Story, Reviews and Premiere Pictures on Pages 2, 5, 6, 7, 8, 9, 14 :

2 NEW DYNAMO

‘LITTLE OLD NEW YORK’ IS A RECORD-SMASHING KNOCKOUT Thousands Storm Miami Promiero louse -At $2.20 Opening, Zanuck Special Greeted With Deafening Applause And Cheers From Capacity Crowd

‘A 201!! CENTURY-FOX YEAR’, SHOUTS CRITIC

By ROGER FERRI MIAMI BEACH, FLA.—It’s unquestionably three straight box office sensations for Darryl Zanuck and this company! . . . , third, , in Following at the heels of “The Blue Bird” and “The Grapes of Wrath,” this company made history for the time two weeks when “Little Old New York” smashed every record the Lincoln theatre here has known. most glamorous and greatest openings Scaled at $2.20 top, the world premiere of “Little Old New York” Wednesday night compared with the on any Main Street. any picture has enjoved in Hollywood, on Broadway or . ot here. Everybody who is “Little Old New York” had to come to Miami Beach for its world premiere, because the New York today moved and night-club stars, plus heads of seven motion picture companies anybody on Broadway is down here—plus a huge galaxy of screen, stage, radio —and just everyday ticket-buyers. So great was the advance interest in “Little Old New and I am positive will con- i York” that the Lincoln tinue that way. Thanks for could have easily made use Yes, This Happened At Brilliant Miami Opening! enabling us to be the first to of at least seats. 2,000 more present this production. It’s At $2.20 per ticket, it was got everything to fill the bill

a sellout ! Thursday—first and I list it among the real, day of the regular engage- big, down-to-earth naturals. ment — found the Lincoln Congratulations, too, to theatre jammed from first Henry King who has be- to last show. It outdrew come the exhibitors’ old re- every opposition three to liable.” one. To Mr. Kent, the Miami And that gives the reader showman telegraphed a definite idea of the reac- “‘Little Old New York’ tion of that brilliant first- tonight exceeded our most night audience, and of the generous expectations. We superlatives with which the start off with a record. two local newspaper critics Everything about it merits received “Little Old New praise, but its box office York.” strength and ability to thrill There was no denying the an audience, once it draws fact that “Little Old New it, constitute its greatest York” was an even greater asset. I know you’ve got a entertainment vehicle than Technicolor knockout in the movie-wise first-night ‘The Blue Bird’ and the audience had been led to most sensational picture expect. ever made in ‘The Grapes of A deafening, four-minute Wrath,’ but my congratula- applause enlivened further tions on 20th Century-Fox’s by cheers from the most third straight achieve- distinguished audience ever ment.” assembled here marked the Eddie Cohen of the Mi- completion of the picture. ami Daily News summed up It would be impossible for the industry’s angle when any motion picture to get a he said: greater or more sincere ova- "What with ‘The Blue tion than that accorded Bird,’ ‘The Grapes of like the crit- And shrewd box office ex- To Mr. Zanuck he wired: “Little Old New York” at Performers, Wrath’ and now ‘Little Old L. Na- “Tonight’s ovation by an the Lincoln. ics and ticket-buyers, mar- perts like Canada’s N. New York’ one takes no thanson, Louis Schine, Sam audience that dug up $2 per This world premiere au- velled at the performances chance in predicting that Richard Pinanski, Abe Schwartz, ticket to see ‘Little Old New dience was, perhaps, far of Alice Faye, 1940 is a 20th Century-Fox Harry Brandt and others of York’ tells the story. This more representative of Greene, Fred MacMurray, year. I have in mind not note agreed that is a sensational box office every type of theatregoer Brenda Joyce, Andy Devine, national only the remarkable ovation “Little Old York,” as bet and will do sensational than any that has attended Henry Stephenson and the New ‘Little Old New York’ re- it, is “just business in every city and any opening on Broadway others. Mr. Schine put ceived here, but the pros- this business needs town. Congratulations on or in Hollywood. Industry Sales experts like Warner what pect of getting from Darryl another smash hit.” leaders unhesitatingly pre- Brothers’ Maj. Albert War- today.” Zanuck pictures like ‘Lillian Sidney Meyer, head of To Mr. Wobber, he dis- dicted “Little Old New ner, M-G-M’s Bill Rogers, “ Russell’ and others.” which operates patched this wire : ‘Lit- York” would, uncondition- our own Harry Ballance, Wometco, Canada’s Nathanson Lincoln, wired Messrs. tle Old New York’ opened ally, be one of this season’s Paul Wilson and I. J. Sch- the to record breaking business I Continued on Page 6 top grossers. mertz predicted big rentals. Kent, Zanuck and Wobber. NEW DYNAMO 3 KUPPER MONTH OPENS 12-WEEK DIVISION MANAGERS’ CAMPAIGN Quota Guaranteed By Many Offices—$8,000,000 Worth Of Pictures Will Be Released During Testimonial Period

Bill Kupper’s Month Monday officially launches what is Nothing could be more ironic than such a happening during the month when Kupper celebrates his 20th anniversary of field destined to be a history-writing Division Managers’ Testimonial sales activity with this corporation. Delivery Jubilee that will consume a period of 12 weeks. General Manager of Distribution Herman Wobber predicted a cam- The Division Managers’ Jubilee delivery standings will cover weekly paign that will “easily exceed returns of the last Kent Drive.” This delivery against the 12 weeks’ quota. They will be separate from those became a foregone conclusion as assuring wires and letters poured into published as a reflection of the accumulated delivery for the season. this office from district and branch managers, salesmen, bookers and As announced in New Dynamo last week, to the manager of the branch others. that finishes first will go a beautiful plaque. This will be presented to With “Little Old New York” furnishing the firing gun, the three- the winner early in May. month campaign Company officials was certain to get are very enthusias- off to a spectacular tic over the recep- start. From most of tion that greeted the branches in the this campaign. Western division They know that came reports pre- “the heart of the dicting quota de- whole field” is in livery ! this campaign. But the divisions The presence and led by Bill Gehring availability of coa- and Bill Sussman cededly the most will not content powerful box office themselves with sit- attractions of the ting on the sidelines. season have addeffi On the contrary, to the field’s enthu- Central and Eastern siastic and ambi- branches promise a tious expectations. delivery during this The volume of month that will playtime promises come up to the high not only to surpass expectations of com- that accrued during pany executives. the Drive, but to be The last Kent productive of a con- Drive definitely is siderable amount of relegated to the background already, for the revenue in every office. Division Managers’ Jubilee is launched with Especially keen is the competition that will unsurpassed enthusiasm and finds the field prevail among the district managers. Mid- plunging into a voluntary campaign that will do Eastern District Manager G. A. Roberts sees much toward making this the greatest season in company history. As an opportunity for his three offices to rehabilitate themselves to an a matter of fact, every branch personnel is out to offset the Drive extent where they will zoom high in the standing. Cleveland, Cincin- deficit and to pile up a revenue that will leave no doubt as to the high nati and Buffalo have an exceptional opportunity to reach weekly quota. esteem in which they hold their divisional heads. The Coast and Scott’s Midwest should have no trouble at all piling What makes this a unique campaign is that the field organization is up their highest 12-weeks’ delivery. The South “guarantees” to turn “driving” itself. The fate of the campaign is in the hands of the man- in the “biggest February, March and April business” in its history. agers and their employees. Advance reports from its offices are extraordinarily bright. Territorial competitions are plentiful. Great Lakes is out to acquire the district championship. With Detroit A report from the Centrals’ Committeemen Clyde Eckhardt and J. P. and Milwaukee out front now, the district’s status will be determined O’Loghlin indicate that that division is out to set a 12-week record. largely by what Chicago and Indianapolis do. O’Loghlin is promising Every office will be out to reach quota every week, not only during a record from Canada. Levy’s Prairies, like the Mid-Easterners, have March, when Bill Gehring Month will be celebrated, but during Febru- a made-to-order chance to rehabilitate themselves and play a more active ary and April as well. role in the season’s delivery. Minneapolis continues to be outstanding, Eastern Division Manager Bill Sussman returned to New York this but Des Moines is giving it increasllg competition for district leader- week from a month’s vacation. But during his furlough there was no ship. Omaha, too, should have no trouble running up the high 12-week absence of preparatory and precautionary activity among his branches. delivery by company officials. Their managers are wading into the campaign with prospects for an Returns from this campaign will be closely watched by not only Mr. outstanding 12-weeks’ delivery brighter than ever in its history. Wobber and his divisional aids, Messrs. Kupper, Gehring and Sussman, April will be Sussman Month. but also by Messrs. Kent, Schenck and Zanuck. These will better reflect But District Managers Bailey, Moss and Roberts have left no stone the real strength of the Department of Distribution than those obtained unturned to place their division in first place in February and March. in the last Drive. In Miami, Southern District Manager Harry G. Ballance expressed the The company is investing some $8,000,000 of film in this crucial prediction that his branches would launch Bill Kupper Month with a campaign. quota delivery for Dixie. Not only Home Office and field, but exhibitordom generally concedes Offices like New York, Boston, Philadelphia and Chicago will play a that no three-month period has been launched more auspiciously insofar much more prominent part in the Division Managers’ Jubilee than they as entertainment power is concerned than this Division Managers’ Jubilee. did during the Drive. This Managers Buxbaum, Callahan, Gross and No less than five $1,000,000-plus super specials will be available during Eckhardt predict “will certainly happen,” as one of them put it in a the 12 weeks. letter to this publication. Right now the entire nation is anxiously awaiting the release of Reports sent to Kupper by his assistant, Edwin H. Collins, who has the Technicolor special, “The Blue Bird,” currently being road-shown in been visiting the West’s offices, promise an outstanding month. New York, San Francisco and Detroit, and the most sensational motion The month of January belonged to Gehring’s East insofar as delivery picture ever produced, Zanuck’s picturization of “The Grapes of Wrath.” was concerned. This jeopardizes the West’s divisional leadership—and The campaign itself starts with “Little Old New York,” which got off February’s campaign is being launched with that fact uppermost in the to a flying start at Miami Beach, Fla., the Roxy theatre in New York, minds of the West’s district and branch managers. in Pittsburgh and other key cities. On the other hand, the Centrals frankly state they aspire to effect Exhibitors are responding encouragingly to the field’s request for divisional leadership during Kupper Month. support. !

4 NEW DYNAMO

‘GRAPES’, A CONTROVERSIAL EPIC, SECOND WEEK’S START TERRIFIC Jams New York’s Rivoli For Astounding Attendance Mark As Trade Thrills To Its Greatness With Ticket-Buying Crowds

Zanuck’s sensational and faithful picturization of John Steinbeck’s “The Grapes of Wrath” swung dramatically into its second week at the Rivoli theatre in New York on Wednesday. And as it did so, the entire nation, led by none other than Presi- dent Roosevelt, tackled the problem of what to do to help the Dust Bowl refugees whose plight is so realistically dramatized in this most daring motion picture ever made As New Yorkers flocked daily by the thousands to the Rivoli, millions—and that’s not a wishful-thinking statement—were flooding exhibitors all over the country to ascertain when “The Grapes of Wrath” would be locally presented. This demand was relayed to the branches by exhibitors who are pleading for the setting of an early release date. The word of mouth praise “The Grapes of Wrath” in- spired and the critics’ un- precedented praise has ‘Blue Bird’ Opens As made this masterpiece the Road-Show most discussed and most-in- demand picture in the his- tory of this business. That was the reportorial fact In Betroit And San Francisco! stressed by newspapers and echoed in the public de- — mand for early showings. DETROIT—(By Wire) “The Blue Bird” was revealed here Thursday night, at the Detroit theatre, in all its Technicolor splendor. Metropolitan newspaper Superlatives, in surprisingly large numbers, bespoke the pleasure of critics on critics’ “rave” reviews were The Free-Press, Detroit News and Detroit Times. re-echoing in the pages of “The Blue Bird,” one of the handful of productions this company national magazines, this has road-shown in Detroit in the past 20 years. week. New York critics, was enthusiastically ap- columnists and editors were plauded by the Midwest Appear at the President's Ball! “GRAPES” devoting a tremendous vol- premiere. ume of ticket-selling word- BRINGS MORE Critics agree it is incom- Below, Tyrone Power and his wife (Annabella) as they parable as a fantasy done age to the triumph “The arrived last week-end in New York. Note reporters. Rear, in Technicolor. Shirley Grapes of Wrath” repre- second from right, Milton Howe of Harry Brand’s studio PRAISE sents not only for this com- publicity stalf, who accompanied them. Tyrone and Anna- Temple’s performance is be- bella on Monday night pany, as a whole, and Zan- appeared with Brenda Joyce at the lieved to launch her on a President’s Birthday Hall at Washington, D. C. Letters, Wires, B.O., uck personally, but for the great career as a dramatic industry generally! Editorials Mirror actress. Popularity! She personally received easily The Associated Press staff of the greatest reviews her efforts critics, the New York Daily have locally inspired. News and others selected it “as Unsolicited praise Exhibitors predict a “clean- the outstanding picture of the from countless people up” when it is generally released month, easily, and of any day,” —hundreds of them to them, according to what was as The New York Times’ Prank New told Detroit Branch Manager Nugent put it! York ticket-buy- Lester Sturm. ers and from numer- From the Southwest continued — Darryl F. Zanuck, Director to come requests from exhibitors ous sources has been Walter Lang and all who had a for pre-release showings! inspired by “The hand in making “The Blue Bird” were recipients of sincere praise. Oklahoma itself is begging for Grapes of Wrath.” the earliest possible showing! Generally, newspapers SECOND OPENING By the end of the week, Mr. complimented Zanuck and OF THE WEEK Wobber expected to announce company for the “courage the date for its first showing in SAN FRANCISCO—Ev- to make such a powerful California, where much of the erything was in readiness picture.” action of “The Grapes of for the opening here Friday Wrath” takes place. Women’s clubs, Federal, of the road-show engage- Pete Harrison of Harrison’s State and municipal officials ment of “The Blue Bird.” Reports loudly acclaimed the joined typical theatregoers in An elaborate advance cam- paign heralded the engagement. making and availability of this lavishing added praise on this unparalleled vehicle. triumphant attraction. Branch Manager G. M. Bal- In Washington, lentine was predicting a “fine Verbal cheers came from as in Okla- homa and California, the public response.” showmen, the editorial columns de- mand for Contests and numerous tie- of newspapers, the an early showing was pulpit, and ups featured the advance cam- from thousands extremely persistent and popu- of ticket-buyers, paign. representing every type and age lar. of movie fan, who helped “The In Congress, members who Grapes of Wrath” set a new at- ere now considering the Neely THIRD WEEK tendance record at the Rivoli! bill, looked upon the industry IN NEW YORK with “added respect because of “The Blue Bird” went into its The New York Times, Sunday, ” ‘The Grapes of Wrath,’ as one third week at the Hollywood in editorial comment on this well-informed correspondent put theatre, New York, on Friday. established box office hit, said: it. The metropolitan road-show “We suppose there will be a With but one glaring excep- engagement will be concluded passive resistance to the film in tion, the trade press congratu- on next Thursday (Feb. 8). some quarters because it bears lated the company on the pic- Later this month it will go the stamp of ‘social conscious- turization of the best seller. into the Roxy, probably follow- ness’ and so, automatically, As Nat Blank, Des Moines ing “Little Old New York,” ceases to be entertainment. Cer- circuit showman, said in Miami which opened at that metropoli- tainly nothing could be farther pounded of the earthy humor Hunger and the fugitive is a this week, “an undertaking like tan theatre this Friday. from the truth. Our definition that abounds in the folk who clattering, wheezing old truck this does our business no end of of entertainment is not ‘that live close to the soil. A good bearing the Joads. Perhaps we good becasue it disproves the which amuses’ but ‘that which part of it is bold melodrama. A can sum it up better by saying ridiculous claim of millions who interests.’ As a running story large part of it can claim kin- we were no more conscious of say they have stayed away from ‘The Grapes of Wrath’ is never ship with the most hoary screen the film’s running time of a pictures because they are not less than absorbing. A good device of all — the chase — al- fraction over two hours than we aimed to please the fully devel- BEAT QUOTA! part of its chronicle is com- though the chaser in this case is Continued on Page 9 oped mind.” NEW DYNAMO

I GREETS “LITTLE OLD NEW YORK”

AUTOGRAPH FANS OUT. They were on hand by the hundreds. This scene was taken outside the Lincoln. Ushers from six of Wometco theatres were pressed into service. For days prior to the opening, local newspaper readers ascertained the fact that this premiere would be attended by the “greats” of America who are vacationing in Florida. A delegation of 110 prominent social “names” motored from Palm Beach, 68 miles away, to be on hand. To keep the thousands who jammed Lincoln Road,' Manager Sonny Shepard staged a firework display. A parade of youngsters led by the mayors of Miami Beach and Miami marched to the theatre where the newly elected “mayor” of “Little Old New York” was inducted into “office” by Miami Beach Mayor Levi. Among those who were on hand were Louis B. Mayer and Nicholas Schenck of MGM, Maj. Albert Warner of Warner Brothers, and such prominent POLICE FROM TWO CITIES. From exhibitors as Canada’s N. L. Nathanson, Des Moines’ Nat Blank, the police departments of Miami Beach and Miami came New York’s policemen to handle the George Skouras, Cleveland’s Meyer Fine, Boston’s A. huge crowds that jammed Lincoln Road to view the notables who attended the Pinanski and many others. Walter Winchell, Nick Kenny, Damon world premiere of Little Old New York” at the Lincoln theatre. This photograph was taken Runyon, Louis Sobol, Jack Kafoed and others also mingled with the fiom the marquee of the theatre and gives the reader a good idea of the enormity of the turnout. stars who hailed “Little Old New York.” Among those who wired Piemiere was scaled at $2.20 top and SRO ruled. Notables of stage, screen, radio, business and congratulations to the Coast society were on hand. It was Tony Martin. His greetings went was the biggest social vent in Miami’s crowded calendar. to his wife, Alice Faye, whose performance came in for superlatives.

COMIC! The premiere audience was i. mecca for comedians galore. Here’s one, Joe E. Lewis, greeting his public in the lobby, just before the showing. Joe was one of the dozen famous comedians of radio and stage who “ran” for “mayor” of “Little Old New York,” a voting con- test conducted by the Daily News among patrons of Miami Beach night clubs where the funsters GREAT WRITER. The grand old were appearing. author, George Ade, was on deck. With him are pictured Georgie Price (holding M. H. SHANBERG of Kansas City and “mike” up to the g'uest) and Manager Mrs. Shanberg. There was not a section Shepard. No Miami premiere would be of the country that was not represented complete without this great author being at the premiere. Mr. Shanberg, on hand. He is one of the movies’ most well enthusiastic boosters. But he was only known to exhibitors and to this sales or- one of at least 900 nationally known fig- ganization, makes his winter home in ures who were on hand. Ade called OLD-TIMER! We mean Damon Run- Miami, and was one of the founders of “Little Old New York” the “sort of movie yon, who is escorting his charming and the Midwest division of the National that does one’s heart much good.” Shep- beautiful wife. One of America’s most Theatres circuit of today. He wired con- ard, who should know, characterized the widely read newspaper columnists, Run- gratulations to General Manager of Dis- audience reaction to this production as yon found much enjoyment in tribution Herman Wobber. Wires “full of heart,” meaning that every one this Zan- were uck production and sent to Messrs. Kent and Zanuck the on deck enjoyed it thoroughly. Lobby — was not bashful by praise as the crowd left the house em- about saying so after the showing. Don’t numerous industry notables. phasized the truth of that observation. be surprised if in the near future he de- votes one or two of his columns to a ANY branches, wisely, were arrang- discussion of “Little Old this New York.” winter. As Milton Berle put it: “I ANOTHER AUTHOR. Philip Wylie M ing for screenings of “Little Old Runyon, after comfortably seating him- came to Miami for the winter—and I and his wife. This company has pictured New York,” which got off to a flying self, made this observation: “Looks like found it.” For a time it looked as if the many of Wylie’s novels. There was not start in Miami. Here’s one that every- all New York had come down here to premiere would be staged in sub-zero a notable within a radius of 68 miles of body is going to like. And remember, in enjoy a picture about New York.” No weather, but Jack Miami who was not in attendance. this one you have a lineup of the best Frost made his exit truer words have ever been spoken. Vyvyan Donner was to have been on box office stars in the business: Alice Cer- the day before, but not until after he had hand, but she had to fly back to New Faye, Richard Greene, Fred MacMurray tainly there are more “names” from good, practically ruined Florida’s crop. It was York on Tuesday. However, she is re- and others. Here’s one on which every old New York here than one can find on as beautiful a Miami night as one could turning here with her models to “shoot” exhibitor will go to in Broadway. They all seem to be vaca- town a big ex- wish for that added to the glamour of the next edition of her Fashion Forecasts ploitation way. tioning or “working” in Miami Beach the evening. at Miami Beach. a ! ! :

6 NEW DYNAMO NEW YORK’ THIRD STRAIGHT ZANUCK B. 0. REVELATION!

Continued from Page 2 mieres in the history of this day morning said: “It will bring out people cheered with the autograph- “ made another significant re- business. ‘Little Old New York’ in droves in any city and if seekers.

mark: And for that statement will go down in Miami his- it is handled as enthusiasti- A1 Jolson, George Jessel, Holtz and “I like the fighting spirit you can take the word of tory as one of its greatest cally in New York as it was Joe Lewis, Lou others were eager to ver- of 20th Century-Fox, the such veterans and qualified event. here, there it should run on enterprise of showmen as Maj. Warner, “We mean not only the bally express their enthusi- daring and and on. It’s that sort of a Zanuck. Nathanson, Pinanski, Leo turnout, but the picture it- asm. picture. Everybody will like Spitz, Frank Orsatti, M. H. self. Wires galore were sent “Here’s a combination Shanberg and many others “It was fitting and proper it.” by these notables to Za- that is doing something nuck, congratulating him on about bringing people to another box office natural. theatres. It is not cutting Lincoln Road! Sid Meyer and Mitchell down either quantity or Crowds! Crowds! Thousands Jam | | Wolfson, heads of Wometco, quality in product.

told this writer : “In all the “ York’ ‘Little Old New years we have been here we con- is proof of that. My have never seen anything gratulations to Sid Kent, like this reception.” Schenck and Darryl Za- Joe Mayor Everett Sewell of proving nuck. They are Miami and Mayor John H. themselves an unbeatable Levi of Miami Beach were combination.” “frankly amazed,” as the

Sam Pinanski of Boston’s former put it. M. & P. circuit put it this The former, in fact, wired way: Mayor LaGuardia in New “ ‘Little Old New York’ is York: “You don’t know great box office because it’s what you missed letting a great entertainment. them take the opening of Looks like Zanuck may this picture here. But, we have things all his own way did all right. Maybe we’ll this year.” let you premiere ‘Sunny Mi- Nearness to deadline pre- ami’ one of these days.” vents your correspondent Strictly a gag that was, from reporting all that he but Mayor Sewell author- heard and saw. ized the dispatching of that wire, for, as he put it It was a great night— !” “That’s the truth great night for everybody Kleig lights and all the who had anything to do accessories that go with the with the creation of “Little typical Hollywood opening Old New York.” And this were brought into play. premiere was a masterpiece But, the picture was the in showmanship, for the ad- their that the greatest audience Eddie Cohen of the Mi- They were swept off thing. ami Daily News: vance campaign was out- ceremonies at- ever to make its way into a feet by the “Little Old New York” standing in every way. opening and Miami theatre should be on “It remained for Miami tending the — came into town ballyhooed hand at the world premiere to show New York. A Californian, Abe Ly- by the picture. as one of the year’s out- of ‘Little Old New York.’ “But it took a Zanuck pic- man, the famous orchestra A squad of 45 policemen standing hits. “Darryl Zanuck has been turization of old New York leader, and Joan Abbott from Miami and Miami It was subjected to the working overtime, for he to give Miami its greatest were elected “mayor” and Beach was on hand. Every acid test screen thrill. “Little Old police- has monopolized the amuse- “mayoress” of available mounted And it came through with ment sections in the past “Lincoln Road became New York” in a voting con- man was pressed into serv- flying colors. to three weeks with news of Hollywood Boulevard, test sponsored by the Miami ice. Traffic was reduced Two weeks ago it was rare accomplishment. Broadway, the Loop and Daily News and in which a crawl down Lincoln Road. “The Blue Bird.” in- is “The man who has appar- Main Street wrapped up virtually every notable ap- Elsewhere in this issue Last week is was “The ently turned in his greatest to one. pearing in this city was a published a partial list of Grapes of Wrath.” achievement in ‘The Grapes “‘Little Old New York’ candidate. This contest was the notables who were on This week, it’s “Little Wrath,’ a great selling was advertised as one of dramatically conducted and hand. of Old New York.” itself, has done all the better attainments of drew no end of attention to Nat Blank of Des Moines book right with ‘Little Old New Hollywood. It’s that and the premiere and to “Little was among those who ap- — The Miami Daily News York’ and the ovation the a lot more. Old New York.” plauded until his hands also said “Little Old New picture got last night left “In the audience were fa- York” is solid entertain- Sonny Shepard, manager pained. no doubt about that. mous producers from Hol- ment. of the Lincoln, did a master- He went along with the “Alice as charming lywood, stage, screen, radio “This picture with its presenting “Little vociferous applause that Faye, ful job in splendid exposition of the as ever, never gave a better and night-club stars who Old New York.” No picture came spontaneously with creative, civilizing labors performance. See Richard know all the answers. this company has released the fade-out of the last and ideals of men, should Greene as Robert Fulton “But, these applauded as this season, anywhere in flicker. prove a popular film with will understand sincerely as those who paid type of moviegoer.” the country, was pre- So huge was the turnout, and you every is one of the 10 most per ticket) to sented with the showman- the management had to why he $1,315 (at $2 popular stars on the screen. see ‘Little Old New York.’ ship, brilliance and expert- commandeer portable chairs Fred MacMurray is at home. It is a great picture.” ness that marked the her- to accommodate many Playtime Joyce lives up to her like alding and opening of “Lit- Never before had this been Brenda New Yorkers Jim early promise. Kilgallen, Damon Runyon, tle Old New York.” This necessary in this sunkissed “ Is Paytime opening must be put down (?)town. ‘Little Old New York’ Walter Winchell, Louis So- bol, Kenny and others as one of the greatest pre- The Miami Herald Thurs- is a notable screen event. Nick NEW DYNAMO 7 MIAMI GOES WILD WITH EXCITEMENT OVER “LITTLE OLD NEW YORK” FETE!

Manager Sonny Shepard greets Miami Beach Mayor Levi (center) and Miami Mayor Sewell to the premiere of this company’s third smash-hit within less than two weeks.

A1 Jolson got applause from thousands outside the theater. A1 paid tribute to Darryl Zanuck and Alice Faye in his brief radio greeting.

Miami Boys’ Club Drum Corps furnished the enter- tainment between arrivals of guests at the world pre- miere of “Little Old New York” at the Lincoln Theater. Abe Lyman, popular orchestra leader from California, who won the “Mayoralty” of “Little Old New York” by a plurality of 1,713, talking into the “mike” in the outer lobby.

Sidney Meyer, Atlanta Branch Manager Paul S. Wil- son, Southern District Manager Harry G. Ballance, and Mitchell Wolfson.

Tony Martin, proudest man in the audience—and Paul and Grace Hartman and Hildegarde were amotlg rightly so because Alice Faye never gave a finer per- Milton Berle, comic, and his mother address their the scores of stars of night clubs and radio who ap- formance. radio public. plauded Zanuck’s latest hit. —

8 NEW DYNAMO

| Seen And Heard At Premiere That Turned' Glamorous Miami Into “Little Old New York” j |

incoln theatre, miami a hand in producing “Little Old Lincoln theatre where he and L BEACH, FLA. — Theatre New York.” Miami Beach Mayor Levi were magnates galore turned out. There's Love in Brenda Joyce's Eyes introduced by Milton Berle to j There are so many of them here, ichard greene’s Robert the assembled throng. They you meet them everywhere. R Fulton took the audience “crowned” and exchanged greet- Prominent among these at the completely by surprise. Film ings with the newly elected may- premiere were Charles Skouras, magnates, theatre men, column- or of “Little Old New York.” the Schine brothers of Glovers- ists, heiresses, sportsmen, stars ville (N. Y.), Abe Blank of Des of stage and radio and just I’T'HAT red-plush Moines, N. L. Nathanson of everyday movie ticket-buyers carpet rolled Canada, Sidney A Meyer and joined in highly praising his per- out of the lobby right into Mitchell Lincoln Wolfson of Miami and formance. There is no doubt this Road gave the premiere many others. a regal role will put him right on top in tone—and how some of • male popularity. the boys and gals strutted on it! T)RODUCING and distributing • • ‘TTtHE BLUE BIRD” executives also turned out A world pre- T>UBLICIST Erbe didn’t miss en masse. From our ranks came miere was a gala affair, and A an angle. He even “dug up” Southern District Manager Har- “The Grapes of Wrath” press a descendant of Robert Fulton, ry preview G. Ballance, Atlanta Branch drew many notables in whose life is dramatized in the Manager Paul S. Wilson, Cleve- New York, but this first show- production. The direct descen- land Branch Manager I. J. ing of “Little Old New York” dant was none other than Mary Schmertz, Florida Representa- dwarfed them for number of Soule, who happened to be visit- tive Fred Dodson and Print “name” patrons, ballyhoo and ing in Miami. She was the eve- Manager Harry Mersay. electrifying brilliance of the fes- ning’s guest of honor. • tive event. No Hollywood open- ing has been more colorful, dra- A PPLAUDING vociferously matic or festive. Stunts were so DDIE GARR, one of the good this demonstrated hit were they have won national E “Jeeters” in the New York Nicholas Schenck, president of newspaper prominence. Plenty production of “Tobacco Road,” of Loew’s, Inc.; Maj. Albert War- showmanship and the Womet- was one of the candidates in the ner of Warner Brothers, Nate co crowd can be congratulated “Little Old New York” mayor- for Spingold of Columbia, Edward a history-making world pre- alty contest. He was appearing miere. Small of Edward Small Produc- Showmen like Maj. War- on the stage of the Olympia the- tions of ner, Blank, Sparks, Hollywood, Nat Fleisch- Skouras, and atre in Miami. The Olympia is others er and others. of national prominence opposition to the Wometco chain, • “raved” about this opening. being operated by Paramount. Broadway and Hollywood would But, so wrapped up in the con- rpHE sports world was repre- have been swept off their feet. test was Eddie that he forgot A sented by the one It and only was that well handled. the opposition angle and from Mike Jacobs, No. 1 sports pro- • the stage made an appeal to the moter; Jack Dempsey, Gene S a matter of actual fact, the audiences to support his candi- Tunney, Col. E. R. Bradley A world premiere of “Little dacy, mentioning “Little Old (whose Bimelach is being given Old New York” was staged here New York,” the Lincoln theatre a heavy “play” in the winter all because Florida is and the other facts that “book” to win the Kentucky at present housing every truly big prompted the promotion of this Derby on May Col. Clyde E. New 4); York “name.” campaign. McBride, Kansas City Star Everybody who is anybody on • Sports Editor; Henry Prusoff, Broadway and lead- ing “lights” of night clubs, poli- the 10th ranking U. S. tennis AT RILEY, Miami’s ace cam- tics, society finance star, of Seattle; heavyweight and are P eraman, headed the New Dy- down in this boxer Billy Conn, Walter O. neck of the sun(?) namo staff of lensmen at the pre- smitten Briggs, owner of the Detroit peninsula. And most of miere. This writer has operated them were baseball club: Detroit Third at the premiere. The with crews in New York, Chi- Lincoln Baseman Hank Greenberg; top- was so packed with cago, Kansas City, New Orleans, “name” personalities, Mr. ranking U. S. tennis amateur and Albany, Boston, and many other Mrs. Average Citizen Bobby Riggs of Chicago, and got two- key cities, but to none of them others. shows-for-the-price-of-one — on need Pat tip his hat for efficiency the screen and in the audience. • and speed. Within one hour • after the opening he had deliv- ATIONALLY known news- iami beach’s popular ered to your correspondent some N paper writers also were at- M mayor, Jack Levi, after sur- three dozens of prints, enabling tracted. noted Walter Win- We veying the turnout, said to your us to come out on schedule (we chell, Damon Runyon, Nick correspondent. “Mayor La Guar- hope). Kenny, Jim Kilgallen, Publisher dia must be very lonesome up in John Knight and all the local New York tonight.” that “Little Old York” nicipal stars of Miami dailies. New matters to make the arry richman was to • mayoralty contest—but with his flight. H have been on hand, but he • whole heart. Result: the most • had an in FTER the premiere many engagement Palm interesting, news - developing was a fine piece of po- Beach that he could not cancel. HERE was one good-looking A old-timers, who “knew old HAT stunt pulled in this area in many Harry, who co-operated with the T chap in this brilliant, all- New York when ,” exchanged T licing the Miami City law — a moon. boys in the advance exploita- star audience who had a great stories of other days. They guardians did at the premiere. • tion, appeared at the society ball and personal interest in “Little talked about David Belasco, Flo It was policing with a smile. the syndicated col- in Palm Beach in celebration of Old New York.” He was none Ziegfeld, Lillian Russell, O. ATCH Credit goes to Director of Pub- the President’s birthday. other than Tony Martin, husband Henry and others. Whereupon Wumns for further news re- lic Safety Reynolds of Miami of Alice Faye. Martin has Joe E. Lewis, night club star garding the entertainment glam- and Chief of Police Yocum of • York.” scored a huge hit personally in who appeared in several of our our of “Little Old New Miami Beach were in charge. a OW Sidney Meyer, Mitch Miami, where he has been pack- pictures, said: “Yeah, but they Louis Sobol, Jack Kafoed and Assisting them were Sergt. H Wolfson and Shepard are others all plan devoting ing the Royal Palm Club. He won’t mean a thing to people to- flock of Seiler and Officer Barney Bow- so, the not dis- able to do a day’s work in peace was besieged by autograph day until Darryl Zanuck puts a column or in ers. tant future, to this production. is beyond the writer’s under- hounds. Right after the show- their life on the screen.” • ing he telegraphed his congratu- It’s a “natural” for the column- T WAS to the Dempsey-Van- standing. Film magnates from • should bet- lations to Alice, who is appear- ists. I derbilt Hotel, the most popu- New York, who know came here to bask in ter, gen- ing before the cameras at EOPLE • lar rendezvous of New Yorkers seem to feel that these Movietone City in “Lillian Rus- P the sunshine—to escape the ARL ERBE, who publicizes in Miami Beach, where the pre- tlemen have nothing more to do night if the weather is than serve as a “have-a-good- sell.” Later he phoned Alice cold. At everything that’s anything miere crowd went after the right they walk, go to the dog time-in Miami” committee. But and told her all about the pre- from Miami to Havana in Win- showing. It was “Little Old New races, or gambling dens or to this trio always finds time to miere and the fine comments her ter and a flock of big attractions York” night at the the Great the cabarets where the price is make the “visiting firemen” feel performance earned from mem- in New York in the Summer, is Mauler’s hostelry. By the way, so high you pay the tip on the at home and, at the same time, bers of the audience. the lad who “planted” that neat, a “Little Old New York” night — installment plan. But, it was not operate one of the best circuits national publicity-grabbing may- was observed at every hotel on last Thursday (Jan. 25). in the land. warm oralty * stunt with the Daily some night 10 days in advance appeared So, the radio got a grand “play,” • L JOLSON who News. It was a classic, arousing of the opening. for everybody talked about that A with Alice Faye in “Rose of so much competition among such • IRECTOR Henry King, who “Little Old New York” broad- Washington Square” last season, topnotchers as Milt Berle, Joe E. HE sixth race at Hialeah on D never passes up an oppor- “There is cast. And the Wometco boys made this comment: Lewis, Abe Lyman, Tony Martin T Wednesday was called the tunity to fly to Miami between told us it did much to arouse the best trouper in Hollywood. and others that most of the can- “Little Old New York” Handi- pictures, was on the phone right advance interest in the local en- An angel to work with, she didates gave platform speeches cap. Too bad Alice Faye was not premiere to ascertain gagement. Wise Showman Sonny after the seems to do better in each suc- at night clubs and “stuffed” the entered, for it would have been how “Little Old New York” went shirt Shepard bought an announce- ceeding role. I’ll bet my ballot boxes (and they weren’t a walk for that grand horse! over. The report Shepard was of Lillian men of the premiere, made right she’ll make the sort fooling either). This race attracted national at- able to give him gave him every gal after the Coast-to-Coast and Russell that that grand old tention to the picture, for every reason for being proud he di- meet.” border-to-border broadcast. They would have been proud to paper in the land running turf rected this grand piece of cellu- have scorched, did not miss an angle in ex- Alice’s ears must AYOR LaGUARDIA was in- results featured the race by its loid entertainment. raved ploiting the picture down here. for the stars certainly M vited by Mayor Levi of Mi- honorary name. • over her performance. ami Beach to fly down here at • PHOTO of the opening was • ddie cohen, the most the latter city’s expense to at- IAMI’S Mayor Sewell was in A wired to Motion Picture WINCHELL, New E widely read motion picture tend the premiere, but the M his glory as he led the ALTER publication in their “fighting chief of New York” march of the Miami Boys’ Drum Daily for W York’s Newspaperman No. editor in the Southeast (lucky Miami Daily News!), got behind was too busy occupied with mu- Corps up Lincoln Road to the Continued on Page 9 1, tosses orchids to all who had —

NEW DYNAMO 9

Hollywood And Broadway Notables loin Elite Of Society, Business And Press At Gala Premiere j

Continued from Page 8 managerial heads in town achieve ago, and who appeared in sev- Thursday issue. Film Daily and in a week—amazes us. His of- eral Zanuck productions, was on Motion Picture Herald also car- But Alice Faye Soon Changes That fice seems to be a rendezvous deck. j ried telegraphed stories — or for visitors—and the boys, on should have, for when this dis- vacation, aren’t apparently patch was being filed, those aware of the fact that Sonny e married his wife,” papers’ local correspondents himself has a job to do. H “The Blue Bird” and “The were filing stories of an affair • Grapes of Wrath” all came in that turned out to be the most for a plug down the goings-on HRISTY WILBERT tells brilliant event in Miami so far in attached to the premiere. In C about a woman, this frost-bitten season. who identi- fact, the Lin- fied herself as “a little old lady” coln raa n a g e - from “little old New York,” ment reports dgar b. hatrick of cos- phoning at the theatre and offer- having received E mospolitan was an interested ing for publication in the “Little many inquiries spectator. Edgar handled the Old New York” issue of New as to when “The old, OLD “Little Old New York” Dynamo a “poem written some Grapes of of sielnt film days, in which years ago about the great city Wrath” would Marion Davies was starred. But that was.” In one of the local be shown here. the difference between that story dailies she had read a paragraph Z a n u c k’s pic- and Zanuck’s dramatic romance about the special issue. Yep, the turization of the is the same as day is night. The town is certainly “Little Old John Steinbeck silent version concerned itself New York” minded. best - seller, be- with the barmaid, while Zanuck’s • cause of the production is a spectacle drama- TTENRY DUNN, half of the magnificent tizing the trials and tribula- New York news- -A famous team of Cross and Dixie Dunbar tions, romantic and otherwise, paper revie w s Dunn, asked to be remembered , of the inventor of the steamboat, was the chief to his good friend, Division Man- Robert Fulton, and young people topic of conversation among- the ager Bill Gehring. Dunn is ap- with he came in contact. film men. “The Grapes of whom pearing at the Drum, one of Wrath” is a cinch to set a new Hatrick wired Zanuck and Direc- Miami Beach’s swankiest night tor King his congratulations “for record when shown down here, spots, and is wowing the cus- one of the most delightful en- judging from the advance in- tomers with his crack, “We tertainments Hol- terest we have observed in the to come out of came for the winter and here lywood.” — past several days. it is!” • • HE advance sale was unprec- HRISTY WILBERT of Charles RESS-BOOK ads were used. T edented. The first ticket was C McCarthy’s staff of exploit- P A total of 3500 lines of dis- sold 11 days in advance of open- ers was busier than an one- play ads were used in the two ing, a record for the Lincoln, ac- armed paper-hanger with the he- dailies. Against this, the Lin- cording to Fay Wilber, assistant begeebes. He and Carl Erbe saw coln got about 33,680 lines of manager who had charge of the to it that the local movie editors free space, including stories and tickets. did not want for daily copy. pictorial layouts, in these news- • • papers. YVYAN DONNER, News’ • AYOR Levi of Miami Beach V women’s editor and director M panicked everybody before HE repertoire featured by the of the Fashion Forecast series, the showing he referred T Miami Boys’ vacationed down here, but had when to Drum Corps the city as York’s sixth that entertained outside the to hurry back to New York be- “New the- and fastest atre included old-time fore the opening. growing borough.” tunes so The mayor, incidentally, cooper- dear to New Yorkers. • ated throughout the campaign to XTRA! Milton Berle ap- make the premiere one of the E plauded somebody other than brightest spots of the season. “T ITTLE OLD NEW YORK” himself. He was at the Lincoln • constitutes the fourth the other night to “catch” “Of world premiere of a 20th Cen- HEN Mayor Levi invited Mice and Men,” which is fol- tury-Fox production held at the W Mayor Fiorello H. LaGuar- lowed by Ed Sullivan’s trailer on Lincoln theatre since it opened dia to come to Miami for the “Little Old New York.” Milton on Jan. 15, 1935. premiere, applauded, but an old lady he jocularly added a “shushed” which prompted him changed things. The sun came with Mayor Paul H. Boiden of P.S. to: “Please bring some snow, as I haven’t seen in to say: “What do you know out, hot as a furnace. And when Grandby, Canada. any years.” The next morning the about that. Once in my life I Old Sol does his act, people flock to the beaches by the thousands, Seaboard Airlines Special rolled “GRAPES” applauded somebody, and she AM PINANSKY, one-half of which does make for a good into Miami with the tops of the hisses me.” S the New England circuit op- matinee business, but the re- cars covered with a three-inch CONTROVERSIAL • erating firm of M. & P., was views in the News and Herald fall from Georgia. OUIS B. MAYER of M-G-M among those who applauded the on Thursday were so laudatory, • L was among those who at- picture. Others were Harry SCREEN the Lincoln did an SRO after- EPIC tended the premiere. He came Brandt of New York, M. B. OT the least of the spectacu- noon business. Picture went into with Vic Orsatti. Every Shanberg of Kansas City, George N lar events attending the down regular house scale of prices major studio was represented at Weeks, Ben Sherman of Holly- opening was the fireworks dis- Continued from Page 4 Thursday, with a long line on the opening. Hollywood and wood; the one and only Leo play from the roof of the the- were of the reading time of the hand when the box office opened certainly moved to Spitz and Harry Bittner, pub- atre. Skyrockets, roman can- 600-odd page novel. Broadway at 11 o’clock that morning. Miami. lisher for Hearst in Pittsburgh. dles, gas balloons — all added “All that is to the vast credit • • • their brief but fiery glory to the of Steinbeck and his Hollywood night of nights. collaborators; to that of Nun- RLENE JUDGE, who is win- ACK KUHNE, Movietone ON’T take too seriously the nally is • Johnson who reshuffled the A tering down here, never J News ace cameraman, D crocodile tears of some folks. story sequence, shifted the lines looked more dazzling and was covering the doings down here HE sound engineer of the — Some of the careless folks—and about, deleted job. Talk the profanity and she “thrilled” by the picture! and doing a splendid it seems there are many, many T Wometco Theatres deserves propaganda, changed the ending, yet sacri- about war down of a. special mention for the • them in these supposedly ampli- ficed nothing that was important here the big job is to separate fying of The crippled U.S.A. — are spending system which kept the to the OROTHY DEY Miami publicity, odyssey; to that of John the real thing from money as if were actually the thousands thronged about the D Herald, well-known gossip agents’ Ford who directed it so skillfully for the place is a press cheapest thing in life. One theatre informed of the arrival columnist, broke a record with and Gregg Toland who photo- Paradise, with the two local couple actually spent $1.00 in of celebrities. graphed it the advance space she gave the newspapers co-operating su- so beautifully, and dimes and quarters edging their • to that of Henry premiere—and then on Thurs- perbly. Seems not only every Fonda as Tom way from the sidewalk to the AY WILBER, Sonny Shep- Joad, of Russell day, she gave almost two more enterprise here, every person Simpson and front of the Lincoln, through the F herd’s tall columns to chatter at the open- himself or assistant, also Jane Darwell as Pa and Ma, of down here has hired crowd, that paralyzed traffic on ing. rates encomiums for the capable, Charles Grapewin as Grandpa, herself a praise agent. Lincoln Road for more than 30 efficient manner in which he and of John Carradine as the preach- • minutes, to get a spot where only important his staff handled the crowds. er and John Qualen as Muley HE member they could get a closer view of can’t be so for Everything went off like clock- and all the others of a long and T of the Miami corps of news- HINGS bad the numerous notables who were work, with a minimum confu- honorable papermen who was not on hand T Clevelanders, for down here of cast who played it as on deck. though they were the Okies Mr. was Charles Ward of the Miami the largest delegation of exhibi- • Steinbeck had described so well. Herald. Charles is down with a tors hails from that city. And bad case of pneumonia. the lads have set up luxurious ARRY BALLANCE and N addition to announcements “For, like all great motion and are staying for the pictures, ‘The • tepees H Paul S. Wilson had no end I between station breaks at the Grapes of Wrath’ winter. We noticed at the open- of important business to keep local radio stations, Floridians is no one-man job, but a com- TATION WKAT broadcast exhibitors Cleve- ing these from them occupied down here. In were told of the premiere posite masterwork by which a S the premiere. The broadcast land: Meyer Fine, Sam Stecker fact, there was only one place through nation-wide plugs on the tragic phase of the American was from 8:30 to 9:00 o’clock. and Abe Kremer of Associated in town, where one could do film “Good News” program the scene has been brought poetic- Five of the luminaries could not Theatres, Inc.; Abe Schwartz, business on Wednesday and that Thursday before opening, and ally to life on the American talk because they were under In Sam Berman (Toledo) and J. was at the Lincoln theatre. on the Kay Kyser “Kollege of screen. its presence we are contract to a rival network, but Schuman. We also met Harry Musical Knowledge” hour open- grateful and humble and encour- the radio announcer relayed Heilman of Albany. ing night. aged. For it reassures us in their message. OW Sonny Shepard gets any- • • our belief that the motion pic- • H thing done—and we observe ture can be a magnificent instru- OR three weeks Miamians AN KIEPURA, famous tenor that he personally manages to UTH TERRY, Miami song- ment when the composer, the F shivered, but the day before J of the Metropolitan Opera jam more accomplishments into R stress who was taken to composition and the musicians the premiere Mr. Weatherman Company of New York, elbowed a single day than all the other Movietone City several years are in harmony.” - -

10 NEW DYNAMO TRAILERS STRONGER AS YEAR WADES IN TO ITS LA ST HALF!

San Francisco, Los Angeles, New Haven, New York, Minneapolis Advance— Detroit, Coast, West Lead At End Of First Half

Lester Sturm’s Detroit, the Coast and Kupper’s West wound up the first half of the K-7 season in possession of 26-weeks’ delivery leadership in their respective class. As the field force prepared to swing into the Division Managers’ Testimonial Delivery Drive, competition for SHORTS command in every sector was closer than it has been at any stage of this season. NEWS RACES But only Lester Sturm’s Detroiters had managed to accumulate a 26-weeks’ delivery in excess of their quota for that period. Thus, the Wolverines established themselves as the outstanding office when it comes to actual rev- UNCHANGED! enue earned in the first half of the season — and they plunge into the division pilots’ campaign stronger than ever. 12 Are Over 100% on j That the returns for Division Managers’ Jubilee will Former; 8 Beat greatly alter the relative standings of branches as they News Quota now appear on this page is a foregone conclusion with K-7 TOfAL DELIVERY those who know what is being planned for the next 12 the end the Twenty-six Weeks’ Standing At of weeks. Some of the offices now in the trailers’ berths first half of the season, will be outstanding in the big Drive that is just around BRANCHES 12 offices had accumu- the corner. Jan. Jan. Jan. Jan. lated better than 26 27th Branch (Manager) 20th 27tli Branch (Manager) 20th Great Lakes, thanks to Detroit, continues to menace the pace- 1 Detroit (Sturm) . 1 20 Cleveland (Schmertz) 21 weeks’ quota on short setting Coast, among the districts. The Lakes nosed Ballance’s Oklahoma City (Clark) . 21 St. John (March) 25 3 Washington (Wheeler) 3 22 New Orleans (Landaichc) .... 20 subjects delivery. South out of second place and now trail the Coast by only nine- l San Francisco (Ballentine) ... 5 23 Pittsburgh (Cohn) 19 Eight exchanges launched tenths of a mark. Ballance’s South held No. 4. Atlanta (Wilson) 4 24 Chicago (Eckhardt) 23 Los Angeles (Dillon) 8 25 Tom Bailey’s Northeasterners are still hopefully aiming for the Memphis (Young) 24 the last half of the K-7 St. Louis (Reingold) 7 26 Indianapolis (Landis) 26 throne and, although fifth, they 8 Salt Lake City (Walker) 6 27 Seattle (Edmond) 27 year with an accumulation need but 1.6 tie al- 9 Albany (Grassgreen) 9 28 New Y’ork (Buxbaum) 34 to Dixie, in excess of Movietone though they 10 New Haven (Simon) 12 29 Portland (Powers) 30 Last Half! I I Toronto (Bailey) 10 30 Philadelphia (Gross) 28 News delivery for six are only four- 12 Dallas (Beiersdorf) 11 31 Des Moines (Mayer) 31 tenths of a 13 Calgary (Skorey) 13 32 Omaha (Scott) 33 months. This week saw the start II Denver (Morrison) 33 Kansas City (Fuller) mark richer 16 29 Districts over quota on shorts of the second half of the 15 Milwaukee (Lorentz) 14 34 Vancouver (Patterson) 32 than Edgar Moss’ Atlantics, Ballance’s season! 10 Montreal (English) 15 35 Buffalo (Samson) 35 are: Moss’ Atlan- 17 Boston (Callahan) 17 36 Cincinnati (Grady) 36 South and the Coast. To date the outfits that 18 Charlotte (Longdon) 18 37 Winnipeg (Huber) 37 tics. Moss’ Atlantics and Coast also were out front last Octo- 19 Minneapolis (Podoloff*) ...... 22 O’Loghlin’s were over quota on News de- ber have managed to hold DISTRICTS Can a d i a n s livery at the end of the first their posts. Jan. Jan. 27th District (Manager) wound up the 20th half. Will they be able to 27th District (Manager) 20th Jan. Jan. first half of 1 Coast ( 1 Kupper’s West show the divi- continue showing the ) 6 Atlantic (Moss) 6 the season as Great Lakes ( ) 3 7 Canada (O’Loghlin) 7 sional way in both efforts. Jack way ? The trailers say 3 Midwest (Scott) 2 8 Prairie (Levy) occupants of 8 Dillon’s remained in command they won’t. The trailers 4 South (Ballance) 4 9 Mideast (Roberts) 9 the seventh Northeast (Bailey) 5 on News, while Wilson’s Atlan- are stronger—and this is berth, eight- ta still stood first on Movietone- their chance to rehabilitate DIVISIONS tenths behind Terrytoon delivery. Harry Buxbaum and redeem themselves. Jan. Jan. Jan. Jail. Atlantic and 27th Division (Manager) 20tli 27tli There were no important The status of the season Division (Manager) 20tli nine - tenths 1 West (Kupper) 1 3 East (Sussman) 3 place changes in either race as depends on what is done 2 Central (Gehring) 2 stronger than Lew's Prairies. the result of the 26th week’s re- in this second half! So, Roberts’ Mid-East, still last, sults. let’s all get in there—and . -DELIVERY — -DELIVERY trailed the latter by 1.3. Over quota on News in the hit quota, not now and I Divisionally, Kupper’s West I week went 15 branches, but the then, but every week! held first place and gained on I following had accumulated a de- Gehring’s Centrals. The two SHORTS livery above or equal to stipu- are parted by 2.7, with Suss- quota Detroiters are just 4.1 NEWS! lated figure at man’s East 1.9 below the Cen- above the Oilers. J —— 25 Weeks- 25 Weeks— the end of the trals. “ Continuing its efforts to over- 2 6th chapter COAST STRONG take San Francisco, the other BRANCHES BRANCHES of the season. California delegation, Dillon’s PL Branch Pl. Branch Pl. Branch Pl. Branch Los Angeles, 1 Atlanta 20 New York 1 Los Angeles 20 New Orleans it will be recalled, Los Angeles rushed from eighth Charlotte, The Coast, 2 Washington 21 Montreal 2 Charlotte 21 Chicago to sixth place, hurdling Rein- 3 Pittsburgh 22 Dallas i a launched this season in first 3 Philadelphia 22 Kansas City Philadelp h , 4 Portland 23 Charlotte place. Their supremacy was gold’s St. Louisans and swap- 4 Frisco 23 Seattle San Francisco, 5 Toronto 24 Boston 5 Pittsgurgh 24 Milwaukee this week by ping with the Utahans. The Pitt sburgh, further exalted 6 Winnipeg 25 Omaha 6 Washington 25 Indianapolis four of their Angelinos went into the second New Orleans 26 Cincinnati 7 Salt Lake 26 Toronto Washing ton, branches. half of the season, only 1.4 be- 8 St. Louis 27 Los Angeles 8 New York 27 Memphis Salt Lake City six 9 Denver 28 Calgary hind the San Franciscans. 9 Dallas 28 Boston All moved 10 Des Moines 29 Vancouver 10 Atlanta 29 Des Moines and New York into better It’s a red-hot scrap that is 11 Detroit 30 Oklahoma City 11 Winnipeg 30 Portland City. 12 Indianapolis 31 Milwaukee Cleveland 31 Calgary e places ex- brewing among the Northeast- 12 On Mo v i 1 3 Philadelphia 32 Memphis erners, particularly between 13 Minneapolis 32 Montreal c e p t i n g and 14 Salt Lake 33 New Haven 14 Detroit 33 Albany tone-Terrytoon Walker’s Salt Grassgreen’s Albanians and Si- 15 Cleveland 34 Chicago 15 St. Louis 34 Buffalo business, the Lake Citians mon’s New Haveners. The lat- 16 San Francisco 35 Kansas City 16 Cincinnati 35 St. John following were 17 Minneapolis 36 Albany 17 Vancouver 36 Oklahoma Edgar Moss ter, in fact, are only three-tenths and Ed- 18 Buffalo 37 St. John 18 Denver 37 Omaha above 26-week mond ’s Se- of a point behind the New York 19 Seattle 19 New Haven quota: attleans. Up-Staters. But, the New Eng- DISTRICTS Atlanta, Washington, Pitts- landers vaulted Beie rsdorf 's DISTRICTS burgh, Portland, Toronto, Win- Ballen- Pl. District Pl. District Pl. District Pl. District tine’s San Texans and Bailey’s Torontoni- 1 Atlantic 6 Mideast 1 Atlantic 6 Midwest nipeg, New Orleans, St. Louis, F r anciscans, ans, with the latter couple tied 2 South 7 Great Lakes 2 Coast 7 Prairie Denver, Des Moines, Detroit, 8 Midwest 3 South 8 Canada in for No. 11 and four-tenths be- 3 Coast and Indianapolis. very much 4 Canada 9 Northeast 4 Great Lakes 9 Northeast the race for hind New Haven. Albany was 5 Prairie 5 Mideast Reingold’s St. Louisans the K-7 de- within 1.9 of hooking Salt Lake DIVISIONS DIVISIONS stepped up from 9 to 8 on short subjects delivery. Sturm’s De- livery cham- City. Pl. Division Pl. Division Pl. Division PL Division Joe Podoloff pionship, The third member of the 1 West 3 Central 1 West 3 Central troit took the 11th spot from stand fourth, Northeastern trio — Callahan’s 2 East 2 East Landis’ Hoosiers. which means they moved up a Boston—remained 17th. But in Edmond’s Seattle held No. 19, notch. They switched with Paul that position, it is only 3.2 be- but now trails Samson’s Buf- 18th, two-tenths behind Boston, enabled not only Minneapolis, Wilson’s Atlantans, whom the hind New Haven. falo, the latter leaping when but March’s St. John, too, Golden Gaters top by two- Morrison’s Denver rallied with but with Podoloff’s Minnesotans Beiersdorf’s Dallas fell from 18 right at its heels. The Gophers stepped up. Schmertz’s Cleve- tenths of a point. The latter are three other offices in the Coast to 22. Buxbaum’s New York and gained three when they romped landers went from 21 to 20, now 2.6 behind Wheeler’s Wash- district, advancing ahead of English’s Montreal upped two from 22 to within four- within two-tenths of Minneap- ingtonians, definitely the most Lorentz’s Milwaukee and Eng- 19, apiece. Callahan’s Bostonians tenths of a point of the Tar- olis. successful combination in the lish’s Montreal, Skorey’s Cal- succeeded Scott’s Omahans into East. Only six-tenths point garians remained 13th, only heels. St. John had an especially lu- the 24th slot. ahead of the veterans from the one-tenth of a mark to the rear GOPHERS’ THREE crative week, climbing four. Dillon’s Los Angeles, Lo- nation’s capital stand Clark’s of Dallas. Drops by Landaiche’s New Last week the Canadian mari- rehtz’s Milwaukee and Young’s Oklahoma Citians. The over- Long'don’s Charlotte remained Orleans and Cohn’s Pittsburgh time lads rated 25th. Memphis each pocketed one. !

NEW DYNAMO 11 NORTHEASTERNERS CATCH ATLANTICS ON K-7 SALES COUVERS Buffalo Continues Its Climb — New Haveners Vault Boston NAB CLEVELAND — Pittsburgh Breaks Tie For Lead With Clevelanders ON NEWS Tom Bailey’s Northeasterners have made good their threat to arrest Edgar Moss’ Atlantics for product sales leadership. The latter had been first in this department since K-7 Sales Races See district K-7 feature Spring. i.’ldl' 1 1 'V 1 selling started last . 4U . , . r !! Numerous The Northeasterners can thank Simon’s New Haveners for enabling them to finally capture the Atlantics. How- Schmertz s Cleveland. The Ohio delega- Hookups ever, between the Atlantics’ pacer and the Yankees’ trail-blazer still stands for departmental sales tion, on the other hand, is no longer running neck and neck with Ira Cohn s Pittsburghers Cleveland did not leadership on the feature output. Pittsburgh now leads fare so well in its effort Cleveland by one-half point. Sussman’s pace-setting East further stiffened its hold to hold or share terri- i ! torial leadership on the on divisional sales leadership, now heading Kupper’s West various sales units. by 5.6 and Gehring’s Centrals by exactly 10 points. Seven K-7 FEATURE SALES of the top branches fly the colors of the Eastern division, It was pushed back by wummi Pittsburgh on the features. two are affiliated with the West and one is a Central. district division on sale of K-7 Following is the standing of every branch, and Territorial circulation records galore have been estab- On K-7 shorts, it was caught feature product against total possibilities, as of January 31: by Philadelphia and Pitts- BRANCHES lished. Only five branches were trailing behind their K-6 burgh. Jan. Jan. Jan. Jan. figures. But the circulation figures of the other 32 offices 31st Branch (Manager) 24th 31st Branch. (Manager) 24th Cincinnati (Grady) 21 so much larger than And on K-7 Movietone News 1 Pittsburgh (Gross) . . 1 20 were (dark) 19 sales none other than Patter- 2 Cleveland (Schmertz) 21 Oklahoma Ballentine’s San Francis- (Longdon) 2’. last season that the depart- Now 3 New Haven (Simon) . Charlotte son’s Vancouver nabbed Atlanta (Wilson) 23 cans still 10th, are within one- . . 3 4 Boston (Callahan) . 23 mental total tops the old Minneapolis (Podoloff) 24 Schmertz’s contingent. 5 Winnipeg (Huber) . . . 24 half point of the Albanians. (Eckhardt) 20 record, for the first of Feb- While the changes in News 6 * Philadelphia (Gross) Chicago Beiersdorf’s Dallas took 11th (Scott) 25 Louis (Reingold) . . 9 20 Omaha standing's were not spec- 7 *St. ruary, by 9.5 per cent. sales 8 Washington (Wheeler) 6 Kansas City (Fuller) 27 place from Walker’s Salt Lake that Des Moines (Mayer) 28 tacular, there were moves 9 Albany (Grassgreen) . 8 28 New Haven, now third, is only City, leading the Utah delega- 10 29 Denver (Morrison) 29 furnish the headliners with 10 San Francisco (Ballentine) 2.5 behind Cleveland. The Con- tion by one-tenth of a mark. 11 Dallas (Beiersdorf) .... 30 * Detroit (Sturm) •* plenty of food for thought. 34 office snapped into that 12 Salt Lake City (Walker) 1 1 31 * Vancouver (Patterson) necticut Samson’s Buffaloans are step- seriously (Bailey) 30 Cleveland had not 13 Buffalo (Samson) 10 32 Toronto berth at the expense of Calla- ping high, wide and handsome (Landaiche) 14 33 Portland (Powers) 33 worried about Vancouver’s 11 New Orleans han’s Boston, which it tops by St. John (March) 3 . on sales. If they can match their 15 Memphis (Young) . . . 13 34 threats, published in New Dyna- point. 16 New York (Buxbaum) 15 35 Montreal (English) 35 only one-half new sales pace with actual dol- December. (Edmond) 30 mo as far back as Indianapolis (Landis) i; 30 Seattle Interesting, too, was the lar delivery, the Herders should 18 37 Calgary (Skorey) 37 Then, Manager Patterson served 18 Milwaukee (Lorentz) St. * maneuver of Reingold’s very soon move out of the cel- (Dillon) . Tied. offices that 19 Los Angeles notice on the U. S. Louis, which l jumping two lar on revenue. This week the Vancouver would not be content DISTRICTS Jan. Jan. Jan. places, tied Bisons rocketed from 16 to 13, until it had taken possession of 31st District 24th 31st District 24th Gross’ Phila- running ahead of Landaiche’s the throne on K-7 News sales. Atlantic 4 0 Coast 0 delphia for New Orleans, Young’s Memphis 7 Great Lakes 7 Well, Vancouver is on the Northeast ~ possession of 3 8 Prairie 3 and Buxbaum’s New York. The of materializing that pre- Mideast verge South 4 9 Canada 0 the sixth last two mentioned exchanges diction into •”* Midwest landing, the tied for No. 15, one-half point accomplished DIVISIONS hooked cou- under the Tennessee combina- fact. Jan. Jan. Jan. Jan | ple t r a i ling tion. 31st Division 24th Vancouver’s 31st Division only seven - 1 East 1 3 Central 3 Landis’ Indianapolis and Lo- capture of tenths behind 2 West * rents’ Milwaukee marked time C 1 e v e 1 and Huber’s Win- was a blow in old quarters, but are being nipeg, which Dillon’s Los not only to now teased by An- ... jumped two. ... SALES — SALES geles, almost caught the latter, which i r Philadel- them, after sweeping ahead of but also to i phia and Gross’ Phila- Clark’s Oklahoma City which Washing- dropped from 19 to 21. The Oil- d e 1 p h i a, stepped [SHORTS, NEWS ton ers also fell back for Grady’s Grady’s Cin- for the down I. H. Cohn Cincinnatians. cinnati and Pegs. Wheel- Cohn’s Pitts- Longdon’s Charlotte, Wilson’s Following is the standing of all Following is the standing of all er’s office also dropped behind burgh. Atlanta and Podoloff’s Minnea- J. Patterson branches, districts and divisions on the branches, districts and divisions on the St. Louis. Movietone Terrytoon Movietone News service polis held to old quarters, with In fact, sale of the K-7 sale of K-7 All in all, it was a week that and Cincinnati are short subjects program against total against total possibilities, as of January Eckhardt’s Chicagoans within Pittsburgh January 31: brought no brightening of hope possibilities, as of 31: distance of the sharing No. 4, only 1.6 behind of holding on sales leadership easy reaching the Cincinnati. BRANCHES BRANCHES for the Atlantic district. Pitts- trio. The Chicagoans took How the sales races are tight- Jan Jan. Jan. Jan. long end of a swap with Scott’s 31s Branch 31st Branch 31st Branch 31st Branch burgh is stronger, but both fully appre- Omaha. ening may be more 1 Cleveland 20 Atlanta 1 Cleveland 20 Memphis Philadelphia and Washington Indianapolis ciated by a study of the stand- 2 Philadelphia 21 jj Vancouver 21 Atlanta had to step aside for advancing Fuller’s Kansas City, Mayer’s Kansas City Philadelphia Salt Lake ings. All are featured by pres- 3 Pittsburgh 22 3 22 Moines and Morrison’s Den- 4 Washington 23 Boston 4 Cincinnati 23 New Orleans outfits. Des tied races. No ence of many 5 St. Louis 24 Buffalo 5 Pittsburgh 24 Dallas Grassgreen’s Albanians auto- ver did not transfer. Patterson’s exception is the K-7 News effort. 6 Albany 25 Milwaukee 6 New Haven 25 Kansas City matically dropped one when Vancouverans and Sturm’s De- Orleans 26 New York Washington 26 St. Louis Los Angeles, which is still 7 New 7 leaped. troiters embraced for No. 30. 8 Cincinnati 27 Denver 8 Frisco 27 Seattle Reingold’s Cardinals among the best offices when it 9 Memphis 28 Portland 9 New York 28 Des Moines comes to turning News contracts TO New Haven 29 Omaha 10 Boston 29 Buffalo into cash, tied Boston for the 11 Chicago 30 Seattle 11 Los Angeles 30 Chicago 12 Minneapolis 31 Des Moines 12 Winnipeg 31 Denver 10th post. -OFFICE TIE Detroit THREE 13 Oklahoma 32 13 Montreal 32 Omaha East and Atlantic are still far 14 Los Angeles 33 Montreal 14 Charlotte 33 Detroit stronger than the West and Cen- 15 Salt Lake 34 St. John 15 Albany 34 Oklahoma 16 Frisco 35 Toronto 16 Indianapolis 35 St. John ON SHORT SUBJECTS! tral. East divisionally leads 17 Winnipeg 36 Calgary 17 Portland 36 Toronto leads West on News circulation 18 Dallas 37 Vancouver 18 Milwaukee 37 Calgary effected to date by 15 points. It 19 Charlotte * Tied. 19 Minneapolis Tied. YANKEES HOOK DIXIE! heads Central by 19 points. DISTRICTS DISTRICTS In no compettiion does the Jan. Jan. Jan. Jan. 31st District 31st District 31st District 31st District Two Atlantics and one Mid-Eastern branch are leading district rule such a pro- 6 Coast Atlantic 6 Prairie 1 Atlantic 1 fighting it out for first place on K-7 short subjects nounced leader as does East on 2 Mideast 7 Great Lakes 2 Mideast 7 Great Lakes News selling. 3 Midwest 8 Prairie 3 Northeast 8 Midwest sales. 4 Northeast 9 Canada 4 Coast 9 Canada Atlantic is four points strong- 5 South 5 South This came about when both Cohn’s Pittsburgh and er than its nearest district, the DIVISIONS DIVISIONS Gross’ Philadelphia caught up with Schmartz’s Cleve- Mid-East which is three points Jan. Jan. Jan. Jan. land. more powerful than Northeast. 31st Division 31st Division 31st Division 31st Division Central East 3 Central is points ahead of the third Atlantic office, Coast is almost eight points be- 1 East 3 1 This trio only 2.9 2 West 2 West hind Northeast and 3.3 better Wheeler’s Washington. tied fourth place, off than the South. Prairie was Ballance’s South and Bailey’s Northeast are for Roberts’ Mid-East. 3.2 under South and 1.4 ahead but Moss’ Atlantics still command, 6.8 ahead of Scott’s Midwest is still trying to catch Atlantic and Mid-East, but of Great Lakes. Midwest tagged ( 78 NEW SALES RECORDS MADE 2.1 behind the Lakes, and is now finds itself being heavily attacked by Yankees and Southerners. An analysis of official statistics in the Home Office Contract about to submit to Canada. This Coast, Great Lakes, Prairie and Canada are doing nowhere near as Department this week showed that as of Feb. 1, the Depart- sold the is expected to happen this week. well as the other five districts on volume of contracts on ment of Distribution had broken 78 records covering various Haven is marching on short subject product. New phases of circulation on features, News and shorts. All but News, being one point behind New Haven and Memphis are tied for No. 9, while Oklahoma City five branches boast K-7 feature circulation figures well in Cincinnati and Pittsburgh and is sharing the 13th chair with Los Angeles. excess of that reached on K-6 at this time last year. One- three points in front of Wash- St. Louis, New Orleans and Albany are still in the race for reelers show a substantial gain. More salesmen are near the ington. San Francisco is as permanent first place in this classification, ranking a little better I 100 per cent mark than were so fixed as of Feb. 1 in any dangerous as ever, 2.6 to the than three points behind the tied triumvirate. i previous year. rear of the Washingtonians and East is more strongly fortified in the divisional lead, topping one point nearer than New York. West by 3.7 and Central by 12 points. 12 NEW DYNAMO

.THE LATEST^ i SHOP] OBSERVATIONS

fTVHERE’S no escaping the censors in Europe. Movietone Pro- TALK ducer Truman Talley phoned his office in New York. The boys back in New York COMMENT — had a long string of questions to ask their chief. They asked the questions, but Talley did not answer. Fin- Movietone HIS column, like most of this ely. General Manager Ed Reek asked: “What about lt.’’^ The answer was: “There’s a censor standing by me and he Published In The United States Every Week In The Interest Of Sales T issue, is being typed in wont permit me to answer.” And that was that! Promotion By The Department Miami, where it has been as Of Distribution Of • cozy as a week’s stay in Juneau, TN LESS than one week 20TH CENTURY — FOX FILM CORPORATION Alaska (and no kidding). The after the unprecedentedly enthusiastic A reviews on “The Grapes of Wrath” SIDNEY R. KENT, President “Little Old New York” premiere were published, hundreds of 6 w^° reac* them, wired, phoned brought together more industry j or wrote branch, district HERMAN WOBBER, General Manager Distribution and division managers and of notables than any similar affair Mr. Wobber asking that the picture be made immediately available. it has been our pleasure to at- The demand for this picture is terrific. Associated Press’ award further Roger Perri Editor tend or “cover” anywhere out- heightened interest. This week the nationally circulated magazines were carrying re- side of Hollywood. views and from crats we had with their writers, we can tell • you, % " in advance, that these notices UR stars apparently are will be every bit as sensation- O particularly popular with ally enthusiastic as those of college men. One of the “big” the metropolitan critics. WtS0/?\A/S frats the other day elected • Brenda Joyce HE advertising trade papers their No. 1 star. T took cognizance of that Alice Faye, great newspaper THE first half of the K-7 season is behind us! Nothing display cam- A Sonja Henie paign that heralded “The is to be gained through a summary of what was, or was and Nancy Kel- Grapes of Wrath” in New York. not, done. You know the record. You know the status ly all have been The ads will be available to of your office. It’s the second and more important half given top popu- regular K-7 accounts that have larity by any- the picture under contract. We of the K-7 season that concerns us. Surely, we launch it where from got a look at the press-book with all the tools needed to do a thorough job. The field three to 11 frats. being compiled on this special was never in better shape. Our product is the best. The Alice Faye still and it is, without a doubt, the most helpful created eyes of exhibitordom are focussed on us. The product to leads as the col- for ex- lege boys’ fav- hibitors’ use. The history of come assures constant weekly increase in Truman Talley Edmund Reek revenue—if the orite. the New York treatment is right volume and quality of playtime is obtained on detailed for the guidance of showmen. Leo Sanshie EVERY release. View today and tomorrow from any perspective T>ED - HOT is and the resultant picture is truly inspiring. There are no domestic I* the contest IfN THE past month, this company’s wares consumed a total of problems concerning the handling and the capitalization of product up in Boston for the salesmen’s A 63 radio hours. iNo other firm's pictures were given anywhere that we can not solve. We are master of the situation. What we No. 1 berth on K-7 sales. Sales near tne airing ours got on the major networKs. the Peoruary- need to hit that quota we’ve got. Mr. Wobber looks forward to Manager Harry Alexander, Matt iVlarch-Apm schedule will definitely he even greater. Next weeh the biggest 26-weeks’ revenue in company history. He so stated at Simon, Feloney, Gold and Con- we shall lurmsn you with a schedule of broadcasts already ar- a conference with Messrs. Kent, Schenck and Zanuck on Saturday. nelly, being certain of a new ranged lor that period. WE’VE GOT TO TURN THAT PREDICTION INTO ACTUAL circulation high in their respec- • DELIVERY IN EVERY SINGLE TERRITORY. tive zones, are now trying to TT USED to take from six to 10 days for company mail to get • make their presence emphasic- A from this country to Europe. Today the minimum time con- Tj^OR the third straight week, this company submitted to ticket- Man- sumed for delivery of mail to England and A ally felt in the Division France is three weeks, buyers and exhibitors an entertainment gem that cheered both, agers’ Delivery Jubilee. Go to lo Continental countries the time is even greater. All mail, it little! seems, is and no This week it is “Little Old New York” that takes it, boys! being inspected by warring countries and ships carrying possession of the first page and all it nave been held up anywhere from a week to three and four weeks. box office headlines. • The Zanuck- OOKER SANSHIE of Detroit King combination has provided us nDOTAL possibilities for United States and Canada this week B is doing an amazing job. His with a box office knockout that A are given as 12,477. U. S. is credited staff has broken every record with 11,621 and Canada will be a major factor in stimu- with 856. Branches with any Detroit exchange has known more than 400 territorial possibilities lating rentals for weeks to come. are: New York 801, Dallas Atlanta for volume of bookings — fea- 613, 590, Boston 571, Chicago There is no doubt as to the warm 566, .Philadelphia Minneapolis tures and one-reelers — for any 554, 531, Cincinnati 512 Kansas reception it will get from thea- City 443 Eos Angeles Detroit 404 prior period corresponding with 435, and Washington 400. tregoers. The world premiere • the first 25 weeks of this season. audience at Miami made that an 1YEEP your eyes on those Great Lakes in the Division Managers’ Keep it up, Sanshie! established fact. “Little Old New AA • Jubilee. Les Sturm’s Detroiters have whipped up considerable York” is what the doctor ordered. interest among exhibitors in their effort to win the season’s IME MAGAZINE carried an delivery championship. The Wolverines never gave out greater |IVISION1 exciting illuminating Managers’ Testimon- T and enthusiasm than they incorporated in a wire received at the H. O. on Grapes of Wrath” D ial Delivery Jubilee is vir- story “The the other day. And don’t overlook the growing strength of Clyde tually with us! It starts off with which has become the talk of Eckhardt’s Chicago, Landis’ Indianapolis and Lorentz’s Milwaukee. Opposition dis- a celebration of Bill Kupper the country. Just a tip, based on information we have received in the past Month. And a banner month it tributors, who are vacationing several weeks from those offices. should be, too. The Western divi- in Miami, were flabbergasted by York re- sion will show the way. It should. the “raves” of the New ARY PICKFORD has given the company permission to use It’s their popular divisional head’s viewers. These notices “will do M her footprints and her name in “Stardust,” which was for- month. they industry a lot of HERMAN WOBBER And will not let the entire merly titled “Twinkle, Twinkle, Little Star.” Script Writers him down. The entire one of the industry is good,” commented Robert Ellis and Helen Logan built several important scenes about watching the results of this 12-week effort. The Drive has magnates. been major the imprint of Miss Pickford’s feet in the forecourt of Grauman’s enthusiastically received by the rank and file. Its designation by • Chinese theatre in Hollywood. Linda Darnell and John Payne Mr. Wobber, at the request of many employees in the field, struck N FLORIDA, Cleveland’s I. J. have the romantic leads. a popular note everywhere. It is now up to us to make the most I Schmertz said: “We’re not « • of this opportunity. To be the success anticipated by our chief worried about being the first VI^ITHIN the next week Richard Greene will visit New York. executives the 12-week receipts must be in excess of the last Kent branch to sell our every terri- This will be his first real glimpse of the metropolis. Ever Drive. That shouldn’t be difficult. possibility of K-7 fea- since his arrival here from Europe in • torial December, 1938, Greene has tures; we’ll beat been eager to see more of New York. All he saw when he landed HE entire nation is waiting for Zanuck’s picturization of “The Pittsburgh to here was a glimpse he caught T Grapes of Wrath.” Millions had awaited the verdict of metro- that. What we through the windows of a taxi politan critics who were to first see it in New York. That verdict are concerned is that whizzed him from the is in. Briefly, it is, as Walter Winchell put it, “better than the in reaching that dock to the airport in Newark, novel.” And you know what a sensational success the book is. weekly quota N. J., and the plane that flew There is a Chinese saying that “one picture is worth a thousand and maintain- him to the Coast. He was truth words.” The of that has been proved time and again. And ing it. And rest promised the vacation as soon that being so, there is no chance-taking, provided the picture is assured that as he finishes “I Was An Ad- given the intelligent, but aggressive presentation in every situa- when the Divi- venturess,” in which he is co- tion, that the screen version of “The Grapes of Wrath” will be sion Managers’ starred with Zorina. the sensational box office success that the novel has been and still Drive is o v e r, is at the book-stores. H. Alexander our 12 -week UFFALO1 Showman - Man- • count will be B ager Syd Samson is at it OO quickly do most of us in this business rush for the “crying representative of quota for that again. Every other day he T towel” when things do not go as we had expected they would. period.” circulates a postal card among Adversity is nothing new to mankind. Adversity that is not con- Lester his key exhibitors. Sturm On the card j_ Lincer structively and quickly coped with is a breeder of every type of he types the latest TOTAL of 17,000 lines made informa- ailment. Being sorry for one’s self is not the way. The “do- tion concerning “The Grapes of Wrath” and “The Blue Bird.” Keep A up the advance campaign in nothings” usually end, where they should, behind the “8-ball.” them posted! It makes easier the task of getting the right seven New York newspapers to The “do-somethings” dig in and work their way out of any adverse playtime. herald “The Grapes of Wrath.” # situation. This paragraph is prompted by self-pity we heard some It was about 1,000 lines less than PIJRANSPORTATION agents for the leading railroads of the exhibitors, who are referred to among our “leading theatre opera- were used in the newspaper dis- A country the other day lunched I. Lincer, the popular tors” and who should know better. We chatted with them down transporta- play campaign that ushered in tion manager for this company. If Lincer here in Miami over the week-end. They are Dixie operators. They can’t get you accom- “The Blue Bird,” which is motions on a train, plane, ship, for a theatre or felt sorry for themselves because the recent chill that gripped Dixie now any other affair in the third week of its road- much in demand well, it just can’t be got. Among transporta- cut into their receipts. Said one: “If it isn’t one thing, it’s an- — show engagement in the me- tion managers he ranks No. 1 and wields an influence that has other.” Whft he should have said was: “If it isn’t one thing, it’s tropolis. worked wonders in the some 20 years he has been doing business another that I kick about. But, there is always something about with the ticket men. which I can complain.” • • fTVHE San Francisco road-show T OOKS as if we’ll be able to publish the final and audited stand- nOW closely are you checking up on the K-6 accounts that were A engagement of “The Blue Ai ings for the 1939 Drive in next week’s issue. Prepare your- on the books last season at this time, but that have not yet Bird,” which opened Thursday, selves for real surprises. We regret we can’t even give you a acquired the K-7 lineup? Recently you were asked to make a was heralded by an 8,000-line hint. The audit will be completed this week and, until all the re- summary of the number of K-7 pictures sold to every account. four-newspaper display ad cam- turns are in, it would not be fair to speculate on what it will This summary should help you substantially increase revenue. paign. finally show. It won’t be long now! But will you BE surprised! NEW DYNAMO 13 EAST BUGIE ATTAINS 100% BESTS FOES ON SALESMEN ON K-7 SALES ON K-7 FEATURE SALES ADSELLING Following is the standing of all sales- Jan. Jan. SCHEINBERG-DAVIS NEWS TIE men based on K-7 feature product sales 31st Salesman (Branch) 24th against total zone possibilities, of as 54 (Dallas) Elliott Jan. 31: Scott 59 McManus and 55 Klein (Washington) 18 NEW yorkersTcincinnatians •Jan. Jan. 56 Michel (Milwaukee) 55 31st Salesman (Branch) 24th Scott Lester Are 57 *Hall (Minneapolis) 68 AND TEXANS IN HIGH LEAPS 1 fMoore (Pittsburgh) 1 58 * Spear (Seattle) 56 Over Quota 152 fErickson (Frisco) 2 59 Mitchell (Atlanta) 66 3 f Norris (Washington) 3 60 Mussman (Minneapolis) .... 58 Cincinnati’s Bugie this week entered the Exalted 1 fLichter (Cleveland) 4 61 Laseter (Atlanta) 60 Order 5 fDare (Albany) 62 of 100 Per Cent Salesmen in the K-7 feature The East out-deliv- 5 Black (Indianapolis) 69 6 fMurphy (Washington) G 63 Simons (Boston) 61 product sales effort. He is the ninth salesman to ered 7 fScheinberg (Cleveland) 7 64 *Holston (Charlotte) 67 both Central and clean up his zone. 8 f Humphries (Philadelphia) . . 8 65 *Pabst (New Orleans) 64 West on adsales during 9 fBugie (Cincinnati) 9 66 Kempner (Buffalo) 62 10 Eskin Abe Eskin of St. Louis, Tidwell of Salt Lake City and the past week. (St. Louis) 10 67 Riegelman (Des Moines) .... 57 11 Tidwell (Salt Lake) 11 68 Cohen (Minneapolis) 63 Connelly of Boston are still trying hard to 12 Connelly get into that Elliott (Boston) 12 69 Lorentz (Minneapolis) 65 McManus of New 13 Kellenberg (Pittsburgh) .... 15 70 Neger (Indianapolis) 74 group, but they are now menaced by Pittsburgh’s sales I I Baskin (Memphis) York profited through the 13 71 Naegel (Cincinnati) 77 Manager C. C. Kellenberg. Interrante (Pittsburgh) .... 14 72 *Halloran (Omaha) 70 The latter promises to be the world premiere of “The 1G Knickerbocker (Kansas) .... LG 73 * James (Oklahoma) 71 10th salesman to hit the bull’s eye. 17 Smith (Philadelphia) 17 74 Hendrix Grapes (Dallas) 72 In of Wrath” at the 18 Thorpe (Pittsburgh) 18 75 Fairchild (Atlanta) 73 the K-7 News selling sphere, Philadelphia’s Sales Manager Rivoli theatre in that city. 19 Tolmas (Philadelphia) 19 76 Horwitz (Milwaukee) 75 A1 Davis has tied Cleveland’s Ted Scheinberg 20 Davis (Philadelphia) . 20 77 Osborne (Oklahoma) 76 'for first position. Scott Lester of Albany was 21 Robinette (Portland) 22 78 *Burkart (Cincinnati) 83 the week’s star. Like McManus, 22 * Wright (New Haven) 29 79 *Kinser (Kansas) 78 Abe Eskin is right at the heels of another 23 *Edgerton (Milwaukee) 36 80 he exceeded his quota. Carrow (Detroit) 79 Philf delphian, Bsn Tolmas, who is within less 24 Knapp (Detroit) 28 81 Needham (Cincinnati) 84 than a point of Davis and There were 19 adsales man- 25 Bergman (Cleveland) 21 82 *Ebersole (Charlotte) 81 Scheinberg. Eskin agers who turned in earnings in 2G Simon (Chicago) 25 83 *Loeb (Chicago) 86 is four points behind that trio. 27 Florin (New York) 23 81 Van Dyke (Chicago) 82 Abe Blumstein of New York was among those excess of what 28 ^Diamond (Washington) 30 85 Rennie (Denver) 80 who distinguished himself they were cred- 29 *Krupp (Winnipeg) 32 86 Dickman (Buffalo) 87 most advantageously ited with dur- 30 Feloney (Boston) 24 87 St. Clair (New York) 85 in the matter of widening News circulation. 31 Wyse (Memphis) 2G 88 ing the corre- Rowell (Buffalo) 94 The Gotham veteran rushed from 25th to 20th 32 *Alexander (Boston) 27 89 Schutzer (New York) 88 pi; ce, almost catching Sam Diamond of sponding week 33 *Blumstein (New York) 3 1 90 McClure (Atlanta) 89 Wash- of last year. 34 Cohan (Minneapolis) 31 91 Blasius (Salt Lake) 90 ington. 35 Ware (St. Louis) 33 92 *Kubitzki (Kansas) 92 Fred Dodson of Atlanta, who is going great However, the 36 Wall (Los Angeles) 38 93 *Reid (Toronto) 91 guns right first half of the 37 Hancock (Indianapolis) .... 35 94 SI iter (Albany) 93 now, stepped from 11th to 10th K-7 season can- 38 Ironfield (Omaha) 44 95 Gottlieb (Des Moines) 97 place and is about to conquer Feloney of Boston 39 Mock (Charlotte) not 37 96 Robison (Los Angeles) .... 101 on the News end of the sales job. Earl Wright be put down 40 Gribble (Dallas) 45 97 Levy (Omaha) 95 a 41 of New Haven hopped from 17 to 14. as glowing McCleaster (Indianapolis) . . . 40 98 Pearson (Montreal) 96 success on ad- 42 Feld (St. Louis) 41 99 O’Neil (Des Moines) 99 Morris Kurtz of New York and Pittsburgh’s Moore and Inter- 43 Williams (St. Louis) 39 100 Lyons (Minneapolis) 104 sales. Only rante moved in the right direction. Glenn Norris of Washington one, 44 Miller (Dallas) 42 101 Keilor (Detroit) 106 A1 Miller of 45 Ilallstrom (Salt Lake) 43 102 Woodward (Kansas) 98 and Kellenberg Ere tied for No. 25, each showing a gain. 46 Bernard (Frisco) 53 103 Laurice (Grisco) 100 Robison of Los Angeles marched from 38 to 31. Wash i n g t o n, 47 Sliallcross (New Orleans) ... 49 104 Grohe (Chicago) 102 finished the 26- Up, too, on News sales went Holston of Charlotte, Krupp of E . McManus 48 Dugan (Salt Lake) 46 105 Paulson (Denver) 103 week period 49 Kurtz (New York) 51 106 Lester (Toronto) 105 Winnipeg, Houston of Dallas, Connelly of Boston, Tidwell of Salt with an accumulated 50 *Gold (Boston) 47 107 Scott (Calgary) 108 Lake City, Robinette of Portland, Scott of Dallas, Edgerton of Mil- delivery in * 51 Goodamote (Chicago) 54 108 < excess of W’estcott (Detroit) 10 waukee, Hall of Minneapolis, Miller of Dallgs, Laseter of Atanta, quota. He is 10 points 52 Dodson (Atlanta) 50 109 Frederick (Seattle) 109 ahead of Morris Weinstein of 53 Houston (Dallas) 52 * Tied. fl00% sold. McCleaster of Indianapolis, Ware of St. Louis, New Haven. Spear of Seattle, Keilor of Detroit, Rowell of In neither divisional or dis- Buffalo, Paulson of Denver, McClure of Atlanta, trict standings were there any Osborne of Oklahoma City, Rennie of Denver, Scott ronto took 15th place from Pictures like “The Blue Bird,’’ changes. Sussman’s of Calgrry and Blasius of Salt Lake City. East Crawford of Kansas City. “The Grapes of Wrath,” “Little stretched its margin of divisional Milwaukee’s Edgerton gained the most places. Smith of Winnipeg is Old New York,” “I Was an Ad- leadership over Kupper’s West 22nd, a The Brewer went from 61st to 50th position. gain of one at the expense of venturess,” “Shooting H i g h,” to 1.1 and over Gehring’s Cen- Ed On K-7 feature sales the changes were not so Stamp of Buffalo. “Dance with the Devil” and oth- trals to just 4.5. Hislop of numerous, nor so drastic. Vancouver pushed Eddie Or- ers all make the job ahead the Moss’ Atlantic remained first, Edgerton gallope deffectively in this effort, too. senigo of Indianapolis out the easiest the adsales forces have thanks to A1 Miller. The Atlan- of Pie went from 36 to a hookup with Wright for 24th pocket, where he is now to tackled. Each and every one of tics went into the second half of possession of 22nd place. be found. Hislop is virtually these specials is entitled to the season 1.1 richer than Bal- Diamond and Krupp are tied for No. 28, while tied with Stamp. maximum advertising support. lance’s South, which topped Alexander of Boston and Blumstein are running Scott’s Midwest by one-half Clayson of Minneapolis, Gwin Today advertising pays big- neck End neck for No. 32. Gold of Boston and 10 point. of Denver, Ford of Portland and ger dividends than ever. It is Goodamote of Chicago are sharing the 50th berth. O’Loghlin’s Canada is fourth, Wahl of Memphis changed to significant that the branches Other hookups on K-7 feature sales status in- nine-tenths behind Midwest and much cozier locations. The that made the better showing on cluded the following: Hall and Spear for 57, 4.5 ahead of Bailey’s Northeast. Memphian quit the cellar, where film delivery in the first half of Holston and Pabst for 64, Halloran and James for A. Blumstein Levy’s Prairies, in sixth place, Seattle’s Thorpe is now staying, the season were outstanding, 72, Burkart rnd Kinser for 78, Ebersole and Loeb needed 1.4 to parallel Northeast, seven-tenths of a mark behind too, when it came to adsales. for 82, and Kubitzki and Reid for 92. and led Coast by 1.7. One-tenth the Tennesseean. Washington, quite definitely the of a point to the rear of the Gwin jumped at the expense East’s No. 1 office, ended the Coast stood the Great Lakes. of Pittsburgh’s Vander grift, first half of the season with an Roberts’ Mid-East was last, 1.6 while Ford took No. 23 from over-quota score on adsales. under the Lakes. Fred Miller of Omaha. Advance orders indicate the What the THE BRANCHES second half of the West is going to give the pace- season will bring in the way of setting East a stiff battle for New Haven’s Weinstein recov- adsales delivery time will have divisional honors on adsales in Jan. Jan. Jan. ered second place. That meant .Jan. to determine, but certainly the the next 12 weeks. However, it 31st Salesman (Branch) 24th 31st Salesman (Branch) 24th the dropping of Malcolm John- adsellers have a golden oppor- is to be noted that the two ad- 1 Scheinberg (Cleveland) 1 56 Wall (Los Angeles) 54 son to third position, only four- tunity in current and forthcom- sales managers who exceeded 2 Davis (Philadelphia) 2 57 Horwitz (Milwaukee) 55 3 Tolmas (Philadelphia) 3 58 Black (Indianapolis) 57 tenths of a point behind the ing attractions to set an all-time quota this week were Eastern- 4 Eskin (St. Louis) 6 59 Pearson (Montreal) 59 New Englander. high mark. ers. 5 Humphries (Philadelphia) . . 4 60 Gottlieb (Des Moines) 58 St. John’s Corbett stayed 6 Thorpe (Pittsburgh) 7 61 Miller (Dallas) 62 fourth, eight-tenths behind John- 7 Liehter (Cleveland) 5 62 Laseter (Atlanta) 63 8 Bugie (Cincinnati) 8 63 Woodward (Kansas) 60 son and the 9 Feloney (Boston) 9 64 Simon (Chicago) 66 same distance 10 Dodson (Atlanta) 11 65 James (Oklahoma) 65 ahead of Low- IL Mock (Charlotte) 10 66 Van Dyke (Chicago) 64 12 Bernard (Frisco) 15 67 Loeb (Chicago) 67 rey of C h a r- 13 Florin (New York) 12 68 Wyse (Memphis) 68 1 o 1 1 e, who is I I Wright (New Haven) 17 69 Fairchild (Atlanta) 69 now being 15 Naegel (Cincinnati) 13 70 Schutzer (New York) 70 16 Alexander (Boston) 11 71 BRANCHES St. Clair (New York) 7 1 pushed harder 17 Smith (Philadelphia) 16 72 Neger (Indianapolis) 72 by New York’s Jan. Jan. Jan. Jan. 18 Murphy (Washington) 18 73 McCleaster (Indianapolis) ... 75 Elliott Mc- 27th Branch (Ads. Manager) 20th 27th Branch (Ads. Manager) 20th 19 Diamond (Washington) 19 74 * Carrow (Detroit) 74 1 Washington (Miller) . 1 20 Blumstein (New York) .... 25 * 20 Atlanta (Hackney) . . . . . 20 75 Halloran (Omaha) 73 Manus. 2 New Haven (Weinstein) . . . . 21 Interrante (Pittsburgh) .... 2* 3 21 Cleveland (Scott) . 21 76 *Ironfield (Omaha) 78

3 . . New Orleans (Johnson) . 2 22 Winnipeg 22 Moore (Pittsburgh) 26 The New (Smith) . 23 77 Pabst (New Orleans) 76 4 St. John (Corbett) . 4 23 Buffalo (Stamp) 22 23 Kurtz (New York) 27 78 Gribble (Dallas) 77 Yorker ad- 5 Charlotte (Lowrey) 21 24 Simons (Boston) 20 Vancouver (Hislop) . . . . ! 25 79 Ware (St. Louis) 81 vanced into 6 New York (McManus) 7 25 *Norris (Washington) 28 25 Indianapolis (Orsenigo) . 24 80 Mitchell (Atlanta) 79 7 St. Louis (McManus) . 6 26 26 *Kellenberg (Pittsburgh) .... 29 sixth place at Minneapolis (Clayson) . 27 81 Spear (Seattle) 82 8 ‘27 Albany (Lester) . 8 Los 27 Needham (Cincinnati) 21 Angeles (Young) . . . . 26 82 Goodamote (Chicago) 80 the expense of 9 Salt Lake City (Clark) . . . . 11 28 28 Gold (Boston) 22 Milwaukee (Heim) .... . 28 83 Riegelman (Des Moines) .... 83 Dallas his brother, (Bandy) . 9 29 Holston (Charlotte) 30 Ar- 29 Boston . (Krivitzky) . . . . 29 84 Grohe (Chicago) 84 I I Des Moines (Gold) . 10 30 30 Krupp (Winnipeg) 33 thur, Denver (Gwin) . 31 85 Sliter (Albany) 85 who op- Philadelphia 12 (Mintz) . . . . . 13 31 Pittsburgh 31 Robison (Los Angeles) 38 (Vandergrift) . 30 86 Kinser (Kansas) 86 erates in St. 13 Calgary (Coggan) . 14 32 Cincinnati 32 Houston (Dallas) 34 (Kelly) . 32 87 O’Neil (Des Moines) 87 Scott Detroit Louis. 14 (Sturm) . 12 33 Portland 33 Cohan (Minneapolis) Just one (Ford) . 34 35 88 *Kiiickerbocker 88 15 (Kansas) .... Lester Toronto (Glasier) . 16 34 34 * Omaha (Miller) . 33 Hancock (Indianapolis) .... 36 89 * Frederick point parts the 16 (Seattle) 89 Kansas City (Crawford) . . . . 15 Chicago * Baskin 35 (Hackney) .... . 35 35 (Memphis) 31 90 * Keilor (Detroit) two. 17 92 Montreal (Brault) . 17 36 Memphis 36 Connelly (Boston) (Wohl) . 37 37 91 *Shallcross Orleans) ... 90 18 Francisco (New San (Lewis) . . . . . 18 37 Seattle Over-quota Lester held on to (Thorpe) . 36 37 Dare (Albany) 32 92 Williams 19 Oklahoma (St. Louis) 91 City (Whelihan) . 19 38 Tidwell (Salt Lake) 40 No. 8, but he will have to watch 93 Reid (Toronto) 93 39 * Burkart (Cincinnati) 23 94 Rowell (Buffalo) his step, for Clark of Salt Lake 97 DISTRICTS 40 *Robinette (Portland) 43 95 Levy (Omaha) 95 City, who hurdled Bandy of Dal- 41 Scott (Dallas) 44 96 Paulson (Denver) 98 Jan. Jan. las Jan. Jan. 42 Laurice (Frisco) 41 97 Hallstrom (Salt Lake) 96 and Gold of Des Moines, is 27th District (Manager) 20th 27th District (Manager) 20th 43 Cohen (Minneapolis) 42 98 Blasius (Salt Lake) 99 only 3.9 points behind him. 1 Atlantic (Moss) . . . 1 6 Prairie (Levy) . . . . A . 6 44 Lorentz (Minneapolis) 39 99 McClure (Atlanta) 100 2 South (Ballance) . . 7 Coast ( couple of quota weeks will en- ) . 8 45 Erickson (Frisco) 45 100 Osborne (Oklahoma) 101 3 . . . Midwest (Scott) 3 8 Great Lakes ( able the ) . 7 46 Bergman (Cleveland) 46 101 Rennie (Denver) 102 Utahan to overtake the 4 Canada (O’Loghlin) 4 9 Mideast (Roberts) . 9 47 Knapp (Detroit) 47 102 Scott (Calgary) 101 rallying Albanian. 5 Northeast (Bailey) . 5 18 Mussman (Minneapolis) .... 48 L03 Dickman (Buffalo) 91 A two-place drop by Jack 49 Dugan (Salt Lake) 49 104 Westeott (Detroit) 103 Sturm of Detroit was the reason DIVISIONS 50 Edgerton (Milwaukee) 61 105 Lester (Toronto) 105 51 Ebersole (Charlotte) 50 106 Kubitzki (Kansas) 106 why A1 Mintz of Philadelphia Jan. Jan. Jan. Jan. 52 Hendrix (Dallas) 52 107 Felt (St. Louis) 107 27th Division (Manager) 20th 27th Division and Coggan of Calgary each ad- (Manager) 20th 53 Michel (Milwaukee) 53 108 Kempner (Buffalo) 108 1 East . (Sussman) . . 1 3 Central (Gehring) . . . 54 vanced a peg. Glasier of 3 Klein (Washington) 51 109 Lyons (Minneapolis) 109 To- 2 West (Kupper) . . . . . 2 55 Hall (Minneapolis) 56 * Tied. , —— —

14 NEW DYNAMO

[“LITTLE i)LD bFew ycIRK” exploitation! CAMPAIG N ST RESSE!> BALLYHOO VALUE! !

iami beach, fla. — if M you don’t think that two- fisted ballyhoo is as important as ever to successfully heralding an attraction, you’re a "has- been.” That was conclusively proved this week by the Womet- co organization in its advance exploitation campaign on “Little Old New York.” At least 10 days before the scheduled world premiere this part of the coun- try was well aware that Zanuck was offering something unusual in the picture that Henry King directed so well. And this was due entirely to the characteris- tically superb showmanship and alertness of the Lincoln thea- tre’s manag e r Sonny Shepard. Sidney Meyer and Mitchell Wolfson, heads of ffometco, can be proud of the manner in which they have geared their or- g a n i z ation to put on world premieres that need not sur- render an inch to those New York and Hol-

1 y w o o d have put on. • OU can take Y it from such Jack Kuhne shrewd and sea- soned showmen as Nicholas Schenck, Louis B. Mayer, Maj. Albert Warner, Abe Blank, N.' L. Nathanson. Leo Spitz, Howard Strickland and many others that the ballyhoo heralding “Little Old New York” turned this town upside down—and that is no easy feat in a community housing thou- sands who come here not to spend their time indoors seeing- pictures they eventually can view back home, but invest their Richard Greene was a horse named Joe Schenck. money in the outdoors, the sun- the race in the same chap would push you He believes that the progress of This was interpreted as a hunch shine and the other attractions against a wall and shoot you and Alice Faye give their best Daily News. picks by the film folks. beautiful Florida has to offer. pronto if, back home, you asked performance to date. He But there wasn’t a man, woman him for four passes at one time- “Lillian Russell” to be the suc- HE ballyhoo didn’t stop with Ragtime or child in this region that was • cessor to “Alexander’s the election of Abe Lyman a ILLY GRAY, Don Lanning not eager to see this picture so T UNDREDS were disappoint- Band” and “Jesse James” as as “mayor” and Joan Abbott as B and Sammy Walsh alter- effectively was it sold. The H ed in not being able to buy record-setter. “mayoress.” In the papers an- nated at the “mike” as masters imagination of theatregoers was tickets for the premiere, priced • nouncement was made of a pre- of ceremony. They kept things taxed. at $2.20. At 2 o’clock Wednes- EAL box office test came miere with an “old-fashioned goin gat a merry pace for a full • day afternoon there wasn’t a R Thursday. And the crowds firework display,” a parade led hour and a half, for so many ticket to be had for love or were out bright and early, de- for this by two mayors and a fife and people assembled outside the XT has been a custom money. spite the fact that it was the drum corps. Airplanes flying- theatre, they had to be enter- industry this season to stage • warmest day Miami has en- over the cities of Miami and tained. The crowd refused to world premieres of major mo- ND this was a most unusual joyed this season. “Little Old Miami Beach flew pennants an- break up—until after the show tion pictures in the locale^where affair in more ways than New York” outdrew all other nouncing the premiere. The A was over. And then they fol- the stories are laid. But “Little one. A Cali- attractions showing on a grind here Goodyear Zep did likewise. lowed the notables to the night Old New York” opened f ornian, Abe by a ratio of at least 3 to 1, ac- Stunts galore were pulled, with clubs, which reported the big- and that was as smart a move Lyman, won the cording to a checkup made by “names” featured — stunts like gest night so far this season. as any distributor has made this “mayor” con- a corps of checkers Meyers sent stuffing of ballot-boxes, old- season. New York was stripped test. He and out Thursday afternoon and time political ballyhoo speeches of its notables. They all came Miss Abbott night. at the night clubs and from the incoln road, Miami’s down here. You meet them at were inducted • on stages of local theatres, an hon- L Fifth Avenue, lined with the beaches, night clubs and into office b y ;st-to-goodness “Little Old New T was 20th Century-Fox Week stores owned by New Yorkers, every corner. New York moved the honest-to- York” race at Hialeah that I in Miami and Miami Beach. and including such famous to Miami. And with it moved goodness may- brought the attention of the pic- Downtown “Drums Along the shoppes as Saks-Fifth Avenue, the world premiere of “Little ors of two cities ture to millions of readers of Mohawk” did an outstanding Hattie Carnegie, etc., presented Old New York.” as tho u s a n d s newspaper sporting sections all business. Here at the Beach after window carrying But, smart Son- every window the nation, a sectional from “Hollywood Cavalcade” was giv- picture. Hattie n Shepard, over “stills” from the y State in the Un- account of itself at the broadcast, etc., etc. For two Tony Martin ing a fine Carnegie and several other fash- k n o w i n g ion. Canada, weeks before the opening a visi- the Cameo. Scanning the local ion shoppes put on displays of old - timers Cuba and Mex- tor could not go anywhere with- ads of subsequent run houses gowns worn by the belles of old would turn out ico looked on. bumping into some effective we observed nine houses featur- en masse, con- out • New York. reminder of the coming of “Lit- ing this company’s wares. • cent r a ted his Movietone tle Old New York.” If you ACK KUHNE of guns on the • times during the if you on a grand show EVERAL thea- picked up a newspaper, J News put Dixie j nun ger RLINE JUDGE, and of the picture at listened to the radio, if you went himself. He and his assistant S running tregoers, and he A Dunbar were flashlighted so broke if you dared operated from a platform to the the premiere the audience inly won night clubbing, certa often their eyes teared . . . But, applause. Lobby comment (b-r-r-r-r!) go to the beaches left of the lobby. He ground into them over when Tony Martin was the “hero” of would certainly have gladdened he put on, yes, regardless of what you did away incessantly, handsomely that made the night among the autograph- the hearts of those who worked other or where you went, there it was: attired in a get-up among seekers . . . One of the airplane York.” him the “beau brummel” of the so hard to turn out this enter- stunts, the vot- “Little Old New the picture • evening. trailers advertising tainment gem. ing contest to broke loose and fell into the from the request • select the “may- UDGING ocean near the Roney Plaza Ho- J for “comps,” one was in- “OEEMS like the good old or” and “mayoress” of “Little tel. You can’t convince the went around town exhibitors, in- O days of real showmanship” RUMOR New York.” To make it ef- clined to believe who crowded the Old by thousands A Wednesday that Tyrone candidates ev- stead of the AFL., were holding was the comment made Sam fective he had as beaches Wednesday afternoon Power and Annabella were in screen a convention in town. One chap Pinanski of New England’s ery topnotch stage, radio, that it was not a stunt. town. When the newspapers yes, he’s in the business M.&P. circuit. He congratu- and night club star in town — • further information, why, at 4 lated Sidney Meyer on the phoned for and they’re here by the dozens. couldn’t understand for the pic- ERE’S one for the books. they did not believe the couple “grabbed” the o’clock, Wednesday afternoon, presentation. As The Daily News the “Little Old was in Washington attending he could not get a batch of eight ture, he believes it will be one H Entered in contest — and daily thousands ball. friends. This of the season’s leading grossers. I New York” handicap at Hialeah the President’s cast their votes and followed passes for as many A

NEW DYNAMO 15

UP-TO-DATE ANALYSIS OF K-7 FEATURE PRODUCT As of Feb. 2

MARYLAND—A Technicolor super Hull, Henry Travers and others. special. The "Kentucky" of this Jungle sequences directed by Otto year. A romantic drama of today. Brower. Henry King, director. A Exteriors have already been taken Zanuck super special. Released, in Maryland. Action and romance last week announced as one of abound in this beautiful story. An- the "10 best box office hits of drea Leeds, the "Kentucky" prize- 1939" in the Film Daily poll. winning co-star, Walter Brennan, HOTEL FOR WOMEN—Elsa Max- and Fay Bainter are among those well's expose of youth struggle for so far selected for the leading fame, fortune and thrills in New roles. Brenda Joyce will have York. The making of today's glam- feminine lead. Further details our girls. With and introducing later. A Zanuck super special. Linda Darnell on the screen. Production starts Feb. 12. Henry Others in the cast included Ann King, director. Scheduled for re- Sothern, James Ellison, Lynn Bari, lease July 19. Joyce Compton, Jean Rogers and LILLIAN RUSSELL — The "Alexan- others. A Cosmopolitan produc- der's Ragtime Band" of this year, tion. Gregory Ratoff, director. A but more glamorous and dramatiz- Zanuck special. Released. ing the rise and loves of one of MAN WHO WOULDN'T TALK— the century's most glamorous crea- Story of a man who preferred tures, egually at home on two con- death to saying anything that tinents, the toast of Broadway and would have his life, but jeopard- the world of diplomacy. Written ize the happiness of his daughter. by William Anthonv Maguire from With Lloyd Nolan, Jean Rogers story by Dorothy Russell, with and others. Director, David Bar- Alice Faye playing title role. ton. A Wurtzel production. Highly Others in the all-star cast will in- praised by critics as one of the clude Henry Fonda, Don Ameche, season's better melodramas. Edward Arnold (who will play the MARRIAGE IN TRANSIT—A dra- role he created on the screen, the matic story of youth's struggle for fabulous "Diamond Jim" Brady), domestic equilibrium. With Jean WarrenWilliam, Leo Carrillo, Helen Rogers, Joan Davis and others to Westley, Ernest Truex, Weber and be named later. David Burton, di- Fields, Dorothy Peterson, Joan rector. A Wurtzel production. Valerie, Elise Knox, Alice Armand HONEYMOON'S OVER — Formerly The drama of a man who is forced SWANEE RIVER—A Technicolor su- DRUMS ALONG THE MOHAWK— and many others. Irving Cum- titled "Simple Life." With Marjorie to remain on earth following his per special, dramatizing the life Technicolor super special, based mings, director. Dance numbers Weaver, Stuart Erwin, Chick Chan- death, until he can atone for of the writer of America's never-to- on the adventures of two young directed by Seymour Felix. A dler and others. William Beau- wrongs he committed during his be-forgotten songs, Stephen Foster. newlywed Colonials. Based on Zanuck super special. Now in dine, director. A Wurtzel produc- life. Co-starring Warner Baxter With Don Ameche, Andrea Leeds, the best-seller by Walter D. Ed- production. Scheduled to be re- tion. and Andrea Leeds. Lynn Bari, A1 Jolson, Hall Johnson Choir, monds. One of the outstanding leased June 14. FOR WOMEN ONLY—First story in Henry Wilcoxon, Elizabeth Patter- Chick Chandler, George Reed, Le- accomplishments of 1939-40. With new series STARDUST—Formerly titled "Twinkle, of the "Hotel for son, Russell Hicks and Charles ona Roberts, Charles Trowbridge, Henry Fonda, Claudette Colbert, type. Twinkle Little Star". The dra- Women" With Lynn Bari, Grapewin also are in the cast. Milburn Stone and others. Sidney Edna May Oliver, John Carradine, Robert matic story of the rise of a "no- Lowrey, Joan Davis, Helen Lanfield, director. Zanuck spe- Irving Pichel, director. Now in A Dorris Bowden, Jessie Ralph, Rob- Ericson, Elise Knox, body" to screen stardom. Down to Joan Valerie, production. Scheduled for re- cial. Released. ert Lowrey, Roger Imhof and hun- Brewster Twins, earth, full of action, intrigue, ro- Mary Beth lease in March. EVERYTHING HAPPENS AT NIGHT dreds of others. John Ford, direc- mance and suspense. With Linda Hughes, Dorothy Dearing and Two newspapermen in search of tor. A Zanuck super special. Re- Darnell, John Payne, Roland SAILOR'S LADY — Formerly titled — others. Ricardo Cortez, director. A 1." "lost" world figure whose paths leased. Young, Charlotte Greenwood, Mary "Sweetheart of Turret A a Wurtzel production. Sonja Healy, William Gargan, Donald comedy action romance laid at the also cross in love. Starring 20,000 MEN A YEAR—An adventur- THE ESCAPE—A melodrama of the Henie, with Ray Milland and Rob- ous thrilling Meek, Harry Green, Elise Knox, Naval base at San Pedro, Cal. and drama of Ameri- slums. With Kane Richmond, ert Cummings featured. Others in can preparedness Mary Beth Hughes, and others. Original story by Commander and youth's Amanada Duff, June Gale, Edward the cast include Maurice Mosko- clamor to serve, and love. Norris, Armetta, Walter Lang, director. A Zanuck Frank Wead, author of "Test Pi- With Henry Frank witz, Fritz Feld, Leonid Kinskey, Randolph Scott, Lindsay, Reicher others. special. Now in production. lot." Screenplay by Frederick Margaret and Ricardo Cor- Alan Dinehart and others. Irving Preston Foster, Kane Richmond, tez, director. Wurtzel Scheduled for release May 24. Hazlitt Brennan and Niven Bush. A produc- Cummings, director. A Zanuck Mary Healy, Maxie Rosenbloom, tion. LITTLE OLD NEW YORK—One of With Jon Hall, Nancy Kelly, Dana special. Released. Robert Shaw, Eric Blore, HEAVEN WITH the most important productions of Andrews, Joan Davis, Katherine George A BARBED WIRE Ernest the season. Based on the turbu- Aldridge, Kane Richmond, Robert DAY-TIME WIFE — Formerly titled and others. Alfred E. Green, FENCE—Melodrama of boys and director. girls on the lent, heart-tearing and romantic Shaw, Mary Nash and Gladys "First Kiss." A sophisticated A Cosmopolitan produc- road. With Jean tion. Released. Rogers, days of the young inventor of the Blake. Allan Dwan, director. Now comedy of domestic misunder- Raymond Walbum, Mar- Power, jorie Rambeau, Ford, Nich- steamboat, Robert Fulton. One of in production. Scheduled for re- standing, with Tyrone HOLLYWOOD CAVALCADE — A Glenn olas Conti, Eddie Collins the costliest productions of the sea- lease June 28. Linda Darnell, Binnie Barnes, Technicolor production. The ro- and Barrie, Warren William, others. Ricardo Cortez, director. son. With Richard Greene, Alice I WAS AN ADVENTURESS—A ro- Wendy mance of two pioneers of the mo- Valerie and Wurtzel production. Faye, Fred MacMurray, Brenda mantic comedy of a dancer who Joan Davis, Joan tion picture industry. The evolu- A Ratoff, director. CITY OF CHANCE—Formerly titled Joyce, Andy Devine, Harry Steph- cashes in on her past, but what a others. Gregory tion of the screen from its early "The City." With Donald Wood, enson and many others. Directed past! Based on story, "European A Zanuck special. Released. "pie-throwing" days to date. With Amanda Duff, Lynn Bari, Robert by Henry King, director of "Jesse Plan." With Vera Zorina, Richard BARRICADE — A melodramatic ad- Alice Faye, Don Ameche, J. Ed- Lowrey, C. Aubrey Smith James," "Alexander's Ragtime Greene, Erich Von Stroheim, Peter venture of Americans caught in ward Bromberg, Alan Curtis, Stu- and others. Ricardo Cortez, Band," "In Old Chicago," "Stan- Lorre, Sig Rumann, Charles Lasky, the midst of an internal upheaval art Erwin, Eddie Collins, Buster director. Wurtzel production. ley and Livingstone" and other Cora Witherspoon and others. Bal- in the Orient. With Alice Faye, Keaton, Donald Meek, George A JANE WITHERS SERIES—(1) "Chick- smash-hits. A Zanuck super spe- let and dances by George Balan- Warner Baxter, Charles Winninger, Givot, the Keystone Kops and en Wagon Family" with Leo Car- cial. Completed. Scheduled to chine. Gregory Ratoff, director. A Arthur Treacher, and many others. many others. Irving Cummings, rillo, Marjorie Weaver and Spring be released Feb. 9. Zanuck special. Now in produc- Gregory Ratoff, director. A Zan- director. A Zanuck special. Re- Byington. (2) "Pack Up Your THE BLUE BIRD—A Technicolor pic- tion. Scheduled for release April 5. uck special. Released. leased. Troubles" with the Ritz Brothers. turization of Maurice Maeterlinck's DANCE WITH THE DEVIL—Formerly HERE I AM A STRANGER—A pow- (3) "High School" with Brown, classic and one of Zanuck' great- Joe s titled "Johnnie Apollo." A power- erful story of a son's love for his Jr., George Ernest, Cliff Edwards, est entertainment accomplishments. ful story of the underwold of a father and a most unusual twist — Lynn Bari Lynn Roberts and others. (4) Particularly timely in view of the rich father at the head of a vast on domestic complications. With turbulent world "Shooting High," with Gene Autry of today. With financial enterprise that survives Richard Greene, Brenda Joyce, Shirley Temple, Gale Sondergaard, and Marjorie Weaver. the panic of 1929, but becomes Richard Dix, Gladys George, Ro- CISCO KID SERIES—(1) "The Cisco Johnny Russell, Helen Ericson, land Young, John Arledge, Kay weakened due to strain of crisis. Kid and the Lady" with Cesar Eddie Collins, Nigel Bruce, Spring Aldridge and others. Roy Del Strong romantic drama involving Romero, Marjorie Weaver, Chris- Byington, Cecilia Loftus, A1 Shean, Ruth, director. A Zanuck special. Tyrone Power and Dorothy Lam- Pin Martin, Field Sybil Jason, Laura Crews, Virginia and Hope will sing three Released. our, who songs. others. "Viva Cisco Kid," for- Jessie Ralph and others. Walter (2) in include Others cast Edward ADVENTURES OF SHERLOCK merly titled "Cisco Kid in Chi- Lang, director. Now showing at Arnold, Lionel Atwill, Lloyd Nolan, HOLMES—A mystery drama based cago" With Romero, Jean Rogers, the Hollywood theatre in New Charles Grapewin, Raymond Wal- on the world famous character of Chris-Pin Martin, Stanley Field and York at a $1.65 scale. Following burn, Moroni Olsen. Henry Hatha- Sir Arthur Conan Doyle, with others. Untitled, with Romero. road-show engagements in New (3) way, director. A Zanuck super screenplay by Edwin Blum and York, Detroit and San Francisco, JONES FAMILY SERIES—(1) "Quick special. Now in production. Gene Markey. With Basil Rath- "The Blue Bird" will be released Millions" with Eddie Collins, Rob- Scheduled for release May 10. bone, Nigel Bruce, Ida Lupino, in March to K-7 accounts. ert Shaw. (2) "Too Busy to Work," Tailor-made story, Alan Marshall and others. Alfred THE GRAPES OF WRATH—The most YOUNG PEOPLE— with Joan Davis. (3) "Young As Werker, director. A Zanuck spe- important talking picture ever pro- with Shirley Temple in a new type You Feel" with George Givot, cial. Released. duced. Based on the best-seller by of role and to cash in on the per- Helen Ericson, Joan Valerie. (4) John Steinbeck and the most con- sonal triumph she scores in "The THE RAINS CAME—A stirring pic- "Modern '39ers". turization Louis troversial story of the century, Blue Bird." Will appear in a cast of Bromfield's best- CHAN SERIES — (Starring Sidney seller of the title. faithfully transferred to the screen, made of outstanding adult screen same With an Toler). (1) "Charlie Chan At with the picturization already en- stars. Players and directors to be all-star cast including Tyrone Treasure Island" with Cesar Ro- dorsed and enthusiastically praised announced later. A Zanuck spe- Power, Myrna Loy, George Brent, mero, Pauline Moore and Sally cial. Starts production 5. Brenda Joyce, Nigel Bruce. Maria by the author. With Henry Fonda, Feb. Blane. (2) "Charlie Chan in City Russell Simpson, Dorris Bowden, Scheduled for release July 5. Ouspenskaya, H. B. Warner, Mary in Darkness" with Lynn Bari, Ped- Nash, Marjorie Rambeau, Jane Darwell, Frank Darrien, John HE MARRIED HIS WIFE—One of the Joseph ro de Cordoba and others. (3) Carradine, Charles Grapewin, John most hilarious sophisticated stories Schildkraut and many others. "Charlie Chan in Panama" with Clarence Brown, director. Zan- Qualen, O. Z. Whitehead, Zeffie brought to the screen. A story of A Jean Rogers and Kane Richmond. uck super special. Released. Tillbury, Frank Sully and many a masculine psychology that back- (4) "Charlie Chan's Oriental others. Prize-winning John Ford, fires. One of the most delightful STANLEY AND LIVINGSTONE—One Cruise." director. Now being pre-released entertainments of the season. With of the most thrilling real-life ad- BRITISH PICTURES—(1) "Shipyard at the Rivoli theatre in New York. Nancy Kelly, Joel McCrea, Mary ventures brought to the screen. Sally" with Grade Fields and Sid- A Zanuck super special. Sched- Boland, Roland Young, Cesar Ro- Selected as one of the "10 best ney Howard. (2) "Inspector Horn- uled for release April 19. mero, Lyle Talbot, Mary Healy, box office hits of 1939." With leigh's Holiday" with Gordon EARTHBOUND—An original story by Elisha Cook, Jr., and others. Roy Spencer Tracy, Richard Greene, Harker and Alastair Sim. (3) Basil King with screenplay by Del Ruth, director. A Zanuck spe- Nancy Kelly, Sir Cedric Hard- "They Came by Night" with Will Howard Lawson and S. G. Engel. cial. Released this month. wicke, Charles Coburn, Henry Fyffe. (4) Not yet selected. 16 NEW DYNAMO r. NEW DYNAMO PREVIEWS OF FUTURE RELEASES LI

“Smoke Gets in Your Eyes” Tyrone Power guardedly lights Dorothy Lamour’s cigarette in this late scene in “Dance With the Devil” in which they are co-starred. Edward Arnold, Lloyd Nolan, Donald Meek and others appear in this drama that covers a 10-year period. Henry Hatha- way, borrowed from Paramount, directed “Dance with the Devil.” Hathaway has been signed to direct “Brigham Young,” slated to be one of next season’s major undertakings.

Re-united in “Lillian Russell” Alice Faye plays the title role in this drama of one of the world’s most glamorous stage stars, Lillian Russell. Here she is seen with Don Ameche who plays her first husband. Their romantic scenes are among the most beautiful written for a screenplay.

Henry Fonda The male star who has given the screen’s three most amazing characterizations in less than nine months — in “Young Mr. Lincoln,” “Drums Along the Mo- hawk” and currently in “The Grapes of Wrath”—is here seen as Alexander Moore, the fourth and most famous of Lillian Rus- sell’s husbands in the Zanuck super special titled after that beautiful international stage idol.

\ Rebellion?

Vera Zorina is anything but content with herself in this scene from one of Zanuck’s They’re Co-starred in Spring releases, “I Was An Ad- ‘Earthbound’ venturess.” But the pensive Warner Baxter and Andrea Leeds, who play the leads in this Erich Von Stroheim (right) and important drama that Irving Pichel is directing. It is Sol Wurtzel’s Peter Lorre are not perturbed. costliest and most important production for K-7 release. Others in Richard Greene co-stars with Zo- the cast include Henry Wilcoxon, Lynn Bari, Elizabeth Patterson, rina in this romantic, comedy Russell Hicks, Charles Grapewin, and others. At present the studio drama of intrigue. Gregory Rat- hums with “shooting” activity for not only “Earthbound,” but also off has been directing. This pro- in production are “Stardust” (formerly titled “Twinkle, Twinkle duction was completed this week Little Star”) with Linda Darnell, John Payne, Roland Young and and is now in the hands of the Charlotte Greenwood; (2) “Lillian Russell” and “Sailor’s Lady” cutters. A “new” Zorina is in- Principals in “Viva Cisco Kid” with Nancy Kelly, Jon Hall, Dana Andrews, Joan Davis, Wally troduced in this unusual story. Vernon and others. Next week the final “Chan” will be started. It is Von Stroheim has the best role Cesar Romero, Jean Rogers and Chris-Pin Martin in a closeup “Charlie Chan’s Oriental Cruise,” with Sidney Toler and Marjorie of his colorful career in “I Was from a jovial scene in the second release of the new “Cisco Kid” Weaver. Later this month Henry King will start directing “Mary- An Adventuress,” which is based series. “Viva Cisco Kid” is now in the cutting room, but Executive land” for which Brenda Joyce and Walter Brennan already have on a play that enjoyed fine suc- Producer Sol M. Wurtzel expects to preview it within the next been selected for major roles. “Maryland” will be in Technicolor. cess on the European continent fortnight. First of the series, “The Cisco Kid and the Lady,” has It will officially mark the attainment of stardom by Brenda Joyce before the war broke out. Timely been popularly received and constitutes a personal triumph for who is currently appearing in “Little Old New York” with Alice and packed with intrigue and Romero. The third and final release in this K-7 series will go into Faye, Richard Greene, and Fred MacMurray. King also directed smart dialogue. production late this month. “Little Old New York.” Printed in U.S.A. Scanned from the collection of Karl Thiede

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