Loblaws Imperfect Produce Program on Ice

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Loblaws imperfect produce program on ice

July 20, 2017

Loblaw Cos. Ltd. is expanding its no name Naturally Imperfect line of products to include frozen blueberries, strawberries, mixed berries, mixed fruit and mangos. With these new items, Loblaw now offers 14 products under its no name Naturally Imperfect line, making it more affordable for

Canadians to buy produce.

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Launched in March 2015, no name Naturally Imperfect produce can now be found across the country in select No Frills, Real Canadian Superstore, Zehrs, Independent, Loblaws, Atlantic Superstore, Maxi and Provigo stores.

"Canadians have discovered the value of imperfect fruits and vegetables," said Ian Gordon, senior vice president of Loblaw Brands, Loblaw Cos. Ltd. "Following the success of our no name Naturally Imperfect products in the produce department, it just made sense to expand the line to include frozen items. Now whether you are cooking, baking or making a smoothie, you can find a lower priced option with no name Naturally Imperfect products."

no name Naturally Imperfect is a line of fruits and vegetables that while smaller in size or slightly misshapen, still taste as great as regular produce varieties. no name Naturally Imperfect produce costs up to 30 percent less than traditional produce options found in store.

Available no name Naturally Imperfect items include apples, pears, onions, carrots, mushrooms, potatoes, cucumbers, peppers and sweet potatoes, as well as frozen blueberries, frozen strawberries, frozen fruit blend, frozen mixed berries and frozen mango.

By eliminating the elements that add cost, while maintaining quality, the no name brand offers low priced everyday basics on a wide selection of grocery categories, from ingredients to household products to produce.