Press Release HK SUN TV Network and Amagi Start a Partnership

Press Release HK SUN TV Network and Amagi start a partnership June 08, 2017, Bangalore: Sun TV Network Limited, one of the largest television broadcasters in the country with the reach of more than 95 million households in India is commencing its business association with Amagi Media Labs, a leader in targeted TV advertising and cloud-based TV broadcast infrastructure. Amagi Media Labs is expanding their offerings by adding new HD channels of SUN TV Network Ltd. to its bouquet of channels offering targeted advertising solutions; namely Sun TV HD, KTV HD, Sun Music HD, Gemini TV HD, Gemini Movies HD, Gemini Music HD Udaya TV HD & Surya TV HD, to help advertisers reach out to the niche Southern India audience. All HD channels from SUN TV network carry the same content as their SD counterpart. Using Amagi's technology, SUN TV network will monetize HD feed by separating HD feed from SD feed for which Amagi will have exclusive rights to sell. Sun TV (SD) is leading Tamil GEC channel garners over 1 billion impressions every week with close to 90% reach across TN. Sun TV HD has 40% viewership from Chennai, 17% from Bangalore and 43% from Rest of TN. KTV is a 24-hour Tamil movie television channel featuring Tamil films. KTV HD has 37% viewers from Chennai, 15% from Bangalore and 48% from rest of TN Sun Music is a 24-hour music channel that features popular Tamil film music. Sun Music HD has 32% viewers from Chennai, 2% from Bangalore and 66% from rest of TN Gemini TV is the leading Telugu television channel which is part of the Sun TV Network. The channel's programming includes big ticket fictions, films, film-based programs, and game shows. Gemini TV HD has 6% viewers from Hyderabad, 92% from rest of AP and 2% from Bangalore. Amagi offers geo-targeted advertising solutions in 23 channels across 26 markets in India. About Sun Group Sun Group, India's largest media conglomerate has power packed 33 Television Channels with the reach of more than 95 million households in India. Sun TV Network's channels can be viewed throughout the world including U.S.A, Canada, Europe, Middle East, Singapore, Malaysia, Sri Lanka, South Africa, Australia and New Zealand. It has 53 FM Radio Stations, two Daily Newspapers, five Magazines & IPL franchise About Amagi Media Labs Amagi is the India’s first targeted advertising solutions company and leading cloud-based managed broadcast services and solutions company. It provides targeted advertising solutions to 4,000+ brands in India, shaping the future of TV advertising. Amagi also enables TV networks to launch, operate, and monetize channels anywhere in the world and has deployments in over 30 countries. Amagi is headquartered in Bengaluru with offices in New York City, London, Hong Kong, New Delhi, and Mumbai. Amagi has been honored with the IBC Innovation Award for Content Delivery in 2015, for their work with AMC Networks International (Sundance Channel Global). Additionally, for their ad-tech solution to NDTV 24×7, has won the ASBU BroadcastPro Middle East Innovative Project Award. Amagi has also been recognized as the winner in the media and entertainment category by Deloitte Technology Fast 500 Asia Pacific. The brand has also been recognized among India’s top 50 Brands in the country by Industry veterans and advertising and broadcasting fraternity in India. Media Contacts P Anusha, Amagi Media Labs Mob: +91-9619631606 Email: [email protected] Raymond Rozario, H+K Strategies Mob: +91 9038255747 Email: [email protected] .

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