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Measuring Up

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Measuring Up Annual review 2016 The value we bring to media Measuring MESSAGE FROM THE CHAIR There are many positive testimonials to the work of the foundation over the years from the thousands of alumni who have benefited from our training. The most heartening compliment, repeated often, is that a Thomson Foundation course has been “a life-changing experience.” In an age, however, when funders want a more quantifiable impact, it is gratifying to have detailed external evidence of our achievements. Such is the case in Sudan (pages 10-13) where, over a four-year period, we helped to improve the quality of reporting of 700 journalists from print, radio and TV. An independent evaluation, led by a respected media development expert during 2016, showed that 98 per cent of participants felt the training had given them tangible benefits, including helping their career development. The evaluation also proved that a long-running training programme had helped to address systemic problems in a difficult regime, such as giving journalists the skills to minimise self-censorship and achieve international Measuring standards of reporting. Measuring the effectiveness of media development and journalism training courses has long been a contentious our impact issue. Sudan shows it is easier to do over the long term. As our digital training platform develops (pages 38-40), it will also be possible to measure the impact of a training in 2016 course in the short term. Our interactive programmes have been designed, and technology platform chosen, specifically so that real-time performance data for each user can be made easily available and progress measured. Lord Tom Chandos, chairman Thomson Foundation 03 14-21 20PROMOTING YOUNG TALENT Thomson Foundation’s Young Journalist FPA Award serves to encourage, engage Contents and inspire emerging journalistic talent 01 ON THE COVER Thomson Foundation Young Journalist 2016 winner, Yousra Elbagir, collecting her award at the FPA Awards ceremony 22-29 UPWARDLY MOBILE © Thomson Foundation Mobile journalism moves higher up the Registered charity: 313750 agenda for our training priorities Published May 2017 Words: Bill Taylor, Sara Loane Design: Sara Loane 31 32-33 Images: Thomson Foundation, Press THE WORLD AT A CLICK A NIGHT AT THE PREMIERE Association, Getty Images Our relaunched website reflects our work in A film about Ukraine’s internally more than 100 countries displaced had a full house for its premiere 03 MEASURING UP We’ve always believed in proving our 34-35 36-37 NUMBERS GAME PEOPLE POWER work to our supporters so it’s gratifying to have evidence of our achievements 2016 yielded some impressive figures for Our team is passionate and ready to us, and they continue to grow expand our support for media 06-09 HUMAN STORY Shining a necessary light on moments of great suffering and heartache 38-40 FUTURE OF E-LEARNING We’re developing an online academy designed to give journalists a lifelong 10-13 professional education EIGHT POINTS OF IMPACT How we’ve helped instill new confidence into Sudan’s journalists 04 05 SUPPORTING INDEPENDENT MEDIA Pictures taken by a Thomson Foundation trainee showed the bodies of 74 migrants washed ashore on a Libyan beach, drowned at sea before they could reach Europe. The story was picked up by more than 100 Human story mainstream media organisations in 28 countries. “The tragic story of migrant “The Libya story is a good example of bodies on the beach in Libya exactly what we’re doing with the OPEN Media Hub,” says David Quin, director of deserved to be told” development at the Thomson Foundation. “This year we have proved that it is possible to create content which has high enough editorial quality to be reused globally by mainstream broadcasting. That is a very large departure for a media development programme.” The OPEN Media Hub supports independent journalism in 17 of the EU’s neighbourhood countries across North Africa, the Middle East, Eastern Europe, Russia as well as the Caucuses. “In the vast majority of EU countries, media organisations can’t afford to send staff to these neighbourhood hots spots,” explains David. “There is quite clearly a news deficiency. We can get the right people in the right place. “The dynamic wherein stories come from the source countries themselves is a healthy one. But in the past, the level of quality hasn’t always been high enough. That is changing. We are helping our trainees produce stories with a higher degree of quality and interest and the mark of success is that they can be circulated through the broadcast news network of Associated Press (AP), with 1,500 newsroom getting that feed daily. >> 06 07 “We have proved that it is possible to create MEDIA HUB high-quality content OPEN which is reused globally” “The stories out of Moldova are incredibly diverse,” he says. “They’re very much the target of what we’re trying to do with the OPEN Media Hub project: regional independent journalists fighting to survive in a market where large private channels control both revenue and publicity. It’s more than a job. It’s a passion. “Professionalism is still a very attractive asset in a post-Trump world of fake news and alternative facts, a world where television news is being questioned. If we help these independent journalists pursue good story angles and know how to shoot, edit and write them properly, then those stories can have a wide impact.” “In the 15 years that I have been doing media Dominique Thierry, the Paris-based project lead development work, I have not seen anyone for the OPEN Media Hub, says: “Ultimately taking content to this level and potentially getting I’m hoping within two more years to set up a Networking, on-the-job training and validation from re-usage.” community of practice: journalists able to rely on support to media professionals across colleagues in other countries. The tragic story of Another TV news report used widely by migrant bodies on the beach in Libya deserved the EU Neighbourhood area international broadcasters subscribing to the AP to be told.” network told the story of life-sentence prisoners in Moldova putting on their own production of The Thomson Foundation is leading a consortium A project implemented by a consortium Hamlet inside the jail. of seven organisations over the four-year life of led by Thomson Foundation the OPEN Media Hub. Worth nearly €8million, it The executive producer was Thomson is the biggest single contract in the history of the openmediahub.com Foundation trainer, Anthony Headley. foundation, funded by the European Union. 1909 MEASURING IMPACT * The improved quality in The great impact of the training All of the journalists trained, 98% said the training has given The Thomson Foundation reporting, especially using has been the introduction regardless of media outlet, them tangible benefits, and training provided journalists multiple and diverse sources of a new reporting style that now address audience needs 80% say it has helped their and media managers with 1 2and balanced stories, 3highlights issues of public 4as the main objective of their 5career development. improved skills, giving them minimised self-censorship and interest not previously reported reporting. greater confidence to write created more confidence that or discussed. high-quality news. stories would not be censored by editors or the government. Eight points of impact in Sudan Thomson Foundation changed A vital part of the teaching was “training of They used a mix of key informant interviews, The Training of Trainers (ToT) Management seems to have Content analysis shows that 87% of stories by trainees were trending the face of journalism in Sudan — trainers” which ensures a lasting legacy after the content analysis and a survey of programme has provided an amplifier a better understanding of their toward internationally accepted levels, giving the Sudanese public improving the quality of reporting four-year programme drew to a close in 2017. participants to arrive at their findings. effect, leading to more than 200 roles in supporting journalists to access to high-quality local news about social topics. By comparison, and instilling new confidence into additional journalists benefiting create high-quality stories. a control group struggled with accuracy and impartiality. Sudan’s media has a long history of framing and Susan Abbott said Thomson Foundation’s from the foundation’s training. the profession. contributing to the political and social landscape beneficiaries and partners were all eager to A team of five trainers and a project director of the country. But the national media climate share their experiences and insights on how from the foundation ensured the success of has become highly restrictive under the current they benefited from the training programme. the programme which reached 700 working government, with media houses forced to resort journalists from print, radio, TV and online in to self-censorship to avoid punitive measures “As a specialist in media development Khartoum and outlying parts of the country. against those perceived as stepping out of line. programme evaluation, I’m very impressed at how organised and information-savvy the The number was achieved by taking “the long The effectiveness of the programme was put foundation is. The records, management view” — consolidating training with selected to the test by an external evaluation. A team and open communication provided the best groups of journalists over a prolonged period and of researchers was led by international media ingredients for a fruitful working partnership. enabling them to pass their skills to colleagues. development expert, Susan Abbott. It was a pleasure to work with the team.” >> 6 7 8. 10 11 MEASURING IMPACT: CASE STUDY “She is the person most likely to pass on the values we have tried to promote” 1 The media capacity building project ran for four years from 2012 and was delivered in partnership with the British Council.
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