- Monitor social media, but remember 50 organizations that signed a Dec. 21 open letter to ganization will ultimately address, in a way what it is you’re monitoring. Social media Biden/Harris. that preserves credibility and demonstrates can be a fascinating window into the reac- The coalition, which includes the Center for Media and Democracy, Common Cause, Center for American that you are factoring in stakeholder con- tion to your message, but don’t confuse it Progress, Greenpeace, Government Accountability cerns. with empirical data or direct feedback from Project, Public Citizen, Friends of the Earth, NARAL The rollout must be seamless. Opinions important stakeholders. Watching both the Pro-Choice America and MoveOn, maintains that dis- now can form and gain critical mass in an quantitative data and qualitative tone on so- information stands as a barrier to progress on every instant, so delivering the message in the cial media can be an extremely useful tool issue they are devoted to advancing. They blasted the “deluge of election lies” that sow right manner to each stakeholder group, in deciding whether your message needs chaos and division; racist and misogynist disinforma- and determining who will deliver the mes- refinement or additional communication, tion that incites domestic terrorism, threatens women, sage and how, is critical. Preparing for a but keeping it all in perspective is key. Of- thwarts police reform and justifies cruel immigration disclosure in an 8-K SEC filing or a press ten the best—and most difficult—decision policies; and blatant lies about abortion desinged to roll back reproductive rights. release is one step that clearly merits focus, is to do nothing, let things die down and let The groups say Team Biden will find it hard to pass but be sure to arm the media team with ad- Twitter move on to other topics. its agenda when the American people “are not merely ditional background points and the tough- In the end, focusing on the perspectives of polarized, but living in disparate realities with warring est Q&As. Employees need to be contacted your various stakeholders—and the related sets of facts.” directly by leadership, so consider whether impact on message, rollout and escalation In their view, there needs to be a government-wide strategy to repair the broken information ecosystem. a simple employee note will suffice. Per- plans for various scenarios—is key in any The groups offer various proposals to Biden. They haps more is needed, including scripts and negative situation. If stakeholder views are include 1) appointing a disinformation expert to the rehearsals, for senior managers addressing rigorously assessed and incorporated as the COVID-19 task force and empower the panel to brief the employees and sales teams who will be plan takes shape, including necessary mod- the public and coordinate a whole-of-society response to the infodemic, 2) launching a website to serve as a on the front lines with customers that may ifications as things go live, the client stands hub for real-time debunking of viral disinformation, 3) have been impacted. And always be mind- of strong chance of containing the crisis. directing the Dept. of Education to develop digital and ful of the need to coordinate time zones. And while it’s not always readily appar- media literacy programming, 4) advancing antitrust Just as importantly, establish a system to ent, some of the best crisis advisory work cases against the major platforms, 5) elevating the capture feedback in real time and adjust is done by exercising judgment weighing State Dept.’s Global Engagement Center to counter disinformation that threatens US democracy and that as necessary. Monitoring all stakeholder all the factors, including convincing clients of our allies, and 6) launching a White House “Social channels for feedback is also key to deter- when to stick with the plan and not take the Media for Social Good” effort to showcase innova- mining if more may need to be done. bait. tive platform tools, algorithmic options, etc. to foster Prepare for escalation (but not with an Hugh Burns and Paul Caminiti are Found- healthier public discourse. itchy trigger finger). Many adverse devel- ing Partners at Reevemark. 

40 JANUARY 2021 | WWW.ODWYERPR.COM What the 2020 race means for your corporate reputation

How a shift in the national policy landscape might affect your ny deploying technology ethically? What brand’s reputation. are your responsibilities to protect privacy? By Carreen Winters How can your company use technology for merica has spoken, and we’re going enty-five percent of CorpSumers highlight good? This is not just for big tech compa- to see a change in the White House. public opinion of company leadership as nies—today, every company is a technology AAnd with it, we expect to see sig- a factor in making purchasing decisions. company. nificant changes in priorities, policies and Your organization’s values and company Diversity, human rights and social justice opinions on a wide range of topics. Un- leadership need to be front and center. will remain paramount, and stakeholder doubtedly, policy advisors at companies As climate change becomes part of our expectations of companies and brands have across industries and sectors have sprung national narrative, there will be renewed never been greater. People are watching into action identifying key policy issues expectations of industry. For those who’ve what you do and what that will impact your business and bottom made 2020 or 2025 predictions, stakehold- you don’t. Some of the line. But have you considered the implica- ers will be checking in. Have you delivered biggest voices and forces tions of this election on your brand’s rep- on promises? What’s your next commit- of positive change have utation? ment? If you aren’t telling your sustainabili- come from businesses. With a fundamental shift in priorities ty story, you need to start. Brands are increasingly and issues comes an equivalent shift in the Healthcare will also be front and center required to take a stand benchmarks of how we all judge compa- … and that doesn’t just impact companies on social issues … be- nies: as employers, as investment oppor- in the healthcare sector. Make no mistake, cause failing to do so is tunities and as community citizens. The this may not be an easy time to be a biotech, also viewed as taking a Carreen Winters pandemic has already brought the impor- pharmaceutical company or an insurer or stand. tance of companies as employers into sharp a provider system. But every employer has Washington D.C. is the epicenter of in- focus and fueled the emphasis on shared a stake in the continuing healthcare dis- fluence in America. And of course, the values between CorpSumersTM and brands. cussion, and your employer brand is a key economy and employment will be key ar- More than nine out of 10 Americans have driver of your reputation. eas of focus for the new administration. As said they’re watching how your company A more labor-friendly administration job creators, companies are uniquely posi- handles the pandemic and will make their will likely increase organizing activity and tioned to use the “bully pulpit” of Washing- future purchases accordingly. Brands have embolden bargaining. Your company’s pol- ton to create and elevate their leadership become more than fashion statements; icies and approaches to dealing with the and authority positions. Now is the time they’re values statements. pandemic will take on new meaning, and for companies to leverage the heightened As our policy landscape evolves, these your biggest threat may be lack of knowl- focus on policy topics and use “government changes will create both threats and op- edge and awareness. The efforts you are as a marketing tool” to build your compa- portunities. It’s also clear that we remain making now to engage, educate and sup- ny’s reputation, connect with the right ad- polarized and divided, and the need to find port employees could have long-lasting im- vocates and influencers and create thought enemies is likely to continue. There will be plications. leadership to build eminence of your ex- winners, and there will be losers. This is the Expect technology to be central to policy ecutive team, both inside and outside the time to take a fresh look at your commu- discussions, ranging from privacy and na- Beltway. nications programs to ensure that you are tional security issues to how we can bridge Carreen Winters is Chief Strategy Officer well-positioned for the “next normal.” our domestic digital divide. Is your compa- of MWWPR.  Anti-big sentiment is growing. Big brands and big organizations are increasingly viewed with suspicion. Phrases like “an- 2020 worst year on record for ad spending ti-competitive” and “anti-trust” are being thrown around with increasing frequency edia owners worldwide experi- the only two advertising formats to chart and intensity. Yet it’s our big industries and enced “the worst year on record growth in 2020, up 9.3 percent and 7.9 per- systems—the financial system, the health- Mfor traditional advertising media” cent, respectively. The report anticipates care system and the food system—that have in 2020, with the online ad market failing both of those formats to continue to lead carried us through the pandemic. If you are to chart growth for the first time since the growth in 2021. a “big”—as a company or a sector—you will Dotcom crash twenty years ago, according Among the advertising categories hardest need to make the case that size and scale are to a recent report released by marketing re- hit hardest in 2020, the automotive indus- beneficial, because policymakers, influenc- search firm WARC. try fared worst, which accounted for 17.4 ers and other stakeholders are presuming WARC’s latest “Global Ad Trends” report, percent of all global ad losses. That sector the opposite. which focused on the COVID-19 pan- saw ad spends plummet by 21 percent (or This election has been all about values, demic’s impact on the global ad market, about $11 billion) this year. The retail sector and making your values heard by voting. found that media owners saw revenues in similarly lost $10.5 billion in ad revenues in But we don’t just vote on election day. Your traditional advertising media—excluding 2020, followed by the travel and tourism in- stakeholders vote daily in every decision political campaign spending—down by dustry. Ad spending in the government and they make—where to work, where to invest 11 percent worldwide in 2020, effectively non-profit sectors remained unscathed. and where to shop. The CorpSumer move- slashing $63 billion from the global adver- According to the report, global ad spend- ment—or “values-driven consumers” —has tising economy, which current stands at a ing is forecast to rise 6.7 percent next year, become the norm. But first and foremost, combined total of about $552 billion. and this rebound is expected to recoup an people trust people—not companies. Sev- Social media and online video were estimated 59 percent of 2020’s losses. 

WWW.ODWYERPR.COM | JANUARY 2021 41 FEATURE Communicating through an uncertain environment

Communications steps companies can take when facing a government investigation. By Myron Marlin

company embroiled in a government programs or put in place new policies and to want to wage a public fight against the investigation faces many challenges. procedures? Did the company remove the government. But, unless the legal strategy A Like with most crises, a company individuals who engaged in the alleged involves litigating the matter in court, that may suffer reputational harm, customer wrongdoing? Has the company enhanced approach will only serve to elevate the is- backlash and a potential impact on its li- its training programs for employees? sue, draw more attention to underlying cense to operate. But, when government The underlying issue at the core of an in- allegations and distract from any positive or regulatory agencies conduct an investi- vestigation is going to dictate the best mea- measures the company gation, corporate executives are often more sures to undertake. But, steps like these go has undertaken. restrained in what they can say. With many a long way, not only to potentially assuage In the end, with a clear investigations, it’s often the government a government prosecutor, but to rebuild communications plan that speaks first and speaks loudest. the confidence of customers, investors and and realistic, achievable However, this doesn’t eliminate the need employees as the investigation unfolds. goals, even the high- for a robust communications plan that can And, they create the basis for a meaningful est-profile investigations be activated at the appropriate time. At such communications strategy directed to those can be weathered, and moments, a company needs to be prepared stakeholders. companies can emerge to engage with its employees, customers, After all, consider that employees will be even stronger. Seizing shareholders and vendors—at the least, to concerned as to how the investigation may these moments to show Myron Marlin convey that it’s taking the situation serious- impact their own careers and will be watch- leadership, rethink oper- ly and cooperating with the authorities. ing how leadership responds. It will be im- ations, and reinforce trust with key stake- In dealing with investigations, a company portant to keep staff engaged with their holders is something worth doing, and with should be prepared to answer three main day-to-day responsibilities and focused on the right strategy, it can yield valuable re- questions: the company mission so that quality and sults. • What happened that led to the investi- productivity doesn’t suffer. Myron Marlin is a former practicing at- gation? In addition, a company will need internal torney who served as Chief Spokesman and • What did the company do to try to pre- communications to emphasize that man- Director of Public Affairs at the U.S. Depart- vent the alleged wrongdoing? agement is addressing underlying issues. ment of Justice, as well as Communications • What’s the company doing now to ad- Similarly, if the company is public, inves- Director at the U.S. Securities and Exchange dress the situation and ensure it doesn’t tors and analysts will want to understand Commission. He currently serves as Senior happen again? the scope of a potential settlement and Managing Director in FTI Consulting’s As with most crises, the answers to the other actions that may stem from the gov- Strategic Communications segment and as first two questions are already set in stone ernment’s findings. In these cases, it may Americas Head of Crisis & Litigation.  when the communications team— and of- be wise for a company to conduct scenario ten the lawyers—are first brought in. It may planning to account for a variety of possible PR brief take time to figure out what exactly hap- outcomes. pened or what compliance measures the While a settlement may resolve the matter Stagwell, MDC shot for $3B company previously had in place, but the with the government—and therefore slowly revenue mark facts aren’t going to change. Whatever hap- draw the media attention to a close—man- Stagwell Group and MDC Partners have ironed out pened, happened. agement should recognize that the govern- a definitive merger agreement to form what CEO Mark The only question where a company can ment may decide to generate much fanfare Penn calls a $2 billion “transformative” marketing ser- still improve the answer is: “what now?” in connection with its announcement. And, vices company with 8,600 employees in 23 countries. The merger creates a roster of PR/PA firms that in- What’s the company’s leadership doing in the government’s voice will be critical and cludes Finn Partners, KWT Global, Hunter, Allison + response? With this question comes the op- more influential than anything the compa- Partners, Sloane & Co and SKDKnickerbocker. portunity for corporate executives to show ny says. Even if management wants to liti- That group generates about 16 percent ($320 mil- that they are trying to correct the situation gate its case in public, chances are that the lion) in overall revenues. and demonstrate that their company is a re- settlement will not permit the company to Advertising (37 percent) is the largest component of the enlarged operation followed by digital services sponsible corporate citizen. dispute the facts—and it’s unlikely that the (32 percent), research (six percent), “other” (six per- So, what can a company do? Often, it’s media will give the company’s arguments cent) and media (four percent). the type of mitigating factors that a govern- much weight. Penn, who currently helms both firms, is shooting ment investigator may very well consider Therefore, companies need to shape a for $3 billion annual revenues by 2025. That goal is based on achieving $2.6 billion in reve- when determining the size of a penalty. concise message that places the alleged nues via five percent plus annual organic growth and This includes such things as: Did the com- wrongdoing into context, highlights the a 10 to 15 percent boost in digital marketing business; pany launch its own independent inves- finality that the settlement brings, and al- $325 million in revenues from M&A activities and tigation into the allegations to get to the ludes to the positive steps the company has the addition of $75 million in “new digital revenues bottom of the issue? Did it hire an outside taken in response. streams.” Stagwell and MDC, which announced a non-bind- firm to conduct the inquiry? Did it coop- Government investigations are challeng- ing deal in October, expect the merger will be com- erate fully with government investigators? ing moments to navigate for any company pleted during the first half of 2021. Did the company upgrade its compliance and it’s natural for some in management

42 JANUARY 2021 | WWW.ODWYERPR.COM People in PR launched his own PR and public affairs Aaron Kwittken will Howard Rubenstein firm, Northstar Counselors, which was transition to Chairman headquartered in the Minneapolis suburb effective Jan. 1. dies at 88 of Wayzata. Prior to KWT Global, Four years later, he become one of the Zucker was VP of the oward Rubenstein, who burnished the founding Partners of Pinnacle Worldwide, corporate and financial reputations of people ranging from the first international organization of public practice at Havas PR HAbe Beame to George Steinbrenner to relations and marketing communications (formerly Euro RSCG). Donald Trump, died on Dec. 29 at the age firms, which allowed smaller, independent As Chairman, Kwittken Gabrielle Zucker of 88. agencies the ability to compete in glob- will continue to work The founding Chairman and President of al markets with major agencies including with certain clients, host the Brand on Pur- Rubenstein Associates, Rubenstein was like- those owned by advertising and PR con- pose podcast and participate in select busi- ly best known for his efforts to help those in glomerates. ness development and agency marketing the public eye negotiate Once one of the largest global PR net- initiatives. The rest of his time will be devot- scandals and crises. works, Pinnacle at one time counted 72 ed towards scaling PRophet, the AI-driven Rubenstein started member agencies across the U.S., Eu- software venture he launched with MDC up his firm in 1954, rope, the Middle East, South America and Ventures.  after dropping out of Asia-Pacific. The network suffered in the Harvard Law School. aftermath of the 2008 recession, however, He eventually earned losing more than a dozen member agencies Richter takes top his law degree from between 2008 and 2009 alone. O’Dwyer’s in St. John’s University in Howard late 2012 reported that Pinnacle had closed Ogilvy PR spot Rubenstein 1959, and took a six- its doors. month break from the PR industry to serve McCarthy is survived by wife Lynn and gilvy has hired Julianna Richter, one- as assistant counsel to the House Judiciary their children and grandchildren.  time Edelman Committee. OU.S. COO and 17- Rubenstein’s political connections crossed year veteran of the No. party lines, including Rudolph Giuliani, Ed Teneo co-founder 1 independent firm, for Koch and David Dinkins. That breadth of the Global CEO of PR connections proved an invaluable tool as he Band quits and Influence position. solidified his place as a power broker on the Richter will be re- New York scene. Rubenstein also worked oug Band, President and co-Founder sponsible for media re- of Teneo and ex-confidante to Pres- with such media figures as Marv Alpert, lations, brand publicity, Julianna Richter whom he helped through a 1997 sex scan- Dident Clinton, is stepping down to C-suite and advocacy dal, and talk-show host Kathy Lee Gifford, spend more time with his family and pur- communications, repu- who faced criticism after her clothing line sue other interests including teaching and tation management and internal PR. was charged with using child labor. investing, according to a statement from the Upon exiting Edelman in 2018, Richter Throughout his career, Rubenstein insist- high-stakes corporate was in charge of U.S. practices, human re- ed on the primary importance of ethics in communications firm. sources, diversity and inclusion, marketing, public relations. “Any business that makes After serving as a innovation and learning and development. ethics a bedrock of its organization will counselor to the Pres- Most recently, she was a Partner at Way- create an image that lasts longer than a life- ident and creating the point Partners, a global advisory and M&A time,” he told Leaders magazine in 2016.  Clinton Global Initia- firm, leading strategic engagements with tive, 48-year-old Band digital media, creative and technology com- established Teneo in panies.  Pinnacle founder 2011 with Declan Kelly Doug Band and Paul Keary. McCarthy dies at 84 His departure from FanDuel hires Jones Teneo follows a devastating article in Vanity anDuel Group, online gaming company, Fair called “Confessions of a Clintonworld has named Chris oseph M. McCarthy, founding Partner Exile” that outlined Band’s split with the for- Jones VP-Corpo- and Chairman of global PR network mer President and the Clinton family. F rate Communications. JPinnacle Worldwide, passed away on Teneo, which bills itself as a global CEO He will promote the November 2. He was 84. advisory, has 800-plus staffers in 20 offices. New York-headquar- A former high school teacher, McCarthy Private equity firm CVC Capital purchased tered firm’s retail brands held corporate communications positions a controlling stake in Teneo last year.  at Mead Johnson, Eli within its Daily Fanta- Lilly and Pillsbury be- sy Sports, Sportsbook and Casino business, fore joining department KWT Global names Chris Jones store chain Dayton expand brand/media Hudson (later Target Zucker CEO partnerships and high- Corporation), where he light the company’s commitment to respon- directed corporate com- WT Global has named agency Presi- sible gambling, diversity and social justice. munications. dent and co-Founder Gabrielle Zucker Most recently, Jones served as Chief Com- In 1970, McCarthy Joseph McCarthy KCEO. Current CEO and Co-Founder ms. Officer for IPG Mediabrands. 

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Finn Partners has been ranked We understand that the world companies Edelman Intelligence Fineman PR works extensively among the world’s leading public is changing rapidly, with evolv- (research) and United Entertain- on reputation building, crisis pre- relations agencies by The Holmes ment Group (entertainment, sports, paredness, crisis communications Report and PRNews has acknowl- _ Continued on page 46 lifestyle). and reputation recovery with a edged FINN senior staff as “Crisis ADVERTISING SECTION | WWW.ODWYERPR.COM | JANUARY 2021 45 Profiles of Crisis Communications Firms

FTI CONSULTING, Our boutique approach, with a Its suite of services includes con- FINSBURY GLOVER HERING focus on independent advice and ducting vulnerability assessments, _ Continued from page 45 INC. confidentiality, enhances our abil- training brand-side crisis manage- ity to help our clients navigate ment teams, crafting issues and ing societal expectations shaping 555 12th Street NW layered and sensitive matters. We crisis management plans, provid- business opportunities and rede- Washington, DC 20004 understand the complexity and su- ing ongoing crisis communications 212/850-5600 per-charged nature of today’s com- support and executing periodic fining markets. Informed by data www.fticommunications.com and executed with creativity, our munications environment, which team practice drills. In its nearly ­campaigns draw from the disci- Mark McCall, Global Segment is why we have social and digital 30-year history, Havas Formula has plines of strategic communica- Leader capabilities embedded in our DNA. steered clients through all types of tions, reputation management and Gladstone Place strives to build crises, such as public health (in- advocacy. C-suites, boards of directors, long-term, trusted relationships by cluding COVID-19), racism issues, Through our experience manag- and business leaders from around delivering the highest quality work employee and executive miscon- ing some of the toughest political the world come to FTI Strategic product, paired with uncompromis- duct, class action lawsuits, sexual and corporate engagements of the Communications with their most ing ethics, integrity and judgment. harassment cases, product safety/ last 30 years, we know what it complex, business-critical issues Our work is underpinned by a cul- recalls, public protests, site closures takes to win. We have built a glob- that require diverse skill sets and ture of professional excellence, and layoffs, injuries/fatalities, and al team of extraordinarily talented integrated disciplines. As part of a meritocracy and diversity. much more. and dynamic thinkers, writers and global business advisory firm, we Our Founder and Chief Execu- influencers from diverse back- help these organizations manage tive Officer, Steve Lipin, has spent ICR grounds, bound together by trust change, mitigate risk and enhance more than 30 years at the intersec- and a collaborative, client-centered their market position by combin- tion of the corporate world, Wall 685 Third Ave., 2nd Floor culture. ing decades of deep subject matter Street and the media as a leading New York, NY 10017 When the stakes are highest, our expertise with functional and disci- financial journalist and top com- 646/277-1200 clients trust that we can help them plinary experience. munications strategist to C-suites, [email protected] reach the audiences who matter Our financial communications boards of directors and chief com- www.icrinc.com professionals serve as trusted ad- most, own the conversation, and munications officers. We are an Thomas Ryan, CEO deliver results. visors to management teams on a entrepreneurial firm with global Don Duffy, President range of capital markets events as capabilities and mindset, with well as other stakeholder issues headquarters in New York and an Established in 1998, ICR part- FLEISHMAN throughout the corporate life-cycle. office in San Francisco. ners with companies to develop HILLARD We help clients navigate their most and execute strategic communica- pressing challenges and opportuni- tions programs and advisory ser- ties around M&A, IPOs, restruc- HAVAS FORMULA vices that achieve business goals, 200 N. Broadway build credibility, and enhance the St. Louis, MO 63102 turing, capital raising, corporate 200 Hudson St. 314/982-1700 governance, ESG strategy, proxy long-term value of the enterprise. New York, NY 10013 [email protected] fights, and shareholder activism. The firm’s highly differentiated Our integrated capabilities in fi- 212/219-0321 service model, which pairs capital www.havasformula.com markets veterans with senior com- Ken Fields, Americas Crisis Lead nancial communications, corporate Linkedin.com/company/formula reputation and public affairs help munications professionals, brings FleishmanHillard maintains the clients protect and drive business deep sector knowledge and rela- world’s largest and most geograph- Michael Olguin, CEO value. [email protected] tionships to clients in more than 20 ically diverse crisis management Donovan Roche, VP, Crisis industries. Today, ICR is one of the practice. Crisis counselors guide GLADSTONE Communications largest and most experienced inde- clients through some of the biggest [email protected] pendent advisory firms in the world challenges organizations face in- PLACE PARTNERS 619/430-2984 maintaining offices in Boston, Bal- cluding public health emergencies, timore, Connecticut, New York, cybersecurity incidents, litigation, 485 Madison Avenue, 4th Floor Havas Formula, recognized by San Diego, San Francisco, Hong executive changes, labor disputes, New York, NY 10022 Forbes in 2020 as one of America’s Kong and Beijing. government investigations, prod- 212/230-5930 Best PR Agencies, is a fully inte- Clients: Peloton, Zoom Technol- uct failures and recalls, natural di- www.gladstoneplace.com grated strategic communications ogies, Dave & Busters, Freshpet, sasters, workforce reductions and firm headquartered in New York Abbott Labs, FleetCor Technol- activism. Steven Lipin, Chairman and Chief City with offices across the coun- Executive Officer ogies, Inc., Fossil, Inc., Genuine Crises provide the ultimate test Lauren Odell, Partner and Chief try. The agency, a wholly owned Parts Co., Gulf Oil, Gildan Active- of organizations and management Operating Officer subsidiary of Havas, adheres to wear, Samsung/Harman, Herbalife teams, but FleishmanHillard’s Christina Stenson, Partner “be brave” philosophy and aims Ltd., HubSpot, lAC, Jarden Corp., proprietary crisis management to make a meaningful difference Lazard Freres & Co. LLC, Knopp approach—the A.R.C.™ (Assess, Gladstone Place Partners’ diverse to the businesses, the brands and Biosciences, Legg Mason & Co. Resolve, Control) methodology and experienced team is designed the lives of the people it works LLC, lululemon athletica, Intel/ —guides clients through high- to meet the evolving strategic with. Led by PR veteran Donovan Mobileye, Michaels Stores, Mi- stakes situations. Through our in- communications needs of leading Roche, the firm’s crisis practice, chael Kors, New Relic, Edeleman dustry-leading training program, companies’ CEOs, boards of direc- dubbed Havas Trust, supports cli- Financial Engines, Paramount developed with the input of crisis tors and heads of communications. ents in diverse industries, ranging Group Inc., Planet Fitness Inc., management veterans and educa- Clients seek out Gladstone Place from healthcare, technology and Shake Shack, Starwood Property tors, FleishmanHillard certifies Partners for counsel on a range financial services to food/beverage, Trust, VF Corp., X4 Pharmaceu- each member of its global team of of matters, including mergers & retail and building/real estate. The ticals, Williams-Sonoma, Inc., senior crisis counselors to use the acquisitions, crisis situations, cor- highly experienced team works Workiva and Zoës Kitchen. A.R.C.™ methodology to manage porate reputation and strategic po- with organizations to identify and the most challenging situations. sitioning issues, IPOs & spinoffs, anticipate potential issues or crises View & download profiles If you’d like to learn more, global trade and supply-chain before they occur, and provides the of hundreds of PR firms please contact Ken Fields, Ameri- matters, cybersecurity, shareholder guidance, tools and support to min- specializing in a dozen industry cas Crisis Lead: ken.fields@fleish- activism and corporate governance imize them and thereby protect the areas at: www.odwyerpr.com man.com. communications. brand’s reputation when they do.

46 JANUARY 2021 | WWW.ODWYERPR.COM | ADVERTISING SECTION

Profiles of Crisis Communications Firms

INFINITE GLOBAL and external audiences must instill sound judgment and expertise on cial license to operate and increase confidence, articulate the issues such high stakes matters as: M&A, their prestige. New York Office and describe how challenges are shareholder activism and gov- 340 Madison Avenue being addressed. ernance, crisis communications, MARATHON 19th floor Whatever the crisis, Joele Frank restructurings, regulatory investi- New York, NY 10173 supports our clients as they navi- gations / resolutions, litigation sup- STRATEGIES LLC 917/602-0545 gate new realities and unexpected port, complex investor relations, www.infiniteglobal.com circumstances. We help shape and IPO communications, issues and 38 E. 29th St., 4th Floor Linkedin.com/company/ implement effective communica- reputation management, leadership New York, NY 10016 infiniteglobal/ 212/960-8120 Twitter.com/igc_us tions strategies that are transpar- transitions, employee engagement, ent and nimble enough to adapt to as well as digital and social com- www.marathonstrategies.com [email protected] Additional offices: San Francisco, rapidly evolving situations. While munications—providing excep- Chicago,Washington, DC and unique situations often require tional counsel and execution sup- Marathon Strategies London unique solutions, our experience ported by objective insights, based NY | DC | Albany reinforces that there are best prac- on access to proprietary research, Jamie Diaferia, Founder & CEO tices, and we work with our clients data and analytics capabilities. Zach Olsen, President Phil Singer, Founder & CEO to draw from both the “unique” Jane Hardey, Managing Director and the “best.” Indeed, in a crisis, Infinite Global is an award-win- & COO a company is judged not only on LLYC Ray Hernandez, Managing Direc- ning strategic communications the crisis itself, but also how it pre- tor, Research & Investigations agency advising a wide range of pared, managed and communicat- 600 Brickell Avenue, Suite 2020. Liz Benjamin, Managing Director, domestic and international clients ed through the event. Miami, FL 33131 Albany facing difficult scenarios in which www.llorenteycuenca.com Alison Reemer, Managing reputational, legal and commercial 786/590-1000 Director, Client Services risk is high. KEKST CNC Michael Harinstein, Chief We advise organizations and in- Alejandro Romero, Partner & Marketing Officer U.S. Headquarters dividuals, providing counsel and CEO Americas Jim Scott Polsinelli, Chief 437 Madison Avenue, 37th Floor Creative Officer tactical support to mitigate risk and New York, NY 10022 Global communications and pub- protect reputations when it mat- 212/521-4800 lic affairs consulting firm LLYC Crisis and issues management, ters most. We have broad sector www.kekstcnc.com has an experienced team deeply strategic communications, public experience managing our clients’ familiar with U.S. Hispanic and affairs, media relations, research reputational risk, often involving Jeremy Fielding, Co-Chief Executive Officer Latino culture, and it is ready to and investigation, digital, creative active litigation, regulatory and help its clients connect with and and content, field services and political pressure, media attention Bernhard Meising, Co-Chief Executive Officer manage crises involving these im- stakeholder engagement. and heightened public scrutiny. portant audiences from its three of- Marathon Strategies is an in- Infinite has an established data Many companies and institutions fices in the United States (Miami, dependent PR firm that delivers breach response practice that helps around the world will confront un- New York, and Washington D.C.) intelligent communications and clients across a range of industries foreseen events that may well alter and 13 throughout Spain, Portugal, research solutions for the world’s —including financial and legal ser- their future, pose unprecedented and Latin America. For its efforts, top corporations, brands, and asso- vices, education and healthcare— challenges, and potentially define PRWeek’s Global Agency Business ciations. We specialize in crisis and mitigate, prepare for and respond their reputation for years to come. Report 2020 and PRovoke’s 2020 issues management, reputation to the risks endemic to housing What is required in these circum- Global Ranking both name LLYC management, public affairs, com- sensitive data. stances is an expert, experienced among the 50 most important com- munications, creative content, and Our work spans each phase of strategic communications partner munication companies in the world. digital strategy. Instead of solely the crisis lifecycle: from pre-crisis to work with senior management Always striving to improve the relying on traditional or earned me- preparation and planning, to rapid and a Board of Directors to devel- world, LLYC firmly believes hon- dia, Marathon combines research, crisis response and post-crisis rep- op and execute the necessary inte- est, intelligent, innovative, and digital, and communications strate- utational repair. grated communications strategies efficient communications foster gies to meet complex PR challeng- to gain the trust and confidence of confidence and understanding es with simple solutions. JOELE FRANK, key stakeholders in this era of ac- among people, companies, and in- No organization is immune from WILKINSON celerated change. stitutions—in other words, the en- a negative news cycle, and we be- Kekst CNC is ideally equipped tities that form the foundations of lieve the best way to respond to a BRIMMER to help global business and insti- economic and social progress. In crisis is to anticipate and be pre- KATCHER tutional leaders address these chal- this way, LLYC can contribute to pared for it in the first place. From lenges ... as well as their opportuni- solving many of the challenges of developing proactive media out- ties. For 50 years, our team of more our times. It also collaborates with reach strategies to mitigating crises 622 Third Avenue, 36th Floor than 250 experienced profession- New York, NY 10017 others to look at what will come and generating original content, 212/355-4449 als, located in 13 offices around the next, as seen in projects like Future Marathon helps our clients plan for [email protected] world, has partnered with leading Leaders. and manage any reputational issue www.joelefrank.com organizations of all sizes to: artic- LLYC’s 600+ professionals help that may impact an organization. ulate new business strategies and a its clients make strategic decisions Our crisis services include crisis One California Street vision for success; explain an en- proactively, creatively and based and issues management programs, Suite 2275 terprise transforming event and its on the necessary experience, then protocols, tools, and training San Francisco, CA 94111 significance; help navigate com- implement those decisions while aimed at minimizing the impact 415/869-3950 plex business challenges or crises; minimizing risks and harnessing and shortening the lifespan of a Joele Frank, Managing Partner build support among key stake- opportunities, always considering negative news cycle. And all of our Matthew Sherman, President holders; and, work to strengthen their reputational impact. Within clients have real-time and around- and protect our clients’ credibility, a disruptive and uncertain context, the-clock access to client account The events of 2020 underscore reputation, and brand. LLYC helps its clients to achieve leads and senior leadership who the importance of effective crisis As trusted advisors, Kekst their short-term business goals and provide thoughtful communica- communications across stakehold- CNC’s professionals bring to cli- define a roadmap with a long-term tions counsel and strategy when ers. Communications to internal ent engagements high energy, outlook in order to defend their so- and where you need it.

50 JANUARY 2021 | WWW.ODWYERPR.COM | ADVERTISING SECTION Profiles of Crisis Communications Firms

THE Bret Werner, President Ann Barlow, Senior Partner & by the highly regarded internation- Carreen Winters, Chief Strategy President, West Coast al directory Chambers & Partners, MONTGOMERY Officer Stephen Corsi, Senior Partner & the firm is headquartered in New STRATEGIES Chief Digital Officer York, with affiliations across the Crises happen. Today, organiza- Jacqueline Kolek, Senior Partner country and around the world— GROUP tions face an ever-increasing range & General Manager, New York including through The Crisis Pro- of risks from product recalls, cy- Office Tara Lilien, Partner & Chief Talent tection Network (crisis-protection. 2445 M St., NW, Suite 900 berattacks and executive misman- net). agement to labor disputes, regu- Officer Washington, D.C. 20037 Maggie O’Neill, Senior Partner & PRCG | Haggerty and its consul- 202/255-0737 latory violations, and harassment/ Chief Client Officer tants have worked with some of www.tmsgr.com discrimination allegations. It’s no the leading individuals, corpora- longer a matter of if a crisis will The seemingly never-ending tions and nonprofit organizations Michael W. Robinson, Chairman hit, but rather, when and how? In a crises of 2020 have sown chaos in the nation on sensitive reputa- & CEO 24/7, hyper-connected, hyper-com- and confusion around the globe, [email protected] tional issues, strategic positioning, petitive world, it critical to be pre- and given rise to, and focus on, crisis and litigation communica- pared with the tools and resources The Montgomery Strategies stakeholder capitalism. In such tions, and messaging. By prop- to manage the situation quickly and Group is a full-service agency tumultuous times, brands have erly framing issues and percep- effectively to limit potential dam- with broad expertise in crisis and unsurprisingly found themselves tions, PRCG works with clients to ages to your brand and reputation. litigation communications, repu- confounded by what to say, when change conventional thinking and MWWPR approaches crisis en- tation management, public affairs to say it, to whom and where, with- inoculate against negatives. The gagements with a foundation of and regulatory advocacy, financial out adding to the anxiety or stirring firm is particularly experienced in reputation management best prac- communications and transactions, up issues. industries that include healthcare tices, and commitment of a senior as well as marketing and brand Peppercomm is an award-win- and pharmaceuticals, financial team that is practiced, capable and awareness. ning strategic, integrated commu- services, manufacturing, retailing, understands impact to each of your We draw on decades of collective nications and marketing agency sports and legal services. audiences. The firm has expanded experience as trusted counselors headquartered in NYC with offices In the area of litigation public its offering of vulnerability as- and strategists to public and pri- in San Francisco and London. The relations, PRCG | Haggerty is a sessments, crisis planning and ta- vate company C-Suite executives, firm combines 26 award-winning pioneer with a 20-year track re- ble-top exercises to include a suite boards of directors, private equity years of expertise supporting blue cord in some of the largest cases of of innovative digital tools and ser- investors, hedge fund managers, chip and breakout clients through their kind in history. In both crisis vices from predicative analytics, and trade association officials— a wide variety of crises including and litigation communications, the crisis planning and response effec- with a team that includes former consumer product recalls, social firm emphasizes the importance of tiveness. This approach has: senior communications leaders media gaffes and class action law- planning, training and coordina- • Helped leading global food from the SEC, The White House, suits. In each case, we helped these tion between legal, public relations companies respond to COVID-19, Department of Justice, FINRA, clients navigate through the uncer- and C-level executives, and is the social justice issues, workplace NASDAQ, Capitol Hill, The New tainty, manage their reputations, creator of the award-winning Cri- violence, regulatory/legislative York Times, a host of Fortune 500 and survive intact. sisResponsePro software, which inquiries to attacks/campaigns by companies—T-Mobile, Lenovo, Though many brands have ac- provides resources and collabora- animal rights and environmental Honeywell, GE, Freddie Mac, and cess to extensive market research, tive tools to streamline the speed activists Exxon-Mobile among them—as it’s usually delivered six months and effectiveness of crisis commu- • Created plans for clients in the well as a cross-section of global too late to provide insights into nications response. The firm is also airline, automotive, food, hospital- consultancies. stakeholders needs. To help or- skilled in advanced social media ity, nutritional, retail, technology The breadth of our award-win- ganizations navigate how to best and SEO strategies, as well as in and travel/tourism sectors ning team includes expertise communicate with stakeholder au- the critical integration of Corpo- • Helped travel/tourism organi- across all types of criminal and diences, Peppercomm offers Mind- rate Social Responsibility (CSR) zations across the US and abroad civil litigation, regulatory enforce- set.AI which identifies impact, initiatives into the crisis planning respond to natural disasters, terror- ment and policy actions, congres- where they are engaging and what framework. ism incidents and criminal acts sional and state AG investiga- they are saying, and where they An acclaimed attorney and au- • Provided labor relations/is- tions, and securing the legislative/ will be in the future. thor, PRCG CEO James F. Hag- sues management communications regulatory approvals necessary to Visit www.peppercomm.com or gerty has been called “a power- programs for clients in the airline, complete key corporate transac- find us @Peppercomm. house” in the field who “operates automotive, gaming, healthcare, tions. We provide proven depth in at a different level” than most retail and transportation sectors a number of industries and issues, PR professionals. Haggerty has • Managed communications for PRCG | HAGGERTY with a particular focus on finan- also been named one of “50 a professional sports team dealing cial services, banking, and tax; LLC Game-Changers of PR” by PR with sexual harassment/discrimi- healthcare and medical devices; News for his “pioneering” work nation allegations and multi-facet- consumer-facing industries and 45 Broadway, Ste. 3140 in the field of litigation commu- ed litigation product recall; data privacy, cyber New York, NY 10006 nications. Haggerty is the author • Served on the crisis go-team 212/683-8100 breach, and technology policy; of two of the leading books in the for numerous national and inter- [email protected] global trade and supply chain; and field of crisis and litigation com- national airlines and dealt with a prcg.com corporate governance. munications: In The Court Of Pub- wide range of aircraft, employee, We have teams and partners in: lic Opinion: Winning Your Case customer and industry issues James F. Haggerty, President & New York, Chicago, Boston, San CEO With Public Relations, which is Francisco, Nashville and London. now in its Third Edition and has PEPPERCOMM PRCG | Haggerty LLC and its been called “the perfect handbook sports brand, PRCG | Sports, are in- for this age” by Financial Times; MWWPR 470 Park Ave. South, 5th flr. North ternationally known for excellence and Chief Crisis Officer: Structure New York, NY 10016 in the management of complex cri- and Leadership for Effective Com- 1250 Broadway, 3rd Floor 212/931-6100 sis communications and litigation New York, NY 10001 [email protected] munications Response, which was www.mww.com www.peppercomm.com public relations matters. Repeated- positively featured in The Harvard ly ranked as one of the top public Michael Kempner, Founder & CEO Steve Cody, CEO and Founder relations firms in the United States _ Continued on page 52

WWW.ODWYERPR.COM | JANUARY 2021 51 Profiles of Crisis Communications Firms PRCG | HAGGERTY consistently delivers award-win- complex matters. We provide cri- als on a wide range of crises and ning campaigns for clients with sis preparedness, response plan- special situations, from product _ Continued from page 51 reputation management and en- ning, and real-time support in the recalls and industrial catastrophes, hancement needs in all fields, in- areas of litigation and regulatory to sudden leadership changes and Business Review, Fortune and En- cluding healthcare companies and matters, executive misconduct, major regulatory events. We un- trepreneur magazines, among oth- associations; conservation, zoo #MeToo and other personnel is- derstand the critical importance of er media outlets. and aquarium organizations; gov- sues, financial disclosure and op- speed, combined with sophisticat- ernment agencies and nonprofits erational issues, cyber incidents, ed strategic thinking and robust, PROFILE ADVISORS of all sizes. When an organization data breaches and privacy matters agile execution. Our role includes faces trouble, a thorough and stra- and product and customer rela- strategy development and ongo- 405 Lexington Ave., 9th Floor tegic crisis communications plan tions issues. We help companies ing counsel, research and message New York, NY 10174 is vital. We work with clients to effectively communicate their testing, preparation of multi-au- 347/343-2999 identify, plan for, and mitigate cri- messages while managing legal dience communications, devel- www.profileadvisors.com ses that have the potential to neg- and reputational risks. opment and execution of social [email protected] atively shape public opinion and We are tireless advocates on be- media and digital strategies, media disrupt business. half of our clients with the media relations, investor relations, on- Rich Myers, Co-Founder and The PCI team has extensive ex- and other constituents. Every situa- site support, and post-event repu- Managing Partner Greg Marose, Co-Founder and perience helping clients manage tion is different, and we pride our- tation tracking. Partner their reputational risk through selves on closely partnering with SVC is a recognized leader in crisis communications planning our clients and other advisors—ei- strategic communications with Profile is a top corporate, finan- and implementation. We also have ther on the front lines or behind the over 25 years of experience sup- cial and special situations commu- specialists to provide spokesper- scenes—to provide strategic coun- porting clients on long-term posi- nications consultancy that excels at son training and coaching on how sel and to deliver the best results. tioning and high-stakes situations. content development, media man- to best articulate company values We are experienced in communi- agement and investor and stake- and messages that can restore the SACHS MEDIA cating with all key stakeholders, holder engagement. public faith and support. including journalists, investors, In contrast to a typical public PCI offers clients a special- 114 S. Duval St. analysts, employees, lawmakers relations firm, Profile has built ized, post-crisis communication Tallahassee, FL 32301 and regulators. a nationally-recognized Crisis recovery model based on rapid 850/222-1996 Office Locations: New York, & Special Situations practice by response; ongoing and proactive Fax: 850/224-2882 Chicago, San Francisco, Los An- serving as a holistic strategic ad- communication; and inspired www.sachsmedia.com geles, London, Houston, Hong visor to clients navigating activ- thought leadership that is critical For 25 years, Sachs Media has Kong, Washington, D.C., Boston. ism campaigns and proxy contests, to companies of all sizes. In re- helped diverse sectors navigate the bankruptcies, legal and regulatory cent years, PCI developed deep treacherous waters of high-profile SEVEN LETTER issues, and transactions. Over the experience and skills in assisting crises with smart, strong, strategic past three years, Profile has rep- clients to communicate effectively support through its seasoned crisis resented clients involved in more through natural and man-made di- management team. Sachs Media 1140 Connecticut Avenue NW than 60 activism situations, 30 sasters and through personnel and Suite 800 was named by Forbes a Top 200, Washington, DC 20036 bankruptcies and 30 litigation dis- labor issues, including cases of five-star rated PR firm nationally #MeToo allegations and company 202/331-0001 putes. for 2021. The key to weathering [email protected] Learn how Profile can help your culture change. any crisis is preparation. That’s sevenletter.com firm navigate contested situations where Sachs Media’s trademarked and transformation periods at REEVEMARK Crisis Defense™ comes in—to ac- Erik Smith, Founding Partner www.profileadvisors.com. tively help you prepare, train, de- Allison Fastow, Founding Partner David Di Martino, Founding 1 Chatsworth Avenue, #524 velop and deploy an effective plan Partner PUBLIC Larchmont, NY 10538 to help ready your organization in Trevor Francis, Founding Partner 212/433-4600 advance of a crisis and support you Tom O‚Neill, Founding Partner COMMUNICATIONS www.reevemark.com all through it. INC. Seven Letter, a full-service stra- Brandy Bergman, CEO and SARD VERBINNEN tegic communications firm with Partner in The Worldcom Founding Partner specialties in crisis communica- Public Relations Group Hugh Burns, Founding Partner & CO tions, creative content develop- Paul Caminiti, Founding Partner One E. Wacker Drive, 24th Floor Delia Cannan, Founding Partner ment, brand and reputation man- Chicago, IL 60601 Renée Soto, Founding Partner 909 Third Avenue, 32nd Floor agement, public affairs, digital 312/558-1770 New York, NY 10022 strategy and grasstops/grassroots [email protected] Reevemark is a strategic com- 212/687-8080 mobilization, has grown in both www.pcipr.com www.sardverb.com munications firm founded by five [email protected] scope and market share in recent years. The firm was founded as Jill Allread, APR, CEO experienced practitioners, four of Craig Pugh, APR, President whom are lawyers, to help clients Office Locations: New York, Blue Engine Message & Media Pamela Oettel, COO/CFO address the most serious issues im- Chicago, San Francisco, Los in 2006. In 2018, it acquired JDA pacting their value or reputation. Angeles, London, Houston, Hong Frontline, a competing strategic Bringing calm and strategy to Reevemark focuses on what mat- Kong, Washington, D.C., Boston. communications firm, to cement clients in crisis, Public Commu- ters: providing candid, results-ori- its bipartisan credentials and re- nications Inc. works closely with ented communications counsel. George Sard, Chairman & branded the joint offering as Sev- our clients to prepare them to ef- Our practice areas include cri- Co-CEO en Letter. In 2019, Seven Letter fectively handle situations that can sis and reputation management, Paul Verbinnen, Co-CEO launched Seven Letter Labs, ex- threaten an organization’s brand litigation communications, share- Andrew Cole, Co-President panding and enhancing its digital Paul Kranhold, Co-President and erode consumer confidence. holder activism, transactions, Bruce Haynes, Managing Director strategy services. The firm’s 2020 We partner with clients from pre- restructurings, and corporate po- and Chairman of SVC Public Affairs merger with the communications vention through the challenges of sitioning programs. We have ex- practice of Boston-based O’Neill managing issues to then thriving in tensive experience guiding public SVC provides candid, pragmatic and Associates expanded the firm’s post-crisis recovery. and private companies, as well as counsel to boards, senior execu- geographic footprint, its team and PCI’s experienced counselors high-profile individuals, through tives, and high-profile individu- reach.

52 JANUARY 2021 | WWW.ODWYERPR.COM | ADVERTISING SECTION

Profiles of Crisis Communications Firms SITRICK AND porate governance practice and ecutives and organizations when STANTON have done extensive work com- they need it most. Clients have COMPANY batting short sellers. Other issues the benefit of working with senior 880 Third Ave. include sensitive environmental executives with decades of experi- New York, NY 10022 800/288-8809 matters, racketeering cases, family ence who offer professional coun- 212/366-5300 www.sitrick.com disputes, and high-profile divorces, sel in all phases of crisis planning [email protected] Los Angeles: 310/788-2850 reputation management and repu- and response, leading to immediate www.stantonprm.com New York: 212/573-6100 San Francisco: 415/999-9634 tational positioning. We have also results. Alex Stanton, CEO Denver: 720/904-8560 been involved in helping to launch Beyond specific crisis situations, Tom Faust, Charlyn Lusk, Washington, D.C.: 443/977-7215 such firms as Oaktree Capital. we develop effective and actionable Managing Directors Boston: 617/897-0326 Offices are in Los Angeles, San contingency plans in close coordi- Katrin Lieberwirth, Liam Collopy, Francisco, New York, Boston and nation with a client’s legal, finan- Michael Goodwin, Matthew Michael S. Sitrick, Chairman and Washington, D.C., though we have cial, marketing, communications Conroy, SVPs CEO handled cases all over the world. and government relations/lobbying Stanton provides a full range of Less important than what you say For additional information in- advisors. Our approach provides senior-level counsel to protect cor- about yourself is what others say cluding clients for whom our work best-practices and enhances client porate reputations before, during about you. was public and additional media procedures and appropriate train- and after a crisis hits, when criti- • The New York Times: “The comments about our firm see: ing of personnel before and during cal issues arise, and through major City’s Most Prominent Crisis-Man- www.sitrick.com. a crisis. When the unexpected transitions. Our expertise helps cli- happens, we actively manage and agement Firm.” SLOANE & ents prevent crises through thought- • Forbes: “The crew from the support implementing the appropri- ful planning and oversight. In the television magazine is banging on COMPANY ate communications tactics. After event a crisis does occur, we help your door. You can have the securi- the crisis subsides, we help clients contain the situation by manag- restore their credibility and reputa- ty guard throw them out and know 7 Times Square, 17th flr. ing media coverage and executing they’ll trash you. Or you can sit New York, NY 10036 tion in the marketplace. proactive communications to offset down with them and figure that out 212/486-9500 reputational damage and repair re- of the hour you give them, they’ll Fax: 212/486-9094 SOLOMON lationships with key constituents. use only 40 seconds on air. And [email protected] Stanton works with senior lead- MCCOWN & CENCE those 40 seconds will make you Darren Brandt, Whit Clay, ership teams, corporate task forces, look very guilty. Better solution, Co-CEOs 177 Milk Street, Suite 610 outside counsel and other advisors call Mike Sitrick.” Boston, MA 02109 to develop comprehensive com- • BusinessWeek: That’s unbeliev- Sloane & Company is an indus- 617/695-9555 munications strategies that ensure able. This is the heavy artillery.” try-leading strategic communica- www.solomonmccown.com our clients are fully prepared. We Quote is from the CEO of one of the tions firm that provides a range of Twitter: @SolomonMcCown apply our decades of experience largest PR firms in the world, after crisis-focused services around sit- to create the right strategy and put learning we were brought in on the uations including: shareholder ac- Daniel F. Cence, CEO & Managing the right support behind it to con- Partner other side of a contentious matter in tivism; litigation; unforeseen man- [email protected] trol the narrative from the start and which his firm was involved. agement changes; Board issues; stay focused on your priorities. Our Since our firm’s founding 31 employee issues; cybersecurity; Solomon McCown & Cence experience spans a variety of situa- years ago, we have been consistent- natural disasters; product integrity; (Boston & New York) supports tions including corporate litigation, ly ranked among the top crisis and regulatory and legislative issues; clients that face complex, mis- executive changes, consumer and strategic communications firm in bankruptcies / restructurings; en- sion-critical issues at the intersec- special interest boycotts, workplace the nation. vironmental issues; and corporate tion of public policy and business. violence, employee misconduct, fi- The majority of the firm’s senior governance. More broadly, we pro- The firm works within education, nancial improprieties, environmen- executives are former editors and vide strategic counsel and support healthcare and real estate sec- tal issues, product tampering and reporters from news organizations around corporate and financial pub- tors, and with corporations and many others. Stanton’s efforts help that include the Wall Street Journal, lic relations; transactions; strategic non-profit organizations to deliver clients minimize negative attention the New York Times, Bloomberg, insights; messaging, analytics and integrated communications strate- and prevent escalation of vulner- Los Angeles Times, Forbes, CBS measurement; public affairs; and gies that include: messaging, media abilities during crisis situations. News and NBC News. We also investor relations—to public and relations & training, government That’s why you’ve never heard of have former practicing attorneys private companies as well as inves- relations, digital and social cam- some of our best crisis work. and business executives. tors, associations and individuals. paigns, and creative content. Clients: 3i, Albright Capital Man- Matters with which we have been We are experts at assisting clients Crisis planning and management agement, Allianz Global Corporate involved include litigation support when unforeseen events threaten to is a defining strength of our orga- & Specialty, AM Best, Bain Cap- of all kinds; intellectual property impact their business or damage nization. Our nationally-recognized ital, Brevet Capital, Carl Marks matters, allegations of stock ma- their reputation. We are known team of crisis managers comes from Advisors, CityMD, Conning Asset nipulation, wrongful termination, for our intelligence, intensity, cre- journalism and politics. We devel- Management, CSAA, CVC Cap- contract disputes, allegations of ativity and focus on getting results. op crisis plans for corporations, in- ital Partners, DealCloud, Dosis, fraud and fraudulent inducement, Whether the situation calls for de- stitutions, and mission-focused or- EIS, First Eagle Alternative Cred- wrongful death claims, allegations veloping and delivering the right ganizations, and help organizations it, FFL Partners, Great Hill Part- of illegal drug use, SEC matters, messages to the audiences that navigate sensitive issues including ners, HGGC, Hudl, Intapp, Kline and a variety of other white-col- matter or advising on high-stakes data breaches, public health is- Hill Partners, Lincolnshire Man- lar crimes. We have also handled deals or crises, our goal is the same sues, labor negotiations and strikes, agement, Makena Capital, Marin criminal and civil cases against —to drive winning outcomes for bankruptcies and business failures, Health, Merchants Fleet, Mercy companies and their executives our clients. accusations of sexual harassment College, Mobilitas, Mosser, One for such things as price fixing, in- We have become a go-to firm and abuse, Title IX complaints, reg- Equity Partners, Pine Brook, Sav- surance fraud, options backdating, when these crises and special sit- ulatory investigations, workplace erLife, Summit Medical Group, antitrust violations, race and sex uations occur by listening to our violence and natural disasters. We Sun Capital Partners, Tanenbaum discrimination, sexual harassment, clients, understanding the situation, excel at working with both in-house Center for Interreligious Under- racism and #MeToo matters. We determining the risks to their busi- and outside legal and communica- standing, T1D Fund, Toorak Cap- have a significant data breach, ness and delivering candid advice tions teams to devise strategies that ital Partners, Vertical Bridge, VSS mergers and acquisitions and cor- to management teams, boards, ex- dovetail with the legal strategy. and Winston & Strawn. 

WWW.ODWYERPR.COM | JANUARY 2021 53 OPINION Professional Development At last, the return of ‘do nothing’ government

By Fraser Seitel

hundred years ago, when a friend of reservation. reminds us, “won the Pulitzer Prize”—yes, mine was public relations director of • Delivering ultimatums that forced Eu- 18 years ago!—and in the subsequent two A a big New York City bank, his supe- ropean nations to start paying their fair decades has become whiny, bombastic and rior officers used share for their own defense. largely irrelevant. to pray for “divid- • Breaking the decades-old logjam on Friedman’s blockbuster, three-column ed government” Middle East peace by circumventing ob- Biden exclusive, for example, consisted in which neither structionist Palestinian leaders. mainly of the “revelations” that he’d try to Democrats nor • Offing treacherous Iran’s top general. lift Trump Iran sanctions and get back into Republicans con- • Passing a long-promised prison reform the nuclear deal if possible and he’d work trolled all levers bill. more with allies on China but wouldn’t of the federal bu- • Presiding over the creation of three vac- immediately drop the Trump China tariffs. reaucracy. cines in less than a year to defeat a deadly Wow! Cue the Pulitzer committee! The bankersvirus. The point is that it’s likely the Biden Ad- believed that as Like it or not, President Trump, regard- ministration, like the Obama Adminis- long as Washing- less of his personal odiousness, was a “doer,” tration, will be long on rhetoric and short Fraser P. Seitel has been a communications ton politicians fo- the diametric opposite of the successor he on results. In eight years in office, Obama consultant, author and cused on fighting appropriately dubbed “Sleepy Joe.” recorded one signature legislative triumph: teacher for more than each other, they Biden, unlike Trump, is a “legitimate” healthcare. Biden, similarly, will probably 30 years. He is the au- couldn’t do much 78-year-old: slow-moving, slow-speak- chalk up infrastructure reform as his crow- thor of the Prentice-Hall to muck up the ing, slow-acting. Like his mentor, Barack ing victory. But not a whole lot more. teet, The Practice of Public Relations. ability of people Obama, Biden promises to be excruciat- The winner: public relations to make a living. ingly “deliberative” in every decision he The prospect of the incoming adminis- In other words, confronts, relying on scores of aides, ex- tration turning out to be as somnambulant the governmental goal of bankers, busi- perts and experienced sources of “Wash- as its standard bearer does, however, bode ness leaders and others concerned about ington wisdom” before taking action. well for one business: the practice of public the financial well-being of income earners On the one hand, we can be certain— relations. far and wide, was then—and it is still to- thankfully!—that the days of disruptive, For the great unwashed who consider the day—“gridlock.” potentially-disastrous management by public relations business as little more than And in early January, if the good citi- daily tweet are behind us. On the other, we “style over substance,” the Biden Adminis- zens of Georgia see fit to elect at least one can be equally certain, in light of the peo- tration with its promised series of “firsts,” Republican to the Senate, gridlock will be ple that Biden has and will appoint to high like the “single most diverse Cabinet ever,” back in Washington. And with it, a return office, that relatively little to help ordinary will be historic. to the days of “Do Nothing” government Americans will be accomplished by the For more sophisticated communications will be assured. Hallelujah! new crowd in town. scholars, the new administration will ad- The bet here is that President-elect Joe Biden’s roster of appointees—people here to a rigorous regimen of traditional Biden, a nice man with plentiful experi- like Anthony Blinken, Ron Klain, Jared public relations practice, where policies are ence, will direct an administration that, Bernstein, et al.—are safe, competent, ca- weighed in terms of public appeal, “worst like its leader, will be weak, meek, long on reer politicians and Clinton/Obama left- cases” considered and talking points and inspiring rhetoric and short on meaningful overs, who will neither rock the boat nor key messages vetted thoroughly before action. get much done (Think John Kerry, for being drafted into cohesive arguments by And a lackluster Biden government will goddsakes!). Others in the wings, ready communications professionals. mean good news to at least one group of for their imminent Biden anointment— To ensure this process, Biden has appoint- workers in particular—besides the legion people like Corey Booker, Sally Yates and ed a capable communications team, led by of out-of-work Democrat political retain- Susan Rice—have spent a lifetime as team the experienced Kate Bedingfield and Jen ers—public relations professionals. Under players, moving up the ranks, speaking and Psaki, to counsel him. Biden’s upgrading of Biden, the traditional practice of PR will writing heroically and accomplishing little. White House PR professionalism will be a once again flourish, after being mortally The Biden Administration will be marked major change from his predecessor’s predi- threatened by dastardly Donald and his by such mediocrities. (Maybe with the ex- lection for communications threat, bluster reckless rule-breaking reign. ception of the gifted Janet Yellen). and prevarication (i.e. lying). From “doer” to “dozer” In terms of mediocrity, just consider the And the return to a more “normal” PR Whether you despised or simply detested first journalists the President-elect sought also underscores that from a character Donald Trump, you have to acknowledge out to preview his first 100 days. For broad- or role-model standpoint, Joe Biden, like that the soon-to-be erstwhile Command- cast, he chose CNN’s lugubrious Jake Tap- Obama, will clearly be a quantum im- er-in-Chief got things done for ordinary per, the perpetually-downcast Trump-hat- provement over Trump. people. ing anchor who doesn’t even rank among Indeed, there’s little question that we can Among Trump’s achievements: his own network’s top five broadcasters. all be proud of President-to-be. • Resurrecting a listless economy. For print, Biden chose columnist Tom Just don’t expect him to accomplish • Supporting American business without Friedman, who, his New York Times always much. 

54 JANUARY 2021 | WWW.ODWYERPR.COM Guest Column Podcasting in 2021 By Jane Genova going through consolidation, fresh content constricting their input? approaches, tech developments in every- Test test test before first going live or n April 2020, Apple Podcasts announced thing from advertising to distribution and when doing course correction. Conduct in- a milestone: Its catalogue featured one diversity. Experimentation is already un- formal focus groups for feedback. Imillion podcasts. That might have reflect- derway. For instance, in the spirit of TikTok As in blogging, concentrate on a niche. ed the COVID-triggered surge in podcast- short form, there are microcasts, broad- Within niches there’s wiggle room. How- ing last spring. With so many locked down casted throughout the day. Those would be ever, if the content bleeds beyond those at home, launching ideal for clients’ branding and cause-related boundaries, start another podcast for other a podcast seemed messaging. kinds of subject matter. like a good idea. In a relatively short period of time, pod- Be original. The killer of podcasts, just as The other ma- casting has become serious business. Es- happens in blogging, is the assumption that jor presence in the sentially, it mutated from a fun sandbox it’s necessary to fit in with the herd. The re- podcast category, amateurs could play in a professional game. sult is what might be called The Giant Plat- Spotify, went on an As a result, the bar is now high for produc- itude. Both blogging and podcasting are acquisition spree. tion standards, hosting, scripting, guest personal mediums. The persona as well as That included the selection and overall performance. Part of the content has to be one-of-a-kind. Joe Rogan podcast, that, of course, is also because of the glut Research who the target audiences are with its 190 million of digital content in all mediums, not just or could be. As in all communications, Jane Genova is a downloads month- audio. Way back in 2016, there was already it’s all about the audience. If the audience ghostwriter, marcom ly. Forbes docu- noise about Peak Content, be it text, video, changes, so might the tone and content of expert and career coach ments that the Ro- audio, or a combination of all three. the podcast. Yes, follow the audience. with special expertise gan show made $30 Experts such as Swisher and Galloway Have no expectations. Especially not of on future trends (ja- negenova374@gmail. million in 2019. anticipate that in 2021 businesses like Ap- stardom. There’s the old adage that expec- com). According to ple and the Spotify will only contract with tations are platforms for resentments. That Podcast Insights, commercial-quality podcasts by personali- kind of negative mindset sets in play down- 155 million house- ties or those with large followings. Scale has ward trajectories. Both launching and op- holds in America have listened to pod- become more important because of how erating a podcast are experiments. There’s casts. 45 percent of them have income over competitive advertising has become. no predicting what can happen. In addi- $75,000. The medium is mobile and smart- Given what’s now demanded, it’s no tion, developing a show takes time. phones drive usage. surprise that almost half of podcasts fail. Assess quantitatively and intuitively The prototype of what we know as pod- There’s even a term for it: “podfade.” How- how it’s going. Leap in immediately and of- casting today has existed since the 1980s. ever, podcasting per se remains an open ten with course corrections. Small changes Around 2004, it began to catch on. Apple medium. Public relations agencies and can have big impacts. coined the term in 2005. But it took about marketing firms can still use this tool for Promotion is everything. No longer is 15 years for it to catch fire. Along with that themselves and for their clients. The objec- there a notion of over-doing that. Exploit explosive growth have come massive shifts tives include persuasion, influence, brand- both digital social networks and tradition- in the category. ing, selling, fundraising and profit. Some of al word of mouth. For the latter, ask fam- It might be said that the medium has bi- those podcasts might be “sleepers” which ily, friends, neighbors and clients to tune furcated into BigPodcast and The Rest. The catapult into the big time. Others could be in. Yes, be imaginative and in-the-now mission of this article is to guide public re- the analogues of “indie” film-makers who with how you keep putting the podcast lations agencies and marketing firms and took on the traditional Hollywood studios. out there. For example, if an episode goes their clients on how to navigate this rapidly All have a shot at achieving the needed re- controversial, share that story afterward in changing medium. sults if aligned with what are best practices, all your usual promotional spots. Each epi- Those in BigPodcast include both the sig- at the time. sode could provide a story to tell. nificant revenue producers and the influ- Right now, among the proven-out rules Of course, there’s an elephant in the room encers. The podcasts with influence range of the road to increase the probability for about podcasting. That’s the question: Has from former first lady Michelle Obama’s success are these eight: a podcast become a must-do in 2021? That Higher Ground to former prosecutor Preet Preparation is necessary, both for re- same old question also had arisen and Bharara’s Words Matter. They could evolve configuring existing podcasts and launch- continues to emerge with establishing a into top revenue producers. In fact, the ing new ones. The amateur phase is over. presence on Facebook, Twitter, Instagram, latter is being sued because the producers One focus must be recording space. Some LinkedIn, TikTok, YouTube, blogging, allege they haven’t received their cut, as podcasters have had a room in their homes e-books and even print publishing. agreed, of the $1.75 million in past and fu- brought up to studio standards. A second There’s no absolute answer. The com- ture advertising revenue. option is renting time in a recording studio. mon-sense one is this: Usually an organiza- In addition to advertising, revenue cur- Another aspect of the planning is the will- tion or an individual excels in a few of those rently primarily comes from subscriptions ingness to invest—time, energy, creativity but not all. When to add another medium and sponsored content. That could expand, and funding. The “show” requires the same and perhaps cut back involvement in others notes Pacific Content, to membership attention to macro and micro elements as tends to be fairly obvious. Given the con- groups, various forms of online education, radio programming. What will be the topic tent glut, public relations agencies and mar- newsletters, merchandise and premium for the episode? What tone will the script- keters have to go with their own and their content. ing or talking points have? Who will be in- clients’ strengths. At least those at the time. Pacific Content also foresees the medium vited as guests? How to brief guests without Over time, they could change. 

WWW.ODWYERPR.COM | JANUARY 2021 55 WASHINGTON REPORT Congress calls for U.S. push vs ‘fake news’

eacting to rising online extremism triggered by the COVID-19 pandemic and the elections, a group of House Democrats Rwant President Biden to launch a multiagency digital democ- racy task force to develop a federal strategy to increase resilience to online threats and create stronger protection for the democratic process. In a Dec. 10 letter to Biden, members of the Congressional Task Force on Digital Citizenship asked him to adopt a “whole of gov- ernment system to build citizen resilience to disinformation and misinformation.” They see the need for “media literacy programs with commit- ments to truth-seeking” to counter social media platforms that traffic in “false, misleading or emotionally manipulative” content to boost engagement and corporate profits. Ambassador to Japan Caroline Kennedy, Director of Communica- The U.S. needs to partner with allies to help set global mecha- tions at the Democratic National Committee, Director of Commu- nisms on platform transparency, share information on the evolving nications for ex-Jersey Senator Bob Torricelli and Press Secretary to digital ecosystems and develop protocols for citizen resilience to Maryland Congressman Steny Hoyer. online information, according to the letter. She also was Executive VP/Managing Director of PA at Subject The Congressmen warn that the COVID-19 vaccine will not cure Matter and co-founded Point Black Public Affairs. the online infodemic and conspiracy will continue to be exploited. Stephen Ubi, PhRMA President/CEO, said DeShong has led PA “We encourage you to work with researchers, scholars and civil campaigns that “punctured the din and advanced policy priorities.”  society to understand the impact of disinformation and misinfor- mation on American society and we stand ready to assist you in putting forward these new initiatives,” said Jennifer Wexton (VA), Brooks-LaSure speaks for Robert David Cicilline (RI), Donald Beyer (VA), Zoe Lofgren (CA), Bill Foster (IL), Bill Keating (MA) Yvette Clark (NY), Jamie Raskin Wood Johnson Foundation (MD), Elissa Slotkin (MI).  llyn Brooks-LaSure has joined the Rob- ert Wood Johnson Foundation as VP of Glover Park gobbles up Grubhub ACommunications. Brooks-LaSure comes to RWJF from the lover Park Group has picked up Grubhub for D.C. represen- Leadership Council on Civil and Human tation of labor and issues related to delivery network compa- Rights, where he served as Executive Vice Pres- Gnies. ident for Communications. He was previously a The food delivery service this month guaranteed minimum earn- State Department Foreign Service Officer, and ings and enhanced benefits for its California drivers following ap- was on the communications staff of the Envi- proval of the state’s Protect App-Based Drivers and Services Act. ronmental Protection Agency. Allyn Brooks- Grubhub, which is in the process of being acquired by Nether- Before that, Brooks-LaSure was Washington LaSure lands-based Just East Takeaway in a $7 billion deal, posted a 53 Press Secretary for Sen. Robert Menendez (D- percent surge in second-quarter earnings to $494 million sparked NJ), and served as Deputy Press Secretary for by the COVID-19 pandemic. It lost $9.2 million compared to a $1 New Jersey Governor Jon Corzine. million year-ago profit. In his new position, he leads the RWJF’s communications depart- Managing directors Susan Brophy, Paul Poteet, and Gregg Roth- ment and is responsible for implementing strategy to support ini- schild, along with Senior VP Megan Moore handle Grubhub. tiatives that address health equity and the social determinants of Glover Park Group will merge with Finsbury and Hering Schup- health.  pener to form Finsbury Glover Hering in early 2021.  LLYC hires Marquez to direct D.C. PhRMA recruits MGM’s DeShong office for top PA job LYC has hired Francisco Marquez as Office he Pharmaceutical Research and Man- Director in its new Washington D.C. loca- ufacturers of America has hired Debra Ltion. Marquez has served as counselor to TDeShong, who has strong ties to the Dem- the Venezuelan Embassy in Washington D.C, ocratic party, as Executive VP of Public Affairs. Chief of Staff of the Mayor of El Hatillo (Cara- She will join PhRMA in mid-December from cas, Venezuela), and Senior Director of Strate- MGM Resorts International, where she is se- gic Partnerships at UFacilitate. Francisco Marquez nior VP-Global Communications and industry In his new post, he’ll work closely with the affairs. global partnership of Finsbury, Hering Schup- DeShong was Chief of Staff to former U.S. Debra DeShong pener and Glover Park Group, which LLYC joined in 2019. 

56 JANUARY 2021 | WWW.ODWYERPR.COM International PR News

Haiti hires Latin America Advisory the Shanghai Stock Exchange’s STAR Market, according to the com- pany’s statement. Group JinkoSolar Holding, which is listed on the New York Stock Ex- change, chalked up $3.7 billion in revenues for the first nine months aiti has hired the Latin America Advisory Group to provide of 2020 and earned $102 million. The company says solar power is PR, Congressional outreach and international media rela- entering a “golden era,” spurred partly by the election of Joe Biden as Htions services. U.S. President. U.S. demand is expected to double under the Biden The Miami-based shop will prepare talking points for Haitian of- administration, according to Jinko. ficials and identify “champions” in Congress to promote various Mercury got the assignment from Jinko after the company received humanitarian/economic assistance programs. a phone call from a reporter from the New York Times asking about The one-year contract calls for LAAG to develop a messaging its business practices. The Omnicom unit expects to have a written strategy, provide background and sometimes “off the record” in- agreement that covers PR related to its business operations and eco- formation to journalists and draft/place OpEd pieces in “reputable” nomic interests.  news outlets. The firm also will create a “revolving” door of events and meet- ings with think tanks to influence opinion makers. Armenia calls Cooper Strategies LAAG partner Damian Merlo, who was special assistant to Hai- ti’s former President Michel Martelly and Prime Minister Laurent for media work Lamothe, oversees the $96,000 account. He reports to Haiti’s Ambassador to the U.S., Bocchit Edmond.  he Embassy of Armenia retained Cooper Strategies through March to handle press outreach, social media and communica- Mercury lands China’s JinkoSolar Ttions related to the conflict in the disputed Nagogro Karabakh region. ercury Public Affairs is negotiating a contract to provide Azerbaijan, supported by Israeli and Turkish-made drones, PR services and media outreach for the US arm of China’s launched an invasion of NK on Sept. 27 and retook the bulk of the MJinkoSolar Holding. territory. Russia President Vladimir Putin brokered a peace treaty JinkoSolar Holding announced the immediate resignations of this month and dispatched 2,000 troops to monitor the region. top management including CEO Kangping Chen, COO Jiun-Hua Armenia hired Cooper to monitor western coverage of the con- Allen Guo, who took the post Nov. 25, Chief Marketing Officer Ge- flict and to “advance the American understanding of the conflict and ner Miao, Chief Technology Officer Hao Jin, and human resources support its peaceful resolution.” director Shaoguo Ji. Cooper receives $6,000 a month for the push. The pact is a four- They will assume respective responsibilities at the company’s month extension of the original one-month $20,000 agreement that principal subsidiary, Jinko Solar Co. Ltd, which is being listed on expired November 30.  FARA News  NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals. For a complete list of filings, visit www.fara.gov.

Myriad Int’l Marketing, LLC, Los Angeles, CA, registered Dec. 14, 2020 for Embassy of the Republic of Rwanda, Washington, D.C., regarding efforts to reach consumers, travel trade and the media by positioning Rwanda as an attractive and sustainable “must-see” destination.

BGR Government Affairs, LLC, Washington, D.C., registered Dec. 16, 2020 for Aviora Consult EAD (on behalf of Delyan Peevski), Sofia, Bulgaria, regarding accusations that Peevski, a businessman and member of the Bulgarian Parliament, is contributing to corruption in his country.

Karv Communications Inc., New York, NY, registered Dec. 6, 2020 for Stiftung Pressischer Kulturbesitz (through Wiggin and Dana LLP) Berlin, Germany, regarding litigation involving SPK, a Smithsonian-like consortium of museums in Berlin, which is at the center of a claim from heirs of Jewish art dealers that the sale of medieval art to Germany in the 1930s was invalid. Lobbying News G NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Squire Patton Boggs, Washington, D.C., registered Dec. 23, 2020 for United States Council for International Business, New York, NY, regarding customs law for imports made with forced, indentured or prison labor.

George J. Hochbrueckner & Associates, Inc., New York, NY, registered Dec. 23, 2020 for Squirrel Compliancy Solutions, Inc., Raleigh, NC, regarding issues related to promotion of cyber security technology to protect computer networks from hackers.

Hannegan Landau Poersch & Rosenbaum Advocacy, LLC, Washington, D.C., registered Dec. 22, 2020 for UnitedHealth Group, Inc., Washington, D.C., regarding issues related to coronavirus as well as Medicare and Medicaid.

Franklin Square Group, LLC, Washington, D.C., registered Dec. 21, 2020 for Internet Works, Washington, D.C., regarding content moderation of the Internet.

WWW.ODWYERPR.COM | JANUARY 2021 57 2021 PR Buyer’s Guide

60 - Annual Reports/Design/Branding 60 - Associations 62 - Awards 64 - Broadcast Monitoring Services 64 - Celebrities 64 - Clipping Services 65 - Content Marketing 65 - Conventions/Conference Planners 65 - Copywriters 65 - CPA/Consulting Services 65 - Crisis Management 66 - Digital Media Tours 67 - Directories 67 - Directory Publishers 67 - Editorial Distribution & Services 68 - Education 68 - Electronic Newsfeeds/Satellite Svcs. 69 - Employment Services 69 - Executive Search 70 - Fulfillment 70 - Graphic Services 71 - Integrated Marketing & PR 71 - Interactive/Multimedia Services 71 - Management Consultants 72 - Measurement and Evaluation 72 - Media Lists 72 - Media Monitoring 72 - Media Tours/Roadshows Media Training - 73 Mergers & Acquisitions - 74 Newsletters - 74 Newswires/Press Services - 74 Photo Distribution - 74 Photographers/Stock Photos - 74 PR Salary/Compensation Analysis - 74 Press Release Distribution - 76 Printing - 76 Promotions - 76 Public Relations Networks - 78 Public Service Announcements - 78 Radio - 79 Research - 81 Satellite Media Tours - 81 Search Engine Optimization (SEO) - 84 Social Media - 84 Software - 85 Speakers Service (Talent) - 85 Special Events - 85 Television (TV) Production - 86 Translation Services - 86 Video - 87 Webcasting - 88 Website Development - 88

Index to Listed Companies - 90 ANNUAL REPORTS/BRANDING 2021 PR BUYER’S GUIDE Annual Reports/ American Association of Political Chief Marketing Officer Council, 1494 Consultants, 1775 Tysons Blvd., 5th flr., Hamilton Ave., San Jose, CA, 95125. Design/Branding McLean, VA, 22102. 703/245-8020. 408/677-5333. www.cmocouncil.org. www.theaapc.org. Donovan Neale-May, Exec. Dir. Bernhardt Fudyma Design Group, 55 Alana Joyce, Exec. Dir. East End Ave., #7K, New York, NY, 10028. CPR, The International Institute For 212/889-9337. www.bfdg.com. American Marketing Association, The, Conflict Prevention and Resolution, 30 Craig Bernhardt, Creative Dir., Prin. 130 E. Randolf St., 22nd flr., Chicago, IL, East 33rd St., 6th flr., New York, NY, 10016. 60601. 312/542-9000. www.ama.org. 212/949-6490. www.cpradr.org. Broadridge, 5 Dakota Dr., #300, Lake Russ Klein, CEO. Alan Waxman, Pres. & CEO. Success, NY, 11042. 800/353-0103. www.broadridge.com. Arthur W. Page Society, 230 Park Ave., Florida PR Association, 40 Sarasota Ctr. #455, New York, NY, 10169. 212/400-7959. Blvd., #107, Sarasota, FL, 34240. 941/365- Eisenberg & Associates, 1722 Routh St., www.awpagesociety.com. 2135. www.fpra.org. Cheray Keyes-Shima, #900, Dallas, TX, 75201. 214/528-5990. Roger Bolton, Pres. Exec. Dir. www.eisenberginc.com. Arthur Eisenberg, Founder. ASAE: The Center For Assn. Leadership, Global Alliance for Public Relations 1575 I St., N.W., Washington, DC, 20005. and Communication Mgmt., Via Ruggi, Galperin Design Inc., 2280 Frederick 202/371-0940. www.asaecenter.org. 3-6963, Lugano-Pregassona, Switzerland. Douglass Blvd., #9D, New York, NY, 10027. Chris Vest, VP, Corp. Comms & PR. www.globalalliancepr.org. 212/873-1121. www.galperindesign.com. Association for Conflict Resolution, P.O. Healthcare Businesswomen’s Association, Peter Galperin, Pres. Box 5, Eagle, NE, 68347. 202/780-5999. 373 Route 46 West, Bldg. E, #215, Fairfield, www.acrnet.org. Kelly Riley, Pres. NJ, 07004. 973/575-0606. www.hbanet.org. Johnson Strategic Communications, Inc., Laurie Cooke, Pres. & CEO. P.O. Box 27227, Overland Park, KS, Association for Education in Journalism 66225-7227. 913/649-8885. and Mass Communication, 234 Outlet Hispanic Public Relations Association, www.johnsonstrategic.com. Pointe Blvd., Ste. A, Columbia, SC, 29210. P.O. Box 86760, Los Angeles, CA, 90086. Richard Johnson, Pres. 803/798-0271; [email protected]; www.hpra-usa.org. fax: 803/772-3509. www.aejmc.org. Stephen Chavez, Pres., LA Chapter. Lippincott, 499 Park Ave., New York, NY, Jennifer McGill, Exec. Dir. 10022. 212/521-0000. Hospitality Sales & Marketing Association www.lippincott.com. Association for Women in Int’l., 7918 Jones Branch Dr., #300, Richard Wilke, Sr. Partner. Communications, The, 1717 E. Republic McLean, VA, 22102. 703/506-3280. Rd., Ste. A, Springfield, MO, 65804. global.hsmai.org. Point Five Design, 118 E. 25th St., 10th flr., 417/886-8606. www.womcom.org. Robert A. Gilbert, Pres. & CEO. New York, NY, 10010. 212/414-4309. Kandice Mollitiam, Membership. www.point5.com. Idealliance, 1800 Diagonal Rd., #320, Alissa Levin, Founder. Association of Marketing and Alexandria, VA, 22314. 703/837-1070. Communications Professionals, 127 www.idealliance.org. Evelyn Helminen, Dir., Pittsburg St., Dallas, TX, 75027. 214/377- Media, Mktg. & Comms. Associations 3524. www.amcpros.com. Institute for PR, University of Florida, Advertising Club of New York, 989 Ave. of Association of National Advertisers the Americas, 7th flr., New York, NY, 10018. P.O. Box 118400, Weimer Hall, Gainesville, (ANA), 155 E. 44th St., New York, NY, FL, 32611-8400. 352/392-0280. 212/533-8080. www.theadvertisingclub.org. 10017. 212/697-5950. www.ana.net. Gina Grillo, Pres. & CEO. www.instituteforpr.org. John Wolfe, Dir., PR. Tina McCorkindale, Pres. & CEO. Advertising Specialty Institute, 4800 Street Association of Strategic Alliance Interactive Advertising Bureau, 116 East Rd., Trevose, PA, 19053. 800/546-1350. Professionals, 129A Morgan Drive, www.asicentral.com. 27th St., 6th Flr., New York, NY, 10016. Norwood, MA, 02062. 781/562-1630. 212/380-4700. www.iab.com. Timothy M. Andrews, Pres. & CEO. [email protected]; www.strategic-alliances.org. International Association of Business Alliance for Women in Media, 2365 Mike Leonetti, Pres. & CEO. Harrodsburg Rd., #A325, Lexington, KY, Communicators (IABC), Managed by SmithBucklin, 330 N. Wabash Ave., #2000, 40504. 202/750-3664. Automotive PR Council, Original Chicago, IL, 60611. 312/321-6868. www.allwomeninmedia.org. Equipment Suppliers Assn., 25925 www.iabc.com. Becky Brooks, Exec. Director. Telegraph Rd., #350, Southfield, MI, 48033. 248/952-6401. [email protected]; International Association of Business American Association of Advertising www.oesa.org. Communicators (IABC), Wash., D.C. Agencies (4As), 1065 Ave. of the Americas, Jeff Laskowski, Sr. Mgr., Comms. 16th flr., New York, NY, 10018. 212/682- Chapter www.iabcdcmetro.org.

2500. www.aaaa.org. British American Business Inc., 52 International Association of Speakers Marla Kaplowitz, Pres. & CEO. Vanderbilt Ave., 20th flr., New York, NY, Bureaus, 1922 E. Fairmont Dr., Tempe, AZ, 10017. 212/661-4060; fax: 212/661-4074. 85282. 480/839-1423. www.iasbweb.org. www.babinc.org. Marie Fredette, Exec. VP. Duncan Edwards, CEO.

60 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE ASSOCIATIONS International Communication Association, National Institute for Lobbying & Ethics, 1500 21st St., N.W., Washington, DC, 20036. The, 10340 Democracy Lane, #204, Fairfax, 202/955-1444. www.icahdq.org. VA, 22030. 703/383-1330. Laura Sawyer, Exec. Dir. www.lobbyinginstitute.com. Paul A. Miller, Pres. International PR Assn. (IPRA), Suite 5879, P.O. Box 6945, London, W1A 6US, National Investor Relations Institute, U.K. 44 1634 818308. www.ipra.org. 225 Reinekers Lane, #560, Alexandria, VA, Philippe Borremans, IPRA Pres. 22314. 703/562-7700; fax: 703/562-7701. PR Council, 135 W. 41st St., 5th Floor, www.niri.org. Ted Allen, VP, Comms. and New York, NY, 10036. 917/439-9201. Kim International Women’s Media Member Engagement. Sample, President. Foundation, 1625 K St., N.W., #1275, Washington, DC, 20006. 202/496-1992. National School PR Association, 15948 The PR Council helps grow talent, www.iwmf.org. Derwood Rd., Rockville, MD, 20855. revenue, profit and reputation for mem- Elisa Lees Munoz, Exec. Dir. 301/519-0496; fax: 301/519-0494. ber agencies and the industry at large. www.nspra.org. The association represents more than Internet Association, Washington, DC. Rich Bagin, Exec. Dir. 100 of the country’s top firms of all 202/869-8680. [email protected]; sizes — all engaged in delivering mod- internetassociation.org. National Writers Association, 10940 S. ern public relations to their clients. See Parker Rd., #508, Parker, CO, 80134. Find-A-Firm at www.PRCouncil.net Issue Management Council, 207 Loudoun www.nationalwriters.com. St. S.E., Leesburg, VA, 20175. 703/777- Professional Marketing Forum, The Yard 8450. www.issuemanagement.org. New York Financial Writers’ Association, House, Breach Lane, Little Berkhamsted, Teresa Yancey Crane, Pres. P.O. Box 338, Ridgewood, NJ, 07451. North Hertfordshire, Hertfordshire, SG13 646/470-7433. [email protected]; 8LS, U.K. 020 7786 9786. Museum of Public Relations, The, 85 www.nyfwa.org. www.pmforum.co.uk. Broad St., 27th flr., New York, NY, 10004. Richard Chaplin, Founder & Chief Exec. 212/943-9439. [email protected]; New York Women in Communications www.prmuseum.org. Shelley Spector, Barry (NYWICI), 355 Lexington Ave., 15th flr., Promotional Products Association Int’l., Spector, Co-Founders. New York, NY, 10017-6603. 212/297- 3125 Skyway Circle North, Irving, TX, 2133. [email protected]; www.nywici.org. 75038-3526. 888/426-7724. National Association of Broadcasters, Alexandra Owens, Exec. Dir. 1 M St., S.E., Washington, DC, 20003. www.ppai.org. Paul Bellantone, Pres. & CEO. 202/429-5300. www.nab.org. Novitas Communications, 1732 Wazee St., Ann Marie Cumming, Sr. VP, Comms. #201, Denver, CO, 80202. 720/379-5740. PRSA/Georgia, 4971 Staverly Lane, [email protected]; National Association of Business Political Norcross, GA, 30092. 770/449-6369. novitascommunications.com. www.prsageorgia.org. Action Committees, 700 Pennsylvania Ave., Michelle Lyng. S.E., Washington, DC, 20003. 202/236-0191. Denise Grant, COO. www.nabpac.org. Micaela Isler, Exec. Dir. Online News Association, c/o NPR, 1111 PRSA/Los Angeles Chapter, 2700 E. N. Capitol St., N.E., 2nd flr., Washington, National Association of Government Foothill Blvd., #209, Pasadena, CA, 91107. DC, 20002. www.journalists.org. Irving 626/313-4343. www.prsala.org. Communicators, 400 S. 4th St., #754E, Washington, Exec. Dir./CEO. Minneapolis, MN, 55415. 888/285-8556. nagc.com. Isaiah Allen, Exec. Dir. PRSA/National Capital Chapter, 200 Little Organization of American Women in Falls St., #205, Falls Church, VA, 22046. Public Relations 703/691-9212. www.prsa-ncc.org. National Association of Personnel Services, www.womeninpr.com. 800 Dailans Way, Uniontown, PA, 15401. PRSA/New York Chapter, 19 Mantua 844/NAPS-360. www.naps360.org. Pennsylvania Association for Government Trinette R. Cunningham, Pres. Road, Mount Royal, NJ, 08061. Relations, P.O. Box 116, Harrisburg, PA, 212/228-7228. www.prsany.org. 17108. 717/939-1900; fax: 717/939-7900. National Black Public Relations Society, Andrew Graham, Pres. [email protected]; www.pagr.org. 14636 Runnymede St., Van Nuys, CA, Christine Corrigan, Exec. Dir. 91405. www.nbprs.org. Public Affairs Council, 2121 K St., N.W., #900, Washington, DC, 20037. Philadelphia PR Association, 7300 City National Foundation for Women 202/787-5950. www.pac.org. Ave., #360, Philadelphia, PA, 19151. Legislators, 1727 King St., #300, Douglas Pinkham, Pres. 215/557-9865. www.ppra.net. Deirdre Alexandria, VA, 22314. 703/518-7931. Hopkins, Pres. www.womenlegislators.org. Public Relations Society of America Jody Thomas, Exec. Dir. (PRSA), 120 Wall St., 21st flr., New York, PR Club, (Formerly Publicity Club of NY, 10005. 212/460-1400. New England), c/o March Comms., 560 National Hispanic Media Coalition, 150 www.prsa.org. Harrison Ave., #408, Boston, MA, 02118. South Arroyo Parkway, #101, Pasadena, CA, Karen Mateo, Chief Comms. Officer. www.prclub.org. 91105. 626/792-6462. [email protected]; www.nhmc.org. Brenda Victoria Castillo, Pres. & CEO.

WWW.ODWYERPR.COM | JANUARY 2021 61 ASSOCIATIONSCATEGORY 2021 PR BUYER’S GUIDE Public Relations Student Society of Washington Women in PR, P.O. Box Astrid Awards, Sponsored by MerComm, America (PRSSA), 120 Wall St., 21st flr., 65297, Washington, DC, 20035. Inc., 500 Executive Blvd., Ossining-on- New York, NY, 10005. 212/460-1474. prssa. www.wwpr.org. Hudson, NY, 10562. 914/923-9400. prsa.org. www.mercommawards.com. Jeneen Garcia, Exec. Dir. Women in Government Relations, 908 Reni L. Witt, Pres. King St., #320, Alexandria, VA, 22314. Publicity Club of Chicago, P.O. Box 202/868-6797. www.wgr.org. AVA Digital Awards, Association 101236, Chicago, IL, 60610. 773/463-5560. Emily Bardach, Exec. Dir. of Marketing and Communication www.publicity.org. Professionals, 127 Pittsburg St., Dallas, TX, 75207. 214/730-0533. www.avaawards.com. Publicity Club of New York, Awards 8554 260th St, Floral Park, NY, 11001. Adrian Awards, Hospitality Sales & Bell Ringer Awards, PR Club, (Formerly [email protected]; Marketing Association Int’l., 7918 Jones Publicity Club of New England), c/o March www.publicityclub.org. Peter Himler, Pres. Branch Drive, #300, McLean, VA, 22102. Comms., 226 Causeway St., 703/506-3280. global.hsmai.org. Robert A. 4th flr., Boston, MA, 02118. Radio Television Digital News Association, Gilbert, Pres. & CEO. www.prclub.org. 529 14th St., N.W., #1240, Washington, DC, 20045. 202/221-4282. www.rtdna.org. Alexander Hamilton Medal, Institute for Big Apple Awards, PRSA/New York Dan Shelley, Exec. Dir. PR, University of Florida, P.O. Box 118400, Chapter, 19 Mantua Road, Mount Royal, NJ, Weimer Hall, Gainesville, Florida, 08061. 212/228-7228. She Runs It (Formerly Advertising 32611-8400. 352/392-0280. www.prsany.org. Women of NY), 1460 Broadway, New York, www.instituteforpr.org. Andrew Graham, Pres. NY, 10036. 212/221-7969. Tina McCorkindale, Pres. & CEO. www.sherunsit.org. Bronze Anvil Awards of PR Society of Lynn Branigan, Pres. & CEO. AME - Advertising & Marketing America, 120 Wall St., 21st flr., New York, Effectiveness Awards, New York Festivals, NY, 10005. 212/460-1400. SIIA, Software & Information Industry 260 West 39th St., 3rd flr., www.prsa.org. Assn., 1090 Vermont Ave., N.W., 6th flr., New York, NY, 10018. 212/643-4800. Karen Mateo, Chief Comms. Officer. Washington, DC, 20005. 202/289-7442. www.AMEawards.com. www.siia.net. Gayle Mandel, Exec. Dir. Bulldog Awards, PR Awards, Stars of PR Jennifer Baranowski, Awards Dir. Awards. www.bulldogawards.com. American Hotel & Lodging Association’s Society for Advancing Business Stars of the Industry Awards, 1250 I St., Cannes Lions Awards, Festival of Editing and Writing (SABEW), Walter N.W., #1100, Washington, DC, 20005. Creativity. +44 (0) 20 3033 4000. Cronkite School of Journalism and Mass 202/289-3100; fax: 202/289-3199. www.canneslions.com. Communication, Arizona State Univ., 555 N. www.ahla.com. Rosanna Maietta, Exec. VP, Central Ave., #406E, Phoenix, AZ, 85004. Comms. & PR. Clarion Awards, Association for Women in 602/496-7862. www.sabew.org. Communications, 1717 E. Republic Rd., Ste. Kathleen Graham, Exec. Dir. APEX Awards, Communications Concepts, A, Springfield, MO, 65804. Inc., 5810 Kingstowne Center Dr., #120- 417/886-8606. www.womcom.org. Kandice Society for Health Care Strategy & 804, Alexandria, VA, 22315. 703/643-2200. Mollitiam, Membership. Market Development, 155 N. Wacker Dr., [email protected]; Chicago, IL, 60606. 312/422-3888. www.ApexAwards.com. CLIO Awards, 104 W. 27th St., 10th flr., www.shsmd.org. Diane Weber, Exec. Dir. Ken Turtoro, Exec. Editor. New York, NY, 10001. 212/683-4300. www.clioawards.com. Society for Technical Communication, ARC Awards, Sponsored by MerComm, Nicole Purcell, Pres. 3251 Old Lee Highway, #406, Fairfax, VA, Inc., 500 Executive Blvd., Ossining-on- 22030. 571/366-1914. www.stc.org. Liz Hudson, NY, 10562. 914/923-9400. CODiE Awards, Software & Information Pohland, CEO. www.mercommawards.com. Industry Association, 1090 Vermont Ave., Reni L. Witt, Pres. N.W., 6th flr., Washington, DC, 20005. Society of American Travel Writers 202/289-7442; 949/448-0545. (SATW), 17W110 22nd St., One Parkview Association TRENDS Annual Trendy www.siia.net/codies. Plaza, #800, Oakbrook Terrace, IL, 60181. Awards, Columbia Books & Information Jennifer Baranowski, Awards Dir. 877/480-4585. www.satw.org. Services, 1560 Wilson Blvd., #825, Marla Schrager, Exec. Dir. Arlington, VA, 22209. 888/265-0600. www. Communicator Awards, Academy of associationtrends.com. Rebecca Mann. Interactive & Visual Arts, 22 West 21st St., Society of Professional Journalists, Eugene 7th flr., New York, NY, 10010. S. Pulliam National Journalism Center, 3909 Association TRENDS Association 212/675-3555. N. Meridian St., Indianapolis, IN, 46208- Executive of the Year Award, www.communicatorawards.com. 4045. 317/927-8000. www.spj.org. Columbia Books & Information Services, John Shertzer, Exec. Dir. 1560 Wilson Blvd., #825, Arlington, VA, Communitas Awards, Association 22209. 888/265-0600. of Marketing and Communication U.S. Travel Association, 1100 New York www.associationtrends.com. Professionals, 127 Pittsburg St., Dallas, TX, Ave., N.W., #450, Washington, DC, 20005. Rebecca Mann. 75207. 214/377-3526. 202/408-8422. www.ustravel.org. [email protected]; Cathy Reynolds, Mgr., Media Relations. www.communitasawards.com.

62 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE AWARDS dotCOMM Awards, Association Jack Felton Medal for Lifetime Washington, DC, 20005. 202/371-0940; fax: of Marketing and Communication Achievement, Institute for PR, University 202/371-8315. www.asaecenter.org. Professionals, 127 Pittsburg St., Dallas, TX, of Florida, P.O. Box 118400, Weimer Hall, Chris Vest, VP, Corp. Comms. & PR. 75207. 214/377-3526. Gainesville, FL, 32611-8400. 352/392-0280. www.dotcommawards.com. www.instituteforpr.org. Tina McCorkindale, PR News Awards, Access Intelligence, LLC. Pres. & CEO. www.prnewsonline.com/pr-news-awards. Galaxy Awards, Sponsored by MerComm, Inc., 500 Executive Blvd., Ossining-on- Jersey Awards, New Jersey Advertising PR Professional of the Year Award of PR Hudson, NY, 10562. 914/923-9400. Club, 199 Prospect Ave., #7250, North Society of America, 120 Wall St., 21st flr., www.mercommawards.com. Arlington, NJ, 07031. 201/998-5133. New York, NY, 10005. 212/643-4800. Reni L. Witt, Pres. www.njadclub.org. Chris Vaglio, Exec. VP. www.prsa.org. Karen Mateo, Chief Comms. Officer. Gold Anvil Award of PR Society of MarCom Awards, Association of Marketing America, 120 Wall St., 21st flr., New York, and Communication Professionals, 127 PRSA/National Capital Excellence in NY, 10005. 212/460-1400. www.prsa.org. Pittsburg St., Dallas, TX, 75207. 214/377- Comms. Awards, Formerly Thoth Awards, Karen Mateo, Chief Comms. Officer. 3524. www.marcomawards.com. 200 Little Falls St., #205, Falls Church, VA, 22046. 703/691-9212. www.prsancc.org. Gold Circle Awards, ASAE: The Center for Matrix Awards, NY WICI, 355 Lexington Association Leadership, 1575 I St., N.W., Ave., 15th flr., New York, NY, 10017. Public Relations and Marketing Washington, DC, 20005. 202/371-0940. 212/297-2133. www.nywici.org. Excellence Awards, Business Intelligence www.asaecenter.org. Alexandra Owens, Exec. Dir. Group. 909/529-1163. Chris Vest, VP, Corp. Comms. & PR. www.bintelligence.com. Mercury Awards, Sponsored by MerComm, Gold Ink Awards, Printing Impressions, Inc., 500 Executive Blvd., Ossining-on- Questar Awards, Sponsored by MerComm, NAPCO Media, 1500 Spring Garden St., Hudson, NY, 10562. 914/923-9400. Inc., 500 Executive Blvd., Ossining-on- 12th flr., Philadelphia, PA, 19130. www.mercommawards.com. Hudson, NY, 10562. 914/923-9400. 215/238-5300. www.goldink.com. Reni L. Witt, Pres. www.mercommawards.com. Reni L. Witt, Pres. Gold Quill Awards, Int’l. Association of NAGC Communicator of the Year Award, Business Communicators (IABC), Managed National Association of Government Ragan’s PR Daily Awards, 10 S. LaSalle by SmithBucklin, 330 N. Wabash Ave., Communicators, 400 South 4th St., #754e, St., Chicago, IL, 60603. 312/960-4100. #2000, Chicago, IL, 60611. 312/321-6868. Minneapolis, MN, 55415. 888/285-8556. www.prdaily.com. www.iabc.com. nagc.com. Isaiah Allen, Exec. Dir. Brendan Gannon, Awards Program Mgr.

Golden Trumpet Awards, Publicity Club New York Festivals, TV & Film Awards, REBRAND 100 Global Awards, 24 Corliss of Chicago, P.O. Box 101236, Chicago, IL, 260 West 39th St., 10th flr., New York, NY, St., #6791, Providence, RI, 02940. 401/785- 60610. 773/463-5560. www.publicity.org. 10018. 212/643-4800. 1412. www.rebrand.com. Anaezi Modu, www.newyorkfestivals.com. Founder & CEO. Golden World Awards, Intl. PR Assn., Gayle Mandel, Exec. Dir. IPRA, Suite 5879, P.O. Box 6945, London, SABRE Awards, PRovoke Media, 271 West W1A 6US, U.K. 44 1634 818308. Online Journalism Awards, Online News 47th St., New York, NY, 10036. 212/333- www.ipra.org. Association, c/o NPR, 1111 N. Capitol St., 2300. www.provokemedia.com. N.E., 2nd flr., Washington, DC, 20002. Hermes Creative Awards, Association 202/503-9222. www.journalists.org. Sigma Delta Chi Awards, c/o Society of of Marketing and Communication Irving Washington, Exec. Dir./CEO. Professional Journalists, Eugene S. Pulliam Professionals, 127 Pittsburg St., Dallas, TX, Nat’l Journalism Center, 3909 N. Meridian 75207. 214/377-3525. Outstanding Educator Award of PR St., Indianapolis, IN, 46208-4045. 317/927- www.hermesawards.com. Society of America, 120 Wall St., 21st flr., 8000. www.spj.org. New York, NY, 10005. 212/460-1400. John Shertzer, Exec. Dir. iBravo! Awards, Hispanic Public Relations www.prsa.org. Association, P.O. Box 86760, Los Angeles, Karen Mateo, Chief Comms. Officer. Silver Anvil Awards of PR Society of CA, 90086. [email protected]; America, 120 Wall St., 21st flr., New York, www.hpra-usa.org. Paragon Awards, Plus Additional Awards, NY, 10005. 212/460-1400. Stephen Chavez, Pres., LA Chapter. National Council for Marketing & Public www.prsa.org. Relations (NCMPR), 5901 Wyoming Blvd., Karen Mateo, Chief Comms. Officer. iNova Awards, Sponsored by MerComm, N.E., J-254, Albuquerque, NM, 87109. Inc., 500 Executive Blvd., Ossining-on- 505/349-0500. www.ncmpr.org. Silver Apple Awards, Direct Marketing Hudson, NY, 10562. 914/923-9400. Club of New York, 288 Park Ave. South, www.mercommawards.com. Paul M. Lund Public Service Award of PR #88658, New York, NY, 10003. 646/741- Reni L. Witt, Pres. Society of America, 120 Wall St., 21st flr., 4771. www.dmcny.org. New York, NY, 10005. 212/460-1400. Internet Advertising Competition (IAC) www.prsa.org. Society for Technical Communication, Awards, Web Marketing Association, P.O. Karen Mateo, Chief Comms. Officer. STC Awards, 3251 Old Lee Highway, #406, Box 475, South Wellfleet, MA, 02663. Fairfax, VA, 22030. 571/366-1914. www.iacaward.org. William Rice, Pres. Power of A Awards, ASAE: The Center for www.stc.org. Liz Pohland, CEO. Association Leadership, 1575 I St., N.W.,

WWW.ODWYERPR.COM | JANUARY 2021 63 AWARDS 2021 PR BUYER’S GUIDE Society of American Travel Writers, Box 475, S Wellfleet, MA, 02663. demographic needs. With over 20 SATW Foundation Lowell Thomas Travel [email protected]; years experience in the entertainment Journalism Competition, 17W110 22nd www.webaward.org. industry, our celebrity relationships St., One Parkview Plaza, #800, Oakbrook William Rice, Pres. make the difference. Terrace, IL, 60181. 877/480-4585. www.satw.org. Woman of the Year Award, She Runs It Marla Schrager, Exec. Dir. (Formerly Advertising Women of NY), 1460 Broadway, New York, NY, 10036. 212/221- 7969. www.sherunsit.org. Lynn Branigan, Pres. & CEO.

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64 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE CRISIS MANAGEMENT Newz Group, P.O. Box 873, Columbia, MO, CPA/Consulting 65205. 800/474-1111; fax: 573/474-1001. www.newzgroup.com. Services Sara Frieling, Dir., Customer Service. Buchbinder Tunick & Company LLP, One Universal Information Services, 1700 Pennsylvania Plaza., #3500, Feintuch Communications, 245 Park Ave., Farnam St., Suite 1260, Omaha, NE, 68102. New York, NY, 10119. 212/695-5003. 39th flr., New York, NY, 10167. 800/408-3178. www.buchbinder.com. Richard Goldstein, 212/808-4901. [email protected]; [email protected]; Partner, Marc Niederhoffer, Partner. www.feintuchcommunications.com. www.universal-info.com. Henry Feintuch, President. Feintuch Communications enjoys Content Marketing deep crisis communications counseling experience – having provided support Associated Press, The, 200 Liberty St., to non-profits, emerging growth com- New York, NY, 10281. 212/621-1500. panies and the Fortune 500. Our senior www.ap.org/content-services. Gould+Partners LLC, One Penn Plaza, team can help to enhance and protect Suite 3500, New York, NY, 10119. 212/896- your organization’s reputation. Concepts, Inc., 4800 Hampden Lane, Suite 1909; cell: 917/783-4500. 200, Bethesda, MD, 20814. 240/482-3709. We work with your team to develop [email protected]; customized, crisis communications [email protected]; www.gould-partners.com. www.conceptscomm.com. plans; crisis preparation training; and Rick Gould, CPA, J.D., Mng. Partner; Mike 24/7 crisis counseling and communi- Karen Herson, Pres. Muraszko, Partner; Jack Bergen, Strategic cations support. We are well versed Partner; Jennifer Casani, Partner; Don Bates, in helping organizations work their Content Marketing Institute Sr. Counselor; James Arnold, Sr. Counselor; contentmarketinginstitute.com. Robert Udowitz, Sr. Counselor; Yadi Gomez, way through challenging crises includ- Acct. Coord.; Sally Tilleray, Sr. Advisor, ing shareholder and corporate gover- Conventions/ London/UK. nance issues, employee or community problems, product recalls, litigation Conference Planners and government investigations. The Crisis Management best crisis plan? It’s the one devel- Conference Board, The, 845 Third Ave., oped NOW – before your organization’s 5W Public Relations, 299 Park Ave., 10th New York, NY, 10022. 212/759-0900. reputation is under attack. www.conference-board.org. fr., New York, NY, 10171. 212/999-5585. www.5wpr.com. Ronn Torossian, President Steve Odland, Pres. & CEO. Havas Formula, 200 Hudson St., & CEO. New York, NY, 10013. 212/219-0321; Meeting Professionals International fax: 212/219-8846. (MPI), 2711 Lyndon B. Johnson Freeway, See listing in Crisis Communications [email protected]; #600, Dallas, TX, 75234. 866/318-2743. profile section, p. 44. www.havasformula.com. www.mpi.org. Michael Olguin, CEO. Blaine Group, Inc., The, 8665 Wilshire Blvd., #301, Beverly Hills, CA, 90211. See listing in Crisis Communications Copywriters 310/360-1499. profile section, p. 44. ContentWriters.com, 148 Mercer St., 2nd www.blainegroupinc.com. Devon Blaine, Pres./CEO. flr., New York, NY, 10012. 800/891-0553. ICR, 685 Third Ave., 2nd Flr., New York, contentwriters.com. NY, 10017. 646/277-1200. Bliss Integrated Communication, 500 www.icrinc.com. 5th Ave., #1640, New York, NY, 10110. Edgewise, 5419 Hollywood Blvd., Los Thomas Ryan, CEO, Don Duffy, Pres. Angeles, CA, 90027. 323/469-3397. 212/840-1661. www.blissintegrated.com. Elizabeth Sosnow, [email protected]; See listing in Crisis Communications Meg Wildrick, Mng. Partners. www.edgecommunicationsinc.com. profile section, p. 44. Ken Greenberg. Boardroom Communications Inc., 1776 N. Joele Frank, Wilkinson Brimmer Katcher, T. J. Sacks & Associates, 445 Park Ave., 9th Pine Island Rd., #320, Ft. Lauderdale, FL, 33322. 954/370-8999. 622 Third Ave., 36th Flr., flr., New York, NY, 10022. 212/787-0787. New York, NY, 10017. 212/355-4449. [email protected]; www.tjsacks.com. www.boardroompr.com. Don Silver, COO, Todd Templin, Exec. VP. www.joelefrank.com. Joele Frank, Mng. Temi Sacks. Partner, Matthew Sherman, Pres. See listing in Crisis Communications See listing in Crisis Communications profile section, p. 44. profile section, p. 44. CommCore, Inc., 1660 L St., N.W., Suite 204, Washington, DC, 20036. 202/659-4177. [email protected]; www.commcoreconsulting.com. Andrew Gilman, Pres. & CEO.

WWW.ODWYERPR.COM | JANUARY 2021 65 CRISIS MANAGEMENT 2021 PR BUYER’S GUIDE Kekst CNC, 437 Madison Ave., 37th Flr., Malea Reising, SVP of Payor/Provider, See listing in Crisis Communications New York, NY, 10022. 212/521-4800. [email protected] profile section, p. 44. www.kekstcnc.com. James Fingeroth, Exec. Chmn., Ryan Colaianni, SVP of Issues Crisis, Solomon McCown & Cence, 177 Milk St., Jeremy Fielding, Co-CEO, Partner. [email protected] #610, Boston, MA, 02109. 617/695-9555. www.solomonmccown.com. Dan Cence, See listing in Crisis Communications ReviveHealth, a Weber Shandwick CEO & Mng. Partner; Helene Solomon, profile section, p. 44. company, is a full-service agency Co-Pres.; Ashley McCown, Co-Pres. focused on the intersection of health- L.C. Williams & Associates, 150 N. care delivery, finance, and innovation. See listing in Crisis Communications Michigan Ave., #3800, Chicago, IL, 60601. The agency’s work has been recognized profile section, p. 44. 312/565-3900. www.lcwa.com. as Healthcare Agency of the Year Final- Kim Blazek Dahlborn, Pres. and CEO. ist (The Holmes Report), and the Crisis Strategic Objectives, 400 - 184 Front St. Communications Agency of the Year East, Toronto, Ontario, M5A4N3, Canada. Montgomery Strategies Group, The, 2445 416/366-7735. (Black Book). Headquartered in Nash- M Street NW, Suite 900, Washington, DC, [email protected]; ville with other offices in Boston, Santa 20037. 202/255-0737. [email protected]; www.strategicobjectives.com. www.tmsgr.com. Barbara, and Minneapolis, Revive- Michael W. Robinson, Chairman & CEO. Health’s dedicated Issues practice is Tellem Grody PR, 30745 PCH, Suite 243, led by veterans with proven experience Malibu, CA, 90265. 310/313-3444. See listing in Crisis Communications in helping high profile healthcare clients www.tellemgrodypr.com. profile section, p. 44. overcome controversy, protect the rep- Susan Tellem, Partner. utation of their brand, and build public Novitas Communications, 1732 Wazee St., support. Through strategies deeply The Brand Advocates, 1951 NW 7th #201, Denver, CO, 80202. 720/379-5740. rooted in an understanding of today’s Ave., #300, Miami, FL, 33136. 305/671- [email protected]; unpredictable and turbulent healthcare 3177. www.thebrandadvocates.com. Tasha novitascommunications.com. Michelle Lyng. environment – and holding a firm grasp Cunningham, Mng. Partner. of the rapidly changing media and Padilla, 1101 West River Pkwy., #400, stakeholder environment – we execute TJM Communications, Inc., 2441 West Minneapolis, MN, 55415. 612/455-1700. programs that advance and protect the State Rd. 426, #1061, Oviedo (Orlando Padillaco.com. Brian Ellis, Exec. VP, Bob reputation of our clients, pro-actively area), FL, 32765. 407/977-5004. McNaney, Sr. VP. manage risk across their enterprise, [email protected]; and position them for what’s next. www.tjmcommunications.com. Peppercomm, Inc., 470 Park Ave. South, Treva J. Marshall, Pres. New York, NY, 10016. 212/931-6100. Sachs Media, 114 S. Duval St., www.peppercomm.com. Tallahassee, FL, 32301. 850/222-1996. TVG, Partner of PROI Worldwide, 16052 Steve Cody, CEO & Founder. www.sachsmedia.com. Swingley Ridge Rd., #210, St. Louis, MO, Ron Sachs, Founder & CEO. 63107. 314/991-4641; fax: 636/778-3048. See listing in Crisis Communications [email protected]; profile section, p. 44. See listing in Crisis Communications www.tvgpr.com. profile section, p. 44. Donna Vandiver, Pres. & CEO. Public Communications Inc., One East Wacker Dr., 24th Flr., Chicago, IL, 60601. Sard Verbinnen & Co., 909 Third Ave., Weber Shandwick, 909 Third Ave., 312/558-1770. www.pcipr.com. Jill Allread, New York, NY, 10017. 212/687-8080. New York, NY, 10022. 212/445-8000. CEO, Pamela Oettel, CFO & COO. www.sardverb.com. www.webershandwick.com. Micho Spring, George Sard, Chmn. & Co-CEO, Chair, Global Corporate Practice. See listing in Crisis Communications Paul Verbinnen, Co-CEO. profile section, p. 44. Digital Media Tours See listing in Crisis Communications Red Fan Communications, 200 E. 32nd St., profile section, p. 44. Austin, TX, 78705. 512/551-9253. [email protected]; Sitrick And Company, Los Angeles, New redfancommunications.com. York, San Francisco, Denver, Boston, Mimi Fernandez. Washington, D.C.. 800/288-8809. www.sitrick.com. Michael S. Sitrick, Chmn. and CEO. Prime Time Media, Studios in Los Angeles, New York City, Chicago, San Francisco, See listing in Crisis Communications Toronto, Vancouver, London. 310/559-0445; profile section, p. 44. 310/709-1109. [email protected]; ReviveHealth, 209 10th Avenue South, www.prime-timemedia.com. Suite 214, Nashville, TN, 37203. Sloane & Company, One World Trade Neisha Cohen, Founder/Owner. 615/742-7242. [email protected]; Center, 49th flr., New York, NY, 10017. www.thinkrevivehealth.com. 212/486-9500. [email protected]; Prime Time Media is one of the www.sloanepr.com. most trusted organizations in the Brandon Edwards, CEO, Darren Brandt, Whit Clay, co-CEOs. industry. We’re learned a little some- [email protected]

66 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE EDITORIAL DISTRIBUTION & SVCS thing from our 25 years in the busi- Directory of Business Information Original U.S. Congress Handbook, The, ness. We excel at media relations, Resources, Grey House Publishing, 4919 Columbia Books & Information Services, media distribution, and all forms of Route 22, P.O. Box 56, Amenia, NY, 12501. 1560 Wilson Blvd., #825, Arlington, CA, broadcast and digital communications. 800/562-2139; 518/789-8700. 22209. 888/265-0600. We create strategies and solutions www.greyhouse.com. www.columbiabooks.com. to help brands, agencies, all sectors Leslie Mackenzie, Publisher. of entertainment, publishing, sports, World Radio TV Handbook, WRTH health, beauty, lifestyle, garner mass Editor & Publisher News Media Publications Ltd., 8 King Edward St., Oxford, U.K., OX1 4HL. 44 (0) 1865 media impressions. DataBook and Online Newspaper Database, 19606 Eagle Crest Dr., Lutz, FL, 339355. [email protected]; www.wrth.com. As former network TV producers at 33549. 406/445-0000. the highest rated network morning and www.editorandpublisher.com. Yearbook of Experts, Broadcast Interview late-night programs, we know how Mike Blinder, Publisher. Source, Inc., 2500 Wisconsin Ave., N.W., producers think and what they want. #949, Washington, DC, 20007. 202/333- •Satellite Media Tours, Co-op Tours Encyclopedia of Associations: National 5000. www.expertclick.com. •Virtual Internet Tours Organizations of the U.S., Part of Online Mitchell P. Davis, Editor & Publisher. •Digital Media Tours Gale Directory Library, Gale, A Cengage •Radio Tours Company, 27500 Drake Road, Farmington •Webcasting Hills, MI, 48331-3535. 800/877-4253. Directory Publishers •Satellite Feeds www.gale.com. Association of Directory Publishers, Box •In-Studio Media Placement Q, Lake City, MI, 49651. 800/267-9002. GreenBook Directory for Marketing Along with longstanding relationships www.adp.org. with decision-makers in all media we Research Companies, American Marketing Association of New York, 234 5th Ave., New position you for success. We coordi- Columbia Books & Information Services, York, NY, 10001. 212/849-2752. nate every project with detail, profes- 1560 Wilson Blvd., #825, Arlington, VA, www.greenbook.org. sionalism, diligence, and creativity. We 22209. 888/265-0600. get you the best media placement for www.columbiabooks.com. your message and within your budget. Headquarters USA Directory, Omnigraphics, 615 Griswold St., Detroit, Plus, we target and get the largest MI, 48226. 800/234-1340. Gale, A Cengage Company, 27500 Drake audience and amass the most media [email protected]; Rd., Farmington Hills, MI, 48331. 800/877- impressions for you. That’s our job. www.omnigraphics.com. 4253. www.gale.com. PRIME TIME MEDIA: WHEN YOU Grey House Publishing, 4919 Route 22, WANT THE WORLD TO KNOW WHAT Hudson’s Washington News Media Contacts Directory, Grey House Publishing, P.O. Box 56, Amenia, NY, 12501. 800/562- YOU’RE DOING 4919 Route 22, P.O. Box 56, Amenia, NY, 2139; 518/789-8700. 12501. 800/562-2139; 518/ 789-8700. www.greyhouse.com. www.greyhouse.com. Leslie Mackenzie, Leslie Mackenzie, Publisher. Publisher. Directories Infobase, 132 W. 31st St., New York, NY, Leadership Connect, (Formerly Leadership 10001. 800/322-8755. www.infobase.com. All-In-One Media Directory, Gebbie Press, Paul Skordilis, Pres. & CEO. P.O. Box 1000, New Paltz, NY, 12561. Directories), Providing Information on Leaders in Government, Business and 845/419-8600. www.gebbiepress.com. Leadership Connect (Formerly Mark Gebbie, Editor and Publisher. Media, 1667 K St., NW, #801, Washington, DC, 20006. 202/347-7757. Leadership Directories), Providing www.leadershipconnect.io. Information on Leaders in Government, Cision, 130 E. Randolph St., Chicago, IL, Business and Media, 1667 K St., N.W., 60601. 877/297-8912. #801, Washington, DC, 20006. 202/347- www.cision.com. Licensing Sourcebook Online, Plain Language Media LLLP, P.O. Box 509, New 7757. www.leadershipconnect.io. Complete Broadcasting Industry London, CT, 06320. 888/729-2315. www.thelicensingletter.com. O’Dwyer’s, 271 Madison Ave., New York, Guide, The: Television, Radio, Cable & NY, 10016. 212/679-2471; fax: 212/683- Streaming, Grey House Publishing, 4919 Marketing Services Search Database, 2750. www.odwyerpr.com. John O’Dwyer, Route 22, P.O. Box 56, Amenia, NY, 12501. Publisher. 800/562-2139; 518/789-8700. American Marketing Association, 130 E. www.greyhouse.com. Randolf St., 22nd flr., Chicago, IL, 60601. 312/542-9000. www.ama.org. Omnigraphics, 615 Griswold St., Detroit, Leslie Mackenzie, Publisher. MI, 48226. 800/234-1340. MediaFinder Online Database, Oxbridge omnigraphics.com. Consultants and Consulting Communications, 388 2nd Ave., #503, New Organizations Directory, Part of Online York, NY, 10010. 212/741-0231. Gale Directory Library, Gale, A Cengage Editorial Distribution www.mediafinder.com. Trish Hagood, Pres. Company, 27500 Drake Rd., Farmington & Services Hills, MI, 48331. 800/877-4253. O’Dwyer’s Directory of Public Relations www.gale.com. Firms, 271 Madison Ave., #1500, New Greenleaf Book Group, Attn: Submissions, York, NY, 10016. 212/679-2471. P.O. Box 91869, Austin, TX 78709. 512/891- www.odwyerpr.com. 6100. greenleafbookgroup.com. John O’Dwyer, Publisher. Tanya Hall, CEO.

WWW.ODWYERPR.COM | JANUARY 2021 67 EDITORIAL DISTRIBUTION & SVCS 2021 PR BUYER’S GUIDE Jenkins Group, 1129 Woodmere Ave., Suite George Washington University, Online Syracuse University, S.I. Newhouse School B, Traverse City, MI, 49686. 800/706-4636. Master’s in Strategic Public Relations, of Public Communications, 215 University www.jenkinsgroupinc.com. The Graduate School of Political Place, Syracuse, NY, 13244-2100. 315/443- Jerrold R. Jenkins, Chmn. & CEO. Management, Washington, DC, 20052. 2302. newhouse.syr.edu. 888/989-7068. Metro Creative Graphics, Inc., 519 Eighth publicrelationsmasters.online.gwu.edu. Tufts University, Gerald J. & Dorothy Ave., New York, NY, 10018. 800/223-1600. Larry Parnell, Dir. R. Friedman School of Nutrition Science [email protected]; and Policy, Food Nutrition Policy and www.mcg.metrocreativeconnection.com. Georgetown University, School of Programs, 150 Harrison Ave., #325, Boston, Continuing Studies, Master’s in Public MA, 02111. 617/636-3737. Novitas Communications, 1732 Wazee St., Relations & Corporate Comms., 640 www.nutrition.tufts.edu. #201, Denver, CO, 80202. 720/379-5740. Massachusetts Ave., N.W., Washington, DC, [email protected]; 20001. 202/687-8700. scs.georgetown.edu. University of Denver, University College, novitascommunications.com. Michelle Lyng. M.A., Communication Mgmt. Program, Gonzaga University, M.A., Communication 2211 South Josephine St., Denver, CO, Red Fan Communications, 200 E. 32nd St., and Leadership Studies, 502 East Boone 80208. 303/871-2291. Austin, TX, 78705. 512/551-9253. Ave., Spokane, WA, 99258. 800/986-9585. www.universitycollege.du.edu. [email protected]; www.gonzaga.edu. redfancommunications.com. University of Florida, College of Mimi Fernandez. Northeastern University College of Journalism & Communications, P.O. Box Professional Studies, M.S., Corporate 118400, 2096 Weimer Hall, Gainesville, FL, and Organizational Communication, 50 32611. 352/392-0466. Education Nightingale Hall, 360 Huntington Ave., www.jou.ufl.edu. Diane H. McFarlin, Dean. Boston, MA, 02115-9959. 877/668-7727. American University, School of www.cps.neu.edu. Carl Zangerl, Faculty Dir. Communication, 4400 Massachusetts Ave., University of Maryland, College Park, The Dept. of Communication, 2130 N.W., Washington, DC, 20016. 202/885- NYU School of Professional Studies, 1000; 202/885-2058. www.american.edu. Skinner Bldg., College Park, MD, 20742. M.S. in Public Relations and Corporate 301/405-6519. www.comm.umd.edu. Communication, 7 East 12th St., #921, New ASAE: The Center For Assn. Leadership, York, NY, 10003. 212/998-7100. University of Memphis, The, College of 1575 I St., N.W., #1100, Washington, DC, www.sps.nyu.edu. 20005. 202/371-0940. www.asaecenter.org. Communication and Fine Arts, Dept. Chris Vest, VP, Corp. Comms & PR. of Journalism and Strategic Media, 300 Purdue University, Online M.S in Meeman Journalism Building, Memphis, Communication, 610 Purdue Mall, Baruch College (CUNY), M.A. in TN, 38152. 901/678-2000. West Lafayette, IN, 47906. 800/331-9121. www.memphis.edu/jrsm/index.php. Corporate Communication, Weissman online.purdue.edu/comm/masters-in-communication. School of Arts and Sciences, 55 Lexington David Arant, Chair, Dept. of Journalism and Strategic Media. at 24th St., New York, NY, 10010. 646/312- Queens University of Charlotte, Online 1000. www.baruch.cuny.edu. Michael B. M.A. in Communication, 1900 Selwyn Goodman, Dir. USC Annenberg School for Ave., Charlotte, NC, 28274. 866/313-2356. Communication and Journalism, M.A., online.queens.edu/online-programs/mscomm. Bowling Green State University, School Public Relations and Advertising, 3502 Watt Way, Los Angeles, CA, 90089. 213/ of Media and Communication, 306 Quinnipiac University, M.S. in Public Kuhlin Center, Bowling Green, OH, 43403. 740-6180. www.annenberg.usc.edu. Willow Relations, 275 Mount Carmel Ave., Hamden, Bay, Dean. 419/372-8349. www.bgsu.edu. CT, 06518. 203/582-8200. Laura Stafford, Dir. www.quinnipiac.edu. West Virginia University, Online M.S., Integrated Marketing Communications, CCI - Corporate Communication Int’l at Rutgers School of Communication and Baruch College/CUNY, 55 Lexington Ave., WVU Reed College of Media, P.O. Information, Master of Communication Box 6529, Morgantown, WV, 26506. B 8-233, New York, NY, 10010. 646/312- and Media Program, 4 Huntington St., 3749. [email protected]; 304/293-6278. New Brunswick, NJ, 08901. 848/932-7500. marketingcommunications.wvu.edu. www.corporatecomm.org. www.rutgers.edu. Richard Dool, Dir. Michael B. Goodman, Dir. Seton Hall University, M.A., Electronic Newsfeeds/ Columbia University, M.S., Strategic Communication, M.A., Public Relations, Satellite Services Communication, School of Professional 400 So. Orange Ave., South Orange, NJ, Studies, 203 Lewisohn Hall, 270 Broadway, 07079. 973/761-9000. www.shu.edu. Deirdre MD 4119, New York, NY, 10027. Yates, Dean. 212/854-9666. sps.columbia.edu/academics. Simmons College, B.A., Communications, 300 The Fenway, Boston, MA, 02115. Drexel University Online, M.S in 617/521-2000. www.simmons.edu. MediaEngagement LLC, Hackensack, NJ, Communication, Dept. of Communication, 07601. 917/658-9932. 3141 Chestnut St., Philadelphia, PA, 19104. Syntaxis Inc., 2109 Broadway, [email protected]; 215/895-2000. www.drexel.edu. New York, NY, 10023. 212/799-3000. info@ www.mediaengagement.com. syntaxis.com; www.syntaxis.com. Robin DeAngelis. Brandt Johnson, Ellen Jovin, Principals.

68 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE EXECUTIVE SEARCH

See full listing under SMTs and Media media distribution, and all forms of VISTA Worldlink, 73 SW 12th Ave., #104, Tours. broadcast and digital communications. Dania Beach, FL, 33004. 954/838-0900. We create strategies and solutions [email protected]; to help brands, agencies, all sectors www.vistaworldlink.com. Roy Liemer, CEO. of entertainment, publishing, sports, health, beauty, lifestyle, garner mass Employment/Online media impressions. Job Sites As former network TV producers at the highest rated network morning and CareerBuilder, 200 N. LaSalle St., Chicago, late-night programs, we know how IL, 60601. 773/527-3600. producers think and what they want. www.careerbuilder.com. •Satellite Media Tours, Co-op Tours Glassdoor, 100 Shoreline Highway, Mill •Virtual Internet Tours PREMIERETV, 200 Spectrum Center Dr., Valley, CA, 94941. •Digital Media Tours Suite 300, Irvine, CA, 92618. 310/899-9090. www.glassdoor.com/index.htm. [email protected]; •Radio Tours www.premieretv.com. •Webcasting Indeed, Austin, TX, 78750. www.indeed.com. Shayne Fraeke, CEO. •Satellite Feeds •In-Studio Media Placement LinkedIn, 1000 West Maude Ave., DELIVER YOUR MESSAGE TO Along with longstanding relationships Sunnyvale, CA, 94085. www.linkedin.com. with decision-makers in all media we THE MASSES. Monster, Subsidiary of Ranstad Holding, PREMIERETV specializes in satellite position you for success. We coordi- nate every project with detail, profes- 133 Boston Post Rd., Weston, MA, 02493. and electronic newsfeeds to harness 978/461-8000. www.monster.com. the full potential of your PR strategy. sionalism, diligence, and creativity. We We pitch the content, provide the get you the best media placement for O’Dwyer’s PR Jobs Site tools and resources, and handle all the your message and within your budget. jobs.odwyerpr.com. logistics to engage the widest audience Plus, we target and get the largest possible. audience and amass the most media Paladin Staffing Services, 200 S. Michigan Additional PREMIERETV specialties impressions for you. That’s our job. Ave., #700, Chicago, IL, 60604-2416. 312/ 654-2600. [email protected]; include: PRIME TIME MEDIA: WHEN YOU www.paladinstaff.com. •Broadcast & Digital Distribution WANT THE WORLD TO KNOW WHAT •Satellite Media Tours YOU’RE DOING •Press Junkets Robert Half International, Inc., 2884 Sand •Digital Media Tours Hill Road, Menlo Park, CA, 94025. 855/857- 2574. www.roberthalf.com. •Radio Media Tours •Audio News Releases USAJobs, Federal Government Official •Creative Video Production / Employment Site, Part of U.S. Office of “Highlight Reels” Personnel Management (OPM), Washington, •B-Roll Packages DC, 20415. www.usajobs.gov. •ENG Crews •International Services ZipRecruiter, 604 Arizona Ave., Santa •Webcasting Strauss Media Strategies, Inc., 529 Monica, CA, 90401. www.ziprecruiter.com. Contact us for references, quotes, or 14th St., N.W., #1163, Nat’l Press Bldg., information on an integrated broadcast Washington, DC, 20045. 202/638-0200. Executive Search publicity strategy that accommodates [email protected]; your budget. www.straussmedia.com. Richard Strauss, President. Brian Simon Associates, 1412 Broadway 21st flr., New York, NY, 10018. 646/580- 262 West 38th St., Suite 803, 6398. [email protected]; New York, NY 10018. 212/302-1234; www.briansimonassoc.com. [email protected]; Brian Gabay. www.straussmedia.com. Richard Strauss, President. CIMSearch, 575 Madison Ave., Suite 1075, New York, NY, 10022. 646/202-9651. Prime Time Media, Studios in Los Angeles, www.cimsearch.com. Marie Raperto, Pres. New York City, Chicago, San Francisco, Los Angeles, CA [email protected]; Toronto, Vancouver, London. 310/559-0445; DHR Int’l., 280 Park Ave., 38th flr. W, New 310/709-1109. [email protected]; www.straussmedia.com. Richard Strauss, President. York, NY, 10017. 212/883-6800. www.prime-timemedia.com. www.dhrinternational.com. Neisha Cohen, Founder/Owner. Frank Spencer, Vice Chmn. See full listing under SMTs and Radio. Prime Time Media is one of the DRG (Talent Advisory Group), 275 THUNK! MEDIA, Inc., Brooklyn, NY. most trusted organizations in the Madison Ave., #1203, New York, NY, 718/499-9068. [email protected]; 10016. 212/983-1600. industry. We’ve learned a little www.thunkmedia.com. www.drgsearch.com. something from our 25 years in the Dani S Newman. business. We excel at media relations, Dara Z. Klarfeld, CEO.

WWW.ODWYERPR.COM | JANUARY 2021 69 EXECUTIVE SEARCH 2021 PR BUYER’S GUIDE Forum Group, The, 260 Madison Ave., Management Recruiters Int’l of Boston, Ward Group, The, 8 Cedar St., Woburn, #200, New York, NY, 10016. 212/687-4050. 31 St. James Ave., 6th flr., Boston, MA, MA, 01801. 781/938-4000; fax: 781/938- www.forumgrp.com. 02116. 617/262-5050. www.mri-boston.com. 4100. [email protected]; Frank Fusaro, Pres. Brian Mohan, COO. www.wardgroup.com. Jim Ward, Pres. Fry Group, The, 425 West End Ave., New Fulfillment York, NY, 10024. 212/557-0011. www.frygroup.com. John M. Fry, Pres.

Gilbert Tweed International, 415 Madison Ave., New York, NY, 10017. 212/758-3000. gilberttweed.com. Janet Tweed, CEO.

Monday Talent, 423 W. 22nd St., Zing How Design 888/529-0998. info@ New York, NY, 10011. 914/374-8034. zinghowdesign.com; [email protected]; www.zinghowdesign.com. monday-talent.com. Gillian Williams, Partner. Create the perfect influencer kit + brand experience from simple to Hechkoff Executive Search Inc., At Monday Talent, we foster peo- sensational. We deliver dynamic CPG 1350 Ave. of the Americas, NYC, NY, ple-led innovation and an investment creative and design, influencer and 10019. 212/935-2100. [email protected]; into your company’s future. Specializ- media mailings, custom production, www.hechkoff.com. Maria Pell, Mng. Dir. ing in the creative, marketing and com- branded merchandise, warehouse and munications fields, we’re a recruitment fulfillment through distribution. Our strategic communications and agency that understands in business, investor relations practice focuses on ONE STOP SHOP - Unboxing You- people come first. Acting as liaisons Tube sensations, creative unveilings, placing exceptional mid- and leader- between you and a competitive candi- ship-level candidates for all industries. dynamic influencer kits, customized date pool and dynamically plugging into media mailings, sales kits, influencer your company’s ethos, we tailor our event invites, creative fulfillment, Herbert Mines Associates, 600 Lexington recruitment to fit your individual goals. Ave., 2nd flr., New York, NY, 10022. logistics, product sampling programs, personalized celebrity gifts, influencer 212/355-0909. Neil Frank & Co., P.O. Box 3570, Redondo marketing and custom swag. www.herbertmines.com. Beach, CA, 90277. 310/292-4946. Zing How Design // Chicago * NYC Harold Reiter, Chmn. & CEO. [email protected]; www.neilfrank.com/blog/. Neil Frank. // Custom Excitement Agency : Ideate. Heyman Associates Inc., 150 W. 30th St., Design. Build. Wow. #200, New York, NY, 10001. 212/784-2717. OneConnective, 511 East 20th St., Suite www.heymanassociates.com. Jessamyn MA, New York, NY, 10003. 646/620-0054. Graphic Services Katz, Pres. [email protected]; www.oneconnective.com. Addison Design Company, 48 Wall St., Judith Cushman & Associates, Consulting Frank Swinand, President. New York, NY, 10005. 212/229-5000. and Retained Search, Bellevue, WA, www.addison.com. 98008. 425/392-8660; Phifer & Company, LLC, 116 W. 23rd St., fax: upon request. 5th flr., New York, NY, 10011. 212/242- John Kneapler Design, 69 Fifth Ave., www.jc-a.com; 9009. [email protected]; #12A, New York, NY, 10003. 212/463-9774. www.jc-a.com/judith-cushman-blog/. www.phifercompany.com. www.johnkneaplerdesign.com. Judith Cushman, Pres. Brian Phifer, CEO. John Kneapler.

Linsey Careers, 1752 NW Market St., #710, Russell Reynolds Associates, 277 Park SMM Advertising, 811 W. Jericho Seattle, WA, 98107. 206/268-0099. info@ Ave., 38th flr., New York, NY, 10172. Turnpike, Smithtown, NY, 11787. linseycareers.com; linseycareers.com. 212/351-2000. 631/265-5160. Angee Linsey. www.russellreynolds.com. Justin Cerilli. www.smmadvertising.com. Judy Bellem, Account Dir. Lloyd Staffing, 445 Broadhollow Rd., #119, Spencer Stuart & Associates, 277 Park Melville, NY, 11747. 631/777-7600. Ave. 32nd flr., New York, NY, 10172. The Brand Advocates, 1951 NW 7th Ave., www.lloydstaffing.com. Nancy Schuman, 212/336-0200. #300, Miami, FL, 33136. 305/671-3177. Chief Mktg. & Comms. Officer. www.spencerstuart.com. www.thebrandadvocates.com. Kristin Wait, Consultant. Tasha Cunningham, Mng. Partner. Lynn Hazan & Associates, Inc., 79 W. Monroe, #1308, Chicago, IL, 60603. The Good Search, LLC, 4 Valley Rd., 312/863-5401. [email protected]; Westport, CT, 06880. 203/539-0847. www.lhazan.com. Lynn Hazan, Pres. tgsus.com. Krista Bradford, CEO.

70 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE MANAGEMENT CONSULTANTS Maven utilizes advanced metrics to T. J. Sacks & Associates, 445 Park Ave., 9th measure their clients’ marketing reach flr., New York, NY, 10022. 212/787-0787. and provide valuable competitive anal- [email protected]; www.tjsacks.com. ysis. Their client campaigns have won Temi Sacks. national awards for driving revenue upon launching. Social media services Interactive/ include content, promotions and adver- tising to drive engagement and sales. Multimedia Services Blogger and influencer relations are Zing How Design 888/529-0998. Creative Media Design, 37 W. 37th St., also available services. [email protected]; 12th flr., New York, NY, 10018. 212/213- www.zinghowdesign.com. 9420. [email protected]; www.cmdnyc.com. Create the perfect influencer kit + brand experience from simple to National Press Club, 529 14th St., N.W., sensational. We deliver dynamic CPG Washington, DC, 20045. 202/662-7541. ReviveHealth, 209 10th Avenue South, [email protected]; www.press.org/services. creative and design, influencer and Suite 214, Nashville, TN, 37203. 615/742- media mailings, custom production, 7242. [email protected]; branded merchandise, warehouse and REQ, 1211 Connecticut Ave., N.W., www.thinkrevivehealth.com. Washington, DC, 20036. 202/654-0800. fulfillment through distribution. req.co. Tripp Donnelly, Founder & CEO. ONE STOP SHOP - Unboxing You- Brandon Edwards, CEO, Tube sensations, creative unveilings, [email protected] The Brand Advocates, 1951 NW 7th dynamic influencer kits, customized Ave., #300, Miami, FL, 33136. 305/671- media mailings, sales kits, influencer Joanne Thornton, President, 3177. www.thebrandadvocates.com. Tasha event invites, creative fulfillment, [email protected] Cunningham, Mng. Partner. logistics, product sampling programs, personalized celebrity gifts, influencer Shannon Hooper, EVP, Wieck Media, 1651 N. Collins Blvd., #100, marketing and custom swag. [email protected] Richardson, TX, 75080. 972/392-0888. Zing How Design // Chicago * NYC wieck.com. Tim Roberts, Pres. & CEO. // Custom Excitement Agency : Ideate. Chris Bevolo, EVP, Design. Build. Wow. [email protected] Management Integrated ReviveHealth is a full-service agency Consultants focused on the intersection of health- Booz Allen Hamilton, 8283 Greensboro Dr., Marketing & PR care delivery, finance, and innovation. McLean, VA, 22102. 703/902-5000. Recently named 2020 Healthcare Belfort Group, 125 High St., #220, Boston, www.boozallen.com. Agency of the Year (PRovoke Media), MA, 02110. 617/536-3300. [email protected]; ReviveHealth brings a depth of per- www.thebelfortgroup.com. spective and experience that’s essen- Phil Pennellatore, CEO. tial to navigating a complex and rapidly changing industry. Blaine Group, Inc., The, 8665 Wilshire With more than 100 marketing com- Blvd., #301, Beverly Hills, CA, 90211. munication professionals across the 310/360-1499. www.blainegroupinc.com. country and a national client footprint Gould+Partners LLC, One Penn Plaza, Devon Blaine, Pres./CEO. of leading healthcare brands, Revive- Suite 3500, New York, NY, 10119. 212/896- Health is built to help healthcare brands 1909; cell: 917/783-4500. Incricia, 2110 Artesia Blvd., #356, Redondo thrive. The agency’s work and culture [email protected]; Beach, CA, 90278. 310/880-7890. are perennially recognized by peers www.gould-partners.com. [email protected]; www.incricia.com. and industry leaders, most recently Rick Gould, CPA, J.D., Mng. Partner; Mike Cindy Crici. including Healthcare Agency of the Muraszko, Partner; Jack Bergen, Strategic Year and Best Agency to Work For Partner; Jennifer Casani, Partner; Don Bates, (PRovoke Media) and Crisis Commu- Sr. Counselor; James Arnold, Sr. Counselor; nications Agency of the Year (Black Robert Udowitz, Sr. Counselor; Yadi Gomez, Book). ReviveHealth is a part of Con- Acct. Coord.; Sally Tilleray, Sr. Advisor, stituency Management Group (CMG), London/UK. Marketing Maven, 2390 C Las Posas Rd., a wholly-owned unit of the Interpublic #479, Camarillo, CA, 93010. 310/994-7380. Red Fan Communications, 200 E. 32nd St., Group (IPG). CMG comprises 29 spe- [email protected]; Austin, TX, 78705. 512/551-9253. cialty marketing firms with over 7,000 www.marketingmaven.com. [email protected]; Lindsey Carnett, Pres. employees. Explore and follow Revive- redfancommunications.com. Health at thinkrevivehealth.com and on Mimi Fernandez. Marketing Maven is not your Twitter at @ThinkRevive. typical PR firm. With origins in direct response public relations, Marketing

WWW.ODWYERPR.COM | JANUARY 2021 71 MANAGEMENT CONSULTANTS 2021 PR BUYER’S GUIDE RFP Associates, Agency Search Novitas Communications, 1732 Wazee St., Universal Information Services, 1700 Consultants, Fairfax, VA, 22031. #201, Denver, CO, 80202. 720/379-5740. Farnam St., Suite 1260, Omaha, NE, 68102. 703/621-8060. www.rfpassociates.net. [email protected]; 800/408-3178. [email protected]; Robert Udowitz. novitascommunications.com. www.universal-info.com. Michelle Lyng. Select Resources Int’l, 10940 Wilshire Blvd., #925, Los Angeles, CA, 90024. PitchBox Media, 1399 N. Cuyamaca St., El Media Tours/ 310/824-8999. www.selectresources.com. Cajon, CA, 92020. 714/313-3498. Roadshows Catherine Bension, CEO. [email protected]; pitchboxmedia.com. Elise Urbaniak. C&J Mediaworks 509/670-8697. [email protected]; Measurement & www.candjmediaworks.com. Kenny Jay. Evaluation Media Monitoring Celebrities, Plus Inc., 8899 Beverly Blvd., Agility PR Solutions, 319 McRae Ave., Agility PR Solutions, 319 McRae Ave., Los Angeles, CA, 90048. 310/860-1955; fax: #500, Ottawa, Ontario, K1Z 0B9, Canada. #500, Ottawa, Ontario, K1Z 0B9, Canada. 310/860-1255. 866/545-3745. www.agilitypr.com. 866/545-3745. www.agilitypr.com. [email protected]; www.celebritiesplusinc.com. Cision, 130 E. Randolph St., Chicago, IL, Cision, 130 E. Randolph St., Chicago, IL, Michael Catalano, Tom Cestaro. 60601. 877/297-8912. 60601. 877/297-8912. www.cision.com. www.cision.com. Creative Media Design, 37 W. 37th St., Glean.info 800/461-7353. glean.info. 12th flr., New York, NY, 10018. 212/213-9420. Hypefactors +44 20 3966 1535. Bill Comcowich, Founder. [email protected]; [email protected]; www.cmdnyc.com. www.hypefactors.com. Hypefactors +44 20 3966 1535. [email protected]; Novitas Communications, 1732 Wazee St., www.hypefactors.com. #201, Denver, CO, 80202. 720/379-5740. [email protected]; LexisNexis, 9443 Springboro Pike, Dayton, novitascommunications.com. Michelle Lyng. OH, 45342. 888/285-3947. www.lexisnexis.com. MediaEngagement LLC, Hackensack, NJ, Mike Walsh, CEO, Legal and Professional. 07601. 917/658-9932. [email protected]; MediaMax Online, 1845 Flower Street, www.mediaengagement.com. Glendale, CA, 91201. 818/260-8160. Robin DeAngelis. [email protected]; www.mediamaxonline.com. Onclusive, 1870 Ogden Dr., Burlingame, MediaEngagement is a multi-platform John Libby, Pres. CA, 94010. 415/545-8247. media communications company that is [email protected]; dedicated to engaging consumers on onclusive.com. Erik Wagner. Metro Monitor, Inc., 612 37th St. South, Birmingham, AL, 35222. 800/861-5255. TV, Social Media Channels and Radio. Our specialty is in Co-op SMTs hosted Research America Inc, 4555 Lake Forest [email protected]; www.metromonitor.com. Bryan Council. by top-rated brand influencers. We also Dr., Suite 194, Cincinnati, OH, 45242. offer a wide variety of other services, 513/772-1600. including exclusive Branded SMTs, [email protected]; News Exposure, 1765 N. Elston Ave., Ste. Social Media Integration, RMTs, Media www.researchamericainc.com. 207, Chicago, IL, 60642. 312/685-2285. Tours/Roadshows, B-Roll & Video Rex Repass, Pres. www.NewsExposure.com. Packages and PSAs. We work with The Analyst Agency, 50 Fountain Plaza, Novitas Communications, 1732 Wazee St., brands large and small who count on Suite 1400, Buffalo, NY, 14202. 716/771- #201, Denver, CO, 80202. 720/379-5740. our team’s experience and commitment 0620. [email protected]; [email protected]; for personal service and an exceptional www.TheAnalystAgency.com. novitascommunications.com. Michelle Lyng. and verifiable ROI. Steven Czyrny. Megaphone Media, 26 Perry Street, New Universal Information Services, 1700 York, NY, 10014. 646/452-8404. Farnam St., Suite 1260, Omaha, NE, 68102. www.megaphone-media.com. 800/408-3178. Kyle Carmone. [email protected]; www.universal-info.com. Onclusive, 1870 Ogden Dr., Burlingame, Novitas Communications, 1732 Wazee St., CA, 94010. 415/545-8247. #201, Denver, CO, 80202. 720/379-5740. [email protected]; [email protected]; Media Lists onclusive.com. novitascommunications.com. Erik Wagner. Michelle Lyng. Cision, 130 E. Randolph St., Chicago, IL, 60601. 877/297-8912. TVEyes, 1150 Post Rd., Fairfield, CT, www.cision.com. 06824. 203/254-3600. www.tveyes.com. David Ives, Founder.

72 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE MEDIA TRAINING Cameron Communications Inc., 55 Montgomery Strategies Group, The, 2445 DuBois St., Darien, CT, 06820. 203/952- M Street NW, Suite 900, Washington, DC, 5758. [email protected]; 20037. 202/255-0737. www.mediatrainer.tv. Jim Cameron, Pres.; [email protected]; www.tmsgr.com. Amy Fond, Senior Trainer. Michael W. Robinson, Chairman & CEO.

CMG Productions, 495 West St., 2nd flr., Pitching Monkeys Media, Waldwick, NJ New York, NY, 10014. 212/691-5611. 07643. 201/214-9611. www.cmgproductions.com. [email protected]; Colleen M. Growe, Founder. www.pitchingmonkeysmedia.com. Mark Ganguzza, President. CommCore, Inc., 1660 L St., N.W., Suite 204, Washington, DC, 20036. 202/659-4177. Newman Group Inc., The, 220 E. 63rd See full listing under Satellite Media [email protected]; St., New York, NY, 10065. 212/838-8371. Tours. www.commcoreconsulting.com. [email protected]; Andrew Gilman, Pres. & CEO. www.newmangroup.com. Press Record Communications, 301 E. Richard Newman, Pres. 73rd St., New York, NY, 10021. 212/879- 2871. [email protected]; The Newman Group is the premier www.pressrecord.co. provider of virtual executive media Justin Goldstein. training, business presentation coach- Strategic Objectives, 400 - 184 Front St. ing, and crisis communication facilita- Feintuch Communications, 245 Park Ave., tion in the United States. Over the last East, Toronto, Ontario, M5A4N3, Canada. 39th flr., New York, NY, 10167. 212/808-4901. 416/366-7735. 40 years, C-level executives, officials [email protected]; in public office, best-selling authors, [email protected]; www.feintuchcommunications.com. sports and entertainment celebrities, www.strategicobjectives.com. Henry Feintuch, President. and business people from almost every Feintuch Communications takes industry have benefited from The New- a holistic approach to media training man Group’s personalized, dynamic, engagements. Whether conducted and challenging media interview and on a project basis or as part of a PR business presentation training. campaign, we work with our clients Building Business Communication to understand their key business Skills, Professionally objectives and media targets in order The Newman Group, founded by Strauss Media Strategies, Inc., 529 presentation expert Joyce Newman, is 14th St., N.W., #1163, Nat’l Press Bldg., to help prepare their spokespersons to maximize each press encounter. based in New York City. Our team of Washington, DC, 20045. 202/638-0200. professional communication coaches [email protected]; Our courses are both delivered in-person, with live video camera exer- regularly trains clients around the www.straussmedia.com. globe, from Hong Kong to Los Angeles Richard Strauss, President. cises as well as online for multi-national organizations with spokespeople spread and from Amsterdam to Dallas. out across time zones. We educate 262 West 38th St., Suite 803, Novitas Communications, 1732 Wazee St., our clients to the nuances of working New York, NY 10018. 212/302-1234; #201, Denver, CO, 80202. 720/379-5740. [email protected]; with the media, getting their messages [email protected]; www.straussmedia.com. across, bridging techniques and more. novitascommunications.com. Michelle Lyng. Richard Strauss, President. Quotations available upon request. Press Record Communications, 301 E. Los Angeles, CA JL Insight Communications, 48 Wall St., 73rd St., New York, NY, 10021. 212-879- [email protected]; Suite 1100, New York, NY, 10005. 2871. [email protected]; www.straussmedia.com. 212/918-4563. www.pressrecord.co. Justin Goldstein. Richard Strauss, President. www.jlinsight.com. Jean Lavin. Scudder Training & Consulting, Ken, 312 See complete listing under SMTs and Karen Friedman Enterprises Inc., P.O. Potts St., Philadelphia, PA, 19123. 917/226- Radio. Box 224, Blue Bell, PA, 19422. 610/292- 1681. [email protected]; 9780. [email protected]; www.kenscudder.com. THUNK! MEDIA, Inc., Brooklyn, NY. www.karenfriedman.com. Karen Friedman, Pres. 718/499-9068. [email protected]; For over 20 years, www.thunkmedia.com. Dani S Newman. Leader Motiv, johnmillen.com. Ken has provided John Millen, Chief Strategist. media training, pre- Media Training sentation training, cri- MediaNet, 305 Madison Ave., New York, sis communications Blaine Group, Inc., The, 8665 Wilshire NY, 10165. 212/682-2250. training and consult- Blvd., #301, Beverly Hills, CA, 90211. www.medianet-ny.com. ing, and writing and 310/360-1499. www.blainegroupinc.com. Tom Mucciolo, Pres. editing to business Devon Blaine, Pres./CEO. Continues on next page Ken Scudder

WWW.ODWYERPR.COM | JANUARY 2021 73 MEDIA TRAINING 2021 PR BUYER’S GUIDE PR SALARY/COMPENSATION SCUDDER TRAINING continued Corporate Public Issues, Issue Action Getty Images, 195 Broadway, New York, Publications Inc., 207 Loudoun St. SE, NY, 10007. 646/613-4000. leaders, celebrities, and politicians. Ken Leesburg, VA, 20175. 703/777-8450. www.gettyimages.com. has prepared clients for interviews with www.issueactionpublications.com. publications from The New York Times Teresa Yancey Crane. to local newspapers, speeches before Photographers/ groups as large as 2,000 and as small O’Dwyer’s Newsletter, 271 Madison Ave., Stock Photo as one, and appearances on 60 Min- #1500, New York, NY, 10016. 212/679- utes, The Daily Show, CNBC, MSNBC, 2471. www.odwyerpr.com. Kevin McCauley, Associated Press, The, 200 Liberty St., CNN, NPR, 20/20, podcasts, and satel- Editor-in-Chief. New York, NY, 10281. 212/621-1500. lite radio. “Ensuring the message they www.ap.org/content-services. take away is what you meant to say.” PR News, Access Intelligence, LLC. www.prnewsonline.com. Bruce Wodder Photography, High Bridge, Strategic Objectives, 400 - 184 Front St. NJ. cell: 908/310-4495. East, Toronto, Ontario, M5A4N3, Canada. Ragan’s PR Daily, Lawrence Ragan [email protected]; 416/366-7735. Comms., 10 S. LaSalle St., Chicago, IL, www.brucewodder.com. [email protected]; 60603. 800/878-5331. www.prdaily.com. www.strategicobjectives.com. Camera One, 1560 Broadway, #11-14, New T. J. Sacks & Associates, 445 Park Ave., 9th York, NY, 10036. 212/827-0500; Mergers & flr., New York, NY, 10022. 212/787-0787. fax: 212/944-9536. [email protected]; [email protected]; www.tjsacks.com. www.nycphoto.com. Acquisitions Temi Sacks. Larry Lettera, Pres.

Can Stock Photo, 6139 Quinpool Rd., Newswires/ #33027, Halifax, Nova Scotia, B3L 4T6, Press Services Canada. www.canstockphoto.com.

Associated Press, The, 200 Liberty St., Feature Photo Service Inc., 244 Fifth Ave., New York, NY, 10281. 212/621-1500. #C29, New York, NY, 10001. 212/944-1060; Gould+Partners LLC, One Penn Plaza, www.ap.org/content-services. fax: 212/944-7801. Suite 3500, New York, NY, 10119. 212/896- www.featurephoto.com. 1909; cell: 917/783-4500. Black PR Wire Inc., 152 NE 167th St., Oren Hellner, Pres. [email protected]; #403, Miami, FL, 33162. 877/252-2577. www.gould-partners.com. blackprwire.com. GoGraph, 21155 Watertown Rd., Rick Gould, CPA, J.D., Mng. Partner; Mike Bernadette Morris, Pres. & CEO. Waukesha, WI, 53186. 800/810-1617. Muraszko, Partner; Jack Bergen, Strategic [email protected]; www.gograph.com. Partner; Jennifer Casani, Partner; Don Bates, Cision, 130 E. Randolph St., Chicago, IL, Sr. Counselor; James Arnold, Sr. Counselor; 60601. 877/297-8912. www.cision.com. John O’Boyle Photography LLC 908/447- Robert Udowitz, Sr. Counselor; Yadi Gomez, 6588. [email protected]; Acct. Coord.; Sally Tilleray, Sr. Advisor, Creators News Service/Creators www.johnoboyle.com. London/UK. Syndicate, 737 Third St., Hermosa Beach, John O’Boyle. CA, 90254. 310/337-7003. Red Fan Communications, 200 E. 32nd St., www.creators.com. Maryanne Russell Photography Inc., P.O. Austin, TX, 78705. 512/551-9253. Box 1329, FDR Station, New York, NY, [email protected]; 10150. 212/308-8722. redfancommunications.com. www.maryannerussell.com. Mimi Fernandez. Rich Green Photography [email protected]; www.rjgreenphoto.com. Rich Green. SHOOT Publicity Wire, 6615 W Boynton Stevens Group, The, 656 Post Ln., Beach Blvd, #358, Boynton Beach, FL, Somerset, NJ, 08873. 732/748-8583; 33437. 203/227-1699, ext. 3. PR Salary/ mobile: 917/514-7980. [email protected]; Compensation [email protected]; pr.SHOOTonline.com. [email protected]; Analysis www.theartstevensgroup.com. Thomson Reuters, 3 Times Square, New Spring Associates, New York, NY. Art Stevens, Rich Jachetti. York, NY, 10036. 646/540-3000. 212/473-0013. www.thomsonreuters.com. [email protected]; Newsletters www.springassociates.com; Photo Distribution www.linkedin.com/in/dennisspring. Bulldog Reporter Dennis Spring, Pres. www.agilitypr.com/pr-news. Associated Press, The, 200 Liberty St., New York, NY, 10281. 212/621-1500. www.ap.org/content-services.

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PROMOTIONS 2021 PR BUYER’S GUIDE ZING HOW DESIGN continued Public Relations Boutiques Int’l www.prboutiques.com. dynamic influencer kits, customized media mailings, sales kits, influencer Public Relations Global Network (PRGN) event invites, creative fulfillment, www.prgn.com. logistics, product sampling programs, personalized celebrity gifts, influencer Red Fan Communications, 200 E. 32nd St., MediaEngagement LLC, Hackensack, NJ, marketing and custom swag. Austin, TX, 78705. 512/551-9253. 07601. 917/658-9932. Zing How Design // Chicago * NYC [email protected]; [email protected]; // Custom Excitement Agency : Ideate. redfancommunications.com. www.mediaengagement.com. Design. Build. Wow. Mimi Fernandez. Robin DeAngelis. Public Relations Worldcom Public Relations Group, 500 See full listing under SMTs and Media Fifth Ave., #1640, New York, NY, 10110. Tours. Networks 800/955-9675; 212/286-9550. [email protected]; Megaphone Media, 26 Perry Street, International PR Assn. (IPRA), Suite www.worldcomgroup.com. New York, NY, 10014. 646/452-8404. 5879, P.O. Box 6945, London, W1A 6US, Todd M. Lynch, Managing Dir. www.megaphone-media.com. U.K.. 44 1634 818308. www.ipra.org. Kyle Carmone. Philippe Borremans, IPRA Pres. Public Service International Public Relations Network 34 Announcements 629 507 253. www.iprn.com. Luis Gonzalez, CEO.

IPREX www.iprex.com.

4media Group 888-890-8066. North American Network, 5335 Wisconsin [email protected]; Avenue NW, #440, Washington, DC, 20015. www.4media-group.com. 202/243-0592. [email protected]; www.nanradio.com. 4media group is an integrated com- Tom Sweeney, President; munications company that specializes Tammy Lemley, Vice President. PR World Alliance, c/o Marcommit, in the broadcast and digital space. Radio is America’s most-trusted Amalialaan 126E, 3743 KJ, Baarn, The We work with nonprofit organiza- medium: It’s intimate, convenient, flex- Netherlands. www.prworldalliance.com. tions of all sizes to write, produce and ible, and an excellent way to connect Marianne van Barneveld, chairman (The distribute television and radio Public with audiences. We can help you reach Netherlands), [email protected]; specific demographics and markets– +31 (653) 372 153; Henry Feintuch, CFO Service Announcements in English and including in Spanish. And, we’re able (U.S.), [email protected]; +1 212- Spanish. We can also assist your to quickly and easily customize your 808-4901; Daniel Bruin, board (Brazil), organization with related services [email protected]; +551128987461; such as: outreach–utilizing such techniques as Catherine Kablé, board (France), •Satellite Media Tours (SMTs), one-on-one interviews, pre-recorded [email protected]; +33 (1) 44 Internet Media Tours (IMTs) and news soundbites, and produced fea- 50 54 75; Anna Krajewska, board (Poland), •Radio Media Tours (RMTs) in tures/ PSAs. We’ve helped countless [email protected]; +48 (22) 826 74 18. English and/or Spanish companies, organizations, government •Media relations agencies, and PR firms make their PR World Alliance is an interna- •Media buying: TV, radio, web, campaigns radio-friendly–ensuring that tional network of premier independent OOH their messages are heard. communication consultancies. Partners •Video production are carefully selected and represent •Animation, motion graphics and established, respected and accom- infographics plished firms with a solid reputation for •Video News Releases (VNRs) and producing superior results for clients. Soundbite & B-roll packages The global network encompasses •Radio News Releases (RNRs) public relations companies and offices •Native Advertising and Content in North and South America, Europe Recommendation and Asia. The network continues •Influencer Marketing to seek new members in strategic l •Webcasting and Virtual Events Strauss Media Strategies, Inc., 529 ocations. •Surveys, market research and 14th St., N.W., #1163, Nat’l Press Bldg., focus groups Washington, DC, 20045. 202/638-0200. PROI Worldwide [email protected]; [email protected]; www.proi.com. www.straussmedia.com. Richard Strauss, President.

78 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE RADIO 262 West 38th St., Suite 803, Caplan Communications LLC, 1700 your radio public service message New York, NY 10018. 212/302-1234; Rockville Pike, Suite 400, Rockville, MD, locally, regionally or nationally. [email protected]; 20852. 301/998-6592. •Podcasts - Writing, hosting, produc- www.straussmedia.com. [email protected]; tion and distribution of audio podcasts. Richard Strauss, President. www.caplancommunications.com. Aric Caplan, Pres. Megaphone Media, 26 Perry Street, Los Angeles, CA New York, NY, 10014. 646/452-8404. [email protected]; Hedquist Productions, P.O. Box 1475, www.megaphone-media.com. www.straussmedia.com. Fairfield, IA, 52556. 641/472-6708. Kyle Carmone. Richard Strauss, President. [email protected]; www.hedquist.com. Jeffrey Hedquist, Pres. See full listing under SMTs and Radio. News & Experts, 3748 Turman Loop, #101, Wesley Chapel, FL, 33544. 800/204-7115. TV Access, division of FilmComm. www.newsandexperts.com. 800/944-9134. tvaccess.com. Marsha Friedman, Pres. Keith Hempel, Pres. News Exposure, 1765 N. Elston Ave., Ste. 207, Chicago, IL, 60642. 312/685-2285. Radio www.NewsExposure.com. MediaEngagement LLC, Hackensack, NJ, 07601. 917/658-9932. [email protected]; www.mediaengagement.com. Robin DeAngelis. 4media Group 888-890-8066. [email protected]; See full listing under SMTs and Media www.4media-group.com. Tours. 4media group is an integrated com- North American Network, 5335 Wisconsin munications company that specializes Avenue NW, #440, Washington, DC, 20015. in the broadcast and digital space. 202/243-0592. [email protected]; We also conduct market research, www.nanradio.com. focus groups and public relations sur- Tom Sweeney, President; Tammy Lemley, Vice President. veys. We have offices in cities across the U.S. including New York, Los Radio is America’s most-trusted Angeles Chicago, Atlanta, Washington medium: It’s intimate, convenient, DC, Orlando, Boise and Bentonville, MediaTracks Communications, Inc., flexible, and an excellent way to con- Arkansas. Our global headquarters are 2250 E. Devon Ave., Suite 150, Des nect with audiences. We can help located in London, England, and we Plaines, IL, 60018. 847/299-9500; fax: you reach specific demographics can execute campaigns from almost 847/299-9501. [email protected]; anywhere in the world. and markets–including in Spanish. www.mediatracks.com. Shel Lustig, Pres. And, we’re able to quickly and easily 4media group services include: customize your outreach–utilizing such •Satellite Media Tours (SMTs), Audio’s Resurgence is Getting techniques as Virtual Media Tours and Radio Noticed one-on-one interviews, Media Tours (RMTs) in English pre-recorded news soundbites,

and/or Spanish Here’s How We Get Your Content and produced features/ PSAs. We’ve helped countless companies, •Surveys, market research and Heard organizations, government agencies, focus groups •Audio News Releases - Guaran- and PR firms make their campaigns •Media relations teed placement on-air and online via radio-friendly–ensuring that their mes- •Media buying: TV, radio, web, OOH the syndicated Radio Health Jour- sages are heard. •Video production nal and Viewpoints Radio programs. •Video News Releases (VNRs) and Reach 1,200 stations and major Soundbite & B-roll packages markets. Includes online streaming and •Radio News Releases (RNRs) multiple digital sites. •Public Service Announcements •Radio Media Tours - Benefit from (PSAs) our contacts at major stations, networks •Influencer Marketing and syndicated programs. •Webcasting and Virtual Events •Custom Feed Radio News •Surveys, market research and Releases - Pitched news and feature Pitching Monkeys Media, Waldwick, NJ focus groups stories to national, regional and local 07643. 201/214-9611. C&J Mediaworks 509/670-8697. market radio outlets. [email protected]; [email protected]; •La Red Conectado - Guaranteed www.pitchingmonkeysmedia.com. www.candjmediaworks.com. Kenny Jay. placement Spanish language ANRs. Mark Ganguzza, President. •Urban Reach - Guaranteed place- ment African American targeted ANRs See full listing under Satellite Media •PSAs - We produce and distribute Tours.

WWW.ODWYERPR.COM | JANUARY 2021 79 RADIO 2021 PR BUYER’S GUIDE Prime Time Media is one of the versary in 2021, Strauss Media Strat- most trusted organizations in the egies, Inc., is the nation’s premier industry. We’ve learned a little public relations, communications, something from our 25 years in the and strategy firm specializing in business. We excel at media relations, television and radio. Not just another media distribution, and all forms of “crank it out booking service,” Strauss broadcast and digital communications. Media Strategies works closely with its We create strategies and solutions clients to develop campaign-specific to help brands, agencies, all sectors strategies and tactics that get quality PREMIERETV, 200 Spectrum Center Dr., of entertainment, publishing, sports, results. We make the booking process Suite 300, Irvine, CA, 92618. 310/899-9090. health, beauty, lifestyle, garner mass easy for you with a focus on quality and [email protected]; media impressions. results. www.premieretv.com. As former network TV producers at Collectively, our staff brings more Shayne Fraeke, CEO. the highest rated network morning and than 270 years of broadcast experience late-night programs, we know how and judgment to our clients, and has WE KNOW HOW TO MAKE RADIO producers think and what they want. booked tens of thousands of interviews WORK FOR YOU. •Satellite Media Tours, Co-op Tours throughout our company history with a With 25+ years of experience, •Virtual Internet Tours strong commitment to quality. PREMIERETV delivers Radio Media •Digital Media Tours Strauss Media specializes in book- Tours that engage a massive audience. •Radio Tours ing television satellite media tours We’ll send your spokesperson over •Webcasting with local stations, national broadcast the airwaves, on a tour of nationally •Satellite Feeds and cable networks, network feeder syndicated radio outlets and top-rated •In-Studio Media Placement services, and syndicated programs. local radio shows. Along with longstanding relationships We expertly manage your SMT and Our Radio Promotions put your with decision-makers in all media we provide a complete solution including products into consumers’ hands while position you for success. We coordi- the booking of all of the interviews, providing endorsements from radio nate every project with detail, profes- studio rental and equipment, satellite personalities. And, our Audio News sionalism, diligence, and creativity. We uplink, make-up and catering services, Releases are guaranteed to reach tens get you the best media placement for and all of the technical and production of millions of listeners. your message and within your budget. needs to make your SMT the most Additional PREMIERETV specialties Plus, we target and get the largest successful it can be. include: audience and amass the most media During COVID, our teams have •Satellite Media Tours impressions for you. That’s our job. adjusted, and we are booking SMT’s remotely with the spokespersons •Press Junkets PRIME TIME MEDIA: WHEN YOU conducting the interviews from the •Digital Media Tours WANT THE WORLD TO KNOW WHAT safety and security of their homes. •Radio Media Tours YOU’RE DOING •Audio News Releases We specialize in booking radio tours •On-Air Radio Promotions with national news networks, nationally •Online Audio & Video Distribution syndicated shows, statewide, regional, •B-Roll Packages and local radio outlets in each of the •ENG Crews nation’s nearly 300 radio markets. •Creative Video Production / Strauss Media also conducts radio “Highlight Reels” and television ground tours. Contact us for references, quotes, or We also specialize in booking digital information on an integrated broadcast media and podcast tours. publicity strategy that accommodates Strauss Media Strategies, Inc., 529 Moreover, we script, produce, and your budget. 14th St., N.W., #1163, Nat’l Press Bldg., distribute targeted audio news releases Washington, DC, 20045. 202/638-0200. to the nation’s largest radio networks Press Record Communications, 301 E. [email protected]; with the best “guaranteed-placement” 73rd St., New York, NY, 10021. 212/879- www.straussmedia.com. in the industry. In addition, Strauss 2871. [email protected]; Richard Strauss, President. Media provides: www.pressrecord.co. Justin Goldstein. 262 West 38th St., Suite 803, •Audio Actuality Pitching and New York, NY 10018. 212/302-1234; Placement Systems [email protected]; •Radio Promotions www.straussmedia.com. •Public Service Announcements Richard Strauss, President. •Audio and Video Podcasts •Print, Digital, and Radio Paid Prime Time Media, Studios in Los Angeles, Los Angeles, CA Advertising Production and New York City, Chicago, San Francisco, [email protected]; Placement Toronto, Vancouver, London. 310/559-0445; www.straussmedia.com. •Live Remote Broadcasts 310/709-1109. [email protected]; Richard Strauss, President. •Customized Broadcast E-mailing www.prime-timemedia.com. to Radio & TV Stations and Shows. Neisha Cohen, Founder/Owner. Proudly celebrating our 25th anni- •Satellite Uplinks and Downlinks

80 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE SATELLITE MEDIA TOURS •Broadcast Media Training Nielsen, 85 Broad St., New York, NY, We routinely work with political groups 10004. 646/654-5000. such as the DNC, advocacy groups www.nielsen.com. like the Sierra Club; award-winning PR firms like BCW, Edelman, Porter Intrinsic Insight Research Proof Advertising, 114 W. 7th St., #500, Novelli, MSLGroup, Hager Sharp, and specializes in: Austin, TX, 78701. 512/345-6658. Weber Shandwick; non-profit clients; •Focus Groups www.proof-advertising.com. government agencies like HRSA and •New Product Development Bryan Christian, Pres. the US Census Bureau; associations; •Product Testing Research America Inc., 4555 Lake Forest large-scale events such as the major •In-depth Interviews Dr., Suite 194, Cincinnati, OH, 45242. auto shows; major companies like Uber, •Ethnography 513/772-1600. Facebook, and General Motors; and we •Employee Value Propositions [email protected]; have worked on hundreds of local, state •Case Studies www.researchamericainc.com. and federal political campaigns. The •Observation Rex Repass, Pres. company is also proud to be on the •Semiotics official GSA Schedule. When your campaign calls for Burke, Inc., 500 W. 7th St., Cincinnati, OH, television and radio, Strauss Media 45203. 800/688-2674. Strategies delivers the absolute best www.burke.com. results in the industry. You’ll enjoy Diane Surette, Pres. & CEO. Researchscape International, 5077 working with our friendly staff of expe- Fruitville Rd., #120, Sarasota, FL, 34232- rienced public relations media profes- Creative Civilization, 1100 NW Loop 410, 2272. 888/983-1675. sionals. Contact us today to discuss San Antonio, TX, 78213. 210/227-1999. [email protected]; www.creativecivilization.com. a customized solution for your next researchscape.com. Gisela Girard, Pres./COO. broadcast outreach campaign! Jeffrey Henning. Tobin Communications Inc., P.O. Box 199, DEFINITION 6, 420 Plasters Avenue, Newsmaker surveys drive media Port Tobacco, MD, 20677. 301/661-0900. Atlanta, GA, 30324. 404/870-0323. coverage, positioning your brands as [email protected]; [email protected]; part of a larger story. Turn to survey www.tobincommunications.com. www.definition6.com. Beau Dannemiller. research to generate credible data Maury Tobin, Pres. and information to support your Engine, 902 Carnegie Center, Princeton, NJ, story-telling. Research from a trusted 08540. 800/444-4672. partner like Researchscape Inter- www.enginegroup.com/us. national can power news releases, Laura Czaja. journalist interviews, and content mar- keting. Good stories rely on compelling Escalent, 17430 College Parkway, Livonia, content. Professional survey research MI, 48152. 734/542-7600. www.escalent.co. magnifies your effectiveness, whether launching products and services, Gallup Inc., The Gallup Bldg., 901 F St., conducting crisis communications, or Research N.W., Washington, DC, 20004. 202/715- assisting with lead generation. Atomik Research, a part of 4media group 3030. www.gallup.com. Visit Researchscape.com to learn 888-890-8066. Jim Clifton, Chmn. & CEO. more. [email protected]; www.4media-group.com. Google, 1600 Ampitheatre Pkwy., Mountain SSRS, 1 Braxton Way, #125, Glen Mills, PA, View, CA, 94043. www.google.com. 19342. 484/840-4300. www.ssrs.com. 4media group is a strategic, Melissa Herrmann, Pres. full-service market research and History Associates, 300 North Stonestreet communications company offering Ave., Rockville, MD, 20850. 301/279-9697. Standard & Poor’s Global Ratings, 55 quantitative research via Atomik www.historyassociates.com. Water St., New York, NY, 10041. Research and qualitative research 212/438-2000. via Intrinsic Insight. InMoment, 10355 South Jordan Gateway, www.standardandpoors.com. #600, South Jordan, UT, 84095. 800/530- Atomik Research specializes in: 4251. inmoment.com. Satellite Media Tours •PR Surveys Andrew Joiner, CEO. •Tracking Surveys •Public Affairs Polls M|A|R|C Research, 1425 Greenway Drive, •International Surveys #300, Irving, TX, 75038. 800/884-6272. •Infographics www.marcresearch.com. Merrill Dubrow, •Media Relations and Promotion of CEO. 4media Group 888-890-8066. Your Research [email protected]; News Exposure, 1765 N. Elston Ave., Ste. www.4media-group.com. 207, Chicago, IL, 60642. 312/685-2285. www.NewsExposure.com. Continues on next page

WWW.ODWYERPR.COM | JANUARY 2021 81 SATELLITE MEDIA TOURS 2021 PR BUYER’S GUIDE Colleen Flood, Account Director 4MEDIA GROUP continued [email protected] 4media group is an integrated com- C: 973.476.5851 munications company that specializes in the broadcast and digital space. D S Simon Media helps clients get We also conduct market research, their stories on television through Artisan Production House, 110 East 25th satellite media tours and by producing focus groups and public relations sur- St., Floor 2, New York, NY, 10010. veys. We have offices in cities across and distributing content to the media. 347/351-4804. Do you need your virtual events to the U.S. including New York, Los [email protected]; Angeles Chicago, Atlanta, Washington be broadcast quality? We make your [email protected]; Zoom events, panel discussions and DC, Orlando, Boise and Bentonville, www.artisanproductionhouse.com. Arkansas. Our global headquarters are awards programs look great with the Erin Lahey Schwitter, Producer/Partner; same technology that has delivered located in London, England, and we Kara Leibowitz, Producer/Partner. can execute campaigns from almost more than 2,500 TV interviews to anywhere in the world. Artisan Production House is a full-ser- stations across the country. Our clients 4media group services include: vice production house specializing in include top brands in healthcare, travel, •Satellite Media Tours (SMTs), food & lifestyle publicity. We create consumer goods, entertainment, tech- Virtual Media Tours and Radio brand content that resonates with your nology, retail, and non-profits. Media Tours (RMTs) in English audience, keeps them engaged and We are now able to conduct a full and/or Spanish brings value to their lives. Our innate broadcast satellite media tour featuring •Surveys, market research and understanding of story relevance and a spokesperson from their home via focus groups personal relationships with TV produc- Skype or Zoom. Our team will make •Media relations ers and media influencers throughout sure that your spokespeople deliver the •Media buying: TV, radio, web, OOH the country gets your story heard. We’ll best audio and video quality to make •Video production help you deliver your messages seam- your virtual interview look and sound •Video News Releases (VNRs) and lessly and with style utilizing our high- great. Our media tours include 25+ Soundbite & B-roll packages end production capabilities (including bookings and a 40 million audience •Radio News Releases (RNRs) film-style shooters and graphic design- guarantee. Our live social video ser- •Public Service Announcements ers). Artisan’s in-studio & on location vice features multiple broadcast quality (PSAs) satellite junkets include quality book- social video streams to more than 25 •Influencer Marketing ings that are actually seen, spot-on channels expanding the reach of your •Webcasting and Virtual Events custom craft services and a fresh, mod- live social broadcast. •Surveys, market research and ern design aesthetic ... because taste Live Star Entertainment, 379 Park Avenue focus groups matters. Additional services include stunning branded content food videos, South, 4th flr., New York, NY, 10016. original book promotional videos and 212/505-7666. select matchmaking between celebrity www.livestar-entertainment.com. Eric Drath. talent and brands. Lyons PR, 10410 N. Kensington Pkwy., Our clients include Food Network, Suite 305, Kensington, MD, 20895. Penguin Random House, The Won- 301/942-1306. A-1 Broadcast, 2030 Powers Ferry Rd., derful Company, Le Creuset of Amer- www.lyonspr.com. Dan Lyons, Pres. Suite 400, Atlanta, GA, 30339. 770/790- ica and commodity boards ranging 3690. [email protected]; from the National Onion Association to www.A-1Broadcast.com. Grapes from California. Beverly Brunston, President.

A-1 Broadcast was formed by a former Television News Director. A-1 Broadcast’s staff has over 100 years of major market TV and Public MediaEngagement LLC, Hackensack, NJ, D S Simon Media, 229 West 36th St., 9th Relations broadcast experience, which 07601. 917/658-9932. flr., New York, NY, 10018. 212/736-2727. translates into successful projects and [email protected]; www.dssimon.com. results for our clients. A-1 Broadcast www.mediaengagement.com. works with PR Agencies and Fortune Doug Simon, CEO Robin DeAngelis. 500 companies for their Broadcast PR [email protected] needs such as Satellite Media Tours, C: 917.952.7007 MediaEngagement is a multi-platform Radio Media Tours, Virtual Media Tours media communications company that is and Brand Integration. Eric Wright, Executive Vice President dedicated to engaging consumers on [email protected] TV, Social Media Channels and Radio. C: 917.612.6351 Our specialty is in Co-op SMTs hosted by top-rated brand influencers. We also Elizabeth Rosenberger, Dir., Client Svcs. offer a wide variety of other services, [email protected] including exclusive Branded SMTs, C: 201.788.2876 Social Media Integration, RMTs, Media

82 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE SATELLITE MEDIA TOURS Tours/Roadshows, B-Roll & Video Packages and PSAs. We work with brands large and small who count on our team’s experience and commitment for personal service and an exceptional and verifiable ROI. Prime Time Media, Studios in Los Angeles, New York City, Chicago, San Francisco, Megaphone Media, 26 Perry Street, New Toronto, Vancouver, London. 310/559-0445; York, NY, 10014. 646/452-8404. 310/709-1109. [email protected]; www.megaphone-media.com. www.prime-timemedia.com. Kyle Carmone. PREMIERETV, 200 Spectrum Center Dr., Neisha Cohen, Founder/Owner. Suite 300, Irvine, CA, 92618. 310/899-9090. Moldow Communications LLC 201/519-3075. [email protected]; Prime Time Media is one of the [email protected]; www.premieretv.com. most trusted organizations in the www.moldowcommunications.com. Shayne Fraeke, CEO. industry. We’ve learned a little Jim Moldow, President. something from our 25 years in the 25+ YEARS OF EXPERIENCE, We excel at media relations, Murray Hill Studios, 248 East 35th St., business. UNMATCHED EXPERTISE, EXCEP- media distribution, and all forms of New York, NY, 10016. 212/889-4200. TIONAL CLIENT SERVICE [email protected]; broadcast and digital communications. We create strategies and solutions www.murrayhillstudios.com. PREMIERETV delivers outstand- Contact: Jahaneen Johnsen. to help brands, agencies, all sectors ing Satellite Media Tours to clients of entertainment, publishing, sports, across the U.S. and around the globe. health, beauty, lifestyle, garner mass See full listing under Television (TV) Whether your SMT originates from a Production. media impressions. TV studio, a hotel room, a desert, or As former network TV producers at any remote location, PREMIERETV’s Next Millennium Productions, 31 Howard the highest rated network morning and media and production teams always St., Suite 5A, New York, NY, 10013. late-night programs, we know how 917/237-1661. [email protected]; deliver with professionalism, diligence, producers think and what they want. www.nmpfilms.com. and creativity. •Satellite Media Tours, Co-op Tours Aubrey Carp. Our media experts are trusted by •Virtual Internet Tours the top newsroom producers in the •Digital Media Tours industry. We maintain strong relation- •Radio Tours ships with all the national networks and •Webcasting newsfeeds, top market local affiliates, •Satellite Feeds and independent and regional cable •In-Studio Media Placement outlets. Along with longstanding relationships As a result, you get the best with decision-makers in all media we line-ups for your SMT. position you for success. We coordi- Pitching Monkeys Media, Waldwick, NJ Additional PREMIERETV specialties nate every project with detail, profes- 07643. 201/214-9611. include: sionalism, diligence, and creativity. We [email protected]; •Satellite Media Tours get you the best media placement for www.pitchingmonkeysmedia.com. •Press Junkets Mark Ganguzza, President. your message and within your budget. •Digital Media Tours Plus, we target and get the largest •Radio Media Tours •Satellite Media Tours (SMT) audience and amass the most media •Audio News Releases impressions for you. That’s our job. •Radio Media Tours (RMT) •Creative Video Production / •Internet Media Tours (IMT) “Highlight Reels” PRIME TIME MEDIA: WHEN YOU •Audio News Releases (ANR) •Broadcast & Digital Distribution WANT THE WORLD TO KNOW WHAT •Podcasts •B-Roll Packages YOU’RE DOING •Full Production Services •ENG Crews •In-Studio Interviews •On-Air Radio Promotions •B-Roll •International Services •English and Spanish •Webcasting •Ground Media Tours Contact us for references, quotes, or •Public Service Announcements information on an integrated broadcast (PSA) publicity strategy that accommodates •Print Interviews your budget. Strauss Media Strategies, Inc., 529 14th St., N.W., #1163, Nat’l Press Bldg., “no monkey business, just Press Record Communications, 301 E. media results” Washington, DC, 20045. 202/638-0200. 73rd St., New York, NY, 10021. [email protected]; 212-879-2871. [email protected]; www.straussmedia.com. www.pressrecord.co. Richard Strauss, President. Justin Goldstein. Continues on next page

WWW.ODWYERPR.COM | JANUARY 2021 83 SATELLITE MEDIA TOURS 2021 PR BUYER’S GUIDE STRAUSS MEDIA STRATEGIES continued Media provides: Social Media •Audio Actuality Pitching and 262 West 38th St., Suite 803, Placement Systems Agility PR Solutions, 319 McRae Ave., New York, NY 10018. 212/302-1234; •Radio Promotions #500, Ottawa, Ontario, K1Z 0B9, Canada. [email protected]; •Public Service Announcements 866/545-3745. www.agilitypr.com. www.straussmedia.com. •Audio and Video Podcasts Richard Strauss, President. •Print, Digital, and Radio Paid Chraft PR, 515 S. Flower St., 36th flr., Los Los Angeles, CA Advertising Production and Angeles, CA, 90071. 213/236-3613. [email protected]; Placement [email protected]; www.straussmedia.com. •Live Remote Broadcasts www.chraftpr.com. Mina Trujillo. Richard Strauss, President. •Customized Broadcast E-mailing to Radio & TV Stations and Shows. Facebook, Menlo Park, CA, 94025. Proudly celebrating our 25th anni- •Satellite Uplinks and Downlinks www.facebook.com. versary in 2021, Strauss Media Strat- •Broadcast Media Training egies, Inc., is the nation’s premier We routinely work with political groups public relations, communications, such as the DNC, advocacy groups and strategy firm specializing in like the Sierra Club; award-winning television and radio. Not just another PR firms like BCW, Edelman, Porter Feintuch Communications, 245 Park Ave., “crank it out booking service,” Strauss Novelli, MSLGroup, Hager Sharp, and Media Strategies works closely with its 39th flr., New York, NY, 10167. 212/808- Weber Shandwick; non-profit clients; 4901. [email protected]; clients to develop campaign-specific government agencies like HRSA and strategies and tactics that get quality www.feintuchcommunications.com. the US Census Bureau; associations; Henry Feintuch, President. results. We make the booking process large-scale events such as the major easy for you with a focus on quality and auto shows; major companies like Chatter about your company is results. Uber, Facebook, and General Motors; happening across the web, so why not Collectively, our staff brings more and we have worked on hundreds join the conversation? than 270 years of broadcast experience of local, state and federal political Feintuch Communications offers and judgment to our clients, and has campaigns. The company is also a comprehensive solution for b-to-b booked tens of thousands of interviews proud to be on the official GSA companies looking to incorporate throughout our company history with a Schedule. or enhance their social media pres- strong commitment to quality. When your campaign calls for televi- ence in their marketing arsenal. Each Strauss Media specializes in book- sion and radio, Strauss Media Strat- program is designed to support the ing television satellite media tours egies delivers the absolute best company’s business objectives and with local stations, national broadcast results in the industry. You’ll enjoy PR/marketing goals. Programs include and cable networks, network feeder working with our friendly staff of expe- an analysis of the current industry services, and syndicated programs. rienced public relations media profes- landscape and competitors; a calendar We expertly manage your SMT and sionals. Contact us today to discuss of planned updates; content creation; provide a complete solution including a customized solution for your next community building and management; the booking of all of the interviews, broadcast outreach campaign! and measurement. studio rental and equipment, satellite Let us help you strategically uplink, make-up and catering services, THUNK! MEDIA, Inc., Brooklyn, NY. communicate with clients, prospects, and all of the technical and production 718/499-9068. [email protected]; partners, employees, journalists and needs to make your SMT the most www.thunkmedia.com. Dani S Newman. those impacted by the company. successful it can be. VideoLink Inc., 1230 Washington St., West During COVID, our teams have Google, 1600 Amphitheatre Parkway, Newton, MA, 02465. 617/340-4100. Mountain View, CA, 94043. www.google.com. adjusted, and we are booking SMTs www.videolinktv.com. remotely with the spokespersons con- Hunter Public Relations, 41 Madison Ave., ducting the interviews from the safety Search Engine 5th flr., New York, NY, 10010. 212/679-6600. and security of their homes. Optimization www.hunterpr.com. Grace Leong, CEO. We specialize in booking radio tours with national news networks, Alan Morgan Group, Bridge Park, Dublin, Instagram, Menlo Park, CA, 94025. nationally syndicated shows, state- OH, 43017. 614/426-8400. www.instagram.com. wide, regional, and local radio outlets in www.alanmorgangroup.com. LinkedIn, 1000 West Maude Ave., each of the nation’s nearly 300 Novitas Communications, 1732 Wazee St., Sunnyvale, CA, 94085. www.linkedin.com. radio markets. Strauss Media also #201, Denver, CO, 80202. 720/379-5740. Lippe Taylor, 140 Broadway, New York, conducts radio and television [email protected]; NY, 10005. 212/598-4400. ground tours. novitascommunications.com. Michelle Lyng. We also specialize in booking digital www.lippetaylor.com. media and podcast tours. Straight North, 211 W Upper Wacker Dr., Magnify Digital, 680 B Leg-In-Boot Moreover, we script, produce, and #1800, Chicago, IL, 60606. 855/883-0011. Square, Vancouver, BC, V5Z 4B4, Canada. distribute targeted audio news releases www.straightnorth.com. David Duerr, Chmn. 604/879-7770. to the nation’s largest radio networks & CEO. www.magnifydigital.com. with the best “guaranteed-placement” Moyra Rodger, CEO. in the industry. In addition, Strauss

84 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE SPECIAL EVENTS Twitter, 1355 Market St., San Francisco, Harry Walker Agency, 355 Lexington Ave., CA, 94103. www.twitter.com. 21st flr., New York, NY, 10017. 646/227- 4900. www.harrywalker.com. Marketing Maven, 2390 C Las Posas Rd., Software Don Walker, Pres. #479,Camarillo, CA, 93010. 310/994-7380. Keppler Speakers, 3030 Clarendon Blvd., [email protected]; ClickTime, 282 2nd St., 4th flr., San 7th flr., Arlington, VA, 22201. 703/516-4000. www.marketingmaven.com. Francisco, CA, 94105. 415/684-1180. [email protected]; Lindsey Carnett, Pres. [email protected]; www.kepplerspeakers.com. www.clicktime.com/pr. David Klein. Jim Keppler, Pres. Marketing Maven is not your typical PR firm. With origins in direct Deltek, 2291 Wood Oak Dr., Herndon, VA, Leading Authorities Inc., 1725 I St., response public relations, Marketing 20171. 800/456-2009. NW, #200, Washington, DC, 20006. Maven utilizes advanced metrics to www.deltek.com. 800-SPEAKER. measure their clients’ marketing reach Michael Corkery, Pres. & CEO. www.leadingauthorities.com. and provide valuable competitive anal- ysis. Their client campaigns have won Hypefactors +44 20 3966 1535. Speakers On Healthcare, 10870 N.W. national awards for driving revenue [email protected]; www.hypefactors.com. Laurinda Ct., Portland, OR, 97229. upon launching. Social media services 503/345-9164. include content, promotions and adver- LoginRadius, 815 W. Hastings St., [email protected]; Vancouver, BC, Canada, V6C 3N9. 844/ tising to drive engagement and sales. www.speakersonhealthcare.com. 625-8889. www.loginradius.com. Blogger and influencer relations are Jo Cavender, Pres. Rakesh Soni, CEO. also available services. Washington Speakers Bureau, 1663 Prince OnePitch, 702 Ash St., Unit 100, San Diego, St., Alexandria, VA, 22314. 833/972-8255. CA, 92101-3273. 833/748-2446. www.washingtonspeakers.com. Harry [email protected]; Rhoads, Jr., Christine Farrell, Co-CEOs. onepitch.co. Jered Martin. World Class Speakers & Entertainers, Queue Associates, 420 Lexington Ave., 5158 Clareton Drive, Ste. 1034, Agoura #300, New York, NY, 10170. 212/269-1313. Hills (County of Los Angeles), CA, MediaEngagement LLC, Hackensack, NJ, www.queueassoc.com. 91376. 818/991-5400; Cell: 310/766-2248. 07601. 917/658-9932. Jeff Goldstein, Mng. Dir. [email protected]; [email protected]; [email protected]; www.mediaengagement.com. TEKGROUP Int’l Inc., 1451 W. Cypress www.wcspeakers.com. Robin DeAngelis. Creek Rd., #300, Ft. Lauderdale, FL, 33309. Joseph I. Kessler, Pres. 954/351-5554; fax: 954/351-9099. See full listing under SMTs and Media www.tekgroup.com. Special Events Tours. Steve Momorella, Founder. August Jackson, Campaign Launch Events, Novitas Communications, 1732 Wazee St., Conferences, 1501 S. Clinton St., #100, #201, Denver, CO, 80202. 720/379-5740. Speakers Service Baltimore, MD, 21224. 410/727-5575. [email protected]; www.augustjackson.com. novitascommunications.com. Michelle Lyng. (Talent) American Program Bureau, Inc., One Conference Board, The, 845 Third Ave., Onclusive, 1870 Ogden Dr., Burlingame, Gateway Center, #751, Newton, MA, 02458. New York, NY, 10022. 212/759-0900. CA, 94010. 415/545-8247. 617/614-1600. www.apbspeakers.com. www.conference-board.org. [email protected]; Robert P. Walker, Chmn. & CEO. Steve Odland, Pres. & CEO. onclusive.com. Erik Wagner. Capitol City Speakers Bureau, 1620 South Corporate Events, 7431 114th Ave. No. See full listing under Measurement & 5th St., Springfield, IL, 62703. 800/397- #102, Largo, FL, 33773. 727/548-7200. Evaluation and Media Monitoring. 3183. [email protected]; [email protected]; www.capcityspeakers.com; www.corporateeventsandexpos.com. Pinterest, 651 Brannan St., San Francisco, www.speakersfornurses.com. CA, 94103. www.pinterest.com. Mike Klemm, Pres. Event Planners Plus!, 99 Wall St., Suite 720, New York, NY, 10005. 212/571-6559. Quinn & Co. Public Relations, 48 W. Eagles Talent Connection, 57 West South www.eventplannersplus.com. 38th St., Penthouse, New York, NY, 10018. Orange Ave., South Orange, NJ, 07079. Debert Cook, Pres./CEO. 212/868-1900. www.quinn.pr. 973/313-9800. [email protected]; Florence Quinn. www.eaglestalent.com. Eventage, 18 South Orange Ave., 3rd flr., Esther Eagles, Pres. South Orange, NJ, 07079. 973/530-3900. Strategic Objectives, 400 - 184 Front St. www.eventage.net. Matt Glass, Partner. East, Toronto, Ontario, M5A4N3, Canada. Greater Talent Network, 437 Fifth Ave., 416/366-7735. New York, NY, 10016. 212/645-4200. Fast Forward Events, 1399 N. Cuyamaca [email protected]; www.greatertalent.com. St., El Cajon, CA, 92020. 619/ 312-1212. www.strategicobjectives.com. Don R. Epstein, CEO. [email protected]; fastforwardevents.com. Elise Urbaniak.

WWW.ODWYERPR.COM | JANUARY 2021 85 SPECIAL EVENTS 2021 PR BUYER’S GUIDE IEG LLC, 123 North Wacker Dr., #800, coordinates every detail of TV produc- Chicago, IL, 60606. 312/500-8960. tion with professionalism, diligence, [email protected]; www.sponsorship.com. and creativity. Additional PREMIERETV specialties MVP Collaborative, 1751 E. Lincoln Ave., include: Madison Heights, MI, 48071. 248/591-5100. •Satellite Media Tours www.mvpcollaborative.com. Murray Hill Studios, 248 East 35th St., •Press Junkets New York, NY, 10016. 212/889-4200. •Digital Media Tours National Press Club, 529 14th St., N.W., •Radio Media Tours Washington, DC, 20045. 202/662-7587. [email protected]; •Audio News Releases [email protected]; www.press.org/services. www.murrayhillstudios.com. Contact: Jahaneen Johnsen. •Creative Video Production / nVision, 265 West 37th St. at 8th Ave., 8th “Highlight Reels” Murray Hill Studios is a full-service •Broadcast & Digital Distribution flr., New York, NY, 10018. 212/947-9095. production facility in NYC providing www.nvision-ny.com. Michael Magnani, •B-Roll Packages high-end webcasting and traditional Pres. & CEO. •ENG Crews broadcast production. •On-Air Radio Promotions Paulette Wolf Events & Entertainment, Services include: interactive webcast- •International Services 1165 N. Clark St., #613, Chicago, IL, 60610. ing, virtual media tours, satellite media •Webcasting 312/981-2600. tours, video podcasts, broadcast-qual- Contact us for references, quotes, www.pwe-e.com. Adam Lombardo, Pres. ity Skype, ZOOM, and WebEx inter- or information on how our production views, Facebook Live segments, live experts can maximize your PR ROI! Regatta Inc., 33 Irving Place, 3rd flr., New shots with domestic and international York, NY, 10003. 212/475-1290. transmission, early education profes- www.regattanyc.com. sional development videos, studio Sam Kaufman, Founder. services with green screens, kitchen sets with a prep-kitchen, curved cyc, Strategic Objectives, 400 - 184 Front St. custom sets, consulting, and so much East, Toronto, Ontario, M5A4N3, Canada. more. Call us at 212-889-4200, visit 416/366-7735. www.murrayhillstudios.com or follow us [email protected]; on social: Strauss Media Strategies, Inc., 529 www.strategicobjectives.com. •instagram.com/murrayhillstudios/ 14th St., N.W., #1163, Nat’l Press Bldg., •twitter.com/murhillstudios Washington, DC, 20045. 202/638-0200. Very Special Events, 12182-B Royal •facebook.com/murrayhillstudiosnyc [email protected]; Birkdale Row, San Diego, CA, 92128. www.straussmedia.com. 858/485-1171; fax: 858/485-0389. Next Millennium Productions, 31 Howard Richard Strauss, President. www.veryspecialevents.com. St., Suite 5A, New York, NY, 10013. Nancy Walters, Pres. 917/237-1661. [email protected]; 262 West 38th St., Suite 803, www.nmpfilms.com. Aubrey Carp. New York, NY 10018. 212/302-1234; VISTA Worldlink, 73 SW 12th Ave., #104, [email protected]; Dania Beach, FL, 33004. 954/838-0900. www.straussmedia.com. www.vistaworldlink.com. Roy Liemer, CEO. Richard Strauss, President.

Los Angeles, CA Television (TV) [email protected]; Production www.straussmedia.com. Richard Strauss, President. 5K Productions, 11111 Biscayne Blvd., #2104, Miami, FL, 33181. 786/519-1880. See full listing under SMTs and Radio. www.5kproductions.com. THUNK! MEDIA, Inc., Brooklyn, NY. Associated Press, The, 200 Liberty St., PREMIERETV, 200 Spectrum Center Dr., 718/499-9068. [email protected]; New York, NY, 10281. 212/621-1500. Suite 300, Irvine, CA, 92618. 310/899-9090. www.thunkmedia.com. Dani S Newman. www.ap.org. [email protected]; www.premieretv.com. Shayne Fraeke, CEO. Cover Edge Television News Service, 4325 Translation Services Dean Martin Dr., #375, Las Vegas, NV, OUTSTANDING PRODUCTION 89103. 800/822-6397. Language Bank, 2S950 Wagner Rd., FOR TV, FILM, BROADCAST, AND Batavia, IL, 60510. 630/406-1277. [email protected]; THE INTERNET. www.coveredge.com. [email protected]; Rich Travis, Pres. www.language-bank.com. PREMIERETV’s talented team of Dennis Merritt, Pres & CEO. Megaphone Media, 26 Perry Street, New production experts can deliver a full York, NY, 10014. 646/452-8404. range of services, from B-roll shoots O’Sullivan Comms., 1 Fairfield Crescent, www.megaphone-media.com. and EPKs to press conferences, West Caldwell, NJ, 07006. 973/227-5112. Kyle Carmone. remotes, and highlight reels. With over [email protected]; 25 years of experience, PREMIERETV www.oneworldonestop.com.

86 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE VIDEO Translations.com, TransPerfect, 1250 Double R Productions, 1621 Connecticut National Press Club, 529 14th St., N.W., Broadway, New York, NY, 10006. 212/689- Ave., N.W., Ste. 400, Washington, DC, Washington, DC, 20045. 202/662-7541. 1616. www.translations.com. 20009. 202/797-7777. [email protected]; [email protected]; www.press.org/services. Video www.doublerproductions.com. Rosemary Reed, Pres. NewsWatch, 2611 Jefferson Davis Artisan Production House, 110 East 25th Highway, Suite 902, Arlington, VA, 22202. St., Floor 2, New York, NY, 10010. GRS Systems Inc., 216 E. 45th St., 703/662-8180. [email protected]; 347/351-4804. New York, NY, 10017. 212/286-0299. www.newswatchtv.com. [email protected]; [email protected]; www.grsv.com. Ed Tropeano, Pres. [email protected]; Mitch Gak. www.artisanproductionhouse.com. Next Millennium Productions, 31 Howard Erin Lahey Schwitter, Producer/Partner; Henninger Media Services, 1320 N. St., Suite 5A, New York, NY, 10013. Kara Leibowitz, Producer/Partner. Courthouse Rd., Suite 130, Arlington, VA, 917/237-1661. 22201. 703/243-3444. [email protected]; [email protected]; See full listing under Satellite Media www.henninger.com. www.nmpfilms.com. Tours. Rob Henninger, Pres./CEO. Aubrey Carp.

Associated Press, The, 200 Liberty St., Interface Media Group, 1233 20th St., Parallax Productions Inc., 60 Pond St., New York, NY, 10281. 212/621-1500. N.W., Washington, DC, 20036. 202/861- Jamaica Plain, MA, 02130. 617/787-1415. www.ap.org. 0500. [email protected]; www.parallaxproductions.com. www.interfacemedia.com. Audio Productions Inc., 914 18th Ave Jeff Weingarten, Pres. PMI (Production Masters, Inc.), The Buhl South, Nashville, TN, 37212. 615/321-3612. Bldg., 204 Fifth Ave., Pittsburgh, PA, 15222. [email protected]; Ivanhoe Broadcast News Inc., 2211 Lee 412/281-8500. [email protected]; www.audioproductions.com. Rd., Suite 107, Winter Park, FL, 32789. www.pmi.tv. David Case, Pres./CEO. Jim Reyland, Pres. 407/740-0789. Bader Media Group, 25 W. 52nd St., 16th flr., [email protected]; New York, NY, 10019. 212/744-5380. www.ivanhoe.com. [email protected]; www.badertv.com. Marjorie B. Thomas, Pres. Mike Leventhal, Sr. Exec. VP & Mng. Editor. Kettle Media Concepts, Inc., 124 W. 94th Boom Broadcast & Media Relations, 4 Hill St., New York, NY, 10025. 212/689-7678. Spruce, Littleton, CO, 80127. 303/904-2100. www.kettlemediaconcepts.com. [email protected]; Nigel Kettle, Pres. www.boombroadcast.com. Barbara Gutjahr, Joan Winkler, Founding Partners. Lovett Stories + Strategies, 17 Vandam St., Ground Floor, New York, NY, 10013. Broad Street Productions, 99 Wall St., 212/242-8999. [email protected]; PREMIERETV, 200 Spectrum Center Dr., New York, NY, 10005. 212/780-5700. www.lovettproductions.com. Suite 300, Irvine, CA, 92618. 310/899-9090. [email protected]; Joseph F. Lovett, Pres. [email protected]; www.premieretv.com. www.broadstreet.com. Shayne Fraeke, CEO. Mark Baltazar, CEO & Mng. Partner. MediaEngagement LLC, Hackensack, NJ, 07601. 917/658-9932. OUTSTANDING PRODUCTION Center City Film & Video, 1635 Market [email protected]; FOR TV, FILM, BROADCAST, AND St., Philadelphia, PA, 19103. 267/597-3500. www.mediaengagement.com. THE INTERNET. [email protected]; www.ccfv.com. Robin DeAngelis. PREMIERETV’s talented production team offers full-service creative solu- Conus Archive, The, 3415 University See full listing under SMTs and Media tions for your video production needs. Ave., St. Paul, MN, 55114. 651/642-4576. Tours. With over 50+ years of collective video [email protected]; www.conus.com. production experience, from concept Chris Bridson, Sr. A/E. Megaphone Media, 26 Perry Street, New to delivery, PREMIERETV is capable York, NY, 10014. 646/452-8404. of handling every aspect of your video. Cresta Creative, 1050 N State St., Chicago, www.megaphone-media.com. Our producers and production teams IL, 60610. 312/944-4700. Kyle Carmone. www.crestacreative.com. have vast experiences in television, film, documentaries, commercials, Debby Winans. Murray Hill Studios, 248 East 35th St., New York, NY, 10016. 212/889-4200. music videos, and digital advertising. Crews Control, 11820 West Market Pl., [email protected]; Additional PREMIERETV specialties Ste. L, Fulton, MD, 20759. 800/545-CREW. www.murrayhillstudios.com. include: [email protected]; Contact: Jahaneen Johnsen. •Satellite Media Tours www.crewscontrol.com. •Press Junkets Andrea Keating, Founder/CEO. See full listing under Television (TV) •Digital Media Tours Production. •Radio Media Tours •Audio News Releases Continues on next page

WWW.ODWYERPR.COM | JANUARY 2021 87 2021 PR BUYER’S GUIDE PREMIERETV continued Ventana Productions, 1819 L St., N.W., #100, Next Millennium Productions, 31 Howard Washington, DC, 20036. 202/785-5112. St., Suite 5A, New York, NY, 10013. •Creative Video Production / www.ventanadc.com. 917/237-1661. [email protected]; “Highlight Reels” Armando Almanza, Pres. www.nmpfilms.com. •Broadcast & Digital Distribution Aubrey Carp. •B-Roll Packages VideoLink Inc., 1230 Washington St., •ENG Crews Newton, MA, 02465. 617/340-4100. Website Development •On-Air Radio Promotions www.videolinktv.com. •International Services •Webcasting VNR1 Communications, Inc., 16415 Contact us for references, quotes, or Addison Rd., #500, Addison, TX, 75001. information on how we can create your 800/937-8671. [email protected]; vnr1.com. next video! Washington Independent Productions, Sadler Productions, Inc., 1170 Barksdale 5028 Wisconsin Ave., N.W., #100, Blvd., Bossier City, LA, 71111. 318/221- Washington, DC, 20016. 202/638-3400. 8909. [email protected]; [email protected]; At Point Inc., P.O. Box 361, Roseland, NJ, www.sadlervideo.com. www.washingtonindependentproductions. com. 07068. 973/324-0866; fax: 973/324-0778. Bill Sadler, Pres. Susan Stolov, CEO. [email protected]; www.atpoint.com. Mick Gyure. Shining Starlet Entertainment, LLC Webcasting 240/547-9774. [email protected]; At Point provides website develop- www.shiningstarlet.com. Connex International Inc., 46 Federal Rd., ment and maintenance services, and Alikia Reaves, Founder. Ste. F, Danbury, CT, 06810. 800/426-6639. can manage your project from end to www.connexintl.com. end. Clients receive personalized and Studio 120, 2155 Niagara Lane North, high-quality customer service, solutions Plymouth, MN, 55447. 800/759-0992. Murray Hill Studios, 248 East 35th St., that fit their budgets, and the assurance www.studio120.com. New York, NY, 10016. 212/889-4200. of At Point’s reliability. [email protected]; Take One Productions, 3002 Dow Ave., www.murrayhillstudios.com. Novitas Communications, 1732 Wazee St., #406, Tustin, CA, 92780. 877/825-3146. Contact: Jahaneen Johnsen. [email protected]; #201, Denver, CO, 80202. 720/379-5740. www.takeonedigital.com. Troy Witt, Pres. [email protected]; See full listing under Television (TV) novitascommunications.com. Michelle Lyng. Production. THUNK! MEDIA, Inc., Brooklyn, NY. 718/499-9068. [email protected]; National Press Club, 529 14th St., N.W., www.thunkmedia.com. Washington, DC, 20045. 202/662-7541. Dani S Newman. [email protected]; www.press.org/services.

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INDEX OF LISTED COMPANIES 2021 PR BUYER’S GUIDE 1-9 Association for Women in Communica- CPA/Consulting Services tions, The: Associations Bulldog Awards: Awards 24-7 Press Release Newswire: Press Association of Directory Publishers: Bulldog Reporter: Newsletters Release Distribution Directory Publishers Burke, Inc.: Research 4media Group: Public Service Announce- Association of Marketing and Communi- ments, Radio, Satellite Media Tours cations Professionals: Associations 5K Productions: Television (TV) Produc- Association of National Advertisers C tion (ANA): Associations 5W Public Relations: Crisis Management Association of Strategic Alliance Profes- C&J Mediaworks: Media Tours/Road- sionals: Associations shows, Radio Association TRENDS Annual Trendy Camera One: Photographers/Stock A Awards: Awards Photo Association TRENDS Association Execu- Cameron Communications Inc.: Media A-1 Broadcast: Satellite Media Tours tive of the Year Award: Awards Training ABGPrint: Printing Astrid Awards: Awards Can Stock Photo: Photographers/Stock Addison Design Company: Graphic Ser- At Point Inc.: Website Development Photo vices Atomik Research, a part of 4media group: Cannes Lions Awards: Awards Adrian Awards: Awards Research Capitol City Speakers Bureau: Speakers Advertising Club of New York: Associa- Audio Productions Inc.: Video Service (Talent) tions August Jackson: Special Events Caplan Communications LLC: Radio Advertising Specialty Institute: Associa- Automotive PR Council, Original Equip- CareerBuilder: Employment Services tions ment Suppliers Assn.: Associations Cavanaugh & Associates Inc.: Celebrities Agility PR Solutions: Measurement & AVA Digital Awards: Awards CCI - Corporate Communication Int’l at Evaluation, Media Monitoring, Social Baruch College/CUNY: Education Media Celebrities, Plus Inc.: Media Tours/Road- Alan Morgan Group: Search Engine Opti- B shows mization Celebrity Access, Inc.: Celebrities Alexander Hamilton Medal: Awards Bader Media Group: Video Celebrity Source, The: Celebrities All-In-One Media Directory: Directories Baruch College (CUNY), M.A. in Corpo- Center City Film & Video: Video Alliance for Women in Media: Associa- rate Communication: Education Chief Marketing Officer Council: Associ- tions Belfort Group: Integrated Marketing & PR ations AME - Advertising & Marketing Effec- Bell Ringer Awards: Awards Chraft PR: Social Media tiveness Awards, New York Festivals: Bernhardt Fudyma Design Group: Annual CIMSearch: Executive Search Awards Reports/Design/Branding Cision: Directories, Measurement & Eval- American Association of Advertising Big Apple Awards: Awards uation, Media Lists, Media Monitoring, Agencies (4As): Associations Black PR Wire Inc.: Newswires/Press Newswires/Press Services American Association of Political Consul- Services Clarion Awards: Awards tants: Associations Blaine Group, Inc., The: Crisis Man- ClickTime: Software American Hotel & Lodging Association’s agement, Integrated Marketing & PR, CLIO Awards: Awards Stars of the Industry Awards: Awards Media Training CMG Productions: Media Training American Marketing Association, The: Bliss Integrated Communication: Crisis CODiE Awards: Awards Associations Management Columbia Books & Information Services: American Program Bureau, Inc.: Speak- Boardroom Communications Inc.: Crisis Directory Publishers ers Service (Talent) Management Columbia University, M.S., Strategic American University, School of Commu- Boom Broadcast & Media Relations: Communication: Education nication: Education Video CommCore, Inc.: Crisis Management, APEX Awards: Awards Booz Allen Hamilton: Management Con- Media Training ARC Awards: Awards sultants Communicator Awards: Awards Arthur W. Page Society: Associations Bowling Green State University, School Communitas Awards: Awards Artisan Production House: Satellite of Media and Communication: Educa- Complete Broadcasting Industry Guide, Media Tours, Video tion The: Television, Radio, Cable & ASAE: The Center For Assn. Leadership: Brian Simon Associates: Executive Streaming: Directories Associations, Education Search Concepts, Inc.: Content Marketing Associated Press, The: Content Market- British American Business Inc.: Associa- Conference Board, The: Conventions/ ing, Newswires/Press Services, Photo tions Conference Planners, Special Events Distribution, Photographers/Stock Broad Street Productions: Video Connex International Inc.: Webcasting Photo, Press Release Distribution, Broadridge: Annual Reports/Design/ Consultants and Consulting Organiza- Television (TV) Production, Video Branding tions Directory: Directories Association for Conflict Resolution: Asso- Bronze Anvil Awards of PR Society of Content Marketing Institute: Content ciations America: Awards Marketing Association for Education in Journalism Bruce Wodder Photography: Photogra- ContentWriters.com: Copywriters and Mass Communication: Associa- phers/Stock Photo Conus Archive, The: Video tions Buchbinder Tunick & Company LLP: Corporate Events: Special Events

90 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE INDEX OF LISTED COMPANIES Corporate Public Issues: Newsletters Feintuch Communications: Crisis Man- H Cover Edge Television News Service: agement, Media Training, Social Media Television (TV) Production Florida PR Association: Associations Harry Walker Agency: Speakers Service CPR, The International Institute For Con- Forum Group, The: Executive Search (Talent) flict Prevention and Resolution: Asso- Fry Group, The: Executive Search Havas Formula: Crisis Management ciations Headquarters USA Directory: Directories Creative Civilization: Research Healthcare Businesswomen’s Associa- Creative Media Design: Interactive/Mul- G tion: Associations timedia Services, Media Tours/Road- Hechkoff Executive Search Inc.: Execu- shows Galaxy Awards: Awards tive Search Creators News Service/Creators Syndi- Gale, A Cengage Company: Directory Hedquist Productions: Radio cate: Newswires/Press Services Publishers Henninger Media Services: Video Cresta Creative: Video Gallup Inc.: Research Herbert Mines Associates: Executive Crews Control: Video Galperin Design Inc.: Annual Reports/ Search Design/Branding Hermes Creative Awards: Awards George Washington University, Online Heyman Associates Inc.: Executive D Master’s in Strategic Public Relations: Search Education Hispanic Public Relations Association: D S Simon Media: Satellite Media Tours Georgetown University, School of Con- Associations DEFINITION 6: Research tinuing Studies, Master’s in Public History Associates: Research Deltek: Software Relations & Corporate Comms.: Edu- Hospitality Sales & Marketing Associa- DHR Int’l.: Executive Search cation tion Int’l.: Associations DigiClips, Inc.: Broadcast Monitoring Ser- Getty Images: Photo Distribution Hudson’s Washington News Media Con- vices Gilbert Tweed International: Executive tacts Directory: Directories Directory of Business Information Search Hunter Public Relations: Social Media Resources: Directories Glassdoor: Employment Services Hypefactors: Measurement & Evaluation, dotCOMM Awards: Awards Glean.info: Media Monitoring Media Monitoring, Software Double R Productions: Video Global Alliance for Public Relations and Drexel University Online, M.S in Commu- Communication Mgmt.: Associations I nication: Education GoGraph: Photographers/Stock Photo DRG (Talent Advisory Group): Executive Gold Anvil Award of PR Society of Amer- iBravo! Awards: Awards Search ica: Awards ICR: Crisis Management Gold Circle Awards: Awards Idealliance: Associations Gold Ink Awards: Awards IEG LLC: Special Events E Gold Quill Awards: Awards Incricia: Integrated Marketing & PR Golden Trumpet Awards: Awards Indeed: Employment Services Eagles Talent Connection: Speakers Ser- Golden World Awards: Awards Infobase: Directory Publishers vice (Talent) Gonzaga University, M.A., Communica- InMoment: Research Edgewise: Copywriters tion and Leadership Studies: Education iNova Awards: Awards Editor & Publisher News Media Data- Google: Research, Social Media Instagram: Social Media Book and Online Newspaper Data- Gould+Partners LLC: CPA/Consulting Institute for PR: Associations base: Directories Services, Management Consultants, Interactive Advertising Bureau: Associa- Effective Promos: Promotions Mergers & Acquisitions tions EIN Presswire: Press Release Distribu- Greater Talent Network: Celebrities, Interface Media Group: Video tion Speakers Service (Talent) International Association of Business Eisenberg & Associates: Annual Reports/ GreenBook Directory for Marketing Communicators (IABC): Associations Design/Branding Research Companies: Directories International Association of Business Encyclopedia of Associations: National Greenleaf Book Group: Editorial Distribu- Communicators (IABC), Wash., D.C. Organizations of the U.S.: Directories tion & Services Chapter: Associations Engine: Research Grey House Publishing: Directory Pub- International Association of Speakers Escalent: Research lishers Bureaus: Associations EurekAlert!: Press Release Distribution GRS Systems Inc.: Video International Communication Associa- Event Planners Plus!: Special Events tion: Associations Eventage: Special Events International PR Assn. (IPRA): Associa- tions, Public Relations Networks International Public Relations Network: Public Relations Networks F International Women’s Media Founda- tion: Associations Facebook: Social Media Internet Advertising Competition (IAC) Fast Forward Events: Special Events Awards: Awards Feature Photo Service Inc.: Photogra- Internet Association: Associations phers/Stock Photo Intrado (Formerly West): Press Release

WWW.ODWYERPR.COM | JANUARY 2021 91 INDEX OF LISTED COMPANIES 2021 PR BUYER’S GUIDE Distribution Lovett Stories + Strategies: Video N IPREX: Public Relations Networks Lynn Hazan & Associates, Inc.: Executive Issue Management Council: Associations Search NAGC Communicator of the Year Award: Ivanhoe Broadcast News Inc.: Video Lyons PR: Satellite Media Tours Awards National Association of Broadcasters: M Associations J National Association of Business Political Magnify Digital: Social Media Action Committees: Associations Jack Felton Medal fo r Lifetime Achieve- Management Recruiters Int’l of Boston: National Association of Government ment: Awards Executive Search Communicators: Associations Jenkins Group: Editorial Distribution & MarCom Awards: Awards National Association of Personnel Ser- Services Marketing Maven: Integrated Marketing vices: Associations Jersey Awards: Awards & PR, Social Media National Black Public Relations Society: JL Insight Communications: Media Train- Marketing Services Search Database: Associations ing Directories National Foundation for Women Legisla- Joele Frank, Wilkinson Brimmer Katcher: Marketing Werks - Mobile & Event Mar- tors: Associations Crisis Management keting: Promotions National Hispanic Media Coalition: Asso- John Kneapler Design: Graphic Services Maryanne Russell Photography Inc.: ciations John O’Boyle Photography LLC: Photog- Photographers/Stock Photo National Institute for Lobbying & Ethics, raphers/Stock Photo Matrix Awards: Awards The: Associations Johnson Strategic Communications, Inc.: MediaEngagement LLC: Electronic National Investor Relations Institute: Annual Reports/Design/Branding Newsfeeds/Satellite Services, Media Associations Judith Cushman & Associates, Consult- Tours/Roadshows, Public Service National Press Club: Interactive/Multime- ing and Retained Search: Executive Announcements, Radio, Satellite dia Services, Special Events, Video, Search Media Tours, Social Media, Video Webcasting MediaFinder Online Database: Directo- National School PR Association: Associ- ries ations K MediaMax Online: Broadcast Monitoring National Writers Association: Associa- Services, Clipping Services, Media tions Karen Friedman Enterprises Inc.: Media Monitoring Neil Frank & Co.: Executive Search Training MediaNet: Media Training New York Festivals, TV & Film Awards: Keep in Touch: Broadcast Monitoring MediaTracks Communications, Inc.: Awards Services Radio New York Financial Writers’ Association: Kekst CNC: Crisis Management Meeting Professionals International Associations Keppler Speakers: Speakers Service (MPI): Conventions/Conference Plan- New York Women in Communications (Talent) ners (NYWICI): Associations Kettle Media Concepts, Inc.: Video Megaphone Media: Media Tours/Road- Newman Group Inc., The: Media Training shows, Public Service Announce- News & Experts: Radio ments, Radio, Satellite Media Tours, News Exposure: Broadcast Monitoring L Television (TV) Production, Video Services, Clipping Services, Media Mercury Awards: Awards Monitoring, Radio, Research L.C. Williams & Associates: Crisis Man- Metro Creative Graphics, Inc.: Editorial NewsWatch: Video agement Distribution & Services Newz Group: Clipping Services Language Bank: Translation Services Metro Monitor, Inc.: Media Monitoring Next Millennium Productions: Satellite Leader Motiv: Media Training Moldow Communications LLC: Satellite Media Tours, Television (TV) Produc- Leadership Connect: Directories Media Tours tion, Video, Webcasting Leadership Connect (Formerly Leader- Monday Talent: Executive Search Nielsen: Research ship Directories): Directory Publishers Monster: Employment Services North American Network: Public Service Leading Authorities Inc.: Speakers Ser- Montgomery Strategies Group, The: Cri- Announcements, Radio vice (Talent) sis Management, Media Training North American Precis Syndicate: Press LexisNexis: Media Monitoring Murray Hill Studios: Satellite Media Release Distribution Licensing Sourcebook Online: Directo- Tours, Television (TV) Production, Northeastern University College of Pro- ries Video, Webcasting fessional Studies, M.S., Corporate and LinkedIn: Employment Services, Social Museum of Public Relations, The: Asso- Organizational Communication: Edu- Media ciations cation Linsey Careers: Executive Search MVP Collaborative: Special Events Novitas Communications: Associations, Lippe Taylor: Social Media M|A|R|C Research: Research Crisis Management, Editorial Distri- Lippincott: Annual Reports/Design/ bution & Services, Measurement & Branding Evaluation, Media Lists, Media Moni- Live Star Entertainment: Satellite Media toring, Media Tours/Roadshows, Media Tours Training, Search Engine Optimization, Lloyd Staffing: Executive Search Social Media, Website Development LoginRadius: Software nVision: Special Events

92 JANUARY 2021 | WWW.ODWYERPR.COM 2021 PR BUYER’S GUIDE INDEX OF LISTED COMPANIES NYU School of Professional Studies, PR World Alliance: Public Relations Net- R M.S. in Public Relations and Corporate works Communication: Education PREMIERETV: Electronic Newsfeeds/ Radio Television Digital News Associa- Satellite Services, Radio, Satellite tion: Associations Media Tours, Television (TV) Produc- Ragan’s PR Daily: Newsletters O tion, Video Ragan’s PR Daily Awards: Awards Press Record Communications: Media REBRAND 100 Global Awards: Awards O’Dwyer’s: Directory Publishers Tours/Roadshows, Media Training, Red Fan Communications: Crisis Man- O’Dwyer’s Directory of Public Relations Radio, Satellite Media Tours agement, Editorial Distribution & Firms: Directories Prime Time Media: Digital Media Tours, Services, Management Consultants, O’Dwyer’s Newsletter: Newsletters Electronic Newsfeeds/Satellite Ser- Mergers & Acquisitions, Public Rela- O’Dwyer’s PR Jobs Site: Employment vices, Radio, Satellite Media Tours tions Networks Services Professional Marketing Forum: Associa- Regatta Inc.: Special Events O’Sullivan Comms.: Translation Services tions Relentless Awareness LLC: Press Omnigraphics: Directory Publishers PROI Worldwide: Public Relations Net- Release Distribution Onclusive: Measurement & Evaluation, works REQ: Interactive/Multimedia Services Media Monitoring, Social Media Promotional Products Association Int’l.: Research America Inc: Measurement & OneConnective: Executive Search Associations Evaluation OnePitch: Software Proof Advertising: Research Research America Inc.: Research Online Journalism Awards: Awards PRSA/Georgia: Associations Researchscape International: Research Online News Association, c/o NPR: Asso- PRSA/Los Angeles Chapter: Associa- ReviveHealth: Crisis Management, Inte- ciations tions grated Marketing & PR Organization of American Women in PRSA/National Capital Chapter: Associ- RFP Associates, Agency Search Consul- Public Relations: Associations ations tants: Management Consultants Original U.S. Congress Handbook, The: PRSA/National Capital Excellence in Rich Green Photography: Photogra- Directories Comms. Awards: Awards phers/Stock Photo Outstanding Educator Award of PR Soci- PRSA/New York Chapter: Associations Robert Half International, Inc.: Employ- ety of America: Awards Public Affairs Council: Associations ment Services Public Communications Inc.: Crisis Man- Rogers & Cowan PMK: Celebrities agement Russell Reynolds Associates: Executive P Public Relations and Marketing Excel- Search lence Awards: Awards Rutgers School of Communication and Padilla: Crisis Management Public Relations Boutiques Int’l: Public Information, Master of Communication Paladin Staffing Services: Employment Relations Networks and Media Program: Education Services Public Relations Global Network (PRGN): Paragon Awards: Awards Public Relations Networks S Parallax Productions Inc.: Video Public Relations Society of America Paul M. Lund Public Service Award of PR (PRSA): Associations SABRE Awards: Awards Society of America: Awards Public Relations Student Society of Sachs Media Group: Crisis Management Paulette Wolf Events & Entertainment: America (PRSSA): Associations Sadler Productions, Inc.: Video Special Events Publicity Club of Chicago: Associations Sard Verbinnen & Co.: Crisis Manage- Pennsylvania Association for Govern- Publicity Club of New York: Associations ment ment Relations: Associations Purdue University, Online M.S in Com- Scudder Training & Consulting, Ken: Peppercomm, Inc.: Crisis Management munication: Education Media Training Phifer & Company, LLC: Executive Select Resources Int’l: Management Search Consultants Philadelphia PR Association: Associa- Q Send2Press® Newswire, a service of tions Neotrope®: Press Release Distribution Pinterest: Social Media Queens University of Charlotte, Online Seton Hall University, M.A., Communica- PitchBox Media: Media Lists M.A. in Communication: Education tion, M.A., Public Relations: Education Pitching Monkeys Media: Media Tours/ Questar Awards: Awards She Runs It (Formerly Advertising Roadshows, Radio, Satellite Media Queue Associates: Software Women of NY): Associations Tours Quinn & Co. Public Relations: Social Shining Starlet Entertainment, LLC: Video PMI (Production Masters, Inc.): Video Media SHOOT Publicity Wire: Newswires/Press Point Five Design: Annual Reports/ Quinnipiac University, M.S. in Public Services Design/Branding Relations: Education Sigma Delta Chi Awards: Awards Power of A Awards: Awards SIIA, Software & Information Industry PR Club: Associations Assn.: Associations PR Council: Associations Silver Anvil Awards of PR Society of PR News: Newsletters America: Awards PR News Awards: Awards Silver Apple Awards: Awards PR Professional of the Year Award of PR Simmons College, B.A., Communica- Society of America: Awards tions: Education

WWW.ODWYERPR.COM | JANUARY 2021 93 INDEX OF LISTED COMPANIES 2021 PR BUYER’S GUIDE Sitrick And Company: Crisis Manage- Multimedia Services Ward Group, The: Executive Search ment The Good Search, LLC: Executive Washington Independent Productions: Sloane & Company: Crisis Management Search Video SMM Advertising: Graphic Services Thomson Reuters: Newswires/Press Washington Speakers Bureau: Speakers Society for Advancing Business Editing Services Service (Talent) and Writing (SABEW): Associations THUNK! MEDIA, Inc.: Electronic News- Washington Women in PR: Associations Society for Health Care Strategy & Mar- feeds/Satellite Services, Media Tours/ Washington Women in Public Relations ket Development: Associations Roadshows, Satellite Media Tours, (WWPR) Woman of the Year Award: Society for Technical Communication: Television (TV) Production, Video Awards Associations TJM Communications, Inc.: Crisis Man- WebAward Competition for Website Society for Technical Communication, agement Development, Web Marketing Assn.: STC Awards: Awards Tobin Communications Inc.: Radio Awards Society of American Travel Writers: Translations.com: Translation Services Weber Shandwick: Crisis Management Awards Tufts University, Gerald J. & Dorothy R. West Virginia University, Online M.S., Society of American Travel Writers Friedman School of Nutrition Science Integrated Marketing Communications: (SATW): Associations and Policy, Food Nutrition Policy and Education Society of Professional Journalists: Asso- Programs: Education What’s Hot London: Press Release Dis- ciations TV Access: Public Service Announce- tribution Solomon McCown & Cence: Crisis Man- ments Wieck Media: Interactive/Multimedia Ser- agement TVEyes: Media Monitoring vices Speakers On Healthcare: Celebrities, TVG: Crisis Management Woman of the Year Award: Awards Speakers Service (Talent) Twitter: Social Media Women in Government Relations: Asso- Spencer Stuart & Associates: Executive ciations Search World Class Speakers & Entertainers: Spring Associates: PR Salary/Compen- U Speakers Service (Talent) sation Analysis World Radio TV Handbook: Directories SSRS: Research U.S. Travel Association: Associations Worldcom Public Relations Group: Public Standard & Poor’s Global Ratings: Universal Information Services: Broad- Relations Networks Research cast Monitoring Services, Clipping Stevens Group, The: Mergers & Acquisi- Services, Measurement & Evaluation, tions Media Monitoring X, Y, Z Stevie Awards: Awards University of Denver, University College, Straight North: Search Engine Optimiza- M.A., Communication Mgmt. Program: Yearbook of Experts: Directories tion Education Zing How Design: Fulfillment, Graphic Strategic Objectives: Crisis Manage- University of Florida, College of Journal- Services, Printing, Promotions ment, Media Tours/Roadshows, Media ism & Communications: Education ZipRecruiter: Employment Services Training, Social Media, Special Events University of Maryland, College Park, The Strauss Media Strategies, Inc.: Elec- Dept. of Communication: Education tronic Newsfeeds/Satellite Services, University of Memphis, The, College of Media Tours/Roadshows, Public Ser- Communication and Fine Arts, Dept. of vice Announcements, Radio, Satellite Journalism and Strategic Media: Edu- Media Tours, Television (TV) Produc- cation tion USAJobs: Employment Services Studio 120: Video USC Annenberg School for Communica- Syntaxis Inc.: Education tion and Journalism, M.A., Public Rela- Syracuse University, S.I. Newhouse tions and Advertising: Education School of Public Communications: Education V

T Ventana Productions: Video Very Special Events: Special Events T. J. Sacks & Associates: Copywriters, Viddy Awards: Awards Integrated Marketing & PR, Newslet- VideoLink Inc.: Satellite Media Tours, ters Video Take One Productions: Video VISTA Worldlink: Electronic Newsfeeds/ TEKGROUP Int’l Inc.: Software Satellite Services, Special Events Tellem Grody PR: Crisis Management VNR1 Communications, Inc.: Video Telly Awards, The: Awards The Analyst Agency: Measurement & Evaluation W The Brand Advocates: Crisis Manage- ment, Graphic Services, Interactive/ W. Howard Chase Award: Awards

94 JANUARY 2021 | WWW.ODWYERPR.COM