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1 (Acrobatics) Bruce R. Bruce; Ernest Geibel, Illustration. ACROBATIC DANCING and TUMBLING. Bruce R. Bruce School of Acrobatic Dancing, Chicago, copyright, 1935. 116 pages, 1p advertisement. Drawings. 9 x 6", silver pictorial stiff paper, wire spiral. Corner bumped, VG. $25.00 2 (Advertising) Arthur C. Arnold & Robert H. Powers. ADVERTISING TYPE COMBINATIONS. Dragon Press, Detroit, copyright 1931. (78) pages. 285 type combinations. Card with diecut window inserted. 9.25 x 6.25", green stamped black cloth, no dj. Spine edge wear, tiny wormhole, cloth bit scuffed, text clean, tight, VG/none. $20.00 3 (Advertising) James Rorty. OUR MASTER'S VOICE: Advertising. John Day Company, New York, copyright, 1934. x, 394 pages. 8 x 5.5", cloth, dj. Apparatus, Salesmanship, Product, Magazines, Propaganda, Education, Truth, Ad-man, Shavers, Social Science, Psychology, Movies, Radio, Religion, American Hero, Portraits, Depression, Prospects. Dj chipped, tears inside taped, pencil underlining, marginal notations, G/fair. $35.00 4 (Advertising) Maurice Switzer; H.A. Petersen, drawings. WILD and TAME ADVERTISING or How to Become a "Director of Publicity" in One Lesson. Judge, New York, copyrighted 1913, 1914. (34) pages. 5 advertisements. 6.25 x 4.5", cloth spine, pictorial paper boards. Rubberstamp H.E. Lawrence, Norwich, Conn. 'Advertising is no science. To prove how little education is necessary, we point to our most prominent men.' Anti-Skid Door-Knob, Plush-Handled Stove-Lid Lifter, Luminous Keyhole, Combination Button-Hook, Ice-Pick, Picture Frame & Clock-Key, Bottomless Cuspidor. Board edge wear, clean, tight, VG. $25.00 5 (Advertising) Neil H. Borden, Harvard University; Malcolm D. Taylor, University of North Carolina; Howard T.
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