DOCSLIB.ORG

VIDART-DELGADO-THESIS.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
VIDART-DELGADO-THESIS.Pdf Abstract( ! The Pragmatics of Hope: Class, Elections and Political Management in Contemporary Colombia. by María L. Vidart-Delgado This dissertation examines the recent introduction of U.S.-style, image-based political management techniques into Colombian politics, a phenomenon facilitated by the comprehensive market and political reforms of the 1990s. The Colombian elites who favored these reforms hoped to dismantle the clientelistic networks of private interests that, in their view, perpetuated a corrupt, ineffective, and at times, collusive two-party system. They hoped that a multi-party system would provide Colombian voters with real political choice. However, despite these efforts, clientelism continues to thrive under the new regime. With party/faction loyalty no longer the dominant driver in elections, campaigns now hire political managers to guide voters’ choices based on individual candidates’ appeal. Ironically, these practices have created “electoral industries,” networks of voters organized around political figures as opposed to party platforms. These electoral industries have easily adapted to existing clientelistic networks, the very networks the reforms were meant to dismantle. Meanwhile, through the language of market segmentation, political elites have publicly moralized clientelism’s resilience, characterizing it as a persistent, anti-modern behavior that can be objectively correlated with lower class voters. Their portrait of clientelism stands in stark contrast to the liberal political subjectivity (grounded in individual choice) that they attribute to urban middle and upper classes.! According! to! these! ideas,! political! managers! mobilize! specific! technologies!meant!to!more!effectively!manage!each!kind!of!vote.!While!lower!class! voters! are! managed! through! face=to=face! networks! and! informal! channels! of! communication,! middle! and! upper! class! voters! are! reached! through! broadcast! media!and!web=based!social!media.!By!looking!at!the!institutional!platforms,!expert! knowledge,! political! technologies! and! normative! political! ideas! at! work! in! the! organization!of!these!environments!for!political!participation,!my!work!explores!the! features!of!liberalism!that!allow!clientelism!and!media=based!politics!to!coexist,!and! even!thrive,!under!a!single!system.!Specifically,!I!trace!the!emergence!of!a!form!of! “strategic!citizenship,”!to!borrow!Partha!Chatterjee’s!term,!that!I!argue!is!the!latest! guise!that!the!transactional!dimensions!of!liberalism!has!taken.!! ( ( ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Acknowledgements(( When receiving the Nobel Prize in 1954, Ernest Hemingway wrote in his acceptance speech: “Writing, at its best, is a lonely life.” The trope of the lonely writer is familiar to Anthropologists. We are storytellers, and sometimes we feel isolated when telling the stories of our remote trips to distant lands -- lands that take many forms, from physical space to systems of thought. But, this dissertation and my experience of writing it, rather than a lonely quest has been a collaborative effort. The different conversations I’ve had with mentors, informants, colleagues, family and friends have shaped the lens through which I understand Colombian politics and global liberalism. I’m deeply grateful for the immense generosity that I found at the Anthropology Department and at Rice University at large. I’m greatly indebted to my mentors, Dominic Boyer and James Faubion, whose patient and brilliant comments throughout made the process of writing this dissertation a truly formative, and very enjoyable, experience. I am also indebted to Chris Kelty and Mark Jones who offered valuable insight to make this project richer. I extend this feeling of gratitude to the faculty and staff members of the Anthropology Department whose commitment to mentorship and pedagogy make the Department a very special place. I cherish the comments and support that Andrea Ballestero, Jeff Fleisher, Nia Georges, Cymene Howe and Susan Macintosh offered at several points in my PhD education, as well as the informal conversations and laughs that we shared on many occasions. I deeply thank Carole Speranza whose memory I keep in a special place in my heart. I also want to thank the Humanities Research Center and the Lodieska Stockbridge Vaughn fellowship for the support they offered to complete this project. ! V! At Rice University I have cultivated wonderful friendships that have greatly enriched me as a person and also professionally. I’m deeply grateful to Lina Dib who is an ever-giving source of inspiration. I treasure in my heart the many surreal moments we’ve shared and the cosmological conversations we’ve had. I was lucky to be part of the same cohort with Nikki Carelock and Stacey Pereira whose friendship, sense of humor and thoughtful comments made my life as a PhD student immensely happy. I also thank Brian Clark, the token archaeologist in our cohort, for the funny conversations and the amazing support in these six and a half years of knowing each other. Dan White, Angela Rivas, Nahal Naficy, Laura Jones, Ala Alazzeh, Valerie Olson, Elise McCarthy, Michael Kriz, and Elitza Ranova provided generous advice and unrestricted friendship upon my arrival to Houston and throughout the PhD. I thank Cap Bendixsen, Timothy Chryssikos, Vibha Gokhale, Laura Resendez, Abidemi!Babatunde!Babalola,!Trevor!Durbin,!Jessica! Lockrem,!Elizabeth! Marks,! Becky! Gimbel,! Marcel! LaFlamme,! Ereich! Empey,! Than! Vlachos,! Ian! Lowrie,! Nessette! Falu,! Camille! Barnett,! Ethan! WilenskyGLanford,! and! Jing! Wang! for! carrying! along! that! tradition! of! camaraderie! and! friendship! among! students,!and!welcoming!me!so!warmly!after!my!fieldwork!year!away.!I also want to thank the Visual and Dramatics Art Department where more than a student job, I found a network of friends. Rachel Boyle, Charles Dove, and Tish Stringer made my hours back in the projection booth among my most cherished memories of grad school. ! Throughout the years, I’ve been lucky to experience Houston’s cosmopolitanism. This city has given me the opportunity to meet very good friends with very different outlooks on the world that have challenged my preconceptions and broadened the boundaries of my intellectual world. For their friendship and for very fun times together I ! VI! want to thank Mike Griffiths, Josh Kitching, Amelia Scholtz, Andrew Spiegelman, Steven Dicker, Pamela Bozzo, Natalia Pietrosemoli, Pedro Miguel Duarte, Liz León, Fermín Ibañez, Sol Canny, Alex Valle, José Castro, Maricruz Miranda, Víctor del Carpio Neira, Rachel Vlachos, Jessica Tsao, Susie Silbert, Jeff Toohig, Sagnuk Tarsilar, María Fernanda Páramo, Bret Baccus, Helen Currier, Sara Henderson, Emily Lee, Zackq Lockrem, Harbeer Sandhu, Ratheesh Radhakrishnan and TX/RX Labs. I also want to thank my friends at Social Agency Lab for showing me around the wonderful world of city planning and urban design. I could have not completed this project without the support and generosity of those friends who helped fieldwork happen. Special thanks to Camilo Rojas, Francisco Ortiz, Andrés Cubides, Antonio Morales, Miguel Silva, Donaldo Casado, Natalia Antequera, Laura Rico, Andrea Ardila, Danilo Arias, Danielle Lafaurie, Catalina Lobo- Guerrero, Austin Zeiderman, Paula Juana Durán, Felipe Gaitán-Amman, Pablo Cárdenas, Suzanne D’Anglejan and Camilo Molano. I’m also deeply indebted to my friends at MOE, whose courage and work ethic I admire and respect. Many thanks to Alejandra Barrios, Claudia López, Andrea Lopera, Carlos Santana, Adriana Peña, Sonia Triana, Felipe Jiménez, Camilo Mancera and Nicolás Montoya for patiently and joyfully sharing with me the ropes of their work. Last, the support of my family and their constant feedback throughout the process of writing this dissertation were crucial for its completion. Their patience and understanding provided a safe space for creativity and productivity. Maria Sanmartín, Luis Sanmartín, Martín Vidart and Daniela Vidart endured years of monothematic conversations. Rex Baker III, Cindi Baker and Catherine Baker offered unrestricted !VII! support and love. My partner in life, Rex Baker IV, provided moral support and brilliant comments that have enriched this dissertation greatly. Without the conversations sitting out in the back, this dissertation would have not been the same. Our dogs Hazel and Mosey kept me grounded and happy during the writing process. ! ! Table!of!Contents! INTRODUCTION) 2! CHAPTER)1)))DISSECTING)ELECTIONS) 23! CHAPTER)2)))LOCAL)UNIVERSALISMS) 43! CHAPTER)3)))THE)DIVISION)OF)ELECTORAL)LABOR)OR)THE)LOCATION)OF)POLITICS) 73! CHAPTER)4)))STRATEGIC)PUBLIC)WORLDS) 111! PART!1! 113! PART!2! 136! CHAPTER)5)))UNRELENTING)HOPE:)INVOKING)DEMOCRACY)IN)A)“FAILED”)STATE) 157) CONCLUSION) 185! BIBLIOGRAPHY) 191! 2 Introduction* The Colombian congressional and presidential elections in 2010 were the first elections in which web based social media were used for campaigning purposes. The introduction of these new technologies in electoral politics revived long-standing debates in Colombian public culture about the pragmatics and ideals of politics in a country marked by social exclusion and war. During these elections, the different spaces used for political campaigning embodied a widespread sense that class radically fractures Colombia. Political campaigners, political analysts and the broader public saw the use of the new social media spaces and other media as the natural environment of a middle and upper class urban vote, commonly known
Load more

Recommended publications
  • Routledge Handbook of Political Management
    This article was downloaded by: 10.3.98.104 On: 03 Oct 2021 Access details: subscription number Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: 5 Howick Place, London SW1P 1WG, UK Routledge Handbook of Political Management Dennis W. Johnson Political Consulting Worldwide Publication details https://www.routledgehandbooks.com/doi/10.4324/9780203892138.ch3 Fritz Plasser Published online on: 22 Aug 2008 How to cite :- Fritz Plasser. 22 Aug 2008, Political Consulting Worldwide from: Routledge Handbook of Political Management Routledge Accessed on: 03 Oct 2021 https://www.routledgehandbooks.com/doi/10.4324/9780203892138.ch3 PLEASE SCROLL DOWN FOR DOCUMENT Full terms and conditions of use: https://www.routledgehandbooks.com/legal-notices/terms This Document PDF may be used for research, teaching and private study purposes. Any substantial or systematic reproductions, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The publisher shall not be liable for an loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material. Downloaded By: 10.3.98.104 At: 02:49 03 Oct 2021; For: 9780203892138, chapter3, 10.4324/9780203892138.ch3 First published 2009 by Routledge 270 Madison Ave, New York, NY 10016 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2009 Taylor & Francis; individual chapters, the contributors This edition published in the Taylor & Francis e-Library, 2008.
    [Show full text]
  • Office of Career Services Political Consulting Firms
    OFFICE OF CAREER SERVICES POLITICAL CONSULTING FIRMS A.B. Data Ltd. A.B. Data provides services in areas including integrated fundraising, direct mail, digital fundraising, analytics and planning, list services, and production management. The firm has offices in Washington DC, Wisconsin, and New York. www.abdata.com California Strategies, LLC California Strategies is a full-service public strategy firm that focuses on helping clients navigate through California’s political, regulatory, legislative, and media environments on a state and local level. The firm is located in California. www.calstrat.com Campaign Solutions Campaign Solutions is a full-service online consulting firm specializing in fundraising, advertising, mobile, social media, and web development. The firm has offices in Virginia, New Jersey, and California. www.campaignsolutions.com The Campaign Workshop The Campaign Workshop is a full-service political consulting firm that specializes in direct mail, print, and online advertising for issue advocacy, candidate, and ballot initiative campaigns. The firm is located in Washington, DC. www.thecampaignworkshop.com The Eppstein Group The Eppstein Group specializes in advertising, public relations, opinion polling, and elections. The firm is located in Texas. www.eppsteingroup.com First Tuesday Strategies First Tuesday Strategies is a full-service political and grassroots consulting firm that specializes in areas such as campaign strategy, online and print media, direct mail, video and radio production, marketing, and advertising. The firm is located in South Carolina. www.firsttuesdaystrategies.com Global Strategy Group Global Strategy Group (GSG) is a public affairs and research firm specializing in research, strategic communications, digital strategy, grassroots and grasstops organizing, marketing and branding.
    [Show full text]
  • An Overview of My Internship with Congressman David Skaggs and How This Set a Course for My Career in Political Campaigning
    Erin Ainsworth Fish Summer 2016 Independent Study Course An overview of my internship with Congressman David Skaggs and how this set a course for my career in political campaigning. By my senior year at CU I had changed my major twice and had gone from dreaming of a career as a journalist and traveling the world working for National Geographic, to serving in the Peace Corp and teaching English in West Africa. I was all over the map as far as picking out a career for myself and couldn’t hone in on one area of interest. I excelled in foreign languages and history but there didn’t seem to be a job which I could envision in those areas and my father wasn’t too subtle about what he’d like me to pursue by sending me articles on beginning salaries for lawyers. He was a maritime lawyer and felt that the law was a perfect career. I had settled on a major in Political Science as I had always been interested in government and my mother was particularly active in local politics. She had a heavy influence on my knowledge of current affairs and our dinner conversations were about the war in Iran and the Ayatollah Khomeini, the Civil Rights movement which she was passionate about, or we’d discuss the Kennedy assassinations and what that meant to her generation. Politics and American Government felt familiar to me and it seemed like a natural progression to major in political science. However I knew I didn’t want to pursue a career in the law and yet nothing stood out as an “aha!” job for me and with that came a constant level of anxiety.
    [Show full text]
  • Campaign Finance: Life As a Political Consultant David Keene
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Brooklyn Law School: BrooklynWorks Journal of Law and Policy Volume 6 Issue 1 INAUGURAL DAVID G. TRAGER PUBLIC Article 4 POLICY SYMPOSIUM: Campaign Finance Reform: Will Anything Work? 1997 Campaign Finance: Life as a Political Consultant David Keene Follow this and additional works at: https://brooklynworks.brooklaw.edu/jlp Recommended Citation David Keene, Campaign Finance: Life as a Political Consultant, 6 J. L. & Pol'y (1997). Available at: https://brooklynworks.brooklaw.edu/jlp/vol6/iss1/4 This Article is brought to you for free and open access by the Law Journals at BrooklynWorks. It has been accepted for inclusion in Journal of Law and Policy by an authorized editor of BrooklynWorks. CAMPAIGN FINANCE: LIFE AS A POLITICAL CONSULTANT David Keene* Although being a political consultant is not nearly as exciting as Dick Morris' would have us believe, over the years it has proven very interesting. Therefore, when Joel Gora called and asked me to come here today, I agreed because we have both been involved in campaign reform policy discussions for many, many years. I do not wish to recount with you my perspectives "from the trenches," but instead, wish to discuss my personal biases. I was executive assistant to Senator Jim Buckley2 in the 1970s when we won an amendment allowing expedited review of the 1974 Campaign Finance Act and, subsequently, took the issue to the Supreme Court with the assistance of some of the people here. What I feel we accomplished at the Supreme Court was to force policymakers at that time, and even now, to realize that the First Amendment means something.
    [Show full text]
  • Political Consulting Firms
    Campaign Management: Political Consulting Firms (1) VIRGINIA: Political/Media Consultants for “Let’s Go Virginia” Campaign House Bill 2313 Bill Summary: Virginia delivered a five-year, $3.4 billion transportation investment bill that, among other changes, replaces the state’s gas tax with a sales tax on motor fuel. The legislature passed the bill in March, and Governor McDonnell (R) signed this overhaul of the transportation funding system into law in May. The new law scraps the gas tax, raises the sales tax, establishes a tax on wholesale gas and diesel, and charges registration fees for hybrid, electric and alternative-fuel vehicles. “Let’s Go Virginia” Campaign: The Virginia Transportation Construction Alliance (VTCA) hired Public Opinion Strategies and Frederick Polls for political consulting and polling services to support the 2013 transportation legislation in the legislature. VTCA used Charles Ryan Associates for the campaign advertising materials. Charles Ryan Associates: This communications firm focuses on brand communication strategy and worked on advertising materials for the Let’s Go Virginia campaign. Website: http://www.charlesryan.com Facebook: https://www.facebook.com/CharlesRyanAssociates Twitter: @CharlesRyan Public Opinion Strategies: A national political and public affairs research firm (Offices in VA & CO) Jim Hobart, Vice President at Public Opinion Strategies Website: http://pos.org/ E-mail Address: [email protected] Twitter: @POStqia Facebook: https://www.facebook.com/PublicOpinionStrategies Addresses: 214 North Fayette
    [Show full text]
  • WHY COMPETITION in the POLITICS INDUSTRY IS FAILING AMERICA a Strategy for Reinvigorating Our Democracy
    SEPTEMBER 2017 WHY COMPETITION IN THE POLITICS INDUSTRY IS FAILING AMERICA A strategy for reinvigorating our democracy Katherine M. Gehl and Michael E. Porter ABOUT THE AUTHORS Katherine M. Gehl, a business leader and former CEO with experience in government, began, in the last decade, to participate actively in politics—first in traditional partisan politics. As she deepened her understanding of how politics actually worked—and didn’t work—for the public interest, she realized that even the best candidates and elected officials were severely limited by a dysfunctional system, and that the political system was the single greatest challenge facing our country. She turned her focus to political system reform and innovation and has made this her mission. Michael E. Porter, an expert on competition and strategy in industries and nations, encountered politics in trying to advise governments and advocate sensible and proven reforms. As co-chair of the multiyear, non-partisan U.S. Competitiveness Project at Harvard Business School over the past five years, it became clear to him that the political system was actually the major constraint in America’s inability to restore economic prosperity and address many of the other problems our nation faces. Working with Katherine to understand the root causes of the failure of political competition, and what to do about it, has become an obsession. DISCLOSURE This work was funded by Harvard Business School, including the Institute for Strategy and Competitiveness and the Division of Research and Faculty Development. No external funding was received. Katherine and Michael are both involved in supporting the work they advocate in this report.
    [Show full text]
  • Econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible
    A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Stockklauser, Stephanie; Tomenendal, Matthias Working Paper The value of political consulting: A segmentation of services and evaluation tools Working Paper, No. 76 Provided in Cooperation with: IMB Institute of Management Berlin, Berlin School of Economics and Law Suggested Citation: Stockklauser, Stephanie; Tomenendal, Matthias (2013) : The value of political consulting: A segmentation of services and evaluation tools, Working Paper, No. 76, Hochschule für Wirtschaft und Recht Berlin, IMB Institute of Management Berlin, Berlin This Version is available at: http://hdl.handle.net/10419/88590 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. www.econstor.eu Hochschule für Wirtschaft und Recht Berlin Berlin School of Economics and Law IMB Institute of Management Berlin The Value of Political Consulting – A Segmentation of Services and Evaluation Tools Authors: Stephanie Stockklauser, Matthias Tomenendal Working Papers No.
    [Show full text]
  • Agency Problems in Political Campaigns: Media Buying and Consulting∗
    Agency Problems in Political Campaigns: Media Buying and Consulting∗ Gregory J. Martin† and Zachary Peskowitz‡ October 30, 2017 Abstract Advertising expenditures in congressional campaigns are made not directly by cam- paigns themselves but indirectly though intermediary firms. Using a new dataset of revenues and costs of these firms, we study the markups that these firms charge can- didates. We find that markups are higher for inexperienced candidates relative to experienced candidates, and PACs relative to candidates. We also find significant dif- ferences across the major parties: firms working for Republicans charge higher prices, exert less effort, and induce less responsiveness in their clients’ advertising expendi- tures to electoral circumstances than do their Democratic counterparts. We connect this observation to the distribution of ideology among individual consulting firm em- ployees, arguing that these higher rents incentivize consultants to work against their intrinsic ideological motivations. The internal organization of firms reflects an attempt to mitigate this conflict of interest; firms are composed of ideologically homogeneous employees, and are more likely to work for ideologically proximate clients. ∗We received valuable comments from seminar audiences at Caltech, Stanford GSB, Emory, the University of Houston Political Economy Conference, and MPSA. We thank Tom Clark for his advice and guidance on this project and Sean Cain and Brian Richter for helpful discussant comments. †Assistant Professor, Emory University, [email protected], 1555 Dickey Drive, Atlanta, GA, 30322. ‡Assistant Professor, Emory University, [email protected], 1555 Dickey Drive, Atlanta, GA, 30322. Introduction Despite recent increases in the use of online communications and in-person contact, television advertising remains the primary mode of communication between campaigns and voters.
    [Show full text]
  • Report of the Attorney General
    U.S. Department of Justice Washington, D.C. 20530 Report of the Attorney General to the Congress of the United States on the Administration of the Foreign Agents Registration Act of 1938, as amended, for the six months ending June 30, 2018 Report of the Attorney General to the Congress of the United States on the Administration of the Foreign Agents Registration Act of 1938, as amended, for the six months ending June 30, 2018 TABLE OF CONTENTS INTRODUCTION ................................................... 1-1 AFGHANISTAN......................................................1 ALBANIA..........................................................2 ALGERIA..........................................................3 ANGOLA...........................................................4 ANTIGUA & BARBUDA................................................5 ARMENIA..........................................................6 ARUBA............................................................7 AUSTRALIA........................................................8 AUSTRIA..........................................................11 AZERBAIJAN.......................................................12 BAHAMAS..........................................................14 BAHRAIN..........................................................16 BANGLADESH.......................................................18 BARBADOS.........................................................19 BELGIUM..........................................................20 BERMUDA..........................................................21
    [Show full text]
  • Whither America? a Strategy for Repairing America’S Political Culture
    Whither America? A Strategy for Repairing America’s Political Culture John Raidt Foreword by Ellen O. Tauscher Whither America? A Strategy for Repairing America’s Political Culture Atlantic Council Strategy Paper No. 13 © 2017 The Atlantic Council of the United States. All rights reserved. No part of this publi- cation may be reproduced or transmitted in any form or by any means without permission in writing from the Atlantic Council, except in the case of brief quotations in news articles, critical articles, or reviews. Please direct inquiries to: Atlantic Council 1030 15th Street, NW, 12th Floor Washington, DC 20005 ISBN: 978-1-61977-383-7 Cover art credit: Abraham Lincoln by George Peter Alexander Healy, 1869 This report is written and published in accordance with the Atlantic Council Policy on Intel- lectual Independence. The authors are solely responsible for its analysis and recommenda- tions. The Atlantic Council, its partners, and funders do not determine, nor do they necessari- ly endorse or advocate for, any of this report’s particular conclusions. November 2017 Atlantic Council Strategy Papers Editorial Board Executive Editors Mr. Frederick Kempe Dr. Alexander V. Mirtchev Editor-in-Chief Mr. Barry Pavel Managing Editor Dr. Mathew Burrows Table of Contents FOREWORD ....................................................................................................................i EXECUTIVE SUMMARY .............................................................................................2 WHITHER AMERICA? ...............................................................................................10
    [Show full text]
  • From Party to Publicity: the Rt Ansitional Role of Three Publicity Experts on the Road to Modern Campaigning Meagan H
    Louisiana State University LSU Digital Commons LSU Master's Theses Graduate School 3-22-2018 From Party to Publicity: The rT ansitional Role of Three Publicity Experts on the Road to Modern Campaigning Meagan H. Collman Louisiana State University and Agricultural and Mechanical College, [email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_theses Part of the Mass Communication Commons, Public Relations and Advertising Commons, and the Social Influence and Political Communication Commons Recommended Citation Collman, Meagan H., "From Party to Publicity: The rT ansitional Role of Three Publicity Experts on the Road to Modern Campaigning" (2018). LSU Master's Theses. 4623. https://digitalcommons.lsu.edu/gradschool_theses/4623 This Thesis is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Master's Theses by an authorized graduate school editor of LSU Digital Commons. For more information, please contact [email protected]. FROM PARTY TO PUBLICITY: THE TRANSITIONAL ROLE OF THREE PUBLICITY EXPERTS ON THE ROAD TO MODERN CAMPAIGNING A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Mass Communication in The School of Mass Communication by Meagan Collman B.A, Louisiana State University, 2016 May 2018 ACKNOWLEDGEMENTS Thank you to my thesis committee: Dr. John Hamilton, Dr. Martin Johnson and Dr. Michael Henderson for your instruction and guidance. To my committee chair, Jack, thank you for pushing me to do my best and for always holding my work to the highest standard.
    [Show full text]
  • The Americanisation of Southern African Political Campaigns: a Comparative Study of Malawi and South Africa General Elections
    The Americanisation of Southern African Political Campaigns: A Comparative Study of Malawi and South Africa General Elections Phil Harris University of Chester, UK David Perrin University of Chester, UK Easton D. Simenti-Phiri University of Chester, UK This paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented. INTRODUCTION In their seminal article, Kotler and Levy (1969:15) argued that elections should be one of the new arenas of interest for marketing professionals: “political contests remind us that candidates are marketed as well as soap”. The earliest use of the term “political marketing”, however, did not appear in management studies literature but in the pioneering work of political scientist Stanley Kelley who charted the emergence of the professional campaign industry in the United States. Commenting on the activities of the first election consultancies, Kelley wrote: “The team relies heavily but not entirely upon their own intuitive feel for providing political marketing conditions. They pride themselves on having ‘good average minds’ that help them to see things as the average man sees them” (Kelley, 1956 p.53).
    [Show full text]