Marketing + Brand Management Double Degree PGE + MSc.
CAMPUS BERLIN
Berlin Ajouter votre texte Population *: 3.575 million (2016) Statistisches Bundesamt, Germany
Vibrant culture, cutting-edge architecture, fabulous food, intense parties and tangible history
1 2 3 Reasonable cost of living
Housing: single flat: ~ 800 € / 50 m², shared flat: ~ 350 – 500 € / room Food: 200€ per month
4 www.immobilienscout24.de
EXAMPLES
Wohnung
5 WG
WG
6 Marketing + 6th. Edition Brand 2019-2020 Management
Art and science of branding
• Strategic, analytical, and creative skills, required by Global Firms
• Strong foundation in brand strategy, marketing intelligence, market research, category management, consumer behavior, advertising, digital marketing, graphic design, packaging, store and display design
7 Artem workshops = art + tecnology spirit
• Interdisciplinarity, alternative learning methods, creativity and innovation
• Instructors from marketing related disciplines such as graphic and industrial design, photography, or audiovisual communications
8 Great opportunities to have a career in several sectors Top 200 employers
International Brand Management
Modules + Organization
9 When to go
ICN2 / M1 ICN3 / M2 a) ICN1 Berlin Berlin France (Brand Management (Brand Management specialization) specialization) S1 + S2 S3 + S4 S5 + S6
Optional to continue ICN3 in Berlin OR in other campuses (Nancy or Paris), following other programs
ICN1 ICN2 / M1 ICN3 / M2 France Berlin b) (Brand Management France (Another PGE specialization) specialization) S1 + S2 S3 + S4 S5 + S6
Students who take ICN3 need to stay in Berlin until end of February
ICN 2 ICN 2 S3 S4
September - December January - May
Principles of Branding Consumer and Marketing Brand assets. Positioning. Product and Society (Remedial) competitive strategies Society and culture, psychology in brands, the German consumer 12 hours 30 hours 30 hours ICN2 courses Communication from “Tronc process ICN2 courses Designing a communication campaign. from “Tronc Commun” Measuring objectives. Best ad practices Commun” 30 hours
Artem workshop: Artem Promoting : Arts workshop Creativity in and Diversity Europe
10 ICN 3 ICN 3 to obtain S5 S6 MSc + PGE *
September - December January – July
Brand analytics Digital strategy Luxury + Startup Sustainable and optimization and social media Fashion development brands and tools Business ethics 30 hours 30 hours 30 hours 20 hours 30 hours
Event Planning Visual identity Retail and sales Exporting Art and & Sponsorship and management Products creative composition 30 hours 20 hours 20 hours direction 20 hours 20 hours
ICN3 courses from “Tronc Commun” From March
ARTEM (15h) + Electives (15h) Master Thesis Internship MFE 6months Principles of Research Branding (remedial) methodology
12 hours * Students who take ICN3 in Berlin stay until February (mandatory) 12 hours Some courses might change for 2019-2020
ICN 3 September - December S5
Digital strategy and social media Visual identity and composition
Content management, crowdfunding, The image, interpretation, composition mobile marketing. techniques (symmetry, patterns,visual process), visual arts, aesthetics, semiotics 30 hours 20 hours
Event Planning & Sponsorship Brand analytics and optimization tools
Public relations review, sponsors, Key performance indicators, conversion exhibition design, budgeting and site metrics, data-sources, data presentation, selection, logistics coordination (catering, data-segmentation techniques, CRM, decoration, event security) category management, balance scorecard
30 hours 30 hours
Principles of Research ICN3 courses ARTEM (15h) Branding (remedial) methodology from “Tronc + 12 hours Commun” Electives (15h) 12 hours
11 ICN 3 January - July S6
Luxury + Fashion Business Startup development Sustainable brands and ethics Trends, styling, retail Innovation, business plans, management and seed capital acquisition. Green products, growth and merchandising, licensing consumerism 30 hours 20 hours 30 hours
Retail and sales management Exporting Products Art and creative direction
Retailers, seasonal demands, Intellectual property, copyright, Strategies, concept sales plans, POS, brick & counterfeiting. Insurance development, creative agencies mortar, retail events, sales policies, incoterms, global and suppliers, user experience representatives support, in- licensing, export costs design (UX), briefing processes store design 20 hours 20 hours 20 hours
to obtain Internship Master thesis MSc + PGE * MFE Presentation in June * Students who take ICN3 in Berlin stay until February (mandatory)
MFE
12 Professional outcomes Events manager IMBM are able to work in the following fields:
Creation of Fashion own business marketing + startups Sports marketing Digital marketing Food and cosmetics industry Car Industry Sponsorship Project management
Course requirements
• Strong interest
• Participation + involvement.
• High English language level (written + spoken).
• Marketing grades from previous years
13 Other ideas
• English test • Suggestion: choose it as your first option. • Spoken German is NOT necessary (German courses will be provided free of charge). • Save 50-70 € for exhibitions, trade shows, etc.
QUESTIONS?
14 15