Introduction of the location of Murakami Beef production Mountain, Water , Wind, and Warm hearts Exceptional Japanese Black Wagyu Beef Carefully selected high quality breeding cattle are Murakami City: raised from a plenty of Koshihikari rice straw and The city is located in hay for additional two years and brought up to the north of Prefecture, , maturity as Wagyu, with the farmer's generous love, which is a castle unstinting labor and time in the majestic nature in town still having the north of , Japan, where the signs of its former days. In the center of traditional culture is still alive. Such beef is praised Murakami the city, there are for its vivid color and rich flavor, as "Exceptional City spots you can feel Japanese Black Wagyu Beef". Miomote city’s the history such River Arakawa as rows of "merchant This is the "Murakami Beef". River houses" of those days We have 1,000 breeding cattle continuously. The Village City and "Maizuru Castle Ruins" famous for annual shipment has achieved about 500 cattle to cherry blossoms Shokuniku（Meat） Market in the Tokyo Metropolitan blooming there. Central Wholesale Market and about 100 cattle to a ・Miomotegawa River specific market within the prefecture. Miomotegawa River flows through the north of Murakami City, which has been familiar to people since long ago for its vibrant and traditional salmon fishery, called "Iguriami net fishery" （directing salmon to a net）. In its upstream, there are Suzugataki Falls and virgin beech forests producing high quality water.

・ Arakawa River, which has been selected as one of the 100 Niigata Wagyu Beef Greatest Springs by the Ministry of the Environment of Japan, flows through the south of Murakami City. It also nurtures rich environment of nature as a mother river and supports lives in Murakami Beef local community.

・Sasagawanagare Beach Trademark Registration Number 4804405 Sasagawanagare Beach has been designated as a Place of Natural Scenery and Natural Monuments of Japan. The beautiful long 11km white sandy beach and unique rocks, represented by Meganeiwa in a form of glasses, are worth while to see. You can see a lot of tourists and sea bathers there in summers.

Sekikawamura Village: A village locating on a hillside of Iide Mountain Range. You can enjoy camping, fishing, and hiking, in the wonderful and rich nature. You can also enjoy beautiful autumnal leaves on the National Route 113 along with a clear stream of Arakawa River, named as“Arakawa River Gorge Maple Line”. Trademark of Murakami Beef Trademark Registration Number 4804405 Tainai City: A city blessed with the rich history and nature. You can enjoy vivid flowers, fresh verdure, autumnal leaves, the glittering sea, and white snow, as well as delicious food and Contact: onsen (hot spas) which allow you to relax your body and soul; a Murakami Beef Production Council fresh resort to invigorate yourself through four seasons. Bureau: Farming Planning Section at JA Niigata Iwafune Agriculture and Forestry Promotion Departmemt, 8-5, Tabata-machi, Murakami City, Niigata Prefecture, 958-0854, Japan Murakami Regional Promotion Bureau, Niigata Prefecture Phone: 0254-52-0510 FAX: 0254-52-4100 2015.3 Murakami Beef Production Council What is "Niigata Wagyu Beef"? Safety and security of Please enjoy the exceptional The "Niigata Wagyu Beef" refers to the beef, having a the "Niigata Wagyu Beef / Murakami Beef" Murakami Beef. grade A-3 or B-3 or higher, prepared from Japanese are visible. Black Wagyu Cattle raised in Niigata Prefecture. All of us : What is "Murakami Beef"? ◎ Promote to qualify reliable livestock producing farms branded as the "Clean beef production farm" autho- The "Murakami Beef" rized by the Niigata Prefecture Livestock Industry Yakiniku（BBQ）

refers to the beef, ■Standard grades and how they are displayed Association（Public Interest Incorporated Foundation）. You can feel attractive having a grade A-4 ◎ Produce high quality beef containing ample flavor Yield Meat Quality Grade grilled flavor and or B-4 or higher, Grade ingredients. ５ ４ ３ ２ １ 発行No. appetizing juiciness as prepared from the ◎ Issue a certificate of the にいがた和牛（村上牛）産地証明書 A A A A A 生 産 地：新潟県 "Niigata Wagyu Beef" A 生 産 者： well as the melt-in-the- ５ ４ ３ ２ １ "Niigata Wagyu Beef / Mu- 取 引 場 所： raised in Murakami と畜年月日： B B B B B rakami Beef" to facilitate 個体識別番号： mouth-tenderly texture. City, Sekikawamura B 性 別・生 年 月 日： ５ ４ ３ ２ １ consumers to confirm the 格 付 等 級： Village or Tainai 平成 年 月 日 C C C C C safety and security. にいがた和牛推進協議会 City in Niigata C 村上牛生産協議会 ５ ４ ３ ２ １ Prefecture. ◎ Issue a certificate, which specifies the producer, the What is "Exceptional Murakami Beef"? handling market, the identi- Sukiyaki fication No. and the grade at The "Exceptional Murakami Beef" refers to the beef the time of sale. Please enjoy sukiyaki, a prepared from high quality and healthy calves carefully ◎ Mark with a sticker indicat- typical food served from a selected in the magnificent nature full of green. ing the "Niigata Wagyu / boiling pot, using the Those calves are from local Niigata Prefecture and Murakami Beef " for identi- "Niigata Wagyu Beef / Tohoku region of Japan and raised with high quality fication at stores. roughage （rice straw and hay） and a mixture of That’s why it is safe, secure, and reliable brand beef. Murakami Beef ". You will be carefully selected compound feed. This gives the beef satisfied with its rich its vivid appearance, silky texture, rich flavor, and a taste warming your body special taste what we Murakami Beef and soul. call“melt-in-the-mouth- tenderly taste”. Trademark Registration Number 4804405 These farmer's consistent efforts with love and Shabushabu time make it possible to "Niigata Wagyu Beef / Murakami Beef" You can directly enjoy give the "Exceptional Murakami Beef" its the flavor and tender- special characters. won awards in national-wide beef competitions. ness of the beef itself. Please feel how well bred About Japanese Black Wagyu Beef Won a honorary award in the 1996 National Beef Carcass Competition（the best in Japan） "Niigata Wagyu Beef / Japanese Black Wagyu are most common beef cattle Won a honorary award in the 2003 National Beef Murakami Beef" is. raised in Japan. The produced beef is popular among Carcass Competition（the best in Japan） lots of consumers, characterized with its premium level of the "marbling" which influences the taste of beef. Won the top award in the 2nd（2000） Beef Carcass "Marbling" means Competition held by the National Federation of There is an organization composed of a state of fine Agricultural Cooperative Associations（ZEN-NOH） intra-muscular fat Won the top award in the 4th（2002） Beef Carcass designated stores which serve the Niigata forming a marble- Competition held by the National Federation of Wagyu Beef / Murakami Beef called "Murakami like pattern; the Agricultural melt-in-the-mouth- Cooperative Beef Tomo-no-kai"（Friends of Murakami Beef）. tenderly texture and Associations Nearly thirty stores in Murakami City are a a sweet and rich （ZEN-NOH）, and flavor, called "Wagyu member of it, including onsen（hot spas）, inns, flavor", are derived other various from fine marbled awards hotels, butcher shops, and Japanese-style fat. cooking restaurants.