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RICH COMMUNICATIONS SERVICES MARKET MNOs: By Service (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing) Infrastructure Service Providers: By Deployment (Cloud, On- Premise) GLOBAL FORECAST TO 2019

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RICH COMMUNICATIONS SERVICES MARKET – GLOBAL FORECAST TO 2019

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1 © MarketsandMarkets RICH COMMUNICATIONS SERVICES MARKET – GLOBAL FORECAST TO 2019

1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY

 To define, describe, and forecast the global Rich Communication Services (RCS) market on the basis of stakeholders (mobile network operators, infrastructure service providers), user types and regions

 To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, industry specific challenges, and burning issues)

 To strategically analyze micromarkets1 with respect to individual growth trends, future prospects, and contribution to the total market

 To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders

 To forecast the revenue of market segments with respect to four main regions (along with countries), namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America

 To strategically profile key players and comprehensively analyze their market shares and core competencies

 To track and analyze competitive developments, such as joint ventures, mergers and acquisitions, and new product developments in the RCS market

1.2 REPORT DESCRIPTION Today’s users look for enhanced communication services that can help them stay closer and share everyday experiences with friends and family. Rich Communication Services (RCS) is a platform that enables the delivery of communication experiences beyond voice and SMS. RCS uses an IP Multimedia Subsystem (IMS) infrastructure to deliver an incredible range of communication modes, such as chat, content sharing, Voice over Internet Protocol (VoIP), Internet Protocol (IP) video call, file transfer, social networking among various others. The successful implementation of RCS suite offers Mobile Network Operators (MNOs) a great opportunity to increase their revenues by providing these services to the end- users.

The overall RCS market in this report is defined as the summation of market values of MNOs providing RCS to their end-users and infrastructure service providers offering RCS suite/solutions/infrastructure to the MNOs.

North America, Latin America, and Europe have the high adoption rates of RCS in the telecom ecosystem, and regions, such as Asia-Pacific and Middle East and Africa offer a lot of opportunities for the vendors where majority of the countries are yet to have RCS.

In order to cope up with the reduced per user revenue growth because of the Over-The-Top (OTT) applications, RCS is one of the best solutions that mobile operators have. MNOs can retain their existing customers and increase their revenues or can at least preserve their existing revenues by introducing rich communications in their service offerings.

Customer retention, influence of social networks, global interoperability, and collaboration between carriers, and benefits from investment in IMS and LTE are some of the factors driving the RCS market. The

______1. Micromarkets are defined as the further segments and sub-segments of the global point-of-care diagnostics market included in the report. 2. Core competencies of the companies are captured in terms of their key developments, SWOT analysis, and key strategies adopted by them to sustain their position in the market.

2 © MarketsandMarkets RICH COMMUNICATIONS SERVICES MARKET – GLOBAL FORECAST TO 2019

market today is substantial with major acquisitions, such as Solaiemes, acquired by Comverse; Colibria AS, acquired by Metaswitch; and Movial Applications, acquired by Broadsoft. This is evident enough to portray that the market players have considerable interest to build market share in this space.

This report analyzes the global adoption trends, future growth potential, key drivers, restraints, opportunities, challenges, and best practices in the RCS market. The report also examines growth potential market sizes and revenue forecasts across different regions.

1.3 MARKETS COVERED This research report categorizes the RCS market into the following segments:

Global RCS Market

By Services

Services • Chat • One-to-One Chat • Group Chat • Content Sharing • In-Call Image Sharing Chat • In-Call Video IP Video Call • Voice over Internet Protocol One-to-One-Chat • IP Video Call Group Chat • File Transfer • Social Presence Sharing Content Sharing By User Type File Transfer In-Call Image Sharing • Enterprise User In-Call Video Sharing • Consumer By User Type

Voice over Internet Social Presence • Cloud Protocol Sharing • On Premise

*Notes: Geolocation exchange service has not been considered in the segmentation to calculate the market size.

Global RCS: Mobile Network Operator Market, By Service

 Chat

 One-to-one chat

 Group chat

3 © MarketsandMarkets RICH COMMUNICATIONS SERVICES MARKET – GLOBAL FORECAST TO 2019

 Content Sharing

 In-call image sharing

 In-call video sharing

 Voice over Internet Protocol

 IP Video Call

 File Transfer

 Social Presence Sharing

Global RCS: Mobile Network Operator Market, By User Type

 Enterprise User

 Consumer

Global RCS: Infrastructure Service Provider Market, By Deployment Model

 Cloud

 On-Premise

1.4 STAKEHOLDERS

 Mobile Network Operator (MNO)

 Infrastructure Service Provider

 Mobile Device Manufacturer

 Application Developer

 Independent Software Vendors

 Chipset Providers

 Enterprises

 Consumers

 Cloud Service Providers

1.5 MARKET SCOPE RCS is a platform based on IP Multimedia Subsystem (IMS) that allows the delivery of communication beyond traditional voice and messaging features.

 This market study covers various RCS offered by the MNOs and the revenues generated by infrastructure service providers providing infrastructure/RCS suite/solution to the mobile network providers.

 In the MNO market, various services have been considered, such as one-to-one chat, group chat, content sharing, VoIP, IP video call, file transfer, and social presence sharing.

4 © MarketsandMarkets RICH COMMUNICATIONS SERVICES MARKET – GLOBAL FORECAST TO 2019

2 EXECUTIVE SUMMARY

Rich Communication Services (RCS) is an IP Multimedia Subsystem (ISP)-based platform that enables the delivery of communication services beyond the traditional voice and SMS services. It provides the MNOs with an opportunity to increase their revenues or at least preserve their existing revenues by providing consumers with enhanced communication services, such as instant messaging, chat, live video, content sharing, file transfer, IP video call, and others across devices and on any network. Mobile operators also have the opportunity to grab new revenue streams through RCS-based applications, B2B services, advertisements, promotions, and others. Customer retention, influence of social networks, global interoperability, and collaboration between carriers and benefits from investment in IMS and LTE are some of the factors driving the RCS market.

This study is done to understand the RCS market structure and is intended to help both the MNOs and infrastructure service providers in this segment. The overall RCS market in this report is defined as the summation of market values of MNOs providing RCS to their end-users and infrastructure service providers offering RCS suite/solutions/infrastructure to the MNOs.

The MNOs market size in the RCS ecosystem has been defined as the sum of the fees from various RCS. This market size has been further segmented into user type as enterprise users and consumers. The infrastructure service provider’s market size in the RCS ecosystem has been defined by considering the revenues that vendors generate by providing RCS suite/solution/infrastructure to the MNOs. This market size has been further segmented into deployment model as cloud and on-premise. The overall RCS market size is also segmented on the basis of regions.

FIGURE 1 GLOBAL RICH COMMUNICATION SERVICES MARKET SIZE, BY STAKEHOLDER (2014 VS 2019)

2014 2019

XX XX

Source: Secondary Literature, Expert Interviews and MarketsandMarkets Analysis

FIGURE 2 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE (2014 VS 2019)

2014 2019

XX XX

Source: Secondary Literature, Expert Interviews and MarketsandMarkets Analysis

FIGURE 3 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014

.0%

.0% XX % .0% .0%

.0% XX % .0% XX % XX % .0% XX % .0% XX % .0% .0% .0% .0% 1 2 3 4 5 6 Rank in terms of market size

Source: Secondary Literature, Expert Interviews and MarketsandMarkets Analysis

FIGURE 4 GLOBAL RCS MARKET SIZE SHARE, 2014

2 Market Share = XX % CAGR = XX % 1 Market Share = XX % CAGR = XX% 3 5

Market Share = XX % 4 CAGR = XX%

North America Market Share = XX % CAGR = XX % Europe

Asia-Pacific Market Share = XX% Middle East & Africa CAGR = XX % Latin America

Note: Market Share in 2014 and CAGR (2014-2019)

Source: Investor Presentations, Secondary Literature, Expert Interviews and MarketsandMarkets Analysis

Europe accounted for the largest market share, i.e. XX% of the global RCS market in 2014, followed by North America. A lot of companies, such as Orange, Vodafone, Movistar, T-Mobile, and others have already launched RCS in Europe. Increased number of RCS users and interoperability between MNOs are some of the factors driving the RCS market in Europe.

Asia-Pacific is expected to grow at the highest rate in the next five years, with CAGR of XX %. Increased number of mobile users, launch of RCS by MNOs, and introduction of RCS-enabled devices are some of the factors that are driving the RCS market in Asia–Pacific.

The key MNOs involved in the RCS ecosystem are Orange (France, Spain), Vodafone (Germany, Italy, others), Movistar (Spain) Sprint (US), T-Mobile (US) among various others.

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