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From Campus to Community How Looking Beyond Our Student Customer Base Attracted a New Audience and Year-Round Sales Page 6 » How to manage your craft range 5 ways to cash in on this mega trend FEATURE Page 26 » RETAIL NEWS THAT MATTERS ● £2.50 ● 18.05.2018 From campus to community How looking beyond our student customer base attracted a new audience and year-round sales Page 6 » NEWSTRADE PARLIAMENT SYMBOLS ‘Print still NFRN Costcutter a growth backs new stores’ platform MPs’ retail 6% rebate for us’ crime fight ‘unfair’ Publishers say Retailers’ experiences Vol 129 No 20 Outcry as Nisa FOR TRADE USE ONLY dominant print as important as stats, 20 retailers’ terms don’t revenue outpacing says government match up under Co- digital Page 11 » body Page 5 » op takeover Page 4 » p1 Cover SOR.indd 1 15/05/2018 18:03 2 18 May 2018 RN CONTENTS Shaping the future of independent retail since 1889 ways to drive impulse sales 5 this summer Page 22 Editor Features editor News editor Chris Rolfe Tom Gockelen-Kozlowski Helena Drakakis @ChrisRolfeRN @TomGK_RN 020 7689 3357 020 7689 3362 020 7689 3361 Reporter Reporter Reporter Alex Yau Priyanka Jethwa Marcello Perricone @AlexYau_RN @priyanka_RN @Marcello_RN 020 7689 3358 020 7689 3355 020 7689 3350 Head of design Sub editor Anne-Claire Pickard Ryan Cooper 020 7689 3391 020 7689 3354 Editor in chief Account manager Marketing executive “We’ve had five armed Louise Banham Jon Melson Michael Sharp 020 7689 3353 020 7689 3372 020 7689 3356 robberies and I’ve been beaten Designer Sales executives Finance Director Emma Langschied Khi Johnson Parin Gohil 020 7689 3380 020 7689 3366 020 7689 3375 up twice, so it’s personal” Production Joe Waxman Finance executive coordinator 020 7689 3363 Abi Sylvane Ray Monelle p5 Alex Garton Sales support 0207 689 3383 020 7689 3368 executive Finance administrator Account directors Michela Marino Anubhuti Shah George McCracken 020 7689 3382 0207 689 3397 020 7689 3364 Managing director HEADLINES OPINION Chris Carnevale Nick Shanagher 020 7689 3389 07966 530 001 4 BREAKING NEWS 12 YOUR NEWS Costcutter deal deemed ‘unfair’ Somerset retailers fear effects of by Nisa retailers increased car-parking charges If you do not receive your copy of RN please contact Michael Sharp on 020 7689 3356 or email [email protected] 6 STORE LOOKBOOK 18 YOUR VIEWS Printed by Southernprint, Poole, on 80gsm Galerie Fine Gloss paper Jackie North and Adam Viney’s Your letters, views and tweets Distributor Seymour Distribution, 2 East Poultry Avenue, London, EC1A 9PT Nisa Campus East in the spotlight Audit Bureau of Circulations July 2016 to June 2017 average net circulation per issue 12,187 10 SYMBOL NEWS Annual Subscription Electric vehicle partnership UK 1 year £150 Europe £302 2 years £237 Rest of world £354 11 NEWS & MAGS 3 years £333 Publishers say print is still To subscribe contact 020 7689 3384 more important than digital A Napoleon special for Newtrade 13 BRAND SNAPSHOT 11 Angel Gate, City Road, London EC1V 2SD News from nine big brands history Tel 020 7689 0600 fans email [email protected] 14 PRODUCT TRENDS is published by Newtrade Publishing Limited, which is wholly owned by NFRN Holdings Ltd, which is RN wholly owned by the Benefits Fund of the National Federation of Retail Newsagents. New tobacco laws led to RN is editorially independent of the NFRN and opinions, comments and reviews included are not slimmer retail offerings necessarily those of the Federation and no warranty for goods or services described is implied. Reproduction or transmission in part or whole of any item from RN may only be undertaken with the 16 PRICEWATCH prior written agreement of the Editor. Contributions are welcomed and are included in part or whole at the sole discretion of the editor. Benchmark your ice cream Page 28 Newtrade accepts no responsibility for submitted material. Every possible care is taken to ensure the accuracy of information. For trade use only and lolly prices p2-3 Contents.indd 2 15/05/2018 18:13 RN 18 May 2018 3 Follow RN Follow RN Email & Visit the TALK f on Facebook on twitter phone RN website facebook.com/ThisisRN @ThisisRN for expert advice to email [email protected] www.betterretailing.com/RN TO RN to have your say on the latest news help you grow your sales tel 020 7689 0600 extensive galleries and news WELCOME If town centre managers are serious about protecting high street trade, they would do well to heed this advice OUR UNI’S HEAD CHEF TEACHES CUSTOMERS n the month a cross-party parliamentary TO COOK inquiry launches to investigate how to Page 6 save the UK’s high streets, we have exam- Iined two contrasting approaches to town cen- tre management in the latest issues of RN. Last week, we featured a success story – the town of Roeselare in Flanders, which chose Editor to adopt the recommendations of the origi- INSIGHT Chris Rolfe nal Grimsey review. Through subsidies, in- @ChrisRolfeRN vestment incentives and by introducing free 22 GROWING IMPULSE 020 7689 3362 30-minute parking, pram hire, wi-fi, a town Promoting unexpected, centre app and gift card, and fining landlords additional sales has been at the who leave premises empty, the town has at- heart of independent retailers’ strategies for as long as there have tracted 28 new stores in 18 months. been independent retailers. Olivia But in contrast, this week we’ve spoken to retailers in the Gagan finds out what driving south west who fear a reduction in trade as North Somerset impulse sales means in 2018 District Council extends and increases its parking charges and South Somerset District Council plans to introduce Sunday 26 MANAGING A MEGA TREND charges and increase existing rates in Yeovil. Offering shoppers a wide range Earlier this year, the NFRN highlighted parking charges as of craft produce is increasingly a threat to independent trade in its Independent Retail Report, essential. Priyanka Jethwa looks at the key areas to be and last week Somerset South Labour councillor Terry Ledlie swept in by this trend reacted to the Yeovil announcement by calling on the council to take a more rounded approach to high street protection, by con- 28 THIS WEEK IN sidering alternative solutions such as one-hour free parking. MAGAZINES Review author Bill Grimsey attributes Roeslare’s success to A Napoleon special for putting “a complete plan” in place – a move most towns in the history enthusiasts, “Our ice cream parlour UK have yet to make. “There are so many opportunities to make art bestsellers and helps our summer sales our town centres attractive places. The way we do that is by hav- expert advice on mindfulness and reach £600 a week” ing a holistic approach and not doing it piecemeal,” he told ITV. wellbeing Page 16 If town centre managers are serious about protecting high street trade, they would do well to heed this advice. p2-3 Contents.indd 3 15/05/2018 18:13 4 18 May 2018 RN BREAKING NEWS Claim by Costcutter retailers will receive up to a 6% rebate compared to Nisa’s 3% ‘It’s not right’ Chancellor dismissed Costcutter terms deemed Reported wage growth and a reduction in inflation that could signal improved ‘unfair’ by Nisa retailers retail sales has been dis- by Alex Yau missed by a retail expert as Nisa retailers who are sub- over Nisa, whereas Costcut- ness and therefore they’ll “highly seasonal”. [email protected] ject to a charge depending ter only has a supply deal. set their own prices for The comment, by Terms which will give on volume. We all have access to the their retailers. Matthew Hopkinson, co- Costcutter retailers up to a Sandip Patel, of Nisa same range.” “That’s not something founder of data analysis 6% rebate on weekly orders Krystals Express in South- A Nisa spokesman said: we can influence, but we’ll company Didobi, followed have been described by fields, said: “It’s not right, “Nisa’s rebate model is ensure we do a great job for Chancellor Philip Ham- Nisa retailers as “unfair”. because Costcutter retailers volume, product and range- our Nisa partners. There mond’s claim this week The rebate comes into are getting the better deal, specific. Any basic rebate will be ofers and product that “people are starting efect at the same time despite Nisa being owned comparison is flawed. opportunities unavailable to feel the benefit of more as Costcutter’s supply by Co-op. Nisa’s total package ofers to Costcutter retailers.” money in their pockets”. deal with Co-op begins “A few of us may have great value, with leading Ms Whitfield declined Mr Hopkinson said he on 28 May. In compari- to get together to raise our prices, rebates and cus- to reveal more, but con- didn’t believe this equalled a son, several Nisa retailers concerns. However, we tomer insights.” firmed Nisa’s Heritage long-term trend and claims told RN their net rebates need to trust the Co-op will The terms were revealed range is being retained it should be “taken with a amount to 3% on aver- help Nisa retailers over the following ofcial clearance alongside price reductions pinch of salt”. “The year-on- age, dependent on weekly next few years.” of Co-op’s £143m takeover of up to 20% for certain year disposable income has spend, store standards Ranjeet Chandi, of of Nisa. Speaking about products. Six roadshows basically stagnated,” he said. and loyalty. The Costcut- Nisa Buckden in Cam- the takeover, Co-op chief will also take place in Last week, the govern- ter rebate also contains no bridgeshire, added: “It’s executive Jo Whitfield said: June to inform retailers ment announced it was delivery surcharge, unlike unfair.
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