Backyard Gardeners Network Planting Seeds Growing People

Digging th The

Lower 9 Ward

By: Sirdaria Williams & Lauren Smith

contents

Executive Summary………………………………………………………………………………………………………..3 SWOT Analysis……………………………………………………………………………………………………………….4 Strengths Weaknesses Opportunities Threats Competitors……………………………………………………………………………………………………………………5 Strategy………………………………………………………………………………………………………………………….6 Objectives………………………………………………………………………………………………………………………6 Big Theme………………………………………………………………………………………………………………………8 One-to-One/Guerilla Marketing Public Relations & Event Marketing Social Media Marketing Appendix………………………………………………………………………………………………………………………12 Appendix A Appendix B Appendix C Appendix D Appendix E Appendix F Appendix G

2 Executive Summary

The Backyard Gardeners Network (BGN) is a nonprofit organization that strives to bring together the community of the together using food. BGN offers the neighborhood a place to grow their own produce, reconnect with each other, and become educated on the importance of healthy food. The BGN mission is “to sustain and strengthen the historically self-sufficient and deeply rooted community of the Lower 9th Ward of , LA using our own food growing traditions as a platform to build community, revitalize the neighborhood and preserve our cultural heritage.” This integrated marketing strategy is designed assist BGN in sharing this mission not only with the community in the Lower Ninth Ward, but to Greater New Orleans.

In creating a SWOT analysis of BGN, we wanted to address the organization’s strengths, weaknesses, opportunities, and threats. This analysis gave us the ability to breakdown all the BGN is and how we can best help. After our research and conversation with Ms. Mwendo, we decided that the best course of action would be to start an interactive campaign that combined community involvement and social media outreach. The campaign will address our two target audiences; the people in the Lower Ninth Ward community and Greater New Orleans.

The first target audience is the people of the Lower Ninth Ward because the organization was designed with them in mind and is for their neighborhood. The goal is to have them be as informed as possible and to feel as though they belong in BGN. Our aim is stress involvement and awareness. The second target audience of the campaign is the Greater New Orleans area. Our goal is to raise awareness to bring forth potential volunteers, partners, and donors so that BGN can continue their mission and expand. This is where the social media aspect of the campaign takes precedence. Because this target audience will be on the “outside looking in” we want to give them the most clear and positive visions possible so that the work and importance of BGN is evident. Everyone is aware of the unsurmountable damage that the Lower Ninth suffered through after the storm and will readily make themselves available to any aspect of rebuilding.

Our campaign, “Digging the Lower Ninth Ward” will use heavy one-to-one/guerilla marketing strategy as well as social media as to create personal relationships with the community involved while also allowing the Greater New Orleans population a peek into why BGN is dedicated to what they do and why it is vital to a community seeking reconnection.

3 SWOT ANALYSIS:

Strengths: Location is the main strength of BGN for three reasons. First, being located in a city as food obsessed as New Orleans is definitely a strength. It gives urban farming the possibly to have a high profile. New Orleans has a rich and interesting history. Community gardening and farming is part of that history, especially in African American communities. This is a strength for BGN because it allows BGN to position itself alongside history and tradition which is important to its target audience. Adult gardeners will find that the community garden and program activities help them both reminisce about a less complex way of life, and at the same time, transmit the skills and the values of this way of life to a younger generation.

Secondly, BGN’s garden locations are in the Lower Ninth Ward, which is one of the areas largely associated with New Orleans. When people hear or think of the Lower Ninth ward they think of the effects had on it and how it is still in need of improvement. This is a benefit to BGN because some of its traffic is volunteers. People want to volunteer in an area where they feel they are making a difference and their service will be beneficial. Lastly, mild climate is an advantage. Community gardeners as well as volunteers are cautious of the weather, which is an important factor in outside gardening. BGN is able to provide a service year round due to ’s mild climate.

Weaknesses: There is a perception of the Lower Ninth Ward being a dangerous area with high levels of crime that might detour volunteers from volunteering. Retention could be seen as an issue. Because the garden is a community garden and not down the street or in everyone’s backyard taking the time to get in the car and travel to the community garden could get old quickly for some people.

Opportunities: BGN has the opportunity to use publicity in a variety of ways. New Orleans has great deal of celebrities visiting the city, for various special events. Celebrity acknowledgment and endorsement of BGN as a community resource reaches wide segments. Not just from outside celebrities but also from local community celebrities. Also, New Orleans has several colleges and universities. There is opportunity to tap into the college network for volunteers, gardeners, partnerships, and much more.

Threats: Being that many of the events are outside at the gardens bad weather and rain could be a threat to the success of events.

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Competitors: Tons of steel and miles of concrete have gone into the rebuilding of New Orleans in the decade since Hurricane Katrina. Lot of seeds and soil have also been a part of that rebirth.

Parkway Partners: Website: www. parkwaypartnersnola.org Twitter: @ParkwayPartners Facebook: Parkway Partners

Parkway Partners is a non-profit organization that empowers citizens to preserve, maintain and beautify green space in New Orleans. The organization was founded by citizen action in 1982 in response to massive budget cuts to the New Orleans Department of Parks and Parkways. Parkway Partners began its work by adopting out neutral grounds to citizens for maintenance. Today it supports extensive programming throughout Orleans Parish, including:

• +45 community gardens/urban farms • 11 public schoolyard gardens • +11,500 trees planted since Hurricane Katrina • +600 neutral grounds adopted • Thousands of trees preserved through annual treatment and fertilization • Monthly educational series, 2nd Saturdays • Annual Tree Troopers educational series, since 2006 • Development and restoration of multiple parks, including Cancer Survivor’s Plaza, Lee Circle, Jackson Square, Washington Square and Palmer Park • Annual Tree and Plant Sale in partnership with the New Orleans Department of Parks and Parkways

Grow Dat: Website: www.growdatyouthfarm.org Twitter: @GrowDatNOLA Instagram: @growdatyouthfarm Facebook: Grow Dat Youth Farm

This project was incubated by and the Tulane City Center, and Grow Dat is now a partner of Tulane University, engaging students and faculty. On their farm they work collaboratively to produce healthy food for local residents and to inspire youth and adults to create personal, social and environmental change in their own communities. Grow Dat strives to be a place where people from different backgrounds and disciplines come together in research and practice to support public health, local economies and a sustainable food system in South Louisiana.

5 Grow Dat is located on a seven-acre site in New Orleans' City Park, Grow Dat Youth Farm operates a two-acre sustainable farm. Annually, more than 50 youth participate in their Leadership and Advanced Leadership Programs, where through training and experience they learn skills related to three curriculum pillars: Sustainable Farming, Food Justice, and Umoja (Unity or "I am We"). Each year, they grow and harvest an average of 12,000 pounds of fresh produce. Seventy percent is sold at their farm stand and at farmers' markets (run by their youth employees). Thirty percent is distributed through their Shared Harvest program, to low-income residents who otherwise have little or no access to fresh food.

Hollygrove market and farm: Website: www.hollygrovemarket.com Twitter: @HGMF Instagram: @hollygrovemarketandfarm Facebook: Hollygrove Market & Farm

The Hollygrove Market and Farm (HM&F) is a urban farm, local produce market, and community garden space. HM&F exists to increase accessibility of fresh produce to Hollygrove, surrounding underserved neighborhoods, and all of New Orleans while promoting sustainability through support of local farmers and the local economy as well as acting as a demonstration site for environmentally sustainable practices. Their collaborative partners include Carrollton-Hollygrove Community Development Corporation, New Orleans Food & Farm Network, Tulane City Center, Trinity Christian Community, and the Master Gardeners of New Orleans.

HM&F also features a Kid’s Club for children ages 3-12 to get their hands dirty on the farm. Kids will participate in gardening activities, such as planting, watering, and weeding. They also get exposure to small animal care, feeding and watering chickens; and learning about where their food comes from! The Hollygrove Farm Kids’ Club is open every Saturday from 12pm to 1pm, for $8.00 for one child, and $4.00 for additional children within a group. HM&F offers a discount for Hollygrove Residents and students at Lafayette Charter Academy.

HM&F welcomes volunteers. Some of their other services include “What’s in the Box,” where for $25, customers can purchase a share of locally grown produce from their network of Louisiana and southern Mississippi farmers. They also offer a Box Meal Plan where they provide recopies that make it easy to use all the items in the box. Lastly, they offer a home delivery service where you can purchase online and have your items delivered to your doorstep.

Positioning Strategy: New Orleans offers all of the things travelers are seeking in a travel destination. My target audiences are the experiential discovers as well as college students. New Orleans Tourism and Marketing Corporation Follow Your NOLA campaign will reach this

6 audience in a number of ways. The rise of mobile devices and social media are playing a key role in the travel industry. It has been predicted that social media sharing and mobile apps will be the top trends for 2016; therefore our strategy put a heavy emphasis on the existing social media pages of New Orleans Tourism and Marketing Corporation as well as the GoNOLA mobile app.

Unfortunately BGN has multiple competitors in the market. The main competitors are Parkway Partners, Grow Dat Youth Farm, and Hollygrove Market & Farm. Some of these competitors have large amounts of awareness and participants, and offer many of the same benefits as BGN such as unique experiences, gardening space, youth programs and activities, paid internships, and food information. This campaign will be a comprehensive integrated marketing campaign targeted at the Lower Ninth Ward community that will drive awareness, engagement, channel growth and deliver a measurable return. The positioning strategies will focus on promoting the benefits of BGN as an urban garden location, while at the same time helping it stand out from competitors.

Problem: Many urban gardeners and New Orleans community members are not familiar with the many benefits BGN has to offer. They are also unfamiliar with BGN’s online and social media platforms. Secondly, BGN isn’t properly promoting and using all of its resources to spread awareness about their organization.

Objectives: (See appendix A for evaluation of objectives) Objectives DAGMAR Approach Model:

Awareness: In order to obtain results, background research will be conducted through both primary and secondary measures. • Increase awareness of BGN to college students (potential volunteers) by 5%. • Increase the awareness of BGN to the Lower Ninth Ward community by 10%. • Increase the awareness of BGN to greater New Orleans by 5%.

Comprehension: Convince target audience that BGN is an organization that is truly making a difference in the community. Measurements will be obtained through quantitative and qualitative measures including surveys. • Increase the comprehension of the benefits that BGN brings to the community by10%.

Conviction: Persuade people in Greater New Orleans that BGN is an organization worth investing both their time and money. • Increase by 10% the amount of volunteers and partners with BGN.

7 Action: We hope that throughout the DAGMAR approach that college students become interested in New Orleans and makes it a travel destination. • Increase the amount of college student volunteers by 2%. • Increase the amount of BGN partners by 5% • Increase the amount of community awareness by 1%. • Increase the amount of social media followers by 10%. • Increase the amount of BGN Lower Ninth Ward participants by 15%.

Big Theme: Digging the Lower 9th ward The overall theme of this campaign is “Digging the Lower 9th Ward.” This campaign is being proposed to brand BGN as one of New Orleans most appealing urban gardens, and one of the cities most culturally and historically-rich spaces. We will be taking an event BGN already has and expanding it.

Our strategy is to show BGN and gardening through hands on community oriented experiences tailored to target the lower ninth ward community and urban gardeners. Our target audience is one that is not so much dependent on age, but on its curiosity about food and gardening. They are male and female and come from a variety of income levels and choose to garden for different reasons. With this audience in mind “Digging the Lower 9th Ward” campaign will offer something to all demographics. Many different IMC components will be used to expand this campaign. We will focus on incorporating one-to-one and guerilla marketing, public relations and event marketing, as well as social media platforms.

One-to-one/ guerilla marketing: For the direct marketing part of the campaign, our target audience will be local gardening networks, food and gardening bloggers, news outlets, and community members. BGN will use direct mail to reach out to local gardening networks and food and gardening bloggers to make sure BGN is listed in their network or to secure a feature article story. This marketing strategy will be in two different forms, one for local gardening networks, and food and gardening bloggers; and one for community members. In order to increase awareness and traffic to the garden we have to partner and include as many outlets as possible.

Local gardening networks, food and gardening bloggers, and news outlets will receive an e-mail as well as a hard copy media kit and pitch letter (see appendix B ,C, & D). The direct mail will explain the campaign and how being apart of it will help the community and people as individuals. It will include the current success of BGN, have a fact sheet, list all current partners, provide links to the website, social media, and videos as well as have a call to action for them.

8 The second component of this strategy is canvasing the Lower 9th Ward. Community members will receive a knock on their door, smiling faces and a seed and a “BGN starter package,” (See Appendix E). The “BGN Starter Package” will include a seed, soil, small cup, and instructions on how to plant and grow. On the back of the instructions will be an invitation to join BGN inclusive of BGN’s location and social media handles. The purpose of canvasing and giving the “BGN Starter Package” is to immediately engage individuals. It is not enough to just hand out a flyer, give them glimpse into what BGN is all about for themselves.

Public relations and event marketing: The event portion of the “Digging the Lower 9th Ward” campaign will focus on the planting and harvesting watermelon patches. It will incorporate the slogan “Planting Seeds, Growing People,” because well…BGN and this campaign is doing just that. It takes about 120 days to grow a watermelon, which is perfect for this campaign. The events will stretch over the four-month period it takes to grow a watermelon following the steps of growing a watermelon. Each month will have it’s own tag line and focus that offer something to all ages.

The first month’s tag line and event is “Digging Up the Dirt.” This is the event that will launch the campaign. This will be held in collaboration with the day the children plant their watermelon seeds. The event will start by “Digging Up the Dirt” on watermelons. BGN will have a short presentation on watermelons inclusive of a brief history on watermelons, their role in the African American Community, various types of watermelons and what it will take for the children to grow their watermelons. Also, promotions and publicity should take place prior to the launch. Those promotions should encourage participating planters to research watermelons so that they can participate in the presentation and discussion. After the presentation and discussion the children will go to designated watermelon patch area and plant their seeds. Since this event is launching the campaign we want it to be fun, exciting and welcoming. Prior to the event a banner should be made to hang up outside at the garden. The event should also be inclusive of healthy snacks and music for after the seeds are planted.

The second month’s tagline and event is “Watering Our Seeds.” This event will focus on sharing the history of the Lower 9th ward and gardening in the Lower 9th ward with the youth of the community. The event will consist of a story circle. Older members of the community and BGN will share the history of the Lower 9th Ward and their gardening stories with the youth. The event should take place in the evening at the Guerilla Garden. Having candles at the story circle will create a warm cozy inviting atmosphere.

The third month’s tagline and event is “No Two Melons Have the Same Stripes” This event is somewhat of a health fair, and will offer two things. The first is it will bring in speakers who have different backgrounds and careers in agriculture. Each speaker will give a brief presentation on who they are and what they do and will have a table set up the fair to interact and answer the communities’ questions. Having agriculture

9 professionals will hopefully be influential to the children. It is a chance to show them that if they are interested in agriculture there are several routes they can take to make a career out of it. The second part of this event will be food and nutrition focused. Each of our bodies are different, therefore we have to take care of them differently. For instance the event will feature a nutritionist to discuss and have a table on food choices individuals with diabetes should take. It will also feature a chef who will give demonstrations on how to prepare healthy meals. Each meal recipe will also be broken down financially. Being able to show individuals they can eat healthy at a low cost will be more impactful.

The fourth and finial month’s tag line and event is “Melanin & Melons.” This event is a celebration! On this day lots of festivities will take place on this day such as food, music and games. The highlight of the event will be the picking of the watermelons and seeing who was able to grow the largest watermelon.

Social Media: The last month of the campaign, “Melanin & Melons,” will include an Instagram & Facebook challenge. (See Appendix F). Each day the BGN community will be challenged to post something and tag BGN in their post. Participants who complete the challenge by posting all 30 days names will be entered into a drawing for a prize. The prize drawing will be held at the “Melanin & Melons” celebration.

Aside from the finial months social media challenge BGN should intensely be posting to their social media platforms with the goal of increasing their followers and raising awareness about who and what BGN is. See the following social media plan.

Social Media Plan Implementation:

Official Hashtags: #BGN #GrowingTheLower9th #PlantingSeedsGrowingPeople #BGNWatermelonPatch

Incorporating hashtags will increase the opportunity for conversations to develop around the content being posted. It will also allow BGN to track who is posting.

Twitter: BGN should tweet twice a day. A useful tool to help stay on track is HootSuite, a social media marketing manager. It will allow you to schedule post to various platforms at various times. The tweets should range in content from gardening tips, reminders of events, photos, and links to items such as videos BGN will be posting to other platforms.

Instagram: BGN should post twice a day on Instagram with post varying from pictures, testimonial from participants, gardening tips, screenshots of tweets, and upcoming

10 events. Each post should have a brief caption explaining the post, and should be followed by at least one of the official hashtags.

Facebook: BGN should post at least one a day to Facebook. The content posted to Facebook should vary from healthy mean recipes, information promoting BGN events, event recaps, testimonies of people involved with BGN, and pictures. BGN should actively invite community members to “like” the BGN page.

Snapchat: The campaign would like to add Snapchat as one of BGN’s social media platforms. Snapchat would allow for a more candid behind the scenes and day to day coverage of BGN. BGN should make at least one snap a day. The content can range from photos of the garden, things in and around the garden, and staff and intern commentary. Also, the campaign will encourage participating gardeners and volunteers to snap and use the BGN geo filter in their snap. (See Appendix G)

Social Media Objectives: Twitter: BGN currently has 62 followers. The campaign goal is to gain BGN’s Twitter account 200 new followers during the 4 month campaign.

Instagram: BGN currently has 467 Instagram followers. The campaign goal is to increase both the number of followers and the amount of likes each post receives. We would like to gain followers by 150 new followers during the campaign, and increase the amount of likes from an average of 5 likes per post to an average of 15 likes per post.

Facebook: BGN currently has 3, 417 likes on their page. The campaign goal is to reach 4000 likes by the end of the 4-month campaign.

Snapchat: The campaign goal is to gain 150 Snapchat followers by the end of the 4- month campaign.

11 Appendix A: Evaluation of objectives PRE-SURVEY 1. Have you been involved in any BGN activities before now? a. Yes b. No 2. Have you noticed a change in the community since BGN started in 2007? a. Yes b. No 3. Did you know about Backyard Gardeners Network before becoming involve in these programs? a. Yes b. No 4. How did you find out about the (INSERT NAME OF CAMPAIGN)? a. Someone came to my home b. Church c. School d. Social media e. Other ______

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POST-SURVEY Age: _____ Gender: M F 1. I enjoyed the (INSERT NAME OF CAMPAIGN) program. a. Strongly disagree b. Disagree c. Undecided d. Agree e. Strongly agree 2. Which event did you enjoy the most? a. Digging Up the Dirt (Month 1) b. Watering Our Seeds (Month 2) c. No Two Melons Have the Same Stripes (Month 3) d. Melanin and Melons (Month 4) e. All f. None 3. I feel as though this program had a positive impact on my community. a. Strongly disagree b. Disagree c. Undecided d. Agree e. Strongly agree 4. I would recommend this program to a neighbor. a. Strongly disagree b. Disagree c. Undecided d. Agree e. Strongly agree 5. I was able to remain engaged in the social media activities. a. Strongly disagree b. Disagree c. Undecided d. Agree e. Strongly agree 6. After this campaign, I will become a member of the Backward Gardeners Network. a. Strongly disagree b. Disagree c. Undecided d. Agree e. Strongly agree 7. Please share anything that you did not see in the BGN campaign that you would add or take away in the space provided below. We truly want to hear your honest opinion!

13 Appendix B: Pitch letter

Good morning, After Hurricane Katrina, the Lower Ninth Ward of New Orleans faced an unbelievable amount of destruction. Many lost their homes and personal belongings, but Backyard Gardeners Network (BGN) founder, Jenga Mwendo was determined to make sure the Lower Nine did not lose their spirirt and cultural heritage.

In 2007, when Mwendo returned to her home in the Lower Ninth Ward after the storm, she saw how much the storm took from the community beyond tangible items. She wants to get back to the cultural roots of the neighborhood that has a history of agriculture. This is when she started the Backyard Gardeners Network. BGN is a Lower 9th Ward based nonprofit organization whose mission is to sustain and strengthen the historically self-sufficient and deeply rooted community of the Lower 9th Ward of New Orleans, LA using our own food growing traditions as a platform to build community, revitalize the neighborhood and preserve our cultural heritage. They currently manage two community gardens in the Lower 9th Ward, the Laurentine Ernst Community Garden and the Guerrilla Garden, and are spearheading the development of the Ernst Garden Resource Center.

As a way to get the neighborhood more involved in the project, BGN has started a campaign titled “Digging the Lower Ninth Ward.” This will allow the community members to plant and grow their own watermelons while also connecting with each other and seeing the fruits of their labor.

The Backyard Gardeners Network would like to invite you to their upcoming event [INSERT NAME OF EVENT] on [INSERT DATE AND TIME] at [INSERT LOCATION]. This event is one of the monthly programs associated the “Digging the Lower Ninth Ward” Campaign. [INSERT NAME OF EVENT] is intended to have the community do [INSERT PURPOSE OF SPECIFIC EVENT].

Food brings people together. The Ninth Ward is community seeking reconnection. Attached is a press release with more information. Thank you for your thoughtful consideration. Sincerely,

14 Appendix c: Sample Press Release (LOGO)

FOR IMMEDIATE RELEASE Media Contact: [name] April XX, 2016 [email] [phone number]

LOCAL COMMUNITY GARDEN LOOKING TO GROW THE NINTH WARD Hurricane Katrina took a multitude of things from New Orleans. Ten years later and there are communities looking to get back to what they once were. New Orleans Native Jenga Mwendo started The Backyard Gardeners Network (BGN) in 2007 in the lower ninth ward as a way to reconnect and revitalize a community by growing their own produce after Katrina. “Digging the Lower Ninth Ward” is a program that will showcase all the benefits BGN is bringing to the neighborhood by taking participants through the process of growing watermelons. Members of the community will be invited to grow their own watermelon in the garden along with participating in activities to connect with each other. The campaign starts with “Digging Up the Dirt.” In collaboration with the day the children plant their watermelon seeds there will be a short presentation on watermelons inclusive of a brief history on watermelons, their role in the African American Community, various types of watermelons and what it will take for the children to grow their watermelons. This will be followed by “Watering the Seeds.” During this event, the elders of the community will have the chance to participate in a story circle with younger members to share the history of the Lower Ninth Ward. The third month will be titled “No Two Melons Have the Same Stripes.” This event has two parts. On will be a series of speakers who have different backgrounds and careers in agriculture and the second part of this event will be food and nutrition focused and how each of our bodies are different, therefore we have to take care of them differently. The final month will be a social media campaign titled #MelaninAndMelons . This will be give participants the chance to show off their hard work using the hashtag. [HERE YOU WILL PLACE A QUOTE REGARDING THE CAMPAIGN] BGN is a nonprofit organization that allows members of the community in the Lower 9th Ward whose mission is to sustain and strengthen the historically self-sufficient and deeply rooted community using our own food growing traditions as a platform to build community, rejuvenate the neighborhood and preserve their cultural heritage. There are currently two community gardens in the Lower 9th Ward, the Laurentine Ernst Community Garden and the Guerrilla Garden. [HERE YOU WILL INSERT STATISTICS ABOUT THE SUCCESS OF THE PROGRAM]

### Boilerplate:

The boilerplate provides more information regarding BGN. Think of it as the “About Us” section of the press release. It should include when the locations of the gardens, when it was founded, the mission, contact information, and social media handles.

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Appendix D: Media List

Media Email Phone Fax Mail Outlet

Associ Sally Buzbee, News Editor Headqua 1515 ated Twitter: @AP rters: Poydra Press Facebook: (212) (504) s St., (AP) http://www.facebook.com/APNews 621-1500 586- Suite 0531 2500, New New Orleans: Orlean (504) s, LA 523-3931 70112

Clarion Peter Finney Jr, Editor Herald [email protected] PO Twitter: @ClarionHerald (504) (504) Box Facebook: 596-3035 596- 5324 https://www.facebook.com/clarionhera 3020 7, ld New Orlea ns, LA 7015 3

Gambit Kevin Allman, Editor Gener 3923 Weekl Twitter: @The_Gambit (504) al: Bienvi y Facebook: 486-5900 (504) lle St., https://www.facebook.com/GambitNe 483- New wOrleans 3153 Orlean Editor s, LA ial: 70119 (504) 483- 3116

Louisia David T. Baker, Associate Editor na Twitter: @Tadfly Weekl [email protected] y

16 Telemu Ernesto Schweikert, General Manager ndo Twitter: @Telemundo_Nola 3540 NOLA Facebook: (504) (504) S I10 (KGL https://www.facebook.com/Telemund 799-4242 799- Servi A- o42/ 3434 ce TV 42) Rd. W. Suite 342 Metai rie, LA 7000 1

Times Mark Lorando, Editor Picayu [email protected] 365 ne/ Twitter: @NOLAnews (504) (504) Canal nola.co Facebook: 826-3279 826- St, m https://www.facebook.com/NOLAnew 3492 New s Orlea ns, LA 7013 0

WBOK Ethan Ashley, Radio Personality (504) [email protected] 881-3013

WDSU Jonathan Shelley, News Director (504) (504) 846 Twitter: @WDSU 679-0600 679- Howa Facebook: 0752 rd https://www.facebook.com/wdsutv Ave., New Orlea ns, LA 7011 3

WGN Rich Erbach, News Director 1 O [email protected] Galle Twitter: @WGNO ria Facebook: https://www.facebook.co (504) (504) Blvd. m/wgno 619-6363 619- , Instagram: 6332 Suite

17 https://instagram.com/wgno/ 850, Metai rie, LA 7000 1

WWL Keith Esparros, News Director TV Twitter: @WWLTV (504) (504) 1024 Facebook: 529-6298 529- North https://www.facebook.com/WWLTV 6473 Ramp Instagram: art https://instagram.com/wwltv/ Street , New Orlea ns, LA 7011 6- 2487

WWN Eve Throeh, News Director, O www.nola38.com (504) (504) 110 Twitter: @WWNO 619-6363 619- Veter Facebook: https://www.facebook.co 6332 ans m/899wwn Blvd. , Suite 123, Metai rie, LA 7000 5

WWU Heidi Hoffmeister, News Director E (Fox [email protected] 1025 8) Twitter: @Fox8NOLA (504) (504) S. Facebook: https://www.facebook.co 486-6161 482- Jeffers m/FOX8NOLA 1543 on Davis Parkw ay, New Orlean s, LA

18 70125

Q93 Adrian Long, News Director (504) (504) 929 (WQU Twitter: @Q93FM 679-7300 679- Howa E-FM) Facebook: https://www.facebook.co 7345 rd m/q933fm Aven Instagram: ue https://instagram.com/q93fm/ New Orlea ns, LA 7011 3

WYLD Adrian Long, News Director (504) (504) 929 98.5 Twitter: @985WYLD 679-7345 679- Howa Facebook: https://www.facebook.co 7345 rd m/985wyld Aven Instagram: http://instagram.com/985 ue, WYLD New Orlea ns, LA 7011 3

Xavier Melinda Shelton, Director of student Herald publications 1 [email protected] Drex Twitter: @XulaHerald (504) (504) el Facebook: https://www.facebook.co 520-5092 520- Dr., m/pages/Xavier- 7919 Box Herald/71346444867024 93, Instagram: @xulaherald New Orlea ns, LA 7012 5

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Appendix E: Backyard Gardeners Network STARTER PACK

Digging The th

Lower 9 Ward

SEE YOU SOON! INSTRUCTIONS:

On ______, 2016 we will be th launching our “Digging the Lower 9

Ward Campaign!” We have an entire summer’s worth of events taking

place and we’d love to see there!

Once you’re plant starts to sprout we hope that your love for food and

gardening will too! @bgnnola

@Backyard Gardner’s Network 20 @BGNNOLA

Appendix f:

DAY 1: FAVORITE FOOD DAY 16: gardening tool DAY 2: flowers DAY 17: best friend selfie DAY 3: quote DAY 18: Healthy Snack DAY 4: something you made DAY 19: grass DAY 5: you getting fresh air DAY 20: FAVORITE VEGITABLE DAY 6: GEURILLA GARDEN SELFIE DAY 21: favorite place DAY 7: Favorite color DAY 22: Your street sign DAY 8: Your Breakfast DAY 23: something you planted DAY 9: your family DAY 24: clouds DAY 10: soil DAY 25: water DAY 11: FAVORITE FRUIT DAY 26: favorite book DAY 12: insect DAY 27: Gardening shoes DAY 13: something fresh DAY 28: SMILE DAY 14: something your reading DAY 29: freebie DAY 15:sunset DAY 30: watermelon

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Appendix G:

POCKET DESIGN

Planting Seeds, Growing People

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