Download This Article in PDF Format

Total Page:16

File Type:pdf, Size:1020Kb

Download This Article in PDF Format E3S Web of Conferences 143, 01025 (2 020) https://doi.org/10.1051/e3sconf/20 2014301025 ARFEE 2019 Research on Image Perception of Heritage Destination Based on Web Text Analysis : Taking Hongcun Village as an Example Jingjing Wang1, Yanling Huang1,*, Shengfeng Luo1,Shulin Xiao1 1 College of Tourism & Landscape Architecture, Guilin University of Technology, Guilin , China. Abstract. This paper focuses on Hongcun in Anhui Province , using comments data of ctrip.com, ly.com and qunar.com as a samples, and makes a systematic analysis of Hongcun's tourism image through Python software. The study finds that the dimension of Hongcun image perception includes tourism attraction, tourism service, tourism environment and tourism atmosphere. The perception curve of tourism images of Hongcun presents the distribution characteristics of power functions, with obvious "long tail" distribution.Tourists have higher evaluation of Natural scenery and historical features,and lower evaluation for over-commercialization,single tourism items and disordered management in tourism-peak season. Accordingly, it is necessary to establish the concept of protective development and protect the authenticity of Hongcun . At the same time, it is necessary to enrich the cultural connotation of tourism products and enhance the experience of tourists. 1 Introduction destinations, the comparative study of tourist perception image and official publicity image, etc [6-7]. Heritage tourism is not only an important part of tourism, With the development of the Internet, a large number but also an important field of tourism research.Heritage of online texts are influencing tourists' perception of tourism is a form of tourism that is the main attraction of destination image and the formation of final tourism cultural relics and historical civilizations such as cultural intention.Through reading relevant literatures, it is found relics and historic sites.In recent years, with the rise of that most scholars choose to use content analysis method integration of culture and tourism, research on the to study tourism destinations, and it has become a new protection and development of cultural heritage tourism research trend to study tourism destination image has become increasingly rich, and cultural heritage perception by using online texts. However, there are few tourism destinations have become important tourist studies on the image perception of cultural heritage attractions.Experiencing the culture of heritage sites has tourism destinations in the middle of China, and there is become one of the motives for tourists to travel. Tourists' also a lack of relevant cases in the study of heritage perception of heritage tourism plays a crucial role in tourism destinations under the network text. making tourism decisions [1]. As a typical representative Therefore,This study takes the online reviews of tourists of ancient villages in China, Hongcun was listed in the as a sample, and explores the tourists' image perception world heritage list by UNESCO World Heritage of Hongcun through content analysis, in order to provide Committee in 2000. reference for the sustainable development of Hongcun. In recent years, the research on the image of tourist destination has increased dramatically. Tourists' cognition of the destination image is influenced by the 2 Research design overall impression of the destination, but the In the coming era of big data, a large number of composition of the overall impression of the destination information is emerging through the network. The mainly includes two views [2-3]. Echtner (1991) network text analysis method can transform the proposed the three-dimensional space method, which qualitative data into quantitative data, which makes up divides the whole image of the destination into the whole for the low accuracy of the questionnaire survey method and the individual components [4]. Baloglu (1999) [8]. Therefore, this study uses the Jieba database and proposed a mental schema method based on the tourists' snowlp database of Python software to process high- perception of time series, which divides the tourists' frequency words and judge emotion of network data. In perception image of tourist destination into cognitive addition, through SPSS software, curve estimation image, emotional image and overall image [5]. In the analysis and parameter estimation are carried out . study of tourists' perception, psychological mental This study selects comments from ctrip.com, ly.com schema has been widely used. For example, the image and qunar.com as a sample. Due to the large number of perception research of different types of tourist selected reviews, the evaluation of tourists published * Corresponding author: [email protected] © The Authors, published by EDP Sciences. This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0/). E3S Web of Conferences 143, 01025 (2 020) https://doi.org/10.1051/e3sconf/20 2014301025 ARFEE 2019 from January 1, 2018 to December 31, 2018 is captured (72),China(69) through GooSeeker. In order to maximize the validity of Humanities culture(265),guide the sample, the reviews selected in this study is environment (246),students preprocessed.This includes eliminating duplicate (217),tourists comments; removing invalid comments, including (202),history English letters, emoticons, etc.; correcting incorrect (184),preserve statements. Finally, 3662 valid comments were obtained. (115),heritage(69) Tourism worthy(282),distinctive 3 Data analysis atmosphere Evaluation (232),convenient (16%) (220),commercialization (179),beautiful(136), 3.1 Cognitive dimension analysis typical(110),small (109),quiet(108) The high-frequency characteristic words describing The part of speech of high frequency words has Hongcun's tourism image are extracted from Python's certain meaning, in which the noun words can reflect the Jiaba database,and the high-frequency words irrelevant place and preference, the adjective words can express the to tourism image perception and meaning repetition are attitude and perception, and the verb words can indicate filtered out. The top 50 words are selected for the motivation and behavior.From the high-frequency analysis.According to the existing cognitive image noun words, we can see that the focus of tourists' classification, tourists' perception of Hongcun's attributes attention includes tourist attractions, scenic tickets, includes four dimensions and seven subcategories, as accommodation, experience and other aspects, mainly shown in Table 1. concentrated in the cultural tourist attractions and natural Table 1. Tourist cognition dimension table. landscape, of which the cultural tourist attractions account for the vast majority.It can be seen that tourists' Dimensions Subcategories Characteristic words perception of the overall image of Hongcun is a tourist (word frequency) destination of human landscape.The verb high frequency Tourism Landscape architecture(766),scenic words include "sketch, photograph, sightsee and attraction attraction spot(687),Hui Style preserve", which reflect the behavior and motivation of ( ) 36% (535),scenery tourists.High frequency adjectives include "Hui style, (432),Nanhu convenience, commercialization and beauty", which (423),landscape reflect tourists' perception of the overall landscape of (404),hamlet Hongcun. (404),ancient town According to the cognitive dimension attribute, the (158),Ink painting high frequency words are sorted and analyzed.First, (139),Crouching Tiger, tourism attractions include tourism activities and Hidden Dragon(110) landscape attractions, and the perception of landscape attractions is much higher than tourism activities. The Tourism sketch(320),Tour- highest frequency of words "architecture" reflects that activities Guiding tourists have a strong sense of Hongcun's architecture. (132),photograph The natural scenery like ink painting is most appreciated (130),sightseeing by tourists.Huizhou architecture and charming scenery (124) are not only the most important tourism resources of Tourism Dining and Inn(200),dwelling Hongcun, but also the symbol of Hongcun.And in service Housing (150),online tourism activities, tourists have a higher perception of (20%) (92),accommodation sketching and photographing, through which tourists can (87),landlord(68) improve their experience in the scenic spot. From the perspective of tourism attractions, tourists mainly Scenic spot ticket(565),free perform traditional sightseeing tours in Hongcun, management ( ) 115 ,ID card lacking entertainment experience activities. ( ) 123 ,cheap Second, tourists have a weak perception of tourism ( ) 87 ,administration facilities services. Tourists have a higher perception of ( ) 72 inns and dwellings and a lower perception of diet and Tourism Natural Huangshan city transportation.This is mainly because Hongcun has a environment environment ( ) 311 ,Huizhou large number of well-preserved ancient dwellings of (28%) ( ) 226 ,night Ming and Qing dynasties, and most tourists are willing ( 180),village to experience local customs and experience the ( ) ( ) 175 ,Anhui 83 ,early hospitality and service of the host. In terms of scenic morning(91),reflection spot management, it should be mentioned that the first (90), Yixian County term is "ticket", indicating that tourists are still very (84)),morning sensitive to scenic spot tickets. (72),Jiangnan 2 E3S Web of Conferences 143, 01025 (2 020) https://doi.org/10.1051/e3sconf/20
Recommended publications
  • Study on the Influence of Tourists' Value on Sustainable Development of Huizhou Traditional Villages
    E3S Web of Conferences 23 6 , 03007 (2021) https://doi.org/10.1051/e3sconf/202123603007 ICERSD 2020 Study on the Influence of Tourists’ Value on Sustainable Development of Huizhou Traditional Villages-- A Case of Hongcun and Xidi QI Wei 1, LI Mimi 2*, XIAO Honggen2, ZHANG Jinhe 3 1Anhui Technical College of Industry and Economy, Hefei, Anhui 2School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong 3School of Geography and Ocean Science, Nanjing University, Nanjing, Jiangsu Abstract: The tourists’ value of traditional village representing personal values, influences the tourists’ behavior deeply. This paper, with the soft ladder method of MEC theory from the perspective of the tourist, studies the value of tourists born in the 60s, 70s, 80s, and 90s of the traditional villages in Hongcun and Xidi, which indicates 39 MEC value chains, and reveals 11 important attributes of Huizhou traditional villages, 16 tourism results, and 9 types of tourists’ values. With constructing a sustainable development model of Huizhou traditional villages based on tourists’ value, it shows an inherent interaction between tourists’ value and traditional village attributes subdividing the tourism products and marketing channels of Huizhou traditional villages, which is of great significance to the sustainable development of traditional villages in Huizhou. 1 Introduction connection between value and the attributes of traditional villages, to activate traditional village tourism Traditional villages refer to the rural communities, with and realize the sustainable development of traditional historical inheritance of certain ideology, culture, villages. customs, art and social-economic values, rural communities, formed by people with common values who gather together with agriculture as the basic content 2 Theoretical Basis of economic activities, including ancient villages, cultural historical villages, world heritage villages, 2.1 The Sustainable Development of Traditional etc.[1-3].
    [Show full text]
  • Huangshan Hongcun Two Day Tour
    ! " # Guidebook $%&' Hefei Overview Hefei, capital of Anhui Province, is located in the middle part of China between the Yangtze River and the Huaihe River and beside Chaohu Lake. It occupies an area of 7,029 square kilometers of which the built-up urban area is 838.52 square kilometers. With a total population of about five million, the urban residents number about 2.7 million. As the provincial seat, the city is the political, economic, cultural, commercial and trade, transportation and information centre of Anhui Province as well as one of the important national scientific research and education bases. $% !() Hefei Attractions *+, The Memorial Temple Of Lord Bao The full name of this temple is the Memorial Temple of Lord Bao Xiaoshu. It was constructed in memory of Bao Zheng, who is idealized as an upright and honest official and a political reformer in the Song Dynasty. Xiaoshu is Lord Bao's posthumous name that was granted by Emperor Renzhong of the Song Dynasty in order to promote Lord Bao's contribution to the country. Former Residence of Li Hongzhang Lord Bao 1 -./01 Former Residence of Li Hongzhang Former Residence of Li Hongzhang is located on the Huaihe Road (the mid-section) in Hefei. It was built in the 28th year of the reign of Emperor Guangxu of the Qing Dynasty. The entire building looks magnificent with carved beams and rafters. It is the largest existing and best preserved former residence of a VIP in Hefei and is a key cultural relic site under the protection of Anhui Provincial Government.
    [Show full text]
  • China's Famous Sites
    people places DOCUMENTARY 30 MIN. VeRsIoNs English, Spanish RIGHTs Not available worldwide. Please contact your regional distribution partner. oRDeR NUMBeR China’s Famous Sites 36 4691 | 01– 08 China is booming, as evidenced by the impressive skylines of its prosperous cities. But there is also a world to explore outside of the busy metropolitan areas; regions of enchanting natural beauty and fascinating people, where a rich cultural history combines with modern life. The ancient teachings of Confucianism, Buddhism, and Daoism are being rediscovered in today’s China. Over the past few years UNESCO has given world heritage site status to innumerable buildings and natural wonders in provincial China. 01 Yunnan – Enchanted Forests and Shaman Priests Located in southwestern China, Yunnan province is best known for its mountainous land- scapes and impressive rock formations. Far to the south in Yuanjiang, the Hani people still use a centuries old, yet ingenious irrigation system to water the terraced rice fields. This “Stairway to Heaven” climbs high on mountainsides, overcoming an altitude differential of up to 1,500 meters. 02 Sichuan – Pandas, Bamboo and Spices The mountainous climes of Sichuan Province are the natural habitat of the giant panda bears with their love of the cool bamboo forests. The region is renowned for its natural beauty and its cuisine, and is a favorite tourist destination. Some highlights are the Jade Lake region, rugged alpine landscapes with breathtaking vistas, rich cultures dating back thousands of years, ancient yet affective irrigation systems and last but not least, Mount Emei, one of four sacred Buddhist mountains of China.
    [Show full text]
  • Evolving and Contested Cultural Heritage in China: the Rural Heritagescape Marina Svensson Lund University
    Evolving and contested cultural heritage in China: the rural heritagescape Marina Svensson Lund University Introduction Chinese cultural heritage is complex, contested and evolving. There exist different understandings of the content and value of cultural heritage, and a diverse range of manifestations in terms of images, practices and experiences. Today many different actors are involved in debating, mediating, consuming and managing cul- tural heritage, in contrast with the situation in the past. Chinese How to cite this book chapter: Svensson, M 2016 Evolving and contested cultural heritage in China: the rural heritagescape. In: Matsuda, A and Mengoni, L E (eds.) Reconsidering Cultural Heritage in East Asia, Pp. 31–46. London: Ubiquity Press. DOI: http://dx.doi.org/10.5334/baz.c. License: CC-BY 4.0 32 Reconsidering Cultural Heritage in East Asia cultural heritage policy takes place in a historically very unique context, namely an authoritarian/Communist market economy with global aspirations. Negotiations and conflicts over the mean- ing and management of cultural heritage thus occur in the interface of an authoritarian state, market forces and globalisation. Cultural heritage has become important to the Chinese Communist Party (CCP) in its attempt to foster a cultural and national identity in a society where communism is, if not dead, clearly no longer the powerful cohesive force it used to be. Cultural heritage is therefore central for China domestically in its propaganda and educational work, while at the same time it is used to project China’s rising international profile and is a pillar of its soft power strategy. Cul- tural heritage is also becoming an important economic asset for local governments and tourism related industries, something that opens up potential for new contestations.
    [Show full text]
  • Peace in Palestine Via the World Heritage Convention
    . Michael K. Madison II. Peace in Palestine ..........through World Heritage Promoting Peace via Global Conventions - 1 - Peace in Palestine via the World Heritage Convention Promoting Peace via Global Conventions The Global Problem "Throughout history, religious differences have divided men and women from their neighbors and have served as justification for some of humankind's bloodiest conflicts. In the modern world, it has become clear that people of all religions must bridge these differences and work together, to ensure our survival and realize the vision of peace that all faiths share." -- H.R.H. Prince El-Hassan bin Talal, Jordan Moderator, WCRP Governing Board Tolerance, Economic Growth and Fear Global peace and harmony is not possible without religious tolerance. Unfortunately, there is no instant microwavable solution. We can’t just add water and/or milk to the current situation and hope that the world will ameliorate itself overnight. No. The world needs help. The problem is not the outliers; it is larger groups of people that need to change. Outliers will always be present. The world needs religious-minded policymakers to take giant steps that lead to peace, but in a mutually beneficial way. Indeed, peace for peace’s sake is not always enough incentive to all parties involved. Therefore, if the conflict cannot be resolved by tolerance, then let it be resolved by greed as we find a way to help the countries involved to achieve a better economic position. If the conflict cannot be resolved by boosting the corresponding economies, then let it be resolved by fear as we convince the nations involved that one false move means it will be - 2 - their country against the rest of the world and not just their “enemy of the day”.
    [Show full text]
  • The Michael Wood Interview Why China Is Embracing Its Glorious Past in PBS Documentary the Story of China by Graham Fuller Film Editor
    FEATURE The Michael Wood Interview Why China Is Embracing Its Glorious Past in PBS documentary The Story of China By Graham Fuller Film Editor. The Cukture Trip 28 July 2017 https://theculturetrip.com/north-america/articles/the-michael-wood-interview-why-china-is-embracing-its-glorious-past/ he Story of China, the latest documentary written and hosted T by Michael Wood, unfolds 4,000 years of tumultuous history in six episodes that took the globetrotting British historian to virtually every corner of the vast Middle Kingdom. Watching this PBS series is mandatory for anyone considering a trip to China, or wanting an armchair view. It’s a dynamic, visually beguiling primer that chronicles—dynasty by dynasty— the advances that forged Chinese civilization and the cataclysms, natural Michael Wood with Korean scholars at Confucius’s tomb in Qufu, and man-made, that destabilized it during “The Story of China” | © PBS different epochs. Culture Trip: Three themes One of the most engaging and informed reverberate throughout The Story of China: tour guides in television, Wood is on exceptional the Mandate of Heaven, the Chinese people’s form here. Skillfully contextualizing modern embrace of their ancestors, and Confucianism. China in terms of the past as it evolved, he How would you define the Mandate of Heaven investigates the lives of its long-gone movers and as it relates to Chinese history and culture? shakers, from Confucius through Mao Zedong. Michael Wood: For the Chinese, it was Crucially, too, he allows conversations a means of endowing a new dynasty that might and encounters with dozens of ordinary Chinese have come to power by violent or illegal means to show how time-honored rituals and the with legitimacy, as if it were given by heaven.
    [Show full text]
  • Global Art and Heritage Law Series China
    GLOBAL ART AND HERITAGE LAW SERIES | CHINA REPORT GLOBAL ART AND HERITAGE LAW SERIES CHINA Prepared for Prepared by In Collaboration with COMMITTEE FOR A VOLUNTEER LAW FIRM CULTURAL POLICY FOR TRUSTLAW 2 GLOBAL ART AND HERITAGE LAW SERIES | CHINA REPORT ACKNOWLEDGEMENTS This report has been prepared in collaboration with TrustLaw, the Thomson Reuters Foundation’s global, legal pro bono service that connects law firms and legal teams to non-governmental organisations and social enterprises that are working to create social and environmental change. The Thomson Reuters Foundation acts to promote socio-economic progress and the rule of law worldwide. The Foundation offers services that inform, connect and ultimately empower people around the world: access to free legal assistance, media development and training, editorial coverage of the world’s under-reported stories and the Trust Conference. TrustLaw is the Thomson Reuters Foundation’s global pro bono legal service, connecting the best law firms and corporate legal teams around the world with high-impact NGOs and social enterprises working to create social and environmental change. We produce groundbreaking legal research and offer innovative training courses worldwide. Through TrustLaw, over 120,000 lawyers offer their time and knowledge to help organisations achieve their social mission for free. This means NGOs and social enterprises can focus on their impact instead of spending vital resources on legal support. TrustLaw’s success is built on the generosity and commitment of the legal teams who volunteer their skills to support the NGOs and social enterprises at the frontlines of social change. By facilitating free legal assistance and fostering connections between the legal and development communities we have made a huge impact globally.
    [Show full text]
  • Sustainable Tourism Development---How Sustainable Are China’S Cultural Heritage Sites
    SUSTAINABLE TOURISM DEVELOPMENT---HOW SUSTAINABLE ARE CHINA’S CULTURAL HERITAGE SITES Dan Liao Tourism & Hospitality Department, Kent State University, OH, 44240 E-mail: [email protected] Dr. Philip Wang Kent State University Abstract In many countries around the world, the UNESCO World Heritage sites are major tourist attractions. The purpose of this study is to examine the level of sustainability of 28 cultural heritage sites in the People’s Republic of China. An analysis of the official websites of the –28 heritage sites was conducted using five sustainable development criteria: authenticity, tourists’ understanding of cultural value, commercial development, cooperation with the tourism industry and the quality of life in the community. Results showed most of the tourism destinations did well in authenticity preservation, commercial development and in obtaining economic revenue. For sustainable management of the sites, it was recommended that more attention should be paid to tourists’ understanding, tourism stakeholders’ collaboration and the environment of the community. As such, a triangular relationship is formed with management authorities, commercial enterprises and the community. 1.0 Introduction The United Nations Educational, Scientific and Cultural Organization (UNESCO) has considered World Heritage Sites in order to safeguard unique and outstanding properties for humankind in three categories: cultural, natural and mixed. Of the 911 sites around the world, 40 are located in People’s Republic of China, including 28 cultural, 8 natural and 4 mixed sites (Unesco.org). Cultural heritage tourism is defined as “visits by persons from outside the host community motivated wholly or in part by interest in historical, artistic, scientific or life style /heritage offerings of a community, region, group or institution” (Silberberg, 1995, p.361).
    [Show full text]
  • To View the List of UNESCO World Heritage Sites in China
    List of UNESCO World Heritage Sites in China Time in the List Heritage Sites Location Category 1987 The Great Wall Beijing Cultural Imperial Palaces of the Ming and Qing 1987, 2004 Dynasties (Forbidden City and Mukden Beijing Cultural Palace) Mausoleum of the First Qin Emperor (Terra- 1987 Xi'an, Shaanxi Cultural Cotta Warrior) Cultural and 1987 Mount Taishan Tai'an, Shandong Natural 1987 Peking Man Site at Zhoukoudian Beijing Cultural 1987 Mogao Grottoes Dunhuang, Gansu Cultural Cultural and 1990 Mount Huangshan Huangshan, Anhui Natural Jiuzhaigou Valley Scenic and Historic Interest 1992 Jiuzhaigou, Sichuan Natural Area 1992 Wulingyuan Scenic and Historic Interest Area Zhangjiajie, Hunan Natural 1992 Huanglong Scenic and Historic Interest Area Huanglong, Sichuan Natural Historic Ensemble of the Potala Palace, Lhasa 1994, 2000, 2001 Lhasa, Tibet Cultural (Jokhang Temple, Norbulingka) Temple and Cemetery of Confucius and the 1994 Qufu, Shandong Cultural Kong Family Mansion Ancient Building Complex in the Wudang 1994 Shiyan, Hubei Cultural Mountains Chengde Mountain Resort and its Outlying 1994 Chengde, Hebei Cultural Temples in Chengde Mount Emei Scenic Area and Leshan Giant Cultural and 1996 Leshan, Sichuan Buddha Scenic Area Natural 1996 Lushan National Park Jiujiang, Jiangxi Cultural 1997 Old Town of Lijiang Lijiang, Yunan Cultural 1997 Ancient City of Pingyao Jinzhong, Shanxi Cultural Classic Gardens of Suzhou: Lion Grove, 1997, 2000 Humble Administrator Garden, Lingering Suzhou, Jiangsu Cultural Garden, Garden of Master of the Nets
    [Show full text]
  • The Production of Heritage Tourism in China: a Case Study of Three Adjacent Villages
    Syracuse University SURFACE Theses - ALL 12-1-2014 THE PRODUCTION OF HERITAGE TOURISM IN CHINA: A CASE STUDY OF THREE ADJACENT VILLAGES Yi Yu Syracuse University Follow this and additional works at: https://surface.syr.edu/thesis Part of the Social and Behavioral Sciences Commons Recommended Citation Yu, Yi, "THE PRODUCTION OF HERITAGE TOURISM IN CHINA: A CASE STUDY OF THREE ADJACENT VILLAGES" (2014). Theses - ALL. 85. https://surface.syr.edu/thesis/85 This Thesis is brought to you for free and open access by SURFACE. It has been accepted for inclusion in Theses - ALL by an authorized administrator of SURFACE. For more information, please contact [email protected]. Abstract With the massive infusion of external (foreign) capital into the Chinese economy since the 1980s, some historical villages in Huangshan city have been largely transformed for heritage tourism. Preservation restrictions on altering structures are in place to keep intact the architectural and morphological integrity of the sites. Questions arise on the roles played by various governments and private sector enterprises, and their influence on local residents In the summer of 2013, I conducted field work including interviews, participatory observation and archival research on three adjacent villages in Huangshan city: Hongcun, Chengkan, and Xucun. They were at three different tourism development levels and in different jurisdictions. As a World Heritage Site, Hongcun attracts more tourists than the other two historical villages. To put Hongcun on display, a private sector enterprise authorized by local county government constructed not only infrastructure for tourism but also heritage. Heritage construction for tourism includes selection of historical sites for display and reinventions of historical stories for the staging of an ongoing pageant play performance to attract tourists.
    [Show full text]
  • Policy and Preservation in Chinese Urbanization: Urban and Rural Cases Studies in Shanghai and Hongcun
    University of Pennsylvania ScholarlyCommons Theses (Historic Preservation) Graduate Program in Historic Preservation 2014 Policy and Preservation in Chinese Urbanization: Urban and Rural Cases Studies in Shanghai and Hongcun Huachen Shao University of Pennsylvania Follow this and additional works at: https://repository.upenn.edu/hp_theses Part of the Historic Preservation and Conservation Commons, Public Affairs, Public Policy and Public Administration Commons, and the Urban Studies and Planning Commons Shao, Huachen, "Policy and Preservation in Chinese Urbanization: Urban and Rural Cases Studies in Shanghai and Hongcun" (2014). Theses (Historic Preservation). 555. https://repository.upenn.edu/hp_theses/555 Suggested Citation: Shao, Huachen (2014). Policy and Preservation in Chinese Urbanization: Urban and Rural Cases Studies in Shanghai and Hongcun. (Masters Thesis). University of Pennsylvania, Philadelphia, PA. This paper is posted at ScholarlyCommons. https://repository.upenn.edu/hp_theses/555 For more information, please contact [email protected]. Policy and Preservation in Chinese Urbanization: Urban and Rural Cases Studies in Shanghai and Hongcun Abstract The aim of this thesis is to investigate the present land and preservation policies in preservation and rehabilitation in China and to propose new methods of management for the historic urban districts and villages by answering the question “how to balance the benefits of different stakeholders and encourage them in preservation by policy changing and economic tools application”. The author chose Shanghai as the urban level case and Hongcun, Anhui Province as the rural level case to study the issue under the national urbanization and tourism trends. The thesis first outlines the current urbanization and historic heritage survival under the trend and further research in the current land policy and preservation policy and what role the non-profit organization is by applying flexible economic oolst and policies.
    [Show full text]
  • Preservation and Reconstruction of Folk Heritage Buildings in Yunnan Province, Prc
    CONSTRUCTING PLACE: PRESERVATION AND RECONSTRUCTION OF FOLK HERITAGE BUILDINGS IN YUNNAN PROVINCE, PRC. MARIA ULRIKA LOFBLAD Submitted in accordance with the requirements for the degree of Doctor of Philosophy The University of Leeds School of Modern Languages and Cultures (East Asia) March,2012 The candidate confirms that the work submitted is her own and that appropriate credit has been given where reference has been made to the work of others. This copy has been supplied on the understanding that it is copyright material and that no quotation from the thesis may be published without proper acknowledgement. o Abstract This thesis is about preservation of traditional architecture and historical village environments in Yunnan Province, PRC. It asks the question why there has been a surge of interest in preserving and reconstructing historical structures in the reform­ era, particularly since the late 1990s. Answering this question involves looking at national-level discourse on cultural heritage, including legislation and ideological reasons for interest in preservation. It argues that state interest in tourism is the main factor motivating preservation, but this interest is also linked to ideology, mainly state ideology on patriotism, cultural inclusion, and creating an image of the PRC as a cultural entity where ethnic, cultural, and religious differences are allowed, but only as long as these differences are played out within the parameters set up by the state, and align themselves with the aspirations of the reform-era state, mainly economic development. Hence heritage preservation in Yunnan, a poor province of ethnic multitude, needs to be placed within the context of state and provincial interest in tourism, as a way of re-asserting local identity in the reform-era.
    [Show full text]