India Online 2007

Online News & Events

India Online 2007

Online News & Events Report

India Online 2007

© copyright JuxtConsult Online News & Events

India Online 2007

Table of content

India Online 2007 ...... 1 India Online 2007 Reports...... 3 Methodology...... 5 Executive Summary ...... 10

Key Findings ...... 12

Detailed Findings: Reading the Graphs & Tables...... 24 Popularity of the Activity ...... 26 Demographic Profile ...... 29 Socio-Economic Profile ...... 36 Economic Profile...... 41 Net Usage Status...... 46 Net Usage Dynamics...... 52 Preferred Net Activities ...... 63 Most Used Websites ...... 78 Most Used Offline Media Brands...... 104 Offline Brands Recalled ...... 108

Segment Wise Detailed Tables ...... 109

Appendix ...... 166 Online News & Events

India Online 2007

India Online 2007

The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage.

Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians.

Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country.

The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in- depth and usable responses were collected and analyzed for final reporting.

There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey.

The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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In sum, what you get in India Online 2007 you are unlikely to get elsewhere:

X Highly credible latest estimate of internet using population in urban India X Key insights on various aspects of internet usage in India X An understanding of online Indians as 'consumers' and not just as faceless net users X How to reach these online consumers on the net, as well as through the offline mediums X Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007 Reports

Main Report X Overall Status and Usage of Internet in India

User Segment Supplementary Reports X Women on the net X Youth on the net (teenagers and young adults) X Net users by their socio-economic (SEC) profile X Students on the net X Corporate employees on the net X IT professionals on the net X Heavy Online Spenders on the net X Bloggers on the net X Car owners on the net X Two-wheeler owners on the net X Mobile phone owners on the net X Credit card owners on the net X Net users by place of access (homes, place of work, cyber cafes) X Net users by type of connection (broadband, dial-up) X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) X Net users by town market size (metros, urban uptowns, emerging towns, others) X Net users as financial investors X Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites)

X Online shopping X Emailing X Job search X Matrimony X Info search - English X Info Search - Local language X Online travel X Social networking/communities X Friendship / dating X Online news X Financial info/news X Online share trading X Cinema content X Sports content X Online music

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X Online games X Online real estate X Mobile content download X Astrology X Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Methodology

In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements:

X We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India.

Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey.

The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).

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The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed.

The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows:

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class 10 lakh + 401 Kanpur (UP) 10 lakh + 297 Ludhiana (Pun) 10 lakh + 302 Patna (Bih) 10 lakh + 303 10 lakh + North Allahabad (UP) 5 lakh – 10 lakh 298 Ajmer (UP) 1 lakh – 5 lakh 314 Bhadohi (UP) 50 K – 1 lakh 299 Muradnagar (UP) 50 K – 1 lakh 300 Sohna (Har) 20 K – 50 K 307 (Mah) 10 lakh + 399 5 lakh - 10 lakh Ahmedabad (Guj) 10 lakh + 404 Pune (Mah) 10 lakh + 300 Rajkot (Guj) 5 lakh - 10 lakh 301 West Dewas (MP) 1 lakh - 5 lakh 303 Hinganghat (Mah) 50 K - 1 lakh 307 Mhowgaon (MP) 20 K - 50 K 296 1 lakh – 5 lakh Katol (Mah) 20 K - 50 K 276 (WB) 10 lakh + 398 Guwahati (Ass) 5 lakh – 10 lakh 299 Bhubneshwar (Ori) 5 lakh – 10 lakh 303 East Raniganj (WB) 1 lakh – 5 lakh 300 Bhatapara (Chat) 50 K – 1 lakh 252 50 K – 1 lakh Champa (Chat) 20 K – 50 K 292 (TN) 10 lakh + 407 Bangalore (Kar) 10 lakh + 406 Hyderabad (AP) 10 lakh + 410 Mysore (Kar) 5 lakh – 10 lakh 329

South Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K Nellore (AP) 1 lakh – 5 lakh 300 Cheruvannur (Ker) 50 K – 1 lakh 294 Edapaddi (TN) 20 K – 50 K 305 Total (31) - - 10,002 Total (31)

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To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried:

X If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent.

The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio- economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google.

On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense.

All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals.

The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:

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X The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'.

Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey.

Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly.

All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected.

Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

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Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis- à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables.

Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Executive Summary

Checking news online is a ‘mainstream’ online activity. Almost 2 out of 3 regular urban online Indians (61%) check news online. The activity is the 4th most popular online activity of all and around 15.4 million online urban Indians are checking news online. Compared to last year, the category has shown an increase of +8% points in its user base – an addition of 3.8 million online news users, with a year-on-year growth of 33%.

While only 1 in 3 general online news readers (37%) read business/financial news, almost 3 out of 4 business/financial online news readers (77%) also read other types of news.

Online news readers are only marginally ‘better-off’ socio- economically. Online news readers come only marginally more from SEC ‘A’ and ‘B’ households, reside only marginally more in the metros, and are somewhat more comfortable in reading in English. They also show marginally higher affluence levels than the average net users. However, at best they show only 2%-3% higher ownership of most household and financial assets than overall net users.

Online news readers also show fairly ‘average’ representation in terms of their gender, age and employment profile.

Online news readers are more ‘experienced’ and relatively ‘heavier’ internet users. The internet usage experience of online news readers is distinctly higher – while 71% of them have been online for at least 2 years, this figure is only 63% among all internet users. Their internet usage is also relatively ‘heavier’, more so from home and more so in terms of ‘duration’ of net usage than in terms of ‘frequency’ of net usage. Online news readers are heavier net users per se` be it from office or home, during weekends or during weekdays.

Online news readers are ‘savvier’ net users and ‘info seekers’. Online news readers use the internet for many more activities (across personal, professional and e-commerce related activities) and undertake almost all of them more than the overall net users. The online activities they undertake significantly more than the overall net users largely fall in the domain of ‘info seeking’ (financial info, sports, real estate and astrology), ‘social interactivity’ activities (social networking, instant messaging, dating/friendship and matrimonial search) and online entertainment activities (online games, mobile content and music).

Online news readers also buy online noticeably more (50% compared to 43% among all internet users).

Online news market is highly ‘fragmented’ one with no clear category leader. Despite only 14% of all online news readers preferring to visit Yahoo the most, it emerges as the category leader. NDTV and Rediff follow at no. 2 and 3 with user shares of 12% and 10%

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respectively. Google is not far behind at 4th spot with 9% user share and Indiatimes follows at the 5th position with 7% user share.

With such narrow gaps in user preference shares among the top 5 websites, online news market appears a highly ‘fragmented’ one currently. Also 4 out of the top 5 preferred websites for the activity are ‘generic’ portals. The top most ‘specialized’ news website has only 12% user share and almost 10 such ‘specialized’ news websites have user shares of 2% to 5% each – a clear indication of a ‘cluttered’ market with no clear brand distinctions and leaderships.

Compared to last year, Indiatimes has lost the maximum user share of - 8% points to come down to no. 5 position this year from no.1 position last year. While MSN is the other noticeable loser (-3%), Yahoo (+4%) and Google (+3%) are the noticeable gainers.

NDTV online news readers show the most ‘premium’ socio-economic profiles and are the most ‘experienced’ net users. NDTV preferring online news readers, followed by Rediff ones show the best socio- economic profiles. NDTV ones, followed by Indiatimes ones show the best affluence levels. In terms of internet usage behavior, again NDTV and Indiatimes preferring online news readers are the most ‘experienced’ net users.

Among the various online activities, NDTV and Indiatimes news readers tend to undertake most profession-related online activities and e- commerce related activities relatively more. On the other hand, Google preferring online news readers undertake most of the social and personal interactivity activities relatively more, while Google and Yahoo ones undertake most of the online entertainment activities relatively more.

NDTV, Indiatimes and Rediff preferring online news readers are the marginally ‘heavier’ users of TV. Yahoo and Google ones are marginally ‘heavier’ users of radio, while users of all the 5 websites show fairly similar patterns of usage of newspaper readership.

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Key Findings

Checking news online is a ‘mainstream’ online activity Almost 2 out of 3 regular urban online Indians (61%) check news online. At this level of usage, the activity is the 4th most popular online activity undertaken by regular urban online Indians and one of the ‘mainstream’ activities in Indian online space. In terms of numbers, around 15.4 million online urban Indians are today checking news online.

Table 2: Popularity of various internet activities

Rank Online Activity % All Internet Users In Millions 1 Emailing 95% 24.0 2 Job search 73% 18.4 3 Instant messaging 62% 15.6 4 Check news 61% 15.4 5 Music 60% 15.1 6 Chatting 59% 14.9 7 Check sports 57% 14.4 8 E-greetings 57% 14.4 9 Online games 54% 13.7 10 Dating/Friendship 51% 12.9

Compared to the year 2006, when 53% of all regular online urban Indians were checking news online, the category has shown an increase of +8% points in its user base. In number terms it has meant an addition of 3.8 million online news users in last one year (over 11.6 million online urban Indians in 2006), a year-on-year growth of 33%.

Further, in addition to the 61% regular net users who check news online there are 7% more regular net users who read no other but only business/finance news online. If one were to include these 7% also in the universe of online news readers, then the total proportion of all types of online news readers is actually a marginally higher 68% and not just 61%.

In effect, the overlap between usage of general news and business/financial news online indicates that while only 1 in 3 general online news readers (37%) read business/financial news (23% out of 61%), almost 3 out of 4 business/financial online news readers (77%) also read other types of news (23% out of 30%).

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Chart 1: Overlap between overall online news readers and business/finance online news readers

General News - 61% Business & Finance News - 30%

Online News Only Business/Finance News Only 23% 38% 7%

Total Online News - 68%

Online news readers are only marginally ‘better-off’ socio- economically Online news users come only marginally more from SEC ‘A’ and ‘B’ households at 59% (against 56% of all net users). They also reside marginally more in the metros (40% against 37% of all net users), have marginally more professional ‘degrees’ and are somewhat more comfortable in reading in English (45% against 41% of all net users).

However, online news readers show fairly ‘average’ representation in terms of their gender or age profile, or even their employment profile. At 64% they are only marginally more employed than overall net users (62%) and almost an equal proportion of them are ‘chief wage earner’ of their households as the overall net users.

In line with their marginally better socio-economic profile, online news readers do show marginally higher affluence levels than the average net users. At 26%, only 3% more online news readers have family incomes of more than Rs.30,000 per month. Other than debit and credit cards ownerships, online news readers at best show only 2%-3% higher ownership of other household and financial assets.

Lastly, online news readers come marginally more from South India in their regional profile (43% as against 40% for all net users).

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Table 3: Key demographic and socio-economic profile of online news users

Attribute Online News Users All Internet Users Sample Base 8,509 25,060 Male users 83% 82% Users above 25 years age groups 59% 58% From metro city markets 40% 37% Users from southern region 43% 40% User prefer to read in English 45% 41%

User from SEC ‘A’ and ‘B’ 59% 56% Employed user 64% 62% Users are ‘graduates’ in professional streams 28% 25% User is chief wage earner of the HH 48% 47%

Rs.30,000+ family income 26% 23% Car ownership in the HH 31% 28% Credit card ownership in the HH 39% 35% Computer/laptop owned in the HH 71% 67%

Table 4: Ownership of key household and financial assets among online news users

Asset Online News Users All Internet Users Sample Base 8,509 25,060 Home 59% 58% Color TV 93% 92% Mobile Phone 90% 90% Fridge 78% 75% Washing Machine 59% 57% Microwave 26% 24% Air Conditioner 26% 25% Bank Account 84% 82% Life Insurance 63% 61% Medical Insurance/CGHS 36% 33% Debit Card 58% 52% Fixed Deposits 37% 34% Mutual Funds 24% 22% Shares of Companies 22% 20%

Online news readers are the more ‘experienced’ and relatively ‘heavier’ internet users The internet usage experience of online news readers is distinctly higher – while 71% of them have been online for at least 2 years, this figure is only 63% among all internet users. In fact, 1 in 3 online news readers (31%) have been using the net for over 6 years compared to only 1 in 4 (25%) among the rest of the net users.

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Their internet usage is also relatively ‘heavier’, more so from home and more so in terms of ‘duration’ of net usage than in terms of ‘frequency’ of net usage. For instance, 87% of online news readers go online at least once daily from home and 27% are heavy internet users from home (compared to 84% and 22% respectively among all internet users). In fact, online news readers are heavier net users per se` be it from office or home, during weekends or during weekdays.

Table 5: Key net usage behavior of online news users

Attribute Online News Users All Internet Users Sample Base 8,509 25,060 2 years+ of net usage experience 71% 63% Users accessing the net from home 63% 59% Users accessing the net from office 80% 78% Users accessing the net from cyber cafe 48% 47% Broadband connection at home 70% 68% Users accessing net daily from home 87% 84% Users accessing net daily from office 88% 86% Heavy users (2 hrs+/day) from home 27% 22% Heavy users (2 hrs+/day) from office 32% 29%

Other salient points regarding internet access dynamics of online news readers are:

X Home access is relatively higher among them at 63% (against 59% among all internet users).

X Broadband remains the most widely used connection for this segment like all internet users.

X Proportion of online news readers who are online at least 5 times a day from both home and office is noticeably higher at 28% and 44% respectively (against 24% from home and 38% from office among all internet users).

X Internet related problems are more visible among online news readers with a relatively higher incidence of complaints for spam/junk mail, virus/spyware and unsolicited ads and pop-ups.

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Chart 2: Problems faced while surfing the internet

Current Year Slow website opening Spam / junk mails 100% Virus / spyware Unsolicited ads/pop-ups Difficult to connect Lack of response to queries 80% 62% 62% 60% 54% 53% 48% 49% 49% 45% 33% 35% 40% 29% 27%

20%

0%

Online News Users All Internet Users

Online news readers are ‘savvier’ net users and ‘info seekers’ The ‘depth’ of internet usage among online news readers is significantly richer. They use the internet for many more activities (across personal, professional and e-commerce related activities) and undertake almost all of them more than the overall net users. They also download more material and have marginally more average per capita email ids (3.2 as against 3.0 among all net users).

The online activities that online news readers undertake significantly more than the overall net users largely fall in the domain of ‘info seeking’ (financial info, sports, real estate and astrology), ‘social interactivity’ activities (social networking, instant messaging, dating/friendship and matrimonial search) and online entertainment activities (online games, mobile content and music).

Table 6: Popular online activities undertaken relatively more by online news users

Online Activities % Online News % All Internet % Online News Users Users Undertake Users Undertake Undertake More Sample Base 8,509 14,253 Check financial info 66% 45% 21% Check sports 77% 57% 19% Check real estate info 55% 37% 18% Social networking/communities 62% 44% 18% Astrology 63% 46% 18% Educational / Learning material 65% 48% 17% Online games 72% 54% 17% Instant messaging 79% 62% 17% Matrimonial search 64% 48% 16% Mobile contents (ring tones, games) 66% 50% 16% Music 76% 60% 16% Dating/Friendship 67% 51% 15% Job search 83% 73% 10% Check business/financial news 37% 30% 7% Buy online 50% 43% 6%

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Not surprisingly, the inclination to participate in blogs and joining online communities is also noticeably higher among online news readers. While 30% of all internet users participate in blogs and 41% are members of online communities, a higher 35% of online news readers participate in blogs and 45% are members of online communities.

At 15%, usage of local language websites is only marginally popular among online news readers compared to the 12% usage among all internet users.

Online news readers make noticeably better online consumers Though online news readers are only marginally more receptive to various types of online marketing stimuli (online contests, banner ads, sponsored search ads or e-mailers) than overall net users, they buy online noticeable more. 53% of them have ever bought online compared to 43% among all internet users.

The fact that online news readers do not show any noticeably higher affluence levels than the overall net users and yet buy online noticeably more makes them a relatively ‘better’ online consumer segment to target.

Table 7: Response to online marketing stimuli and online buying behavior

Online News Users All Internet Users Sample Base 6,862 10,888 Participated in an online contest 47% 43% Clicked a banner ad 50% 47% Clicked a sponsored search ad 41% 37% Clicked a product/service e-mailer 17% 14%

Online buyers 50% 43% Bid/Bought in an online auction 25% 23%

The online news market is highly ‘fragmented’ with no clear category leader Yahoo emerges as the most used website for online news checking on preferred usage basis. 14% of all online news readers prefer to visit Yahoo the most for this activity. Yahoo has gained +4% points user preference compared to last year to emerge at the no. 1 slot this year. It ranked only the 4th most popular online news checking website last year.

NDTV and Rediff have user shares of 12% and 10% respectively to follow Yahoo as close 2nd and 3rd. Google is not far behind at 4th spot with 9% user share. With 7% user share Indiatimes follows at the 5th position. With such narrow gaps in user preference shares among the top 5 websites, and the fact that the top most website has only 14% user share, clearly indicates that online news market is a highly ‘fragmented’ one currently.

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Further, 4 out of the top 5 preferred websites for the activity are ‘generic’ portals, and at least 35% user preference for the category still remains with such generic portals. Though the fact that almost 2 out of 3 online news readers prefer to visit a ‘specialized’ news website does indicate that the category is evolving towards becoming a branded one, but the fact that the top most specialized news website has only 12% user share and almost 10 such specialized websites preference have 2% to 5% user share each, also clearly indicate that it’s a ‘cluttered’ market with no clear brand leaderships.

Compared to last year, Indiatimes has lost the maximum user preference share of -8% points to fall from no.1 position last year to come down to no. 5 position this year. While MSN is the other noticeable loser (-3% points), Google is the other noticeable gainer (+3% points).

Table 8: Preferred websites for checking news online

Rank Website % Online News Users % Change Sample Base 8,509 1 Yahoo 14% 4% 2 NDTV 12% -1% 3 Rediff 10% -2% 4 Google 9% 3% 5 Indiatimes 7% -8% 6 Aajtak 5% 1% 7 BBC 5% 2% 8 Timesofindia 3% -2% 9 CNN 3% 2% 10 MSN 3% -3% 11 Ibnlive 3% 2% 12 Manoramaonline 3% 1% 13 Thehindu 2% 2% 14 Sify 2% 0% 15 Eenadu 2% 1% 16 Zeenews 2% 1% 17 Jagran 1% 0% 18 CNBC 1% 0% 19 1% 0% 20 TV9 1% 1% 21 Hindustantimes 0.7% 0% 22 Starnews 0.7% 0% 23 DD News 0.6% 0% 24 Times 0.6% 0% 25 Moneycontrol 0.5% 1% 26 Economictimes 0.4% 0% 27 Hinduonnet 0.3% -2% 28 Esakal 0.3% 0% 29 Midday 0.2% 0% 30 Webduniya 0.1% 0% Others 9% -3%

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NDTV online news readers show the most ‘premium’ socio- economic profiles While NDTV preferring online news readers, followed by Rediff ones show the best socio-economic profiles, the NDTV ones, followed by Indiatimes ones show the best affluence levels.

X NDTV preferring online news readers show the best relative SEC profiles with 69% of them coming from SEC ‘A’ and ‘B’ classes.

X NDTV and Rediff ones are relatively the most mature in age, most employed and a higher proportion of them are ‘chief wage earners’ of their households. NDTV ones also have noticeably more ‘professional’ educational qualifications and are relatively more comfortable reading in English.

X NDTV ones, followed closely by Indiatimes ones, show relatively the best family income profiles and show the highest ownerships of most household and financial assets.

X Indiatimes has the most male skew with 86% of its online news readers being males. Yahoo has the best representation of female online news readers at 22%.

X Yahoo ones also show the highest skew towards South Indian region with almost half of its online news readers (49%) coming from this region. Indiatimes gets only 26% of its online news readers from the South. It shows a relatively ‘west’ region skew with 35% of its online news readers coming from this region.

X NDTV preferring online news readers come relatively the most from metro cities at 52%.

Table 9: Comparative evaluation of the top 5 online news websites on selected demographic attributes

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Attribute Yahoo NDTV Rediff Google Indiatimes Sample Base 1,182 1,011 812 721 604 Male users 78% 83% 80% 81% 86% Users above 25 years age groups 47% 70% 70% 41% 61% From metro city markets 36% 52% 40% 36% 44% From southern region 49% 46% 37% 43% 26%

User prefer to read in English 39% 56% 49% 44% 53% User from SEC ‘A’ and ‘B’ 53% 69% 66% 51% 65% Employed user 50% 74% 74% 53% 64% User is chief wage earner of the HH 39% 56% 54% 38% 50% Users from ‘professional’ stream 20% 34% 32% 29% 31% educational qualification

Rs.30,000+ family income 22% 34% 30% 23% 31% Car ownership in the HH 29% 38% 33% 28% 37% Credit card ownership in the HH 33% 49% 44% 32% 43% Computer/laptop owned in the HH 72% 72% 69% 66% 73%

NDTV and Indiatimes online new readers are the most ‘experienced’ net users but not necessarily the most ‘savvy’ ones In terms of their internet usage behavior, again NDTV and Indiatimes preferring online news readers come out as the most ‘experienced’ net users, with 79% of their respective online news readers being online for more than 2 years. Yahoo ones are the least experienced with only 61% of them being online for more than 2 years.

X However, Yahoo ones display a higher home based net access (67%), access the net most frequently from home together with Indiatimes ones (88% accessing daily) and are the relatively ‘heavier’ net users from home (31% using it for more than 2 hours a day from home).

X NDTV and Indiatimes ones buy online relatively the most, and significantly more than the other online news readers, at 61% and 60% respectively. Google preferring online news readers buy online relatively the least at 39%.

X The online news readers of all the 5 websites participate in blogs and online communities almost equally (except Rediff ones who fall behind somewhat on online community memberships).

X Indiatimes ones have relatively the highest number of average per capita email ids at 3.6. Rediff and Yahoo ones have the least at an average of 3.0 each.

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Table 10: Comparative evaluation of the top 5 online news websites on selected net usage behavior attributes

Attribute Yahoo NDTV Rediff Google Indiatimes

Sample Base 1,182 1,011 812 721 604 2 years+ of net usage experience 61% 79% 73% 66% 79% Users accessing the net from home 67% 64% 60% 59% 63% Users accessing the net from office 73% 83% 83% 81% 81% Users accessing the net from cyber cafe 51% 44% 46% 50% 51% Broadband connection at home 70% 75% 71% 66% 74% Users accessing net daily from home 88% 86% 86% 85% 88% Heavy users (2 hrs+/day) from home 31% 21% 24% 31% 27% Average no. of email ids owned 3.0 3.2 3.0 3.2 3.6

Users buying online 41% 61% 52% 39% 60% Participate in blogging 35% 35% 33% 36% 35% Members of an online community 47% 45% 38% 49% 48%

X Other than Google preferring online news readers who respond somewhat less to online contests and sponsored search ads, and together with Yahoo ones respond relatively less to e-mailers, online news readers of the other websites respond almost equally to various online marketing stimuli.

Table 11: Response to online marketing stimuli

Response to online marketing stimulus Yahoo NDTV Rediff Google Indiatimes Sample Base 1,182 1,011 812 721 604 Clicked a banner ad 50% 48% 50% 53% 50% Participated in an online contest 49% 47% 49% 38% 51% Clicked a sponsored search ad 43% 41% 42% 36% 44% Clicked a product/service e-mailer 13% 17% 19% 16% 21%

X Among the various online activities, NDTV, Rediff and Indiatimes news readers tend to undertake most profession-related online activities relatively more (business/professional networking, search professional related info or travel info for professional purposes, etc.).

X On the other hand, Google preferring online news readers undertake most of the social and personal interactivity activities relatively the most (instant messaging/chatting, dating/friendship, matrimonial search, social networking, astrology), search financial and real estate info online more as well as job search online relatively more.

X Google and Yahoo preferring online news readers undertake most of the online entertainment activities relatively more (online games,

21 Online News & Events

music, movies/cinema content, screensavers/wallpapers, mobile content, etc.).

X NDTV and Indiatimes ones undertake most of the e-commerce related activities relatively the most (net banking, booking air and train tickets, buying other products online, online bill payments and online stock trading).

The comparative highlights of offline media consumption and preferences of the preferred users of the top 5 news websites are: X NDTV, Indiatimes and Rediff preferring online news readers are the marginally ‘heavier’ users of TV. On the other hand, Yahoo and Google ones are marginally ‘heavier’ users of radio, while users of all the 5 websites show fairly similar patterns of usage of newspaper.

X While Star Plus is clearly the most popular TV channel among the online news readers of Rediff, Indiatimes and Yahoo, Discovery is marginally more popular TV channel among the Google ones. NDTV is clearly the most popular TV channel among the NDTV preferring online news readers, followed thereafter by Star Plus.

X Expectedly while Times of India is the most popular newspaper among the online news readers of all the 5 websites, it is significantly more preferred by Indiatimes ones at 55% and NDTV ones at 44%. The Hindu is also fairly popular among the Google, Yahoo and NDTV preferring online news readers.

X India Today is the most popular magazine among the online news readers of all the 5 websites, more so with the Indiatimes ones at 31%.

X Radio Mirchi the most popular radio channel among the online news readers of all the 5 websites, most with NDTV ones at 43%, followed by Indiatimes ones at 40%.

X While Sony stands out as the most top of mind recalled brand amongst the NDTV and Indiatimes preferring online news readers, Nokia stands out somewhat more among those preferring Google, Yahoo and Rediff.

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Detailed Findings- Online News &

Events

23 Online News & Events

Reading the Graphs

& Tables

Chart: Age group distribution

Current Year Age 13-18 years Age 19-24 years Age 25-35 years Age 36-45 years 40% Age 46-55 years Above Age 55 years 36% 31%

20% 13% 11% 6% 2% Current 0% year base All Users

Base: 25,060 Same series color as the current year Change from graph, showing an increase of 5% in the

previous year proportion of 13 to 18 years age group

Change from PY

10%

5% 5% 1% 2% 1%

0%

-5%

-5% -4% -10%

Base: 25,060(CY), 20,268(PY)

Current Previous year base year base

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Abbreviation for All Online Table: Preferred websites - emailing News Users

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 49% 55% 49% 58% 12% 83% % Change 10% 18% 11% 8% -3.0% 31% Change Gmail 21% 21% 22% 21% 11% 7% from previous % Change 6% 8% 10% 10% -4.6% -0.1% year Rediff 20% 17% 19% 15% 7% 5% figures % Change 1% -3.5% -4.2% -3.8% -2.9% -19.8% Hotmail 6% 4% 6% 5% 6% 2% % Change -5.5% -10.8% -5.6% 1% -1.1% -6.4% Indiatimes 0.8% 0.7% 1% 0.8% 5% 0.5% Fields marked % Change -9.4% -8.9% -10.0% -12.2% -1.3% -4.2% with * means Sify 1% 0.8% 1% 1% 3% 0.4% that the field % Change -3.5% -1.8% -1.0% -1.1% -2.1% -2.3% is added this year hence Sancharnet/BSNL* 1% 0.8% 0.5% 0.0% 3% 2% not % Change comparable VSNL 0.4% 0.4% 0.3% 0.0% 2% 2% to last year % Change -0.5% -0.9% -0.6% -1.5% -0.5% 1% AOL* 0.1% 0.0% 0.1% 0.1% 1% 0.0% % Change Lycos* 0.2% 0.2% 0.0% 0.0% 0.9% 0.0% % Change

Base: 9,404(CY), 6,100(PY) A blank in this row means that this Current Previous attribute was not year base year base included in last year’s survey & therefore no “change over previous year” can be presented

25 Online News & Events

Popularity of the Activity

Table 12: Popularity of various internet activities

Activity All Users (Proportion) All Users (In Millions) Emailing 95% 24.0 Job Search 73% 18.4 Instant messaging 62% 15.6 Check news 61% 15.4 Music 60% 15.1 Chatting 59% 14.9 Info search - all search engines 58% 14.5 Check Sports 57% 14.4 E-greetings 57% 14.4 Infosearch - English search engines 56% 14.0 Online games 54% 13.7 Dating/Friendship 51% 12.9 Mobile contents (ring tones / games, etc.) 50% 12.5 Search work related info 49% 12.3 Matrimonial search 48% 12.0 Educational / Learning material 48% 12.0 Screensavers/wallpapers 46% 11.5 Astrology 46% 11.5 Check financial info 45% 11.4 Search for product information 45% 11.2 Social networking / Communities 44% 11.0 Buy Online 43% 10.9 Share pictures 40% 10.0 Check real estate info 37% 9.2 Check hobby related info 32% 7.9 Check business/Financial news 30% 7.6 Net banking 30% 7.6 Check health & lifestyle info 30% 7.6 Movies 29% 7.4 Check cinema content 28% 7.0 Info search - local language search engines 28% 6.9 Check / read blogs 27% 6.7 Business/professional networking 26% 6.6 Check personal travel related info 26% 6.5 Buy other than travel products 24% 6.1 Look for Seminar/workshops 24% 6.0 Online bill payment 22% 5.6 Check business travel related info 19% 4.7 Adult content 18% 4.6

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Activity All Users (Proportion) All Users (In Millions) Online stock trading 13% 3.3 Net telephony 13% 3.2 Comment on blog post 12% 3.0 Local language website usage 12% 2.9 Have a blog site of own 7% 1.7 Base: 25,060

27 Online News & Events

Table 13: Preferred websites for online news

Website ANU Yahoo 14% NDTV 12% Rediff 10% Google 9% Indiatimes 7% Aajtak 5% BBC 5% Timesofindia 3% CNN 3% MSN 3% Ibnlive 3% Manoramaonline 3% gThehindu 2% Sify 2% Eenadu 2% Zeenews 2% Jagran 1% CNBC 1% Dinamalar 1% TV9 1% Hindustantimes 1% Starnews 1% DD News 1% Times 1% Moneycontrol 1% Economictimes 0% Hinduonnet 0% Esakal 0% Midday 0% Webduniya 0% Others 9% Base: 8,509

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Demographic Profile

Chart 3: Gender breakup

Current Year Male Female

100% 83% 86% 83% 78% 80% 81% 80%

60%

40% 22% 20% 19% 17% 14% 17% 20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 1: Gender breakup

Change from PY

15% 10% 8% 8% 10% 5% 5% 4% 5% 0% -5% -4% -10% -5% -5% -8% -8% -15% -10%

Base: 8,509(CY), 10,985(PY)

29 Online News & Events

Chart 4: Age group distribution

Current Year 13-18 yrs 19-24 yrs 25-35 yrs

50% 43% 44% 41% 40% 37% 37% 36% 31% 28% 31% 32% 30% 25% 22% 20% 16% 15% 9% 10% 8% 6% 7%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 2: Age group distribution

Change from PY

10% 9% 8% 3% 4% 5% 4% 0.2% 0.2% 0% -1% -0.8% -5% -2% -4% -3% -4% -3% -4% -10% -6% -6% -10% -15%

Base: 8,509(CY), 10,985(PY)

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Chart 5: City class - by population size

Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs 70% 58% 60% 53% 49% 47% 50% 43% 43% 40% 33% 32% 28% 30% 25% 20% 21% 16% 20% 14% 15% 13% 15% 15% 11%11% 13% 11% 11% 8% 10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

31 Online News & Events

Chart 6: City class - by market size

Current Year Metro Urban uptowns Emerging Towns Others

60% 52% 44% 40% 40% 36% 40% 34% 36% 35% 31% 33% 32% 26% 16% 15% 20% 14% 18% 15% 11% 13% 14% 14% 11% 11% 11%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 3: City class - by market size

Change from PY 25% 25% 17% 19% 20% 17% 16% 13% 15% 10% 3% 5% 2% 0% -5% -1% -2% -2% -4% -2% -10% -8% -6% -5% -6% -15% -9% -9% -8% -13% -12% -12% -15%

Base: 8,509(CY), 10,985(PY)

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Table 14: Top 10 cities

Cities Yahoo NDTV Rediff Google Indiatimes ANU Delhi 9% 15% 12% 11% 17% 12% % Change -3.1% 0.0% -2.6% -4.8% -3.3% -3.9% Mumbai 8% 10% 15% 11% 15% 10% % Change -3.2% -3.5% -3.4% -4.0% -3.9% -4.5% Bangalore 6% 12% 7% 7% 9% 7% % Change -2.1% -2.2% -2.1% -2.6% -2.7% -3.2% Hyderabad 7% 5% 5% 6% 4% 6% % Change -0.1% -1.5% -3.2% -1.9% 0.7% -0.7% Chennai 5% 8% 4% 4% 0.6% 5% % Change -1.8% -1.4% -0.9% -2.2% -1.1% -0.6% Kolkata 3% 5% 3% 3% 4% 3% % Change -2.9% -2.2% -2.5% -5.3% -0.6% -2.2% Pune 2% 3% 4% 2% 4% 3% % Change -2.2% 0.0% -0.5% -2.5% -1.7% -1.0% Ahmadabad 2% 2% 1% 0.7% 2% 1% % Change 0.0% -0.9% -0.6% -0.8% -1.0% -0.7% Lucknow 1% 1% 1% 0.8% 1% 1% % Change -0.3% 0.3% -0.1% -0.4% -0.9% -0.4% Coimbatore 2% 0.9% 1% 1% 0.3% 1% % Change 0.1% -0.3% -0.3% -0.7% 0.2% -0.2% Base: 8,509(CY), 10,985(PY)

33 Online News & Events

Chart 7: Region-wise break-ups

Current Year North East South West 49% 50% 46% 43% 43% 40% 37% 35% 31% 26% 26% 30% 25% 21% 22% 22% 22% 19% 22% 21% 21% 20% 13% 12% 12% 12% 10% 11% 10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 4: Region-wise break-ups

Change from PY 10% 8% 5% 8% 5% 5% 6% 6% 3% 5% 5% 5% 5% 5% 2% 0.0% 1% 1% 0% -2%

-10% -8% -10% -11% -12% -14% -20% -16%

Base: 8,509(CY), 10,985(PY)

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Table 15: Preferred language of reading

Language Yahoo NDTV Rediff Google Indiatimes ANU English 39% 56% 49% 44% 53% 45% % Change -23.7% -16.8% -9.8% -21.0% -11.5% -16.6% 16% 12% 14% 15% 22% 16% % Change 3% 0.8% -1.8% -0.8% 3% -1.5% Telugu 6% 5% 6% 7% 1% 7% % Change -0.5% 4% 3% 3% 0.7% 4% Tamil 9% 8% 4% 5% 1% 7% % Change 5% 6% 2% 2% 0.0% 4% Malayalam 6% 1% 2% 6% 2% 5% % Change 4% 0.4% -2.3% 4% 1% 0.8% Marathi 5% 3% 6% 4% 5% 4% % Change 2% -0.3% 0.9% 2% 1% 1% Kannada 5% 4% 5% 4% 3% 4% % Change 4% 2% 1% -0.5% 0.7% 1% Gujarati 4% 2% 3% 0.9% 4% 3% % Change 3% 1% 1% 0.3% 2% 2% Bengali 2% 5% 3% 2% 3% 3% % Change 0.3% 3% 1% 0.0% 0.6% 1% Oriya 2% 0.7% 2% 6% 2% 2% % Change 2% -0.2% 1% 6% 0.6% 1% Base: 8,509(CY), 10,985(PY)

35 Online News & Events

Socio-Economic Profile

Chart 8: Socio economic classification

Current Year SEC A SEC B SEC C SEC D SEC E

40% 37% 34% 33% 31% 32% 32% 32% 32% 26% 30% 28% 26% 26% 21% 25% 22% 20% 18% 20% 17% 15% 13% 13% 9% 12% 9% 10% 10% 7% 6% 4% 5% 5%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 5: Socio economic classification

Change from PY 20% 12% 9% 8% 10% 6% 3% 6% 7% 4% 2% -1% 1% 1% 2% 0% -0.1% -1% -2% -2% -2% -3% -2% -1% -3% -10% -5% -2% -3% -3% -9% -4% -4% -20% -14%

Base: 8,509(CY), 10,985(PY)

36 India Online 2007

Chart 9: Highest educational qualification

Current Year College but not Graduate Graduate & above - general stream Graduate & above - professional stream 50% 43% 38% 40% 38% 39% 36% 34% 32% 32% 31% 29% 28% 30% 27% 25% 24% 22% 20% 18% 20% 18%

10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 6: Highest educational qualification

Change from PY 15% 10% 9% 10% 7% 5% 5% 6% 4% 3% 5% 3% 2% 2% 2% 0%

-5% -2% -5% -10% -7% -7% -8% -10% -15%

Base: 8,509(CY), 10,985(PY)

37 Online News & Events

Chart 10: Occupational break up

Current Year Unemployed Employed 74% 80% 74% 64% 64%

60% 50% 53% 51% 47% 36% 40% 36% 26% 26%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 7: Occupational break up

Change from PY 10% 4% 6% 5% 4% 3% 1% 2% 0% -1% -2% -5% -4% -3% -5% -6% -10%

Base: 8,509(CY), 10,985(PY)

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Chart 11: Function / field of occupation

Current Year IT/SW MARCOM Finance Others 60% 54% 53% 52% 54% 52% 48% 50%

40%

30% 21% 21% 21% 23% 19% 18% 18% 18% 20% 18%16% 18% 13% 13% 13% 12% 10% 10% 10% 7%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,337

39 Online News & Events

Chart 12: Head of the household

Current Year Head of the household Not head of the household

70% 62% 62% 56% 60% 54% 52% 50% 50% 48% 50% 45% 46% 39% 40% 38% 30% 20%

10% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 8: Head of the household

Change from PY 27% 30% 23% 24% 23% 18% 20% 14% 10% 0% -10% -20% -14% -18% -30% -23% -27% -24% -23%

Base: 8,509(CY), 10,985(PY)

40 India Online 2007

Economic Profile

Chart 13: Monthly family income

Current Year Up to Rs. 10K 10-30K 30-50K Above 50K 50% 44% 43% 42% 42% 40% 36% 39% 40% 36% 34% 32% 30% 26% 22% 19% 20% 15% 17% 13% 15% 14% 15% 14% 14% 12% 7% 10% 9%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 7,323

Chart 9: Monthly family income

Change from PY 8% 9% 8% 10% 7% 7% 7% 6% 5% 6% 7% 5% 5% 3%3% 4% 3% 4% 0% -1% -10%

-13% -14% -20% -18% -15% -18% -17%

Base: 7,323(CY), 10,985(PY)

41 Online News & Events

Chart 14: Most expensive vehicle owned by the household

Current Year 2 Wheeler 4 Wheeler Others 60%

50% 45% 42% 42% 38% 42% 38% 40% 33% 35% 37% 31% 29% 30% 28%

20% 11% 9% 8% 10% 5% 7% 3% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 10: Most expensive vehicle owned by the household

Change from PY 15% 12%

10% 7% 6% 6% 5% 5% 5% 5% 4% 5% 1% 2% 3% 3% 0% -1% -1% -0.4% -5% -2% -5% -10%

Base: 8,509(CY), 10,985(PY)

42 India Online 2007

Chart 15: Ownership of credit cards (individually)

Current Year Don't own a credit card Own a Credit Card

80% 73% 70% 64% 55% 58% 59% 60% 45% 42% 41% 36% 40% 30% 27%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 11: Ownership of credit cards (individually)

Change from PY 15% 12% 10% 4% 6% 5% 5% 3% 1% 0% -5% -1% -4% -3% -10% -6% -5% -15% -12%

Base: 8,509(CY), 10,985(PY)

43 Online News & Events

Table 16: Household asset ownership

Asset Yahoo NDTV Rediff Google Indiatimes ANU Color TV 92% 97% 93% 89% 92% 93% % Change 3% 5% 2% 0.4% 0.4% 3% Mobile Phone 89% 94% 90% 88% 93% 90% % Change 4% 9% 5% 4% 2% 4% Bank Account 84% 86% 86% 77% 89% 84% % Change 84% 86% 86% 77% 89% 84% Fridge 77% 84% 79% 72% 81% 78% % Change 6.70% 10% 4% -1.0% 5% 5% Cable TV connection/DTH 74% 78% 74% 68% 78% 74% % Change -11.4% -3.0% -5.9% -10.3% -1.4% -4.4% Computer/Laptop 72% 72% 69% 66% 73% 71% % Change 19% 21% 18% 16% 12% 20% Camera 67% 71% 70% 60% 72% 67% % Change 67% 71% 70% 60% 72% 67% Landline Phone 67% 69% 65% 58% 66% 65% % Change -2.6% 1% 4% -8.6% -2.4% -0.5% Life Insurance 63% 71% 69% 54% 67% 63% % Change 0.3% 9% 2% -1.8% 3% 1.70% Home 59% 61% 58% 58% 64% 59% % Change -13.1% -7.9% -9.2% -16.9% -7.7% -10.3% Washing Machine 59% 65% 61% 53% 64% 59% % Change 4% 8% 5% 0.0% 6% 4% Music System/DVD/MP3 54% 64% 55% 49% 63% 58% % Change 54% 64% 55% 49% 63% 58% Debit Card 49% 66% 59% 51% 62% 58% % Change 4% 8.80% 7% 5% 4% 8% Credit Card 33% 49% 44% 32% 43% 39% % Change 7% 11% 13% 5% 7% 9% Fixed Deposits 36% 43% 39% 30% 43% 37% % Change 36% 43% 39% 30% 43% 37% Medical Insurance/CGHS 31% 42% 38% 29% 42% 36% % Change 2% 4% 4% -0.7% 5% 2.80% Air Conditioner 26% 31% 27% 24% 31% 26% % Change 0.2% 9% 6% 3.90% 9% 6% Microwave 25% 34% 27% 21% 34% 26% % Change 0.3% 11% 9% 6% 15% 6% Mutual Funds 18% 34% 26% 16% 30% 24% % Change -5.4% 1.20% -1.2% -6.9% -5.8% -2.6% Demat Account 19% 29% 28% 15% 26% 23% % Change 19% 29% 28% 15% 26% 23% Share of Companies 19% 27% 25% 15% 27% 22% % Change 19% 27% 25% 15% 27% 22% Video Camera 19% 21% 20% 19% 26% 21% % Change 19% 21% 20% 19% 26% 21% IPod 12% 14% 9% 11% 15% 12% % Change 12% 14% 9% 11% 15% 12% Chit Fund Deposits 11% 7% 5% 8% 5% 7% % Change -19.9% -23.8% -23.7% -16.4% -25.5% -21.8% Base: 8,509(CY), 10,985(PY)

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Chart 16: Current loan liabilities

Current Year Home Loan Personal Loan Car Loan

46% 50% 45% 43% 42% 42% 43% 40%

30% 26% 24% 22% 23% 22% 16% 20% 14% 12% 15% 15%13% 13% 10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

45 Online News & Events

Net Usage Status

Chart 17: Years of experience in using internet

Current Year Up to 1 year 1-2 years M ore than 2 years 79% 79% 80% 73% 71% 66% 61% 60%

40% 21% 17% 15% 18% 12% 14% 17% 13% 20% 13% 14% 9% 8%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 12: Years of experience in using internet

Change from PY

15% 11% 10% 4% 5% 3% 3% 1% 3% 0.3% 0.3% 0% -1%-2% -1% -1% -5% -3% -3% -2% -2% -2% -10% -9%

Base: 8,509(CY), 10,985(PY)

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Chart 18: Place of accessing internet

Current Year Home Place of work (office / school / college) Cyber cafe 100% 83% 83% 81% 81% 80% 80% 73% 67% 64% 63% 63% 60% 59% 60% 51% 50% 51% 48% 44% 46% 40%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 13: Place of accessing internet

Change from PY 30% 20% 23% 21% 22% 18% 17% 20% 15% 16% 11% 8% 12% 12% 10% 3% 2% 3% 1% 0% -3% -2% -10%

Base: 8,509(CY), 10,985(PY)

47 Online News & Events

Chart 19: Type of internet connection at home

Current Year Regular Dial Up Broadband Others 75% 80% 74% 70% 71% 66% 70%

60%

40%

17% 14% 14% 16% 20% 13% 15% 10% 7% 11% 12% 10% 7%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,352

Chart 14: Type of internet connection at home

Change from PY 18% 20% 15% 15% 14% 15% 12% 8% 10% 4% 5% 1% 3% -0.3% 0% -5% -0.1% -6% -5% -10% -8% -15% -10% -11% -14%

Base: 5,352(CY), 7,369(PY)

48 India Online 2007

Chart 20: Type of internet connection at office

Current Year Regular Dial Up Broadband Others 80% 67% 63% 60% 60% 63% 57% 60%

40%

17% 14% 16% 17% 14% 20% 9% 11% 5% 5% 5% 5% 6%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 6,817

Chart 15: Type of internet connection at office

Change from PY 15% 10% 9% 8% 10% 5% 5% 5% 2% 0.4% 0%

-5% -2% -3% -2% -5% -10% -6% -8% -5% -8% -7% -6% -15% -10% -20%

Base: 6,817(CY), 8,267(PY)

49 Online News & Events

Chart 21: Service provider subscribed to at home

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata 38% 40% 35% 36% 35% 32% 32%

20% 23% 20% 17% 18% 15% 15% 11% 10% 10% 9% 10% 7%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,352

Chart 16: Service provider subscribed to at home

Change from PY 15% 13%

10% 8% 5% 7% 7% 5% 3% 0.3% -0.2% 0% -2% -2% -2% -5% -4% -3% -3% -2% -6% -6% -10% -8%

Base: 5,352(CY), 7,483(PY)

50 India Online 2007

Chart 22: Service provider subscribed to at office

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata 40% 33% 29% 27% 30% 26% 24% 24% 21% 20% 15% 15% 16% 13% 14% 12% 13% 13% 10% 10% 7% 8%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 6,817

Chart 17: Service provider subscribed to at office

Change from PY 8% 10% 6% 5% 5% 3% 4% 5% -0.1% -0.2% 0% -1% -3% -5% -5% -4% -10% -6% -8% -10% -12% -20%

Base: 6,817(CY), 8,282(PY)

51 Online News & Events

Net Usage Dynamics

Chart 23: Frequency of accessing internet from home

Current Year At least once daily Weekly, but not daily Less than once a week 100% 88% 86% 86% 85% 88% 87% 80%

60%

40%

13% 13% 20% 11% 11% 12% 12% 3% 1% 1% 1% 1% 2% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,192

Chart 18: Frequency of accessing internet from home

Change from PY 20% 13% 10% 10% 10% 10% 7% 9%

-1% 0.2% 0% -2% -1% -1% -1% -10% -7% -9% -8% -9% -7% -12% -20%

Base: 5,192(CY), 7,502(PY)

52 India Online 2007

Chart 24: Frequency of accessing internet from office

Current Year At least once daily Weekly, but not daily Less than once a week 100% 92% 89% 90% 88% 82% 85% 80%

60%

40%

15% 13% 20% 7% 9% 7% 10% 4% 2% 2% 2% 3% 2% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 6,192

Chart 19: Frequency of accessing internet from office

Change from PY 4% 3% 2% 1% 2% 1% 0.4% 1% 1% 0.3% 1% 0.1% 0% -0.1% -0.1% -1% -2% -1% -1% -1% -2% -4% -4% -6%

Base: 6,192(CY), 8,109(PY)

53 Online News & Events

Chart 25: Time of the day accessing internet from home

Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

70% 61% 58% 60% 53% 51% 50% 46% 50%

40%

30% 23% 19% 20% 18% 13% 15% 16% 11% 8% 8% 9% 9% 10% 4% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,088

Chart 20: Time of the day accessing internet from home

Change from PY 10% 7% 5% 3% 5% 3% 2% 2% 2% 1% -0.3% 0% -1% -5% -2% -5% -5% -10% -9% -8% -15% -13% -13% -12%

Base: 5,088(CY), 7,376(PY)

54 India Online 2007

Chart 26: Time of the day accessing internet from office

Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight 70% 62% 60% 51% 50% 52% 50% 48% 47%

40%

30% 15% 20% 12% 9% 10% 11% 11% 10% 2% 3% 3% 4% 3% 3% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 6,197

Chart 21: Time of the day accessing internet from office

Change from PY 10% 7% 4% 5% 5% 0.4% 1% 1% 0.0% 0% -0.4% -1% -1% -5% -3% -4% -4% -7% -10% -7% -7% -8%

-15% -13%

Base: 6,197(CY), 8,105(PY)

55 Online News & Events

Chart 27: Duration of PC usage from home

Current Year Light users Medium users Heavy users

80% 73% 71% 66% 63% 65% 58% 60%

40% 26% 25% 22% 18% 20% 17% 17% 20% 11% 14% 13% 13% 9%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,546

Chart 22: Duration of PC usage from home

Change from PY 15% 11% 10% 6% 5% 3% 1% 5% 2% 2% 0.0% 0.0% 0.1% 1% 0% -1% -5% -2% -1% -5% -3% -10% -6% -15% -12%

Base: 5,546(CY), 8,342(PY)

56 India Online 2007

Chart 28: Duration of internet usage from home

Current Year Light users Medium users Heavy users 50% 46% 44% 41% 42% 39% 40% 36% 34%33% 32% 31% 34% 31% 31% 28% 30% 24% 27% 27% 21% 20%

10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,141

Chart 23: Duration of internet usage from home

Change from PY 15% 9% 11% 10% 8% 8% 9% 5% 5% 3% 3% -0.2% 0%

-5% -3% -5% -4% -4% -10% -6% -7% -4% -15% -11% -11%

Base: 5,141(CY), 7,368(PY)

57 Online News & Events

Chart 29: Duration of PC usage from office

Current Year Light users Medium users Heavy users 59% 60% 53% 51% 51% 51%

41% 40% 38% 27% 26% 28% 27% 22% 22% 21% 22% 22% 19% 21% 20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 6,362

Chart 24: Duration of PC usage from office

Change from PY 6% 4% 4% 4% 2% 2% 0.4% 1% 0.1% -0.1%0.3% 0% -1% -0.3% -0.4% -0.2% -2% -2% -1%-1% -0.2% -2% -4% -4% -6%

Base: 6,362(CY), 8,429(PY)

58 India Online 2007

Chart 30: Duration of internet usage from office

Current Year Light users Medium users Heavy users 47% 50% 44% 42% 44% 42%

40% 34% 35% 36% 32% 30% 29% 29% 30% 30% 27% 26% 26% 25% 24%

20%

10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 6,071

Chart 25: Duration of internet usage from office

Change from PY

10% 7% 5% 5% 4% 5% 3% 3% 0.3% 1% 0.0% 1% 0% -1% -5% -2% -2% -4% -3% -4% -6% -10% -7%

Base: 6,071(CY), 7,946(PY)

59 Online News & Events

Chart 31: Time spent by internet users on watching TV

Current Year Light users Medium users Heavy users 47% 50% 47% 47% 45% 44% 43% 42% 42% 42% 43% 39% 40% 37%

30%

20% 16% 14% 13% 14% 11% 13% 10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 7,584

Chart 26: Time spent by internet users on watching TV

Change from PY 10% 5% 5% 5% 5% 2% 4% 1% 2% 2% 0% -1% -1% -2% -2% -1% -5% -3% -4% -2% -4% -6% -10%

Base: 7,584(CY), 10,202(PY)

60 India Online 2007

Chart 32: Time spent by internet users on reading newspaper

Current Year Light users Medium users Heavy users 50% 46% 46% 45% 45% 45% 43% 44% 43% 41% 42% 41% 42% 40%

30%

16% 20% 14% 11% 13% 13% 13% 10%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 7,788

Chart 27: Time spent by internet users on reading newspaper

Change from PY 40% 26% 30% 27% 27% 20% 26% 14% 12% 20% 11% 12% 11% 12% 0%

-20%

-40% -31% -40% -42% -39% -37% -39% -60%

Base: 7,788(CY), 10,475(PY)

61 Online News & Events

Chart 33: Time spent by internet users on listening to radio

Current Year Light users Medium users Heavy users 77% 80% 73% 75% 73% 71% 71%

60%

40%

19% 18% 19% 20% 18% 19% 20% 10% 10% 6% 8% 7% 9%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 5,262

Chart 28: Time spent by internet users on listening to radio

Change from PY 15% 10% 10% 3% 3% 5% 1% 2% 3% -0.2% -0.1% 2% 0% -2% -0.9% -5% -1% -2% -1% -4% -3% -4% -6% -10%

Base: 5,262(CY), 6,981(PY)

62 India Online 2007

Preferred Net Activities

Table 17: Popularity of various internet activities

Activity Yahoo NDTV Rediff Google Indiatimes ANU Check news 100% 100% 100% 100% 100% 100% % Change 33% 31% 35% 39% 37% 35% Emailing 95% 97% 97% 94% 97% 96% % Change 0.9% -0.7% 1% -2.7% -1.1% 0.3% Job Search 83% 85% 81% 89% 80% 83% % Change 28% 29% 34% 32% 26% 28% Instant messaging 87% 74% 76% 90% 80% 79% % Change 42% 32% 43% 56% 36% 39% Check Sports 77% 77% 76% 87% 73% 77% % Change 36% 32% 34% 50% 34% 35% Music 85% 71% 69% 89% 75% 76% % Change 34% 20% 22% 35% 19% 23% Online games 80% 67% 68% 85% 70% 72% % Change 33% 34% 33% 45% 35% 33% Dating/Friendship 74% 60% 63% 83% 67% 67% % Change 39% 38% 36% 59% 36% 38% Mobile contents (ring tones / games, etc.) 70% 60% 66% 81% 65% 66% % Change 70% 60% 66% 81% 65% 66% Check financial info 66% 64% 72% 79% 64% 66% % Change 50% 39% 55% 61% 43% 46% Educational / Learning material 73% 59% 65% 86% 63% 65% % Change 24% -5.3% 10% 22% 6% 8% Matrimonial search 67% 58% 61% 78% 62% 64% % Change 48% 45% 44% 64% 47% 48% E-greetings 60% 68% 61% 57% 69% 64% % Change -0.6% -1.1% 4% -9.8% 1% 0.6% Astrology 74% 56% 64% 80% 62% 63% % Change 34% 17% 25% 49% 25% 27% Chatting 66% 62% 54% 66% 61% 63% % Change 9% 6% 10% 16% 10% 10% Social networking / Communities 68% 56% 62% 84% 63% 62% % Change 68% 56% 62% 84% 63% 62% Check real estate info 58% 51% 58% 75% 52% 55% % Change 44% 37% 45% 60% 39% 42% Search work related info 54% 56% 53% 51% 59% 54% % Change 2% 3% 3% -8.4% -1.7% -0.2% Search for product information 45% 53% 53% 50% 57% 50% % Change 2% 9% 11% 11% 8% 7%

63 Online News & Events

Activity Yahoo NDTV Rediff Google Indiatimes ANU Buy online 39% 61% 50% 43% 56% 50% % Change 11% 20% 17% 16% 20% 16% Screensavers/wallpapers 55% 47% 48% 49% 48% 49% % Change 0.6% -5.3% -1.9% -4.5% -3.9% -3.6% Share pictures 47% 42% 37% 47% 44% 44% % Change 12% -1.0% 6% 13% 4% 7% Check business/Financial news 30% 41% 43% 26% 41% 37% % Change 30% 41% 43% 26% 41% 37% Net banking 26% 44% 39% 29% 43% 36% % Change 6% 8% 9% 8% 14% 8% Check hobby related info 39% 38% 36% 35% 38% 36% % Change 23% 25% 23% 18% 24% 23% Check health & lifestyle info 35% 33% 39% 30% 39% 35% % Change -11.7% -0.6% 1% -13.4% 0.7% -2.3% Movies 36% 32% 30% 34% 32% 33% % Change 36% 32% 30% 34% 32% 33% Check cinema content 31% 32% 29% 31% 32% 32% % Change 3% 8% 2% -1.5% 6% 4% Check / read blogs 33% 31% 30% 32% 31% 31% % Change 33% 31% 30% 32% 31% 31% Business/professional networking 25% 32% 32% 29% 35% 31% % Change 8% 11% 17% 19% 16% 14% Check personal travel related info 22% 34% 33% 26% 35% 30% % Change 3% 11% 14% 8% 14% 9% Buy other than travel products 23% 36% 34% 20% 40% 29% % Change 23% 36% 34% 20% 40% 29% Look for Seminar/workshops 29% 28% 27% 28% 28% 28% % Change 2% 1% 7% -4.7% -0.3% 5% Online bill payment 19% 34% 29% 20% 31% 27% % Change 7% 13% 11% 8% 12% 10% Check business travel related info 18% 26% 27% 18% 24% 23% % Change 18% 26% 27% 18% 24% 23% Adult content 26% 18% 20% 19% 21% 20% % Change 13% 7% 7% 7% 10% 8% Online stock trading 13% 20% 20% 12% 20% 17% % Change -0.3% -1.3% 4% 2% 2% 1% Net telephony 13% 15% 15% 17% 16% 16% % Change -0.4% 4% 6% 8% 6% 4% Local language website usage 16% 13% 10% 13% 10% 15% % Change -31.4% -36.6% -39.1% -39.6% -41.3% -37.7% Comment on blog post 15% 14% 12% 19% 13% 15% % Change 15% 14% 12% 19% 13% 15% Have a blog site of own 6% 7% 7% 13% 7% 8% % Change 6% 7% 7% 13% 7% 8% Base: 8,509(CY), 10,985(PY)

64 India Online 2007

Chart 34: Professional activities

Current Year Emailing - work related Job Search Instant messaging

90% 86% 100% 84% 87% 88% 89% 89% 89% 85% 83% 83% 81% 84% 80%80% 80% 74% 76% 79%

60% ` 40%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 29: Professional activities

Change from PY 60% 56% 42% 43% 39% 32% 36% 40% 34% 32% 28% 29% 26% 28%

20% 0.1% 0% -4% -3% -4% -7% -6% -20%

Base: 8,509(CY), 10,985(PY)

65 Online News & Events

Chart 35: Personal activities

Current Year Emailing - personal Check Sports Dating/Friendship

91% 93% 88% 100% 90% 87% 92% 91% 77% 77% 83% 77% 80% 74% 76% 73% 67% 67% 60% 63% 60%

40%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 30: Personal activities

Change from PY 60% 50% 39% 33% 36% 35% 34% 37% 34% 35% 35% 40% 31% 32%

20% 1% 0% -0.3% -0.4% -2% -4% -3% -20%

Base: 8,509(CY), 10,985(PY)

66 India Online 2007

Chart 36: Downloading activities

Current Year Music Online games Mobile contents (ring tones/games)

100% 85% 89% 85% 80% 81% 75% 76% 80% 71% 69% 72% 70% 67% 70% 68%66% 65% 66% 60% 60%

40%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 31: Downloading activities

Change from PY 60% 55% 45% 38% 36% 35% 35% 40% 34% 34% 33% 35% 33% 33% 33% 29% 23% 20% 22% 20% 19%

0%

Base: 8,509(CY), 10,985(PY)

67 Online News & Events

Chart 37: E-commerce related activities

Current Year Check financial info E-greetings Check real estate info 79% 80% 72% 76% 66% 69% 70% 66% 61% 65% 62% 64% 64% 59% 59% 57% 60% 52% 55% 52%

40%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,427

Chart 32: E-commerce related activities

Change from PY 70% 61% 55% 60% 60% 51% 45% 47% 50% 40% 46% 43% 40% 43% 40% 38% 30% 20% 5% 10% 0.3% 2% 1% 0% -10% -0.1% -10%

Base: 8,427(CY), 10,979(PY)

68 India Online 2007

Chart 38: Online shopping

Current Year Buyers Non-Buyers 80% 61% 59% 61% 60% 60% 52% 50% 48% 50% 41% 39% 39% 40% 40%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 33: Online shopping

Change from PY 30% 22% 21% 17% 17% 20% 13% 17% 10% 0% -10% -20% -13% -17% -17% -17% -30% -22% -21%

Base: 8,509(CY), 10,985(PY)

69 Online News & Events

Chart 39: Response to online marketing stimulus

Current Year Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

60% 50% 50% 51% 48% 53% 50% 50% 49% 47% 49% 47% 43% 44% 41% 42% 38% 41% 40% 36%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 6,862

Chart 34: Response to online marketing stimulus

Change from PY 30% 19% 20% 14% 18% 13% 11% 8% 10% 4% 3% 2% -0.4% 2% 0% -10% -2% -3% -10% -12% -12% -20% -14% -30% -23%

Base: 6,862(CY), 10,111(PY)

70 India Online 2007

Chart 40: Blogging activities

Current Year Check/read blogs Comment on blog post Have a blog site of own None of the above 80% 65% 67% 65% 64% 65% 65% 60%

40% 33% 31% 30% 32% 31% 31% 19% 15% 14% 13% 15% 20% 12% 13% 6% 7% 7% 7% 8% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

71 Online News & Events

Chart 41: Member of an online community

Current Year Not a member of any online community Member of an online community

70% 62% 56% 52% 60% 53% 51% 55% 49% 48% 50% 47% 45% 45% 38% 40% 30% 20% 10% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

72 India Online 2007

Table 18: Membership by type of online community

Membership Yahoo NDTV Rediff Google Indiatimes ANU Not a member of any online community 53% 56% 62% 51% 52% 55% Alumni & Schools 5% 10% 8% 7% 8% 8% Computers & Internet 7% 5% 4% 9% 5% 6% Romance & Relationships 4% 4% 4% 6% 5% 5% Business / Professional community 3% 4% 4% 2% 4% 4% Music 4% 3% 2% 3% 3% 3% Schools & Education 4% 3% 2% 4% 3% 3% Games 3% 2% 2% 2% 2% 3% Individuals 4% 2% 1% 2% 3% 2% Arts & Entertainment 2% 1% 2% 3% 1% 2% Base: 8,509

73 Online News & Events

Table 19: Most used local language websites (other than English)

Language Yahoo NDTV Rediff Google Indiatimes ANU Tamil 14% 24% 14% 13% 6% 19% Hindi 14% 8% 18% 28% 36% 19% Malayalam 26% 9% 8% 17% 10% 16% Telugu 8% 10% 11% 22% 11% 13% Marathi 9% 14% 22% 6% 14% 12% Kannada 14% 20% 9% 2% 7% 7% Bengali 2% 10% 7% 0.8% 7% 6% Gujarati 6% 0.6% 4% 0.0% 4% 3% Oriya 0.4% 2% 1% 0.0% 2% 1% Urdu 2% 0.0% 0.8% 4% 0.0% 0.8% Base: 1,095

74 India Online 2007

Table 20: Online activities desired in other languages

Activity Yahoo NDTV Rediff Google Indiatimes ANU Email 67% 61% 61% 63% 58% 64% Entertainment 56% 45% 45% 47% 47% 49% Chatting 53% 43% 41% 53% 47% 48% Online news 40% 38% 35% 33% 39% 40% Search information 42% 32% 34% 34% 35% 36% Online learning / education 38% 34% 31% 35% 31% 34% Astrology 31% 25% 26% 23% 25% 26% Online shopping 17% 23% 20% 21% 24% 21% Travel related information 18% 20% 20% 18% 19% 19% Matrimony 18% 12% 13% 13% 15% 16% Blog 13% 17% 14% 14% 19% 14% Not Interested 16% 19% 23% 20% 22% 19% Base: 8,509

75 Online News & Events

Chart 42: Problems faced while surfing the internet

Current Year Slow website opening Spam / junk mails Virus / spyware 65% 70% 63% 65% 62% 59% 61% 62% 54% 58%59% 60% 58% 54% 54% 50% 51% 53% 47% 50% 46% 40%

30% 20%

10% 0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

76 India Online 2007

Chart 43: Number of email accounts and average per capita email ids

Current Year One Two Three 40% 35% 31% 30% 30% 28% 30% 26% 25% 25% 24% 25% 19% 19% 20% 15% 15% 13% 12% 9% 10% 7%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 35: Number of email accounts and average per capita email ids

Change from PY

20% 16% 8% 10% 4% 3% 1% 0.4% 1% 0% -0.3% -1% -2% -3% -10% -8% -6% -6% -9% -11% -10% -20% -19%

Base: 8,509(CY), 10,985(PY)

77 Online News & Events

Most Used Websites

Table 21: Top of mind unaided recall - all websites

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 23% 36% 23% 49% 37% 31% % Change 9% 8% 4% 10% 10% 8% Yahoo 53% 26% 19% 22% 25% 30% % Change -7.9% -2.6% -2.0% -7.0% -5.9% -5.1% Rediff 4% 9% 38% 5% 10% 11% % Change -4.5% -3.8% -3.0% -5.0% 2% -3.4% Orkut 5% 5% 2% 3% 3% 4% % Change 5% 5% 2% 0.6% 3% 3% Gmail 2% 3% 3% 4% 4% 3% % Change 2% 3% 3% 4% 4% 3% Hotmail 0.7% 3% 1% 0.5% 1% 2% % Change -0.1% -3.3% -3.3% -3.6% -0.8% -3.5% Indiatimes 0.9% 2% 0.9% 0.0% 9% 1% % Change -1.2% -2.7% -1.3% -2.5% -9.8% -4.4% Contest2win 0.1% 0.3% 2% 0.3% 0.1% 0.6% % Change 0.1% 0.3% 2% 0.3% 0.1% 0.6% MSN 0.0% 0.3% 0.3% 0.7% 0.7% 0.6% % Change -0.3% -3.3% -1.3% -0.2% -1.8% -1.9% Sify 0.0% 0.4% 0.2% 1% 0.4% 0.6% % Change -0.4% -0.6% 0.0% 1% 0.2% 0.0% Base: 8,332(CY), 10,961(PY)

78 India Online 2007

Table 22: Most used website - all websites

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 23% 37% 20% 54% 33% 31% Yahoo 51% 20% 15% 18% 25% 26% Rediff 4% 9% 37% 5% 8% 11% Orkut 9% 6% 5% 6% 7% 7% Gmail 2% 5% 5% 5% 4% 4% Hotmail 0.4% 2% 0.3% 0.4% 2% 2% Indiatimes 0.1% 2% 1% 0.3% 8% 1% Wikipedia 0.0% 0.7% 2% 0.3% 0.1% 0.7% Moneycontrol 0.4% 1% 0.5% 0.0% 0.3% 0.7% Sify 0.0% 0.5% 0.2% 1% 0.0% 0.6% Base: 8,449

79 Online News & Events

Table 23: Preferred websites - emailing

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 78% 47% 28% 53% 46% 52% % Change 16% 20% 6% 13% 6% 15% Gmail 10% 24% 19% 32% 27% 22% % Change 4% -0.6% 10% 16% 17% 9% Rediff 7% 18% 48% 11% 15% 18% % Change -10.8% -4.0% -4.1% -14.2% 0.7% -5.1% Hotmail 2% 8% 3% 3% 7% 5% % Change -4.4% -5.0% -3.7% -4.2% 0.1% -6.0% Indiatimes 0.5% 1% 0.8% 0.6% 5% 1% % Change -3.4% -7.2% -4.6% -6.7% -20.0% -9.4% Sify 0.4% 0.9% 0.2% 0.3% 0.4% 0.8% % Change -2.2% -3.4% -3.4% -1.1% -2.5% -3.1% Sancharnet/BSNL 2% 0.5% 0.4% 0.0% 0.0% 0.7% % Change 2% 0.5% 0.4% 0.0% 0.0% 0.7% VSNL 0.5% 0.7% 0.4% 0.4% 0.0% 0.4% % Change -0.1% -0.4% -1.2% -0.3% -1.3% -0.6% Lycos 0.0% 0.0% 0.4% 0.1% 0.0% 0.2% % Change 0.0% 0.0% 0.4% 0.1% 0.0% 0.2% AOL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% % Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Base: 8,509(CY), 10,985(PY)

80 India Online 2007

Chart 44: Multiple user shares of email websites

Current Year Yahoo Gmail Rediff 98% 100% 89% 90% 92% 90% 77% 85% 80% 72% 67% 65% 63% 62% 53% 62% 59% 60% 60% 51% 52%

40%

20%

0%

Yahoo NDTV Rediff Google Indiatimes ANU

Base: 8,509

Chart 36: Multiple user shares of email websites

Change from PY 40% 28% 30% 30% 24% 26% 22% 20% 17% 8% 6% 9% 10% 4% 5% 2% 4% 3% 1% 0.0% 0% -10% -2% -9% -20%

Base: 8,509(CY), 10,985(PY)

81 Online News & Events

Table 24: Info search (English)

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 51% 81% 74% 92% 76% 73% Yahoo 36% 7% 5% 2% 6% 11% Rediff 1% 1% 16% 0.5% 2% 3% English 0.7% 2% 0.4% 0.8% 3% 2% Wikipedia 2% 0.7% 0.7% 1% 0.0% 1% MSN 0.5% 0.5% 0.6% 0.0% 0.6% 1% Dictionary 0.4% 0.7% 0.3% 0.6% 2% 1% Indiatimes 0.2% 0.4% 0.8% 0.0% 5% 0.6% BBC 2% 0.1% 0.0% 0.3% 0.0% 0.6% Sify 0.0% 0.8% 0.1% 0.0% 0.2% 0.5% Base: 6,220

82 India Online 2007

Table 25: Info search (local language)

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 78% 67% 85% 94% 79% 74% Manoramaonline 2% 0.4% 2% 1% 1% 2% Kerala 6% 0.2% 0.0% 0.0% 0.3% 1% Webduniya 1% 2% 0.8% 0.2% 0.7% 1% Khoj 1% 0.9% 1% 0.1% 4% 1% Eenadu 1% 2% 0.1% 0.7% 3% 1% Guruji 0.8% 0.6% 3% 0.6% 0.3% 1% Webulagam 0.1% 0.9% 0.5% 0.0% 0.7% 0.8% MSN 1% 0.6% 0.0% 0.1% 0.0% 0.8% Chennaionline 0.0% 2% 0.0% 1% 0.0% 0.7% Base: 3,329

83 Online News & Events

Table 26: Job search

Website Yahoo NDTV Rediff Google Indiatimes ANU Naukri 23% 50% 40% 24% 40% 36% % Change -22.6% 1% -8.1% -33.1% -11.7% -13.8% Monster 29% 24% 18% 22% 27% 27% % Change 13% -0.4% 1% 4% 10% 9% Timesjobs 10% 15% 14% 8% 11% 14% % Change -0.2% 11% 7% 4% 3% 7% Google 6% 0.9% 5% 29% 3% 6% % Change 4% -1.3% 3% 26% 0.5% 4% Yahoo 17% 0.6% 0.9% 3% 2% 4% % Change 11% -1.3% -7.1% 0.9% 0.8% 0.5% Rediff 1% 0.4% 14% 1% 1% 2% % Change -3.5% -2.1% 7% -2.8% -0.7% -1.5% Freshersworld 3% 0.4% 0.2% 1% 1% 2% % Change 2% -1.3% -0.4% -2.3% 0.2% 0.4% Indiatimes 1% 1% 2% 0.6% 7% 2% % Change 0.0% -0.3% 2% -1.2% 5% -0.4% Jobsahead 0.6% 0.9% 2% 1% 0.5% 1% % Change -6.0% -3.1% -1.1% -0.8% -5.4% -4.5% Jobs 0.6% 0.7% 0.3% 2% 0.7% 1% % Change -0.3% -2.4% -0.1% 2% 0.3% 0.0% Base: 7,087(CY), 8,097(PY)

84 India Online 2007

Table 27: Booking travel tickets

Website Yahoo NDTV Rediff Google Indiatimes ANU Yatra 10% 22% 17% 7% 13% 16% % Change 10% 22% 17% 7% 13% 16% Makemytrip 12% 20% 14% 8% 24% 16% % Change 4% 12% 7% -3.5% 13% 7% IRCTC 8% 16% 13% 8% 13% 14% % Change -17.5% -23.7% -26.4% -26.2% -43.3% -24.5% Google 12% 4% 5% 65% 5% 12% % Change 5% 0.5% 2% 44% 3% 8% Yahoo 44% 2% 6% 2% 5% 9% % Change 23% -7.4% -2.3% -1.5% 2% -0.1% Rediff 4% 2% 26% 2% 5% 5% % Change -2.0% -3.5% 15% -2.5% 0.5% -0.9% Indiatimes 1% 3% 2% 0.5% 12% 3% % Change -4.3% -1.4% -3.4% -5.0% 8% -1.4% Travel 0.5% 1% 4% 1% 3% 2% % Change -0.2% 0.1% 3% -0.2% 2% 1% Travelguru 0.4% 3% 4% 2% 4% 2% % Change -1.1% 3% 3% 1% 4% 2% Cleartrip 1% 4% 2% 2% 2% 2% % Change 1% 4% 2% 2% 2% 2% Base: 5,766(CY), 5,220(PY)

85 Online News & Events

Table 28: Online shopping (other than travel tickets)

Website Yahoo NDTV Rediff Google Indiatimes ANU Ebay 28% 36% 20% 18% 43% 32% % Change -6.8% -5.8% -8.6% -1.4% -3.1% -5.6% Rediff 15% 28% 54% 10% 23% 24% % Change -2.0% 0.6% -4.2% -14.1% 3% -4.3% Google 6% 3% 6% 59% 2% 9% % Change 5% 1% 5% 21% 1% 6% Yahoo 37% 1% 7% 2% 5% 8% % Change -2.4% -3.7% 5% -5.4% 2% 0.1% Indiatimes 2% 12% 8% 3% 16% 7% % Change -0.9% -3.0% 2% -3.8% -7.9% -5.0% Futurebazaar 6% 8% 2% 3% 7% 6% % Change 6% 8% 2% 3% 7% 6% Sify 1% 2% 2% 0.4% 1% 2% % Change 0.9% 1% 0.4% -0.6% -0.5% 0.4% Shopping 0.3% 0.3% 0.1% 1% 0.3% 2% % Change -0.1% -0.6% -0.6% 1% -1.7% 0.4% Indiaplaza 0.3% 3% 0.7% 0.0% 0.9% 1% % Change 0.1% 1% 0.1% 0.0% 0.5% 0.0% MSN 0.5% 0.6% 0.0% 0.1% 0.4% 0.9% % Change -0.3% -0.1% 0.0% -0.2% 0.4% 0.5% Base: 5,945(CY), 7,064(PY)

86 India Online 2007

Table 29: Online news

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 100% 0.0% 0.0% 0.0% 0.0% 14% % Change 0.0% 0.0% 0.0% 0.0% 0.0% 3% NDTV 0.0% 100% 0.0% 0.0% 0.0% 12% % Change 0.0% 0.0% 0.0% 0.0% 0.0% -1.9% Rediff 0.0% 0.0% 100% 0.0% 0.0% 10% % Change 0.0% 0.0% 0.0% 0.0% 0.0% -3.4% Google 0.0% 0.0% 0.0% 100% 0.0% 9% % Change 0.0% 0.0% 0.0% 0.0% 0.0% 2% Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 7% % Change 0.0% 0.0% 0.0% 0.0% 0.0% -9.8% Aajtak 0.0% 0.0% 0.0% 0.0% 0.0% 5% % Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.8% BBC 0.0% 0.0% 0.0% 0.0% 0.0% 5% % Change 0.0% 0.0% 0.0% 0.0% 0.0% 2% Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 3% % Change 0.0% 0.0% 0.0% 0.0% 0.0% -2.2% CNN 0.0% 0.0% 0.0% 0.0% 0.0% 3% % Change 0.0% 0.0% 0.0% 0.0% 0.0% 2% MSN 0.0% 0.0% 0.0% 0.0% 0.0% 3% % Change 0.0% 0.0% 0.0% 0.0% 0.0% -3.0% Base: 8,509(CY), 10,985(PY)

87 Online News & Events

Table 30: Financial news & info (rates, quotes, etc.)

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 10% 5% 3% 76% 5% 14% % Change 3% 0.5% -0.5% 20% -13.7% 3% Yahoo 56% 4% 6% 6% 5% 13% % Change -2.4% 0.6% 2% -7.0% -0.6% 2% Moneycontrol/CNBC 4% 16% 18% 7% 14% 12% % Change 0.5% -6.4% 9% 3% 3% 0.2% Rediff 6% 3% 33% 2% 7% 7% % Change 0.6% -3.7% -11.3% -1.1% 3% -2.5% ICICI Direct/ICICI Bank 4% 7% 5% 1% 8% 6% % Change 0.6% -3.1% -2.8% -1.8% 1% -2.9% NDTV/NDTVprofit 0.2% 22% 2% 0.7% 2% 4% % Change 0.2% 19% 2% 0.7% 1% 4% Indiatimes 2% 3% 4% 0.8% 32% 4% % Change 0.6% -1.0% -2.3% -0.2% 13% -1.7% Sharekhan 2% 4% 6% 0.2% 3% 4% % Change -2.5% 0.3% 0.9% -1.6% -0.8% -0.8% Economictimes 0.4% 6% 3% 0.3% 8% 4% % Change 0.0% 3% 1% -0.6% 3% 0.9% Stockmarket 0.4% 1% 0.1% 0.0% 0.8% 3% % Change 0.4% 1% 0.1% 0.0% 0.8% 3% Base: 5,441(CY), 5,964(PY)

88 India Online 2007

Table 31: Online share trading

Website Yahoo NDTV Rediff Google Indiatimes ANU ICICI Direct 31% 39% 40% 30% 45% 35% Sherkhan 22% 26% 29% 22% 17% 22% Indiabulls 13% 3% 4% 4% 4% 6% Kotaksecurities 0.0% 2% 4% 3% 6% 4% Religare 9% 2% 2% 2% 3% 4% 5Paisa 10% 2% 3% 0.0% 2% 3% BSE 5% 4% 0.2% 0.9% 2% 3% NSE 1% 2% 5% 0.0% 4% 3% Geojit 0.0% 0.7% 0.7% 12% 7% 2% hdfcsec 3% 6% 0.8% 0.5% 2% 2% Base: 1,166

89 Online News & Events

Table 32: Real estate info

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 16% 8% 7% 77% 12% 18% Yahoo 58% 4% 7% 3% 9% 15% Magicbricks 4% 18% 18% 5% 15% 13% 99acres 4% 18% 8% 4% 14% 10% Realestates 1% 14% 2% 1% 7% 9% Rediff 3% 6% 36% 1% 7% 7% Indiaproperty 3% 6% 5% 2% 4% 5% Property 3% 4% 5% 0.6% 2% 3% Indiatimes 0.1% 2% 2% 0.0% 20% 3% Sify 1% 2% 0.0% 0.0% 0.4% 1% Base: 4,605

90 India Online 2007

Table 33: Matrimonial search

Website Yahoo NDTV Rediff Google Indiatimes ANU Bharatmatrimony 23% 32% 27% 13% 31% 28% % Change 23% 31% 27% 13% 30% 27% Shaadi 20% 39% 27% 14% 38% 27% % Change -32.1% 18% -4.4% -15.4% 11% -4.8% Google 3% 0.6% 2% 54% 2% 7% % Change 2% 0.5% 2% 54% 2% 7% Yahoo 31% 0.6% 0.8% 2% 3% 6% % Change 18% -1.5% -7.0% 0.4% 0.5% 3% Jeevansaathi 4% 4% 4% 6% 5% 5% % Change 3% 3% 3% 6% 4% 5% Matrimony 3% 4% 0.7% 4% 2% 4% % Change 3% 4% 0.7% 4% 2% 4% Rediff 2% 2% 26% 1% 2% 4% % Change -2.0% 0.0% 18% -5.7% -0.1% 0.2% Tamilmatrimony 3% 5% 3% 0.9% 0.5% 3% % Change 3% 5% 3% 0.9% 0.5% 3% Simplymarry 0.6% 3% 1% 0.7% 2% 3% % Change 0.6% 3% 1% 0.7% 2% 3% Matrimonial 3% 1% 0.9% 1% 0.9% 1% % Change 2% -0.5% -1.1% -4.9% -0.6% -0.7% Base: 5,408(CY), 5,067(PY)

91 Online News & Events

Table 34: Dating/friendship search

Website Yahoo NDTV Rediff Google Indiatimes ANU Orkut 27% 36% 24% 28% 39% 32% % Change 23% 33% 19% 25% 32% 28% Yahoo 54% 21% 15% 9% 18% 24% % Change 11% -15.0% -26.6% -30.4% -10.2% -10.8% Google 3% 5% 7% 51% 5% 9% % Change -0.5% 2% 4% 38% 3% 5% Rediff 4% 5% 34% 3% 4% 7% % Change -3.4% -5.5% 20% -12.5% -4.1% -3.9% Fropper 2% 5% 2% 2% 3% 3% % Change -4.7% -3.9% -4.5% -1.9% -1.9% -3.6% Date 1% 2% 2% 1% 2% 2% % Change -1.6% -0.4% -0.5% 0.6% 0.7% -0.3% Indiatimes 0.0% 2% 1% 1% 11% 2% % Change -5.0% -3.7% -5.0% -3.6% 2% -4.6% Friendfinder 0.4% 4% 0.6% 0.3% 1% 2% % Change -3.8% -1.5% -0.9% -2.5% -1.7% -1.7% Hi5 2% 1% 2% 1% 3% 2% % Change -0.6% -0.9% -2.5% -3.6% 0.5% -1.8% Adultfriendfinder 0.8% 2% 0.9% 0.7% 3% 2% % Change -4.2% -1.0% 0.0% -0.5% 0.2% -0.5% Base: 5,566(CY), 4,538(PY)

92 India Online 2007

Table 35: Social networking/communities

Website Yahoo NDTV Rediff Google Indiatimes ANU Orkut 44% 58% 73% 91% 68% 60% Yahoo 49% 16% 15% 3% 16% 18% MSN 0.6% 3% 0.3% 0.6% 0.5% 2% Friends 0.1% 0.5% 0.0% 0.0% 0.1% 1% Hi5 1% 2% 0.2% 0.3% 0.5% 0.9% Communities 0.0% 0.6% 0.4% 0.6% 0.6% 0.8% Myspace 0.3% 3% 0.0% 0.0% 0.0% 0.6% Fropper 0.6% 0.3% 0.5% 0.3% 0.1% 0.4% Bharatstudent 0.0% 0.4% 2% 0.4% 0.1% 0.4% Tagged 0.0% 0.7% 0.6% 0.0% 0.0% 0.3% Base: 4,316

93 Online News & Events

Table 36: Online gaming

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 51% 17% 16% 6% 22% 20% % Change -9.4% -15.3% -12.0% -19.6% -5.9% -11.4% Zapak 10% 21% 11% 11% 20% 15% % Change 10% 21% 11% 11% 20% 15% Google 6% 3% 7% 55% 7% 10% % Change 2% 0.1% 2% 5% -12.2% -0.1% Games 3% 8% 4% 4% 4% 6% % Change -5.9% 3% 2% -4.5% -1.7% -2.1% Rediff 3% 1% 28% 0.2% 3% 4% % Change 0.1% -2.1% -10.6% -1.0% 0.5% -3.3% Miniclip 2% 5% 4% 3% 1% 3% % Change 0.1% 0.6% 0.9% 0.3% -0.3% 0.1% Contest2Win 0.8% 3% 4% 3% 3% 3% % Change 0.1% 2% 3% 1% 2% 2% Indiagames 4% 5% 1% 2% 4% 3% % Change 4% 5% 1% 2% 4% 3% MSN 0.9% 2% 0.3% 0.1% 2% 2% % Change -0.5% -1.1% -1.2% -0.1% 1% -0.5% Onlinegames 0.3% 2% 0.9% 2% 0.7% 2% % Change 0.1% 1% 0.4% 1% 0.4% 1% Base: 5,827(CY), 5,809(PY)

94 India Online 2007

Table 37: Download mobile content

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 43% 12% 11% 8% 10% 15% % Change -17.9% -6.9% -1.7% -7.2% -1.6% -6.0% Rediff 7% 12% 46% 5% 12% 13% % Change -7.6% -14.4% -15.5% -6.7% -0.2% -10.3% Google 8% 5% 3% 59% 5% 10% % Change -0.1% 0.8% -3.8% 6% -10.3% -0.1% Nokia 5% 11% 3% 4% 10% 9% % Change 4% 8% 2% 3% 7% 6% Indiatimes 6% 9% 5% 5% 22% 7% % Change -0.3% -11.6% -1.0% -2.6% -10.5% -7.4% Mobile9 2% 2% 3% 3% 4% 3% % Change 2% 2% 3% 3% 4% 3% Airtel 2% 4% 2% 0.9% 1% 3% % Change 2% -2.1% 2% 0.8% 0.6% 0.5% Hutch 1% 5% 2% 0.9% 4% 3% % Change 0.6% 4% 1% 0.8% 3% 2% Ringtones 1% 1% 4% 0.3% 3% 2% % Change 0.7% -0.5% 4% -0.2% -1.1% -0.2% Funmaza 2% 2% 3% 0.3% 3% 2% % Change 2% 1% 2% 0.1% 2% 0.8% Base: 5,524(CY), 5,612(PY)

95 Online News & Events

Table 38: Preferred instant messaging applications

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 81% 67% 50% 37% 66% 62% Google Talk 8% 11% 11% 53% 12% 15% Rediffbol 5% 8% 31% 4% 9% 10% MSN 1% 7% 4% 2% 5% 6% Orkut 2% 1% 1% 2% 1% 2% Meebo 0.5% 2% 0.7% 1% 0.2% 1% Skype 0.8% 2% 0.5% 0.1% 0.5% 0.7% Indiatimes 0.0% 0.2% 0.1% 0.0% 5% 0.5% AIM 0.0% 0.7% 1% 0.2% 0.2% 0.3% Others 0.4% 1% 0.3% 1% 2% 3% Base: 6,533

96 India Online 2007

Table 39: Download music

Website Yahoo NDTV Rediff Google Indiatimes ANU 16% 30% 19% 11% 21% 21% % Change 7% 4% 5% 1% 5% 5% Yahoo 41% 6% 5% 4% 8% 11% % Change -16.5% -1.0% -4.8% -8.1% 0.5% -3.3% Google 5% 2% 3% 52% 2% 8% % Change 3% -1.3% 0.8% 12% -13.1% 0.2% Cooltoad 3% 5% 6% 4% 4% 4% % Change 1% -0.8% 0.7% -1.4% -1.7% -1.3% Musicindiaonline 2% 6% 3% 1% 3% 5% % Change -0.1% 2% 0.8% -1.1% -1.3% -0.3% Music 1% 3% 1% 2% 5% 3% % Change -0.3% 1% 0.5% 1% 5% 0.7% Mp3 2% 3% 2% 2% 4% 3% % Change -2.4% -0.3% -1.1% 0.9% 1% -0.5% Rediff 2% 1% 25% 1% 3% 3% % Change -0.9% -2.1% -13.2% -0.7% 0.4% -3.6% Youtube 5% 2% 0.9% 2% 5% 2% % Change 5% 2% 0.9% 2% 5% 2% Tamilsongs 1% 2% 0.3% 1% 0.1% 2% % Change 1% 2% 0.2% 0.8% 0.1% 1% Base: 6,211(CY), 6,657(PY)

97 Online News & Events

Table 40: Sports content

Website Yahoo NDTV Rediff Google Indiatimes ANU Espnstarsports 11% 37% 17% 17% 31% 28% % Change 11% 37% 17% 17% 31% 28% Yahoo 59% 4% 4% 6% 6% 13% % Change -13.3% -1.2% 0.0% -8.6% 3% -0.4% Cricinfo 5% 19% 19% 5% 11% 13% % Change 3% 7% 10% 1% 5% 5% Google 7% 2% 3% 56% 3% 9% % Change 5% 1% 2% 2% -10.3% 2% Rediff 4% 6% 43% 4% 5% 9% % Change -1.1% -0.7% -15.4% -0.6% -3.3% -3.9% Sports 2% 2% 0.9% 3% 3% 3% % Change -0.1% -4.3% -0.3% 0.6% 0.0% 0.2% Indiatimes 0.4% 1% 3% 0.6% 22% 3% % Change -1.8% -0.4% 2% -0.9% -7.1% -3.5% NDTV 0.5% 14% 0.3% 0.3% 2% 3% % Change 0.2% -8.1% -0.4% -0.7% 2% -1.4% Sify 2% 1% 2% 0.4% 3% 2% % Change 2% -2.5% 0.2% -2.7% 1% -2.3% Cricketnext 2% 5% 0.8% 1% 0.9% 2% % Change 1% 3% -0.3% 0.6% -1.4% -0.8% Base: 6,206(CY), 7,420(PY)

98 India Online 2007

Table 41: Cinema content

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 46% 6% 11% 2% 7% 12% % Change -10.0% -4.6% 5% -12.5% 2% -1.5% Google 8% 2% 4% 61% 4% 10% % Change 4% 0.7% 2% 20% -13.8% 2% Rediff 2% 3% 35% 0.6% 4% 5% % Change -0.7% -7.9% -12.8% -7.0% -1.3% -4.9% Bollywood 4% 4% 2% 0.9% 8% 5% % Change 3% 0.1% -3.0% 0.7% 4% 0.3% PVR Cinemas 3% 11% 4% 6% 7% 5% % Change 2% -0.3% -0.2% 5% -0.1% 0.5% Indiafm 3% 6% 6% 2% 5% 4% % Change 2% -2.5% 3% 0.2% -1.5% -1.6% Indiatimes 2% 7% 2% 2% 18% 4% % Change -1.9% 1% -1.5% -0.5% -4.3% -3.5% Movies 1% 3% 0.9% 2% 2% 3% % Change -2.3% 2% -0.4% 2% 1% 2% Cinema 2% 6% 1% 1% 2% 3% % Change -0.8% 3% 0.2% -1.9% -1.6% -0.8% Santabanta 3% 4% 2% 0.9% 7% 3% % Change 2% -0.6% 0.8% -0.5% 4% 0.2% Base: 5,727(CY), 5,531(PY)

99 Online News & Events

Table 42: Most used local language websites (other than English)

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 7% 9% 4% 58% 18% 13% Yahoo 41% 0.7% 2% 7% 8% 9% Malayalamanorama 5% 4% 6% 4% 5% 8% Eeandu 0.1% 8% 5% 4% 6% 7% Thinamalar 4% 9% 0.0% 3% 0.0% 6% Webduniya 0.0% 0.9% 7% 2% 8% 4% Webulagam 7% 4% 0.5% 2% 0.9% 3% Marathiworld 2% 6% 9% 0.2% 8% 3% Keralakaumudi 13% 0.0% 0.1% 0.0% 0.0% 3% Jagran 0.1% 3% 3% 0.0% 2% 3% Base: 1,095

100 India Online 2007

Table 43: Preferred blog sites

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 17% 22% 17% 60% 23% 22% Yahoo 44% 6% 9% 11% 15% 20% Blogspot 3% 16% 13% 5% 10% 11% Rediff 1% 9% 37% 5% 8% 11% Blogger 8% 13% 5% 7% 14% 10% Ibibo 8% 10% 7% 5% 19% 9% Tagged 0.0% 0.2% 0.0% 0.0% 0.0% 3% Hi5 0.9% 8% 0.1% 2% 0.1% 2% Indiatimes 0.2% 2% 3% 1% 9% 2% Youtube 11% 0.2% 0.4% 0.0% 0.2% 2% Base: 1,476

101 Online News & Events

Table 44: Preferred astrology website

Website Yahoo NDTV Rediff Google Indiatimes ANU Yahoo 63% 15% 15% 7% 12% 22% Astrology 11% 19% 8% 11% 13% 17% Google 6% 4% 5% 68% 6% 12% Rediff 4% 11% 45% 4% 10% 10% Indiatimes astrospeak 2% 11% 10% 3% 34% 8% Sarafreder 0.4% 2% 0.2% 0.7% 2% 3% Sify 2% 3% 2% 0.2% 0.9% 3% MSN 1% 2% 2% 0.5% 3% 3% Astrolife 0.7% 3% 4% 0.2% 0.8% 2% Horoscope 0.5% 0.8% 0.1% 0.4% 2% 2% Base: 5,269

102 India Online 2007

Table 45: Preferred online learning / education website

Website Yahoo NDTV Rediff Google Indiatimes ANU Google 35.3% 26.5% 30.1% 73.8% 33.0% 33.6% Yahoo 40.0% 5.2% 6.0% 1.9% 3.4% 11.3% Wikipedia 1.8% 8.3% 4.6% 5.9% 6.7% 5.6% Rediff 1.7% 2.4% 31.5% 2.0% 2.2% 4.6% Education 1.5% 5.2% 0.2% 0.6% 4.5% 2.8% Indiatimes 0.1% 1.6% 1.9% 0.1% 11.5% 1.5% W3schools 0.4% 1.7% 1.5% 1.3% 1.8% 1.3% IGNOU 0.8% 2.1% 0.6% 0.2% 1.9% 1.3% MSN 0.8% 1.9% 0.9% 0.5% 0.5% 1.2% CBSE 1.0% 0.3% 0.1% 0.0% 0.9% 1.2% Base: 5,360

103 Online News & Events

Most Used Offline Media Brands

Table 46: Favorite TV channels

TV Channel Yahoo NDTV Rediff Google Indiatimes ANU Star Plus 13% 12% 14% 8% 17% 12% % Change 7% 6% 2% 3% 6% 2% Discovery 10% 5% 7% 9% 8% 8% % Change 2% 1% 2% 2% -0.8% 0.7% NDTV 3% 18% 4% 3% 4% 6% % Change -0.4% 2% 0.3% 0.0% -0.2% 0.2% Aajtak 2% 4% 5% 3% 6% 5% % Change -1.2% -0.8% 1% -0.4% 2% 0.3% Sun TV 5% 5% 6% 5% 2% 5% % Change 0.1% -0.4% 3% 1% 0.8% 0.5% HBO 3% 4% 3% 7% 7% 4% % Change -0.4% 1% 0.3% 4% 3% 0.6% Sony 6% 3% 2% 2% 5% 4% % Change 2% 0.4% -3.5% -3.0% -0.3% -1.3% Star Movies 4% 4% 3% 2% 3% 3% % Change 0.0% 2% 0.7% -5.7% -0.7% 0.1% Zee TV 3% 2% 4% 3% 3% 3% % Change -1.5% 0.5% 0.0% 2% -2.9% -0.3% M TV 4% 3% 2% 5% 3% 3% % Change -0.9% 0.9% 0.6% -1.3% 2% 0.5% Base: 7,691(CY), 9,918(PY)

104 India Online 2007

Table 47: Favorite newspapers

Newspaper Yahoo NDTV Rediff Google Indiatimes ANU The Times of India 30% 44% 35% 36% 55% 35% % Change 2% 2% 0.4% 1% -4.2% -2.6% The Hindu 21% 23% 15% 23% 9% 20% % Change 0.1% 6% 4% 9% 5% 5% The Hindustan Times 5% 6% 5% 7% 7% 6% % Change -1.9% 1% -2.0% -6.4% -0.3% -2.0% Deccan Chronicle 5% 2% 2% 5% 0.8% 4% % Change 4% -0.5% 2% 4% 0.6% 3% Indian Express 6% 2% 2% 1% 2% 3% % Change 3% -2.6% -2.6% -0.5% -0.3% -0.3% Eenadu 1% 2% 3% 3% 0.4% 3% % Change -1.8% 0.4% 1% -1.6% 0.1% 0.8% The Telegraph 2% 3% 4% 2% 3% 3% % Change 0.1% 0.7% 2% -0.8% 1% 0.4% The Economic Times 2% 1% 3% 2% 1% 2% % Change 0.2% -1.1% 2% 0.6% -0.3% 0.5% Dainik Bhaskar 3% 1% 2% 2% 5% 2% % Change -2.2% 0.5% -0.9% 1% 4% -0.5% Malyalam Manorama 1% 0.0% 2% 2% 0.0% 2% % Change -0.8% -0.2% 0.2% 2% -1.8% -0.4% Base: 7,732(CY), 9,409(PY)

105 Online News & Events

Table 48: Favorite magazines

Magazine Yahoo NDTV Rediff Google Indiatimes ANU India Today 19% 26% 26% 21% 31% 24% % Change -3.6% 0.6% -5.0% -7.3% 0.6% -5.3% Reader's Digest 8% 8% 6% 7% 6% 7% % Change -4.1% 0.6% -3.7% 2% 2% -0.5% The Week 7% 6% 4% 8% 3% 6% % Change 2% -0.2% -0.3% -0.2% -1.2% 1% Sports Star 2% 9% 6% 6% 2% 5% % Change 1% 5% 2% 4% 2% 2% Outlook 3% 8% 5% 3% 5% 4% % Change -3.2% -6.3% 0.6% 0.6% -2.0% -2.2% Femina 4% 3% 3% 3% 5% 3% % Change -1.7% -1.2% -0.2% 0.2% -2.1% -1.5% Film Fare 5% 2% 3% 2% 3% 3% % Change 3% 1% 1% -4.1% 2% 1% Digit 4% 1% 3% 2% 5% 3% % Change 2% -0.6% 1% -0.2% -1.5% -0.4% Business World 0.6% 3% 4% 3% 3% 3% % Change -0.5% 0.1% 3% -0.4% 1% 0.8% Women's Era 4% 3% 0.7% 2% 1% 2% % Change 3% 2% -0.7% -2.9% -0.9% 0.7% Base: 6,725(CY), 8,675(PY)

106 India Online 2007

Table 49: Favorite radio channels

Radio Channel Yahoo NDTV Rediff Google Indiatimes ANU Radio Mirchi 32% 43% 39% 27% 40% 38% % Change 1% 13% 11% 5% 7% 11% Red FM 11% 9% 17% 12% 10% 11% % Change 5% 2% 9% 3% 2% 4% AIR 13% 8% 12% 13% 11% 11% % Change -0.4% -1.2% -2.4% -0.5% -0.3% -3.3% Radio City 12% 12% 9% 16% 14% 11% % Change 3% -0.1% -1.0% 2% -3.2% -1.7% Suryan FM 9% 8% 2% 7% 1% 7% % Change 6% 4% 1% 2% 1% 4% Big FM 4% 5% 4% 5% 7% 6% % Change 4% 5% 4% 5% 7% 6% AIR FM GOLD 6% 5% 5% 6% 1% 5% % Change -25.5% -25.9% -23.7% -25.9% -22.7% -23.7% AIR FM RAINBOW 6% 2% 4% 6% 4% 4% % Change 5% -0.3% 2% 5% 3% 2% Fever FM 1% 3% 2% 2% 6% 3% % Change 1% 3% 2% 2% 6% 3% World Space 0.5% 2% 0.8% 0.6% 2% 2% % Change 0.3% 2% 0.4% 0.4% 1% 0.8% Base: 5,213(CY), 8,071(PY)

107 Online News & Events

Offline Brands Recalled

Table 50: TOM recall for brands

TOM Brand Yahoo NDTV Rediff Google Indiatimes ANU Sony 7% 12% 8% 5% 9% 8% % Change 1% 5% 1% -0.8% 4% 2% Nokia 8% 7% 8% 7% 8% 7% % Change 3% 3% 3% 1% 3% 2% Tata 5% 4% 6% 6% 7% 5% % Change -3.3% -2.7% -0.9% -4.1% -1.5% -2.2% LG 6% 3% 4% 5% 4% 4% % Change 2% -1.1% 0.6% 0.6% 0.3% 0.6% Colgate 3% 3% 3% 2% 5% 3% % Change 2% -0.2% -0.2% 0.4% 1% 0.9% Reliance 3% 2% 4% 2% 4% 3% % Change 1% -1.4% -0.9% 1% -1.1% -0.1% HLL 2% 4% 3% 1% 2% 3% % Change 0.5% 2% 1% 0.2% 0.2% 2% Nike 3% 3% 2% 4% 2% 2% % Change 0.6% -2.3% 0.0% -2.8% 0.7% -0.5% Samsung 3% 3% 2% 1% 3% 2% % Change -1.1% 0.5% -0.2% -1.8% 0.2% -0.2% Pepsi 0.7% 3% 2% 4% 2% 2% % Change -1.0% -2.7% 0.2% 2% -1.6% -0.8% Base: 8,301(CY), 10,941(PY)

108

Segment Wise Detailed Tables

109

Table 1: Gender breakup

Gender Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Male 78% 83% 80% 81% 86% 83% Female 22% 17% 20% 19% 14% 17%

Table 2: Age group distribution

Age Group Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 13-18 yrs 16% 8% 6% 15% 7% 9% 19-24 yrs 37% 22% 25% 44% 32% 31% 25-35 yrs 28% 43% 41% 31% 36% 37% 36-45 yrs 9% 18% 16% 6% 13% 13% 46-55 yrs 6% 7% 9% 3% 7% 6% Above 55 yrs 3% 2% 4% 1% 5% 3%

110

Table 3: City class - by population size

City Class Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Up to 1 Lakh 11% 8% 11% 13% 11% 11% 1-5 Lakhs 14% 15% 16% 13% 15% 15% 5-10 Lakhs 33% 20% 25% 32% 21% 28% Above 10 Lakhs 43% 58% 49% 43% 53% 47%

Table 4: City class - by market size

City Class Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Metro 36% 52% 40% 36% 44% 40% Urban uptowns 15% 11% 13% 11% 14% 14% Emerging Towns 16% 11% 14% 18% 11% 15% Others 34% 26% 33% 35% 32% 31%

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Table 5: City wise distribution

Cities Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Delhi 9% 15% 12% 11% 17% 12% Mumbai 8% 10% 15% 11% 15% 10% Bangalore 6% 12% 7% 7% 9% 7% Hyderabad 7% 5% 5% 6% 4% 6% Chennai 5% 8% 4% 4% 0.6% 5% Kolkata 3% 5% 3% 3% 4% 3% Pune 2% 3% 4% 2% 4% 3% Ahmadabad 2% 2% 1% 0.7% 2% 1% Lucknow 1% 1% 1% 0.8% 1% 1% Coimbatore 2% 0.9% 1% 1% 0.3% 1% Visakhapatanam 1% 0.8% 0.8% 2% 0.5% 0.9% Nagpur 0.5% 0.6% 1% 1% 1% 0.8% Indore 1% 0.6% 1% 0.7% 1% 0.8% Jaipur 0.9% 0.9% 0.9% 0.2% 0.5% 0.7% Thiruvanathapuram 1% 0.2% 0.2% 1% 1% 0.7% Chandigarh 1% 0.4% 0.4% 1% 0.2% 0.6% Surat 1% 0.4% 0.5% 0.3% 1% 0.6% Vadodara 0.5% 0.8% 0.7% 0.2% 1% 0.6% Bhopal 0.8% 0.3% 0.4% 0.8% 0.6% 0.6% Patna 0.4% 0.6% 0.6% 0.5% 0.6% 0.6% Kochi 0.6% 0.6% 0.4% 0.7% 0.0% 0.6% Faridabad 0.3% 0.6% 0.5% 0.3% 1% 0.5% Ludhiana 0.5% 0.8% 0.6% 0.3% 0.5% 0.5% Bhubaneswar 0.5% 0.7% 0.6% 0.8% 0.8% 0.5% Vijayavada 0.3% 0.3% 0.4% 0.5% 0.2% 0.5% Madurai 0.6% 0.3% 0.2% 0.3% 0.0% 0.4% Nashik 0.3% 0.2% 0.6% 0.2% 0.3% 0.4% Mysore 1% 0.4% 0.4% 0.5% 0.8% 0.4% Dehradun 0.4% 0.5% 0.5% 0.2% 0.5% 0.4% kanpur 0.3% 0.0% 0.3% 0.3% 0.2% 0.3% Allahabad 0.4% 0.0% 0.2% 0.3% 0.3% 0.3% Cuttack 0.2% 0.1% 0.6% 0.7% 0.3% 0.3% Agra 0.0% 0.7% 0.4% 0.5% 0.5% 0.3% Amritsar 0.4% 0.3% 0.1% 0.2% 0.5% 0.3% Goa 0.1% 0.3% 0.4% 0.3% 0.5% 0.3% 0.1% 0.3% 0.3% 0.3% 0.2% 0.3% Rajkot 0.1% 0.2% 0.2% 0.0% 0.2% 0.3% Tiruchirapalli 0.3% 0.3% 0.4% 0.2% 0.0% 0.3% Mangalore 0.4% 0.3% 0.4% 0.3% 0.0% 0.3% Aurangabad 0.1% 0.1% 0.2% 0.0% 0.0% 0.2% Guwahati 0.1% 0.5% 0.4% 0.2% 0.5% 0.2% Ranchi 0.5% 0.1% 0.3% 0.7% 0.2% 0.2% Jabalpur 0.3% 0.3% 0.1% 0.2% 0.3% 0.2% Raipur 0.1% 0.2% 0.1% 0.0% 0.2% 0.2% Varanasi 0.2% 0.1% 0.1% 0.5% 0.3% 0.2% Jodhpur 0.3% 0.1% 0.1% 0.0% 0.2% 0.1% Assansol 0.0% 0.1% 0.3% 0.0% 0.0% 0.1%

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Cities Yahoo NDTV Rediff Google Indiatimes ANU Dhanbad 0.1% 0.0% 0.1% 0.2% 0.0% 0.1% Solapur 0.2% 0.0% 0.1% 0.2% 0.2% 0.1% Others from North India 10% 5% 6% 10% 9% 8% Others from South India 17% 12% 11% 16% 6% 15% Others from East India 7% 4% 7% 6% 6% 5% Others from West India 5% 5% 7% 6% 7% 6%

Table 6: Region-wise break-ups

Region Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 North 19% 21% 21% 22% 26% 21% East 10% 12% 12% 13% 12% 11% South 49% 46% 37% 43% 26% 43% West 22% 22% 31% 22% 35% 25%

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Table 7: Preferred language of reading

Language Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 English 39% 56% 49% 44% 53% 45% Hindi 16% 12% 14% 15% 22% 16% Telugu 6% 5% 6% 7% 1% 7% Tamil 9% 8% 4% 5% 1% 7% Malayalam 6% 1% 2% 6% 2% 5% Marathi 5% 3% 6% 4% 5% 4% Kannada 5% 4% 5% 4% 3% 4% Gujarati 4% 2% 3% 0.9% 4% 3% Bengali 2% 5% 3% 2% 3% 3% Oriya 2% 0.7% 2% 6% 2% 2% Punjabi 2% 0.9% 1% 1% 0.9% 1% Urdu 1% 0.6% 0.6% 0.7% 1% 1% Awadhi 0.6% 0.6% 0.4% 0.6% 0.4% 0.6% Assamese 0.2% 0.5% 0.5% 0.5% 0.4% 0.5% Marwari 0.6% 0.7% 0.6% 0.1% 0.4% 0.4% Konkani 0.3% 0.2% 0.7% 0.7% 0.0% 0.3% Sindhi 0.8% 0.1% 0.1% 0.5% 0.2% 0.3% Bhojpuri 0.0% 0.2% 0.4% 0.5% 0.3% 0.2% Chhattisgarhi 0.3% 0.0% 0.0% 0.0% 0.1% 0.1% Haryanvi 0.0% 0.0% 0.2% 0.4% 0.0% 0.1% Kashmiri 0.0% 0.0% 0.2% 0.1% 0.3% 0.1% Maithili 0.1% 0.1% 0.1% 0.4% 0.0% 0.1% Sanskrit 0.0% 0.0% 0.0% 0.7% 0.0% 0.1% Tulu 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% Manipuri 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Dogri 0.0% 0.0% 0.1% 0.2% 0.0% 0.0% Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Magahi 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Nepali 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Santhali 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Others 0.3% 0.1% 0.3% 0.7% 0.4% 0.4%

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Table 8: Socio economic classification

SEC Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 SEC A 21% 37% 32% 25% 32% 28% SEC B 31% 32% 34% 26% 33% 32% SEC C 26% 18% 20% 26% 17% 22% SEC D 15% 9% 9% 13% 12% 13% SEC E 7% 4% 5% 10% 5% 6%

Table 9: Highest educational qualification

Education Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Up to SSC/HSC 16% 10% 8% 14% 10% 12% College but not Graduate 27% 18% 18% 25% 24% 22% Graduate & above - general stream 38% 39% 43% 32% 36% 38% Graduate & above - professional stream 20% 34% 32% 29% 31% 28%

Table 10: Occupational break up

Occupation Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Unemployed 51% 26% 26% 47% 36% 36% Employed 50% 74% 74% 53% 64% 64%

115

Table 11: Function / field of occupation

Functions Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 742 635 507 454 379 5,337 IT/Software 13% 21% 18% 23% 18% 21% Marketing/Sales 18% 15% 15% 14% 11% 14% Manufacturing 11% 13% 11% 8% 14% 12% Administration 10% 8% 13% 6% 11% 10% Finance 13% 13% 10% 7% 12% 10% Consultancy 5% 4% 5% 4% 7% 6% Academics 6% 4% 5% 4% 2% 4% Advertising/PR/Media 4% 3% 3% 5% 5% 3% HR 2% 4% 2% 4% 3% 3% Others 21% 16% 18% 27% 18% 18%

Table 12: Head of the household

Head Of The HH Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Head of the household 39% 56% 54% 38% 50% 48% Not head of the household 62% 45% 46% 62% 50% 52%

Table 13: Monthly family income

Income Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,018 871 696 622 520 7,323 Up to 5K 13% 6% 10% 14% 7% 11% 5-10K 23% 17% 22% 22% 19% 23% 10-20K 30% 26% 25% 30% 26% 26% 20-30K 12% 18% 14% 11% 17% 15% 30-50K 9% 15% 15% 7% 14% 12% 50-75K 3% 7% 5% 4% 4% 5% 75-100K 4% 4% 4% 4% 4% 4% Above 100K 6% 8% 6% 8% 9% 6%

116

Table 14: Most expensive vehicle owned by the household

Vehicle Owned Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Bi-Cycle 8% 2% 6% 10% 4% 6% Motor-Cycle/Scooter 45% 42% 42% 35% 38% 42% Small Car (Up to Rs.4 lakhs) 18% 25% 20% 19% 24% 20% Mid-Size Car (Rs.4 to 8 lakhs) 9% 11% 11% 7% 11% 10% Premium/Luxury Car (Above Rs. 8 lakhs) 2% 2% 2% 2% 2% 2% Others 1% 0.6% 2% 2% 1% 1% Don't own a vehicle 18% 17% 17% 26% 20% 19%

Table 15: Ownership of credit cards (individually)

Credit Card Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Single Card 18% 21% 21% 15% 23% 19% Multiple Cards 12% 24% 20% 13% 19% 17% No Credit Card 70% 55% 58% 73% 59% 64%

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Table 16: Household asset ownership

Asset Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Color TV 92% 97% 93% 89% 92% 93% Mobile Phone 89% 94% 90% 88% 93% 90% Bank Account 84% 86% 86% 77% 89% 84% Fridge 77% 84% 79% 72% 81% 78% Cable TV connection/DTH 74% 78% 74% 68% 78% 74% Computer/Laptop 72% 72% 69% 66% 73% 71% Camera 67% 71% 70% 60% 72% 67% Landline Phone 67% 69% 65% 58% 66% 65% Life Insurance 63% 71% 69% 54% 67% 63% Home 59% 61% 58% 58% 64% 59% Washing Machine 59% 65% 61% 53% 64% 59% Music System/DVD/MP3 54% 64% 55% 49% 63% 58% Debit Card 49% 66% 59% 51% 62% 58% Credit Card 33% 49% 44% 32% 43% 39% Fixed Deposits 36% 43% 39% 30% 43% 37% Medical Insurance/CGHS 31% 42% 38% 29% 42% 36% Air Conditioner 26% 31% 27% 24% 31% 26% Microwave 25% 34% 27% 21% 34% 26% Mutual Funds 18% 34% 26% 16% 30% 24% Demat Account 19% 29% 28% 15% 26% 23% Share of Companies 19% 27% 25% 15% 27% 22% Video Camera 19% 21% 20% 19% 26% 21% IPod 12% 14% 9% 11% 15% 12% Chit Fund Deposits 11% 7% 5% 8% 5% 7%

118

Table 17: Current loan liabilities

Loan Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Home Loan 43% 42% 42% 46% 45% 43% Personal Loan 24% 26% 22% 15% 23% 22% Car Loan 12% 16% 15% 13% 14% 13% Two - wheeler Loan 14% 13% 12% 13% 11% 13% Education Loan 13% 8% 8% 11% 8% 9% Business Loan 4% 3% 3% 4% 4% 4% Consumer Durables 4% 4% 4% 3% 2% 3% Other 0.0% 0.0% 0.3% 0.1% 0.0% 0.1% None of Above 8% 6% 11% 10% 8% 8%

Table 18: Years of experience in using internet

Experience Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Less Than 6 Months 7% 3% 6% 8% 3% 7% 6 Months-1 year 11% 6% 8% 9% 5% 9% 1-2 years 21% 12% 13% 17% 13% 14% 2-5 years 25% 26% 25% 30% 29% 26% 5-6 years 11% 14% 14% 10% 16% 13% 6 years and above 26% 38% 35% 26% 35% 31%

Table 19: Place of accessing internet

Place Of Access Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Home 67% 64% 60% 59% 63% 63% Place of work (office / school / college) 73% 83% 83% 81% 81% 80% Cyber cafe 51% 44% 46% 50% 51% 48% In transit (while traveling) 6% 8% 9% 8% 9% 8%

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Table 20: Type of internet connection at home

Connection Type Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 744 637 508 455 380 5,352 24 Hrs Broadband 31% 38% 35% 31% 38% 35% Broadband Dial Up 24% 31% 25% 27% 23% 26% Regular Dial Up 14% 14% 17% 16% 11% 15% Cable 15% 6% 10% 8% 13% 9% Mobile Connection 6% 3% 5% 8% 8% 6% Wi Fi Connection 1% 2% 0.8% 2% 2% 1% Lease/Dedicated line 0.3% 0.5% 0.6% 0.0% 0.6% 0.5% Others 2% 1% 0.6% 3% 2% 2% Don't Know 6% 5% 5% 6% 4% 5%

Table 21: Type of internet connection at office

Connection Type Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 948 811 648 579 484 6,817 24 Hrs Broadband 31% 36% 33% 31% 34% 34% Broadband Dial Up 21% 22% 26% 21% 22% 22% Lease/Dedicated line 3% 13% 8% 7% 10% 9% Regular Dial Up 9% 5% 5% 5% 5% 6% Cable 6% 5% 7% 9% 4% 6% Wi Fi Connection 5% 2% 2% 5% 4% 3% Mobile Connection 3% 0.7% 2% 0.9% 2% 2% Others 0.7% 2% 2% 2% 1% 2% Don't Know 23% 16% 14% 19% 18% 17%

120

Table 22: Service provider subscribed to at home

Service Provider Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 744 637 508 455 380 5,352 BSNL/Sancharnet 38% 35% 36% 32% 32% 35% Airtel/Bharti 15% 20% 15% 17% 23% 18% VSNL / Tata 11% 10% 10% 9% 7% 10% Local Cable Operator 10% 9% 9% 8% 11% 9% Sify 5% 7% 6% 8% 6% 6% MTNL 4% 6% 7% 6% 8% 5% Reliance 2% 6% 7% 6% 5% 5% Spectranet 0.0% 0.1% 0.4% 0.3% 0.0% 0.2% Others 11% 6% 6% 8% 7% 8% Don't Know 6% 2% 4% 5% 4% 4%

Table 23: Service provider subscribed to at office

Service Provider Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 948 811 648 579 484 6,817 BSNL/Sancharnet 33% 24% 29% 26% 24% 27% Airtel/Bharti 13% 21% 15% 13% 15% 16% VSNL / Tata 7% 13% 14% 8% 10% 12% Reliance 5% 6% 6% 5% 5% 5% Sify 2% 5% 4% 6% 5% 5% Local Cable Operator 4% 3% 5% 5% 6% 4% MTNL 4% 4% 6% 4% 5% 4% Spectranet 0.4% 0.5% 0.4% 0.2% 0.7% 0.4% Others 8% 7% 7% 9% 8% 8% Don't Know 23% 17% 14% 24% 21% 19%

121

Table 24: Frequency of accessing internet from home

Frequency Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 722 618 493 441 369 5,192 Over 5 times a Day 24% 25% 23% 28% 28% 28% 2-5 times a Day 32% 25% 30% 24% 29% 28% Once Daily 32% 36% 33% 33% 31% 31% Once In 2-3 Days 8% 10% 9% 8% 7% 8% Once a Week 4% 3% 4% 4% 4% 4% 1-3 times a Month 0.7% 0.5% 0.8% 1% 0.7% 0.7% Once in More than a Month 0.1% 0.3% 0.6% 2% 0.0% 0.8%

Table 25: Frequency of accessing internet from office

Frequency Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 861 737 588 526 440 6,192 Over 5 times a Day 32% 52% 45% 44% 46% 44% 2-5 times a Day 23% 20% 24% 22% 24% 23% Once Daily 26% 20% 20% 20% 20% 21% Once In 2-3 Days 9% 4% 6% 9% 4% 6% Once a Week 5% 3% 3% 4% 3% 4% 1-3 times a Month 1% 0.7% 1% 2% 1% 1% Once in More than a Month 3% 0.9% 0.3% 0.4% 1% 1%

Table 26: Time of the day accessing internet from home

Time Slot Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 707 605 483 432 361 5,088 Before 9.00 AM 5% 4% 6% 1% 8% 5% 9.00 AM-12.00 Noon 8% 5% 7% 10% 7% 7% 12.00 Noon - 3.00 PM 5% 5% 4% 6% 6% 5% 3.00 PM-6.00 PM 5% 4% 5% 7% 6% 5% 6.00 PM - 9.00 PM 18% 16% 20% 16% 10% 17% 9.00 PM - 12.00 Midnight 33% 45% 38% 34% 36% 37% After 12.00 Midnight 3% 4% 3% 2% 3% 4% Throughout the Day 23% 19% 18% 23% 24% 21%

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Table 27: Time of the day accessing internet from office

Time Slot Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 861 737 589 527 440 6,197 Before 9.00 AM 2% 2% 2% 2% 1% 2% 9.00 AM-12.00 Noon 26% 20% 19% 18% 16% 20% 12.00 Noon - 3.00 PM 22% 18% 19% 18% 21% 19% 3.00 PM-6.00 PM 14% 11% 14% 11% 13% 13% 6.00 PM - 9.00 PM 5% 7% 8% 11% 8% 7% 9.00 PM - 12.00 Midnight 4% 3% 3% 4% 4% 4% After 12.00 Midnight 1% 2% 2% 1% 1% 1% Throughout the Day 27% 39% 34% 35% 37% 34%

Table 28: Duration of internet usage from home

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 715 612 488 437 365 5,141 Less than 30 Minutes 11% 13% 14% 9% 14% 13% 30 to 60 Minutes 23% 32% 31% 19% 28% 26% 1-2 Hours 36% 33% 31% 41% 32% 34% 2-5 Hours 24% 16% 19% 20% 20% 20% 5-8 Hours 4% 4% 3% 7% 2% 4% More than 8 Hours 2% 2% 3% 4% 4% 3%

Table 29: Duration of internet usage from office

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 844 722 577 516 431 6,071 Less than 30 Minutes 22% 17% 23% 13% 16% 18% 30 to 60 Minutes 22% 25% 25% 22% 28% 24% 1-2 Hours 30% 25% 24% 29% 26% 26% 2-5 Hours 13% 19% 16% 19% 15% 18% 5-8 Hours 9% 9% 7% 8% 8% 8% More than 8 Hours 5% 6% 6% 9% 7% 7%

123

Table 30: Duration of internet usage during weekdays

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,064 911 727 651 544 7,656 Less than 30 Minutes 6% 7% 7% 5% 9% 7% 30 to 60 Minutes 17% 16% 20% 15% 17% 17% 1-2 Hours 34% 35% 31% 31% 31% 31% 2-5 Hours 26% 26% 27% 26% 26% 27% 5-8 Hours 9% 9% 8% 13% 9% 9% More than 8 Hours 8% 8% 8% 11% 9% 9%

Table 31: Duration of internet usage during weekends

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 955 818 653 584 488 6,873 Less than 30 Minutes 8% 9% 11% 10% 10% 10% 30 to 60 Minutes 17% 14% 19% 15% 14% 15% 1-2 Hours 25% 29% 31% 28% 32% 29% 2-5 Hours 27% 28% 23% 24% 22% 26% 5-8 Hours 13% 11% 8% 11% 11% 11% More than 8 Hours 9% 8% 7% 13% 11% 10%

Table 32: Duration of PC usage from home

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 771 660 527 471 394 5,546 Less than 30 Minutes 10% 12% 11% 7% 11% 9% 30 to 60 Minutes 19% 21% 22% 20% 19% 20% 1-2 Hours 34% 40% 33% 31% 40% 36% 2-5 Hours 26% 18% 20% 25% 17% 22% 5-8 Hours 7% 4% 8% 10% 6% 8% More than 8 Hours 4% 5% 6% 8% 6% 6%

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Table 33: Duration of PC usage from office

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 884 757 604 541 452 6,362 Less than 30 Minutes 4% 3% 4% 4% 4% 4% 30 to 60 Minutes 12% 6% 7% 9% 6% 7% 1-2 Hours 22% 12% 15% 15% 18% 16% 2-5 Hours 22% 19% 21% 21% 22% 22% 5-8 Hours 22% 33% 28% 29% 27% 28% More than 8 Hours 18% 26% 24% 22% 25% 24%

Table 34: Time spent by internet users on watching TV

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,054 902 720 645 538 7,584 Less than 30 Minutes 18% 13% 12% 20% 14% 16% 30 to 60 Minutes 29% 26% 30% 28% 28% 28% 1-2 Hours 37% 47% 45% 42% 44% 43% 2-5 Hours 14% 13% 11% 10% 12% 12% 5-8 Hours 0.8% 1% 0.9% 0.7% 2% 1% More than 8 Hours 0.8% 0.0% 0.6% 0.6% 0.3% 0.5%

Table 35: Time spent by internet users on reading newspaper

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,083 927 740 662 553 7,788 Less than 30 Minutes 46% 44% 43% 45% 46% 45% 30 to 60 Minutes 43% 41% 45% 42% 41% 42% 1-2 Hours 11% 15% 12% 13% 12% 12% 2-5 Hours 0.5% 0.5% 0.8% 0.8% 0.6% 0.9% 5-8 Hours 0.1% 0.0% 0.0% 0.2% 0.1% 0.1% More than 8 Hours 0.1% 0.0% 0.0% 0.3% 0.0% 0.1%

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Table 36: Time spent by internet users on listening to radio

Time Spent Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 731 626 500 447 374 5,262 Less than 30 Minutes 44% 49% 50% 46% 50% 47% 30 to 60 Minutes 26% 27% 23% 25% 25% 26% 1-2 Hours 19% 18% 19% 20% 18% 19% 2-5 Hours 7% 3% 7% 6% 6% 5% 5-8 Hours 2% 1% 0.5% 0.7% 0.5% 2% More than 8 Hours 2% 2% 1% 3% 0.8% 2%

Table 37: Professional activities

Activity Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Emailing - work related 84% 88% 89% 84% 89% 86% Job Search 83% 85% 81% 89% 80% 83% Instant messaging 87% 74% 76% 90% 80% 79% Search work related info 54% 56% 53% 51% 59% 54% Check business/Financial news 30% 41% 43% 26% 41% 37% Business/prof. networking 25% 32% 32% 29% 35% 31% Look for Seminar/workshops 29% 28% 27% 28% 28% 28% Check business travel info. 18% 26% 27% 18% 24% 23% None of the Above 0.6% 0.6% 1% 0.6% 0.9% 1%

Table 38: Personal activities

Activity Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Check news 100% 100% 100% 100% 100% 100% Emailing - personal 90% 91% 93% 88% 92% 91% Check Sports 77% 77% 76% 87% 73% 77% Dating/Friendship 74% 60% 63% 83% 67% 67% Matrimonial search 67% 58% 61% 78% 62% 64% Astrology 74% 56% 64% 80% 62% 63% Chatting 66% 62% 54% 66% 61% 63% Social networking/communities 68% 56% 62% 84% 63% 62% Search for product information 45% 53% 53% 50% 57% 50% Share pictures 47% 42% 37% 47% 44% 44% Check hobby related info 39% 38% 36% 35% 38% 36% Check health & lifestyle info 35% 33% 39% 30% 39% 35% Check cinema content 31% 32% 29% 31% 32% 32% Check personal travel info. 22% 34% 33% 26% 35% 30% None of the above 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

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Table 39: Downloading activities

Activity Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Music 85% 71% 69% 89% 75% 76% Online games 80% 67% 68% 85% 70% 72% Mobile contents (ring tones/games) 70% 60% 66% 81% 65% 66% Educational / Learning material 73% 59% 65% 86% 63% 65% Screensavers/wallpapers 55% 47% 48% 49% 48% 49% Movies 36% 32% 30% 34% 32% 33% Adult content 26% 18% 20% 19% 21% 20% None of the above 4% 7% 6% 2% 6% 6%

Table 40: E-commerce related activities

Activity Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,171 1,003 801 716 598 8,427 Check financial info 66% 65% 72% 79% 64% 66% E-greetings 61% 69% 62% 57% 70% 64% Check real estate info 59% 52% 59% 76% 52% 55% Net banking 27% 45% 39% 29% 43% 36% Book train tickets 28% 39% 31% 29% 34% 33% Buy non-travel products 23% 37% 34% 20% 41% 29% Book air tickets 19% 36% 29% 22% 36% 27% Online bill payment 20% 34% 29% 20% 31% 27% Online stock trading 14% 20% 20% 12% 20% 17% Net telephony 13% 15% 15% 17% 16% 16% Book hotels 8% 11% 9% 10% 8% 10% None of these 9% 3% 4% 5% 4% 5%

Table 41: Online shopping

Online Shopping Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Searched only 36% 24% 30% 37% 24% 31% Both searched and bought 41% 61% 52% 39% 60% 50% Neither searched nor bought 24% 15% 18% 24% 16% 20%

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Table 42: Response to online marketing stimulus

Response Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 954 817 652 583 487 6,862 Clicked a banner ad 50% 48% 50% 53% 50% 50% Participated in an online contest 49% 47% 49% 38% 51% 47% Clicked a sponsored search ad 43% 41% 42% 36% 44% 41% Bid/Bought in an Online auction 24% 24% 28% 24% 30% 25% Bought in a special promotion / deal 22% 22% 26% 29% 27% 24% Clicked a product/service e-mailer 13% 17% 19% 16% 21% 17% None of the above 24% 24% 22% 25% 18% 24%

Table 43: Blogging activities

Activity Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Check / read blogs at least once a week 28% 25% 24% 26% 27% 27% Check / read blogs less than once a week 5% 6% 6% 6% 4% 5% Comment on blog post at least once a week 11% 11% 9% 15% 10% 12% Comment on blog post less than once a week 3% 3% 3% 4% 4% 3% Have a blog site of my own 6% 7% 7% 13% 7% 8% None of the above 65% 65% 67% 64% 65% 65%

Table 44: Member of an online community

Membership Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Not a member of any online community 53% 56% 62% 51% 52% 55% Member of an online community 47% 45% 38% 49% 48% 45%

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Table 45: Membership by type of online community

Membership Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Not a member of any online community 53% 56% 62% 51% 52% 55% Alumni & Schools 5% 10% 8% 7% 8% 8% Computers & Internet 7% 5% 4% 9% 5% 6% Romance & Relationships 4% 4% 4% 6% 5% 5% Business / Professional community 3% 4% 4% 2% 4% 4% Music 4% 3% 2% 3% 3% 3% Schools & Education 4% 3% 2% 4% 3% 3% Games 3% 2% 2% 2% 2% 3% Individuals 4% 2% 1% 2% 3% 2% Arts & Entertainment 2% 1% 2% 3% 1% 2% Cultures & Community 2% 2% 0.9% 5% 2% 2% Company 0.7% 2% 2% 1% 2% 2% Travel 0.5% 2% 0.7% 0.8% 2% 1% Science & History 2% 0.5% 0.6% 2% 2% 1% Religion & Beliefs 1% 0.8% 0.8% 0.4% 1% 0.9% Health, Wellness & Fitness 1% 0.5% 0.7% 1% 0.8% 0.7% Automotive 0.4% 0.6% 0.7% 0.0% 0.8% 0.7% Family & Home 0.8% 0.9% 0.4% 0.7% 0.4% 0.6% Fashion & Beauty 1% 1% 0.4% 0.6% 0.6% 0.5% Countries & Regional 0.7% 0.1% 0.2% 0.3% 0.5% 0.4% Hobbies & Crafts 0.5% 0.2% 0.4% 0.4% 0.3% 0.4% Recreation & Sports 1% 0.1% 0.4% 0.2% 0.4% 0.4% Gay, Lesbian & Bi 0.5% 0.5% 0.2% 0.0% 0.3% 0.3% Cities & Neighborhoods 0.3% 0.3% 0.1% 0.1% 0.2% 0.2% Government & Politics 0.3% 0.2% 0.2% 0.0% 0.1% 0.2% Pets & Animals 0.3% 0.4% 0.2% 0.2% 0.2% 0.2% Food, Drink & Wine 0.1% 0.0% 0.2% 0.1% 0.0% 0.1%

Table 46: Usage of other language websites

Language Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Use other language websites 16% 13% 10% 13% 10% 15% Use only English websites 84% 87% 90% 87% 90% 85%

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Table 47: Online activities desired in other languages

Activity Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Email 67% 61% 61% 63% 58% 64% Entertainment 56% 45% 45% 47% 47% 49% Chatting 53% 43% 41% 53% 47% 48% Online news 40% 38% 35% 33% 39% 40% Search information 42% 32% 34% 34% 35% 36% Online learning / education 38% 34% 31% 35% 31% 34% Astrology 31% 25% 26% 23% 25% 26% Online shopping 17% 23% 20% 21% 24% 21% Travel related information 18% 20% 20% 18% 19% 19% Matrimony 18% 12% 13% 13% 15% 16% Blog 13% 17% 14% 14% 19% 14% Not Interested 16% 19% 23% 20% 22% 19%

Table 48: Problems faced while surfing the internet

Problems Faced Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Slow website opening 65% 63% 65% 61% 62% 62% Spam / junk mails 47% 59% 54% 46% 58% 54% Virus / spyware 50% 58% 51% 54% 59% 53% Unsolicited ads/pop-ups 44% 54% 50% 40% 56% 48% Difficult to connect 36% 32% 34% 34% 32% 33% Lack of response to queries 30% 26% 29% 33% 32% 29% Cumbersome navigation 13% 15% 16% 17% 16% 15% Lack of local language content 9% 9% 10% 12% 9% 9% Never faced any problem 8% 6% 8% 8% 5% 8% Others 1% 2% 2% 2% 2% 2%

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Table 49: Top of mind unaided recall - all websites

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,158 992 792 708 592 8,332 Google 23% 36% 23% 49% 37% 31% Yahoo 53% 26% 19% 22% 25% 30% Rediff 4% 9% 38% 5% 10% 11% Orkut 5% 5% 2% 3% 3% 4% Gmail 2% 3% 3% 4% 4% 3% Hotmail 0.7% 3% 1% 0.5% 1% 2% Indiatimes 0.9% 2% 0.9% 0.0% 9% 1% Contest2win 0.1% 0.3% 2% 0.3% 0.1% 0.6% MSN 0.0% 0.3% 0.3% 0.7% 0.7% 0.6% Sify 0.0% 0.4% 0.2% 1% 0.4% 0.6% Moneycontrol 0.2% 0.3% 0.2% 0.0% 0.7% 0.5% Funmaza 0.2% 0.0% 0.0% 0.0% 0.0% 0.5% Wikipedia 0.2% 0.9% 0.1% 0.3% 0.1% 0.4% Howstuffworks 0.2% 0.0% 0.0% 0.0% 0.0% 0.4% Microsoft 0.2% 0.3% 0.6% 0.2% 0.8% 0.3% Ebay 0.5% 0.5% 0.3% 0.0% 0.4% 0.3% Santabanta 0.2% 0.0% 0.0% 0.5% 0.0% 0.3% India 0.7% 0.9% 0.2% 0.3% 0.0% 0.3% NDTV 0.0% 2% 0.0% 0.0% 0.3% 0.3% India games 0.0% 0.1% 0.0% 0.3% 0.0% 0.3% Sharekhan 0.0% 0.2% 0.1% 0.0% 0.0% 0.3% Naukri 0.1% 0.1% 0.3% 0.1% 0.1% 0.2% WWE 0.5% 0.1% 0.1% 0.0% 0.0% 0.2% Espnstar 0.1% 0.4% 0.0% 0.0% 0.0% 0.2% IRCTC 0.0% 0.0% 0.0% 0.9% 0.0% 0.2% You tube 0.1% 0.8% 0.0% 0.3% 0.0% 0.2% Cricinfo 0.0% 0.8% 0.2% 0.0% 0.0% 0.2% ICICIDirect 0.0% 0.0% 0.4% 0.0% 0.0% 0.2% Manoramaonline 0.1% 0.0% 0.0% 0.9% 0.0% 0.2% Monster 0.0% 0.1% 0.0% 0.1% 0.1% 0.1% Nokia 0.2% 0.2% 0.1% 0.0% 0.4% 0.1% Freshersworld 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% ICICIbank 0.0% 0.0% 0.4% 0.0% 0.2% 0.1% Reliance 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% BSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Hi5 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Hpindia 0.0% 0.0% 0.0% 0.2% 0.0% 0.1% Indiafm 0.0% 0.0% 0.3% 0.0% 0.0% 0.1% Raaga 0.5% 0.0% 0.0% 0.0% 0.0% 0.1% Sony 0.2% 0.0% 0.3% 0.0% 0.0% 0.1% Timesjob 0.0% 0.1% 0.0% 0.1% 0.1% 0.1% Timesofindia 0.0% 0.0% 0.0% 0.0% 0.5% 0.1% Ebizel 0.0% 0.3% 0.1% 0.0% 0.0% 0.1% Zapak 0.1% 0.0% 0.1% 0.0% 0.0% 0.1% Economictimes 0.0% 0.3% 0.3% 0.0% 0.4% 0.1% BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

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Website Yahoo NDTV Rediff Google Indiatimes ANU CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Download 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% NSEindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Makemytrip 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Indiabulls 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indiainfoline 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% Indiamart 0.0% 0.1% 0.0% 0.2% 0.0% 0.0% Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Shaadi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Airtel 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 7% 7% 6% 10% 5% 9%

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Table 50: Most used website - all websites

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,174 1,005 803 718 600 8,449 Google 23% 37% 20% 54% 33% 31% Yahoo 51% 20% 15% 18% 25% 26% Rediff 4% 9% 37% 5% 8% 11% Orkut 9% 6% 5% 6% 7% 7% Gmail 2% 5% 5% 5% 4% 4% Hotmail 0.4% 2% 0.3% 0.4% 2% 2% Indiatimes 0.1% 2% 1% 0.3% 8% 1% Wikipedia 0.0% 0.7% 2% 0.3% 0.1% 0.7% Moneycontrol 0.4% 1% 0.5% 0.0% 0.3% 0.7% Sify 0.0% 0.5% 0.2% 1% 0.0% 0.6% MSN 0.3% 0.5% 0.0% 0.1% 0.4% 0.5% Naukri 0.1% 0.3% 0.3% 0.0% 0.2% 0.3% Ebay 0.2% 0.0% 0.3% 0.3% 0.3% 0.3% Icicibank 0.5% 0.0% 1% 0.1% 0.4% 0.3% Icicidirect 0.0% 0.5% 0.4% 0.0% 0.1% 0.3% Santabanta 0.3% 0.0% 0.0% 0.0% 0.5% 0.3% Contest2win 0.0% 0.0% 0.5% 0.0% 2% 0.3% Nseindia 0.1% 0.0% 0.1% 0.0% 0.0% 0.2% WWE 0.5% 0.0% 0.0% 0.0% 0.0% 0.2% Bseindia 0.0% 0.3% 0.1% 0.0% 0.0% 0.2% Sharekhan 0.0% 0.0% 0.5% 0.0% 0.0% 0.2% Download 0.2% 0.0% 0.7% 0.0% 0.3% 0.1% Monster 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Raaga 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Youtube 0.1% 0.0% 0.2% 0.6% 0.2% 0.1% Espnstar 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% Timesjob 0.0% 0.0% 0.0% 0.0% 0.7% 0.1% Others 7% 14% 8% 9% 9% 13%

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Table 51: Preferred website for emailing

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Yahoo 78% 47% 28% 53% 46% 52% Gmail 10% 24% 19% 32% 27% 22% Rediff 7% 18% 48% 11% 15% 18% Hotmail 2% 8% 3% 3% 7% 5% Indiatimes 0.5% 1% 0.8% 0.6% 5% 1% Sify 0.4% 0.9% 0.2% 0.3% 0.4% 0.8% Sancharnet/BSNL 2% 0.5% 0.4% 0.0% 0.0% 0.7% VSNL 0.5% 0.7% 0.4% 0.4% 0.0% 0.4% Lycos 0.0% 0.0% 0.4% 0.1% 0.0% 0.2% AOL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

Table 52: Multiple user shares of email websites

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 Yahoo 98% 89% 77% 90% 92% 90% Gmail 53% 65% 62% 72% 67% 63% Rediff 51% 62% 85% 52% 59% 60% Hotmail 33% 40% 34% 43% 44% 40% Indiatimes 11% 24% 22% 18% 50% 21% Sify 13% 11% 12% 15% 15% 15% Sancharnet/BSNL 11% 8% 6% 6% 7% 8% VSNL 4% 5% 5% 7% 3% 5% AOL 4% 2% 2% 5% 2% 3% Lycos 1% 3% 2% 3% 3% 2% Others 3% 6% 4% 4% 5% 5%

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Table 53: No. of email accounts

No. Of Email A/C Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,183 1,013 808 723 604 8,509 One 15% 9% 15% 13% 7% 12% Two 31% 26% 25% 19% 19% 25% Three 25% 30% 30% 35% 24% 28% Four 15% 20% 16% 16% 25% 19% Five or more 15% 16% 15% 17% 26% 17% Average email ids 3.0 3.2 3.0 3.2 3.6 3.2

Table 54: Preferred website for job search

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 985 843 673 602 503 7,087 Naukri 23% 50% 40% 24% 40% 36% Monster 29% 24% 18% 22% 27% 27% Timesjobs 10% 15% 14% 8% 11% 14% Google 6% 0.9% 5% 29% 3% 6% Yahoo 17% 0.6% 0.9% 3% 2% 4% Rediff 1% 0.4% 14% 1% 1% 2% Freshersworld 3% 0.4% 0.2% 1% 1% 2% Indiatimes 1% 1% 2% 0.6% 7% 2% Jobsahead 0.6% 0.9% 2% 1% 0.5% 1% Jobs 0.6% 0.7% 0.3% 2% 0.7% 1% Jobstreet 1% 0.6% 2% 0.4% 0.9% 0.9% Clickjobs 0.1% 0.4% 0.0% 2% 2% 0.5% Jobsearch 0.1% 0.0% 0.0% 0.1% 0.0% 0.3% Devnetjobs 0.1% 0.3% 0.3% 0.0% 0.0% 0.2% Jobsindia 0.2% 0.1% 0.0% 0.5% 0.0% 0.2% Others 6% 4% 2% 6% 4% 5%

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Table 55: Preferred website for mobile content

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 768 657 525 470 392 5,524 Yahoo 43% 12% 11% 8% 10% 15% Rediff 7% 12% 46% 5% 12% 13% Google 8% 5% 3% 59% 5% 10% Nokia 5% 11% 3% 4% 10% 9% Indiatimes 6% 9% 5% 5% 22% 7% Mobile9 2% 2% 3% 3% 4% 3% Airtel 2% 4% 2% 0.9% 1% 3% Hutch 1% 5% 2% 0.9% 4% 3% Ringtones 1% 1% 4% 0.3% 3% 2% Funmaza 2% 2% 3% 0.3% 3% 2% Mobango 2% 3% 2% 3% 0.4% 2% Sify 2% 3% 0.9% 0.2% 0.2% 2% Zedge 2% 2% 0.2% 0.6% 3% 2% Sonyericsson 0.6% 2% 0.8% 0.6% 2% 1% Santabanta 0.2% 0.5% 0.2% 0.1% 0.9% 0.8% Games 0.0% 0.6% 0.2% 0.8% 0.6% 0.8% Cooltoad 0.4% 0.6% 0.2% 0.2% 2% 0.7% Mobileringtones 0.3% 1% 0.0% 0.2% 0.6% 0.7% R World 0.2% 0.2% 0.6% 0.0% 0.4% 0.7% Masti4India 0.2% 3% 0.5% 0.4% 0.1% 0.6% Download 0.3% 0.1% 0.1% 0.0% 1% 0.6% Freeringtones 0.0% 0.5% 0.0% 0.1% 0.3% 0.6% Motozone 0.0% 0.8% 0.3% 0.2% 0.1% 0.6% Tagtag 0.3% 0.6% 0.8% 0.3% 1% 0.5% Getjar 1% 0.4% 0.3% 0.1% 0.7% 0.5% Mauj 0.9% 0.5% 1% 0.2% 0.3% 0.5% Papuyaar 0.7% 0.0% 0.3% 0.0% 0.0% 0.4% Samsungmobile 0.1% 0.3% 0.0% 0.3% 0.4% 0.4% Cellebrum 0.0% 2% 0.0% 0.0% 0.5% 0.4% MSN 0.5% 0.4% 0.0% 0.0% 0.7% 0.4% Zapak 0.6% 0.5% 0.0% 0.2% 0.0% 0.3% Hungama 0.0% 1% 0.6% 0.0% 0.6% 0.3% Idea 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% Raaga 0.3% 0.1% 0.1% 0.2% 0.5% 0.2% BSNL 0.1% 0.0% 0.0% 0.0% 0.0% 0.2% Indiafm 0.0% 0.0% 0.6% 0.0% 0.0% 0.1% Dotsis 0.0% 0.0% 0.0% 0.0% 0.3% 0.1% Apniisp 0.0% 0.0% 0.4% 0.2% 0.0% 0.1% Others 10% 15% 9% 6% 10% 14%

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Table 56: Preferred website for sports

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 863 739 590 528 441 6,206 Espnstarsports 11% 37% 17% 17% 31% 28% Yahoo 59% 4% 4% 6% 6% 13% Cricinfo 5% 19% 19% 5% 11% 13% Google 7% 2% 3% 56% 3% 9% Rediff 4% 6% 43% 4% 5% 9% Sports 2% 2% 0.9% 3% 3% 3% Indiatimes 0.4% 1% 3% 0.6% 22% 3% NDTV 0.5% 14% 0.3% 0.3% 2% 3% Sify 2% 1% 2% 0.4% 3% 2% Cricketnext 2% 5% 0.8% 1% 0.9% 2% Tensports 1% 2% 0.9% 0.6% 2% 2% MSN 0.8% 0.6% 0.3% 0.1% 0.6% 1% WWE 2% 0.2% 0.0% 0.9% 2% 1% BBC Sports 0.0% 0.4% 0.4% 0.5% 0.4% 0.9% Timesofindia 0.0% 1% 0.0% 0.4% 0.6% 0.7% Khel 0.0% 0.3% 2% 0.4% 0.5% 0.5% Iccworldcup 0.3% 0.3% 0.3% 0.6% 0.8% 0.5% CNN 0.2% 0.5% 0.3% 0.0% 0.0% 0.5% DD Sports 0.0% 0.3% 0.4% 0.0% 0.1% 0.4% Cricbuzz 0.0% 0.6% 0.4% 0.3% 0.5% 0.3% Zeesports 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Others 4% 4% 3% 4% 6% 7%

137

Table 57: Preferred website for travel products

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 801 686 548 490 409 5,766 Yatra 10% 22% 17% 7% 13% 16% Makemytrip 12% 20% 14% 8% 24% 16% IRCTC 8% 16% 13% 8% 13% 14% Google 12% 4% 5% 65% 5% 12% Yahoo 44% 2% 6% 2% 5% 9% Rediff 4% 2% 26% 2% 5% 5% Indiatimes 1% 3% 2% 0.5% 12% 3% Travel 0.5% 1% 4% 1% 3% 2% Travelguru 0.4% 3% 4% 2% 4% 2% Cleartrip 1% 4% 2% 2% 2% 2% Airdeccan 0.3% 2% 2% 0.5% 4% 1% Airindia 0.0% 2% 0.0% 0.1% 1% 0.9% Travel India 0.5% 0.2% 0.4% 0.0% 0.7% 0.8% Sify 0.7% 0.9% 0.2% 0.0% 0.0% 0.8% Rajtravels 0.5% 1% 0.0% 0.4% 0.1% 0.8% Jetairways 0.2% 1% 1% 0.3% 0.3% 0.7% MSN 0.4% 0.3% 0.1% 0.2% 0.6% 0.7% Tours 0.1% 0.8% 0.3% 0.4% 0.4% 0.6% Goair 0.2% 1% 0.7% 0.0% 1% 0.5% Spicejet 0.5% 0.9% 0.0% 0.0% 0.0% 0.4% Indianairlines 0.3% 0.5% 0.1% 0.0% 0.1% 0.3% Indiatravels 0.8% 0.4% 0.0% 0.0% 0.3% 0.3% Incredibleindia 0.2% 0.1% 0.5% 0.0% 0.1% 0.3% Hotels 0.0% 0.6% 0.0% 0.0% 0.0% 0.2% Flykingfisher 0.0% 0.4% 0.2% 0.1% 0.1% 0.2% Travelocity 0.0% 0.0% 0.2% 0.0% 0.1% 0.2% KSRTC 0.1% 0.4% 0.0% 0.0% 0.7% 0.1% Thomascook 0.0% 0.4% 0.0% 0.0% 0.5% 0.1% Sitatours 0.0% 0.4% 0.0% 0.0% 0.0% 0.1% Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 3% 10% 3% 2% 5% 9%

138

Table 58: Preferred website for matrimony

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 752 644 514 460 384 5,408 Bharatmatrimony 23% 32% 27% 13% 31% 28% Shaadi 20% 39% 27% 14% 38% 27% Google 3% 0.6% 2% 54% 2% 7% Yahoo 31% 0.6% 0.8% 2% 3% 6% Jeevansaathi 4% 4% 4% 6% 5% 5% Matrimony 3% 4% 0.7% 4% 2% 4% Rediff 2% 2% 26% 1% 2% 4% Tamilmatrimony 3% 5% 3% 0.9% 0.5% 3% Simplymarry 0.6% 3% 1% 0.7% 2% 3% Matrimonial 3% 1% 0.9% 1% 0.9% 1% Keralamatrimony 0.0% 0.9% 0.0% 0.5% 2% 1% Indiamatrimony 1% 2% 4% 0.1% 0.2% 1% Telugumatrimony 0.2% 1% 0.6% 0.0% 0.5% 0.9% Indiatimes 0.1% 2% 0.9% 0.5% 6% 0.9% Indianmatrimony 3% 0.0% 0.2% 0.2% 0.1% 0.6% MSN 0.0% 0.4% 0.0% 0.0% 0.0% 0.6% Sify 0.3% 0.0% 0.1% 0.0% 0.0% 0.5% Oriyamatrimony 1% 0.8% 0.0% 0.0% 0.0% 0.3% Punjabmatrimony 0.5% 0.0% 0.7% 0.0% 0.0% 0.2% Bengalimatrimony 0.0% 0.5% 0.2% 0.0% 0.6% 0.2% Matchmaker 0.2% 0.0% 0.3% 0.0% 0.1% 0.1% Marathimatrimony 0.0% 0.0% 0.6% 0.0% 0.2% 0.1% Hindimatrimony 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% Gujuratimatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Agarwal2Agarwal 0.0% 0.0% 0.0% 0.4% 0.0% 0.1% Urdumatrimony 0.3% 0.0% 0.1% 0.0% 0.0% 0.0% Sindhimatrimony 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Others 2% 2% 0.6% 3% 4% 4%

139

Table 59: Preferred website for financial news/info

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 756 647 517 462 386 5,441 Google 10% 5% 3% 76% 5% 14% Yahoo 56% 4% 6% 6% 5% 13% Moneycontrol/CNBC 4% 16% 18% 7% 14% 12% Rediff 6% 3% 33% 2% 7% 7% ICICI Direct/ICICI Bank 4% 7% 5% 1% 8% 6% NDTV/NDTVprofit 0.2% 22% 2% 0.7% 2% 4% Indiatimes 2% 3% 4% 0.8% 32% 4% Sharekhan 2% 4% 6% 0.2% 3% 4% Economictimes 0.4% 6% 3% 0.3% 8% 4% Stockmarket 0.4% 1% 0.1% 0.0% 0.8% 3% Sify 0.2% 0.6% 1% 0.2% 1% 2% NSE 1% 2% 3% 0.1% 1% 1% Business 0.8% 0.4% 1% 0.0% 1% 1% CNN 0.0% 3% 0.3% 0.0% 0.4% 1% MSN 2% 0.5% 0.1% 0.4% 0.6% 1% Timesofindia 0.3% 1% 0.1% 0.0% 0.1% 1% Indiabulls 2% 0.8% 0.7% 0.0% 0.2% 1% Financialexpress 0.0% 2% 0.9% 0.0% 1% 0.9% HDFC 3% 0.5% 0.5% 0.0% 0.0% 0.9% Financialnews 0.0% 0.1% 0.1% 0.0% 1% 0.8% BBC 0.1% 0.9% 0.1% 0.4% 0.0% 0.8% Zeebusiness 0.4% 0.3% 0.1% 0.0% 0.0% 0.6% Efinancialnews 0.3% 1% 0.0% 0.0% 0.2% 0.6% Kotaksecurities 0.3% 0.8% 0.5% 0.3% 0.5% 0.5% Indiainfoline 0.0% 0.3% 2% 0.0% 0.4% 0.5% Ibnlive 0.0% 0.0% 0.0% 0.1% 0.2% 0.5% Equitymaster 0.0% 0.0% 0.9% 0.3% 0.4% 0.4% Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.0% 0.4% Valueresearch 0.0% 1% 0.1% 0.2% 0.4% 0.3% Reliancemoney 0.0% 0.2% 0.2% 0.4% 0.0% 0.2% Capitalmarket 0.0% 0.3% 0.1% 0.0% 0.2% 0.2% Karvey 0.0% 0.2% 0.0% 0.0% 0.0% 0.2% 5Paisa 0.0% 0.0% 0.1% 0.0% 0.7% 0.1% Others 5% 14% 9% 4% 6% 13%

140

Table 60: Preferred website for cinema

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 796 682 544 487 407 5,727 Yahoo 46% 6% 11% 2% 7% 12% Google 8% 2% 4% 61% 4% 10% Rediff 2% 3% 35% 0.6% 4% 5% Bollywood 4% 4% 2% 0.9% 8% 5% PVR Cinemas 3% 11% 4% 6% 7% 5% Indiafm 3% 6% 6% 2% 5% 4% Indiatimes 2% 7% 2% 2% 18% 4% Movies 1% 3% 0.9% 2% 2% 3% Cinema 2% 6% 1% 1% 2% 3% Santabanta 3% 4% 2% 0.9% 7% 3% Sify 0.7% 4% 1% 0.6% 2% 3% Tamilcinemas 2% 3% 0.2% 1% 0.1% 2% Indiaglitz 2% 2% 0.6% 0.2% 0.7% 2% Idlebrain 2% 1% 2% 2% 3% 2% Raaga 1% 0.5% 4% 0.0% 0.5% 2% Funcinemas 0.4% 2% 2% 0.8% 1% 1% Zeecinemas 0.0% 1% 0.2% 0.0% 1% 1% Imdb 0.5% 0.4% 1% 1% 0.6% 1% Inox 0.0% 0.1% 1% 1% 2% 1% Youtube 0.5% 1% 0.6% 0.4% 1% 1% Indiancinema 0.3% 0.4% 0.2% 0.1% 0.6% 1% MSN 0.4% 1% 0.2% 0.0% 0.5% 1% Satyamcinema 1% 3% 0.1% 1% 0.3% 1% Thecinema 0.5% 0.9% 2% 0.7% 0.7% 0.9% Adlabs 0.0% 1% 1% 0.0% 3% 0.9% Galatta 1% 0.2% 0.4% 1% 0.0% 0.7% Indya 0.9% 0.7% 0.0% 0.0% 0.1% 0.7% Cinemax 0.2% 2% 0.8% 0.4% 0.8% 0.7% Teluguone 1% 0.4% 0.0% 0.0% 0.1% 0.7% Andhravilas 0.0% 0.0% 4% 0.0% 0.0% 0.7% Filmfare 0.3% 1% 0.1% 0.0% 1% 0.6% Hollywood 0.6% 0.8% 0.1% 0.0% 1% 0.5% Musicindiaonline 0.1% 0.5% 0.0% 0.0% 1% 0.5% NDTV 0.0% 3% 0.0% 0.0% 0.6% 0.5% Timesofindia 0.0% 0.3% 0.0% 0.0% 0.0% 0.5% Starmovies 0.8% 0.7% 0.4% 0.0% 0.0% 0.5% Malayalamcinema 0.0% 1% 0.4% 0.0% 0.0% 0.5% Smashits 0.5% 0.6% 0.0% 0.0% 0.1% 0.3% Chitraloka 0.0% 0.7% 0.2% 0.0% 0.3% 0.3% Prasad2 0.6% 0.1% 0.1% 0.5% 0.8% 0.3% Cinesouth 0.0% 0.1% 0.0% 0.7% 0.0% 0.2% Yashrajfilms 0.0% 0.9% 0.0% 0.0% 0.3% 0.2% Funmala 0.3% 0.1% 0.3% 0.1% 0.0% 0.2% Sonypictures 0.3% 0.0% 0.4% 0.0% 0.0% 0.2% Glamsham 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Others 8% 14% 9% 9% 13% 15%

141

Table 61: Preferred website for online share/stock trading

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 162 139 111 99 83 1,166 ICICI Direct 31% 39% 40% 30% 45% 35% Sherkhan 22% 26% 29% 22% 17% 22% Indiabulls 13% 3% 4% 4% 4% 6% Kotaksecurities 0.0% 2% 4% 3% 6% 4% Religare 9% 2% 2% 2% 3% 4% 5Paisa 10% 2% 3% 0.0% 2% 3% BSE 5% 4% 0.2% 0.9% 2% 3% NSE 1% 2% 5% 0.0% 4% 3% Geojit 0.0% 0.7% 0.7% 12% 7% 2% hdfcsec 3% 6% 0.8% 0.5% 2% 2% Reliancemoney 0.0% 0.8% 0.3% 0.0% 0.1% 1% Karvy 2% 1% 0.4% 0.0% 0.3% 0.6% Angeltrade 0.2% 0.8% 0.4% 0.0% 0.0% 0.3% Others 5% 10% 11% 26% 7% 14%

142

Table 62: Preferred website for games

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 810 693 554 495 414 5,827 Yahoo 51% 17% 16% 6% 22% 20% Zapak 10% 21% 11% 11% 20% 15% Google 6% 3% 7% 55% 7% 10% Games 3% 8% 4% 4% 4% 6% Rediff 3% 1% 28% 0.2% 3% 4% Miniclip 2% 5% 4% 3% 1% 3% Contest2Win 0.8% 3% 4% 3% 3% 3% Indiagames 4% 5% 1% 2% 4% 3% MSN 0.9% 2% 0.3% 0.1% 2% 2% Onlinegames 0.3% 2% 0.9% 2% 0.7% 2% Indiatimes 0.5% 1% 3% 0.2% 10% 2% Easports 2% 1% 0.5% 1% 0.6% 1% Download 2% 2% 2% 0.8% 1% 1% Cricinfo 0.2% 4% 0.2% 0.2% 0.1% 1% Games2win 0.2% 1% 0.3% 0.2% 1% 0.9% Sify 1% 0.3% 0.6% 0.0% 0.4% 0.9% Bigfishgames 1% 0.5% 0.0% 0.2% 0.8% 0.8% Freeonlinegames 1% 2% 0.3% 0.0% 0.4% 0.7% Freegames 0.0% 2% 0.0% 0.0% 0.1% 0.6% Cartoonnetwork 0.5% 0.8% 0.1% 0.1% 0.0% 0.5% Hungama 0.0% 0.3% 1% 0.4% 0.7% 0.5% Funmaza 0.9% 0.1% 0.5% 0.0% 0.4% 0.5% Funtoosh 0.0% 0.2% 0.6% 0.3% 0.0% 0.5% Gamehouse 0.7% 0.0% 0.1% 0.0% 0.0% 0.5% Realarcade 0.0% 0.3% 0.2% 0.4% 1% 0.4% Gamespot 1% 0.4% 0.2% 0.4% 0.1% 0.4% Sports 0.1% 1% 0.0% 0.0% 0.1% 0.4% Stickcricket 0.1% 0.3% 0.8% 0.0% 0.1% 0.4% Santabanta 0.6% 0.0% 0.3% 0.0% 0.2% 0.4% Gamesonline 0.3% 0.9% 0.0% 0.4% 0.1% 0.4% Playgames 0.3% 0.8% 0.1% 0.0% 0.0% 0.3% Gamezone 0.0% 0.4% 0.2% 0.0% 0.5% 0.3% Gamesworld 0.4% 0.0% 0.0% 0.3% 0.1% 0.2% Toondisneyindia 0.3% 0.1% 0.0% 0.3% 0.0% 0.2% Arcade 0.0% 0.4% 0.1% 0.5% 0.3% 0.2% Others 8% 13% 13% 9% 15% 16%

143

Table 63: Preferred website for online shopping

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 826 707 565 505 422 5,945 Ebay 28% 36% 20% 18% 43% 32% Rediff 15% 28% 54% 10% 23% 24% Google 6% 3% 6% 59% 2% 9% Yahoo 37% 1% 7% 2% 5% 8% Indiatimes 2% 12% 8% 3% 16% 7% Futurebazaar 6% 8% 2% 3% 7% 6% Sify 1% 2% 2% 0.4% 1% 2% Shopping 0.3% 0.3% 0.1% 1% 0.3% 2% Indiaplaza 0.3% 3% 0.7% 0.0% 0.9% 1% MSN 0.5% 0.6% 0.0% 0.1% 0.4% 0.9% Onlineshopping 0.1% 2% 0.1% 0.3% 0.4% 0.8% Amazon 0.3% 1% 0.0% 0.0% 0.0% 0.6% Timesofindia 0.0% 0.3% 0.1% 0.0% 0.0% 0.4% Others 3% 5% 1% 3% 2% 6%

Table 64: Preferred website for friendship/dating

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 774 662 529 473 395 5,566 Orkut 27% 36% 24% 28% 39% 32% Yahoo 54% 21% 15% 9% 18% 24% Google 3% 5% 7% 51% 5% 9% Rediff 4% 5% 34% 3% 4% 7% Fropper 2% 5% 2% 2% 3% 3% Date 1% 2% 2% 1% 2% 2% Indiatimes 0.0% 2% 1% 1% 11% 2% Friendfinder 0.4% 4% 0.6% 0.3% 1% 2% Hi5 2% 1% 2% 1% 3% 2% Adultfriendfinder 0.8% 2% 0.9% 0.7% 3% 2% Friends 0.0% 0.5% 0.2% 0.4% 0.6% 2% MSN 0.4% 2% 0.6% 0.2% 0.3% 1% Tagged 0.7% 0.3% 0.5% 0.2% 0.1% 0.8% Friendship 0.2% 0.6% 0.2% 0.0% 2% 0.8% Sify 0.2% 0.4% 0.1% 0.0% 0.0% 0.5% Desimartini 0.8% 0.6% 0.3% 0.0% 0.5% 0.4% Batchmates 0.2% 0.4% 0.3% 0.0% 0.8% 0.4% Friendster 0.1% 0.4% 0.1% 0.0% 0.5% 0.3% Match 0.0% 0.3% 0.1% 0.0% 0.0% 0.1% Others 4% 12% 10% 2% 5% 10%

144

Table 65: Preferred website for music

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 863 739 590 528 441 6,211 Raaga 16% 30% 19% 11% 21% 21% Yahoo 41% 6% 5% 4% 8% 11% Google 5% 2% 3% 52% 2% 8% Cooltoad 3% 5% 6% 4% 4% 4% Musicindiaonline 2% 6% 3% 1% 3% 5% Music 1% 3% 1% 2% 5% 3% Mp3 2% 3% 2% 2% 4% 3% Rediff 2% 1% 25% 1% 3% 3% Youtube 5% 2% 0.9% 2% 5% 2% Tamilsongs 1% 2% 0.3% 1% 0.1% 2% Papuyaar 0.6% 1% 3% 0.2% 3% 1% Smashits 1% 2% 2% 3% 2% 2% Songs 0.9% 0.9% 2% 0.8% 1% 1% Apniisp 1% 0.2% 1% 0.3% 0.1% 0.8% Mtv 0.3% 4% 0.5% 0.0% 1% 2% Livewire 0.1% 1% 0.9% 0.6% 3% 0.9% Dishant 0.4% 1% 0.5% 2% 2% 1% Indiatimes 0.3% 2% 2% 0.4% 10% 1% Pz10 0.2% 1% 0.7% 0.5% 0.0% 0.6% Bollywoodmusic 0.6% 1% 0.6% 0.0% 0.5% 0.8% Indiafm 2% 0.9% 2% 0.0% 1% 0.9% Sify 0.3% 2% 0.8% 0.1% 0.4% 1% Emusic 0.8% 0.3% 0.3% 0.0% 0.0% 1% Andhravilas 0.0% 0.2% 0.4% 0.0% 0.0% 0.7% Bollyexpress 0.2% 0.6% 0.2% 0.2% 2% 0.6% 123music 0.6% 0.9% 1% 0.0% 0.5% 0.7% Bollyfm 0.2% 0.2% 0.0% 0.0% 0.7% 0.6% Musiconline 0.3% 1% 0.4% 0.0% 0.1% 0.7% Okesite 0.6% 0.5% 0.1% 3% 0.2% 0.7% Funmaza 0.6% 0.7% 0.3% 0.1% 0.5% 0.7% Indianmusic 0.2% 0.6% 0.9% 0.5% 0.1% 0.5% MSN 0.6% 0.6% 0.0% 0.0% 0.0% 0.6% Realplayer 0.7% 0.5% 0.5% 0.0% 0.1% 0.6% Downloads 0.2% 0.4% 1% 0.0% 2% 0.5% Mag4U 0.7% 0.1% 0.6% 0.3% 0.1% 0.4% Timesmusic 0.0% 0.0% 0.2% 0.0% 0.6% 0.5% Itunes 0.1% 0.4% 0.9% 0.4% 0.1% 0.5% Telgusongs 0.0% 0.0% 0.2% 0.2% 0.0% 0.4% Tamilmp3world 0.5% 0.5% 0.0% 0.0% 0.0% 0.3% Radiomirchi 0.0% 0.9% 0.1% 0.2% 0.5% 0.3% Musicworld 0.1% 0.2% 0.0% 0.0% 0.1% 0.3% Musicmazaa 0.0% 0.4% 0.0% 0.1% 0.1% 0.4% Desimusic 0.0% 0.2% 0.0% 0.2% 2% 0.3% Sonymusic 0.0% 0.1% 0.0% 0.6% 0.0% 0.2% Desiweb 0.2% 0.0% 0.4% 0.0% 0.4% 0.1% Others 7% 12% 13% 8% 12% 13%

145

Table 66: Preferred info search engine - local language

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 463 396 316 283 236 3,329 Google 78% 67% 85% 94% 79% 74% Manoramaonline 2% 0.4% 2% 1% 1% 2% Kerala 6% 0.2% 0.0% 0.0% 0.3% 1% Webduniya 1% 2% 0.8% 0.2% 0.7% 1% Khoj 1% 0.9% 1% 0.1% 4% 1% Eenadu 1% 2% 0.1% 0.7% 3% 1% Guruji 0.8% 0.6% 3% 0.6% 0.3% 1% Webulagam 0.1% 0.9% 0.5% 0.0% 0.7% 0.8% MSN 1% 0.6% 0.0% 0.1% 0.0% 0.8% Chennaionline 0.0% 2% 0.0% 1% 0.0% 0.7% Jagran 0.0% 0.6% 1% 0.1% 0.2% 0.5% Others 9% 24% 7% 2% 11% 15%

Table 67: Preferred website for real estate

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 640 548 437 391 327 4,605 Google 16% 8% 7% 77% 12% 18% Yahoo 58% 4% 7% 3% 9% 15% Magicbricks 4% 18% 18% 5% 15% 13% 99acres 4% 18% 8% 4% 14% 10% Realestates 1% 14% 2% 1% 7% 9% Rediff 3% 6% 36% 1% 7% 7% Indiaproperty 3% 6% 5% 2% 4% 5% Property 3% 4% 5% 0.6% 2% 3% Indiatimes 0.1% 2% 2% 0.0% 20% 3% Sify 1% 2% 0.0% 0.0% 0.4% 1% Sulekha 0.1% 1% 1% 0.0% 0.1% 1% MSN 0.3% 0.4% 0.0% 0.0% 0.1% 0.5% Manoramaonline 0.0% 0.0% 0.2% 0.0% 0.0% 0.5% Indiabulls 1% 0.0% 0.0% 0.0% 0.1% 0.4% Chennaionline 0.4% 0.2% 1% 0.0% 0.0% 0.4% NDTV 0.3% 3% 0.0% 0.0% 0.0% 0.4% Realtor 0.0% 0.0% 0.6% 0.0% 0.3% 0.3% Keralarealestate 0.0% 0.1% 0.0% 0.0% 0.0% 0.3% Others 5% 15% 8% 6% 8% 12%

146

Table 68: Preferred info search engine - english

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 865 740 591 529 442 6,220 Google 51% 81% 74% 92% 76% 73% Yahoo 36% 7% 5% 2% 6% 11% Rediff 1% 1% 16% 0.5% 2% 3% English 0.7% 2% 0.4% 0.8% 3% 2% Wikipedia 2% 0.7% 0.7% 1% 0.0% 1% MSN 0.5% 0.5% 0.6% 0.0% 0.6% 1% Dictionary 0.4% 0.7% 0.3% 0.6% 2% 1% Indiatimes 0.2% 0.4% 0.8% 0.0% 5% 0.6% BBC 2% 0.1% 0.0% 0.3% 0.0% 0.6% Sify 0.0% 0.8% 0.1% 0.0% 0.2% 0.5% Timesofindia 0.0% 0.2% 0.5% 0.0% 0.2% 0.4% Altavista 1% 0.6% 0.1% 0.1% 0.0% 0.4% Others 5% 4% 2% 2% 5% 5%

Table 69: Preferred website for instant messaging

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 908 777 621 555 464 6,533 Yahoo 81% 67% 50% 37% 66% 62% Google Talk 8% 11% 11% 53% 12% 15% Rediffbol 5% 8% 31% 4% 9% 10% MSN 1% 7% 4% 2% 5% 6% Orkut 2% 1% 1% 2% 1% 2% Meebo 0.5% 2% 0.7% 1% 0.2% 1% Skype 0.8% 2% 0.5% 0.1% 0.5% 0.7% Indiatimes 0.0% 0.2% 0.1% 0.0% 5% 0.5% AIM 0.0% 0.7% 1% 0.2% 0.2% 0.3% Others 0.4% 1% 0.3% 1% 2% 3%

147

Table 70: Preferred website for social networking/communities

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 600 514 410 367 306 4,316 Orkut 44% 58% 73% 91% 68% 60% Yahoo 49% 16% 15% 3% 16% 18% MSN 0.6% 3% 0.3% 0.6% 0.5% 2% Friends 0.1% 0.5% 0.0% 0.0% 0.1% 1% Hi5 1% 2% 0.2% 0.3% 0.5% 0.9% Communities 0.0% 0.6% 0.4% 0.6% 0.6% 0.8% Myspace 0.3% 3% 0.0% 0.0% 0.0% 0.6% Fropper 0.6% 0.3% 0.5% 0.3% 0.1% 0.4% Bharatstudent 0.0% 0.4% 2% 0.4% 0.1% 0.4% Tagged 0.0% 0.7% 0.6% 0.0% 0.0% 0.3% Ryze 0.0% 0.7% 0.7% 0.1% 0.3% 0.3% Linkedin 0.0% 0.8% 1% 0.1% 0.0% 0.3% Others 5% 15% 6% 4% 14% 15%

148

Table 71: Preferred website for astrology

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 732 627 501 448 374 5,269 Yahoo 63% 15% 15% 7% 12% 22% Astrology 11% 19% 8% 11% 13% 17% Google 6% 4% 5% 68% 6% 12% Rediff 4% 11% 45% 4% 10% 10% Indiatimes astrospeak 2% 11% 10% 3% 34% 8% Sarafreder 0.4% 2% 0.2% 0.7% 2% 3% Sify 2% 3% 2% 0.2% 0.9% 3% MSN 1% 2% 2% 0.5% 3% 3% Astrolife 0.7% 3% 4% 0.2% 0.8% 2% Horoscope 0.5% 0.8% 0.1% 0.4% 2% 2% Ivillage 2% 1% 0.5% 0.1% 0.2% 0.8% Indianastrology 1% 3% 0.2% 0.1% 0.0% 0.8% Astrogyan 0.5% 2% 0.2% 0.1% 0.0% 0.8% Astroyogi 0.2% 2% 0.2% 0.8% 0.1% 0.7% Webduniya 0.0% 0.5% 0.1% 0.0% 1% 0.7% Timesofindia 0.0% 1% 0.0% 0.0% 0.9% 0.6% Bejandaruwalla 0.5% 0.2% 0.0% 0.0% 0.0% 0.6% Santabanta 0.2% 0.8% 0.1% 0.3% 1% 0.5% Astrocenter 0.5% 1% 0.1% 0.4% 0.4% 0.5% Astroindia 1% 0.4% 0.1% 0.0% 0.0% 0.5% Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.0% 0.5% Paramdhaam 0.0% 2% 0.5% 0.0% 0.2% 0.4% Indya 0.0% 1% 0.4% 0.0% 0.7% 0.4% Webulagam 0.0% 0.3% 0.1% 0.0% 0.0% 0.4% Astrologyzone 0.4% 0.3% 2% 0.0% 0.1% 0.4% Cyberastro 0.1% 0.6% 0.4% 0.2% 0.7% 0.3% Tarot 0.0% 0.2% 0.1% 0.1% 0.0% 0.2% Ganeshaspeaks 0.6% 0.3% 0.0% 0.4% 0.0% 0.2% Astroworld 0.0% 0.0% 0.3% 1% 0.0% 0.2% Kundli 0.0% 0.7% 0.1% 0.2% 0.1% 0.2% Jagran 0.0% 0.1% 0.1% 0.0% 0.0% 0.2% Others 2% 12% 6% 2% 10% 9%

149

Table 72: Preferred website for online learning/education

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 745 638 509 456 381 5,360 Google 35% 27% 30% 74% 33% 34% Yahoo 40% 5% 6% 2% 3% 11% Wikipedia 2% 8% 5% 6% 7% 6% Rediff 2% 2% 32% 2% 2% 5% Education 2% 5% 0.2% 0.6% 5% 3% Indiatimes 0.1% 2% 2% 0.1% 12% 2% W3schools 0.4% 2% 2% 1% 2% 1% IGNOU 0.8% 2% 0.6% 0.2% 2% 1% MSN 0.8% 2% 0.9% 0.5% 0.5% 1% CBSE 1% 0.3% 0.1% 0.0% 0.9% 1% Ebizel 0.2% 1% 1% 0.3% 3% 1% Onlinelearning 0.5% 2% 0.5% 0.3% 0.6% 0.9% ICFAI 1% 2% 0.6% 0.1% 0.8% 0.9% Annauniversity 0.2% 1% 0.0% 0.2% 0.0% 0.9% Onlineeducation 0.0% 3% 0.1% 0.4% 0.0% 0.8% Microsoft 0.2% 0.8% 1% 0.1% 1% 0.7% Howstuffworks 0.1% 0.2% 0.2% 2% 0.7% 0.6% BBC 0.3% 0.5% 0.5% 0.0% 0.0% 0.6% Pubmed 0.9% 0.5% 1% 0.0% 0.6% 0.5% Learning 0.0% 0.1% 0.1% 0.4% 0.4% 0.5% ICAI 0.5% 1% 0.2% 0.2% 0.1% 0.5% Freshersworld 0.3% 0.0% 0.1% 0.2% 0.2% 0.5% Dewsoftoverseas 0.4% 0.0% 0.1% 0.2% 0.4% 0.4% Gurukul 0.0% 1% 0.0% 0.4% 0.1% 0.4% Answers 0.8% 0.1% 0.0% 0.6% 0.6% 0.4% Goiit 0.9% 0.0% 0.4% 0.0% 0.0% 0.3% Symbiosis 0.2% 0.6% 0.0% 0.4% 0.2% 0.3% Britishcouncil 0.2% 0.9% 0.1% 0.0% 0.4% 0.3% Worldwidelearn 0.0% 0.4% 0.3% 0.0% 0.2% 0.3% NCERT 0.2% 0.6% 0.3% 0.2% 0.3% 0.2% Mit.edu 0.0% 0.3% 0.1% 0.0% 0.0% 0.2% English 0.1% 0.3% 0.0% 0.0% 0.5% 0.2% Others 10% 27% 15% 7% 23% 24%

150

Table 73: Preferred blog sites

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 205 176 140 125 105 1,476 Google 17% 22% 17% 60% 23% 22% Yahoo 44% 6% 9% 11% 15% 20% Blogspot 3% 16% 13% 5% 10% 11% Rediff 1% 9% 37% 5% 8% 11% Blogger 8% 13% 5% 7% 14% 10% Ibibo 8% 10% 7% 5% 19% 9% Tagged 0.0% 0.2% 0.0% 0.0% 0.0% 3% Hi5 0.9% 8% 0.1% 2% 0.1% 2% Indiatimes 0.2% 2% 3% 1% 9% 2% Youtube 11% 0.2% 0.4% 0.0% 0.2% 2% Debonairblog 0.0% 3% 1% 0.5% 0.3% 1% Mouthshut 0.6% 3% 2% 0.0% 0.0% 1% Mylot 1% 0.0% 1% 2% 0.0% 1% MSN 0.7% 1% 0.1% 1% 0.1% 0.8% Myspace 0.0% 0.0% 2% 0.0% 0.0% 0.8% Sulekha 2% 0.0% 0.5% 0.0% 0.0% 0.7% TimesofIndia 0.0% 0.8% 2% 0.0% 0.0% 0.4% Fropper 0.3% 0.1% 0.0% 0.8% 0.0% 0.4% Monster 0.0% 0.8% 0.0% 0.0% 0.1% 0.2% Others 2% 6% 0.1% 0.1% 1% 2%

151

Table 74: Other language preferred for local language content

Language Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 152 130 104 93 78 1,095 Tamil 14% 24% 14% 13% 6% 19% Hindi 14% 8% 18% 28% 36% 19% Malayalam 26% 9% 8% 17% 10% 16% Telugu 8% 10% 11% 22% 11% 13% Marathi 9% 14% 22% 6% 14% 12% Kannada 14% 20% 9% 2% 7% 7% Bengali 2% 10% 7% 0.8% 7% 6% Gujarati 6% 0.6% 4% 0.0% 4% 3% Oriya 0.4% 2% 1% 0.0% 2% 1% Urdu 2% 0.0% 0.8% 4% 0.0% 0.8% Punjabi 0.6% 0.0% 1% 0.0% 3% 0.5% Assamese 0.6% 0.0% 0.0% 0.6% 0.0% 0.2% Bhojpuri 0.0% 0.0% 0.0% 0.9% 0.0% 0.2% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Maithili 0.4% 0.0% 0.0% 0.0% 0.0% 0.1% Manipuri 0.6% 0.0% 0.0% 0.0% 0.0% 0.1% Tulu 0.0% 0.0% 1% 0.0% 0.0% 0.1% Kashmiri 0.0% 0.0% 0.5% 0.0% 0.0% 0.1% Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Konkani 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bundeli 0.0% 0.0% 0.0% 0.0% 0.7% 0.0% Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marwari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 1% 3% 3% 6% 0.0% 2%

152

Table 75: Preferred website for checking local language content

Website Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 152 130 104 93 78 1,095 Google 7% 9% 4% 58% 18% 13% Yahoo 41% 0.7% 2% 7% 8% 9% Malayalamanorama 5% 4% 6% 4% 5% 8% Eeandu 0.1% 8% 5% 4% 6% 7% Thinamalar 4% 9% 0.0% 3% 0.0% 6% Webduniya 0.0% 0.9% 7% 2% 8% 4% Webulagam 7% 4% 0.5% 2% 0.9% 3% Marathiworld 2% 6% 9% 0.2% 8% 3% Keralakaumudi 13% 0.0% 0.1% 0.0% 0.0% 3% Jagran 0.1% 3% 3% 0.0% 2% 3% Esakal 2% 3% 3% 3% 0.0% 3% Tamilcinema 0.0% 10% 12% 0.0% 0.0% 2% Rediff 1% 3% 9% 0.0% 4% 2% Dainikjagran 0.1% 0.7% 0.0% 3% 0.3% 2% Matrubhumi 0.0% 0.0% 0.1% 0.0% 0.0% 2% Banglalive 0.7% 4% 4% 0.1% 2% 2% Kannadaaudio 0.5% 1% 0.6% 0.2% 6% 1% Anandabazaar 0.0% 3% 1% 0.0% 0.0% 1% Kumudam 0.0% 0.3% 0.0% 3% 0.0% 1% Gujratsamachar 2% 2% 2% 0.0% 0.0% 1% Vaartha 0.0% 0.5% 0.3% 0.0% 11% 0.9% 3% 0.3% 0.0% 0.0% 0.0% 0.8% Amarujala 0.0% 0.0% 0.7% 3% 0.3% 0.7% Sakal 0.6% 0.2% 4% 0.0% 0.0% 0.7% bbchindi 0.0% 2% 0.0% 0.0% 4% 0.6% Deepika 0.0% 4% 0.0% 0.0% 0.2% 0.6% Thatskannada 0.2% 3% 0.9% 0.0% 0.0% 0.6% Epatra 0.7% 0.0% 2% 0.0% 0.6% 0.6% Dailythanthi 0.0% 0.0% 1% 1% 0.0% 0.5% Bhaskar 0.2% 0.0% 2% 0.1% 0.4% 0.5% Maharashtratimes 0.0% 0.0% 2% 0.0% 0.9% 0.4% Others 9% 19% 18% 6% 14% 17%

153

Table 76: Most preferred TV channel

TV Channel Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,069 915 731 654 546 7,691 Star Plus 13% 12% 14% 8% 17% 12% Discovery 10% 5% 7% 9% 8% 8% NDTV 3% 18% 4% 3% 4% 6% Aajtak 2% 4% 5% 3% 6% 5% Sun TV 5% 5% 6% 5% 2% 5% HBO 3% 4% 3% 7% 7% 4% Sony 6% 3% 2% 2% 5% 4% Star Movies 4% 4% 3% 2% 3% 3% Zee TV 3% 2% 4% 3% 3% 3% M TV 4% 3% 2% 5% 3% 3% CNBC 1% 2% 4% 2% 3% 3% Ten Sports 3% 2% 3% 3% 2% 3% Star One 3% 1% 3% 2% 4% 3% ESPN 3% 3% 4% 4% 1% 3% National Geographic 3% 1% 6% 6% 0.3% 2% CNN IBN 1% 2% 3% 2% 2% 2% TV 9 0.8% 2% 0.6% 1% 0.8% 2% DD 1 2% 0.6% 2% 2% 1% 2% Star World 1% 2% 0.4% 2% 3% 2% Asianet 2% 0.1% 1% 2% 0.1% 2% E TV 2% 0.9% 0.8% 0.7% 0.3% 1% Sab TV 0.6% 0.9% 1% 2% 1% 1% Travel & Living 2% 0.3% 0.5% 1% 0.2% 1% Gemini 1% 1% 0.8% 0.6% 0.0% 1% Pogo 2% 0.2% 0.7% 0.2% 1% 1% BBC 0.9% 0.1% 0.6% 0.7% 0.4% 1% Cartoon Network 1% 0.7% 1% 2% 0.3% 0.9% AXN 2% 0.5% 0.4% 0.9% 2% 0.9% Star News 0.2% 0.5% 2% 0.4% 2% 0.9% Star Sports 0.7% 0.9% 1% 0.2% 0.5% 0.8% Vijaya TV 1% 1% 0.7% 0.3% 0.0% 0.8% Zoom 0.8% 0.8% 0.3% 1% 0.1% 0.7% Surya TV 0.0% 0.0% 0.1% 0.0% 0.8% 0.7% History Channel 0.7% 0.5% 0.7% 0.7% 0.3% 0.7% 0.8% 1% 0.3% 0.9% 0.0% 0.6% Animal Planet 0.3% 0.9% 0.1% 0.7% 0.0% 0.6% F TV 0.4% 0.9% 0.4% 0.8% 0.4% 0.6% Set Max 0.9% 0.4% 1% 1% 0.8% 0.6% Zee Cinema 0.7% 0.6% 0.0% 0.6% 1% 0.6% NDTV Profit 0.0% 1% 0.1% 1% 0.2% 0.6% Etv Kannada 0.8% 0.8% 0.1% 0.1% 0.8% 0.4% India TV 0.3% 1% 0.4% 0.2% 1% 0.4% Sahara One 0.3% 0.0% 0.1% 0.0% 0.5% 0.4% Zee News 0.6% 0.3% 0.3% 0.0% 0.2% 0.4% Dd News 0.5% 0.0% 0.2% 0.0% 3% 0.4% Kairali TV 2% 0.1% 0.0% 0.0% 0.0% 0.4%

154

TV Channel Yahoo NDTV Rediff Google Indiatimes ANU Zee Music 0.1% 0.0% 0.0% 0.5% 0.0% 0.4% NDTV24*7 0.2% 0.2% 1% 0.5% 0.1% 0.4% Times Now 0.1% 1% 0.7% 0.3% 0.4% 0.4% Disney Channel 0.9% 0.2% 0.1% 0.7% 0.1% 0.3% Any Music Channel 0.0% 0.1% 0.3% 0.8% 0.1% 0.3% Any News Channel 0.6% 0.0% 0.7% 0.1% 0.7% 0.3% Any Sports Channel 0.1% 0.8% 0.5% 0.2% 0.2% 0.3% SS Music 0.1% 0.2% 0.0% 0.6% 0.0% 0.3% Vh1 0.0% 0.3% 0.0% 0.8% 0.4% 0.3% Udaya TV 0.5% 0.5% 0.7% 0.0% 0.0% 0.3% V Channel 0.1% 0.6% 0.3% 0.2% 0.3% 0.3% Aawaz 0.2% 0.0% 0.1% 0.3% 0.7% 0.3% ETC 0.1% 0.0% 0.6% 1% 0.2% 0.3% Headlines Today 0.6% 0.0% 0.2% 0.6% 0.4% 0.3% Ibnlive 0.0% 0.2% 0.2% 0.1% 0.1% 0.3% Maa TV 0.0% 0.3% 0.0% 0.0% 0.0% 0.2% Zee Marathi 0.3% 0.0% 0.4% 0.1% 0.1% 0.2% Animax 0.0% 0.0% 0.0% 0.0% 1% 0.2% Star Gold 0.1% 0.3% 0.5% 0.0% 0.4% 0.2% Star Anand 0.1% 0.0% 1% 0.0% 0.4% 0.2% MH1 0.2% 0.0% 0.1% 0.1% 0.0% 0.1% Jetix 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Alfa Marathi 0.0% 0.0% 0.1% 0.4% 0.0% 0.1% Any Movie Channel 0.0% 0.3% 0.1% 0.4% 0.1% 0.1% Etv Bangla 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% Etv Marathi 0.3% 0.0% 0.1% 0.0% 0.2% 0.1% God 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% Jaya TV 0.0% 0.2% 0.3% 0.0% 0.0% 0.1% Teja TV 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% Zee Business 0.2% 0.0% 0.2% 0.0% 0.0% 0.1% Zee Café 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Star Utsav 0.4% 0.0% 0.1% 0.0% 0.0% 0.1% India Vision 0.0% 0.7% 0.0% 0.0% 0.0% 0.1% Hall Mark 0.0% 0.0% 0.0% 0.4% 0.0% 0.1% Kiran TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Raj TV 0.0% 0.0% 0.0% 0.9% 0.0% 0.1% Sahara TV 0.4% 0.0% 0.0% 0.0% 0.0% 0.1% B4U 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% Hungama TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Local 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Astha 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% K TV 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% Sanskar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

155

TV Channel Yahoo NDTV Rediff Google Indiatimes ANU Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Bangla 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Set Pix 0.2% 0.0% 0.0% 0.0% 0.1% 0.0% Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 2% 2% 0.6% 2% 0.1% 1%

156

Table 77: Most preferred newspaper

Newspaper Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,075 920 735 657 549 7,732 The Times of India 30% 44% 35% 36% 55% 35% The Hindu 21% 23% 15% 23% 9% 20% The Hindustan Times 5% 6% 5% 7% 7% 6% Deccan Chronicle 5% 2% 2% 5% 0.8% 4% Indian Express 6% 2% 2% 1% 2% 3% Eenadu 1% 2% 3% 3% 0.4% 3% The Telegraph 2% 3% 4% 2% 3% 3% The Economic Times 2% 1% 3% 2% 1% 2% Dainik Bhaskar 3% 1% 2% 2% 5% 2% Malyalam Manorama 1% 0.0% 2% 2% 0.0% 2% Dainik Jagran 0.9% 2% 2% 0.6% 0.4% 2% Deccan Herald 2% 2% 2% 0.7% 1% 1% The Tribune 2% 0.9% 1% 2% 0.2% 1% DNA 2% 0.6% 2% 1% 2% 1% Mid Day 0.7% 0.6% 2% 2% 2% 1% Gujrat Samachar 1% 0.4% 1% 0.0% 0.4% 1% Dinamalar 0.3% 0.1% 1% 0.3% 0.0% 1% Vijay Karnataka 2% 0.6% 3% 0.2% 0.2% 0.9% Mumbai Mirror 1% 0.3% 0.9% 0.9% 1% 0.9% Anand Bazar Patrika 0.3% 0.7% 1% 0.3% 0.2% 0.7% Daily Thanthi 0.9% 0.2% 0.8% 0.4% 0.1% 0.6% Lokmat 1% 0.0% 0.3% 0.4% 1% 0.6% Mathrubhumi 0.7% 0.0% 0.2% 0.1% 0.0% 0.5% Sakal 0.5% 0.5% 0.7% 0.4% 0.0% 0.5% Divya Bhaskar 0.2% 0.4% 0.8% 0.0% 2% 0.5% Rajasthan Patrika 0.2% 0.8% 0.2% 0.0% 1% 0.5% Dinakaran 0.5% 0.7% 0.8% 0.1% 0.0% 0.5% Loksatta 0.5% 0.0% 1% 0.1% 1% 0.5% Amar Ujala 0.6% 0.1% 0.4% 0.8% 0.1% 0.4% Sandesh 0.2% 0.3% 0.3% 0.0% 0.7% 0.4% Nav Hindi Times 0.2% 0.0% 0.2% 0.8% 0.0% 0.3% Business Line 0.0% 1% 0.6% 0.1% 0.0% 0.3% Prajavani 0.4% 0.0% 0.0% 1% 1% 0.3% Punjab Kesari 0.6% 0.3% 0.3% 0.2% 0.0% 0.3% Nai Dunia 0.6% 0.0% 0.2% 0.0% 0.0% 0.3% Kerala Kaumudi 2% 0.0% 0.0% 0.0% 0.0% 0.3% Nav Bharat Times 0.0% 0.1% 0.2% 0.1% 0.2% 0.2% Hitvada 0.2% 0.1% 0.2% 0.7% 0.0% 0.2% Times 0.1% 0.0% 0.6% 0.0% 0.2% 0.2% The Statesman 0.1% 0.3% 0.0% 0.0% 0.0% 0.2% Business Standard 0.0% 0.5% 0.1% 0.8% 0.1% 0.2% Gulf News 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Samaj 0.2% 0.0% 0.1% 0.0% 0.0% 0.2% Vartha 0.1% 0.1% 0.1% 0.0% 0.0% 0.2% Kannada praba 0.0% 0.2% 0.6% 0.1% 0.7% 0.2% Vijaya Times 0.0% 0.0% 0.2% 0.0% 0.1% 0.1%

157

Newspaper Yahoo NDTV Rediff Google Indiatimes ANU Andhra Jyoti 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Dharitri 0.1% 0.0% 0.6% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Mumbai Samachar 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% Udayavani 0.0% 0.1% 0.3% 0.2% 0.0% 0.1% Pratidin (Local) 0.0% 0.1% 1% 0.0% 0.0% 0.1% Pudhari 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% Prabhat Khabar 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bangalore Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Employment News 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Madhyamum 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% The Pioneer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Vartaman 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Janshakti 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Aaj Kal 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Inquilab 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Greater Kashmir 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mint 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Others 1% 0.0% 0.3% 0.8% 1% 0.8%

158

Table 78: Most preferred magazine

Magazine Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 935 800 639 572 477 6,725 India Today 19% 26% 26% 21% 31% 24% Reader's Digest 8% 8% 6% 7% 6% 7% The Week 7% 6% 4% 8% 3% 6% Sports Star 2% 9% 6% 6% 2% 5% Outlook 3% 8% 5% 3% 5% 4% Femina 4% 3% 3% 3% 5% 3% Film Fare 5% 2% 3% 2% 3% 3% Digit 4% 1% 3% 2% 5% 3% Business World 0.6% 3% 4% 3% 3% 3% Women's Era 4% 3% 0.7% 2% 1% 2% Business Today 0.3% 2% 2% 2% 2% 2% Chip 3% 0.6% 3% 2% 0.7% 2% Autocar India 2% 2% 1% 4% 0.6% 2% Swathi 0.2% 0.9% 0.7% 1% 0.2% 2% Star Dust 1% 2% 1% 1% 1% 1% Ananda Vikatan 1% 0.4% 1% 0.1% 0.0% 1% Vanita 1% 0.1% 0.4% 1% 0.0% 1% Electronics For You 0.4% 0.3% 0.4% 1% 3% 1% Competition Success Review 3% 1% 2% 0.5% 2% 1% Business India 0.4% 0.6% 2% 0.8% 0.5% 1% Kumudham 0.6% 0.7% 0.9% 0.2% 0.6% 0.9% Wisdom 1% 0.2% 0.2% 0.3% 0.0% 0.9% Grihshobha 0.7% 0.5% 1% 0.5% 1% 0.8% Cosmopolitan 0.5% 1% 0.5% 2% 0.9% 0.8% Fortune India 0.8% 2% 0.6% 1% 0.1% 0.8% Time 2% 0.7% 1% 0.7% 0.5% 0.8% India Times 0.8% 0.2% 0.6% 0.6% 2% 0.7% Chitralekha 0.7% 0.0% 0.7% 0.0% 2% 0.7% PC Quest 0.7% 0.8% 1% 0.7% 2% 0.7% Science Reporter 2% 0.0% 0.2% 2% 0.5% 0.7% Computers Today 2% 0.4% 0.7% 0.7% 0.0% 0.6% Cricket Samrat 0.4% 0.1% 0.6% 0.1% 0.1% 0.6% Overdrive 0.3% 1% 0.5% 0.4% 0.8% 0.6% Business & Economy 0.6% 0.0% 0.4% 1% 0.9% 0.6% National Geographic 1% 0.3% 0.3% 0.4% 1% 0.5% Health 1% 0.5% 0.1% 0.5% 0.8% 0.5% Outlook Money 0.1% 1% 1% 0.3% 0.3% 0.4% Meri Saheli 0.4% 0.0% 0.4% 0.4% 0.3% 0.3% Today 1% 0.3% 0.8% 0.2% 0.1% 0.3% Brunch 0.8% 0.1% 0.2% 0.1% 0.0% 0.3% Business Week 0.0% 0.4% 0.0% 2% 0.0% 0.3% Dalal Street 0.0% 0.3% 0.6% 0.1% 0.3% 0.3% Gladrags 0.0% 0.1% 0.7% 0.0% 0.0% 0.3% Good House Keeping 0.0% 0.2% 1% 0.0% 0.3% 0.3% Playboy 0.0% 0.3% 0.1% 0.0% 0.0% 0.3% Safari 0.1% 0.1% 0.2% 0.3% 0.8% 0.3%

159

Magazine Yahoo NDTV Rediff Google Indiatimes ANU Inside Outside 0.0% 0.0% 0.1% 0.0% 0.0% 0.2% Sudha 0.5% 0.1% 0.1% 0.0% 0.9% 0.2% PC World 0.3% 0.1% 0.6% 0.0% 0.0% 0.2% Anandamela 0.2% 0.0% 1% 0.9% 0.0% 0.2% Aval Vikatan 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% Capital Market 0.1% 0.2% 0.1% 0.0% 0.0% 0.2% Chronicle 0.0% 0.0% 0.0% 0.6% 0.0% 0.2% Data Quest 0.0% 0.3% 0.4% 0.0% 0.0% 0.2% Debonair 0.1% 0.3% 0.1% 0.5% 0.1% 0.2% Desh 0.1% 0.2% 0.3% 0.0% 0.4% 0.2% Junior Vikatan 0.5% 0.0% 0.0% 0.0% 0.0% 0.2% Manorama 0.0% 0.4% 0.0% 0.4% 0.0% 0.2% Maxim 0.1% 0.0% 0.4% 0.6% 0.0% 0.2% Sarita 0.4% 0.1% 0.3% 0.5% 0.0% 0.2% Taranga 0.1% 0.8% 0.1% 0.0% 0.6% 0.2% The Economist 0.5% 0.0% 0.2% 0.4% 0.1% 0.2% Elle 0.3% 0.0% 0.0% 0.0% 0.6% 0.2% Society 0.4% 0.0% 0.0% 0.0% 0.0% 0.2% Sananda 0.1% 0.3% 0.6% 0.0% 0.0% 0.1% Abhiyan 0.0% 0.0% 0.4% 0.0% 0.1% 0.1% Aha Zindagi 0.1% 0.0% 0.0% 0.2% 0.1% 0.1% Cineblitz 0.1% 0.0% 0.0% 0.8% 0.0% 0.1% Linux For You 0.0% 0.2% 0.0% 0.6% 0.0% 0.1% Graphiti 0.0% 0.1% 0.1% 0.0% 0.4% 0.1% Auto India 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Buzz 0.0% 0.0% 0.1% 0.1% 0.0% 0.1% Champak 0.4% 0.0% 0.0% 0.0% 0.0% 0.1% Deccan Chronicle 0.0% 0.0% 0.3% 0.2% 0.0% 0.1% Frontline 0.1% 0.0% 0.1% 0.3% 0.0% 0.1% Lokprabha 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Saptahik Sakal 0.4% 0.0% 0.1% 0.0% 0.0% 0.1% Saras Salil 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Savvy 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Living Digital 0.0% 0.3% 0.0% 0.1% 0.0% 0.1% Saptahik Bartaman 0.1% 0.0% 0.1% 0.0% 0.0% 0.1% Money life 0.0% 0.0% 0.0% 0.0% 0.6% 0.1% Animation Reporter 0.0% 0.0% 0.2% 0.5% 0.0% 0.1% Chandamama 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Andra Jyoti 0.2% 0.0% 0.4% 0.0% 0.0% 0.1% Bikes 0.0% 0.5% 0.0% 0.4% 0.2% 0.1% Business Standard 0.0% 0.3% 0.1% 0.4% 0.0% 0.1% Anandalok 0.0% 0.4% 0.0% 0.0% 0.0% 0.1% Developer IQ 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Mathrubhumi 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Auto World 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Better Photography 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Top Gear 0.0% 0.1% 0.2% 0.0% 0.0% 0.0% Nirogadhaam 0.2% 0.0% 0.1% 0.0% 0.0% 0.0%

160

Magazine Yahoo NDTV Rediff Google Indiatimes ANU Automobiles 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Business Times 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kadambini 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Saheli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 8% 5% 4% 9% 5% 7%

Table 79: Most preferred radio channel

Radio Channel Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 725 620 495 443 370 5,213 Radio Mirchi 32% 43% 39% 27% 40% 38% Red FM 11% 9% 17% 12% 10% 11% AIR 13% 8% 12% 13% 11% 11% Radio City 12% 12% 9% 16% 14% 11% Suryan FM 9% 8% 2% 7% 1% 7% Big FM 4% 5% 4% 5% 7% 6% AIR FM GOLD 6% 5% 5% 6% 1% 5% AIR FM RAINBOW 6% 2% 4% 6% 4% 4% Fever FM 1% 3% 2% 2% 6% 3% World Space 0.5% 2% 0.8% 0.6% 2% 2% BBC 2% 0.4% 1% 2% 2% 1% Power FM 0.8% 0.4% 1% 1% 1% 0.9% Go FM 0.8% 1% 0.7% 2% 0.7% 0.8% Amar FM 0.1% 0.2% 0.1% 0.0% 0.0% 0.2% Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 1% 0.8% 2% 0.7% 0.3% 1%

161

Table 80: Top of mind recall for brands

TOM Brand Yahoo NDTV Rediff Google Indiatimes ANU Sample Base 1,154 988 789 706 589 8,301 Sony 7% 12% 8% 5% 9% 8% Nokia 8% 7% 8% 7% 8% 7% Tata 5% 4% 6% 6% 7% 5% LG 6% 3% 4% 5% 4% 4% Colgate 3% 3% 3% 2% 5% 3% Reliance 3% 2% 4% 2% 4% 3% HLL 2% 4% 3% 1% 2% 3% Nike 3% 3% 2% 4% 2% 2% Samsung 3% 3% 2% 1% 3% 2% Pepsi 0.7% 3% 2% 4% 2% 2% Microsoft 2% 1% 2% 2% 2% 2% Philips 2% 2% 2% 2% 1% 2% Adidas 2% 3% 1% 3% 2% 2% Maruti 1% 2% 3% 1% 1% 2% HP 2% 0.9% 1% 1% 0.8% 2% Coca Cola 1% 2% 2% 0.8% 2% 1% Godrej 2% 0.8% 1% 0.7% 2% 1% Google 1% 1% 2% 0.6% 2% 1% Reebok 0.8% 2% 0.5% 1% 0.8% 1% Hero Honda 1% 1% 1% 2% 0.8% 1% Airtel 0.4% 2% 0.9% 0.8% 0.6% 1% IBM 0.3% 0.5% 0.9% 4% 0.6% 1% Bajaj 1% 1% 1% 1% 1% 1% Raymonds 2% 0.8% 1% 0.4% 0.6% 0.9% Intel 2% 0.4% 0.8% 2% 0.4% 0.9% Levis 0.4% 0.7% 1% 0.9% 2% 0.9% Honda 0.7% 1% 0.9% 0.9% 1% 0.9% Sony Ericsson 0.4% 1% 0.8% 0.7% 0.3% 0.8% Onida 1% 0.6% 1% 0.8% 0.4% 0.7% Videocon 0.3% 0.9% 1% 0.5% 0.6% 0.7% Amul 0.4% 0.5% 1% 0.3% 0.0% 0.6% Lakme 1% 0.7% 0.5% 1% 0.5% 0.6% Britannia 0.6% 0.3% 1% 0.3% 0.1% 0.6% Wipro 1% 0.1% 0.1% 1% 0.9% 0.6% Compaq 0.7% 0.3% 0.5% 0.1% 0.4% 0.6% BPL 0.8% 0.1% 1% 0.2% 0.4% 0.5% Cadbury 0.4% 0.8% 0.5% 0.4% 0.5% 0.5% HCL 0.4% 0.5% 0.2% 1% 0.3% 0.5% Lee 1% 0.9% 0.5% 0.0% 0.5% 0.5% Titan 0.7% 0.7% 0.1% 0.7% 0.3% 0.5% Apple 0.5% 0.2% 0.2% 1% 0.6% 0.5% Mercedes 0.2% 0.3% 0.6% 0.1% 0.4% 0.4% Motorola 0.2% 0.6% 0.1% 1% 0.3% 0.4% Peter England 0.2% 0.2% 0.4% 0.6% 0.1% 0.4% Surf 0.2% 0.4% 0.3% 0.5% 0.8% 0.4% Whirlpool 0.5% 0.5% 1% 0.0% 0.2% 0.4% Hyundai 0.3% 0.3% 0.6% 0.1% 0.5% 0.4%

162

TOM Brand Yahoo NDTV Rediff Google Indiatimes ANU Kingfisher 0.4% 0.1% 0.4% 0.1% 0.2% 0.4% Toyota 0.5% 0.2% 0.1% 0.9% 0.1% 0.4% Bata 0.2% 0.5% 0.6% 0.2% 0.4% 0.3% BSNL 0.1% 0.3% 0.6% 0.3% 0.2% 0.3% ICICI 0.2% 0.7% 0.0% 0.2% 0.6% 0.3% Nestle 0.7% 0.1% 0.1% 0.8% 0.3% 0.3% Parle 0.2% 0.5% 0.1% 0.4% 0.2% 0.3% Dell 0.0% 0.6% 0.3% 0.1% 0.9% 0.3% Garnier 0.1% 0.3% 0.4% 0.7% 0.4% 0.3% ITC 0.1% 0.1% 0.2% 0.6% 0.3% 0.3% Johnson & Johnson 0.1% 0.0% 0.4% 0.0% 0.2% 0.3% Pantaloon 0.3% 0.2% 0.4% 0.0% 0.1% 0.3% Yamaha 0.2% 0.0% 0.1% 1% 0.0% 0.3% Hutch 0.2% 0.9% 0.4% 0.1% 0.5% 0.3% Ray Ban 1% 0.0% 0.2% 0.1% 0.0% 0.3% Times of India 0.1% 0.5% 0.3% 0.3% 0.2% 0.3% Dabur 0.3% 0.0% 0.5% 0.0% 0.2% 0.2% Amway 0.1% 0.1% 0.3% 0.3% 0.5% 0.2% Lenovo 0.3% 0.2% 0.5% 0.0% 0.3% 0.2% Ponds 0.6% 0.1% 0.3% 0.0% 0.0% 0.2% BMW 0.0% 0.2% 0.2% 0.0% 0.7% 0.2% Brooke Bond 0.0% 0.1% 0.1% 0.0% 0.1% 0.2% Canon 0.3% 0.0% 0.7% 0.0% 0.1% 0.2% Close Up 0.7% 0.3% 0.1% 0.0% 0.0% 0.2% Horlicks 0.2% 0.4% 0.2% 0.3% 0.6% 0.2% Infosys 0.0% 0.2% 0.1% 0.4% 0.0% 0.2% ISI 0.0% 0.1% 0.0% 0.3% 0.3% 0.2% John Players 0.3% 0.2% 0.1% 0.1% 0.5% 0.2% Lifebuoy 0.3% 0.3% 0.2% 0.6% 0.0% 0.2% Lux 0.1% 0.3% 0.3% 0.0% 0.0% 0.2% Pepe 0.5% 0.0% 0.0% 0.5% 0.0% 0.2% Pepsodent 0.2% 0.0% 0.5% 0.0% 0.1% 0.2% Provogue 0.0% 0.3% 0.1% 0.2% 0.3% 0.2% TVS 0.0% 0.2% 0.2% 0.0% 0.2% 0.2% Woodland 0.2% 0.0% 0.5% 0.0% 0.4% 0.2% Arrow 0.2% 0.6% 0.2% 0.3% 0.0% 0.2% Dettol 0.1% 0.8% 0.1% 0.0% 0.1% 0.2% Ford 0.1% 0.5% 0.2% 0.2% 0.0% 0.2% Hamam 0.2% 0.1% 0.2% 0.0% 0.0% 0.2% Louis Phillip 0.0% 0.1% 0.0% 0.1% 0.5% 0.2% Revlon 0.0% 0.0% 0.7% 0.8% 0.0% 0.2% Yahoo 0.0% 0.1% 0.0% 0.2% 0.0% 0.2% Denim 0.3% 0.2% 0.1% 0.1% 0.0% 0.1% Killer 0.0% 0.0% 0.1% 0.1% 0.0% 0.1% L`Oreal 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% Suzuki 0.4% 0.1% 0.1% 0.2% 0.2% 0.1% Spykar 0.0% 0.1% 0.1% 0.2% 0.0% 0.1% Thums Up 0.1% 0.3% 0.2% 0.0% 0.1% 0.1% Wills 0.1% 0.1% 0.2% 0.4% 0.0% 0.1% Allen Solly 0.2% 0.1% 0.1% 0.5% 0.5% 0.1%

163

TOM Brand Yahoo NDTV Rediff Google Indiatimes ANU Fair & Lovely 0.3% 0.1% 0.1% 0.2% 0.0% 0.1% Ferrari 0.1% 0.3% 0.0% 0.0% 0.4% 0.1% Fevicol 0.1% 0.1% 0.3% 0.0% 0.0% 0.1% Gillette 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% Gucci 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Honda City 0.4% 0.3% 0.1% 0.0% 0.0% 0.1% IFB 0.0% 0.2% 0.0% 0.3% 0.3% 0.1% Kodak 0.0% 0.0% 0.0% 0.5% 0.0% 0.1% Koutons 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% LIC 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Maggi 0.0% 0.1% 0.0% 0.1% 0.5% 0.1% Mahindra & Mahindra 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Mcdonald 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% MRF 0.1% 0.0% 0.0% 0.5% 0.0% 0.1% Nescafe 0.1% 0.0% 0.5% 0.1% 0.1% 0.1% Nirma 0.3% 0.0% 0.1% 0.1% 0.1% 0.1% P & G 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% Panasonic 0.1% 0.0% 0.0% 0.0% 0.2% 0.1% Park Avenue 0.1% 0.4% 0.1% 0.0% 0.5% 0.1% Rediff 0.3% 0.0% 0.1% 0.5% 0.0% 0.1% Rin 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% Santro 0.0% 0.2% 0.2% 0.0% 0.5% 0.1% Sify 0.0% 0.0% 0.1% 0.2% 0.0% 0.1% Skoda 0.1% 0.1% 0.2% 0.0% 0.0% 0.1% Tata Indicom 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% VIP 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% Zodiac 0.0% 0.0% 0.2% 0.0% 0.0% 0.1% L&T 0.0% 0.0% 0.1% 0.0% 0.2% 0.1% Lays 0.0% 0.0% 0.1% 0.3% 0.0% 0.1% Ranbaxy 0.1% 0.0% 0.2% 0.0% 0.0% 0.1% Sahara 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% Sansui 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% TCS 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Chevrolet 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Red Label 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% SBI 0.0% 0.0% 0.2% 0.2% 0.0% 0.1% Siemens 0.0% 0.2% 0.1% 0.2% 0.0% 0.1% Voltas 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Gold Flake 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Parker 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Rolex 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Taj 0.0% 0.1% 0.1% 0.0% 0.3% 0.0% Tata Tea 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% Van Huesen 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Versace 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% Acer 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Axe 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% Idea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Armani 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

164

TOM Brand Yahoo NDTV Rediff Google Indiatimes ANU GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% HDFC 0.0% 0.0% 0.1% 0.2% 0.1% 0.0% Mark & Spencer 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% NIIT 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% Pears 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Reid & Taylor 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tanishq 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Tata Indica 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% Tata Motors 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% VSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Glaxo 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% HSBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% MTNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 12% 10% 10% 11% 12% 12%

165

Appendix

166

Table 81: City type classification by market size

REGIONS North South East West Delhi Bangalore Kolkata Ahmadabad Metros Chennai Mumbai Coimbatore Pune Hyderabad Surat

Faridabad Kochi Asansol Bhopal Jaipur Madurai Thane

Kanpur Indore 1 Urban Uptowns Lucknow Nagpur Ludhiana Vadodara Patna

Amritsar Thiruvanathapuram Guwahati Aurangabad Chandigarh Tiruchirapalli Goa Emerging Dhanbad Vijayavada Jabalpur Towns Ghaziabad Visakhapatanam Nashik Rajkot Agra Mangalore Bhubaneswar Solapur Allahabad Mysore Cuttack Others from CITY TYPE BY MARKET SIZE Dehradun Secunderabad Raipur West India Gurgaon Others from South Others from Jodhpur East India India Meerut Others Noida

Ranchi

Varanasi Others from North India

1 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics. 167

Table 82: City type by population size vs. market size

POPULATION SIZE Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs Coimbatore Ahmadabad Bangalore Chennai Metros Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Faridabad Assansol Indore Bhopal Kochi Jaipur Urban Madurai Kanpur Vadodara Lucknow Uptowns Ludhiana

2 Nagpur Patna Goa Amritsar Nashik Aurangabad Chandigarh

MARKET SIZE Dhanbad Guwahati Emerging Jabalpur Towns Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam Others from North India Mangalore Allahabad Agra Others from South India Dehradun Bhubaneswar Meerut Others from East India Others from North India Cuttack Varanasi Others Others from West India Others from South India Jodhpur Others from East India Raipur Others from West India Ranchi Solapur

2 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics. 168

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's Highest Education School School Secondary Grad./ Grad./ Not Illiterate (Up to 4 (5-9 / High PG PG Grad. yrs) yrs) School (Gen.) (Prof.)

Unskilled worker E E E D D D D Skilled worker E E D C C B B Petty traders E D D C C B B Shop owners D D C B B A A Businessmen/ industrialists – with D C B B A A A no employee

Businessmen/ industrialists – with C B B B A A A 1 to 9 employee Occupation 3 Businessmen/ industrialists – with B B A A A A A 10+ employee

Self-employed D D D B B A A professionals

Clerical/ salesmen D D D C B B B Chief Wage Earner's Supervisor level D D C C B B A

Officers/ C C C B B A A executives (junior)

Officers/ executives B B B B A A A (middle/ senior)

3 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation. 169

Index: Charts Chart 1: Overlap between overall online news readers and business/finance online news readers ...... 13 Chart 2: Problems faced while surfing the internet ...... 16 Chart 3: Gender breakup ...... 29 Chart 4: Age group distribution ...... 30 Chart 5: City class - by population size ...... 31 Chart 6: City class - by market size...... 32 Chart 7: Region-wise break-ups ...... 34 Chart 8: Socio economic classification ...... 36 Chart 9: Highest educational qualification ...... 37 Chart 10: Occupational break up...... 38 Chart 11: Function / field of occupation ...... 39 Chart 12: Head of the household...... 40 Chart 13: Monthly family income ...... 41 Chart 14: Most expensive vehicle owned by the household...... 42 Chart 15: Ownership of credit cards (individually)...... 43 Chart 16: Current loan liabilities...... 45 Chart 17: Years of experience in using internet ...... 46 Chart 18: Place of accessing internet ...... 47 Chart 19: Type of internet connection at home ...... 48 Chart 20: Type of internet connection at office...... 49 Chart 21: Service provider subscribed to at home ...... 50 Chart 22: Service provider subscribed to at office...... 51 Chart 23: Frequency of accessing internet from home ...... 52 Chart 24: Frequency of accessing internet from office...... 53 Chart 25: Time of the day accessing internet from home ...... 54 Chart 26: Time of the day accessing internet from office ...... 55 Chart 27: Duration of PC usage from home...... 56 Chart 28: Duration of internet usage from home...... 57 Chart 29: Duration of PC usage from office ...... 58 Chart 30: Duration of internet usage from office ...... 59 Chart 31: Time spent by internet users on watching TV ...... 60 Chart 32: Time spent by internet users on reading newspaper ...... 61 Chart 33: Time spent by internet users on listening to radio ...... 62 Chart 34: Professional activities ...... 65 Chart 35: Personal activities...... 66 Chart 36: Downloading activities...... 67 Chart 37: E-commerce related activities ...... 68 Chart 38: Online shopping...... 69 Chart 39: Response to online marketing stimulus ...... 70 Chart 40: Blogging activities ...... 71 Chart 41: Member of an online community...... 72 Chart 42: Problems faced while surfing the internet ...... 76 Chart 43: Number of email accounts and average per capita email ids ...... 77 Chart 44: Multiple user shares of email websites ...... 81

170

Index: Change from

Previous Year Graphs Chart 1: Gender breakup ...... 29 Chart 2: Age group distribution ...... 30 Chart 3: City class - by market size...... 32 Chart 4: Region-wise break-ups ...... 34 Chart 5: Socio economic classification ...... 36 Chart 6: Highest educational qualification ...... 37 Chart 7: Occupational break up ...... 38 Chart 8: Head of the household ...... 40 Chart 9: Monthly family income...... 41 Chart 10: Most expensive vehicle owned by the household...... 42 Chart 11: Ownership of credit cards (individually)...... 43 Chart 12: Years of experience in using internet ...... 46 Chart 13: Place of accessing internet ...... 47 Chart 14: Type of internet connection at home ...... 48 Chart 15: Type of internet connection at office...... 49 Chart 16: Service provider subscribed to at home ...... 50 Chart 17: Service provider subscribed to at office...... 51 Chart 18: Frequency of accessing internet from home ...... 52 Chart 19: Frequency of accessing internet from office...... 53 Chart 20: Time of the day accessing internet from home ...... 54 Chart 21: Time of the day accessing internet from office ...... 55 Chart 22: Duration of PC usage from home...... 56 Chart 23: Duration of internet usage from home...... 57 Chart 24: Duration of PC usage from office ...... 58 Chart 25: Duration of internet usage from office ...... 59 Chart 26: Time spent by internet users on watching TV ...... 60 Chart 27: Time spent by internet users on reading newspaper ...... 61 Chart 28: Time spent by internet users on listening to radio ...... 62 Chart 29: Professional activities ...... 65 Chart 30: Personal activities...... 66 Chart 31: Downloading activities...... 67 Chart 32: E-commerce related activities ...... 68 Chart 33: Online shopping...... 69 Chart 34: Response to online marketing stimulus ...... 70 Chart 35: Number of email accounts and average per capita email ids ...... 77 Chart 36: Multiple user shares of email websites ...... 81

171

Index: Tables Table 1: Detailed sample base distribution of the land survey ...... 6 Table 2: Popularity of various internet activities ...... 12 Table 3: Key demographic and socio-economic profile of online news users ... 14 Table 4: Ownership of key household and financial assets among online news users ...... 14 Table 5: Key net usage behavior of online news users ...... 15 Table 6: Popular online activities undertaken relatively more by online news users ...... 16 Table 7: Response to online marketing stimuli and online buying behavior .... 17 Table 8: Preferred websites for checking news online ...... 18 Table 9: Comparative evaluation of the top 5 online news websites on selected demographic attributes...... 19 Table 10: Comparative evaluation of the top 5 online news websites on selected net usage behavior attributes ...... 21 Table 11: Response to online marketing stimuli...... 21 Table 12: Popularity of various internet activities ...... 26 Table 13: Preferred websites for online news ...... 28 Table 14: Top 10 cities ...... 33 Table 15: Preferred language of reading ...... 35 Table 16: Household asset ownership ...... 44 Table 17: Popularity of various internet activities ...... 63 Table 18: Membership by type of online community ...... 73 Table 19: Most used local language websites (other than English) ...... 74 Table 20: Online activities desired in other languages ...... 75 Table 21: Top of mind unaided recall - all websites...... 78 Table 22: Most used website - all websites...... 79 Table 23: Preferred websites - emailing...... 80 Table 24: Info search (English) ...... 82 Table 25: Info search (local language) ...... 83 Table 26: Job search ...... 84 Table 27: Booking travel tickets ...... 85 Table 28: Online shopping (other than travel tickets)...... 86 Table 29: Online news ...... 87 Table 30: Financial news & info (rates, quotes, etc.) ...... 88 Table 31: Online share trading ...... 89 Table 32: Real estate info...... 90 Table 33: Matrimonial search...... 91 Table 34: Dating/friendship search...... 92 Table 35: Social networking/communities ...... 93 Table 36: Online gaming...... 94 Table 37: Download mobile content...... 95 Table 38: Preferred instant messaging applications ...... 96 Table 39: Download music ...... 97 Table 40: Sports content ...... 98 Table 41: Cinema content...... 99 Table 42: Most used local language websites (other than English) ...... 100 Table 43: Preferred blog sites ...... 101 Table 44: Preferred astrology website ...... 102 Table 45: Preferred online learning / education website...... 103 Table 46: Favorite TV channels ...... 104 Table 47: Favorite newspapers ...... 105 Table 48: Favorite magazines ...... 106 Table 49: Favorite radio channels ...... 107 Table 50: TOM recall for brands...... 108

172

Index: Segment wise

Detailed Tables Table 1: Gender breakup...... 110 Table 2: Age group distribution ...... 110 Table 3: City class - by population size ...... 111 Table 4: City class - by market size ...... 111 Table 5: City wise distribution ...... 112 Table 6: Region-wise break-ups ...... 113 Table 7: Preferred language of reading...... 114 Table 8: Socio economic classification...... 115 Table 9: Highest educational qualification ...... 115 Table 10: Occupational break up ...... 115 Table 11: Function / field of occupation ...... 116 Table 12: Head of the household ...... 116 Table 13: Monthly family income ...... 116 Table 14: Most expensive vehicle owned by the household ...... 117 Table 15: Ownership of credit cards (individually)...... 117 Table 16: Household asset ownership ...... 118 Table 17: Current loan liabilities...... 119 Table 18: Years of experience in using internet...... 119 Table 19: Place of accessing internet ...... 119 Table 20: Type of internet connection at home...... 120 Table 21: Type of internet connection at office ...... 120 Table 22: Service provider subscribed to at home ...... 121 Table 23: Service provider subscribed to at office...... 121 Table 24: Frequency of accessing internet from home...... 122 Table 25: Frequency of accessing internet from office ...... 122 Table 26: Time of the day accessing internet from home ...... 122 Table 27: Time of the day accessing internet from office ...... 123 Table 28: Duration of internet usage from home...... 123 Table 29: Duration of internet usage from office ...... 123 Table 30: Duration of internet usage during weekdays...... 124 Table 31: Duration of internet usage during weekends ...... 124 Table 32: Duration of PC usage from home ...... 124 Table 33: Duration of PC usage from office ...... 125 Table 34: Time spent by internet users on watching TV ...... 125 Table 35: Time spent by internet users on reading newspaper ...... 125 Table 36: Time spent by internet users on listening to radio ...... 126 Table 37: Professional activities ...... 126 Table 38: Personal activities...... 126 Table 39: Downloading activities ...... 127 Table 40: E-commerce related activities ...... 127 Table 41: Online shopping...... 127 Table 42: Response to online marketing stimulus ...... 128 Table 43: Blogging activities...... 128 Table 44: Member of an online community ...... 128 Table 45: Membership by type of online community ...... 129 Table 46: Usage of other language websites ...... 129 Table 47: Online activities desired in other languages ...... 130 Table 48: Problems faced while surfing the internet ...... 130 Table 49: Top of mind unaided recall - all websites...... 131 Table 50: Most used website - all websites...... 133 Table 51: Preferred website for emailing ...... 134 Table 52: Multiple user shares of email websites ...... 134 Table 53: No. of email accounts ...... 135 Table 54: Preferred website for job search ...... 135 Table 55: Preferred website for mobile content ...... 136 Table 56: Preferred website for sports ...... 137 173

Table 57: Preferred website for travel products ...... 138 Table 58: Preferred website for matrimony...... 139 Table 59: Preferred website for financial news/info ...... 140 Table 60: Preferred website for cinema ...... 141 Table 61: Preferred website for online share/stock trading...... 142 Table 62: Preferred website for games ...... 143 Table 63: Preferred website for online shopping...... 144 Table 64: Preferred website for friendship/dating ...... 144 Table 65: Preferred website for music...... 145 Table 66: Preferred info search engine - local language...... 146 Table 67: Preferred website for real estate...... 146 Table 68: Preferred info search engine - english ...... 147 Table 69: Preferred website for instant messaging ...... 147 Table 70: Preferred website for social networking/communities ...... 148 Table 71: Preferred website for astrology...... 149 Table 72: Preferred website for online learning/education ...... 150 Table 73: Preferred blog sites ...... 151 Table 74: Other language preferred for local language content...... 152 Table 75: Preferred website for checking local language content ...... 153 Table 76: Most preferred TV channel...... 154 Table 77: Most preferred newspaper ...... 157 Table 78: Most preferred magazine...... 159 Table 79: Most preferred radio channel ...... 161 Table 80: Top of mind recall for brands ...... 162 Table 81: City type classification by market size ...... 167 Table 82: City type by population size vs. market size...... 168 Table 83: Socio economic classification (SEC) grid...... 169

174

175

176