India Online 2007

Online Sports Content

India Online 2007

Online Sports Content Report

India Online 2007

Table of content

India Online 2007 ...... 1 India Online 2007 Reports...... 3 Methodology...... 5 Executive Summary ...... 10

Key Findings ...... 12

Detailed Findings: Reading the Graphs & Tables...... 27 Popularity of Sports Content Usage ...... 29 Demographic Profile ...... 31 Socio-Economic Profile ...... 38 Economic Profile...... 43 Net Usage Status...... 48 Net Usage Dynamics...... 54 Preferred Net Activities ...... 65 Most Used Websites ...... 81 Most Used Offline Media Brands...... 104 Response to Online Marketing Stimuli...... 108 Offline Brands Recalled ...... 109

Segment Wise Detailed Tables ...... 110

Appendix ...... 168 Online Sports Content

India Online 2007

The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage.

Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians.

Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country.

The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in- depth and usable responses were collected and analyzed for final reporting.

There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey.

The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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In sum, what you get in India Online 2007 you are unlikely to get elsewhere:

X Highly credible latest estimate of internet using population in urban India X Key insights on various aspects of internet usage in India X An understanding of online Indians as 'consumers' and not just as faceless net users X How to reach these online consumers on the net, as well as through the offline mediums X Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007 Reports

Main Report X Overall Status and Usage of Internet in India

User Segment Supplementary Reports X Women on the net X Youth on the net (teenagers and young adults) X Net users by their socio-economic (SEC) profile X Students on the net X Corporate employees on the net X IT professionals on the net X Heavy Online Spenders on the net X Bloggers on the net X Car owners on the net X Two-wheeler owners on the net X Mobile phone owners on the net X Credit card owners on the net X Net users by place of access (homes, place of work, cyber cafes) X Net users by type of connection (broadband, dial-up) X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) X Net users by town market size (metros, urban uptowns, emerging towns, others) X Net users as financial investors X Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites)

X Online shopping X Emailing X Job search X Matrimony X Info search - English X Info Search - Local language X Online travel X Social networking/communities X Friendship / dating X Online news X Financial info/news X Online share trading X Cinema content X Sports content

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X Online music X Online games X Online real estate X Mobile content download X Astrology X Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Methodology

In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements:

X We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India.

Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The land survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey.

The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).

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The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed.

The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows:

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class Delhi 10 lakh + 401 Kanpur (UP) 10 lakh + 297

Ludhiana (Pun) 10 lakh + 302 10 lakh + Patna (Bih) 10 lakh + 303 North Allahabad (UP) 5 lakh – 10 lakh 298 Ajmer (UP) 1 lakh – 5 lakh 314 Bhadohi (UP) 50 K – 1 lakh 299 Muradnagar (UP) 50 K – 1 lakh 300

Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh Mumbai (Mah) 10 lakh + 399 Ahmedabad (Guj) 10 lakh + 404 Pune (Mah) 10 lakh + 300

West Rajkot (Guj) 5 lakh - 10 lakh 301 Dewas (MP) 1 lakh - 5 lakh 303

Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh Mhowgaon (MP) 20 K - 50 K 296 Katol (Mah) 20 K - 50 K 276 Kolkata (WB) 10 lakh + 398 Guwahati (Ass) 5 lakh – 10 lakh 299

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303 Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh Bhatapara (Chat) 50 K – 1 lakh 252 Champa (Chat) 20 K – 50 K 292 Chennai (TN) 10 lakh + 407 Bangalore (Kar) 10 lakh + 406 Hyderabad (AP) 10 lakh + 410

South Mysore (Kar) 5 lakh – 10 lakh 329 Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K Nellore (AP) 1 lakh – 5 lakh 300 Cheruvannur (Ker) 50 K – 1 lakh 294 Edapaddi (TN) 20 K – 50 K 305 Total (31) - - 10,002 Total (31)

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To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried:

X If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent.

The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio- economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google.

On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense.

All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals.

The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:

X The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'.

Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey.

Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly.

All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected.

Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

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The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis- à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables.

Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Executive Summary

Checking sports online is ‘gaining’ prominence as an online activity. With more than half of the online urban Indians (57%) checking sports content online, the activity has established itself as a ‘mainline’ online activity. Over 14 million online urban Indians check sports online, making it the 7th most popular online activity among the online urban Indians. Over the last one year, the category has added a huge chunk of 22% new internet user joining the category.

Within the group of online ‘entertainment’ activities, online sports is the second most popular activity, marginally behind online music (60%) and marginally ahead of online games (54%).

Online sports users show high usage of most online entertainment activities. With almost 3 out of 4 online sports user also using music, games and entertainment mobile content online, there is a good overlap between users of these online entertainment activities. However, the same overlap is not seen with movies/cinema content.

In fact, one-third (37%) of all regular online urban Indians undertake all the three online activities – online sports, games and music.

Online sports continue to be a predominantly 'male' activity. Only 12% of all online sports users are women. Largely male, online sports users are also marginally ‘younger’ in their age profile than the overall net users.

Online sports users come somewhat more from the South. Though online sports users do not show any higher or lower tendency to come from any specific types of towns, they do come relatively more from the southern region at 44%.

Online sports users show ‘average’ socio-economic profile, but are relatively more experienced net users. Online sports users show highly similar socio-economic profile patterns as the overall net users (be it their social status, employment profile or economic well being). However, they do have marginally more ‘professional’ education background and come marginally more from IT functional backgrounds.

On the other hand, online sports users are not only more experienced net users (70% of sports users have more than 2 years of net usage experience against 63% of overall net users) but they are also more ‘frequent’ and ‘heavier’ users of internet both from home and office.

Being relatively more ‘experienced’ net users, online sports users undertake all types of online activities more than the average net users, be they be social or professional interaction activities, or entertainment ones, or even e-commerce related ones. However, the online activities they undertake significantly more than the other net users lie clearly in the domain of ‘entertainment’ and ‘social

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interactivity’. Online sports users also seek/search information on the net a lot more, especially news, financial and real estate info.

At 48% a relatively higher proportion of online sports users buy online.

Online sport is evolving into a strong ‘branded’ category. 54% of online sports users check sports content directly on a ‘specialized’ sports website. Though 1 in 3 online sports users still visit a ‘generic’ portal to undertake the activity, the usage of generic portals has declined noticeably (by -12% points) in last one year.

Espnstarsports further improves its ‘leadership’ position in the category. With 29% online sports users preferring to use it the most, Espnstarsports is the clearly leading brand in the category. Cricinfo follows at a distant second at 14%. Both the websites have gained user share noticeably in last one year, Espnstarsports gaining by 7% points and Cricinfo by 5% points.

The 3 top generic portals Yahoo, Google and Rediff follow as the 3rd, 4th and 5th most popular websites for checking sports content online. The three have 12%, 8% and 8% user share respectively. Rediff and Indiatimes have shown the biggest drop in popularity of usage over last year (-5% points and -4% points respectively).

Though Rediff preferring online sports users show the best socio- economic profile, it is the Cricinfo users, followed by the Espnstarsports ones, who show the most ‘premium’ economic profiles as well as the most ‘savvy’ net usage behavior.

Lastly, Yahoo, Google and Rediff sports users show strong brand loyalty for their own respective websites and prefer to use them the most for a number of online activities.

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Key Findings

Checking Sports Online is ‘Gaining’ in Prominence as an Online Activity With more than half of the online urban Indians (57%) checking sports content online, the activity has come to establish itself among the ‘mainline’ online activities. In number terms, over 14 million online urban Indians check sports online, making it the 7th most popular online activity among the online urban Indians.

Table 2: Popular online activities among all net users (Top 10)

Undertaken by All Rank Online Activity Internet Users % In millions 1 Emailing 95% 24 2 Job search 73% 18.4 3 Instant messaging 62% 15.6 4 Check news 61% 15.4 5 Music 60% 15.1 6 Chatting 59% 14.9 7 Check sports 57% 14.4 8 E-greetings 57% 14.4 9 Online games 54% 13.7 10 Dating/Friendship 51% 12.9

There has been a significant growth in the popularity of online sports as a category in last one year. Last year the percentage of all net users checking sports online was a notable 35% and it was the 13th most popular online activity then. At 57% usage level now, the category has seen an addition of a huge chunk of 22% new internet user joining the category in last one year.

Further, within the group of ‘entertainment’ activities it is the second most popular online entertainment activity, marginally behind online music (60%) and marginally ahead of online games (54%).

Table 3: Relative popularity of online entertainment activities

% Undertaking % Undertaking Online Entertainment Activity Increase in 2007 in 2006 Music 60% 48% 12% Check Sports 57% 35% 22% Online games 54% 35% 20% Mobile contents (ring tones / games, etc.) 50% 28% 22% Screensavers/wallpapers 46% 48% -2% Movies 29% - 29% Check cinema content 28% 25% 3% Note – movies was not checked as a separate category in 2006

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Online Sports Users Show High Usage of Most Online Entertainment Activities With almost 3 out of 4 online sports user also using music, games and entertainment mobile content online, there is a good overlap between users of these online entertainment activities. However, the same overlap is not seen with movies/cinema content.

Table 4: Other online entertainment activities usage by online sports users

% Online Sports Online Entertainment Activity Users Undertaking Music 80% Online games 77% Mobile contents (ring tones, games, etc.) 72% Screensavers/wallpapers 51% Movies 37% Check cinema content 35%

In fact, one-third (37%) of all online urban Indians undertake all the three online activities – online sports, games and music.

Chart 1: Overlap between online sports, games and music users

Online Sports - 57% Online Music - 60%

Sports Only Music Only 8% 7% 9%

37% 5% 7%

Games Only 5%

Online Games - 54%

Espnstarsports Improves Its Popularity and Leadership in the Online Sports Category With 29% online sports users preferring it the most, Espnstarsports is the clearly leading brand in the online sports category. Cricinfo follows it as a distant second with only 14% of online sports users preferring to visit it the most.

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Both the websites have gained user share noticeably compared to the last year, with Espnstarsports gaining +7% points and Cricinfo gaining +5% points.

The 3 top generic portals Yahoo, Google and Rediff follow as the 3rd, 4th and 5th most popularly used websites for online sports content. The three have 12%, 8% and 8% user share respectively.

Among all online sports websites, Rediff and Indiatimes have shown the biggest drop in popularity of usage over last year (-5% points and -4% points respectively).

Table 5: Preferred websites for checking sports online

% Prefer to % Prefer to Use Website Change Use (2007) (2006) Espnstarsports 29% 22% 7% Cricinfo 14% 9% 5% Yahoo 12% 14% -2% Google 8% 6% 1% Rediff 8% 13% -5% Sports 4% 3% 1% Indiatimes 3% 6% -4% Cricketnext 2% 3% -1% NDTV 2% 4% -2% Tensports 2% 4% -2% Sify 2% 4% -2% WWE 2% 1% 1% MSN 1% 3% -2% BBC Sports 1% 1% 0% Timesofindia 1% 1% -1% Khel 1% 1% 0% Iccworldcup 1% - 1% DD Sports 0.40% 0.10% 0.30% CNN 0.40% - 0.40% Cricbuzz 0.30% 0.70% -0.40% Zeesports 0.20% 0.30% -0.10% Others 8% 2% 6%

On the whole, though 1 in 3 (at least 34%) online sports users still visit a ‘generic’ portal to undertake this activity, the usage of generic portals to check online sports content has declined noticeably by -12% points in last one year (usage of generic portals was at 46% last year).

In comparison, at least half of online sports users (54%) check sports content directly on a ‘specialized’ sports website. This means an increase of +11% points as about 43% online sports users were using such specialized sports website directly till last year.

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Online Sports Continue to Be a Predominantly 'Male' Activity While women account for 18% of all net users, they account for only 12% of the online sports users. This clearly indicates that like the ‘offline’ mode, sport’s following in the online mode is also a 'male' territory primarily.

Largely male, the online sports users are also marginally ‘younger’ in their age profile than the overall net users. While 78% of all net users are below 35 years of age, 83% of online sports users belong to these age groups.

Chart 2: Age profile of online sports users

Current Year 13-18 yrs 19-24 yrs 25-35 yrs

50% 44% 42% 43% 39% 37% 40% 36% 35% 35% 35% 31% 32% 30% 23% 20% 14% 14% 12% 11% 10% 6% 5%

ESPN Cric info Yahoo Google Rediff ASU

* ASU – All Sports Users

Further, almost 2 out of 3 online sports users (61%) come from the non- metro towns. However, this is largely because two-thirds of the overall net users also come from these towns. So online sports users do not show any higher or lower tendency to come from any specific types of towns.

Online Sports Users Come Somewhat More from the South While generally net users come relatively more from the southern region (40% of all net users come from this region), online sports users show a marginally higher tendency to come from this region at 44% (and marginally less from the north).

In fact, north is the only region which has shown a significant proportional decline in usage of online sports compared to the previous year (while all other regions have shown growing proportions).

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Chart 3: Regional distribution of online sports users

Current Year North East South West 60% 60%

43% 43% 44% 39% 39% 40% 30% 28% 25% 24% 25% 20% 21% 19% 21% 20% 20% 16% 17% 14% 11% 12% 11% 12% 7%

ESPN Cricinfo Yahoo Google Rediff ASU

Change from PY Change30% from PY 30% 23% 20% 23% 20% 8% 10% 5% 6% 7% 5% 7% 7% 4% 3% 5% 8% 4% 10% 5%1% 6% 2% 5% 7%5% 1% 2% 4% 3% -1% 4% 0% 1% -1% 1% 0% -4% -2% -10% -7% -7% -2% -10% -4% -11% -12% -7% -7% -13% -11% -20% -11% -12% -13% -11% -13% -20% -13%

As a relatively much larger proportion of Cricinfo users (60%) come from the South, the increased user base of online sports users from South India could actually be the key factor in driving up its popularity on preferred usage basis.

Online Sports Users Show ‘Average’ Socio-Economic Profile X While 56% of all net users come from Sec ‘A’ and Sec ‘B’ classes, at 56% the same proportion of online sports users also come from these two SEC classes.

X While 62% of all net users are employed, an almost equal 61% of online sports users are also employed.

X 47% of all net users are ‘head’ of their household (chief wage earners). At 46% an almost equal proportion of online sports users are also the ‘head’ of their household. X While only 23% of all net users come from households with monthly family income of more then Rs.30,000, an almost equal 24% of online sports users come from these households.

X While 28% of all net users own a car, a marginally higher 29% of online sports users own a car.

X Online sports users also show fairly similar levels of ownership of most household and financial assets as the overall net users. The

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only assets where they show a higher ownership of 3% or more than overall net users are computer/laptop, music system/dvd/mp3 player and debit cards.

Chart 4: Field of occupation online sports users come from

IT/SW MARCOM Finance Others Current Year 60% 55% 56% 50% 47% 46%

40% 37% 38%

26% 23% 22% 23% 20% 17% 20% 20% 18% 18% 14% 16% 10% 12% 9% 9% 8% 9%

ESPN Cricinfo Yahoo Google Rediff ASU

However, online sports users have marginally higher ‘professional’ education background than the overall net users. While 25% of all net users have graduate or graduate plus degree in professional streams, a higher proportion of online sports users (28%) have such educational backgrounds.

Further, online sports users come marginally more from IT/software backgrounds. Though only 18% of all net users have an IT functional background, a noticeably higher 22% of the online sports users come from this functional background, indicating that the online 'techies' show a somewhat higher tendency to check online sports content than the net users from other functional backgrounds.

Online Sports Users are Relatively More Experienced Net Users While 63% of all net users have more than 2 years of net usage experience, a noticeably higher 70% of all sports users have more than 2 years of net experience.

Chart 5: Years of net usage experience among online sports users

Current Year Up to 1 year 1-2 years M ore than 2 years 77% 80% 73% 75% 70% 62% 63% 60%

40% 22% 19%19% 14% 20% 15%13% 12% 16% 14%11% 16% 12%

ESPN Cricinfo Yahoo Google Rediff ASU

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Online sports users access the net relatively more from home and cybercafé. While 47% and 59% of all internet users access the internet from cybercafé and home, a higher 51% and 62% of online sports users do so respectively.

Further, compared to the last year, access from home has increased the most significantly for online sports users (+24% points). While the growth in usage from office has gone up +10%, the usage from cybercafé has remained stagnant.

Chart 6: Place of accessing the internet by online sports users

Current Year Home Place of work (office / school / college) Cyber cafe

100% 84% 86% 78% 80% 80% 74% 76% 66% 63% 65% 61% 62% 54% 55% 60% 53% 51% 48% 50% 46% 40%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Change from PY 40% 31% 30% 24% 24% 24% 17% 20% 20% 17% 10% 10% 7% 10% 10% 2% 2% 2% 1% 1% 0% 0% -1% -10%

Some other net usage behavior patterns of online sports users are:

X Online sports users are noticeably more frequent users of internet both from home and office.

While 51% of all net users access the net more than once a day from home, a higher 56% of the online sports users do so. Similarly, while 63% of all net users access the net more than once a day from office, a higher 67% of the online sports users do so.

X Online sports users are also the relatively ‘heavier’ users of the internet both from home as well as office. While only 22% of all net users are online for more than 2 hours a day from home (a heavy net user), a noticeably higher 27% of online sports are online from home for that duration. Similarly, while 29% of all net users are ‘heavy’ users of the net from office,

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a noticeably higher 33% of online sports users are heavy net users from office.

X Online sports users are relatively ‘heavier’ users of the net during weekdays as compared to the overall net users. The usage difference is marginally less pronounced during the weekends.

While 39% of all net users qualify as heavy net users during the weekdays, a much higher 45% of online sports users come out as heavy users during the weekdays. At the same time, while 41% of all net users qualify as heavy net users during the weekends, 46% of online sports users come out as heavy users during the weekends.

X Online sports users tend to have more email ids on an average at 3.2 (as compared to 3.0 for all net users). While 58% of all net users have 3 or more ids, a noticeably higher 64% of online sports users possess 3 or more email ids.

Online Sports Users Undertake All Online Activities Relatively More Being the relatively more ‘experienced’ net users, online sports users undertake all online activities more than the average net user, except emailing which online sports users undertake as much as the overall net users.

However, the activities they undertake significantly more than the other net users are clearly in the domain of ‘entertainment’ and ‘social interactivity’ online activities. Online sports users also seek/search information on the net a lot more, especially news, financial and real estate info.

Table 6: Online activities undertaken ‘relatively’ more by online sports users

% of Online % of All % of Online Sports Online Activities Sports Users Internet Users Users Undertaking Undertaking Undertaking More Sample Base 7,666 14,253 Online games 77% 54% 23% Mobile contents (ring tones, games, 72% 50% 22% etc.) Check financial info 67% 45% 22% Matrimonial search 69% 48% 22% Check news 82% 61% 21% Check real estate info 57% 37% 21% Social networking / communities 64% 44% 21% Dating/Friendship 72% 51% 20% Music 80% 60% 20% Astrology 65% 46% 19%

However, in absolute terms, the ‘usually’ most popular online activities of all - emailing and job search tops the list with tem as well.

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Table 7: Top 10 most popular online activities among online sports users

% of Online Travel % of All Internet Online Activities Users Undertaking Users Undertaking Sample Base 6,675 14,253 Emailing 96% 95% Job Search 87% 73% Check news 82% 61% Music 80% 60% Instant messaging 80% 62% Online games 77% 54% Mobile contents (ring tones, games) 72% 50% Dating/Friendship 72% 51% Matrimonial search 69% 48% Check financial info 67% 45%

Online sports users also undertake the more ‘evolved’ (or involving) online activities like blogging and social networking noticeably more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ a noticeably higher 36% of online sports users are involved in it.

On the other hand, against 41% of all net users being member of an online community, again noticeably higher 47% of online sports users are members of an online community.

At 15%, online sports users check out language websites also marginally more than the regular net users (12%).

Online Sports Users Make Marginally Better Online Consumers Online sports users are not only marginally more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers, but a noticeably more of them have bought online.

Almost 2%-4% more online sports users (compared to the regular net users) have clicked on online ads and mailers. At the same time, at 48% noticeably more online sports users have bought online, compared to only 43% for all net users.

Chart 7: Response to online marketing stimuli

Clicked a banner ad Participated in online contests Current Year Clicked a sponsored search ad Clicked an e-mailer

60% 51% 47% 46% 40% 43% 37% 40%

16% 20% 14%

ASU All Users 20 India Online 2007

There is a considerable increase (of 15% points) in the proportion of online buyers among online sports users over the last one year.

Chart 8: Online buying among online sports users

Current Year Buyers Non-Buyers 70% 56% 63% 60% 54% 52% 52% 53% 48% 50% 48% 44% 46% 48% 37% 40%

30% 20% 10% 0%

ESPN Cricinfo Yahoo Google Rediff ASU

Change from PY 30% 18% 20% 18% 12% 16% 15%

-12% -18% -15% -16% -18% -30% -20%

21 Online Sports Content

While Rediff Online Sports Users Show Relatively Better Socio- Economic Profile, Cricinfo Ones are the ‘Best-Off’ Economically as well as the Most ‘Net Savvy’ Though Rediff preferring online sports users show the best socio- economic profile, it is the Cricinfo users, followed by the Espnstarsports ones, who show the most ‘premium’ economic profiles as well as the most ‘savvy’ net usage behavior.

Table 8: Comparative evaluation of the Top 5 sports content websites on selected attributes

ESPN Cricinfo Yahoo Google Rediff Sample Base 2,185 1,043 920 598 598 User Profile Attributes User from SEC ‘A’ and ‘B’ 56% 60% 58% 44% 62% Employed user 58% 68% 49% 51% 77% User is chief wage earner of the 40% 52% 41% 40% 58% HH Rs.30,000+ family income 23% 30% 22% 18% 26% Car ownership in the HH 31% 31% 31% 27% 28% Credit card ownership in the HH 38% 44% 31% 31% 40% Computer/laptop owned in the HH 72% 75% 71% 67% 63% Net Usage Behavior Attributes 2 years+ of net usage experience 73% 77% 62% 63% 75% Users accessing the net from 66% 63% 65% 61% 53% home Broadband connection at home 70% 73% 67% 63% 68% Heavy users (2 hrs+/day)from 26% 25% 28% 28% 24% home Users buying online 48% 56% 46% 37% 53% Users undertaking net banking 36% 46% 28% 29% 39% Users booking air tickets online 25% 29% 22% 22% 27% Complain about unsolicited 48% 55% 42% 39% 47% ads/pop-ups

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Some Other Comparative Highlights of Users of the Top 5 Sports Content Websites Are: X Google shows the highest relative proportion of women online sports users at 20%. Cricinfo shows the least at only 5%.

X Google shows the highest proportions of online sports users coming from the below 25 years age group (55%). Rediff gets the most ‘mature’ online matrimonial audience in the 25 plus years age groups at 72%.

X Cricinfo users come relatively more from the metros at 48%. In contrast, Google online sports users come relatively the least from metros at 33%.

X Cricinfo shows a considerable South skew with 60% of the users preferring it coming from this region. Rediff shows the highest relative proportion of users coming from West (30%).

X Cricinfo and Rediff online sports users show the highest relative preference for reading in English at 46%. Yahoo ones show the least preference for reading in English at 32%.

X Google ones show a much higher relative preference for reading in Hindi at 19%, while Cricinfo ones show the highest relative preference for reading in Tamil at 13%.

X Cricinfo shows the best SEC profiles with 30% of its users coming from Sec ‘A’. On the other hand, Yahoo ones show the most middle class profile with 34% of their users coming from SEC ‘B’.

X Cricinfo shows the highest proportion of ‘professional’ graduates among its user base at 38%. Rediff shows the highest proportion of ‘general’ graduates at 46%.

X Rediff ones are the most employed at 77%. Cricinfo ones follow next at 68%. Yahoo ones are the least employed at 49%.

X Cricinfo gets the highest relative proportion of ‘techies’ in its user base at 37%. Yahoo gets them the lowest at 14%.

X Rediff shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 58%. Google ones are the least at 40%.

X Cricinfo shows the highest proportion of its users coming from Rs.30,000 plus family income households (30%). Google shows the highest proportion of those coming from below Rs.10,000 family income households (40%).

X Espnstarsports, Cricinfo and Yahoo users have the highest ownership of cars at 31% each. Espnstarsports, Cricinfo and Rediff ones show the highest ownership of 2-wheelers at 45% each.

23 Online Sports Content

X Cricinfo and Rediff online sports users show the highest relative ownerships of credit cards at 42% each. Google ones show the lowest at 25%.

X Online sports users of different websites show higher relative ownership of different household and financial assets.

X Cricinfo users are more experienced net users with 77% of them having more than 2 years of net usage experience. Rediff follows closely at 75%. Yahoo ones are the least experienced net users despite 62% of them having more than 2 years of net usage experience.

X Espnstarsports and Yahoo ones access the net relatively the most from homes at 66% and 65% respectively.

X Online sports users of all the 5 websites access the net equally highly frequently from home (between 84%-87% doing so daily).

X Cricinfo and Rediff ones access the net marginally more frequently from office, with 91% and 90% of their respective users accessing the net daily from office.

X Online sports users of all the 5 websites are almost equally ‘heavy’ users of the internet from home, with 24%-28% users in each of them using the internet for more than 2 hours a day from home.

X Being the users of a ‘generic’ search website, Google online sports users undertake most of the info search and social interactivity online activities noticeably more than the others.

X While Yahoo ones undertake some of the online entertainment activities relatively more, the Cricinfo and Rediff ones undertake professional info search and e-commerce related online activities relatively more. Espnstarsports ones share pictures noticeably more.

X Espnstarsports, Cricinfo and Yahoo ones participate in ‘blogs’ relatively the most at 39% each. Google ones are the least involved in this online activity at 35%.

X At 52% each, proportionately higher number of Espnstarsports and Cricinfo using online sports users are members of online communities. Rediff ones are the least at 40%.

X Cricinfo ones complain relatively the most about unsolicited ads/pop-ups, spam, junk mails and virus/spyware.

X Cricinfo ones have participated in online contests relatively the most at 52%.

X Cricinfo ones have bought online also relatively the most at 56%. Google ones have bought online relatively the least at 37%.

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X The online sports users of the 3 generic websites, Google, Yahoo and Rediff recall their own respective websites as the most top of mind online brand of all. However, Espnstarsports and Cricinfo recall Google top of mind relatively more than any other online brand.

X It is the same pattern of website preferences when it comes to the actual usage of websites at the overall level.

X Yahoo stands out as the most preferred emailing websites among the online sports users of 4 websites except Rediff (Rediff sports users prefer Rediff the most for emailing as well).

X Yahoo, Google and Rediff sports users show strong brand loyalty for their own respective websites and prefer to use them the most for a number of online activities.

X Among TV channels, Espnstarsports, Yahoo and Rediff ones watch Star Plus the most. While Google ones watch MTV the most, Cricinfo ones watch HBO the most.

X The Times of India dominates the newspaper reading preferences of online sports users of 4 websites except Cricinfo. Cricinfo one read The Hindu marginally more.

X India Today remains the most read magazine and Radio Mirchi the most listened to radio channel among the online sports users of all the 5 websites.

X While Sony stands out as the most top of mind brand of all among the Espnstarsports, Cricinfo and Rediff sports users, Nokia tops with the Yahoo sports users and Adidas with the Google ones.

25 Online Sports Content

Detailed Findings

26 India Online 2007

Reading the Graphs & Tables

Chart: Age group distribution

Current Year Age 13-18 years Age 19-24 years Age 25-35 years Age 36-45 years 40% Age 46-55 years Above Age 55 years 36% 31%

20% 13% 11% 6% 2% Current 0% year base All Users

Base: 25,060 Same series color as the current year Change from graph, showing an increase of 5% in the

previous year proportion of 13 to 18 years age group

Change from PY

10%

5% 5% 1% 2% 1%

-5% -5% -4% -10%

Base: 25,060(CY), 20,268(PY)

Current Previous year base year base

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Abbreviation for Abbreviation Espnstarsports for All Sports Table: Preferred websites - emailing Users Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 52% 52% 55% 49% 81% 53% % Change 17% 13% 13% -7.6% 12% 14% Gmail 22% 22% 27% 22% 5% 21% % Change -8.2% 16% -9.8% 14% -7.4% 5% Rediff 20% 16% 11% 19% 6% 18% % Change 12% 6% 2% 12% -12.9% 8% Hotmail 4% 7% 4% 5% 4% 5% Fields marked Current % Change -29.8% 4% -38.3% -10.3% -7.4% -12.2% with * means year that the field Sify 0.9% 0.9% 0.6% 0.3% 2% 1% figures is added this % Change -1.3% -2.9% 0.6% -1.8% 1% -1.8% year hence not Indiatimes 0.9% 0.9% 0.0% 1% 0.4% 0.8% comparable % Change -2.3% -6.5% -4.8% -45.1% -4.2% -11.7% to last year Sancharnet/BSNL* 0.3% 0.4% 0.0% 3% 1% 0.7% Change % Change from previous VSNL 0.6% 0.1% 1% 0.0% 0.3% 0.4% year A blank in this row % Change -0.6% -1.1% -0.1% 0.5% -1.5% -0.4% figures means that this Lycos* 0.0% 0.3% 0.2% 0.0% 0.0% 0.1% attribute was not % Change included in last year’s survey & AOL* 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% therefore no % Change “change over previous year” can Base: 9,404(CY), 6,100(PY) be presented

Current Previous year base year base

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Popularity of Sports Content Usage

Table 9: Popularity of various internet activities

Activity All Users (Proportion) All Users (In Millions) Emailing 95% 24.0 Job Search 73% 18.4 Instant messaging 62% 15.6 Check news 61% 15.4 Music 60% 15.1 Chatting 59% 14.9 Check Sports 57% 14.4 E-greetings 57% 14.4 Online games 54% 13.7 Dating/Friendship 51% 12.9 Mobile contents (ring tones / games, etc.) 50% 12.5 Search work related info 49% 12.3 Matrimonial search 48% 12.0 Educational / Learning material 48% 12.0 Screensavers/wallpapers 46% 11.5 Astrology 46% 11.5 Check financial info 45% 11.4 Search for product information 45% 11.2 Social networking / Communities 44% 11.0 Buy online 43% 10.9 Share pictures 40% 10.0 Check real estate info 37% 9.2 Check hobby related info 32% 7.9 Check business/Financial news 30% 7.6 Net banking 30% 7.6 Check health & lifestyle info 30% 7.6 Movies 29% 7.4 Check cinema content 28% 7.0 Check / read blogs 27% 6.7 Business/professional networking 26% 6.6 Check personal travel related info 26% 6.5 Buy online 24% 6.1 Look for Seminar/workshops 24% 6.0 Online bill payment 22% 5.6 Check business travel related info 19% 4.7 Adult content 18% 4.6 Online stock trading 13% 3.3 Net telephony 13% 3.2 Comment on blog post 12% 3.0 Local language website usage 12% 2.9 Have a blog site of own 7% 1.7 Base: 25,060

29 Online Sports Content

Table 10: Preferred website for sports

Website All Sports Users Espnstarsports 29% Cricinfo 14% Yahoo 12% Google 8% Rediff 8% Sports 4% Indiatimes 3% Cricketnext 2% NDTV 2% Tensports 2% Base: 7,666

30 India Online 2007

Demographic Profile

Chart 9: Gender breakup

Current Year Male Female 92% 95% 100% 86% 88% 81% 80% 80%

60%

40% 19% 20% 14% 13% 20% 8% 5%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 1: Gender breakup

Change from PY 10% 10%

2% 3% 2% 2% 0.2%-0.2% 0%

-2% -3% -2% -2%

-10% -10%

Base: 7,666(CY), 8,369(PY)

31 Online Sports Content

Chart 10: Age group distribution

Current Year 13-18 yrs 19-24 yrs 25-35 yrs 50% 44% 42% 43% 39% 37% 40% 36% 35% 35% 35% 31% 32% 30% 23%

20% 14% 14% 12% 11% 10% 6% 5%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 2: Age group distribution

Change from PY 10% 7% 6% 6% 5% 4% 5% 2% 1%

-2% -3% -2% -4% -5% -6% -4% -10% -9% -9%

Base: 7,666(CY), 8,369(PY)

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Chart 11: City class - by population size

Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs 60% 52% 47% 45% 46% 42% 40% 40% 34% 31% 29% 29% 29% 25% 17% 14% 14% 14% 14% 20% 12% 14% 10% 12% 13% 11% 7%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

33 Online Sports Content

Chart 12: City class - by market size

Current Year Metro Urban uptowns Emerging Towns Others 50% 48% 39% 39% 37% 37% 40% 34% 34% 34% 33% 32% 29% 30% 25% 23% 17% 16% 17% 15% 16% 20% 15% 13% 14% 11% 11% 14% 10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 3: City class - by market size

Change from PY 40% 26% 23% 15% 19% 17% 20% 9% 6% 2% 0% -1% -1% -2% -7% -7% -5% -1% -8% -6% -10% -7% -20% -10% -9% -11% -10% -23% -40%

Base: 7,666(CY), 8,369(PY)

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Table 11: Top 10 cities

Cities ESPN Cricinfo Yahoo Google Rediff ASU Delhi 12% 13% 11% 13% 11% 12% % Change -3.6% -3.8% -3.5% -1.6% -6.3% -4.3% Mumbai 11% 8% 9% 9% 13% 10% % Change -3.9% -7.5% -2.0% -3.4% -4.0% -4.5% Bangalore 8% 9% 6% 6% 7% 7% % Change -4.0% -2.6% -1.6% -8.1% -3.0% -3.2% Hyderabad 6% 8% 5% 6% 7% 6% % Change -1.1% -1.8% -1.5% -2.4% -1.3% -1.0% Chennai 4% 12% 4% 4% 3% 5% % Change -1.1% 2% -3.4% -1.1% -1.3% -1.0% Kolkata 5% 3% 3% 2% 3% 3% % Change -2.4% 0.1% -3.1% -2.5% -2.6% -2.3% Pune 3% 2% 2% 3% 3% 3% % Change -0.7% -2.3% -2.2% -1.8% -1.3% -1.6% Ahmadabad 2% 1% 2% 1% 0.9% 2% % Change -0.6% -1.3% -1.2% 0.0% -0.4% -0.7% Lucknow 1% 1% 1% 1% 1% 1% % Change 0.0% 0.3% -0.4% 0.6% -0.5% -0.2% Coimbatore 0.7% 1% 1% 0.8% 1% 1% % Change -0.3% -1.0% -0.1% -1.2% 0.0% -0.2% Base: 7,666(CY), 8,369(PY)

35 Online Sports Content

Chart 13: Region-wise break-ups

Current Year North East South West 60% 60%

43% 43% 44% 39% 39% 40% 28% 30% 25% 24% 25% 19% 20% 21% 21% 20% 16% 17% 20% 14% 11% 12% 11% 12% 7%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 4: Region-wise break-ups

Change from PY 30% 23%

20% 8% 5% 6% 7% 5% 7% 10% 2% 4% 3% 5% 4% 1% -1% 1% 0%

-10% -4% -2% -7% -7% -20% -11% -12% -13% -11% -13%

Base: 7,666(CY), 8,369(PY)

36 India Online 2007

Table 12: Preferred language of reading

Language ESPN Cricinfo Yahoo Google Rediff ASU English 42% 46% 36% 43% 46% 43% % Change -18.6% -13.8% -27.3% -28.8% -11.6% -17.8% Hindi 17% 13% 18% 19% 16% 16% % Change 3% -7.9% 4% 8% -1.6% -0.1% Telugu 5% 10% 5% 7% 8% 7% % Change 2% 6% 0.8% 6% 5% 4% Tamil 6% 13% 9% 4% 5% 7% % Change 3% 9% 6% 2% 2% 4% Marathi 5% 3% 5% 4% 6% 4% % Change 1% -2.4% 1% 0.7% 1% 0.5% Malayalam 5% 2% 6% 8% 2% 4% % Change -0.5% 0.7% 2% 5% -1.0% 0.4% Kannada 3% 5% 7% 2% 4% 4% % Change 1% 4% 4% -2.4% -0.9% 2% Gujarati 4% 3% 5% 2% 3% 3% % Change 3% 1% 4% 0.1% 2% 2% Bengali 5% 2% 3% 3% 3% 3% % Change 2% 0.9% 0.7% 0.7% 0.5% 1% Oriya 1% 1% 3% 5% 2% 2% % Change 0.4% 0.4% 2% 4% 0.9% 1% Base: 7,666(CY), 8,369(PY)

37 Online Sports Content

Socio-Economic Profile

Chart 14: Socio economic classification

Current Year SEC A SEC B SEC C SEC D SEC E

40% 34% 33% 33% 30% 31% 29% 30% 29% 28% 30% 23% 25% 24% 24% 22% 23% 22% 23% 22%

20% 16% 15% 13% 13% 9% 11% 9% 7% 10% 6% 6% 7% 2% 0%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 5: Socio economic classification

Change from PY 20% 14% 10% 7% 8% 7% 7% 4% 1% 2% 1% -0.4% 1% 0.2% 0.2% 0% -0.1% -1% -1% -1% -1% -3% -5% -2% -4% -2% -4% -5% -5% -6% -6%

-20% -16%

Base: 7,666(CY), 8,369(PY)

38 India Online 2007

Chart 15: Highest educational qualification

Current Year College but not Graduate Graduate & above - general stream Graduate & above - professional stream 50% 46% 38% 36% 40% 35% 34% 33% 31% 28% 28% 27% 28% 27% 28% 30% 25% 24% 24% 20% 19% 20%

10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 6: Highest educational qualification

Change from PY 15% 11% 8% 10% 6% 5% 5% 4% 3% 4% 5% 3% 3% -0.1% 0%

-1% -1% -2% -1% -5% -2% -4% -3%

Base: 7,666(CY), 8,369(PY)

39 Online Sports Content

Chart 16: Occupational break up

Current Year Unemployed Employed

80% 77% 68% 58% 61% 60% 51% 51% 49% 49% 42% 39% 40% 32% 23% 20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 7: Occupational break up

Change from PY 20% 12% 8% 7% 10% 3% 1% 1% 0% -1% -3% -1% -10% -8% -7% -12% -20%

Base: 7,666(CY), 8,369(PY)

40 India Online 2007

Chart 17: Function / field of occupation

Current Year IT/SW MARCOM Finance Others 60% 55% 56% 50% 47% 46%

40% 37% 38%

26% 23% 22% 20% 23% 20% 18% 17% 18% 20% 16% 14% 12% 10% 9% 9% 8% 9%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 4,626

41 Online Sports Content

Chart 18: Head of the household

Current Year Head of the household Not head of the household

70% 60% 59% 61% 58% 55% 60% 52% 48% 50% 42% 46% 40% 41% 40% 40%

30% 20% 10% 0%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 8: Head of the household

Change from PY 27% 30% 20% 20% 20% 21% 16% 20% 10% 0% -10% -20% -16% -20% -20% -20% -21% -30% -27%

Base: 7,666(CY), 8,369(PY)

42 India Online 2007

Economic Profile

Chart 19: Monthly family income

Current Year Up to Rs. 10K 10-30K 30-50K Above 50K 50% 41% 42% 41% 40% 40% 40% 39% 39% 36% 40% 35% 35% 30% 30%

15% 20% 13% 13% 13% 15% 13% 12% 10% 11% 10% 8% 7% 10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 6,501

Chart 9: Monthly family income

Change from PY 9% 8% 10% 5% 7% 6% 7% 6% 4% 5% 5% 3% 4% 4% 1% 2% 2% 0% -1% -4% -10% -4% -9% -12% -14% -13% -20% -19%

Base: 6,501(CY), 8,369(PY)

43 Online Sports Content

Chart 20: Most expensive vehicle owned by the household

Current Year 2 Wheeler 4 Wheeler Others 50% 45% 45% 45% 44% 39% 39% 40% 31% 31% 31% 29% 27% 28% 30%

20% 10% 9% 9% 7% 8% 10% 6%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 10: Most expensive vehicle owned by the household

Change from PY 10% 9% 6% 7% 6% 5% 6% 5% 4% 4% 5% 4% 4% 1% 1% 0%

-1% -5% -3% -4% -3% -10% -7%

Base: 7,666(CY), 8,369(PY)

44 India Online 2007

Chart 21: Ownership of credit cards (individually)

Current Year Don't own a credit card Own a Credit Card 75% 80% 72% 68% 67% 58% 58% 60% 42% 42% 40% 32% 34% 28% 25%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 11: Ownership of credit cards (individually)

Change from PY 15% 15% 11% 6% 10% 5% 5% 5% -1% 1% 0% -5% -5% -10% -6% -5% -15% -11% -15%

Base: 7,666(CY), 8,369(PY)

45 Online Sports Content

Table 13: Household asset ownership

Asset ESPN Cricinfo Yahoo Google Rediff ASU Color TV 95% 93% 91% 90% 95% 93% % Change 2% 3% 3% 3% 5% 3% Mobile Phone 92% 90% 89% 90% 92% 91% % Change 5% -0.4% 2% 10% 7% 5% Bank Account* 84% 85% 82% 76% 84% 83% % Change Fridge 81% 74% 73% 68% 75% 76% % Change 4% 0.4% 0.9% -0.8% 6% 5% Cable TV connection/DTH 77% 74% 74% 67% 73% 74% % Change -7.2% -4.1% -6.0% -7.8% -4.7% -5.2% Computer/Laptop 72% 75% 71% 67% 63% 70% % Change 14% 21% 20% 10% 15% 19% Camera* 68% 65% 67% 64% 64% 66% % Change Landline Phone 67% 62% 65% 58% 61% 64% % Change -3.4% -2.4% -2.1% -8.8% 2% -0.2% Life Insurance 60% 65% 61% 52% 66% 61% % Change -1.6% 9% 4% -2.0% 2% 2% Home 62% 58% 55% 56% 54% 58% % Change -11.8% -4.2% -18.3% -17.8% -13.6% -12.6% Music System/DVD/MP3* 62% 56% 57% 50% 57% 58% % Change Washing Machine 61% 57% 56% 55% 58% 58% % Change 5% -5.2% 0.6% -2.0% 6% 3% Debit Card 58% 63% 51% 47% 59% 56% % Change 2% 3% 7% -2.8% 11% 6% Credit Card 38% 44% 31% 31% 40% 37% % Change 4% 5% 4% 0.3% 13% 8% Fixed Deposits* 37% 37% 35% 32% 35% 35% % Change Medical Insurance/CGHS 35% 36% 31% 30% 35% 34% % Change 3% 2% 1% -0.9% 2% 2% Air Conditioner 25% 25% 25% 23% 24% 25% % Change 7% 1% 0.4% 0.1% 7% 6% Microwave 25% 26% 23% 21% 25% 24% % Change 8% 5% 0.1% 7% 8% 6% Mutual Funds 24% 27% 19% 16% 24% 23% % Change -1.7% 2% -1.8% -7.1% -1.8% -0.7% Demat Account* 22% 24% 18% 16% 23% 21% % Change Video Camera* 21% 20% 22% 22% 18% 20% % Change Share of Companies* 22% 23% 17% 15% 22% 20% % Change IPod* 15% 13% 12% 11% 8% 12% % Change Chit Fund Deposits 7% 7% 9% 8% 6% 8% % Change -22.6% -18.3% -19.2% -23.6% -20.9% -19.9% Base: 7,666(CY), 8,369(PY)

46 India Online 2007

Chart 22: Current loan liabilities

Current Year Home Loan Personal Loan Two - wheeler Loan

50% 44% 43% 44% 44% 44% 42%

24% 23% 22% 25% 21% 21% 16% 16% 15% 14% 13% 14% 11%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

47 Online Sports Content

Net Usage Status

Chart 23: Years of experience in using internet

Current Year Up to 1 year 1-2 years M ore than 2 years 80% 77% 75% 73% 70% 62% 63% 60%

40% 19% 22% 15% 19% 16% 13% 12% 16% 14% 20% 12% 11% 14%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 12: Years of experience in using internet

Change from PY 20% 12% 8% 10% 7% 4% 2% 2% 2% 0.4% 0% -1%-1% -2% -2% -3% -6% -10% -6% -5% -5% -6%

Base: 7,666(CY), 8,369(PY)

48 India Online 2007

Chart 24: Place of accessing internet

Current Year Home Place of work (office / school / college) Cyber cafe 100% 84% 86% 78% 80% 74% 76% 80% 66% 63% 65% 61% 62% 54% 55% 60% 53% 51% 48% 50% 46%

40%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 13: Place of accessing internet

Change from PY 40% 31% 30% 24% 24% 24% 17% 20% 17% 20% 10% 10% 10% 7% 10% 1% 2% 2% 1% 2% 0.3% 0%

-10% -1%

Base: 7,666(CY), 8,369(PY)

49 Online Sports Content

Chart 25: Type of internet connection at home

Current Year Regular Dial Up Broadband Others 73% 80% 70% 70% 67% 68% 63%

60%

40%

16% 17% 17% 18% 16% 20% 15% 9% 8% 10% 11% 9% 9%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 4,713

Chart 14: Type of internet connection at home

Change from PY 30% 23% 21% 16% 17% 20% 12% 8% 10% 3% 2% 0%

-2% -10% -3% -5% -5% -10% -10% -11% -20% -12% -11% -13%

Base: 4,713(CY), 5,460(PY)

50 India Online 2007

Chart 26: Type of internet connection at office

Current Year Regular Dial Up Broadband Others 80% 69% 68% 63% 62% 63% 56% 60%

40%

19% 16% 14% 20% 11% 11% 11% 6% 8% 6% 6% 3% 3%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 6,178

Chart 15: Type of internet connection at office

Change from PY 10% 5% 5% 4% 3% 4% 4% 1%

-3% -3% -3% -4% -4% -6% -5% -10% -7% -8% -8% -8%

Base: 6,178(CY), 6,458(PY)

51 Online Sports Content

Chart 27: Service provider subscribed to at home

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

50% 42% 40% 36% 36% 34% 31% 27%

25% 19% 16% 17% 12% 10% 11% 11% 10% 9% 8% 9%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 4,713

Chart 16: Service provider subscribed to at home

Change from PY 17% 20% 15% 8% 7% 10% 6% 5% 3% 2% 5% 0.4% 0% -5% -1% -1% -3% -1% -2% -1% -3% -2% -2% -10% -5%

Base: 4,713(CY), 5,569(PY)

52 India Online 2007

Chart 28: Service provider subscribed to at office

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata 40% 33% 30% 27% 27% 30% 25% 23% 22% 18% 20% 17% 16% 15% 11% 12% 11% 12% 12% 11% 10% 6%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 6,178

Chart 17: Service provider subscribed to at office

Change from PY 20% 11% 8% 6% 6% 5% 10% 3% 3% 4% 4%

0% -1% -3% -10% -5% -5% -6% -9% -8% -7% -20% -19%

Base: 6,178(CY), 6,478(PY)

53 Online Sports Content

Net Usage Dynamics

Chart 29: Frequency of accessing internet from home

Current Year At least once daily Weekly, but not daily Less than once a week 100% 87% 86% 86% 85% 84% 86% 80%

60%

40%

14% 14% 20% 12% 13% 11% 12% 2% 1% 2% 1% 2% 2% 0%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 4,560

Chart 18: Frequency of accessing internet from home

Change from PY 20% 16% 13% 10% 9% 8% 10% 4% -0.4% 0.0% 0%

-2% -1% -2% -2% -1% -10% -8% -8% -9% -12% -20% -14%

Base: 4,560(CY), 5,578(PY)

54 India Online 2007

Chart 30: Frequency of accessing internet from office

Current Year At least once daily Weekly, but not daily Less than once a week 100% 91% 90% 88% 86% 84% 87%

80%

60%

40%

12% 12% 12% 20% 7% 9% 10% 2% 1% 4% 1% 1% 2% 0%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 5,601

Chart 19: Frequency of accessing internet from office

Change from PY 10% 5% 5% 5% 3% 3% 1% 1% 1% 1% 0.0% 0.1% 0.3% 0%

-2% -1% -5% -3% -2% -3% -3% -6% -10%

Base: 5,601(CY), 6,322(PY)

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Chart 31: Time of the day accessing internet from home

Current Year Midnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

70% 59% 61% 59% 55% 60% 49% 49% 50%

40%

30% 21% 23% 16% 16% 17% 20% 10% 9% 9% 7% 7% 8% 9% 10% 0%

ESPN Cric info Yahoo Google Rediff ASU

Base: 4,468

Chart 20: Time of the day accessing internet from home

Change from PY 10% 6% 4% 5% 3% 2% 2% -0.2% 0.5% 1% 0% -0.1% -5% -1% -1% -4% -4% -10% -6% -9% -9% -10% -15% -12%

Base: 4,468(CY), 5,492(PY)

56 India Online 2007

Chart 32: Time of the day accessing internet from office

Current Year Midnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight 58% 60% 56% 53% 52% 51% 43%

40%

20% 14% 11% 11% 11% 9% 11% 4% 3% 3% 4% 4% 4% 0%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 5,592

Chart 21: Time of the day accessing internet from office

Change from PY 9% 10%

5% 1% 1% 1% 0.3% -0.2% 0% -1% -1% -0.3% -5% -2% -3% -2% -3% -3% -10% -7% -10% -15% -12% -11%

Base: 5,592(CY), 6,318(PY)

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Chart 33: Duration of PC usage from home

Current Year Light users Medium users Heavy users 80% 70% 66% 66% 64% 65% 57% 60%

40% 27% 22% 22% 22% 19% 20% 16% 16% 20% 12% 11% 11% 13%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 4,901

Chart 22: Duration of PC usage from home

Change from PY 8% 10% 6% 4% 4% 4% 3% 3% 2% 1% -0.1% 0%

-0.3% -2% -4% -4% -4% -5% -10% -8% -7%

Base: 4,901(CY), 6,246(PY)

58 India Online 2007

Chart 34: Duration of internet usage from home

Current Year Light users Medium users Heavy users

50% 45% 42% 38% 38% 39% 38% 40% 34% 35% 36% 34% 33% 30% 28% 26% 28% 27% 30% 25% 24%

20%

10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 4,524

Chart 23: Duration of internet usage from home

Change from PY 15% 12% 10% 7% 4% 5% 5% 5% 1% 1% 1% -0.3% 0% -1% -5% -1% -3% -3% -3% -4% -10% -5% -6% -9% -15%

Base: 4,524(CY), 5,464(PY)

59 Online Sports Content

Chart 35: Duration of PC usage from office

Current Year Light users Medium users Heavy users

70% 65%

60% 53% 52% 52% 48% 50% 44%

40% 33% 30% 25% 25% 27% 30% 22% 23% 22% 23% 21% 19% 20% 16%

10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 5,730

Chart 24: Duration of PC usage from office

Change from PY 5% 4% 4% 5% 3% 2% 2% 1% 1% 0.1% 0% -1% -1% -1% -1% -1% -2% -5% -4% -4%

-10% -9%

Base: 5,730(CY), 6,574(PY)

60 India Online 2007

Chart 36: Duration of internet usage from office

Current Year Light users Medium users Heavy users 50% 45% 44% 41% 41% 40% 37% 35% 36% 33% 33% 31% 33% 33% 30% 30% 28% 26% 26% 26% 22% 20%

10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 5,497

Chart 25: Duration of internet usage from office

Change from PY 15% 11% 10% 7% 4% 3% 3% 5% 2% 3% 1% 0.2% 1% 0% -0.3% -5% -3% -3% -3% -3% -5% -10% -10% -8%

Base: 5,497(CY), 6,193(PY)

61 Online Sports Content

Chart 37: Time spent by internet users on watching TV

Current Year Light users Medium users Heavy users 47% 50% 46% 46% 44% 43% 44% 44% 41% 41% 42% 43% 40% 36%

30%

17% 15% 16% 20% 14% 11% 12% 10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 6,849

Change from PY 15% 12% 9% 10% 6% 4% 5% 1% 1% 1% 1% 0.1% 1% 0% -2% -5% -3% -1% -3% -2% -2% -10% -15% -13% -10%

Chart 26: Time spent by internet users on watching TV

Base: 6,849(CY), 7,735(PY)

62 India Online 2007

Chart 38: Time spent by internet users on reading newspaper

Current Year Light users Medium users Heavy users

48% 49% 48% 46% 50% 43% 44% 42% 42% 40% 43% 41% 39% 40%

30%

20% 16% 13% 12% 13% 13% 9% 10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 6,969

Chart 27: Time spent by internet users on reading newspaper

Change from PY 31% 40% 27% 30% 27% 28% 28% 12% 20% 11% 9% 14% 10% 11%

0% -20%

-40% -39% -39% -41% -38% -39% -60% -43%

Base: 6,969(CY), 7,934(PY)

63 Online Sports Content

Chart 39: Time spent by internet users on listening to radio

Current Year Light users Medium users Heavy users 79% 73% 77% 80% 69% 72% 73%

60%

40%

17% 21% 21% 19% 16% 15% 20% 10% 11% 8% 9% 5% 8%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 4,736

Chart 28: Time spent by internet users on listening to radio

Change from PY 22% 25% 20% 15% 10% 6% 5% 3% 2% 2% 1% 5% -0.4% 0.1% 0.2% 0% -5% -2% -1% -2% -4% -4% -10% -6% -15% -10% -11%

Base: 4,736(CY), 5,359(PY)

64 India Online 2007

Preferred Net Activities

Table 14: Popularity of various internet activities

Activity ESPN Cricinfo Yahoo Google Rediff ASU Check Sports 100% 100% 100% 100% 100% 100% % Change 0% 0% 0% 0% 0% 0% Emailing 96% 97% 94% 92% 97% 96% % Change -0.3% 0.6% 0.3% -2.7% 1% -0.2% Job Search 87% 82% 89% 95% 87% 87% % Change 31% 31% 29% 40% 34% 31% Check news 78% 75% 91% 92% 89% 82% % Change 23% 15% 30% 34% 26% 23% Music 79% 71% 90% 94% 78% 80% % Change 17% 18% 35% 29% 30% 25% Instant messaging 77% 73% 91% 92% 81% 80% % Change 32% 34% 48% 50% 45% 38% Online games 75% 65% 88% 94% 78% 77% % Change 26% 33% 39% 49% 37% 34%

Mobile contents (ring tones / 70% 56% 81% 88% 73% 72% games, etc.)* % Change Dating/Friendship 70% 56% 83% 88% 72% 72% % Change 34% 25% 47% 58% 44% 40% Matrimonial search 67% 54% 77% 88% 71% 69% % Change 49% 45% 56% 76% 52% 52% Check financial info 61% 55% 76% 84% 75% 67% % Change 40% 38% 61% 68% 56% 48% Educational / Learning material 61% 52% 79% 90% 72% 66% % Change 0.2% -6.7% 29% 20% 22% 10% Chatting 69% 70% 67% 67% 57% 66% % Change 4% 21% 10% 16% 11% 9% Astrology 59% 46% 80% 87% 71% 65% % Change 19% 19% 38% 56% 31% 27% Social networking / Communities* 61% 52% 75% 84% 67% 64%

% Change E-greetings 63% 63% 64% 61% 63% 63% % Change -4.9% -1.2% 3% -10.5% 8% 0.1% Check real estate info 52% 41% 68% 83% 65% 57% % Change 39% 30% 56% 65% 52% 45% Search work related info 51% 55% 51% 51% 55% 52% % Change -7.5% -7.5% 2% -6.5% 6% -0.9% Screensavers/wallpapers 53% 45% 56% 49% 48% 51%

65 Online Sports Content

% Change -4.0% 2% -1.9% -5.0% -6.3% -4.8% Search for product information 47% 54% 48% 54% 49% 49% % Change 4% 17% 11% -1.6% 9% 7% Buy online 48% 54% 44% 42% 52% 48% % Change 13% 20% 12% 11% 16% 14% Share pictures 51% 44% 48% 44% 39% 46% % Change 8% 7% 8% 9% 11% 8% Movies* 40% 37% 38% 38% 29% 37% % Change Check hobby related info 37% 33% 39% 36% 36% 36% % Change 24% 24% 22% 19% 25% 23% Check business/Financial news* 33% 37% 32% 25% 43% 35% % Change Check cinema content 34% 39% 34% 31% 33% 35% % Change 2% 8% 5% -2.4% 5% 3% Net banking 35% 45% 28% 29% 38% 35% % Change 2% 11% 7% 8% 6% 6% Check health & lifestyle info 31% 32% 37% 33% 37% 33% % Change -2.4% 6% -4.1% -16.5% -1.1% -2.3% Check / read blogs* 34% 35% 36% 32% 33% 32% % Change Business/professional networking 30% 28% 30% 31% 31% 30% % Change 15% 15% 13% 17% 14% 13% Check personal travel related info 28% 32% 26% 25% 32% 29% % Change 7% 11% 4% 2% 13% 7% Buy other than travel products* 29% 36% 23% 18% 31% 28% % Change Look for Seminar/workshops 28% 25% 29% 25% 28% 28% % Change 5% 8% 3% -16.6% 9% 6% Online bill payment 27% 35% 22% 21% 28% 27% % Change 7% 14% 9% 9% 4% 10% Check business travel related info* 20% 23% 22% 17% 26% 21% % Change Adult content 23% 20% 23% 22% 24% 21% % Change 5% 9% 7% 11% 11% 7% Net telephony 17% 17% 14% 16% 15% 16% % Change 2% 8% 0.7% 7% 5% 4% Online stock trading 16% 16% 15% 14% 19% 16% % Change -1.0% 3% 2% -2.1% 3% 0.1% Comment on blog post* 17% 15% 16% 15% 13% 15% % Change Local language website usage 12% 20% 17% 15% 16% 15% % Change - -34.8% -38.7% -36.9% -40.9% - Have a blog site of own* 9% 6% 8% 9% 8% 8% % Change Base: 7,666(CY), 8,364(PY)

66 India Online 2007

Chart 40: Professional activities

Current Year Job Search Emailing - work related Instant messaging

95% 92% 100% 87% 88% 89% 91% 88% 87% 87% 87% 86% 82% 82% 83% 77% 81% 80% 80% 73%

60% ` 40%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 29: Professional activities

Change from PY 60% 48% 50% 45% 40% 38% 32% 34% 34% 40% 31% 31% 29% 31%

20% 0.2% 0%

-1% -5% -3% -3% -20% -8%

Base: 7,666(CY), 8,369(PY)

67 Online Sports Content

Chart 41: Personal activities

Current Year Check Sports Emailing - personal Check news 100% 100% 100% 100% 100% 100% 92% 90% 100% 90% 92% 91% 88% 89% 90% 91% 82% 78% 80% 75%

60%

40%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 30: Personal activities

Change from PY 53% 60% 47% 45% 43% 50% 36% 30% 34% 40% 29% 26% 30% 23% 23% 15% 20% 10% 0.1% 0% -1% -10% -3% -2% -3% -2%

Base: 7,666(CY), 8,369(PY)

68 India Online 2007

Chart 42: Downloading activities

Current Year Music Online games Mobile contents (ring tones/games)

90% 94% 100% 94% 88% 88% 78% 80% 79% 81% 75% 78% 77% 71% 73% 72% 80% 70% 65% 56% 60%

40%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 31: Downloading activities

Change from PY 80% 63% 60% 44% 49% 38% 34% 39% 37% 39% 40% 31% 33% 34% 26% 35% 29% 30% 25% 17% 18% 20%

Base: 7,666(CY), 8,369(PY)

69 Online Sports Content

Chart 43: E-commerce related activities

Current Year Check financial info E-greetings Check real estate info 100% 85% 84% 76% 76% 80% 63% 68% 66% 68% 63% 65% 61% 64% 64% 62% 58% 60% 52% 55% 42% 40%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,589

Chart 32: E-commerce related activities

Change from PY 69% 62% 66% 70% 56% 57% 53% 60% 49% 45% 50% 41% 40% 38% 40% 31% 30% 20% 8% 3% 1% 10% -1% 0% -10% -4% -10%

Base: 7,589(CY), 8,364(PY)

70 India Online 2007

Chart 44: Online shopping

Current Year Buyers Non-Buyers 70% 63% 56% 60% 52% 54% 53% 52% 48% 48% 50% 44% 46% 48% 37% 40% 30% 20% 10% 0%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 33: Online shopping

Change from PY 30% 18% 20% 18% 16% 15% 12%

-12% -15% -18% -16% -18% -30% -20%

Base: 7,666(CY), 8,364(PY)

71 Online Sports Content

Chart 45: Blogging activities

Current Year Check/read blogs Comment on blog post Have a blog site of own None of the above 80% 65% 61% 61% 62% 63% 64% 60%

35% 36% 40% 34% 32% 33% 32%

17% 15% 16% 15% 13% 15% 20% 9% 9% 6% 8% 8% 8%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

72 India Online 2007

Chart 46: Member of an online community

Current Year Not a member of any online c ommunity Member of an online community 70% 61% 55% 55% 60% 52% 52% 53% 48% 48% 47% 50% 45% 45% 39% 40% 30%

20% 10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

73 Online Sports Content

Table 15: Membership by type of online community

Membership ESPN Cricinfo Yahoo Google Rediff ASU Not a member of any online community 48% 48% 55% 55% 61% 53% Alumni & Schools 9% 12% 5% 7% 7% 8% Computers & Internet 8% 7% 6% 7% 5% 7% Romance & Relationships 7% 6% 5% 7% 3% 6% Music 4% 4% 4% 3% 2% 3% Business / Professional community 3% 4% 3% 2% 4% 3% Games 3% 4% 3% 1% 3% 3% Schools & Education 3% 3% 3% 4% 2% 3% Individuals 2% 3% 3% 2% 1% 2% Arts & Entertainment 2% 2% 2% 4% 3% 2% Base: 7,666

74 India Online 2007

Table 16: Most used local language websites (other than English)

Language ESPN Cricinfo Yahoo Google Rediff ASU Hindi 13% 18% 19% 17% 27% 19% Tamil 14% 42% 14% 9% 7% 18% Malayalam 24% 11% 23% 26% 11% 17% Telugu 12% 12% 9% 33% 8% 14% Marathi 13% 5% 11% 2% 12% 10% Kannada 7% 5% 10% 5% 7% 8% Bengali 10% 3% 4% 0.8% 7% 6% Gujarati 3% 3% 6% 0.0% 4% 3% Oriya 0.3% 0.6% 0.5% 0.6% 4% 1% Konkani 1% 0.0% 0.0% 0.0% 6% 1% Base: 958

75 Online Sports Content

Table 17: Online activities desired in other languages

Activity ESPN Cricinfo Yahoo Google Rediff ASU Email 67% 59% 67% 62% 63% 65% Chatting 54% 48% 53% 52% 46% 52% Entertainment 50% 50% 55% 47% 49% 51% Online news 34% 36% 42% 35% 40% 37% Search information 36% 34% 40% 34% 37% 36% Online learning / education 32% 27% 37% 38% 35% 34% Astrology 24% 20% 28% 27% 26% 26% Online shopping 20% 19% 18% 22% 21% 21% Travel related information 16% 16% 21% 19% 24% 19% Matrimony 16% 14% 19% 17% 17% 16% Blog 16% 14% 15% 13% 16% 15% Not Interested 17% 21% 17% 19% 18% 17% Base: 7,666

76 India Online 2007

Chart 47: Problems faced while surfing the internet

Current Year Slow website opening Virus / spyware Spam / junk mails 70% 63% 62% 57% 58% 62% 62% 62% 56% 52% 60% 56% 56% 53% 53% 54% 52% 49% 50% 46% 46%

40% 30%

20%

10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

77 Online Sports Content

Table 18: Preferred websites - emailing

Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 51% 47% 74% 53% 35% 51% % Change 17% 13% 13% -7.6% 12% 14% Gmail 27% 30% 12% 25% 15% 22% % Change 11% 2% 7% 11% 5% 9% Rediff 16% 14% 9% 13% 45% 18% % Change -4.8% -7.1% -10.6% 0.3% -0.3% -5.2% Hotmail 5% 7% 3% 8% 4% 6% % Change -7.9% 0.1% -2.4% 5% -3.1% -5.0% Sify 0.3% 0.9% 0.5% 0.7% 0.2% 0.9% % Change -3.8% -0.7% -4.3% -1.0% -4.3% -3.0% Indiatimes 0.5% 0.5% 0.6% 0.1% 0.2% 0.8% % Change -11.4% -6.5% -3.1% -6.0% -7.8% -8.8% Sancharnet/BSNL* 0.2% 0.4% 2% 0.0% 0.8% 0.6% % Change VSNL 0.2% 0.2% 0.4% 0.6% 0.4% 0.5% % Change -0.6% -1.1% -0.1% 0.5% -1.5% -0.4% Lycos* 0.1% 0.0% 0.0% 0.1% 0.2% 0.1% % Change AOL* 0.2% 0.0% 0.0% 0.1% 0.0% 0.1% % Change Base: 7,666(CY), 8,369(PY)

78 India Online 2007

Chart 48: Multiple user shares of email websites

Current Year Yahoo Gmail Rediff 92% 96% 100% 91% 90% 88% 91% 81% 77% 80% 70% 66% 64% 62% 55% 62% 55% 61% 60% 55% 53%

40%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 34: Multiple user shares of email websites

Change from PY 29% 30% 24% 24% 24% 21% 16% 20% 12% 6% 7% 10% 3% 4% -0.1% 1% 1% 0%

-10% -2% -2% -2%

-20% -13%

Base: 7,666(CY), 8,369(PY)

79 Online Sports Content

Chart 49: Number of email accounts and average per capita email ids

Current Year One Two Three

40%

28% 30% 29% 29% 28% 30% 26% 27% 24% 23% 23% 23% 23%

20% 14% 12% 13% 12% 10% 9% 10%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 7,666

Chart 35: Number of email accounts and average per capita email ids

Change from PY 7% 7% 10% 5% 5% 3% 2% 5% 1% 0%

-5% -1% -1% -2% -2% -5% -10% -6% -6% -15% -11% -12% -20% -18% -16%

Base: 7,666(CY), 8,369(PY)

80 India Online 2007

Most Used Websites

Table 19: Top of mind unaided recall - all websites

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 35% 38% 22% 51% 16% 31% % Change 13% 6% 8% -5.1% -6.2% 7% Yahoo 24% 21% 57% 23% 25% 28% % Change -10.9% 2% -4.5% 4% 2% -6.1% Rediff 9% 8% 5% 6% 37% 11% % Change -2.9% -19.3% -2.2% -0.4% 0.3% -4.5% Orkut 7% 7% 3% 4% 3% 5% % Change 6% 7% 3% 0.2% 3% 4% Gmail* 3% 4% 2% 3% 4% 3% % Change Hotmail 1% 3% 0.6% 4% 1% 2% % Change -5.5% -0.8% -0.6% 4% -0.3% -2.2% Indiatimes 0.7% 2% 0.6% 0.2% 0.8% 1% % Change -5.8% -5.2% -0.8% -1.6% -1.7% -4.7% Contest2win* 0.8% 1% 0.2% 0.0% 2% 0.8% % Change MSN 0.5% 0.2% 0.0% 0.4% 0.3% 0.6% % Change -1.2% -1.5% -0.6% -0.4% -1.4% -1.9% Funmaza* 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% % Change Base: 7,504(CY), 8,343(PY)

81 Online Sports Content

Table 20: Most used website - all websites

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 33% 38% 23% 51% 19% 31% Yahoo 22% 20% 58% 20% 18% 26% Rediff 10% 8% 6% 5% 37% 11% Orkut 11% 9% 4% 7% 4% 8% Gmail 5% 5% 2% 5% 4% 4% Hotmail 1% 1% 1% 4% 1% 2% Indiatimes 1% 1% 0% 0% 1% 1% Sify 0% 1% 0% 1% 0% 1% Wikipedia 0% 2% 0% 0% 0% 1% Moneycontrol 1% 1% 0% 0% 0% 1% Base: 7,621

82 India Online 2007

Table 21: Info search (English)

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 79% 84% 49% 89% 68% 72% Yahoo 7% 3% 43% 4% 6% 11% English 2% 2% 2% 0.3% 0.7% 4% Rediff 1% 1% 2% 0.5% 20% 3% MSN 0.3% 0.1% 2% 5% 0.4% 1% Dictionary 2% 2% 0.2% 0.7% 0.2% 1% Wikipedia 1% 3% 0.1% 0.7% 0.6% 1% Indiatimes 0.2% 0.3% 0.3% 0.0% 0.2% 0.6% BBC 2% 0.0% 0.0% 0.1% 0.0% 0.6% Sify 0.4% 0.0% 0.1% 0.0% 0.1% 0.5% Base: 5,623

83 Online Sports Content

Table 22: Info search (local language)

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 71% 70% 78% 87% 73% 73% Manoramaonline 2% 0.3% 3% 2% 3% 2% Guruji 0.8% 0.2% 1% 0.0% 2% 2% Kerala 2% 0.4% 0.0% 1% 0.0% 2% Webduniya 2% 1% 0.4% 0.6% 0.2% 1% Eenadu 2% 2% 0.1% 0.5% 1% 1% Khoj 2% 1% 0.0% 0.1% 3% 1% MSN 0.0% 0.0% 2% 4% 0.0% 0.9% Webulagam 0.4% 3% 0.7% 0.0% 3% 0.7% Chennaionline 0.2% 0.7% 0.8% 0.0% 0.0% 0.6% Base: 3,109

84 India Online 2007

Table 23: Job search

Website ESPN Cricinfo Yahoo Google Rediff ASU Naukri 41% 43% 26% 14% 38% 36% % Change -15.2% -7.4% -22.5% -45.8% -6.0% -14.7% Monster 32% 29% 22% 19% 21% 27% % Change 15% 13% 9% 7% 4% 10% Timesjobs 13% 12% 11% 11% 11% 13% % Change 8% 3% 3% 8% 2% 6% Google 2% 4% 5% 42% 3% 6% % Change -0.2% 1% 2% 38% 0.9% 4% Yahoo 0.9% 0.6% 22% 0.8% 1% 4% % Change -0.7% -0.6% 15% -0.2% -8.9% 0.4% Rediff 0.4% 1% 1% 0.5% 17% 2% % Change -2.7% -3.4% -2.8% -5.3% 13% -1.5% Indiatimes 0.7% 0.6% 2% 0.2% 2% 2% % Change -0.5% -1.3% 2% -1.2% 0.3% -0.4% Freshersworld 2% 3% 0.8% 4% 0.7% 1% % Change 0.7% -1.4% -0.7% 4% -1.0% 0.1% Jobs 0.9% 0.4% 0.6% 2% 0.4% 1% % Change 0.6% -0.1% -0.3% 2% -0.2% 0.3% Jobsahead 0.7% 2% 0.6% 0.9% 2% 1% % Change -3.2% -2.3% -6.9% 0.0% -1.2% -3.3% Base: 6,682(CY), 6,204(PY)

85 Online Sports Content

Table 24: Booking travel tickets

Website ESPN Cricinfo Yahoo Google Rediff ASU Yatra* 23% 18% 11% 5% 8% 16% % Change Makemytrip 19% 19% 8% 4% 13% 15% % Change 10% 11% -3.0% 0.1% 2% 6% IRCTC 12% 21% 9% 4% 16% 13% % Change -31.1% -14.3% -20.7% -62.2% -26.8% -25.7% Google 8% 4% 7% 70% 6% 13% % Change 0.9% 4% 5% 58% 4% 8% Yahoo 4% 2% 49% 2% 8% 10% % Change -0.7% -1.7% 30% 0.4% -0.6% 2% Rediff 4% 2% 4% 1% 31% 6% % Change -1.7% -9.2% -4.7% -1.6% 21% -1.7% Indiatimes 4% 4% 3% 2% 2% 3% % Change -2.5% -6.4% -1.3% -2.5% -1.4% -1.8% Travel 3% 5% 0.3% 1% 0.1% 3% % Change 1% 3% -0.9% 1% -1.3% 2% Travelguru 3% 2% 1% 0.0% 4% 2% % Change 3% 2% 0.5% -0.2% 3% 2% Cleartrip* 2% 4% 0.5% 1% 1% 2% % Change Base: 5,347(CY), 4,007(PY)

86 India Online 2007

Table 25: Online shopping (other than travel tickets)

Website ESPN Cricinfo Yahoo Google Rediff ASU Ebay 42% 40% 25% 13% 18% 31% % Change -0.8% -2.4% -1.5% -32.2% -7.7% -5.0% Rediff 22% 24% 18% 7% 63% 24% % Change -5.4% -12.6% 0.4% -6.3% 1% -3.8% Google 5% 6% 5% 60% 0.4% 10% % Change 3% 5% 4% 28% -2.0% 6% Yahoo 4% 3% 41% 3% 4% 8% % Change -0.4% 2% -0.9% -0.2% 1% -1.2% Indiatimes 7% 9% 3% 2% 5% 6% % Change -3.1% -1.5% -1.5% 0.1% 1% -5.4% Futurebazaar* 7% 6% 2% 7% 2% 6% % Change Shopping 2% 0.7% 0.0% 1% 1% 3% % Change 0.9% 0.2% -0.3% 1% 0.7% 0.8% Sify 0.9% 3% 1% 1% 2% 2% % Change 0.4% 2% -1.4% -0.4% 0.2% 0.3% Indiaplaza 1% 2% 1% 0.0% 2% 1% % Change -2.7% -0.3% 0.9% 0.0% 2% -0.2% Onlineshopping 0.9% 0.9% 0.0% 0.2% 0.3% 1% % Change 0.5% 0.8% 0.0% 0.2% 0.2% 0.5% Base: 5,469(CY), 5,878(PY)

87 Online Sports Content

Table 26: Online news

Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 6% 6% 64% 11% 7% 14% % Change 2% 3% 7% 8% 2% 4% NDTV 16% 18% 3% 2% 8% 12% % Change -1.9% -1.4% -1.5% 2% 1% -1.1% Google 6% 4% 4% 60% 5% 10% % Change 3% 0.8% -2.3% 10% 2% 3% Rediff 6% 14% 3% 3% 48% 10% % Change -2.4% -0.2% -0.9% 0.4% -12.3% -3.2% Indiatimes 7% 6% 3% 2% 4% 7% % Change -8.8% -7.1% -1.4% -30.4% -7.2% -9.4% Aajtak 7% 2% 1% 1% 2% 5% % Change 2% -0.8% -1.7% 0.1% 1% 1% BBC 6% 4% 2% 0.9% 3% 5% % Change 2% 1% 0.1% 0.6% 1% 2% CNN 5% 4% 2% 2% 1% 4% % Change 3% 2% 1% 2% 1% 2% MSN 4% 1% 2% 4% 0.5% 3% % Change -2.5% -2.7% -0.2% 4% -1.9% -2.7% Timesofindia 4% 4% 3% 0.5% 2% 3% % Change -2.6% -10.0% 2% -1.5% 0.2% -2.3% Base: 6,206(CY), 7,615(PY)

88 India Online 2007

Table 27: Financial news & info (rates, quotes, etc.)

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 8% 5% 6% 79% 5% 15% % Change 4% 0.1% 2% -1.6% -1.4% 3% Yahoo 8% 5% 54% 4% 8% 14% % Change 3% 2% -9.8% 1% 4% 0.5% Moneycontrol/CNBC 15% 24% 6% 4% 15% 11% % Change -1.9% 0.5% 1% 3% 3% 1% Rediff 4% 4% 5% 3% 37% 7% % Change 0.7% -0.3% 0.7% 1% -9.8% -2.6% ICICI Direct/ICICI Bank 7% 10% 4% 2% 7% 6% % Change -12.6% -0.8% 1% 0.5% 0.3% -3.1% NDTV/NDTVprofit 4% 8% 1% 0.4% 4% 4% % Change 3% 7% 1% 0.4% 4% 4% Indiatimes 5% 5% 4% 0.7% 3% 4% % Change 2% -2.8% 3% -0.3% -0.4% -2.1% Sharekhan 5% 5% 4% 0.3% 3% 4% % Change -2.1% 0.1% 0.5% -0.2% 0.5% -1.1% Economictimes 3% 4% 0.6% 0.4% 2% 3% % Change -0.5% 0.1% 0.2% -0.2% 1% 0.7% Stockmarket* 3% 1% 0.6% 0.0% 0.4% 3% % Change Base: 4,991(CY), 5,137(PY)

89 Online Sports Content

Table 28: Online share trading

Website ESPN Cricinfo Yahoo Google Rediff ASU ICICI Direct 33% 37% 46% 26% 38% 35% Sherkhan 22% 27% 19% 27% 31% 25% Indiabulls 7% 7% 20% 0.0% 4% 7% Kotaksecurities 4% 5% 0.4% 6% 0.4% 4% 5Paisa 3% 3% 3% 0.0% 3% 3% BSE 7% 4% 0.2% 1% 2% 3% NSE 4% 3% 4% 0.0% 4% 3% Geojit 3% 2% 0.0% 2% 7% 3% Religare 2% 4% 3% 3% 0.1% 2% hdfcsec 3% 2% 0.3% 0.0% 5% 2% Base: 967

90 India Online 2007

Table 29: Real estate info

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 11% 13% 9% 85% 5% 19% Yahoo 10% 5% 63% 6% 8% 15% Magicbricks 15% 18% 3% 3% 14% 12% Realestates 15% 14% 3% 2% 2% 11% 99acres 11% 17% 3% 1% 6% 9% Rediff 6% 3% 3% 0.3% 43% 7% Indiaproperty 5% 4% 4% 1% 6% 5% Property 4% 7% 0.9% 0.5% 1% 3% Indiatimes 2% 1% 1% 0.5% 3% 3% Sify 0.9% 0.2% 3% 0.0% 0.7% 1% Base: 4,348

91 Online Sports Content

Table 30: Matrimonial search

Website ESPN Cricinfo Yahoo Google Rediff ASU Shaadi 36% 31% 17% 9% 22% 27% % Change 4% 8% -34.2% -21.6% -5.9% -4.3% Bharatmatrimony 27% 37% 19% 16% 29% 27% % Change 26% 37% 19% 15% 29% 26% Google 2% 0.3% 0.9% 54% 0.6% 7% % Change 2% 0.2% 0.6% 54% 0.6% 7% Yahoo 3% 0.5% 37% 1% 2% 7% % Change 1% -2.4% 26% 0.1% -8.3% 3% Jeevansaathi 6% 6% 4% 3% 4% 5% % Change 6% 5% 3% 3% 4% 4% Matrimony* 4% 3% 3% 4% 3% 5% % Change Rediff 0.8% 2% 3% 0.7% 33% 4% % Change -3.0% -2.3% -2.0% -5.2% 26% 0.0% Simplymarry* 3% 3% 2% 2% 2% 3% % Change Tamilmatrimony* 2% 7% 3% 0.5% 2% 3% % Change Matrimonial 2% 0.8% 4% 1% 0.3% 2% % Change 0.7% 0.3% 2% -9.5% -3.5% -0.4% Base: 5,249(CY), 3,874(PY)

92 India Online 2007

Table 31: Dating/friendship search

Website ESPN Cricinfo Yahoo Google Rediff ASU Orkut 42% 44% 24% 16% 20% 32% % Change 36% 42% 22% 15% 12% 27% Yahoo 22% 18% 57% 17% 19% 24% % Change -6.4% -17.8% 11% -8.7% -23.4% -10.6% Google 5% 6% 3% 55% 2% 9% % Change 2% 5% -0.5% 29% -1.0% 6% Rediff 4% 6% 5% 1% 39% 7% % Change -11.7% -4.6% -2.7% -14.4% 25% -5.0% Fropper 3% 3% 1% 2% 3% 3% % Change -1.5% -9.1% -4.5% -9.0% -3.3% -2.5% Date 3% 4% 0.2% 0.4% 1% 3% % Change 1% -0.1% -0.7% -1.6% -1.2% 0.4% Indiatimes 2% 2% 0.0% 0.4% 2% 2% % Change -6.6% -8.9% -8.7% -2.8% -4.2% -6.0% Adultfriendfinder 2% 1% 0.2% 0.9% 0.3% 2% % Change 0.4% -0.9% -4.7% 0.2% -0.6% -0.4% Friends 1% 0.8% 0.0% 0.0% 0.0% 2% % Change -0.9% -0.9% -0.5% -0.2% -0.6% 0.4% Hi5 2% 0.6% 2% 0.4% 1% 1% % Change -3.4% -0.9% -2.8% -1.6% -1.0% -2.1% Base: 5,390(CY), 3,582(PY)

93 Online Sports Content

Table 32: Social networking/communities

Website ESPN Cricinfo Yahoo Google Rediff ASU Orkut 61% 74% 35% 91% 64% 60% Yahoo 14% 7% 56% 3% 13% 17% MSN 0.9% 0.3% 2% 4% 2% 2% Friends 0.2% 0.0% 0.3% 0.0% 0.0% 1% Communities 0.9% 0.4% 0.0% 0.3% 0.0% 1% Hi5 1% 0.6% 0.9% 0.1% 0.3% 0.8% Myspace 1% 1% 0.0% 0.4% 0.0% 0.7% Bharatstudent 0.7% 0.9% 0.0% 0.0% 0.1% 0.4% Tagged 0.6% 0.8% 0.0% 0.0% 1% 0.3% Fropper 0.0% 0.2% 0.4% 0.2% 1% 0.3% Base: 4,038

94 India Online 2007

Table 33: Online gaming

Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 13% 14% 60% 10% 15% 19% % Change -12.1% -9.7% -9.5% 4% -14.0% -11.3% Zapak* 21% 22% 8% 6% 9% 15% % Change Google 5% 5% 4% 65% 3% 10% % Change -0.2% 1% 0.7% -12.5% -2.4% -0.7% Games 9% 6% 1% 2% 3% 7% % Change -1.0% -1.2% -3.6% -5.5% 1% -1.3% Miniclip 5% 5% 2% 1% 6% 4% % Change 0.6% 0.4% 1% -0.3% 4% 2% Rediff 0.4% 2% 2% 0.8% 36% 4% % Change -1.6% 0.0% 0.9% 0.0% -13.0% -4.2% Indiagames* 4% 2% 1% 0.7% 3% 3% % Change Contest2Win 5% 4% 2% 0.3% 2% 3% % Change 3% 0.8% 2% 0.2% 2% 2% MSN 0.9% 0.3% 2% 4% 0.6% 2% % Change -0.4% -0.9% 0.7% 3% -1.4% -0.4% Onlinegames 2% 2% 0.3% 0.8% 0.3% 2% % Change 1% 2% 0.0% 0.1% -0.1% 1% Base: 5,665(CY), 5,424(PY)

95 Online Sports Content

Table 34: Download mobile content

Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 11% 5% 48% 11% 13% 14% % Change -8.6% -10.7% -16.2% 6% 0.1% -8.6% Rediff 9% 12% 10% 5% 52% 13% % Change -12.1% -10.5% -2.5% -1.2% -9.8% -10.2% Google 6% 7% 5% 64% 3% 11% % Change 2% 2% 2% -14.3% -4.0% 0.1% Nokia 11% 11% 2% 1% 4% 9% % Change 6% 6% 1% 1% 3% 6% Indiatimes 8% 9% 6% 3% 6% 7% % Change -7.9% -7.8% 0.4% -3.8% 2% -7.1% Mobile9 4% 4% 2% 1% 3% 4% % Change 3% 3% 2% 1% 2% 4% Ringtones 1% 6% 3% 0.5% 0.1% 3% % Change -2.6% 4% 2% 0.2% 0.0% 0.2% Hutch 4% 3% 0.7% 2% 3% 3% % Change 2% 2% 0.4% 2% 3% 2% Funmaza 4% 3% 2% 1% 2% 3% % Change 3% -2.4% 1% 0.7% 0.9% 2% Airtel 4% 4% 2% 0.3% 3% 3% % Change 1% 2% 1% 0.3% 3% 0.7% Base: 5,451(CY), 5,161(PY)

96 India Online 2007

Table 35: Preferred instant messaging applications

Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 62% 68% 79% 35% 45% 60% Google Talk 13% 14% 11% 53% 9% 15% Rediffbol 12% 6% 5% 3% 37% 11% MSN 3% 5% 2% 7% 4% 5% Orkut 3% 2% 1% 0.9% 2% 2% Meebo 2% 2% 0.8% 0.5% 1% 2% Skype 0.7% 0.9% 0.0% 0.0% 0.6% 0.7% Indiatimes 0.4% 0.4% 0.2% 0.1% 0.3% 0.6% AIM 0.3% 0.6% 0.0% 0.2% 0.5% 0.3% Others 3% 0.8% 1% 0.3% 0.5% 4% Base: 5,960

97 Online Sports Content

Table 36: Download music

Website ESPN Cricinfo Yahoo Google Rediff ASU Raaga 26% 31% 11% 10% 13% 21% % Change 4% 5% 1% 6% -0.5% 5% Yahoo 7% 6% 48% 2% 9% 11% % Change -0.2% 2% -11.0% -1.5% -3.0% -3.9% Google 3% 2% 5% 58% 2% 8% % Change 0.9% -0.3% 4% -17.5% -0.3% 0.4% Music 4% 3% 1% 1% 0.9% 4% % Change 0.0% 2% 0.6% 1% 0.5% 1% Musicindiaonline 4% 8% 0.8% 1% 5% 4% % Change -2.8% 1% -3.7% 0.4% 3% -0.4% Cooltoad 5% 4% 4% 1% 4% 4% % Change -4.3% -3.6% 2% -1.8% 0.6% -1.2% Rediff 1% 0.7% 3% 1% 26% 3% % Change -1.0% -0.9% -0.3% 0.4% -17.7% -4.0% Mp3 3% 1% 0.6% 1% 3% 2% % Change -2.2% -3.0% -1.8% 0.5% 2% -1.0% Youtube* 3% 0.4% 2% 2% 0.8% 2% % Change Tamilsongs 3% 3% 2% 0.1% 0.9% 2% % Change 2% 3% 2% 0.1% 0.1% 1% Base: 5,898(CY), 5,848(PY)

98 India Online 2007

Table 37: Cinema content

Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 8% 4% 54% 4% 7% 12% % Change 3% 2% -7.9% -0.5% -0.2% -2.4% Google 4% 2% 7% 71% 5% 10% % Change 1% -1.4% 5% -2.4% 2% 2% Rediff 2% 3% 4% 0.3% 36% 5% % Change -1.3% -2.1% 2% -0.3% -21.9% -5.1% Bollywood 9% 4% 1% 0.9% 2% 5% % Change 3% 2% -0.7% 0.9% -1.9% -0.4% PVR Cinemas 7% 6% 2% 2% 3% 5% % Change -0.4% -5.3% 0.6% 0.9% -1.4% 0.5% Indiafm 6% 7% 2% 0.6% 6% 4% % Change -4.6% -4.7% 0.0% 0.2% 4% -1.5% Cinema 4% 2% 0.7% 0.3% 2% 4% % Change -2.1% -0.4% 0.0% -2.7% 2% -0.2% Indiatimes 3% 3% 2% 0.4% 2% 3% % Change -1.1% -3.9% -1.0% -2.6% -0.8% -4.2% Movies 2% 2% 2% 0.7% 1% 3% % Change 0.5% 1% -0.6% 0.6% 0.6% 2% Santabanta 5% 2% 2% 0.5% 0.6% 3% % Change -1.9% 1% 1% 0.1% 0.2% 0.4% Base: 5,579(CY), 5,235(PY)

99 Online Sports Content

Table 38: Most used local language websites (other than English)

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 9% 4% 17% 54% 8% 14% Yahoo 7% 3% 37% 0.2% 7% 10% Eeandu 7% 11% 7% 7% 2% 8% Malayalamanorama 10% 5% 11% 8% 7% 7% Thinamalar 4% 10% 8% 0.1% 0.8% 5% Webduniya 6% 7% 0.3% 1% 0.6% 4% Keralakaumudi 11% 0.0% 0.0% 10% 0.1% 4% Marathiworld 5% 2% 1% 0.2% 4% 3% Webulagam 1% 4% 4% 6% 0.6% 3% Jagran 1% 8% 1% 0.2% 3% 3% Base: 958

100 India Online 2007

Table 39: Preferred blog sites

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 22% 19% 13% 59% 20% 22% Yahoo 11% 15% 50% 11% 17% 19% Rediff 7% 13% 5% 12% 38% 11% Blogger 12% 12% 11% 2% 7% 10% Blogspot 13% 17% 4% 2% 9% 10% Ibibo 9% 7% 8% 7% 1% 9% Tagged 8% 3% 0.1% 0.0% 0.0% 3% Hi5 6% 0.1% 2% 0.1% 0.2% 2% Indiatimes 1% 2% 0.3% 2% 4% 2% Youtube 5% 2% 2% 0.0% 0.7% 2% Base: 1,389

101 Online Sports Content

Table 40: Preferred astrology website

Website ESPN Cricinfo Yahoo Google Rediff ASU Yahoo 18% 16% 67% 10% 18% 22% Astrology 24% 28% 7% 9% 5% 19% Google 7% 5% 5% 65% 4% 13% Rediff 9% 8% 5% 2% 51% 10% Indiatimes astrospeak 7% 10% 2% 3% 7% 7% Sify 3% 3% 3% 0.3% 1% 3% Sarafreder 2% 4% 0.2% 2% 1% 3% MSN 3% 3% 2% 4% 1% 2% Horoscope 2% 1% 0.0% 0.4% 0.0% 1% Astrolife 2% 2% 0.6% 0.6% 0.8% 1% Base: 4,896

102 India Online 2007

Table 41: Preferred online learning / education website

Website ESPN Cricinfo Yahoo Google Rediff ASU Google 29% 28% 30% 80% 28% 33% Yahoo 8% 5% 44% 2% 5% 12% Rediff 2% 4% 3% 0.9% 34% 5% Wikipedia 6% 10% 2% 0.8% 4% 5% Education 5% 3% 0.5% 0.2% 3% 4% W3schools 2% 3% 0.4% 0.3% 0.3% 2% Onlinelearning 2% 0.3% 0.0% 0.0% 0.2% 2% Indiatimes 1% 1% 2% 0.0% 2% 2% Ebizel 2% 0.4% 0.0% 0.2% 0.2% 1% MSN 0.5% 0.1% 0.9% 3% 2% 1% Base: 4,931

103 Online Sports Content

Most Used Offline Media Brands

Table 42: Favorite TV channels

TV Channel ESPN Cricinfo Yahoo Google Rediff ASU Star Plus 12% 6% 13% 7% 15% 12% % Change 4% -0.4% 6% -1.4% 6% 3% Discovery 10% 5% 9% 8% 7% 7% % Change 5% 0.7% 2% -5.2% 2% 0.9% NDTV 5% 6% 4% 3% 4% 5% % Change 0.6% 0.2% 0.0% 0.3% 1% 0.9% HBO 7% 7% 2% 6% 2% 5% % Change 0.7% 3% -0.5% 2% -1.4% 1% Sun TV 2% 6% 6% 5% 5% 5% % Change -0.4% 3% -1.0% 2% 3% 0.8% Aajtak 4% 3% 3% 4% 9% 4% % Change -0.2% -7.3% -1.7% -0.1% 4% -0.4% Ten Sports 4% 5% 3% 2% 1% 4% % Change 0.0% 0.6% 0.6% 1% -2.1% 0.9% ESPN 6% 5% 4% 0.3% 1% 4% % Change -3.7% 0.5% 3% -0.8% -0.6% 0.0% Sony 4% 3% 4% 3% 2% 4% % Change 1% 0.9% 1% -0.4% -4.5% -0.8% M TV 3% 2% 5% 8% 2% 4% % Change 0.3% -0.2% 1% -0.8% 0.3% 0.8% Base: 6,920(CY), 7,570(PY)

104 India Online 2007

Table 43: Favorite newspapers

Newspaper ESPN Cricinfo Yahoo Google Rediff ASU The Times of India 37% 29% 33% 35% 36% 34% % Change -3.1% -9.8% 1% 2% 0.6% -2.3% The Hindu 19% 31% 17% 18% 14% 20% % Change 3% 13% -1.3% 5% 2% 5% The Hindustan Times 6% 4% 7% 7% 6% 6% % Change -0.7% -2.3% 3% -10.0% -0.6% -2.2% Deccan Chronicle 3% 2% 4% 10% 1% 4% % Change 2% 1% 3% 9% 0.3% 3% Eenadu 3% 2% 2% 3% 4% 3% % Change 0.6% -0.3% -2.5% 3% 2% 0.5% Indian Express 2% 2% 5% 1% 4% 3% % Change -1.2% 0.1% 0.4% -2.3% -0.7% -0.6% The Telegraph 3% 2% 2% 2% 2% 2% % Change 1% 0.7% -0.8% 0.1% 0.3% 0.4% Dainik Bhaskar 2% 2% 2% 2% 3% 2% % Change 0.8% -3.8% 2% -0.6% -0.1% 0.2% The Economic Times 2% 3% 2% 3% 3% 2% % Change 0.2% 1% 0.7% 3% 1% 0.7% Dainik Jagran 2% 2% 2% 1% 2% 2% % Change -1.2% -5.3% 0.6% 0.4% -0.3% -0.7% Base: 6,910(CY), 7,145(PY)

105 Online Sports Content

Table 44: Favorite magazines

Magazine ESPN Cricinfo Yahoo Google Rediff ASU India Today 22% 27% 23% 20% 32% 25% % Change -7.4% 6% -4.7% -10.0% -0.1% -4.5% Reader's Digest 5% 5% 8% 6% 9% 6% % Change -1.7% -1.3% -0.4% 1% -0.1% -0.5% The Week 5% 7% 6% 5% 6% 6% % Change 1% 1% 2% 1% -2.0% 0.9% Sports Star 9% 6% 3% 3% 4% 6% % Change 4% 3% 0.6% -1.1% 0.1% 2% Outlook 4% 4% 2% 2% 4% 4% % Change -2.9% -3.5% -1.2% -1.7% 0.2% -2.9% Digit 5% 2% 2% 2% 3% 3% % Change 2% -2.0% -1.1% -0.7% 0.7% 0.3% Femina 2% 2% 4% 4% 3% 3% % Change 1% 2% 0.7% 0.7% -0.7% 0.3% Film Fare 3% 2% 3% 2% 2% 3% % Change 0.9% -0.8% -1.8% 1% 0.4% 0.4% Business World 4% 4% 0.9% 1% 3% 3% % Change 3% 1% -0.2% 0.4% 1% 0.9% Chip 3% 3% 2% 2% 0.5% 2% % Change 2% 1% 2% 0.1% -0.6% 1% Base: 6,013(CY), 6,612(PY)

106 India Online 2007

Table 45: Favorite radio channels

Radio Channel ESPN Cricinfo Yahoo Google Rediff ASU Radio Mirchi 38% 40% 26% 34% 39% 37% % Change 5% 13% 4% 0.3% 12% 9% Red FM 13% 9% 11% 13% 17% 12% % Change 5% -10.9% -2.1% 7% 9% 3% AIR 9% 12% 15% 11% 10% 11% % Change -3.6% 2% 2% 3% -0.8% -1.5% Radio City 13% 8% 11% 7% 10% 11% % Change -0.5% -3.8% 2% 0.2% -1.7% -0.7% Suryan FM 7% 9% 11% 11% 4% 7% % Change 5% 5% 6% 9% 0.9% 5% Big FM* 6% 8% 5% 3% 7% 6% % Change AIR FM GOLD 3% 5% 8% 6% 5% 5% % Change -19.5% -17.3% -24.0% -33.8% -23.6% -23.9% AIR FM RAINBOW 2% 3% 5% 5% 3% 3% % Change 0.6% 1% 5% 5% -0.2% 2% Fever FM* 3% 3% 3% 3% 0.9% 3% % Change World Space 3% 0.8% 2% 1% 1% 2% % Change -0.6% 0.6% 1% 1% 0.8% 0.5% Base: 4,779(CY), 6,303(PY)

107 Online Sports Content

Response to Online Marketing Stimuli

Chart 50: Response to online marketing stimulus

Current Year Clicked a banner ad Participated in an online contest Clicked a sponsored search ad 60% 53% 52% 55% 52% 50% 51% 48% 44% 49% 45% 45% 45% 46% 41% 38% 39% 40% 40% 34%

20%

ESPN Cricinfo Yahoo Google Rediff ASU

Base: 6,175

Chart 36: Response to online marketing stimulus

Change from PY 30% 21% 19% 15% 20% 10% 10% 9% 9% 7% 6% 10% 1% 0%

-10% -3% -5% -5% -8% -10% -10% -20% -12% -16% -30%

Base: 6,175(CY), 7,721(PY)

108 India Online 2007

Offline Brands Recalled

Table 46: TOM recall for brands

TOM Brand ESPN Cricinfo Yahoo Google Rediff ASU Sony 9% 10% 6% 6% 7% 8% % Change -0.6% -0.5% 1% -0.8% 1% 2% Nokia 8% 9% 9% 5% 5% 8% % Change 1% -1.6% 4% -1.4% 0.3% 2% Tata 4% 4% 6% 3% 7% 5% % Change -2.0% -1.0% -3.6% -0.7% -0.4% -2.0% LG 4% 5% 7% 4% 4% 4% % Change 0.4% 2% 3% 0.9% 0.7% 0.6% Nike 5% 2% 3% 3% 2% 3% % Change -0.7% 0.3% 2% -8.6% 0.1% -0.1% Reliance 3% 3% 4% 2% 4% 3% % Change -1.1% 1% 1% -6.2% -1.1% -0.8% HLL 3% 3% 2% 0.7% 4% 3% % Change 2% 2% 0.9% -2.6% 2% 1% Colgate 2% 4% 2% 2% 3% 3% % Change 1% -1.1% 1% 0.0% -0.3% 0.5% Pepsi 3% 2% 0.9% 2% 3% 2% % Change -0.3% -4.8% -0.9% 0.8% 0.2% -1.0% Adidas 2% 2% 1% 7% 0.7% 2% % Change -1.9% 0.7% -0.3% 5% -0.4% 0.1% Base: 7,460(CY), 8,330(PY)

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Segment Wise Detailed Tables

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Table 1: Gender breakup

Gender ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Male 92% 95% 81% 80% 86% 88% Female 8% 5% 19% 20% 14% 13%

Table 2: Age group distribution

Age Group ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 13-18 yrs 12% 6% 14% 14% 5% 11% 19-24 yrs 39% 35% 35% 42% 23% 35% 25-35 yrs 36% 44% 31% 32% 43% 37% 36-45 yrs 9% 10% 10% 7% 18% 11% 46-55 yrs 3% 3% 7% 4% 9% 5% Above 55 yrs 0.5% 2% 3% 2% 3% 2%

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Table 3: City class - by population size

City Class ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Up to 1 Lakh 10% 7% 14% 12% 13% 11% 1-5 Lakhs 14% 12% 14% 14% 17% 14% 5-10 Lakhs 29% 29% 31% 34% 25% 29% Above 10 Lakhs 47% 52% 42% 40% 45% 46%

Table 4: City class - by market size

City Class ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Metro 39% 48% 34% 33% 37% 39% Urban uptowns 15% 11% 17% 11% 14% 14% Emerging Towns 17% 16% 13% 23% 15% 16% Others 29% 25% 37% 34% 34% 32%

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Table 5: City wise distribution

Cities ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Delhi 12% 13% 11% 13% 11% 12% Mumbai 11% 8% 9% 9% 13% 10% Bangalore 8% 9% 6% 6% 7% 7% Hyderabad 6% 8% 5% 6% 7% 6% Chennai 4% 12% 4% 4% 3% 5% Kolkata 5% 3% 3% 2% 3% 3% Pune 3% 2% 2% 3% 3% 3% Ahmadabad 2% 1% 2% 1% 0.9% 2% Lucknow 1% 1% 1% 1% 1% 1% Coimbatore 0.7% 1% 1% 0.8% 1% 1% Visakhapatanam 0.7% 1% 1% 2% 1% 1% Nagpur 1% 0.3% 0.4% 1% 1% 0.8% Indore 0.7% 0.8% 0.9% 1% 1% 0.8% Surat 0.9% 0.9% 1% 0.6% 0.2% 0.7% Bhopal 0.8% 0.6% 0.6% 0.6% 0.5% 0.7% Thiruvanathapuram 0.7% 0.6% 0.8% 2% 0.2% 0.7% Chandigarh 0.6% 0.8% 1% 0.8% 0.4% 0.6% Jaipur 0.6% 1% 0.9% 0.4% 0.9% 0.6% Vadodara 0.8% 0.7% 0.6% 0.2% 0.8% 0.6% Faridabad 0.7% 0.3% 0.6% 0.4% 0.4% 0.6% Ludhiana 0.4% 0.2% 0.5% 0.4% 0.7% 0.6% Patna 0.5% 0.2% 0.4% 0.6% 0.7% 0.5% Bhubaneswar 0.4% 0.6% 0.6% 0.8% 0.7% 0.5% Kochi 0.5% 0.4% 0.8% 0.4% 0.5% 0.5% Vijayavada 0.4% 0.9% 0.3% 0.6% 0.3% 0.5% kanpur 0.4% 0.3% 0.1% 0.8% 0.2% 0.4% Madurai 0.6% 0.7% 1% 0.0% 0.1% 0.4% Nashik 0.3% 0.2% 0.6% 0.4% 0.3% 0.4% Mysore 0.4% 0.8% 0.9% 0.2% 0.1% 0.4% Amritsar 0.6% 0.1% 0.5% 0.6% 0.0% 0.4% Cuttack 0.3% 0.1% 0.4% 0.2% 0.5% 0.3% Agra 0.2% 0.2% 0.0% 0.4% 0.6% 0.3% Dehradun 0.2% 0.1% 0.5% 0.4% 0.4% 0.3% Goa 0.5% 0.2% 0.3% 0.0% 0.5% 0.3% Guwahati 0.5% 0.2% 0.3% 0.2% 0.2% 0.3% Meerut 0.4% 0.4% 0.5% 0.4% 0.2% 0.3% Rajkot 0.5% 0.1% 0.4% 0.2% 0.3% 0.3% Ranchi 0.3% 0.1% 0.4% 0.6% 0.3% 0.3% Tiruchirapalli 0.3% 0.4% 0.0% 0.0% 0.4% 0.3% Mangalore 0.2% 0.2% 0.4% 0.0% 0.5% 0.3% Allahabad 0.1% 0.0% 0.4% 0.4% 0.3% 0.2% Aurangabad 0.3% 0.1% 0.3% 0.2% 0.5% 0.2% Raipur 0.3% 0.2% 0.0% 0.0% 0.1% 0.2% Varanasi 0.2% 0.0% 0.6% 0.2% 0.1% 0.2%

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Jabalpur 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% Jodhpur 0.2% 0.0% 0.3% 0.2% 0.1% 0.1% Assansol 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% Solapur 0.0% 0.0% 0.1% 0.2% 0.2% 0.1% Dhanbad 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Others from North India 7% 6% 8% 10% 8% 8% Others from South India 13% 16% 17% 17% 14% 15% Others from East India 5% 3% 7% 6% 6% 5% Others from West India 7% 4% 6% 5% 7% 6%

Table 6: Region-wise break-ups

Region ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 North 19% 16% 20% 24% 21% 20% East 14% 7% 11% 12% 11% 12% South 39% 60% 43% 43% 39% 44% West 28% 17% 25% 21% 30% 25%

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Table 7: Preferred language of reading

Language ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 English 42% 46% 36% 43% 46% 43% Hindi 17% 13% 18% 19% 16% 16% Telugu 5% 10% 5% 7% 8% 7% Tamil 6% 13% 9% 4% 5% 7% Marathi 5% 3% 5% 4% 6% 4% Malayalam 5% 2% 6% 8% 2% 4% Kannada 3% 5% 7% 2% 4% 4% Gujarati 4% 3% 5% 2% 3% 3% Bengali 5% 2% 3% 3% 3% 3% Oriya 1% 1% 3% 5% 2% 2% Punjabi 1% 0.5% 2% 2% 1% 1% Urdu 1% 0.9% 1% 1% 1% 1% Awadhi 0.7% 0.4% 0.5% 0.8% 2% 0.8% Assamese 1% 0.1% 0.2% 0.0% 0.4% 0.6% Konkani 0.8% 0.7% 0.6% 0.2% 0.4% 0.5% Marwari 0.6% 0.4% 0.1% 0.1% 0.1% 0.4% Bhojpuri 0.3% 0.0% 0.2% 0.3% 0.4% 0.2% Sindhi 0.0% 0.4% 0.3% 0.1% 0.1% 0.2% Tulu 0.4% 0.0% 0.0% 0.0% 0.0% 0.2% Haryanvi 0.0% 0.0% 0.0% 0.4% 0.2% 0.1% Kashmiri 0.1% 0.0% 0.2% 0.0% 0.1% 0.1% Maithili 0.0% 0.2% 0.4% 0.1% 0.3% 0.1% Sanskrit 0.1% 0.0% 0.4% 0.0% 0.0% 0.1% Dogri 0.0% 0.1% 0.0% 0.2% 0.1% 0.1% Nepali 0.1% 0.2% 0.1% 0.1% 0.0% 0.1% Chhattisgarhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kanauji 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Manipuri 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% Magahi 0.0% 0.0% 0.1% 0.2% 0.0% 0.0% Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.4% 0.0% 0.4% 0.8% 0.4% 0.5%

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Table 8: Socio economic classification

SEC ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 SEC A 24% 30% 23% 22% 28% 25% SEC B 33% 30% 34% 23% 33% 31% SEC C 22% 29% 22% 29% 23% 24% SEC D 16% 9% 13% 15% 9% 13% SEC E 6% 2% 7% 11% 6% 7%

Table 9: Highest educational qualification

Education ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Up to SSC/HSC 12% 7% 17% 14% 7% 12% College but not Graduate 28% 20% 25% 28% 19% 24% Graduate & above - general stream 33% 35% 34% 31% 46% 36% Graduate & above - professional stream 27% 38% 24% 27% 28% 28%

Table 10: Occupational break up

Occupation ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Unemployed 42% 32% 51% 49% 23% 39% Employed 58% 68% 49% 51% 77% 61%

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Table 11: Function / field of occupation

Functions ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,318 629 555 361 361 4,626 IT/Software 26% 37% 14% 23% 16% 22% Marketing/Sales 15% 12% 17% 20% 18% 15% Manufacturing 12% 8% 9% 9% 13% 12% Administration 8% 8% 15% 5% 14% 10% Finance 10% 9% 12% 9% 8% 9% Consultancy 5% 3% 4% 3% 5% 5% Academics 3% 2% 4% 5% 3% 3% Advertising/PR/Media 3% 5% 3% 3% 2% 3% HR 3% 4% 2% 2% 1% 3% Others 16% 12% 20% 23% 20% 18%

Table 12: Head of the household

Head Of The HH ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Head of the household 40% 52% 41% 40% 58% 46% Not head of the household 60% 48% 59% 61% 42% 55%

Table 13: Monthly family income

Income ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,853 884 780 507 507 6,501 Up to 5K 10% 11% 14% 15% 10% 12% 5-10K 25% 19% 25% 25% 25% 24% 10-20K 26% 25% 28% 27% 25% 26% 20-30K 16% 16% 12% 15% 14% 14% 30-50K 10% 15% 8% 7% 12% 10% 50-75K 4% 7% 3% 3% 4% 4% 75-100K 3% 3% 5% 3% 4% 3% Above 100K 6% 5% 5% 5% 6% 6%

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Table 14: Most expensive vehicle owned by the household

Vehicle Owned ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Bi-Cycle 5% 6% 9% 8% 7% 7% Motor-Cycle/Scooter 45% 45% 39% 39% 45% 44% Small Car (Up to Rs.4 lakhs) 20% 19% 19% 15% 19% 18% Mid-Size Car (Rs.4 to 8 lakhs) 9% 11% 9% 11% 8% 9% Premium/Luxury Car (Above Rs.8 lakhs) 2% 1% 3% 0.9% 1% 2% Others 1% 0.5% 0.9% 1% 1% 1% Don't own a vehicle 18% 18% 20% 25% 19% 19%

Table 15: Ownership of credit cards (individually)

Credit Card ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Single Card 18% 23% 16% 13% 21% 18% Multiple Cards 14% 19% 12% 12% 21% 15% No Credit Card 68% 58% 72% 75% 58% 67%

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Table 16: Household asset ownership

Asset ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Color TV 95% 93% 91% 90% 95% 93% Mobile Phone 92% 90% 89% 90% 92% 91% Bank Account 84% 85% 82% 76% 84% 83% Fridge 81% 74% 73% 68% 75% 76% Cable TV connection/DTH 77% 74% 74% 67% 73% 74% Computer/Laptop 72% 75% 71% 67% 63% 70% Camera 68% 65% 67% 64% 64% 66% Landline Phone 67% 62% 65% 58% 61% 64% Life Insurance 60% 65% 61% 52% 66% 61% Home 62% 58% 55% 56% 54% 58% Music System/DVD/MP3 62% 56% 57% 50% 57% 58% Washing Machine 61% 57% 56% 55% 58% 58% Debit Card 58% 63% 51% 47% 59% 56% Credit Card 38% 44% 31% 31% 40% 37% Fixed Deposits 37% 37% 35% 32% 35% 35% Medical Insurance/CGHS 35% 36% 31% 30% 35% 34% Air Conditioner 25% 25% 25% 23% 24% 25% Microwave 25% 26% 23% 21% 25% 24% Mutual Funds 24% 27% 19% 16% 24% 23% Demat Account 22% 24% 18% 16% 23% 21% Video Camera 21% 20% 22% 22% 18% 20% Share of Companies 22% 23% 17% 15% 22% 20% IPod 15% 13% 12% 11% 8% 12% Chit Fund Deposits 7% 7% 9% 8% 6% 8%

Table 17: Current loan liabilities

Loan ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Home Loan 44% 43% 42% 44% 44% 44% Personal Loan 21% 23% 21% 16% 24% 22% Two - wheeler Loan 15% 16% 11% 14% 13% 14% Car Loan 13% 15% 14% 11% 11% 12% Education Loan 10% 10% 12% 11% 9% 10% Business Loan 4% 2% 4% 4% 3% 4% Consumer Durables 4% 3% 2% 2% 3% 3% Other 0.1% 0.3% 0.0% 0.0% 0.3% 0.2% None of Above 6% 5% 12% 11% 10% 8%

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Table 18: Years of experience in using internet

Experience ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Less Than 6 Months 6% 6% 9% 8% 6% 7% 6 Months-1 year 9% 6% 10% 7% 9% 9% 1-2 years 13% 12% 19% 22% 11% 14% 2-5 years 30% 20% 26% 27% 28% 28% 5-6 years 13% 15% 11% 11% 15% 13% 6 years and above 29% 42% 25% 25% 33% 30%

Table 19: Place of accessing internet

Place Of Access ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Home 66% 63% 65% 61% 53% 62% Place of work (office / school / college) 78% 84% 74% 76% 86% 80% Cyber cafe 54% 48% 50% 55% 46% 51% In transit (while traveling) 8% 10% 6% 6% 9% 8%

Table 20: Type of internet connection at home

Connection Type ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,343 641 566 368 368 4,713 Regular Dial Up 16% 17% 15% 17% 18% 16% Broadband Dial Up 28% 23% 26% 29% 26% 26% 24 Hrs Broadband 33% 44% 29% 26% 33% 34% Mobile Connection 7% 5% 6% 5% 6% 6% Wi Fi Connection 0.7% 2% 2% 1% 1% 1% Cable 9% 6% 12% 8% 9% 10% Lease/Dedicated line 0.4% 0.3% 1% 0.0% 0.4% 0.4% Others 1% 0.9% 0.9% 5% 1% 2% Don't Know 5% 3% 8% 8% 5% 5%

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Table 21: Type of internet connection at office

Connection Type ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,761 840 741 482 482 6,178 Regular Dial Up 6% 3% 8% 3% 6% 6% Broadband Dial Up 23% 19% 23% 27% 23% 23% 24 Hrs Broadband 35% 37% 27% 29% 40% 34% Mobile Connection 2% 0.2% 3% 2% 2% 2% Wi Fi Connection 3% 2% 3% 3% 2% 3% Cable 5% 6% 6% 13% 6% 6% Lease/Dedicated line 10% 15% 3% 5% 6% 8% Others 2% 1% 1% 2% 2% 2% Don't Know 15% 16% 26% 17% 14% 17%

Table 22: Service provider subscribed to at home

Service Provider ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,343 641 566 368 368 4,713 BSNL/Sancharnet 36% 31% 40% 42% 34% 36% Airtel/Bharti 19% 27% 12% 11% 16% 17% VSNL / Tata 8% 10% 11% 9% 10% 9% Local Cable Operator 9% 9% 10% 7% 8% 9% Sify 7% 5% 5% 6% 6% 6% MTNL 5% 5% 4% 5% 8% 5% Reliance 3% 6% 3% 3% 9% 5% Spectranet 0.1% 0.0% 0.0% 0.3% 0.3% 0.1% Others 10% 4% 9% 8% 5% 8% Don't Know 4% 3% 7% 8% 5% 5%

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Table 23: Service provider subscribed to at office

Service Provider ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,761 840 741 482 482 6,178 BSNL/Sancharnet 25% 23% 33% 27% 30% 27% Airtel/Bharti 17% 22% 12% 11% 18% 16% VSNL / Tata 11% 15% 11% 6% 12% 12% Reliance 7% 4% 5% 4% 5% 5% Sify 5% 4% 3% 5% 4% 4% MTNL 3% 3% 4% 6% 6% 4% Local Cable Operator 4% 4% 5% 6% 4% 4% Spectranet 0.2% 0.5% 0.4% 0.3% 0.2% 0.3% Others 9% 7% 8% 11% 6% 8% Don't Know 19% 19% 21% 24% 15% 19%

Table 24: Frequency of accessing internet from home

Frequency ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,300 620 547 356 356 4,560 Over 5 times a Day 28% 32% 23% 26% 23% 28% 2-5 times a Day 27% 26% 29% 28% 28% 28% Once Daily 31% 27% 35% 31% 33% 30% Once In 2-3 Days 8% 8% 7% 9% 10% 8% Once a Week 4% 5% 4% 4% 4% 4% 1-3 times a Month 0.7% 0.7% 0.8% 0.7% 0.8% 0.7% Once in More than a Month 0.8% 0.5% 1% 0.3% 1% 1%

Table 25: Frequency of accessing internet from office

Frequency ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,596 762 672 437 437 5,601 Over 5 times a Day 41% 57% 33% 40% 47% 44% 2-5 times a Day 21% 20% 26% 25% 24% 23% Once Daily 24% 14% 25% 23% 19% 21% Once In 2-3 Days 8% 3% 7% 8% 7% 6% Once a Week 4% 4% 5% 3% 2% 4% 1-3 times a Month 1% 0.7% 1% 0.8% 0.6% 1% Once in More than a Month 1% 0.7% 3% 0.3% 0.3% 1%

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Table 26: Time of the day accessing internet from home

Time Slot ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,273 608 536 349 349 4,468 Before 9.00 AM 4% 7% 5% 4% 5% 5% 9.00 AM-12.00 Noon 5% 5% 10% 9% 8% 7% 12.00 Noon - 3.00 PM 4% 2% 6% 5% 4% 5% 3.00 PM-6.00 PM 6% 3% 5% 9% 4% 5% 6.00 PM - 9.00 PM 18% 16% 17% 17% 21% 18% 9.00 PM - 12.00 Midnight 41% 45% 33% 32% 38% 37% After 12.00 Midnight 5% 2% 2% 3% 2% 4% Throughout the Day 17% 21% 23% 21% 18% 20%

Table 27: Time of the day accessing internet from office

Time Slot ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,594 761 671 436 436 5,592 Before 9.00 AM 2% 1% 2% 3% 2% 2% 9.00 AM-12.00 Noon 19% 18% 23% 17% 23% 20% 12.00 Noon - 3.00 PM 23% 16% 19% 24% 17% 20% 3.00 PM-6.00 PM 15% 10% 16% 12% 11% 13% 6.00 PM - 9.00 PM 7% 6% 9% 9% 8% 8% 9.00 PM - 12.00 Midnight 4% 3% 3% 6% 4% 4% After 12.00 Midnight 2% 1% 0.7% 1% 2% 1% Throughout the Day 28% 45% 28% 30% 35% 32%

Table 28: Duration of internet usage from home

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,289 615 543 353 353 4,524 Less than 30 Minutes 10% 15% 11% 11% 13% 12% 30 to 60 Minutes 26% 31% 23% 22% 29% 26% 1-2 Hours 38% 30% 38% 39% 34% 35% 2-5 Hours 21% 18% 19% 19% 19% 20% 5-8 Hours 3% 3% 5% 4% 3% 4% More than 8 Hours 3% 4% 4% 6% 2% 3%

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Table 29: Duration of internet usage from office

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,567 748 660 429 429 5,497 Less than 30 Minutes 20% 14% 20% 11% 18% 18% 30 to 60 Minutes 25% 22% 21% 20% 26% 23% 1-2 Hours 22% 28% 33% 36% 26% 26% 2-5 Hours 19% 15% 14% 15% 18% 17% 5-8 Hours 7% 10% 8% 10% 7% 9% More than 8 Hours 7% 11% 4% 8% 5% 7%

Table 30: Duration of internet usage during weekdays

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,966 938 828 538 538 6,899 Less than 30 Minutes 6% 6% 6% 4% 8% 6% 30 to 60 Minutes 17% 18% 20% 17% 19% 17% 1-2 Hours 33% 31% 31% 34% 28% 32% 2-5 Hours 28% 23% 26% 23% 29% 27% 5-8 Hours 9% 10% 9% 11% 8% 9% More than 8 Hours 7% 12% 9% 11% 8% 9%

Table 31: Duration of internet usage during weekends

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,772 846 746 485 485 6,218 Less than 30 Minutes 9% 6% 10% 8% 12% 9% 30 to 60 Minutes 13% 18% 15% 14% 16% 15% 1-2 Hours 30% 29% 28% 32% 31% 30% 2-5 Hours 28% 25% 27% 25% 22% 25% 5-8 Hours 11% 10% 12% 11% 9% 11% More than 8 Hours 9% 13% 9% 10% 10% 11%

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Table 32: Duration of PC usage from home

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,397 667 588 382 382 4,901 Less than 30 Minutes 8% 12% 9% 4% 11% 9% 30 to 60 Minutes 20% 20% 19% 19% 22% 20% 1-2 Hours 38% 39% 36% 34% 33% 37% 2-5 Hours 22% 19% 20% 27% 22% 22% 5-8 Hours 7% 4% 10% 8% 7% 7% More than 8 Hours 5% 7% 7% 8% 5% 6%

Table 33: Duration of PC usage from office

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,633 779 688 447 447 5,730 Less than 30 Minutes 6% 3% 4% 3% 4% 5% 30 to 60 Minutes 9% 3% 10% 7% 5% 7% 1-2 Hours 15% 13% 18% 16% 16% 15% 2-5 Hours 22% 16% 23% 22% 23% 21% 5-8 Hours 26% 34% 24% 28% 31% 28% More than 8 Hours 22% 32% 20% 24% 21% 23%

Table 34: Time spent by internet users on watching TV

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,952 931 822 534 534 6,849 Less than 30 Minutes 16% 16% 18% 22% 13% 16% 30 to 60 Minutes 25% 28% 26% 25% 29% 27% 1-2 Hours 44% 46% 41% 36% 46% 44% 2-5 Hours 13% 10% 13% 13% 11% 12% 5-8 Hours 1% 0.7% 2% 0.9% 0.7% 1% More than 8 Hours 0.2% 0.1% 0.8% 3% 0.3% 0.5%

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Table 35: Time spent by internet users on reading newspaper

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,986 948 836 544 544 6,969 Less than 30 Minutes 48% 49% 42% 48% 43% 46% 30 to 60 Minutes 39% 42% 43% 40% 44% 41% 1-2 Hours 12% 9% 15% 10% 13% 12% 2-5 Hours 1% 0.8% 0.7% 0.7% 0.5% 0.8% 5-8 Hours 0.1% 0.0% 0.1% 0.4% 0.0% 0.1% More than 8 Hours 0.0% 0.0% 0.0% 0.3% 0.0% 0.1%

Table 36: Time spent by internet users on listening to radio

Time Spent ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,350 644 568 369 369 4,736 Less than 30 Minutes 47% 49% 46% 45% 49% 47% 30 to 60 Minutes 26% 31% 23% 32% 23% 26% 1-2 Hours 17% 16% 21% 15% 21% 19% 2-5 Hours 5% 4% 6% 5% 5% 5% 5-8 Hours 2% 0.7% 3% 2% 1% 2% More than 8 Hours 3% 0.4% 2% 2% 1% 2%

Table 37: Professional activities

Activity ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Job Search 87% 82% 89% 95% 87% 87% Emailing - work related 87% 88% 82% 83% 88% 86% Instant messaging 77% 73% 91% 92% 81% 80% Search work related info 51% 55% 51% 51% 55% 52% Check business/Financial news 33% 37% 32% 25% 43% 35% Business/prof. networking 30% 28% 30% 31% 31% 30% Look for Seminar/workshops 28% 25% 29% 25% 28% 28% Check business travel info. 20% 23% 22% 17% 26% 21% None of the Above 1% 0.8% 1% 0.1% 0.7% 0.9%

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Table 38: Personal activities

Activity ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Check Sports 100% 100% 100% 100% 100% 100% Emailing - personal 90% 92% 91% 88% 90% 90% Check news 78% 75% 91% 92% 89% 82% Dating/Friendship 70% 56% 83% 88% 72% 72% Matrimonial search 67% 54% 77% 88% 71% 69% Chatting 69% 70% 67% 67% 57% 66% Astrology 59% 46% 80% 87% 71% 65% Social networking/communities 61% 52% 75% 84% 67% 64% Search for product information 47% 54% 48% 54% 49% 49% Share pictures 51% 44% 48% 44% 39% 46% Check hobby related info 37% 33% 39% 36% 36% 36% Check cinema content 34% 39% 34% 31% 33% 35% Check health & lifestyle info 31% 32% 37% 33% 37% 33% Check personal travel info. 28% 32% 26% 25% 32% 29% None of the above 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Table 39: Downloading activities

Activity ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Music 79% 71% 90% 94% 78% 80% Online games 75% 65% 88% 94% 78% 77% Mobile contents (ring tones/games) 70% 56% 81% 88% 73% 72% Educational / Learning material 61% 52% 79% 90% 72% 66% Screensavers/wallpapers 53% 45% 56% 49% 48% 51% Movies 40% 37% 38% 38% 29% 37% Adult content 23% 20% 23% 22% 24% 21% None of the above 3% 8% 2% 0.6% 4% 4%

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Table 40: E-commerce related activities

Activity ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,163 1,032 911 592 592 7,589 Check financial info 62% 55% 76% 85% 76% 68% E-greetings 63% 63% 65% 61% 64% 64% Check real estate info 52% 42% 68% 84% 66% 58% Net banking 36% 46% 28% 29% 39% 35% Book train tickets 32% 35% 34% 28% 34% 33% Buy non-travel products 29% 37% 23% 19% 31% 28% Online bill payment 27% 35% 22% 21% 28% 27% Book air tickets 25% 29% 22% 22% 27% 26% Net telephony 17% 17% 14% 16% 15% 17% Online stock trading 16% 16% 15% 14% 19% 16% Book hotels 10% 8% 10% 12% 9% 10% None of these 8% 8% 5% 1% 4% 6%

Table 41: Online shopping

Online Shopping ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Searched only 31% 25% 31% 37% 30% 32% Both searched and bought 48% 56% 46% 37% 53% 48% Neither searched nor bought 21% 18% 23% 26% 18% 20%

Table 42: Blogging activities

Activity ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Check / read blogs at least once a week 29% 30% 31% 27% 27% 28% Comment on blog post at least once a week 13% 12% 13% 12% 10% 12% Have a blog site of my own 9% 6% 8% 9% 8% 8% Check / read blogs less than once a week 5% 6% 4% 5% 6% 5% Comment on blog post less than once a week 3% 3% 3% 3% 3% 3% None of the above 61% 61% 62% 65% 63% 64%

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Table 43: Member of an online community

Membership ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Not a member of any online community 48% 48% 55% 55% 61% 53% Member of an online community 52% 52% 45% 45% 39% 47%

Table 44: Membership by type of online community

Membership ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Not a member of any online community 48% 48% 55% 55% 61% 53% Alumni & Schools 9% 12% 5% 7% 7% 8% Computers & Internet 8% 7% 6% 7% 5% 7% Romance & Relationships 7% 6% 5% 7% 3% 6% Music 4% 4% 4% 3% 2% 3% Business / Professional community 3% 4% 3% 2% 4% 3% Games 3% 4% 3% 1% 3% 3% Schools & Education 3% 3% 3% 4% 2% 3% Individuals 2% 3% 3% 2% 1% 2% Arts & Entertainment 2% 2% 2% 4% 3% 2% Cultures & Community 3% 2% 1% 3% 0.9% 2% Company 1% 2% 2% 0.3% 2% 2% Travel 1% 0.4% 1% 0.3% 2% 1% Science & History 0.8% 0.7% 2% 1% 0.4% 0.9% Religion & Beliefs 0.6% 0.6% 1% 0.8% 0.6% 0.8% Health, Wellness & Fitness 0.7% 0.2% 0.1% 1% 1% 0.7% Family & Home 0.4% 0.4% 0.7% 0.5% 0.4% 0.7% Automotive 0.8% 0.9% 0.8% 0.2% 0.2% 0.6% Fashion & Beauty 0.5% 0.1% 0.8% 0.5% 0.5% 0.5% Recreation & Sports 0.3% 0.0% 0.4% 0.2% 0.5% 0.5% Countries & Regional 0.5% 0.5% 0.3% 0.5% 0.1% 0.4% Hobbies & Crafts 0.4% 0.0% 0.2% 0.4% 0.6% 0.3% Cities & Neighborhoods 0.2% 0.2% 0.3% 0.2% 0.2% 0.2% Gay, Lesbian & Bi 0.4% 0.2% 0.3% 0.0% 0.1% 0.2% Government & Politics 0.3% 0.1% 0.4% 0.0% 0.2% 0.2% Pets & Animals 0.1% 0.2% 0.2% 0.0% 0.1% 0.2% Food, Drink & Wine 0.1% 0.0% 0.0% 0.1% 0.1% 0.1%

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Table 45: Usage of other language websites

Language ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Use other language websites 12% 20% 17% 15% 16% 15% Use only English websites 88% 81% 83% 85% 84% 85%

Table 46: Online activities desired in other languages

Activity ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Email 67% 59% 67% 62% 63% 65% Chatting 54% 48% 53% 52% 46% 52% Entertainment 50% 50% 55% 47% 49% 51% Online news 34% 36% 42% 35% 40% 37% Search information 36% 34% 40% 34% 37% 36% Online learning / education 32% 27% 37% 38% 35% 34% Astrology 24% 20% 28% 27% 26% 26% Online shopping 20% 19% 18% 22% 21% 21% Travel related information 16% 16% 21% 19% 24% 19% Matrimony 16% 14% 19% 17% 17% 16% Blog 16% 14% 15% 13% 16% 15% Not Interested 17% 21% 17% 19% 18% 17%

Table 47: Problems faced while surfing the internet

Problems Faced ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Slow website opening 62% 57% 63% 62% 62% 62% Virus / spyware 53% 56% 54% 56% 49% 52% Spam / junk mails 56% 58% 46% 46% 53% 52% Unsolicited ads/pop-ups 48% 55% 42% 39% 47% 46% Difficult to connect 35% 26% 38% 41% 33% 34% Lack of response to queries 28% 29% 32% 29% 26% 29% Cumbersome navigation 14% 15% 13% 16% 14% 14% Lack of local language content 10% 6% 9% 11% 12% 10% Never faced any problem 8% 7% 8% 8% 10% 8% Others 1% 2% 2% 2% 1% 2%

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Table 48: Top of mind unaided recall - all websites

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,139 1,021 900 585 585 7,504 Google 35% 38% 22% 51% 16% 31% Yahoo 24% 21% 57% 23% 25% 28% Rediff 9% 8% 5% 6% 37% 11% Orkut 7% 7% 3% 4% 3% 5% Gmail 3% 4% 2% 3% 4% 3% Hotmail 1% 3% 0.6% 4% 1% 2% Indiatimes 0.7% 2% 0.6% 0.2% 0.8% 1% Contest2win 0.8% 1% 0.2% 0.0% 2% 0.8% MSN 0.5% 0.2% 0.0% 0.4% 0.3% 0.6% Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% Sify 0.2% 0.4% 0.1% 2% 0.1% 0.5% Moneycontrol 1% 0.1% 0.2% 0.0% 0.1% 0.4% Microsoft 0.4% 0.2% 0.0% 0.1% 0.2% 0.4% Ebay 0.6% 0.4% 0.0% 0.0% 0.0% 0.4% India 0.6% 0.0% 0.2% 0.3% 0.3% 0.4% Espnstar 1% 0.2% 0.0% 0.0% 0.0% 0.4% You tube 0.2% 1% 0.2% 0.0% 0.0% 0.4% Naukri 0.2% 0.4% 0.1% 0.3% 0.2% 0.3% Wikipedia 0.3% 0.1% 0.0% 0.0% 0.4% 0.3% WWE 0.3% 0.0% 0.0% 0.0% 0.1% 0.3% India games 0.7% 0.0% 0.0% 0.0% 0.0% 0.3% Cricinfo 0.1% 2% 0.0% 0.0% 0.0% 0.3% ICICIDirect 0.3% 0.0% 0.0% 0.0% 0.4% 0.3% Sharekhan 0.9% 0.1% 0.0% 0.0% 0.1% 0.3% Nokia 0.3% 0.0% 0.3% 0.0% 0.3% 0.2% Santabanta 0.3% 0.0% 0.0% 0.0% 0.3% 0.2% Freshersworld 0.1% 0.6% 0.0% 0.0% 0.0% 0.2% Howstuffworks 0.3% 0.9% 0.0% 0.0% 0.0% 0.2% IRCTC 0.0% 0.2% 0.0% 0.0% 0.0% 0.2% NDTV 0.0% 0.7% 0.0% 0.0% 0.0% 0.2% Raaga 0.1% 0.0% 0.7% 0.0% 0.0% 0.2% Sony 0.1% 0.0% 0.1% 0.0% 0.4% 0.2% Ebizel 0.0% 0.6% 0.0% 0.0% 0.0% 0.2% Monster 0.2% 0.0% 0.1% 0.0% 0.1% 0.1% Reliance 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% BSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Download 0.0% 0.4% 0.2% 0.0% 0.0% 0.1% Hi5 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Hpindia 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Indiafm 0.2% 0.0% 0.0% 0.0% 0.4% 0.1% Manoramaonline 0.0% 0.1% 0.0% 1% 0.2% 0.1% Timesjob 0.1% 0.1% 0.0% 0.0% 0.2% 0.1% Timesofindia 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Makemytrip 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%

131

Zapak 0.2% 0.0% 0.2% 0.0% 0.1% 0.1% Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.7% 0.1% Economictimes 0.0% 0.0% 0.0% 0.0% 0.4% 0.1% Indiabulls 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Indiainfoline 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% ICICIbank 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% NSEindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Yatra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Indianrailways 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Samachar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Shaadi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Airtel 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% Others 9% 8% 7% 7% 5% 9%

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Table 49: Most used website - all websites

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,172 1,036 915 594 594 7,621 Google 33% 38% 23% 51% 19% 31% Yahoo 22% 20% 58% 20% 18% 26% Rediff 10% 8% 6% 5% 37% 11% Orkut 11% 9% 4% 7% 4% 8% Gmail 5% 5% 2% 5% 4% 4% Hotmail 1% 0.7% 0.7% 4% 0.9% 2% Indiatimes 0.5% 1% 0.2% 0.1% 0.6% 1% Sify 0.3% 0.5% 0.0% 1% 0.1% 0.7% Wikipedia 0.3% 2% 0.2% 0.0% 0.0% 0.5% Moneycontrol 0.5% 1% 0.2% 0.0% 0.2% 0.5% Naukri 0.3% 0.5% 0.2% 0.4% 0.5% 0.4% MSN 0.4% 0.4% 0.0% 0.1% 0.1% 0.4% Contest2win 0.2% 0.6% 0.3% 0.0% 1% 0.4% Ebay 0.4% 0.4% 0.2% 0.0% 0.0% 0.3% Icicidirect 0.3% 0.1% 0.0% 0.0% 0.4% 0.3% Santabanta 0.5% 0.1% 0.1% 0.0% 0.1% 0.3% Download 0.2% 0.5% 0.0% 0.0% 1% 0.3% WWE 0.3% 0.1% 0.0% 0.0% 0.0% 0.3% Icicibank 0.0% 0.2% 0.0% 0.0% 0.1% 0.2% Monster 0.1% 0.1% 0.1% 0.0% 0.2% 0.2% Nseindia 0.3% 0.0% 0.0% 0.0% 0.0% 0.2% Youtube 0.2% 0.2% 0.0% 0.5% 0.2% 0.2% Bseindia 0.2% 0.0% 0.4% 0.1% 0.0% 0.2% Espnstar 0.8% 0.0% 0.0% 0.0% 0.0% 0.2% Raaga 0.0% 0.1% 0.0% 0.0% 0.1% 0.1% Sharekhan 0.1% 0.1% 0.0% 0.1% 0.4% 0.1% Timesjob 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Others 11% 12% 5% 6% 12% 12%

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Table 50: Preferred website for emailing

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Yahoo 51% 47% 74% 53% 35% 51% Gmail 27% 30% 12% 25% 15% 22% Rediff 16% 14% 9% 13% 45% 18% Hotmail 5% 7% 3% 8% 4% 6% Sify 0.3% 0.9% 0.5% 0.7% 0.2% 0.9% Indiatimes 0.5% 0.5% 0.6% 0.1% 0.2% 0.8% Sancharnet/BSNL 0.2% 0.4% 2% 0.0% 0.8% 0.6% VSNL 0.2% 0.2% 0.4% 0.6% 0.4% 0.5% Lycos 0.1% 0.0% 0.0% 0.1% 0.2% 0.1% AOL 0.2% 0.0% 0.0% 0.1% 0.0% 0.1%

Table 51: Multiple user shares of email websites

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 Yahoo 91% 92% 96% 90% 81% 91% Gmail 70% 77% 53% 66% 55% 64% Rediff 62% 55% 55% 62% 88% 61% Hotmail 42% 43% 35% 41% 36% 40% Indiatimes 22% 22% 15% 18% 22% 21% Sify 16% 17% 15% 13% 13% 16% Sancharnet/BSNL 8% 7% 11% 7% 8% 8% VSNL 4% 8% 4% 8% 5% 5% AOL 3% 3% 5% 3% 3% 3% Lycos 2% 3% 2% 2% 3% 2% Others 4% 3% 4% 5% 4% 4%

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Table 52: No of email account

No. Of Email A/C ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,185 1,043 920 598 598 7,666 One 10% 9% 14% 12% 13% 12% Two 23% 23% 27% 23% 23% 24% Three 29% 26% 28% 30% 29% 28% Four 20% 23% 15% 20% 17% 19% Five or more 18% 20% 16% 15% 19% 18% Average email ids 3.3 3.4 3.0 3.2 3.2 3.2

Table 53: Preferred website for job search

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,904 909 802 521 521 6,682 Naukri 41% 43% 26% 14% 38% 36% Monster 32% 29% 22% 19% 21% 27% Timesjobs 13% 12% 11% 11% 11% 13% Google 2% 4% 5% 42% 3% 6% Yahoo 0.9% 0.6% 22% 0.8% 1% 4% Rediff 0.4% 1% 1% 0.5% 17% 2% Indiatimes 0.7% 0.6% 2% 0.2% 2% 2% Freshersworld 2% 3% 0.8% 4% 0.7% 1% Jobs 0.9% 0.4% 0.6% 2% 0.4% 1% Jobsahead 0.7% 2% 0.6% 0.9% 2% 1% Jobstreet 1% 0.8% 0.3% 0.4% 0.0% 0.7% Jobsearch 0.4% 0.0% 0.3% 0.1% 0.1% 0.6% Clickjobs 0.3% 0.2% 0.1% 1% 0.0% 0.5% Devnetjobs 0.1% 0.0% 0.1% 0.0% 0.0% 0.1% Jobsindia 0.0% 0.2% 0.4% 0.2% 0.0% 0.1% Others 5% 4% 6% 4% 5% 5%

135

Table 54: Preferred website for mobile content

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,554 741 654 425 425 5,451 Yahoo 11% 5% 48% 11% 13% 14% Rediff 9% 12% 10% 5% 52% 13% Google 6% 7% 5% 64% 3% 11% Nokia 11% 11% 2% 1% 4% 9% Indiatimes 8% 9% 6% 3% 6% 7% Mobile9 4% 4% 2% 1% 3% 4% Ringtones 1% 6% 3% 0.5% 0.1% 3% Hutch 4% 3% 0.7% 2% 3% 3% Funmaza 4% 3% 2% 1% 2% 3% Airtel 4% 4% 2% 0.3% 3% 3% Mobango 3% 3% 0.8% 0.5% 1% 2% Zedge 3% 3% 2% 0.1% 0.0% 2% Sify 1% 2% 2% 2% 1% 2% Sonyericsson 1% 3% 0.4% 0.5% 0.4% 1% Santabanta 1% 0.4% 0.1% 0.1% 0.2% 0.8% Games 0.9% 2% 0.7% 0.4% 0.5% 0.7% Masti4India 1% 0.0% 0.4% 0.0% 0.4% 0.7% Tagtag 0.6% 2% 0.2% 0.1% 0.0% 0.7% Mobileringtones 0.5% 0.7% 0.1% 0.1% 0.0% 0.6% Freeringtones 2% 0.2% 0.2% 0.0% 0.0% 0.6% R World 0.3% 1% 0.2% 0.0% 0.8% 0.6% Motozone 0.5% 0.4% 0.0% 0.0% 0.0% 0.6% Cooltoad 1% 0.1% 0.0% 0.1% 0.0% 0.5% Download 0.4% 0.1% 0.2% 0.2% 0.6% 0.5% Getjar 0.6% 0.3% 1% 0.4% 0.0% 0.5% Mauj 0.6% 0.8% 1% 0.2% 0.2% 0.5% Papuyaar 0.0% 0.0% 0.2% 0.0% 0.4% 0.4% Samsungmobile 0.4% 0.4% 0.0% 0.5% 0.0% 0.4% Cellebrum 0.3% 1% 0.4% 0.0% 0.0% 0.4% MSN 0.3% 0.1% 0.6% 0.1% 0.1% 0.4% Zapak 0.1% 0.1% 0.2% 0.1% 0.3% 0.3% Idea 0.3% 0.6% 0.0% 0.0% 0.1% 0.2% Hungama 0.2% 0.3% 0.0% 0.0% 0.0% 0.2% Indiafm 0.2% 0.0% 0.2% 0.0% 0.0% 0.2% Raaga 0.2% 0.0% 0.1% 0.5% 0.0% 0.2% Dotsis 0.1% 0.9% 0.1% 0.0% 0.0% 0.2% BSNL 0.3% 0.2% 0.1% 0.0% 0.0% 0.2% Apniisp 0.3% 0.0% 0.0% 0.2% 0.0% 0.2% Others 18% 15% 10% 5% 5% 15%

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Table 55: Preferred website for travel products

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,524 727 642 417 417 5,347 Yatra 23% 18% 11% 5% 8% 16% Makemytrip 19% 19% 8% 4% 13% 15% IRCTC 12% 21% 9% 4% 16% 13% Google 8% 4% 7% 70% 6% 13% Yahoo 4% 2% 49% 2% 8% 10% Rediff 4% 2% 4% 1% 31% 6% Indiatimes 4% 4% 3% 2% 2% 3% Travel 3% 5% 0.3% 1% 0.1% 3% Travelguru 3% 2% 1% 0.0% 4% 2% Cleartrip 2% 4% 0.5% 1% 1% 2% Airdeccan 2% 1% 0.5% 0.3% 2% 1% Airindia 2% 1% 0.1% 0.7% 0.0% 1% Sify 0.3% 0.3% 1% 0.0% 0.1% 0.9% Travel India 1% 0.5% 0.1% 0.1% 0.5% 0.8% Rajtravels 1% 1% 0.5% 0.5% 0.0% 0.8% Jetairways 1% 0.0% 0.2% 0.2% 2% 0.7% MSN 0.3% 0.0% 0.4% 4% 0.3% 0.7% Tours 0.7% 2% 0.2% 0.2% 0.3% 0.7% Goair 0.5% 0.9% 0.2% 0.0% 0.1% 0.4% Spicejet 0.3% 0.4% 0.4% 0.1% 0.2% 0.4% Indiatravels 0.3% 0.0% 0.9% 0.2% 0.0% 0.4% Indianairlines 0.1% 0.0% 0.1% 0.2% 2% 0.3% Incredibleindia 0.3% 0.4% 0.0% 0.0% 0.0% 0.3% Hotels 0.3% 0.1% 0.0% 0.0% 0.0% 0.3% Flykingfisher 0.1% 0.5% 0.0% 0.0% 0.0% 0.2% Travelocity 0.0% 0.9% 0.0% 0.0% 0.0% 0.2% KSRTC 0.0% 0.5% 0.1% 0.0% 0.0% 0.2% Thomascook 0.3% 0.0% 0.0% 0.0% 0.0% 0.1% Sitatours 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Airsahara 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Others 10% 10% 3% 3% 5% 10%

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Table 56: Preferred website for matrimony

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,496 714 630 409 409 5,249 Shaadi 36% 31% 17% 9% 22% 27% Bharatmatrimony 27% 37% 19% 16% 29% 27% Google 2% 0.3% 0.9% 54% 0.6% 7% Yahoo 3% 0.5% 37% 1% 2% 7% Jeevansaathi 6% 6% 4% 3% 4% 5% Matrimony 4% 3% 3% 4% 3% 5% Rediff 0.8% 2% 3% 0.7% 33% 4% Simplymarry 3% 3% 2% 2% 2% 3% Tamilmatrimony 2% 7% 3% 0.5% 2% 3% Matrimonial 2% 0.8% 4% 1% 0.3% 2% Telugumatrimony 2% 4% 0.1% 0.5% 0.3% 1% Indiamatrimony 3% 0.4% 0.0% 0.0% 0.1% 1% Keralamatrimony 1% 0.6% 1% 0.7% 0.0% 0.9% Indiatimes 0.4% 0.0% 0.5% 0.0% 1% 0.9% MSN 0.0% 0.1% 0.2% 4% 0.0% 0.7% Indianmatrimony 1% 0.1% 0.2% 0.1% 0.6% 0.6% Sify 0.2% 0.0% 0.7% 0.3% 0.2% 0.5% Punjabmatrimony 0.0% 0.2% 0.4% 0.9% 0.0% 0.2% Matchmaker 0.3% 0.0% 0.1% 0.4% 0.4% 0.2% Oriyamatrimony 0.3% 0.0% 1% 0.0% 0.0% 0.2% Bengalimatrimony 0.2% 0.4% 0.2% 0.0% 0.0% 0.2% Marathimatrimony 0.2% 0.0% 0.3% 0.0% 0.1% 0.1% Gujuratimatrimony 0.0% 0.3% 0.2% 0.0% 0.0% 0.1% Agarwal2Agarwal 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Hindimatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Urdumatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 5% 5% 3% 3% 0.3% 5%

138

Table 57: Preferred website for financial news/info

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,422 679 599 389 389 4,991 Google 8% 5% 6% 79% 5% 15% Yahoo 8% 5% 54% 4% 8% 14% Moneycontrol/CNBC 15% 24% 6% 4% 15% 11% Rediff 4% 4% 5% 3% 37% 7% ICICI Direct/ICICI Bank 7% 10% 4% 2% 7% 6% NDTV/NDTVprofit 4% 8% 1% 0.4% 4% 4% Indiatimes 5% 5% 4% 0.7% 3% 4% Sharekhan 5% 5% 4% 0.3% 3% 4% Economictimes 3% 4% 0.6% 0.4% 2% 3% Stockmarket 3% 1% 0.6% 0.0% 0.4% 3% Sify 0.9% 1% 0.7% 2% 1% 2% Financialnews 1% 0.7% 0.7% 0.0% 0.5% 1% CNN 3% 0.7% 0.2% 0.0% 0.1% 1% MSN 0.8% 0.6% 2% 0.3% 0.1% 1% NSE 1% 3% 2% 0.1% 2% 1% Timesofindia 1% 0.5% 0.5% 0.9% 0.1% 1% Financialexpress 2% 2% 0.3% 0.0% 0.1% 1% Business 1% 0.7% 0.6% 0.2% 1% 0.9% Indiabulls 0.4% 0.6% 1% 0.0% 2% 0.9% BBC 2% 0.6% 0.1% 0.1% 0.0% 0.9% HDFC 2% 0.5% 1% 0.0% 0.5% 0.8% Efinancialnews 1% 0.1% 0.0% 0.0% 0.1% 0.6% Zeebusiness 0.8% 0.4% 0.0% 0.0% 0.0% 0.5% Indiainfoline 0.7% 1% 0.0% 0.0% 0.9% 0.5% Ibnlive 1% 0.0% 0.0% 0.3% 0.2% 0.5% Kotaksecurities 0.7% 0.0% 0.2% 0.0% 0.7% 0.4% Manoramaonline 0.1% 0.0% 0.0% 0.0% 0.2% 0.4% Equitymaster 0.1% 0.9% 0.0% 0.4% 0.5% 0.3% Valueresearch 0.2% 0.0% 0.0% 0.0% 0.1% 0.2% Reliancemoney 0.1% 0.2% 0.0% 0.3% 0.0% 0.2% Karvey 0.3% 0.0% 0.1% 0.1% 0.0% 0.2% Capitalmarket 0.1% 0.1% 0.2% 0.0% 0.0% 0.1% 5Paisa 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Others 16% 17% 4% 2% 6% 13%

139

Table 58: Preferred website for cinema

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,590 759 669 435 435 5,579 Yahoo 8% 4% 54% 4% 7% 12% Google 4% 2% 7% 71% 5% 10% Rediff 2% 3% 4% 0.3% 36% 5% Bollywood 9% 4% 1% 0.9% 2% 5% PVR Cinemas 7% 6% 2% 2% 3% 5% Indiafm 6% 7% 2% 0.6% 6% 4% Cinema 4% 2% 0.7% 0.3% 2% 4% Indiatimes 3% 3% 2% 0.4% 2% 3% Movies 2% 2% 2% 0.7% 1% 3% Santabanta 5% 2% 2% 0.5% 0.6% 3% Sify 2% 2% 3% 0.8% 3% 3% Tamilcinemas 2% 5% 1% 0.5% 1% 2% Idlebrain 3% 4% 0.5% 2% 4% 2% Indiaglitz 3% 2% 0.5% 2% 1% 2% Imdb 0.9% 4% 0.3% 0.5% 0.4% 1% Zeecinemas 2% 1% 0.7% 0.0% 0.5% 1% Funcinemas 1% 1% 0.6% 0.5% 0.2% 1% Raaga 1% 4% 2% 0.6% 0.8% 1% Indiancinema 2% 1% 0.6% 0.4% 0.5% 1% Youtube 2% 0.2% 0.4% 0.3% 0.8% 1% Inox 2% 1% 0.3% 0.7% 1% 1% MSN 0.1% 0.0% 0.5% 4% 1% 1% Thecinema 0.9% 5% 0.0% 0.0% 0.1% 0.9% Adlabs 1% 2% 0.0% 0.0% 0.8% 0.9% Satyamcinema 0.7% 3% 0.7% 0.0% 0.1% 0.9% Teluguone 0.9% 0.5% 0.0% 0.0% 1% 0.8% Galatta 0.7% 0.2% 3% 0.0% 0.0% 0.7% Indya 1% 0.8% 0.9% 0.0% 0.1% 0.7% Cinemax 0.6% 0.7% 0.1% 0.7% 0.8% 0.7% Andhravilas 1% 0.6% 0.1% 0.5% 0.0% 0.6% Hollywood 0.9% 0.4% 0.3% 0.0% 1% 0.6% Starmovies 0.7% 0.0% 0.3% 0.0% 1% 0.6% Filmfare 0.7% 1% 0.0% 0.0% 0.0% 0.5% Musicindiaonline 0.1% 3% 0.1% 0.0% 0.0% 0.5% NDTV 0.2% 0.9% 0.0% 0.0% 0.1% 0.5% Timesofindia 0.1% 0.6% 0.0% 0.0% 0.0% 0.5% Smashits 0.4% 0.2% 0.0% 0.1% 0.9% 0.4% Malayalamcinema 0.5% 0.5% 0.0% 0.3% 0.0% 0.3% Chitraloka 0.6% 0.3% 0.0% 0.0% 0.5% 0.3% Yashrajfilms 0.4% 1% 0.0% 0.0% 0.0% 0.3% Prasad2 0.5% 0.1% 0.7% 0.1% 0.1% 0.3% Sonypictures 0.7% 0.3% 0.0% 0.0% 0.0% 0.3% Cinesouth 0.1% 0.3% 0.4% 0.7% 0.0% 0.2% Funmala 0.3% 0.1% 0.2% 0.1% 0.0% 0.2% Glamsham 0.1% 0.0% 0.0% 0.4% 0.0% 0.1% Others 17% 19% 7% 5% 14% 15%

140

Table 59: Preferred website for online share/stock trading

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 276 132 116 75 75 967 ICICI Direct 33% 37% 46% 26% 38% 35% Sherkhan 22% 27% 19% 27% 31% 25% Indiabulls 7% 7% 20% 0.0% 4% 7% Kotaksecurities 4% 5% 0.4% 6% 0.4% 4% 5Paisa 3% 3% 3% 0.0% 3% 3% BSE 7% 4% 0.2% 1% 2% 3% NSE 4% 3% 4% 0.0% 4% 3% Geojit 3% 2% 0.0% 2% 7% 3% Religare 2% 4% 3% 3% 0.1% 2% hdfcsec 3% 2% 0.3% 0.0% 5% 2% Reliancemoney 0.3% 0.2% 0.0% 0.0% 1% 1% Karvy 2% 0.0% 0.0% 0.0% 0.4% 0.5% Angeltrade 0.5% 0.2% 0.0% 0.0% 0.2% 0.3% Others 10% 7% 4% 36% 6% 13%

141

Table 60: Preferred website for games

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,615 770 680 442 442 5,665 Yahoo 13% 14% 60% 10% 15% 19% Zapak 21% 22% 8% 6% 9% 15% Google 5% 5% 4% 65% 3% 10% Games 9% 6% 1% 2% 3% 7% Miniclip 5% 5% 2% 1% 6% 4% Rediff 0.4% 2% 2% 0.8% 36% 4% Indiagames 4% 2% 1% 0.7% 3% 3% Contest2Win 5% 4% 2% 0.3% 2% 3% MSN 0.9% 0.3% 2% 4% 0.6% 2% Onlinegames 2% 2% 0.3% 0.8% 0.3% 2% Indiatimes 2% 3% 0.1% 0.0% 0.9% 2% Easports 4% 2% 2% 0.3% 0.1% 2% Download 2% 1% 0.4% 0.0% 2% 1% Cricinfo 0.8% 4% 0.0% 0.1% 0.6% 1% Games2win 0.3% 5% 0.5% 0.0% 0.2% 1% Sify 0.5% 0.2% 1% 0.0% 0.1% 0.9% Freeonlinegames 1% 0.7% 1% 0.4% 0.8% 0.8% Bigfishgames 0.3% 0.8% 0.8% 0.4% 0.1% 0.6% Hungama 0.5% 2% 0.0% 0.4% 2% 0.6% Freegames 0.4% 0.5% 0.9% 0.0% 0.0% 0.5% Cartoonnetwork 0.6% 0.3% 0.2% 0.7% 0.0% 0.4% Funmaza 0.4% 0.0% 0.6% 0.4% 0.7% 0.4% Funtoosh 0.1% 0.4% 2% 0.3% 0.0% 0.4% Sports 0.0% 0.8% 0.0% 0.0% 0.6% 0.4% Stickcricket 0.1% 2% 0.0% 0.1% 0.9% 0.4% Gamesonline 0.4% 0.8% 0.4% 0.2% 0.3% 0.4% Realarcade 0.4% 0.7% 0.0% 0.0% 0.3% 0.3% Gamehouse 0.0% 0.0% 0.1% 0.1% 0.0% 0.3% Gamespot 0.3% 0.8% 0.0% 0.0% 0.3% 0.3% Santabanta 0.3% 0.4% 0.1% 0.0% 0.2% 0.3% Gamezone 0.5% 0.3% 0.0% 0.4% 0.1% 0.3% Playgames 0.1% 0.0% 0.0% 0.3% 0.8% 0.2% Gamesworld 0.3% 0.1% 0.0% 0.3% 0.0% 0.2% Toondisneyindia 0.0% 0.1% 0.0% 0.7% 0.2% 0.2% Arcade 0.3% 0.5% 0.0% 0.1% 0.1% 0.2% Others 19% 13% 7% 5% 12% 16%

142

Table 61: Preferred website for online shopping

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,559 744 656 427 427 5,469 Ebay 42% 40% 25% 13% 18% 31% Rediff 22% 24% 18% 7% 63% 24% Google 5% 6% 5% 60% 0.4% 10% Yahoo 4% 3% 41% 3% 4% 8% Indiatimes 7% 9% 3% 2% 5% 6% Futurebazaar 7% 6% 2% 7% 2% 6% Shopping 2% 0.7% 0.0% 1% 1% 3% Sify 0.9% 3% 1% 1% 2% 2% Indiaplaza 1% 2% 1% 0.0% 2% 1% Onlineshopping 0.9% 0.9% 0.0% 0.2% 0.3% 1% Amazon 0.4% 3% 0.0% 0.0% 0.0% 0.9% MSN 0.4% 0.0% 2% 4% 0.1% 0.9% Timesofindia 0.3% 0.2% 0.0% 0.0% 0.1% 0.4% Others 7% 3% 2% 3% 3% 6%

143

Table 62: Preferred website for online news

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,769 844 745 484 484 6,206 Yahoo 6% 6% 64% 11% 7% 14% NDTV 16% 18% 3% 2% 8% 12% Google 6% 4% 4% 60% 5% 10% Rediff 6% 14% 3% 3% 48% 10% Indiatimes 7% 6% 3% 2% 4% 7% Aajtak 7% 2% 1% 1% 2% 5% BBC 6% 4% 2% 0.9% 3% 5% CNN 5% 4% 2% 2% 1% 4% MSN 4% 1% 2% 4% 0.5% 3% Timesofindia 4% 4% 3% 0.5% 2% 3% Ibnlive 4% 6% 0.3% 0.7% 3% 3% Thehindu 3% 4% 0.8% 0.0% 0.1% 2% Manoramaonline 3% 0.5% 1% 2% 0.5% 2% Zeenews 3% 2% 0.5% 0.4% 0.5% 2% Sify 1% 0.7% 1% 0.0% 0.4% 2% Eenadu 1% 4% 1% 0.8% 2% 2% Jagran 0.6% 3% 0.9% 0.6% 1% 1% CNBC 2% 0.4% 0.4% 1% 0.3% 1% Dinamalar 0.4% 3% 2% 0.0% 1% 0.9% TV9 1% 0.0% 0.0% 0.9% 0.0% 0.7% Starnews 2% 0.6% 0.0% 0.2% 0.0% 0.7% Hindustantimes 0.9% 0.5% 0.4% 0.7% 0.8% 0.6% DD News 1% 0.0% 0.0% 0.4% 0.1% 0.6% Times 0.9% 0.1% 0.1% 0.0% 0.0% 0.6% Moneycontrol 0.4% 0.3% 0.0% 0.1% 2% 0.4% Economictimes 0.0% 0.6% 0.4% 0.1% 0.9% 0.3% Esakal 0.1% 0.5% 0.5% 0.0% 0.1% 0.3% Hinduonnet 0.1% 0.1% 0.0% 0.0% 0.4% 0.2% Midday 0.0% 0.4% 0.2% 0.0% 0.0% 0.2% Webduniya 0.1% 0.1% 0.1% 0.0% 0.2% 0.1% Others 9% 12% 3% 6% 7% 9%

144

Table 63: Preferred website for friendship/dating

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,536 733 647 420 420 5,390 Orkut 42% 44% 24% 16% 20% 32% Yahoo 22% 18% 57% 17% 19% 24% Google 5% 6% 3% 55% 2% 9% Rediff 4% 6% 5% 1% 39% 7% Fropper 3% 3% 1% 2% 3% 3% Date 3% 4% 0.2% 0.4% 1% 3% Indiatimes 2% 2% 0.0% 0.4% 2% 2% Adultfriendfinder 2% 1% 0.2% 0.9% 0.3% 2% Friends 1% 0.8% 0.0% 0.0% 0.0% 2% Hi5 2% 0.6% 2% 0.4% 1% 1% Friendfinder 2% 1% 0.5% 0.3% 0.6% 1% MSN 0.5% 0.6% 1% 4% 0.4% 1% Friendship 0.6% 0.5% 0.8% 0.0% 0.2% 1% Tagged 0.8% 3% 0.2% 0.3% 0.7% 0.9% Sify 0.2% 0.0% 0.5% 0.0% 0.1% 0.5% Desimartini 0.1% 0.0% 0.9% 0.8% 0.5% 0.5% Batchmates 0.3% 0.1% 0.1% 0.0% 0.1% 0.3% Friendster 0.3% 0.3% 0.8% 0.4% 0.1% 0.3% Match 0.0% 0.5% 0.4% 0.0% 0.1% 0.2% Others 9% 9% 3% 1% 10% 9%

145

Table 64: Preferred website for music

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,681 802 708 460 460 5,898 Raaga 26% 31% 11% 10% 13% 21% Yahoo 7% 6% 48% 2% 9% 11% Google 3% 2% 5% 58% 2% 8% Music 4% 3% 1% 1% 0.9% 4% Musicindiaonline 4% 8% 0.8% 1% 5% 4% Cooltoad 5% 4% 4% 1% 4% 4% Rediff 1% 0.7% 3% 1% 26% 3% Mp3 3% 1% 0.6% 1% 3% 2% Youtube 3% 0.4% 2% 2% 0.8% 2% Tamilsongs 3% 3% 2% 0.1% 0.9% 2% Smashits 2% 2% 0.8% 1% 1% 2% Papuyaar 2% 3% 0.6% 0.6% 0.7% 2% Songs 1% 2% 0.5% 0.2% 3% 2% Mtv 3% 2% 0.1% 0.3% 0.1% 2% Indiatimes 0.7% 1% 0.2% 0.1% 2% 1% Apniisp 1% 1% 0.8% 0.8% 2% 1% Dishant 0.9% 0.8% 0.4% 3% 1% 1% Sify 0.5% 0.2% 1% 0.5% 2% 1% Emusic 3% 0.0% 0.7% 0.0% 0.0% 1% Livewire 2% 0.1% 0.3% 0.4% 2% 1% Indiafm 1% 1% 1% 0.3% 2% 1% Pz10 1% 0.6% 0.4% 0.7% 0.0% 0.9% Andhravilas 0.4% 2% 0.9% 0.0% 0.4% 0.8% Musiconline 0.6% 1% 0.3% 1% 0.7% 0.8% Okesite 1% 0.2% 0.7% 0.7% 0.5% 0.8% Funmaza 1% 0.9% 0.7% 0.2% 0.2% 0.8% Bollyexpress 0.6% 0.7% 0.2% 1% 0.1% 0.7% 123music 1% 0.3% 0.8% 0.0% 0.2% 0.7% Bollywoodmusic 0.5% 0.1% 2% 0.0% 2% 0.6% MSN 0.2% 0.4% 0.8% 0.1% 0.4% 0.6% Bollyfm 1% 0.2% 0.4% 0.0% 0.2% 0.5% Indianmusic 0.3% 0.9% 0.1% 0.7% 0.4% 0.5% Realplayer 0.2% 0.9% 0.0% 0.0% 0.1% 0.5% Downloads 0.8% 0.2% 0.4% 0.1% 0.9% 0.5% Mag4U 0.5% 0.2% 0.0% 0.0% 0.1% 0.4% Timesmusic 0.1% 0.0% 0.0% 0.1% 0.2% 0.4% Itunes 0.6% 0.2% 0.6% 0.0% 1% 0.4% Tamilmp3world 0.2% 0.8% 0.4% 0.1% 0.6% 0.4% Musicmazaa 0.1% 2% 0.3% 0.0% 0.0% 0.4% Telgusongs 0.6% 0.2% 0.0% 0.1% 0.1% 0.3% Radiomirchi 0.2% 0.6% 0.0% 0.0% 1% 0.3% Musicworld 0.2% 1% 0.0% 0.0% 0.0% 0.3% Desimusic 0.0% 0.4% 0.2% 0.0% 0.0% 0.2% Desiweb 0.1% 0.3% 0.2% 0.0% 0.4% 0.2% Sonymusic 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Others 13% 15% 7% 10% 10% 12%

146

Table 65: Preferred info search engine - local language

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 886 423 373 243 243 3,109 Google 71% 70% 78% 87% 73% 73% Manoramaonline 2% 0.3% 3% 2% 3% 2% Guruji 0.8% 0.2% 1% 0.0% 2% 2% Kerala 2% 0.4% 0.0% 1% 0.0% 2% Webduniya 2% 1% 0.4% 0.6% 0.2% 1% Eenadu 2% 2% 0.1% 0.5% 1% 1% Khoj 2% 1% 0.0% 0.1% 3% 1% MSN 0.0% 0.0% 2% 4% 0.0% 0.9% Webulagam 0.4% 3% 0.7% 0.0% 3% 0.7% Chennaionline 0.2% 0.7% 0.8% 0.0% 0.0% 0.6% Jagran 0.2% 3% 0.0% 0.1% 0.3% 0.5% Others 19% 18% 13% 4% 14% 16%

Table 66: Preferred website for real estate

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,239 591 522 339 339 4,348 Google 11% 13% 9% 85% 5% 19% Yahoo 10% 5% 63% 6% 8% 15% Magicbricks 15% 18% 3% 3% 14% 12% Realestates 15% 14% 3% 2% 2% 11% 99acres 11% 17% 3% 1% 6% 9% Rediff 6% 3% 3% 0.3% 43% 7% Indiaproperty 5% 4% 4% 1% 6% 5% Property 4% 7% 0.9% 0.5% 1% 3% Indiatimes 2% 1% 1% 0.5% 3% 3% Sify 0.9% 0.2% 3% 0.0% 0.7% 1% Sulekha 0.5% 2% 0.1% 0.0% 1% 0.8% MSN 0.1% 0.5% 0.3% 0.4% 0.5% 0.5% Manoramaonline 0.1% 0.2% 0.2% 0.0% 0.0% 0.5% Realtor 0.7% 0.1% 0.0% 0.0% 0.2% 0.4% Chennaionline 0.2% 0.3% 0.8% 0.0% 0.0% 0.4% NDTV 0.0% 1% 0.0% 0.0% 0.1% 0.4% Indiabulls 0.3% 0.0% 2% 0.4% 0.0% 0.3% Keralarealestate 0.6% 0.2% 0.0% 0.0% 0.3% 0.2% Others 19% 14% 4% 0.5% 10% 12%

147

Table 67: Preferred info search engine - English

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,603 765 675 439 439 5,623 Google 79% 84% 49% 89% 68% 72% Yahoo 7% 3% 43% 4% 6% 11% English 2% 2% 2% 0.3% 0.7% 4% Rediff 1% 1% 2% 0.5% 20% 3% MSN 0.3% 0.1% 2% 5% 0.4% 1% Dictionary 2% 2% 0.2% 0.7% 0.2% 1% Wikipedia 1% 3% 0.1% 0.7% 0.6% 1% Indiatimes 0.2% 0.3% 0.3% 0.0% 0.2% 0.6% BBC 2% 0.0% 0.0% 0.1% 0.0% 0.6% Sify 0.4% 0.0% 0.1% 0.0% 0.1% 0.5% Timesofindia 0.7% 0.0% 0.0% 0.0% 0.0% 0.4% Altavista 0.4% 0.1% 0.7% 0.0% 0.4% 0.3% Others 4% 5% 1% 0.2% 4% 5%

Table 68: Preferred website for instant messaging

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,699 811 715 465 465 5,960 Yahoo 62% 68% 79% 35% 45% 60% Google Talk 13% 14% 11% 53% 9% 15% Rediffbol 12% 6% 5% 3% 37% 11% MSN 3% 5% 2% 7% 4% 5% Orkut 3% 2% 1% 0.9% 2% 2% Meebo 2% 2% 0.8% 0.5% 1% 2% Skype 0.7% 0.9% 0.0% 0.0% 0.6% 0.7% Indiatimes 0.4% 0.4% 0.2% 0.1% 0.3% 0.6% AIM 0.3% 0.6% 0.0% 0.2% 0.5% 0.3% Others 3% 0.8% 1% 0.3% 0.5% 4%

148

Table 69: Preferred website for social networking/communities

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,151 549 485 315 315 4,038 Orkut 61% 74% 35% 91% 64% 60% Yahoo 14% 7% 56% 3% 13% 17% MSN 0.9% 0.3% 2% 4% 2% 2% Friends 0.2% 0.0% 0.3% 0.0% 0.0% 1% Communities 0.9% 0.4% 0.0% 0.3% 0.0% 1% Hi5 1% 0.6% 0.9% 0.1% 0.3% 0.8% Myspace 1% 1% 0.0% 0.4% 0.0% 0.7% Bharatstudent 0.7% 0.9% 0.0% 0.0% 0.1% 0.4% Tagged 0.6% 0.8% 0.0% 0.0% 1% 0.3% Fropper 0.0% 0.2% 0.4% 0.2% 1% 0.3% Ryze 0.0% 0.1% 0.0% 0.0% 2% 0.2% Linkedin 0.0% 0.2% 0.0% 0.0% 2% 0.2% Others 20% 14% 6% 0.7% 15% 15%

149

Table 70: Preferred website for astrology

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,395 666 588 382 382 4,896 Yahoo 18% 16% 67% 10% 18% 22% Astrology 24% 28% 7% 9% 5% 19% Google 7% 5% 5% 65% 4% 13% Rediff 9% 8% 5% 2% 51% 10% Indiatimes astrospeak 7% 10% 2% 3% 7% 7% Sify 3% 3% 3% 0.3% 1% 3% Sarafreder 2% 4% 0.2% 2% 1% 3% MSN 3% 3% 2% 4% 1% 2% Horoscope 2% 1% 0.0% 0.4% 0.0% 1% Astrolife 2% 2% 0.6% 0.6% 0.8% 1% Indianastrology 0.9% 2% 0.0% 0.0% 0.3% 0.8% Astrogyan 1% 1% 1% 0.3% 1% 0.8% Astroyogi 1% 0.7% 0.2% 0.0% 0.1% 0.7% Ivillage 0.6% 0.5% 0.9% 0.0% 0.0% 0.6% Timesofindia 0.4% 0.0% 0.0% 0.6% 0.0% 0.6% Santabanta 1% 0.3% 0.3% 0.1% 0.1% 0.5% Webduniya 0.6% 0.7% 0.3% 0.2% 0.4% 0.5% Bejandaruwalla 0.8% 0.2% 0.0% 0.0% 0.4% 0.5% Indya 0.5% 0.1% 0.0% 0.0% 0.0% 0.5% Astroindia 0.3% 0.1% 2% 0.0% 0.1% 0.5% Manoramaonline 0.2% 0.0% 0.0% 0.0% 0.3% 0.5% Astrocenter 0.4% 1% 0.0% 0.4% 0.1% 0.4% Paramdhaam 1% 0.2% 0.0% 0.0% 0.0% 0.4% Ganeshaspeaks 0.4% 0.5% 0.4% 0.0% 0.1% 0.4% Webulagam 0.2% 0.7% 1% 0.0% 0.1% 0.3% Astrologyzone 0.8% 0.4% 0.0% 0.0% 0.6% 0.3% Astroworld 0.8% 0.0% 0.0% 0.0% 0.1% 0.3% Kundli 0.3% 0.7% 0.0% 0.2% 0.1% 0.3% Tarot 0.6% 0.1% 0.0% 0.1% 0.0% 0.2% Cyberastro 0.1% 0.4% 0.0% 0.0% 0.1% 0.2% Jagran 0.1% 0.2% 0.1% 0.0% 0.5% 0.2% Others 12% 11% 3% 3% 7% 9%

150

Table 71: Preferred website for online learning/education

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,405 671 592 385 385 4,931 Google 29% 28% 30% 80% 28% 33% Yahoo 8% 5% 44% 2% 5% 12% Rediff 2% 4% 3% 0.9% 34% 5% Wikipedia 6% 10% 2% 0.8% 4% 5% Education 5% 3% 0.5% 0.2% 3% 4% W3schools 2% 3% 0.4% 0.3% 0.3% 2% Onlinelearning 2% 0.3% 0.0% 0.0% 0.2% 2% Indiatimes 1% 1% 2% 0.0% 2% 2% Ebizel 2% 0.4% 0.0% 0.2% 0.2% 1% MSN 0.5% 0.1% 0.9% 3% 2% 1% CBSE 0.6% 0.0% 0.3% 0.3% 0.4% 1% IGNOU 2% 1% 0.2% 0.0% 0.9% 1% ICFAI 2% 2% 0.7% 0.1% 0.8% 1% Onlineeducation 2% 0.5% 0.0% 0.0% 0.0% 0.9% Annauniversity 2% 0.0% 0.7% 0.0% 0.1% 0.9% Microsoft 0.9% 2% 0.2% 0.0% 0.1% 0.7% Howstuffworks 1% 1% 0.1% 1% 0.1% 0.6% ICAI 1% 1% 0.2% 0.0% 0.2% 0.6% Learning 0.3% 0.8% 0.9% 0.0% 0.1% 0.5% Gurukul 0.7% 0.9% 0.9% 0.1% 0.5% 0.5% Britishcouncil 0.5% 0.1% 0.2% 0.4% 0.0% 0.5% Pubmed 0.1% 0.2% 0.3% 0.0% 2% 0.4% BBC 0.6% 0.9% 0.0% 0.0% 0.0% 0.4% Symbiosis 0.7% 0.4% 0.0% 0.0% 0.0% 0.4% Answers 0.8% 0.1% 0.1% 0.4% 0.0% 0.4% Goiit 0.0% 0.0% 0.9% 0.3% 0.0% 0.3% Freshersworld 0.7% 0.1% 0.1% 0.0% 0.0% 0.3% Dewsoftoverseas 0.3% 0.6% 0.1% 0.0% 0.2% 0.3% Worldwidelearn 0.2% 0.1% 0.0% 0.1% 0.1% 0.3% NCERT 0.2% 0.3% 0.1% 0.2% 0.5% 0.2% English 0.1% 0.0% 0.1% 0.0% 0.0% 0.2% Mit.edu 0.2% 0.2% 0.0% 0.0% 0.0% 0.1% Others 27% 33% 10% 9% 15% 23%

151

Table 72: Preferred blog sites

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 396 189 167 108 108 1,389 Google 22% 19% 13% 59% 20% 22% Yahoo 11% 15% 50% 11% 17% 19% Rediff 7% 13% 5% 12% 38% 11% Blogger 12% 12% 11% 2% 7% 10% Blogspot 13% 17% 4% 2% 9% 10% Ibibo 9% 7% 8% 7% 1% 9% Tagged 8% 3% 0.1% 0.0% 0.0% 3% Hi5 6% 0.1% 2% 0.1% 0.2% 2% Indiatimes 1% 2% 0.3% 2% 4% 2% Youtube 5% 2% 2% 0.0% 0.7% 2% Debonairblog 0.6% 4% 0.0% 0.8% 1% 2% Mylot 2% 1% 2% 3% 0.8% 2% Mouthshut 0.3% 2% 0.0% 0.0% 0.4% 1% MSN 0.4% 0.1% 4% 0.0% 0.1% 1% Sulekha 0.0% 0.1% 0.0% 0.0% 0.1% 0.6% Myspace 0.6% 0.0% 0.0% 2% 0.0% 0.4% TimesofIndia 1% 0.0% 0.0% 0.0% 0.0% 0.4% Fropper 0.1% 0.3% 0.2% 0.6% 0.2% 0.3% Monster 0.0% 0.0% 0.0% 0.0% 1% 0.3% Others 3% 1% 0.2% 0.2% 0.0% 2%

152

Table 73: Other language preferred for local language content

Language ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 273 130 115 75 75 958 Hindi 13% 18% 19% 17% 27% 19% Tamil 14% 42% 14% 9% 7% 18% Malayalam 24% 11% 23% 26% 11% 17% Telugu 12% 12% 9% 33% 8% 14% Marathi 13% 5% 11% 2% 12% 10% Kannada 7% 5% 10% 5% 7% 8% Bengali 10% 3% 4% 0.8% 7% 6% Gujarati 3% 3% 6% 0.0% 4% 3% Oriya 0.3% 0.6% 0.5% 0.6% 4% 1% Konkani 1% 0.0% 0.0% 0.0% 6% 1% Urdu 0.4% 1% 0.0% 2% 0.0% 0.7% Punjabi 1% 0.0% 0.4% 2% 0.9% 0.5% Bhojpuri 0.6% 0.0% 0.0% 0.0% 0.5% 0.2% Bodo 0.0% 0.0% 0.0% 0.0% 1% 0.2% Assamese 0.3% 0.0% 0.0% 0.6% 0.0% 0.1% Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Kanauji 0.0% 0.0% 0.0% 0.0% 0.5% 0.1% Maithili 0.0% 0.0% 0.4% 0.9% 0.0% 0.1% Manipuri 0.0% 0.0% 0.6% 0.0% 0.0% 0.1% Sanskrit 0.0% 0.0% 0.6% 0.0% 0.0% 0.1% Tulu 0.0% 0.0% 0.0% 0.0% 1% 0.1% Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Bundeli 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Marwari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 2% 1% 2% 3% 4% 2%

153

Table 74: Preferred website for checking local language content

Website ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 273 130 115 75 75 958 Google 9% 4% 17% 54% 8% 14% Yahoo 7% 3% 37% 0.2% 7% 10% Eeandu 7% 11% 7% 7% 2% 8% Malayalamanorama 10% 5% 11% 8% 7% 7% Thinamalar 4% 10% 8% 0.1% 0.8% 5% Webduniya 6% 7% 0.3% 1% 0.6% 4% Keralakaumudi 11% 0.0% 0.0% 10% 0.1% 4% Marathiworld 5% 2% 1% 0.2% 4% 3% Webulagam 1% 4% 4% 6% 0.6% 3% Jagran 1% 8% 1% 0.2% 3% 3% Rediff 2% 1% 0.8% 0.4% 10% 3% Tamilcinema 3% 3% 0.3% 0.0% 0.3% 2% Esakal 1% 2% 3% 3% 3% 2% Dainikjagran 1% 2% 0.4% 4% 2% 2% Matrubhumi 5% 0.0% 0.0% 0.0% 0.0% 2% Kannadaaudio 3% 2% 0.2% 0.0% 0.3% 1% Anandabazaar 0.6% 0.4% 0.0% 0.2% 1% 1% Gujratsamachar 1% 1% 0.0% 0.0% 3% 1% Deepika 1% 3% 0.1% 0.0% 0.1% 1% Banglalive 2% 0.3% 2% 0.0% 0.6% 0.9% Sakal 1% 1% 0.8% 0.0% 4% 0.9% Vaartha 3% 0.3% 0.0% 0.0% 0.3% 0.8% Kumudam 2% 2% 0.0% 0.0% 0.0% 0.7% bbchindi 0.5% 0.1% 0.0% 0.0% 0.4% 0.7% Dailythanthi 0.1% 3% 0.0% 1% 1% 0.7% Epatra 0.5% 0.0% 1% 0.0% 5% 0.7% Dinakaran 0.1% 0.3% 0.0% 0.3% 0.0% 0.6% Thatskannada 0.3% 0.3% 0.0% 0.0% 3% 0.6% Bhaskar 0.8% 1% 0.2% 0.1% 0.4% 0.5% Maharashtratimes 0.2% 0.3% 0.0% 0.0% 1% 0.3% Amarujala 0.2% 0.1% 0.0% 0.0% 0.4% 0.1% Others 11% 24% 6% 4% 32% 19%

154

Table 75: Most preferred TV channel

TV Channel ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,972 941 830 540 540 6,920 Star Plus 12% 6% 13% 7% 15% 12% Discovery 10% 5% 9% 8% 7% 7% NDTV 5% 6% 4% 3% 4% 5% HBO 7% 7% 2% 6% 2% 5% Sun TV 2% 6% 6% 5% 5% 5% Aajtak 4% 3% 3% 4% 9% 4% Ten Sports 4% 5% 3% 2% 1% 4% ESPN 6% 5% 4% 0.3% 1% 4% Sony 4% 3% 4% 3% 2% 4% M TV 3% 2% 5% 8% 2% 4% Star Movies 3% 2% 3% 2% 5% 3% Star One 3% 3% 2% 2% 4% 3% Zee TV 2% 0.9% 2% 4% 4% 2% CNBC 3% 2% 2% 1% 3% 2% CNN IBN 2% 3% 1% 2% 4% 2% National Geographic 1% 5% 2% 2% 1% 2% DD 1 0.5% 3% 2% 1% 2% 1% Asianet 1% 0.5% 2% 4% 1% 1% TV 9 1% 2% 0.7% 1% 2% 1% E TV 0.3% 0.6% 1% 0.6% 3% 1% Star World 1% 0.9% 2% 0.8% 1% 1% Cartoon Network 0.8% 2% 1% 2% 0.2% 1% Gemini 0.2% 0.7% 2% 1% 0.9% 1% Star Sports 1% 2% 2% 0.1% 1% 1% Sab TV 1% 0.8% 0.8% 2% 1% 1% Pogo 0.7% 0.8% 2% 0.9% 1% 1% AXN 1% 0.7% 0.7% 0.5% 0.5% 0.9% Travel & Living 0.7% 2% 1% 1% 0.0% 0.9% Zoom 2% 2% 0.2% 1% 0.1% 0.9% BBC 1% 0.5% 0.9% 1% 0.4% 0.9% Vijaya TV 0.5% 2% 1% 0.1% 0.1% 0.9% Star News 0.6% 1% 0.7% 0.5% 2% 0.8% Zee Cinema 0.4% 0.4% 0.7% 1% 0.2% 0.7% Sun Music 0.3% 0.2% 0.6% 1% 0.8% 0.6% F TV 0.2% 0.5% 0.6% 0.4% 0.3% 0.6% History Channel 0.7% 0.1% 0.8% 0.5% 0.7% 0.6% Set Max 0.7% 0.6% 0.2% 2% 0.7% 0.6% Animal Planet 0.4% 0.5% 1% 0.2% 0.4% 0.5% Disney Channel 0.5% 0.0% 1% 0.6% 0.1% 0.5% NDTV Profit 0.3% 2% 0.1% 0.0% 0.2% 0.5% Any Sports Channel 0.7% 0.7% 0.2% 0.0% 0.6% 0.5% Kairali TV 1% 0.2% 0.0% 2% 0.2% 0.5% Maa TV 1% 0.2% 0.1% 0.1% 0.0% 0.5% Surya TV 1% 0.2% 0.0% 0.0% 0.2% 0.4%

155

Any News Channel 0.2% 0.7% 0.2% 0.1% 0.6% 0.4% Etv Kannada 0.1% 0.5% 2% 0.0% 0.4% 0.4% India TV 0.5% 0.1% 0.3% 0.2% 0.4% 0.4% Zee News 0.2% 0.2% 0.8% 0.2% 0.6% 0.4% Dd News 0.1% 0.7% 0.8% 0.0% 0.0% 0.4% V Channel 0.3% 0.3% 0.4% 0.5% 0.0% 0.4% NDTV24*7 0.2% 0.4% 0.0% 0.5% 1% 0.4% Any Music Channel 0.2% 0.1% 0.0% 1% 0.8% 0.3% Sahara One 0.1% 1% 0.4% 0.0% 0.0% 0.3% SS Music 0.1% 0.3% 0.0% 2% 0.0% 0.3% Vh1 0.5% 0.0% 0.2% 1% 0.0% 0.3% Udaya TV 0.3% 0.1% 0.1% 0.0% 0.9% 0.3% Zee Music 1% 0.1% 0.0% 0.2% 0.1% 0.3% Times Now 0.3% 0.8% 0.1% 0.1% 0.1% 0.3% ETC 0.0% 0.4% 0.0% 2% 0.3% 0.3% Headlines Today 0.1% 0.2% 0.4% 0.0% 0.8% 0.3% Ibnlive 0.6% 0.4% 0.1% 0.0% 0.1% 0.3% Zee Marathi 0.2% 0.3% 0.3% 0.2% 0.3% 0.2% Aawaz 0.4% 0.0% 0.2% 0.4% 0.0% 0.2% Star Gold 0.2% 0.3% 0.0% 0.3% 0.2% 0.2% MH1 0.3% 0.1% 0.2% 0.0% 0.1% 0.2% Jetix 0.2% 0.8% 0.0% 0.0% 0.0% 0.2% Animax 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% Etv Bangla 0.1% 0.3% 0.0% 0.0% 0.0% 0.1% Etv Marathi 0.2% 0.0% 0.3% 0.2% 0.2% 0.1% God 0.1% 0.1% 0.0% 0.0% 0.1% 0.1% Teja TV 0.0% 0.0% 0.0% 0.2% 0.4% 0.1% Zee Business 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Zee Café 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Star Utsav 0.0% 0.0% 0.3% 0.3% 0.0% 0.1% Hungama TV 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Hall Mark 0.0% 0.0% 0.0% 0.5% 0.0% 0.1% Kiran TV 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Astha 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Raj TV 0.0% 0.0% 0.0% 1% 0.0% 0.1% Alfa Marathi 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% Any Movie Channel 0.0% 0.0% 0.0% 0.5% 0.1% 0.0% B4U 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Jaya TV 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Star Anand 0.0% 0.1% 0.1% 0.0% 0.1% 0.0% India Vision 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Local 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% K TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sanskar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

156

All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Set Pix 0.0% 0.0% 0.1% 0.4% 0.0% 0.0% Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 1% 0.8% 0.6% 2% 2% 1%

157

Table 76: Most preferred newspaper

Newspaper ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,969 940 829 539 539 6,910 The Times of India 37% 29% 33% 35% 36% 34% The Hindu 19% 31% 17% 18% 14% 20% The Hindustan Times 6% 4% 7% 7% 6% 6% Deccan Chronicle 3% 2% 4% 10% 1% 4% Eenadu 3% 2% 2% 3% 4% 3% Indian Express 2% 2% 5% 1% 4% 3% The Telegraph 3% 2% 2% 2% 2% 2% Dainik Bhaskar 2% 2% 2% 2% 3% 2% The Economic Times 2% 3% 2% 3% 3% 2% Dainik Jagran 2% 2% 2% 1% 2% 2% Malyalam Manorama 2% 0.9% 2% 4% 0.8% 2% The Tribune 1% 0.4% 2% 2% 2% 2% Deccan Herald 1% 3% 2% 0.8% 2% 1% Vijay Karnataka 0.1% 2% 3% 0.1% 1% 1% Gujrat Samachar 2% 0.7% 1% 1% 0.6% 1% Mid Day 2% 0.6% 1% 2% 1% 1% DNA 0.9% 0.6% 3% 0.3% 2% 1% Dinamalar 0.4% 3% 1% 0.0% 0.1% 1% Mumbai Mirror 0.9% 0.4% 0.6% 0.8% 1% 0.8% Anand Bazar Patrika 1% 0.7% 0.1% 0.4% 0.5% 0.8% Daily Thanthi 0.2% 1% 2% 0.5% 0.8% 0.7% Lokmat 0.4% 0.5% 1% 0.5% 2% 0.7% Sakal 0.7% 0.2% 0.7% 0.4% 0.3% 0.5% Amar Ujala 0.0% 0.8% 0.7% 0.4% 0.5% 0.5% Mathrubhumi 0.5% 0.1% 0.9% 0.0% 0.7% 0.4% Divya Bhaskar 0.8% 0.4% 0.2% 0.0% 0.5% 0.4% Rajasthan Patrika 0.6% 0.5% 0.3% 0.0% 0.3% 0.4% Dinakaran 0.3% 0.8% 0.4% 0.2% 0.6% 0.4% Loksatta 0.3% 0.0% 0.4% 0.3% 0.6% 0.4% Nav Hindi Times 0.1% 0.7% 0.3% 0.4% 0.1% 0.4% Sandesh 0.2% 0.3% 0.0% 0.0% 0.6% 0.3% Business Line 0.2% 0.1% 0.0% 0.0% 2% 0.3% Punjab Kesari 0.0% 0.1% 0.0% 0.3% 0.7% 0.3% Kerala Kaumudi 1% 0.0% 0.0% 0.0% 0.0% 0.3% Nav Bharat Times 0.4% 0.2% 0.1% 0.1% 0.4% 0.2% Prajavani 0.3% 0.1% 0.1% 0.0% 0.3% 0.2% Hitvada 0.4% 0.0% 0.0% 0.6% 0.2% 0.2% Maharashtra Times 0.2% 0.4% 0.1% 0.1% 0.3% 0.2% The Statesman 0.3% 0.3% 0.1% 0.3% 0.0% 0.2% Nai Dunia 0.4% 0.0% 0.0% 0.0% 0.2% 0.2% Business Standard 0.1% 0.6% 0.0% 0.0% 0.1% 0.2% Gulf News 0.0% 0.0% 0.0% 2% 0.0% 0.2% Samaj 0.1% 0.0% 0.0% 0.1% 0.1% 0.2% Vartha 0.0% 0.1% 0.0% 0.1% 0.1% 0.2%

158

Vijaya Times 0.3% 0.1% 0.0% 0.0% 0.3% 0.1% Andhra Jyoti 0.0% 0.0% 0.4% 0.0% 0.9% 0.1% Dharitri 0.0% 0.0% 0.0% 0.0% 0.8% 0.1% Dinamani 0.1% 0.2% 0.1% 0.0% 0.1% 0.1% Prabhat Khabar 0.2% 0.0% 0.2% 0.0% 0.1% 0.1% Sambad 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Udayavani 0.1% 0.0% 0.0% 0.0% 0.6% 0.1% Bangalore Times 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Janshakti 0.0% 0.0% 0.1% 0.0% 0.2% 0.1% Mumbai Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Saamna 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% Kannada praba 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Pratidin (Local) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Employment News 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Financial Express 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Pudhari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Vartaman 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Inquilab 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% Greater Kashmir 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Sambad 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Mint 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Others 0.3% 2% 1% 0.8% 0.9% 0.8%

159

Table 77: Most preferred magazine

Magazine ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,714 818 722 469 469 6,013 India Today 22% 27% 23% 20% 32% 25% Reader's Digest 5% 5% 8% 6% 9% 6% The Week 5% 7% 6% 5% 6% 6% Sports Star 9% 6% 3% 3% 4% 6% Outlook 4% 4% 2% 2% 4% 4% Digit 5% 2% 2% 2% 3% 3% Femina 2% 2% 4% 4% 3% 3% Film Fare 3% 2% 3% 2% 2% 3% Business World 4% 4% 0.9% 1% 3% 3% Chip 3% 3% 2% 2% 0.5% 2% Autocar India 3% 0.3% 2% 5% 0.2% 2% Business Today 2% 4% 0.3% 2% 2% 2% Star Dust 2% 2% 2% 3% 2% 2% Swathi 0.6% 1% 0.6% 0.9% 2% 1% Women's Era 0.9% 0.4% 1% 1% 2% 1% Ananda Vikatan 2% 2% 2% 0.2% 1% 1% Electronics For You 1% 1% 0.3% 1% 0.4% 1% Wisdom 0.0% 0.1% 0.9% 2% 0.4% 1% Kumudham 0.3% 4% 1% 0.2% 0.7% 1% Competition Success Review 0.6% 0.6% 2% 1% 0.9% 0.9% Computers Today 0.6% 0.4% 2% 1% 0.0% 0.9% Business & Economy 0.2% 2% 1% 0.2% 0.7% 0.8% India Times 0.8% 0.7% 0.8% 0.7% 1% 0.7% Business India 0.2% 0.1% 0.7% 3% 1% 0.7% Cricket Samrat 1% 1% 0.4% 0.1% 0.0% 0.7% PC Quest 0.2% 2% 1% 0.7% 0.5% 0.7% Science Reporter 0.2% 0.0% 3% 0.4% 0.1% 0.7% Time 0.7% 0.4% 0.4% 5% 0.2% 0.7% Vanita 0.1% 0.2% 2% 2% 0.6% 0.6% Grihshobha 0.3% 0.3% 0.7% 0.0% 0.5% 0.6% Cosmopolitan 0.4% 0.5% 0.9% 0.4% 0.3% 0.6% Chitralekha 1% 0.2% 0.4% 2% 0.5% 0.6% Fortune India 0.8% 0.3% 0.4% 0.5% 1% 0.6% Overdrive 0.9% 0.6% 0.4% 0.6% 0.2% 0.6% Health 0.6% 0.3% 2% 0.6% 0.1% 0.6% National Geographic 0.4% 0.1% 0.4% 0.5% 0.6% 0.5% Today 0.2% 1% 2% 0.2% 0.4% 0.5% Dalal Street 0.5% 0.0% 0.1% 0.0% 0.6% 0.4% Gladrags 0.8% 0.1% 0.0% 0.5% 0.1% 0.4% Meri Saheli 0.0% 0.1% 0.3% 0.4% 0.9% 0.3% Outlook Money 0.3% 0.4% 0.2% 0.5% 0.3% 0.3% Brunch 0.6% 0.3% 0.2% 0.2% 0.3% 0.3% Business Week 0.0% 0.5% 0.0% 2% 0.2% 0.3% Playboy 0.4% 0.0% 0.0% 0.0% 0.1% 0.3%

160

Safari 0.3% 0.2% 0.2% 0.5% 0.2% 0.3% Sudha 0.3% 2% 0.0% 0.0% 0.2% 0.3% PC World 0.1% 0.5% 0.3% 0.0% 0.1% 0.3% Cineblitz 0.3% 0.3% 0.8% 0.0% 0.0% 0.3% Debonair 0.5% 0.1% 0.0% 0.1% 0.1% 0.3% Maxim 0.4% 0.2% 0.0% 0.0% 0.2% 0.3% Graphiti 0.5% 0.0% 0.2% 0.0% 0.1% 0.3% Inside Outside 0.3% 0.0% 0.0% 0.7% 0.6% 0.2% Sananda 0.3% 0.0% 0.4% 0.0% 0.4% 0.2% Desh 0.2% 0.1% 0.1% 0.1% 0.2% 0.2% Junior Vikatan 0.0% 0.7% 0.2% 0.5% 0.1% 0.2% Manorama 0.2% 0.0% 0.0% 0.4% 0.4% 0.2% Sarita 0.1% 0.0% 0.9% 0.0% 0.3% 0.2% The Economist 0.2% 0.5% 0.0% 0.5% 0.0% 0.2% Champak 0.3% 0.0% 0.4% 0.0% 0.0% 0.2% Bikes 0.4% 0.3% 0.1% 0.0% 0.0% 0.2% Good House Keeping 0.1% 0.0% 0.0% 0.4% 0.3% 0.1% Abhiyan 0.2% 0.0% 0.2% 0.0% 0.0% 0.1% Aha Zindagi 0.2% 0.0% 0.1% 0.2% 0.6% 0.1% Anandamela 0.1% 0.0% 0.3% 1% 0.0% 0.1% Aval Vikatan 0.0% 0.0% 0.0% 0.0% 0.5% 0.1% Capital Market 0.2% 0.0% 0.2% 0.4% 0.1% 0.1% Chronicle 0.0% 0.0% 0.0% 0.1% 0.0% 0.1% Data Quest 0.1% 0.3% 0.0% 0.1% 0.2% 0.1% Linux For You 0.1% 0.1% 0.0% 0.6% 0.0% 0.1% Taranga 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Auto India 0.1% 0.0% 0.1% 0.0% 0.1% 0.1% Buzz 0.1% 0.0% 0.0% 0.1% 0.4% 0.1% Deccan Chronicle 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Frontline 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Lokprabha 0.0% 0.0% 0.3% 0.0% 0.0% 0.1% Saras Salil 0.0% 0.0% 0.5% 0.0% 0.0% 0.1% Savvy 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Society 0.0% 0.0% 0.0% 0.3% 0.0% 0.1% Living Digital 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Saptahik Bartaman 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Money life 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Animation Reporter 0.0% 0.5% 0.0% 0.6% 0.1% 0.1% Andra Jyoti 0.0% 0.0% 0.5% 0.0% 0.0% 0.1% Automobiles 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Business Standard 0.0% 0.3% 0.0% 0.0% 0.0% 0.1% Anandalok 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% Developer IQ 0.0% 0.0% 0.0% 0.0% 0.8% 0.1% Auto World 0.0% 0.0% 0.3% 0.5% 0.0% 0.1% Better Photography 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Elle 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Saptahik Sakal 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Top Gear 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

161

Nirogadhaam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Chandamama 0.1% 0.0% 0.0% 0.0% 0.2% 0.0% Business Times 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kadambini 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mathrubhumi 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Saheli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 7% 5% 10% 10% 5% 7%

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Table 78: Most preferred radio channel

Radio Channel ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,362 650 573 373 373 4,779 Radio Mirchi 38% 40% 26% 34% 39% 37% Red FM 13% 9% 11% 13% 17% 12% AIR 9% 12% 15% 11% 10% 11% Radio City 13% 8% 11% 7% 10% 11% Suryan FM 7% 9% 11% 11% 4% 7% Big FM 6% 8% 5% 3% 7% 6% AIR FM GOLD 3% 5% 8% 6% 5% 5% AIR FM RAINBOW 2% 3% 5% 5% 3% 3% Fever FM 3% 3% 3% 3% 0.9% 3% World Space 3% 0.8% 2% 1% 1% 2% BBC 0.2% 0.5% 2% 3% 2% 0.9% Go FM 1% 0.6% 0.4% 2% 0.8% 0.9% Power FM 1% 1% 0.4% 1% 0.2% 0.9% Amar FM 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 2% 0.2% 1% 1% 1% 1%

Table 79: Response to online marketing stimulus

Response ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 1,760 840 741 482 482 6,175 Clicked a banner ad 53% 52% 55% 45% 49% 51% Participated in an online contest 48% 52% 44% 41% 45% 46% Clicked a sponsored search ad 38% 50% 45% 34% 39% 40% Bid/Bought in an Online auction 25% 23% 27% 23% 28% 26% Bought in a special promotion / deal 24% 22% 23% 24% 27% 24% Clicked a product/service e-mailer 15% 16% 19% 17% 18% 16% None of the above 21% 23% 24% 27% 24% 24%

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Table 80: Top of mind recall for brands

TOM Brand ESPN Cricinfo Yahoo Google Rediff ASU Sample Base 2,126 1,015 895 582 582 7,460 Sony 9% 10% 6% 6% 7% 8% Nokia 8% 9% 9% 5% 5% 8% Tata 4% 4% 6% 3% 7% 5% LG 4% 5% 7% 4% 4% 4% Nike 5% 2% 3% 3% 2% 3% Reliance 3% 3% 4% 2% 4% 3% HLL 3% 3% 2% 0.7% 4% 3% Colgate 2% 4% 2% 2% 3% 3% Pepsi 3% 2% 0.9% 2% 3% 2% Adidas 2% 2% 1% 7% 0.7% 2% Samsung 2% 3% 3% 0.7% 2% 2% Microsoft 3% 2% 2% 1% 1% 2% Reebok 2% 2% 1% 1% 0.7% 2% Philips 1% 1% 2% 1% 2% 2% Maruti 2% 0.7% 2% 1% 3% 1% Hero Honda 1% 1% 2% 0.5% 3% 1% Coca Cola 1% 1% 2% 0.6% 2% 1% Google 1% 1% 0.7% 1% 2% 1% HP 2% 1% 0.5% 1% 1% 1% Bajaj 0.9% 1% 2% 2% 0.6% 1% IBM 0.7% 1% 0.2% 5% 0.9% 1% Airtel 1% 2% 0.4% 1% 0.8% 1% Intel 2% 1% 0.9% 2% 0.8% 1% Godrej 0.5% 0.3% 2% 1% 2% 1% Levis 1% 2% 0.6% 0.9% 0.9% 1% Honda 1% 0.4% 1% 0.6% 1% 1% Raymonds 1% 1% 0.6% 0.9% 0.8% 0.9% Sony Ericsson 0.7% 3% 0.6% 0.4% 0.1% 0.9% Onida 0.5% 2% 0.9% 1% 1% 0.8% Wipro 0.7% 0.7% 0.0% 1% 0.4% 0.6% Compaq 1% 0.3% 0.7% 0.0% 0.4% 0.6% Peter England 0.3% 1% 0.4% 2% 0.3% 0.6% Amul 0.3% 0.5% 0.6% 0.5% 0.7% 0.5% Lakme 0.3% 0.3% 2% 0.8% 0.3% 0.5% Videocon 0.6% 0.3% 0.2% 0.0% 0.5% 0.5% Cadbury 0.4% 0.4% 0.7% 0.4% 0.5% 0.5% HCL 0.3% 0.2% 0.7% 1% 0.7% 0.5% Lee 0.5% 0.8% 0.8% 0.5% 0.1% 0.5% Mercedes 0.5% 0.3% 0.4% 0.8% 0.6% 0.5% Motorola 0.4% 0.4% 0.3% 0.0% 0.2% 0.5% Apple 0.4% 1% 0.9% 0.8% 0.4% 0.5% BPL 0.3% 0.1% 0.4% 0.2% 2% 0.4% Britannia 0.1% 0.2% 0.6% 0.1% 1% 0.4% Nestle 0.5% 0.0% 0.5% 0.8% 1% 0.4%

164

Surf 0.4% 0.1% 0.5% 0.6% 0.3% 0.4% Titan 0.8% 0.5% 0.2% 0.5% 0.0% 0.4% Whirlpool 0.0% 0.1% 0.3% 0.0% 0.6% 0.4% Dell 0.4% 0.1% 0.4% 0.2% 0.2% 0.4% Kingfisher 0.5% 0.5% 0.1% 0.1% 0.7% 0.4% Hutch 0.2% 0.6% 0.1% 0.1% 0.6% 0.4% BSNL 0.2% 0.2% 0.2% 0.2% 0.9% 0.3% Dabur 0.2% 0.7% 0.2% 0.1% 0.3% 0.3% ICICI 0.4% 0.2% 0.3% 0.0% 0.2% 0.3% Garnier 0.3% 0.1% 0.4% 0.8% 0.2% 0.3% Hyundai 0.4% 0.6% 0.2% 0.3% 0.4% 0.3% ITC 0.2% 0.2% 0.6% 0.1% 0.5% 0.3% Johnson & Johnson 0.3% 0.3% 0.4% 0.1% 0.1% 0.3% Toyota 0.3% 0.4% 0.1% 0.9% 0.2% 0.3% Yamaha 0.5% 0.1% 0.3% 1% 0.2% 0.3% Provogue 0.5% 0.1% 0.0% 0.6% 0.3% 0.3% Bata 0.1% 0.3% 0.6% 0.1% 0.1% 0.2% Parle 0.1% 0.2% 0.4% 0.0% 0.3% 0.2% Amway 0.1% 0.0% 0.1% 0.1% 0.3% 0.2% Lenovo 0.3% 0.1% 0.3% 0.0% 0.1% 0.2% Pantaloon 0.1% 0.4% 0.3% 0.0% 0.2% 0.2% Ponds 0.2% 0.1% 0.6% 0.0% 0.1% 0.2% BMW 0.3% 0.0% 0.0% 0.6% 0.0% 0.2% Canon 0.2% 0.9% 0.1% 0.0% 0.2% 0.2% Close Up 0.1% 0.4% 0.1% 0.3% 0.0% 0.2% Horlicks 0.2% 0.3% 0.1% 0.2% 0.1% 0.2% Infosys 0.2% 0.1% 0.0% 0.2% 0.2% 0.2% John Players 0.1% 0.2% 0.1% 0.0% 0.0% 0.2% Lifebuoy 0.1% 0.1% 0.4% 0.6% 0.2% 0.2% Lux 0.1% 0.0% 0.2% 0.5% 0.3% 0.2% Pepe 0.1% 0.1% 0.6% 0.5% 0.0% 0.2% Pepsodent 0.2% 0.0% 0.2% 0.2% 0.2% 0.2% Spykar 0.3% 0.1% 0.1% 0.3% 0.2% 0.2% Thums Up 0.2% 0.1% 0.0% 0.0% 0.1% 0.2% Woodland 0.1% 0.0% 0.2% 0.2% 0.2% 0.2% Allen Solly 0.1% 0.1% 0.1% 0.2% 0.2% 0.2% Dettol 0.1% 1% 0.1% 0.1% 0.1% 0.2% Ford 0.3% 0.0% 0.2% 0.3% 0.2% 0.2% Hamam 0.3% 0.0% 0.1% 0.1% 0.9% 0.2% Louis Phillip 0.6% 0.0% 0.0% 0.1% 0.0% 0.2% Ray Ban 0.3% 0.1% 0.3% 0.0% 0.3% 0.2% Revlon 0.4% 0.0% 0.0% 0.9% 0.1% 0.2% Times of India 0.2% 0.2% 0.2% 0.0% 0.2% 0.2% Brooke Bond 0.0% 0.0% 0.1% 2% 0.0% 0.1% Denim 0.1% 0.0% 0.3% 0.0% 0.0% 0.1% ISI 0.1% 0.0% 0.0% 0.4% 0.0% 0.1% Killer 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% L`Oreal 0.0% 0.4% 0.1% 0.2% 0.1% 0.1%

165

Suzuki 0.1% 0.1% 0.1% 0.4% 0.1% 0.1% TVS 0.3% 0.1% 0.0% 0.0% 0.2% 0.1% Wills 0.0% 0.2% 0.1% 0.5% 0.3% 0.1% Arrow 0.0% 0.3% 0.0% 0.0% 0.2% 0.1% Fair & Lovely 0.1% 0.0% 0.3% 0.1% 0.2% 0.1% Ferrari 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% Fevicol 0.1% 0.0% 0.3% 0.0% 0.3% 0.1% Gillette 0.3% 0.0% 0.1% 0.0% 0.1% 0.1% Gold Flake 0.1% 0.1% 0.0% 0.2% 0.1% 0.1% Honda City 0.1% 0.0% 0.1% 0.0% 0.0% 0.1% IFB 0.1% 0.0% 0.0% 0.3% 0.0% 0.1% Kodak 0.0% 0.2% 0.0% 0.6% 0.0% 0.1% Koutons 0.1% 0.2% 0.0% 0.1% 0.3% 0.1% LIC 0.0% 0.0% 0.3% 0.0% 0.1% 0.1% Maggi 0.1% 0.0% 0.0% 0.2% 0.1% 0.1% Mcdonald 0.2% 0.1% 0.1% 0.0% 0.0% 0.1% MRF 0.0% 0.2% 0.0% 0.6% 0.1% 0.1% Nescafe 0.1% 0.1% 0.2% 0.1% 0.3% 0.1% Nirma 0.0% 0.2% 0.1% 0.0% 0.1% 0.1% P & G 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% Panasonic 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% Park Avenue 0.2% 0.0% 0.0% 0.0% 0.1% 0.1% Parker 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% Rediff 0.0% 0.0% 0.0% 0.0% 0.4% 0.1% Rin 0.0% 0.1% 0.0% 0.1% 0.3% 0.1% Santro 0.3% 0.2% 0.0% 0.0% 0.0% 0.1% Sify 0.2% 0.0% 0.0% 0.0% 0.1% 0.1% Skoda 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% VIP 0.1% 0.0% 0.2% 0.3% 0.1% 0.1% Yahoo 0.0% 0.1% 0.0% 0.2% 0.0% 0.1% Axe 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% Ranbaxy 0.0% 0.0% 0.2% 0.1% 0.3% 0.1% Sahara 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% Sansui 0.1% 0.0% 0.1% 0.0% 0.1% 0.1% Chevrolet 0.0% 0.3% 0.0% 0.2% 0.0% 0.1% SBI 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% Siemens 0.0% 0.0% 0.0% 0.0% 0.3% 0.1% Voltas 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% Gucci 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% Rolex 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% Taj 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% Tata Indicom 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Tata Tea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Van Huesen 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% Versace 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Zodiac 0.1% 0.0% 0.0% 0.0% 0.1% 0.0%

166

Acer 0.0% 0.1% 0.0% 0.2% 0.0% 0.0% Idea 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% Lays 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% TCS 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% Armani 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% Citi Bank 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% HDFC 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% Mark & Spencer 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% NIIT 0.0% 0.0% 0.0% 0.5% 0.0% 0.0% Pears 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Red Label 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% Scorpio 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Tanishq 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Tata Indica 0.0% 0.0% 0.1% 0.0% 0.2% 0.0% Tata Motors 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% VSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% Glaxo 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% HSBC 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% MTNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Others 11% 8% 12% 14% 11% 12%

167

Appendix

168

Table 81: City type classification by market size

REGIONS North South East West Delhi Bangalore Kolkata Ahmadabad Metros Chennai Mumbai Coimbatore Pune Hyderabad Surat

Faridabad Kochi Asansol Bhopal Jaipur Madurai Thane

Kanpur Indore 1 Urban Uptowns Lucknow Nagpur Ludhiana Vadodara Patna

Amritsar Thiruvanathapuram Guwahati Aurangabad Chandigarh Tiruchirapalli Goa Emerging Dhanbad Vijayavada Jabalpur Towns Ghaziabad Visakhapatanam Nashik Rajkot Agra Mangalore Bhubaneswar Solapur Allahabad Mysore Cuttack Others from CITY TYPE BY MARKET SIZE Dehradun Secunderabad Raipur West India Gurgaon Others from South Others from Jodhpur East India India Meerut Others Noida

Ranchi

Varanasi Others from North India

1 Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

169

Table 82: Socio economic classification (SEC) grid

Chief Wage Earner's Highest Education School School Secondary Grad./ Grad./ Not Illiterate (Up to 4 (5-9 / High PG PG Grad. yrs) yrs) School (Gen.) (Prof.)

Unskilled worker E E E D D D D Skilled worker E E D C C B B Petty traders E D D C C B B Shop owners D D C B B A A Businessmen/ industrialists – with D C B B A A A no employee

Businessmen/ industrialists – with C B B B A A A 1 to 9 employee Occupation 2 Businessmen/ industrialists – with B B A A A A A 10+ employee

Self-employed D D D B B A A professionals

Clerical/ salesmen D D D C B B B Chief Wage Earner's Supervisor level D D C C B B A

Officers/ C C C B B A A executives (junior)

Officers/ executives B B B B A A A (middle/ senior)

2 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

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Index: Charts Chart 1: Overlap between online sports, games and music users ...... 13 Chart 2: Age profile of online sports users ...... 15 Chart 3: Regional distribution of online sports users ...... 16 Chart 4: Field of occupation online sports users come from ...... 17 Chart 5: Years of net usage experience among online sports users .... 17 Chart 6: Place of accessing the internet by online sports users ...... 18 Chart 7: Response to online marketing stimuli ...... 20 Chart 8: Online buying among online sports users ...... 21 Chart 9: Gender breakup ...... 31 Chart 10: Age group distribution ...... 32 Chart 11: City class - by population size...... 33 Chart 12: City class - by market size ...... 34 Chart 13: Region-wise break-ups...... 36 Chart 14: Socio economic classification...... 38 Chart 15: Highest educational qualification...... 39 Chart 16: Occupational break up...... 40 Chart 17: Function / field of occupation ...... 41 Chart 18: Head of the household...... 42 Chart 19: Monthly family income ...... 43 Chart 20: Most expensive vehicle owned by the household...... 44 Chart 21: Ownership of credit cards (individually)...... 45 Chart 22: Current loan liabilities...... 47 Chart 23: Years of experience in using internet ...... 48 Chart 24: Place of accessing internet ...... 49 Chart 25: Type of internet connection at home ...... 50 Chart 26: Type of internet connection at office...... 51 Chart 27: Service provider subscribed to at home ...... 52 Chart 28: Service provider subscribed to at office...... 53 Chart 29: Frequency of accessing internet from home ...... 54 Chart 30: Frequency of accessing internet from office...... 55 Chart 31: Time of the day accessing internet from home ...... 56 Chart 32: Time of the day accessing internet from office ...... 57 Chart 33: Duration of PC usage from home...... 58 Chart 34: Duration of internet usage from home...... 59 Chart 35: Duration of PC usage from office ...... 60 Chart 36: Duration of internet usage from office ...... 61 Chart 37: Time spent by internet users on watching TV ...... 62 Chart 38: Time spent by internet users on reading newspaper ...... 63 Chart 39: Time spent by internet users on listening to radio ...... 64 Chart 40: Professional activities ...... 67 Chart 41: Personal activities...... 68 Chart 42: Downloading activities...... 69 Chart 43: E-commerce related activities ...... 70 Chart 44: Online shopping...... 71 Chart 45: Blogging activities ...... 72 Chart 46: Member of an online community...... 73 Chart 47: Problems faced while surfing the internet ...... 77 Chart 48: Multiple user shares of email websites ...... 79 Chart 49: Number of email accounts and average per capita email ids 80 Chart 50: Response to online marketing stimulus ...... 108

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Index: Change from

Previous Year Graphs Chart 1: Gender breakup ...... 31 Chart 2: Age group distribution ...... 32 Chart 3: City class - by market size...... 34 Chart 4: Region-wise break-ups ...... 36 Chart 5: Socio economic classification ...... 38 Chart 6: Highest educational qualification ...... 39 Chart 7: Occupational break up ...... 40 Chart 8: Head of the household ...... 42 Chart 9: Monthly family income...... 43 Chart 10: Most expensive vehicle owned by the household...... 44 Chart 11: Ownership of credit cards (individually)...... 45 Chart 12: Years of experience in using internet ...... 48 Chart 13: Place of accessing internet ...... 49 Chart 14: Type of internet connection at home ...... 50 Chart 15: Type of internet connection at office...... 51 Chart 16: Service provider subscribed to at home ...... 52 Chart 17: Service provider subscribed to at office...... 53 Chart 18: Frequency of accessing internet from home ...... 54 Chart 19: Frequency of accessing internet from office...... 55 Chart 20: Time of the day accessing internet from home ...... 56 Chart 21: Time of the day accessing internet from office ...... 57 Chart 22: Duration of PC usage from home...... 58 Chart 23: Duration of internet usage from home...... 59 Chart 24: Duration of PC usage from office ...... 60 Chart 25: Duration of internet usage from office ...... 61 Chart 26: Time spent by internet users on watching TV ...... 62 Chart 27: Time spent by internet users on reading newspaper ...... 63 Chart 28: Time spent by internet users on listening to radio ...... 64 Chart 29: Professional activities ...... 67 Chart 30: Personal activities...... 68 Chart 31: Downloading activities...... 69 Chart 32: E-commerce related activities ...... 70 Chart 33: Online shopping...... 71 Chart 34: Multiple user shares of email websites ...... 79 Chart 35: Number of email accounts and average per capita email ids 80 Chart 36: Response to online marketing stimulus ...... 108

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Index: Tables Table 1: Detailed sample base distribution of the land survey ...... 6 Table 2: Popular online activities among all net users (Top 10) ...... 12 Table 3: Relative popularity of online entertainment activities ...... 12 Table 4: Other online entertainment activities usage by online sports users ...... 13 Table 5: Preferred websites for checking sports online ...... 14 Table 6: Online activities undertaken ‘relatively’ more by online sports users ...... 19 Table 7: Top 10 most popular online activities among online sports users ...... 20 Table 8: Comparative evaluation of the Top 5 sports content websites on selected attributes ...... 22 Table 9: Popularity of various internet activities ...... 29 Table 10: Preferred website for sports ...... 30 Table 11: Top 10 cities ...... 35 Table 12: Preferred language of reading ...... 37 Table 13: Household asset ownership ...... 46 Table 14: Popularity of various internet activities ...... 65 Table 15: Membership by type of online community ...... 74 Table 16: Most used local language websites (other than English) ..... 75 Table 17: Online activities desired in other languages ...... 76 Table 18: Preferred websites - emailing...... 78 Table 19: Top of mind unaided recall - all websites...... 81 Table 20: Most used website - all websites...... 82 Table 21: Info search (English) ...... 83 Table 22: Info search (local language) ...... 84 Table 23: Job search ...... 85 Table 24: Booking travel tickets ...... 86 Table 25: Online shopping (other than travel tickets)...... 87 Table 26: Online news ...... 88 Table 27: Financial news & info (rates, quotes, etc.) ...... 89 Table 28: Online share trading ...... 90 Table 29: Real estate info...... 91 Table 30: Matrimonial search...... 92 Table 31: Dating/friendship search...... 93 Table 32: Social networking/communities ...... 94 Table 33: Online gaming...... 95 Table 34: Download mobile content...... 96 Table 35: Preferred instant messaging applications ...... 97 Table 36: Download music ...... 98 Table 37: Cinema content...... 99 Table 38: Most used local language websites (other than English) .... 100 Table 39: Preferred blog sites ...... 101 Table 40: Preferred astrology website ...... 102 Table 41: Preferred online learning / education website...... 103 Table 42: Favorite TV channels ...... 104 Table 43: Favorite newspapers ...... 105 Table 44: Favorite magazines ...... 106 Table 45: Favorite radio channels ...... 107 Table 46: TOM recall for brands...... 109

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Index: Segment wise

Detailed Tables _Toc172105794 Table 1: Gender breakup...... 111 Table 2: Age group distribution ...... 111 Table 3: City class - by population size ...... 112 Table 4: City class - by market size ...... 112 Table 5: City wise distribution ...... 113 Table 6: Region-wise break-ups ...... 114 Table 7: Preferred language of reading...... 115 Table 8: Socio economic classification...... 116 Table 9: Highest educational qualification ...... 116 Table 10: Occupational break up ...... 116 Table 11: Function / field of occupation ...... 117 Table 12: Head of the household ...... 117 Table 13: Monthly family income ...... 117 Table 14: Most expensive vehicle owned by the household ...... 118 Table 15: Ownership of credit cards (individually)...... 118 Table 16: Household asset ownership ...... 119 Table 17: Current loan liabilities...... 119 Table 18: Years of experience in using internet...... 120 Table 19: Place of accessing internet ...... 120 Table 20: Type of internet connection at home...... 120 Table 21: Type of internet connection at office ...... 121 Table 22: Service provider subscribed to at home ...... 121 Table 23: Service provider subscribed to at office...... 122 Table 24: Frequency of accessing internet from home...... 122 Table 25: Frequency of accessing internet from office ...... 122 Table 26: Time of the day accessing internet from home ...... 123 Table 27: Time of the day accessing internet from office ...... 123 Table 28: Duration of internet usage from home...... 123 Table 29: Duration of internet usage from office ...... 124 Table 30: Duration of internet usage during weekdays...... 124 Table 31: Duration of internet usage during weekends ...... 124 Table 32: Duration of PC usage from home ...... 125 Table 33: Duration of PC usage from office ...... 125 Table 34: Time spent by internet users on watching TV ...... 125 Table 35: Time spent by internet users on reading newspaper ...... 126 Table 36: Time spent by internet users on listening to radio ...... 126 Table 37: Professional activities ...... 126 Table 38: Personal activities...... 127 Table 39: Downloading activities ...... 127 Table 40: E-commerce related activities ...... 128 Table 41: Online shopping...... 128 Table 42: Blogging activities...... 128 Table 43: Member of an online community ...... 129 Table 44: Membership by type of online community ...... 129 Table 45: Usage of other language websites ...... 130 Table 46: Online activities desired in other languages ...... 130 Table 47: Problems faced while surfing the internet ...... 130 Table 48: Top of mind unaided recall - all websites...... 131 Table 49: Most used website - all websites...... 133 Table 50: Preferred website for emailing ...... 134 Table 51: Multiple user shares of email websites ...... 134 Table 52: No of email account ...... 135

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Table 53: Preferred website for job search ...... 135 Table 54: Preferred website for mobile content ...... 136 Table 55: Preferred website for travel products ...... 137 Table 56: Preferred website for matrimony...... 138 Table 57: Preferred website for financial news/info ...... 139 Table 58: Preferred website for cinema ...... 140 Table 59: Preferred website for online share/stock trading...... 141 Table 60: Preferred website for games ...... 142 Table 61: Preferred website for online shopping...... 143 Table 62: Preferred website for online news ...... 144 Table 63: Preferred website for friendship/dating ...... 145 Table 64: Preferred website for music...... 146 Table 65: Preferred info search engine - local language...... 147 Table 66: Preferred website for real estate...... 147 Table 67: Preferred info search engine - English ...... 148 Table 68: Preferred website for instant messaging ...... 148 Table 69: Preferred website for social networking/communities ..... 149 Table 70: Preferred website for astrology...... 150 Table 71: Preferred website for online learning/education ...... 151 Table 72: Preferred blog sites ...... 152 Table 73: Other language preferred for local language content...... 153 Table 74: Preferred website for checking local language content .... 154 Table 75: Most preferred TV channel...... 155 Table 76: Most preferred newspaper ...... 158 Table 77: Most preferred magazine...... 160 Table 78: Most preferred radio channel ...... 163 Table 79: Response to online marketing stimulus ...... 163 Table 80: Top of mind recall for brands ...... 164 Table 81: City type classification by market size ...... 169 Table 82: Socio economic classification (SEC) grid...... 170

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