Download Pamphlets on Labor Law, Tort Immunity and Other Subjects from the Ancel Glink Library
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JUNE 2010 | VOLUME XXVIII ISSUE 3 ILLINOIS LIBRARY ASSOCIATION ILLINOIS LIBRARY The Illinois Library Association Reporter is a forum for those who are improving and reinventing Illinois libraries, with articles that seek to: explore new ideas and practices from all types of libraries and library systems; examine the challenges facing the profession; and inform the library community and its supporters with news and comment about important issues. The ILA Reporter is produced and circulated with the purpose of enhancing and supporting the value of libraries, which provide free and equal access to information. This access is essential for an open democratic society, an informed electorate, and the advancement of knowledge for all people. ON THE COVER This illuminated manuscript page from a 1435 French book of hours measures 6.5 by 4.5 inches. It is from the Earnest Calkins collection on the book arts at the Knox College’s Seymour Library. For more on Knox College Special Collections, see article beginning on page 10. Photography by Peter Bailley and MaryJo McAndrew. The Illinois Library Association is the voice for Illinois libraries and the millions who depend The Illinois Library Association has three full-time staff members. It is governed by on them. It provides leadership for the development, promotion, and improvement of a sixteen-member executive board, made up of elected officers. The association library services in Illinois and for the library community in order to enhance learning and employs the services of Kolkmeier Consulting for legislative advocacy. ILA is a 501(c) ensure access to information for all. It is the eighth oldest library association in the world (3) charitable and educational organization. and the third largest state association in the United States, with members in academic, public, school, government, and special libraries. Its 3,700 members are primarily librarians and library staff, but also trustees, publishers, and other supporters. The ILA Reporter is published six times/year (Feb., Apr., June, Aug., Oct., Dec.) See ILA calendar for submission deadlines for the ILA Reporter. Copy should be and is a benefit of ILA membership; the subscription rate for nonmembers is $25. submitted by e-mail to [email protected]. Copy may also be submitted on disk or faxed ISSN 0018-9979. Designed by Verso Design Corp., Joliet, Ill. Printed by Aspen Printing to (312) 644-1899. You are encouraged to include digital or film photos (black/white Services. Indexed by H.W. Wilson in Library Literature & Information Science. or color) and graphics (on disk or camera-ready) with your articles, which will be The ILA Reporter was first published in 1962. included on a space-available basis. JUNE 2010 | VOLUME XXVIII ISSUE 3 CONTENTS 33 W. Grand Ave., Ste. 301 | Chicago, IL 60654 phone: (312) 644-1896 | fax: (312) 644-1899 e-mail: [email protected] | www.ila.org 2009/2010 EXECUTIVE BOARD PRESIDENT Carole A. Medal, Gail Borden Public Library District VICE PRESIDENT/PRESIDENT-ELECT FEATURES Gail Bush, National-Louis University 4 WHY WE BORROW? USING RETAIL IMMEDIATE PAST PRESIDENT STRATEGIES IN PUBLIC LIBRARIES Donna Dziedzic, Naperville Public Library by Valerie Stern TREASURER Theodore C. Schwitzner, Illinois State University 10 GEMS ON THE PRAIRIE DIRECTORS by Jeff Douglas Betsy Adamowski, Itasca Community Library Terry Cottrell, University of St. Francis Library 14 LIBRARY DISTRICTS: THE GOOD, THE BAD, Halle Cox, Kane County Law Library, St. Charles THE BEAUTIFUL, AND THE UGLY Carole Dickerson, Freeport Public Library David Hamilton, CARLI: Consortium of Academic by Bob Harris, Charm Ruhnke, and Carole Medal and Research Libraries in Illinois Dianne Happ, Peoria Public Library 20 ILA ELECTION RESULTS Robyn Hendricks, Decatur Public Library Sheree Kozel-La Ha, Homer Township Public Library District 22 NEW MEMBERS Phyllis C. Self, Western Illinois University Diana Brawley Sussman, Carbondale Public Library Rebecca Teasdale, Schaumburg Township District Library OPINION & COMMENTARY ALA COUNCILOR 24 SALLY IN LIBRARYLAND! Donald L. Roalkvam, Indian Trails Public Library District by Sally Decker Smith EX OFFICIO Robert P. Doyle, Illinois Library Association 26 MY TURN Anne B. Craig, Illinois State Library by Gretel Stock-Kupperman EDITOR Robert P. Doyle MANAGING EDITOR INSERT Kristy M. Mangel 2010 ILA ANNUAL CONFERENCE PRELIMINARY PROGRAM June 2010 | ILA REPORTER 3 Bringing the Outside In … and the Inside Out will be the ILA Reporter lead articles for 2010. As society experiences changes in technology, communication and community, and the economy, librarians are re-examining how, when, where, and to whom they offer services. From education to advocacy, marketing to materials, topics will cover a range of issues important to libraries today. "How are libraries defining and redefining their role and mission in their communities?" The June lead article by Valerie Stern explores using retail strategies in public libraries; and the My Turn column by Gretel Stock-Kupperman discusses the Customer-Focused Library. This series of articles in the 2010 ILA Reporter aims to highlight efforts of the bricks-and-mortar libraries in our communities, businesses, and schools, to adapt to the ever-increasing virtual demands of our society and the evolving ways in which we are learning, communicating, and seeking information. | Valerie Stern, Ela Area Public Library District | Why We Borrow? Using Retail Strategies in Public Libraries s the Internet and more retail outlets offer IT’S SCIENCE resources that libraries previously monopolized, libraries are taking notice and some are even The nationally recognized retail space consulting company adjusting their missions. The traditional concept Envirosell, Inc., uses the basic idea of environmental psychology, of libraries may become extinct. Rather than being a storehouse that our surroundings influence our behavior. Today’s library of books and a quiet place to read, today’s library aims to focus users are being shaped by their retail interactions and experience. on the needs of a wide range of customers. Believe it or not, Our user expectations are changing, yet libraries have been slow there’s a science behind how library users are using your to evaluate their spaces and service based on retail experiences library and what they are borrowing. and standards. We all know that library usage has risen, but do you really know how your customers are using your library? And, if retailers are using more rigorous scientific techniques to improve their bottom line, why can’t libraries? [continued on page 6] 4 ILA REPORTER | June 2010 [continued from page 4] TRACKING LIBRARY USERS SURPRISING OUTCOMES In 2008, the Metropolitan Library System (MLS), Detlav Pansch, former director of Frankfort Public Library in partnership with four Chicago area member libraries, District, one of the libraries who partnered with MLS for received a federal Library Services and Technology Act (LSTA) the grant, was eager to participate in the study. “This was grant provided by the Institute of Museum and Library Services a great opportunity to have our library looked at by to hire Envirosell, Inc., to help understand the changing needs a nationally-recognized consulting company,” said Pansch. of library users. Titled Customer-Focused Library, the grant “It was a chance to not only learn but to confirm what we do.” studied four libraries, three public, and one academic, using a combination of observation, interviews, and video. Here are some surprising, and important, findings captured Mapping programs tracked and timed visitors’ movements from the study: and interactions within the library, exit surveys documented users’ experience in the library and recorded services used, Visitor Profile and small video cameras installed in key areas of the libraries captured behavioral patterns, traffic flow, and wait and • 95 percent of visitors used the library once per month, transaction times. more than half visited once per week. • The majority of library users visited alone. The research objectives of the grant were fairly simple — • 56 percent spent less than ten minutes in the library, to not only understand visitor behavior, but also to measure a surprising finding more typically associated with visitor interactions and to learn how public libraries can bookstores and grocery stores. better service and educate their visitors. • Two-thirds did not know what they wanted before they arrived. Visitor Behavior GOING RETAIL • One-third of patrons visited a desk as their first destination. Evaluating Your Space • Age affected what patrons did during their visit. Younger patrons used the computers and seldom visited sections with “The experience we create by scientifically understanding how circulating materials. Older patrons were less likely to use customers interact with our library can make a big difference,” the computers and self-check. said Mary Beth Campe, executive director of the Ela Area Public • Services and resources used most were circulation Library District in Lake Zurich. In 2009, Campe spearheaded (60 percent), Internet access (18 percent), online library a reorganization of Ela Library’s Popular Materials Department catalog use (15 percent), and reference services (15 percent). based on retail models and research. The monthlong renovation • Two-thirds of patrons used the library for reading or gave a tremendous boost to circulation. Following the project, conversation, and 15 percent of weekly visitors did not Campe was often asked