Story, Reviews and Premiere Pictures on Pages 2, 5, 6, 7, 8, 9, 14 : 2 NEW DYNAMO ‘LITTLE OLD NEW YORK’ IS A RECORD-SMASHING KNOCKOUT Thousands Storm Miami Promiero louse -At $2.20 Opening, Zanuck Special Greeted With Deafening Applause And Cheers From Capacity Crowd ‘A 201!! CENTURY-FOX YEAR’, SHOUTS CRITIC By ROGER FERRI MIAMI BEACH, FLA.—It’s unquestionably three straight box office sensations for Darryl Zanuck and this company! . , third, , in Following at the heels of “The Blue Bird” and “The Grapes of Wrath,” this company made history for the time two weeks when “Little Old New York” smashed every record the Lincoln theatre here has known. most glamorous and greatest openings Scaled at $2.20 top, the world premiere of “Little Old New York” Wednesday night compared with the on any Main Street. any picture has enjoved in Hollywood, on Broadway or . ot here. Everybody who is “Little Old New York” had to come to Miami Beach for its world premiere, because the New York today moved and night-club stars, plus heads of seven motion picture companies anybody on Broadway is down here—plus a huge galaxy of screen, stage, radio —and just everyday ticket-buyers. So great was the advance interest in “Little Old New and I am positive will con- i York” that the Lincoln tinue that way. Thanks for could have easily made use Yes, This Happened At Brilliant Miami Opening! enabling us to be the first to of at least seats. 2,000 more present this production. It’s At $2.20 per ticket, it was got everything to fill the bill a sellout ! Thursday—first and I list it among the real, day of the regular engage- big, down-to-earth naturals. ment — found the Lincoln Congratulations, too, to theatre jammed from first Henry King who has be- to last show. It outdrew come the exhibitors’ old re- every opposition three to liable.” one. To Mr. Kent, the Miami And that gives the reader showman telegraphed a definite idea of the reac- “‘Little Old New York’ tion of that brilliant first- tonight exceeded our most night audience, and of the generous expectations. We superlatives with which the start off with a record. two local newspaper critics Everything about it merits received “Little Old New praise, but its box office York.” strength and ability to thrill There was no denying the an audience, once it draws fact that “Little Old New it, constitute its greatest York” was an even greater asset. I know you’ve got a entertainment vehicle than Technicolor knockout in the movie-wise first-night ‘The Blue Bird’ and the audience had been led to most sensational picture expect. ever made in ‘The Grapes of A deafening, four-minute Wrath,’ but my congratula- applause enlivened further tions on 20th Century-Fox’s by cheers from the most third straight achieve- distinguished audience ever ment.” assembled here marked the Eddie Cohen of the Mi- completion of the picture. ami Daily News summed up It would be impossible for the industry’s angle when any motion picture to get a he said: greater or more sincere ova- "What with ‘The Blue tion than that accorded Bird,’ ‘The Grapes of like the crit- And shrewd box office ex- To Mr. Zanuck he wired: “Little Old New York” at Performers, Wrath’ and now ‘Little Old L. Na- “Tonight’s ovation by an the Lincoln. ics and ticket-buyers, mar- perts like Canada’s N. New York’ one takes no thanson, Louis Schine, Sam audience that dug up $2 per This world premiere au- velled at the performances chance in predicting that Richard Pinanski, Abe Schwartz, ticket to see ‘Little Old New dience was, perhaps, far of Alice Faye, 1940 is a 20th Century-Fox Harry Brandt and others of York’ tells the story. This more representative of Greene, Fred MacMurray, year. I have in mind not note agreed that is a sensational box office every type of theatregoer Brenda Joyce, Andy Devine, national only the remarkable ovation “Little Old York,” as bet and will do sensational than any that has attended Henry Stephenson and the New ‘Little Old New York’ re- it, is “just business in every city and any opening on Broadway others. Mr. Schine put ceived here, but the pros- this business needs town. Congratulations on or in Hollywood. Industry Sales experts like Warner what pect of getting from Darryl another smash hit.” leaders unhesitatingly pre- Brothers’ Maj. Albert War- today.” Zanuck pictures like ‘Lillian Sidney Meyer, head of To Mr. Wobber, he dis- dicted “Little Old New ner, M-G-M’s Bill Rogers, “ Russell’ and others.” which operates patched this wire : ‘Lit- York” would, uncondition- our own Harry Ballance, Wometco, Canada’s Nathanson Lincoln, wired Messrs. tle Old New York’ opened ally, be one of this season’s Paul Wilson and I. J. Sch- the to record breaking business I Continued on Page 6 top grossers. mertz predicted big rentals. Kent, Zanuck and Wobber. NEW DYNAMO 3 KUPPER MONTH OPENS 12-WEEK DIVISION MANAGERS’ CAMPAIGN Quota Guaranteed By Many Offices—$8,000,000 Worth Of Pictures Will Be Released During Testimonial Period Bill Kupper’s Month Monday officially launches what is Nothing could be more ironic than such a happening during the month when Kupper celebrates his 20th anniversary of field destined to be a history-writing Division Managers’ Testimonial sales activity with this corporation. Delivery Jubilee that will consume a period of 12 weeks. General Manager of Distribution Herman Wobber predicted a cam- The Division Managers’ Jubilee delivery standings will cover weekly paign that will “easily exceed returns of the last Kent Drive.” This delivery against the 12 weeks’ quota. They will be separate from those became a foregone conclusion as assuring wires and letters poured into published as a reflection of the accumulated delivery for the season. this office from district and branch managers, salesmen, bookers and As announced in New Dynamo last week, to the manager of the branch others. that finishes first will go a beautiful plaque. This will be presented to With “Little Old New York” furnishing the firing gun, the three- the winner early in May. month campaign Company officials was certain to get are very enthusias- off to a spectacular tic over the recep- start. From most of tion that greeted the branches in the this campaign. Western division They know that came reports pre- “the heart of the dicting quota de- whole field” is in livery ! this campaign. But the divisions The presence and led by Bill Gehring availability of coa- and Bill Sussman cededly the most will not content powerful box office themselves with sit- attractions of the ting on the sidelines. season have addeffi On the contrary, to the field’s enthu- Central and Eastern siastic and ambi- branches promise a tious expectations. delivery during this The volume of month that will playtime promises come up to the high not only to surpass expectations of com- that accrued during pany executives. the Drive, but to be The last Kent productive of a con- Drive definitely is siderable amount of relegated to the background already, for the revenue in every office. Division Managers’ Jubilee is launched with Especially keen is the competition that will unsurpassed enthusiasm and finds the field prevail among the district managers. Mid- plunging into a voluntary campaign that will do Eastern District Manager G. A. Roberts sees much toward making this the greatest season in company history. As an opportunity for his three offices to rehabilitate themselves to an a matter of fact, every branch personnel is out to offset the Drive extent where they will zoom high in the standing. Cleveland, Cincin- deficit and to pile up a revenue that will leave no doubt as to the high nati and Buffalo have an exceptional opportunity to reach weekly quota. esteem in which they hold their divisional heads. The Coast and Scott’s Midwest should have no trouble at all piling What makes this a unique campaign is that the field organization is up their highest 12-weeks’ delivery. The South “guarantees” to turn “driving” itself. The fate of the campaign is in the hands of the man- in the “biggest February, March and April business” in its history. agers and their employees. Advance reports from its offices are extraordinarily bright. Territorial competitions are plentiful. Great Lakes is out to acquire the district championship. With Detroit A report from the Centrals’ Committeemen Clyde Eckhardt and J. P. and Milwaukee out front now, the district’s status will be determined O’Loghlin indicate that that division is out to set a 12-week record. largely by what Chicago and Indianapolis do. O’Loghlin is promising Every office will be out to reach quota every week, not only during a record from Canada. Levy’s Prairies, like the Mid-Easterners, have March, when Bill Gehring Month will be celebrated, but during Febru- a made-to-order chance to rehabilitate themselves and play a more active ary and April as well. role in the season’s delivery. Minneapolis continues to be outstanding, Eastern Division Manager Bill Sussman returned to New York this but Des Moines is giving it increasllg competition for district leader- week from a month’s vacation. But during his furlough there was no ship. Omaha, too, should have no trouble running up the high 12-week absence of preparatory and precautionary activity among his branches. delivery by company officials. Their managers are wading into the campaign with prospects for an Returns from this campaign will be closely watched by not only Mr.