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Jetix PLAY JETIX PLAY czerwiec 2009 TELEWIZJA JETIX • JtijJetix jest częścią WltDiWalt Disney C ompany • Pierwsza telewizja dla dzieci w Polsce (już 10 lat!) •Kanał tworzony wyłącznie dla polskich dzieci i ich rodziców •Najdłuższy czas nadawania - 18 godzin • Najbardziej dynamicznie rozwijający się kanał telewizyjny dla dzieci – 4,9 mln gospodarstw domowych • Najlepsza strona dla dzieci w Polsce www.jetix.pl - ponad 5 mln odsłon miesięcznie •Kanał telewizyjny dla przedszkolaków Jetix PLAY JETIX PLAY • Nowy unikalny kanał dla najmłodszych dzieci będący uzupełnieniem popularnego Jetix Dobroduszny Pro-rodzinny • Łagodne bajki, Komedie rodzinne, ppgrogram y rozwi jjjające Pełen bajek i wzruszające – idealne dla i histori Bezpieczny oglądających razem dzieci i rodziców • 17 god dizin d dizienni e przez cały tditydzień! Łagodny Spokojny • Nadaje od listopada 2003 • Strona internetowa www.jetixplay.tv Pro-społeczny Uczący JETIX PLAY Bajki dla każdego; bajki, które śmieszą; bajki, które rozwijają i uczą... • Oliver Twist • Hutch, miodowe serce• Leśna rodzina • Pinokio • Myszorki na prerii • Guziczek • Huckleberry Finn • Patrol Jin Jina • Księżniczka Sissi • Podróże Gulivera • Łebski Harry • Świat Bobbiego • Mała Syrenka • Happy Ness • Camp Candy I wiele,,y wiele innych... setki g odzin programów Zasięg stacji Jetix Średni zasięg dzienny 1 401 130 Średni zasięg tygodniowy 3 747 263 Zasięg miesięczny 6 419 495 Zasięg techniczny (mln gospodarstw domowych) 4,9 Kanał Jetix można oglądać na ppyy,yylatformach cyfrowych CYFRA+, Cyfrowy Polsat i n oraz w sieciach kablowych, m.in. UPC Polska, Toya, Vectra Źródło: AGB NMR, zasięg dzienny, miesięczny, techniczny: 05.2009, zasięg tygodniowy 04-31.05.2009, all 4+ 150 000 100 000 50 000 0 06:00:00 - 06:14:59 06:45:00 - 06:59:59 07:30:00 - 07:44:59 08:15:00 - 08:29:59 09:00:00 - 09:14:59 Ogl Ogl 09:45:00 - 09:59:59 10:30:00 - 10:44:59 ą ą 11:15:00 - 11:29:59 dalno dalno 12:00:00 - 12:14:59 12:45:00 - 12:59:59 13:30:00 - 13:44:59 ś 14:15:00 - 14:29:59 ś Poniedzia Sobota ci stacjiJetix ci stacjiJetix 15:00:00 - 15:14:59 15:45:00 - 15:59:59 - Niedziela ł 16:30:00 - 16:44:59 ek-Pi 17:15:00 - 17:29:59 ą te 18:00:00 - 18:14:59 k 18:45:00 - 18:59:59 19:30:00 - 19:44:59 Ź ród 20:15:00 - 20:29:59 ł o: AGB Nielsen Media Research, 05.2009, all 4+ all Research, Nielsen 05.2009, Media o: AGB 21:00:00 - 21:14:59 21:45:00 - 21:59:59 22:30:00 - 22:44:59 23:15:00 - 23:29:59 24:00:00 - 24:14:59 24:45:00 - 24:59:59 25:30:00 - 25:44:59 Struktura widowni wg płci i wieku 60+ 4-15 mężczyźni kobiety 7,3% 46,7% 41, 8% 58, 2% 50-59 6,7% 40-49 82%8,2% 30-39 17,2% 16-29 13,9% Źródło: AGB Nielsen Media Research, 05.2009 Struktura widowni wg miejsca zamieszkania i dochodów <1000zł miasta>200 tys. wieś >3001zł 2,1% 37,3% 26,8% 1001-1400zł 34, 2% 22,3% miasta <50 tys. 12,7% 2501-3000zł miasta 100-200 tys. 9,0% 1401-2000zł 7,6% miasta 50-100 tys. 2001-2500zł 27,3% 15,6% 5,2% Źródło: AGB Nielsen Media Research, 05.2009 Struktura widowni wg płci/wieku i wieku (widownia dziecięca) 40+ 4-9 dziewczynki 4-15 chłoppycy 4-15 12,0% 36, 4% 37,2% 62,8% 30-39 16,8% 20-29 6,8% 16-19 4,3% 10-15 23,7% Źródło: AGB Nielsen Media Research, 05.2009 Ulubione programy w telewizji Jetix Udział w Widownia #Tytuł Data Początek oglądalności (AMR) (SHR %) 1 PUCCA /SER.ANIM.KORE./ 02-01-2009 16:56:30 314 918 2,47% 2 ODLOTOWE AGENTKI /SER.ANIM./ 02-01-2009 13:14:56 300 271 3,98% 3 H2O /SER.OBYCZ.AUSTRAL/ 02-01-2009 17:05:06 285 917 2,13% 4 LENIUCHOWO /SER.FAMIL.USA ISLANDIA/ 26-01-2009 16:43:17 278 465 2,44% AMERYKANSKI SMOK JAKE LONG 5 18-04-2009 10:03:47 241 884 4,33% /SER.ANIM.USA/ Źródło: AGB Nielsen Media Research 12.2008-05.2009, all 4+ Emitowane programy Reklama Filmy fabularne Seriale Seriale Film/serial 39% animowany dla Film/serial animowany dla dzieci dzieci 50% Teledyski Inne programy Źródło: AGB Nielsen Media Research, 05.2009 Jetix Max w telewizji Jetix 18:25 - 24:00 Naruto, Dark Oracle, A.T.O.M., Power Rangers SPD, XX-- MOBANStRMen, OBAN Star Racers, prod dkjMlSidukcje Marvel: Spiderman, Iron Man, The Hulk i inne seriale akcji to propozycja dla miłośników zarówno klasyki jak i najnowszych trendów w animacji. W maju obejrzało go 4 335 tys. osób Struktura widowni Jetix Max 50-59 60+ 3,0% kobiety 40-49 1,8% 4-15 45,5% 6,5% 58,2% 30-39 17,2% 16-29 13,3% mężczyźni 54,5% Źródło: AGB Nielsen Media Research, 05.2009; all 4+; zasięg miesięczny Jetix Max w telewizji Jetix 18:25 - 24:00 ulubione kreskówki: Udział w widowni #Tytuł Data Początek Widownia (AMR) (SHR%) 1 ODLOTOWE AGENTKI /SER.ANIM./ 18-05-2009 19:44:33 203 815 1,67 2NIE MA TOOJ JAK HO TEL /S ER.KO M.US US/A/ 22-05-2009 20059:59:27 19994 749 1,37 3 MAGI - NATION /SER.ANIM.KAN./ 06-05-2009 19:19:21 173 930 1,28 4 POKEMON /SER.ANIM.JAP./ 06-05-2009 18:53:48 156 074 1,22 5 ACH TEN ANDY /SER. ANIM. KAN. / 07-05-2009 18:29:34 137 884 1311,31 Źródło: AGB Nielsen Media Research, 05.2009; 18:25-23:59, all 4+ Licencje Jetix Lazy Town - Leniuchowo Kids From Room 402 - Dzieciaki z Klasy 402 What’s With Andy? - Ach ten Andy Gadget & Gadgetinis (aka Inspector Gadget) Yin Yang Yo Princess Sissi - Księżniczna Sissi Captain Flamingo Iggy Arbuckle (National Geographic series) Why Why Family Oban: Star Racers Jetix Brand Galactik Football Walter Melon Tofu Family (aka The Tofus) Spy Dogs - Tajne Akta Psiej Agencji Samurai Pizza Cats Roboroach Monster Warriors Monster Farm Mon Colle Knights Mad Jack & The Pirates - Szalony Jack, Pirat Little Mouse on the Prairie Life With Louis Jin Jin & the Panda Patrol Honeybee Hutch - Hutch Miodowe Serce Fairytale Favourites Diabolik Sonic X Pucca Więcej o licencjach: http://www.jetixcp.net/jcp/index.html UNIKALNY PAKIET DLA DZIECI • 2 kanały telewizyjne • Serwis internetowy – www.jetix.pl • Wsparcie prasy dzieci ęcej • Działania poza antenowe np. Jetix Kids Awards • Internetowe badania dzieci • Program licencyjny ANEKS Jetix jest dostępny w następujących pakietach At Media: At Max At Kids Max Grupa rozliczeniowa Zasięg (COV%) all 16‐49 62,6% Udział (SHR%) 11,5% 54|46 56 | 44 (total TV) udział GC w widowni 51% 16‐49 średnia 43% 78% miejskiej widowni średnia 67% 76% dochód >1400zł średnia 69% Źródło: AGB Nielsen Media Research, 05.2009, all 16‐49, COV%‐ miesięczny. Dane na aktualnym składzie pakietów. Kids Grupa Indeks Zasięg (COV%) rozliczeniowa 49,7% all 4‐15 0,78 all 4‐12 0,69 Udział (SHR%) all 4‐9 12,7% 53|47 56| 44 (total TV) udział GC w widowni 55% 4‐15 średnia 8% 79% miejskiej widowni średnia 67% 78% dochód >1400zł średnia 69% Źródło: AGB Nielsen Media Research, 05.2009, all 4‐15, COV%‐ miesięczny . Dane na aktualnym składzie pakietów Udziały stacji w oglądalności w grupie all 16‐49 17,45 17,42 16, 55 15,17 11,59 5,02 3,32 2,78 2,55 2,22 2,03 1,24 0,81 0,66 0,50 0,47 0,15 0,04 0,03 Źródło: AGB Nielsen Media Research – 05.2009, 24h SHR% 10 15 20 25 30 Si 5 0 January ł February a March April kana 2003May 2004 2005 2006 2007 2008 2009 June July August September October November December ł January ów February March April May June July kablowo August September October November December January February March April May June July August September ‐ October satelitarnych November December January February March April May June July August September October November December January February kana TV4 TVN Polsat TVP TVP2 TVP1 March April INFO/TVP3 ł y May June kab. July August ‐ September sat. October Ź ród November ł December o: January AGB February March Nielsen April May June Media July August Research; September October November December SHR January February w March all April 16 May ‐ 49.
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