- 17 - MINUTES OF THE COMMITTEE ON INVESTMENTS AND FINANCE September 2, 1982
A meeting of the Committee on Investments and Finance was held at the Des Moines Club at 12:00 noon on September 2, 1982. Those present were Martin Bucksbaum, chairman; Kenneth Austin; Edward Glazer; Robb Kelley; Wilbur Miller; Kenneth Myers; Jack Pester; E. G. Precht; Wayne Skidmore; and Tom Urban. Also present were Carl Kasten, B. G. Morrow, and Ray Zemon, a partner of Lincoln Income Group, a division of Lincoln Capital Management Company of Chicago.
Mr. Bucksbatmi introduced Mr. Zemon whose organization manages fixed income securities. He described his organization and methods of operation. He indicated the group has been operating for approximately a year and a half. The organization includes seven managers who operate approximately 25 fixed income portfolios. Minimum size of the protfolio is $10 million. Management fee is .3 of 1% of assets under management. Their concem does not take custody of the securities.
Following the presentation, Mr. Zemon left the meeting and Mr, Bucksbaum asked for comments and questions regarding Lincoln*s possible service.s to the University. Mr. Kasten mentioned that a relatively large number of concerns had called over recent years, expressing interest in handling the University's account.
After discussion, motion was made that the University's endowment fund portfolio be transferred frora the Harris Bank to Lincoln Capital Management Company, thereby shifting the entire portfolio into fixed income securities and that a custodian be engaged for the custodianship of the securities, and that this recommendation be made to the Executive Committee of the Board of Trustees, After a second, the motion was approved, Mr. Bucksbaum indicated he would review with Lincoln Capital Management Company the matter of managing a fund of $6 million, since this is below their minimum^ and would also discuss with them their fee for such management.
The recommendationsfor purchases and sales of securities made by the Harris Bank to the Coramittee chairman since the meeting of April 7, 1982 were reviewed. On motion duly made and seconded these transactions were approved. Copies of these proposals are enclosed with these Minutes.
The Short-Term Investment Report was presented by Mr. Morrow, A discussion was held concerning the investment in Govemment paper, Commercial Paper, Bank C.D.'s, and Savings and Loans, limits of investment in various concems, and the percent distribution of 50% Government's, 25% Commercial Paper, and 25% Bank C.D.'s, Mr, Morrow reported Commercial Paper purchases in any corapany were being limited to $250,000 to $350,000, although approved procedure allowed a range of $250,000 to $500,000.
On motion raade and seconded the current investment policy vas changed as follows: - 18 -
1. Remove Walter E. Heller and Commercial Credit from the approved list.
2. Remove Continental Bank of Chicago, Citibank, Manufacturers Hanover Trust, and Bank of America frora the approved list.
3. Limit of $100,000 each on all other banks on approved list and add the following banks: Commerce Bank (Kansas City), Omaha National, First National (St. Louis), Mercantile Trust (St. Louis), American National (Chicago), Harris Bank (Chicago), and First National (St. Paul).
4. Continue with the approved list of Des Moines banks, but with a limitation of $100,000 at each separately insured banking location.
5. Invest up to $100,000 in other Iowa banks insured by the FDIC.
6. Reinstate the American Federal Savings and Loan Association, Midland Financial Savings and Loan Association, and United Federal Savings and Loan Association with a $100,000 per firm limit.
7. Adjust the distribution between types of investment with a 50% minimum in U.S. Government and agency issues (including bank repurchase agreements backed by Govemment or agencies) , a maximum of 25% in Commercial Paper, and a maximum of 50% in CD. 's.
The motion was approved with the recommendation that the policy changes be approved by the Executive Committee of the Board of Trustees.
There being no further business the meeting was adjourned.
Respectfully submitted.
Carl A. Kastei? Secretary Pro Tem - 19 -
Major Project
The roof on Old Main Auditorium is in need of replacement. There are five layers of roofing placed on top of each other during the 80-year life of the building. The last layer was installed twenty-two years ago.
It was recommended that replacement of Old Main Auditorium roof be approved at an estimated cost of $60,000 with funds from the Second Century Fund.
Upon motion by John Ruan, III and second by Kenneth Austin the recommendation was approved.
Real Estate
1164 - 26th Street
This is a residential property south of University Avenue currently used for faculty offices for the College of Education. It is proposed that the offices be moved to one of the properties vacated by the College of Business Administration and the house razed. The land gained by the removal of the house and the adjacent lot would be used for additional parking (38 spaces) at a cost of $40,000. The book value of the structure is $21,875, and the estimated cost of demolition is $4,000,
It was recommended that the above property be razed and that the book value of the property be transferred from the Endowment Fund to the Plant Fund with the use of current fund surplus in the Quasi-endowment Fund for the property and Second Century Campaign funds for the cost of the parking.
Upon motion by Kenneth Myers and second by Thomas Urban the recommendation was approved. - 20 - STUDENT LIFE Personnel Dr. Adams presented the following personnel changes for approval: Mr. Ronald Lee has resigned as Assistant Director of Intraraurals, effec tive August 20, 19 82, to accept a position as Director of Intramurals at the University of Kentucky. He had been at Drake since August, 1981. Mr. Henry Kutak has been appointed to the position of Associate Director of Financial Aids effective July 29, 1982, at a salary of $23,000 per year, Mr. Wayne Harper has been appointed to the nine-month position of Assistant Director of Intraraurals and Recreational Sports effective August 25, 1982, at a salary of $10,500. Mr. Paul Dale has accepted a nine-raonth appointraent as Complex Director of Goodwin-Kirk Residence Hall beginning August 13, 1982, at a salary of $1,100 per month plus furnished apartraent and board. Ms. Janice Simmons has accepted a nine-month appointment as Assistant complex Director of Goodwin-Kirk Residence Hall beginning August 13, 1982 at a salary of $600 per month plus furnished apartraent and board.
Mrs. Cheryl Mitchell Brewster has accepted a nine-month appointment as [all Director of Morehouse Hall beginning August 13, 1982, at a salary of |750 per month, plus furnished apartment and board.
Upon motion by William Friedman, Jr., and second by John Ruan, III the above personnel changes were approved. Student Development Services
The summer Transitional Services Program has been completed. Of the 17 students who started the program, one dropped out and 14 were eligible for admission since they received grades of "C" or better. One student was asked to leave Drake and another student will be allowed to continue for one additional term. Each student completed eight hours of credit. The faculty, counselors and hall director did an excellent job. The study skills instructor initiated the new program of TSP staff members attending class lectures with the students and working closely with the residence hall director. The faculty and staff held weekly conferences and exchanged information about each student's progress.
The final orientation session was held on Saturday, August 28, Approximately 280 students attended this session, Joe Fisher, Director of the Reading and study Skills Center, taught a college survival skills workshop, August 2-5, Sixty- five persons were enrolled in the workshop. - 21 -
The testing calendar for 1982-83 has been distributed to campus offices. National tests will be conducted during most of the weekends during fall semester, FINANCIAL AID During August the majority of the time in the Office of Financial Aid is spent preparing for registration and the begin ning of the academic year. Students who qualify for the special services prograra are also identified and contacted. Financial aid packages for students have been adjusted many times. For example. Pell Grant validations (the 1040 income tax form), the lateness of the Pell Grant payment schedule and late lowa Tuition Grant and Iowa State Scholarship notification have contributed to a significant increase in paper processing. Because of the Pell Grant and Iowa Tuition Grant problems, 795 financial award letters were changed. Telephone calls to the office, counseling interviews, and arrangements for Drake private loans have significantly increased during the past three weeks. The Job Locator Program continues to be successful. All students with work in their financial aid package have been placed, and supervisors have been given the names of the students working in their departments. More than 1,000 college work study students have been assigned jobs on campus. In addition, 90 students have chosen co-op placement instead of accepting the college work study money. This arrangement allows us to save $135,800 of work study money. We are continuing to develop a new "on-line" computer systera. We intend to have the 1983-84 financial aid packages on this pr og r am, By the middle of August we had processed 1,360 Guaranteed Student Loan Applications for $3,652,336 compared to 2,015 for $5,473,692 for 1981. STUDENT LIVING ENVIRONMENTS The opening of the school year went extremely well. In fact. It was a quality production. The residence hall staff spent two weeks m training while preparing for the opening of the residence halls. Fraternity and sorority students returned one week early to get ready for rush. On Monday evening, August 23, all student life professional staff had dinner with the RA's, fraternity and sorority presi dents, rush counselors and student body president and vice- president. In addition, staff merabers from food service, resi dence services and security were also present. - 22 -
Law students arrived for orientation and registration on Tuesday, the same day that the football team moved from Morehouse to the residence hall of their choice. President Miller met with the RA's for breakfast on Thursday morning. Students moved into residence halls starting at 10:00 a.m. on Friday. On Friday evening, fraternities and sororities sponsored a barbeque on 34th Street. It was well attended by new students and parents. Also the sororities sponsored a convocation at 5:00 p.m. which was attended by approximately 140 new freshman women. On Sunday, the freshmen assembly followed a special dinner of submarine sandwiches and ice cream at Hubbell. At the freshman assembly, the Residence Hall Association president chaired the meeting and President Miller welcomed the group. Student body president George Brewster also spoke to the students. Dr. Lloyd Stjernberg represented the faculty and gave an outstanding speech. Old Main Auditorium was filled.
Registraton went well, both on Saturday, which included the late orientation students, and on Monday, August 30, when all students registered for classes or made schedule changes. Also on Monday, the Black Student Organization held a special orientation at 6:00 p.ra. which was attended by nearly 100 black students. This was followed by an ice cream social at the black cultural center. Bulldog Week was concluded with an all-univer sity party in Parents Hall at 9:00 p.m. Approximately 1500 students attended. Dr. Adams displayed activity calendars which have been given to all students; the first for Bulldog Welcorae Week covering the first week of school, the second a semester calendar which gives the highlights of activities planned for the entire seraester, and the third a monthly calendar showing in detail the activities avail able on each day. Dr. Adams stated that fraternity and sorority pledging had gone well. There were fewer students pledged, both men and women. The men pledged 131 students in 1981 and 120 in 1982; the women pledged 152 in 1981 and 107 in 1982. Dr. Adams also stated that there was a meeting on carapus in August for high school seniors called "College Survival Skills." Sixty-five students participated this year and there will be follow- up in the high schools with students who attended this session. - 23 -
INSTITUTIONAL DEVELOPMENT
Personnel Mr. Dove presented the resignation of Mr. John Fay as Director of Development effective August 20, 19 82. Mr. Fay has accepted eraployraent at the University of Missouri, Colurabia, as Assistant Vice Chancellor for Development. Upon motion by Kenneth Myers and second by Kenneth Austin the resigna tion was approved. ALUMNI RELATIONS
Officers and merabers of the Executive Committee of the Drake National Alumni Association held their first raeeting on Tuesday, August 17, 1982 at 4:00 p.m. in Olmsted Center, The Executive Committee will meet on the third Tuesday of each month. Alumnae Association
The Drake Alumnae Association has prepared the following schedule for the current year:
October 5, 1982
1:00 p.m., tea at the home of Dr, and Mrs, Wilbur C. Miller, 227 37th Street. The program will be presented by the Drake Music Department. March 8, 1983
12:30 p.ra,, salad smorgasbord, PEO Center, 3700 Grand Avenue,
May 10, 1983 1:00 p.ra., tea, Olmsted Center. The prograra will be presented by Gwen Fowler.
The Officers for 1982-83 are Lois Hall, President; Grace Bald win, First Vice President; Sandy Jordan, Second Vice President; Helen Powers, Secretary; Gwen Fowler, Treasurer. Alumni Scholarship Prograra
The Alumni Scholarship Program will award four scholarships for the 1983-84 year. Sixteen semi-finalists will be invited to campus on February 5, 1983, for interviews. After four winners have been selected, the remaining twelve will be offered one-half tuition scholarships which will be renewable each year. Applica tions and the Alumni Scholar poster have been prepared and sent to high schools throughout the country. In addition, a search by the - 24 -
American College Testing program to secure names of students from across the country who scored a "30" or higher ACT composite score has been utilized for the second year. Those who are interested in the Alumni Scholar program returned a card to the Alumni Office for further information. At the present tirae, over 420 students have expressed interest in the scholarship program.
Alumni Student Recruitraent
The Alumni Student Recruitment Coraraittee is preparing for a very active year. The initial letter to alumni student recruiters will be sent October 1, with their first lists of contacts. The Alumni Office is working closely with the Office of Adraissions re garding the overall Alumni Student Recruitment effort.
Alumni-Admissions-Parents Receptions
Plans for the Alumni-Admissions-Parents Receptions have been completed with two additional meetings at Fort Dodge, Iowa and Lincolnshire, Illinois planned for this year's program.
Student Alumni Association The Drake University Student Alumni Association is preparing for another active year. The Association's initial meeting is September 16 when it will welcorae 65 merabers. The Association's Executive Committee consists of three officers, four committee chairpersons, and advisors frora the Alurani Office, Four merabers of the Association will attend a national conference for student alumni associations which will be held at Indiana University on September 19-21.
Student Ambassadors The Student Ambassador program is ready to begin its third year. Seventeen top students were chosen on the basis of recommendations by their deans and other University personnel. The ambassadors repre sent their fellow students at many Drake functions such as Homecoming, Reunion Weekend, Founders Day, Parents Weekend, and other University activities.
The 1982-83 student ambassadors are: 1. Sue Burmont (LA-4) 2. Matt Crowl (LA-3) 3. Tarryl Donley (LA-4) 4. Renn Gade (LAW-1) 5. Kris Groh (GRAD, BUS.-2) 6. Doug Hagerman (LA-4) 7. Mark Heflin (LA-4) 8. Jennie Justice (LA-4) 9. Chris Kelly (J-2) 10, Lisa Norbury (ED~4) 11, Tom Olive (BA-2) 12, Kylee Ormes (P-4) - 25 -
13. Dan Peterson (BA-4) 14. Rerao Picchietti (BA-3) 15. Betsy Rands *(FA-4) 16. Dave Schulte {BA-4) 17. Jeff Smith (BA-4)
Bulldog Welcome Drake University Alumni Association, Student Alumni Association, and Office of Adraissions sponsored the sixth annual Bulldog Welcome on Friday, August 27, frora 8:00 a.ra. to 5:00 p.m. This program was established to meet new students who are arriving by plane, trans port thera to campus, and assist with the "check-in" at the residence halls.
Homecoraing
On Friday, October 22, and Saturday, October 23, 1982, Drake will celebrate Homecoming. An all-alumni reunion is scheduled from 4:30 to 7:00 p.m. on Friday, October 22, at Babe's downtown. Snacks, cash bar and music will be included. The Horaecoraing Bratwurst Luncheon will be held on Hubbell Field from 11:30 a.m, to 1:15 p.m. with the Drake-Tulsa Homecoming garae in Drake Stadium at 1:30 p.m.
The Alumni Office is also sponsoring an entire week of celebra tion in the downtown area for Homecoming including free soft drinks and popcorn at four locations. Decorating will take place downtown and in three raajor shopping raalls to develop an awareness of Drake's 1982 Horaecoming Week.
Fall Board Meeting
The Fall Board Meeting of the Board of Directors of the Drake National Alumni Association will be Saturday morning, October 23, from 9:00 a.ra. to 11:30 a.m. Preceding the raeeting, the Board will have a coffee in Olmsted Center. The agenda for this year's meeting will in clude a presentation by Richard Peebler, Dean of the College of Busi ness Administration, and a tour of Aliber Hall.
Reunions The Reunions Committee of the Drake National Alumni Association has completed its preparation for the first "Reunion Weekend" at Drake University. This will occur in conjunction with Homecoraing and will include many different events. The following classes have been invited back to celebrate their respective reunions and take part in the activi ties of this weekend: 1943, 1948, 1953, 1958, 1963, 1968, 1973, 1978, The Reunion Weekend will begin at noon on Friday, October 22 and will conclude the evening of October 23. More information will be forthcoming In addition to the Reunion Weekend, the Reunions Committee has planned a bus trip and pregame luncheon prior to the Drake/Iowa State football game at Ames on September 5. - 26 - Parents Association Letters of invitation have been sent to the Parents Board for 1982-83, Kenneth and Mary Olive frora Chariton, Iowa, have been selected as the 1982-83 Presidential Couple, Plans are currently underway for the Fall Board Meeting which will take place during Parents Weekend. Continuing participation in the Parents Second Century Scholarship Fund will be discussed. The Fall Parents Annual Fund Telethon will be conducted on November 1 and 2.
FUND RAISING Alurani Annual Fund
The Alumni Annual Fund currently has $21,216 in unrestricted gifts and pledges frora 139 alumni.
All alumni gifts for 1982-83 total $179,712 from 634 indi viduals.
The phone-mail campaign for gifts to Aliber Hall, for the Plough Pharraacy Scholarship Program, and for unrestricted purposes to the Second Century Fund will be initiated by a letter from Bob Houser to all alumni in late September, This will be followed by letters from Dean Peebler, Dean Granberg, or President Miller to specific alumni groups in early October, The Fall Telethon will begin October 17 and run through November 12. Multiple-year pledges will be solicited.
Special direct raail appeals are being planned for the Dean Lynden E. Hoffraann Fund for business administration, the Class of 1933 reunion program and the Drake Law School class agent program. Mr. R. Wayne Skidmore will chair the "50 Year Gift" comraittee and Mr. Earl Willits will head the law c3ass agent program this year.
The Greater Drake Annual Fund has received $49,855 in 1982-83. Second Century Fund
Personal solicitation efforts are continuing in Des Momes, Chicago, Dallas, Denver and Kansas City for the Second Century Fund. Work continues on the Law School Capital Gifts effort. The status of the Second Century Fund as of 8/20/82:
SECOND CENTURY FUND Gifts and Pledges August 27, 1982 Trustees (Personal & Corapany $ 9,353,270.82 Corporations 1,417,425.00 Foundations 2,690,729.21 ?^lumni 885,344,66 Parents 62,595.66 Other 190,927.00 Total $ 14,600,292,35 - 27 -
1980-1981 Annual Funds 1,359,815,00 1981-82 Annual Funds 1,696,215.00 GRAND TOTAL $ 17,656,322.35 Governraent and Foundation Grants proposals Submitted:
Title Colleqe or Department Amount Deterraining Labor Market Ad Continuing Education $ 146,585 justments and Retraining Needs of Displaced Workers in the Central U.S.
Computer Assisted lEP Manage Education 246,754 ment and Its Affect on Job Satisfaction
Occupational Inforraation Net Joumalisra 1,514 work Internship
LH-3 Herptile Survey Part II Biology 1,301 Cooperative Education Supple Academic Administration raental Funds
Total Proposals Submitted August, 1982 $ 396,154
Projects Approved:
Occupational Inforraation Net Joumalisra $ 1,514 work Internship
Head Start Supplemental FY Education 71,467 1982-83
College Resources Library Cowles Library 840 Prograra
Total Projects Approved August, 1982 $ 73,821
Suramary; Subraitted Approved Rejected 1982-83 Proposals $ 870,534 $1,079,583 $ 364,856 - 28 -
UNIVERSITY RELATIONS Advertising and Promotion Services Activity during the summer raonths has been concentrated on advertising support for sumraer sessions, initiation of the fall advertising prograra for the College for Continuing Education, and the installation of a three-projector, computer-driven multi-image systera for on-campus use.
In addition to summer session advertising, a paid advertising prograra was created and executed on behalf of the Drake Actors Repertory Theatre during its early summer run of plays. A new out door board to replace the permanent board at the junctions of 1-80 and 1-235 was designed, approved and in place before students began returning to carapus. The Fall CCE advertising package included ex panded print media usage, plus television and radio spots. The out door board for the campaign complemented the color scheme of the printed materials. Our new multi-iraage systera was used to generate the 30-second television spot which saved between $300 and $400 for outside production.
Photography efforts were directed toward specific shooting assign ments to provide prints for use in new Education and Actuarial Science brochures. Color prints, slides and black and white prints were pro duced for a variety of publications needs and for use by the President's Office, Admissions, Athletics, Student life. Development and other areas.
Update '82, the newsletter for returning students, was prepared and delivered to the Registrar's Office on schedule. The new multi-image prograra "This Is Drake" is intended to replace our centennial oriented "Sharing the Dream" production as a communica tions medium for use among alumm, parents, prospective students, and others, "This is Drake" is in production with delivery of the film versions expected by the end of September,
Other programs using the multi-image systera are being planned for Student Life, the Band Office and the Developraent Office. The systera includes a computer module, projectors, tapeplayers, speakers, screen and araplifier needed to produce and project multi-image programs on and off campus.
Editorial Services The following brochures were updated and rewritten for the Ad missions Office; College of Education, College of Liberal Arts, Drake's Financial Aid Prograra and the Department of Actuarial Science, In addition, two new brochures have been developed to assist in student recruitment. "Come Join Us" is a student hand-out that provides basic information about Drake University, and the new "Information for parents" brochure is directed to the parents of prospective students. Two other - 29 - informational pieces have been updated and revised—the "Facts" and the "profile" booklets. These contain the current statistical infor raation concerning placeraent, enrollment, freshraan statistics, etc.
A new Honor Roll of Donors currently is in production. Two bro chures have been developed for inclusion in telethon raailings, "A Case for Aliber Hall" provides information about the new College of Business Adrainistration and explains the need for additional funding; the Plough Scholarship Fund brochures explain the purpose and challenge offered by this program.
under d/Horae- ...^..-3 .,,. . ^wv. -.^..^ ^^--^ w^ ^ _^^t^^^v. ^way and will be in the mail by September 24, Also, new issues of the Parents News letter and the Fine Arts Newsletter are scheduled for completion this month. News Services
Use has been made of the News Media Resources File which is a listing of Drake faculty and staff merabers who are experts in particular areas, print and broadcast raedia contacts with Drake faculty and staff for comments or interviews have included Elgin Sumraerfelt, college graduate job raarket; Dale Berry, econoraics; Philip Houle, computers; Ed Wolfe, financial topics; James Cieary, Hinckley verdict; C. Walter Clark, Lebanon situation; Virginia Nichols, tax shelters; Paul Joslin, creationism; Karen Conner, family life; David Dush, superstition; and Mary Haldane, financial aid.
Special media coverage was received on the Plough Foundation Scholarship Fund, and the Des Moines Register published a story and photograph on the "People Page" about the Drake Law School moot court team. Mary Haldane was quoted about the financial aid situation in a Page One story in the Des Moines Register and also was interviewed by television and radio stations, A new prograra of providing publicity on entering freshmen attending sumraer orientation sessions resulted in many stories on new students.
Other news releases included Deans' and President's Lists, Con tinuing Education workshops, summer graduates, law scholarships. Clearinghouse for Woraen's Employment information, Aliber Hall opening, fall classes beginning, financial aid update and grants for Midwest Regional Resource Center, Head Start, Master of Public Administration program, and Loess Hills study.
The state raedia relations program was continued with personal visits to newspaper and radio news editors in Iowa as well as Des Moines media.
Planning has been completed for the new radio news service which will provide recorded Drake news stories to radio stations in the State of Iowa beginning this fall. Groundwork was laid for - 30 -
introduction of an organized effort to place articles by Drake faculty and staff raeraberso n the editorial pages of state newspapers. Preparation is done for updates of the Speakers Bureau and News Media Resources File, Publications Services
Admissions brochures, with the '^faraily look" have been produced. They include: Actuarial Science, College of Education, and Liberal Arts. Work was corapleted on an all new "Facts" brochure with photos and carapus map showing freeway access to the University. The General and Graduate catalogs are in final stages, due to be corapleted early in Septeraber.
The Second Century Fund Twin Cities Invitation was produced, and several pieces are in production for the upcoming telethon,
A new piece was completed for the Iowa State football game get- together, and the same type of design will be used for the UNO and homecoming mailings. Currently, the Parents Newsletter, Reunion Weekend pieces and several Horaecoraing raaterials are in production.
Revision for the new issue of Perspectives, including the raast- head and individual pages, are ready for the Septeraber issue.
The College for Continuing Education catalog and poster have been received frora the printer along with the downtown flyer.
Mr. Dove coramented on John Fay's departure from the job as Director of Developraent and said that it was an inopportune time for the University, but it was a good opportunity for Mr. Fay. We are now into the difficult part of the campaign, and John had had sorae of the major areas outside of Des Moines assigned to him for the campaign. The strength of the alumni group is being built in Los Angeles, San Diego, San Francisco, Phoenix^ and Kansas City and Mr. Fay for two years had been on the road organizing these groups. There is no question that some ground will be lost, but a replaceraent is being sought and in the meanwhile, Bob Clark and Kent Dove have taken the responsibility for cultivating some of these areas. The program in the Development office is much stronger for the work that John has done. The Second Century Fund carapaign is at $17,600,000 which is exactly where it should be at this time. Because of the economy, things are going more slowly but historically the economy does not affect major gifts. Unfortunately, what is taking place in Washington is important. It IS difficult to get large multiyear commitments when there is such uncertainty. Mr. Dove stated that he is still confident about the cam paign, and in reporting, none of the deferred gifts has been included, even though it is customary in campaigns to count certain kinds of these. There has been a gift recently of a $50,000 piece of real estate in Des Moines and one worth $100,000 in the Chicago area that have not yet been included in the total. - 31 - The search for a Director of Development is proceeding with the specification that the person must have had major carapaign experience. This is the first priority in choosing a new person to finish the cam paign sucessfully and on time. There is a search deadline of October 15 and there will be someone here no later than January 1, 1983, but the search will continue until the right person is found. There have been many applications from people who are currently in very good developraent programs,
Mr. Dove announced that James Lyon has agreed to be the chairman of the Greater Drake Annual Fund this year. President Miller invited the coramittee members to have lunch in Hubbell Dining Hall if they wished. The minutes of the July Executive Committee meeting were approved as mailed. The meeting was adjourned at 12 o'clock. Respectfully, submitted.
Wilbur C. Mirier, Secretary Pro Tem DRAKE UNIVERSITY DES MOINES. IOWA 503t1
THE BOARD OF TRUSTEES _ . , _ _ - _ ^_ September 17, 1982
To: Members of the Board of Trustees From: Ann G. Anderson, Secretary
The seraiannual meeting of the Board of Trustees of Drake University will be held on campus in the Olmsted Center on Thursday and Friday, October 28 and 29, 1982. We will convene at 2:00 p.m, on Thursday, October 28 and at 9:30 a.m, on Friday, October 29. REPORT OF THE PRESIDENT OF DRAKE UNIVERSITY TO THE BOARD OF TRUSTEES OCTOBER 28-29, 1982 REPORT OF THE PRESIDENT OF DRAKE UNIVERSITY TO THE BOARD OF TRUSTEES OCTOBER 28-29, 1982 In ray written report to the merabers of the Board of Trustees before our annual raeeting last April, I stated my concern with regard to enroll raent figures for this fall and the effect that real and proposed reduc tions in financiai aid at the federal level might have on our enrollment projections. We had predicted a slight enrollraent decrease because of the known decline in high school graduates in our recruiting areas, but we knew of no way to plug the changing financial aid picture into our projection. It is now obvious that the financial aid changes have rather seriously affected the enrollment at private colleges and universities. In fact, it appears that the wide-spread publicity about possible de creases in financiai help for students discouraged raany individuals frora even making application to a private college. The word was getting around that the ordinary family could not afford to send children to an indepen dent university. Most of the private colleges I know have suffered this fall as a result.
Our projections for enrollment (made last March in our budgeting process) indicated we would be down about 30 full-time students and that part-time credit hours would decrease a bit for 1982. We predicted that summer enrollment would remain about the same and that residence halls would reflect 100 percent occupancy. We have missed the mark on all of these projections and we are left with a budget picture that is not a very pretty one. i* Even though we are up in part-time students this year (2,220 to I - 2 -
2,173 for 1981), and not seriously down in total enrollment (135 students, 6,492 this year as compared to 6,627), we are down 182 students in our full-time enrollment (4,272 to 4,454) and, rather tragically, 109 down in our freshman class (858 this year, 967 last). This is a drop of over 11% in new freshraen. We had expected a rather significant drop as we viewed enrollment and application signs during the sumraer, but we were surprised that the reduction was quite this large. This enroll ment decrease, coupled with last year's drop, has also caused us to be 106 students below capacity in our residence halls. This is the first time in many years that this has happened.
In terms of budget, all of these enrollment and housing changes have rather serious consequences. Our approved budget for 1982-83 contained a projected deficit of $817,000. Much of this deficit was due to in creases in financial aid offerings to students to help raake up for lessen ing help at the federal and state level. It was also a deficit that we thought we could pretty well raake up over the course of the year through decreased expenditures and increased income. But now with the current enrollment decrease facing us we could well add a million dollars to the deficit previously projected.
As I said--this is not a pretty picture but is a problem we are start ing to attack immediately. Our admissions and marketing efforts are greatly improved for next year and I know we can and will do a much better job of attracting our share of new students to this quality University. For this year, we are taking additional detailed looks at all budgets and
^ I - 3 -
cutting expenditures wherever possible. We are also taking a new look at our income possibilities.
For the longer run we must do raore about evaluating our future aca demic prograra offerings and the staffing requirements of the total Univer sity. We have done some of this and have some good input into possible changes for the future, but we must now begin to develop these ideas into decisions and the decisions into program modifications. I believe no one doubts that we can make changes and still maintain a university of excel- 1, lent quality—this has been and must remain our number one goal.
On the positive side—the University has opened this fall with more enthusiasm and excitement than any time since I have been here. The new freshman class is of top quality and the returning students have done an outstanding job of planning and conducting the activities for the new school year. The opening week, parents weekend (with over 1,000 parents here) and Greek Week have all helped get this semester off to a great start. The opening of Aliber Hall for the faculty of the College of Business and the renovation of the interior of Howard Hall to house English, Mathematics, Sociology and ROTC faculty, have also contributed to making this fall semester a most exciting and significant one.
To put things in proper perspective—let's not be so preoccupied and worried about the 200 students we didn't get, that we forget that there are almost 6,500 young people here who are good and eager and excited and who are attending this institution because of its faculty and the quality of its prograras.
^ I ACADEMIC ADMINISTRATION
1982-83 is an especially critical year for the academic division. Having in
itiated a comprehensive contingency planning effort in 1982, that effort is being
extended, updated and expanded. The primary concern is to continue a planning ef
fort that will look ahead three to five years, make projections and provide the
basis for decision making in a timely fashion. Failure to develop a long-range
perspective would result in yearly crisis budget manageraent, a phenomenon which the
division must avoid for the health and quality of its academic programs and the
morale of its faculty and staff.
In addition to the continuation of existing planning initiatives, the divi
sion IS picking up the challenge from President Miller to examine existing general
education requirements in each of the Colleges and consider the implementation of
a core curriculum for Drake University. As ever, our primary concern is the qual
ity of the academic prograra at Drake University. This exaraination by the deans
and faculty will require an intercollegiate effort across the University.
These two planning initiatives are vital to the continued health of the aca
deraic program and will consume a considerable araount of time and effort by faculty,
staff and administrators in the academic division during 1982-83.
Accreditation. This year will provide a brief interlude following considerable
activity over the past three years. The only accreditation activities for this year
are occurring in the College of Business Administration where a self-study is being
conducted in preparation for a visit by a team from the American Association of
Collegiate Schools of Business in 1983-84.
Admissions. In April 1982, a Search was initiated to find a new Director of
Admissions for Drake University. The Search was concluded in July with four can
didates, one of whom was selected for recommendation to President's Staff. As r often happens with talented people, the sarae individual had just accepted the I -2-
position of Admissions Director at another college. At that point, we concluded
that the remaining list of candidates was not strong enough. Since Dr. Larry
Landis had been doing an outstanding job as Acting Director of Admissions, the
Search was terminated to be reinitiated in early 1983. Meanwhile, Dr. Landis
has consented to continue as Director of Admissions and more progress and
enthusiasm has been recorded in that office than at any time in recent years.
Facultj Developraent. Faculty Developraent efforts are proceeding apace in
1982-83. Dr. S. Pike Hall, Faculty Development Coordinator, has been working
actively on the Ethos Project. This Fall a series of colloquia are being held
on campus involving various topics of interest to Drake University faculty. This
activity will continue throughout the 1982-83 academic year. In addition.
Dr. Karen A. Conner is serving as Director of the Faculty Development Board.
Already, the Board has been active in providing support for faculty project
proposals designed to improve the quality of instruction.
Grants. This year will see the third and final year of the $900,000 develop
ment grant for Cooperative Education. The impleraentation of Cooperative Educa
tion at Drake University has been especially successful over the past two years.
Each College is participating and increasing numbers of students are including
Cooperative Education as a component for their undergraduate program. In addition
to providing varied work experiences to assist students in making career decisions,
the faculty have been active in their efforts to include work as a meaningful
addition to the student's undergraduate education. With the conclusion of this
year, the efforts of Cooperative Education will continue, but at a diminished
level. A considerable amount of credit for the success of this program belongs r to Dr. Michael Little, Director of Cooperative Education since 1980. I -3-
In spite of the reduction in federal funding, the College of Education has
been especially successful in obtaining monies for the Headstart Program and
increasing Drake's participation in Vocational Rehabilitation. With its new
federal funding, Drake University will house a new National Institute for
Vocational Rehabilitation.
Conclusion. If anything characterizes the academic year 1982-83, it is
the continuation and planning and examination of the core curriculum. We are
at a special juncture in the University's history. While enrollment trends
produce a measure of uncertainty, the planning effort provides time for evalua
tion and innovation. As always, the primary emphasis must be upon the preserva
tion and enhancement of the quality of the academic prograra. It is that quality
which distinguishes Drake University, and which will continue to raake this
University attractive to prospective students and their parents.
r I -4-
ACADEMIC PROGRAMS
College of Business Administration
Personnel: The College has eleven new faculty on the staff this fall.
Susan Haugen and Tom Stanley have filled the 1981 new positions in Computer
Information Systems and Finance, respectively. Two new positions for 1982
were filled by Robert Kemp in Management with emphasis on Small Business and
Paul Law in Accounting on a one-semester temporary appointment. Quentin Gerber
has joined our faculty as Chairman of the Department of Accounting and Computer
Informations Systems and Eldon Little has filled one of our tenure-track
positions in Marketing. One-year replacement appointments were raade to Sharon
Paliti in Accounting, Tom Parker in Marketing, Wayne Saubert in Business Law,
and Roger Severns in Insurance. Debela Birru and Deborah Westphal Hull have
been reappointed on a one-year basis also. The demand in Computer Informations
Systems mushroomed over the summer making it necessary to hire an additional
person to be able to offer enough sections of the introductory course. Jack
Fellers was hired on a one-year appointment to fill that need.
Two new staff members have been added since the last report. Louis Wood
IS the Director of the Small Business Development Center and Barbara Van Kley
has replaced Vicky Briley as Assistant Director of the Insurance Center.
As IS evidenced by the number of one-year appointments made for 1982-83,
It is continuing to be extremely difficult to hire qualified faculty in almost
every area within the College of Business- It is still necessary to use some
part-time faculty in Marketing, Insurance and Computer Informations Systems.
Enrollment: It appears that the freshman class is down in proportion r with the rest of the University. The upper classes appear to be stable. I -5-
Our introductory classes in Finance, Management and Marketing continue to be
filled to or near maxiraura.
The biggest problem is in the area of computer information systems. The
enrollment this year in the introductory class has increased 50% and it was
necessary to add six more sections of the course this fall. The enrollment in
the upper division computer classes continues to be high and it will be necessary
to add sections of those courses soon.
The M.B.A. enrollraent is growing rapidly, with the biggest increase in the
part-time program. At the present time, over 400 students are recorded as active
in some phase of the prograra. Five sections of graduate classes were added this
fall. One course has been postponed until spring. As this group raoves through
the program and more enroll the College will continue to have the same pressure
for the next few years.
Curriculum: The College will continue on the path of limiting curriculum
changes during the next two years. Attention will be directed to writing the
Self'Study Report for continuing accreditation with the American Assembly of
Collegiate Schools of Business this year. The campus visit will occur during
the following year (1983-84).
Small Business Developraent Center: This program began at Drake in March,
1982 with the addition of Mr. Wood. It is an effort sponsored by the Sraall
Business Association to provide management and counseling assistance and
training to small business firms both on a case-by-case and group assistance
basi£5. The Center for Industrial Research and Service (CIRAS) at Iowa State
University administers the program for the state and acts as liaison between
Centers in Ames (Iowa State), Cedar Falls (University of Northern Iowa), Iowa r City (University of Iowa), and Des Moines (Drake University). I -6-
A number of business faculty professors are acting as consultants for
the Center, as well as several graduate and undergraduate students and profes
sionals from the business community. Seminars and conferences for sraall
business groups also are sponsored by the Center.
To date, with only a moderate amount of publicity 44 clients have been
served. Sorae of these cases are "closed" cases, taking only a few hours to
complete. Others are larger cases still needing assistance. The services are
free to the client; the consultants are paid through the SBDC Grant.
Drake Center's caseload will increase rapidly as word spreads about the
service. The potential for expansion of this program in Des Moines is substan
tial. Additional resources will be acquired with the increase.
Aliber Hall: Aliber Hall is now a reality. The move was completed in
the beginning of August and the faculty, staff and students have been on a
constant "high" ever since. Although the "shake-down" period will continue
for some time, enthusiasm for the new home is undiminished. It is tremendously
satisfying to have our entire college faculty and staff under one roof and
delightful to watch more faculty interact with each other across department
lines. While the College enjoyed the open house for the Aliber Foundation,
Francis Marion Drake Society and the University Campus, not the least of
pleasures was being able to open doors for classes to start in the building
in fall, 1982.
College for Continuing Education
This IS a report of the divisions of the College. It is through the
divisions that the activities of the College occur. While it is not possible i» I -7-
to report on potential incorae to be generated through non-credit programs for
1982-83, It IS possible to give a report of what has transpired during the
summer of 1982 and the fall evening on-carapus enrollment.
Not all of the off-campus credit courses are under way as of the date of
this report. It is anticipated, however, that there will be approximately
twenty-three off-campus extension courses offered during the fall semester.
Extension classes during the Summer Sessions were successful with twenty-
six classes held at thirteen locations. There were 444 enrollments and 1,254
credit hours taught generating a net incorae of $79,330.00. The class size for
downtown extension courses is averaging eighteen students per course, also above
expectations.
The Evening Credit division reports 5,063 credit hours as of September 8,
1982 and this is an increase of the fall 1981 semester of 584 hours using com
parable dates. In non-credit offerings, CCE is looking forward with optimism
to non-credit programs for the professional development of women.
The Center for Professional & Executive Development prograras also are well
underway with success in the summer and early fall exceeding expectations. All
in all, CCE is optimistic and pleased with the start of the fall semester.
The College for Continuing Education did receive one CRT and Printer
located in the 2700 University Avenue building as well as a CRT located at
the Center for Professional & Executive Development, through a grant awarded
CCE. In addition a CRT is located at the Coimnunity Career Planning Center for
Women, 1158 - 27th which was obtained through a Cooperative Education grant.
The training for staff and administrators on these machines will continue to
produce immeasurable productivity and valuable recording results,
^ I -8-
Division of Evening Credit: Data furnished by the Registrar indicates an
enrollment of "evening only" students in 5,063 hours of coursework in on-campus
evening and weekend classes for fall as of September 8, 1982. This exceeds the
budgeted enrollment of 5,000 hours. This figure represents an increase of 584
hours over the comparable enrollment of 4,479 hours at the same point in fall,
1981. The most important element in this increase is undoubtedly the improved
mailing of promotional materials to firms and schools in the Des Moines area.
Two other significant items deserve raention. During the 1982-83 academe
year the number of weekend courses will be increased. Thirty such courses have
been scheduled by the College of Education for the current year. Also signifi
cant IS the appointment of an Advisor for Adult Students, Collette Saylor. She
will serve as an advocate and provide preliminary advising and information to
non-traditional students and will encourage them to apply for admission.
During the spring semester of 1982 a questionnaire was sent to all evening
credit students. Results are now being keypunched and the results should be
available soon.
Extension Division: This semi-annual report covers the complete summer
of 1982, extension program and a summary of the fall programming as of September
10, 1982. The enrollment in fall extension program is lower than in previous
years, with the demise of the offerings in Human Relations Training (ED*1B0),
as It appears most teachers have fulfilled this requirement. Approval has been
given for the offering of a complete graduate degree prograra in Storm Lake, Iowa
in cooperation with Buena Vista College. The first two courses will be offered
this fall, beginning late Septeraber and early October. Also, consideration i» I -9-
is being given for a similar degree program in southeast Iowa, to be conducted
at Burlington, Iowa. It is likely this will not begin until spring 1983.
^en^er for Professional & Executive Development: Since June 1, approximately
thirty-five programs have been conducted, including: Insurance License Qualifi
cation Courses, IIA/CPCU, CPA Review, Law, English as a Second Language, Reading
and Study Skills/High School StudenCs, Cooperative Conference with Polk County
Rape Sexual Assault Care Center, Employers Mutual Agency School, and Retraining
Prograra for Displaced Workers.
The first of two CEO seralnars will be offered on Noveraber 15-16, featuring
Lester Thurow, nationally known econoraist frora M.I.T. This type of prograra
completes a three-year prograra development plan to offer non-credit business
related prograras that meet three different training levels in the business
community. These levels now include:
1. Evening, short-term certificate courses in management development
for first-line supervisory personnel (six offered each semester).
2. Short-term 2-3 day public seminars for middle management (16 seminars
offered per semester).
3. One-day seminars with nationally known speakers on key business issues
for CEO's and top level executives (one per seraester).
Two major grant proposals have been completed and are being considered by
a variety of funding agencies:
1, Family Education for In-Home Care of the Elderly. Potential funding
source: Junior League of Des Moines, insurance corapanies, drug companies,
2. Teleconference Series for Iowa High School Youth. Potential funding
source: AEA, DPI, private foundations. i» I •10-
An e:s:tensive long-range planning report on non-credit programs was corapleted
by CPED staff in July. During the 1982-83 fiscal year, data from this report
and additional client surveys should provide the CCE and CPED staff with a
comprehensive long-range prograra plan for the next three years. The final
plan will be corapleted by March 1, 1983. Increased competition and economy
means that marketing strategies for all non-credit offerings will need to be
more personal and include calls to business executives as well as extensive use
of telephone marketing. After eight years of highly successful annual review
programs for Iowa lawyers, two additional annual review programs in the field
of insurance and real estate will be offered in November and December. Both
these prograras have involved advice and input from client groups to be served
and promise to be highly successful.
Divigion of Women's Programs' Fall enrollraent looks good for Women/School
and the American Management Association courses. All AMA courses have minimura
or better enrollments Two Women/School courses designed for emerging middle management woraen are not attracting participants.
The division continues to develop program areas and explore appropriate
funding sources Recent endeavors include-
1. Displaced Homemakers Services program proposal submitted to the
Department of Social Services was awarded $28,000 from July 1, 1982
through June 30, 1983.
2. Development of a program proposal for a National Center for Career
Development in Higher Education. Currently in the process of being
submitted to Che Kellogg Foundation.
3. Development of a continuation project, Project Job Share through a -11-
new funding source, the Private Industry Council. Division representa
tives submitted a proposal on September 3 for consideration of applica
tion for usage of employment generating funds. The program is designed
to work individually with Blue Cross and Blue Shield and perhaps
Younkers.
4. Development of a "Job Seeking/Job Finding Club" proposal submitted to
the Central Iowa Employment and Training Consortium. The project is
designed to provide work exploration awareness and job seeking skill
developmenc for CETA eligible clients.
5. In progress: Development of a small research project to identify
gaps in services for women in need of training and employment;
Coordinated with the Iowa Women's Political Caucus, Women/Work Task
Force of the Iowa Commission on the Status of Women and the Depart
ment of Public Administration, Drake University. The division plans
to submit a proposal to the Iowa Department of Public Instruction for
a $1,000 raini-grant. The purpose of this project is to provide
legislators with relevant infonnation as they make decisions respective
to allocation of funds for displaced homemakers and other populations
of disadvantaged women.
Division personnel met on June 22-23 to outline priorities for 1982-83.
Three emerging needs reflect:
1. Community need for our involvement in research to impact legislative
and other community decision raaking respective to training, educational
and employment needs of women,
2. Increasing needs of families around work related issues, e.g., alternative -12-
work arrangements, child care; and
3. Increasing needs of adult women returning to the University.
Additionally, the division renewed its commitraent to women in need of career/life planning with individualized consideration for displaced home- makers.
College of Education
Teacher education programs throughout the United States continue to face a verbal barrage of criticism in speeches, actions by school boards and the mass media. The source of the discontent is directly related to enrollment declines in the public schools as well as expressed dissatisfaction with Che quality of education taking place in the schools. Whether in fact these alle gations are correct or incorrect, they have spawned a series of national actions which are designed to "reform" teacher education in the United States and in
effect to improve the quality of education.
Without accepting or rejecting the contentions which have been made, the
criticisms can be classified as follows.
1. Fewer high quality students (meaning students with high grade point
averages and high standard test scores) are opting for careers in
education.
2- Because of the lower "quality" of candidates in teacher education
the net effect is a reduction in the quality of teaching in the
public schools. This generalization is validated by references to
instances of teachers who cannot write adequately and whose knowledge -13-
of specific subjects is limited.
3. Because of the lower quality of students, we have developed shortages
in critical areas such as Mathematics and Science.
All of these criticisms ignore the changes which have taken place in our society
in the last 15-20 years including greater opportunities for women who formerly
entered the teaching profession, lower comparative salaries for starting teachers
and the barrage of newspaper stories about school closings and the dismissal
of teachers. Can it be surprising the young people today are opting for profes
sions other than education?
Accreditation: The issue for the College of Education, however, is not
to refute the charges but to maintain a qualitative and innovative program
which attracts good students. The reputation of the College of Education has
remained high in spite of the difficulties faced by the profession. No better
evidence of this conclusion exists than the accreditation reports which have
been made by the North Central Association, the National Council for the Accred
itation of Teacher Education and the Department of Public Instruction during
the past 18 months. In each of these cases, expert teams external to the
university, reviewed the governance structure, the faculty, the students, the
programs, the resources and the evaluation processes to determine whether or
not the College of Education at Drake University should be approved for accred
itation. In all three of these evaluations the College has been approved for
all of Its programs and appropriate accolades have been bestowed upon the
faculty for their efforts.
Accreditation by the agencies cited above does not mean there are not
problems and opportunities for the future. Among the concerns which exist i* are the following: -14-
1. Under present financial conditions and demographic projections
can the basic faculty needed to maintain the programs be sustained?
Without adequate faculty program reduction would have to take place.
2. The College of Education has increasingly become a graduate program
and most of these students are part-timers. This presents a number
of problems when the fiscal contribution of the College of Education
IS considered in relation to the total university. It is clear that
the decline in undergraduate enrollraent which has existed for 10
years has not totally abated. The need for teachers and allied
personnel continues and therefore the opportunity for the faculty
also continues.
3. College of Education has for more than 10 years been the recipient
of substantial federal grants for projects ranging from Head Start
I* to Teacher Corps. The current political climate has legislated a
reduction in the prograras and therefore this may have a major irapact
on the College and the University. As will be described in a later
section of the report, the College still remains very successful in
attracting federal programs.
There are nuraerous other issues which must be faced by a faculty which
has offered significant local and national leadership for many years.
Priorities: To raeet the challenges of the future, lor several years the
faculty and staff of the College of Education have held a series of planning
conferences at the beginning of each acaderaic year. These have resulted in
program development, prograra modification and program innovations. For the
current year the faculty have opted to concentrate their planning for the year
^ I -15-
on three priorities. These are as follows:
Priority 1.
To develop and impleraent a raodel of Coraputer Education for all students
enrolled in the College of Education. The emphasis will be on the use
of micro-computers and the priority evolved after considerable pilot
development by a number of the faculty members. The faculty feels this
is a critical move to be made at this time because of developments in
the public schools. This priority will require equipment, space and
the training and retraining of faculty.
Priority 2.
To becorae actively involved in a model program of recruitment, advisement,
retention and placement of students. The faculty are cognizant of the
need to secure and retain students if programs are to survive. They will
I» be seeking an even greater role in the future than they did in the past.
Priority 3.
To re-inforce their position the faculty will seek continuing and additional
ways of being involved in the university, the schools of the area and the
coraraunity. College of Education faculty have a strong commitraent to the
concept of service to the community. This has contributed an important
influence upon the concept of teacher education.
Grants: Grantsmanship continues to be a major source of project funds for
the College. For 1982-83 the College has had and will continue to have the
following programs;
1. Vocational Rehabilitation funded at $341,898
2. Head Start funded at $722,387 f 3. Midwest Regional Resource Center funded at $197,542 I -16-
4. Summer Youth Employment Program funded at $70,640
5. Vocational Education Program funded at $51,500
It IS noted that the College is continuing to attract federal programs including
a new Vocational Rehabilitation grant which is to be funded. Drake University
will be designated as a National Institute in an innovative program for job
placement. This program was originally designed and implemented at Drake Univer
sity and has given the University considerable national attention. It is
anticipated that both the private and public sector will benefit frora these
efforts.
It needs to be mentioned that for the first time in 14 years Teacher Corps
does not show up on the above list. As a result of federal action, the Teacher
Corps project was subject to budget cuts. This program has had a distinguished I* history and is worthy of a report of its own. It can be anticipated the MRRC program now currently funded will not be funded beyond this year. However,
the Head Start prograra and the Vocational Rehabilitation Placement Program will
be refunded. The college faculty still seeks additional sources of funding for
specific projects.
Quality Control: In an effort to raaintain the quality of student enrollraent
in Teacher Education, the faculty are initiating this year a testing/remediation
program in basic mathematics, reading skills and library research skills. In
addition the faculty will be carefully analyzing the writing ability of prospec
tive teachers. The program is designed to insure a miniraal level of competency
in the areas for all of our students. Preliminary testing indicates that a
large majority of our sCudents do already meet the minimum qualifications.
This program is significant because it is not mandated by an external
agency but by our own desire to maintain a qualified student population.
^ I -17-
Co_l_l_eg^e of Fine Arts
The College of Fine Arts welcomed three new faculty members in the fall
of this year. James Taylor replaced Keith Setterholm as Assistant Professor
of Theatre Arts/Scene Designer. He received the B.A. in Fine Arts from Colorado
College and the M.F.A. from Southern Methodist University. Mr. Taylor has had
extensive experience in professional theatre prior to his most recent position
at the University of Arkansas at Little Rock, William Lewis, Assistant Professor
of Speech Comraunication, earned his Ph.D. in 1982 at the University of Minnesota.
He previously taught at the University of Minnesota and at the Colleges of St.
Thomas and St. Catherine. He has been active in the Central States Speech
Association. Paul Cero, Acting Instructor of Speech Communication, earned his
M.A. in 1981 at the University of Oregon. He has studied in Japan, Taiwan, the I» Philippine Islands, Hong Kong, and the Peoples Republic of China. He will instruct Public Speaking, direct Forensics Club, and serve as Director of
Cooperative Education for the College of Fine Arts.
Robert Garwell resigned his position as Chairperson of the Department of
Music to accept the position of Dean of the College of the Arts at the Univer
sity of Wisconsin-Whitewater. Marion Hall has been appointed as the new Chair
of the Department of Music.
The ARTREACH activities of the College of Fine Arts made possible by the
receipt of the grant from Dayton-Hudson Foundation were inaugurated during this
past summer with the first season of the Drake Actors Repertory Theatre. The
Theatre Department will also tour a production of Hamlet during this academic
year as part of its continuing ARTREACH activity. This production will go into
nine communities in a one-week tour through Iowa and Minnesota. Workshops in
^ I -18-
fencing, voice, and make-up will be provided for approximately 4,000 or more
high school students in addition to the actual performance of Shakespeare's
great play.
Dayton-Hudson support also has been used to raake it possible to bring the
Royal Shakespeare Corapany to the Drake campus for a one-week residency this
winter. Additional grants from Meredith Corporation and Pioneer Hi-Bred Inter
national, Inc. will support this activity. The Music Department plans tours
for its major ensembles in Iowa and the surrounding region as part of its Dayton-
Hudson ARTREACH activity. Clinics and workshops given by Drake students and
faculty will be part of these tour activities.
The Art Departraent will host two visiting artists in addition to the Print
Symposium as its raajor ARTREACH activities this year. Additionally, there will
be an art filra program with one showing each week for 17 weeks during the spring
semester which is made possible through the Dayton-Hudson Grant.
Curriculum: The Department of Music currently is discussing the possibility
of developing a Bachelor of Fine Arts Degree with a major in Music. There seems
to be considerable interest in this kind of program from a number of students
both in and outside of the department.
As part of the Bachelor of Music Degree with Business Electives, a new
course entitled "Financial Planning and Arts Management" will be taught during
the spring 83 semester by Roger Malfatti, Manager of the Des Moines Symphony.
This particular program continues to gain in strength with 31 majors during
1981-82, an increase of 7 over the previous year. Several of these students
held internships during the year with the Des Moines Symphony, the Greater Des
Moines Chamber of Commerce, the IPBN. One of the graduating seniors was fortun
ate in securing a position as Business Manager of the San Jose Symphony Orchestra
^ I -19-
for the 82-83 season.
It should also be noted that the Department of Speech Communication has
increased in size to 67 majors. This represents an increase of 19% over the
enrollment at the beginning of the school year of 81-82 which, in the context
of declining university enrollment, is an impressive accomplishment. The Speech
Department will have 466 total student contacts with all courses offered during
the fall 82 seraester.
Facilities A new computerized lighting system for the Performing Arts Hall
and the Studio Theatre brings the university to the state of the art in contem
porary theatrical technology. Safety problems evidencedby poor ventilation in
the Studio Arts Hall are in the process of being corrected and should make that
facility much more workable. The Graphic Design Center received some significant
improvement through new lighting, carpeting, and improved heat circulation
during this past summer. Finally, moving the Shloss Lounge to a more open area
on the second floor of the Fine Arts Center makes it possible to now begin
planning for the new Dickson Media Resource Center. While the new Shloss Lounge
IS not yet complete, construction on the new media resource center is antici
pated sometime during this year.
Enrollment, Recruitment, Retention: The total number of majors is expected
to be down about 40 from the same time last year. This trend is reflected
throughout the campus in an overall enrollment drop, but this percentage of
decline is a bit steeper than other colleges. This seems to be echoing a
national trend to reduced interest in the arts asraajor fields of study with a
greater concentration on such practical job preparation curricula as business.
While It IS difficult to predict whether this trend will continue for any
length of time, it does behoove constant planning and re-evaluation of current
^ I -20-
curricula in the light of changing student attitude.
With sorae of the activities of the Dayton-Hudson ARTREACH program, the
college will be active in direct contact with potential students of the future.
Every effort will be made to use these contacts as a further stimulation of
interest in Drake University and an arts oriented career.
Efforts to heighten retention of currently enrolled students are difficult
and exacerbated by continuing financiai aid problems. As one of the department
chairs in the college put it, "We have no retention problems that a healthy
dose of unrestricted scholarship money wouldn't cure." While that may be a bit
simplistic. It does get to the root of what is considered to be a most signifi
cant problem. The Dean and all Department Chairs will be actively engaged in
attempting to secure continued and additional outside funding for the student
talent scholarships.
School of Graduate Studies
Recruitment Activity: After extended negotiations and consideration of
possible graduate programs, Drake University and Buena Vista College will
cooperate in the offering of selected Drake graduate programs beginning in
September 1982. The Drake MSE degree prograras in three majors, curriculum and
instruction, K-12, elementary school administration, and secondary school
adrainistration will likely involve sorae 40 graduate students from northwest
Iowa at the Buena Vista College campus. Graduate faculty members of the College
of Education will teach approxiraately two-thirds of the courses and selected
Buena Vista College instructors will serve as adjunct instructors in the other
courses
^ I -21-
In April 1982, a noon luncheon meeting planned by Dr. W. R. Abell was
held in Olrasted Center for sorae 30 personnel managers of the Des Moines area
businesses, industries, hospitals, schools, etc. Advisors from each of several
key graduate areas, including at least one representative frora each college
having a Drake graduate prograra, were present to give five-rainute summaries of
graduate prograra opportunities at Drake, Response has been good to this program
and plans will be made to continue the event again in Spring 1983.
An attractive poster with attached response cards promoting graduate prograras
IS to be distributed widely in central Iowa. Institutional application for the
Minority Graduate Student Locater Service was recently completed for Drake
again to receive the three national listings of possible minority applicants
that will be prepared during the 1982-83 school year.
Cooperative Education: With funds provided through the Director of Coopera
tive Education, a MIME II-A Computer terminal was purchased recently and is now
installed in the office of the Associate Dean. The terminal was purchased to
be used primarily for the development of the Clearinghouse for Graduate Coopera
tive Education Opportunities with Federal Agencies. Encouraging responses were
received (alraost without exception) from most of the agencies initially contacted.
The data frora these responses are now being organized in preparation for storage
on the VAX Drake coraputer. It is anticipated that the system will be available
for "trial runs" by November 1. A progress report on the project was presented
to the Cooperative Education Coordinator's meeting on August 10.
Meetings were held with the Deans and faculty representatives frora Business
Administration and the College of Education during the Spring 1982 semester.
It IS anticipated that a raeeting will be held again soon with Business Adminis
tration Reports of graduate cooperative education efforts in Public Administration,
^ I -22-
V Psychology, and in English were presented to the Director of Cooperative Educa tion along with the respective reports on undergraduate cooperative education.
The numbers of degrees granted through the School of Graduate Studies for
the past several years including data for 1981-82 listed as follows:
NUMBER OF DEGREES AWARDED (September to August)
Academic Year Summer Totals
1970-71 104 187 291 1971-72 145 186 331 1972-73 73 161 234 1973-74 126 160 286 (7 Ed.D.) 1974-75 110 143 253 (8 Ed.D.) 1975-76 123 157 280 (5 Ed.D.) 1976-77 141 148 289 (10 Ed.D.) (7 D.A.) 1977-78 151 172 323 (10 Ed.D.) (6 D.A.) 1978-79 141 155 296 (10 Ed.D.) (2 D.A.) 1979-80 171 172 343 (11 Ed.D.) (6 D.A.) 1980-81 162 166 328 (12 Ed.D.) (3 D.A.) 1981-82 131 128 (not final) 259 (12 Ed.D.) (2 D.A.)
Doctoral degrees have been granted since the beginning of those programs in
1972 through August 1982, as follows:
Doctor of Education
Educational Administration 39 Curriculum and Instruction 23 Counseling and Personnel Services 23
Doctor of Arts (English) 26
Total 111
Doctoral Programs Evaluation: Months of preparation on the part of many
segments of the University for the North Central Association of Colleges and
Universities review of Drake's doctoral programs resulted in an on-campus visit
by the assigned NCA committee early in the 1982 spring seraester. The results
of this evaluation procedure were very positive for both the Doctor of Arts
degree program in English and the Doctor of Education degree programs in curric- I I
_23-
% ulum and instruction, counseling and personnel services, and educational admin
istration.
Enrollments: The 1982 spring semester enrollment of 1,311 graduate students
was equal to the largest spring enrollment of 1981. Maintenance of the large
total enrollments for fall and spring in Graduate School is particularly gratifying
in view of the rather consistent numbers granted degrees each year. The 1981
fall semester final enrollment was the largest on record. The summer enrollraent
of 1,660 students for 1982 was not as large as the previous three suramers, but
the 41 percent in degree programs was the same as sumraer 1981.
Undoubtedly the relatively large nuraber of part-time students for fall and
spring semesters (8 hours or less) 1181 out of the total of 1379 for fall
semester 1981 for instance, help to account for the maintenance of large enroll
raents even though economic times are poor. Follow-up studies of new students
admitted indicate the quality of students generally has been raaintained.
Research Councils: In May the University Research Council allocated
$1000 each for two faculty raerabers'projects . The Council also initiated grants
from 1982-83 funds for two faculty raembers. Of the $13,000 budgeted for 1982-83,
a balance of $11,503 remains for additional grants.
The Graduate Student Research Council will meet in October for the purpose
of considering proposals for grants to graduate students from an allocation of
$1,000 for the year. Nine graduate students received grants during 1981-82.
This particular activity is viewed as an excellent educational experience for
Council members as well as those students who are applicants for grants.
I I
-lli-
% School of Journalism and Mass Communication
Faculty: By many measures the present faculty in the School of Journalism
and Mass Communication are the strongest in recent years at Drake, Replacements
for senior professors (Jaraes Duncan and Frank Mathews) continue to work out well,
Robert Boyd, who joined the faculty at the rank of associate professor in
advertising (replacing Quentin Schultze, who took a position at Clark College
in Grand Rapids, Mich.), has brought new insights and enthusiasm to our largest
single major, advertising. It remains difficult to hold faculty at competitive
salaries. Almost all faculty either have an employed spouse or must engage in
consulting and related activities in order to preserve a reasonable standard
of living.
Equipment: Significant gains and iraprovements have been made in the area
of instructional equipment. Our radio-television operations now include color
and improvements also are being raade in the media graphics area thanks to
grants to the University frora Cowles Communications, Inc. and to the School
from the estate of a 1974 graduate.
Enrollraent. Enrollraent is relatively good for the fall semester. It
appears that we will be at about last year's level. We also are conducting
increased activities in the recruiting/high school areas. On Thursday,
Sep tember 16, the School conducted the first annual Scholastic Journalism Work
shop at Drake. The workshop serves central Iowa high schools and about 100
students and advisers attended. Further, information about faculty and prograras
IS being updated and reprinted to share with the admissions staff and prospective
students.
Curriculum and Prograras' The curriculura continues to offer both breadth
I -25-
in the mass communication areas with opportunities for in-depth study,
faculty and staff resources are strained in raeeting those commitments. Place
raent of 1982 graduates appears to be good, perhaps excellent, considering the
economy.
General Summary. In terms of faculty, quality of students, nature of the
instructional programs, an excellent academic year is anticipated.
The Law School
1981-82 was another year of development within the Law School The total
enrollment of full-time law students for the fall of 1982 is 513, down from
531 last year. There are 165 third-year students, 176 second-year students, and
172 entering first-year students.
In addition to the large number of full-time students, there are 16 part-
time students Six of these persons are lawyers who are auditing specialized
law courses for continuing legal education credit, one is a Vietnamese-trained
lawyer who is preparing to take the Iowa Bar, and five are new students who have
enrolled in Law School through the new Career Opportunities Program. Not
counted as part of the 16 part-time students are five recent graduates of the
Law School who are participating in the new one-year, post-graduate litigation
internship program.
Student Recruitment. Student recruitraent efforts proved to be quite
successful as evidenced by the receipt of approximately 100 more applications
than were received in the previous year. Faculty will continue Co concentrate
their recruiting efforts in the Midwest and the Director of Law Admissions
will participate in the Midwest Association of Prelaw Advisors' Caravan which
I -26-
includes visits to five schools.
Enthusiastic responses have been received from alurani who have been asked
to serve as area representatives for Law School student recruitment. It is
anticipated that the representatives will participate in undergraduate career
days at those schools which are outside of our usual recruiting areas. The
representatives also will be asked to contact applicants whose applications
have received favorable rating by admissions panels and to help those applicants
make a final decision to attend Drake Law School.
Student Activities:
—Moot Court. Drake Moot Court teams entered several competitions and
once again won all of the top awards in the Midwest Moot Court Competition.
—The Gavel. Plans are being made to continue distributing The Gavel,
the student-produced newspaper, to law alumni. This greatly upgraded and
expanded newspaper, winner of six awards at the national convention of the Law
School Division of the American Bar Association, will continue to add an alumni
supplement with articles of particular interest to alumni to three issues during
the year.
Faculty. The national nature of the educational background of the 23
full-time faculty merabers continues to be maintained. One professor and two
instructors received their law degrees frora Drake, three professors received
their law degrees from the University of Iowa, and the remaining faculty merabers
received their law degrees from Albany, Columbia, Cornell, Denver, Duke, George
Washington, Hamline, Indiana. Kentucky, Louisiana, Missouri-Kansas City,
Nebraska, Richmond, St. Louis, Syracuse and Yale
Eleven faculty have LL.M. Degrees. The schools from which the degrees
have been received are Colurabia, Georgetown, Harvard, Michigan, Missouri-Kansas I I
-27-
City, New York University and Yale.
Innovative Programs' The following is a discussion of new and innovative
programs already begun or currently being considered.
—Drake Trial Fraetice Internship. Initiated this year, the Internship
is a pilot prograra conducted cooperatively by the Law School and local law
firras. This one-year program, for recent graduates who have been hired by
law firms, is designed to bridge the gap between Law School and the practice
of law. No course credit will be awarded, and the program will not lead to an
advanced degree. The Iowa Supreme Court has approved the program and will
award a certificate of completion to program participants at its conclusion.
—Fred Lane Trial Practice Seminar. In each of the past two Junes, a five-
day trial practice seminar was presented in the Law School by Fred Lane, Dean
of the Lawyers' Post-Graduate Clinics in Chicago. Mr. Lane presents this seminar
outside Chicago only twice each year and Drake has been one of the sites
selected for this seminar each of the past two years.
—Career Opportunities Prograra. In response to requests for a program of
Jaw study designed to accommodate persons considering changing career fields,
the law faculty developed the Career Opportunities Program. This program, open
only to persons who meet the admissions standards established for regularly
admitted students, incorporates these students in two of the five regular first-
year law courses (from five to eight credit hours per person) during both the
fall and spring semesters. This provides the students with an opportunity to
study law on a limited basis before having to make a firra commitment to change
career fields. At the end of the first year, the students raust raake a decision
to pursue the study of law on a full-tlrae basis or to discontinue their law
studies at Drake Law School. A maxiraura enrollraent of 20 students per year has
I I -28-
!» been established for this prograra.
—Prelaw Minority Conference. The outstanding success of the first conference,
held at Drake last year, has led to the scheduling of a second conference this
year. Drake again will be the host school and will work in cooperation with
the University of Iowa and Creighton University.
—Law Related Education. A grant trom the Iowa Criminal Justice Planning
Agency and the Young Lawyers Division of the Bar Association has provided for
the continuation of this program established last year. The primary emphasis
of the program is to inforra educationa] and community groups about law, rights
and responsibilities.
—Agricultural Law Center. This prograra, the first of its kind in the
country, is being developed in cooperation with Dr. Neil Harl of Iowa State
University and is expected to be in place next year. Two agricultural courses.
Agricultural Tax Planning and Agricultural Cooperatives have been included in
this fall seraester's curriculum.
—Teleyision Program "The Law". A television program was developed last
year by Professor Robert Hunter for half-hour broadcasts on cable television
channel D. The saccess of the program, which explores legal topics of interest
to the general public, has led to its being scheduled again for this year.
Alurani:
—Reunions. Nine alurani reunions have been planned for this year's Home
coraing Weekend, Reunion activities will include the Jake More Dinner, brunch,
a serainar, the Drake football garae, and individual cocktail parties and class
dinners.
—Board of Counselors. Jon R, Pearce was elected as the new president
of the Board of Counselors and John L. Ayers was elected as the new president-
I -29-
elect. Executive Committee at-large merabers are Edraund J. Sease and Allen
Donielson.
Capital Gifts Carapaign: Don Byers is chairperson of the Board of
Counselors' committee for the Law School fund raising campaign. To date
commitraents of $250,000 have been received along with additional verbal corarait-
ments to raise that total to $300,000. Members of the Law School faculty and
staff personally have pledged $75,000 to the capital gifts campaign.
College of Liberal Arts
The 1981-82 academic year was a notable one for the College of
Liberal Arts, with several new curricular programs underway or in the late
planning stages, with significant progress made in our efforts to improve
physical space facilities, and with the successful continuation of our planning
activities to meet a variety of future contingencies. In addition, there were
significant changes in the faculty of the College, especially with the retire
ment of a nuraber of key senior faculty raembers.
Adrainistration: The Office of the Dean, after having experienced a complete
turnover of personnel during the previous two years, is now completely staffed
and has worked as an effective and congenial team with an enthusiastic view
for the future of the College. While the Dean of the College occupies a full-
time administrative position, both the Associate Dean and the Assistant Dean
retain major teaching duties within their respective departments. The accomplish
ments of the Associate Dean this year (other than the routine administration
of specific programs within the College) have consisted of planning and over
seeing raajor changes in teaching and laboratory space and the refinement of
^ I -30-
the student data base for the College and the University which will provide
the basis for understanding attrition/retention patterns. The Assistant Dean
has devoted considerable effort toward raore personalization of the relationship
of our office with our student body, to implementation of our new program of
academic minors, and to establishment of an experimental program for our largest
single group of students—the undeclared majors.
Faculty: This year, four senior merabers of the College faculty retired—
John McCaw in Religion, Herbert Van Deventer in Social Science, and Paul Willis
and Elsworth Woods m Political Science. AIL were key members of the College
and University community, and they will be sorely missed. We lost another very
important faculcy member with the untimely death of Curtis Page (English) during
the fall seraester. In addition, there were several resignations, raost iraportantly
that of the Chainnan of the Departraent of Chemistry, Lawrence Brown.
Consistent with our practice of the past several years, not all the positions
have been replaced, so that the size of the faculty has been reduced in 1982-83
by one full-time position. New faculty appointments have been made though, in
the fields of Anthropology, Economics, English. Military Science, and Political
Science. These new young faculty merabers will add fresh approaches and a
characteristic enthusiasm to our teaching efforts.
The faculty has continued to maintain its record of excellence in teaching,
service to the coiomianity, and scholarly research. While teaching continues to
be the priraary criterion by which members of our faculty are judged, efforts are
under way to give more recognition to their very successful scholarship and
publication records as well. Toward that end, we have established an annual
award—the Centennial Scholar Award, funded mainly by an endowment frora alumni
contributions. In addition, this year we published a most impressive document,
^ I -31-
"Papers and Publications of the Centennial Faculty of the College of Liberal
Arts," documenting the outstanding scholarly accomplishments of our faculty.
Curriculum: The College continues to be concerned to maintain a spirit of vitality and intellectual growth during a period when the overall size of the student body (and, therefore, the faculty) is shrinking. We believe we have made significant accomplishments in this area. With Dr. Van Deventer's retire ment the field of general Social Science was phased out of the curriculum and replaced by Anthropology. Every effort is being made to coordinate the fledgling prograra in Anthropology with those of other major schools in the state, including
Grinnell College, the University of Iowa, and Iowa State University. In this manner, we believe we can^ with minimal resources, build the nucleus of an ou ts tanding p ro g ram.
The program in Military Science established last year continues to grow rapidly. In the past twelve months, the number of students enrolled in the program has almost tripled, now numbering 58. The Department of the Army has given us a second full-time faculty person in this area, as well as an additional staff support person. The career and scholarship options which this program provides has been a major advantage in the recruitraent of new students to the
University.
Within the College of Liberal Arts, the largest single group of students consists of those who have not declared a raajor; and the size of this group grows significantly each year. There is a concern to deterraine ways to better understand and service these students, provide the guidance they need to explore options within the entire University, and increase retention of these students for the University. An experimental curricular program for the undeclared majors is now underway. This program utilizes a workshop format which provides -32-
ways these sCudents can explore both their own talents and interests and all
the options available to them across the University. It utilizes interest
inventories, guest speakers, and coraputer programs, and covers such topics
as risk-taking, decision-making, personal values, college survival skills, and
career exploration. This program will be repeated on an experiraental basis
during the Spring semester and, if judged successful, expanded significantly
in size next year.
Last year the Liberal Arts Council approved the establishment of academic
minors fay departments. The administrative details of this program have now
been worked out, and those departraents which desire to do so will establish
acaderaic rainors during the Fall semester. We believe this addition will be
attractive to the students and will give thera an opportunity to obtain more
depth of knowledge than the previous program of majors only.
The program in Cooperative Education continues to grow. Approxiraately
65 Liberal Arts students, representing about half of the departraents in the
College, participated in Cooperative Education programs during the Spring and
Sumraer terms of 1982. Planning for cooperative courses and policies, along with job development efforts, has been expanded to include the departments of
Chemistry, Econoraics, and Mathematics and Coraputer Science. The College continues
to raomtor carefully the quality of each of these programs under the guidelines
established by the Liberal Arts Council for the granting of academic credit
It IS one of the raost innovative programs for Liberal Arts students in the
country, and the faculty continue to be more than satisfied with its quality.
Enrollraent: The College continues to experience a very gradual decline
in the number of students majoring within its programs. On the other hand,
the service function to the other col leges of the University continues to grow, -33-
keeping overall enrollment levels fairly even. A significant amount of that service function is fulfilled through the large number of undeclared majors, who enroll initially in the College of Liberal Arts but many of whom later transfer to the other colleges of the University.
Efforts during the past year to refine the student data base have been quite successful, and it is now possible to clearly define attrition and retention of students, both for the University as a whole and for students who do not leave the University but rather transfer across colleges. The analysis
IS not yet complete, but it already has yielded a number of important findings related to student attrition. For example, it is clear from this study that the retention of students improves as a function of their quality—that is, as a University, Che best students are being retained at a higher level than raid-range students, and the poorest retention is experienced with the poorest students. The analysis of the undeclared majors in the College of Liberal
Arts has confirmed that well over half of the apparent losses in this group have not been losses to the University, but transfers to the other colleges of the University.
Space: The goal of the College which governed planning for the reallocation of space was to move all faculty into individual offices in properly equipped buildings located on the central campus, with each departraent having contiguous space in proxiraity to their laboratory and teaching facilities. With the completion of the move of Psychology into Olin Hall last year and with the corapletion of the renovation of Howard Hall this year, substantial progress toward this goal will have been realized. The Departments of Psychology and Mathematics will have been raoved from a number of off-carapus or peripheral substandard houses into excellent facilities. The faculty in the Departments of Sociology -34-
and History, where senior faculty members have been sharing offices for years,
now will have individual offices. The Institute of Public Affairs and Adminis
tration will return from temporary peripheral housing to Meredith Hall and the
Foreign Language Department also will return to the central campus.
The highest current priority is the badly needed renovation of Harvey
Inghara Hall. This renovation will modernize the space for the Departments of
Chemistry and Physics, and, with consolidation of space in those departraents,
provide space for the Department of Geography/Geology to be housed in the facility
adjacent to its laboratory space. It is particularly important in these times
of retrenchment to recognize that the reorganization of Liberal Arts space has
been accompanied by a substantial improvement in the quality and organization
of the space so that even where total space has been lost the net result has
been a substantial increase in faculty raorale.
The Future: During this past year, the College of Liberal Arts joined
with the other colleges of the University to engage in a forward planning
activity to better meet a number of possible contingencies for future enrollment.
While that was in many ways a difficult and sometimes painful process, it was
a cooperative effort which provided an opportunity to face squarely certain
possible outcomes and to take action now that should prevent any major traumatic
changes later. The College plans to continue to address those issues which
are of a continuing nature in any acaderaic setting, including curricular iraprove
raent, the evaluation of teaching effectiveness, faculty developraent, and student
retention.
^ I -35-
College of Pharraacy
An event of great significance to the College of Pharraacy occurred this
spring with the acceptance by the Plough Foundation of Memphis, Tennessee, of
Drake University into the program of pharmacy student scholarships initiated
by Mr. Abe Plough. Drake is the first private educational institution to
receive raoney from the Plough Foundation. The Office of Institutional Develop
raent of the University is preparing a plan to enlist the support of pharraacy
alumni in raising the money which the University must contribute to the challenge
grant. We believe that the strategy is one which will be successful, and we
look forward to being a part of the solicitation process.
Turnover in faculty positions has become a continuous concern. Two clinical
faculty members have resigned their teaching/practice positions to accept
administrative/practice employment in noneducational institutions. These people
have been replaced by one full-time and one part-time persons. In our recruiting
efforts to replace these people we have encountered competitive situations which
previously had not been a problem to us. Not only hospitals but the pharmaceuti
cal industry has recognized the value of Pharm.D.-trained personnel and has
entered the job market with financial resources beyond those available to many
educational institutions. This fact makes recruitment of qualified clinical
personnel more difficult, increasing the possibility of losing knowledgeable,
competent faculty.
A recent comparison of salaries with salaries of pharmaceutical educators
nationwide shows that, in several instances, faculty salaries, particularly in
the basic pharmaceutical sciences, have fallen. These people are exceedingly c marketable, and their retention becomes more difficult. I -36-
It IS a special pleasure to record that Dr. Gary Russi, professor of pharmacology, was selected by the American Council on Education to be an ACE
Fellow for the academic year 1982-83. Dr. Russi will work in the office of the vice president, academic administration and perhaps spend some time at another university in a medical center setting as part of the ACE goal to strengthen leadership in American higher education. Dr. Russi is only the second pharmaceu tical educator to be selected for the prograra since it was established in 1964.
(Dr. Kolka, who will serve as Dr. Russi's mentor at Drake, participated in the ACE Fellows Program in 1972-73.)
Vice President James Kolka and Dean Boyd Granberg visited in June in
Alexandria, Virginia with the American Council on Pharmaceutical Education, the accrediting agency for pharmaceutical education. The Council expressed approval of University and College actions in regard to previously stated
Council concerns for financing and staffing the College. There remains some uncertainty on the part of the Council for the areas of pharmaceutical chemistry and pharmacy administration courses in the curriculum. The Dean and the faculty of the College are addressing these maCters with the support and advice from the academic officers of the University.
Cumulative results from the January and June 1982 state board examinations show that of 74 scores reported to us, 72 of our students passed, for a per centage success of 97.3. The comparative scores for January were submitted in the 1982 Annual Report of the college. The figures for the June examination are given below.
Chem. Math. Pharma- Phcy. Practice Average cology of Phcy. School Averages 74.45 86.70 81.04 77.94 88.10 83 State Averages 79.07 88.19 82.82 81.37 87.69 84 National Averages 78.38 85.54 80.34 77.75 87.24 81 -37-
Dr. Richard Morrow will serve as acting dean of the college during
Dean Granberg's absence for a fall 1982 sabbatical.
EDUCATIONAL SERVICES
Admissions
This summer the admission staff devoted its energies to the formulation
and development of a series of organizational initiatives that were designed
to produce a unified, systematic, and effective approach to the recruitment of
new undergraduate students for Drake University. These initiatives were designed
to draw on the strengths of past performance, the knowledge and expertise of a
veteran admissions staff, and an understanding and appreciation of the concept
that a successful admissions effort must address weaknesses, evaluate alterna
tives and pursue new goals with great rigor.
Candid self-assessment and careful planning lie at the base of any success
ful action program. As a start, the staff has produced a master admission plan
that has three parts. Part One contains an holistic assessment of the admission
environment. It is candid, critical, tentative and raises as raany questions as
It answers. Part Two is raade up of the specific plans of each admissions
officer. In addition, for each territory, specific historical information is
provided along with numbers descriptive of high school populations. Part Three
is made up of a series of essays that seek to identify, specify, or detail
groups, events, actions or things that irapact on the adraissions activity at
Drake. It is intended that this document be a working docuraent, one that will r evolve in both specific and general directions as experience and environraent I -38-
dictates. It is a start.
A new publication strategy has been formulated in accord with current
research findings. Recent research suggests that there are a number of specific
factors that are regularly associated with the conversion of inquiry to applica
tion to enrollee. One of the major factors is publications and direct communica
tions. The Prospectus and the several catalogs have been updated to reflect new
developments at the University. In particular, the new edition of the Prospectus
incorporates a detail of initial curricular expectations by college. A new
admissions brochure, "Come Join Us", was designed by the admissions staff. An
admissions version of Financial Aid information, designed to anticipate and
complement Financial Aid's publications, has been developed. An undeclared raajor
brochure has been published and is directed toward one of our largest categories
of recruited students. A brochure aimed at parents and parent concerns has been
published and will be used in conjunction with alumni parents raaterials such as
the Parents Newsletter. The successful "Transfer Connection" newsletter for
transfer students will be continued. A school counselors newsletter has been
proposed and the office will be sending catalogs, the Prospectus and "Drake Per
spectives to high schools throughout Iowa, Illinois and the rest of the nation.
These publications and strategies will augment already established communication
efforts.
In another vein, a careful analysis of enrollraent data suggested a need to
re-evaluate the strategy for recruitment in Iowa. An Iowa task force was appointed
and this group has developed a set of recommendations for improving our productivity
in Iowa. The recruiting territories have been reorganized and it now should be
possible to provide service to Eastern Iowa in a much more systematic, efficient r and consistent manner. These changes, coupled with the departure of Dr. Hadley, I -39-
who covered Michigan, Florida and the Gulf States, have led to new assignments
in Illinois, Michigan, Florida and the Gulf States.
The following are selected recoraraendations from the Iowa task force•
1. The Admissions Office should be redesigned.
2. The Admissions Office telephone system must be adequately redesigned.
3. The Admissions Office must employ a part-time telephone person to help the
Admissions Counselors phone and "screen" each inquiry in Iowa (and other
states).
4. The Admissions Office needs a computer terminal to correct errors daily
and to input directly into the computer the applications for admission and
the adraitted students.
5. The Drake DUPFAA raust be used as a recruiting tool until the official FAF
is available.
6. Adraitted Iowa students who do not register at any of the scheduled suramer
registrations should be invited to register by appointment in July and
early August.
7. A xerox copy of personal letter inquiries will be forwarded to the department
of the listed major for faculty information and use.
8. All applications listing their raajor "undecided" should receive the "Undecided"
brochure and/or information letter on the "Open-Option Advising Program" at
Drake.
9. Mall a monthly Counselor Newsletter to each high school counselor.
10. Mail the Prospectus in a plastic envelope to each new inquiry within a day
or two after receiving the inquiry.
11. Mail the new 1983-84 catalogs to high school counseling offices within a
few days after it is delivered to the Admissions Office.
^ I -40-
12. Mail the new 1983-84 catalogs within a few days to inquirers who write
personal letters requesting a catalog.
13. Mail the new financial aid brochure and Drake University Preliminary
Financial Aid Application (DUPFAA) to each inquiry and each high school
counseling office, within a few days after the DUPFAA is printed, and from
then on continue sending to each inquiry within a few days.
14. Admissions Counselors will phone each Iowa inquiry (or as many as possible)
as soon as the Prqspe_ctus has been received.
15. Drake will be represented at all regional College Day-Night Programs in
Iowa.
16. Admissions Counselors will visit all (if possible) the Iowa high schools
in late Septeraber, October, November and early December.
17. Drake needs to try to offer an "Independent Study Honors Program" for a
very few top freshmen scholars.
18. Admissions Counselors will phone each prospective student at as raany as
ten different stages of progress frora inquiry to enrolled student.
19. In 1983, (for the 1984 freshraan class) raake earlier ACT and PSAT Searches
using names Drake can purchase on tape frora ACT and SAT.
20. In 1983, begin mailing the Prospectus in May to the earliest Iowa inquiries
and continue mailing the Prospectus within a few days after each inquiry is
received.
21. In 1983, mail the new 1984-85 catalog to high school counseling offices in
mid-August so they will be delivered around September 1.
22. In 1983, mail the financiai aid brochure and DUPFAA to each inquiry starting
September 1. Also, mail them and a Counselor Newsletter to each high
school counselor.
^ I -41-
Office reorganization is another dimension of the effort to meet the
demands of the present recruiting season. Ms. Regis Glenn has been promoted
froin Adraissions Counselor to Assistant Director of Admissions. Regis will play
a major role in the office working with transfer students, representing the
office to visiting parents and potential students, transcript analysis and
evaluation and research. Melanie Bower will be working as an admissions counselor
and with interviews and transcript evaluation along with the current duties of
record keeping, data updates, etc. Bob Anderson will assume the role of office
and professional staff supervisor in addition to his duties as admission counselor
and supervisor-caretaker of mailings and coraputer information systems manager.
It is anticipated that Elaine Burgess and the international student services
operation will be established in a separate but closely allied location. There
are now in excess of 135 foreign students and U.S. Citizens from overseas on
the Drake carapus.
Transfer students continue to play an important role in the admission
process. New efforts to establish articulation agreements between Drake and
the several community colleges in the state are being pursued. In addition a
two plus two program in which Drake and community colleges cooperate to coordinate
curricular expectations for students who elect to take their first two years in
higher education at community colleges are being arranged. Scholarship and
financial aid package considerations have been proposed. Clearly, Drake must
be sensitive to the role and the needs of the transfer student and these and
additional initiatives are called for.
The education of international students is becoming an increasing reality
at Drake University. The active recruitraent of foreign students continues with r an emphasis in the far East and the Japanese market. This year will require a I -42-
careful analysis of our international student enrollment and recruitraent efforts.
Technology plays a role as well. Currently, new programs are relieving
the clerical and professional staff of tasks that have been done by hand.
Computer prepared cards, labels, and front sheets are now a reality. Plans
are being laid for the development of an on-line capability for the entire
admission effort. It is anticipated that programming will begin no later than
this coming January. In the meantime the present system is being bolstered to
meet the demands of a strong recruiting year. The six week turn-around time
would no longer seem to be at issue.
The new year is under way. A plan, both for a unit and for individuals
has been created. A regular reporting mechanism is in place. Old problems are
being addressed, new strategies are being introduced and the office is ready to
assess and change as needed. There is still a great deal to be accomplished.
Special areas raay need special plans and programs. Fine Arts, Pharmacy, and
Education may require carefully tailored prograras to aid in the attraction of
suitable numbers of recruits. Special prograras such as Sleeping Bag Weekends
will be continued, evaluated and redesigned to meet the needs of a new genera
tion of students. The design for admissions is for effectiveness, efficiency,
accountabl1ity and—success in the recruitraent of the class of 1983.
Coraputer Center
After a lengthy search process, Kathryn Schantz has been hired as Senior
Academic Consultant, replacing Brenda French who resigned this past spring.
Mrs. Schantz is a graduate of Clarke College in Dubuque with a major in Computer
Science.
^ I -43-
Dr. Alexander Kleiner, Professor of Mathematics in the College of Liberal
Arts, was the recipient of the second Fellowship in Academic Computing. Dr.
Kleiner spent the suramer in the Coraputer Center, working on projects in the
programming language APL, and in mathematical utility subroutines. This fall
Dr. Kleiner will make the results of his summer efforts available to Drake
Faculty and Staff.
The Center supports a varied and diverse user community. It should be
noted that not every student user is active in a given semester, however, all
account holders are potential users at any time. This user group continues
to grow in nurabers and also has been increasing their individual system useage
routinely. This is not surprising, since hours of terminal availability have
been expanded, and a number of additional terminals have been added to the
academic network in the past year. Continued growth in system usage is expected
for 1982-83, since the Center is in the process of adding over sixty terminals and
printers in Aliber Hall.
In Administrative Computing, good progress is being made on new projects
which were authorized last spring. The Financial Aids Office and the Office of
Institutional Development were given priorities for the initial phases of projects
which will convert their computer support systeras frora batch processing to on-line
processing. Both projects are on schedule, and are presently in systems analysis
phase. Programming will begin on these projects about the first of October.
The irapLemeiitation schedule calls for the Financial Aids Office to have on-line
access to their stored data for update and inquiry raodes by February 1, 1983.
Institutional Development will follow on or about April 1, 1983. c Staff efforts also have been devoted to finalizing the design of tho I -44-
Administrative Terminal Network which will be required to support the new
on-line mode of operations. The network will be based on a nuraber of Thomas
Engineering Protocal Converters. These units allow the substitution of
inexpensive terminals as replacements for standard Honeywell terminals at a
cost savings of about $1900 per terminal. The present best estimate is that
the Administrative Terminal Network will eventually include about 80 terminals
when all required systems developraent projects are corapleted.
As the Coraputer Center staff plans for the future, the University is rapidly
expanding a data communications network which already involves multiple computers
and word processors, and well over 100 terminals. By this time next year, the
network will have grown to over 200 terminals. The network is based on twisted
pair technology and utilizes buried cables, the bulk of which were installed
many years ago. Additional cabling was buried this summer to support the addi
tional equipment installed in Aliber Hall for the College of Business. The
existing network uses most of the capacity of the buried cables. Rather than
simply planning to add more cable in the future, an effort will be raade to look
to newer technology to allow for continued cost-effective growth in data corarauni
cations. At the sarae time, it is apparent that Drake University also must
consider a cost-effective upgrade to the voice communications system on campus
which IS based on a Bell Centrex system. It is the intent of the Coraputer Center
to explore alternatives in concert with other segments of the University community
and to develop a long-range plan to satisfy both voice and data coraraunications
needs for the coming decade.
^ I -45-
Cowles Library
During the past summer, three additional air intakes and a pressure relief
vent were installed in the roof of Cowles Library. This installation was the
raost recent in a series of modifications to Cowles' heating-air conditioning
equipment attempting to improve the library's internal cliraate. The recent
several weeks of extremely high relative humidity (often above 70%) eraphasized
the need to establish in the library a stable, cool, dry atmosphere year round,
all day, every day.
Circulation: The circulation of library materials to its using population
IS generally considered one of the poorer methods of evaluating the effectiveness
of a library. However, it also is one of Che few quantifiable measures of
library service. Cowles'' circulation has held relatively constant in total
numbers during this period of declining student enrollraent. At the sarae tirae,
in-house use of the collections appears to have increased significantly during the
past several years. This is remarkable when seen against the background of
declining study space within the building. Although it is not possible to explain
objectively the reasons for these phenomena, they signify an improving quality of
1ibrary service.
It should also be noted that a small (slightly more than 8%) amount of our
circulation is to non-Drake residents of the city of Des Moines and to Drake
Alumni. Although this service is relatively unremarked within the span of
contributions Drake makes to the metropolitan community, it is one of some merit.
Cowles Library holds information not otherwise accessible within the city and
thus offers to Des Moines a service which would not be available were there no
Drake University.
^ I -46-
Serials• With the cooperation of the Computer Center, it has been possible
to begin the construction of an on-line list of serials holdings. This new
service not only will extend inforraation about serials collection to every
terrainal connected to the Drake University acaderaic computer, but also will allow
the preparation of paper copy of serials much more frequently and efficiently, and analysis of holdings with a precision and ease not previously possible.
Reference: The library education program has continued to expand and improve
Greater numbers of students are being taught how to use this library more effectively, and thus, how to be more effective scholars. The ability to find and use information well is crucial to success. These efforts contribute to
the education Drake University offers its students-
Interlibrary Loan. Cowles' interlibrary lending activity continues to
increase—both borrowing and lending. It is this practice which allows the provision of adequate library service while not owning every piece of information needed by the students and faculty of Drake University. During the past decade,
this service has been improved. To that end, the University is a member of the
Iowa Interlibrary Inforraation Teletype Exchange, the OCLC Interlibrary Loan raode,
a member of the Polk County Biomedical Consortium and participates in the informal national cooperative interlibrary loan network. As the araount of information available continues to increase geometrically, the need for improved interlibrary
communication and cooperative networking will increase. The staff is constantly
studying interlibrary lending techniques and participating in studies.
Special Co_llections' It is a pleasure to report that the use of Special
Collections is increasing and becoming a significant public service contribution.
This IS particularly pleasant because Special Collections has been and is an area
into which have been placed very few scarce dollars. -47-
Most of these collections are the result of organizing into usable and workable
coraponents materials previously held by the library or Che University. This
department is now responding to requests not only from the Drake community but
also from Des Moines, Iowa and out-of-state residents.
Of particular note is the help received last spring in ob taming the first
new microform reader/printer Cowles currently holds more than 360,000 pieces
of microform, i.e. a large portion of the information held by the University
Library is in micro format. Until this summer the quality of hard paper copy
offered to users from this collection was poor. An improvement in Che quality
of copying has increased the use of these collections and thus increased the
value of the library to its community. The money spent on the new reader/printer
IS proving to be a good investment in useful library service.
Educa_tionaI Media Services
The emphasis of the Department of Educational Media Services for the 1982-83
academic year will continue to be the improvement of the utilization of resources
available from this departraent by faculty, staff and students. This Fall, in
cooperation with Education Services Committee of the University Senate, a new
description of the services available from this department was sent to all
faculty and staff. As a result of a presentation at the new faculty-staff
orientation, a number of new faculty have already availed theraselves of Che
services of this department
In November a serainar will be held to explain and deraonstrate the tele
vision production resources available. Such a seminar is important because i» of the wide range of production resources. Recently completed by the department I -48-
was an hour long documentary program on "Counseling Students With Special Needs."
This past year the office had nearly 300 raore production hours than the previous
year. To production resources this year have been added a 1/2 inch videocassette
recorder and color camera which are relatively simple to operate and yet produce
excellent pictures under a variety of conditions. It is hoped that this equip
ment will provide opportunities for non radio-TV students to produce their own
documentaries or video term papers. This is another example of the efforts of
this department to provide resources to students which are quite unique among
colleges and universities.
This department continues to actively seek ways to use the University's
access to Channel D on Heritage Cablevision. In addition to being carried on
Channel D, Drake programs are being shown on cable systeras in Sioux City, Council
Bluffs, Waterloo and Marshalltown. We are continuing to produce new programs in
The Law and Dr. Ray Pugh and the Good Time Gang series. One new series this
Fall will be Education Forum featuring Dr. Lloyd Stjernberg, Professor of Educa
tion and Dean Alfred Schwartz along with prominent guests who will consider
important issues in education. A second new series produced in cooperation with
the College of Pharmacy is Health Awareness. This program will be a "live"
call-in program which will feature ten coraraunity health agencies (public and
private) on a rotating basis. The program will provide an opportunity for
viewers to call in questions related to health care and the services of the
various agencies. This program should do much to provide increased positive
exposure in the community for the College of Pharraacy and the University.
The demand for services provided by this department continues to be high.
The year end report shows that over 90% of all the faculty and professional staff
^ I -49-
used department services. Student check-out of equipment has increased from
the previous year.
This departraent continues to try to provide a prograra of media services
which will permit the faculty to do the best possible job of teaching while at
the sarae tirae providing services to students which will permit them to explore
a variety of options as part of their learning experiences at Drake. We believe
these services make a significant contribution to quality education prograras
at Drake.
Office of the Registrar
Suramer Orientation: During June and early July, the Registration Manager
coordinated with the Associate Undergraduate Deans of the Colleges and the
Director of the Summer Orientation program to complete the registration process
for new incoming freshmen and transfer students during eight separate work
sessions- Registration work was completed without difficulty. Data collected
were entered to the Student Data Base and preliminary edits completed to verify
accuracy.
Suraraer Registration. Sumraer Session registration began in March with the
publication of the Suramer Catalog. Prior to the close of the Spring Semester
in early May, raore than 500 on-carapus currently enrolled students had filed for
Summer registration. On-site registration was held June 7th, along with the
first day of Sumraer classes.
Approximately 300 registered at that time. Registration continued on a
routine daily basis during the reraainder of the Suraraer. The Suraraer enrolIment
dropped by 110 students over 1981. There were 37 fewer students in the first
year and suraraer conditional Law program, and 228 fewer undergraduate enrollments ^ I -50-
The Graduate division had an increase of 16 students over 1981. Overall, the
credit hours decreased by 446 from the Suraraer of 1981.
Fall Registration: Careful planning and coordination during the Summer
between the Cashier and Registrar areas provided for a relatively smooth regis
tration period at the opening of the 102nd school year for the University. Over
4,000 students raoved through various stations in Olrasted Center during a two-day
registration on Saturday and Monday. Classes began as scheduled August 31.
Classroom and Master Course Scheduling. During the early registration tirae
in April, certain crowded hours in the morning schedule were identified. Upon
the request of the Academic Vice President, the Registrar and staff exarained the
entire Fall day schedule and identified about 50 classes that might be moved to
other time slots. At the completion of Che review process that involved each
of the Deans Offices as well as most of the instructors and department heads,
about 20 classes were raoved m late May to new tirae slots for the Fall. In
addition, several other courses that apparently cause some difficulty because of
their time schedule were identified for further review during the coming year
The opening of Aliber Hall provided additional space and the temporary shifting
of Space for the early part of the Fall semester was accomplished without
problems for faculty and students. Classes will be scheduled in Howard Hall
after the remodeling is completed in October 1982.
Annual Commencement Ceremonies: The annual commencement ceremony was held
on Saturday, May 15th, in Veterans Memorial Auditorium. Approximately 7,500
persons were in attendance. Careful coordination with the auditoriura staff and
additional discussions with the college marshals provided a ceremony that was
compact and concise.
^ I -51-
Staff and Office Manageraent: Susan Brodersen began her duties as the
Assistant Registrar in raid-April. Since that time she has been involved in
numerous activities and in-service training projects designed to assist her in
completing orientation to the position. As a result of low turnover in both
staff and student employees, work flow and productivity levels have proceeded
very smoothly during the Summer and Fall terms.
Computer and Data Processing: Work continues on the evaluation of our
data processing system for registration and records keeping. Plans are in the
mid to final stages to incorporate the Student Data Base and the Alumni Data
Base into a single master file for the University. The roster of University
Senate comraittees and Senate membership, along with the Senate Rules has been
revised to utilize the word processing operations available through the Office
of the Academic Vice President. Final details on refinement of the process
which permits creation of the camera-ready master copy for the print shop have
been completed and the reports sent to the faculty and staff on a timely basis.
Future Plans: The Registrar and staff are working to shift internal procedures
to free the work time of the Registrar from internal detail so that more time can
be spent working with the Academic Vice President's Office and the Office of
Institutional Studies during the coming years. This will be done on a gradual
basis and no additional personnel should be needed to accomplish the task.
^ I -52-
EnrollraenC Summary:
Term 1982 1981
Spring
Full-time Undergraduate 3565 3671 Full-time Graduate 98 108 Full-time Law 466 450 TOTAL Full-time 4129 4229
Part-time Undergraduate 840 827 Part-time Graduate 1131 1008 Part-time Law 19 TOTAL Part-tirae 1990 n 1846 GRAND TOTAL FOR TERM 6119 6075 Summer Session
Undergraduate 1366 1333 Graduate 1670 1769 237 279 Law 3273 3381 GRAND TOTAL FOR SUMMER
Fall* Full-time Undergraduate 3630 3808 Full-time Graduate 124 115 Full-time Law 517 531 TOTAL Full-time 4271 4454
Pa rt-1ime Und er gradua t e 926 989 Part-time Graduate 1274 1163 Part-time Law 16 2J_ TOTAL Part-time 2216 2173
GRAND TOTAL FOR TERM 6487 6627
Degrees Granted * *
1' 1981 Undergraduate 845 924 Graduate 293 334 Law 148 L71 TOTAL 1285 1429
^ * Ofticial Fall 1982 enrollment figures will be available October 5th ** Degrees are counted from 1 July to 30 June each year. I -53-
Faculty Development
Faculty Development began six years ago at Drake University. Its purpose
IS the facilitation of continuous enhancements in the quality of faculty instruc
tion and scholarship. It is underwritten by funds from Drake University. It is
coordinated and governed by Drake faculty- Governance is through the Faculty
Developraent Board (FDB) which consists of one voting and one non-voting member
from eight of Drake's Colleges or Schools.
This report will summarize the activities of the last six years of Faculty
Developraent and, m the process, demonstrate the iraportance of several Faculty
Development functions, both to the faculty of Drake University and to the univer
sity as a whole.
Deyelopraental Support and Advocacy: The autonomy of colleges and departments
traditionally has raade interdisciplinary collaboration difficult among thera. The
mechanism for faculty development at Drake University provides bridges across
boundaries of role and discipline. By its proclaimed goals and functions it
stands outside these boundaries and can invest its concern with the issues of
scholarship and instruction without taking on the further coloration that comes
either with disciplinary specialization or identification with one or another
particular group within the University. It is concerned with that which furthers
development in these areas and, by its neutrality with regard to other concerns,
bridges gaps that might be caused by strong investment in a point-of-view that
comes with role or a particular disciplinary specialization.
The FDB also bridges hy planning and operating all-campus activities which
have been derived frora stated faculty interests, regardless of discipline. r Since Its inception the Board has sponsored 78 of such activities (averaging 13 I -54-
activities/year). During the 81-82 academic year it sponsored seven all-univer
sity activities.
All-carapus activities have had considerable positive effect. For exaraple,
one of the activities which the Board sponsored was a workshop on Criterion-refer
enced instruction. All seven of the participants documented effects of the
workshop both on the nature of their courses and programs as well as upon their
teaching styles. This effect was particularly marked in the Law and Pharmacy
schools where strong and positive effects remain.
In the 81-82 academic year the FDB gave fiscal and other support to several
activities sponsored under the umbrella of ETHOS. The Ethos process encorapasses
a five year, all-campus study process for the development of Drake University.
At this point raore than fifty faculty and administrators are involved in the
process. The present success of Ethos activities can be attributed to the all-
university, generic support that it has received. Origination with one college
or one role group raight well have limited possible initial acceptance.
Flexible Fiscal Response to Developmental Needs' The Board has been flexible
in Its disbursement of developmental monies. The Board's funding categories are
broad enough to encompass almost any appropriate developraental activity. This
breadth represents a distine t advantage over the priraarily-for-travel monies
which are disbursed by the deans of the separate colleges. Flexibility, in the
case of Faculty Developraent, affords a raore likely match between (a) faculty
perceived need for development and (b) the form of support that is available.
The fact that Che Board is an all-university structure which allocates
monies flexibly, based upon deraand, merit and the proposed activity itself, increases r the likelihood that the most needed development, whether defined in faculty or I -55-
university terms, will occur.
The Provision of Objective-Oriented Standards for Faculty Acquisition of
Developmental Support: The Board requires that any developraental support be
objective-based with actions clearly related to the need for developraent. Each
proposal IS written according to an objective-oriented format, and each is
evaluated concerning the degree of match between objective, action and requested
funding support.
The procedure described has two major benefits. The first is that, when
compared to the automatic granting of funds upon request, the Board has consider
able effect upon the quality of projects funded (It has three possible responses
to any proposal: 1) grant the proposal, 2) refuse to grant a proposal, and
3) request reconsideration and rewrite followed by resubmission.) The Board has
used Its discretionary powers over proposal quality with a real, but modest,
frequency.
The second advantage of using the objective-oriented format is its relation
to the proposal format required by raany private and public granting agencies.
Preparing a proposal for the FDB is, in effect, preparation for the subraission
of successful, larger proposals to larger agencies.
University-Wide System of Developmental Documentation: Systems iraprove
through feedback, comparison of desired or expected results with those actually
produced. Conversely, it is expected that systems that do not examine the results
of their efforts will not Improve. They may be changing due to other forces
brought to bear upon thera, but unless their change is directly related to the
degree to which they have produced desired results, it is unlikely that they will
improve in achieving their goals.
^ I -56-
With this imperative in raind the FDB has caused a coraputer-based docuraenta-
tion, evaluation and bookkeeping systera to be created. (All proposals are to be classified by objective, actions, college, departraent, author, expense and
the results produced.) All projects submitted over the last six years to either
the Faculty Development Board or the Research Council now are on the system.
Plans to include projects from other developmentally active groups on carapus are being made.
The FDB brings a unique and broad perspective to the professional life of
Drake University. Unlike any other body on carapus the Board's only concern is
the evolution of the professorate. The Board administers funds in order to actively seek the enhancement of scholarship, the heart of the professorate, and teaching, the mainstay of the university. Over six years it has granted
funding to over 260 projects. Over six years it has, through its broad perspec
tive, helped not only faculty but departments and colleges evolve the actions which are used to forward the practices and concerns of the professorate. The
Board's perspective and concern has allowed it to advocate and act at both the
levels of individual faculty member and of total university faculty in a way and with an effectiveness that would be much less likely without it. The Board's concern with effectiveness has led it to start an evaluation effort which can
only enhance its unique contributions to higher education practices at Drake
University. BUSINESS AND FINANCE
FINANCE
The audit of the 1981-82 fiscal year has been completed by the University's
auditors, Peat, Marwick, Mitchell & Co., and the report has been mailed to the members of the Board of Trustees. Operating figures for the year were approxi mately as reported to the Board at its annual meeting in April. The financial result for the year provided for a balanced budget and the provision of a moderate araount of funds for special projects.
The audited statement for 1981-82 Indicates total current fund revenues of $39,063,593, an increase of $3,761,194 over 1980-81. Total current fund expenditures and mandatory transfers were $37,568,622, an increase of $2,713,849.
The major factors resulting in higher revenues were the increase in the tuition rate from $4,060 to $4,590, and in room and board rates from $1,930 to $2,120.
Full-time enrollment decreased from 4,521 in the fall of 1980 to 4,454 in the fall of 1981, The major reason for the increase in expenditures was in salaries and wages, staff benefits, and energy expense.
Revenues included unrestricted gifts of $1,989,388. Of this amount,
$1,135,302 was transferred to the plant fund. After this transfer, and the
transfer of $401,256 for funding of special projects, and various other items,
the year closed with an increase in fund balance of $12,032. The balance sheet presentation of current funds includes an unrestricted fund balance of $123,204.
An additional $433,698 is held as a reserve in the quasi-endowment fund. -2-
A comparison of the 1982-83 revised operating budget to the 1981-82
actual appears on page 4. Total revenues are budgeted at $40,334,080, an
increase of $1,270,487 over the 1981-82 actual. This reflects an increase
in tuition and fees of $2,718,883 and $467,586 increase in sales and services
of auxiliary enterprises, offset by a reduction in federal grants and contracts,
private gifts and grants, and other sources of income.
The budget does not include at this time a figure for major Second
Century Fund unrestricted gifts. This is the primary reason for a decrease
of $1,300,746 in private gifts and grants compared to last year. There is
no effect on the bottom line since this item is transferred out to the plant
funds. In a subsequent budget revision, both the income and the transfer
will be indicated when this figure can be more precisely estimated.
The increase in revenue results primarily from an increase in the tuition
rate frora $4,590 to $5,230, or 14%, and an increase in the roora and board rate
frora $2,120 to $2,380, or 12%. The budget for full-tirae day students is in
cluded at 4,415 students, a decrease of 23 from the fall of 1981. Occupancy
for the residence halls is included in the budget at 100%, which compares to
104% in the preceding fall.
Expenditures and mandatory transfers total $41,723,374, an increase of
$4,154,752 over the previous year. The major elements contributing to this
increase are in salary and wage rates and staff benefit increases, higher
energy costs and a higher level of unfunded student aid. No provision has
been made for special projects in the current fund as these will be raetfror a
Second Century Fund proceeds.
^ I -3-
The foregoing estiraates for income and expenditures and mandatory transfers results in an estimated net decrease in the fund balance of
$817,700. Although final figures are not yet available for the November revision of the budget, preliminary estimates of enrollment and residence hall occupancy indicate a substantial deficiency in budgeted revenue.
A revised budget is being developed for presentation to the Executive
Committee. -4- Statement of Current Funds Revenues, Expenditures and Other Changes Actual 1981-82 and Budget 1982-83
1982-83 1981-82 Revised Increase Actual Budget (Decrease) fevenues : "Rev Tuition and Fees $24,090,214 $26,809,097 $ 2,718L883 Federal Grants and Contracts 3,291,590 3,047,699 (243',89I) State Grants and Contracts 231,644 232,500 ' 856 Private Gifts, Grants and Contracts 2,908,146 1,607,400 (1,300,746) Endowment Income 921,940 864,897 (57,043) Sales and Services of Educational Departments 48,683 38,000 (10,683) Sales and Services of Auxiliary Enterprises 6,603,251 7,070,837 467,586 Other Sources 968,125 663.650 (304,475) Total Revenues 39,063,593 40,334,080 1,270.487
Expenditures and Mandatory Transfers: Educational and General: Instruction and Academic Support 11,036,296 11,959,442 923,146 Organized Activities of Educational Departments 32,203 32,473 270 Other Separately Budgeted Research 14,980 19,903 4,923 Other Sponsored Programs 2,571,403 2,501,314 (70,089) Libraries 1,272,305 1.478,676 206,371 Student Services 1,882,689 2,010,814 128,125 Operation and Maintenance of Plant 2,554,837 3,266,640 711,803 Staff Benefits 3,814,696 4,517,186 702,490 General Institutional Expense 3,358,095 3,607,282 249,187 Scholarships and Fellowships' Funded 1,147,220 886,000 (261,220) ^ Non-Funded 2,609,290 3,473,690 864,400 Educational and General Expenditures 30,294,014 33,753,420 3,459,406
Mandatory Transfers for• Principal and Interest 170,875 170,875 Loan Fund Matching Grant 44,202 43,000 (1.202) Total Educational and General 30,509,091 33,967,295 3,458,204
Auxiliary Enterprises Expenditures 6,620,606 7,275,029 654,423 Mandatory Transfers for Principal and Interest 343,925 386,050 42,125 Repairs and Replacements 95,000 95.000 — Tocal Auxiliary Enterprises 7,059,531 7,756,079 696,548
Total Expenditures and Mandatory Transfers 37,568,622 41,723,374 4,154,752
ess Estimated Encumbrances at Year End 250,000 250,000 37,568,622 41,473,374 3,904,752 ther Transfers Frora (to) Quasi-endowment Current Funds Operations, Net 112,609 (112,609) Unrestricted Gifts (Bequests) (16,790) (16,790) To Plant Funds. Unrestricted Gifts, Net (1,135,302) 332,128 (1,467,430) Special Projects (401.256) — (401,256) elays Surplus to Quasi-Endowment and Agency Funds (42,200) (10,534) (31,666) et Increase/(Decrease) in Fund Balance ; 12,032 $ (817,700) $ 829,732 -5-
PLANT
ALIBER HALL: Plant activity since the last report has concentrated on
completion of Aliber Hall and a number of "Special Projects." The Aliber
construction was completed on July 15, 1982, two weeks over the original
schedule of eleven months. Equipment began arriving on that date. A pre
view was given to the Aliber Foundation Board on July 26. As of the opening
of fall classes, the building was in operation, lacking only a few pieces of
fumiture and equipment.
IffiCHANICAL ENGINEERING/CHILLER PLANT LOOP for ALIBER HALL: An early
decision relating to the Aliber project centered on a need for additional
chiller plant capacity in the Forest Avenue Utility Center to serve the
Aliber building. This utility center serves the southwest carapus, the
Ingham-Fitch-Medbury complex and the Bell Center. A significant expansion
of the Forest Avenue plant would have been required to house an additional
chiller machine and additional cooling tower. Econoraics and long-range
planning would have dictated a machine of approximately 1,100 ton capacity
and a two-story building. Engineering analysis revealed available capacity
in the existing plants at Meredith, Cowles Library, and Hubbell Dining Hall,
if these were looped together. When cost-estimated, the loop project proved
to be less costly than the Forest Avenue plant expansion. In addition, the
system is expected to produce economies of operation in that selected equip
ment can be operated nearer to optiraura operating range during certain cliraatic
conditions while other units are shut down as not needed. The work was com
pleted during the winter. c I -6-
HOWARD HALL RENOVATION: This project was started in late spring. The
general contractor was King-Bole, Inc. The work includes separate contracts
coordinated by the University staff for roof, electrical, heating, ventilating
and air-conditioning, temperature controls, elevator, and window replacements.
In addition, King-Bole coordinated interior subcontracts such as the ceilings
and integrated lighting, plastering, painting, and floor finishes. With all
contracts in hand and an estimate on the King-Bole work, the project at the
outset stood at the original budget of $714,000. Unexpected expenditures have
been incurred since then, largely in the replacement of the existing masonry
parapet. The building will be a totally modernized structure with all energy-
saving techniques incorporated and new working surfaces (ceilings, walls, floors,
etc.), plus amenities such as a new elevator, handicapped access, improved rest-
rooms, and computer terminals. It will house the following departments: English,
Sociology, Mathematics, and ROTC, all with computer terminal capability, and four
usable classrooms. It is expected that the project will be completed by early
November.
HARMON FINE ARTS BUILDING, ELECTRONIC DIMMER CONTROLS: As covered in the
Spring 1982 Report, the inability to keep the stage dimmer controls in repair
due to obsolescence and lack of available spare parts had reached a critical
state. Following the stage lighting consultant's report that the system should
be replaced, specifications were drawn up and bid in May, 1982, and the work
corapleted in time for classes this fall. The total expense of the project was
$92,000. This systera has since been adopted in the new WHO Broadcasting
building and the Des Moines Civic Center. i» I -7-
STUDIO ARTS CENTER - COLLEGE of FINE ARTS: This project was covered
as an item "in planning" in the Spring 1982 Report and was undertaken during
the summer with all-new air handling and exhaust systems throughout each of
the teaching departraents: Printmaking, jewelry, ceramics, welding and sculp
ture, forge and kiln. The project was delayed slightly by inability to pro
cure the specified heating coils. These have arrived, and the work will be
completed shortly.
UNDERGROUND DISTRIBUTION: Beginning about twelve years ago a number of
thirty- and forty-year-old steam mains radiating from the 1907 original steam
plant began to deteriorate. These were replaced on a piecemeal basis with
direct-burial mains insulated with a product which formed a waterproof barrier
and insulation. The failure of this product at Drake and nationally resulted
in the need for premature replacements. Drake this year completed a $55,000
replacement using its own design of drainable concrete insulated coffer. This
product and design has proved the raost trouble free of all the Drake underground
installations because of its ability to keep steel pipes dry and insulated.
STADIUM RESTROOMS and CONCESSIONS: The limited number and quality of the
public restrooms in the Stadium have been a concern in recent years. Plans were
developed for improvement of these facilities corabined with replacement of con
cession stand areas, most of which had inadequate facilities. The installation
at the southwest corner of the Stadium has been corapleted. Construction of two
added restrooms on the west side and two on the east side is in process and, by
the time of the Relays, these new restrooms and those at the southeast corner
of the Stadium will be completed. The total cost of this project is estimated
at $130,000, the cost to be met frora Relays surplus and Bulldog Club funds.
^ I MISCELLANEOUS OTHER PROJECTS: The Goodwin-Kirk coraplex was totally re-
keyed due to deterioration and compromise of the lock system, for $12,772;
Hubbell Heating Plant has new expansion tanks installed, $5,500; carpeting
in Morehouse corridors has quieted the living environment; this work and
replacement in Goodwin totaled $9,050; Herriott and Carpenter residence halls
were tuckpointed and waterproofed under a $21,500 contract; the tennis courts
(28th and Clark Streets) were resurfaced, with major repairs to the south set,
damaged by tree roots and earth subsidence, for $9,000.
Continuing efforts are being made to achieve reduction in plant operating
costs while making every effort to care for critical items of raaintenance and
the general appearance of the campus. Up to this time it is felt both of
these objectives have been achieved.
e I STUDENT LIFE
STUDENT LIVING ENVIRONMENTS Graduation Week, 1982, included a full array of successful activities. Parents and students were especially irapressed with President and Mrs, Miller's Reception the evening before Commence ment and the brunch on the day of Coraraenceraent,
Summer semester included two ice creara socials and one potluck lunch attended by record numbers of faculty, staff and students. In addition to these events an extensive raovie program, intramural and other recreation events were part of the activities available to suramer students.
During Fall semester, the planning for traditional Drake activi ties occupies a major portion of staff time. These events include Bulldog Welcome Week, Parents Weekend, Greek Week, VOLCANO Days, Resi' dence Hall Association Week, Black Cultural Week, Alcohol Awareness Week, International Awareness Week and Relays Week.
The Director of Student Living Environments serves at the ad visor to the Quax yearbook. The 1981-82 yearbook was distributed during the last week of Septeraber, At this time, the delivery date for the 1982-83 Quax is scheduled when students return for fall term, 1983.
^ I - 2 -
Residence Halls For Fall Terra, 1982, there is a decline of 191 students in the residence halls compared to last year. (See Housing report.) The major reason for the decrease was the decline in the number of new students. For exaraple, in 1980, 834 freshraen lived in residence halls compared to 632 for this year. The nuraber of returning students has reraained constant during the past two years. In 1980, 882 students returned to residence halls while in 1982, there were 884 continuing students.
Since there are fewer students in the residence halls, the social rooras on each floor are available for student use. This space is used as a place to study, a raeeting place for residents, and for social activities.
During the suramer, many improvements in the residential facili ties were corapleted. The hallways in Morehouse were carpeted so now all residence hall corridors are carpeted. Goodwin-Kirk complex was rekeyed and five social rooras in four different residence halls were redecorated.
Student Activities
The Student Activities Board, under the leadership of Student Body Vice President Matt Crowl, is in the final stages of coraraittee merabership selection. During Sumraer Orientation, 218 freshraan students applied for merabership on committees. In addition, there were 180 applications frora continuing students. Approximately 170 students will be appointed to the comraittees. According to the Student Activity
^ I DRAKE UNIVERSITY OfCice of Residential Life
MONTHLY OCCUPANCY REPORT OF RESIDENCE HALLS Thit, renort gives Che occupancy is of October 1 19 82
Men's Residen ce Hal U
N Drmal Occ. Additions Withdrawals Occ. Occ. Hall C_apaciC y La&t Mo. New Transfer Cancel Tranh. This Ho. last Yr.
LAKi'blULK luU 97 3 2 98 114 (coed) CRAWFORD 68 65 1 0 66 76 (coed) GOODWIN-KIRK 323 304 10 8 306 299 (coed) HERRIOTT 63 58 5 2 61 75 (coed) STALNAKER 119 115 1 0 116 131 (coed) JEWETT 158 150 7 1 156 165 TOTAL MEN 836 789 27 13 803 860
Women's Rc&idence Halls
CARPENTER 94 84 1 1 84 98 (coed) CRAWFORD 78 73 0 73 84 (coed) GOODWIN-KIRK 368 338 2 334 411 (coed) HERRIOTT )32 128 1 128 136 (cued) S EALNAKEK 106 99 3 102 106 (coed) MOREHOUSE 143 136 1 134 141 T01\L WOMEN 921 858 8 n 855 976 GRAND TOTAL 1757 1647* 35 24 1658 1836
cc: President Miller Carl Kasten Don Adams James Kolka Bob Brodie Bob Morrow Richard Calkins Richard Peebler Larle Canfield Patsy Sampson Ellen Cioccio Steve Schodde Kent Dove Alfred Schwartz Cyndyndy Feuquay \»y Julius Erlenbah Arline Smith Assistant Director of C. Boyd Cr.mberg Kathy Westfall Residential Life Larry Landis Jan Wise Phiiip Langerman ^ *This figure excludes late arrivals which makes the totals differ from the I first day of class. FIRST DAY OF CLASS REPORT August 31, 1982
MEN NORMAL OCCUPANCY 1982 1931 1980
Carpenter 100 97 91 108 Crawford 68 65 79 72 Goodwin-Kirk 328 305 307 297 Herriott 63 58 75 66 Jewett 153 150 182 159 Stalnaker 119 115 133 131
Total 836 790 867 833
WOMEN
Carpenter 94 84 90 97 Crawford 78 73 84 82 Goodwin-Kirk 368 340 420 397 Hernott 132 129 136 138 Morehouse 143 136 139 167 Stalnaker 106 99 106 1 12
Total 921 861 975 993
GRAND TOTAL 1757 165 1842 1826 I*
Cyndy S. Feuquay Assistant Director of Residential Life
^ I - 3 -
Board Bylaws, each applicant fot a committee is given an interview. For example, 117 students applied and were interviewed for the 37 positions on the Relays Coraraittee.
During Bulldog Welcorae Week an array of activities were provided. They were very successful. The evening before classes started, be tween 1,200 and 1,500 students were in attendance for a party in Parents Hall,
Fraternities and Sororities Fall semester rush was well planned. Even though the number of students going through Rush was fewer than last year, most of the Greek units received large nurabers of pledges, (See Fall Rush Re port.) A new Greek programming council has planned Greek Week '82. There continues to be interest in expanding the number of fraternities and sororities even though one sorority, Garama Phi Beta, will be leaving carapus and one fraternity, Alpha Epsilon Pi, is not function ing for this year.
A raajor interest of the Coordinator of Greek Life continues to be the history of fraternities and sororities at Drake University, This raajor project has received wide acceptance frora alums and students.
Intraraurals and Club Sports As is evident from the activity in the Fieldhouse, Bell Center, Intramural Fields and at other places on carapus, students continue
^ I DRAKE UNIVERSITY Office Of Greek Life Fall Formal Rush Statistics (Sororities)
1978 1979 1980 1981 1982
New Women Students 471 710 815 745 Registered fot Rush 202 * 202 287 214 Started Rush 178 130 176 270 Attended 1st Invitational 178 89 176 251 Member Withdrew 56 54 77 112 No Invitations 27 * * 16 Mismatched Bids * * * 1 7 Pledged 95 76 111 152 107 * Not reported
Fall Formal Rush Results - Fall 1982
Sorority No. of Pledges Alpha Phi 21 Chi Omega 9 Gamma Phi Beta 5 Delta Gamma 24 Kappa Alpha Theta 24 Kappa Kappa Gamma 24
Total 107
Total Chapter Membership - Fall 1982
NPC NPHC Alpha Phi 72 Alpha Kappa Alpha 14 Chi Omega 65 Delta Sigma Theta 13 Gamma Phi Beta 36 Delta Gamma 89 Kappa Alpha Theta 88 Kappa Kappa Gamma 79 Total Women Affiliated 456
Notes: Total is set at 72 Quota for fall 1982 rush was 24
^ Drake utilizes a system of continuous open bidding: there is no formal spring rush. I DRAKE UNIVERSITY Office of Greek Life Fall Formal Rush Statistics (Fraternities)
1980 1981 1982
New Men Students 651 698 Registered for Rush * 197 171 Started Rush (Attended Convocation) 70 154 140 Pledged (by September 15) 89 131 132
* Men did not register for rush in 1980 - an "open" system was used.
Total Chapter Membership: Fall, 1982
NIC NPHC
Alpha Tau Omega 39 Alpha Phi Alpha 10 Phi Delta Theta 50 Kappa Alpha Psi 12 Pl Kappa Alpha 50 Omega Psi Phi 3 Pl Kappa Phi 59 Sigma Alpha Epsilon 64 Sigma Chi 46 Sigma Phi Epsilon 53 Tau Kappa Epsilon 30 Theta Chi 82 Total Affiliated Men 498
^ 9/82 I - 4 - to be heavily involved in the Intramural and Club Sports program. A suraraary of participation for summer and spring is included in the following chart.
Spring 1981 Spring 1982 pool Usage 6,119 5,888 Facilities 36,742 27,071 (drop-in rec.) Program Participants 3,343 3,204
Summer 1981 Sumraer 198 2 Pool Usage 2,015 1,720 Facilities 3,886 3,642 (drop-in rec.)
In addition to the participation in the formal prograras, a popular innovation is the Carapus Festivals, The festivals were held during Relays Week and Bulldog Welcorae Week, Lots of activi ties and a Fun Run attracted raany participants.
STUDENT DEVELOPMENT SERVICES All of the departmental programs that are part of the Office for Student Developraent Services continue to be popular with faculty and students. These services are: Reading and Study Skills Center, Counseling Center, Testing, Transitional Services Prograra, Discipline, Orientation and the Health Center.
Reading and Study Skills The coraputer-assisted instruction and assessment of individual reading and study performance are new prograras that were insti- - 5 - tuted during the past year in the Reading and Study Skills Center, The prograras are successful.
Dr. Joe Fisher, Director for the Center, also taught a study skills workshop for high school students planning to attend college during Fall semester. The high school students were seeking ad ditional study skills instruction and evaluation of their ability to compete in college. The prograra was sponsored by the College of Continuing Education. Over 60 students registered for the work shop and the evaluations were outstanding.
In addition to these new programs, the Reading and Study Skills staff serves as a major part of the Transitional Services program. Six study skills class sections are assigned to these students.
Transitional Services Program The TSP program has been modified to permit closer coordina tion between the teaching of study skills and the transfer of these skills to other classes. The three instructors frora the Reading and Study Skills Clinic each teach study skills to two sections of students. These instructors then attend the Psychology Class taken by the students assigned to their reading and study skills section. The Reading and Study Skills faculty also raeet privately with each student for twenty minutes every other week. With this arrangeraent, there is a strong linkage between one academic class, study skills and personal advisement for the students. This model was also used for the Suramer prograra and was well received by - 6 - students and faculty. The Suramer Transitional Services program helped 14 of the 17 students achieve fully adraitted status for Fall semester. One other student will continue in the prograra during Fall seraester,
For Fall seraester, eighty-six students have been admitted to the TSP program. We intend to closely monitor the progress of these students and will corapare their acaderaic success with com parable students not in TSP.
The Counseling Center The Counseling Center statistics continue to show that students seek the help of the counselors for personal problems. The counselors report that nearly seventy-five percent of the students seeking their help are doing so for personal disruption-type concerns.
Health Center The doctors in the Health Center continue to see nearly eight thousand students each year. We continue to get good support frora the entire Health Center staff. Student traffic to the Health Center is very heavy, and even though students have appointments, it is not unusual for thera to wait fifteen to thirty minutes for a doctor.
Orientation The Sumraer Orientation program continues to be well received by parents, students, faculty and staff. It is not unusual for parents who have attended orientation sessions on other carapuses to coraraent - 7 -
that the Drake prograra is superior to anything that they have en countered at other universities.
Much of the success during orientation is attributed to the nine student orientation counselors who do an outstanding job represent ing Drake. A table showing the nurabers of students attending Suramer Orientation is included for review. Since the number of students IS declining it raay be necessary to remove one session,
1982 FINAL SUMMER ORIENTATION STATISTICS 1981 TOTAL PARTICIPATION IN 1981 TOTAL PARTICIPATION IN 1982 SUMMER ORIENTATION PROGRAM SUMMER ORIENTATION PROGRAM
STUDENTS PARENTS OTHER STUDENTS PARENTS OTHER #1 95 115 2 #1 88 110 7 #2 70 70 7 #2 57 57 8 #3 99 115 16 #3 73 80 7 #4 56 62 5 #4 57 54 4 #5 91 103 11 #5 74 104 10 #6 55 52 3 #6 40 45 4 #7 109 112 9 #7 95 90 12 TRANS 138 4 3 JUNE 5 49 0 0 POLK 101 67 I TRANS 91 I I POLK 71 62 I AUG 302 AUG 262 1 ,116 700 57 957 603 58 TOTAL: 1,873 TOTAL: 1 ,618
CAREER DEVELOPMENT CENTER There were 821 students who graduated from August, 1981, to May, 1982. We have heard frora 85,3% of these students and currently, 86.1% of this group are satisfactorily occupied. This is an excellent per formance. The final placeraent report will be distributed and dis cussed at the semi-annual raeeting. r I There were 120 fewer graduates in 1982 than 1981. The per centage of students registering with the Career Developraent Center increased from 73 to 83 percent.
As we prepare to help place the 1983 graduates, we have finalized plans for 75 eraployers to recruit on campus. We raust continue good relationships with these eraployers if we are to retain them at Drake. Many universities are reporting a significant decrease in the on-campus interview activities of employers.
To maintain our excellent placement record there has been a tireless commitraent of staff, faculty and students. This task demands endless energy.
An unusual surge in Drake alumni seeking new jobs supports the national trend of recent graduates who are having a difficult time in the job raarket. Many of them were the last persons hired and will often be the first persons to be released during cutbacks of staff. The alums are learning that they must be willing to relocate to an area of the country where employment opportunities exist.
To help students prepare for a job, the Director of the Career Placeraent Center meets with new students at orientation. At that tirae, freshraen are asked to read raaterial that will assist them to be ready for placeraent. Also, we talk with parents about their employer interviewing at Drake, - 9 -
Another way to acquaint students with eraployraent opportunities is the Business 185 class which is taught by the director of the Career Center. Approximately 80 students in four sections are in the class for Fall Semester. The current class has a higher than usual minority student population.
A series of twelve workshops to assist students with placement are sponsored through the office. Two summer job presentations were added this year. These prograras were planned with the student eraploy raent office in the Office of Financial Aids. Also prograras were planned with Cooperative Education staff and school counselors in the Polk County area. A special session to introduce students to the computerized career planning programs available in the office was also held.
Eraployers interviewing at the Placeraent Center coraplete an ex tensive evaluation forra. These evaluations are scrutinized and summarized each year. Even though our facilities continue to be a problem, the good working relationship with the faculty, staff and students is the reason employers return to campus.
As an additional incentive to have students seek out the Place raent Center, a letter was sent to all seniors before their return to campus for Fall Semester. This has initiated an early influx of registrants for the office.
^ I - 10 -
We are continuing to finalize the master placeraent agreeraent with each of the colleges. The College of Pharmacy docuraent has been completed and is included with this report as an example of what will be done with each of the colleges.
Included in this report, is a five-year summary of activity for the center.
FINANCIAL AID A recent article in the Wall Street Journal documented the fears of staff and faculty at ivy-league schools about the future of Financial Aid. Such articles have been included in all popular raedia. It is a trying tirae.
Several events not controlled by Drake University or any other educational institution are severely influencing the work of staff in all Financial Aid Offices. Meeting the financial need of students and responding to student and parent questions are becoraing more difficult each year. A basic problera is the decreasing support from federal and state sources to help students finance a college education Also, late decisions regarding the delivery system for financial aid results in students receiving financial aid awards rauch later than when they need the information.
Instead of improving, it looks even more bleak for 1983-84 as the administration and Congress have not approved the necessary legislation for Pell Grant Awards which serve as the foundation of
^ I COLLEGE OF PHAR>LACY
Present Program
Current College activities to facilitate student placement include the following:
1. Providing in-house, on-carapus recruiting opportunities for employer organizations and graduating students.
2. Providing Information on job search techniques through the Pharmacy 180 course.
3. Bulletin board posting of currenC job openings for student review.
4. Encouragement of graduating students to register with the CDC and avail themselves of its resources.
Career Developraent Center activities for Pharmacy Student Placement Include:
1. Providing guidance and counsel to students in job search preparation.
2. Providing career planning and job search assistance for individuals seeking non-traditional pharmacy careers or vocational opportunities outside the field of pharmacy.
3. Providing pertinent Information to the Pharmacy college on placements obtained by its graduating students; Names, employers, locations, and salaries-
Iniatives for 1982-83
In order to accomplish our mission and to ensure a high quality of service to the students and faculty in the College of Pharmacy, the Career Develop ment Center and College of Pharmacy agree upon the following actions:
1. Distribution of pharmaceutical and related job vacancies directly to the dean's office and to other designated faculty.
2. CDC promotion of the pharmacy program and students to employer organizations with matching human resource needs.
3. The reciprocal exchange of information as it becomes available to the college and to the CDC on labor market issues and trends in the field of pharmacy.
4. ThaC the CDC receive information on employer organizations visiting the campus and be accorded a potential opportunity to meet with those representatives for the purpose of complementing the Pharmacy placement effort and working toward the development of non-pharmaceutical recruiting by those organizations.
5. To provide financial support In underwriting the luncheon ^ expenses of visiting recruiters at the faculty house. I College of Pharmacy Continued:
6. Xo provide for the College of Pharmacy use, or for modification to their use, appropriate forms and information to support and enhance the on-campus recruiting activity in the college.
7. That the Dean and Assistant Dean act as liason between the Career Development Center and the College of Pharmacy.
Additional Considerations
1. That the Career Development Center and College of Pharmacy develop a proposal on soliciting interest by pharmaceutical Industry organizations for the recruitment of pharmacy students.
to
^ I CAREER DEVELOPMENT CENTER % I Change 1978 1979 1980 1981 1982 1981-82
Jpegistrations ^^ (All registrants) 1,128 1,045 1,365 1,544 1,466 -5.0
fclacements Reported (All registrants) 959 815 950 1,064 943 -11.4 People Served 2,400 2,156 2,879 2,596 2,720 +4.8 eneral Placement t Registrants (Total) 695 747 1,098 1,097 1,096 Undergraduate 477 486 685 707 663 -6.2 Graduate & Alumni 218 261 285 390 433 + 11.0 tlacements Reported (total) 482 428 449 663 555 -16.1 Senior 380 336 298 408 360 -11.8 Alumni 102 92 151 255 196 -23.1
I'eache r Placeraent Registrants (total) 433 298 387 447 370 -17.2 Undergraduate 175 132 156 133 108 -18.8 ( Graduate & Alumm 258 166 231 314 262 -16.7 Placements Reported (total) 477 387 491 401 387 -3.5 Senior 155 126 128 84 86 +2.4 ( Alumni 322 261 363 317 291 -8.2
lacement Papers Sent - Teacher 6,636 5,474 4,516 5,288 4,053 -23.4 i Papers Sent - General 359 474 437 578 513 -11.2 Interviews on-campus General No. of Employers 159 151 191 154 141 -8.4 No, of Schedules 183 187 233 208 176 -15.4 No. of Interviews 1,812 1,595 1,865 1,979 1521 -23.1 I Teaching No. of Schools 10 11 14 7 10 +42.8 No. of Schedules 19 17 27 8 15 +87.5 I No. of Interviews 165 106 216 72 139 +93.0 Graduate Schools No. of Schools 7 4 13 8 5 -37.5 I No. of Interviews 36 20 39 27 18 -33.3 I Other Groups 1 5 4 1 0 _ Referrals Made General 5,324 6,633 12,765 18,754 17,082 -2.0 I Teaching 16,240 12,672 16,602 16,654 15,236 -2.0 ilmployer Contacts General 1,017 1,191 1,483 1,466 927 -33.9 f Teaching 437 382 380 307 226 -24.4 i.Conferences with Candidates 4,775 4,324 5,010 4,500 3,399 -20.5 t~Vac canciea s Reported Teaching 14,262 14,099 16,836 11,909 10,006 -14.7 r ncies Reported General 1,225 1,424 1,628 1,679 927 -43.0 I -li the financial aid program. The uncertainty, delays, level funding and cutbacks have created confusion for many students and families.
In essence, a smaller and sraaller group of people believe they can afford education at a orivate college or university.
All of this confusion which Drake does not control must be re solved. Enrollraent at Drake University as well as other institutions is being severely affected. One raajor concern is the increase in staff tirae to provide inforraation and data about the irapact of various proposals, regulations and legislation concerning financiai aid. The raedia, legislative coraraittees, students, farailies, faculty, administrative staff and others need these answers.
Obviously another major problem has been the prolonged economic recession. There has been an increase in the number of farailies with uneraployed wage earners. In addition, students had difficulty finding sumraer employment.
To better communicate answers to questions and every detail about the work in the Financial Aid Office, a Policy Procedures Manual has been developed and distributed. This publication attempts to compile all policies and procedures of the Financial Aid Office which raay be of interest to other Drake adrainistrators, faculty or students. The Manual is regularly updated with new or revised material. The Manual was distributed to staff in the Offices of Financiai Aid and Adraissions, vice presidents, Financiai Aid Subcomraittee raerabers, deans, assistant and associate deans, and others as needed. - 1? -
The awarding of financial aid has the following major stages: application, determination of aid eligibility, notification about the financial aid package, acceptance of the package, and finally the enrollraent of the student. Additional coraputer assistance with each of these steps has been provided each vear. The on-line com puter support system, should be ready for processing Aid aoplica- tions for 1983-84.
There continues to be excellent cooperation araong the offices directly working with the Financial Aid Office, Specifically, these offices include the Coraptroller, Computer Center, Admissions, and all academic offices.
A report summarizing Financial Aid data for 1981-1982 is in cluded with this section. O O -J fN T O lfl O f^ O CD i2 o CO r- o f~ fn in Cl o cn CD o r~ T OtXJlfloCO'HD'1 in lO 'J- ^ TO m rt 03 r- V CN (SJ CO iTi o CD f^ ^H -^r ^D cn Ol fN o\ CO —I T o C r~ r~ (Tl M r-l o ra o i^ f« CT^ r~ vS rH 01 C3 o o O Ll n 0^ £0 0 m T O O o CO m cn Ol (N in •-I r- in in IN Cl o o !^ 01 in in fl m •C Cl r4 rH C- f-l -H ^ CD in CO rH 1^ r-~ yj-i r^ fl •« t~- w fN r-l u-l o r- o tN r-J -H CO •V o m fSJ fl (N Ul cn iD (B rt CO o V O Zi CO l--n' f^ lO (N) o i~- * t~. (Sl tn f- rt CD iC Ll (^ l-H ea o r~ iri 1^ m til in r~ e-i lO (NO CTl f^ Cr. E o ^T O! i—I tii rl ^0 ' - - a^ C-. u-l •:T t\ O Cl •• (N 'C CD in f-- «• r^ '3' CTl o O CO in Ol * l-l -H rH Ul (N in IL f-l t- 1% Mi r-l a cn Cl e-i •:} m o f^ O i~i in i~i Tif in 01 O O O O in Ol o CTl "cr O vD CO " CT- r- in Ln rH r~ (^ [~> CTl O cc (N r^ -rr 1/1 «r rr H CNO-HrH-H l/llD« T 1^ 1 CO •-* iD O \0 CC IN o ^ iH CD O . .i :^ O 1/^ CO u^ O r^ in en i~- ^ O iD •a' '^ u^ CTl ir in r-l cn r~ "o- CN rH iD eo IH rH c-l .T V iH tN •O' vC O r- rH iX) < ' - - .-ir^.-iCOii>offiin* oji/i fTl rt in Cl [^ O o—i^r^-'r t-l ^ * l-H -H (N s IN O X ^ CO rH fN n •c u-l fl >») l-l 01 H K y >< l> tN CTl i^ m tn i/*i hi Z K o n o fN 01 o "^ fl ^ :> rt < f-iOJintNtomLACOfNCT'O^'-H in u-l « rt inocor^fNCTiiDin M :a V 7 ^ CO o "^ m OJ m fl fn iC tss ^ CTl m .:? TJ- r-- ^ -H ^ iD^COiDCTirr D Cf Zl cn E -H £.) iD O O r- f^l i£> Cl •-1 < ^ in m rt O Cj m OO'-iinCTiU^TtNiJitNOT rH iH in • r- rn IN *;• rH rt Z E OiN-3-OlTi'N^C0r^ o CO IN n 01 O 'Si c~ '•a ri o ^ 0^ CO r- o Cl tti tt) CTl T r- o rr m o m .-H cn m IoP o; c c . - . . . r^ Ln o o vD r^ o • o aj tu -H lO O o f^ m in r-- (N 2: 2 2 in ic O tN CQ r^ CTlr H m f-l m f -1 \D^ r^. v: fN 0^ O O O f^ (N M oii-iooiNrjcjico* T at CD in m o W fl) dt OJ in -c fl tN I IT CiNr^iNincncico* rt c c •^ l-l f- c c OrvrHinr-l rr O o ^ S3 0 C in 5^ -n n) 0) (0 rt Ci u in u Q 4J rt w o t) -^ C C > •U 01 03 Ul E c 0 3 >H J j-> t: c •o 4j to o tn H II. 01 c/) c; (D f3 3 H U H O, *J to EH ai o »j JJ M uj Ol f H (0 10 in b. 01 '• kJ o CO Ol O 10 ^ 4-) 01 rt C ^ JJ w -J 3 u c H O in tn H u to fO in C . c e w u [fj w ^- I3J Ol P J JJ L rt H H "O tl o -J M Where have we been? Where do we want to go? How do we pro pose to get there? Since this Board last met, the Office of Institutional Develop ment has completed a thorough assessment based on a three-year com parison of Its programs. (That comparative study is included in this report.) It is important to stress that our commitment to evaluation of current efforts for the purpose of finding construc tive ways to improve our programs is inclusive and not focused in one office or on a limited nuraber of programs. We feel all the programs we manage are good and productive; nevertheless, we must continually improve them. AS you will see throughout this report, we have strengthened our programs and recommitted ourselves to the tasks at hand. We have added a staff member to enhance our annual giving efforts, especially among alurani, and we have begun formally organizing our alumni nationally. Our planned giving marketing program is in place and operational. Our overall alumni efforts are being broadened and given more intensive attention. This is a time to work harder, to do more with less. We intend to. We have experienced a major personnel loss. John Fay, Direc tor of Development, has gone to the University of Missouri to ^ I - 2 - serve as its chief development officer—a significant step up in John's career. He leaves our programs far better than he found them. We appreciate all he did and wish him well. A nationwide search is now underway to select a replacement. Candidates are currently being interviewed. We would like to have a new director in place by the first of the year. We also have been made aware of Wanda Ketron's pending resignation in December. Wanda is plan ning to move to Germany. This, too, is a vital position and it will be necessary to secure a qualified replacement. She has served for the past two years as Director of Prospect Research. Second Century Fund campaign efforts are being affected by the economic situation. Our progress has slowed. As of October I, 1982, the total of gifts and pledges stands at $18,157,370. The recession is only one element affecting the campaign's progress, however significantly. We are at the point where most campaigns "plateau." Even ina favorable economy, we would have anticipated a deceleration in the growth of the campaign. Too, as a part o£ the economic situation, we find more uncertainty about the future than we are accustomed to encountering. We feel this is a major factor influencing both business and corporations as well as individuals. There is a great uncertainty about how much longer the recession will last and the level of vigor the recovery will en joy along with a deep and genuine concern about possible changes in the tax laws that might be enacted to counteract the recession and the potential consequences they might impose lE enacted. Through all of this, we continue to remain optimistic that we can conclude our Second Century Fund program on time and at or over goal. ^ I - 3 - ALUMNI RELATIONS The officers and members of the Executive Committee of the National Alumni Association held their first meeting in August and have subsequently met in September and October. The Execu tive Committee consists of the officers of the National Alumni Association and the committee chairpersons representing the various functional areas of the alumni program. It meets on the third Tuesday of each month. The Alumnae Association has prepared the following schedule for the 1982-83 year: on October 5, 1982, a tea was held at the home of Dr. and Mrs. Wilbur C. Miller. On March 8, 1983, a salad smorqasbord will be held at the P. E. 0. Center, 3700 Grand Avenue. On May 10, 1983, a tea will be held at Olmsted Center with the program being provided by Gwen Fowler. The officers for the 1982- 83 year are Lois Hall, President; Grace Baldwin, First Vice Presi dent; Sandy Jordan, Second Vice President; Helen Powers, Secretary; Gwen Fowler, Treasurer. The Alumni Scholar Program will award four scholarships for the 198 3-8 4 acaderaic year. Sixteen semi-finalists will be invited to campus on February 5, 1983, for interviews. After the four winners have been selected, the remaining twelve semi-finalists will be offered one-half tuition scholarships. All of the scholarships will be renewable each year. Applications and a promotional poster have been prepared and sent to high schools throughout the country. In addition, a search by the American College Testing r I - 4 - prograra was conducted for the second year to secure names of students from across the country who scored a "30" or higher ACT composite score. Those interested in the Alumni Scholar Program returned a card to the Alumni Office for further infor mation. As of September 10, 491 students had expressed interest in the scholarship program. The Alumni Student Recruitment program is preparing for a very active year. Max Miller, Chairman, is working closely with the Alumni Office and the Office of Admissions on many recruiting events which are sponsored through the Alumni Association. The initial letter to all Alumni Student Recruiters was sent in October with a first list of contacts. An important program sponsored by the Student Recruitment Committee of the National Alumni Association, in conjunction with the Office of Student Life and the Office of Admissions, is the Alumni-Admissions-Parents receptions. During the 1981-8 2 academic year these receptions were held throughout the Midwest so that prospective students and their parents could become better acauainted with and informed about Drake University. There was a marked increase in attendance, not only by prospective students and their parents, but also by resource people including alumni and current parents. As a result of that response, two additional raeetings at Fort Dodge, Iowa, and Lincolnshire, Illinois, are planned for this year's pro gram. The full schedule for this year's Alumni-Admissions-Parents receptions is: r I - 5 - Omaha-Council Bluffs Tuesday, November 30, 1982 Quad Cities Tuesday, November 30, 1982 Mason City-Clear Lake Wednesday, December I, 198 2 Fort Dodge Thursday, December 2, 1982 St. Louis Tuesday, February 15, 1983 Kansas City Thursday, February 17, 1983 Chicago-Lincolnshire Monday, February 21, 1983 Chicago-Harvey Tuesday, February 22, 1983 Denver Tuesday, February 22, 1983 Chicago-Oakbrook Wednesday, February 23, 1983 MinneapolIs-St. Paul Wednesday, February 23, 1983 Chicago-Skokie Thursday, February 24, 1983 The Student Alumni Association is preparing for another active year. The Executive Committee, consisting of the Student Alumni Association officers and the committee chairpersons, met on September 8. On September 16, an organizational meeting was hold for the 65 students who were accepted for membership. Each selected a committee assignment and was informed about the 19 8 2- 83 Student Alumni Association plan. The Student Ambassadors have begun their third year. Eighteen top students were chosen on the basis of recommendation by deans and other university personnel. The Ambassadors will represent their fellow students at many important Drake functions including Homecoraing, Founders Day, Parents Weekend and other University activities. The Ambassadors are: Sue Burmont (Liberal Arts); Matt Crowl (Liberal Arts); Tarryl Donley (Liberal Arts); Tricia Fa77ini (Journalism); Renn Gade (Law); Kris Groh (Graduate Business); Doug Hagerman (Liberal Arts); Mark Heflin (Fine Arts); Jennie Justice (Liberal Arts); Chris Kelly (Journalism); Lisa Norbury (Education); T'om Olive (Business); Kylee Ormes (Pharmacy); Dan Peterson (Business); Remo Picchietti (Business); Betsy Rands (Fine Arts); Dave Schulte i* (Business); Jeff Smith (Business). I - 6 - On Friday, October 22, and Saturday, October 23, 1982, Drake celebrated Homecoming. An all-alumni reunion was held Friday evening at Babe's downtown. The Bulldog Bratwurst Bash preceded the football game with Tulsa. The Alumni Office also sponsored an entire week of celebra tion in the downtown area for Homecoming- Free soft drinks and popcorn were given away at two locations. Also, an awareness was created downtown and in three major shopping raalls by distributing publicity announcing Drake's 1982 Homecoming Week. The fall meeting of the Board of Directors of the Drake National Alumni Association was held during Homecoming, on Saturday, October 23. The Board heard a presentation by Dick Peebler, Dean of the College of Business Administration, and toured Aliber Hall. I* The Reunions Committee of the Drake University National Alumni Association has successfully corapleted its first "Reunion Weekend." This occurred in conjunction with Homecoming and included many dif ferent events. The following classes were invited back to cele brate their respective reunions and took part in the activities of the weekend: 19 43, 19 48, 1953, 1958, 1963, 19 68, 1973, 1978. The "Reunion Weekend" began at noon on Friday, October 22, and concluded Saturday evening. The Reunions Committee also planned and carried out a bus trip and reception for the Drake/Iowa State and Drake/Uni- versity of Nebraska-Omaha football games. - 7 - In addition to the reunion schedule, there will be a pregame reception for the Central Illinois alumni before the Drake/Illinois State football garae on November 13 in Bloomington, Illinois. There will be gatherings of Drake alumni in Chicago on November 9 and 10, Receptions will be held from 5:00 to 7:00 p.m. each day with one in the downtown area and the other meeting in the suburbs. Polk County alumni will get together on Saturday, December 4, at the downtown Ramada Inn for Central Iowa Basketball Night. On Saturday, May 7, 1982, the Class of 1933 and the 50-Year Club will have their traditional class luncheon, business meeting and the 50-Year Club banquet. This will be celebrated in conjunc tion V7ith Drake's Founders Day Weekend. This year, the Alumni Relations Office will be responsible for the Parents Association and the Parents Fund. The Board of Directors of the Drake Parents Association met on Parents Weekend October 1-3 and will meet again on Relays Weekend. Presiding over the Fall meeting were Mr. and Mrs. Kenneth Olive, the 1982-83 Presidential Couple. The Fall Board meeting included n panel discussion given by the four vice presidents, a presenta- Lion by Dick Peebler, a tour of Aliber Hall, and a reception at the house of President and Mrs. Miller. The Parents Association's continued involveraent in the Second Century Fund was also dis cussed. Three parents Newsletters will be sent to all parents in addition to two direct-mail fund raising pieces. The Parents Fund Telethon will be conducted in November. FUND RAISING Annual Fund The 1981-82 Annual Fund showed its second consecutive year of steady growth with unrestricted gifts totaling $730,161. Total alumni giving in 1981-82 increased 44 percent to $661,178 with $276,896 committed to unrestricted purposes. The percentage of alumni participation rose from 2 0 percent to 2 4 percent, with a record number of 9,040 donors. Increases were also realized in the other three annual fund areas. The Parents Annual Fund in 1981-82 received $44,813, an increase of 14 percent or $5,562. The Friends Annual Fund increased 17.9 percent to $16,650. The Greater Drake Annual Fund exceeded $400,000 for the second straight year with gifts totaling $404,630. The summary on the following page provides additional informa tion about the 1981-82 Annual Fund. The increase in the annual funds in 1981-82 is a result of the Second Century Fund activities, more emphasis on personal solicita tion efforts, further refinement of the alumni and parents telethons, and the Alumni Challenge Gift Program, which generated $79,686 in new and increased gifts from alumni. Plans for the 1982-83 annual fund include the implementation of a phone/mail campaign and an increase in specialized direct mail. - 9 - 01 in 10 ca O lO r- C-i in in CD G tJi o cn O in cn O u 'O r^ CO \D \D in CTl o Qi ^ .t k- cu rH cn cn r- [^* . CN*, CN D Pj cn ro r-l cO —• cn- c/> c/y \ CU tn w cn ca ^-J Q Qi Q 1^ r- ^ U a OD -^ vi) -er •D U 0 OD CO PH c Q M h:i 3< -S' CN CO o •z, f^ to y- -^ VD un 2 Ifl CO 0) O CTi ^1 rt: 0) 1 Dl LO fj^ r ' '0 KD CD Q •u ro W CU CJl m fN (N U GJ ai CO rH fN CO t-l rH T-l 1 ^ t/> o O-l O H u OO CO p- '•J IM CTl JH iJD o 00 E' r O rH O CN 'J CO LO 13 a, q cn in CT] Ui Qi 0 Pi to u: o £; -U p 4-1 r-H H (d h C-'l ti O l-l to cn CT CO ro O in \D Ptj 01 r- cn l-H fij LO CD in tr- y- OD U3 fN CD in o ^K^ lh ^ •n •o OJ. . ^ .> ^ < fN o Ol c-i o CD r- r- S CO r-i c-i CD iDl ro rH •^ CO s I Ul cn ro •^ CO D ri t/j- • - f/i cn OD cr- to rH rH u •-I nH CN CM rH lO cn 0 ro (Jl r-i fH tN i~- o K fM m CO ro CO 0 ^ Q o 'U •u f- a D ti PH u. nH r-l fd xi T3 TJ nJ ti ti ti ti 'V p ti ti ti ti QJ C ti IH Ul Ul •P G U fS: < rH rH "Ci ri H Qi Cd ffl c fU H M ti ti ti ti 4^J ti ti ti ti J u. c CO e U ti ti < Qi ti O < < s U '4 r-i g ti (d u in in ^1 H 13 < Qi •n -U C ^ rH 4-> ti ti a P. rti tn QJ CD s ti -P 0) H i-l r-i 0 u M rd g < H o Ul Dl (J - 10 - A series of individualized letters from Mr. Houser, Presi dent Miller, Dean Granberg, and Dean Peebler were sent to alumni, preceeding the Fall Telethon, stating the case for support of such projects as Aliber Hall (business alumni) and the Plough Pharmacy Scholarship Program (for pharmacy alumni), During the telethon, students used computerized cards with a series of asking amounts, based on the level of previous giving. This method of solicita tion has been beneficial in upgrading giving and in attracting mult I-vear pledges at other universities. The direct mail campaign will place a greater emphasis on personalized appeals. The Dean Lynden E. Hoffman Fund and the Cla^s of 1933 "50 Year Gift" Program are planned for 1982-83. These strategic changes in the 1982-83 Alumni Annual Fund are needed to keep this program viable and strong during the current economic situation. The 1982-83 Greater Drake Annual Fund will be under the direction of Mr. James Lyon, President of Iowa Power and Light Company. The kick-off of the Leadership Gift phase was October 5, while the General Gift kick-off phase is set for November 2. Mr. Robb Kelley is the new chairman of the Francis Marion Drake Society. The annual dinner on August 26 was attended by 160 people and commemorated the opening of Aliber Hall. Mr. Howard Haft was honored for his excellent service and leadership as chairman ot the Francis Marion Drake Society from 1972-1982. - 11 - The bequest solicitation program is currently underway with a series of six mailings over a 12 month period being sent to 9,000 alumni. The first two mailings have been completed and have produced 20 0 responses. Each of the individuals responding has been sent additional material and will now be contacted by phone and by a personal visit where there is sufficient interest. All trustees will be contacted to explain the bequest solicitation program and other forms of planned giving available at Drake. Our Journal of expectancies has been brought up to date. The figures below show the number of individuals who have disclosed to Drake that the University is included in their estate plan and the year in which we were informed: 1979-1980 6 1980-1981 8 1981-1982 27 1982-September 10 Second Century Fund Solicitation of individual prospects for the Second Century Fund campaign continues. Development staff members are working with Prospect Advisory Committees in Des Moines, Dallas, Denver, Phoenix, Chicago and Kansas City to complete personal solicitation in these areas. The Drake Law School Capital Gifts effort is underway in Iowa. Law School alumni are being contacted by Capital Gifts Committee members and their captains on an individual basis. Currently, $273,935 in gifts and pledges have been generated in this phase of the Second Centurv Fund. - 12 - The status of the Second Century Fund as of 10/1/82 is as follows: SECOND CENTURY FUND Gifts and Pledges October I, 1982 Trustees (Personal & Company) $ 9,353,270.82 Corporations 1,427,425,00 Foundations 2,671,573.42 Alumni 922,730.60 Parents 65,345.66 Other 200,927.00 Total $ 14,641,272.50 1980-Bl Annual Funds $ 1,359,815.00 1981-82 Annual Funds 1,696,215.00 1982-83 Annual Funds as of October I, 1982 416,540.50 GRAND TOTAL S 18,113,843.00 Public Funding Grant and contract activity in support of sponsored programs at Drake continued at a high level. The past year and the present were and are occasioned by uncertainty, changes, reductions, and discontinuance in public funded programs. The amount of funds avalIable from grants and contracts was the biggest ever; the amount of funds actually awarded within the fiscal year took a sharp c^rop; faculty and staff activity in seeking funds remained at a high level. No major new programs were initiated through sponored support during the year, although some important smaller projects were initiated. At least three projects were discontinued through lack of public fundinq. The following table shows an annual fiscal year breakdown of when funds were available for expenditure. The amount if indirect Lunds generated is also shown. ^ I - 13 - 1978-79 1979-80 1980-81 1981-82 Available Funds $1 ,955,666 2,173,261 2,406,917 2,508,350 Indirect Available $ 112,768 127,261 159,077 176,441 The following table shows an historical record of grant proposals, awards, and receipts. The award amount shows a sharp drop from the previous 1980-81 year. In 1980-81 the $900,000 Cooperative Education grant was received. Also, two annual awards for the Midwest Regional Resource Center project were received within the fiscal year; none was received in the 1981- 8 2 year, The information is useful to show trends, but the timing of awards frequently causes extreme fluctuation in award totals. The number of proposals submitted remains high, which is a reflection of high faculty and staff activity. If we subtract the eleven CETA projects submitted last year, we would show an increase in proposal activity during a period when most colleqes and universities reported a decrease in faculty-staff activity. Historical Record of Grant Activity Proposals Award Year Submitted Awards Amount 1971-72 80 46 $1 ,500,914 1972-73 33 53 I ,152,175 3973-74 55 29 I 327,917 1974-75 48 35 2 ,611,681 1975-76 61 41 3 ,656,916 1976-77 54 45 2 ,841 ,856 1977-78 76 24 ^ ,599,240 1978-79 59 47 2 ,037,377 1979-80 74 42 2 225,991 1980-81 87 74 3 656,916 1981-82 80 45 I 595,527 -14- The following table shows the breakdown of awards by colleges and major divisions. The Colleqe of Education projects constituted 70% of the funds from sponsored projects. Grant Distribution by College/Division College/Division No. Applications No. Awards Award Amount Academic Administration 2 I S 12,309 Col lege of Business Administration 3 2 31,650 College for Continuing Education 14 10 149,598 College of Education 20 9 1,121,458 College of Fine Arts 7 4 7,068 School of Journalism and Mass Communication 1 1 2,382 Law School 6 6 132,736 College of Liberal Arts 18 9 80,326 Library I I 1,500 Colleqe of Pharmacy 5 1 45,415 Student Life _J. 11,085 Totals For 1981-82 80 45 $1,595,527 Three major areas were discontinued last year, because of termination of government funding. One area was the CETA program, where CETA personnel were provided funded positions on the campus. A second project was the Teacher Corps program, which terminated on August 31, 2982 after: several years of operation. A third was the student science education project, which brought 28 talented high school students to the campus in the summer to study physics and computer science. - 15 - UNIVERSITY RELATIONS Advertising and Promotion Services Activity during the first half of the year has centered around multi-iraage programming and advertising. During the early part of the summer, a multi-image system was purchased and installed in this office. The system consists of three slide projectors, a coraputer module for programming the projectors, a projection screen with both front and rear surfaces, and a complete sound and recording system. Instruc tion and practice with the system led to the production of the Fall Continuing Education television spot at a savings of $300 over previous use of outside programming offers opportunities for three-projector slide programs that could not command the amount of budget needed to use commercial firms. Plans are underway for programs covering the band department and summer orientation. The acceptance of "Sharing the Dream," our centennial program that was converted to film for use throughout the country, created a need for a similar production. A new show, entitled, "This IS Drake," was written during the summer, commercially programmed and introduced in October. "This is Drake," a six- projector production, focuses on today's University, and discusses the need to combine the best of education for a career and educa tion for personal enrichment. A full advertising program in support of fall part-time and eveninq study was planned and executed during August. Outdoor boards, television and radio spots, and a variety of print ads r I - 16 - were used to promote the offerings of the College for Continuina Education. A gain in evening hours for fall helps substantiate the need for such a media mix and varied promotional efforts for this market. Photographic services continue to play a major role in the activities of the Advertising and Promotion Services division. Through in-house talent and use of a qualified student intern, the office is generating color and black and white photography of high qualitv. The specific needs of new publications for admissions and academic departments have been illustrated with appropriate photographs. Although the primary ourpose of the photography service is to meet the needs within University Rela tions, photographs and slides have been generated for several other offices on campus. Support services are provided annually by this office for the Hawkeye Science Fair. Other office activities during the first half of the year include planning and coordination of development and alumni mailings, special projects in advertising and promotion services, and planning for special events. Editorlal Services The major priority of the Editorial Services area this past summer was updating, writing and editing the following brochures for use by the Office of Admissions: College of Education, College of Liberal Arts, Financial Aid information. Department of Actuarial Sciences and, currently in production. Undeclared Majors brochur*^. - 17 - Two new brochures were developed over the summer and are cur rently in the final stages of production. The first one, "Corae and Join Us," is directed to students interested in attending Drake University and provides basic information about Drake's prograras and activities. The "Information for Parents" brochure was developed with the intention of providing answers to basic questions and con cerns parents have about the university their child is considering. This brochure provides an innovative recruitment piece. Only a few schools nationally have begun to "recruit" parents in this manner. Two informational pieces were updated and revised during the summer. Facts and Profile of Drake University, statistical informational literature, now contain the latest information concerning placement, enrollment, freshman statistics, etc. Four promotional pieces for alumni gatherings during the football season also were developed and produced, including a nev; piece that combined class reunion information with Home coming events. Other projects were the Parents Newsletter, in vitations, and various alumni basketball pre-game receptions, and a special reception for Des Moines alumni for the November 14 performance of the Drake theatre arts production of "South Pacific." Also produced was the fall issue of the Fine Arts Newsletter, Second Century Fund Newsletter and the Trustee Update. - 18 - The September/October issue of Drake Perspectives was mailed to alumni on September 24. The new issue contains new graphics which allows more flexibility in the editorial area. The November/ December issue is scheduled for completion on Noveraber 19. News Services Good coverage by the media was received on several programs. These included the Plough Scholarship Fund, Spring Deans' and Presi dent's lists. Law Scholarships, Continuing Education workshops, Drake Scholastic Journalism Workshop, and a variety of grants, in cluding Head Start, Midwest Regional Resource Center, and M.P.A. Fellowships. The financial situation provided much publicity with stories on page one of both the Des Moines Register and Chronicle of Higher Education and radio and television stations interviews by Mary Haldane. A new program of publicity on entering freshmen attending summer orientation sessions resulted in a great number of stories and was successful. Many Drake faculty and staff members were interviewed by the media through our news media resources file. Topics ranged from economic issues and tax shelters to computers and creationism. For the second consecutive summer, a program of personal visits with the State of Iowa media was implemented. Selected daily newspapers and radio stations were called upon to discuss University news. Personal visits also were paid to Des Moines print and broadcast media. I - 19 - Planning was done for the following programs: impact of Drake news services with closing of the Des Moines Tribune and establishment of the new Des Moines Register, 1982-83 Speakers Bureau, 1982-83 News Media Resources File, Radio News Services and Opinion-Editor Ial program through which articles are provided to newspaper Editorial Pages. The Radio News Services went on the air on September 24 and allowed the News Services division to supply taped news stories directly to radio stations via a telephone line. publication Services The summer of 1982 was typically busy, averaging 4 3 jobs per month. Admissions provided a good share of the summer's work, due mainly to new edition of The Prospectus and the catalog package. The Prospectus was enhanced by the addition of many new quotes from students, freshman curriculum charts and the inclusion of an admissions application and housing application. phe General Catalog delivered the week of September 20; the Law Catalog in June; and the Graduate Catalog October 15. The following major brochures were produced this first half-year: School of Journalism and Mass Communication, College of Education, Liberal Arts, Financial Aid and Actuarial Science. A brochure for "Undecided Major" students is now in production. ^dmlSSlons attention was also given to several international mailing pieces, including a new application, health sheet and up dated brochure. c I - 20 - For Institutional Development, the annual Honor Roll of Donors was a major late summer project. Additional jobs included a designed computer telethon form, and a variety of telethon materials, a Francis Marion Drake invitation, a Plough Scholarship brochure, Planned Giving mailings, and a "Ding" Darling Scholarship certificate. Early summer alumni projects included: Alumni Scholar poster and brochure, "Welcome" brochure, a Perspectives graphic redesign and several alumni invitations to fall outings. Continuing Education was pleased with the unitv of the fall promotion. Plans for the Spring CCE publications will follow a color-format based on nature photography again. The Center for Professional and Executive Development initiated over 30 new jobs during the summer. Women/School and Downtown brochures rounded out early fall promotion efforts for CCE. Other jobs including the Parents Weekend package and the "D-Book" were also completed. Expected projects include: Greater Drake Annual Fund materials, the spring College for Continuing Education catalog. Speaker's Bureau, a Law brochure, seven new CPED brochures, Creative Writing poster, Accounting and Computer Information's Placement book, the Preliminary Sumraer Flyer and Christmas Card designs. DRAKE UNIVERSITY OFFICE OF INSTITUTIONAL DEVELOPMENT THREE-YEAR SUMMARY COMPARISON ACTIVITIES AND ACHIEVEMENTS Overview Over the last three years, fundamental changes have occurred in Drake University's Institutional Development program. The pro grara now has a more defined sense of direction and a higher level of intensity which have led to a significant increase in philan thropy, greater volunteer involveraent, increased communications and a strengthened alumni relations effort. A complete commitment to the implementation of the Institutional Developraent program has been made by the professional staff with the on-going assis tance and support of the president, faculty, students, trustees and alumni. A wide variety of diverse opportunities now encourage maximum participation in the affairs, events and activities of the University. Interaction between its constituencies and the University are more personalized. Highlights of 1981-82 compared to 1978-79 include: improved liaison with alumni in the student recruitment program, expanded alumni scholarship program, revitalization of traditional on-campus alumni events and reunions, increased membership of Des Moines Alumnae Association, intensified communications with parents of Drake students, a 47 percent increase in Parents Annual Fund, in creasingly active role in promotion and recruitment by the Drake ^ - 2 - University Student Alumni Association, new fund raising strate gies, levels of giving reaching impressive totals, two $1,000,000- plus gifts (two of five $1,000,000-plus gifts received as a part of the Second Century Fund including one gift of $2,000,000), continuation of $25 million capital carapaign with $17.5 million in gifts and pledges realized as of May 31, 1982, significant improvement in news and information services, initiation of personal visits and contacts with raedia, creation of a resource file for media including faculty-staff experts topically ordered, production of multi-media presentations, comprehensive and unified graphics image for Drake University printed pieces, improved communications with University constituencies, and introduction of computer tech nology for publications services. This report is intended to serve as a suramary evaluation of the program activities and of the measurable statistical achieve ments realized during the comparative time periods. It is not a comprehensive review. DRAKE UNIVERSITY I. CONSTITUENCY RELATIONS Fundamental changes have occurred in Drake University's De velopment program over the last three years. A clear philosophy has been established to govern the direction and intensity of the overall effort, and a complete commitment to its implementa tion has been made by the professional staff with the assistance and support of the president, faculty, students and trustees. Simply stated, Drake University believes that its external pro gram must facilitate meaningful, thoughtful and useful communica tions between its various constituencies and must offer a wide variety of diverse opportunities to encourage maximum partici pation in the affairs, events and activities of the University. Moreover, it must personalize and individualize to the greatest extent possible the interaction between its constituencies and the University. The thrust of the programmatic efforts in all divisions of the University's Office of Institutional Development has been in these directions. A. Recognition by Peers A barometer of achievement is recognition by one's peers. During 1978-79, five recognition awards were realized, all from the Council for Advancement and Support of Education (CASE) at the district level. During 1981-82 recognition was more grati fying with positive evaluation from local, regional and national peer groups. Recognition awards received during 1981-82 total 2 3 including 11 national, nine district and four local awards. These include national and district recognition awards from CASE - 4 - for Homecoming promotion. Founders Day, graphic design, Drake Perspectives, advertising, multi-image productions, and public relations planning; an award from the University College Designers Association for calligraphy design; awards from the National Univer sity Continuing Education Association for catalog and promotion materials; and awards frora the Iowa Art Directors Association for graphic design. B. Alurani Relations Historically, the Alumni Relations function at Drake Univer sity has been a creative service agency, that is, providing a variety of programs through which alumni can continue their affilia tion with their University in meaningful, positive ways. This function has been a critical catalyst, working in cooperation with University Relations and the fund raising staff, in enhancing the total institutional advancement program. 1. Student Recruitment During the year 1978-79, the student recruitment prograra of the Drake National Alumni Association consisted of 100 alumni par ticipating in 45 areas of the country. Alumni contacted over 8 00 prospective students that year. This year, nearly 350 alurani were active in 84 areas of the country, and made over 1,100 contacts— an 86 percent increase in areas of involvement; a 37 percent increase in contacts made; and a 350 percent increase in alumni participants. - 5 - 2. Alumni Scholarships The alurani scholarship program is sponsored and funded by the Drake National Alumni Association in order to attract out standing high school students to Drake University. In 1978-79, students were accepted frora the top 10 percent of their graduating classes with at least a score of 28 on the ACT test. That year, 12 5 applicants were eligible for consideration. Today, a score of 29 on the ACT is required, and only those students in the top five percent of their classes are eligible. In 1981-82, 215 stu dents were considered for alumni scholarships. In 1978-79 four full scholarships were offered; in 1981-82 four full scholarships and 12 half-tuition awards were offered. 3. Traditional Events Since 19 79, new professional staffing has brought vitality and purpose to many of the traditional activities conducted by the Office of Alumni Relations, One of these activities is Pounders Day, which coramemorates the founding of the University and honors those selected to receive Drake's Alurani Distinguished Service Award, In 1979, 100 persons attended the event. Programming changes, including a multi-media presentation honoring awardees, have helped to increase attendance to 300 in 1982. Homecoming Weekend has grown from a traditional weekend schedule in 1978-79 to a comprehensive week-long series of activities both on campus and in the downtown Des Moines area. In 1978-79, an alurani bratwurst luncheon was the only sponsored activity with - 6 - 90 persons attending. During Homecoraing 1981, an all-alumni re union attracted 175 people, the alumni bratwurst luncheon served over 300, and a 25-Year Class Reunion attracted 50. These totals are in addition to the thousands of business district employees who participated in the downtown celebration featuring promotion displays in merchants' windows, street corner booths and giveaways, and a pep rally in Des Moines' Nollen Plaza. 4. Regional Events/Reunions In the past three years, a comprehensive program has been established with growth in reunions from four in 1978-79 to 19 in 1981-82. In addition, for the first time ever, 10 reunions were held by "class year." In 1978-79, regional events included get-togethers with about 800 in attendance in Washington, D.C, California, New York, and Omaha. This past year, 19 regional gatherings were held, including Dallas/Fort Worth, Los Angeles, Chicago (2), Florida (3), Denver (2), Minneapolis-St. Paul, Newton (Iowa), Peoria, Manhattan (Kansas), New York, Cedar Falls (Iowa), Kansas City, Phoenix and Bloomington (Illinois). Attendance at these events reached 1,500. Reunions wre held for the 10, 15, 20, 25, 30, 35, and 40 year classes as well as one for alumni who graduated less than 10 years ago and one for the "50-Year Club." ^• P^s Moines Alumnae Association This organization embodies a tradition of commitment to Drake University. It works primarily in support of a variety of scholar- ^ I - 7 - ships for Drake students. In 1978-79, the Association membership totaled 300; today, 618 members are on its rolls. A renewed spirit in the Association was found during Drake's Centennial Year (1980- 81) which led to the dramatic increase in membership. C. Parents Relations Traditionally, the primary activity of the Drake Parents Association was fund raising. During the past three years this activity has been bolstered by improved internal relations, in cluding more intense communications with a new format and style as well as a more frequently published newsletter, a closer relation ship of parents with the undergraduate colleges of their sons and daughters, and improved dialogue with the Drake Offices of Student Life and Alumni Relations. Directors now concern themselves during two semi-annual Board meetings with discussions on substantive issues of concern to both parents and the University, including such recent topics as the impact of financial aid cuts, academic advising and the relationship of athletics to the academic environ ment at Drake University. I. Parents Annual Fund In 1978-79, Parents Annual Fund totals showed 862 donors for a total of $32,259 in gifts. By 1981-82, this giving total had increased 39 percent to $44,831. In the Fall of 1981, the Parents Association adopted a $250,000 challenge as part of Drake's Second Century Fund capital campaign to provide monies to establish a scholarship endowment fund. ^ I - 8 - 2. Alumni-Adraissions-Parents Receptions During 1978-79, five alumni-admissions-parents receptions were held throughout the Midwest to which prospective students and their parents were invited for get-acquainted evenings. Recep tions were held in Denver, St, Louis, Chicago, Minneapolis-St. Paul and Kansas City with a total attendance of 840. Ten receptions were held last year. Areas include Chicago (3), Denver, St. Louis, Minneapolis-St. Paul, Kansas City, Mason City, Davenport-Rock Island and Council Bluffs-Omaha. Total attendance has grown to 1,100, an increase of 20 percent over 1978-79. 3. Communications In 1978-79, communication was sporadic except for a few person alized letters and one general direct mail appeal. Personalized communication in 1981-82 continues and is supplemented with two direct mail pieces for this constituency. Parents also receive a newsletter three times a year, correspondence on a specially designed masthead, and a Parents Association decal for personal use. ^- Parents Association Board In 1978-79, the Parents Association Board consisted of 15 members, with the "male" parent serving as chairman. In the past three years, the leadership has changed from a sole parent as chairman to a "Presidential Couple." Thirty Board members in 1981-82 now represent more accurately the geographical distribu tion patterns of Drake students, are more identified with colleges ^ I - 9 - attended by their sons and daughters, and are more representa tive in economic status. D. Student Relations In 1978-79, a 25-member student group, called the Student Alumni Board, was involved primarily in student recruiting and in fund raising. Today, it is called the Drake University Student Alumni Association and is a highly visible organization. 1. Student Alumni Association The Student Alumni Association has come to play an increas ingly active role in the promotion of Drake University and in the recruitment of students. During the past three years, the Association has grown from 2 5 to 7 5 members. Its student recruit ment committee has more than tripled in size and the number of con tacts has increased by 100 percent. Also, the student telethon committee recruited 1,302 students to call for the 30 nights of the Alumni Annual Fund telethon. New projects this year include a spring community service project, during which students work with local alumni on a "clean-up" or "fix-up" project in the Drake neighborhood area, and a senior send-off which included "senior survival kits" containing useful and timely information for the graduates. 2. Student Ambassadors This group was non-existent in 1978-79. Today 15 undergraduate students, both men and women, are selected to promote Drake Univer sity and Its students to various Drake publics. This prestigious ^ I - 10 - group organizes faculty breakfasts, gives tours to prominent campus visitors, hosts alumni reunions and receptions and performs various service projects. II. EDUCATIONAL FUND RAISING During the past three years, Drake university has attempted to establish a sense of institutional direction and priority to its fund raising programs, and to document operational, capital and endowment needs in a saleable, manageable package. New strate gies have been successfully initiated, and the level of giving has grown impressively. ^* Total Giving Today, the fund raising approach at Drake University is directed at providing long-term growth. Vital to the comprehensive philos ophy effort are programs of annual giving, planned giving, major and capital giving, corporate and foundation support and state and federal grantsmanship. While a strong annual giving prograra of unrestricted giving continues to be emphasized, it is realized that any dramatic, long-term increase in giving will be the result of a strong base of major giving consisting of inter vivos, planned and deferred gifts. I. Major Gifts In Its first 100 years (1881-1981), Drake University realized five $l,O0O,OOO-plus gifts from major donors. Since the inception of the Second Century Fund capital campaign in October, 1980, Drake ^ I - ll - has received an equal amount (five) of $l,000,000-plus gifts. These gifts include: the Aliber Foundation and Aliber family, $1,566,729; The Bankers Life, $1,000,000; Gardner and Florence Call Cowles Foundation, Inc., $2,000,000; Meredith Corporation, E. T. Meredith Foundation and the Bohen Foundation, $1,000,000; and. Pioneer Hi-Bred International, Inc., $1,000,000. Of these, Meredith and Pioneer were announced in 1981-82. 2. Total Commitment Total commitraent in dollars in 1978-79 was $5,187,144. In 1981-82, the total comraitment in dollars to the fund raising effort reached $6,467,149. This represents an increase of $1,280,005, an increase ot 25 percent in three years. See chart on following page. B. Alumni Giving Alumni giving provides the focal point for unrestricted fund raising, the main thrust of the Drake program. I. Alumni Annual Fund In 1978-79, a total of $222,381 was realized in unrestricted dollars from 5,631 donors, and $101,896 in restricted alumni funds from 675 donors. The Law Alumni fund, with 514 donors, boosted the 1978-79 total by $50,531 for an Alumni Annual Fund giving total of $374,808. !• I - 12 - This total is compared to a 1981-82 figure of $450,589. Totals achieved include: $243,289 from 7,008 donors in alumni unrestricted giving; $62,839 from 591 donors in the Law fund; and $144,461 from 1,441 donors in restricted alumni funds. The 1981-82 Alumni Annual Fund shows an increase of $20,908, or 9.4 percent, and an increase of 1,377 donors for a 24,4 percent in crease. Total alumni funds have increased $75,781 or 20.2 per cent, and the number of donors increased 33 percent, or 2,220 people. In addition, three new gift clubs have been added since 1978-79, Fund raising strategy has been altered since 1978-79 from a primary emphasis on direct mail to one including solicitation via both the telephone and personal contact. Also, this past year, 1,302 Drake student volunteers representing 57 campus orgam- Tiations participated dur ing the Fall and Spring Annual Fund tele thons. This is contrasted with 704 callers in 1978-79 who produced a total of 4,378 pledges for $94,193, Student callers in 1981-82 realized $195,044 in pledges frora 7,487 donors, an impressive 71 percent hike over the donors responding in 1978-79. The follow- up "send info" procedure has impressively supplemented the telethon effort, and gifts have increased 276 percent since 1978-79. Pledge payment rate is 91 percent. ^' Giving From Other Constituencies The total fund raising program at Drake University is a compre hensive one and reaches a variety of constituencies. ^ I - 13 - 1. Greater Drake Annual Fund This IS an annual campaign for unrestricted support among Greater Des Moines area corporations and business. In 1978-79, 544 contacts were made and 318 corporations and businesses partici pated for a total of $345,835. This compares to 505 contacts made in 1981-82 for a total of $430,223 from 312 donors. It is important to note that this year's Greater Drake Annual Fund was conducted while the $25 million capital drive has been going on in the Des Moines corporate community, 2. Second Century Fund On October 30, 1980, Drake University announced a $25 million Second Century Fund capital drive. The three-year carapaign is designed to provide funds for endowment and for several one-time special projects. Since its announcement, $18,157,370 in gifts and pledges have been realized through the national voluntary fund raising effort with $6,239,148 coming in 1981-82. 3. Planned Giving In comparison with 1978-79 when only one new planned gift with an assigned dollar value of $12,000 was added to our Journal of Expectancies, 24 individuals have informed Drake University during 1981-82 of their intent to raake planned gifts valued in excess of $1,600,000. Because of the importance of this source of financial support, an aggressive planned giving program is now underway. A series of six mailings will be sent out on a bi-monthly basis to 9,000 r I - 14 - alumni with a personal follow up designed to obtain additional information which will provide a solid foundation for interested alurani to determine which method of planned giving is best suited to assist them to achieve their objectives. In addition, a pre sentation on planned giving was made to the University's Board of Trustees in 1982 illustrating options available to them to the planned giving area. Individual contacts are now being made with all trustees to emphasize the iraportance of this method of giving. The objectives of these visits are three-fold: I.) to explain options available, 2.) to request consideration of a planned gift and 3.) to solicit names of prospective donors. III. COMMUNICATIONS Historically, the University Relations function at Drake Uni versity has been a supportive agency; that is, providing publica tions, advertising and promotion, and news and information services to constituencies, both internal and external, and providing creative leadership in communications areas. A. News and Inforraation In 1978-79 the news and information staff concentrated most of Its efforts on student recruiting. ^• Hometown News Services In 1978-79 emphasis was placed on sending press releases about Drake students to their hometowns. During 1981-82, the home'town release program remained an integral part of the news and information function. However, a change to localized computer - 15 - printouts for student lists realized a positive reception by the media in terms of usage and the immediacy with which they are treated. 2 - Media Visits/Contacts Contacts with media during 1978-79 were restricted to the immediate Des Moines area. Media responded positively that year, and the News Services staff was successful in helping to arrange interviews with on-campus sources. In the Summer of 1981, however, the media visits were dramatically expanded. For the first time, personal visits were made to every daily newspaper (41) in the State of Iowa and to selected weeklies in the Des Moines metro politan area. Moreover, personal visits were made this past year to several print and broadcast media in the Chicago area. Editors and news directors were impressed by the personal attention, and an improved program of media relations is evolving. Clippings are being received from news outlets in significant quantity, and the "point of contact" (Manager, News Services) has been strengthened. 3. Speakers Bureau In 1978-79, the News Services' speakers bureau program ex perienced moderate success, with slightly more than 150 participants and a few reference calls received. Distribution of the speakers bureau brochure was made primarily to civic organizations and to local media. An updated brochure was printed and distributed in the Fall of 1981 to 400 civic organizations, state and local media, clubs, and men's and women's groups. Approximately 250 University faculty and staff now participate, and references are - 16 - received on the average of 10-15 a month. The revised booklet contains alphabetical lists both by topic and by name of faculty- staff participant. 4. News Media Resource File During 1981-82, a news media resource file, a compilation of faculty-staff experts topically ordered, was developed for the first time and distributed to Iowa media. The resource file was responsible for dozens of raedia contacts of faculty and staff throughout the year. Newspapers, radio and television stations, both in Des Moines and throughout the state, regularly interview Drake experts on current issues and topics. The experts guide IS proving to be a most positive media relations tactic. Its use averages 10-15 per raonth. B. Electronic Media In 1978-79, use of electronic media within the Office of University Relations was virtually non-existent. Such productions were created in the campus educational raedia outlet. Since 1980- 81, the production of multi-raedia presentations for non-academic use has been a responsibility of the Office of University Relations I, Multi-Iraaqe Productions Supplementing the host of promotional activities for the Drake Centennial Celebration in 1980-81, a l7-minute multi-image presentation was produced. Seriptwritinq, photographic services and direction were accomplished by University Relations staff ^ I - 17 - for the single-sereen, six-projector production, "Sharing the Dream." it has been accorded national and district CASE recog nition, and a local advertising award. To present the Alumni Distinguished Service Awards for Founders Day, a single screen multi-image production is created. In 1980, the show was a single-screen, two-projector with dissolve produc tion; in 1981, a six-projector, single screen production was created; and in 1982, a nine-projector, single-screen production. At year's end (1981-82), an in-house multi-image capability was realized with the acquisition of equipment to produce three- projector productions. In planning stages are projects for the Band Office, Student Life, and a new all-University production. Another by-product of experience in multi-image programming to IS the efficiency realized in the production of television commer cials at a cost far less than usual commercial production methods. C. Publications A typical year for publications services was 1978-79. Academic brochures led the array of projects, with perennial projects produced In 1981-82, a variety of major accomplishments were achieved: -^ • Unified Graphic Image A coraprehensive, unified graphic image for student recruiting pieces and for the University in general was designed. It was <• I - 18 - used on University catalogs, an admissions prospectus, academic brochures, continuing education promotion, paid advertising, and general Drake University signage. The catalyst is a sophisticated calligraphy, a logotype in itself. 2. Fund Raising Literature Acclaimed achievement in fund raising literature is worthy of note. The Second Century Fund package is a comprehensively designed package, and its unified graphics are a source of pride. Pieces produced include a raajor solicitation piece, questions and answers brochure, special gifts leaflet, planned giving folder, a volunteer's guide and a variety of companion pieces. 3. Computer Technology A better use of computer technology and its relationship to typesetting was made in 1981-82. Last year, the general and graduate catalogs. Honor Roll of Donors and the University's tele phone directory went on magnetic tape. Computer page composition IS fast becoming the only accepted printed form for certain Univer sity printing projects, and every effort is now being made to stay current with the use of this technology. D. Perlodical Publishing Three periodicals were produced on a regular basis during the year 1978-79. These were Quix, a weekly internal newsletter to faculty and staff; Drake Perspectives, the alumni tabloid which was also mailed to employees and parents; and the Alumni Annual ^ I ( - 19 - Fund News, a direct mail solicitation piece. During 1981-82, the growth and development of such periodicals produced was impressive: 1. Drake Perspectives Major emphasis was devoted to the continued refinement and redesign of Drake Perspectives. Upgrading includes a completely revised graphics look, interpretive essays by faculty, and improved photographic coverage. 2. Newsletters Quix, the University's internal newsletter, continues to be produced on a weekly basis. The Alumni Annual Fund News periodi cal produced in 1978-79 has been discontinued. Periodicals insti tuted during the 1981-82 fiscal year include the Second Century Fund Newsletter, Trustee Update, and the Arts at Drake (for the College of Fine Arts). r I SUMMARY REPORT I, Constituency Relations 1978-79 1981-82 A. Recognition by Peers 5 district awards II national 9 district, 4 local awards B, Alurani Relations I. Alumni Student 100 alumni partici 350 alumni in 84 Recruiting Program pating in 45 areas, areas, 1,100 con 800 contacts tacts 2. Alumni Scholarship 125 applicants, 4 215 applicants, 4 Program full scholarships, full, 12 one-half top 10 percent of scholarships, top 5 class, 28 ACT percent of class, 29 ACT 3. Traditional Events Founders Day Founders Day Attendance at 100; Attendance at 300; 19 four regional pro regional programs; class grams reunion programs initiated 4. Regional Events/ 4 events; 800 19 events; 1,500 atten Reunions attendance dance 5. Des Moines Alumnae 300 members; scholar 618 members; scholar Association ship support ship support C. Parents Relations 1. Parents Annual Fund $32,259 in gifts; $47,567 in gifts; average gift $37.42; average gift $54.30; 862 donors 876 donors 2. Alumni-Admissions 5 receptions; 10 receptions; 1,100 Parents Receptions 840 in attendance in attendance 3. Ccmnunicationg Personalized; one Personalized; two direct direct mail appeal mail appeals; newsletter; stationery; decal 4. Parents Association 15 members; "male" 30 couples; Presidential Board chairman Couple; demographically structures; discussions on total college experience ^ I - 21 - D. Student Relations 1, Student Alumni Sraall; included in Reorganized; diversified Association student recruitment activities in prcmotion, primarily; 25 raerabers fund raising, alumni re lations; 75 raembers, 15 hosts, hostesses for University functions 2. Student Ambassadors -0- 15 hosts, hostesses for University functions II. Educational Fund Raising A. Total Giving 1, Major Gifts No $1 raillion gifts Two gifts of $1,000,000 or more 2. Total CCTHTiitment $5,187,144 $6,467,149 B. Alumni Gving I. Alumni Annual Fund $374,808 in gifts $564,706 in gifts, 9,040 6,820 donors donors, 51 percent increase 704 student telethon 1,302 student telethon callers; $94,193 in callers; $195,044 in gifts; 4,378 donors gifts; 7,487 donors Direct mail emphasis Introduction of gift clubs; increased participation by 58 percent Use of telephone, direct mail and face-to-face solicitation ^* 0 J-V rug frcra Other Constituencies 1, Greater Drake 544 participants; 505 participants; $430,223 Annual Fund $345,835 in gifts; in gifts; $1,379 average $635 average gift gift 2- Second Century Fund -0- $17,518,182 in gifts and Capital Campaign pledges; $6,239,148 in 1981-82 3. Planned Giving One planned gift for Planned gifts in excess of $12,000 added to ex $1,600,000 fron 24 indi pectancy list viduals added to expectan cies ^ I - 22 - III. Coraraunications A. News and Inforraation 1. Hometown Releases Concentrated on student Cortprehensive, expanded recruiting 2. Media Visits/Contacts Des Moines area only Des Moines and State of Iowa; Chicago area 3. Speakers Bureau Modest; 150 participants Expanded; dual listings; infrequent referrals 250 participants; in^roved referrals 4. News Media Resource File -0- Positive response B. Electronic Media 1. Multi-iraage -0- Increasing number of pro ductions; conputer pro gramming C. Publications l. Unified Graphic Image -0- Unified look; new cal ligraphy; catalogs; acadenic brochures; adver tising 2s Fund Raising Literature Modest Prograra Campaign Package 3, Computer Technology -0- Introduced for catalog package; Honor Roll, tele phone directory D, Periodical Publishing Three produced Five produced 1* Drake Perspectives -0- Improved graphics; inter pretative essays, improved photos 2. Newsletters Two produced Five produced; three initiated during 1981-82 r I