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Media Release MEDIA RELEASE Communications Coordinator Ilia Shikhov Cell phone 289-241-5327 Office phone 1-888-495-5111, ext. 1337 (Toll Free) Organization’s website: presidentschoice.ca Twitter: @PresChoice Nov. 22, 2016 New product could divert millions of used detergent bottles from landfill annually President's Choice® introduces bio-based detergent line in biodegradable packaging BRAMPTON, Ont. – Loblaw Companies Limited today announced the launch of bio-certified 100 per cent compostable PC G.R.E.E.N® Bio Detergent. PC G.R.E.E.N® Bio Detergent is the first bio-based detergent in biodegradable packaging with the cleaning power of modern laundry products. New eco-friendly product is produced entirely from plants and other renewable materials. Innovative packaging can be processed with compostable waste. "Our company and customers challenge the notion that household packaging is a justification for waste," said Galen Weston, Executive Chairman and President, Loblaw Companies Limited. "We expect this product launch will re-invent the category, helping Canadian households to maintain their quality of living without sacrificing their commitment to the environment." This is just one of the many initiatives Loblaw is undertaking as part of its corporate social responsibility activities. With the launch of this innovative product, President's Choice® detergent bottles can be compostable in the kinds of large scale composting systems that serve millions of households. The President's Choice® brand has made environmental consciousness a brand hallmark for more than 25 years, since the launch of PC G.R.E.E.N® product line in 1989. The President's Choice® new product to be certified by the Biodegradable Products Institute to ensure that product meets international standards for compostability. New compostable packaging is easily identified by the brown ring logo. For more information, please visit presidentschoice.ca/bio or call 1-888-495-5111. – 30 – About Loblaw Companies Limited Loblaw Companies Limited is Canada's largest retailer and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus® and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies. BACKGROUNDER Communications Coordinator Ilia Shikhov Cell phone 289-241-5327 Office phone 1-888-495-5111, ext. 1337 (Toll Free) Organization’s website: presidentschoice.ca Twitter: @PresChoice Nov. 22, 2016 Loblaw Companies Limited and President's Choice® Loblaw Companies Limited is Canada's food and pharmacy leader, with a network of corporate and independently- operated stores in communities across the country, and employing close to 200,000 Canadians. Loblaw is positioned to meet and exceed those needs in many ways three of Canada's top consumer brands in President's Choice®, Life Brand®, and no name®. In 1919, Toronto grocers Theodore Pringle Loblaw and J. Milton Cork opened the first Loblaw Groceterias store modelled on a new and radically different retail concept, namely "self serve.' The traditional grocery store provided a high level of personal service but was a labour intensive operation. In 1953, Loblaw Groceterias acquired majority control of Loblaw Inc., the former American branch of the company with stores in New York State, Pennsylvania, and Ohio, through a purchase of stock from George Weston Limited. By the mid-1980s, Loblaw Companies Limited had become Canada’s largest supermarket retailer. Much of that success could be attributed to the effectiveness of the company's "control label" or private label program. In the case of President's Choice, a key management strategy had been to create a line of unique products at competitive prices. At present, Loblaw Companies Limited encompasses 1,000 corporate and franchise supermarkets in Canada that operates under 22 regional and market segment banners. Loblaw's operates a private label program that includes grocery and household items, clothing, baby products, pharmaceuticals, cellular phones, general merchandise, and financial services. Loblaw brands include President's Choice, No Name, Joe Fresh, No Frills, T&T, Everyday Living, Exact, Seaquest, Azami, and Teddy's Choice. – 30 – FACT SHEET Communications Coordinator Ilia Shikhov Cell phone 289-241-5327 Office phone 1-888-495-5111, ext. 1337 (Toll Free) Organization’s website: presidentschoice.ca Twitter: @PresChoice Nov. 22, 2016 Loblaw Companies Limited and President's Choice® Date founded Founded in 1919 in Toronto. Incorporated in 1985. Corporate performance Number of employees – 196,000 Stock price - $69.37 (TSX:L). Stock volume - 153,697. Revenue in 2015 - $242 million. Number of stores - 1,000+. Corporate social responsibility We support and sponsor Breakfast for Learning in Canada. We support and help Boys & Girls Clubs of Canada. PC® product family There are 3,500 PC products, including household, lawn and garden, beauty and general merchandise products. The most famous President's Choice® product - Decadent Chocolate Chip Cookie. – 30 – BIOGRAPHY Communications Coordinator Ilia Shikhov Cell phone 289-241-5327 Office phone 1-888-495-5111, ext. 1337 (Toll Free) Organization’s website: presidentschoice.ca Twitter: @PresChoice Nov. 22, 2016 Galen Weston Galen Weston, B.A., M.B.A. is Executive Chairman and President, Loblaw Companies Limited which operates President's Choice® private label. He joined Loblaw Companies Limited in 2010, bringing more than 30 years of retail industry leadership, financial expertise, and executive management experience to his role with the company. Weston is also a member of the Ryerson University Board. Weston oversees the corporate direction and strategy, focusing on leadership and customers. He says, "It's our job as a company to help our customers save money and improve their quality of living." Before joining Loblaw, Weston served as chairman of the board, chief executive officer, and president of George Weston Limited, where his focus on customers and execution improved operational efficiency. Prior to that, he spent 25 years at FTR Corporation, where he held a variety of management roles, serving as the company's chief executive officer leading a successful effort to improve operational efficiency. Since joining Loblaw, Weston has worked to share company's strategy and vision with customers, shareholders, and partners. "We want to give customers choices for how they see their daily life — affordable, premium, or a combination. Our effort is to provide comfortable shopping experience and zero-complaint service." he says. – 30 – MEDIA ADVISORY Communications Coordinator Ilia Shikhov Cell phone 289-241-5327 Office phone 1-888-495-5111, ext. 1337 (Toll Free) Organization’s website: presidentschoice.ca Twitter: @PresChoice Nov. 22, 2016 Back to basics! New bio-based detergent hits the market and saves landfill space WHAT: President's Choice®, a Loblaw Companies Limited private label, invites media to visit product launch session. New product in PC G.R.E.E.N® family features 100 per cent eco-friendly detergent and packaging. Members of media will be presented with white t-shirts before the one hour banquet to make them advertisement-friendly. T-shirts will be washed in two huge laundry machines to compete versus cutting-edge chemical-based detergents WHO: Executive Chairman and President - Galen Weston, B.A., M.B.A. Ryan Donik - Director of Marketing WHEN: Saturday, Nov. 26, 2016 2 p.m. – 2:30 p.m. - Briefing 2:30 p.m. – 4:30 p.m. – Banquet and laundry competition 5 p.m. – 6 p.m. – Five to ten minute Interview sessions WHERE: 1 President’s Choice Circle, Brampton, Ont., L6Y 5S5 Corporate Office Hall WHY: Loblaw Companies Limited is Canada's largest retailer. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full and part-time employees, making it one of Canada's largest private sector employers. HOW: For interviews or additional information please contact Ilia Shikhov, phone: 289-241-5327, email: [email protected] PHOTO OPPORTUNITY: New product will be presented and tested live. The detergent competition: bio vs. chemical INTERVIEW OPPORTUNITY: Loblaw’s executives Galen Weston and Ryan Donik about company’s commitment to helping to save local environment with eco-friendly products. ### About Loblaw Companies Limited Loblaw Companies Limited is Canada's largest retailer and the majority unit holder of Choice Properties Real Estate
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