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China Electric Appliance Manufacturer SPECIAL EDITION Air Conditioner www.ChinaIOL.com China Electric Appliance Manufacturer The GLOBAL Display Platform for China Electric Appliance Manufacturer 2011 China Industry AC & HPWH Compressor HVAC Motor Refrigerant Contents April 2011 Air Conditioner 8 Household Air Conditioner 13 Residential Central Air Conditioner 17 Water Chilling Unit 21 Heat Pump Water Heater 25 Midea 28 GREE 32 Haier 33 CHIGO 35 Galanz 37 AUX 38 Hisense 40 TCL Compressor 43 Rotary Compressor 47 Scroll Compressor 50 GMCC 52 HIGHLY 53 RECHI PRECISION 54 QINGAN REFRIGERATION P 21 Heat Pump Water Heater Air Conditioner Motor 57 Air Conditioner Motor 59 Welling 60 SINJUN 62 Regal-Beloit Sinya Index of Advertisements Refrigerant 65 R22 (HCFC-22) Inserted Front: Midea P3: Yonghe 67 R410A (R125, R32) Inside Back Cover: Haier P5: HIGHLY (HFC-125, HFC-32) Back Cover: Welling P6: ChinaIOL 70 DONGYUE Title Page: GMCC P41: Hisense 72 JUHUA 2 CEAM - April - 2011 CEAM Chief Editor: Jie Yang Associate Editor: Lizhe Zhang Editor/ Reporter(AC): Xiaofang Suo Xiaolan Fan Zheng Sun Yinghan Wang Editor/ Reporter(HVAC): Yanfang Yu Liyun Kong Run Yang Editor/ Reporter(Upstream): Jinhua Zhang Yuxin Pang Dan Shan Editor/ Reporter(Refrigeration): Ping Yang Wenjia Song Juan Wang Jie Wei Editor/ Reporter(Household Appliance): Xi Wang Ling Zhang Qin Liu Art Editor: Yang Zhou Edition and Publishment: China Electric Appliance Manufacturer Address: 619B xinyijiayuan, Chongwenmen Waidajie, Chongwen District, Beijing Code: 100062 Website: ChinaIOL (www.ChinaIOL.com) Editorial Phone: 010-6708 1838/1920 -821 Advertisement Phone: 010-6708 1838/1920 -822 Fax: 010-6708 1718 Beneficiary: Beijing Zhixindao Consulting Co., Ltd. Account Bank: Branch in Xuanwu District of Beijing Rural Commercial Bank Bank Account: 1901000103000003388 Issue Date: 18th of each month Price: 5$ PART1: AC & HPWH Household Air Conditioner Residential Central Air Conditioner Water Chilling Unit Heat Pump Water Heater Main Manufacturers Air Conditioner Household Air Conditioner Production Capacity With the issue of a series of policies conditioner. China household air conditioner pr- such as “Energy-saving and Benefi ting The factors such as weather, policy oduction capacity in 2010 reached about to the People”, the production resources and economy stimulated the demand for 140 million units, accounting for 75% of of China air conditioner enterprises air conditioner from home and abroad. the global capacity. (Chart 1) grow tighter and tighter. In addition, the The output of twelve China domestic Due to various reasons such as enterprises also need to put more efforts household air conditioner manufacturers transportation, resources, economy and on developing new products with higher monitored by ChinaIOL increased by 30% human resources, the household air energy effi ciency, such as inverter air to 70% year on year, including ten with conditioner production bases in China mainly concentrates in the Pearl River Delta and Yangtze River Delta. While in the recent years because of the industrial economy orientation, labor costs and other Chart 1 China household air conditioner production factors, the production capacity originally capacity distribution in 2010 (%) concentrated in the East begins to move to the central and western regions where the supporting facilities are gradually completed, especially Anhui province, where Hefei and Wuhu are hot spots. With the recovery of global economy, the overseas expansion of Chinese air conditioner enterprises started once more. In 2010, Midea and Gree set up air conditioner production bases in Vietnam; afterward Midea acquired an air conditioner plant in Egypt. Besides increasing capacity overseas, China air conditioner enterprises also put more Source:ChinaIOL effort on building their own brands. In China, Midea and Gree will continue Chart 3 China household air conditioner production to expand; the production base of Aux and sales evolvement from 2006 to 2010 (10k units) in Tianjin will start operation, and the production base of Chigo in Zhengzhou 10000 is also scheduled. (Chart 2/3) 8000 6000 Production and Sales 4000 From 2006 to 2009, the production and sales of China household air 2000 conditioner wandered around 60 million 0 units. In 2010, the scale achieved a historic 2006 2007 2008 2009 2010 breakthrough, with both production and Production Sales sales exceeding 90 million units, up more than 50% and 40% year on year Source:ChinaIOL respectively. 8 CEAM - April - 2011 Air Conditioner Chart 2 China household air conditioner production capacity detailed distribution in 2010(10k units) Production Enterprise China Overseas Capacity Zhuhai Hefei Chongqing Brazil Pakistan Viet Nam Gree 2660 Shunde Wuhu Wuhan Panyu Viet Nam Midea 2370 Jiaonan Hefei Dalian Chongqing Wuhan Viet Nam Haier 1230 Foshan Zhengzhou Chigo 1030 Ningbo Nanchang Tianjin Aux Chengdu 850 Shunde Qingdao Huzhou Hisense-Kelon 800 China Zhongshan Galanz 650 Taizhou Chunlan 500 Zhongshan Wuhan TCL 450 Mianyang Zhongshan Indonesia Changhong 365 Changzhou Nigeria Shinco 350 Wenzhou Yuetu 300 Panyu Panasonic 400 Shanghai Fujitsu 200 Shanghai Thailand Sharp 200 Mitsubishi Shanghai 100 Electric Japan Foshan Shenyang Sanyo 120 Wuhu Shanghai Hitachi 110 Mitsubishi Jiangmen Heavy 60 Industries Shanghai Daikin 50 Tianjin Korea …… LG 1490 Suzhou Korea …… Korea Samsung 1000 Tianjin Daewoo 100 Shenzhen Europe Airwell 80 Total 15465 Source:ChinaIOL CEAM - April - 2011 9 Air Conditioner 50% increase. The output growth rate of domestic brands was higher than that of Chart 4 Proportion between China air conditioner do- foreign-invested ones; the output of Gree mestic sales and exports from 2006 to 2010(10k units) and Midea all exceeded 25 million units, with combined output accounting for 10000 53% of the total, which showed obvious advantages. (Chart 4) 8000 The statistics showed that in 2009 6000 the domestic sales of China household air conditioner in the fi rst time exceeded 4000 exports; in 2010 the domestic sales 2000 exceeded more than 50 million units over exports. Factors such as weather, policy 0 2006 2007 2008 2009 2010 and economy stimulated the demand Domestic Sales Exports from domestic market and enhance the business expectations of air conditioner Source:ChinaIOL enterprises. In 2010, Gree and Midea all scored some achievements in the air conditioner market; Gree led in the domestic market Chart 5 China household air conditioner export trend while Midea’s performance in exports from 2006-2010(10k units) was in no match; Chigo, Aux and Galanz followed closely to the national policy, 6000 stepping up research and development on high effi ciency products such as inverter ones, and they also performed well in 4000 export market. The foreign-invested brands mainly focused on high-end 2000 market in China; as the production base of overseas exports, their developments were relatively stable. Facing fi erce 0 2006 2007 2008 2009 2010 competitions in China domestic market, the foreign-invested brands must intensify Exports efforts on the development and promotion of inverter air conditioner to join the Source:China Customs competition; or they can give up China Notes:HS codes include:84151010/84151021/84151022/84158110 domestic market to focus on overseas /84158120/84158210/84158220/84158300, similarly hereinafter. market. Exports Affected by the global economic Chart 6 China household air conditioner exports by continent from 2009 to crisis in 2009, China household air 2010 conditioner exports declined signifi cantly. In 2010, due to the hot weather, economic Continent 2010 Proportion Y-O-Y 2009 Proportion recovery and low channel inventory, the (10k units) (10k units) exports rebounded sharply, exceeding 40 Asia 1589 37.50% 54.16% 1031 36.97% million units, more than that in 2006 to 2008. (Chart 6) Latin 976 23.02% 103.31% 480 17.21% America In 2010, China household air con- North America 706 16.66% 6.28% 664 23.83% ditioner exports to the fi ve continents Europe 561 13.23% 78.35% 314 11.27% all recovered, among which the exports to Latin America doubled, the exports Africa 323 7.61% 44.98% 223 7.98% to Europe and Asia increased by more Oceania 84 1.98% 10.48% 76 2.73% than 50%, and the exports to Africa also increased by nearly 45%. Total 4238 100.00% 52.02% 2788 100.00% Signifi cant recovery showed in major Source:China Customs markets, and emerging markets continued 10 CEAM - April - 2011 Air Conditioner to grow, all of which were the main fi xed frequency ones, therefore it has conditioner with high energy effi ciency characteristics of China household air been marginalized by the market for more and inverter air conditioner took the conditioner exports in 2010. The growth than ten years. (Chart 7/8) market and performed outstandingly in of Latin America was mainly stimulated The implementation of China inver- China domestic market. by Brazil, Argentina and Mexico; the ter air conditioner national standard According to the statistics of China- substantial growth in Asian market on from 1st September of 2008 ended the IOL, in 2010 China inverter air conditioner one hand was due to the recovery speed embarrassing situation of inverter air sales totaled 16.44 million units, up 104% of Asian economy being faster than that conditioner energy-effi ciency level year on year, nearly all of which were DC of Europe and America, one the other without basis to follow. Midea started inverter air conditioner. 69% of inverter hand was because that Asia has the largest to change strategy fi rst to seize inverter air conditioner produced in China was population in the world therefore its air air conditioner market, and Hisense, sold in domestic market, and 31% was conditioner market has huge potential; Gree and other enterprises followed for exports. The growth of exports kept the exports to Africa reached a new afterwards. stable, with about 20% of annual growth record high, and showed long term of In 2009, the rising of access threshold rate. The sales in domestic market showed growth room.
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