Central Wheatbelt Tourism Strategy 2009 - 2014 1
Central Wheatbelt Tourism Strategy 2009 - 2014 1 Central Wheatbelt Tourism Strategy 2009 – 2 0 1 4 working together to win partnerships in tourism Central Wheatbelt Visitor Centre Working Group www.wheatbelttourism.com.au Shire of Bruce Rock ● Shire of Corrigin ● Shire of Kellerberrin ● Shire of Kondinin Shire of Koorda ● Shire of Kulin ● Shire of Merredin ● Shire of Mou nt Marshall Shire of Mukinbudin ● Shire of Narembeen ● Shire of Nungarin ● Shire of Tammin Shire of Trayning ● Shire of Westonia ● Shire of Wyalkatchem ● Shire o f Y i l g a r n Central Wheatbelt Tourism Strategy 2009 - 2014 2 Executive Summary The Central Wheatbelt Tourism Strategy 2009 – 2014 was developed after considerable consultation with stakeholders, steered by the Central Wheatbelt Visitors Centre Working Group. Importantly it has been expanded to include 16 local governments. This Strategy includes 6 strategic objectives and supporting directions. Working collaboratively will enhance access, accommodation, attractions, amenities and activities in our region and deliver quality visitor experiences. The Strategy moves towards a more regional approach and encourages the sharing of resources, ideas and practices to ensure best practice in the industry. Summary of Objectives • To appreciably raise the profile of tourism across the region, • To establish stronger alliances with zone tourism, industry, and government stakeholders, • To raise the community’s participation in regional tourism, • To establish co-operation and collaboration amongst partners and subregional tourism groups, • To increase visitation levels and length of stay by effective marketing strategies and the development of a range of accommodation and quality visitor experiences, • To establish the region as a short break seasonal destination across market streams, • To establish a range of self-drive routes, and • To increase the accessibility and quality of sites and attractions over five years.
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