Journal of Intellectual Property Law Volume 15 | Issue 1 Article 4 October 2007 Squeezing "The uiceJ ": Can the Right of Publicity Be Used to Satisfy A Civil Judgment? Hastings H. Beard University of Georgia School of Law Follow this and additional works at: https://digitalcommons.law.uga.edu/jipl Part of the Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation Hastings H. Beard, Squeezing "The Juice": Can the Right of Publicity Be Used to Satisfy A Civil Judgment?, 15 J. Intell. Prop. L. 143 (2007). Available at: https://digitalcommons.law.uga.edu/jipl/vol15/iss1/4 This Notes is brought to you for free and open access by Digital Commons @ Georgia Law. It has been accepted for inclusion in Journal of Intellectual Property Law by an authorized editor of Digital Commons @ Georgia Law. Please share how you have benefited from this access For more information, please contact
[email protected]. Beard: Squeezing "The Juice": Can the Right of Publicity Be Used to Sati NOTES SQUEEZING "THEJUICE": CAN THE RIGHT OF PUBLICITY BE USED TO SATISFY A CIVIL JUDGMENT? TABLE OF CONTENTS I. INTRODUCTION ........................................... 144 II. BACKGROUND ............................................ 147 A. THE ORIGIN OF THE RIGHT OF PUBLICITY .................... 148 B. THE RIGHT OF PUBLICITY AS A PROPERTY RIGHT ............... 151 1. Significance of the ProperyLabel in Legal Contexts .............. 151 2. Assignabiliy of the Right of Publiciy ........................ 154 C. TREATMENT OF OTHER FORMS OF INTELLECTUAL PROPERTY: COMPETING INTERESTS .................................. 157 D. PRINCIPLES OF TORT LAW ................................. 159 1. Function of the Law of Torts ............................... 159 2. Poliy Considerations .................................... 160 III. D ISCUSSION ..............................................