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THE TRAVEL REWARD CURRENCY REWARD THE TRAVEL Rewarding the Traveler – Synchronizing the Hospitality Industry REWARDED WITH HOTELIERCOIN TRAVELER’S CLUB WHITEPAPER VERSION 0.6 TABLE OF CONTENTS SEC. 01 EXECUTIVE SUMMARY 04 SEC. 02 INTRODUCTION 05 SEC. 03 CRITICAL HOSPITALITY INDUstrY PAIN POINts 06 SEC. 04 MARKET ANALYSIS 07 4.1 OVERVIEW OF KEY TOURISM & HOSPITALITY SECTOR FIGURES 07 4.2 MARKET SEGMENTATION 12 4.3 LOCAL MARKET GROWTH 12 SEC. 05 HOTELIER COIN PLATFORM 13 5.1 PrOJECT GOALS AND MissiON 13 5.2 KeYS TO SUCCess 13 5.3 BUSINess DESCRIPTION 14 5.4 HIGHLIGhts - REVENUE STREAM 14 5.5 HOTELIER COIN - USP HOTELIER COIN VS LOYALTYPOINts 16 SEC. 06 PLATFORM FUNCTIONALITY 17 6.1 HOTELIERMArt.COM 18 6.2 HOTELIER EXCHANGE A SECONDARY HOTEL ROOM MARKETPLACE - B2B 24 6.3 BRAND POSITION 26 6.4 ADDITIONAL FEATURES 30 6.5 User STORIES 34 SEC. 07 HOTELIER COIN DEX 37 SEC. 08 HOTELIERCOIN TOKENOMICS 37 8.1 TOKEN CAPITAL MARKET’S TEAM 38 8.2 THE VALUE OF THE UTILITY TOKEN 38 8.3 HOTELIER’S COIn’S ECOSYsteM 39 8.4 UsiNG HOTELIERCOIN AS A PAYMENT OPTION 40 8.5 TOKEN MODEL 40 8.6 DeMAND DRIVERS 41 8.7 B2B TOKENS 41 8.8 GrOUP TOKENS 42 8.9 THE ECONOMY OF THE TOKEn – GROWTH FACTORS 43 SEC. 09 BLOCKCHAIN TECHNOLOGY APPLICATION 44 SEC. 10 TOKEN DETAILS 45 SEC. 11 ROADMAP 46 SEC. 12 THE CORE TEAM 47 SEC. 13 CORE FOUNDING PArtNERS 51 13.1 HOTEL TECH PROVIDER 51 13.2 SUbsiDIARY BRANDS 53 SEC. 14 MARKETING 54 14.1 PrOMOTION IMPLEMENTATION 54 14.2 PrOMOTION CHANNELS 54 14.3 TARGET AUDIENCE 55 SEC. 15 TERMS AND CONDITIONS 56 SEC. 16 SOURCES 56 GLOBAL HOTELIER PTE. LTD - JULY 2019 4 1. EXECUTIVE SUMMARY Hotelier Coin’s team of international luxury booking and travel reward platform, hoteliers, blockchain and fintech experts a Decentralized & Centralized exchange where partnered with the best travel tech professional bulk hotel rooms futures can be traded, an around the globe to build a legacy that will power integrated end-to-end fintech wallet where hotel the greatest change the hospitality and travel owners, service industry has seen in decades. providers and travelers can finally have access to a platform and pay for services with no The ultimate hotel booking & travel reward middlemen, high fees or lack of efficiency. platform, where the loyalty points are replaced with loyalty coins, which can be monetized for Vacation homeowners now have access to the very first time, with a unique cash-back option integrated property management system which in HotelierCoins. Travelers and hotel owners have connects multiple booking channels, access to an unparalleled loyalty program where electronic door lock, revenue management both receive instant cashback in HotelierCoin data, and accounting module starting at as little tokens. Furthermore, you can hire city chef or city as $15/room, and HotelierCoin, the borderless host to enhance your travel experience, curated travel reward currency that will synchronize and by the virtual travel genie – Tanya. reward the entire hospitality industry. Boutique Hotels can finally outsource specialized services For the first time, in Hotelier Exchange, hotel room on demand. Independent hotels can now nights tokens can be traded as a commodity in compete with established brands. a secondary hotel room marketplace with an intuitive ask and bid process and smart contracts Join the future of hospitality where all that will simplify B2B negotiations. stakeholders in the sector, including travelers, crypto-investors, hospitality owners, operators, Together, they created a blockchain-powered 360° wholesalers, corporate travel buyers, suppliers solution comprised of a revolutionary hotel and service providers are seamlessly connected. MISSION StATEMENT Hotelier Coin is on a mission to disrupt the travel loyalty program by replacing loyalty points with loyalty coins. To be the ultimate decentralized travel application by rewarding & synchronizing the hospitality & travel industry, where everyone benefits in a single place. GLOBAL HOTELIER PTE. LTD - JULY 2019 5 2. INTRODUctION team of hospitality experts, a reality that they are now ready to disrupt with HotelierMart.com, Decentralized / Centralize Hotel Room Exchange and HotelierCoin – The Travel Reward Currency. This solution will bridge the gap and connect all stakeholders, including travelers, crypto- investors, service providers, hospitality owners and operators. travelers, crypto-investors, service providers, hospitality owners and operators. Hotelier Coin’s 360° solution will reshape how the entire industry works, eliminate the need for intermediaries, and empower stand-alone hotels to access the market and a variety of hospitality solutions. Hotelier Coin will simplify the hotel room booking and registration processes for customers, prevent fraudulent activities, and ensure the reliability and transparency of interactions between all market participants while opening the door to boundless opportunities for further simplification of processes, satisfaction and Every day, hotel owners, service providers and profit maximization in the hotel business. travelers around the globe find themselves immersed in a hospitality industry that hasn’t changed in decades. Endless moving parts, inefficient processes and high fees can turn the most promising of experiences or business opportunities into a true nightmare. Above all there is no single inclusive travel reward program which brings the entire hospitality & travel industry together. Despite its exponential growth and potential, the hospitality industry lacks a comprehensive solution that simplifies operations, reduces fees and connects all the moving parts in the sector. It is an all too familiar reality for Hotelier Coin’s GLOBAL HOTELIER PTE. LTD - JULY 2019 6 OBJECTIVES Hotelier Coin aims to become a one-stop shop With core partnerships, revolutionary technology platform for independent hotel operators, and a diverse team of experts, we will empower provide substantial benefits for everyone in the small operators, hotel owners and travelers around value chain, and build a decentralized hospitality the globe to rethink and streamline the entire community of hospitality service providers, hotel hospitality infrastructure. & vacation homeowners and travelers - rewarded with HotelierCoin, the travel reward currency. 3. CRITICAL HOSPITALITY INDUSTRY PAIN POINTS NO COMPREHENSIVE LOYALTY PROGRAM | $100 BILLION IN LOYALTY POINTS ARE UNCLAIMED Across the ecosystem, valuation of points is managed by brands, and points cannot be monetized, share or traded. In a highly competitive industry, it is incredibly No common platform for hospitality vendors and difficult to stand out and get the attention of service providers. travelers, especially for unbranded hotels. Scattered and expensive operational High booking commissions (Online Travel infrastructure (Property Management Systems, Agencies charge up to 25% booking fee). Channel Management, Point of Sale, Purchasing and Accounting Software). High markup by the Tour Operator (ITOs charge a 30% commission). Zero monetary incentives for travelers. High sales payroll cost for bulk room sales (B2B), Fraudulent reviews and profiles that can affect time-consuming negotiations and legacy contract hotel reputation, guest experience and the signing procedures. industry as a whole. Bank charges (2.5-5% Credit and Payment Cluttered and duplicated traveler preferences Gateway fees). that lead to inefficient personalization and a lackluster experience. Multiple banking solutions and requirements. Cash flow (30-120 days payment terms for bulk Forex commissions (3-6%). inventory and little protection from payment default). providers are in desperate need of an Uber-like infrastructure with real-time interactions and B2B: legacy rate & contract negotiation & effortless transactions. signing process No loyalty and recognition programs able to align Small tour operators and other individual service independent hotels, leisure activities and guests. GLOBAL HOTELIER PTE. LTD - JULY 2019 7 Being aware of these challenges and peculiarities, the Hotelier Coin team has developed a unique technological solution that will unite all the hospitality industry participants and effectively eliminate obstacles to enable an economical, safe and comfortable way of traveling. 4. MARKET ANALYSIS 4.1 OvERVIEW OF KEY TOURISM & HOSPITALITY SECTOR FIGURES Direct contribution Total CONTRIBUTION 7.58 7.17 7.61 8 RS 6.99 6.63 6.32 6.33 6.44 6.03 6.08 6.24 6 .S. DOLLA U ON I LL 4 TRI N I 2.36 2.23 2.31 T 1.91 1.99 1.94 1.89 1.93 1.99 2.06 2.16 2 MPAC I C I 0 2014 2015 2016 ECONOM 2006 2007 2008 2009 2010 2011 2012 2013 The graph shows the direct and total economic impact of travel and tourism on the global economy from 2006 to 2016. The direct economic travel and tourism contribution amounted to approximately 2.31 trillion U.S. dollars in 2016. The direct travel and tourism contribution include commodities, accommodation, transportation, entertainment and attractions. GLOBAL HOTELIER PTE. LTD - JULY 2019 8 INTERNATIONAL TOURIST ARRIVALS WORLDWIDE THE GRAPH SHOWS THE NUMBER OF INTERNATIONAL TOURIST ARRIVALS WORLDWIDE FROM 1996 TO 2016. IN 2016, THE NUMBER OF INTERNATIONAL TOURIST ARRIVALS WORLDWIDE SURPASSED 1.2 BILLION S 1 300 1 235 ON I 1 200 LL I 1 133 1 189 N M I 1 100 1 035 1 087 S 1 000 953 VAL 929 995 RRI 900 A 851 911 894 rist 800 760 809 OU 698 T 700 674 605 678 689 ONAL 600 563 627 TI 589 NA 500 TER IN 1996 1997 1998 1999 2000 2001 2002 20032004 2005 200620072008 2009 2010 2011 2012 2013 2014 2015 2016 The number of international tourist arrivals has increased steadily almost every year. By 2030, international tourist arrivals are expected to exceed 1.8 billion. Travel and tourism made a total contribution (direct, indirect and induced) of 7.61 trillion U.S. dollars to the global economy in 2016. GLOBAL HOTELIER PTE. LTD - JULY 2019 9 GLOBAL GLOBAL INTERNATIONAL TRAVEL TOURISM REVENUE ActIVITIES MARKETPLACE It is not surprising that global leaders have placed great emphasis on the promotion of TOURS & ACTIVITIES tourism in their countries.
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  • Journal of Tourism & Hospitality Education

    Journal of Tourism & Hospitality Education

    ISSN 2467-9550 Journal of Tourism & Hospitality Education Vol. 10 Year 2020 One Decade (2010-2020) Editor-in-Chief Prof. Ramesh Raj Kunwar Associate Editor Basant P. Joshi INTERNATIONAL MANAGEMENT INSTITUTE SWITZERLAND AITM School of Hotel Management (Affi liated to International Management Institute, Switzerland) Aims and Scope We are very happy to off er Journal of Tourism & Hospitality Education, Vol.10, 2020, to our readers. Th is journal is an annual peer-reviewed journal launched by Asian Institute of Technology and Management, Kathmandu, Nepal, affi liat- ed with International Management Institute (IMI), Switzerland. Journal is one of the most important sources of produc- ing scientifi c knowledge in the academia. Basically knowledge is communicated and shared in the academic community through research. Not all forms of knowledge qualify as scientifi c knowledge. In order to be scientifi c, knowledge must be systemic, methodical, general and critical. Th is journal is multi-interdisciplinary journal which welcomes original research articles, research notes and book reviews. Articles should be original and unpublished, based on both primary and secondary sources refl ecting new interpretations, written in English. Th e research article should have minimum 6,000 words; 3,000 words for research notes; 3,000 words for book review; and 300 words for abstract including fi ve keywords. Th e research work should be based on global research methodol- ogy in which the researcher will be required to use parentheses or author date system or in text citation. Aft er receiving the research papers, it will be fi rst consulted by the editor-in-chief and then it will be sent to the expert(s) for evaluating the paper.