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USO08065702B2 (12) United States Patent (10) Patent No.: US 8,065,702 B2 Goldberg et al. (45) Date of Patent: Nov. 22, 2011 (54) NETWORKADVERTISING AND GAME (56) References Cited PLAYING U.S. PATENT DOCUMENTS (75) Inventors: Sheldon F. Goldberg, Denver, CO (US); John Van Antwerp, Springdale, MD is3,796,433 6. A 3, 197467, MA.Fralev et al. (US) 3,987,398 A 10/1976 Fung 4,170,782 A 10, 1979 Miller (73) Assignee: Beneficial Innovations, Inc., Las Vegas, 4,186,413 A 1/1980 Mortimer NV (US) 4,224,644. A 9/1980 Lewis et al. 4,283,709 A 8/1981 Lucero et al. *) Notice: Subject to anyy disclaimer, the term of this 4,287,592 A 9, 1981 Paulish et al. patent is extended or adjusted under 35 (Continued) U.S.C. 154(b) by 86 days. FOREIGN PATENT DOCUMENTS (21) Appl. No.: 12/391,199 DE T33983 4, 1943 (22) Filed: Feb. 23, 2009 (Continued) (65) Prior Publication Data OTHER PUBLICATIONS US 2009/O186704 A1 Jul. 23, 2009 “Every Ware and WebGenesis join forces with tools for the Web.” Business Wire, Dec. 6, 1995. Related U.S. Application Data (Continued) (63) Continuation of application No. 09/502,285, filed on Feb. 11, 2000, now Pat. No. 7,496,943, which is a Primary Examiner — David L. Lewis continuation of application No. 09/105,401, filed on Assistant Examiner — Robert Mosser Jun. 26, 1998, now Pat. No. 6,183,366, which is a continuation of application No. 08/759.895, filed on (74) Attorney, Agent, or Firm — Sheridan Ross P.C.; Dennis Dec. 3, 1996, now Pat. No. 5,823,879. J. Dupray (60) Provisional application No. 60/010,361, filed on Jan. (57) ABSTRACT 19, 1996, provisional application No. 60/010,703, - filed on Jan. 26, 1996. The a method and apparatus is disclosed for collecting infor mation about network (Internet) users for determining adver (51) Int. Cl. tising to be presented to the users. User profiles may be H04N 7/16 (2006.01) determined, and advertising is selectively provided by com G06O 30/00 (2006.01) paring user personal information in Such profiles with a A63F 9/24 (2006.01) desired demographic profile. The advertising may be pre (52) U.S. Cl. ............................ 725/22; 705/14.1: 463/42 sented in combination with the users playing games. User (58) Field of Classification Search .............. 463/41–42; responses to advertising are used for evaluating advertising 709/217 219; 707/10, 501.1: 705/10, 14, effectiveness. Test marketing of products, and advertisements 705/26, 14.1, 14.4, 14.43, 14.73, 26.1, 345/701, may be performed. 345/730; 725/22, 32 See application file for complete search history. 15 Claims, 14 Drawing Sheets 700 NTERNET ADDRESS -/ -1. OPENING PAGE - 704 BENEFITS AND REGISTRATION PAGES 708 - N. "LOBBY"- ! - 70 - 714 GAME PAGE NDEX (Choice of Games) INTRODUCTION INTRODUCTION INTRODUCTION TO GAME A. TO GAMEB TO GAMEC Ol Al N- N- N ORGANIZATIONS O2 A2 ADVERTISEMENTS/ 728 728 7282 718) o A f PROMOTIONALS 722 O4 A4 -Rules-e-GAME A -Rules---GAMEB Rules --GAME C 730 726- 730 726 / 730 726 / US 8,065,702 B2 Page 2 U.S. PATENT DOCUMENTS 5,159,549 10, 1992 Hallman, Jr. et al. 5,177,680 1, 1993 Tsukino et al. 4,288.809 9, 1981 Yabe 5, 182,640 1, 1993 Takano 4,305,101 12, 1981 Yarbrough et al. 5, 187,787 2, 1993 Skeen et al. 4,307.446 12, 1981 Barton et al. 5,200,823 4, 1993 Yoneda et al. 4.338,644 7, 1982 Staar 5,220,420 6, 1993 Hoarty et al. 4,339,798 7, 1982 Hedges et al. 5,220,501 6, 1993 Lawlor et al. 4,347,498 8, 1982 Lee et al. 5,220,657 6, 1993 Bly et al. 4,355,806 10, 1982 Bucket al. 5,224,706 7, 1993 Bridgeman et al. 4,381.522 4, 1983 Lambert 5,227,874 7, 1993 Von Kohorn 4.405,946 9, 1983 Knight 5,230,048 7, 1993 Moy 4.429,385 1, 1984 Cichelli et al. 5,231,493 7, 1993 Apitz 4,455,025 6, 1984 Itkis 5,231,568 7, 1993 Cohen et al. 4,467,424 8, 1984 Hedges et al. 5,233,533 8, 1993 Edstrom et al. 4476488 10, 1984 Merrell 5,241,465 8, 1993 Oba et al. 4.488, 179 12, 1984 Kruger et al. 5,257,789 11, 1993 LeVasseur 4,494,197 1, 1985 Troy et al. 5,257,810 11, 1993 Schorr et al. 4,528,643 7, 1985 Freeny, Jr. 5,261,042 11, 1993 Brandt 4,531,187 7, 1985 Uhland 5,265,033 11, 1993 Vak et al. 4,536,791 8, 1985 Campbell et al. 5,283,639 2, 1994 Esch et al. 4.575,579 3, 1986 Simon et al. 5,283,731 2, 1994 Lalonde et al. 4,602,279 T. 1986 Freeman 5,283,734 2, 1994 Von Kohorn 4,614,342 9, 1986 Takashima 5,283,856 2, 1994 Gross et al. 4,636.951 1, 1987 Harlick 5,285,272 2, 1994 Bradley et al. 4,641,205 2, 1987 Beyers, Jr. 5,301,028 4, 1994 Banker et al. 4,677.466 6, 1987 Lert, Jr. et al. 5,305,195 4, 1994 Murphy 4,691,351 9, 1987 Hayashi et al. 5,319.455 6, 1994 Hoarty et al. 4,691.354 9, 1987 Palminteri 5,319,707 6, 1994 Wasilewski et al. 4,701,794 10, 1987 Froling et al. 5,320,356 6, 1994 Cauda 4,706,121 11, 1987 Young 5,321,241 6, 1994 Craine 4,745,468 5, 1988 Von Kohorn 5,326, 104 T/1994 Pease et al. 4,751,578 6, 1988 Reiter et al. 5,337,155 8, 1994 Cornelis 4,751,669 6, 1988 Sturgis et al. 5,339,239 8, 1994 Manabe et al. 4,760,527 T. 1988 Sidley 5,343,239 8, 1994 Lappington et al. 4,768,110 8, 1988 Dunlap et al. 5,343,300 8, 1994 Hennig 4,775,935 10, 1988 Yourick 5,345,594 9, 1994 Tsuda 4,815,030 3, 1989 Cross et al. 5,347,632 9, 1994 Filepp et al. 4,821, 102 4, 1989 Ichikawa et al. 5,351,970 10, 1994 Fioretti 4,823,122 4, 1989 Mann et al. 5,353,218 10, 1994 De Lapa et al. 4,829,569 5, 1989 Seth-Smith et al. 5,355.480 10, 1994 Smith et al. 4,842,275 6, 1989 Tsatskin 5,357.276 10, 1994 Banker et al. 4,845,739 7, 1989 Katz 5,361,393 11, 1994 Rossillo 4,856,787 8, 1989 Itkis 5,377,354 12, 1994 Scannell et al. 4,866,700 9, 1989 Berry et al. 5,393,067 2, 1995 Paulsen et al. 4,868,866 9, 1989 Williams, Jr. 5,398,932 3, 1995 Eberhardt et al. 4,873,662 10, 1989 Sargent 5,401,946 3, 1995 Weinblatt 4,875, 164 10, 1989 Monfort 5,403,015 4, 1995 Forte et al. 4,876,592 10, 1989 Von Kohorn 5,404.505 4, 1995 Levinson 4,890,321 12, 1989 Seth-Smith et al. 5,414,773 5, 1995 Handelman 4.902,020 2, 1990 Auxier 5.426,594 6, 1995 Wright et al. 4,908,707 3, 1990 Kinghorn 5,428,606 6, 1995 Moskowitz 4,908,713 3, 1990 Levine 5,429,361 7, 1995 Raven et al. 4,926,255 5, 1990 Von Kohorn 5.431.407 7, 1995 Hofberg et al. 4,926,327 5, 1990 Sidley 5.434,978 7, 1995 Dockter et al. 4,974, 149 11, 1990 Valenti 5.437462 8, 1995 Breeding 4,975,904 12, 1990 Mann et al. 5.440,262 8, 1995 Lumet al. 4,975,905 12, 1990 Mann et al. 5,442,771 8, 1995 Filepp et al. 4,977.455 12, 1990 Young 5,446,919 8, 1995 Wilkins 4,987,486 1, 1991 Johnson et al. 5,469,371 11, 1995 Bass 4,991.011 2, 1991 Johnson et al. 5,471,629 11, 1995 Risch 4,992,940 2, 1991 Dworkin 5483,466 1, 1996 Kawahara et al. 4,994,908 2, 1991 Kuban et al. 5,491,517 2, 1996 Kreitman et al. 5,001,554 3, 1991 Johnson et al. 5,498,003 3, 1996 Gechter 5,008,853 4, 1991 Bly et al. 5,504,675 4, 1996 Cragun et al. 5,009,429 4, 1991 Auxier 5,505.449 4, 1996 Eberhardt et al. 5,034,807 7, 1991 Von Kohorn 5,507.491 4, 1996 Gatto et al. 5,038,022 8, 1991 Lucero 5,508,731 4, 1996 Kohorn 5,053,889 10, 1991 Nakano et al. 5,511,160 4, 1996 Robson 5,057,915 10, 1991 Von Kohorn 5,513,254 4, 1996 Markowitz 5,058, 108 10, 1991 Mann et al. 5, 1996 Carles 5,073.931 12, 1991 Audebert et al. 5,515,098 5,075,771 12, 1991 Hashimoto 5,526,035 6, 1996 Lappington et al. 5,077,607 12, 1991 Johnson et al. 5,526.427 6, 1996 Thomas et al. 5,083,271 1, 1992 Thacher et al. 5,528.490 6, 1996 Hill 5,093.918 3, 1992 Heyen et al. 5,532,923 T/1996 Sone 5,099,319 3, 1992 Esch et al. 5,537,586 T/1996 Amram et al.