International Journal of Innovation ISSN: 2318-9975
[email protected] Universidade Nove de Julho Brasil Silva, Sheila Serafim da; Gondim de Vasconcellos, Eduardo Pinheiro; Oliveira, Murilo Alvarenga; Spers, Renata Giovinazzo ASPECTOS CRÍTICOS DA GESTÃO DA INOVAÇÃO: OS CASOS NATURA E OXITENO International Journal of Innovation, vol. 5, núm. 1, 2017, -, pp. 1-19 Universidade Nove de Julho Brasil Disponível em: https://www.redalyc.org/articulo.oa?id=499151081001 Como citar este artigo Número completo Sistema de Informação Científica Redalyc Mais informações do artigo Rede de Revistas Científicas da América Latina e do Caribe, Espanha e Portugal Site da revista em redalyc.org Sem fins lucrativos acadêmica projeto, desenvolvido no âmbito da iniciativa acesso aberto Received on June 28, 2016 / Approved on November 14, 2016 Responsible Editor: Leonel Cezar Rodrigues, Ph.D. Evaluation Process: Double Blind Review E-ISSN: 2318-9975 10.5585/iji.v5i1.138 RITICAL ASPECTS OF THE INNOVATION MANAGEMENT: THE CASES NATURA AND OXITENO C 1Sheila Serafim da Silva 2Eduardo Pinheiro Gondim de Vasconcellos 3Murilo Alvarenga Oliveira 4Renata Giovinazzo Spers ABSTRACT This study has as its objective to analyze the critical aspects of the innovation management in terms of structure, strategy and processes of innovation of the Natura and Oxiteno companies. In order to do so, the study reviewed the literature about innovation management, strategies and processes of innovation. A multiple case study was adopted for the Natura and Oxiteno cases. As their data, instrument documents were obtained and interviews were made with managers and researchers working with innovation in both companies. A qualitative approach for the proposed problem was also utilized.