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Annual Report 2017 Contents The Platinum Group Public Company Limited SUCCESS AND 222/1398 The Platinum Fashion Mall Building 11th Floor, SUSTAINABILITY Petchaburi Road, Ratchathevee, Bangkok 10400 TOGETHER Tel : 0-2121-9999 www.theplatinumgroup.co.th Annual Report 2017 Contents Vision & Consolidated Message from the 1 Mission 4 Financial Highlight 6 Chairman Message from the Report of the Audit Report of the Nomination 8 Chairman of the 10 Committee 12 and Remuneration Executive Committee Committee Board of Directors Key Milestone Awards 2017 14 22 in 2017 23 Marketing and Nature of Business Current 24 Competition 33 36 Projects Future Projects Management Corporate 38 40 Discussion and 46 Governance Analysis Corporate Social Risk The Shareholder 76 Responsibility 89 Factors 92 Structure Organization Structure Management Connected 94 95 Structure 105 Transactions Shareholder and Responsibility of the Independent 110 Dividend Payment 112 Board of Directors 113 Auditor’s Report Policy to Financial Statement Statements of Finan- Audit Fee Projects 120 cial Position 165 166 Location Corporate 167 Information SUCCESS AND SUSTAINABILITY TOGETHER The Company keeps moving forward to allow the business growth with adherence to sustainable development, focusing on conducting business with morality, ethic and responsibility in relation to all shareholders, society and environment. The Company’s long term goal is to achieve the comprehensive development of real estate projects. The undergoing development projects plan which are The Market Bangkok, hotels in Samui Island, office for rent and hotels on The Market Bangkok are a pivotal drivers attributing to assure the leaping growth of our business in the years to come. SUCCESS AND Annual Report 2017 SUSTAINABILITY 01 TOGETHER VISION MISSION “To be the leader in commercial To support “Pratunum Trading District” development as property development sector a central strategic location for the country with mixed use development to cover residential, office and hotel To continue strengthen wholesale shopping center together with full support for management in all market segments entrepreneur, social and environment by making the To promote the holistic view of mixed use property optimum return to shareholders, development to meet business requirement for local and encouraging work life balance South East Asia to employees, and looking for corporate partners to achieve To encourage the entrepreneurship, strategic partner the sustainable growth.” engagement, and responsible for social, community, environment, employees and shareholders for sustainable growth OBJECTIVES To develop The Platinum Fashion Mall as “The Best Wholesale Fashion Hub of ASEAN” within 10 years To grow both wholesale and retail business at least 3 centers within 5 years To expand the hotel business at least 3 hotels within 5 years To expand the office business at least 1 building within 5 years 02 The Platinum Group Public Company Limited Since the Past Strong Fundamental with Proof of Success Platinum Food Center The Platinum Fashion Mall Phase 1 Novotel Bangkok Platinum Pratunam Hotel 2005 2011 The Platinum Fashion Mall Phase 2 The Wharf Samui Project 2010 2015 SUCCESS AND Annual Report 2017 SUSTAINABILITY 03 TOGETHER Till the Future The Promise Sustainability Growth Hotel on The Market Ratchaprasong Walk (R-Walk) Phase 1 The Market Bangkok Project Bangkok Project Rent Office on The Market Bangkok Project 2022 2016 2018 The Neon Night Bazaar HolidayHOLIDAY Inn Resort INN RESORT Samui 2020 2017 Ratchaprasong Walk (R-Walk) Phase 2 HolidayHOLIDAY Inn Express INN Samui EXPRESS Towards the Present The Business Synergy Collaboration 04 The Platinum Group Public Company Limited CONSOLIDATED FINANCIAL HIGHLIGHT (Unit : MB) Consolidated Financial Highlight 2013 2014 2015 2016 2017 Statement of comprehensive income Revenue from Operation 1,115 1,391 1,623 1,718 1,923 Total Revenues 1,169 1,445 1,768 1,863 2,059 Cos t of Operation 533 555 631 650 710 Total Gross Profit 582 836 992 1,068 1,213 Profit for the Period 250 438 630 704 772 (Equity holder of the Company) Consolidated Financial Status Total Assets 4,374 4,107 9,547 9,822 10,491 Total Liabilities 2,155 1,471 1,344 1,356 1,757 Total Shareholders’ Equity 2,219 2,636 8,203 8,466 8,734 Issued and Paid-up Share Capital 1,947 2,100 2,800 2,800 2,800 Consolidated Financial Ratio Gross Profit Margin 52.2% 60.1% 61.1% 62.2% 63.1% Net Profit Margin 21.4% 30.4% 35.6% 37.8% 37.5% ROA 5.9% 10.3% 9.2% 7.2% 7.6% ROE 14.7% 18.0% 11.6% 8.4% 9.0% Debt to Equity (time) 0.97 0.56 0.16 0.16 0.20 SUCCESS AND Annual Report 2017 SUSTAINABILITY 05 TOGETHER Revenue Breakdown (MB) 5% 4% 9% 16% 13% 24% 2013 45% 2014 2015 63% 59% 17% 1,169 1,445 19% 1,768 26% 8% 7% 13% 13% 2017 Rental and Services 2016 % 59% 61 Hotel Business 19% Food and Beverage 20% 1,863 2,059 Others Note: Revenue from hotel business includes both room revenue and Novotel F&B revenue Gross Profit Gross Profit from Gross Profit from Gross Profit from Rental Business Hotel Business Food & Beverage Business (Unit : MB) (Unit : MB) Gross Profit (Unit : MB) 941 209 837 +104 +28 789 +12%YoY 181 +15%YoY 693 155 154 67 63 49 50 +13 42 +26%YoY 360 101 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 06 The Platinum Group Public Company Limited MESSAGE FROM THE CHAIRMAN To Shareholders In 2017, the global economic and trading situations control and management. Moreover, it resulted from increasingly expanded. The economy of major the commitment and devotion to work with full countries, such as United States, European Union, capacity of the Board of Directors, Executives and all and Japan, has recovered simultaneously for the first employees of the Company. time in several years, resulting to the constant expansion of goods export value of Thailand, which However, the Company adheres to the principle of corresponds to such economic expansion. In addition, good corporate governance for its business operation the expansion of the tourism business in Thailand is and also keeps moving forward to allow the business increased by 9%, compared to the previous year. The growth with adherence to sustainable development, number of foreign tourists is approximately 35 million focusing on conducting business with morality, ethic persons. Moreover, the consumption of the private and responsibility to all stakeholders including sector has also expanded, but the factors supporting communities, societies and environment. In 2017, the the purchasing power are not strong enough. Company has been certified to be a member of However, expenditures of the public sector are mainly Thailand’s Private Sector Collective Action Coalition spent for driving the economy through the against Corruption by the Committee on Thailand’s consumption expense and the investment of the Private Sector Collective Action Coalition against public sector. Corruption. For the year 2017, it is considered to be the year of For the projects in the next 5 years, the Company success of The Platinum Group Public Company has 4 projects undergoing the development and Limited (“the Company”) which is able to establish included in the developing plan, which are The Market the growth of performance continuously. The Bangkok project, 1 office for rent building and 2 hotel Company gains the highest total revenues and net buildings located on The Market Bangkok project, and profits since its initial startup. The Company’s total 2 hotel buildings on Samui Island. The above revenue is 2,059 million Baht, increased by 196 million previously mentioned projects are the key factor Baht or 11%. Furthermore, the net profit of the attributing for the increase of revenues of the Company is 772 million Baht, increased by 68 million Company in the future. Baht or 10% comparing with the previous year, Finally, on behalf of The Platinum Group Public respectively. These derive from the better operating Company Limited, I would like to thank to our results of rental area business, hotel business and shareholders, customers, financial institutions, food center, including the effective expenditure business partners and all business alliances for your constant support. SUCCESS AND Annual Report 2017 SUSTAINABILITY 07 TOGETHER Mr. Palakorn Suwanrath Chairman of the Board of Directors 08 The Platinum Group Public Company Limited MESSAGE FROM THE CHAIRMAN OF THE EXECUTIVE COMMITTEE To Shareholders of customers utilizing the services in the shopping mall and the adjustment of shops for improving The year of 2017 was another year challenging the quality and variety. capability of The Platinum Group Public Company Regarding the progress of The Market Bangkok Project Limited (the Company) for creating its growth construction development, the Company estimates continuously. After the Company has been listed on that M1 and M2 buildings, which are adjacent to the Stock Exchange of Thailand since March, 2015, Ratchadamri Road, are expected to be launched at the Company has gained the total revenue over 2,000 the end of Q4 of 2018. While M3 building located million Baht for the first year and generated the net behind M1 and M2 buildings is under the process of profit increased from previous years in the year 2017. design for submitting an application for Environmental It was a satisfactory year that the Company’s Impact Assessment (EIA), including the hotel located operating results achieved its goal although the on this department store, which will be completed economic situation in Thailand is in the recovery in the Q3 of 2018. In addition, the Company is under stage. the process of design for submitting an application Regarding the goals of business operation in the for Environmental Impact Assessment (EIA) in order previous year, the Company and its subsidiaries had to construct the hotel building on the department the total revenue of 2,059 million Baht, increased by store in M1 area and the office for rent building on 196 million Baht or 11%.
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