THE PORTRAYAL OF MISOGYNY IN FAMILY REFLECTED IN THE ANIMATED SITCOM “AMERICAN DAD” (2013) THESIS Submitted as partial fulfillment of the requirements for the Sarjana Degree in English Department of Faculty of Cultural Science, Sebelas Maret University Written by: APRIANTIARA RAHMAWATI SUSMA C0313006 ENGLISH DEPARTMENT FACULTY OF CULTURAL SCIENCES SEBELAS MARET UNIVERSITY SURAKARTA 2018 i ii iii PRONOUNCEMENT Name : Apriantiara Rahmawati Susma Student Number : C0313006 The researcher states that the thesis entitled “The Portrayal of Misogyny in Family Reflected in the Animated Sitcom “American Dad” (2013)” is originally written by the researcher and not a part of plagiarism. The explanation of the research is taken by theories and materials from trustable sources with direct quotation and paraphrased citation. The researcher is fully responsible for the pronouncement and if this is proven to be wrong, the researcher is willing to take any responsible actions given by the Faculty of Cultural Science, Sebelas Maret University, including the withdrawal of the degree. Surakarta, 5 January 2018 The researcher Apriantiara Rahmawati Susma iv MOTTO “Successful men and women keep moving. They make mistakes, but they don’t quit” (Conrad Hilton) “I believe in myself and my ability to succeed” (Anonym) v This thesis is wholeheartedly dedicated to: My lovely and supportive parents & Big family of Soedjiman vi ACKNOWLEDGEMENT The researcher would like to give appreciations to all the persons who help me to finish this thesis. First of all, I would like to thank to Allah SWT for answering my prayers, giving me strength and the ability to finish this thesis, so that I could accomplish the requirements to earn the S1 degree in English Department of Sebelas Maret University. I am also thankful to Miss Karunia Purna Kusciati, S.S., M.Si, my thesis supervisor who gives endless knowledge and motivations, so that I could complete this thesis. I would also like to appreciate my Academic Supervisor and Head of English Department, Drs. Agus Hari Wibowo, M.A., Ph.D who always guides and supports his students to finish their thesis as soon as possible. As a student of this department, my big gratitude goes to all the lectures of the English Department for giving knowledge, moral and material supports that I cannot pay back equally. To my family who always supports me morally, financially and physically, thank you so much. I also appreciate my supporting squads, especially SKNG Squad, my high school sweethearts (Titin, Zabella, and Agatha) and my classmates from English Department 2013 who help me to go through hard times and make this research presentable. Not to forget, my seniors in English Department too, Mas Itok and Mbak Anna who are always kind and patient explaining anything related to my thesis. Surakarta, 5 January 2018 The researcher Apriantiara Rahmawati Susma vii TABLE OF CONTENTS TITLE…………………………………………………………………………………. i APPROVAL OF THE ADVISOR……………………………………………………. ii APPROVAL OF THE BOARD OF EXAMINERS………………………………….. iii PRONOUNCEMENT………………………………………………………………… iv MOTTO………………………………………………………………………………. v DEDICATION………………………………………………………………………... vi ACKNOWLEDGEMENT……………………………………………………………. vii TABLE OF CONTENTS…………………………………………………………….. viii LIST OF FIGURES.………………………………………………………………….. x ABSTRACT………………………………………………………………………….. xii CHAPTER I: INTRODUCTION A. Research Background……………………………………………………. 1 B. Research Question……………………………………………………….. 7 C. Scope of the Research……………………………………………………. 7 D. The Objective of the Research…………………………………………… 8 E. Benefits of the Research…………………………………………………. 8 F. Research Methodology…………………………………………………… 9 G. Theoretical Approach…………………………………………………….. 11 H. Thesis Organization………………………………………………………. 16 CHAPTER II: LITERATURE REVIEW A. Sexism in American Media………………………………………………. 17 B. Misogyny in Family and The Ideology of Traditional Gender Roles………………………………………………………………………. 20 C. The Depiction of American Family in Prime-time Television Shows….. 27 D. The Image of Women in Television Shows……………………………… 34 E. Animation Theory………………………………………………………… 40 viii F. Semiotic Theory…………………………………………………………... 45 CHAPTER III: ANALYSIS A. Title: American Dad……………………………………………………….. 56 B. The Encounters of Sexual Objectification Towards Female Characters…. 62 C. Male Privilege as the Result of Patriarchy………………………………… 76 D. The Degradation of Women’s Value………………………………………. 86 CHAPTER IV: CONCLUSION AND SUGGESTION A. Conclusion………………………………………………………………….. 101 B. Suggestion…………………………………………………………………... 103 REFERENCES………………………………………………………………………….. 105 ix LIST OF FIGURES Figure 1 Stan wakes up………………….…………………….…………..…. 58 Figure 2 Stan opens the window……………………………………………… 58 Figure 3 Stan hugs his family………………………………………………… 59 Figure 4 Stan does salute……………………………………………………... 59 Figure 5 The Appearance of title…………………………………………..…. 61 Figure 6 Roger tells Stan about Francine…………………………………..…. 65 Figure 7 Francine is worried…………………………………………………... 65 Figure 8 Francine is lifting up her leg…………………………………………. 65 Figure 9 Francine is dancing……………………………………………….…. 65 Figure 10 Roger needs Hayley’s help…………………………………………... 68 Figure 11 Hayley is being Roger’s fake lover…………………………………. 68 Figure 12 Roger is leering at Hayley………………………………………….... 68 Figure 13 Roger is ogling at Francine’s body…………………..………………. 68 Figure 14 Hayley changes her appearance………………………………………. 73 Figure 15 Francine and Hayley are angry……………………………..…………. 73 Figure 16 Francine and Hayley are fighting…………………….………….……. 74 Figure 17 Roger is recording ……………………………………………………. 74 Figure 18 Stan is disappointed …………………………………………….……. 78 Figure 19 Stan is writing an essay ………………………………………………. 78 Figure 20 Stan is scolding Hayley ………………………………………………. 78 Figure 21 Stan is watching his neighbours …………………………...…………. 81 Figure 22 Francine and Hayley criticize him ……………………………………. 81 Figure 23 Stan is angry at Francine and Hayley.…………………………………. 82 Figure 24 Stan is crying …………………………………….……………………. 82 x Figure 25 Stan is typing ………………………………………………..……….. 87 Figure 26 Hayley is caught by Stan …………………………………………….. 87 Figure 27 Stan reprimands Hayley ………………………………………..…….. 87 Figure 28 President Bush comes to the house.………………………………..…. 88 Figure 29 Stan shuts Hayley up …………………………………………………. 88 Figure 30 Stan threatens Francine ………………………………………………. 88 Figure 31 Stan is all smiley to President Bush ………….………………………. 88 Figure 32 Stan’s first meeting with Jessica …………………………...…………. 92 Figure 33 Stan talks to Jessica …………………………………………...………. 92 Figure 34 Stan is flirting with Jessica ……………………………………………. 92 Figure 35 Klaus warns Stan ………………………………………………...……. 92 Figure 36 Roger accuses Hayley …………………………………………………. 94 Figure 37 Roger comes in bathroom …………………………………...…………. 94 Figure 38 Roger teases Hayley playfully …………………………………………. 94 Figure 39 Roger monitors Hayley ………………………………………...………. 96 Figure 40 Roger ties Hayley up …………………………………………………… 96 Figure 41 Roger hugs and sniffs at Hayley………………………………………… 97 xi Abstract Apriantiara Rahmawati Susma. C0313006. The Portrayal of Misogyny in Family Reflected in the Animated Sitcom “American Dad” (2013). Thesis. English Department of Faculty of Cultural Science Sebelas Maret University. The research is mainly aimed to analyze how the attitude of misogyny in family is portrayed in the animated sitcom entitled American Dad. The research chooses the source of data from the episodes of American Dad. It involves important components such as dialogues, shots, gestures, camera angles and other elements of cinematography as the main data. Meanwhile, the supporting data are taken from trustable online articles, journals, and books. This research is a qualitative study. It investigates the portrayal of misogynistic attitudes in American Dad using gender approach, semiotic theory and socio-cultural approach. In finding the ways in which misogyny represented in the show, several scenes from selected episodes are analyzed. It comes up with the result that there are some misogyny attitudes manifested in the show such as sexual objectification, the issue of male privilege that leads to the subordination toward women, the different treatment between men and women, cheating, and sexual harassment which can be categorized as the degradation of women’s value. The finding emphasizes that those attitudes are the reflection of how such issue is alive and has been around in society for a long time. Keywords: misogyny in family, the image of family in television show, animated sitcom, realism theory xii i i CHAPTER I INTRODUCTION A. Research Background Misogyny refers to the hatred and prejudice toward women that exists since ancient times. Aristotle does point it out loud that “women were imperfectly human, a failure in the process of conception and this view influenced Roman thought which in turn influenced the early apostolic church.” (duBarry, 1994). According to Joan Smith’s book titled Misogynies, most of folks and cultures in the world are into unfair treatment toward women and gender discrimination, they are unwilling to admit the hatred toward women because it will strengthen the male dominance. The so-called misogyny is often manifested in numerous actions such as different treatment toward women, patriarchal system, male privilege, sexual objectification, sexual jokes and violence toward women. Misogyny happens when men put women in subordinate positions and limit their access to power and decision making. This kind of attitude can affect to the way men treat women when women are assumed breaking the