H.U.M.A.N. Catalog Vending Items
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Q3 14 Choice Plus Approved Products Choice Plus Snack Requirements
Q3 14 Choice Plus Approved Products Choice Plus Snack Requirements (per package): ≤ 250 calories, ≤ 10 g fat*, ≤ 3 g saturated fat, 0 g trans fat, ≤ 230 mg of sodium, ≤ 20 g of sugar** (*Nuts and seeds are exempt from the total fat criteria due to their fiber, vitamin E and better fat content. These items must still meet the criteria for sodium and calories. **unsweetened dried fruit exempt) PLEASE NOTE: Snack products that meet ALL Choice Plus requirements above are approved for usage. Manufacturer Product (* Items qualify for 2bU program) Distributor(s) Size (oz) Size (g) Cal Cal Fat % Fat Fat (g) Sat. Fat (g) % Sat Fat Chol. (mg) Sod. (mg) Carb (g) Prot. (g) Trans fat Sugars (g) Dietary Fiber (g) 20/20 LifeStyles Protein Bar Cocoa Almond Vistar 1.00 27 110 50 8.00% 5 1 5 0 60 11 8 0 6 2 Cherry/Banana Vistar/Direct 0.64 18 55 3 1.00% 1 0 0% 0 0 12 1 0 6 2 Bare Fruit Mango/ Pineapple Vistar/Direct 0.64 18 34 2 1.00% 1 0 0% 0 7 8 1 0 8 1 Mini Chocolate Chunk Cookies* UNFI 9.50 26 130 50 9.00% 6 1.5 8% 0 70 17 2 0 9 1 SNACKWELL'S MINI Creme Sandwich Cookies Vistar 1.00 48 210 50 8.00% 5 1.5 8% 0 170 38 2 0 17 0 Back To Nature SNACKWELL'S COOKIE CAKES DEVIL'S FOOD FAT FREE Vistar 1.00 28 85 3 0.00% 0.0 0.0 0% 0 49 21 1 0 12 0 Honey Graham Stick Cookies* UNFI 8.00 31 130 25 5.00% 3 0 0% 0 170 25 30 0 9 1 Balance Bar Peanut Butter Vistar 1.00 50 200 60 11.00% 7 3 15 0 170 21 15 0 17 <1 Barbara's Bakery Snackimals Animal Cookies Chocolate Chip Vistar 1.00 30 120 35 6.00% 4 0 0 0 80 19 1 0 8 0 Biscomerica Basil's Low Fat Animal Snackers Vistar -
Health, Nutrition & Fitness Report
Market Analysis Spring 2012 Health, Nutrition & Fitness Report Growth Opportunities Presented by the Current Focus on Healthier Living Kurt Roth Christopher Harned W. Andrew Martin Joseph Pellegrini Director Managing Director Managing Director Managing Director [email protected] [email protected] [email protected] [email protected] +1.312.609.4689 +1.414.765.3908 +1.704.553.6615 +1.704.553.6612 Christopher Sciortino Peter Kies Vinay Ghai Anthony Siu Managing Director Managing Director Managing Director Managing Director [email protected] Co-Head of Equity Capital Markets European Investment Banking Head of Asia Investment Banking +1.312.609.4923 [email protected] [email protected] [email protected] +1.414.765.7262 +44.207.667.8225 +86.21.6182.0980 Please refer to Appendix – Disclaimers and Other Disclosures on page 34. Table of Contents Page Investment Thesis.............................................................................................. 1 Growth Trends in Health, Nutrition & Fitness ..................................................... 2 Factors Driving the Trend Toward Healthier Living .......................................... 17 Selected Health, Nutrition & Fitness Companies ............................................... 24 Comparable Company Analysis ......................................................................... 28 Health, Nutrition & Fitness Deal Activity .......................................................... 31 Baird’s Health, Nutrition & Fitness Transaction Experience ............................. -
Cadenza Document
VGM Club Report Date: Jul 2019 Contracted Manufacturer Report Mfr Name Has Rebate Has Pricing 3M Y Y Abbott Nutrition Y N ACH Food Companies Y N Advance Food Products LLC AFP Y Y AdvancePierre Y Y Agro Farma Inc Y Y Ajinomoto Windsor Inc (formerly Windsor Frozen Foods) Y N Allied Buying Corporation (ABC) Y N All Round Foods Bakery Products Y N Alpha Baking/National Baking Y N American Licorice Co Y N American Metalcraft Y N American Roland Food Corp Y N Amplify Snack Brands Y N Amy's Kitchen Inc Y N Anchor Packaging Y Y Antonio Mozzarella Factory Y N Appetizers And Inc Y Y Apple & Eve Y Y Argo Tea Y Y Arizona Tea - Hornell Brewing Company Y Y Armanino Foods Y Y Armour-Eckrich Meats LLC DBA Carando Y N Armour Eckrich - Smithfield Y Y Ateeco/Mrs T's Pierogies Y Y Atlantic Mills Co Y Y Awake Chocolate Y N Azar Nut Company Y N Bagcraft Packaging LLC Y N Bake N Joy Inc Y N Bakery De France Y Y Ballard Brands Y Y BarFresh Corporation Inc Y Y Barilla America Inc Y Y Basic American Food Co Y Y Bay Valley Foods LLC Y N Belgioioso Cheese Inc Y N Bel Kaukauna Cheese Co Y Y Berks Packing Co Inc Y N Berry Plastics Diet Kits Y N Berry Plastics Liners Y Y Beverage Air Y N Page 1 Of 9 VGM Club Report Date: Jul 2019 Contracted Manufacturer Report Mfr Name Has Rebate Has Pricing Beyond Meat Y Y B&G Foods Inc Y Y Big City Reds /American Foods Y N Big Red Inc Y Y BioSelect N Y Biscomerica Corp. -
Snack, Cereal and Nutrition Bars in the United States
International Markets Bureau MARKET ANALYSIS REPORT | SEPTEMBER 2013 Snack, Cereal and Nutrition Bars in the United States Source: Mintel GNPD. Source: Mintel GNPD. Snack, Cereal and Nutrition Bars in the United States EXECUTIVE SUMMARY INSIDE THIS ISSUE Total health and wellness food and beverage sales in the Executive Summary 2 United States are on the rebound, growing by 2% from 2011 to 2012 (and 6% from 2010 to 2012), despite the economic Market Snapshot 3 slowdown that the U.S. experienced these past 5 years. It now appears that with a recovering economy, Americans are again Snack Bars Market Sizes 4 receptive to buying health foods. However, future growth may be hampered by the frugality that American consumers have Health and Wellness Snack 5 adopted, meaning that consumers may be more price-sensitive Bars Market in shopping for healthy options. Organic Snack Bars 6 U.S. packaged food as a whole is recovering from the economic downturn; U.S. organic packaged food sales are also Energy and Nutrition Bars 7 recovering. Organic products are sub-category of the health and wellness sector. Organic products carry a higher price Consumer Trends 8 than their conventional counterparts, so it is not surprising that sales were affected by the economic slowdown. Before the Claims Analysis 11 recession of 2008, organic packaged food value sales enjoyed double-digit growth before plunging. Now organic packaged Market Shares by Brand 12 food value sales are recovering again; they increased by 2.1% and Company between 2011 and 2012, to reach US$12.2 billion. Distribution Channels 13 Snack, cereal and nutrition bars continued their growth in 2012, with an ever-expanding array of flavours and healthy varieties. -
Table of Contents Table of Contents
Table of Contents FUNCTIONAL MEDICINE AND LIFESTYLE INTRODUCTION 2 What is Functional Medicine 3 Appointment Timeline 7 GENERAL NUTRITION GUIDELINES 8 Your Nutrition Plan 10 What Is Gluten? 11 Paleo Diet 14 One Week Paleo Meal Plan 3 8 Autoimmune Paleo Diet 39 One Week Autoimmune Meal Plan 4 1 The Autoimmune Paleo Diet-Quick Start to Reintroducing Foods 42 What Does a Food Reaction Look Like 44 A Healthy Modified Mediterranean Diet 5 0 Water Hydration 5 8 Protein Intake 59 Why Eat Organic Food? 60 Cruciferous Vegetables 62 Eat The Colors Of The Rainbow 63 Dietary Fats 66 Understanding Glycemic Index and Glycemic Load 69 Health Benefit Of Nuts 71 Facts On Refined Sugars 72 Fermented Foods 74 Lectins 75 Reading Labels 78 Genetically Modified Foods and Ingredients 81 Inflammation 92 General Tips For Eating Out 93 Recommended Brands 94 Honest Food Guide 95 Gluten Free Low Glycemic Meal Plan 96 DIGESTION 97 Digestion Overview 99 What Is Leaky Gut 101 The Six “R’s” Remove, Replace, Reinoculate, Repair, Rebalance, Retest 102 Top 5 Tips For Eating With Awareness 103 Probiotics 104 Stool Testing 106 Herxheimer reaction 107 DETOXIFICATION GUIDE 109 General Suggestions For Decreasing Toxicity And Harmful Chemical Exposures 111 Home And Personal Care Product Recommendations 113 How To Make Non Toxic Household Cleaning Agents 114 HORMONES The Adrenal Glands and Adrenal Exhaustion-An Overview 118 Recovering From Adrenal Exhaustion 122 Reduce Stress By Taking Control 124 Simple Breathing Exercises For Stress Management 126 Your Sleep And Suggestions For Better -
C&U C-Store Best Practice Pogs
C&U C-Store Best Practice POGs 4ft Nutrition Page: 1 of 3 | 1.25.2016 Shelf Schematic Report Planogram #2 Name: 4ft Nutrition h: 4 ft 6.00 in w: 4 ft d: 2 ft # of segments: 1 Shelf Name: 1 w: 48.00 in Merch Height: 10.00 in d: 24.00 in Available Linear: 0.10 in Notch #: 44 Location ID UPC Name Size UOM Facings Height Width Depth 1 88462310037 BEAR NAKED ENERGY BAR CHOC PB 2.00OZ 1 2.40 in 5.15 in 0.75 in 2 88462310040 BEAR NAKED ENERGY BAR PNT BTR 2.00OZ 1 2.25 in 5.20 in 0.70 in 3 3800000011 SPECIAL K PROTEIN BAR STRAW 1.59OZ 1 1.90 in 6.45 in 1.00 in 4 3800000071 SPECIAL K PROTEIN BAR CRN WLNT 1.59OZ 1 1.95 in 6.65 in 0.80 in 5 3800000055 SPECIAL K PROTEIN BAR CHOC CRML 1.59OZ 1 2.10 in 6.75 in 0.70 in 6 3800000010 SPECIAL K PROTEIN BAR CHOC P-BTR 1.59OZ 1 1.90 in 6.55 in 0.80 in 7 3800000012 SPECIAL K PROTEIN BAR DBL CHOC 1.59OZ 1 2.10 in 6.40 in 6.70 in 8 3800000001 SPECIAL K PROTEIN BAR C-CHP 1.59OZ 1 1.85 in 6.25 in 0.90 in Shelf Name: 2 w: 48.00 in Merch Height: 10.00 in d: 24.00 in Available Linear: 2.42 in Notch #: 37 Location ID UPC Name Size UOM Facings Height Width Depth 9 3800012937 SPECIAL K CHEWY NUT BAR CHOC ALM 0.00 1 5.69 in 5.56 in 1.00 in 10 3800012934 SPECIAL K CHEWY NUT BAR CRAN ALM 0.00 1 5.69 in 5.56 in 1.00 in 11 1600050766 NATURE VALLEY PRTN BR P-BTR CHOC 1.42OZ 1 1.95 in 5.90 in 0.80 in 12 1600050887 NATURE VALLEY PRTN BR CARAMEL NT 1.42OZ 1 2.00 in 5.90 in 0.85 in 13 1600050618 NATURE VALLEY ENERGY CRAN ALM 1.77OZ 1 2.15 in 7.30 in 0.70 in 14 1600050617 NATURE VALLEY ENERGY CHR DRK CH 1.77OZ 1 2.15 in 7.20 in -
1 TOP PROTEIN and ENERGY BARS TESTED * = Author's Top Picks
TOP PROTEIN AND ENERGY BARS TESTED * = author’s top picks based upon the test criteria BRAND NAME BAR NAME WEIGHT GRAMS CALORIES GRAM WITHSTANDS DURABLE / WEBSITE OUNCES OF S OF HEAT WELL PLIABLE PROTEIN CARBS 22 DAYS Vegan Protein 2.6 20 290 24 YES YES- www.22daysnutrition.com Bar * GREAT QuestBar Protein Bar * 2.12 20 170 25 YES-GREAT YES www.questnutrition.com Rise Protein Bar * 2.1 17 260 22 YES YES www.risebar.com Odawalla Protein Bar * 2.0 14 210 30 YES YES www.odawalla.com Elisabeth Nogii High 1.93 17 230 24 OK OK www.nogii.com Hasselbeck’s Protein Bar PowerBar Protein Bar 2.12 20 210 25 NO NO www.powerbar.com Clif Bar Builder’s Protein 2.4 20 270 31 NO NO www.clifbar.com Bar Balance Bar Protein (Peanut 1.76 15 200 21 OK OK www.balance.com Butter) Zone Perfect 1.76 14 210 24 NO NO www.zoneperfect.com Zero Impact High Protein 3.5 30 400 35 NO NO www.vpxsports.com Mealbar Bear Valley MealPack 3.75 16 400 56 YES OK www.mealpack.com Concentrated Food Bar* Pro Bar Meal* 3 9 370 48 YES YES www.theprobar.com Clif Bar Energy Bar 2.4 11 250 41 YES YES www.clifbar.com PowerBar Harvest Energy 2.29 9 240 42 OK OK www.powerbar.com PowerBar Performance 2.2 9 240 44 YES-GREAT YES- www.powerbar.com Energy Bar * GREAT First Strike Nutritious 2.3 4 280 46 YES YES Sterling Foods (military MRE Energy Bar bar) Pure Organic Banana Coconut 2.0 6 200 25 OK OK www.thepurebar.com Picky Bars Energy Bar 1.6 7 200 28 OK NO www.pickbars.com Greens+ Energy Bar 2.0 8 260 32 OK OK www.greensplus.com/chia Bixby Bar Whippersnappe 1.5 3 220 19 OK NO www.bixbyco.com r Chocolate Bar Tanka Bar Buffalo Meat 1.0 7 70 7 YES YES www.tankbar.com Jerky WHERE TO GET IT • Recreational Equipment Incorporated (REI) www.rei.com – store or online / carries almost everything • Vitamin Shoppe www.vitaminshoppe.com – widespread store chain • Whole Foods www.wholefoodsmarket.com – premium and vegan / more healthy selections • PowerBar www.powerbar.com – can order online under products • Your local supermarket or pharmacy 1 . -
Your 2018 Good-To-Go Item List Available at Vistar *Updated July, 2018 Brand Category Item Description Item # Size Pack
YOUR 2018 GOOD-TO-GO ITEM LIST AVAILABLE AT VISTAR *UPDATED JULY, 2018 BRAND CATEGORY ITEM DESCRIPTION ITEM # SIZE PACK FieldTrp SNACKS Beef Jerky Original No3 FLD00500 2.2 oz 9 180Snaks BARS Bar Bluebrry Pomegrnte Crunch MRB00005 1.1 oz 6/12 180Snaks BARS Bar Cranberry Pomegrnt Crunch MRB00006 1.1 oz 6/12 180Snaks BARS Bar Bluebrry Pomegrnte Crunch MRB01003 1.1 oz 6/12 180Snaks BARS Bar Cranberry Pomegrnt Crunch MRB01005 1.1 oz 6/12 180Snaks BARS Bar Almond Cashew Pumpkin Seed MRB01007 1.1 oz 6/12 180Snaks BARS Bar Almond Cashew Pumpkin Seed MRB00009 1.1 oz 6/12 180Snaks SNACKS Blueberry Pomegrant Clisters MRB00089 2 oz 12 180Snaks SNACKS Bites Nutty Rice Blueberry MRB09510 1.25 oz 8 180Snaks SNACKS Bites Nutty Rice Cranberry MRB09511 1.25 oz 8 180Snaks SNACKS Bites Nutty Rice Mango MRB09512 1.25 oz 8 180Snaks SNACKS Clusters Almd Chw w/Pmpkn Seed MRB09513 1 oz 10 180Snaks SNACKS Clusters Blueberry Pomegranate MRB09514 1 oz 10 180Snaks SNACKS Clusters Cranberry Pomegrante MRB09515 1 oz 10 180Snaks SNACKS Clusters Blueberry Pomegrante MRB09517 2 oz 8 180Snaks SNACKS Clusters Cranberry Pomegrante MRB09518 2 oz 8 180Snaks SNACKS Clusters Almd Chw w/Pmpkn Seed MRB09520 1 oz 48 180Snaks SNACKS Clusters Blueberry Pomegranate MRB09521 1 oz 48 180Snaks SNACKS Cluster Cranberry Pomegrante MRB09522 1 oz 48 180Snaks SNACKS Cluster Almd Chw w/Pmpkn Seed MRB09523 2 oz 48 180Snaks SNACKS Clusters Blueberry Pomegrante MRB09524 2 oz 48 180Snaks SNACKS Clusters Cranberry Pomegrante MRB09525 2 oz 48 180Snaks SNACKS Bites Nutty Rice Blueberry MRB09526 .62 -
CFS Shoppers' Guide
TRUE FOOD SHOPPER ’S GUIDE \How to Avoid Genetically Engineered Foods PROTECTING OUR FOOD, OUR FARMS & OUR ENVIRONMENT Which supermarket foods are genetically engineered? This is probably the most urgent question the public has about these novel foods. Opinion polls show that up to 90 percent of the American public wants GE foods labeled. But despite this overwhelming demand, almost no foods on U.S. grocery shelves reveal their secret, genetically engineered ingredients. We’ve seen that our government, under pressure from the biotechnology industry, has not required the labeling of GE foods. And the biotech industry does not voluntarily iden - ti fy them, fearing, probably correctly, that the majority of Americans would avoid GE foods if given a choice. As a result, the U.S. public has been deprived of its right to choose whether to buy and consume these engineered foods. However, this is not the case with most of our major trading partners around the globe who have instituted mandatory labeling of all GE foods and ingredients. This Non-GE Shopping Guide is designed to help you reclaim your right to know about the foods you are buying, and help you find and avoid GE foods. For more information on GE foods and what you can do to help, visit our website and join our True Food Network! www.centerforfoodsafety.org This Guide was compiled based on company statements sent to CFS and consumers; statements posted on compa - ny websites; and companies and products enrolled in the Non-GMO Project's non-GMO verification program. As ingredients in products change frequently, always check the packages—even of foods you buy often—to be sure to avoid non-organic at-risk ingredients. -
Food Stamp Program Eligible Food Determinations 1
FOOD STAMP PROGRAM ELIGIBLE FOOD DETERMINATIONS 1 FEBRUARY 18, 2005 Date Product Eligible Ineligible 3/14/02 40-30-30 BALANCE, DRINK MIX, X (ALL FLAVORS) 8/29/94 ACCESS FAT CONVERSION ACTIVITY X BAR 5/17/78 ACIDOPHILUS CULTURE X 1/13/03 ADVANTEDGE CARB CONTROL X NUTRITION BAR 1/13/03 ADVANTEDGE CARB CONTROL X READY-TO-DRINK 1/13/03 ADVANTEDGE EXTREME OUTDOOR X ENERGY BAR 1/13/03 ADVANTEDGE NUTRITION BAR X 1/13/03 ADVANTEDGE QUICK SHAKE X 1/13/03 ADVANTEDGE READY-TO-DRINK X 1/13/03 ADVANTEDGE SOY PROTEIN X 1/13/03 ADVANTEDGE WHEY PROTEIN X 5/17/78 ALFALFA SEED X 12/11/92 ALITRAC X 2/16/84 ALL STAR PROTEIN POWDER X 9/20/84 ALLFOODTABS X 5/16/02 ALMOND BREEZE X 11/3/03 ALMOND BROWNIE BALANCE BARS X 1/14/00 ALOE BLOSSOM HERBAL TEA X 2/18/93 ALOE PLUS X DETERMINATION ON THIS PRODUCT WAS CHANGED FROM INELIGIBLE TO ELIGIBLE ON THE DATE NOTED. PRODUCT IS INELIGIBLE BECAUSE IT IS NOT SOLD THROUGH FIRMS WHICH QUALIFY FOR AUTHORIZATION TO ACCEPT FOOD STAMP BENEFITS. FOOD STAMP PROGRAM ELIGIBLE FOOD DETERMINATIONS 2 FEBRUARY 18, 2005 Date Product Eligible Ineligible 5/17/78 ALOE VERA GEL X 4/9/86 ALOE VERA JUICE X 4/13/84 ALTERNATIVE VINEYARDS, NON- X ALCOHOLIC BEVERAGES 7/18/91 AMAZING MICRO BARS X (ALL FLAVORS) 7/18/91 AMAZING MICRO CHILI X 7/18/91 AMAZING MICRO DRINKS X (ALL FLAVORS) 7/18/91 AMAZING MICRO MUESLI X 7/18/91 AMAZING MICRO PASTA, MARINARA X 7/18/91 AMAZING MICRO PASTA, TETRAZZINI X 7/18/91 AMAZING MICRO SOUPS X (ALL FLAVORS) 11/2/83 AMERICAN GOLD BEVERAGE MIXES X (ALL FLAVORS) 11/2/83 AMERICAN GOLD TOFU MIXES X 4/26/02 AMERICAN WHEY PROTEIN X 3/17/03 AMINO 1000 X 10/23/02 AMP ENERGY DRINK X 11/3/03 APPLE CRISP ZOE FLAX AND SOY X BARS 6/10/02 ARGINAID EXTRA X 9/18/98 ARM AND HAMMER DENTAL CARE X GUM DETERMINATION ON THIS PRODUCT WAS CHANGED FROM INELIGIBLE TO ELIGIBLE ON THE DATE NOTED. -
Resnick Distributors 800-828-3865 Snacks Product No Description U/M
Resnick Distributors Snacks 800-828-3865 Product No Description U/M Case Pack Retail Book Cat 14477 CEREAL CUPS APPLE JACKS 6 10 1.59 422 17674 CEREAL CUPS CHEERIOS 1.38Z! 6 10 1.39 422 17676 CEREAL CUPS CINNAMON TOAST ! 6 10 1.39 422 14487 CEREAL CUPS COCOA KRISP 2.3Z 6 10 1.59 422 14473 CEREAL CUPS CORN POPS 6 10 1.59 422 14481 CEREAL CUPS FROOT LOOPS 6 10 1.59 422 14471 CEREAL CUPS FROSTED FLAKES 6 10 1.59 422 17675 CEREAL CUPS HONEY NUT CHEERIO! 6 10 1.39 422 35700 CEREAL CUPS KRAVE CHOC 6 10 1.59 422 17678 CEREAL CUPS LUCKY CHARMS ! 6 10 1.39 422 25401 CEREAL CUPS OATMAL MORNHARV 3Z 8 1 1.99 422 25400 CEREAL CUPS OATMEAL CRNCH 2.3Z 8 1 2.69 422 25402 CEREAL CUPS OATMEAL ORCH 2.5Z 8 1 1.99 422 55002 CEREAL CUPS QUAK OAT BRNSGR 1 12 1.99 422 14475 CEREAL CUPS RAISIN BRAN 6 10 1.59 422 14479 CEREAL CUPS SPECIAL K 6 10 1.59 422 14489 RACK CEREAL CUPS 36CT 1 1 422 20968 7 DAY SOFT CROISSANT CHOCOLAT 6 4 1.29 426 20969 7 DAY SOFT CROISSANT VANILLA 6 4 1.29 426 22990 BALANCE BAR CHOCOLATE 50g ! 6 8 1.69 426 22991 BALANCE BAR COOKIE DOUGH 50g! 6 8 1.69 426 22992 BALANCE BAR GOLD CARML NUT 50g 6 8 1.69 426 22993 BALANCE BAR GOLD CHOC/PB 50g ! 6 8 1.69 426 22994 BALANCE BAR YOGURT HONY PNUT50 6 8 1.69 426 20408 BEAR NAKED CHOCCHIP PNUT BAR2z 8 6 1.79 426 20410 BEAR NAKED PEANUT BTR BAR 2oz 8 6 1.79 426 25346 BELVITA BLUEBERRY CRACKER 1.76 8 8 1.19 426 25323 BELVITA BREAKFAST CIN BRWN SGR 8 8 1.19 426 25348 BELVITA GOLDEN OAT CRACKER 1.7 8 8 1.19 426 25328 BELVITA SOFT BAKED BANANA 1.7Z 8 8 1.12 426 53000 BREAK-A-WAY CASHEW CHIA 1.41oz 12 6 -
Nancy Clark- Engineered Sports Foods: a Primer
NANCY CLARK- ENGINEERED SPORTS FOODS: A PRIMER Remember water, bananas and defizzed Coke—the original sports fuels? Maybe not. They’ve been buried by a multitude of engineered sports foods and fluids created by the $2+ billion sports fuel industry! Since the 1970’s, when Gatorade was introduced, this business has mushroomed and continues to expand. PowerBar’s debut in the 1980’s and GU’s debut in the 1990’s bolstered the commercial sports food scene. Since then, a multitude of companies have jumped on the bandwagon to create niche fuels that appeal to a variety of athletes. There’s a product for every dietary need—gluten-free, vegan, kosher, lactose-free, fructose-free …the list goes on. If you have ever felt confused by the plethora of commercial sports fuels from which to choose, you are not alone. Runners, cyclists and other athletes inevitably ask me “What’s the best energy bar? gel? sports drink?” I only wish I had the right answer! The best choice for one person may be lackluster for another. You simply need to experiment to determine which products are best for your body. In general, commercial sports foods tend to be more about convenience than necessity. They can make fueling easier, and offer more benefits than you’d get from just plain water. If you are on a budget, take note: A daily quart of sports drink @$1.59 adds up to more than $570 a year. An equal number of calories from diluted, defizzed Coke might cost only 40¢ a day,$150 a year.