Rev. Estud. Ling., Belo Horizonte, v. 28, n. 4, p. 1603-1636, 2020 Verbal and Moral Tug of War: a study of the use of categories as offense in the virtual environment Cabo de Guerra Verbal e Moral: um estudo do uso de categorias como ofensa no ambiente virtual Maria do Carmo Leite de Oliveira Pontifícia Universidade Católica do Rio de Janeiro (PUC/RJ), Rio de Janeiro, Rio de Janeiro/Brazil
[email protected] http://orcid.org/0000-0003-3905-8309 Carolina Valente Pontifícia Universidade Católica do Rio de Janeiro (PUC/RJ), Rio de Janeiro, Rio de Janeiro/Brazil
[email protected] http://orcid.org/0000-0002-5879-2771 Rony Ron-Ren Pontifícia Universidade Católica do Rio de Janeiro (PUC/RJ), Rio de Janeiro, Rio de Janeiro/Brazil
[email protected] http://orcid.org/0000-0001-8228-3777 Abstract: An issue that has been highlighted in print and social media are the so- called “new swear words,” that is, the use of identity categories of an ideological and political nature as forms of insults. In this work, we contemplate the phenomenon of categorization and its relationship with sequentiality and morality, in the process of reframing these categories. In the light of an approach that integrates studies on membership categorization (SACKS, 1995) with studies on conversation organization (SACKS; SCHEGLOFF; JEFFERSON, 1974), we analyzed reports from a digital newspaper, hosted on YouTube, about police actions in the state of Rio de Janeiro, and eISSN: 2237-2083 DOI: 10.17851/2237-2083.28.4.1603-1636 1604 Rev. Estud. Ling., Belo Horizonte, v.