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THE BUSINESSWEEKLY OF RADIO AND TELEVISION JULY 15, 1957 35¢ PER COPY

83d}tdS1E38 Mutual network may quit the business Page 31 ) 311 8;"a 6L££3 New tv barter deal is making its mark Page 33 gnoI 9 ,t}TO r.noig QOi Q. ZäLb£N 4.z>3sq tZ Are post -'48 movies priced out of sight? Page 46 a2eIIo0 aple212zu.1o71 New York vs. Hollywood in network shows Page 60

The Nighttime Radio Ball is Rolling

STATIONS IN TWO- THIRDS OF THE MAJOR MARKETS ARE OFFERING 2 SPOTS FOR THE PRICE OF 1

In approximately two- thirds of the nation's major See your Petry man for the full story about the markets, shrewd advertisers can now buy two spots picture today in Nighttime Spot Radio, the atten- at night for the price of one spot during the day. tive audiences, the new low prices.

Radio Division EDWARD PETRY & CO., INC. The Original Station Representative

EW YORK CHICAGO ATLANTA BOSTON DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS THE WHEELING

INDUSTRIAL EXPANSION

STORY BOARD

an advertiser, this story is The Wheeling Story is a store Idle Wheeling Industrial Expan important to you because indus- of Expansion. Growth! Progress! -ion Story has been news in trial expansion means new em- The Upper Ohio Valley is truly leading publications and read by ployment - added people - in- one of the fastest growing millions of American business creased Luring power-obsoleting markets in America! men. any market figures published as recently as six month, ago.

And the story continues tu un- The medium cover- fold. For instance ... when corn. Olin-Mat hieson Chemical's 1,100 advertising ing this expanding area best i> pleted, Weirton Steel will have acre plant, originally planned for the world's fastest cold reducing annual 60,000 ton capacity, has \VTRF -TV -far and away the Tandem Mill- creating new jobs already expanded to produce #1 Station in every accepted for its 13,500 employees. 180,000 tons yearly audience measurement.

1 ©MIII.MAMIK%\1IIiiarn "a station worth watching'' o11Míe111EMi1111111111111111111M1111111111:1 orAWP.111a111111,1111111111211 ewe rr33 111, vWaee::MOI/I1111111111111 Mal (TO BE CONTINUED) Wheeling 7, West Virginia %:( " "`f .i

As buying power soars -so can For availabilities and complete coverage information your sales soar in this expanding -call Bob Ferguson, V. Pres. and Gen. Mgr., market -if you tell your story or Needham Smith, Sales Mgr.-Wheeling Ex- change CEdar 2.7777 or- any George P. to the vast, interested audience - - watts Hollingbery Co. Representative. on Channel 7. Equipped for network color reaching a market that's reaching' new importance! .a, 1/& /-,:->,f Proof That TERRE HAUTE

Is INDIANA'S 2nd Largest

TV Market!

FOOD SALES

WTHI -TV MARKET $212,854,000

MARKET A $184,861,000

MARKET B $148,676,000

MARKET C $138,091,000

*Market Area: Television Magazine NCS. #2 Study

CBS, NBC, and ABC Television Networks

TERRE HAUTE, INDIANA

and RADIO, too! Y K B O L L I N G C O N E W O R C H I C A G O .

L O S A N G E L E S . S A N F R A N C I S C O , R O S T O N ® T M -COSTV

Published every Monday, with Yearbook Numbers (53rd and 59th issues) published in January and July by BROADCASTING PUBLICATIONS, INC, 1735 DeSales St., N.W.. Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Based on N.C.S. No. 2 KRLD CBS Radio-Dallas delivers

More Listeners More Coverage than any other full -time station entire Texas

KRLD is the Only Full - Time 50,000 Watt Station in Dallas-Ft. Worth Area KRLD does not share time and frequency with any other station. One station -one order means greater frequency discounts - full, accurate coverage at minimum cost. KRLD is centrally located in Texas' More Listeners richest and most progressive area. Few natural bar- riers impede its full -time 50,000 Watt signal, giving you adequate coverage of the West and Southwest More Coverage at a lower cost per 1,000 listeners. For the best buy, better buy KRLD. Check with a Branham man. Less Cost per 1,000

COMBINED MAKE KRLD KRLD Radio CBS the biggest buy The radio station of The Dallas Times Herald, owners and operators of KRLD -TV, telecasting with maximum power from the top of in the biggest market Texas' tallest tower. Herald Square, Dallas 2. The Branham Com- pany, exclusive representatives. in the biggest state JOHN W. RUNYON CLYDE W. REMBERT Chairman of the Board President

Page 4 July 15, 1957 BROADCASTING TELECASTING closed circuit-

TRUMAN AS HISTORIAN Former Morey, Humm & Warwick, New York, to FACTOR ON ABC Max Factor & Co. President Harry Truman may become pay stations for radio schedule of Sinclair (cosmetics) understood to have signed 52- ABC -TV commentator this fall--but not Oil. Sight draft is method of banking week contract with ABC -TV for Monday on current events. Program would be on whereby stations fill out checklike envelope 8 -8:30 p.m. slot, effective in fall. Con- American history, Mr. Truman's favorite to themselves, along with affidavit, and tract, placed through Anderson- McCon- topic, and would be picked up from new deposit it, getting credit in their own local nell, Los Angeles, said to represent esti- Truman Library in his home town of bank. Local banks in turn file draft with mated $2.5 million gross billing for time. independence, Mo., dedicated on July 6. First National City Bank in New York Show has not been picked. R. J. Reynolds BT where agency has account and where draft Tobacco had bid for time spot but bowed MR. TRUMAN reportedly reached pre- is cleared. out, paving way for Max Factor. This liminary understanding with ABC -TV two BT leaves half -hour (7:30 -8 p.m.) as only months ago while in New York with Mrs. LOOK for Philco to be back in old role period open in Monday nighttime fall line- Truman to greet arrival of their first grand- of tv sponsor in not too distant future. up, that already has Ralston Purina (Bold child. Since he retired from presidency, One of major tv advertisers in medium's Journey), Firestone Tire & Rubber (Voice Firestone) Mr. Truman repeatedly has rejected offers early days as sponsor of Philco Playhouse of and Dodge and Plymouth from networks for commentary series. in Sunday evening hour on NBC, this set Divs. of Chrysler Corp. (Lawrence Welk's When ABC pitched history, it struck re- manufacturer and its agency, BBDO, have Top Tunes & New Talent). sponsive chord and negotiations were be- decided on return, once proper vehicle has BT gun with former chief executive and his been found. NEW LIGHT on die -hard attitude of legal adviser, former Judge Samuel Rosen - BT man of New York. American Bar Assn. opponents of court- NEW BROOM New policy initiated by room broadcast reporting appeared last B.T FCC Chairman Doerfer requires that all week in attempt to influence judge at Tex- TV GRAFT TALKED Another investi- mail be acknowledged within 48 hours. arkana, Ark., during murder trial. Pur- gation -this time into alleged "extortion" even if detailed answer cannot be supplied. ported ABA spokesman telephoned pres- in FCC television authorizations -is being He's likewise asked Office of Opinions iding judge, after trial had begun, to point as in talked up in Senate as well House and Review to expedite handling of all out anti-broadcast provisions of pre -tele- on Legislative where Moulder Committee matters before it. vision Canon 35, according to Texarkana Oversight already is laying plans to look BT sources. KCMC -TV Texarkana silent film into cases involving purported political NO visitors, no telephone calls-that will coverage, which irked ABA spokesman, favoritism [BT, July 8]. Strike applica- he order of business Tuesday mornings drew approval of trial judge, and station tions, partisan politics, and alleged "pay- for Chairman Doerfer. He will devote put film on air. offs" are among charges receiving pre- time to consultation liminary scrutiny in Senate, it's learned. with his immediate B.T staff, preparatory to regular Wednesday 9.7 FCC meeting. Only interruption to this SECRET SERVICE "Security" meas- ONE nationwide newspaper syndicate has schedule, chairman told BT, will be ap- ures taken in filming initial Edsel tv com- its top Washington man "researching" re- pearances before Congressional commit- mercials [BT, July 1] currently are being ports of chicanery in television authoriza- tees or other top -level federal business. extended to spot radio-tv plans. It's learned tions. if leads jell, this syndicate contem- BT some station representatives have been plates "expose" series. queried on program -announcement avail - SIDETRACKED Nomination of Fred- abilities, bulk of them on radio, without BT erick W. Ford for FCC probably won't be being told identity of client. Kenyon & NETWORK BREATHER Top Justice considered by Senate Commerce Commit- Dept. officials now estimate privately it Eckhardt is handling tv spot "teaser" cam- tee prior to its next regular meeting, Wed- paign as institutional agency for parent may take another year-perhaps longer nesday, July 24, according to Chairman company, and Foote, Cone & Belding, -to complete antitrust investigation of Magnuson (D-Wash.). Because of fili- television networks. Network practices Edsel agency, has made solicitations, as buster on civil rights, nominations are not well. now under active government scrutiny are being considered, so delay in hearing won't option time, must-buys and tie -ins of time have bearing on ultimate Senate considera- 0.7 and program sales. Network talent con- tion anyway. There's little indicated op- IT WILL be 30 years on air for CBS Ra- tracts also due for study, but that part position and nomination should sail dio Sept. 18, and network is understood to of investigation reportedly isn't progressing through both committee and Senate. Mean- be lining up hour or 90- minute long birth- as fast as other phases. while, FCC since July 1 has functioned day show. CBS-TV may participate by B.T with six members. saluting sister network during day. VERY premature but under serious dis- BT cussion at American Broadcasting Network FCC's erstwhile four -man Network Study B.T is for affiliated sta- method of providing Committee will function as three -man CREATIVE TOOL Currently under tions some type of closed-circuit news feed committee with departure of former Chair- study at Edward H. Weiss & Co., Chicago by ABN during non -network program man McConnaughey. New Chairman agency (estimated billings, $15 million - hours. Interviews and background corn - Doerfer, already member of group, has de- plus), is move whereby its motivation re- mentary are forms of voice material that cided against additional appointment at search department would be placed under stations could monitor and tape for local this late date. Committee report is due by creative director. Plan is viewed novel use. ABN admits idea is not new. Prob- Sept. 30, and FCC must report to Senate as lem is to make service practical and sal- Commerce Committee 90 days later. Mean- in advertising concept and reportedly re- able for local affiliates. while, instructions have been given to spe- flects President Edward Weiss' views that BT cial study staff, headed by Dean Roscoe creativity is core of agency operation and FAST PAY "Sight draft" is being used L. Barrow, to release each staff member "MR" is valuable only when it feeds "vig- for first time in history of radio by as his particular task is completed. orous, fresh new ideas."

BROADCASTING TELECASTING July 15, 1957 Page 5 The Meredith Stations Present: Hottest TV Property in 4 key cities accounting for nearly 3 billion dollars of U. S. retail sales!

MGM Feature Films

Feature films are altering the program pattern of TV, we need hardly remind you! MGM Feature Films -the biggest and best "package" in the feature field, are now an exclusive with Meredith stations in 4 of the "class" markets in the U. 5. -all in the top 25 %. Do your clients know about the opportunity presented by this unusual combination? Availabilities going fast! Get in touch with your Meredith representative as soon as you can for details. MEREDITH RADIO and TELEVISION STATIONS affiliated with Better Homes and Gardens and Successful Farming magazines

Page 6 July 15, 1957 BROADCASTING TELECASTING THE WEEK IN BRIEF

LEAD STORY NETWORKS

MBS May Close Up Shop -That's one of Westward Hol for 'Prestige' Shows -Though New York is three courses indicated for 23-year-old net- not losing ground to Hollywood in total production tine, the work. Other alternatives under considera- "prestige" shows are going West. The future course of the tion: to sell the network or to further re- New York -Hollywood battle is uncertain. Page 60. duce schedules. Decision may come this week. Page 31. Teamwork Urged in Radio -American's Bob Eastman pleads for cooperation in radio's sales ranks. Page 62.

ADVERTISERS '8, AGENCIES ABC-TV Looks to Winter Ratings -Network drivers say ABC -TV will be in the ratings show in the top markets come The Mating of Supply and Demand-The hitherto unpub- next January. Page 64. lished saga of Television Clearance House Inc. reveals that a quick way to success is to find a need -then fill it. Louis Dahlman found the need -television stations, which could use STATIONS merchandise, and manufacturers, who could use spot time on Too Much Phone Traffic -New York Telephone Co. reminds live programs in return for "distress items." Page 33. WINS New York that it's dialing the wrong number as station promotion contest overloads circuits, a situation which also makes telephone officials Major Accounts Have Itching Feet-BST's analysis of the blow a fuse. Page 88. first six months of 1957 indicates an unusually large number of sponsors are switching agencies. Page 34. 'For Sale' Sign Tucked Away -WATV (TV) Newark, "un- officially" up for sale since spring takes itself off market and reaffirms its "open for business as usual" position by finalizing CBS says it's get- Ford Takes on Shine at Radio--Network purchase of major NTA -20th Century Fox Package. Page 88. ting clearances, while most of talent is buttoned up for Ford Motor Co. 52 -week, 4 hours, 40 minutes per week program scheduled to start Sept. 2. Page 62. OPINION

Warning: Tv's Stumbling Into Too Many FILM Ruts-Sylvan Taplinger, writing in BST's Monday Memo series, takes a crack at some Becoming Strained post -1950 the- Pocketbooks Are -Are practices that have, he says, beset television. out of nation's number one atrical pictures pricing themselves Page. 127. tv film market? New York station film buyers take another look at price tags and think time's at hand for a mark -down. Page 46. MR. TAPLINGER

Mr. News Director, Do Sponsors Lean Over Your Shoul- Warner Bros.' First Year Tv Television unit ex- Report- der?-That's the question that was posed to tv station news pects of $1 million in commercials. Page 49. output chiefs in a special survey. Page 122.

Bache's Best Buy -Bache & Co., Wall Street investment house, in report to staff brokers, says Universal Pictures Co. PERSONNEL RELATIONS is a most attractive stock issue at a time when Universal is Another Round Between IBEW, CBS -Local 1212 and CBS on verge of announcing $30 million tv distribution deal with renew labor dispute as electricians strike Columbia Records, rival Columbia Pictures Corp.'s Screen Gems. Page 53. picket main CBS headquarters in New York. Network stays on air as handful of union electricians consent to stay "locked A Barometer on Syndicated Films -ARB releases the top up" in master control. Page 78. ten films in 10 major markets during June. Ziv -Tv's Highway For latest developments see page 10. Patrol continues to hold the best average. Page 58.

DEPARTMENTS GOVERNMENT ADVERTISERS & AGENCIES 33 NETWORKS 6e AT DEADLINE 9 OPEN MIKE IS Hold Up on Pay Tv-That's what Rep. Celler tells FCC AWARDS 86 OUR RESPECTS 26 Chairman Doerfer, saying Congress should legislate first. CLOSED CIRCUIT 5 PEOPLE 102 Scant 35 comments filed with FCC on testing questions - COLORCASTING 24 PERSONNEL RELATIONS 78 with only 10 pleadings favoring, and 24 opposing tests. One EDITORIAL 128 PLAYBACK 124 EDUCATION 78 PROGRAMS 8 PROMOTIONS 116 took no position. Page 68. FILM 46 PROGRAM SERVICES SO FOR THE RECORD 105 RATINGS 24 GOVERNMENT 68 STATIONS M International Pacts Blocked - Daytimers stop Senate ratifi- IN REVIEW 24 TRADE ASSNS. M cation of NARBA and Mexican radio treaties; claim Mexi- IN THE PUBLIC INTEREST 20 UPCOMING 116 can treaty discriminates against U. S. daytime-only treaties. INTERNATIONAL 114 27 be compromised LEAD STORY Sen. Fulbright recommends daytime claims MANUFACTURING 80 if pro-ratification forces hope to gain two -thirds Senate MILESTONES 82 majority. Page 76. MONDAY MEMO 127

BROADCASTING TELECASTING July 15, 1957 Page 7 The runaway races on! WQAM's previous ad talked of an audience WQAM ....37.9 %* more than 214 times that of the runner -up station. Now WQAM with Station "A" 10.1% 37.9% -enjoys 334 times the second station's audience. That's what Station "B" 9.8% the newest Hooper says, continuing a dramatic, fantastic change in Station "C" 7.3% Southern Florida radio listening-and time -buying -since the start Station "D" 6.8% of Storz Station programming at WQAM, less than a year ago. Station "E" 6.3% Station "F" 5.6% The latest Pulse and Trendex have WQAM in first place. So it's unani- Station "G" 5.4% mous. So don't let 1956 data throw sand in your eyes. Send for a Blair Station "H" 4.8% man, or talk to WQAM General Manager Jack Sandler. Station "I" 2.7% Station "J" 1.6% Others 1.3% WQAM *Hooper- MayJune 1957, 7 a.m. 8 p.m., Mon: Sat. Serving all of Southern Florida with 5,000 watts on 560 kc ... and radio $k1 in MIAMI

WDGY Minneapolis St. Paul W H B Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC.

Page 8 July 15, 1957 BROADCASTING TELECASTING at deadline

Kintner, Sacks to NBC Board, KREM- AM -FM -TV Spokane Sold BUSINESS BRIEFLY Odorizzi Named to RCA Board By Louis Wasmer for $2 Million SALE of KREM- AM -FM -TV Spokane, ELECTION to NBC board of directors of Late -breaking items about broadcast Robert E. Kintner, executive vice president, Wash., by Louis Wasmer to KREM Broad- business; for earlier news, see ADVER- tv network programs and sales, and Eman- casting Corp., largely owned by Mrs. A. TISERS & AGENCIES, page 33. uel (Manie) Sacks, vice president, tv net- Scott Bullitt, for $2 million, announced Fri- work programs, to be announced today day. Purchase, subject to usual FCC ap- (Mon.) by NBC President Robert W. Sar- proval, handled by Blackburn & Co. Channel 2 KREM -TV, ABC affiliated, be- ACCELERATION Though it's unusual noff. for auto advertiser to step up buying toward to gan operating in October 1954. Mr. Wasmer Election RCA board of directors of end of current car year, Pontiac Div. of Charles M. Odorizzi, vice presi- will remain with stations, as president of executive General Motors has allocated $250,000 to dent, sales and services, announced Friday new licensee, and there will be no staff purchase prime tv spot availabilities effec- by Brig. Gen. David RCA chair- changes. Terms call for payment of $500,000 Sarnoff, tive end of August, and has, according to man of board. Mr. after FCC approves, plus remainder to be Odorizzi succeeds Wil- several representatives, gotten "gratifying liam E. Robinson, president The Coca - paid over eleven year period. Mrs. Bullitt is of clearances." Drive is taking advantage of Cola who has resigned from both RCA also majority stockholder in KING -AM- Co., Oldsmobile's cutback in tv spot by taking and NBC boards. FM-TV Seattle and of KGW -AM -TV Port- its old slots and will be used not only to Mr. Kintner left ABC's presidency last land, Ore. "clean -up" or move 1957 models out of January to become executive vice president Weaver Adds Another Client showroom, but also will lock up good posi- at NBC. He had joined ABC in 1944 as tions for announcement time. MacManus, vice president in charge of programming, SECOND advertiser is on books for partici- John & Adams, Bloomfield Hills, Mich., is public services, and adver- pation in Ding Dong School, former NBC- public relations agency. tising, becoming executive vice president in TV daytimer, that returns to tv on Aug. 26 November 1946 and president on Dec. 30, under auspices of Sylvester L. (Pat) Weaver Jr.'s "Program Service." Climax Industries BATTERS UP Two competitive cake 1949. mixes start schedules July 22, but in dif- Mr. Sacks joined RCA in 1950 as RCA Inc. (on behalf of Kid-o synthetic modeling compound), Cleveland, has signed for un- ferent media. General Mills plans one- Victor's director of artists relations, subse- minute saturation radio schedule starting on quently was elected staff vice president specified participations. Agency is Atlantic less that date for ten weeks in large number than year later; vice president and general Adv., New York. Ding Dong goes on air in of markets through BBDO, N. Y. Procter & manager of RCA Victor records in Janu- eight cities in August and is to be on 13 Gamble, for its recently acquired Duncan ary 1953 and staff vice president at NBC stations by October. Already signed is Tay- Hines cake mix, through Compton Adv., in August 1953. Both executives are mem- lor -Reed Corp. (Cocoa- Marsh) for about five N. Y., is preparing television spot campaign bers of NBC executive council that formu- participations weekly in Ding Dong (Mon: in number of selected western markets, using lates major company policies. Fri., 10 -10:30 a.m.). five announcements per week in Class C time Mr. Odorizzi, with RCA since 1949, was in each market. elected to his present post October of 1955 Meighan Proves Wine Connoisseur and is responsible for guidance and admin- FIRST prize in Washington wine -naming FLIGHT SCHEDULE American Tobacco istration of RCA's international sales, over- contest was won by Howard Meighan, CBS - Co., N. Y., for Pall Mall cigarettes planning seas companies, RCA Victor Co. Ltd. of TV western division vice president. Host at three flights of radio spot schedules in heavy Montreal, RCA Service Co., RCA Victor wine- tasting festival was Italian Embassy, noon July Distributing Corp. and RCA Institutes Inc. with 19 different wines introduced. Mr. traffic periods and hour running Meighan named more wines and district of 28 to Aug. 31. Other flights are Sept. 15 to Oct. 12 and Oct. 27 to Nov. 3 One-minute 'My True Story' Moving to NBC origin than any other contestant. and eight- second spot will be used. Sullivan, In Pact $3.5 Million MacFadden Stauffer, Colwell & Bayles, N. Y., is agency. AFTER 15 years on American Broadcasting FM ON MT. WASHINGTON Network, My True Story moves in fall to SHARE TOURNEY TAB Miller Brewing NBC in same time period, Monday- through- FM will return to Mt. Washington, Co., Milwaukee, and Wildroot Co., Buffalo, Me., site of famed pioneering opera- Friday 10:05 -10:30 a.m., but with new will sponsor series of golf tournaments effec- tion of late John Shepard 3d, of Yan- sponsor, MacFadden Publications. Matthew tive Oct. 12, 4 -5 p.m. on ABC -TV. Agency J. Culligan, vice president in charge of NBC kee Network, which was forced to go for Miller is Mathisson & Assoc., and for Radio network announced Friday network silent in 1942 because of freeze on resigned MacFadden to five year $3.5 million ceivers during World War II. Mt. Wildroot, BBDO, N. Y. contract for series which has enjoyed high Washington Tv Inc., which operates ratings and consistent sponsorship, currently ch. 8 WMTW (TV) at this unique CAMPAIGNING THROUGH SOUTH participating, on ABC. Series is based on location, has decided to apply for fm Drug Research Corp., N. Y., for new material from MacFadden magazines and ch. 235 with 10 kw to be located at Regimen reducing pill, now in 100 radio will continue to be written by Margaret E. summit of mountain, which would markets, enlarging coverage by entering Sangster. Ted Lloyd will produce. give it Greater New England coverage South with intended purchase of approxi- ABN leaked word that weeks ago it up to Montreal, according to John W. mately 20 cities in Florida, Texas, Carolinas, Guider, president. Former Gov. Ho- had sent letters to packagers and talent can- and Georgia. Kastor, Farrell, Chesley, & race Hildreth, recently ambassa- celing not only My True Story but also Clifford, N. Y., is in process of buying for morning dramatic Whispering Streets dor to Pakistan, and part-owner, has serials saturation campaign (50 -70 spots per sta- and its house -packaged When A Girl Mar- been elected chairman of board, and tion). Upcoming: tv stations approxi- ries effective end of August. Dropping of John H. Norton, re- elected vice presi- in dramas is in line with ABN plans for more dent- general manager. mately six weeks. personality and music shows. Continues on page 10 BROADCASTING TELECASTING July 15, 1957 Page 9 PEOPLE HERMAN RUSH, vice president of Official Films Inc., N. Y., since 1951, has resigned effective Aug. 1, and will announce future at deadline plans in late August. GILBERT L. BURTON, general manager of Guild, Bascom & Bonfigli and supervisor of N. Y. office of San Francisco agency, Doerfer Says He'll Ask FCC elected vice president effective today (Mon.). To Reconsider on V Boosters STAYING CLOSE TO SHOP PINCKNEY B. REED, vice president, gov- AT Friday afternoon meeting with Colorado MEMBERS of FCC will not take part ernment service dept. of RCA Service Co. Gov. Stephen McNichols and other western in NARTB's autumn series of regional elected effective tomorrow (Tues.) as vice advocates of on- channel vhf tv boosters, meetings starting Sept. 16, Chairman president, international sales of RCA, ac- FCC Chairman John C. Doerfer promised he John C. Doerfer notified President cording to Charles M. Odorizzi, executive would ask Commission to reconsider its Harold E. Fellows Friday. "This does vice president, RCA sales and services. rule- making which would allow boosters on not represent any change in Commis- BEN HUDELSON, production uhf channels only. sion policy," chairman said, explain- supervisor of WBZ -TV Boston to Following meeting, Gov. McNichols ing that autumn work load, WRCA -TV N. Y. as change in manager of production. (whose state has several vhf boosters oper- chairmanship and arrival of new mem- ating under his authorization) said problem ber preclude customary role in broad- was "very well aired" in informal session. caster meetings. Mr. Fellows was as- Columbia Records Governor formally asked FCC to hold sured commissioners hope to attend Strike Ends hearings in Denver-at which time engineer- meetings in future years. With Signing of Two -Year Pact ing testimony would show justification for TWO WEEK STRIKE by recording engi- vhf booster stations in his state, he believes. neers, members of Locals 1212 and 1220, He said Mr. Doerfer also would take this re- International BUSINESS BRIEFLY Brotherhood of Electrical quest under consideration. There will be no Workers, against Columbia Records Inc., change in operating status of present boosters Continues from page 9 CBS Inc. subsidiary, ended Friday at 12:30 in Colorado, Mr. McNichols said, pending p.m. following settlement between CRI and outcome of such hearings. MERCURY FORECAST Mercury divi- union officials. (Earlier story page 78). sion Present at unprecedented full -scale meet- of Ford Motor Corp., planning special Under new two -year contract engineers get ing in Chairman Doerfer's office: Chairman radio spot announcement schedule to run $10 pay increase over next two years (bring- Doerfer and his legal and engineering as- Aug. 1 -30 in 30 top markets. Kenyon & ing weekly base to $177), work eight -hour sistants, Evelyn Eppley and James B. McEl- Eckhardt, N. Y., is agency. day (as against previous nine -hour day). roy; Broadcast Bureau officials Harold IBEW's 1212 will TWO MORE FOR BREAKFAST Hays - have work jurisdiction Cowgill, James E. Barr, Herbert Schulkind, ma Co. (hay fever remedy), Chicago, buys within 300 miles radius of New York and and McIvor L. Parker; chief engineer's of- 13 five- minute segments of ABN's Breakfast Local 1220 will have jurisdiction within 200 fice executive Virgil Simpson; Field Engi- Club, Aug. 14 -30. Agency: O'Neil, Larson mile radius. Though there were reports Fri- neering Chief George S. Turner and General & McMahon, Chicago. Frito Co. (Fritos), day that 1212 had agreed not to retaliate Counsel Warren E. Baker. through Tracy -Locke, Dallas, renews sched- against six engineers who stayed "locked Accompanying Gov. McNichols were ule of three five -minute segments weekly in" (in exchange for CBS Inc.'s agreement Sen. K. former Burton Wheeler (D- Mont.), on same program for 13 weeks effective to regard strikers as having been "on va- Ed Craney, Montana broadcaster; Robert G. Sept. 25. cation") union officials told BT no such Seaks, Sen. Wheeler's Washington law of- agreement had been reached, nor was one fice; Robert E. L. Kennedy, Washington con- TARGETING ON MEN General Cigar likely. "Management," he said, "has no sulting engineer; Richard K. Pelz, adminis- Co. (White Owls), N. Y., reportedly set to say over internal union matters." Engineers trative asst. to Rep. Don Magnuson (D- launch summer spot radio campaign this return to work today (Monday) but will not Wash.), and Nick Zapple, Senate Commerce week, using as many as 40 spots per week be paid for past weeks. Committee communications expert. in some of eight markets scheduled. Cam- paign lasting through September Essence of Gov. McNichols' plea was that plans to C &C Super Plans to Spin Off make use of 7 -9 a.m. and 5 -7 p.m. time Commission reconsider its June notice of Phoenix Industries Subsidiary further rule -making which would bar on- slots, with emphasis on news and sports channel vhf boosters; permitting only uhf programs aimed at male audience. General STOCKHOLDERS of C &C Super Corp., boosters to fill in shadow areas of uhf sta- Cigar also understood to be expanding New York, will vote at special meeting July spot in tion FAT DEADLINE, July 1]. Comments due tv lineup fall. Agency: Young & 29 to spin off wholly-owned subsidiary Na- Rubicam, N. Y. Aug. 1. Chairman Doerfer was only one to tional Phoenix Industries Inc. (food, bever- abstain on vote to issue rule- making notice. age and SUNDAY SHOPPING Grant Advertising, manufacturing operations) and concentrate Chicago, recently named agency for Park solely on its tv activities, currently ABA to Hear Daly on Canon 35 carried on by C&C & Tilford toiletries and cosmetics, is looking Television Corp. New York ABC News and Special Events Vice Presi- for television program, preferably one suit- distributor of RKO library of feature dent John Daly will throw book-Black- able to network Sunday afternoon. films domestically and abroad. stone's Commentaries-at meeting of Ameri- C &C reorganization plan is to spin can Bar Assn. today (Mon.) in New York. TAKES PART OF SINATRA Bulova off National Phoenix and assign to it assets Mr. Daly is to present plea to section of Watch Co., Bulova Park, N. Y., will sponsor of C&C Super's Lorraine Mfg. & Power bar activities committee asking for repeal five of ABC -TV's Frank Sinatra Shows on Products (industrial tools) and Nedick's of Canon 35. Mr. Daly feels Canon 35 alternate week basis starting Oct. 25. Deal (food and beverage division). Television ac- has "branded" broadcasters' journalistic ef- was made internally at McCann -Erickson, tivities under plan will be conducted by forts "as a circus, a vaudeville show, a N. Y., agency for both Bulova and Liggett newly -constructed C&C Television Corp., spectacle." & Myers Tobacco Co. (Chesterfield). L&M embracing three subsidiaries-C &C Films Principal ammunition to be used by Mr. earlier had bought whole Sinatra series. Inc., covering U.S. and Canada; C&C Pan Daly in his plea: Statements on "open" Atlantic Tv Co., Latin America; C&C Inter- trials by "greats" of judicial history, e.g. S&F ADDS TWO ACCOUNTS White- national Tv Film Corp., overseas markets. Jeremy Bentham, William Blackstone, as hall Pharmacal Co., N. Y., appoints Street & C &C Super Corp. now holds about 51% of well as successful examples of recent tv Finney, N. Y. to handle advertising for two C &C Television Corp. and Phoenix In- coverage of trial law. new products, as yet unnamed. dustries. Page 10 July 15, 1957 BROADCASTING TELECASTING

ZIV's BRILLIANT NEW SHOW . . . A LAW ENFORCEMENT AGENCY 2 DR/WT=9 04/ /1/0/021300/ TKr

DANGER! THRILLS! ACTION! Based on actual experiences of America's Harbor Police, Coast Guard p e Units, Port Authorities!

with an star ... exciting Hollywood wENDELL COREY .:...:. -..... SI ''AS CHIEF OF THE HARBOR COMMAND RECORDS! TO NEW SALES

1/400e#00bought by: Already City -TV - New York WOR HAMM'S BEER -TV - Phoenix KPHO MILES LABORATORIES WIIC -TV - Pittsburgh Lake City BLUE CROSS KSL -TV - Salt Catit Francisco inzBuffalo d, -TV - San KBAK -N KRON -TV - Tacoma -TV - Boise KTNT KBOI -TV - Jacksonville -TV - Boston WfGA WNAC - Stockton, Calif. Los Angeles KOVR.TV KTfV - -TV - Philadelphia Miami WCAU W1111-TV - - Dothan, Ala. WTVY -N - Tulsa- Muskogie KTVX-TV

SHOWMANSHIP THAT WILL DELIVER A BIG AUDIENCE FAST! FILMED ON ,.- LOCATIONS ; .r:...--,.--e y.rI oiretwo 'Rohe TO TV... ABOARD ocean liners, ALOFT in Port Authori- AT SEA with the fishing ON SHORE in ware- police boats, tramp steamers, ty Helicopters and Coast fleets, Coast Guard Cutters, houses, U. S. Customs Offices, fire boats. Guard Planes. pleasure craft. Oceanography Labs. UDNIs ry In SF

Sau. Ttca,sLcísca4ts aAL seed Qx,

BEST TV FIGHTS Tues.-Wed. 7:30 PM SAN FRANCISCO PETERS, AVAILABLE . CHRONICLE NBC AFFILIATE CHANNEL 4 GRIFFIN, WOODWARD

Page 14 July 15, 1957 BROADCASTING TELECASTING UPEN MIKE

Amused And Amazed refusal to do so since it would sacrifice an OUT OF adequate signal for our home city. 160 QUARTER HOURS EDITOR: Victor A. Sholis MON.-TRI. I was amused as well as amazed to watch Vice President and Director Mr. A. C. Nielsen demonstrate his audim- WHAS-AM -TV Louisville, Ky. eter on Ed Murrow's Person to Person NOTE: B.T. should have said a "site telecast (June 28). nearer[EDITOR'S How can anyone go to such great lengths 133 in order to avoid the element of human er- Mr. Duffy Didn't Write It co TO ror, and still try to peddle a last year's postcard survey based on the question "What EDITOR: WFMJ-TV stations have you tuned to in the past month In Bet, June 17 you were kind enough or so ?" to publish "Tv Spells Opportunity for the Youngstown, O. Art Director," my contribution to the text Charles A. Sprague P. General Manager book Art Direction. WMAX Grand Rapids, Mich. While I very much appreciate this, I was quite perturbed to find a list of 20 questions and answers annexed to my article. I not THIS CHART 'A Word From The Sponsor' only disclaim all and any authorship of this CHECK section but I am very much opposed to the CITY: YOUNGSTOWN, OHIO EDITOR: philosophy expressed in most of the answers. I am compiling a book of readings to be MARKET: 34th IN U.S.A. William Duffy used as a supplementary text in writing Senior Art DAYS: MONDAY -FRIDAY courses for business administration fresh- Television Director McCann- Inc. men. Erickson New York City TIME: 11 A.M. to 7P.M. I should like very much to include the [EDITOR'S NOTE: Hastings House. publishers, QUARTER HOURS: 160 article, "And Now a Word From the Spon- offered the following explanation of how the questions and answers inadvertently were fur- sor," [BT, October 15, 1956]. SOURCE: A R.B. MAY '57 A Business Communication Reader, as the anthology will be called, will be pub- EDITOR: lished by Harper & Brothers in the summer RESULTS of 1958.... When proofs were submitted to Mr. The selection [from your magazine] was Duffy, he called our attention to the 20 1st chosen for its interest to future business questions claiming that he was not the au- Place ... WFMJ -TV ...133 executives. I hope you will grant permis- thor and did not wish his name associated 2nd PLACE... STATION "B "...21 sion for republication. with them. J. Harold Janis ... Unable to discover further evidence TIES . . . BOTH 6 Professor of Business Writing of authorship, it was decided to retain the New York University, N. Y. 20 questions section (with certain deletions), but to separate it from Mr. Duffy's own CONCLUSION [EDITOR'S NOTE: Permission granted.] article and to preface this section with an explanatory note to this effect: "The fol- TO SELL YOUR PRODUCTS IN Says Crosby Was Out of Tune lowing has been adapted from a transcript of one of the forums conducted by the Art YOUNGSTOWN, OHIO'S 3rd MAR- EDITOR: Directors Club of New York in which the KET, YOUR BEST TELEVISION BUY For the record and the information of work of the art director in various fields was interested persons, that power-mad, music explored." BETWEEN 11 A.M. AND 7 P.M. degrading, monopolistic BMI, which . . . Unfortunately, it seems that a set IS THE N.B.C. STATION WFMJ -TV.,- ASCAP and Crosby continue to claim is of the original galley proofs had been sub- driving them out of business, managed to mitted to you [through the Art Directors STRONG NET PLUS STRONG LOCAL get 36 records on the MBS schedule for Club] and that these inadvertently included Sunday July 14. the question section. PROGRAMS EQUALS SALES. MBS of has a total 213 records includ- Russell F. Neale ing themes scheduled for that day and the Publishing Director WISE TIME -BUYERS WILL PLACE other 177 are ASCAP. Hastings House THEIR SPOT SCHEDULE ON WFMJ - Neil Terrell New York City General Manager TV. CALL HEADLEY -REED OR MITCH WBSC Bennettsville, S. C. Honolulu Trip Unnecessary STANLEY, STATION MANAGER, [EDITOR'S NOTE: Mr. Terrell evidently refers to Mr. Crosby's letter to Sen. Magnuson [BT, July L] EDITOR: FOR AVAILABILITIES. I read with interest your article on the Should Have Been 'Nearer' winners in the NBC "Best Voice" contest [BT, June 24]. Bob Conrad, second place EDITOR: winner (who obviously will not choose the Your item about our application for a all- expense trip to Honolulu from the avail- 2,000 -foot tv tower being designated for able prizes) is no newcomer to radio. For hearing stated we were asking for a "site some time, now, Bob has been handling the near Lexington, Ky." [BIT, July 1]. evening programming on KAIM -Hono- Our proposed site was 20 miles from the lulu's good music station. He has just com- heart of Louisville, and in the direction of pleted the planning of the heavier music Lexington, Ky., but still 51 miles from for the month of August, which will appear Lexington -hardly a "near" piece. in our regular program guide. Our big problem with the Airspace Panel E. H. Munn Jr. stems from its insistence we move our pro- Vice President YOUNGSTOWN, OHIO posed site further from Louisville and our KAIM Honolulu, Hawaii

BROADCASTING TELECASTING July 15, 1957 Page 15

The sound difference in nighttime radio...

WESTINGHOUSE BROADCASTING COMPANY, INC. O RADIOS BOSTON, WBZ-FWBZA PITTSBURGH, KDKA CLEVELAND, KYW FORT WAYNE, WOWO CHICAGO, WIND PORTLAND, KEX YiLBVISIONs BOSTON, WBZ -TV PITTSBURGH, KDKA -TV CLEVELAND, KYW -TV SAN FRANCISCO, KPIX WIND represented by A M Radio Soles. KPIX represented by The Katz Agency, Inc. All other WBC stations represented by Peters, Griffin, Woodword, Inc Broadcasting Publications Inc. Sol Taishoff Maury Long Edwin H. James President Vice President Vin President IN TWO SHORT WEEKS H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller BROADCASTING THE NEW, ALL NEW TELECASTING VVVV' r Vvv n' VV7vvVV ITIVvW^1 THE BUSINESSWEEKLY OF RADIO AND TELEVISION - 7^ Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting Telecasting Bldg. 1735 De5ales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8 -1022 EDITOR 8 PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis, Jacqueline Eagle, Jere McMillin, Myron Scholnick, Ann Tassefi EDITORIAL ASSISTANTS: }Lima Blair, Robert Con- nor, Rita Cournoyer, Frances Pelzman, Dave Smith LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall

BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: Ada Michael, Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi CIRCULATION L READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary Christine Harageones, Charles Harpold, Marilyn Peizer

BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5 -8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn Here's what's happened that NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Frank P. Model, Diane Schwartz, Sally Ann Olansky has made WBNY the New Leader Business SALES MANAGER: Winfield R. Levi In Buffalo SALES SERVICE MANAGER: Eleanor R. Manning Radio: EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger ALIVE NEW PROGRAMMING INSTANTANEOUS 5,S NATION -WIDE CHICAGO Bright, fast- moving, new "sound - NEWS REPORTS 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 conditioned" programming from 6 WBNY has always been known to be Buf- MIDWEST NEWS EDITOR: John Osbon A.M. 'til Midnight designed to cap- falo's first news station, but now we've out- MIDWEST SALES MANAGER: Warren W. Middleton, done ourselves. Barbara Kolar ture the biggest audiences in Buffalo's A new nation -wide hookup with other top stations in all major HOLLYWOOD radio history. cities will be bringing news to Buffalo 6253 Hollywood Blvd., Zone 28, H011ywood 3 -3148 listeners almost before it happens! SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia TOP -RATED NEW D.J.'s NEW STUDIO FACILITIES Stales After Completely Toronto, 32 Colin Ave., HUdson 9 -2694 extensive searching, we've come modernized new studio and James Montagnes up with a truly great array of D.J. control room, extra turntables, new tape machines, new special effects equipment talent brought in from some of the make this the most up -to -date facility in SUBSCRIPTION INFORMATION best stations in the country. the area. Annual subscription for 52 weekly issue: 57.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): 59.00. Annual subscription to BROADCASTING TELE- CASTING, including 54 issues: 511.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: New National 359 per copy; 53d and 54th issues: 53.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Representatives! Dept., BROADCASTING TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new July 16, 1957 addresses, including postal zone numbers. Post office effective will not forward issues. & CO., INC. JACK MASLA BROADCASTING* Magazine was founded In 1931 by Call Jack Broadcasting Publications Inc., using the title: BROAD- all the details - CASTING -The News Magazine of the Fifth Estate. Get Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Page 18 July 15, 1957 BROADCASTING TELECASTING Nielsen average rating for 30 months to date... The `llionair ... this hit of hits may still be available in your market under its new syndicated title of

If You Hada Million

If You Had a Million ...has tripled its sponsor list in a few short weeks!... is the only new syndicated availability with a rating record in the "golden 30's" .. . 39 ultra -dramatic has beaten its nearest competitor for 30 months half hours on film on the network, with an average 33% bigger immediately available audience! ... thru your MCA TV in recently released Nielsen roundup for 1956, Film Syndication representative it ranked No. 1 among all dramatic series (as THE MILLIONAIRE) ! There is no mystery about why this program has been "top 10" for so long - Suppose some- 598 Madison caAvenue, New York 22, N. Y. (Plaza 9 -7500) one handed you a million dollars! ... tv and principal cities everywhere

BROADCASTING TELECASTING July l5, /957 Page )9 IN PUBLIC INTEREST

Ghana to Get Library THE Rancho Park Optimist Club of Los Angeles sponsored a campaign for books to help establish the first public library in Ghana, the world's newest nation. In an effort to aid the proceedings, KFI Los An- geles' Ben Hunter invited listeners of his The Other Side of the Day program (midnight -5:30 a.m.) to send books to the Bever- ly Hills National Bank & Trust Co., whose president, Robert S. Beasley, had dedicated space and organization to the project. It has been reported that more than 4,000 books have been delivered to the bank. Mr. Beasley comments: "We know that the broad and unrestricted dissemination of American writings and democratic literature, more than anything else, will put the indel- ible stamp of 'deliberate lie' on the false teachings of Communism. . . .

Station Sends Shut -ins Candy KSUM Fairmont, Minn., with the cooperation of a local card and gift shop, "remem- bered" almost 500 shut-ins with a box of Fanny Farmer candy (made especially for the promotion) and a "cover" letter from the station wishing the shut -in "the best of everything."

WTIK Bats For League AT a Carolina League professional baseball game, the park management discovered that the record player of its public address system was not operating. A special pre -game show had been planned that necessitated background music for a dancer and a baton twirler. Wally Ausley, program director, WTIK Durham, rushed the necessary records to the studios of WTIK, and placed a portable radio, tuned to the WTIK frequency, in the public address booth. Mr. Ansley, who does the play-by -play broadcasts from the park, then introduced each act on the air, which was the cue for the control room engineer to spin the appropri- A leading national brewer buys a thousand viewers ate record. With the PA mike placed before for just 47c on KCRG- TV (Sure we'll tell you who.) the radio at the proper time, the spectators never realized the music they were hearing had first been broadcast.

P &G Pays For Fund -Drive Film PROCTER & GAMBLE Co., Cincinnati, as a public service, is assuming the production costs of a 15- minute film to be used by the Community Chest and United Fund drives throughout the country this year. The film, titled "The Quiet Crowd," is for use in all communities and covers services rendered in all cities. It will be made available for showing on television and before civic Channel 9 - Cedar Rapids - Waterloo, Iowa groups and other organizations. O. M. Gale, ABC-TV for Eastern Iowa public relations manager of P & G, said the company hopes this move will serve as The Cedar Rapids Gazette Station a precedent to persuade another company REPRESENTED NATIONALLY BY WEED TELEVISION. to undertake the production costs of the Community Chest campaign next year. The 'Based on February ARB Survey. film will be distributed through United Com- munity Funds & Councils, New York.

Page 20 July 15, 1957 BROADCASTING TELECASTING HOW DO YOU BUY TIME? There's been a lot of talk lately about the pros and cons of various time- buying techniques, but we can't get excited. For, whether a station is selected by slide rule, or ru le of thumb, one TV station in Shreveport keeps popping up as first choice. That station is KSLA -TV. And let the facts come out of an electronic computer or someone's hip -pocket, they add up to the same thing. KSLA -TV is the Shreveport

TV station which ...... always dominates the audience

. . operates full -power with a clean, clear picture

. .. is a BASIC affiliate of the No. 1 Network ... promotes consistently ... programs imaginatively ... and, carries TWICE as much national spot. No wonder the method that suits the timebuyer best, suits us just fine too! KSLA-TV BASIC channel 12 in Shreveport, Louisiana

PAUL H. RAYMER CO., INC. Ben Beckham, Jr., General Manager Winston B. Linam, Station Manager

National Representatives Deane R. Fleet, Sales Manager

BROADCASTING 11F EC.ASTINC luir 15. 195' Page 21 Are you getting your share of : fabulous S. Florida tlie market: . . . where your advertising results in the lowest cost per sales.

- * The average Greater Imo f Miamian spends more at retail than the average consumer in any other of the nation's major markets.

r In dollar volume the ' Miami area advanced to from 25th to 21st place among the 44 major areas, displacing Denver, Atlanta, Indianapolis & Providence

* Since World War ¡ retail dollar volume in Dade County has increased 70% to top 43 other major U.S. e markets in rate of growth. i

000

We're biased, of course, toward WTVJ. The May AftB report shows that WTVJ leads in 70.3% of the total quarterhour rating firsts. This reflects the complete community acceptance which WTVJ has gained during the past 81/2 years in telecasting to the entire 15-county South Florida area.

B A S I C U. S. Chamber of Commerce, June 1957.

A F F I L I A T E WHEN YOU KNOW THE FACTS, YOU MUST CONSIDER MIAMI R YOUII SCHEDULE.

.... S= Greater Miami has top -notch media facilities to

sell your product . . . 4 outstanding TV stations (welcome to Miami's newest, WPST -TV) 11 good radio stations and Get all your market data from your Peters, Griffin, Woodward Colonel. 3 great daily You'll find you cannot afford to newspapers 41 overlook fabulous South Florida! 0000000

FLORIDA'S FIRST TELEVISION STATION IN REVIEW

THE BIG MOMENT position of the poker player who must elect whether to go for high or low. NBC -TV neatly block- programmed its late The contestant is allocated $500 to start. evening viewing hours by spotting this 30- He is put in an isolation booth while the minute show in front of the regular Friday outline of a question is presented to a panel night boxing bouts. In addition to holding of three known personalities. The questions its own, Big Moment should present the always have multiple answers. Next, each of fight program with a nice carryover the panelists estimates how many answers he audience. can give. The contestant is told the high and As for the Big Moment itself, it's made low estimates and can elect to try to match up of the more exciting sports episodes as the high (with the $500 tripled if successful) caught on film during the past 37 years. or low (with the $500 doubled). Should the Practically all -such as Bobby Thomson's contestant fail, he retires with 10% of his climatic homer to win the National League money. pennant for the 1951 Giants and the 1938 Furthermore, the panelist must give the Seabiscuit -War Admiral match race -have number of answers he originally stipulated. been shown countless times before. Perhaps If he fails and the contestant can top that sports fans are a clan almost unto themselves number there is a bonus of $1,000 per an- in condoning such repeat fare. swer. The contestant is allowed to pile up Sportscaster Bud Palmer hosts the pro- his earnings for five weeks. Then he can gram. His extensive background, plus the bank his winnings and start all over again. happy penchant of not falling into the froth- While this show doesn't seem to measure ing excited manner of so many other fellow up to the other B &E brainstorms, it never- sportscasters, makes him a wise choice. theless will appeal to the quiz addicts. Panel- The Big Moment is a summer replacement ists such as Burl Ives, John Van Doren and for the Big Story. Evidently television, with Pat Medina offer post-question discussions its avocation for the word "big," is disdain- that help to spice up proceedings. ing Hollywood superlatives. This is further Production reflected in The Big Record and The Big costs: Approximately $20,000. Beat, other network offerings. Sponsored by The Ford Motor Co., through J. Walter Thompson, on NBC -TV, Thurs., The adventures of Production costs: About $15,000. July 4, 9:30 -10 p. m. EDT. Sponsored by American Tobacco Co., Producer: Al Friedman. through Sullivan, Stauffer, Colwell & Director: Charles S. Dubin. CHARLIE CHAN Bayles, and Ralston Purina Co., through Executive Producer: Robert Noah. Gardner Adv. Co., on NBC-TV, Fri., July Host: Jack Barry. 5, 9:30 -10 p.m. EDT. Panelists: John Van Doren, Burl Ives, Patri- Brand -new half -hour TV series! Producer: Metrotone News. cia Medina and others. Excitement - thrills and chills Distributor: Sterling Television Co. of Hollywood and exotic Written & Directed by: Harry Robert, Saul BOOKS European locations Turell. captured on COPYRIGHT AND PERFORMING film. Editor: Jerry Forman. Veteran character actor, RIGHTS by W. J. Leaper; 231 pp.; Stev- J. Carrol Naish, makes Charlie ens & Sons Ltd., London, 25 shillings. Chan live and breathe. James HIGH -LOW INTENDED as a practical guide on the Hong is the Number One Son. BARRY & ENRIGHT, which conceived copyright and performing rights, this new Beloved by millions, who've Twenty One and Tic -Tac-Dough during the book deals with the British Copyright Act paid out their dollars to match past season with considerable success, has of 1956, which came into force on June 1, their cleverness with Earl Derr unfolded its newest quiz, High -Low. 1957. The new Act, which provides protec- Biggers' most famous detective! Since the straight question -and -answer tion for literary, dramatic, musical and Wire or phone collect today to format has long since become too bland for artistic works, sound recordings, cinemato- reserve your market before television, this show offers the soundproof graph films, tv and sound broadcasts, is dealt some other quick- booth, contestant vs. panel competition and with in a manner that is both concise and thinking a gimmick that puts the contestant in the readable. advertiser snaps it up. '-etriritr'' fI rtril1 The Next 10 Days July 15, 22 (9:30 -10 p.m.) Arthur Of Network Color Shows Murray Party, Bristol -Myers through Young & Rubicam. (All Times EDT) July 17, 24 (9 -10 p.m.) Kraft Tele- vision Theatre, Kraft Foods Co. CBS -TV through J. Walter Thompson Co. Color schedule cancelled for summer. July 18 (10-11 p.m.) Lux Video /s Theatre, Lever Bros. through J. Wal- ter Thompson Co. NBC -TV Hurry! Markets are July 20 (8 -9 p.m.) Julius La Rosa being reserved July 15 -19, 22-24 (1:30 -2:30 p.m.) Show, participating sponsors. today! Wire or phone for private Club 60, participating sponsors. screening! July 21 (9 -10 p.m.) Alcoa Hour, Alu- July 15-19, 22-24 (3-4 p.m.) Matinee minum Co. of America through Fuller Television Programs of America, Inc. Theatre, participating sponsors. & Smith & Ross. 488 Madison Ave., N. Y. 22 Plaza 5 -2100

Page 24 July 15. /957 BROADCASTING TELECASTING WORKING PARTNERS

FRANK HEADLEY, President DWIGHT REED, Vice President FRANK PELLEGRIN, Vice President PAUL WEEKS, Vice President We have been told that one of the reasons we receive the stamp of approval from the stations we represent, is because of the personalized special handling we give each selling job. And we can do this because each of the partners TELEVISION INC. who head up this firm is a Working Partner and the WR staff is made up of sales seasoned, long experienced men. RA Thus, when we are called upon to deliver selling facts that will register in favor of our stations, we are staffed so that I REPRESENTATIVES,tNC. we can "always send a man to do a man's job."

380 Madison Ave. 35 E. Wacker Drive 6253 Hollywood Boulevard 155 Montgomery Street 416 Rio Grande Bldg. New York 17, N. Y. Chicago 1. Illinois Hollywood 28, Calif San Francisco, Calif Dallas, Teeas Oxnard 7-3120 RAndeloh 6 -6421 Hollywood 2.6453 YUkon 2.5877 Riverside 2.5148

101 Mariella Street 520 Lovell Boulevard 910 Royal Street 529 Pan American Bank Bldg. Room No. ID Canal 3917 Bldg Atlanta, Georgia Houston, Texas Nev. Orleans, La Miami, Florida IAcksen 3.7797 .1Ackson 8.1601 FRanklin 3.7753

BROADCASTING TELECASTING July 15, 1957 Page 25 CASE HISTORY - SUPERMARKETS OUR RESPECTS to. Frederick Stoddard Houwink

FRED HOUWINK, general manager of WMAL- AM -FM -TV Washington, first learned about radio and tv as an outsider who had a better chance to know what was happening on the inside than most broadcast executives. He had this unusual opportunity as an associate of Booz, Allen & Hamilton, making detailed studies and projections of broadcast properties over a seven -year period. Ihrifty$cot 100% Tomorrow (Tuesday) he will preside at the Los Angeles meeting of the ABC Tv Plus = $ales Affiliates Assn., having been chairman since it was formed in April 1956. Mr. Houwink's first major broadcast study was at NBC, where the firm was asked Mermaid Boost! to take a look at radio's potential in the face of television, and vice versa. That was in 1948, and he took part in a similar project a year later, visiting NBC's owned - operated stations as well as major affiliates and many advertising agencies. TWO TRADE CHARACTERS familiar to all Southern Californians married Later he took part in two studies for a major independent broadcast organization, up in June 1955, when McDaniel's Storer Broadcasting Co., inspecting the properties as tv was taking hold and making Supermarkets' Thrifty Scot and the policy recommendations and projections. Then in 1954 he headed the BA&H team KBIG mermaid made big news with that conducted a detailed analysis of the WMAL properties. a 3000 -spot radio contract. After submitting a 10 -point program calling for a revamping of the stations. he was offered the job of general manager by the stations' board of directors but felt THE PAIR RENEWED their vows in the idea made no sense, inasmuch as he had never run a radio or tv station. He June 1956. During that first year, Mc- quickly turned it down. At that point he hit the road in search of a manager, hav- Daniel's sales in Greater Los Angeles ing skyrocketed over 100%, to the highest several industry figures in mind. In his absence the board met again, decided Mr. Houwink was the man for the job, and he finally agreed to accept it after being peak in their 34 -year history . . . with no change in the previous tele- told it would take anybody else at least six months to learn as much about the prop- visio:- advertising format except the erties as he knew after directing the operations study. addition of KBIG! That's how Fred Houwink got into radio -tv management. He's still at WMAL- AM-FM-TV, with these results to show: Television is solidly in the black, making DURING THE SECOND YEAR of the more money per month than the station was losing when he took over management, relationship, ending June 1957, and radio profits have been doubled. grosses in the nine McDaniel's stores Although so- called "efficiency experts" are often deemed house -cleaners, Mr. piled up another 90% increase, again Hou- with no other change in advertising. wink removed only one WMAL staff executive. He took the organization he had "KBIG can take a bow for a substan- inherited, set up cost accounting and department budget systems and began a period tial share of the credit for this per- of program experimentation. Regular and frequent executive meetings are held. formance," says Albert L. Wolins, McDaniel's general manager. THIRTY YEARS of marketing, distribution, advertising and management experience had taught him that the stick is faster than the pencil, accounting for the WRITES JIMMY FRITZ. PRESIDENT well -worn slide -rule he keeps in a handy spot. "I can assess the gamble on a busi- Jimmy Fritz & Associates advertis- ness expenditure and figure the chances a project will succeed," he said. ing agency, Hollywood: "The greatest tribute we can pay KBIG is the en- At WMAL- AM -FM -TV Mr. Houwink quickly cut down operating hours, open- closed saturation renewal for a third ing at 2:30 p.m. (now 12:30 p.m.) instead of 8:30 a.m. He found the early hours year, and the addition of other radio cluttered with extra-old, oft -run movies and meaningless live shows and noted they to supplement your strong founda- were notably non -commercial. With the same program budget, new, palatable film and tion." local shows soon became popular. Sophisticated Washington smirked as a dinnertime country music strip was added, MARRY YOUR PRODUCT to the plus a Saturday night festival in an arena. The idea was more successful than ex- KBIG mermaid . . . then count the sales progeny! pected, with Jimmy Dean's troupe snatched for a CBS -TV network morning strip and recently moving up to a Saturday night spot. The country theme was restrained. using numerous pop tunes with guitarry arrangements. Another WMAL -TV innovation was a bowling setup right in the studios, with sponsored matches. Radio is doing well, too. Mr. Houwink feels broadcasters are again giving the medium their attention, after turning their backs on it during tv's early years. Fred Houwink was born Feb. 25, 1905, in St. Louis. His last two years in high KBIG school he worked as an office boy for Shell Oil Co. Offered a fulltime job, he kept the Carolina Stones up his education at Washington U. night school there. At Shell he moved through 10,000 Watts real estate and other assignments in the marketing division, going to Chicago in 1930 as assistant sales manager for several states and on to Detroit as regional fuel oil sales manager. New York headquarters was next. In moving along with the Shell organization he ran the gamut of marketing, distribution and advertising functions. In World War II he had an important Washington post with the Petroleum JOHN POOLE BROADCASTING CO. Industry War Council. After the war he returned to Shell, but soon joined BA&H. 4040 S Wd,. Los AnaI 26, California TNeyeene: H011yvoed s-3205 He married the former Dorothy Stevens, of St. Louis. They have two daughters, Nat. Rep. WEED and Company Mary Caroline, 21, and Johanna, 14. He is too busy to join a country club but is active in civic and business groups as well as the Episcopal church. He is secretary- treasurer of the Maryland -D. C. Radio & Tv Broadcasters Assn. Page 26 hily 15, 1957 BROADCASTING TELECASTING wa«t WKMH Dearborn -Detroit o't (pit advota doUcut,?

WKMF Flint, Mich. watt' MORE 4-tie miqktililiciiiicut inaitka?

WKHM Jackson, Mich. Jackson Drone[. nbnc ß T.I,.Vnion Cp. GET MORE

WSAM Saginaw, Mich.

WELL Battle Creek, Mich.

Now, WKMH offers more -delivers more! This key station of the Knorr network gives you the greatest audience AND the lowest cost per thousand listeners at all hours` of ALL stations ö BY SAVEUSING 15% OR in the Detroit area -an area that accounts for 2 MORE KNORR STATIONS 57% of Michigan's total retail sales. Get YOUR BUY 4 OR 5 STATIONS share of this ten billion dollar market. This . ANY BUY 3 STATIONS SAVE IS% time ... every time ... take time on WKMH! SAVE BU Y 10% '6 adn. to 6 pan. ANY 2 STATIONS SAVE 5%

KNORR BROADCASTING CORP. FRED A. KNORR, PRES. REPRESENTED BY HEADLEY -REED

BROADCASTING TELECASTING Page 27 r AVON COSMETICS WRIGLEY GUM

AMERICAN CHICLE

MINUTE MAID

AMERICAN HOME PRODUCTS

AMERICAN TOBACCO CO.

ROBERT HALL ring any bell in Boston and raise an a.a.p. sponsor

A most impressive directory, and every name a major advertiser on WBZ-TV'S "Boston Movietime," showing Warner Bros. features. More and more of today's most important national and regional advertisers are finding Warner Bros. features the way to higher ratings and greater sales. This list does not include all the sponsors ... and, of course, it covers only one station. The same story is being repeated coast to coast: New York, Buffalo, Miami, Chicago, Milwaukee, Columbus, Cincinnati, St. Louis, Kansas City, Wichita, Oklahoma City, Dallas - Ft. Worth, Tulsa, Denver, Salt Lake City, Spokane, Seattle, Portland, San Francisco, Los Angeles, San Diego and in many more cities. The same kind of "blue chip" advertiser will be buying in Baltimore, Washington, D.C., Minneapolis, New Orleans and other recently opened A.A.P. markets. For programming appeal and sales power, hop aboard the Warner Bros. inc_ bandwagon. Get full details today. Call or wire s Distributors for Associated Artists Productions Corp. 345 Madison Ave., MUrray Hill 6 -2323 NEW YORK 75 E. Wacker Dr., DEarborn 2-2030 CHICAGO 1511 Bryan St., Rlrrreide 7 -8553 DALLAS 9110 Sunset Blvd., CRcstrieu 6-5886 LOS ANGELES No ARE YOUR TV SCHEDULES 1117 REACHING THIS MUCH OF ARKANSAS?

On KTHV, they will!

WITH 316,000 watts on Channel 11 and with the tallest antenna in the Central South (1756' above average terrain!), KTHV gets regular viewing response from most of Arkansas - 62 counties to be exact! Take a good look at the mail map above. Notice that KTHV penetrates to all six surrounding states - and actually pulls mail from viewers in Mississippi, Missouri, Oklahoma and Texas. Ask your Branham man for all the big KTHV facts.

Channel 11 LITTLE ROCK 316,000 Watts

Henry Clay, Exenaive Vice President B. G. Robertson, General Manager

AFFILIATED WITH KTHS, LITTLE ROCK, ARKANSAS DEMOCRAT, LITTLE ROCK, AND KWKH, SHREVEPORT

Pagr 30 July 15, 1957 BROADCASTING TELECASTING BROADCASTING TELECASTING

Vol. 53, No. 3 JULY 15, 1957

MBS MAY PULL THE PLUG THIS WEEK Its advertisers have been warned network's future is shaky I RKO Teleradio talks sale of MBS but not of owned stations Pared overhead and revised format fail to overcome losses

AFTER nearly 23 years of operation, the executives of the American Broadcasting peak the network had a full -time staff of Mutual Broadcasting System may go out of Network on the prospect of shifting Mutual some 350. business this week. accounts to ABN if Mutual folded. ABN Despite reduced overhead the network The network's accounts will be advised indicated no interest, it was said. So far as last year lost $400,000, DDT learned. Total this week whether Mutual, one of the four is known, Mutual did not similarly approach sales in 1956 were $6 million. major radio chains, will discontinue opera- other networks. A substantial amount of Mutual operations during 1957 have de- tions. Last week the network's principal ad- Mutual's current business is sponsored parted from the normal operating patterns vertisers were advised that the future of the religion. of broadcast hookups, a familiar Mutual network was uncertain. Mutual now has nearly 500 affiliates, still trait. Starting with an affiliate committee Under consideration by Mutual's top the largest number tied to any radio net- meeting in early February, the network has management were three courses of action: work. At its peak, Mutual was affiliated with been working out details of a format built (1) to sell the network operation, (2) to more than 570 stations. around five- minute newscasts on the half- close the network, (3) to continue it on re- The network has undergone severe read- hour, mystery strips, music and commen- duced schedules. justments in the past few years. taries. Discussions with several prospective pur- Repeated reductions in overhead have left President Poor explained the idea to af- chasers were to be held last weekend by the network with a staff of about 50. (Others filiates during the NARTB convention in Thomas F. O'Neil, Mutual chairman and on the payrolls of General Teleradio stations April and the format went into operation president of RKO Teleradio Pictures Inc. participate in network operations.) At its June 2. As recently as mid -June MBS ex- which, through its General Teleradio Div., ecutives were predicting the newscasts would owns Mutual and these stations: WOR -AM- soon be sold out and the network's owner, FM-TV New York, WNAC-AM -FM -TV HIS DECISION General Tire & Rubber Co., was complain- Boston, KHJ- AM -FM -TV Los Angeles, ing it couldn't get desired time for a sports KFRC San Francisco, WHBQ-AM -TV series under General sponsorship. Memphis. General Teleradio also has bought The price schedule for the newscasts was WGMS -AM -FM Washington, but FCC ap- built around a $750 charge for a five -min- proval of the purchase has been tied up in ute program at prime time [BT, June 24]. litigation. All appeared rosy on the surface but there RKO Teleradio Pictures is itself a wholly were back -stage hints of trouble despite the owned subsidiary of General Tire & Rubber announcement that nearly 400 affiliates had Co. signed contracts for the new format. It was understood that Mr. O'Neil was The 23 -year Mutual history has been not intending to sell the General Teleradio marked by many networking precedents stations. Only the Mutual network operation. plus quite a few dramatic gestures that en- including the name, goodwill and contracts livened industry circles. with affiliates, was involved in the sale dis- The network was founded in September cussions. 1934 as Radio Quality Group, including General Teleradio also owns the Don Lee WOR New York, WLW Cincinnati, WGN Network in the West and the Yankee Net- Chicago and WXYZ Detroit. the name work in New England. These profitable op- was changed after a few days to Mutual erations, it was understood, will also be Broadcasting System. W. E. Macfarlane retained. of WGN, first president, called it "a truly None of the interested purchasers of mutual agreement between a group of in- Mutual was identified, but it was learned that dependently owned stations." Sponsors be- they included a Chicago and New York came interested at the chance to buy four businessman, a New England businessman big markets reached by four powerful sta- and a New York syndicate. At least one of tions. First to sign up were Horlick's Malted the parties was said to have talked about THOMAS F. O'NEIL last week was Milk Corp., Thomas Leeming & Co., Wasey converting Mutual into a sports network. confronted with a decision no bus- Products and Pure Oil Co. In advance of his planned discussions inessman would choose to face. As Exchange of sustaining programs was with prospective purchasers, Mr. O'Neil chief executive officer of RKO Tele- instituted and soon the four-station project held prolonged conferences last week with radio Pictures Inc., he had to make up began to expand. WBAL Baltimore, WCAE key lieutenants including John B. Poor, his mind whether to sell, kill or dras- Pittsburgh and WFIL Philadelphia were MBS president, and with station managers tically overhaul an ailing subsidiary, added, along with three regionals, Colonial called in from the field. the Mutual Broadcasting System. Network in New England and Iowa and Mr. Poor, it was learned, sounded out Central States Networks. By the end of 1936

BROADCASTING TELECASTING July 15. 1957 Page 3I MUTUAL CONTINUED

Don Lee, major Pacific Coast regional, had number of relatively small stations, mostly been added and Mutual was transconti- WBBF QUITS MUTUAL in non -metropolitan markets. Mutual and nental in scope with 38 affiliates. The num- MUTUAL's Rochester, N. Y., affiliate, WOR operating personnel were merged. ber was doubled in 1938 as Texas State WBBF, announced last week it was go- General Teleradio started buying major Network joined and by 1940 there were 145 ing independent. The station said it tv programs such as Gangbusters, investing affiliates. had advised the network it would not large sums for major film features. A plan Time sales increased from $1.9 million renew its affiliation contract which to sell more participations in network pro- in 1936 to $4.7 million in 1940. The first expires Sept. 28. grams was offered affiliates at the NARTB World Series baseball coverage, a 1935 The station explained it would turn May convention in 1954 and by autumn event shared with other networks, blossomed to independent operation "to serve the network reported 85% of affiliates had into an exclusive in 1939. Fred Weber was the Rochester public with more and accepted the idea. When the 20th anniver- operations manager and a sales staff inter- better local programs." sary was celebrated in September 1954 there ested many advertisers in a novel idea - were 572 affiliates. co-op sponsorship. General Teleradio bought RKO Radio WLW jolted the network in 1939 when and another 100 joined the next year. Othe Pictures film and studio properties in July it refused to carry the World Series under networks were getting active in television 1955 for $25 million, one of the major deals history. The from Gillette sponsorship on the ground this but Mutual confined its video role to activity of entertainment purchase would be unfair to its regular advertisers. of stockholder stations. Frank K. White, Howard Hughes put General Tire into Mutual refused to feed WLW's sister station Columbia Records president and former Hollywood's big five. in Cincinnati, WSAI, instead giving the CBS executive, succeeded Mr. Kobak as An interesting move in 1955 developed series to WKRC. Within a few months president in May 1949. Theodore C. Strei- when the network set up a single rate for WKRC became an affiliate and one of seven bert, of WOR, became board chairman. day and night hours, with a single dis- stockholding organizations. Other stock- Thomas F. O'Neil, Yankee president, was count table. A belt- tightening move in Octo- holders were WOR, WGN, Don Lee, WAAB named Mutual vice chairman. ber, involving a 25% personnel cut, was Boston and Colonial, CKLW Detroit -Wind- In 1949 Gillette and Mutual obtained a described as freeing more money for pro- sor and United Broadcasting Corp. (WHK renewed seven -year radio exclusive on the gramming. In November General Teleradio Cleveland). World Series for $1 million. The Mutual and RKO Radio Pictures were merged as A full- volume network discount plan was trade character "Mr. Plus" was introduced RKO Teleradio Pictures. General Tire introduced in February 1940, with discounts and the licensee of WOR -AM -TV was re- bought Macy's 10% Teleradio interest to up to 50% for advertising using the basic named General Teleradio. General Tire become sole owner. network for 52 weeks. bought control of Don Lee for $12.3 million, Another precedent-maker was an action Mutual startled the industry that year by doubling its network stock interest to 38%. in February 1956 when Mutual guaranteed quickly signing a new ASCAP contract fol- Television was leaving its impact as billings circulation to advertisers on the basis of lowing the Dept. of Justice consent decree. dropped 20% in 1949 and another 10% in Nielsen ratings. WGMS Washington was National Assn. of Broadcasters was irked 1950. Advertiser pressure forced Mutual bought in the spring, a purchase that still with Mutual and three important Mutual and other networks to cut evening rates. is involved in FCC maneuverings. Mr. Poor units -WOR, WGN and Don Lee -in turn Don Lee and Yankee were merged with was named president in April. During the were irked with the association and resigned. WOR properties into a single company past winter the new news-music -mystery New stockholders added in 1941 were owned 90% by General Tire and 10% by strip concept was developed, culminating WFBR Baltimore, WIP Philadelphia and R. H. Macy & Co. in 1951. Mr. O'Neil be- with naming of Robert F. Hurleigh, director WCAE. Gross billings that year reached came chairman and president of Mutual in of MBS Washington operations, as national $7.3 million. As the nation entered World April, 1951. He announced that the network news director. Network news headquarters War II, Mutual was first to put a war - would continue predominantly as a large were moved to Washington. cancellation privilege in network contracts. Miller McClintock, Advertising Council director, became the first paid president of the network. Station contracts were re- ACTIVITY HOW PEOPLE SPEND THEIR TIME vamped to look more like those of other nationwide networks. General Tire & Rubber Co., present net- THERE WERE 122,818,000 people in the U. S. over 12 years of age during the work owner, bought the stock of Colonial week June 30 -July 6. This is how they spent their time: and the sister Yankee Network in 1943. 56.1% (68,967,000) spent L391.8 million hours WATCHING TELEVISION This put General in radio in a big way. 58.0% (71,335,000) spent 1,040.1 million hours LISTENING TO RADIO The MBS gross billings continued to in- 80.4% (98,863,000) spent 380.6 million hours READING NEWSPAPERS crease during the war, reaching $19.5 mil- 28.7% (35,323,000) spent 148.4 million hours READING MAGAZINES lion in 1944. After . the death of. Mr. Mac- 22.6% (27,790,000) spent 350.2 million hours .... WATCHING MOVIES ON TV farlane that year, Edgar Kobak, Blue Net- 42.3% (52,006,000) spent 218.4 million hours ATTENDING MOVIES work executive vice president, became Mu- tual president. Robert D. Swezey, of the These totals, compiled by Sindlinger & Co., analysts, Ridley Park, Pa., and pub- Blue, joined him as vice president -general lished exclusively by BT each week, are based on a 48-state, random dispersion manager. Major program features were sample of 7,000 interviews (1,000 each day). Sindlinger's monthly "activity" report, added and A. A. Schechter, back from the from which these weekly figures are drawn, furnishes comprehensive breakdowns of war, became director of news and special these and numerous other categories, and shows the duplicated and unduplicated audi- events. ence between each specific medium. Copyright 1957 Sindlinger & Co. Billings topped $20 million in 1945 as the All figures are average daily tabulations for the week with exception of the "attending network's rolls included 325 affiliates. New movies" category which is a cumulative total for the week. Sindlinger tabulations are avail- clients included Procter & Gamble, Miles, able within 2 -7 days of the interviewing week. Coca -Cola and General Foods. The total RADIO AUDIENCE OVERTAKES TV rose to $25 million in 1946. Alfred J. McCosker of WOR, board chairman since CLIMAXING a month -long contest in which radio audience figures drew ever - formation of the network, retired in 1947 nearer to television's, the aural medium passed its rival in the June 30 -July 6 Sind - and was succeeded by Lewis Allen Weiss, linger report (see above; also see CLOSED CIRCUIT, July 8, 1). Hours spent with tv Don Lee vice president and Mutual vice still outnumbered radio hours, however. Automobile audience accounted for 37.8% chairman. of radio listening in that period. Affiliations passed the 400 mark in 1947 Page 32 July 15, 1957 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

on the card and based on the manufacturer's BARTER BECOMES VOGUE IN LIVE TV wholesale value of the merchandise. Mr. Dahlman said TCH buys at the lowest one- Television Clearing House operations explained time rate and without frequency discounts because the barter itself constitutes the dis- Manufacturers with slow- moving items get time count. He reported "more and more" agencies MAN's oldest system of doing business- Mr. Dahlman said his barter plan also are coming into the negotiation picture, by barter -which during the past year has has enabled stations to procure "many re- although in the past in most cases he has become so popular in the television film quired accessories such as scenery, furnish- negotiated directly with the manufacturer field, appears to be gaining a foothold in ings, office equipment and other appurte- who on occasion brought in his agency for the live tv field as well. At least Television nances." He said he feels that this in turn guidance and copy preparation. Mr. Dahl- Clearing House Inc., New York, thinks so has "helped to upgrade local live program- man said his agency contacts now are and finds the system so profitable its prin- ming, enabling local stations to produce including some of the "top level" agencies. cipals plan to expand operations into new shows they might otherwise never have at- He acknowledged that station representa- and broader fields. tempted." tives in general have not benefited from TCH for 16 months has been acting as Another advantage to stations, he said, these negotiations in the past, but he held out middleman between manufacturers with is that these barter advertisers, once exposed the hope that they might be more directly overloaded inventories (appliances and to television, may soon become "buying included in the future. He said there have other goods) and tv stations which need advertisers." He said that in 1956 various been instances in which he has negotiated items for gifts, contest prizes, and giveaways manufacturers who took the trade deals with representative firms on some trade and for studio operations. For example, also bought about $400,000 in tv time al- deals, but he hopes such participation will TCH "negotiates" with stations in behalf though most had never bought time in the be accelerated as the barter manufacturers of a hypothetical manufacturer, Red Hot past. become "active buyers" on tv time. Steam Iron Co. TCH offers station XYZ, Television Clearing House, he said, also Mr. Dahlman elaborated that in some say, 100 steam irons at $10 each and in has been serving as an unofficial program cases the manufacturer obtaining the barter return receives one -minute spots at the lowest consultant to stations, supplying them with spots may not supply the station with his one -time spot rate on the station's card (100 live formats devised by "the best brains in own merchandise (i. e., a candy manufac- spots if the rate is $10 each). Red Hot New York and Hollywood." Mr. Dahlman turer) but rather might supply surplus mer- Steam Iron Co. uses the spots to advertise personally had been an independent tv pro- chandise (electric toasters, typewriters) ob- perhaps its new line of irons or anything else. ducer in New York from 1946 -1950 and tained elsewhere via TCH's resources. The station gets 100 irons and fills open prior to that was in radio. Mr. Dahlman's associates in TCH include time. TCH gets an additional percentage of Manufacturers are helped, he said, in Mike Michaels, New York attorney and irons from Red Hot and sells them in nor- that they can move distress inventories lying major home builder in Ft. Lauderdale, who mal trade channels domestically or in Eu- idle in warehouses. They also gain tv ex- is the principal financial backer of TCH; rope through its London office, Television posures and learn of the medium's effective- New York attorney Norman Dreyer, and Clearing House Ltd. If an agency writes ness. Salvador Nelson, New York businessman copy for the live spot, Red Hot (not the Mr. Dahlman emphasized that TCH has having export-import interests. station) pays the agency its cash commis- not functioned as a time broker. He stresses TCH's letterheads identify the firm as sion or retainer. In fact, the agency may that he himself does not receive time credit Television Clearing House Inc., consultants, help negotiate the deal between the manu- on stations for his negotiation services, add- 157 W. 57th St., New York 19, N. Y. Tele- facturer and TCH. ing that he receives payment in merchan- phone is Circle 5 -8497. Mr. Dahlman's in- This is how Louis Jacques Dahlman, TCH dise from the manufacturer. troductory letter to stations reads in part as president, explains how his "grew like Mr. Dahlman contended his transactions follows: Topsy" organization has functioned. He saw comply fully with station rate cards. The "The manufacturers have placed at our a need and filled it, making everyone happy. station, he said, allocates the supplier of the disposal hundreds of thousands of dollars Already, he said, a total of 139 tv sta- merchandise with spot announcements com- of high calibre merchandise of all types to tions throughout the U. S. have used his puted in the amount of the lowest spot rate be used expressly by a television station in firm's services. The expansion plans envisioned by Mr. Dahlman and his associates include: BUSINESS BRIEFLY SCUDDER SAT URA HON Starting to- The organizing by TCH of regional tv day (Monday), housewives in northern Cal- networks -embracing as many as 10 to 12 MAX FACTOR SIGNS Max Factor Co., ifornia and Oregon will be told some 250 stations linked by microwave or other un- Hollywood, has signed NBC -TV's Masque- times weekly that Laura Scudder potato specified means-which would carry the rade Party on alternate Wednesdays (8 -8:30 chips are "fresher, crisper, tastier" via sat- "best" of live programming of any one out- p.m. EDT). Agency: Anderson -McConnell. uration radio campaign on KNBC, KYA, let and supported by spot announcements AIRLINES RENEW Western Airlines has KIBS, KSFO and KOBY San Francisco; of manufacturers paying for them through KROW and KLX Oakland; KSTN and merchandise barter. This was tested last renewed its sponsorship of newscasts of Virgil Pinkley, editor and publisher of Los KWG Stockton (all California) and KLAD spring, Mr. Dahlman said, for four weeks on Klamath Falls and KBOY Medford, Ore. a two -hour variety show hookup via micro- Angeles Mirror -News, on Don Lee Broad- casting System, Mon: Fri., 6:30 -6:45 p.m. Advertiser: Scudder Food Products, Mon- wave between WPFH (TV) Wilmington, terey Agency: BBDO, L. A. Park, Calif. Agency: Mottl & Siteman, Del., and WGLV (TV) Easton, Pa. He said Beverly Hills, Calif. "three or four more" such "networks" are CHUNKY'S ENTRY Chunky Chocolate 'THIN MAN' FOR C -P Colgate now "ready to go." -Palm- Corp., N. Y., for its Chunky chocolate bar, olive, through Ted Bates & Co., N. Y., has The establishment of a new central will sponsor Foreign Legionaire, a Televi- signed for MGM Tv division's The Thin purchase office for stations (by a new corpo- sion Programs of America series, for second Man film series that will in ration separate from TCH) where cash pur- C -P place Fri., successive year in approximately 15 eastern 9:30-10 p.m. period on NBC-TV next fall. chase could be made ("at considerable sav- and midwestern markets. MGM has series in production. ings") of office equipment and supplies as well as broadcast or other electronic gear. WEBB CAMPAIGN Webb Assoc., N. Y., SMOKEY SUMMER EVENINGS Amer- The buying for stations on such a pool basis has placed spot tv campaign, valued at about ican Tobacco Co., N. Y., has signed for would "reduce the cash outlay for the in- $600,000, for its clients American Character NBC -TV's weekly series of filmed dramas, dividual station," he indicated. Detailed Doll Corp., N. Y., and Remco Electronic Show for a Summer Evening aired on plans on the pool buying project may be Industries, Newark (plastic electronic toys), alternate Tuesdays (9:30 -10 p.m. EDT), confirmed this week, it was indicated. N. J., in 85 markets throughout country. through Sept. 10. Agency: BBDO. BROADCASTING TELECASTING July 15, 1957 Page 33 ADVERTISERS & AGENCIES CONTINUED the following phases of its local program- vance time sale agent for you in markets "The nature of the merchandise is unusu- ming; building promotions or contests on throughout the country. ally good both as to type and retail value. its existing program or for current sponsors; "Merchandise will always be accompanied It would not normally be obtainable except creating new programs, or aiding a sponsor by ideas, based on your current or future through shopping the major merchandise who wants a topflight merchandising pro- programming. This means that we can gear marts. It consists of a wide range of goods - motion; for building audience ratings; for our goods not only to fit your promotional home furnishings of every description, fur- retail merchandising tie -ins; for every type of thinking but also to enhance program con- niture, fabrics, clothing, expensive toys, participation activity, either studio or home tent itself. We believe we have in our organ- glassware, clocks, home appliances, bicycles, audience; for children's, women's, teen- ization the finest combination of both etc. None of these are premium items usual- age or interview programs; for live breaks programming and merchandising talent, ly given as gifts. They represent a distinct in film shows as a novelty, and in any way whose experience will place at your dispo- move on the part of the manufacturer to your department deems useful. We can be a sition fresh approaches to your program and sample independent television markets." reliable year -round merchandising and ad- sales promotion problems. (Foreign goods also will be supplied.)

MAJOR ACCOUNTS SEEM INFECTED BY AGENCY WANDERLUST IN '57 THE YEAR is barely past the halfway mark, these accounts indicate, the changes occurred Clifford; Packard Div. of Studebaker -Pack- but already at least 50 major accounts in along a cross -representative listing of U. S. ard- handled in 1956 by Ruthrauff & Ryan, radio -tv sponsorship have changed agencies. business; no single type of business or prod- later by Benton Bowles -this year has Among the advertisers were many of the uct had a corner on agency switching. joined Studebaker in shifting from B &B to leaders. To name only a few, for example: A random look at the listing finds some Burke Dowling Adams; Ceribelli & Co. Procter & Gamble (Dash and Pin -It), Col- advertisers switching their agency for sec- moved last year from David gate- Palmolive (Brisk), Helene Curtis In- a J. Mahoney to dustries (Lentheric), General Motors (institu- ond time within a relatively short time. To MacManus, John & Adams (following disso- tional), Lever Bros. (Breeze), Pabst Brewing pick a few random examples: Lanolin Plus lution of the Mahoney agency) and is now Co. (three of its primary brands), Max Fac- last year moved from Biow Co. to Russel an account of Roy S. Durstine. tor (Sof -Set, Dri- Mist), Prudential Insurance M. Seeds and already this year has departed The listing prepared by BT shows the Co., Schick Inc. and Tidewater Oil Co. As from Seeds to Kastor, Farrell, Chesley & major account switches of 1957.

ACCOUNT FROM TO ACCOUNT FROM TO Bakers Franchise Corp. Kastor, Farrell, Ches- Emil Mogul The Lewis Howe Co. Dancer-Fitzgerald- McCann-Erickson (Lite -Diet Bread) ley & Clifford (Turns and Nature's Sample Bavarian Brewing Co. Richard F. Peck Calkins & Holden Remedy) Bayuk Cigars Inc. AI Paul Lefton Feigenbaum & Lambert- Hudnut Sullivan, Stauffer, Norman, Craig & Wermen (DuBarry) Colwell & Bayles Kummel Beatrice Foods Foote, Cone & Maxon Lanolin Plus Russell M. Seeds Kastor, Farrell, Ches- (LaChoy Div.) Belding ley & Clifford Best Foods (Nucoa) Dancer-Fitzgerald- Guild, Bascom & James Lees & Sons D'Arcy N. W. Ayer Sample Bonfigli Lever Bros. (Breeze) BBDO Sullivan, Stauffer, Block Drug Joseph Katz Lawrence C. Colwell & Bayles (Rem & Rel) Gumbinner George W. Luft Co. Warwick & Legler Calkins & Holden C & C Super Corp. Hilton & Riggio Edward H. Weiss (Tangee) Ceribelli & Co. MacManus, John & Roy S. Durstine Magnavox Foote, Cone & Maxon Adams Belding Cinzano Inc. Robert Orr & Assoc. Burke Dowling Adams Max Factor & Co. Anderson-McConnell Guild, Bascom & Colgate-Palmolive Wm. Esty Cunningham & Walsh (Sof -Set, Dri -Mist) Bonfigli (Brisk) Noxzema Chemical Co. Sullivan, Stauffer, MacManus, John & CBS Radio Marschalk & Pratt Doyle Dane Bernbach (lather & brushles Colwell & Bayles Adams (div. of McCann - Pabst Brewing Co. Leo Burnett Norman, Craig & Erickson) (three primary brands) Kummel Helene Curtis Industries Grant Gordon Best Park & Tilford (toiletries Emil Mogul Grant ( Lentheric) Earle Ludgin & cosmetics div.) Edward H. Weiss Pearson Pharmacal Al Paul Lefton Donahue & Coe Doyle Packing Co. of Roy S. Durstine Geyer (Eye -Gene) N.J. Philco Corp. Hutchins Maxwell Assoc. Allen B. DuMont Labs. Campbell -Ewald Page, Noel, Brown Procter & Gamble Compton Dancer-Fitzgerald- (Dash) Sample Emerson Radio & Grey Martin L. Smith Phonograph Procter & Gamble Benton & Bowles Grey (Pin-It) Encyclopedia Britannica U. S. Adv. Dancer- Fitzgerald- Calkins & Holden Reach, McClinton Sample Prudential Insurance Co. Roots Motors Anderson & Cairns Erwin, Wasey French Tourist Office Benton & Bowles Grey Salada Tea Co. Hermon W. Stevens Sullivan, Stauffer, G. H. P. Co. Norman, Craig & Compton Cigar Colwell & Bayles Kummel Schick Inc. Warwick & Legler Benton & Bowles Kudner MacManus, John & General Motors S. A. Schonbrunn & Co. Lawrence C. Foote, Cone & (institutional) Adams (Savarin) Gumbinner Belding Genesee Brewing Co. Rogers & Porter Marschalk & Pratt Servel (Refrigeration Hicks & Greist Walker B. Sheriff (div. of McCann - Div.) Erickson) Shulton Inc. (Pharma- Brudno & Bailey Foote, Cone & Grove Labs (Bromo- Benton & Bowles Gardner ceutical Div.) Belding Quinine) Seabrook Farms N. W. Ayer Gore, Serwer Greyhound Corp. Beaumont & Hobman Grey Stahl-Myer Charles W. Hoyt Hicks & Greist Hawaiian Pineapple Co. N. W. Ayer Foote, Cone & Studebaker-Packard Benton & Bowles Burke Dowling Adams (Dole) Belding Tidewater Oil Co. Buchanan Foote, Cone & The Lewis Howe Co. Ruthrauff & Ryan McCann -Erickson Belding (Turns) Western Airlines Buchanan BBDO

Page 34 July 15, 1957 BROADCASTING TELECASTING Spot Tv Is Versatile, National Productions) already has been makes the point, too, that the average auto cleared in 32 Class A time periods, includ- radio family spends almost seven hours Simple, Says Blair Tv ing 21 of the top 25 markets. weekly listening to its car radio and that Concludes Blair's presentation, in citing suburban families (a prime target for auto- SPOT television is versatile yet simple to individual spot advertiser success stories: motive advertisers) are reached more effec- use, fitting snugly into an advertiser's market Spot tv does move goods. tively by radio than newspapers, "since cir- strategy. culation of most metropolitan papers falls slide This is the keystone of a new color Carlsberg Breweries 'Thinking' off sharply in suburban areas." presentation -"Market Sense -Spot Tv To- Of Using Radio Spots in Miami Through the use of spot radio, the presen- day"- unveiled by Blair Tv, station repre- Copenhagen, tation asserts, the advertiser can determine sentative, to advertisers and newsmen Thurs- CARLSBERG BREWERIES, -only advertiser in the markets he wants to reach; the stations day morning at the Park Lane Hotel in heretofore a print -media is seriously" of using which will carry the advertising message; New York. the U. S., "thinking radio toward the end of next January in a the type of program best suited to the spon- The presentation, which runs a little over with spot campaign in the Miami market, ac- sor's needs. The presentation concludes 20 minutes, proceeds from spot tv basics cording to an official of Wesley Assoc., the claims that a spot radio campaign can through an outline of the size of television New York, which has succeeded Fairfax provide advertising continuity at a cost "far as an advertising medium (tv sets and tv Inc., New York, on the account. below" that of any advertising medium; it homes in major markets), compares tv to other adver- He said Carlsberg is impressed with the is a "perfect complement" with print and radio, cites various studies is merchandisable" success enjoyed by Van Munching & Co. tising efforts, and "easily buying habits on viewers' leisure time and (importer for Heineken's Holland Beer) in to local dealers. and contrasts spot tv with network adver- the latter's radio spot campaign in Miami tising. Chrysler Commercial to Debut last December. Carlsberg expects to have 9 10 homes in major Device In noting of every a full sales force in Miami by late January, New Mechanical Animation presentation markets are tv homes, Blair's he added. A NEW concept called Technamation for markets (New points up how in five major The Denmark brewery has set up Carls- commercials to show the internal and ex- Philadelphia York, Chicago, Los Angeles, berg Agency Inc. to replace Original Beer ternal working action of any mechanism or far out- and Detroit) tv's potential audience Importing Distributing Co. (which also han- device will be used for the first time on the strips the potential circulation of either the dles the German- brewed Wurzburger Hof - air July 18 on Chrysler Corp.'s Climax! Life magazine in these leading newspaper or brau) as U. S. distributor, the Wesley offi- show Thursdays on CBS -TV through its markets. individual cial said. Wesley will be directly responsible agency, McCann -Erickson. Admitting radio's potential "without ques- to the brewery in Copenhagen. Fairfax lost The process was developed first by the tion is greater than tv's," the Blair presenta- the account last March. Office of Naval Research, Naval Training tion recounts "sets in use" figures showing Device Center, and utilizes a mechanically tv with a delivered audience about three NBC Radio Spot Sales Makes activated transparency of optical plastics to times as great as radio's through the broad- Pitch to Auto Makers on Spot project a live animated image. cast day. In comparing radio's peak hour THE importance of spot radio advertising Before the advent of Technamation, all (8 -9 a.m.) with tv's (9 -10 p.m.), Blair noted in the 1958 plans of automobile manufac- such animated mechanical demonstrations that tv "commands four times as great a turers is pointed up in a presentation devised required the use of complicated and expen- delivered audience as does radio." by NBC Radio Spot Sales and being shown sive film. The new device is for live tv use. Blair cites findings of a Leo Burnett agen- to the major auto makers. Technical Animations Inc., commercial cy "efficiency study" listing relative cost -per- Titled "Spot Radio -the All -Media Ac- producer of Technamation, claims the de- thousand exposure among major media. celerator," the presentation describes the vice reduces demonstration time by half, can This study found tv's delivered audience scope of radio today, citing figures includ- lower costs as much as 50% and in field costs the advertiser one -sixth to one -tenth of ing those of 96% radio -equipped homes evaluations has tripled message comprehen- that of newspapers and one -third to one- and 86% radio -equipped automobiles. It sion and retention. sixth of magazines, according to Blair. So far as radio is concerned, tv "is only a few cents more expensive than radio with only sound" (the Burnett study showed tv's C -P -T to range from $1.05 to $1.55 and radio's as 95 cents). In comparing spot to network, the presentation claims network tv not as flexible (cited were ratings in cities showing a per market difference in popularity of a network show to a film program sold on a spot basis); that network promotion and merchandising are not as effective as local efforts by advertiser find national or station. or both; that stations FOUR senior account executives at Nor- Mr. Bissinger joined NC &K's market- spot three times as profitable as network and man, Craig & Kummel, New York, have ing department eight years ago and has thus prefer such business. been elected vice presidents. The four been in turn an associate account execu- The Blair commentary claims stations con- (1 to r) : Warren Fales, H. G. Bissinger, tive, account executive and senior ac- tinue to clear choice time periods for na- William E. Macke and E. L. Whitney. count executive. He recently was named with such ex- tional spot, illustrating this Mr. Fales joined the agency two years senior account executive in charge of the amples as these clearances for next fall: U. S. ago as an account executive and recently Pabst Brewing Co. account and will head Borax & Chemical Co.'s Death Valley Days was to senior account execu- the agency's Chicago office, servicing that it sponsors alternately in most markets promoted the beer is going into its sixth year as a spot program tive serving the Colgate- Palmolive ac- account. and runs in Class A time periods in 75. count. He previously had been with Mr. Whitney started with NC&K three markets; Esso's Golden Playhouse (re-runs Compton Adv. and Lever Brothers. years ago as account executive in charge of Official Films' Four Star Playhouse series) Mr. Macke, formerly a vice president of the Revlon account, and recently was began (via agency) only last October to build at Kenyon & Eckhardt, joined NC&K appointed senior account executive in a regional structure in specific markets and at the start of this year as a senior ac- charge of package products. He formerly "to date" has Class A periods in 35 mar- count executive. was Procter & Gamble brand manager. kets; Silent Service (syndicated by California BROADCASTING TELECASTING July 15, 1957 Page 35 ADVERTISERS & AGENCIES CONTINUED C &A SERVES NOTICE Here's How RAB Sells IT'S ON THE MAKE Movies on Using Radio THE return of motion pictures to radio as Cohen to chairmanship an advertising medium is no mere matter of chance [BT, July 8], but is the end re- Aleshire to presidency sult of a calculated effort by Radio Adver- tising Bureau, that organization said last HARRY B. COHEN believes an agency week. RAB reported how it's going about billing in the $8 -10 million category "must selling the spoken word. either grow or go out of business." RAB account executive Irving Trachten- Mr. Cohen, who bas served as president berg said he and his staff have been meeting of Harry B. Cohen Adv., New York, for MR. COHEN MR. ALESHIRE consistently over the past few months with 10 years, last week served notice on the ad- such studios as 20th Century-Fox, Allied vertising field that his newly- organized skin Products Inc. (paper products) and Artists, Columbia Pictures, United Artists, Cohen & Aleshire Inc. is setting out to ac- West End Brewing Co. (Utica Club beer). Loew's and RKO theatre chains, and with quire new business. Messrs. Cohen and Aleshire noted how a handful of agencies, including Donahue At Cohen & Aleshire, Mr. Cohen becomes the agency works with clients to increase & Coe, Charles Schlaifer Co. and Monroe board chairman. This doesn't mean retire- business -"We were responsible in increas- Greenthal Co. -all heavy with film or thea- ment, he said Monday, but relief for him ing business by 50% for Utica Club which tre accounts. from internal affairs for more time in client had had a downward curve.... We hope Their presentation is titled "A Bigger Box contact. Edward Aleshire, executive vice to acquire more beer accounts." Frenchette Office From Radio Promotion." This is the presidential creative director of the original salad dressing showed a marked growth way it breaks down the cold facts. It starts firm since its creation in 1947, moves up to after it became their account, they said. by developing the "problems" faced by the president. Mr. Aleshire, a new stockholder The agency's strategy in broadcast buying film industry, namely, declining box office, in the firm controlled by Mr. Cohen and is to analyze and plan for each marketing closing of theatres and the inroads of tele- members of his family, has been given stock area rather than to use an "overall national vision. Then it goes into the size of radio, options. plan." showing how radio has grown over the Messrs. Cohen and Aleshire last Monday Said the Cohen & Aleshire team: The past 10 years and how it's changed listen- discussed the agency's current status and agency expects to buy more in spot; it finds ing habits. This is followed up by a graphi- objectives. They explained that "we are network radio an economical buy if it fits cally- proven analysis of rival media, such basically a package goods agency" appealing into the marketing plan; because of the as newspapers, and shows up the "inability to clients who move goods in drug and agency's method of market -by -market anal- of newspapers to tell the movie story to the grocery stores. ysis, spot more often than not supplements public." RAB maintains that not only have The agency is of particular interest to ra- any network participation, and Grove Labs is newspapers lost circulation, but they just dio-tv since 60-65% of its total billing goes considered C&A's largest account. do not penetrate suburbia -one of the fast- to the broadcast media. (DDT estimated its Mr. Cohen related the agency's substantial est growing types of markets in the coun- 1956 radio-tv billing at approximately $5.5 growth in 10 years, from $600,000 in billing, try. million, placing the smaller -sized agency one client and nine people in 1947, to $8- Radio is doing everything newspapers 40th in the top radio-tv agency ranking.) 10 million in billing, a diversified client list don't do, RAB says. Not only can radio C &A's broadcast billing is primarily in and 100 people in the agency today. He pre-sell a movie, maintains RAB, it can spot. Its radio -tv accounts: Grove Labs noted that C&A's reshuffle at the top is re -instill in people the "movie habit" they (Grove and Fitch subsidiaries); Frenchette "calculated to place the agency in a stronger once had before television. It also discusses Co. (salad dressing); Lydia E. Pinkham Med- operating position and insure a continued the force of car radio on the drive -in thea- icine Co.; Chattanooga Medicine Co.; Doe- growth." tres and reiterates RAB's basic philosophy: reaching the greatest amount of people with the least amount of money. Chesley New D'Arcy President; New York; David W. Lockwood, creative Mr. Trachtenberg said he and his asso- Ganger Heads Exec. Committee director, Chicago; Peter Cavallo, radio -tv ciates aren't as interested in lower-echelon director, Chicago, and James A. McPhail, advertising representatives of the movie HARRY W. CHESLEY Jr., formerly an copy director, Chicago. firms as in "top -level management -the de- executive vice president and director of the cision- makers." He explains that media firm, has been elected president of D'Arcy WCTU President Airs Perennial: strategy first is decided at the very top of Advertising Co., St Louis, Robert M. 'Beercasts' Dominate Baseball the corporate structure -"the presidents and Ganger, chairman CHARGES that baseball has become "beer - vice presidents ... not the managers." The of the board, an- ball" and that sponsors dominate coverage rash of radio buying (up 33% over 1956) nounced last week. with "beercasts" were reiterated July 2 by today is merely a reflection of "top- echelon Mr. Chesley suc- the head of the Women's Christian Tem- thinking." Management makes up its mind, ceeds the late perance Union. Mr. Trachtenberg maintains, and then "the Percy J. Orthwein. In another attack on beer advertisers people down below pull out their slide -rules In the capacity and major league club owners, Mrs. Glenn and agree with management that radio's the of president, Mr. Hays, WCTU president, renewed her sug- best medium after all." Chesley will con- gestions "for a national curb on alcoholic tinue to make his beverage advertising." She claimed all or GE Uses C -C Tv for Session headquarters in St. part of the games of all clubs now are spon- GENERAL ELECTRIC's new line of tele- Louis. After the sored on radio and /or tv by beer firms. vision sets and all- automatic clothes washers meeting of the Mrs. Hays asserted that the "once nation- and dryers was revealed last Wednesday via MR. CHESLEY board of directors al pastime now appears to have become the a coast -to -coast closed -circuit telecast for it also was an- star salesman of the beer barons" and that GE's major appliance division. TelePromp- nounced that Mr. Ganger, in addition to his baseball has emerged in a "national program Ter Corp.'s group communication division other duties, will serve as chairman of the that includes alcoholism and drink -caused was selected by GE to handle the technical executive committee. Elected at the meeting juvenile delinquency." She charged that facilities of the session. The closed -circuit as vice presidents of D'Arcy were: Pettersen "beercasts" make it seem proper "to sit in show, produced by GE's agency, Young & B. Marzoni, director of research in New front of the set and get drunk while view- Rubicam, was viewed by 7,500 dealers, dis- York; William Raidt, account supervisor in ing or listening." tributors and retailers in 39 cities. Page 36 July 15, 1957 BROADCASTING TELECASTING Speaking of BARGAINS .. .

You get Iowa's TOP radio bargain when you buy WHO. More Iowa families listen to WHO regularly, daytime, than to all the 56 WHO other Iowa stations COMBINED *! for Iowa PLUS! *Source: 1956 Iowa Radio Des Moines ... 50,000 Watts Audience Survey Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager WHO Radio h part of .a Central Broadcasting Company, Peters, Woodward, Inc., which also owns and operates Griffin, WHO -TV, Des Moines National Representatives WOC -TV, Davenport

BROADCASTING TELECASTING July 15, 1957 Page 37 WBRE-TV Means AUDIENCE COMMUNICATION to the people of 19 Counties in N.E. Pennsylvania

Two million pairs of eyes can see it .... three hundred and thirty thousand sets can view it .... and it also means that your sales

message should be on it ! Because, nowhere in Northeastern Pennsylvania can you attract so much attention, so quickly, so completely, so forcefully, so economically, as you can on WBRE -TV.

AN,'" BASIC BUY : National Representative : The Headley -Reed Co. Counties Covered: LUZERNE LACKAWANNA LYCOMING COLUMBIA SCHULYKILL NORTHUMBERLAND MONROE PIKE WAYNE WYOMING SULLIVAN SUSQUEHANNA BRADFORD UNION LEHIGH SNYDER MONTOUR CARBON CLINTON

Man has employed many ingenious methods to communicate messages, but never so dramatic as Television. A polished shield was used by the Persians to flash signals to their fleet in an attempt to capture the city of Athens. Though this was the principle of the heliograph, no further use was made of it until the last century. ADVERTISERS & AGENCIES CONTINUED

DAV Agency Asks More Time To Pay Off Media Obligations CLEMONS, Esau & Gericke Agency, New York, advertising agency for a special Dis- abled American Veterans show which was placed on 120 television stations last April, held a creditors meeting last Thursday to outline its hopes for the payment of its obligations. The program, which incorporated a contest, failed to produce enough entry fees to pay its costs. William Clemons of CE&G proposed to the dozen station and newspaper representatives that they postpone any legal action until Aug. 20 when the DAV convention will be held. At that time the agency will present to the national executive committee a proposal for the DAV to advance enough money to pay for the time costs of the first show plus time costs for a second program effort, with the agency assuming program production costs of the second program. EASTMAN KODAK Co. sponsorship of CBS -TV's Ed Sullivan Show on alternate The first Hidden Treasure Show contained weeks beginning Sunday, Oct. 6, is discussed by Kodak officials and Mr. Sullivan. a contest which contestants could enter by L to r: James E. McGhee, Kodak vice president in charge of U.S. sales and adver- sending money to the DAV. About $63,000 tising; Mr. Sullivan; W. B. Potter, Kodak director of advertising; E. P. Genock, Kodak in entry fees was collected. director of tv programming; Mario Lewis, associate producer of the Sullivan show, Mr. Clemons explained that the current and Dan Seymour, vice president in charge of tv for J. Walter Thompson Co., assets of the agency total $5,000 in the bank and liabilities total $128,000, of which went into original production of the show Nemer Forms Minneapolis Agency $105,000 is owed to media (stations, news- originally but then "$30,000 to $35,000 papers and Tv Guide) and $23,000 to oth- more" had to be spent in making changes on SAMUEL N. NEMER, former sales man- ers (suppliers, etc.). the show to conform to the lottery laws. The ager of Murray -Malone transportation ad- He also explained that the agency started production company also set aside $55,000 vertising agency, has announced the formation of Nemer Advertising Inc. in Minne- out with $51,000 in the bank and received for prize money and spent $62,000 for pro- apolis. Mr. Nemer is agency president. $45,000 from the DAV. Of this $96,000 motion and distribution and $30,000 for "contest administration and Thus He has had more than 25 years experience total, $86,500 was disbursed. Stations which operation." the production firm's obligation totaled as an executive with Minneapolis -St. Paul did not give the DAV credit were paid cash. about $230,000. radio stations, media and ad agencies, and A production firm, William Tell, also CE &G estimated that it owed money to his own agency will offer complete services headed by Mr. Clemons, received $150,000 113 television stations and approximately including merchandising, marketing, pub- for production from DAV. Some $60,000 240 newspapers. licity and public relations.

BDA Names Specialists ton Adv. and D'Arcy Co. (on Packard at operations. Mr. Corrigan will be located in the latter agency); Lou Corrigan, a media BDA's Atlanta office and will head the south- For S -P Dealer Ads specialist whose experience is summed up ern field operations, while Mr. Baker, direc- BURKE DOWLING ADAMS, Inc., New by BDA officials as "having run the gamut tor of western field operations, will be oper- York, which began servicing the Stude- of the auto field from the low -priced to the ating out of Los Angeles. week the appoint- baker- Packard Corp. account July 5, last high," and Harry Baker, a former auto BDA last announced week took the first step toward reorganizing dealer. ment of William D. Straub as copywriter the local Packard- Studebaker dealer adver- Mr. Paulson has been named director on the S -P account. Mr. Straub had been tising program, by appointing what it terms of field operations and will work out of account executive at Benton & Bowles, serv- "a seasoned group" of specialists to co- S-P headquarters, reporting directly to BDA icing S-P trucks as well as merchandising ordinate dealer and agency activities. Vice President Roy Hudson who in turn will and retail promotion at the dealer level. Be- Although S-P seems unlikely at this time be located in BDA's new South Bend office. fore joining Benton & Bowles, he had been to re -enter network broadcasting [3T, Mr. Mudge will be working out of BDA's Chrysler Corp.'s shows and exhibits man- July I1], agency officials said this move was New York office as director of eastern field ager. taken in part to upgrade the local dealers' broadcast activities. There are 20 various national Studebaker-Packard Dealers Adver- tising Assns. which will work with co-op funds provided by the South Bend, Ind., auto maker. "Hand- picked" by the agency to service the dealers are: Russ Paulson, formerly with Kenyon & Eckhardt and J. Walter Thompson Co. on the Ford and Lincoln- Mercury accounts; Steve Mudge, at one time account executive on Willys -Overland at the now- defunct Ewell & Thurber agency, later with Comp- MR. PAULSON MR. MUDGE MR. CORRIGAN MR. BAKER BROADCASTING TELECASTING July 15. 1957 Page 39 ADVERTISERS 8 AGENCIES CONTINUED

DCS &S Opens New Offices 'Life' Magazine, NBC Radio Sign To Increase Space by 40% For 'Speaking of Life' Series DOHERTY, Clifford, Steers & Shenfield, TIME INC., for Life magazine, last week New York, officially opened its new offices signed with NBC Radio for five weeknight at 530 Fifth Ave. Wednesday. The agency participations in a new series of news-feature had been in the Empire State Building 13 programs produced jointly by NBC and the years. The move to one entire floor at 530 editorial staff of Life. The series, titled Fifth means an increase of 40% in space. Speaking of Life, will be heard Monday - In 1950 DCS&S had five clients and 10 Friday, .7:45 -8 p.m., effective July 29, and product assignments. Today the firm has will move into the time slot to be vacated 22 clients and more than 30 product assign- by One Man's Family. The latter will move ments. In 1950 billings were $7.9 million; to another, but as -yet unannounced time slot today's are $17.5 million. SPEAKING about Speaking of Life, in the schedule. The agency ownership is divided among which makes its debut on NBC Radio Life will share sponsorship with two other the staff of 24 with no single person owning July 29 are (1 to r): Matthew 1. Culli- advertisers who are to be identified at a later as much as 20 %. gan, vice -president of NBC Radio; date. Andrew Heiskell, publisher of Life DCSArS was established in 1944 as Matthew J. Culligan, NBC Radio vice Clifford was magazine, and Robert W. Sarnoff, pres- Doherty, & Shenfield and president, describes the program as one that changed to Doherty, Clifford, Steers & Shen - ident of NBC. Speaking of Life, M -F, 7:45 -8, will present news gathered will "explore in sound ... some of the sub- field in 1952. Officers are Donald K. Clif- ject areas which Life has illustrated so dra- ford, board chairman; William E. Steers, through the facilities of NBC and of matically with pictures." Additionally, fast - president, and Life, which will sponsor one participa- Nelson O. Argueso, treasurer. breaking international news events will be Directors tion each night. are Mr. Clifford, Mr. Steers, reported by the program's host, Frank Blair. Francis J. Doherty, Harry M. Ireland, Robert Hayes, James F. Egan, Joel F. Time Inc.'s most recent cooperative ra- Jacobs, William E. Holden and Mr. Argueso. six years and Martin Michael moves over dio venture was the series of five -minute from his position as vice president and ac- feature capsules, It's Time, on ABC Radio supervisor S. Wenger -Michael Agency count of Edward Kellogg last year. Former "March of Time" narra- to Open agency, Los Angeles. The new agency, with tor Westbrook Van Voorhis hosted short A NEW agency, Wenger -Michael Advertis- a staff of 12, will operate from the present dramatizations of Time magazine news ing Inc., will open in San Francisco Aug. I, offices of Lee Wenger & Assoc., 1005 Mar- stories which were unsponsored. The Life according to an announcement from the ket St., San Francisco, until larger facilities magazine sponsorship was placed through prospective group. Lee Wenger has been the are acquired in September, the announce- the New York office of Young & Rubicam head of his own San Francisco ad firm for ment said. agency.

BORDEN'S RUN product in their refrigerator when the RADIO -TV MILK route salesman delivers the prize. FOR YEARS the central Iowa house- The recipe for this successful local tv Borden's Hi -Lan Dairy printed more an wife automatically reached for the dairy show: Take established film show like than 230,000 entry blanks in the first 15 product with the Hi -Lan label on the "Laurel & Hardy," add a quiz feature, weeks of Family Funtime for distribution a local with store shelf. After all, Hi -Lan as a local insert personality a family by route salesmen. In this same 15 weeks, Des Moines firm had established a bond atmosphere, place the program in a good 25,269 entries were received in the mail. of familiarity and good will with con- time slot and back up the entire effort The entire show is conducted sumers. with solid promotion. by personality Walt Reno, assisted Then came the day when the Borden by his The Laurel & Hardy films were pro- wife Donna, and two-year-old Co. purchased the firm. The national son, Jeff. cured through Governor Television At- A special living room setting at KRNT- prestige of the Borden name was to be tractions. The quiz phase comprises five TV is added used for the live portions of Family to the Hi -Lan label. The transition questions about the film after each show- Funtime appeared simple, but Borden and its ing. Five or six prizes, with retail values agency executives were cognizant of the totaling about $50, are awarded. Winners The show is programmed Friday nights to possible effect of a too -abrupt change of the weekly prizes earn an extra five at 8:30 and, according Truppe, from the familiar package. silver dollars if they have any Borden LaGrave & Reynolds, it's topping many Borden's Hi -Lan Dairy officials L. G. network and syndicated competitions in Smith and Max Lamb, with the firm's ad- central Iowa. The agency cites one vertising agency, Truppe, LaGrave & example, a recent ARB rating of 19.3 Reynolds & Assoc., quickly assigned an with an unusually high 3.3 viewers per important consumer orientation role to set. television and radio. Dairy officials not only are happy The first step in changing the estab- about the results from their KRNT-TV lished brand name was a huge "Elsie show with its low cost for film program- Week" open house a year ago. Television ming, but are equally willing to sound and radio promoted heavily the event off with praise for all television and that drew 30,000 and associated Elsie, radio. Take last March as an example. the Borden Cow, and her offspring, Using only television and radio and tying Beauregard, with Hi -Lan. in with national Borden advertising, A television program with a family Borden's Hi -Lan increased cottage cheese atmosphere was inaugurated to attract sales 41% over March of 1956 -a new every member of the household and re- THE Reno family, (l to r) Donna, Walt monthly record in cottage cheese sales affirm the loyalty bond with Borden's and Je$, give a local touch plus family for the 20-year -old dairy. Hi -Lan label. Family Funtime was pre- atmosphere in reality to Family Fun - All of which would indicate that the viewed by KRNT -TV Des Moines for time, Borden's Hi -Lan Dairy show on hand on the dial is the same one that all dairy employes and their families. KRNT -TV Des Moines. reaches toward the store shelf.

Page 40 July 15, 1957 BROADCASTING TELECASTING DICTIONARY OF SYNONYMS FOR WSM-TV

First Violin If you want your product to play before the top audience in the Nashville Market, better pick WSM -TV. By every yardstick, and particularly by the all- important ability to move merchandise, WSM -TV is clearly Nashville's Number 1 television station. Ask any Petry man for the facts.

Channel 4, Nashville, Tenn.NBC -TV Affiliate Clearly Nashville's #1 TV Station EDWARD PETRY & CO., National Advertising Representatives WSM -TV

WSM -TV's sister station - Clear Channel 50,000 -watt WSM Radio - is the only single medium that covers completely the rich Central South market.

BROADCASTING TELECASTING July 15, 1957 Page 41 ADVERTISERS & AGENCIES CONTINUED

3. Guiding Light 10.7.. 10.0 Gunsmoke (CBS-162): Liggett & Myers Tobacco Co. (D -S) with 4. CBS -TV News 10.6 11.9 -F alternating PULSE Remington Rand (Y &R), Sat. 10 -10:30 5. Search For Tomorrow 10.5 9.8 p.m. 6. NBC News 10.0 10.3 i Love Lucy (CBS -182): General Foods (Y &R) alternating with Procter & Gam- Tv Report for April -May 7. Arthur Godfrey 9.8 9.9 ble (Grey). Mon. 9 -9:30 p.m. 8. Love of Life 9.7 TOP NETWORK SHOWS I've Got A Secret (CBS -190): R. J. Reyn- 9. Art Linkletter 9.6 10.1 olds (Wm. Esty), Wed. 9:30 -10 p.m. Once -A -Week 10. Captain Kangaroo 9.6 9.9 The Lineup (CBS -153): Brown & William- son Tobacco Co. (Bates) alternating with Rating BACKGROUND: The following programs, Procter & Gamble (Y &R), Fri. 10 -10:30 in alphabetical order, appear in this May Apr. p.m. week's BST tv ratings roundup. Infor- Art Linkletter (CBS -114): participating 1. 1 Love Lucy , 36.1 37.7 mation is in following order: program sponsors, Mon.-Fri. 2:30 -3 p.m. 2. Perry Como 35.7 35.3 name, network, number of stations, spon- Love of Life (CBS -153): American Home Products (Bates), Mon. -Fri. 12:15 -12:30 3. Bob Hope . 35.0 37.5 sor(s), agency(s), day and time. p.m. 4. Ed Sullivan 32.8 34.8 Steve Allen (NBC -130): participating spon- Mickey Mouse Club (ABC -92): participat- 5. Boxing (Wednesday sors, Sun. 8 -9 p.m. ing sponsors, Mon.-Fri. 5 -8 p.m. night (iglus) . 32.5 Jack Benny (CBS-179): American Tobacco NBC News (NBC -85): participating spon- Corp. Sun. 7:30 -8 p.m. 6. Playhouse 90 31.2 30.7 (BBDO), sors, Mon.-Fri. 7:45 -8 p.m. Burns & Allen (CBS -114): Carnation Co. Person to Person (CBS -179, 32, 99 respec- 7. $64,000 Question 30.2 32.7 (Erwin Wasey), B. F. Goodrich (BBDO), tively): Amoco Gas (East) (Jos. Katz 8. Person To Person 29.0 28.7 Mon. 8 -8:30 p.m. Co.), Hamm Brewing (midwest), (Camp- 9. Burns and Allen 28.9 30.6 Captain Kangaroo (CBS -various): partici- bell- Mithun) alternating with Time Inc. sponsors, Mon.-Fri. 8 -9 p.m. 10. Climax! 28.5 30.4 pating (Y &R), Fri. 10:30 -11 p.m. CBS Netts (CBS-147): Brown & William- Playhouse 90 (CBS -134): American Gas 11. Groucho Marx 28.5 28.7 son (Bates), Hazel Bishop (Raymond Assn. (Lennen te Newell). Bristol Myers 12. What's My Line 28.4 28.2 Spector), Mon.-Fri. 7:30 -7:45 p.m. (BBDO). Philip Morris Co. (Leo Bur- Chevy Show -Bob Hope (NBC -144): Chev- nett), Thurs. 9:30 -11 p.m. 13. Godfrey's Talent Scouts 28.3 29.6 Queen For A Day (NBC rolet (Campbell -Ewald), Sun. 9-10 p.m. -122): participat- 14. Gunsmoke 28.1 26.4 ing sponsors, Mon.-Fri. 4:30 -5 p.m. once a month. 15. December Bride 27.8 28.2 Search for Tomorrow (CBS -135): Procter Climax! (CBS -173): Chrysler (M -E), Thurs. & Gamble (Leo Burnett), Mon.-Fri. 16. Steve Allen 27.1 26.4 8:30 -9:30 p.m. 12:30 -12:45 p.m. 17. Lineup 26.6 28.1 Perry Como Show (NBC -150): participat- $64,000 Question (CBS - 178) : Revlon ing 8 -9 (BBDO), Tues. 10 -10:30 p.m. 18. Jack Benny 26.4 26.4 sponsors, Sat. p.m. December Bride (CBS -185): General Foods Red Skelton Show (CBS -109): Pet Milk (Gardner) with S. C. John- 19. I've Got A Secret 26.0 & 9:30 -10 alternating (Benton Bowles), Mon. p.m. son & Son, (FC&B), Tues. 9:30 -10 p.m. 20. Disneyland 25.4 Disneyland (ABC -178): American Motors Ed Sullivan (CBS -174): Lincoln -Mercury 21. Red Skelton 25.4 28.0 (Geyer), American Dairy Assn. (Camp - (K &E), Sun. 8-9 p.m. bell- Mithun), Derby Foods (M -E), Wed. Wednesday Night Fights (ABC -132): Miles Multi -weekly 7:30 -8:30 p.m. Labs. (Geoffrey Wade), Mennen (M -E), Arthur Godfrey (CBS -118): participating Wed. 10 p.m. to conclusion. Rating sponsors, Mon.-Thurs. 10 -10:30 p.m. What's My Line (CBS -104): Helene Curtis (Ludgin), Remington Rand (Y&R), Sun. May Apr. Godfrey's Scouts (CBS - 165): Lipton 10:30 -11 p.m. (Y &R), Toni (North), Mon. 8:30 -9 p.m. You 1. Mickey Mouse Club 18.0 19.3 Bet Your Life (NBC -177): De Soto Guiding Light (CBS -119): Procter & Gam- (BBDO) alternating with Toni (North), 2. Queen For A Day 11.2 11.7 ble (Compton), Mon.-Fri. 12:45 -I p.m. Thurs. 8 -8:30 p.m.

ClAtOSISPERNSIASSIMESISMMMTISMITAW .::;'w..wqkSää.:s::i4.x.x',a`,.á:> a:n»s ó.:.zCMV:sì:F:MWMBB wxaeona+w:+

9. Nora Drake (2nd half) 1,204 &E), Scott (JWT) and participating, 12:30 p.m. 10. A. Godfrey 1,156 Mon.-Fri. -12:45 NIELSEN Johnny Dollar (CBS -166): P. Lorillard Day, Sunday (average) (385) Lines Symphonette (CBS -72): Lon - gines- Wittnauer (V. Bennett), Sun. 2- 1. Woolworth Hour 1,252 2:30 p.m. Radio Report for May 26 -June 8 2. Johnny Dollar 915 Ma Perkins (CBS -194): Lever Bros. (K- 3. Longines Symphonette 867 &E), Scott (JWT), Lipton (Y&R) and others, Mon.-Fri. 1:15 -1:30 p.m. TOP RADIO NETWORK SHOWS News of the World (NBC -186): Coldene Day, Saturday (average) (482) (JWT), Carter (Bates), Mon.-Fri. 7:30- Total In -Home Audience' 7:45 p.m. I. Gunsmoke 1,252 Nora Drake (CBS-various): Scott (JWT) Program Homes (000) 2. Gunsmoke 1,252 & participating sponsors, Mon.-Fri. 1- 3. You Bet Your Life 963 1:15 p.m. Evening, once -a -week (average) (433) One Man's Family (NBC -I86): participating sponsors. Mon.-Fri. 7:45 -8 p.m. 1. Jack Benny 1,156 Homes reached during all or any part of Our Gal Sunday (CBS -194): participating 2. Gunsmoke 963 the program, except for homes listening sponsors: 12:45 -1 p.m. 3. Gunsmoke 963 only 1 to 5 minutes. For a program of less Our Miss Brooks (CBS -195): General than 15- minute duration, homes listening Foods (Y &R) and participating, Sun. 4. Telephone Hour 915 7:30 p.m. 5. Our Miss Brooks 819 1 minute or more are included. Telephone Hour (NBC -188): Bell NOTE: Number of homes is based on 48; Ayer), ppTele- 6. Gunsmoke 819 LowelleThomas Delco -Geeral 7. Our Miss Brooks 819 150,000, the estimated July 1, 1957, total Motors (Campbell -Ewald), Mon.-Fri. 8. Robert Trout 819 United States radio homes. 6:45 p.m. 9. Counter-Spy Copyright 1957 by A. C. Nielsen Company Robert Trout (CBS -187): Chevrolet (Camp- 819 bell-Ewald), Sun. 6:55 p.m. 10. True Detective Mysteries 770 True Detective Mysteries (MBS -496): par- BACKGROUND: The following programs, ticipating sponsors, Mon. 8 -8:25 p.m. Evening, multi-weekly (average) (578) in alphabetical order, appear in this Woolworth Hour (CBS -198): Woolworth week's radio ratings roundup. Infor- (Lynn Baker), Sun. 1-2 1. News of the World 1,059 BT You ie NBC-187): DeSoto 2. One Man's Family 1,059 mation is in following order: program (BBDO), Sat. 12:30 -1 p.m. 3. Lowell Thomas 1,059 name, network, number of stations, spon- Young Dr. Malone (CBS-190): Scott (JWT), sor(s), agency(s), day and time. Lever (K&E) and participating, Mon: Fri. 1:30 -1:45 p.m. Weekday (average) (819) Benny (CBS -200): Cowles (M -E) and 1. Jack Homes reached during all or any part of Helen Trent (2nd half) 1,396 sustaining, Sun. 7 -7:30 p.m. 2. Young Dr. Malone (2nd half) 1,348 Counter -Spy (MBS -496): participating the program, except for homes listening 3. Ma Perkins (1st half) 1,300 sponsors, Fri. 8 -8:25 p.m. only 1 to 5 minutes. For a program of less Arthur Godfrey (CBS -I97): Mutual Bene- than 15- minute duration, homes listening 4. Ma Perkins (tad half) 1,300 fit (Bozell & Jacobs) and participating, 5. Helen Trent (1st half) 1,300 Mon. -Fri. 10 -10:30 p.m. 1 minute or more are included. 6. Our Gal Sunday (1st half) 1,300 Gunsmoke (CBS-200): General Mills (D -F- NOTE: Number of homes is based on 48,150,. S), General Foods (Y &R) and others, 7. Young Dr. Malone (1st half) 1,252 Sat. 12:30 p.m. & Sun. 6:30 p.m. 000, the estimated July 1, 1957 total United 8. Ma Perkins (2nd half) 1,252 Helen Trent (CBS-193): Lever Bros. (K States radio homes.

Page 42 July 15, 1957 BROADCASTING TELECASTING AVAILABLE THIS SEPTEMBER

SPONSORSHIP

OF PROGRAMS

Like "Dr. Hudson's Secret Journal ", "Whirlybirds ", etc. FULL MINUTES IN TOP MOVIES Like "African Oueen ", "Moulin Rouge etc.

ALL IN PRIME VIEWING TIME Full -length movies at 7:30 and 10:15 nightly, plus top -rated syndicated films.

FIRST FULL COVERAGE OF SOUTHERN NEW ENGLAND

FOR DETAILS Coll Irwin Cowper, WTIC -TV General Sales Manager, or your nearest Harrington, Righter, 8 Parsons man. WTIC -TV H A R T F O R D , C O N N E C T I C U T 3

BROADCASTING TELECASTING July 15, 1957 Page 43 Mark this market on your list!

CENTRAL AND SOUTHERN ALABAMA is the home of WSFA -TV's 35 Alabama counties* 1,000,000 people in 35 counties - one -third of Population 1,093,100 Alabama's population and retail sales! Retail Sales $ 741,637,000 You reach this big and growing market only Food Store Sales $ 184,927,000 through WSFA -TV's maximum -power VHF Drug Store Sales $ 21,859,000 signal. You cannot cover it with any other TV Effective Buying Income $1,062,690,000 station or combination of stations! Does not include 3 Georgia and 3 Florida bonus counties

Mark Central and Southern Alabama on your Source: Sales Management Survey of Buying Power, list...and buy it with WSFA -TV! May 1957.

The WKY Television System, Inc. MONTGOMERY Channel 12 NBC /ABC

Represented by the Katz Agency

WKY-TV and WKY Oklahoma City WTVT Tampa - St. Petersburg FILM

purchase is the most recent "high price" NEW YORK TV STATIONS BALKING film deal in New York. The stumbling block in the UA package AT EXPENSE OF HOLLYWOOD FILM from all appearance seems to be made up of British -made non- residuals popular with price- conscious outlets the top "AA" pictures. With UA lacking full title to such films as "Moulin Rouge" But United Artists sales troubles exemplify U. S. film sales snags (still owned by AAP's Elliot Hyman and Moulin Productions) and "African Queen" SOME of the glamor of post -1948 film rate card) to operate profitably. It appears (Humphrey Bogart estate controlling), the products offered New York tv stations seems they feel they can do so if UA is willing to "heavy" in this drama of want appears to to be wearing off as they are taking a long, come down to $10- 11,000 a film. But this be the producer or the star -both of whom hard look at the price structure and the seems somewhat unlikely at this time. UA have in many cases incorporated themselves traffic their own rate cards will bear. has gone on record as expressing its faith in right out of the New York market. Although a number of British -made films, its product and feels it is not the sort of firm notably "The Wooden Home," "Great Ex- to be "bargained with." Should it not find Continental Plans to Film pectations," "Tony Draws a Horse," and a buyer in New York, there appears to be a Life in Soviet, Satellites "Breaking the Sound Barrier" appear to good chance that UA may spin off the top have little or no trouble breaking the New 13 "AA" films, selling the remaining 39 at CONTINEN I AL FEATURES, an Ameri- York price barrier (reason being that no a price more acceptable to New York sta- can-owned tv package company operating residual payments to guilds are involved), tions. But the chance is still a good way off. out of England, reported last week it has top -drawer Hollywood -made films of recent One station sales manager feels that recent received permission to produce film docu- vintage seem to have placed some local out- top films, though generally "overpriced," mentaries on life within the Soviet Union lets in a quandary. It is simply that while the can boost a station's advertiser potential by and three satellite nations, Bulgaria, Czech- stations would be most happy to buy these serving as "loss- leaders." Their recent date oslovakia and Poland. films, they feel they can't afford them. The of issue, he maintains, will glamorize the sta- Jerry Hoffman. director of operations trouble is that New York is the nation's tion's basic film library and thus attract new for Continental, revealed in New York that number one market for theatrical films re- advertisers, but "profit- wise" the films will the company has received permission for leased to tv and therefore the price tag is represent a loss to the station. Profits, he the project from Soviet Export Films in greater there than in any other U. S. market. explained, would come from the pre -1948 London as well as from officials in Bulgaria, A case -in -point is that of United Artists product. Czechoslovakia and Poland. He said government officials of other eastern satellite Corp., the only firm to specialize in post - RKO Films to WRCA -TV? 1948 products, having few pre- 1948's to countries also have indicated they would rent, UA had little trouble in selling last From all appearances, WRCA -TV New welcome his company's film crews. year its first package of post -1948 films at York is most keenly interested in enlarging Mr. Hoffman envisages his programs as an average New York price tag of $10,000 its library, and might very well pick up the network presentations and currently is nego- per film, and currently is having easy sled- 12 post -1948 RKO films C&C Television tiating with several tv networks. He said ding selling its new 52 -film package of post - Corp.'s Matty Fox is selling. (Mr. Fox last the programs "definitely" would be telecast, 1950 pictures to other metropolitan markets week began paying off the Hollywood guilds but details would not be available until dis- such as Los Angeles, Boston, Washington, concerned with the 12 films.) It also is cussions with prospective sponsors are com- Philadelphia and, last week, Miami (WPST- watching with interest the discussions now pleted. He said his film crew of eight would going on between Associated TV buying there [AT DEADLINE, July 8]). Artists Produc- leave for Europe in a few weeks. To date, UA is reported to tions and the guilds over 12 post -1948 have racked up Mr. Hoffman also said his company has a net of $2.5 million, with market prices Warner Bros. films. But it would like to buy completed pilots on a weekly half ranging from $4,000 up to $10,000 per film. the UA package. Officials there explain that -hour tv it's the promotional value of the stars, not film series, called Interview, which will con- Trouble in New York just the vehicle, that attracts audiences, and sist of talks with the heads of countries on But in New York, where UA seems most in turn, advertisers. "What the world thinks of the United interested in placing its newest package (in- But WRCA -TV is not alone in eyeing the States," and also is planning another weekly cluding such hits as "Moulin Rouge," "Red UA package. Although it has a substantially - film series featuring interviews with U.S. River," "African Queen," "Suddenly," "Re- bigger library than WRCA, WCBS -TV, with ambassadors abroad. turn to Paradise," "Night of the Hunter" a fair -sized MGM backlog, also has ex- and "The Purple Plain "), the film pressed interest in picking up the 52 films. company Framer, New York Board of Trade (not a studio per se but a financing- distrib- It is understood to be willing to offer-at uting organization) is said to be having a present -$525,000 for the package. But ap- Sign Agreement for New Tv Series hard time finding a station willing to meet parently UA is holding fast. WABC -TV is AN agreement was signed last week between its price. Because of its operational set-up, reported to have offered a higher figure but Walt Framer Productions, New York, and where UA has to deal with individual pro- was turned down. It then settled for a the New York City Board of Trade, under $525,000 Screen Gems duction firms all of which vary in the package including which Framer will produce a half -hour pro- amount of 13 British -made films originally distributed money they are seeking from tv gram series recounting the career and runs [BT, June 10], UA's original package by Hygo -Unity, now part of SG. The U. S. activities of successful New York business- price is unusually high: reportedly $910,000 films were pre -1948, the British in part post - men. The series is planned for live or $17,500 a film. The stations which are 1948. telecast- taking a dim view of UA's package price What of the other stations? WATV (TV) ing in the New York area initially, with do so not because they feel the product is Newark recently has concluded purchase of kinescope recordings subsequently to be sold overpriced but simply because they can't a National Telefilm Assoc.-20th Century- to other stations throughout the country. afford it. UA apparently has realized this, Fox package of 86 films for $1 million and A spokesman for Framer said time has and is understood to have agreed to come appears unlikely now to enlarge its library. not been obtained on any New York outlet, WPIX (TV) does not "go in" for down considerably-to $785,000 for the Grade A but added the company could not proceed feature film. WABD (TV) seems relatively package. until the cooperation of the New set with its heavy Warner Bros. library sold York City Still, the stations are holding out. (Station through AAP. WOR -TV appears to be best Board of Trade has been obtained. The film buyers contacted by BT preferred to off of all, claiming to have enough film on agreement calls for a five -year association, speak "off the record ".) They said that even hand (RKO) to last it 21 years. But WOR- during which time Framer may use the at $15,000 a film, they could not attract suf- TV, with its Million Dollar Movie, may yet board's representatives and connections for ficient advertiser interest (at an increased "study" the UA package. WATV's NTA the series.

Page 46 July 15, 1957 BROADCASTING TELECASTING Tom Russell and Doug Pledger Win Swimming

Pools in PEPSODENT'S Disc Jockey Contest !

a a Whale of a contest! Tom Russell, WEEI, Boston, came in first. Doug Pledger, KNBC, San with Pepsodent. It was whale of success - thanks to you! Francisco, was second. Both get big, Esther Williams Swimming Pools. 16 other valuable HERE ARE THE 8 TOP PRIZE WINNERS! prizes to disc jockeys from coast to coast! (Prizes worth $15,000!) Read all about it! First Prize: Tom Russell, WEEI. Boston.

The results are in! Judges Ted Persons, Radio -TV Second Prize: Doug Pledger, KNBC, San Francisco. Daily; Leon Morse, Billboard; Florence Small, Broadcasting- Telecasting; and Oliver Crawford, Prizes 3 thru B ( Johnson Outboard Motors ): Fred TV Guide, have weighed the entries and made the Beck, KABC, Los Angeles; Cordon Eaton, WCCO, New awards. It's been a fantastic success. Disc jockeys Minneapolis; Jack Walker, WOV, York; Phil all over the country went all -out promoting our Sheridan, WFIL, Philadelphia; Ed Harvey, consumer contest. And, in response to their efforts, WCAU, Philadelphia, and Hal Jackson, WL1B, New York. Ist Prize 2nd Prize consumers everywhere wrote in telling us where Tem Russell, WEEI Boug Pledger, KNBC the yellow went when they brushed their teeth Ten other prizes! Total Worth of Prizes: $15,000!

f youll wonder where fhe VE11,1@ / Went 146eh you brush your feefh wrth PEP$ODENT

BROADCASTING TELECASTING July 15, 1957 Page 47 "Happy Hunting" starring Ethel Merman and Fernando Lamas "A PACKED HOUSE EVERY PERFORMANCE"

Producers deal every trick in the book hoping for win, place and show business, straight across one ... showgirls tolerate wealthy bachelors un- the boards ! til they locate one ... one packed house. Potential backers interested only in numbers For you clients and timebuyers who wanna be can relax. WICU has a stratospheric range that in show business, WICU in Erie is the place . . can snap a Univac ... high 40's and even 50's. In fact, WICU's ratings look like numbers on a ticket for speeding ! (Check the box -office for ratings consistently 20% above the national A LOOK AT THE BOX OFFICE' average!) SHOW NATIONAL WICU Naturally, a spot campaign trailing across Code 3 13.0 50.0 WICU's callboard of preferred stocks and prop- Groucho Marx 33.6 50.5 erties will yield a fancy return quicker than you lane Wyman 26.0 52.0 can say . . money in the bank. Dragnet 24.1 49.3 Life of Riley 23.5 48.0 In the town, in the country, in fact, all around George Gobel 23.1 47.5 WICU, Erie ... the area is loaded with sales Big Story 22.5 49.8 nuggets for prospecting timebuyers. For mar- Perry Como 31.9 48.9 keting details continue up "Golden Gulch" as On Trial 20.8 48.0 documented on the next page. Your Hit Parade 23.2 45.8 Kraft TV Theatre 23.4 46.3 Blondie 19.9 47.3 CHANNEL People Are Funny 21.3 46.0 W'CU 12 Playhouse of Stars 22.8 45.8 An Edward Lamb Enterprise - Ben McLaughlin, General Manager Telepulse March, 1957 Represented Nationally By EDWARD PETRY AND CO., INC. New York Chicago Atlanta Detroit San Francisco St. Louis Los Angeles FILM CONTINUED WB /TV FORECASTS $1 MILLION IN TV COMMERCIALS FIRST YEAR Warner Bros. unit also producing other tv, industrial films Jack Warner Jr. sums up first year's experiences, progress

IN ITS first operating year, WB /TV Com- Lion," Mr. Warner recalls, "but today that's mercial & Industrial Films Inc. will turn all gone, and we face the future with high out "at least $1 million worth of tv com- hopes." mercials," according to Jack Warner Jr., Although Warners is not the only, nor vice president of this subsidiary of Warner indeed the first major studio to get into the Bros. Pictures. production of tv commercials, Mr. Warner That figure is for tv commercials only, attributes a major share of the credit for .. . Mr. Warner emphasizes, and does not cover WB /TV's progress to the fact that the full WICU, ERIE industrial films studio facilities of the picture company are made by his organi- available for tv commercials. In addition to The pick of zation nor such spe- the obvious advantages of offering WB /TV cial jobs as the clients the use of backgrounds constructed at the packed AT &T science pro- great expense for feature pictures, he points grams for tv which out that the studio has its own dubbing de- houses .. . WB /TV is now partment, its own processing lab and its angle, the WICU, preparing to pro- own animation department, all available to From every duce for telecasting WB /TV, whose work can be handled ex Erie market area looks mighty starting in the fall peditiously without waiting for outside serv- I prosperous. Take this recent of 1958. ices to get around to it. In addition, WB /TV bird's eye view of Erie's perfect T h e operating has installed a special optical effects depart- natural harbor now under study year should be ment of its own, something not needed for in the development measured from last as a vital link motion pictures but very important for tv, of the St. Lawrence Seaway. Cur- MR. WARNER November, when where "white on white and letters that jump WB /TV started out at you and similar effects can add a rently, the Port of Erie handles work on its first commercial assignment, great deal to the impact of a commercial." cargo in excess of 7 million short for Eastman Kodak Co. through J. Walter he notes. tons annually, thanks to ... Thompson, Mr. Warner said, although its Of almost equal importance. Mr. Warner inception dates back to July 1956, "when DIVERSIFICATION Greater Erie believes. is the WB /TV office set -up, located - we first started to study a bunch of in a former apartment building across the encompasses more than 420 manu- old story boards collected from advertising street from the Warner studio lot. Here are facturing plants of all sizes from agencies to whether it made sense for see Mr. Warner's office and that of Walter paper products, electric locomo- Warner Bros. to get into the business of Bien, operations head of WB /TV. Here is making commercials for advertisers to use tives, boilers, engines to castings, space for their staff and a good -sized con- on tv." Even after the decision was made forgings (the metal type) and plas- ference room. Here, more unusually and and operations begun, Warners continued its tics. most importantly, are a number of apart- cautious approach to this new business and ments- turned -into -offices for occupancy by not until February were sales offices estab- MAGNETIC ATTRACTION - Seven advertisers or their agency representatives lished in New York and Chicago. miles of unbroken beach, averag- during the planning and production of their In a long history of making motion pic- ing a minimum width of 300 feet, Iv commercials. tures for theatres, production costs had challenge bathers and kids loaded This arrangement facilitates the close con- always been a matter for internal considera- with shovels. An estimated 5 million tion only, but now Warner Bros. was getting tact between advertiser and producer that sun -dodgers will enlist in Erie's its first experience with competitive bidding. WB /TV holds essential for the best results. "We went into it with a good deal of trepida- Giving the client or his agent immediate beach maneuvers this year. All around Erie, as far as you can flutter a buck, the market picture shapes up mighty profitably. Ben McLaughlin, General Manager, just looks out the WICU station window and counts freighters chugging into view, loaded with wErie merchandise. ERIE, PA. 1 2 CONSTRUCTION of Warner lir(u. new $1 million television building, for which plans have been completed as shown in this drawing, will start immediately, Jack L. Warner, CHANNEL president of Warner Bros. Pictures, announced last week. Designed to provide the An Edward Lamb Enterprise - Ben Mclaaghlin, General Manager world's most complete executive, editing and projection facilities for television, the Represented Notionally By 135 -by -240 -foot, two -story building will contain 26 office suites with a total of 130 EDWARD PETRY AND CO., INC. individual offices. It also will house 26 fully equipped film editing rooms and four Now York Chicoge Minnie Despot San francisco S,. tools Las Angeles complete projection rooms.

BROADCASTING TELECASTING July 15, 1957 Page 49 FILM CONTINUED

and easy access to production executives encourages him to discuss with them in detail just what he expects his commercial to accomplish, enables the producers to apply their film making know -how to the advertiser's problems and results in better commercials at lower cost. This makes the client happy and the next time he wants some tv commercials made hell think of WB /TV first instead of shopping around. That theory has worked well in practice.

"The office arrangements have been excel- ' lently received by the agencies with whom we have done business," Mr. Warner reports. "We work together as early as possible with our clients and having nice facilities here for them in office space is sometimes take just as important as having proper production facilities on the stages." The list of WB /TV clients reads like the blue chip section of the ANA directory. and get the whole There are Procter & Gamble. Colgate -Palm- rich northern olive and Lever Bros.; Gallo. Gillette, Kaiser and Kellogg, to name only a few. There', Florida market, that RCA Victor for whom WB /TV turned out the "floating tv set" commercials that won The PERRY STATIONS the new firm its first professional recognition: an award from the Art Directors Club cover as no of New York which selected this series as one of the nine outstanding tv com- other media can mercials of 1956. And there are so many ... beer accounts that for a while WB /TV was completely, effectively, nicknamed the Warner Bros. brewery. "We've been about as successful as we and with apparent but could expect to be under the competitive set -up," Mr. Bien comments. "With all of deceptive ease. us dealing with the same unions and paying the same price for film stock. it's the different concepts that different producers have of the job to be done that create the difference in bids. That's why we like to work with the advertiser and agency as early as possible, so we can get their c: ncept and do our planning accordingly. "Bidding, while important. is only one factor in determining who gets the business," he adds, mentioning such matters as availability of stage space and the rapport between advertiser and /or agency and the tv film producer. "We've never bid on a job just to get it. Nor have we ever stuck a client with an overcharge because he might not know the difference. We aim at giving the customer a fair price and at making a fair profit ourselves, and it's worked out pretty well, despite a few mistakes in our 1 Jacksonville advance estimates." Asked to sum up the differences between producing motion pictures for theatres and 2 Pensacola commercials for television. Mr. Warner cites tv's small screen versus the large screens of movie theatres and the greater 3 Ocala attention given to minute detail in the com -, mercials and "above all, the fact that the product rather than an individual is the Panama City star." His major discovery about the making of tv commercials, he says, "is that it is a matter of respecting the wishes of the client S Daytona Beach and trying to translate them into the best MIR commercial possible. "The producer who makes constructive suggestions throughout the pre -production phases and during actual production as well Radio Stations Represented By, TV Storions as the more important time of putting the JOHN H. PERRY ASSOCIATES REPRESENTED BY PETRY film together and assembling the opticals, the

Page 50 July 15, 1957 BROADCASTING TELECASTING Millinery by The Blum Store, Philadelphia

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THE STATION OF STAR ENTERTAINERS 4CL) V `Latest Pulse Report REPRESENTED NATIONALLY BY GILL PERNA, INC. New York, Chicago, Los Angeles, San Francisco, Boston

BROADCASTING TELECASTING July 15, 1957 Page 51 Kansas' Leading Radio Station WIBW CBS -580 kc -5000 watts

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are pleased to announce the appointment of ... AVERY - KNODEL INCORPORATED NEW YORK ATLANTA DALLAS DETROIT SAN FRANCISCO LOS ANGELES CHICAGO as exclusive national sales representatives

WIBW and WIBW -TV are a Division of Stauffer Publications, Inc. Affiliated with the Topeka State Journal and Topeka Daily Capital

Page 52 July 15, 1957 BROADCASTING In TELECASTING FILM CONTINUED track, etc. is doing much to help make a dent, subsequently being named president long term period. The agreement, for 10 better product. The agency which recognizes of Wilding -Henderson Inc., subsidiary of the years, gives SG complete domestic rights, the special qualifications of a producer to parent firm. He was general manager of but does not cover foreign rights. SG offi- advise about better ways to make film is Wilding, headquartering in Chicago. cials last week indicated the announcement helping his client, in turn. Like anything Survivors include his wife, Millicent; a is "expected any day. ") else, motion picture making. as well as put- son, Lang Jr., 7; and two daughters, Mela- An interesting facet of the Bache report ting together an advertising campaign, is nie, 13, and Carol, 11. was the first public revelation of Decca a result of teamwork of many people shar- Records' interest in the movie company. ing common knowledge and if one group BACHE CO. LAUDS Decca, according to Bache, controls 80% tries to shut out the other they only hurt & of Universal's common stock. themselves in the long run. This aware- UNIVERSAL 'RECORD' The Bache report lists the extent to which ness of team and the knowledge that working Decca Records controls Universal. The re- together we can make a better product for Earnings of firm noted cording company owns 80% of Universal's the client and make a happier client who Big SG -UP deal pending common stock, and this implies, says Bache, will keep coming back for more film -that's "an eventual merger of the two companies is which any day the biggest thing we've learned so far." UNIVERSAL PICTURES, possible." Milton R. Rackmil, Decca pres- be expected to make public a now may ident, is president of Universal. Uni- with also $20 -30 million agreement Screen versal's income, declares the report, fur- Warner Bros. to Erect of Pic- Gems Inc., tv subsidiary Columbia nished Decca with about half of its 1956 $1 Million Tv Building 17, May 6], "appears tures Corp. [BT, June income, and thus, "an analysis of one equities in the ... THE increased importance of television in to be one of the overlooked company should not be made independently according to the motion picture world was highlighted motion picture industry," of the other, but rather in relation to the last week with the announcement that a $1 Bache & Co., New York investment house. other company." Decca's sales between 1954 million television building will be erected Bache security analysts, in a memorandum and including 1956 rose from $18.9 million on the Warner Bros. Pictures lot in Burbank to its staff of brokers and customers' men, to $26.8 million. as headquarters for the company's expand- urges members to take another look at for mil- Bache notes ing tv activities, which call a $15 Universal's "favorable record." NBC Television Films Elevates lion tv film production schedule for the com- the company has had one of the best earn- Tobin, Five Others ing year. ing records from theatrical motion pictures Curtis, Filming of four series, which the studio of any studio with Universal's backlog of ELEVATION of Daniel M. Curtis and John estimates will reach a weekly tv audience fully -depreciated pre -1948 films ( "the value F. Tobin to manager of regional sales and of 135 million, will proceed at full speed of these films [in television], on a per share eastern sales manager highlighted the pro- with the first films to go on the air this basis, according to recent sales or leases by motions of seven sales executives announced September. The announcement reported the other companies, is equal to a major por- last week by H. Weller Keever, vice presi- four series, all scheduled for ABC -TV tele- tion of the market price of the shares ... "). dent of NBC Television Films, a division casting, are: Cheyenne, starting its third Bache concludes that since Universal's gross of California National Productions. year on ABC -TV alternate Tuesdays, 7:30- revenue between 1948 and 1956 has grown Mr. Curtis had been eastern sales man- 8:30 p.m., with General Electric Co. as from $58 million to $78 million, the com- ager and before that, central sales manager. sponsor; Sugarfoor, alternating with Chey- pany has indeed a "favorable record." As Mr. Tobin had been northeast sales super- enne with American Chicle Co. sponsoring an aside, Bache says that this is all the more visor. this new adventure series; Maverick, an- so "in view of the uncertainty inherent in Promoted to sales supervisors: William other full hour series to be sponsored by the industry due to the inroads made by tv." Breen from the southeast to the northeast Kaiser Industries Corp. and Kaiser Alumi- Of Universal's film library, Bache says region; Jules Arbib from sales representa- num on Sunday, 7:30 -8:30; Colt .45, fron- this: Although Universal has been stepping tive for New York state to southeast; Rich- tier adventure series which Campbell Soup up its tv commercial production operations, ard Baldwin from south central to central; Co. will sponsor Friday, 10 -10:30 p.m. and although it has licensed its old cartoons Herbert Miller from sales representative in Plans have been completed for the new and some westerns to tv, "this has not yet Missouri and Kansas to midwest, and Rob- tv building and construction will start im- become importantly relative to total reven- ert Blackmore from sales representative in mediately, Jack L. Warner, company presi- ues and earnings." But, says Bache, "the northern California to California. dent, said. It will be a two -story structure, large potential exists in the fully-depreciated measuring 135 by 240 feet and containing library." It notes that "to date, every succes- 26 office suites with a total of 130 individ- sive sale or lease of a major film library has ual offices, 26 film editing rooms and four commanded a substantially higher price. complete projection rooms. Further build- Based on these transactions, and the relative meet ing is planned, Mr. Warner said, to quality of the films, it appears that Univer- the anticipated demand for more tv facilities. sal's library is worth at least $30 million in In addition to the four outdoor program an outright sale." But Bache adds that series being filmed for ABC -TV, Mr. War- Universal's management has gone on record ner pointed out that Warner Bros. also has as being opposed to an outright sale, pre- contracted to produce four one-hour color ferring a long -time lease, "thereby retain- films on scientific subjects to be used on tv ing the story rights, theatrical release and and in the classroom, which the studio will other valuable rights." But it believes that turn out under the general supervision of "undoubtedly, some time in the near future an advisory board of foremost scientists. substantial income or capital gain either in or over a period of years will a lump sum THE entire AAP cartoon package, con- Wilding's Thompson Dies at 46 be provided by these films." sisting of 337 Warner Bros. cartoons LAST RITES were held Friday morning for (The Universal -Screen Gems deal, cur- and 234 of Popeye, are here purchased Langston (Lang) S. Thompson, 46, execu- rently being finalized, will place more than by Ben Beckham Jr., general manager tive vice president of Wilding Picture Pro- 550 Universal films into circulation, and of KSLA -TV Shreveport, La. Standing ductions Inc. and veteran in the industrial will bring the Screen Gems library to well behind Mr. Beckman (I to r) are: Wins- motion picture field, who died in Evanston, over 1,500 features, making SG the number ton Linam, KSLA station manager; Ill., July 9. one tv syndicator [in properties] in the Robert Montgomery, from the AAP Mr. Thompson joined Wilding's Detroit industry. The base price of the agreement Dallas Office; Dean Flett, KSLA sales branch in 1948 as an account executive and is said to be $20 million but reportedly is manager. last year was elected executive vice presi- expected to come to $30 million over a 15, 1957 Page 53 BROADCASTING TELECASTING July THE SMITHSONIAN INSTITUTION : one of a series of impressions of Washington by T. Miyashita commissioned by WTOP Television at Broadcast House, Washington, D. C. Operated by The Washington Post Broadcast Division Represented by CBS Television Spot Sales -5ift 11,

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n. t-, THE SMITHSONIAN INSTITUTION by T. Mivashita Third of a series of impressions of Washington commissioned by WTOP Television at Broadcast House, Washington, D. C. Operated by The Washington Post Broadcast Division Reprints of this series available on request. FILM CONTINUED

New CNP Film System techniques and wardrobes, as well as the original cast's performances -as an exact Offers Quantity, Speed permanent reference for subsequent study by road companies or transposition by pro- AN electronically recorded film system that ducers into feature films. can be processed and printed in quantity. "both rapidly and economically," was unveiled last week by the newly established Ziv Tv's 'Casey Jones' Series film service department of California Na- Reported Sold in 25 Markets tional Productions Inc., an NBC subsidiary. Titled Calnatron, the system was "pioneered SCREEN GEMS' new half-hour tv film series, in part by RCA for use in television broad- Casey Jones, has been sold in 25 markets casting" but was perfected by CNP "prin- in the month since the film company and cipally to provide industry with a revolu- KTTV (TV) Los Angeles, WPM (TV) New tionary means of sight- and -sound presen- York and the Westinghouse Broadcasting tations." Co. concluded a production partnership agreement on the series, it was announced The medium "makes available a uniform, last week by Jerome Hyams, SG director of high quality film with the desired impact syndication sales. of in- person communication no matter The company's sales staff under Bob Seid- where it is seen," CNP declared. elman, manager of syndication sales, has system involves the pro- In a sense, the been making presentations to regional spon- amounts to a carefully duction of what sors. according to Mr. Hyams. He added of a closed circuit live controlled kinescope that production on the series began on the sales message. tv performance or West Coast several weeks ago. Theodore H. Markovic, manager of NBC- Mr. Hyams reported sales also have been TV Film Service Sales. will head CNP's completed on SG's packages of feature Calnatron operations, it was announced films. The Hollywood Premiere Parade Thursday. Mr. Markovic, a veteran of 20 package of feature films, he said, has been years experience in all phases of film pro- sold to WBZ -TV Boston. WDSU -TV New duction, will report directly to H. Weller Orleans and WXIX -TV Milwaukee, raising FREQUENCY Keever, vice president of NBC -TV Film total markets sold to 75. He added that re- There are all kinds, but Sales. cent sales have increased the markets on In discussing the new system, Robert D. the Hollywood Mystery Parade of feature the kind that really stirs Levitt. CNP president, said: "The most films to 72. the heart of Al Terrence pressing shortage today is the element of is the sales frequency time. The demands on the time and energy Haight Named NTA Treasurer of key persons in industry and public life that boosted his annual seem to be constantly outdistancing tech- APPOINTMENT of Eric H. Haight, who carpeting sales volume nology's giant strides to provide us with has been active in the motion picture and easier, quicker ways of doing things. We financial fields for 30 years, as treasurer of from $200,000 to $3 mil- believe our Calnatron system will prove an National Telefilm lion in four short years. invaluable time and money saver for the Assoc., New York, harassed executive." was announced last KTTV's part in this growth week Calnatron embraces many features of by Ely A. is a matter of record... recording, CNP said. Landau, president. electronic television Al's record... It originates in a television studio where Mr. Haight was cameras, sound equipment president of Films facilities -lights, Al asks each new cus- and transmission lines -"capture qualities Inc., New York, of spontaneity that formerly could have for 18 years until tomer what brought him been imparted only in live talks." Messages 1951 when the to the Al Terrence Carpet non -theatrical film are delivered before television cameras than which pick up the picture from the studio company was sold Company, and more while a master control board corrects any to Encyclopedia two- thirds cite Paul Britannica Films shortcomings in. lighting. It is then trans- MR. HAIGHT Coates' Confidential mitted to a receiver where it is photographed Inc. He served with Encyclopedia on special motion picture film. Special Britannica films for sev- File and KTTV. eral years as president and recently laboratory techniques in film processing has been with Spencer Trask & Co., New York in- There's much more to to reduce sharply what heretofore has serve vestment brokers, and with International time consuming affair. the story. Just ask Al been an expensive, Affiliates Inc., New York, engaged in pri- At less than half the cost of motion pic- vate investment activities. Terrence... cuts studio tures, CNP declared, Calnatron Better yet, ask your KTTV time to a fraction and reduces expenses of Ziv Tv Series Sells in 85 Cities edition, while eliminating excessive negative sales rep for the full raw stock and developing. In addition, the ZIV Television Programs' Harbor Com- KTTV story on frequency., process makes it possible for sound to be mand half -hour tv film series has been sold transferred directly from the sound tape to in 85 markets in advance of the official opening the final print, eliminating re- recordings. of the sales campaign this week, M. J. Rifkin, vice president in charge Lengthy rehearsals and re- shooting also are of Los Angeles Times -MGM sales for Ziv Tv, announced last week. He eliminated. noted that Theo. Hamm Brewing Co. has Television CNP officials said, it For the first time, signed for 55 cities and Miles Labs. (Alka- Represented nationally by nLAIR -TV now is economically feasible to record with Seltzer and One -a -Day tablets) for major the Calnatron system an entire Broadway western markets including Los Angeles, San stage production -settings, lighting, dramatic Francisco, San Diego and Portland, Ore.

BROADCASTING TELECASTING July 15, 1957 Page 57 FILM FROM the monthly audience surveys of American Research Bureau, DDT each month lists the 10 top rated syndicated film programs in 10 major markets, THE 10 TOP FILMS selected to represent all parts of the country with various degrees of competition. Despite all precau- IN 10 MAJOR MARKETS tions, occasional errors will occur in these tables, doe to use of the same program name for both a syndi- AS RATED BY ARB IN JUNE cated and a network series and the practice of some stations of substituting local titles (such as [advertiser] Theatre) for real program names.

NEW YORK seven- station market SEATTLE -TACOMA four- station market

Rank Program Distr. Day & Time Sta. Rating Rank Program Distr. Day & Time Sta. Rating 1. Top Plays of '57 (Scr. Gems) Tues. 10 :30 WRCA-TVV 14.4 1. Search For Adven. ( Bagnall) Wed. 7:00 KING -TV 44.0 2. Highway Petiot (Ziv.) Mon. 7:00 WRCA -TV 12.5 2. Death Valley Days (McC -E) Thurs. 8:00 KOMO -TV 29.9 3 (ABC) 3. Code Mon. 10:30 WRCA -TV 118 2. Highway Patrol (Ziv) Thurs. 7:00 KOMO -TV 29.9 4. Death Valley Days (McC -E) Wed. 7:00 WRCA -TV 10.1 5. Guy Lombardo (MCA -TV) Thurs. 7:00 WRCA -TV 7.3 3. Silent Service (NBC Film) Wed. 7:30 KING-TV 27.0 6. Whirlybirds (CBS Film) Thurs. 7:30 WPIX 7.0 4. Studio 57 (MCA -TV) Fri. 7:00 KING -TV 24.4 7. Popeye (AAP) Mon. - 6:00 WPIX 6.6 5. Whirlybirds (CBS Film) Thurs. 8:30 KING -TV 21.7 Fri. 6. Code 3 (ABC) Sun. 10:00 KING -TV 19.8 8. SiLent Service (NBC Film) Fri. 7:00 WRCA -TV 6.5 7. Men of Annapolis (Ziv) Fri. 9:00 KOMO -TV 18.4 9. Celeb. Playhouse (Scr. Gems) Tues. 7:00 WRCA -TV 6.3 8. Life of Riley (NBC Film) Thurs. 7:30 KING -TV 17.4 10. Men of Annapolis (Ziv) Tues. 10:30 WABC 6.0 -TV 9. Badge 714 (NBC Film) Sun. 9:30 KING -TV I8.7 10. My Little Margie (Official) Sat. 6:30 WCBS -TV 6.0 10. Last of Mohicans (TPA) Mon. 6:00 KING -TV 15.5

LOS ANGELES seven-station market CLEVELAND three-station market Rank Program Distr. Day & Time Sta. Rating 1. Highway Patrol (Ziv) Mon. 9:00 KTTV 19.6 Rank Program Distr. Day & Time Sta. Rating 2. Death Valley Days (McC -E) Sat. 7:00 }MCA 14.5 1. Sheriff of Cochise (NTA) Sun. 10:30 KYW-TV 27.4 3. Confidential File (Guild) Mon. 9:30 KTTV 14.1 2. Highway Patrol (Ziv.) Tues. 10:30 WJW-TV 20.7 3. San Fran. Beat (CBS Film) Sat. 9:30 KTTV 14.1 3. State Trooper (MCA -TV) Mon. 10:30 KYW-TV 19.3 4. Whirlybirds (CBS Film) Mon. 7:30 KHJ -TV 12.7 4. Death Valley Days (McC -E) Sat. 7:00 WJW-TV 19.0 5. Men of Annapolis (Ziv) Thurs. 7:30 KNXT 12.2 5. Men of Annapolis (Ziv) Wed. 10:30 KYW-TV 18.7 5. Search For Adven. ( Bagnall) Thurs. 7:00 KCOP 12.2 6. Annie Oakley (CBS Film) Sat. 6:30 WJW-TV 16.5 B. Sheriff of Cochise (NTA) Sat. 7:30 KTTV 10.3 6. Range Rider (CBS Film) Sun. 7:00 WEWS 16.5 7. Superman (Flamingo) Fri. 6:30 KABC -TV 9.9 7. Silent Service (NBC Film) Sat. 10:30 WJW-TV 15.2 8. Annie Oakley (CBS Film) Thurs. 6:00 KABC -TV 9.7 8. Soldiers of Fort. (MCA -TV) Thurs. 7:00 KYW-TV 19.7 9. Buffalo Bill. Jr. (CBS Film) Fri. 6:00 KABC -TV 9.4 9. AU Star Theatre (Scr. Gems) Sun. 6:00 WJW-TV 13.8 9. Dick Powell (Official) Fri. 10:00 KNXT 9.4 io. Buffalo Bill, Jr. (CBS Film) Sat. 11:30 KYW-TV 13.5 am. CHICAGO four- station market

Rank Program Distr. Day & Sta. Time Rating three -station market L State Trooper MCA -TV Wed. 9:30 WNBQ 19.9 ATLANTA 2. Secret Journal. MCA -TV Sat. 10:00 WNBQ 17.0 3. Silent Service (NBC Film) Tues. 9:30 WNBQ 15.6 Rank Program Distr. Day & Time Sta. Rating 1. Highway (Ziv) Fri. 10:00 22.8 4. Sheriff of Cochise (NTA) Fri. 7:30 WNBQ 13.8 Patrol WAGA-TV 2. 7:30 5. Highway Patrol (Ziv) Fri. 8:00 WGN-TV 11.9 Superman (Flamingo) Thurs. WSB -TV 22.1 9:30 5. Star Performance (Official) Sat. 9:30 WBBM-TV 11.9 3. Dr. Christian (Ziv) Wed. WSB -TV 19.8 4. Science Fiction (Ziv) Tues. 9:30 WAGA 19.6 6. Superman (Flamingo) Fri. 6:00 WGN-TV 11.3 -TV 5. Search Adven. ( Bagnall) Tues. 10:00 WSB -TV 17.2 7. City Detective (MCA -TV) Fri. 9:30 WGN-TV 11.0 for 6. Man Called X (Ziv) Mon. 10:00 WAGA -TV 16.1 8. Studio 57 (MCA -TV) Mon. 9:30 WBKB 10.5 714 Mon. 9:30 WSB 9. Don Ameche (TPA) Tues. 9:30 WGN-TV 10.3 7. Badge (NBC Film) -TV 15.8 D. A. (Z1v) 10:00 10. San Fran. Beat (CBS Film) Tues. 9:00 WGN-TV 10.1 8. Mr. Sat. WAGA -TV 15.4 9. State Trooper (MCA -TV) Wed 10:00 WAGA -TV 14.3 10. Buffalo Bill, Jr. (CBS Film) Wed. 6:00 WLWA 13.8 WASHINGTON four- station market

Rank Program Distr. Day & Time Sta. Rating 1. Sheriff of Cochise (NTA) Mon. 10:30 WRC-TV 15.0 COWMBUS three -station market 2. Death Valley Days (McC -E) Mon. 7:00 WRC-TV 11.9 3. Jungle Jim (Sc?. Gems) Wed. 6:00 WMAL-TV 11.7 Rank Program Matz. Day & Time Sta. Rating 4. Highway Patrol (Ziv) Sat. 7:00 WTOP-TV 11.1 1. Highway Patrol (ZIT) Tues. 9:30 WENS -TV 39.1 4. Silent Service (NBC Film) Tues. 10:30 WTOP-TV 11.1 2. Sheriff of Cochise (NTA) Sat. 10:00 WENS -TV 28.5 5. Ramer (TPA) Wed. 7:00 WTOP-TV 10.5 3. Last of Mohicans (TPA) Sat. 9:30 WBNS -TV 26.2 5. Superman (Flamingo) Tues. 7:00 WRC-TV 10.5 4. Frontier Doctor (H -TV) Fri. 9:30 W'TVN-TV 22.5 6. I Led 3 Lives (Ziv) Wed. 7:30 WTOP-TV 10.0 5. Men of Annapolis (Ziv) Fri. 8:30 WBNS-TV 21.2 7. Frontier (NBC Film) Sat. 10:30 WTOP-TV 9.5 6. San Fran. Beat (CBS Film) Sun. 8:30 WENS -TV 19.8 7. Lone Wolf (MCA -TV) Tues. 10:30 WRC-TV 9.5 7. Waterfront (MCA -TV) Fri. 10:15 WENS -TV 19.2 7. Soldiers of Fort. (MCA -TV) Mon. 7:00 WTOP-TV 9.5 8. Celeb. Playhouse (Scr. Gems) Tues. 10:15 WBNS-TV 16.8 7. Star & Story (Official) Wed. 10:30 WRC-TV 9.5 9. State Trooper (MCA -TV) Mon. 9:30 WTVN -TV 16.1 10. Buffalo Bill, Jr. (CBS Film) Fri. 6:00 WTVN -TV 14.6 MINNEAPOLIS -ST. PAUL four- station market

Rank Program Distr. Day & Time Sta. Rating BOSTON two -station market 1. O. Henry Playhouse (Gross- Sun. 9:30 KSTP -TV 19.2 Krasne) Rank Program Distr. Day & Time Sta. Rating 2. State Trooper (MCA -TV) Tues. 9:30 KSTP -TV 19.0 1. Frontier (NBC Film) Fri. 10:30 WNAC -TV 25.6 3. Sheriff of Cochise (NTA) Sat. 9:30 WCCO -TV 17.7 2. Waterfront (MCA -TV) Sun. 7:00 WNAC -TV 23.8 4. Search For Adven. (Bagnall) Mon. 9:30 WTCN -TV 14.3 3. Sheriff of Cochise (NTA) Sun. 6:00 WNAC -TV 21.3 5. Highway Patrol (Ziv) Thurs.10:30 KSTP -TV 12.7 4. Secret Journal (MCA -TV) Tues. 10:30 WNAC -TV 20.4 6. Studio 57 (MCA -TV) Wed. 9:30 KSTP -TV 12.5 4. State Trooper (MCA -TV) Sun. 10:30 WNAC -T V 20.4 7. Badge 714 (NBC Film) Tues. 10:30 KSTP -TV 12.2 5. Search For Adven. (Bagnall) Sun. 5:30 WNAC-TV 18.3 8. Secret Journal (MCA -TV) Fri. 7:30 KSTP -TV 11.9 6. Count of Monte Cristo (TPA) Tues. 8:30 WNAC -TV 17.4 9. Death Valley Days (McC -E) Sat. 6:00 WCCO -TV 11.7 7. Highway Patrol (Ziv) Wed. 10:30 WBZ -TV 17.1 10. Buffalo Bill Jr. (CBS Film) Sat. 11:30 WCCO -TV 11.0 8. City Detective (MCA -TV) Fri. 11:05 WNAC -TV 16.5 am. 9. Annie Oakley (CBS Film) Sun. 5:00 WNAC-TV 18.0 10. City Detective (MCA -TV) Fri. 10:30 KSTP -TV 11.0 10. San Fran. Beat (CBS Film) Sat. 11:05 WNAC -TV 15.4

Page 58 July 15, 1957 BROADCASTING TELECASTING WCAU -TV means P H I L A D E L P H I A salesmanship

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Fastest moving iron in Philadelphia today is the new Mary Proctor Steam and Dry Iron. It climbed to top spot when Proctor Electric Company picked WCAU -TV to launch its new Mrs. America Model. In the test campaign WCAU -TV was the only station used. Sales were twice as high as Proctor's optimistic estimates.

Local sales successes encouraged Proctor to go national with the same type of TV campaign. How did it happen? WCAU -TV gave Proctor full 35- county coverage of the Greater Philadelphia Market, and an audience already tuned in, thanks to programming leadership and the high -rated adjacencies to the Proctor spots. And WCAU -TV effectively merchandised the Proctor advertising. That's what's behind WCAU-TV salesmanship. Can we put some of it behind your product?

The Philadelphia Bulletin Television station. Represented by CBS -TV Spot Sales. w c A U TV Philadelphia's most popular station. Ask ARB. Ask Telepulse. Ask Philadelphians. Philadelphia Also CBS for Northeast Pennsylvania 152 Drip s[,H,,,ny

BROADCASTING TELECASTING July 15, 1957 Page 59 NETWORKS TV WON'T STAMPEDE TO HOLLYWOOD But loss of top- drawer, `prestige' shows could hurt New York

TELEVISION is not deserting New York's the tcw network programs that originate in 8-9 p.m.). 'I he replacement for Gleason is asphalt canyons for the Hollywood hills- other cities). the filmed Perry Mason series from Holly- at least, not right away. Perhaps CBS -TV has the most ambitious wood, although another live show from New An analysis by BT of the 1957 -58 fall -and farthest advanced -plans for pro- York, Big Record (variety), will fill the schedule with that of the current season, ducing in Hollywood. It is expected the net- Godfrey slot. Although at first glance this considering origin of network program pro- work's Television City in Hollywood ,ulti- setback in New York does not seem calami- duction as the key factor, discloses that mately will encompass 25 acres and repre- tous, it cannot be overstated that two suc- there is no appreciable shift of hours of sent a total cost of about $50 million. The cessful, long- running shows have been production from New York to Hollywood original 15 -acre plant was built at a price dropped and a replacement for one of them nor is there a transfer of programming from of about $12 million; two weeks ago, CBS - is an untried series. It is also noteworthy to live to film (see box below). It cannot be TV announced the start of construction on mention that of CBS -TV's new entries set refuted, however, that New York has lost additions to the plant to cost $6 -7 million for the fall, only the Big Record is a live ground to Hollywood not easily measured in (13T, June 24]. It is pertinent to mention show from New York. The filmed programs statistical terms. that CBS-TV announced at the start of step from Hollywood to be unveiled in the fall One compelling consideration not pointed two in its expansion program that this move are It Gives Me Great Pleasure, Harbor- up in figures and charts is the number "pres- was undertaken to accommodate the in- master and Have Gun, Will Travel. tige" shows carried from any given city. crease in programming load since the orig- NBC -TV last spring completed a $6 Indubitably, it was the loss of several well - inal plant was built in 1951, and to fulfill million building expansion program at its known dramatic shows and top -drawer va- future requirements of the program sched- Burbank, Calif., plant, covering 48 acres. riety programs that formed the basis for pre- ule. But typical of the go -slow strategy of The network reports it has invested more vailing forebodings that television, in radio's the networks was a report [CLOSED CIRCUIT, than $13 million at Burbank. The latest path, is heading for Hollywood. BT, July 8] that CBS -TV has placed a stop addition covering a color studio, a technical Unless the trend is stopped, New York's order of its expansion of Television City in building and an office building. The color future appears to be aligned with daytime Hollywood on the basis of a preliminary studio is the second one to be built by NBC serials, quiz shows, a portion of the live report by Robert Heller & Assoc., Cleveland, in Burbank and will be placed into use next musical programming, news and special management- engineering firm. fall when the network originates many of events telecasts and perhaps a smattering A breakdown of CBS -TV's program pro- its "prestige" shows from the West Coast. of dramatic programs. The networks them- duction schedule for this fall (not counting At NBC -TV, the statistics as a whole fall selves are reluctant to shed too much light a few periods still undetermined) shows down on reflecting a meaningful picture. For on this development, however, though their that almost 51 hours of live programs and example, it shows that for the fall, about plans for expansion of facilities in Holly- three hours of film programs will be pro- 161/2 hours of live program will be produced wood would seem to indicate Hollywood is duced in New York. This compares with from Hollywood as compared with about the production center of the future. But they more than 491 hours of live shows and two 181 hours this past season, and 131 hours are moving slowly and evaluating all angles hours of film shows produced in New York of filmed programming will be produced before making commitments. during the past season. For Hollywood. there as 'against 1211 hours in 1956 -57. The One significant point not spotlighted in an 51/2 hours of live and 14 hours of filmed statistics do not reveal that in live program- over -all analysis of production origination is programs will be produced there, starting ming the special "block- busters" that the that in important prime evening time Holly- this fall, as against 8 hours of live and 15 network has arranged for the fall will ema- wood programming is moving steadily ahead hours of film during 1956 -57. On the sur- nate from Hollywood. These include Hall- of that produced in New York. Whereas this face, New York stacks up favorably but mark Hall of Fame, Bob Hope Show (six - programs), Jerry Lewis Show (six pro- past season, Hollywood led New York by Missing from CBS -TV's fall line -up will an approximate 55% to 45% division, a be powerhouse programs produced in New grams), Fairy Tales (10 programs, live with projection for next season has Hollywood York such as the Jackie Gleason Show (Sat. some film), Dean Martin Show (two pro- ahead by about 70% to 30% (discounting 8 -9 p.m.) and Arthur Godfrey Show (Wed., grams), and such one -time only "specials" as "Eleven Against the Ice," "The Innocent Years," "Pinocchio," "Annie Get Your Gun" and the Academy of Television Arts THE SHIFT THAT HASN'T HAPPENED and Science "Emmy" awards. DESPITE reports of a shift of production cernible transfer of production to the Perhaps even more damaging to New of tv programming to Hollywood, a Bel- West Coast. The tabulation considered York's prestige and importance is the loss tabulation of television network program- network programs only (both live and next season of such live NBC -TV programs ming comparing the origin of production film) and did not cover local program- as Caesar's Hour (Sat., 9 -10 p.m.), Robert of programs in the current season with ming. The combined figures for the three Montgomery Presents (Mon., 9:30 -10:30 those set for next year uncovers no dis- networks: p.m.), Goodyear -Alcoa Playhouse (Sun., 9 -10 p.m.) and Armstrong- Kaiser dramatic NETWORK PROGRAMMING series (Tues., 9:30 -10 p.m.). Mr. Caesar's 1956 -57 1957 -58° program will be replaced by the live Giselle MacKenzie Show from Hollywood plus a NEW YORK filmed series produced there; Montgomery Live 117 hours. 10 minutes 121 hours, 5 minutes by a half -hour filmed series produced in Film 2 hours 3 hours, 30 minutes Hollywood and a portion of the new Sus- Total 119 hours. 10 minutes 124 hours, 35 minutes picion series which will be largely film, some live, produced both in New York and LOS ANGELES Hollywood; Goodyear -Alcoa on Sunday I. ivc 30 hours 19 hours, 50 minutes night by the live Chevvy Show, produced Film 41 hours 43 hours, 50 minutes largely in Hollywood; Armstrong-Kaiser by Total 71 hours 63 hours, 40 minutes the Hollywood- produced half -hour filmed series, Bob Cummings Show and The Cali- Rased on programming definitely set, with several time periods still undetermined. fornians. An appraisal of NBC -TV's fall program - Page 60 July 15, 1957 BROADCASTING TELECASTING FORECAST: MEDIOCRITY

A LOOK at next season's program sched- research does." He added, "We're still One trouble with television is its rising ule indicates that the fall -winter tv season going to try to get high ratings for our costs, Mr. Brower stated, noting that it's is shaping up as "one of our more medi- programs, but we ought 'to try to get getting "too high priced for any but the ocre years, "' them in a new way." very rich advertisers to use, except on a Charles Brower, Repeating his comment that tv needs scattered spot basis." Tv accounts for BBDO executive more originality, Mr. Brower reflected 33.49% of BBDO's total billings, he re- vice president and that the trouble with advertising is the ported after a check with BBDO's Los general manager, trouble with the country: the "bold ty- Angeles office, and he estimated that tv said Tuesday at a coons who ran things their own way" are and radio together would amount to news conference in gone and in their place are "presidents about 45% or just about the same volume Los Angeles. Tele- elected by boards of directors-men who as newspapers and magazines, with out- vision, he said, can be fired and who are inclined to play door and other supplementary media ac- needs more excite- it safe." Advertising would be better, he counting for the balance. ment, more experi- said, if "once in a while someone would Toll tv, like everything else in the mentation, more take a chance and spend some money on country, has the right to a test, Mr. Brow- willingness to try a new idea." er said, although he felt that if tested MR. GROWER something new. Television has had a "great and de- it would "fall flat on its face" because of the economics of the situation, with the Commenting on the trend to westerns structive influence on the complacency cost of equipping homes to receive pro- in tv programming, Mr. Brower expressed and flow charts of every agency," Mr. a grams and cities to transmit them from regret that "research forces everybody to Brower observed. "Every agency has has a news- studio to homes, plus the cost of the pro- copy everybody else. There's too much tv department, but no agency paper department or a magazine depart- grams themselves, adding up to more looking at the ratings sand saying 'I Love ment. If they had, perhaps those media than the public would be willing to pay Lucy is a good show; how can we imitate might do better." Part of tv's prominence for the service. He admitted to a bias, ?' enough saying 'What can we it and not in agency operations arose from the me- however, as "all advertising people hope do that will be just as popular ?'," he de- dium's rapid growth, he said, noting that it's not successful." Advertisers, he said, clared. Ratings are fine as a guide to BBDO had four people working on tv in would not be happy after spending mil- comparative program standings, he said, 1947 but two years later its tv staff had lions of dollars for a program series, only but "We ought to plan ahead and not grown to 200. BBDO now has 185 people to have toll tv come along and take away continually look backward, which is what in its tv department. the audience.

ming schedule indicates that the network is pand its production facilities in New York, Thursday and Friday IBT, June 24]. banking largely on its Burbank, Calif., Chicago and Hollywood. To what extent General Mills Inc. bought 20 "Impact" studios to carry the load for its big -name, Hollywood will benefit in the future is not segments per weekend for three weeks be- prestige shows. clear at this time since the so- called Austin ginning Aug. 31, through Knox Reeves Adv. ABC -TV, which emphasizes film propor- Plan for expansion of production facilities At the same time, Midas Mufflers, through tionately more than the two other networks, is still in the development stage. In New Bozell & Jacobs, signed for a weekly seg- will continue this approach next season. York, ABC -TV intends to consolidate and ment of Gunsmoke for four weeks beginning It will present 15 hours of film weekly, centralize its offices in its present headquar- this Saturday. largely produced in Hollywood, and 91 ters area off Central Park and add two stu- Hearst Publications, for Good Housekeep- hours of live programming, of which 11/2 dios as well as office, technical and service ing magazine, purchased ten 71/2- minute hours will emanate from Hollywood and the buildings. In Hollywood the company's 23- units of daytime dramas during next week remainder from New York. In the past sea- acre plant will be more fully developed with through Grey Adv. The Advisory Board for son, ABC -TV carried 24 hours of film week- present facilities supplemented by four new the Promotion of Fresh California Bartlett ly (of which nine hours were British -pro- studios and technical and service buildings. Pears signed a four -week contract for weekly duced features on Film Festival programs) What emerges from an appraisal of the sponsorship of a 71/2- minute unit of House 15 hours of which were produced in Holly- New York -Hollywood battle for television Party; five -minute unit of Wendy Warren and wood; 71 hours of live programming from supremacy is this: New York is not losing the News; and segments of Amos 'n' Andy New York and 3 hours from Hollywood. time on the airwaves but is losing the talent Music Hall, Robert Q. Lewis Show and the (In 1956 -57 ABC -TV also presented five with a capital T. It is too "iffy" to predict Galen Drake Show. The contract effective hours of production from centers other what the future holds, but even the most Aug. 7 was arranged through Cunningham & than New York and Hollywood.) conservative observers feel that Hollywood's Walsh. At this point, ABC -TV does not have so position will be strengthened steadily. Reynolds Metals Co. signed for CBS' firm a schedule as NBC -TV and CBS -TV "live" coverage of the Hambletonian Stakes for the fall season, with about 15 hours in CBS Radio Signs $765,000 Aug. 27. Buchanan & Co. is the agency. daytime and nighttime still unset. Its film In New Business During Week Other new buys include: Grove Labs (4 -Way total may not approach that of the past cold tablets and Fitch shampoo) for 20 week- season, because it does not intend to carry CBS RADIO has added another $765,000 in ly "Impact" segments beginning Oct. 20, the Film Festival which swelled the total new business during the past week, it is placed by Harry B. Cohen Adv.; Clairol Inc., for 1956 -57. This is pure conjecture, how- being announced today (Monday) by John Los Angeles, signed for a weekly segment of ever, since ABC -TV emphasized film over Karol, vice president in charge of network Saturday Galen Drake Show for 13 weeks live for the past few seasons. As an exam- sales for CBS Radio. beginning this Saturday through Foote, Cone ple, ABC -TV does not carry a major live The orders include purchases by Cowles & Belding; Vick Chemical Co., New York, dramatic program, although several of its Magazines Inc. for Look magazine of an 126 "Impact" segments, beginning Oct. 7 new music -personality shows (starring Guy alternate -week segment of Sez Who. The for 18 weeks through Morse International, Mitchell, Pat Boone and Patrice Munsel) 13 -week contract was placed by McCann - and Sterling Drug Inc., weekly segment of will be live and from New York. Erickson. Another Look buy was for a seg- Gunsmoke for 13 weeks through Dancer - ABC -TV has a long -range program to ex- ment of Amos 'n' Andy Music Hall last Fitzgerald- Sample. BROADCASTING TELECASTING July 15, 1957 Page 61 NETWORKS CONTINUED

ABN's Eastman Asks to it that there is a more realistic compen- of WFAA -TV, expected to confer this week sation from the network as a result of not with Harold Hough, director of WBAP-TV, Rep Teamwork in Radio only a larger share of total network revenue, and evolve a mutually satisfactory termina- A BID for teamwork to build a "billion - but also through better selling and the at- tion. Since the new television season gets dollar" radio industry was issued last week tainment of well- deserved higher rates." underway in the fall, it was thought that by Robert Eastman, president of American Mr. Eastman told the representatives that an early September. date might be agreed Broadcasting Network. he is "keenly aware of certain fundamental upon then for the full -scale shifts. antagonisms that To get his message across, Mr. Eastman exist between representa- Since WFAA -TV has a full -time affiliation tives and networks" and carried his crusade for cooperation and good that before he went with ABC-TV, it is assumed the station will to American, "I was in will among radio sellers to his former sta- outspoken criticizing seek to carry that network's full television certain network malpractices." tion representative colleagues by His pledge: lineup at the earliest possible date. inviting a It goes group of about 30 executives .. without saying that we are going Simultaneously, it was reported that Sid of Station to do our utmost Representatives Assn. members firms to to eliminate improper Richardson, wealthy Texas oil man, and methods in our operating American's headquarters in New York Tues- of the American Gene Cagle, president of KFJZ -TV Fort Broadcasting Network." day [CLOSED Cntcurr, July 8]. Mr. Eastman. Worth, also were in New York last week before assuming the presidency of American conferring with ABC -TV officials seeking last May 1, was executive vice president of the affiliation. John Blair & Co., station representative firm. So far as is known, no immediate change in the It was reported the affiliations of radio stations WFAA audience received and WBAP, which Mr. Eastman's remarks with "more divide NBC and ABC, than are contemplated. usual interest," particularly on the long -range programming aspects contemplated at Amer- ican. Stations Clearing As he has in the past since becoming For Ford -CBS Radio president of ABN, Mr. Eastman asserted FORD MOTOR Co. may as that the network would work toward in- not yet have a creased station compensation. "Voice of Ford" selected for network radio but Mr. Eastman explained American's poli- CBS Radio officials last week claimed the is cies to include "no selling between the hours Ford Div. getting satisfactory station of 6-9 a.m. and 4 -6 p.m.; smallest unit of clearances for its 52 -week, 4 hours 40 sale -five minutes; no negative selling; only minutes weekly program package which live programming and no expediency sell- starts Sept. 2. all ing." The audience expressed most interest ABN PRESIDENT Robert E. Eastman (1) it Nearly facets of the package have in Mr. Eastman's emphasis on live program- shown chatting with Peggy Stone, president been wrapped up, it was indicated. But an ming. In answer to a question, Mr. Eastman of Radio -Tv Representatives Inc., and Law- inquiry at J. Walter Thompson Co., agency said only one minute of the five- minute rence Webb, managing director of Station handling the Ford Div., on what person- period would be commercial. Representatives Assn., at last week's meeting ality will be the "Voice of Ford," drew a Reciprocal value to the station was with SRA executives. Mr. Eastman urged stressed. Mr. Eastman outlined these "bene- greater network -representative cooperation. Originally the $5.5 million (gross) con- fits" to stations in American's policy: By tract with CBS Radio envisioned John Cam- eron Swayze as the "personal salesman" for creative selling, the network will be a posi- WBAP -TV Named NBC -TV Basic; tive force in the medium; it will the Monday -Friday morning news segment develop and Network Will Drop WFAA -TV further the growth of compatible program- and for the Murrow With the News pro- ming (complementing network with local); NBC -TV last week announced it will dis- gram at 7:45 -8 p.m., also across the board. by fostering live programming, it hopes to affiliate with WFAA-TV Dallas and desig- Mr. Swayze, however, subsequently bowed maintain "a certain essential vitality" in the nate WBAP -TV in neighboring Ft. Worth out. industry; in building "bigger ratings" the as the basic affiliate, because "the two sta- JWT officials said on Thursday they had network will benefit stations, and finally. tions cover the same area and broadcasts no one lined up as the personal radio sales- American expects to be a "constructive force of the same NBC programs over both sta- man for Ford, and CBS Radio also pro- to stabilize rates and values." tions would not be in the interest of efficient fessed ignorance as to where the as -yet Mr. Eastman said: "We will continue to service to the public." elusive "Voice" may be found. sell five -minute program units. This is The decision to sign off WFAA -TV was It is reported that CBS Radio is claiming standard in the network field, and although taken, according to NBC Station Relations just about full clearance for the Murrow it is more directly competitive with spot Vice President Harry Bannister, not out of strip; more than 90% clearance for the six than the sale of a longer program unit, I any "lack of esteem for WFAA -TV or its five -minute weekend shows (featuring Bing do not sincerely believe that either you or fine ownership and management," but on Crosby and Rosemary Clooney), with two we need be concerned with the competition the basis of "realties of the situation in which shows on Saturday and four on Sunday, of others as long as we are all doing a good we find ourselves." He did not elaborate. and despite some delays in the Arthur God- creative job. There is plenty of business But other sources pointed to the dilemma frey strip, as much as 75% clearance for available." in which NBC -TV found itself. Although that Monday- Friday 5:05 -5:30 p.m. pro- Mr. Eastman said American also will be the WFAA -TV and WBAP -TV markets are gram. helping station representatives via the net- only 32 miles apart, both stations reportedly work's "thorough knowledge" of stations' asked for the full NBC -TV schedule (or as WMBD -TV Signs With CBS -TV needs and served notice that American plans full as their dual affiliations with ABC-TV WMBD -TV Peoria, Ill., will go on the air to work closely with its major affiliates, would allow). NBC officials thus were forced about Jan. 12, 1958, as an interconnected helping them with local programming "so to decide which station would become its primary affiliate of CBS -TV, according to that both the local programming and the basic affiliate. Edward P. Shurick, network vice president network programming will flow together WFAA -TV's affiliation agreements with and director of station relations. The station without breaking the pace." both NBC -TV and ABC -TV run until Feb. owned and operated by WMBD Inc., Peoria, Other places where the network will lend 1, 1958 and Oct. 1, 1958, respectively. NBC, will be on ch. 31. Charles C. Ca ley is presi- a hand to stations: in engineering, special in its letter notifying WFAA -TV of its in- dent and general manager of the company. research, news information for exclusive use tention to terminate its present affiliation, John E. Fetzer is vice president and a stock- in local programs and in helping to work said that the desirability of an earlier switch holder with Mr. Caley; Robert O. Runner- out more efficient accounting systems. might be considered. strom is vice president and director of tele- Said Mr. Eastman: "We are going to see It was reported that Alex Keese, director vision. Page 62 July 15, 1957 BROADCASTING TELECASTING I BIG, NEW INDUSTRIES NEW HIGH I AT BUILDING CONSTRUCTION EMPLOYMENT I RECORD NEW CITY AUDITORIUM !

THRUWAY I MILE IROM RETAIL SALES SOARING ! DOWNTOWN NEW IN NETWORK! SOPPING PLAZAS ! PARKING DOWNTOWN

IN PURCHASING! IN TV COVERAGE! 1,/ Utica tied for 4th place in proportionate increase And WKTV matches this purchasing power with in department store sales in 1956 among the 20 selling power - the first television station in top northeastern metropolitan cities, as new Central New York to broadcast with maximum industries joined expanding "natives" to give the visual power of 316,000 watts ... equal in Utica area the largest proportionate increase strength to any VHF television station in the over last year in total non -agricultural employ- United States! WKTV brings the best possible ment of all major New York State markets ... picture with the greatest continuity of service to pushed Utica's average production wage up a the widest possible audience - both in black record 30% in 7 years! Utica Area Annual Retail . and white and in color! Tell your story to this Sales (estimated): $352,000,000! This is real pur- rich market through its strongest medium - chasing power! WKTV!

serving UTICA - ROME New Yo rk W Kr11)jig Represented nationally by Donald Cooke, Ins. "hat teeecaatúc y eatls maximum r<íaual ftouer 316, 000 u

BROADCASTING TELECASTING July 15, 1957 Page 63 NEWS COVERAGE NETWORKS CONTINUED Helps MAKE

DANFORTH WOOTEN HIGGINS

THESE three broadcasters were elected new district directors, to assume their K -NUZ H0.1 places next November on the board of the CBS Radio Affiliates Assn., announced John M. Rivers, board chairman, last week. They are (I. to r.): Harold P. Danforth, WDBO Orlando, Radio Station in Houston Fla., representing District 4; Hoyt B. Wooten, WREC Memphis, Tenn., representing District 5, and Joseph M. Higgins, WTHI Terre Haute, Ind., representing District 6. They all will serve three -year terms.

ABC -TV Goal in '57: Big Mike X99 Top 21 U.S. Markets ABC -TV officials feel they are meeting the schedule of a blueprint that by next January will give the network full access to Big Mike No. 1 the 21 biggest tv markets. ABC -TV expects to have a lineup of affiliates that will compete head-on in each of these markets with CBS -TV and NBC - TV and expects to be the only network to have vhf outlets in every one of the 21 areas. This plan is premised on the resolution before January of a few remaining "trouble spots." Big Mike No. 2 ABC -TV is basing the major market line -up on the 21 metropolitan areas ( "A" grouping) as defined by A. C. Nielsen Co. in Big Mike No. 3 its tv index rating service. Alphabetically, these markets include (with ABC -TV's current affiliation in parantheses): plus Baltimore (WAAM -TV), Boston (WHDH-TV which goes on the air in No- vember), Buffalo (WGR -TV), Chicago Houston's Largest News Staff (WBKB [TV)), Cincinnati (WCPO -TV), (6 FULL -TIME NEWSMEN) Cleveland (WEWS [TV)), Detroit (WXYZ- TV), Fort Worth -Dallas (either KFJZ-TV MAKE K -NUZ 1st in NEWS or WFAA -TV), Houston (KTRK [TV)), Kansas City (KMBC -TV), Los Angeles (KABC -TV), Milwaukee (WISN -TV), No. 1 in Hooper, Pulse, Nielsen Minneapolis -St. Paul (WTCN -TV), New Orleans (WJMR -TV on ch. 20 but telecast- and Cumulative Pulse ing on experimental basis on ch. I2), New York (WABC -TV), Philadelphia (WFIL- TV), Pittsburgh (soon to be resolved), San Francisco (KGO -TV), Seattle-Tacoma (KING -TV); St. Louis (KTVI-TV) and Washington, D. C. (WMAL -TV).

NBC Tv Affiliates Set K-NUZ Effective Date of Bylaws THE Executive Committee of the NBC Tele- HOUSTON'S 24 H O U R M U S I C A N D NEWS vision Affiliates, at its meeting in New York late last month, declared that the new by- Reps.: National Reps.: FORJOE & CO.- Southern laws of the organization voted by the mem- New York Chicago Los Angeles CLARKE BROWN CO.- 1 bership would become effective with the an- San Francisco Philadelphia Seattle Dallas New Orleans Atlanta nual meeting in New York Sept. 11 -13 at IN HOUSTON, CALL DAVE MORRIS, JAckson 3 -2581 the Waldorf -Astoria Hotel. In place of the present executive commit - Page 64 July 15, 1957 BROADCASTING TELECASTING ANOTHER FABLE OF PROFITS* (And The Gains Came)

NCE UPON A TIME there was a station manager who trusted the legend of St. Swithins more than modern methods of forecasting. He often failed to consider rising and falling trends, and in fact, depended mostly on hunch and intuition. Then one day, after making his prediction, he donned his best silk suit and marched smack into a Madison Avenue cloudburst...his confidence was badly shaken. Then he met the friendly Bolling man, who graciously shared his um- brella and carefully explained the pressure systems...both high and low. Today, faultless forecasts are his fortune.* The moral of this story is...mend your roof while the sun is shining.

*To turn the trick Twx us.

THE BOLLING COMPANY INC. STATION REPRESENTATIVES 247 PARK AVENUE, NEW YORK CITY, N. Y. CHICAGO BOSTON LOS ANGELES SAN FRANCISCO NETWORKS CONTINUED

tee the new bylaws create a board of dele- AB -PT, Others Sued slander suits against American Broadcasting - gates of ten members, four of whom shall be Paramount Theatres Inc., owner of ABC - officers- namely, a chairman, to be selected Over Wallace Telecast TV; Philip Morris Inc., sponsor of the from the basic affiliates; a vice chairman, A BLAST fired at the Los Angeles Police Mike Wallace program; N. W. Ayer and representing the basic affiliates; a vice chair- Dept. and several individuals May 19 by Son, agency for the sponsor; Mr. Wallace; man, representing the optional affiliates, and ex- convict Mickey Cohen on the ABC-TV Mr. Cohen, and 10 "John Does." a secretary- treasurer, who shall be selected Mike Wallace Interview program produced The suit by Chief Parker charges the delegates will serve from either group. All two a $3 million echo last week, as two of the defendants with intentionally recording the years. individuals among Mr. Cohen's principal program for its west coast rebroadcast, al- The committee responsible for revising the targets filed damage suits totaling that sum though they knew "the slanderous and li- bylaws included E. R. Vadeboncoeur, in the California Superior Court in Los belous character of the statements" it con- WSYR -AM -TV Syracuse, chairman; Dean Angeles. tained. His demand for correction was not Fitzer, WDAF -AM -TV Kansas City, Mo., Los Angeles Police Chief William H. met, he states. He asks $2 million in and Harold Essex, WSJS- AM -FM -TV Win- Parker and Capt. James Hamilton of the damages. Capt Hamilton, whose suit is al- ston- Salem, N. C. police intelligence squad filed libel and most identical with that of Chief Parker, asks $1 million. On May 26, one week after the Cohen broadcast, Oliver Treyz, ABC -TV vice president, appeared on the Mike Wallace telecast to read an apologetic retraction of Mr. Cohen's remarks on behalf of the network, the sponsor, the advertising agency and Mr. Wallace. This was called "wholly inadequate to remedy the damage done our clients" by Byron Halverson, attorney for Chief Parker. Demands for correction of the allegedly

slanderous and libelous statements _ by Mr. Cohen also have been made by attorneys representating Superior Court Judge Fletcher Bowron, former mayor of Los Angeles, and Clarence B. Horrall, former police chief of that city. Neither of this pair had filed suit late last week.

Frank Samuels Dies; Headed CBS -TV Sales on West Coast FUNERAL services for Frank Samuels, Pacific Coast manager of network sales for CBS-TV, were held Thursday at Glendale, Calif. Mr. Samuels, who would have been 47 in August, died July 7 in Los An- geles of encephial myelitis, a rare vi- rus which attacks the nerves, after an illness of over two months. Born in River- ton, Iowa, and edu- cated in Omaha, Mr. Samuels began as an advertising salesman for the MR. SAMUELS Omaha Bee -News Big Hole! in 1932 and served as general manager of We're making a the newspaper representative firm, Arthur UP TO 70% OF THE TOTAL VIEWING AUDIENCE H. Hagg & Assoc., before entering radio in 1939 as regional sales manager of Central IN OUR CORNER OF THE U. S. AND CANADA!* States Broadcasting. In 1942 he became sales manager of KGO San Francisco and No worked out claim here! Our lode later the same year was appointed western includes over L000,000 Canadians division sales manager of the Blue Network in British Columbia and 300,000 (later ABC, now ABN). In 1948 he was high -income Americans (who, by the advanced to general manager of the ABC way, swap sides of the border regu- western division and the following year was larly in fantastic totals!) CBS pro- made an ABC vice president as well. In gramming, coupled with Hollywood's 1951 he moved to the William Morris Agen- best movies and select film fea- cy as manager of its West Coast radio -tv tures, does the trick! Let us swing operations, remaining there until September our big pick in this golden market 1953, when he joined CBS -TV. for your products. You'll make a Mr. Samuels is survived by his wife, big strike ... for sure! Fayne; two sons, Jack and Garth; a daughter, Kathie; two grandchildren, Shelley and International Survey, Inc. Wdrot in ltginghon, WatAingbn Keith, and sister, Edith. Page 66 July 15, 1957 BROADCASTING TELECASTING The status quo in Atlanta remains

the same -only more so. NCS No. 2 detailed for advertisers the overwhelmingly

dominant coverage advantage

they enjoy on WSB -TV. Now, ARB gives you

a picture of the big audience dominance which

is yours only on WSB -TV -with share of

audience ranging as high as 65.1.

Ask your Petry man to show you the new graphic chart detailing this information.

It's a pretty picture for WSB -TV advertisers.

Atlanta's DOMINANT statio

*DOMINANT IN AUDIENCE Sign -on to sign -off: WSB -TV has 41.3% of the audience Station B has 36.2% of the audience Station C has 23% of the audience

* *DOMINANT IN COVERAGE In the 50% or better penetration areas: WSB -TV covers 100 counties 25% more than Station 'l covers 72% more than Station C covers

'ARB, Jane 1957 "NCS No. 2

Atlanta's V V w7B/ T V

Represented by Edw Petry & Co. Affiliated with The Atlanta Journal and Constitution NBC affiliate

BROADCASTING TELECASTING July 15, 1957 Page 67 GOVERNMENT

sion audience is accustomed to turn may be CELLER TELLS FCC TOLL TV FATE blacked out for those who cannot or do not wish to pay, thereby impairing the utility of SHOULD BE DECIDED BY CONGRESS viewer-owned receiving equipment; the best existing programs that the public is accus- He joins colleagues in saying issue too big for FCC tomed to receive without charge may be siphoned off; the trend, noted by the Anti- Few stations show interest in attaching box -office trust Subcommittee, toward the monopoli- Almost all broadcasters object to subscription tests zation of outstanding talent may be accelerated; the television audience may be divided along economic lines; and a method of REP. N.Y.), not withdraw broadcasting stations and spec- EMANUEL CELLER (D- broadcasting will be inaugurated having scourge television networks and monop- trum frequencies from their present service. of such an unparalleled built -in profit poten- oly in broadcasting, last week allied himself But, Mr. Celler warned, "improvident ex- tial that it may drive free network television with his arch foes in opposition to subscrip- perimentation" may permanently "frustrate" as we know it from the airwaves." tion tv. present objectives for a nationwide and com- These dangers constitute such a grave In a significant six -page letter to FCC petitive free tv service. He continued: threat, Rep. Celler declared, that the FCC Chairman John C. Doerfer, the House Ju- "Introduction of subscription television, should make no move without the express diciary chairman (who only recently issued even on an experimental basis, before these approval of Congress. a report castigating television networks, problems are solved [allocations problems, Mr. Celler questioned the Commission's [BT, June 10)) called on the FCC to cease "restrictive" industry practices], must not authority to approve pay tv on broadcast any further action on toll tv until Congress only further delay their solution but may frequencies -much the same question which has had a chance to pass on the subject. bring in its train a number of disastrous has been raised by Rep. Harris in previous Mr. Celler is the author of a bill (HR consequences. Stations to which the televi- weeks [BT, July 8]. 586) to prohibit a charge for broadcasts. He said: This bill is pending before the House Com- "For the Commission to make its au- merce Committee. TEETERING TAPE thority to license frequencies the sole basis In advising Mr. Doerfer that Congress for authorizing so radical a departure from should legislate on the question of pay -tv WHENEVER the FCC takes a step existing methods in television would be to before the Commission takes any action, the on subscription television, the stock stretch the licensing authority to its very New Yorker was following in the footsteps market reacts. Last week was no ex- limits, if not beyond them ..." ception. of the House Commerce Committee chair- In objecting to test authorizations, Mr. man, Rep. Oren Harris (D- Ark.). Mr. Har- On May 23, when the FCC asked Celler stated: ris has been communicating with the FCC for further comments regarding tests, . . Such experiments involve the di- mainly on the question of the Commission's Zenith opened and closed at 116; lemma that if the trial is conducted on too authority to approve toll tv [BT, July 8; Skiatron opened at 6, closed at 534. narrow a basis it provides no information June 24]. On July 8, deadline for comments in as to the ultimate effects of the method on Mr. Celler's public position came the answer to FCC's questions, Zenith trial, whereas if the demonstration is con- same week that a scant 35 pleadings were opened at 1241, closed at 123. Skia- ducted on a basis broad enough to be mean- the in to the tron opened at VA, closed at 83/4. filed with FCC answer Commis- ingful, investments are made and interests sion's May 23 notice asking for answers to Last Thursday Zenith opened at 120, tend to jell so that it becomes well nigh im- a series questions regarding the testing closed at 1171/2 ; Skiatron opened at of possible to reverse the forces that have been of pay tv May 27]. , closed at 83/4. [BT, set in motion." Zenith is traded on the New York Only 10 comments favored or did not op- In a rare defense of networks, Rep. Celler Stock Exchange; Skiatron on the pose tests of pay tv, of which only five were referred to the fact that the Commission American Stock Exchange. from stations (all uhf, and some inopera- asked whether pay tv tests should or should tive) interested in pay tv operation. Twenty- not be limited to cities with four or more four filings expressed opposition to the idea KNIGHT WITH LANCE stations. He asked: of field demonstrations, including 18 stations A GROUP station and newspaper "Should experimental subscription tele- and ABC, CBS, NBC, Joint Committee on owner took up editorial arms Wednes- vision be inaugurated in one or more of Toll Tv, NARTB, and Jerrold Electronics. day for Zenith Radio Corp. in its these cities and prove successful, would One was in behalf servicemen, taking filing of fight for pay tv. not the networks become eager applicants no position on tests. Commenting editorially, John S. for the privilege of using the new technique? In addition to five stations favoring pay Knight's Chicago Daily News ob- Would the Commission have the capacity, tv tests, proponents Zenith, Skiatron and served: "There is no reasonable excuse or even a valid rationale, for denying their International Telemeter Corp., plus RKO for the extremely long consideration applications? Could networking as we know Teleradio and Cinema Sound Co., filed fav- the FCC has given to the controver- it survive the withdrawal of its most profit- orable comments. sial proposal" of subscription televi- able stations? Even some of those for the tests were sion. It charged the Commission last "In these circumstances, it is clear that lukewarm. Zenith urged an end to "further May "set up additional bureaucratic the proposed demonstrations of subscrip- endless administrative hearings and pro- hurdles by calling for proposals on tion television involve a calculated risk of ceedings." Skiatron urged "boldness rather where and how a test should be con- such magnitude and with such vital impli- than timidity" in authorizing full scale pay ducted." cations for the future of television broad- tv; and ITC questioned the validity of tests Sympathizing with Zenith President casting that the decision whether or not to and pleaded for an immediate, unequivocal E. F. McDonald's "disgust" over embark on them should be made by Con- authorization. FCC's "delays," the Daily News as- gress and not by the Commission." Gist of those opposing pay tv was pri- serted that he "is right in his indignant ABC maintained that the FCC does not marily that Congress must decide and that answer. Either let's have a test now or have the statutory power to authorize pay tests were not capable of valid results. forget about it." tv, and that only Congress can decide this. Congressman Celler's position was that Knight interests have substantial It urged that the basic "public interests" he would not only not object but would holdings in WAKR- AM -FM -TV Ak- question be answered before any operation "wholeheartedly support" pay tv if he was ron, Ohio, and WCKR -AM -FM and is authorized. sure it would supply new financial resources WCKT (TV) Miami, Fla. Tests as contemplated would not be and supplemental programming and would meaningful, ABC said. If tests are necessary, Page 68 July 15, 1957 BROADCASTING TELECASTING __/ ABC AFFILIATE CHANNEL 2 Peters, Griffin, Woodward, Inc. Representatives

BROADCASTING TELECASTING July 15, 1957 Page 69 GOVERNMENT CONTINUED

ABC said, frequencies other than broadcast ments," CBS said. This would not only be mission to let Congress decide the issue. channels should be used. borne by proponents of pay tv, CBS said, The Joint Committee on Toll Tv, corn- The network also pointed to the forth- but primarily by the public. prising mainly theatre owners, charged that coming Bartlesville, Okla., wired pay tv CBS called for an evidentiary hearing, so the testing program is a major fallacy. It service as one method of securing answers that witnesses could be cross- examined. It called for public hearings on the whole ques- to some of . the Commission's questions re- also recommended that the Commission tion of pay tv, and for Congressional legisla- garding pay tv. watch the closed circuit wire projects under- tion to authorize such use of frequencies. CBS claimed that test demonstrations way; that a single standard for pay tv should NARTB reiterated its previous position would not provide any significant informa- be required and that technical tests toward that the FCC should take no further action tion and would produce harmful conse- this end be gained by experimental opera- in the pay tv case until Congress has taken a quences. tion on experimental frequencies or on com- "firm and explicit" legislative action. The "To attempt to base a judgment of the mercial channels on "off" hours. bulk of the trade association's comments was ultimate programming of pay television NBC opposed both tests and the whole an attack on the authority of the Commis- upon the results of trial operations would concept of pay tv. It pointed out that if the sion to authorize toll tv on broadcast fre- be like attempting to write a book on child tests were limited, the results would not be quencies. behavior based on the actions of children worthwhile, and that if they were wide- It also stated that the test idea has in- on the night before Christmas," CBS said. spread the investment would "entrench" the jected a "deeply disturbing element" into Tests would require "inordinate invest- system. The network called on the Com- "an already confused situation." If any experimentation is needed, NARTB said, it should be limited to technical research. And, it went on, experimentation should be conducted in a band not now allocated to television broadcasting. Jerrold Electronics Corp. stated that it still feels on- the -air pay tv is unworkable. It pointed to the work it is doing in wired toll tv, particularly in connection with the Bartlesville, Okla., Telemovies project. Stations filing oppositions to the proposed tests were the following: WVEC-TV Hampton, Va. (ch. 15); WXEX -TV Petersburg, Va. (ch. 8); KVOO- TV Tulsa, Okla. (ch. 2); WGAL -TV Lan- caster, Pa. (ch. 8); WSAZ-TV Huntington, W. Va. (ch. 3); WBRZ (TV) Baton Rouge, La. (ch. 2); WDSM -TV Duluth, Minn. (ch. 6); WHBF -TV Rock Island, Ill. (ch. 4); KHAS -TV Hastings, Neb. (ch. 5); KTRK- TV Houston, Tex. (ch. 13); WBRE -TV Wilkes-Barre, Pa. (ch. 28); KOTV (TV) Tulsa, Okla. (ch. 6); KGUL -TV Galveston, Tex. (ch. 11); WISH -TV Indianapolis, Ind. (ch. 8); WANE-TV Fort Wayne, Ind. (ch. 15); WTOP -TV Washington, D. C. (ch. 9); ORANGE WSYR -TV Syracuse, N. Y. (ch. 3); WSYE- TV Elmira, N. Y. (ch. 18). The Zenith comments constituted an at- PORT ARTHUR tack on the networks, NARTB, theatre owners and AT &T. Comdr. Eugene F. McDonald Jr., Zenith president, categorically demanded that the Commission either reject its petition al- - together or authorize it completely, "rather than to bog us down in further endless administrative hearings and proceedings." The Zenith president also warned that AT &T has serious designs, on the field Eyeing Texas? The fabulous "which could lead to a multi- billion dollar, multichannel coaxial cable system, linking up homes in all the principal cities." Beaumont -Port Arthur -Orange area When that time comes, Comdr. McDonald stated, network executives may find that AT&T has not only preempted the field of over 1,000,000 prosperous "but created a Frankenstein which will reduce broadcasting to a third rate service." Comdr. McDonald concluded with a plea people is covered only by to let the public itself evaluate subscription broadcasting in operation. F D Beaumont Radio & TV In the formal answer to the Commission's K M questions, Zenith suggested that a maximum of three communities for each system would CBS appear to be sufficient, See PETERS -GRIFFIN -WOODWARD, INC. provided each system ABC owner could select the actual communities. It listed 30 cities in three classes -Class A (New York, Chicago, Los Angeles, Philadel- Page 70 July 15. 1957 BROADCASTING TELECASTING à\ Largemouth Bass Micropterus solmoides Living in Michigan's lily.padded lakes and weedy bays, this battling game fish is afavarite with both spin and bait fishermen. Original sketch by conservationist Charles E. Schafer

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BROADCASTING TELECASTING July 15, 1957 Pay 71 GOVERNMENT CONTINUED

THE COMMANDER DRAWS AN ANALOGY THERE seems to be a peculiar associ- "1 feel sure you will be interested in the for influencing the daily lives of the ation in Zenith President Eugene F. enclosed that was filed with the Federal people, and the Commission and the McDonald's mind between the tv net- Communications Commission yesterday. Congress must find means to break this works and Russia when he gets on the "Sincerely yours, three -man stranglehold on television subject of toll tv. "s /Eugene F. McDonald Jr." and to prevent it from ever happening In a personal letter July 9 to some In his covering letter to the FCC, again." senators and congressmen, Comdr. Mc- printed apart from the official Zenith In June 1955, Comdr. McDonald Donald attached a copy of his latest document itself, Comdr. McDonald at accused Gen. David Sarnoff, RCA chair- pleading to the FCC. The letter was short one point said: man, of seeking to buy Zenith's "Phone- -and pointed: "Despite the unquestioned business vision" patents. This was denied by Gen. "Dear -: acumen of Messrs. Sarnoff, Paley and Sarnoff. Comdr. McDonald retorted that "Control of the press in the hands of Goldenson, it was never the intention of there was no more truth in Gen. Sarnoff's two or even three men would be unthink- either the Congress or the Commission denial than in Gen. Sarnoff's claims that ably Russian. that any three men should be permitted to RCA invented magnetic video tape or "I regret to say that television today acquire a stranglehold over television. atomic batteries. Comdr. McDonald con- has a greater influence on the thinking This great new service is our most power- tinued! "It is an old Russian custom to of the general public than has the press. ful force for molding public opinion and claim credit for the work of others...."

TV PIONEER PREFERS WIRED PAY TV

AN ENDORSEMENT of the closed -cir- mount subsidiary, was planning an early express my impressions. .. . cuit wire method as the proper one for inauguration of the Telemeter system of "I think the closed- circuit wire method use in distributing toll tv programs has toll tv via closed circuit connections be- is the right one for high -grade television. been given by one of the industry's pio- tween studio and home. It lends itself to that degree of control so neers, whose research work in tv trans- Mr. Espenschied recalled that in 1944, necessary for the full realization of tele- mission engineering helped to make pos- when Mr. Raibourn presented him with a vision, both technically and commercially. sible the tv networks of today. medal awarded by American Television I feel that you are on the right track, Lloyd Espenschied, noted member of Society, "I was rather critical of the radio compared to the radio -coding boys such Bell Telephone Labs engineering research broadcast version of television, consider- as McDonald [Comdr. Eugene F. Mc- staff, and who with Herman A. Affell in- ing that advertising support could not do Donald Jr., president of Zenith Radio vented the coaxial cable by which tv pro- justice to precious vision." Mr. Espen- Corp. and one of the earliest and most ar- grams first were transmitted from city to schied went on: "This thought has con- dent proponents of subscription tele- city, recently wrote to Paul Raiboum, tinued with me. Once I blurted it out vision], as indeed I have told him and Lee vice president of Paramount Pictures during an interview, to the consternation de Forest. We have only begun to realize Corp., to congratulate him on the news of my conservative Bell Labs bosses. Since the possibilities of an enclosed medium in that International Telemeter Corp., Para- then I am retired and am more free to one form or another." phia -Wilmington- Camden, etc.), Class B tron called for no limitations; said that at tions should be limited to non -affiliated out (Waterbury- Hartford -New Haven- Meriden- least 200,000 decoders must be installed to lets. It also recommended that a single set New Britain, Washington, Milwaukee, Min - give meaning to the tests; that it would take of standards be authorized; that equipment neapolis-St. Paul, etc.), and Class C (Wilkes- about a year to begin initial production of be leased to subscribers; that no time limit Barre- Scranton, Fresno -Tulare, etc.). decoders; that the tests should run for at be placed on the demonstrations. These are the markets which have four or least five years and preferably ten years. WCAN -TV Milwaukee, now dark ch. 25 more tv stations operating or soon to be International Telemeter Corp. called for station owned by Lou Poller, recommended operating. Zenith suggested that each sys- the authorization of subscription tv on a that tests be limited to non-network-affilia- tem operator be permitted to choose one permanent basis immediately; tests are not ted, uhf stations; that only one station in city in each class for trying out pay tv. required, it said. communities chosen should be permitted to Pay tv stations should be among these The only test of pay tv, ITC said, is the broadcast pay -as- you -see tv; that only one markets, Zenith said, and should be re- market place. To that end, ITC went on, it system be authorized in each community; stricted to a non -network affiliated outlet. is preparing to engage in wired toll tv. It is that a minimum of three years be permitted In answer to other questions, Zenith said negotiating for franchises for selected terri- for tests; that between 15% and 25% of it could begin operating its first service in tories; the equipment has been tested and is stations' yearly operating hours be allowed six months; that the test should be permitted ready for commercial production. Based on for pay tv, but that no limitation be placed to run for a minimum of two years, but that equipment manufacturing estimates, ITC on this use daily, weekly or montlhy. no time limit be imposed; that decoders said it estimates that it can wire a com- WITV (TV) Fort Lauderdale, ABC - should be leased to subscribers (at monthly munity and install individual pay -as- you -see affiliated, ch. 17 station, suggested that the rates of $1 -$2); that a station be limited gear for a gross figure of $100 per home. tests be limited to major markets with three to broadcasting toll tv broadcasts to 15% of The wired system will have three channels, or four tv signals; use uhf outlets if possible; its annual operating hours, and not more ITC said. For those communities already permit only non -network affiliated stations than three hours of any time segment, but wired for community tv, ITC has devel- to participate; with a three -year minimum, that time limits should be flexible. Zenith oped a pay tv attachment which, it esti- with no limitations on time or whether also recommended proposed subscription mated, can be installed at $50 per home. equipment should be sold or leased to con- television rules as part of its pleading. If, as and when on -air toll tv comes, ITC sumers. Skiatron expressed disappointment at the said, all the customer will have to do is to RKO Teleradio recommended that tests Commission's action in not immediately au- install an antenna to feed scrambled signals be limited to non -affiliated stations, whether thorizing pay tv, and scepticism of the valid- into the receiver. uhf or vhf; that 20 hours weekly maximum ity of trials. On -air pay tv must come, ITC said, be- be prescribed for Class A, 6-10 p. m., time, In a plea for "boldness rather than timid- cause it is the only way to reach "all the but in no event more than 35 hours per ity," Skiatron recommended tests should be people of the United States." week during all hours. It offered to permit conducted in a "mixed" market having three If tests must be made, ITC said, it will its WOR -TV New York and KHJ -TV Los or more vhfs operating, namely such cities as cooperate. It recommends a minimum of Angeles to participate in the tests. New York, Chicago or Los Angeles. Skia- restrictions-- except that participating sta- KBAY -TV San Francisco, Calif., ch. 20 Page 72 July 15, 1957 BROADCASTING TELECASTING ARE YOU HALF -COVERED

IN NEBRASKA'S OTHER BIG MARKET?

Have you noticed how much the Nielsen NCS No. 2 has expanded Lincoln -land?

DECEMBER 1956 VIDEODEX KOLN -TV, one of America's great area stations. PROVES KOLN -TV SUPERIORITY! covers Lincoln -Land, a rich 69- county market which is as The D- I-ember 1936 id orles co.ered all T\ homes in independent of Omaha as South Bend is of Fort Wayne 42 counties in South Central Nebraska and Northern - Kansas. The ratings speak for thenlselvrs: Hartford of Providence - or Syracuse of Rochester! SUMMARY- AVERAGE RATINGS, % TV HOMES Lincoln -Land has 296,200° families with 191,7100 TV sets. KOLN -TV B C Station Station Station D And latest ARB, Telepulse and Videodex surveys all show Sign on -1:00 P.M. 10.5 5.0 4.6 2.1 that KOLN-TV dominates this audience. 1:00 -5:00 P.M. 13.5 6.6 5.1 3.5 5:00 -11:00 P.M. 19.6 10.4 8.7 5.2 Avery -Knodel has all the facts on KOLN -TV, the Official Daytime and nighttime - Sundays through CBS outlet for South Central Nebraska and Northern Kansas. Saturdays- KOLN -TI' leads the second station *See Nielsen NCS No. 2 by ntargitls of X11% to I1147 f

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BROADCASTING TELECASTING July 15, 1957 Page 73 GOVERNMENT CONTINUO

permittee not on the air, recommended that Examiner Smith Favors WNYC the tests be limited to uhf, including speci- BOXSCORE For Extended fied limitations on hours. It also urged Morning Hours that the Commission require that a uhf con- STATUS of comparative hearing cases AN INITIAL FCC decision last week fa- verter be incorporated as part of all decod- for new tv stations before FCC: vored permitting WNYC New York to ex- ers. tend its AWAITING FINAL DECISION: 4 broadcast hours from 6 a.m. EST to sunrise WFMZ (TV) Allentown, Pa., ch. 67 sta- (Figures in parentheses indicate dates oral in New York, and from sunset tion now off -the -air, iterated its proposal arguments were held.) Minneapolis time to 10 p.m. EST, largely two years ago that it be permitted to test out Seattle, Wash., ch. 7 (12- 17 -58); Biloxi, because of the municipal station's impor- Miss.. ch. 13 (12- 18 -58); Ponce, P. R., ch. pay tv. It recommended that tests be con- 7; McKeesport -Pittsburgh, Pa., ch. 4 tance to New York. fined to non -affiliated, uhf outlets in markets (8- 3 -57). WNYC and Class I -A WCCO Minnea- having at least four stations. AWAITING ORAL ARGUMENT: 6 polis both operate on 830 kc, thus account- WSES (TV) Philadelphia, Pa., cn. 29 gran- (Figures in parentheses indicate dates ini- ing for years of conflicting petitions regard- tee not on the air, not only favored the tial decisions were issued.) ing WNYC's requests for additional send- Coos Bay, Ore., ch. 18 (7-20 -58); Bat - tests -for uhf stations only -but laid out a field, Ind.- Owensboro, Ky., ch. 9 (2- 18 -57); ing hours. In 1943 the FCC gave WNYC Onondaga -Parma, Mich., ch. 10 (3-7-57); temporary to go proposed sports schedule for subscribers Toledo. Ohio, ch. 11 (3- 21 -57); Beaumont, authority ahead. The sta- (at $30 per year) which included the entire Tex., ch. 8 (9-27 -57). Cheboygan, Mich., tion has managed to get this permission re- ch. 4. schedule of (1) big league baseball club, newed through the years for various rea- (2) National Football League club, (3) Na- IN HEARING: 12 sons such as World War II, the presence tional Basketball League club, and (4) all Mayaguez. P. R., ch. 3; Lubbock, Tex.. ch. of the UN, and because of its "unique" 5; Sioux Falls, S. D., ch. 13; Alliance, Neb., basketball doubleheaders from Philadelphia ch. 13 (8- 8 -57); Greenwood, Mass., ch. 8; status as a city-owned outlet in one of the Palestra. This would amount to about Elk City, Okla.. ch. 8; Butte, Mont., ch. 8; world's "largest urban concentrations." 300 Ogden. Utah, ch. 9 (7- 3-57); Buffalo. N. Y., events a year, it said. ch. 7 (9- 29 -58); Baton Rouge, La.. ch. 18 Examiner Elizabeth C. Smith noted iron- (7- 11 -57); Amarillo, Tex.. ch. 7 (7- 11 -57); Comments were also filed by Cinema Elko, Nev.. ch. 10 (7- 11 -57). clad Commission rules on such extensions, Sound Co., Chicago, which claimed it had and the absence of a decision in the Clear patent rights to subscription tv and favored IN COURT: 3 Channel case. (Appeals from tu grants in U. S. Court of But one -year tests; and an organization called Appeals, Washington.) she said the Commission has said "it TV Consumers Inc., East Orange, N. J., Portsmouth. Va., ch. 10; Miami, ch. 10; is not the prisoner of its own regulations declaring it represented independent tv serv- Knoxville, Tenn., ch. 10. and that the public interest is the touch- icemen. stone for the exercise of the Commission's authority ?' She added that WNYC "is the assigned Jackson, Miss., V Must Modify to McCook, Neb. This action re only station immediately responsive to the quired a change in the offset carrier for requirements of the government of the City To Allow WJMR -TV Operation the channels assigned to Rapid City, S. D., of New York." WJTV (TV) Jackson, Miss., has until Aug. and Miles City, Mont. 12 to show cause to the FCC why it should Baker, Holtz Get Added FCC Posts not modify its signal on ch. 12 "to the extent necessary" that Broadcasters Testify This Week THE FCC last week designated Warren E. WJMR -TV New Or- Baker, general counsel, and Edgar W. leans can operate its experimental At Above -890 -Mc Proceedings station on acting the same frequency. Holtz, associate general counsel, to be BROADCAST interests are scheduled to liaison representative to Congress and acting WJMR -TV last month was authorized submit testimony in the above- 890 -mc FCC security officer, respectively. to operate on ch. 12 from the same as site hearing this week, Commission has an- Both also were asked to alternate for its previously-approved uhf outlet on ch. nounced. Among those on the witness list each other whenever necessary. Their new 20. Both WJMR-TV and WJTV station sites are John W. Baler, KCJB -TV Minot, N. D.; are close enough responsibilities arose after the resignation to create an interference John W. Downing, WMCN (TV) Grand of Robert problem. D. L'Heureux, former administra- Rapids, Mich.; Ned Schott, WHIS -TV Blue- tive assistant But last week the to George C. McConnaughey, FCC attempted to re- field, W. Va.; W. B. Smullin, KBES -TV recently departed chairman. solve this by requesting WJTV to reduce Medford, Ore. power. At the same time the Commission Others scheduled for this week are Har- KXLF -TV Wants V Boosters rejected that station's petition to cancel old Fellows and A. Prose Walker of NARTB KXLF -TV Butte, Mont., says vhf stations WJMR-TV's new vhf operation. It also dis- and a of Sarkes Tarzian Inc., representative should be to missed similar petitions from Oklahoma Bloomington, Ind. allowed operate tv boosters. In a reply last week to the FCC's proposed Television Corp. and Crescent City Tele- Witnesses scheduled last week include rules (which would allow only uhf operators casters Inc., applicants for ch. 12 in New Clifford E. Denton, American Newspaper to use boosters) the Ed Craney-owned sta- Orleans, and another petition which was Publishers Assn., and J. Schapp, Na- Milton tion claimed that v's outnumber 42 -to-4 filed by the Assn. of Maximum Service Tele- Assn. and Jerrold u's tional Community Tv in seven western states (Montana, casters Inc. Electronics Corp., Philadelphia. Washing- ton, Colorado, Utah, Idaho, Oregon and Nevada). This method would bring FCC Questions KYA Show tv serv- FCC Favors Collier for Relays ice to mountainous regions of the West, here- KYA San Francisco last week was advised tofore without service, the reply stated. by the FCC that its Kashbox program "ap- THE FCC last week issued a construction pears to be a lottery in violation of Sec. permit to Collier Electric Co. for point -to- Television Reporting Challenged 3.122 of the Commission's rules." point microwave relay stations to relay The FCC cautioned the station on the signals of the three Denver tv stations to WITHOUT mentioning any particular tele- occasion of KYA's application for license re- community antenna systems in Sterling, vision group or network, Sen. Richard B. newal. It may initiate cease and desist orders, Colo., Kimball and Sidney, Neb. Russell (D -Ga.) last week asked the Senate but the Commission said it would afford At the same time the Commission denied to investigate the industry's handling of "KYA the opportunity to comment within the competing applications of American newscasts about the civil rights bill [BT, 30 days." Telephone & Telegraph Co. for similar facili- July 8]. ties. The FCC concurred with its hearing Sen. Russell complained that the views of examiner's initial decision [BT June, 10], those fighting the legislation had been "com- FCC Moves Ch. 3 in Nebraska that Collier be favored over AT &T because pletely obscured." He said he hopes "some- FCC last week revised its March 27 order it (Collier) had three prospective customers one on our side" in the Senate Commerce (which assigned ch. 3 to Ainsworth, Neb.) for the proposed service and AT &T had Committee will move to look into the situa- and assigned ch. 8 to that city. Ch. 3 was none. tion. 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BROADCASTING TELECASTING Isly 15, 1957 Page 75 GOVERNMENT CONTINUED

PRINCIPALS in the short Senate Foreign Relations subcommittee witnesses favoring ratification are (I to r): Hollis M. Seavey, Clear hearing last Thursday are pictured above. The subcommittee com- Channel Broadcasting Service; Livingston Satterthwaite, State Dept.; prises (I to r) Sens. George D. Aiken (R -Vt.); William F. Knowland John H. Cross, State Dept.; Rose! H. Hyde, FCC. Sole witness (R- Calif.); Mike Mansfield (D- Mont.) standing; J. W. Fulbright (D- battling ratification is Ray Livesay, WLBH Mattoon, Ill., appearing Ark.), chairman; Wayne Morse (D- Ore.). Committee clerk Carl for Daytime Broadcasters Assn., which contends the Mexican treaty Marcy is seated between Sens. Knowland and Mansfield. Major discriminates against daytimers.

Seavey, executive director, Clear Channel DAYTIMERS BLOCK OKAY OF NARBA Broadcasting Service; Livingston Satter - DAYTIME broadcasters stopped cold last from 5 a.m. to 7 p.m. or from local sunrise thwaite, State Dept.; and Andrew G. Haley, Thursday an initial move to get the U. S. to sunset, whichever is earlier or later. Pres- Washington attorney. Senate to ratify the 1950 North American ent FCC regulations call for daytimers to Sen. Morse urged that the subcommittee Regional Broadcast Agreement and the 1957 start only after local sunrise and to cease at make part of the record the hearing he held U. S.-Mexico radio treaty. sundown. About 200 daytimers operate on on the daytimers petition, filed in 1954, be- Ray Livesay, WLBH Mattoon, Ill., Mexican clears. fore a Senate Small Business subcommittee. chairman of the 150- member Daytime Mr. Livesay claimed this discriminated Objections inserted in the record were Broadcasters Assn., opposed ratification on against the daytime broadcasters. He from J. C. Willis, KVOM Morrilton, Ark., the ground that the agreement with Mexico charged that the Mexican treaty permitted representing District 6, DBA; Carl N. Dodd, discriminates against U. S. daytimers. that country's stations to send their signals KWCB Searcy, Ark., president, Arkansas He was bolstered in this attitude by tele- over "extensive" areas of the United States. DBA; and KGAF Gainesville, Tex.; KTFY grams from a number of daytime broad - FCC Comr. Rosei H. Hyde, who chair- Brownfield, Tex.; KDDD Dumas, Tex. Also casters, mainly in Texas and Arkansas, and maned the U. S. delegation which forged the George V. Whitney, KFMB, claimed that a statement sent to the committee from NARB convention and this year's Mexican U. S. guarantees to protect Mexican stations KFMB San Diego (on 540 kc) protesting treaty, pleaded with the committee that the was to permit their signals into the U. S. the Mexican agreement's provision specify- apparent impact of the Mexican agreement Supporting ratification were communica- ing 540 kc as a Mexican clear channel. on a few broadcasters not jeopardize ratifica- tions from the National Grange, the Amer- Sen. Wayne Morse (D. Ore.) expressed tion- favored by all other broadcasters. ican Farm Bureau Federation and WFRL his backing of the daytimers' plea and Sen. Supporting Mr. Hyde were Hollis M. Freeport, Ill. William F. Knowland (R- Calif.) agreed with the KFMB statement. The adamant opposition caused Sen. J. Horizontal Boost to 1 Kw Howard J. Schellenberg Jr., CBA counsel, W. Fulbright (D -Ark.) to tell the pro- ratifi- Favored in Class IV Poll is preparing comments to be submitted be- cation throng that until they had taken care fore the FCC Aug. 2 deadline. AN OVERWHELMING percentage of of the daytimers, they would never get a two - CBA directors attending the Wednesday Class 1V (250 w thirds majority of the Senate in favor of fulltime) stations favor a meeting included F. E. Lackey, WHOP proposed horizontal power increase to 1 kw, ratification. Treaties require a two-thirds Hopkinsville, Ky., president; Robert T. Ma- according to results of a survey announced Senate vote of ratification. Sen. Fulbright, son, WMRN Marion, Ohio, vice president; Wednesday a chairman of the subcommittee, adjourned at Washington meeting of the John Henzel, WHDL Olean, N. Y., secre- board of the hearing indefinitely. directors of Community Broad- tary- treasurer; David Morris, KNUZ Hous- casters Assn. The association will file com- Other committee members were Sens. ton; Earl Key, WKEY Covington, Va.; Tom ments on FCC's proposed rule -making George D. Aiken (R -Vt.) and Mike Mans- pro- Olsen, KGY Olympia, Wash.; M. H: Bone - cedure that night-only increase to field (D- Mont.) suggested brake, KOCY Oklahoma City; John Jacobs, 1 kw The hearing even became the subject of on an individual station basis [BT, WDUN Gainesville, Ga., and Harold July 1]. a procedural question on the Senate floor. Meyer, Portland, Me. Sen. Morse, leaving the hearing after the CBA found that of 739 replies to a sur- opening statements, raised the question of vey of Class IV outlets, 608 favored its plan FCDA Quizzed About 'Audrey' a Senate committee meeting while the Sen- for a fiat day -night increase to 1 kw, 81 WERE all (local) radio stations given U. S. ate was in session. This is contrary to Senate did not actively favor, 18 said they would Weather Bureau information simultaneously? rules. A quorum call was sounded, and Sen. oppose the idea and 50 stated no position. And was there a time lag between the Fulbright brought the hearing to a close at The CBA board retained Kear & Kennedy bureau's findings and their communication this time. It had run a little over one hour. to study adjacent and co- channel interfer- to the listening public? The Senate was considering the civil rights ence problems involved in a Class IV power These were some of the questions asked bill. increase. The engineering firm previously last week of Lewis E. Berry, acting Adminis- Mr. Livesay's main point was that if the had conducted a study of receiving sets in trator of the Federal Civil Defense Adminis- Mexican treaty was ratified it would fore- connection with separation of station signals. tration, by Rep. T. A. Thompson (D -La.) close any action on the request of daytime Support of all Class IV stations will be after he visited the destruction created in broadcasters to be permitted to operate sought by CBA for its proposed increase. his district by Hurricane Audrey. Page 76 July 15, 1957 BROADCASTING TELECASTING E X P E R I E N C E

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META, WPIX (TV) Detail IBEW, CBS TANGLE points "), CRI President Goddard Lieberson 'Living Blackboard' Series explained that the union's demands "took ON ANOTHER FRONT the form of a union -written contract pre- THE Metropolitan Educational Television senting not only a multiplicity of the custom- Assn., New York, last week detailed its Union strikes at CRI ary " 'money' demands such as increased projected "living blackboard" series of edu- Network counters pickets wages, overtime pay and vacations, but a cational tv programs to be aired via WPIX number of new provisions in the field of (TV) New York during the 1957 -58 school LOCAL 1212, International Brotherhood of work regulation, enlarged jurisdiction, regu- term. The series begins Sept. 30 for Electrical Workers, has renewed its fight lation of experimental work and restrictive META's estimated "1,000 school classes with CBS, although it has been legally clauses claimed to be necessary for 'protec- and home bound students in the metropoli- stopped from interfering with CBS -TV re- tion' of union and job security." Neither Mr. tan area." mote telecasts [BT, July 8]. Lieberson's office nor other CRI officials On Mondays, for 15 weeks, META and This time, IBEW is striking CBS Inc.'s cared to enlarge on these points. But Colum- WPIX will show The Science Corner, for recording subsidiary, Columbia Records Inc. bia's president noted that "nothing in the younger children and including simple ex- Some 35 recording engineers of CRI, mem- history of the company -union working experiments, stories, guessing games, pictures bers of Local 1212, went on strike against perience warrants the exaggerated 'protec- and other visual techniques. On Tuesdays the recording company following expiration tive' clauses sought by the union. Any fair (15 weeks), Spotlight on Asia; on Thurs- of a company -union contract June 30. Also evaluation of the union's demands must de- days (16 weeks), Tune -Up Time will intro- involved are an unspecified number of fine them as excessive and unreasonable." duce "instrumental families of the orches- recording engineers attached to Columbia's tra." The Friday `classroom" will be split Chicago operations, members of IBEW into two eight -week series, Earn While You Local 1220. 10 L. A. Area Radio Indies Learn, "a look -see" at the plan whereby While it is picketing CRI's headquarters Reach Agreement With AFTRA young people work while they learn, and at 799 Seventh Ave., the New York local TEN OF the 17 non -network radio stations Careers in Focus, featuring experts from also up a cordon around threw of engineers in the Los Angeles metropolitan area have varied industries and professions, and de- CBS' executives at 485 Madison Ave. This scribing the opportunities inherent in pick- reached agreement with the Los Angeles latter action has made some 20 studios and local of American Federation of Television ing specific careers. control CBS radio and CBS-TV master & Radio Artists on terms of new two -year Wednesday's programs will be aimed at "off -limits" to all employes of IBEW. All some 1,800 handicapped pupils with two contracts for staff announcer-performers to but six, at any rate. It was learned that succeed those expiring April 30. Negotiations eight -week series titled Biology One and half a dozen engineers are "sleeping in" Excursions in English. were begun on a group basis but after that at CBS headquarters, having been asked by broke down more than a month ago [Bet. the management not to leave the building, June 3], AFTRA's executive secretary, Extensive In- School Tv Planned thus crossing a picket line, thrown up by Claude McCue, has continued discussions By WVEC -TV, City of Norfolk their own union. The six engineers agreed with stations individually. and have been "locked in" since two weeks WVEC -TV Norfolk will telecast lessons for Weekly wages specified in the new con- ago Sunday. Though the union, to quote one two hours daily in nine Norfolk city schools tracts are as follows: Los Angeles stations: official, "is none too happy about the be- next term, Thomas P. Chisman, president of KLAC, up $12.50 to $132.50 the first year. havior of these men," there is nothing Local ch. 15 uhf station, and school officials $137.50 the second; KFWB, up $12.50 to 1212 can do about them. They reportedly has announced. Half-hour lessons in tenth- $135.80 the first year, $137.50 the second: have settled down for as Iong as the strike grade geometry, eighth -grade American his- KRJD, up $12.50 to $118 the first year, lasts, sleeping on cots, eating at the restau- tory and fifth- and sixth -grade science will $123 the second; KPOP, up $10 to $111.50 rant in the CBS building, cleaning up in the be carried Monday through Friday at 9- the first year, $119 the second; KPOL, up executive washrooms that come equipped 10 a.m. and 1 -2 p.m., starting about Sept. 9 $12.50 to $115.50 the first year, $123 the with baths and showers. The six engineers are and running to June 4, 1958. The under- second; KFAC, up $11.50 to $118 the first understood to work in shifts of four hours taking is part of an overall project in which year, $123 the second; KMPC, up $17 to each keep Radio Ford Foundation's Fund for Advancement to CBS on the air 24 hours $143.25 the first year, $151.25 the second. a day. of Education divided the total grant of KGIL San Fernando, up $15.20 to $115 $986,000 among seven cities and two states, However. while master control on the the first year. $120 the second, plus an ad- to go with equal sums raised locally for tv- 23rd floor has been functioning without let- ditional $7.50 increase to be given within up, studios 485 in- the -classroom programs [BT. May 27]. the at Madison have all 90 days after KGIL goes to 5 kw. KIEV been idle. CBS Radio has shifted all pro- First -year budget for the Norfolk project Glendale drops its current escalator scale gramming to its studio building across the will be about $112,000. WVEC-TV's only from $92.50 for new employes to $112.50 street from CBS Inc. headquarters at 49 E. charge will be $400 per month, for which after four years and replaces it with a flat 52nd St., which IBEW, by law, cannot it will furnish air time. complete camera $115 the first year. $120 the second. KGER picket, since its case is against Columbia. and technical facilities. studios, and engi- Long Beach, up $13.50 to $115 the first a division of CBS Inc., not against any of neering year, $120 the second. Agreement had been and programming personnel not the two networks. only during school year but also for a announced [BT, June 3] between AFTRA A CBS Radio public affairs official admit- month-long workshop to start today (Mon- and KFOX Long Beach for an immediate ted that lack of access to the tape day) for indoctrination, course planning, studios increase of $20 to $116 the first year. $126 at 485 Madison Ave. caused more nuisance and auditioning, and selection of teachers the second, but Mr. McCue said there now than hardship, since the public affairs staff appears to be a difference of opinion between who will do tv teaching. (which tapes audio from such tv programs union and station as to whether an agree- as Face The Nation and records network ment really had been reached. EDUCATION SHORTS discussion programs like Invitation to Learn- All the new contracts are retroactive to KDKA Pittsburgh awarded three farm ing) has been operating out of CBS Radio May I. 1957, and all include an agreement scholarships to outstanding agricultural stu- offices, at 501 Madison Ave., again not tor stations to contribute 5% of the wages picketed. dents to help them finance their senior year However, against the eventuality paid to AFTRA members into the union's at college. that 501 Madison may be picketed by IBEW, pension and welfare fund. except that of the network has asked a handful of engi- KMPC, which. Mr. McCue said. "has a WPEN Philadelphia awarded scholarships neers to stand by. better welfare plan than ours." for Temple U., same city, to Lorraine Smith, Though union officials as well as individ- Negotiations are continuing with KBIG Lincoln High School, and David Wolf, West ual picketers contacted by BT declined to Avalon (Catalina). KALI, KWKW and Phila. High School, as winners of station's offer specific demands ( "It's the entire con- KXLA Pasadena, KGFJ Los Angeles and "Teen -Age Salute." tract we're concerned about, not individual KDAY Santa Monica. Page 78 July 15, 1957 BROADCASTING TELECASTING NBC, NABET Agree on Use woc-Tv Of Video Tape Gear in L. A. AN agreement on manning operations for the introduction of video tape recorders by 4 NBC -TV in Hollywood has been reached after several months of conversations be- Proved by 648,330 Pieces of tween the network and the Hollywood lo- Program Mail received by this cal of the National Assn. of Broadcast Em- Station During 6 full ployes & Technicians and is now awaiting Years Telecasting ratification by NBC's top management and of .. This fabulous response ... the union's national executive headquarters, 90% of it to local live cele. both in New York. IOWA casts ... began in 1950. That Local discussions in Hollywood were year ... WOC -TV's tint full year on the air ... 33,845 held under a clause in the union's agree- pieces of program mail were ment with NBC that permits NABET to received; this mail came from 23 lowa.Illinois counties - 237 open such talks when new devices are in- cities and towns. troduced into the technical operations of By 1955, this response jumped the network. Essentially, the agreement to 149,215 pieces of program calls for a full time Grade 6 (top level) mail received during a 12 -month period; it came from 39 Iowa - supervisor to be on duty at all times when Illinois counties - 513 cities a video tape recorder is in use, for either and towns in these counties. recording or playback. It also provides for Accompanying map shows breakdown of this 1955 program a man to be on duty in the control room mail, proving WOC-TV's "Good whenever there is a VTR playback and at Picture" area. least one man per program during record- WOC -TV Viewers are ing responsive. They respond to operations. WOC -TV telecasts by mail. The question of severance pay for More important, they respond NABET members displaced by automation to advertising on WOC -TV by at retail outlets. was purchases referred to New York network and un- 10P FIGURE each county - Number Pieces at PROGRAM Mail Received during 1955 We have a million success ion officials. stories to prove it (well, FIGURE each county - Number of Paces of PROGRAM Mail per 1.000 Homes almost a million). Let your nearest Peters, Griffin, WGAW Sues Lippert Pictures Woodward representative give On Release of Movies to Tv you the facts. Or call us direct. A BREACH -OF- CONTRACT suit was filed in Federal Court in Los Angeles Tuesday WOC -TV 39- COUNTY COVERAGE DATA - by Writers Guild of America. West. against Population 1,583,800 Lippert Pictures Inc., charging Lippert re- Families 489,700 leased motion pictures made after 1948 to Retail Sales 1,934,984,000 television without making the stipulated pay- Effective buying Income 2,686,413,000 Source 1957 Survey of Buying Income ment to the writers of these films. (Sales Management) The contract signed in 1951 with WGA Number TV Homes 317,902 by the Independent Motion Picture Pro- Source Advertising Research Foundation ducers Assn., of which Lippert Pictures was a member, agreed that if any industry pattern of writer payments for post -'48 films released to tv was established, the companies WOC -TV Owned and Operated by Central Broadcasting Co. in the association would conform. Melville Davenport, Iowa B. Nimmer, guild counsel, said. The suit charges failure by Lippert to live up to this contract asks the court Lippert The QuintCities Sta- Col. B. J. Palmer, President and to order tion - Davenport Ernest C. Sanders, Res. Mgr. to render a full accounting of all monies re- and Bettendorf in Mark Wodlinger Res. Sales Iowa; Rock Island, Manager ceived and full information about the pic- Moline and East Mo. PETERS. GRIFFIN. , line in Illinois. WOODWARD. INC tures, including titles, names of writers and Channel 6 Maximum Power Banc NBC EXCLUSIVE NATIONAL the amounts originally paid for their scripts. REPRESENTATIVE

WOC -TV Is part of Central Broadcasting Company which also owns and operates WHO -TV & WHO -Radio, Kenyon Heads WGAW Groups Des Moines CURT KENYON, president of the television -radio branch, Writers Guild of Amer- ica, West, has also assumed the chairmanship of the cooperative and grievance committees. Samuel Newman is vice chairman of the cooperative committee; Seaman Jacobs is vice chairman of the grievance committee. Don United Press Facsimileimile Newspictures Mullally is again chairman of the film tv division of the negotiating committee. with Martin Wark head of the live tv division of and this committee. Wells Root is chairman of the credits committee. Howard Green is chairman of the MBS enforcement and United Press Movietone Newsfilm rights committee. Comer Cool and William Cowley form the membership and finance committee and Herb Meadow and Leonard Build Ratings Lee are the tv -radio representatives on the Screen Writers' negotiating committee.

BROADCASTING TELECASTING July 15, 1957 Page 79 MANUFACTURING PROGRAM SERVICES

Meilink to Make Tv Receivers L.A. Council Holds whom had read the file of eariier hearings on the subject. Several councilmen expressed A NEW electronics division of the Meilink concern that a franchise to Skiatron, said Steel Safe Co., Toledo, to be known as the Action on Toll Tv to have a contract for exclusive tv rights Tela Electronics Division of the firm, has THE Los Angeles City Council last Wednes- to the games of the Brooklyn Dodgers (who been established to manufacture two kinds day postponed for a week its decision on reportedly are expected to be a Los Angeles of closed- circuit tv receivers, it was an- whether to grant the application of Skiatron club next year), might take away from nounced by Stanley R. Akers, Meilink pres- Tv Corp. for a non -exclusive 21 -year viewers sportscasts they now -eceive with- ident, last week. The receivers will be a for- franchise to install and operate a closed out payment. Particular concern was ex- ward- screen unit that projects a picture up circuit toll tv system within the city, as pressed over low- income constituents who to 12 by 15 feet on a movie -type screen and recommended a week earlier by the city's might lose their present programs but could a self- contained rear -screen receiver that Board of Public Utilities and Transporta- not afford an expensive toll tv service. projects the picture on a 30 -by-40 -inch tion (BST, July 8]. Mr. Timberlake stressed Skiatron's screen, Mr. Akers said. plan Nor did the council take action on the to make no charge for installing its decod- board's recommendation that the city draw ing device on tv sets of subscribers and Tung -Sol to Offer Public Stock up a franchise to be advertised for sale and said he understood the contemplated month- TUNG -SOL ELECTRIC Inc., which pur- awarded to the highest bidder. A tentative ly fee to be only $3. He also emphasized chased Chatham Electronics Division from draft, submitted to the council, suggests that the franchise would be non- exclusive the city receive Gera Corp. last May, has proposed a public 2% of the gross revenue noting that International Telemeter Corp., from the offering of 100,000 shares of its cumlative operation, or 1% plus five hours Paramount Pictures subsidiary, had ex- preferred stock, $50 par value, convertible of free time each week for use of the city pressed its intention to apply for a franchise in prior, to Aug. 1, 1967, according to a reg- educational or informational activities. when the terms are set. He said there might istration statement filed with the Securities & The decision to postpone came after an be other bidders as well. Exchange Commission. Harriman Ripley hour's discussion of the board's recom- Also questioned was whether 2% is & Co. Inc. was named as the principal un- mendation, devoted mostly to an explanation enough for the city to collect for a closed derwriter. of the proposal by L. E. Timberlake, chair- circuit toll tv franchise and 'whether the man of the Council Committee on Industry non -exclusivity would be so in fact as well MANUFACTURING SHORTS and Transportation, and his answers to as legally, since it seemed essential for the questions from other councilmen, few of franchise holder to deal with Pacific Tele- American Electronics Inc., Audio Div., L. A., announces new American Series AV 104 tape recorder, designed to meet requirements of audio -visual field. Stereophonic, OF EMULATION AND MOTIVATION push- button recorder is equipped with safe- "DON'T SELL merchandise. Sell the ness, Mr. Saperstein declared. pointing ty erase interlock and accommodates reel impact of emulation," Henry Saperstein, out that the stores seldom want any star - sizes up to 101 inches. Special features president, H. G. Saperstein & Assoc., labeled merchandise until the public de- of Model 104 include tape transport with merchandise consultant firm, said in a mands it and makes them stock it. dual record amplifier and dual playback talk to Hollywood Advertising Club last "You should have heard the cosmetic preamplifiers for stereo record and play- month. buyer for W. T. Grant stores scream back. Mr. Saperstein's organization is sole when I went to him and told him I had international licensor for all items sold a new lipstick," Mr. Saperstein said. Kin -Tel (Kay Lab), San Diego, Calif., an- under the Wyatt Earp -Hugh O'Brien "He told me in no uncertain terms that nounces Kin -Tel label, the double identification being nec- the last thing he wanted was another Master Monitor, essary because the name Wyatt Earp is lipstick. But when I explained that what Model ARM -13B, now in public domain, he said. Guns, we were selling was not just a lipstick video monitor in- belts. holsters and various items of boys' but a lipstick whose case carried the tended for use as clothing are currently on the market Elvis Presley signature, whose shades either a camera bearing the name of the Western mar- were named for the best -selling Presley monitor or outgo- shal and the actor who portrays him on records, and that what we were offering ing in line monitor the ABC -TV series. weren't really lipsticks but a concept and broadcast tv ap- Other Saperstein merchandise proper- an impact, he bought the idea-and the plications. Ten- ties are Lone Ranger, Jim Bowie. Lassie, public bought the lipsticks." aluminized inch Ding Dong School, Zsa Zsa Gabor and Theatres as a rule don't buy things to Kinescope is em- Elvis Presley. The company also han- give away, but the Elvis Presley concept ployed for picture dles premium promotions for Kellogg was strong enough to enable the Saper- Kine- MASTER MONITOR presentation. Co., Procter & Gamble Co.. General stein organization to sell more than five video scope ampli- Mills and Mars Inc. million autographed photos of Elvis to fier has 8 me bandpass to provide horizontal "Our method of merchandising is tak- give away to his fans, Mr. Saperstein resolution in excess of 600 lines. Five -inch. ing an element of the emotions-emula- reported. "Education is the kiss of death" flat -faced, A -scope combined with illumi- tion-and translating it into merchandise is what he was told when his company nated, calibrated reticle, provides means of sales," Mr. Saperstein explained. "Emu- took on Ding Dong School as a mer- setting video, sync, and pedestal amplitudes lation," he said, "is what makes a papa chandise client, yet "we sold l4 million to extremely close tolerances. want a sports car, mama to want clothes Ding Dong School books and put Rand like those she's seen on Marilyn Monroe, McNally into the small book Business," General Electric Co. is planning to display Junior to want a Wyatt Earp gun or a he stated. new transparent phosphors, new voltage - Mickey Mouse cap or. if he's a few years His firm's premium business has grown tunable magnetron and three new rugged older. something identified with Elvis." until last year it put out more than 200 computer tubes at Western Electronics Show This is big business, he said, reporting million premiums, including 40 million and Convention to be held in San Francisco that his company alone handled mer- Jack Webb Dragnet whistles. in August. New phosphors, for Kel- applied in an ex- chandise items with combined sales of logg. "Here, tremely thin "molecular" transparent again, the important thing layer, $62 million last year. He estimated that was the concept," he declared. "Without permit spot and line resolution to approach the three leaders in the field, Disney and the name Dragnet, and without that diameter of electron beam itself- instead name Roy Rogers and his company, had total signifying a very popular tv program, of usual two to three times enlargement merchandise sales well over S200 mil- we'd have nothing. With those found in powdered phosphor screens, qualities ac- lion for the year. But it's a difficult busi- we had a cording to GE. real smash."

Page 80 July 15, 1957 BROADCASTING TELECASTING above -WBZ -TV's new Ideco tower of Boston, 1,199 feet above ground (1,149 feet Mean Sea Level). right -Slot antenna will side -mount directly beneath WBZ.TV's present antenna. The super -goin antenna will bolt into the bottom section of the narrow tower top.

New (deco Tower Designed for Future Stacking of Antennas, Future 300 -Foot Height Increase

"Give us a one -antenna tall tower now, but Mean Sea Level) simply by temporarily remov- provide for adding more antennas and another ing the antennas and adding another 300 feet of 300 feet of tower later." tower. That was the problem presented to Dresser - This WBZ-TV project is still another demon- ideco by WBZ -TV at Boston. The solution is this stration of Dresser -Ideco's ability to solve the recently completed guyed tower, carrying WBZ - unusual in tower design and building problems. TV's channel 4, 6 -bay antenna at 1,199 feet above This same engineering ability contributes to the ground (1,349 feet Mean Sea Level) . still soundness and economy of more routine towers, another over-1,000 -foot Ideco tower. A channel too. 5 super -gain antenna and a channel 7 slot antenna can be mounted beneath the WBZ -TV antenna So when you start thinking about your new later, without disturbing WBZ -TV's antenna and tower ... both for your present need and for the with no modifications to the tower necessary. future, too ... start planning with Dresser -Ideco. Likewise, with no modification necessary, the Write us, or contact your nearest RCA Broadcast tower can be increased to 1,499 feet (1,649 feet Equipment representative.

Dresser -Ideco Company ONE OF THE DRESSER INDUSTRIES TOWER DIVISION, DEPT. T -II, 875 MICHIGAN AVE., COLUMBUS H, OHIO

Brunch: 5909 S. Vermont Ave.. los Angeles 44, California.

BROADCASTING TELECASTING July 15, 1957 Page SI PROGRAM SERVICES CONTINU®

phone & Telegraph Co., whose free fran- questing a means to facilitate bringing tele- chise from the city was referred to frequently vision to rural communities where it must and bitterly. "If we are going to grant PT &T be assumed present techniques have not an exclusive franchise here, let's know that proved economically feasible due to distance we are, before we do it," one councilman from signals of adequate strength to pro- said. duce acceptable pictures." Despite their fears that toll tv might take Mr. Shapp renewed an earlier suggestion some present free programs away from that the Commission consider "permitting their constituents, several councilmen com- the use of low cost microwave equipment mented that the payment of fees might be comparable to translator equipment, operat- preferable to the overload of commercials ing in a band as near 590 mc as possible, on some tv programs. Local sportscasts utilizing highly directionalized antennas for and late evening telecasts of feature films relaying signals of broadcast stations to drew the heaviest criticism for excessive (community] systems and translators." interruptions for commercials. ASCAP Members Sue Owner 'Tv Guide' Regional Editions Of WMCW Over Use of Songs To Be Split in Northeast A SUIT for copyright infringement has THE three regional editions of Tv Guide been filed against Esther Blodgett, owner of serving the New England states and parts of WMCW Harvard, Ill., by Alan Jay Lerner "Live?" New York, Pennsylvania and eastern Canada and Frederick Loewe, writers of "My Fair will be split into five regional editions effec- Lady," and Chappell & Co., all members of tive with the Oct. 12, 1957, issue, according American Society of Composers. Authors to an announcement by the magazine last and Publishers, ASCAP announced Thurs- ... Not likely. Ghoulish tricks - fortnight. day. The plaintiffs allege that copyrighted or any tricks, illusions, visual Under the realignment, the present New songs were performed by the radio station sleight -of- hands -come off safest, England, Hudson Valley and Lake Ontario without authorization. The Lerner -Loewe surest on film. Time ... space editions will be split into the following edi- songs are "I Could Have Danced All Night" ... reality even, are conquered tions: New England, Connecticut Valley, and "With a Little Bit of Luck." The Chap- with snap and precision. New York State, Lake Ontario and St. pell songs are "Where or When" and Lawrence. They have a combined weekly "There's a Small Hotel," both by Richard And with film -show, station, circulation of 740.000, the magazine said. Rodgers and Lorenz Hart. time are yours to control. The plaintiffs are asking S. the U. District Truly, a good release is a Court for the Northern District of Illinois Jerrold Happy Over Prospects better release when you USE to restrain the defendant from publicly per- For Community Antenna Sales forming the songs in the future and to award EASTMAN FILM. JERROLD Electronics Corp. looks for a damages of not less than $250 for each For complete information write to unauthorized steady growth during the next year and a performance, together with Motion Picture Film Department half that will be comparable to the 40% court costs and attorney's fees. EASTMAN KODAK COMPANY sales increase tallied during its fiscal year ended last February, according to Milton Rochester 4, N. Y. J. Shapp, president. MILESTONES The firm reported net sales and operat- East Coast Division ing revenues of $5,142,702 for the year WROC -TV Rochester, N. Y., marks eighth anniversary with salute to Rochester 342 Madison Avenue ended Feb. 28, compared to $3,703,065 in New York 17, N. Y. the previous period. Net income for fiscal Regional Red Cross Blood Donor program. 1957 was $161,529, or 15 cents a share, WRC-TV Washington, D. C.. observes against $169,422, and 15 cents a share, in Midwest Division 10th anniversary. the preceding year. 130 East Randolph Drive Jerrold presently is operating nine com- BUD ZIMMERMAN, KGU Honolulu, Chicago 1, Ill. munity antenna systems. Mr. Shapp esti- celebrates 20th anniversary in radio. mated the firm will take in about $1,600; West Coast Division 000 from these relay systems in the current RADIO FREE EUROPE marked eighth 6706 Santa Monica Blvd. year sizeable increase from the nearly -a year of broadcasting to Czechoslovakia, Hollywood 38, Calif. $1 million received from this source a year Hungary, Poland, Bulgaria and Romania. ago. Mr. Shapp said Jerrold also has a WRVA $750,000 backlog of new antenna system Richmond, Va., celebrates 20th or W. J. GERMAN, Inc. contracts, the biggest in anniversary as CBS affiliate. the firm's history. Agents for the sale and distribution of In another development regarding com- Eastman Professional Motion Picture Film, munity antennas, Mr. filed a petition KDTH Dubuque. Iowa, celebrates 17th Shapp Fort Lee, N. J.; Chicago, Ill.; Hollywood, Cal. with the FCC calling on that agency to anniversary. provide for the antenna system's microwave CHARLES A. needs on a non -common carrier basis in CLIFTON, sportscaster, KRKD any decisions FCC may make regarding Los Angeles, celebrates 20th anniversary the eventual allocation of frequencies above with station. 890 mc. CHET BEHRMAN, operations director, The Commission currently is hearing tes- WFIE -TV Evansville, Ind., celebrates 15 timony the higher bands rule -mak- on before years in radio and tv. ing for their assignment. Mr. Shapp, who said he also was speak- KFXD Nampa, Idaho, celebrates 27th ing for the National Community Television birthday. Assn. Inc., added his community systems are not "Pay -As- You -See" television. WCBI -TV Columbus, Miss., marks first He said his corporation is "basically re- anniversary of telecasting. Page 82 July 15, 1957 Be sure to shoot IN COLOR sYou'll be glad you did TRADE ASSNS.

Brown, Cole, Durham Figure Seven New York Firms Join in Personnel Changes at RAB Film Producers Assn. There A SERIES of executive personnel changes SEVEN companies have joined the Film at Radio Advertising Bureau, New York, Producers Assn. of New York as new mem- -will go into effect today (Monday), accord- bers, it was announced last week by Harold ing to last week's announcement by RAB E. Wondsel, president of FPA, which em- General Manager John F. Hardesty. In - braces producers of tv film commercials and volved are: industrial motion pictures in the East. Walter E. Brown, an RAB presentation New association members are Thomas writer, who becomes senior presentation Craven Film Corp.; Depicto Films; Elliot, writer, succeeding Herbert Meyer, resigned Unger & Elliot; Filmways Inc.; Fletcher to join CBS -TV as senior presentation Smith Productions; Roger Wade Produc- writer. Before joining RAB in 1952, Mr. tions, and Wondsel, Carlisle & Dunphy. Mr. Brown was advertising manager for the for- Wondsel reported that film companies are mer DuMont Television Network and a prepared for "an unparalleled production copywriter for ABC. NEW officers of the Art Directors boom during the summer and fall." He Lloyd Cole, office manager, who be- Club of Los Angeles seem to enjoy said that the delay by networks in "firming comes productions manager, supervising the putting down the brushes and model- up" the tv fall schedule had held up normal art and visual aids sections of RAB. Before ing for their own inaugural portrait. spring production of commercials, but added joining the sales and promotion organization They are (I to r, seated) Michael C. more summer activity is expected. in 1952, was with a Mr. Cole Wall Street Such of Erwin, Wasey & Co., presi- FPA, Mr. Wondsel said, is preparing a investment house. He also appeared on dent; Arthur J. Sherman, Hixson & program for this fall to "reassert its qualifi- as a singer- actor. Broadway Jorgensen Inc., first vice president, cations," acknowledging that the tv film and N. Durham, assistant Ralph controller and Joseph Franz, Stromberger, La- industrial film industry in the East is re- Co., a New York textile of Stehli & firm, Vene, McKenzie, second vice presi- ceiving stiffer competition from West Coast who resigns from that firm and moves to dent; (1 to r, standing) John Whyte, interests. On the agenda for fall is another RAB office manager. He reports to William Dan B. Miner Co., secretary; James tv commercials workshop; the preparation L. Morison. RAB administration director. Knight, Neale Advertising Assoc., of a code of fair practices and responsibil- Meanw hile, RAB President Kevin B. membership chairman. and James ities to fit the current demands of the tv Sweeney announced Thursday that as an Coyle, Charles Bowes Advertising film and industrial fields and the issuance innovation at the forthcoming third annual Inc., treasurer. The club sponsors of a booklet on New York production value. National Radio Advertising Clinic in New the annual Exhibition of Advertising York Oct. 8 -9, RAB will play host to more and Television Art, covering 11 west- than 750 corporate executives and broadcast Calif. Court Demonstration Urged ern states, and art management officials at an opening night gives six scholarships each year. DEMONSTRATION of the ability of radio - cocktail party hosted by a group of radio tv to report a court proceeding without dis- network and recording stars. turbing orderly procedure would be staged Two to Represent NARTB by the California State Radio & Tv Broad- Radio Listening Families NARTB has named two representatives to casters Assn., under terms of a resolution Have Highest Incomes-RAB the American Council for Education in adopted by the board of directors. The asso- Journalism. Robert K. Richards, NARTB ciation is conducting a campaign to gain THE money a family has, the more more consultant, was designated the association's equal access with other media to courts. it listens to radio. That's the conclusion representative, and Robert T. Mason, Annual convention of the association will drawn by Radio Advertising Bureau from WMRN Marion, Ohio, member of the be held in Los Angeles in November. Robert a months special report compiled several NARTB Radio Board, was named repre- J. McAndrews, KBIG Avalon, and Loyd ago in six wt idely- spread, Tv- saturated mar- sentative on the council's accrediting com- Sigmon, KMPC Los Angeles, are co- chair- kets by The Pulse Inc. The interpretations mittee. The council is a joint project to pro- men for the meeting. Hank Thornley, of this Pulse report are to be found in a mote training in aural, visual and print KBET-TV Sacramento, has been named RAB report now being distributed to inter- journalism. publicity director of the association. ested advertisers and agencies. RAB singles out the heads of those families in the top 15% income bracket and notes they possess the "economic means to do the greatest spending. purchase the greatest volume of services and products in the highest price categories, exert decisive in- fluences on major family purchases, spend more time listening to radio than they do in playing golf, watching baseball games or going fishing."

AIEE Meeting Set for August THE AMERICAN Institute of Electrical Engineers plans to devote a panel session to television and aural broadcasting during its August 28 -30 Pacific General Meeting at Pasco, Wash. On August 29, F. F. McClatchie, Pacific Telephone & Telegraph Co., will discuss a COLORADO Broadcasters Assn. elected new board members for 1957 -58 at its modified microwave system for color tv annual meeting, held concurrently with the BMI clinic in Glenwood Springs June J. H. same firm, will talk transmission. Clark, 20 -21. L to r: George O. Cory, KUBC Montrose; Robert S. Hix, KOA Denver, on a video differential phase and gain equal - secretary- treasurer; Jerry Fitch, KGLN Glenwood Springs, outgoing president; zier. W. S. Michel, Bell Telephone Labs., Robert Dolph, KFTM Fort Morgan, new president; Ray Beckner, KRLH Canon will talk on statistical encoding for text and City, and Harry Hoth, KRDO Colorado Springs, vice president. picture communication. Page 84 July 15, 1957 BROADCASTING TELECASTING N EW AGC PROGRAM

Designed for Automatic Control of Audio Program Level

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RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J.

BROADCASTING TELECASTING July 15, 1957 Page 85 TRADE ASSNS. CONTINUED AWARDS

Industry Figures to Address AWARD SHORTS Georgia Meeting Aug. 11 -13 WPTR Albany received 1957 award of GEORGIA Assn. of Broadcasters will hear Communication Arts Guild of Catholic agency, advertiser, media and broadcast Diocese of Albany for "the most original work by a medium of in figures at its Aug. 11 -13 meeting to be held communication at the Gen. Oglethorpe Hotel, Savannah. strengthening the moral fibre of the community." Presentation was in recognition of Frank H. Hoell, media director of D'Arcy tp station's in Adv., Chicago, will speak at the Aug. 12 participation community cam- morning session and the Ford Edsel Divi- paign to get obscene literature off city's newsstands. sion will send a representative. FCC Comr. Robert E. Lee will speak at Johnny Grant, disc jockey, KMPC Los the Aug. 12 luncheon. Sol Taishoff, editor Angeles, received Certificate of Recogni- and publisher of BT, will address the Aug. tion, highest award of American Legion, 11 night session. Gordon McLendon, head presented by Los Angeles County Council of of the McLendon station group, and Gaines Legion at its annual Fourth of July fire- Kelley, WFMY -TV Greensboro, N. C., are works show. other speakers. John M. Outler Jr., veteran broadcaster who is retiring from WSB -AM- Otis Malcolm, make -up man, awarded TV Atlanta, will deliver a "farewell speech" HERE Lloyd E. Yoder (r), NBC vice Golden Palette of Society of Make-Up at the GAB banquet. The association will president and general manager of Artists for best tv make -up of 1956 for elect officers. L. H. Christian, WRFC WRCV -AM -TV Philadelphia, accepts Loretta Young's make-up in "The Pearl" Athens, is president John W. Jacobs Jr., the bronze medallion and citation of program of Lorena Young Show series on WDUN Gainesville vice president, is pro- the National Education Assn.'s 1957 NBC -TV. Dick Smith received Golden gram chairman. School Bell Award from Robert E. Palette for best coordinated make -up and McKay (I), president of the National hair -styling for an entire tv production for School Public Relations Assn., at spe- "Taming of the Shrew" on NBC -TV's Hall- RETMA Studies Trade Shows' Value cial ceremonies in Convention Hall, mark Hall of Fame. Philadelphia, last fortnight. The award A SURVEY of electronic manufacturers' WGR-TV Buffalo received was made in recognition of the sta- citation of merit opinions on the value of trade and industrial from Erie County American tion's documentary tv series, Progress, Legion, for shows is being made by Radio-Electronics - "its vital contribution to as in which New Jersey Education Assn. the community Tv Mfrs. Assn. The study was ordered by a responsible medium and the Pennsylvania Education Assn. of communication the RETMA board at its May 17 meeting and for its whole- hearted co- with presented programs dealing with cur- operation following expressions of growing concern programming in the community interest." by members over the increased number of rent problems in education. trade shows and expositions. The survey is Bob Emery, WBZ -TV Boston, received designed to yield data on cost of taking part Certificate of Meritorious Service from in shows as well as membership opinion Stations Vie for Gold Medals Mass. Dept. of American Legion, for "his unceasing efforts to promote and on the results obtained. CALIFORNIA's radio and tv stations will instill in the minds of the youngsters complete for three Gold Medal Top Show ... the basic concepts of loyalty and devotion to the Awards, given for the best program of the AWRT Picks Capital for 1961 American form of government." year -single or series, entertainment or THE board of American national Women public service-which will be presented by WRCA -AM -TV New York was presented in Radio & Television has selected Wash- Gov. Goodwin J. Knight at the fifth annual citation for its "outstanding public service ington, D. site of its 1961 C., as national Press- Radio -Tv Banquet to be held Aug. 31 contributions" by Richard E. Booth, execu- convention. The annual event will be held at the California State Fair & Exposition, tive director of Greater New York Fund. April 23 -26 at Washington's Statler Hotel. Bert J. Abraham, director in charge, said Interim convention sites have been an- last week. Radio stations can enter as KDKA-TV Pittsburgh received plaque from nounced previously for San Francisco, 1958, metropolitan (100,000 or more population Lions International District 14 -B for its and New York, 1959. AWRT board will range) or non -metropolitan. Tv stations are work in drive for Pittsburgh Blind Assn. not decide on a 1960 site until its fall meet- in their own category. Entries should be WMAQ (TV) ing. Chicago's Carnival of Books submitted by means of typewritten copy program and its originator, Ruth Harshaw, and /or story boards no later than mid- cited by Chicago Council on Foreign Rela- night, July 20, to Press -Radio-Tv Awards, tions with its "World Understanding UPCOMING California State Fair & Exposition, P.O. Award." Box 2036, Sacramento, Calif. New York U. receives plaque from Federa- July tion of Hellenic American Societies for its July a -Aug. 2: Television Institute, U. of Cali- RINDA Contest Now Open fornia. Los Angeles. tv series Our Nation's Roots (WCBS -TV July 19 -19: ABC TV Affiliate Assn., Beverly ENTRY blanks for the annual news awards N. Y.. Sat. 2 -2:30 p.m.). Hills Hotel. Los Angeles. competition by the Radio -Television News July 20 -23: National Audio-Visual Convention and Jessie B. Ferguson, Philadelphia school Exhibit, Fairfax. Va. Directors Assn., now in progress, may be teacher, received NBC Public Service July 27: United Press Broadcasters of Ohio. obtained by lunch. Deshler -Hilton Hotel, Columbus. writing Prof. Baskett Mosse, Award "in recognition of her outstanding July 29: Iowa Broadcasters, summer meeting, chairman, Department of Radio and Tv, Hotel Fort Des Moines, Des Moines. service to the children of the community." Medill School of Journalism, Northwestern August University, Evanston, Ill. Any radio or tv Adv. Club of Memphis honored at national Aug. 11 -13: Georgia Assn. of Broadcasters, Gen- eral Oglethorpe Hotel, Savannah, Ga. station in the U. S. or Canada may enter advertising convention, Miami, for support of literacy course Aug. 15 -17: South Carolina Radio & Television prior to the Sept. 1 deadline in four cate- on tv and "Senior Citi- Broadcasters Assn., Ocean Forest Hotel, Myrtle zen's Week." Beach. S. C. gories: outstanding radio news operation of Aug. 16 -18: Semi -annual meeting, West Virginia 1957; outstanding tv news operation of 1957; Broadcasters Assn:, Greenbrier Hotel. White WAVZ New Haven, Conn., honored by Sulphur Springs, W. Va. outstanding news story or news feature New Haven Safety Council for "its service Aug. 20 -23: Western Electronic Show and Con- broadcast by radio in 1957, and outstand- to New Haven" and by vention. San Francisco. National Safety ing news story or news feature telecast in Council with Public Interest Aug. 30-31: Annual meeting of Montana Radio Award for Stations, Florence Hotel. Missoula, Mont. 1957. 1956. Page 86 July 15, 1957 BROADCASTING TELECASTING BELL & HOWELL VIDICON PROJECTORS Versatile Programming ... Low Initial Cost

As an integral part of Vidicon film chains, this new 16mm Bell & Howell projector provides many unique advantages. For example, get complete manual control, meet you Originally produced to plus connection for remote control. At the push of a rigid JAN (Joint Army -Navy) button, you can change from picture and sound on one specifications, this Bell & projector to the same set -up on the other. Howell projector is noted for This Bell & Howell projector also conforms to pro- its ruggedness, trouble -free posed new ASA standards for placement of magnetic performance, simplicity and sound. All in all, the full potential of versatile program- ease of servicing. It includes ming is in direct proportion to the creativeness of your the following special features: production people. Optical and magnetic sound Talk to your Systems Supplier soon. His quotation reproduction Fixed -axis will be a pleasant surprise. Or write for specifications on framing Easy threading Design 614 CVBM projector. Bell & Howell, 7139 Built -in loop setter For- McCormick Road, Chicago 45, III. ward and reverse Operating hour meter Single -phase FINER PRODUCTS THROUGH IMAGINATION operation 600 -ohm balanced line output. Bell & Howell

BROADCASTING TELECASTING July 15, 1957 Page 87 STATIONS

Tv Gains Court Access broadcast with 100 kw video and 50 kw leaked out that we were actively looking audio. as a full -time network-color station. for a buyer." He added, "we weren't." At Trial in Texarkana Studios will be located in Port Arthur. says However, a number of other prospective TELEVISION film coverage of a Tex- Mr. Newberry, with the antenna. 702 feet buyers began talking with Mr. Rosenhaus, arkana, Ark., murder trial by KCMC -TV above average terrain, located in Vidor. Tex. most serious of whom was Sylvester L. (Pat) was started last week as the presiding judge, Julius M. Gordon, president of Jefferson Weaver Jr., former NBC board chairman, along with observing judges from Texar- Amusement Co. in Beaumont, will act as now president of Program Service Inc. It kana. Tex., voiced approval of broadcast president of Texas Goldcoast Television is reported Mr. Weaver and several of his reporting. Inc. and general manager of KPAC -TV. associates bid approximately $3.9 million Circuit Judge Lyle Brown permitted silent Mr. Newberry formerly was with WFAA for the station. but balked at buying film telecasts Thursday afternoon after view- Dallas and was promotion manager for WATV's physical plant in New Jersey. ing rushes with trial counsel. He expressed KPAC -AM Port Arthur for the past eight Another WATV source explained that at amazement that the camera was able to years. Glenn Boatright will be the new sta- this point the station began to feel the cover the courtroom so well, working be- tion's chief engineer and in addition will pressures that come with news of selling hind a one -way glass panel installed in a side continue as chief engineer of KPAC and as out. Advertisers and agencies "begged off" door of the courtroom. He added that the dean of electronics at Port Arthur College. making any sort of positive decision about pickup caused no disturbance in the court- their fall campaigns and "internal morale" room. was affected. WATV (TV) Sale Talk Ends KCMC -TV went on the air Thursday Mr. Rosenhaus' announcement. how- evening with portions of the Wednesday But 'Cash' Offers Welcome ever, does not slam the door shut on any proceedings. A commentary was supplied prospective purchaser. station management DISCUSSIONS between WATV (TV) New- by the news staff, headed by Bill Gill. insists. The WATV spokesman added that ark, N. J., and a "group of interested parties" Judge Brown was contacted Thursday the station will not "talk turkey" unless it for purchase of the ch. 13 outlet came to an by a representative of the American Bar gets a specific offer and unless that offer abrupt end last week with a terse announce- Assn.. he told newsmen, and informed is backed with cash. "not vague promises." the ment from the station's president -general coverage was a violation of Canon 35 (ABA manager, Irving R. Rosenhaus. The an- Reaffirming its position, WATV last ban on broadcast -visual of coverage court nouncement, in its entirety: "Negotiations week also anounced that it had completed proceedings). The said he judge took the for the purchase of the station have been the purchase of the National Telefilm matter "under advisement." discontinued." Assoc. "Rocket 86" package of 86 20th Attorney Harold Flowers, representing Century-Fox Film Corp. pre -1948 pictures. has James Moore, 18- year -old Negro defendant, The station been "on the block" since It also told of "negotiations for sponsorship spring [Closed Circuit, May 27] but never twice objected to tv coverage though it was of a weekly boxing show ... with a major stated he had agreed verbally to broadcast "officially," according to a WATV spokes- advertiser" to start in mid-September. reporting prior to the trial. man. He explained that Mr. Rosenhaus had never publicly voiced a desire to sell the sta- The KCMC -TV telecasts attracted na- .. . but these WERE sold tionwide attention. At the weekend several tion (asking price $4 million plus $600.000 in news film services were interested in film property), but "listened attentively" when W. DEE HUDDLESTON and associates, footage. KCMC taped the proceedings for the Metropolitan Educational Television owners of WIEL Elizabethtown, Ky., bought radio via concealed microphones. George Assn., a non -profit educational group in New WLBN Lebanon, K. (1590 kc, 1 kw), from York, approached with Dobson, stationed in an anteroom. provided Mr. Rosenhaus an Charles Shuffett and C. H. Hulse for $65,- offer to his taped commentaries which were carried de- purchase station. META current- 000. Broker was Paul H. Chapman Co. layed, but actual sound recordings of the ly operates out of a tv production center in WPLY Plymouth. Wis. (1420 kc, 500 w), Manhattan's Carnegie Endowment Peace trial will not be broadcast until it is over, for was sold by Milton Maltz and Robert Bldg., opposite UN is under terms of a ruling by Judge Brown. Headquarters. and Wright to Charles and Marion Boonstra, seeking a channel. KCMC -TV is planning to cover final stages R. B. Rogoski, and Dalton C. Hille, all of of the trial, including the verdict, with Shortly after META began talking with Muskegon, Mich., for $65,000. sound film. WATV, the spokesman continued. "word The Boonstras have substantial interest Walter M. Windsor, KCMC -TV general manager, said plans for courtroom coverage were started more than a year ago. Mr. Gill obtained permission to film the Moore trial, which has aroused wide interest because the defendant had previously been found guilty in a joint trial involving three other defendants. The present trial follows a successful appeal for separate trials. The broadcast coverage will be shown to the state Legal Council, comprising all Arkansas trial judges, at a later date in an effort to open all state courts to complete news coverage.

KPAC -TV Sets Sept. 15 Start; To Serve 'Golden Triangle' KPAC -TV Port Arthur, Tex., which is affiliated with NBC and represented for national sales by Paul H. Raymer Co., has set CONSTRUCTION of the new WSOC- AM -FM -TV Charlotte, N. C., television city Sept. 15 as its target date, reports Mack will begin within the next thirty days, it was announced last week by Larry Walker, Newberry, sales manager. president of the WSOC Broadcasting Co. The new radio-tv center. which will be one The ch. 4 station, licensed to Texas Gold - of the most modern in the will be on a large coast Television Inc. (owned by Port Arthur country, erected tract of land approxi- College and Jefferson Amusement Co.), will mately 81/2 acres and the main building will contain approximately 27,000 square serve Texas' "Golden Triangle ": Port Ar- feet of floor space. Completion of the "tv city" is expected in the spring of 1958. thur- Beaumont -Orange. KPAC -TV will

Page BB July 15, 1937 BROADCASTING TELECASTING Only STEEL can do so many jobs so well

Carry Your Books? Walk into almost any school and you'll see row upon row of student lockers -made from cold rolled steel sheets. That's because no other material offers such a desirable combination of strength, durability, and low cost

You'll Float Through The Air -For A Mile. This i, a cable t ramway for tourists that goes up Cannon Mountain at Franconia Notch in New Hampshire. The heavy wire ropes are well over a mile long, 17/8 inch in diameter and they weigh 28 tons apiece. The cable was made and installed by American Steel & Wire Division of United States Steel. This tradamark Is your guide to quality steel

Biggest Airplane Hangar In The World - If you include the maintenance shops, the Air Force hangar in San Antonio sprawls out over 23 acres. Inside the hangar there is a 250 -foot clear -span area without a post or pole of any kind between the floor and ceiling. Airplanes can he moved about freely without ob- struction. This has been made possible by long, strong steel roof trusses. The entire building was fabricated and erected by the American Bridge Division of United States Steel. UNITED STATES STEEL

AMERICAN BRIDGE..AMERICAN STEEL a WIRE and CYCLONE FENCE.. COLUMBIA. GENEVA STEEL.. CONSOLIDATED WESTERN STEEL.. GERRARD STEEL ST RAPPING.. NATIONAL TUBE OIL WELL SUPPLY.. TENNESSEE COAL IRON..UNITED STATES STEEL PRODUCTS.. UNITED STATES STEEL SUPPLY. Dinkiest d UNITED STATES STEEL CORPORATION, PITTSBURGH UNITED STATES STEEL HOMES. INC UNION SUPPLY COMPANY UNITED STATES STEEL EXPORT COMPANY UNIVERSAL ATLAS CEMENT COMPANY 7 -221

SEE The United Stem. Steel Heur. Ire a sul4hour 1V mutant dreeneen ,ere Dine, Wednesday evening by enhee $u!n Sleet Consult your nwspeer for urns .ltd etenon.

BROADCASTING TELECASTING July 15, 1957 Page 89 STATIONS CONTINUED WINS Ballyhoo Ties Up 'COPTER FINDS SITES N.Y. Phone Exchange WHERE to erect the tv antenna THE New York Telephone Co., which has seemed to be the main problem con- been waging a campaign against promo- fronting potential set -buyers in Juneau tion-minded film companies using telephone Alaska's mountainous outskirts, miles exchanges through which to publicize forth- from the city's station, KINY -TV. coming films, last week tangled with WINS That is, it was a problem until enter- New York over the same principle. But in prising tv set retailer Al Glover came this case, WINS was plugging WINS, using up with the idea of using his heli- "My Fair Lady" as the gimmick. copter to find good antenna sites. The The station all week, during its early - with on helicopter, equipped aerials morning weekday show, Contact, starring each landing skid, hovers over the former sportscaster Bill Stern, offered two a prospective customer until Building home of tickets a day to "My Fair Lady" to the first on a 17- a clear picture is obtained listener calling in whose private telephone inch portable set in the copter's cock- number totaled 20 or 36 or some other a Station? pit. A marker is then dropped signify- "magic number." With "MFL ". ducats ing not only where an antenna can harder to come by than invitations to the be built but also another sale for tv White House, WINS figured the stunt would dealer Glover. boost Contact's audience to a considerable degree. It did: on Monday, enough people Stepping Up (WINS estimate: 50,000) called to put the n WMUS Muskegon. Mr. Rogoski i Murray Hill 7 exchange as well as several WMUS president, and Mr. Hille is its genera "tandem lines" out of commission because of manager. The sale was negotiated by Allen overloaded circuitry. Power? Kander & Co. That afternoon, telephone company offi- WJMS -TV Ironwood, Mich., holding a cials contacted WINS Sales Manager John Use the complete services of the permit for ch. 12 since 1955, has been sold M. Maupin and begged him to cease and by William J. Johnson and associates to desist, citing the Public Service Commis- EPRAD WDMJ -AM -TV Marquette, Mich., for out - sion's stand on the use of telephone service. Engineering Company of- pocket expenses totaling round $10,000. PSC, said the telephone company, feels The sale is contingent on FCC permission that tying up phone lines for promotional for operation of the station as a satellite of services isn't "public service." WINS dis- Consultants in CBS -affiliated Marquette outlet and also au- agreed and argued that by being on the air thority to feed the Ironwood station via mic- it was doing the public a "service." The rowave relay. telephone company then said it would RADIO cancel service on the Murray Hill number Carter Leaves WAAM (TV); used by the station. WINS reported it asked ALLOCATIONS the company to take out newspaper ads to WBC Takes Over on Aug. 5 acknowledge publicly that WINS' VHF popularity AM FM TV UHF RESIGNATION of Kenneth L. Carter as in the early morning had strangled the general manager of WAAM (TV) Balti- phone company's facilities, thus explaining FIELD more was announced Thursday by Ben Co- the cancellation of the Murray Hill number. hen, president. The station becomes a West- The telephone company, on the other hand, inghouse Broad- said Mr. Maupin volunteered to take the INSTALLATIONS casting Co. prop- ads out himself. erty Aug. 5. At any rate, a temporary truce was Mr. Carter join- called. WINS agreed to limit the contest ANTENNA ed WAAM in 1948 to three minutes and said it would have Mr. as local sales man- Stern exhort his listeners not to call after MEASUREMENTS ager, becoming a winner had been announced. Instead general manager in of the Murray Hill number, WINS took 1950 and vice pres- DIRECTIONAL ident last October. Mr. Cohen said the SYSTEMS station had received over 100 major Call, write or wire the MR. CARTER public service awards during the Carter regime. Mr. Carter was a three -term EPRAD member of the NARTB Tv Board, serving Engineering Company as vice chairman when his term expired last April. He was co- chairman of the 1957 A DIVISION OF NARTB convention. Pending the transfer to Westinghouse ownership, Mr. Cohen will assume the re- ELECIRÍCAL PRODUCTS RESEARCH sponsibilities of general manager. Mr. Car- ter said he had no immediate plans. He has resigned from the board of Television Bu- COMPANY UERELDPMENT reau of Advertising. At WBC it was stated that no announce- 1211 Cherry St. Toledo 10, Ohio ment of WAAM personnel plans would be 'Bet you can't lay an egg over made until Aug. 5. A major promotional CHerry 3 -8107 KRIZ Phoenix!" campaign is planned, starting in September. Page 90 July 15, 1957 BROADCASTING TELECASTING LOW PRINT

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The term "Scotch "and the plaid design are registered trademarks for Magnetic Tape made In U.S.A. by MINNESOTA MINING AND MFG. CO., St. Paul 6, Minn. Export Sales Office: 99 Perk Avenue, New York 16, N. Y. O 3M Co., 1957 BROADCASTING TELECASTING July 15, /957 Page 91 STATIONS CONTINUED

WHAT'S NEW AT WCCO -TV: NEWS begins at 7:55 a.m. each weekday with a five- minute newscast followed by an- MORE news is good news at WCCO- written in the big editing room. other five minutes an hour later. Charles TV Minneapolis -St. Paul this year since The primary production vehicle for McCuen broadcasts both programs as the station has remodeled its building all this news-gathering and preparation well as the News at Noon, five days a completely, expanded its news staff and is the giant Ten O'clock News, Weather week at noontime and the Sunday Noon facilities, and taken a calculated program- and Sports program, seen seven nights a News at 12:30 p.m.. Sundays. Cedric ming plunge by placing its greatest local week and containing 20 minutes of in- Adams handles the Dinner Time News production emphasis on a nighttime half - ternational, national, state and local news, at 6 p.m. each weekday. To supplement hour of news, weather and sports, accord- plus five minutes each of the latest the Ten O'Clock News. experts in various ing to F. Van Konynenburg, WCCO -AM- weather and sports. The WCCO -TV fields sometimes appear on the show to TV vice president -general manager. staffers who handle this show are: Dave analyze any complicated stories in readily The physical aspect of WCCO -TV's Moore. news; Bud Kraehling, weather; understood terms. new news era began about three months Dick Enroth, sports. Prior to this exten- In sum, WCCO -TV has gone all out ago with completion of its building ex- sive evening news program the station's to prove there will he no trend away from pansion which, without at all interrupting nightly news effort was confined to a extensive news coverage in Minneapolis- the station's program schedule, added 10- minute news show at 10:30. five St. Paul. As one viewer put it: "WCCO- two- and -a -half stories to the structure, nights a week. TV now opens up the world of news, installed what the station claims is the All told, the station has 28 local news swings the door wide so I can hear. see largest television studio in the Northwest offerings each week. The tv news day and experience the events of the day." -originating point for the nightly Ten O'clock News, Weather and Sports- and so developed its basement that the enlarged news department situated there now occupies nearly the entire floor, with one large news room, a film lab, still photographic darkroom, projection room and news director's office. But the growth and reformation of WCCO -TV's home tells only part of the news story. Over the past eight months the station has doubled the size of its news staff, which now numbers 22 re- porters, writers, photographers and technicians. This is above and beyond the station's eight on -air personnel. WCCO- TV has increased its emphasis of news film coverage. Besides CBS Newsfilm, which is flown in 10 times each day, there is extensive filming of the local scene with photographers averaging 20,- 000 feet of news film each week, an approximate increase of one -third over last year. In addition to the CBS film on ch. 4 in Minneapolis -St. Paul, viewers receive the benefits of the AP and UP wires and STAFFERS of WCCO -TV's news department pose in the new city room. Seated in the UP facsimile service. A dispatcher moni- foreground are the reporter- writers (I to r): Ed O'Hara, Jim Richardson, Tom Pettit, tors police radios from both of the Twin Nat Rutstein, Bob Casey and Joe Bartelme. The photographers in right background Cities, as well as those of the sheriff's (1 to r): Wally Cameron, Gordon Bartusch, Joe Sullivan, Stan Zieve and John Croft. office and highway patrol. Information Associate News Director Bob Shafer is shown standing in center background behind that has .the makings of a news story is the reporter- writers and photographers. Seated at the tables behind the reporter- forwarded immediately by shortwave to writers are (I to r): Gloria Bartusch. news department librarian. and Mary Ellen True - the WCCO -TV cruisers and the station's man, news department secretary. Behind them are dispatchers tl to r): John Briska, news plane. While news film is processed Dave Ziegenhagen, Jerry Norbery and Duane Gratz. Seated to the right of the dis- in the WCCO -TV lab, the copy for it is patchers are lab technicians Larry Kohout and Bob Sjoholnn.

is four private lines, each a Bryant 9 ex- publicity department of Columbia Pictures equipped with an Auricon sound tv camera, change. This worked on Tuesday, but the Corp., which had invited New Yorkers -by plus a 16 mm hand camera and a radio following day. the WINS audience had word of mouth -to call a certain number console will be completed. The facility also memorized the four numbers and bom- in order to hear a very "important- (and will be used for training films for new barded the station through the Bryant num- provocative) message. The message was de- employes of the various city departments bers. Although WINS claimed that by livered by an unidentified girl (on recording) and offices. 1 p.m. Wednesday the Bryant numbers had doing her sexiest best to get people to see gone "dead," assuming that the phone corn - the film "My Sister Eileen." This situation WICU (TV) Tower Rises pany had canceled the service, phone com- was remedied after the telephone company Higher pany executives contended this was "cer- had taken up the matter with Columbia. CONSTRUCTION work on the new WICU tainly not the case." WINS later attributed (TV) Erie, Pa.. tower. which will boost the the halt in service to a "technical matter" L. A. Building Radio -Tv Facility station's power to 316 kw, is expected to unrelated to the Contact contest. be completed by the end of this October, The telephone company said its most COVERING city hall is going to be a lot according to Ben McLaughlin. general man- recent argument concerning the use of easier for the radio-tv newsmen of Los ager. The tower's new height will be 782 phones for film "ballyhoo" was with the Angeles starting this fall when a new facility feet above average terrain. Page 92 July 15, 1957 BROADCASTING TELECASTING STATIONS CONTINUED

WSAZ Appeals Court Ruling Based on Out -of -State Suit RECEPTION of a broadcast signal in a state could place the originating station in the position of doing business in that state under provisions of a federal court ruling being KO1K appealed by WSAZ -AM -TV Huntington, W. Va. WSAZ Inc. is asking the U. S. Court of FOOD CHAIN Appeals, Sixth Circuit, to reverse a ruling by the U. S. District Court (Eastern Ken- tucky) in a libel suit. The district court held CtU1NTETckne_- that WSAZ Inc. properly stood trial in a local Kentucky court. Q, VA-COvtn60 In its appeal, WSAZ Inc. contends it did not come under Kentucky jurisdiction since (IN PORTLAND, OREGON) it has no offices or employes in the states; only 1.03% of its total $1,976,049 sales in the year preceding filing of the 1955 libel suit was sold to Kentucky advertisers; most of this advertising was negotiated in Hunt- ington or handled there by phone; it sends newsmen into Kentucky only occasionally, and the broadcasts involved in the libel suit were not connected with any advertising. Since trial in the local Kentucky court was based on the claim that WSAZ Inc. was doing business in the state, WSAZ Inc. contends it should not have been forced to stand trial merely because its signal crossed the state line. The station brief poses this point: Can a broadcaster be sued and forced to stand trial in any state or territory where its signal may be received? Carrying the idea further, it is suggested the decision could mean that any radio or tv company be held doing business in any state, though it had no property or employe within 1,000 miles.

She looks... WFGA -TV Sets Sept. 1 Target; listens... Local Sales Staff Announced reacts... In 30 rich WFGA -TV Jacksonville, Fla., ch. 12 uhf Oregon and outlet, will go on the air Sept. 1 with basic Washington NBC -TV programming, according to an counties covered announcement last week by Jesse Cripe, PORTLAND'S FIVE exclusively station manager. The WFGA -TV local BIGGEST FOOD CHAINS sales staff will Willard (Bill) by KOIN -TV, consist of Fra - (doing over 60% of the total volume) ker, local sales manager, and account Portland, Ore. ex- ARE LONG -TERM ADVERTISERS The boys from ecutives Bill Miller, Mel Bruning, Bill G-1 ONLY ON KOIN RADIO... CBS -TV Spot Slater and Ed Brett. Messrs. Fraker, Brun- Sales will tell you ing and Slater formerly were on the sales Fred Meyer 22 years a delightful story staff of WJHP -TV Jacksonville, uhf outlet. Kienow's 10 years about her buying Mr. Miller joins the WFGA -TV staff from habits and WFLA-TV Tampa, Fla., and Mr. Brett Piggly Wiggly 7 years KOIN -TV's was with the Magazine. Ralph Safeway 6 years ratings (amazing!) All- Florida and coverage Nimmons is general sales manager of the Columbia Mkts. 6 years (incredible!). new station. In Portland, the men who WATCH the sales use the station that MAKES the sales! APPRECIATION RADIO THE OWNER of Cooky's Grill in Morro Bay, Calif., received a surprise gift from six of his waitresses. They PORTLAND, OREGON purchased three 10- second tv spots to boost the grill on KEYT (TV) Santa REPRESENTED BY CBS RADIO SPOT SALES Barbara. The spots were scheduled to run just prior to the Friday Night Fights telecasts. The girls bought them to show their appreciation of their boss.

BROADCASTING TELECASTING July 15, 1957 Page 93 STATIONS CONTINUED

L I N ES Newsworthy News Coverage by Radio and Tv WTVJ cartoonist Roy Ritzell was on hand DATE to sketch the proceedings. His cartoons have been transmitted to WTVJ studios each eve- DALLAS -On the morning of July 4 KLIF PORTLAND - KGW-TV Portland, Ore., ning over a UP wire-photo line. The Holt Dallas submitted new proof to its listeners cracked the courtroom camera barrier last trial started this month, when articles of im- that an independent station can do an im- month when it won permission to telecast peachment were presented by the Florida pressive international news job without net- the jury's verdict in the perjury trial of House of Representatives, after months of work facilities. Staffers worked through the Portland Mayor Terry D. Schrunk. The not- investigations. All news cameras were barred night July 3 calling UP newsmen in London, guilty verdict was carried live on KGW -AM- from the trial. Berlin, Belgrade and Paris by transatlantic TV and on KING -TV Seattle, and the video telephone for first -hand reaction to the coverage was roundly commended in a fea- HUNTINGTON -WHTN -TV took the same Kremlin political shakeup. ture story in the Portland Journal Sunday, route around the camera ban to cover the Starting just before midnight, Dallas time, headlined, "Tv Verdict Makes History." local murder trial of Elmer Bruner in this KLIF News Director Dave Muhlstein fin- Permission for the courtroom coverage West Virginia city. Staff artist Bill Sayre ished the final call just before 7 a.m. The was given by Circuit Judge James W. Craw- made daily sketches of the four -day proceed- telephone tapes were edited and on the air by ford after consultation with jurors. KGW - ings, which ended in conviction of the de- 8. KLIF broadcast the overseas report sev- TV's request was granted, the Journal said, fendant for the hammer -killing of Mrs. eral times during the morning and afternoon "partly because of the fine manner in which Ruby Miller. and fed it to sister stations KTSA San An- the various news photographers conducted tonio and KILT Houston. Listener reaction themselves during the main part of the trial" COLUMBUS -News may not be strictly to the international story was gratifying, and partly because of a growing conviction within the line of duty of J. D. Adams, jan- KLIF reports. that Canon 35 is outmoded. Judge Crawford itor at WRBL -AM -TV Columbus, Ga. But told KGW -TV officials that the event was Mr. Adams knows a story when he sees one. KANSAS CITY the pool origination -With an important step "in opening the court to On a recent Sunday morning Mr. Adams. July 6 of the in Truman Library dedication out in his automobile, saw a helicopter, buf- Independence, Mo., for the full ABC-TV this new medium." KGW -TV's camera was and re- feted by wind, clip off the top of a utility Network, KCMO -TV Kansas City com- stationed in the judge's chambers no lighting. Telecasting the ver- pole, go out of control and crash. He sped pleted its longest feed to date. To cover the quired extra to a telephone and called the office. hour- and -a -half affair, KCMO -TV used five dict was called by the Journal "a great exper- The staff there. prepared for a quiet and cameras, 12 technicians, a five -man produc- iment," proving that "modern photography routine Sabbath, had to call Chief Engineer tion crew and three stagehands, under super- can be unobjectionable in a courtroom." Gamble off vacation to cover the helicopter vision of Vic Anderson, technical advisor, MIAMI- Combining primitive and modern mishap. But Mr. Adams' call was timely. and Steve Mills, director. Also on hand WTVJ (TV) since the air accident was the first of a were newsmen Jim Monroe, Harold Mack communication techniques, series of news breaks unfamiliar to the Sun- and Allen Smith, two news cruisers and film Miami has managed to give its viewers pic- day beat. cameraman Bob Youker. torial coverage of the impeachment trial of Miami Circuit Judge George Holt. When At the crash scene, Mr. Gamble and Skeets TRAVERSE CITY -One of Michigan's worst the trial got underway in Tallahassee, Fla., Joiner, WRBL -TV cameraman who joined traffic accidents, a seven-fatality smashup, him to film the story, saw smoke billowing July 5, brought President- General Manager I mile away. Mr. Gamble rushed there to Les Biederman of the Paul Bunyan Network broadcast first reports ors a cabinet shop to the scene to cover for his stations, NBC DAVIS DELIVERS DAD blaze. He was joined by News Director Glen and the AP. Paul Bunyan stations are Broughman who wrapped up both crash and WHB Kansas City, Mo.. disc jockey WTCM- WPBN -TV Traverse City, WATT fire stories and sped away on still another Gene Davis now can qualify as an Cadillac, WATZ Alpena, WMBN Petoskey tip to the Chattahoochee River to cover a and WATC Gaylord, all Mich. official "stork helper." A call hit the reported drowning. When a car with nine passengers crashed station one morning not long ago from into a truck 25 miles out of Traverse City, an excited listener who had good cause SAN FRANCISCO -KCBS here cut through a Paul Bunyan remote unit rushed to broad- for her excitement; she was about to the red tape of local and federal government cast bulletins, film the disaster scene and give birth. Would Gene try to reach agencies June 29 to broadcast dramatic interview the surviving truck driver. Mr. her husband, somewhere between police reports of the pursuit and capture of Biederman's team also covered at the hos- Kansas City and Wichita, on WHB? James Goldman, kidnaper of Sheriff's Dep- pital, where two critically injured children Gene would and did and the daddy -to- uty Harry (Kip) Haring. were taken. A survivor of the deceased fam- be rushed home just in time to be pres- The Napa County sheriff's office had re- of his - ily, a married daughter in Bay City, Mich., ent for an early glimpse seven corded shortwave reports as they carne in was located after she heard the Paul Bunyan pound baby boy. from police cars, airplanes and helicopters report over NBC there. pursuing the dope-crazed kidnaper. On the recordings were police descriptions of how Deputy Haring wrested a gun from his cap- Cincinnati's Most Powerful tor, shot him and brought their car to a halt. To get the documentary dialog, KCBS went through the Napa County sheriff's of- Independent Radio Station fice, the Santa Clara sheriff's office relay station. the Associated Public Communica- 50,000 watts of SALES POWER tions Office of California (which designed the shortwave network) and the FCC. CINCINNATI, OHIO KCBS and the CBS Radio Network broadcast the police report several times June T eezeiftn 29 -30. THE LAKE CHARLES -Rehabilitation of coastal W K Y communities after the June 27 hurricane finds KAOK Lake Charles, La. -the station which broadcast the area's only signal during worst the serving On the Air everywhere 24 hours a day -seven days a week some of the of storm -still a ravaged area. Daily reports of dead, missing and survivors last week still went out

Page 94 July 15, 1957 BROADCASTING TELECASTING from KAOK, with Civil Defense. Red Cross messages and appeals for aid. KFMB FAMILY DOES NONSTOP NEWS JOB Hurricane Audrey first began to dominate KAOK broadcasts at noon, June 25, two THERE is no conflict between job and becoming as well acquainted with Mrs. days before it hit. Warnings went out on a family in the life of Merritt Hadley, news Hadley as with her hard- working hus- signal that could be heard, KAOK says, in director of KFMB San Diego, Calif. band. When several stories break at the nearby Cameron, which was to be devas- Having assigned himself to fulltime duty, same time, Mr. Hadley calls home, and tated, along with Pecan Island and Grand Mr. Hadley has put his wife to work, Mrs. Hadley covers whatever the regular Chenier. As the storm mounted, Tom Gres- too. Monitors and loudspeakers in the staff can't. Neither of the team ever stops. ham and Roy Rhodes, co- managers of Hadley home are tuned to police, fine, As she fed the baby one recent 3 a.m., KAOK, decided to sign on at 3:30 a.m. sheriff's and Coast Guard frequencies 24 Mrs. Hadley heard an important police Thursday, some hours before the hurricane's hours a day. Reports are heard all call and went to rouse her husband, only full force was felt. Announcer Jack Minnis, through the house on a five -speaker to find him almost out the door. He had through contacts at the Lake Charles Air system Mr. Hadley built. A monitor is heard the report on the bedside monitor. Force Base, arranged to borrow a 5 kw on all night. Another monitor is in the Pleased with the service, KFMB brags gasoline power unit. Power failed at 8:30 family automobile. along with built -in that it has what it believes to be the coun- a.m., leaving the area without broadcast tape recorder. try's only entire-family news director on service, until KAOK was able to transport Police and other news sources are the job around the clock. the Air Force unit to its studio, borrow necessary cable and return to the air at 11:30 a.m. As gas dwindled, staffers had to SHREVEPORT -AI Crouch of KENT phone. He put stories on a portable tape was way Some siphon a supply from station cars to main- Shreveport, La., set out by car for Lake recorder, when there no out. tain power. Charles Wednesday night and got there reports got out by ham radio and were tele- At this time KAOK studios were head- just as Hurricane Audrey hit Thursday phoned to KENT. When a ham operator in quarters for Red Cross, Civil Defense, morning. This was the beginning of a 104 - Lake Charles set up a national network, weather, city and utility officials, who broad- hour job by the KENT correspondent. Mr. Crouch did a five- minute story and re- cast emergency instructions to residents. with about a dozen hours budgeted for sleep quested ham operators to give it to networks and news services. The KENT reporter cov- KAOK was on the air all night, and as during the entire period. News Director Crouch telephoned his first ered the disaster area for five days, until ex- wind and rain diminished the next morning. report to Shreveport from a phone booth haustion forced him to retire to Shreveport. survivors from Cameron reached Lake outside a service station. While he reported, Charles. The next chapter of the hurricane he saw the service station demolished, leav- HOUSTON -Not far from the hurricane story began on KAOK, and it goes on, as the ing only the booth where he stood. As com- disaster area, KILT Houston maintained a gradual process of rehabilitation moves munications failed, Mr. Crouch drove miles fully -staffed emergency weather center. For forward. on almost impassable roads to reach a tele- hours KILT was the only outside con-

Model 33 Berlant -Concertone broadcast quality Stereophonic recorders enable small stations to produce full stereo broadcasts for the price of a single tape. With a Model 33 full stereophonic tape recorder, long expensive phone lines and duplicate remote .equipment are no longer necessary for remote live stereo pickups. And, the Model 33 tape re- A Complete corder saves on Engineers' time, too. It plays full track, half track and stereophonic tapes and offers operational standby protection for the price of one machine. Single Package The Model 33 has three motors including hysterisis synchronous drive to give 99.8% timing accuracy. Frequency response ranges from 40 to 16.000 cps at 15 ips ± 2 db. Source for Stereophonic Broadcasts

OTHER OUTSTANDING FEATURES include 103/2 inch reels, 41/2 inch signal level meters, 2 channel input. Ease of editing and cueing as well as monitoring from tape while recording makes this equipment popular with stations planning stereo broadcasts simultaneously on AM and FM. Berlant- Concertone Model 33 recorders quickly pay for them- THE OUTSTANDING selves by eliminating duplicate remote equipment, operator time and HEARD ABOUT HAVE YOU AT AMERICAN' expensive phone lines. For information write for brochure 5012.2. OPPORTUNITIES ENGINEERING AUDIO DIVISION AMERICAN ELECTRONICS, INC. 655 WEST WASHINGTON BOULEVARD, LOS ANGELES 15, CALIFORNIA

BROADCASTING TELECASTING July 15, 1957 Page 95 STATIONS CONTINUED

The

Columbia Pacific

Radio Network A SHIRTSLEEVE planning session followed an announcement that Burgermeister beer doesn't miss will sponsor a new western and country music series on KABC -TV Hollywood. Drawing up plans for the new variety show are (1 to r) Lew Rolle, BBDO, agent: for the beer firm; Les Mullens, advertising director for Burgermeister; John a thing! Alexander, BBDO; Mal Klein, assistant sales manager of KABC -TV; Elton Rule. station sales manager; Peter Robinson, KABC -TV program director; Nat Nigberg. producer -packager, and Mack Chandler of BBDO.

tact for the people of High Island, Tex. Multi -Voice Radio Network Consider first There, townspeople were gathered in the Grows With Stations, Shows the 3 Pacific Coast school building and received survival in- states. Their vast structions from KILT broadcasts. Listeners ALABAMA's Multi -Voice Radio Network. 323,000 square miles also heard running hurricane news from which began operation last February with contain almost 6 KILT staffers at points along the coast. eight stations and now has more than double million radio homes. As Audrey subsided the entire KILT staff that number, although "dedicated primarily Well, sir. it takes worked to the exhaustion point maintaining to regional news coverage," is currently 245,000 watts liaison with Texas, Louisiana and Washing- making plans for other programs which will of well placed power ton authorities. benefit member stations, reports Robert V. to reach 'em all. KNUZ Houston had newsmen waiting Dunnavant, originator and director of the We have it! And if for the storm as it lashed Port Arthur network. you market Thursday morning. Bill Anthony covered MVRN's prime program at present is in the 8 other far from that city, Orange, Beaumont and Lake Contact -Alabama, a half -hour news show west states, Charles. Dick Lahm reached Cameron by from 10 -10:30 a.m., broadcast five days a we offer you our chartered plane to give one of the first re- week with news gathered by each network Mountain Network ports of the complete destruction there. On- affiliate. Mr. Dunnavant acts as the pro- to blanket that the -spot accounts by KNUZ were relayed gram's moderator and introduces each re- area, too! That's why to WWDC Washington; KIOA Des Moines; porter from the other stations. Mr. Dun - we don't miss KSTN Stockton, Calif.; WHHM Memphis; navant reports that the network has had a thing KTTB Tyler, Tex., and NBC's Monitor. its share of state -wide scoops and exclusives -and neither during the more than five months it has been does the advertiser SAN ANTONIO -This city's KONO Radio presenting Contact- Alabama. There also are who depends and KONO -TV, though covering the hurri- special reports from Washington, D. C., on on us. cane story competitively, came out about the show. The entire production is received even, surviving alternate weather setbacks to and re -fed to the full network by Mr. Dun - both stations. In a spirit of "competitive co- navant's home station, WJMW Athens. operation" radio and tv staffers set out for Mr. Dunnavant hopes in the future to Cameron the morning after Audrey struck. establish regional networks similar to MVRN COLUMBIA Atmospheric conditions broke radio con- in "as many states as possible." MVRN al- tact with the plane about 100 miles out of ready has organized a news service for the San Antonio. But KONO -TV cameraman weekly papers in its broadcast area, known Dick Perez was able to get some 400 feet as the Multi -Voice News Bureau. Bailey of film as the plane approached the disaster Leopard, of the Birmingham Post -Herald, PACIFIC area. En route home, pilot- newsman Bob is in charge of the newspaper department. Cooper tried to telephone a radio report from Beaumont, Tex., where he landed to THE COMMUNITY" HEWS VOICE refuel. Again weather conditions interfered, RADIO and the report was not of broadcast quality. But as the plane started its homeward dash, radio contact from plane to station was re- established, and Mr. Cooper recounted the Cameron story while steering the plane. SRS NETWORK "Competitive cooperation" paid off, the sta- GREATER CLEVELAND'S tions report, as KONO got its eyewitness re- NUMBER STATION ports, and KONO -TV got its film in time i for an area exclusive the next morning. SRS "Radie- Active" MRS

Page 96 July 15, 1957 BROADCASTING TELECASTING WERE -TV newsreel crew in action. filming the fire which destroyed the Methodist Church in Kingston, Pa., in February, 1957. Use of DuPont Rapid Reversal Film has made it possible for this station to speed the telecasting of local news events.

"We give our viewers the news as it's made - thanks to Du Pont Rapid Reversal Film" says Fritz Chamberlain, Staff Photographer, WBRETV, WilkesBarre, Pa. in servicing local school and college sports events. " \Ve offer a 48 -hour service to these schools," says Mr. Chamberlain, WBRE -TV cut processing time for news film more than 85% "but by using Du Pont 930 and 931 we are able to return by using Du Pont 930 and 931 Rapid Reversal Motion their film within 15 hours. Picture Film. While it used to take an hour to develop, fix "By switching to Du Pont Rapid Reversal Films," he and dry 100 feet, it now takes only 8 minutes. concludes, "we now have much faster processing. combined with broad latitude that permits shooting under all lighting "During a recent fire," says photographer Chamberlain, conditions. These films can be rated well above their assigned "only 30 minutes elapsed between the time footage was shot ASA ratings, give us improved sound, and they have elimi- and the time home viewers saw the fire on their TV sets. nated the problem of switching polarity we had when using We scored a 'beat' by getting the film on the air before any a negative type film." other station, and we received many favorable comments from viewers because we were showing the fire while it was FOR MORE INFORMATION about DuPont Motion Picture Films for actually in progress." every TV use. ask the nearest Du Pont Sales Office. or write Du Pont. Photo Products Dept.. Wilmington 98. Delaware. In WBRE -TV uses Du Pont film for all their programs and Canada: Du Pont Company of Canada (1956) Limited. Toronto.

DU PONT MOTION PICTURE FILM

SALES OFFICES Dallas 7, Texas .1628 Oak Lawn Avenue Atlanta 8, Georgia 805 Peachtree Building Los Angeles 38, Calif., 7051 Santa Monica Blvd. Boston 10, Mass. 140 Federal Street New York 11, N. Y...... 248 West 18th Street BETTER THINGS FOR BETTER LIVING Chicago 30, Ill...4560 Touhy Ave., Lincolnwood Phila., Pa....308 E. Lancaster Ave., Wynnewood ...THROUGH CHEMISTRY Cleveland 16, Ohio. ..20950 Center Ridge Road Export, Nemours Bldg., Wilmington 98, Delaware STATIONS CONTINUED Obviously OUTSTANDING..

FOR its debut in fm, the House of Sight and Sound, Los Angeles, has picked BALANCED KRHM (FM) Los Angeles where it will sponsor a 14 -hour weekly schedule. Jerry Johnson of the hi -fi firm tunes KRHM, as agency and station men gather around. They are (1 to r) Dale Peterson, KRHM program director; George Green, station account PROGRAMMING executives; Les Claypool Jr., m.c. of Concert Hall, which the House will sponsor from 11 a.m. -1 p.m. daily, and John Bainbridge of Tilds & Cantz, agency. the key to dominance Fm Pioneer, Associate Open interviews. One time Class A hour rate is in Peoriarea WGHF (FM) With Twin Multiplex $50 with the one -minute spot in that classi- fication rated at $15. FM PIONEER Capt. W. G. H. Finch and Both Capts. Finch and Detzer have been Programming with a purpose his associate, Capt. A. J. Detzer, formally well known in communications circles. Capt. To inform opened New England's newest FM-only Finch at one time was an executive with the To entertain station yesterday (Sunday), WGHF (FM) Hearst owned American Radio News Corp. To serve Brookfield, Conn., which is to provide "high - and as president of Finch Telecommunica- all the interests fidelity" music and news on its main pro- tions Labs is holder of over 160 patents on of the Peoriarea gram channel plus additional services on facsimile devices. Capt. Detzer specialized Thru two multiplex channels. Capt. Finch Claims in electronics while in service and in 1951 Top CBS Network WGHF is the "first" fm outlet to provide became executive vice president of Haller, Top News Service twin multiplex channels on the main pro- Raymond & Brown Inc., an independent Top Sports Service gram channel. electronic research and development firm. Top Farm Service One of these channels will be used to Top Local Personalities provide a background music service to Baker Heads Expanded WSAI News restaurants and factories while the other Balanced programming pays off DICK BAKER, WSAI -AM -FM Cincinnati will be used to air sterophonic programs in greater audiences for WMBD sports director, has been given the addi- and possibly a second background music advertisers. Sell the Peoriarea thru tional title of director of news and special operation or other service. Capt. Finch also the dominance of WMBD! events, with his appointment as head of the has been an industry pioneer in develop- station's expanded news department, the ment of facsimile transmissions. He first station has announced. This expansion, FOR 30 YEARS . . . established WGHF (FM) in New York WSAI says, includes the use of Cincinnati's City in 1941 and later sold the station to first mobile news units, three 1957 Pontiac Muzak Corp., retaining rights to use the station wagons equipped with radio -tele- call letters elsewhere. phone and short -wave facilities, which went IN THE HEART OF ILLINOIS WGHF is operated by Eastern Broadcast- on the streets July 3 to supplement WSAI's ing System Inc., owned principally by for- regular news broadcasts with direct on -the- mer Navy Capts. Finch and Detzer. It op- spot reports of both news and features in erates on 95.1 me with effective radiated the greater Cincinnati area. power of 20 kw. The station is located on Carmen Hill Road in Brookfield. Telephone: Danbury, Spring 5 -9000. Program director for the new station is PEORIA Gordon Myers, formerly chief announcer and later vice president of WGHF when it CBS RADIO NETWORK 5000 WATTS operated in New York. Jay Manning has been signed as news director and the station HOOPER - PULSE - NIELSEN Peters, Griffin, Woodward, Inc., Nall. Reps. COSÌ -S. raj. KD V -S.. will feature local news and public service

Page 98 July 15, 1957 BROADCASTING TELECASTING WKRC- AM -TV, 'Times Star' Upset came Storer Broadcasting Co. Stations in- National League All -Star Vote clude WAGA-AM -TV Atlanta; WJBK -AM- TV Detroit; WJW -AM -TV Cleveland; WKRC -AM -TV Cincinnati and the affiliated WPFH (TV) and WIEG Wilmington- Phila- Cincinnati Times Star stirred baseball fans delphia; WWVA; WSPD-AM -TV, and in the area to send in nearly 600,000 ballots WGBS Miami, Fla. for the National League all-star team play- Storer employes all over the system held ing in the major league event last Tuesday. family -style receptions last week. Observ- The promotion was so, successful that base- ances included distribution of pieces from ball officials may adopt a new system of a gigantic birthday cake at WJW -TV; search 35 YEARS OF picking the players, since seven of the Cin- for people born July 11, 1927. at WGBS, cinnati Redlegs were voted to the team. and on- the -air programs featuring sports SERVICE.. This is the second, year Cincinnati balloting figures, current events and music of 1927. has fouled up selection of the players. W M AZ -RADIO Before the game Ford Frick, baseball Brown New KMOX Sales Manager; commissioner, withdrew two of the Red - Koch, Douglass Promoted legs players "because an overbalance of Cincinnati ballots resulted in a team not FOSTER H. BROWN, former promotion typical of the National League." The sta- director of the station, was named sales man- tions printed 750,000 ballots in advance. ager of KMOX St. Louis last week, replacing Aiding in their distribution and collection Charles Burge, now with CBS Spot Sales in were Burger Brewing Co. and Kroger Chicago, announced Robert Hyland, general stores. manager of the CBS -owned outlet. as Brown's Starting June 4 the stations carried a Alice Koch, who served Mr. saturation promotion campaign urging fans assistant from the beginning of last year, to vote. Fourteen tabulators employed by was made promotion director of KMOX. the stations were working 12 to 14 hours Paul Douglass, former publicity director, publicity and a day near the end of the campaign, count- has been named director of ing votes. The newspaper provided 16 em- advertising. ployes to aid in the job. Andrews to Manage WVIP, In 1956 WSAI aided in placing five Red - legs players on the National League team, Which Goes on Air Sept. 1 producing a third of all votes cast for Na- NICHOLAS (NICK) ANDREWS, former tional League players around the country. general manager of WNRC New Rochelle, has been appointed general manager of Storer Broadcasting Observes WVIP Mt. Kisco, N. Y., it was announced by Martin Stone and E. Monrow Flyn, co- 30th Birthday at All Stations owners of the station which will go on the 03rAwynl Vrouen, THE 30th anniversary of Storer Broadcast- air Sept. 1. ing Co. was celebrated Thursday at all sta- The new station originally had been Though he's not been with us all tions in the organization and at the Miami granted the call those 35 years (come October) home Jimmy Vinson helps us keep the office. Founded as Fort Industry Oil letters WINES, but good will, loyalty, and high listener- Co. July 11, 1927, by George B. Storer and requested and re- ship, all over Middle Georgia, that his brother -in -law, J. Harold Ryan, the ceived its new des- we've built up over those years. company now comprises five tv and seven ignation, WVIP, as Jimmy is, by every measurement, radio stations. a promotional aid Middle Georgia's favorite emcee, and master of the turn tables on The original company was formed to sell to its "VIP Mer- two of WMAZ Radio's (again, Speedene gasoline and motor oil. Mr. Storer chandising Bonus" AND Middle Georgia's) outstand- bought time on WTAL Toledo, soon decid- for advertisers. Mr. ing shows: the morning "Merry - ing to buy the station as sales zoomed. Go- Round" from 7:15 till 9:00; and Stone, who also is Vinson Through radio's sales power, the afternoon "Jimmy Fort Industry head of Stone Show" from 4 :00 till 6:00. grew into a chain of gas stations in Toledo Assoc., package - The ratings confirm it, and so do and Cleveland. WTAL's call was changed producer, is a mer- Jimmy's SALES RESULTS. Get to WSPD after the brand name. on the "Merry -Go- Round" with MR. ANDREWS chandising expert. WWVA Wheeling, W. Va., was pur- Jimmy Vinson, and SELL your His successes in- product in Middle Georgia! chased, becoming Fort Industry's second clude the promotions on Howdy Doody, station. Both are still in the Storer group. Lassie and Jackie Gleason among others. 10,000 WATTS After disposing of the gasoline business, In keeping with its VIP theme, the station the company changed its name to Fort In- plans to take the air opening day with a CBS dustry Broadcasting Co. In 1952 this be- panoply including Bennett Cerf, Jackie Robinson, Jackie Gleason and other celeb- rities. will operate as a "good music MEW WVIP and news" outlet with heavy emphasis on local coverage through its own mobile unit. E. STARK Walker Wants Religion 'Sold' HOWARD CONSULTANTS should be "sold" to the un- FINANCIAL RELIGION BROKERS Madison Avenue nd ELEVISIONSTATIONS churched by the use of RADIO advertising techniques over radio, declared EL 5.0405 MACON, G.A. STREET Fred E. Walker, general manager of WTTM 50 EAST 58th to the Broad- 22, Trenton, N. J., and advisor NEW YORK casting Commission of the New Jersey National Rep: Council of Churches, at a meeting of the month in Trenton. AVERY -KNODEL, INC. All In uiries Confidential Commission last Mr. Walker took issue with theologian

BROADCASTING TELECASTING July 15, ¡957 Page 99 STATIONS CONTINUED

KRON -TV HAS AN ACE IN THE HOLE ONE of the most powerful and expensive reassuring presence from its installation items of equipment in the plant at KRON- until the end of 1955, when, on Dec. 13, TV San Francisco has been put to work storms knocked out power and KRON- only 111/2 hours in the past four and a TV put the unit to use for three hours half years. But this piece of machinery - until regular power was restored. a standby electric generator -earns its The most recent occasions when the keep, the station claims. generator was called upon were May 4, Two power failures blacked out sections when a plane tore into electric power of San Francisco this spring, but KRON- lines in Niles Canyon and blacked out TV remained on the air both times- sections of the city about 25 minutes, and alone among Bay Area stations, it reports June 18, when an insulator failure cut -because of its standby generator, off power about 20 minutes. which never saw action at all for almost Agreeing the cost of its generator per three years after it was installed. kilowatt hour is a little high. KRON-TV KRON -TV put in its emergency gener- nevertheless rests secure in the knowledge ator in January 1953. Amortizing its cost that the is and adding maintenance for the several standby unit waiting and ready occasions the equipment has been used to meet the next emergency and feels since, KRON -TV figures the total cost dollars and cents are no measure com- now stands at $4.82 per kilowatt hour. pared to the uninterrupted service the sta- The standby equipment was only a tion can assure its viewers.

Rheinhold Niebuhr. who criticized evange- STATION SHORTS list Billy Graham for using so- called Madi- son Avenue tactics in his crusade in New WJAN Spartanburg, S. C., announces new FREQUENCY York City. He urged churchmen to use spot 24-hour -a -day format. announcements over radio which are inter- There are all kinds, but esting and humorous. "There's nothing KCUL Fort Worth, Tex., moves to pent- the kind that really stirs wrong with humor in religion," added Mr. house in Fortune Arms Hotel. Fort Worth. Walker, who is the son of a Presbyterian the heart of Al Terrence minister. WERE Westerly, R. L, announces affiliation is the sales frequency with Yankee Network. that boosted his annual First Explorer Scout Radio Unit KAVE-TV Carlsbad, N. M., announces af- carpeting sales volume Formed With WFIL Assistance filiation with CBS -TV. from $200,000 to $3 mil- THE FIRST Boy Scout Explorer Post devoted to instruction of scouts in amateur KHQ -TV Spokane. Wash., completes instal- lion in four short years. radio and electronics has been formed lation of newly designed antenna atop its by WFIL- KTTV's part in thisgrowth AM -FM -TV Philadelphia, writes 826 -foot tower. George A. Koehler, station manager. is a matter of record... The new communications unit was made WINR -TV Binghamton, N. Y. announces Al's record... possible by a grant for facilities and equip- target date as Aug. 1, 1957. ment from the M. L. Annenberg Founda- Al asks each new cus- tion, in cooperation with the Radio and WQAM Miami signed lease :n DuPont tomer what brought him Television division of Triangle Publications Building in downtown Miami for complete Inc., of which WFIL is a part. The equip- north wing of building's 17th floor. to the Al Terrence Carpet ment was presented to the new scout unit by Company, and more than Roger W. Clipp, vice president, Radio -Tv REPRESENTATIVE APPOINTMENTS two -thirds cite Paul division of Triangle Publications, on behalf of Walter H. Annenberg, president of WBNY Buffalo appoints Jack Masla & Co. Coates' Confidential Triangle and the M. L. Annenberg Founda- File and KTTV. tion. WRKE Roanoke, Va., appoints Simmons At ceremonies held in the WFIL trans- Assoc., N. Y. There's much more to mitter building in Whitemarsh, Pa. -which the story. Just ask Al will be used by the scouts for unit meetings WIBW -AM -TV Topeka, Kan.. appoints and the study and construction of various Avery- Knodel Inc., N. Y. Terrence... types of radio equipment-a dedication message was sent via short wave radio Better yet, ask your KTTV relay KHON Honolulu appoints Roche, Ekhoff to Dr. Paul A. Siple, chief deputy to the & Lee, L. A. sales rep for the full officer in charge of the American expedition currently in the Antarctic, informing him KTTV story on frequency., PL'-C of the formation of the new Explorer Scout °Cti'2TD-FACTC> R. PLF_ti communications unit. Explorer Scouts are groups of boys 14 Los Angeles Times -MGM to 19 years old who, in addition to their regular scouting activities, work on voca- Television tional, community service projects on an SRS Represented nationally by BLAIR -TV adult level. Robert W. Lawson of the GREATER CLEVELAND'S U Bell Telephone Co. of Pa. will act as NUMBER STATION leader of this first Explorer group to enter i the field of radio communications. SRS "Radio-Active" MRS a ^s°tsfa rnrramrr wmfd fisiOD+ n_+ Page 100 July 15, 1957 BROADCASTING TELECASTING RATE CARD WGST AUanta, appoints Venard, Rintoul ` & McConnell. New York, as national representative and James S. Ayers Co., Atlanta, POPULAR CLASSICAL FAVORITES* Southeastern rep. MONTHLY FEES KRKD Los Angeles appoints Charles Ber- nard & Co., N. Y. 1 yr. contract 2 yr. contract 3 yr. contract KGGM -4M -TV Albuquerque, N. M., and $35.00 $31.50 $28.50 KVSF Sante Fe, N. M.. appoint Branham Co., Chicago. * one of the 9 sections available from

WKAT Miami -Miami Beach, appoints For - The SESAC Transcribed Library joe & Co.- K. Y. OK Group rWBOK New Orleans, KYOK Houston, KAOK Lake Charles, WXOK Baton Rouge and WLOK Memphis) ap- THE POPULAR CLASSICAL FAVORITES points Stars National Inc., N. Y. SECTION CONTAINS: REPRESENTATIVE SHORTS * 1570 symphonic, operatic, concert and overture O'Connell-Palmer Co., L. A., opens new excerpts, waltzes, salon and glee club. offices at 110 Sutter St., S. F. Telephone: * Easy to read, authoritative program notes. Garfield 1 -6936. * Well integrated, audience attracting scripts. Broadcast Times Sales, N. Y., announces move of its offices to penthouse at 280 * Outstanding artists on top quality discs. Madison Ave. Telephone: Murray Hill 4- 6740. For complete information, write- Headley -Reed Co., N. Y., has announced new telephone number: Murray Hill 5 -8700. THE COLISEUM TOWER SESAC INC. 10 COLUMBUS CIRCLE Blair Tv Assoc., moves its Chicago office NEW YORK 19, N. Y. into new quaners at 333 N. Michigan Ave., Chicago 1. Telephone: Franklin 2 -3819. Everett -McKinney Inc., Chicago, announces move of office from 400 N. Michigan Ave. to 410 N. Michigan Ave. (Wrigley Bldg.). Executive Sold on Mrs. John E. McCoy Dies Agency MRS. JOHN E. McCOY, 41, died July 3 in Audit Bureau of Circulations Miami, Fla.. after a two -year illness. Mr. McCoy is vice president- secretary of Storer Broadcasting Co. Two children also survive, a daughter Gari, 15, and son Scott, 11. Mrs. McCoy was widely known in the broadcast industry, having accompanied her husband to many meetings. Friends are invited to send contributions to the cancer research fund, U. of Miami, in care of Dr. Ralph Jones, chairman of cancer research at the H. G. SELBY university medical department. rice President -Media Meldrum and Fewsmith, Inc. Cleveland, Ohio WPVL SAVES THE DAY IT WAS Independence Day 1957 in Mentor Headlands, Ohio. The town's complex media climate, the factual character of ABC annual parade marched to stirring "In today's toward sound media selection. Belated music. But there was no marching reports contributes MUCH Telecasting on the decision to band; negotiations had fallen through congratulations to Broadcasting ABC." at the last moment. WPVL Painesville, join Ohio, however, had come to the res- cue. Spotted at intervals between the BT is the only paper in the vertical radio -tv field with A.B.C. marching units in Mentor Headlands' membership ... your further guarantee of integrity in report- parade were 22 cars tuned to WPVL. ing circulation facts. B.T. with the largest paid circulation in its field. As Dean Smith, the relieved parade is basic for subscribers and advertisers alike. chairman. later put it to WPVL Sta- tion Manager Carl R. Lee: "It was the BROADCASTING most successful parade we've had yet. Everyone was in step and everyone TELECASTING heard the music." THE BUSINESSWEEKLY OF RADIO AND TELEVISION

BROADCASTING TELECASTING July 15, 1957 Page 101 ONE OF THE A WEEKLY REPORT OF FATES AND FORTUNES PEOPLE .*nIMNPUMMEEatagMAMMUSEZOMMEMMIMNIMMWM FIRST 100 MARKETS ADVERTISERS & AGENCIES department in Philadelphia, retires after 30 years with agency. J. W. Keener, executive vice president, B. F. Good- Earl Soto, McCann -Erickson, Chicago and rich Co., N. Y., elected L. A. offices, and Hal Bagman, U. of Mis- president, director and souri graduate, to BBDO, L. A., art depart- member of executive comment and media department, respectively. mittee, effective Aug. I. Bruce Barton, chairman of board of BBDO, He succeeds William S. N. Y., suffered slight stroke while on bus- who will Richardson retire iness trip in Midwest last week. He is con- July 31. Mr. Richardson will continue to be valescing at his home, 117 E. 55th St., N. Y. a director of company. William H. Gebhardt, formerly executive FILM t with Brooke, Smith, French & Dorrance, to Frank P. Bibas named producer -account ex- Walter J. Klein Co., Detroit, as vice pres- ecutive for Transfilm Inc., N. Y. Mr. Bibas ident and to serve as one of six account ex- recently served as vice president in charge of ecutives for firm. production for Roland Reed-Gross Krasne Anthony Alberti named vice president of Inc., Hollywood, and earlier as head of mo- WHBF tion picture department of McCann -Erick- RADIO & TELEVISION merchandising and sales for Advertising son, N. Y. FIRST IN RADIO Agencies Inc., Studio City, Calif., and Georgia Mode named office manager. NETWORKS accianstamosacintatastalleffffEMA ist In Downstate Illinois* Edmund F. Buryan, former marketing con- ist In The Quad- Cities sultant, Booz, Allen & Hamilton (marketing Elliot F. Alexander, formerly public relations account executive with BBDO, named according to NCS No. 2 firm), to W. A. Sheaffer Pen Co., N. Y., as vice president in charge of marketing. manager of advertising and promotion, All 68 stations outside of Chicago ABC -TV western division, headquartering at Gerald T. Cowan, formerly chief accountant ABC Television Center, Hollywood. for St. Louis electrical manufacturing firm, to Gardner Adv., St. Louis, as comptroller - Betty Boucher, American Broadcasting Net- assistant secretary. Jane Hauser promoted work, promoted to head of station clearance to office manager of Gardner. department. Paul Markman, vice president and director Bob Brady, formerly with Los Angeles REPRESENTED BY AVERY- KNODEL, INC. of BBDO, N. Y., joins agency's L. A. office Times, Long Beach staff and United Press, as account supervisor for Western Airlines L. A., to CBS Radio, Hollywood, press in- Advertisement and North American Aviation accounts. formation, succeeding Alan Q. Allen, trans- ferring to CBS-TV program promotion. Larry Gross, account executive at J. M. Elmira Manager Mathes, and Jean S. Brown, Lennon & New- Carol Davis, feature writer- publicist, Young ell, to Grey Adv., N. Y., as account execu- & Rubicam, to ABC -TV network press in- tive and copy group supervisor, respectively. formation department, Western Div., Holly- Praises C.C.A. wood. Elmira, N. Y. -"Our first Commu- Aaron Krochmal, formerly with Standard Frank Wilson, most recently of Martha nity Club Awards campaign . .. has Register Co. (national printing firm) as spe- certainly been an outstanding sales cial accounts representative, to Dubin, Feld- Roundtree's Press Conference for C. O. success. Our gross man & Kahn Inc., Pittsburgh, as account Miller Agency, appointed producer -writer of C. C. A. billings on executive. CBS's The Woolworth Hour. contract at $10.00 Dennis O'Keefe, Hollywood actor, named per minute spot is John Emmart, formerly with Italian Swiss $25,512.50," says Colony wines as advertising manager for host of NBC-TV's suspense_mystery drama seven years, to Roy S. Durstine, S. F., ex- series, Suspicion, which begins Monday, Keith W. Horton, Sept. 30 (10 -11 p.m. EDT). General Manager of ecutive staff. WELM, in a letter to John A. Cawley, president of George W. AI Collins, WRCA New York disc jockey, John C. Gilmore, Ex- Luft Co., N. Y., joins American Home named host on NBC -TV Tonight June 24. ecutive Vice Presi- Products Corp., as assistant to president. dent of Community Sandy Sheldon, director of NBC-TV's Ask Club Awards. G. B. (Brad) Battey Jr., the Camera, father of girl, Amy, June 23. Horton adds, We Keith W. Horton formerly in production of purposely concentrated on new busi- institutional advertising for Judy Tyler, 24, actress and tv personality, ness and C.C.A. has brought us sev- general offices of Moun- and her husband, Gregory Lafayette, 24, tv eral 'blue chips' accounts from our tain States Petroleum Co., actor killed July 4 in automobile collision competitor." to Mark Schreiber Adv., near resort town of Billy the Kid, Wyo. Miss In his letter to Gilmore, he con- Denver, as production Tyler appeared on NBC -TV's Howdy cludes by saying, "Many thanks for manager. Doody show for three years before going to Hollywood early this year. your help in getting us into C.C.A.' Charles V. Hicks, creative supervisor, Brooke, Smith, French & Dorrance, Detroit, COMMUNITY CLUB promoted to executive copy director. %DAYS 6 NIGHTS AWARDS Sheldon Riss joins Cayton Inc. Adv., N. Y., k as assistant film editor. et Box 11296 is Includnq Frank Hopkins, tv -radio copy chief, Camp- t, MEALS NORFOLK, VA. bell- Ewald, Detroit, to N. W. Ayer & Son, MOTEL Phone: MA 2 -4842 same city, in radio -tv department. Stephen It HIN and Ih, OCEAN 4_ tw O.,rleokieg IN, FONTAINEBLEAU MIAMI BEACH W. Meader, associate director of Ayer copy Page 102 July 15, 1957 BROADCASTING TELECASTING Art Van Harvey (Berschot), 73, formerly AM -FM -TV Hartford, Conn.; WFIL -AM- r ,c74c("e7x<7.47.4.47..~x~x40% performer ( "Vic') on NBC Radio's Vic and FM-TV Philadelphia; WFBG -AM -TV Al- Sade and on NBC -TV's Hawkins Falls, died toona, Pa.; WNBF- AM -FM -TV Bingham- in Chicago July 7. ton, N. Y.; WLBR-TV Lebanon, Pa., and owner of 50% of WHGB Harrisburg, Pa.) Fraser Edwards, 64, at one time associated named program manager of WNHC -AM- with ABC and NBC, died of cancer, July 5. FM-TV. STATIONS wastgonswasatemzemosssizas .. Raymond G. Mercier, William L. Putnam, program director, WCSH treasurer-general manager Portland, Maine, promoted of WWLP (TV) Spring- to station manager and field, Mass., promoted to Robert Arnold named president of station. He WCSH program manager. succeeds Roger L. Put- Duane Dow joins station's nam, who becomes chair- announcing staff. Agnes man of WWLP board. Day becomes traffic manager for WRDO Augusta, Maine. Edward J. Owen, an- J. L. Stackhouse named president of WGLV- nouncer and writer, WLBZ Bangor, Maine, TV Easton, Pa. Other appointments include promoted to program manager and Irving Charles R. Thon, general manager; William Hunter named coordinator of sales service T. Latham, general sales manager; Peter F. and programming for WLBZ. All stations Gallagher, director of programming- promo- are owned and operated by Maine Broad- tion -film buyer, and Robert A. Francett, casting System. chief engineer. 'WAY OUT James S. McMurry, Myron T. Wile, vice formerly production man- president in charge of bus- ager for WTOP -TV Wash- iness development and ington and WRC Washing- public relations, Citizens ton, to WPFH (TV) Wil- IN FRONT! Savings Bank & Trust Co., mington, Del., as opera- Hamilton, Ohio, to WSRS tions manager. Oldtime steamboat races along Cleveland as vice president our Ohio River Valley were often and business manager. Larry Monroe, program director of WNOE close, and hazardous to put your New Orleans and formerly disc jockey with Lew Arnold, general manager, KTLA (TV) money on. Quite different from KLIF Dallas, returns to KLIF as program elected vice president and today's audience race among Los Angeles, director. member of board of directors of Paramount TV stations. When you put your Television Productions Inc., licensee of -el Gary S. Franklin, for- money on WSAZ -TV, you've KTLA. merly with WTAR - TV picked THE winner. Survey after Bob McKune, formerly with KWCO Chick- Norfolk, Va., news staff, to survey gives the title to this 69- asha, Okla., to KRGI Grand Island, Neb., WAVY - TV Portsmouth, county giant - and the latest as general manager. Budd Duvall, KOKX Va., as news director. Sta- Nielsen is no exception. Consider Keokuk, Iowa, to KRGI as program director. tion is scheduled to go on these WSAZ -TV margins over kg, air Sept. I. the next -best station: .. John R. Mahoney, general manager of WIBG Carroll McGaughey, formerly with KATV 95,670 more homes per month Philadelphia, named sta- (TV) Little Rock, Ark., to WSOC -TV Char- 99,430 more homes per week tion and sales lotte, N. C., as news director. manager 101,130 more daytime homes, manager. Mr. Mahoney weekdays joined station as sales rep- -111 John Holbrook, news resentative in 1954 and commentator, to WPST- 100,580 more nighttime was promoted to general TV Miami as news direc- homes, weekdays manager in 1956. tor. He has fifteen years WSAZ -TV steams with compar- of Washington and New across four- Roy Marsh, formerly program director, York news network ex- able popularity a KJAN Atlantic, Iowa, to KASL Newcastel, perience and is known as state domain wherein almost Wyo., as general manager. "Voice of Washington." $4,000,000,000 buying power awaits advertisers who like to Ed Shulz, KMBC Kansas City, to KJAY Steve Ellis, recently named "most versatile" ride with the winner. The gang- Topeka as general manager. sportscaster by New York tv and radio col- way is down at any Katz office. John McRae, local sales manager, KOBY umnists, joins WPST -TV Miami as sports San Francisco, promoted to general sales director. manager. Bill E. Brown resigns from KOBY Arthur Lefevre Jr., photographic and plans to enter broadcasting in southern director, California. WPRO -TV Providence, R. I., to WTIC -TV Hartford, Conn., as photographic director. Chester R. Cooper, production coordinator in program department of Triangle Publica- Lee J. Hornbeck, formerly producer- direc- tions Inc. radio and tv division (WNHC- tor, WLW Cincinnati, named assistant special broadcast service director for WLW- AM-TV. HUNTWGTON{HARELpESrTON,qM+p. VA. W. A. Reese, formerly with WDMJ -TV TP.E.0. a rlbl LlëM Marquette, Mich., to WEHT (TV) Hender- son, Ky., as sales -service coordinator. .- Charles W. Beintker, sales manager of WIL HOOPEa PULSE - NIELSEN Ilov-s.. r..ix [ar-s.. P.,,, St. Louis, to KWK-TV St. Louis sales staff as account executive.

BROADCASTING TELECASTING July 15, 1957 Page 103 PEOPLE CONTINUED

Allen, formerly director of sports' WHEN as general announcers and program Robert W. MANUFACTURING t >: broadcasts for WTAO Cambridge, Mass., specialists. to WEE! Boston as sales representative. 44 Paul E. Gregg named Alan Fleming, formerly in promotion de- director of advertising for Gene M. Heard, formerly radio-tv time - partment. Association Group Div. of Con- He also will buyer- producer, McCann -Erickson, Hous- Magnecord. tinental Casualty Co., Chicago, to KTIV handle advertising and ton, to KTRK -TV Houston sales staff. (TV) Sioux City, Iowa, news staff. merchandising for firm's Russ Coughlan, formerly assistant manager, Roy Storey, for nine years sportscaster in parent company, Midwest- KROW Oakland, Calif.. to KCBS San Fran- San Francisco, joins KNX Los Angeles ern Instruments Inc., Tulsa. cisco sales staff. sports department, where his duties will in- William S. Wheeler, assistant to president Way, advertising director for clude handling daily sportscast, 6 -6:I5 p.m., Charles W. for corporate planning at Motorola Inc., Morrison -Neese Furniture Store, Greens- effective Aug. 5. Chicago, appointed manager of its Chicago boro, N. C.. to WFMY -TV Greensboro Henry Clark, WEOK Poughkeepsie, N. Y., military electronics center. sales staff. to WGSM Huntington. L. I. Morgan, chief Charles Bennett joins WGY Schenectady, -4 Clarence engineer, WIBC In- N. Y., sales staff. Phil Bryce, account executive, KABC -TV studio Hollywood, father of girl, Eva Marie Eliz- dianapolis, to Gates Radio Edward C. Squires, account executive, abeth. Co., Quincy, Ill., as sales WELL New Haven, Conn., to KGUN -TV engineer. He is assigned to Tucson sales department. Mitchell E. Krause, director of sales promo- territory of northern Ill- tion. WIP Philadelphia, married Elisabeth inois, south Wisconsin and Keyes Perrin, former MBS announcer, to Woodward, July 4. WPTR Albany. N. Y., as key man on sta- northwest Indiana, with tion's news- public service staff. Charles C. Boysen, 61. former director - headquarters in Chicago. secretary- treasurer of WTOP Washington, Gilbert Faggen, assistant program manager, died following long illness this month. INTERNATIONAL .. > . ., ,ñ;r; ÿ r WPEN Philadelphia, to KYW Cleveland as producer- director. Arthur W. Richardson, 56, chief engineer - Gunnar Rugheimer, spe- of WGBH -FM -TV Boston, died June 29. cial assistant in commer- Jon Massey, disc jockey with WWDC Wash- cial division, Canadian ington for eight years, to WGMS Washing - REPRESENTATIVES ommomommwmnram Broadcasting Corp., To- ington to do his own disc jockey show, Jon ronto, to national director Massey's 570 Club. Nick O'Neill, former salesman with Con- necticut Mutual Life Insurance Co., to of sales for CBC. He will Art Goodwin, WHEN Syracuse, N. Y., Adam Young companies as research assist- be in charge of selling to WHEN -TV announcing department. ant. Barbara Wetzel!, research analyst with CBC radio and tv pro- Gardiner Smith and Robert Raiman join Katz Agency, to Young in similar capacity. grams to English -language network sponsors. Mr. Rugheimer is also in charge of export- ing CBC programs to other countries. He People who k n. joined CBC in 1948 8 head of Swedish section of CBC's international shortwave stay at the service, and became tv producer in 1952 when CBC began telecasting at Toronto and Montreal. He became manager of CBC na- 7:/mICe kqli%1i tional tv news in 1953, and in 1955 moved 4 to commercial division. 3 Minutes from Grand Central Jim Ross, former hockey player with New York Rangers, to sales staff of CHUM Convenient to Fifth Avenue Toronto. Shopping . . . Theater District

All Outside Rooms PROFESSIONAL SERVICES WAMMOMMUNA Radio; Television; Circulating Clyde Tussey, news editor of Los Angeles Ice -Water; tub and shower INS Bureau, joins public relations firm of McFadden & Eddy Assoc., as account executive. \Ivwvi\CAP Charles A. Parry, designer and developer of UV\ \ \ multichannel communications networks on delightfully three continents, to Page Communications AIR Engineers Inc., Washington, as consultant to CONDITIONED director of engineering. Edward Wetter, executive secretary for spe- HOME OF THE FAMOUS cial operations in Research and Engineering `Hawaiian Room Office of Defense Dept., to Allen Kander & Co. (negotiators for purchase and sale of Known For Authentic Hawaiian newspaper, radio and television properties), Cuisine and Native :Entertainment New York. see your local travel agency or write to Promotion Dept. for Brochure 124 Sheldon J. Burke, free- lance announcer, to direct Near the television performance United Nations survey for Screen Com- el'//1g 01f posers Assoc., Screen Ac- tors Guild, Screen Direc- tors Guild and Writers LEXINGTON AVE. at 48th ST., NEW YORK CITY, 17 Guild of America West. Page 104 July 15, 1957 BROADCASTING TELECASTING FOR THE RECORD Station Authorizations, Applications New Tv Stations (As Compiled by B T) APPLICATIONS Erie, Pa. -L. E. U. Bcatg. Co., uhf ch. 66 (782- July 3 through July 9 788 me); ERP 65 kw vis., 35 kw aur.; ant. height above average terrain 142 ft., above ground 325 Includes data on new stations, changes in existing stations, ownership changes, hearing ft. Estimated construction cost $76,000, first year cases, rules 8 standards changes and routine roundup. operating cost of $240.000, revenue 5300,000. P. 0. address 212 Commerce Bldg., Erie. Studio location Erie. Trans. location Erie County. Geo- Abbreviations: graphic coordinates 42° 07' 26" N. Lat., 80° 04' 52" DA- directional antenna. cp- construction per- night. LS local sunset. mod. modification. W. Long. Trans.-ant. DuMont. Legal counsel mit. ERP- effective radiated power. vhf -very trans. -transmitter.- unl.- unlimited- hours. kc- Kirkland, Fleming, Green, Martin & Ellis, Wash- high frequency. uhf -ultra high frequency. ant. kilocycles. SCA- subsidiary communications au- ington, D. C. Consulting engineer L. H. Carr Sr -antenna. aur.- aural. vis.- visual. kw -kilo- thorization. SSA -special service authorization. Assoc., Washington, D. C. Joseph P. Wardlaw watts. w -watt. me- megacycles. D -day. N- STA- special temporary authorization. +-educ. Jr., owner WEED Erie, will be sole owner. Norfolk, Va.- Norfolk- Newport News Televi- sion Corp., vhf ch. 13 (210 -216 me); ERP 316 kw vis., 159 kw aur.; ant. height above average ter- Am -Fm Summary through July 9 Tv Summary through July 9 rain 1,000 ft., above ground 1,026 ft. Estimated construction cost $547,000, first year operating Appls. hr cost Total Operating Stations in U. S.: $1,200,000, revenue $1,800,000. P. 0. address On Pend- Hear - ^,4 Jack Seigel, 1736 Buena Vista, Ormond Beach, Air Licensed Cps lag ing Vhf Uhf Total Fla. Studio location Norfolk. Trans. location Am 3,024 3,010 263 383 145 Commercial 389 88 4771 Princess Anne County. Geographic coordinates Fm 539 519 49 56 0 Noncomm. Education 18 5 233 36° 47' 54" N. Lat., 76° 10' 41" W. long. Trans -ant. RCA. Legal counsel Arthur Schroeder, Washing- ton. D. C. Consulting engineer Page, Creutz, Steel FCC Commercial Station Authorizations Grants since July I I, 1952: & Waldschmitt. Washington, D. C. Emil J. Arnold (50%), 100% WTAM Decatur, Ga., 50% WINN As of February 28, 1957 (When FCC began processing applications Louisville, Ky., WMFJ Daytona Beach, Fla., after tv freeze) WHIP Orlando, Fla. Robert E. Wasdon (25%) Am Fm Tv and Jack Seigel 125%r each own 25% of WINN, Licensed (all on air) 3,000 513 290 Vhf Uhf Total WMFJ and WHIY. Cps on air 31 16 225 Commercial 354 325 6691 Cps not on air 133 23 123 Noncomm. Educational 27 21 483 Total authorized 3,164 552 638 Applications in hearing 119 o 70 Translators New station requests 303 10 56 Applications filed since April 74, 1952: New station bids in hearing 67 10 ACTIONS Facilities change requests 146 11 45 (When FCC began processing applications Total applications pending 900 112 353 after tv freeze) Springfield Television Bestg. Corp., Newport, Licenses deleted in February o 2 o N. H.- Granted application for tv translator sta- Cps deleted in February o o i New Amend. Vhf Uhf Total tion on ch. 71 to translate programs of own sta- Commercial 1,095 337 858 383 1,4403 tion WRLR (TV) (ch. 32), Greenfield, Mass. Noncomm. Educ. 67 37 33 673 Grande Ronde Television Assn., La Grande, e Based on official FCC monthly reports. These Ore. -Granted application for tv translator sta- are not always exactly current since the FCC Total 1,162 337 895 616 1,5073 tion on ch. 70 to translate programs of KHQ- must await formal notifications of stations going TV (ch. 6) Spokane, Wash. on the air, ceasing operations, surrendering li- Conewango Valley Television, Inc., North War- censes or grants, etc. These figures do not include 1177 cps (33 vhf, 144 uhf) have been deleted. ren, Pa.-Granted application for tv translator noncommercial, educational fm and tv stations. 2 One educational uhf has been deleted. station on ch. 82 to translate programs of WHEN- For current status of am and fm stations see 3 One applicant did not specify channel. TV (ch. 4) Buffalo, N. Y. "Am and Fm Summary," above, and for tv sta- °Includes 48 already granted. Willapa Harpor T. V. Assn. Inc., Raymond, tions see "Tv Summary," next column. , Includes 725 already granted. Wash. -Granted application for tv translator station on ch. 76 to translate programs of

NATION -WIDE NEGOTIATIONS FINANCING APPRAISALS RADIO TELEVISION NEWSPAPER

EASTERN MIDWEST SOUTH SOUTHWEST WEST

NEW ENGLAND NETWORK STATION ARKANSAS NORTHWEST INDEPENDENT VHF WANTED NETWORK FULLTIME

$70,000 $1,300,000 $150,000 $58,000 Substantial Compact money- Have buyer for The finest plant 250 w network af- single -station making operation small to medium you will see for f ilia te showing nlarket. Diverse in diversified market station in a 250- watter. In- good profit on industre. Needs market. Earnings Southeast. $15,- ventory alone is stable volume. In- owner operator. and gross climb- 000 down up to worth the asking cludes land and Terms. ing fast. Financ- $85,000. price. 1/2 down. studio-tranm it_ ing. ter building. $16,000 down.

WASHINGTON, D. C. CHICAGO, ILL. ATLANTA, GA. DALLAS, TEX. SAN FRANCISCO

Wm. T. Stubblefield Ray V. Hamilton Jack L. Barton Dewitt (Judge) Landis W. R. (Ike) Twining 1737 DeSoles St., N. W. Tribune Tower 1515 Healey Bldg. Fidelity Union Life Bldg. 111 Suffer St. EX 5.3456 DE 7 -2755 JA 3.3431 RI 9 -1175 EX 2 -5671

Call your nearest office of HAMILTON, STUBBLEFIELD, TWINING & ASSOCIATES

BROADCASTING TELECASTING July 15, 1957 Page 105 FOR THE RECORD CONTINUED

ICOMO -TV (ch. 4) Seattle, Wash. Buckley (86.7 %), vice pres. Dumont Bcstg. Corp., and John B. Jaeger (33.3 %), exec. vice pres. WNEW division of DuMont, will be owners. New Am Stations WI8 -TV Columbia, S. C..-Seeks assignment of license from WIS -TV Corp. to Bcstg. Co. of APPLICATIONS South. Corporate change. No control change. Flagstaff, Ariz.- Eldred O. Smith, 1290 kc, I WTOV -TV Norfolk, Va.-Seeks relinquishment kw unl. P. 0. address 3701 E. Pasadena, Phoenix, of control by Tim Brite Inc. through sale of Ariz. Estimated construction cost $13,045, first stock (1 share) to Norfolk Bcstg. Corp. for nomi- Planning year operating cost $32,000, revenue $47,000. Mr. nal one dollar. Norfolk Bcstg. 21% WLVA -AM- Smith, furniture dealer and one -third interest TV Lynchburg, Va. Louis H. Peterson, pres. of KHEY El Paso, Tex., will be sole owner. Norfolk Bcstg., owns WNOR Norfolk. Cuthbert, Ga.-F. Keith Brown, 960 kc, 1 kw PETITIONS D. P. 0. address Box 1537, Columbus, Ga. Esti- Clarence M. Mason, Hancock, Mich.-Petition mated construction cost $6,650, first year operat- requesting amendment of sec. 3.606 to amend ing cost $18.000, revenue $24,000. Mr. Brown, ra- the table of assignments so as to assign ch. 9 dio engineer and 12.2' , owner WGBA Columbus, to Hancock, Mich., and to delete ch. 9 from Iron a Radio will be sole owner. Mountain, Mich., and substitute ch. 8 therefor. Coeur d'Alene, Idaho -Kootenai Bcstrs., 1330 PETITION FOR RULE MAKING DENIED kc. 1 kw D. P. 0. address Rt. I, Zillah, Wash. Estimated construction cost 512,400, first year TVPAG -TV Ann Arbor, Mich.- Petition re- operating cost $36,000, revenue $42,000. Earl M. questing amendment of sec. 1606 so as to change Bainter, fruit rancher. will be sole owner. the allocation of ch. 12 from Flint, Mich.. to Ann Aurora, 111.- Logansport Bcstg. Corp., 1480 kc, Arbor. Mich. 1 kw D. P. 0. address Box 399, Logansport, Ind. Estimated construction cost $18,250, first year Hearing Cases Station? operating cost $110,000, revenue $135.000. Equal partners are Glenn L. Miller, Robert M. Booth FINAL DECISIONS and Herbert M. Bingham. Mr. Booth has interests WELL Battle Creek, Mich., WSAM Saginaw, The Commission announced its decision of Mich., WKHM Jackson, Mich. and WKMF Flint, July 3 granting the application of Allegheny - Mich. Mr. Miller and Mr. Bingham are attorneys. Klski Bcstg. Co. to Increase power of station RCA can help you .. . DeSoto, Mo.- DeSoto Bcstg. Co., 1450 kc. 250 WKPA New Kensington, Pa., from 250 w to 1 kw 'v uni. P. 0. address William F. Garrett, 646 w11ith D,A continuing daytime only operation on Highland Dr., Cape Girardeau, Mo. Estimated 50 kc. construction cost $11.837, first year operating The Commission (1) denied petition by Palm cost $40,000. revenue $46.000. Mr. Garrett, former Springs Translator Station, Inc., to change place employe KATZ St. Louis, Mo., will be sole own- of hearing from Washington to Palm Springs, er. Calif., on its applications for two new tv trans- St. Helens. Ore. -Columbia River Bcstrs., 1600 lator stations to serve Palm Springs, and (2) kc, I kw D. P. 0. address 111 N. Minnesota. denied petition by Palm Springs Community Yakima. Wash. Estimated construction cost $14.- Television Corp. for declaratory ruling or en- 900, first year operating cost $26,400, revenue $36,- largement of issues in that hearing. 000. David L. Hubert (58.5 %). chief engineer The Commission granted a petition by WJJD KLOQ Yakima, Edward F. Kelley (30 %), en- Chicago, III., and reopened the record and engineer- announcer KITS Chehalis. Wash., and larged issues in proceeding on application of Marian S. Olney (11.5 %). office manager KKEY Town and Country Radio Inc., for new am sta- Vancouver, Wash., will be owners. tion in Rockford, III., to determine Its financial Bellefonte, Pa.- Bellefonte Bcstg. Co., 1330 kc, qualifications to construct and operate proposed 500 w D. P. 0. address Bellefonte. Estimated station. construction cost 510,325, first year operating INITIAL DECISIONS cost $30.000. revenue $36.000. Cary H. Simpson, 50% WKBI St. Mary's, 48% WFRM Coudersport Hearing Examiner Elizabeth C. Smith issued and WNBT Wellsboro, 89% WMPT South Wil- an initial decision looking toward granting the liamsport and WPXY Punxsutawney, 100% application of City of New York Municipal Bcstg. WTRN Tyrone, 3.3q WKMC Roaring Spring, all System for extension of Special Service Au- Pa., will he sole owner. thorization to operate station WNYC New York, N. Y., additional hours from 6 A.M., EST, to sun- New Fm Stations rise New York City and from sunset Minneap- oils, Minn., to 10 P.M., EST. WCCO Minneap- APPLICATIONS olis, the dominant station on 830 kc, had peti- tioned to cancel WNYC's Special Service Au- Huntington, N. Y.-Huntington- Montauk Bestg. thorization. Co., 100.5 mc. 15 kw uni. P. 0. address 379 New Hearing Examiner J. D. Bond issued an ini- York Ave.. Huntington. Estimated construction tial decision looking toward (1) grant of appli- cost $5,900. Operating costs and revenue are cations of Albert John Williams for new am on figured with budget of WGSM Huntington. Prin- 1480 kc, 1 kw D, in Inglewood, Calif., and Palo- cipals include Edward J. Fitzgerald, 27% WGSM mar Bcstg. Co. for new am on 1450 kc, 250 w, and others. uni. In Escondido, Calif.; (2) denial of applica- Middletown, Ohio -Paul F. Braden, 103.5 mc, tion of The Cerritos Bcstg. Co. for new am on 7.77 kw uni. P. 0. address WPFB, Central Ave., 1450 kc, 100 w, unl. in Signal Hill, Calif., and Middletown. Estimated construction cost 16,100, (3) dismissing as moot May 1, 1956. order to first year operating cost $3,600, revenue $10.000. Consolidated Bcstg. Co. to show cause why its with informative Mr. Braden, owner WPFB Middletown, will be license for KALI Pasadena, Calif., should not sole owner. be modified to eliminate the overlap between Its operation and the operation proposed by Cer- printed materials Ownership Changes ritos. APPLICATIONS Routine Roundup KSEI -AM -TV Pocatello, Idaho -Seeks assign- prepared by experts ment of license from Radio Service Corp. to BROADCAST ACTIONS Pioneers Bcstrs. Corp. for $213,362. Henry H. By the Broadcast Bureau Fletcher, former stockholder KTFI -AM -FM Twin Approved specifications submitted by Frontier Falls, Idaho, will be 99.63% owner. Television, Inc., for operation of WNYT -TV Buf- and available WHIM Providence, R. I. -Seeks assignment of falo, N. Y., on ch. 29 pursuant to report and or- license from Intercity Bcstrs. Inc. to Buckley - der (which substituted ch. 29 for ch. 59 and Jaccer Beste. Corp. for S4fl non. Richard P. modified ItNYT -TV authorization accordingly. free of charge.

For literature on equipment of Sou thwest special interest or other in formation, write to RCA, Dept. U -22, $250,000.00 Highly successful independent in major market. Low cost Building 15 -1, Camden, N. J. operation with steadily increasing revenues. Rapidly growing market. Half cash required. RADIO CORPORATION of AMERICA NEGOTIATIONS FINANCING APPRAISALS lac%d urn & eornpanl, WASHINGTON, D. C. ATLANTA James W. Blackburn Clifford B. Marshall Jack V. Harvey William B. Ryan Stanley Whitaker Washington Building Healey Building STerling 3 -4341 Jackson 5 -1576

!wQ:ï,i«:P'..m'..'.ü'üä £3'`i.s'°ww'.'`i':ï»iÉmG;emma .a 'DGGÌi4;w: Page 106 July 15, 1957 BROADCASTING TELECASTING PROFESS10NA CARDS 1

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS ecutive Offices CONSULTING ENGINEERS 35 De Sales St., N. W. ME. 8 -5411 Consulting Engineer PAUL GODLEY CO. RADIO & TELEVISION races and Laboratories National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. Pilgrim 6 -3000 1339 Wisconsin Ave., N. W. 501.514 Munsey Bldg. STerling 34111 Telephone District 7 -1205 Laboratories, Great Notch, N. J. tshington, D. C. FEderal 3-4800 Washington 4, D. C. Member AFCCE' Member AFCCE Member AFCCE Member AFCCE

tmmercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes 30 Years' Experience in Radio & Culver rERNATIONAL BLDG. DI. 7 -1319 CONSULTING RADIO ENGINEERS Engineering MUNSEY BUILDING DISTRICT 7.8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member Member AFCCE' Member AFCCE Member AFCCE AFCCE

L. H. CARR & ASSOCIATES PAGE, CREUTZ, tUSSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. KEAR & KENNEDY Communications Bldg. 14th St., N. W. Sheraton Bldg. Radio & Television 1302 18th St., N. W. Hudson 3 -9000 710 14th St., N. W. Executive 34670 nhingten 5, D. C. REpublie 74954 Engineers Washington 5, D. C. WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans 303 White Henry Stuart Bldg. Mutual Member AFCCE 1001 Conn. Ave. Leesburg, Va. 3250 Seattle 1, Washington Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. GUY C. HUTCHESON ROBERT M. SILLIMAN LYNNE C. SMEBY CONSULTING RADIO ENGINEERS John A. Monet- Associate CONSULTING ENGINEER AM -FM -TV INWOOD POST OFFICE P. O. Box 32 CRestview 4-8721 1405 G St., N. W. 4806 MONTGOMERY LANE DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 LAKESIDE 8-6108 Washington 5, D. C. WASHINGTON 14, D. C. ARLINGTON, TEXAS Member AFCCE Afember AFCCE Oliver 2 -8520

P. WALTER F. KEAN WILLIAM E. BENNS, JR. EO. ADAIR ENG. CO. ROBERT L. HAMMETT Consulting Engineers CONSULTING RADIO ENGINEERS Consulting Radio Engineer CONSULTING RADIO ENGINEER Associates 3802 Military Rd., N. W., Wash., D. C. Radio- Television George M. Sktom, Robert A. Jones Communications -Electronics Phone EMerson 2.8071 B21 MARKET STREET 1 Riverside Road -Riverside 7 -2153 Box 2468, Birmingham, Ala. 10 Eyo St., N.W., Washington, D. C. Riverside, III. SAN FRANCISCO 3, CALIFORNIA evolve 3-1230 Executive 34651 Phone STate 7.2601 SUTTER 1 -7545 Member AFCCE (A Chicago suburb) Member AFCCE

Vandivere, CARL E. SMITH JOHN B. HEFFELFINGER J. G. ROUNTREE, JR. Cohen & Wearn CONSULTING RADIO ENGINEERS 5622 Dyer Street 01 Cherry St. Hiland 4-7010 Consulting Electronic Engineers 4900 Euclid Avenue 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio EMerson 3 -3266 KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 24177 Dallas 6, Texas Washington 5, D. C. Member AFCCE

VIR N. JAMES JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. RALPH J. BITZER, Consulting Engineer SPECIALTY Consulting Radio Engineers TELEVISION and RADIO Suite 298, Arcade Bldg., St. Louis 1, Mo. Directional Antenna Proofs ENGINEERING CONSULTANTS Garfield 14954 Mountain and Plain Terrain 2000 P St., N. W. "For Results In Broadcast Engineering" Washington 6, D. C. 420 Taylor St. AM -FM -TV 116 S. Kearney Skyline 6-1603 San Francisco 2, Calif. Columbia 5 -4666 Allocations Applications Denver 22, Colorado PR. 5.3100 Petitions Licensing Field Service

SE VICE DI 1) EC Y

COMMERCIAL RADIO CAPITOL RADIO RADIO ENGINEERING COMPANY MONITORING COMPANY CONSULTANTS- 5prciati,b in ENGINEERING INSTITUTE Television Rodio PRECISION FREQUENCY - allocations - installa- .9ccredited Technical Institute Curricula tions field- antenna measurements-AM MEASUREMENTS -VHF "will consider Investing with 3224 16th St., N.W., Wash. 10, D. C. -UHF 4 FULL TIME SERVICE FOR AM -FM -N new applicants." Practical Broadcast, TV Electronics engi- Norwood J. Patterson, Owner . O. Box 7037 Kansas City, Mo. neering home study and residence courses. 1111 Market Street, Son Francisco, Calif. Phone Jackson 3.5302 Write For Free Catalog, specify course. MArket 14171

BROADCASTING TELECASTING July 15, /957 Page 107 FOR THE RECORD CONTINUED

effective June 20); ERP 263 kw vis. and 144 kw WROV -FM Roanoke, Va.- Granted request to ant. 360 ft. cancel license of fm; call letters deleted. Approved specifications submitted by WHOM - WJAT -FM Swainsboro, Ga.- Granted request TV Inc., for operation of WROM -TV on eh. P In cancel license of fm; call letters deleted. in Chattanooga. Tenn.. Instead of Rome Ga.. WLSU (FM) Baton Rouge, La.-Granted re- (which moved that ch. from Rome to Chatta- quest to cancel license of fin; call letters deleted. nooga and modified WROM -TV authorization Actions of June 24 accordingly, effective May 6); ERP 318 kw vis. 178 kw aur.; ant. 1030 ft. WLAP -TV Lexington, Ky.-Granted mod. of cp and to change ERP to vis. 15.5 kw, aur. 7.76 kw. Actions of June 28 change trans. and studio location, install new KONO -TV San Antonio, Tex. -Granted license trans. and ant. system; antenna 840 ft. for tv station. WEEQ -TV LaSalle, II1.Granted mod. of cp WGHF (FM) Brookfield, Conn.-Granted li- to specify studio location and waived sec. 3.813 cense for fm station. of Commission's rules; antenna 440 ft. WXTV (TV) Youngstown, Ohlo--Granted mod. KTAG -TV Lake Charles, La.- Granted exten- of cp to change ERP to vis. 6.46 kw, aur. 3.47 kw, sion of completion date to 1 -9 -58. change studio location and trans. location. in- KVIT (TV) Santa Fe, N. M.- Granted exten- stall new trans. and ant. system: ant. 330 ft. sion of completion date to 1- 17 -58. WICU (TV) Erle, Pa.- Granted mod. of cp to Actions of June 17 316 kw, aur. 158 kw, change change ERP to vis. WAIQ (TV) Andalusia, Ala.- Granted license trans. location, install new trans. and ant.: ant. noncommercial 780 ft. for educational TV. KQED (TV) San Francisco, Calif.- Granted KLSE (TV) Monroe, La.- Granted license for extension of completion date to 1- 24 -58. noncommercial educational TV. WXTV (TV) Youngstown, Ohio- Granted ex- Actions of July S tension of completion date to 12 -26. KCFI Cedar Falls, Iowa -Granted mod. of up Actions of June 27 lo change ant-trans. and studio location and WFBM, WFBM -TV, WTCN, WTCN -TV, Min- change type trans. nesota Television Public Service Corp., Indiana- WARE Ware, Mass. Granted extension of com- polis, Ind.; Minneapolis and St. Paul, Minn. - pletion date to 10 -1. Granted mod. of licenses to change name to Actions of July 3 Twin State Bcstg. Inc. WPRO -TV Providence, R. I.- Granted license WAVY Portsmouth, Va.-Granted mod. of li- for tv. cense to change naine of licensee corporation to WHCT (TV) Hartford, Conn.- Granted license Tidewater Teleradio Inc. for tv. WMCR (FM) Kalamazoo, Mich.- Granted mod. KRGV Weslaco, Tex.-Granted license cover- of license to change name of fm to Western ing changes in TV. Michigan University. KHQ -TV Spokane, Wash. Granted license The following were granted extension of com- covering changes in TV. - pletion dates as shown: KGU Honolulu, Hawaii WCMT Martin, Tenn. -Granted license for am. to 7 -31; WBRC -FM Birmingham, Ala. KRAC Alamogordo, N. M.- Granted license KHTV (TV) Twin Falls, Idaho to 1-25 -58; o 101; for am. TV Hampton, Va. to 1 -4 -58. KGAN Bastrop, La.- Granted license for am. Actions of June 26 KDXU St. George, Utah -Granted license for WSPD -TV Toledo, Ohio -Granted extension of am. completion date to 11 -2. WNAE Warren, Pa.- Granted license covering WNYT -TV Buffalo, N. Y.- Granted extension increase in power and installation of new trans. of completion date to 1- 23 -58. WOKJ Jackson, Miss.- Granted license covering increase in power, make changes in ant. Actions of June 25 system and installation new trans. SAYS HARRY MAGEE OF WHLM: WTVO (TV) Rockford, 111. Granted license WPAL Charleston, S. C.- Granted cp to change for tv station. ant -trans. and studio location. WTOK -TV Meridian, Miss.- Granted license for Willy Orlando, Fla.-Granted mod. of cp to tv station. change type trans. and specify studio loc. KOOK -TV Billings, Mont. Granted license for The following were granted extension of com- "Stainless Solved tv station. pletion dates as shown: KUMV -TV Williston, WHEN -TV Syracuse, N. V.- Granted license for N. D. to 10 -18: KINY -TV Juneau, Alaska to 12 -31. iv station. KBAK -TV Bakersfield, Calif.- Granted license Actions of July 2 for tv station. WPAG -TV Aim Arbor, Mich.- Granted li- Our Problem ... KHSL -TV Chico, Calif.- Granted license cov- cense for tv. ering changes in facilities and specify studio KENI -TV Anchorage, Alaska- Granted license location; ERP vis. 234 kw, aur. 117 kw, ant. for tv. of erecting height 1296 ft. WJIM -TV Lansing, Mich. - Granted license KSL -TV Salt Lake City, Utah- Granted li- covering changes in facilities: ERP vis. 100 kw, four 500 -ft. cense covering changes in facilities; ERP vis. aur. 50 kw, ant. 1000 ft. 33.1 kw, aur. 18.2 kw, ant. 3860 ft. KVVG (TV) Tulare, Calif.- Granted mod. of towers on KSPL Diboll, Tex. -Granted license for am cp to change ant. system from nondirectional to station. directional ant.: ERP to vis. 174 kw, aur. 87.1 kw most- irreg- KSOX Raymondville, Tex.- Granted license (DA) ant. 820 ft. for am station. WAVY -TV Portsmouth, Va.- Granted mod. of ular terrain. KGGM -TV Albuquerque, N. M.- Granted li- cp to change name to Tidewater Teleradio Inc. cense covering changes in facilities: ERP vis. KOZE Lewiston, Idaho -- Granted request for 44.7 kw. aur. 22.4 kw (DA), ant. 4180 ft.. cancellation of license; call letters deleted. It was a joint KJEO (TV) Fresno, Calif.- Granted cp covering changes: ERP vis. 380 kw, aur. 191 kw (DA); Actions of July 1 engineering install new trans. and directional ant. system. KRCG (TV) Jefferson City, Mo.-Granted mod. WIIC Pittsburgh, Pa.- Granted mod. of cp to of cp to change ERP to vis. 214 kw, aur. 107 kw achievement change name to WIIC Inc. (DA), increase ant. height (1012 ft.) WLWL Mansfield, Ohio- Granted mod. of cp KEAN Brownwood, Tex. -Granted extension between our to change ant-trans. and studio location, make of permission to sign -off at 7:00 p.m., local time, HARRY MAGEE changes in DA system. except for special events, for additional three Chief Engineer, The following were granted extensions of com- months from 6- 30-57. pletion dates as shown: WTAM Decatur, Ga. to KNET Palestine, Tex.-Granted permission to ANTHONY F. HOGG 2- 20 -58; WCGC Belmont, N. C. to 8 -11; WRMF sign -off at 8:00 p.m. CST, for months of July Titusville, Fla. to 11 -14; WSLA Selma, Ala. to and August, 1957, due to vacations and for finan- and Stainless" 12 -12; KOOS -TV Coos Bay, Ore. to 10 -29: WTVK cial relief. Knoxville, Tenn. to 10 -7; WORA -TV Maygues, KAUS Austin, Minn.- Granted extensi on of P. R. to 10 -13: WNOW -TV York, Pa. to 10 -5. completion date to 10 -2; conditions. CALL ON STAINLESS EXPERIENCE TO SOLVE WASHINGTON YOUR 1625 Eye Street, N.W. Washington 6, D. C. PROBLEMS ALLEN KANDER NAtional 8 -1990 NEW YORK O 60 East 42nd Street ANTHONY HOGG New York 17, N. Y. NEGOTIATORS FOR THE PURCHASE AND SALE MUrray Hill 7 -4242 OF RADIO AND TELEVISION STATIONS CHICAGO EVALUATIONS S'tainies5, inc. 35 East Wacker Drive FINANCIAL ADVISERS Chicago 1, Illinois NORTH WALES PENNSYLVANIA RAndolph 6 -6760

Page IDS July 15, 1957 BROADCASTING TELECASTING CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. DEADLINE: Undiaplayed-Monday preceding publication date. Display- Tuesday preceding publication date. SITUATIONS WANTED 200 per word -$2.00 minimum HELP WANTED 250 per word -42.00 minimum. All other classifications 300 per word -$4.00 minimum. DISPLAY ads $15.00 per inch. No charge for blind box number. APPLICANTS: if transcriptions or bulk packages submitted, $1.00 charge fur mailing (Forward remittance separately, please). All transcriptions, photos, etc.. sent to box numbers are sent at owner's risk. BI:WU'nrrlsC TrI.CenS'r IN.: expressly repudiates any liability or responsibility for their custody or return.

RADIO RADIO RADIO Help Wanted Help Wanted - (Cont'd) Help Wanted- (Cont'd) Management Announcers Announcer: Immediate opening for commercial manager New Montana station will have openings August Immediate opening staff announcer. Send tape man or woman in Florida's fastest growing area. 15th for two staff announcers. Starting salary and resume first letter. WASA, Havre de Grace. Must have creative Ideas and know -how to pro- $80.00 to $85.00 per week depending on experi- Md. duce. Excellent salary plus 20 percent commis- ence. Also desire an announcer holding first sion if you write your own copy, 15 per cent class ticket, no maintenance or construction ex- Experienced staff announcer- control room oper- if you do not, after reaching salary figure. This perience necessary. Box 344A. B.T. ator. Emphasis on announcing. Must be reliable. is an excellent opportunity for the person who have good voice, pleasant personality. Rush really wants to work and make some real Approximately September first. Staff announcer resume with references plus tape and photo to money. Send resume, photo, and ample script who can also direct public service programming. WIBX Radio, Utica, New York. to Box 418A, B.T. Minimum 2 years experience. Group -owned sta- benefits. Send tape. tion. New York State. All Wanted, combo man with first phone. 1000 Watt Commercial or assistant manager: Southwest Box 345A, B.T. midwest independent. Night shift. Good pay and Indie. single station market of 100,000. Want working conditions. Contact Elzer Marx, Man- young man with complete radio background. No Good or potentially good announcer with 1st ager, WITY, Danville, Ill. Phone 1312. announcing except on production commercials. class license. Excellent salary. Rapid advance- Sales results essential. Start at $6,000 plus per- ment if you can qualify as chief engineer for cent gross. Send complete information first reply. regional midwest independent. Send tapes, photo Wanted, experienced play-by-play sportsman for Box 446A. B.T. basketball and football by CBS radio station Tapes will be returned. and references. Box now, B.T. located in middle sized midwest. Market duties also cover nightly sportscast. Radio and tv sales Sales manager -capable, solid and able. Real op- Announcer, regular staff and assistance to man- experience desirable but not necessary. Rush portunity with Ohio major Indie. Box 482A, B.T. ager on sales and copy. Single station market tape, audition play -by -play, photo and resume Rocky Mountains. Box 405A, BT. to Merritt Milligan, WTAD- KHQA -TV, Quincy. Experienced professional radio stafman with Illinois. small station program director qualifications. Morning disc jockey for Penna. Independent, at Mall applications only. Give complete details least 3 years experience, must be good ad -lib- WTIM and first letter. Photo and tape needs good announcer for music and references ber. Box 424A, B.T. news. $80.00 per 48 hour week, two weeks paid later. Box 60, West Bend, Wisconsin. vacation per year. New equipment and modern Announcer experienced, with restricted license; studios. Send tape and resume to Roger Moyer, Opportunity -new 5 kw. Contact Manager, KCSR, West Virginia 250 -watt station. Ability to at- WTIM, Taylorville, Illinois. No phone calls. Chadron, Nebraska. tract and hold listeners. Box 425A, B.T. And there you are. And here we are. Number Sales manager, male or female, WMOA, Mari- Announcer with minimum experience for 250 one in all etta Ohio, earnings unlimited, wonderful town watt network small market station in southeast. 4 of our markets, Kansas City, Min- contact Sandy 428A, neapolis, New Orleans and Miami. more yet to to live and work fn. If interested Send tape and resume in first reply. Box come. Looking for bright sounding josh disides Guyer, General Manager. B.T. like you just can't hardly find no more. Top pay, unlimited opportunities with America s Sales Announcer -copywriter, mature voice, minimum most successful radio group. Send tape and re- two years experience network affiliate. $75 start. gime to Bill Stewart-The Storz Stations, 820 Periodic raises, retirement plan, benefits. Send Kilpatrick Building, Omaha, Nebraska. sales manager in New York -New Jersey metro- letter. Box 471A. B.T. politan area. Must be a go-getter. Storecasting tape, field. Commission basis. and background music Combination announcer -engineer with first class Technical Box 381A, B.T. ticket needed immediately. Good pay. Excellent working conditions. State all information in first Are you an energetic engineer who no One of nation's oldest radio stations in the mid- letter to Les Ryder. KCIL, Houma, Louisiana. has dle west needs an experienced radio salesman. chance for advancement in your present job, Pay and company benefits most attractive. Right then were looking for you. We are a two -station man will be considered for sales manager's post. Opportunity -new 5 kw. Contact Manager, KCSR, chain with the third station permit expected 388A, B.T. Chadron, Nebraska. shortly. We need a chief engineer, a man capa- Box ble of maintenance repair, and purchase of tech- regional station needs salesman -an- Staff announcer. Must have good voice and nical equipment. The man we hire will have a Minnesota Box solid experience. Top Montana station. Forty chance at the construction of our proposed third nouncer. Good salary plus commission. hours. Profit sharing, two weeks' vacation, ex- station. If you're a young married man who de- 399A, B.T. cellent salary. Contact Assistant Manager, KFBB, sires to assume a permanent and responsible Great Falls, Montana. position with an expanding firm, send all infor- Experienced radio salesman for the most pro- mation to Box 158A, B.T. gressive station in market of 450,000 in the Magic Emphasis on sales. Valley of Texas. Guarantee and commission Sports director- salesman. commensurate with ability. Supply employment Salary plus commission. Send details to KFRD, Capable chief engineer 5000 watt radio NBC af- and minimum income requirements with appli- Rosenberg, Texas. filiate, tv contemplator. Starting salary $80.00 cation. Box 400A, B.T. weekly. Box 388A, B.T. California kilowatt affiliate expanding. Need top- market Texas station needs fulltime sales- flight all -around announcers with or without 1st Engineer-ability to construct small am station. Small full details phone. Versatility and experience essential. Must man. Salary plus commission. Send handle news, personality disc shows. "good" Nothing definite but let's swap notes. Box 408A, to Box 409A, B.T. music and have business -like approach to job. BT. Salary in excess of $100 per week. Send tape, Experienced radio salesman in small to medium photo, full particulars to Operations Manager, Engineer- announcer with first ticket. Reasonable market. Must be good. Give references. Box 461A, KGMS, Hotel Senator, Sacramento, Calif. experience. Box 485, Aberdeen, Maryland. E.V. at new 500 watt Experienced announcer wanted Opportunity -new 5 kw. Contact Manager, KCSR, Salesman-Proven "hitter" growing multiple op- daytime independent. Single man preferred. Chadron, Nebraska. eration. Michigan major market. Good salary Salary open. Speend complete resume, salary re- plus top earnings. Box 463A, B.T. photo. locatedeintaheart of hunting eand shing territory. Chief engineer needed by northern California Salesman: Independent station in largest city in Congenial announcer please apply immediately. kilowatt affiliate. Experience with directionals, midwestern state with highest Hooper and Pulse Si Wining, Manager, Radio KMAR, Winnsboro, new construction. Fm and studio /transmitter ratings, needs aggressive, mature and experd- Louisiana. maintenance necessary. All new RCA equip- need man for local sales work. Excellent in ment. Metropolitan area. Salary in excess of come on salary and commission awaiting man Need immediately, ambitious announcer, prefer- $7000 per year. Contract Operations Manager, with ability to take facts and figures and put ably first ticket. Above average pay. World's best KGMS, Hotel Senator, Sacramento, Calif. them to work for him. Please include past sales fishing, hunting, living conditions. Paying corn record and references. Box 465A, B.T. mission on sales. Rush air mail tape, snapshots Wanted -Engineer with 1st class license, combo KPRK, Livingston, Montana. man who can either write copy, sell or announce. -new 5 kw. Contract Manager, KCSR, Top salary commensurate with ability. WBRV, Opportunity Experienced announcer: Man who can read copy, Boonville, N. Y. Phone 11. Chadron, Nebraska. news, and handle top record show in competitive two station market. Operate console. No begin - nera or drifters. Voice quality must be good. Engineer for small market 5,000 watt am station Announcers Send tape and photo. Personal interview required whose good with his hands as well as his head. later. Contact KSIS, Sedalia, Missouri. Experience desirable but not essential. If you $160 a week for DJ -with flowing conversational like challenging, creative broadcast work. con- delivery (breezy and informal)- sportscast pace. Wonderful opportunity for announcers with tact Chief Engineer, WCOJ, Coatesville, Penna. Adept at reading album liner-notes. Wanted by fundamental broadcasting experience. Good midwest -Great Lakes area station. If you're working conditions, chance for advancement. Engineer with first class license and car for bright and bouyant, and use rhyming intros to Send tape, photo and resume to Radio Station transmitter position. WIRL, Peoria, Illinois. records, write Box 692G, B.T. WARK -CBS, Hagerstown, Maryland.

July 15, 1957 l'age 109 BROADCASTING TELECASTING RADIO RADIO RADIO Help Wanted- (Cont'd) Situations Wanted Situations Wanted - (Cont'd) Technical Management Announcers

Combo man wanted with first phone license by Manager. Competent, confident, cheerful, con- Personality (1). Strong commercials, gimmicks. this financially sound newspaper owned am and genial: successful, employed, ambitious. Top ref- etc., run own board. Steady, eager to please. fm station. Experience desirable but not neces- erences: past, present employers. Nine years Go anywhere. Box 261A. B.T. sary. If you are reliable and can fit in with con- experience. Now with metropolitan independent. genial staff, call collect. Fred Gresso, WRSW. Girl personality, dj, run own board, eager to Box 349A, B.T. please. Free to travel. Gimmicks and sales. Box Warsaw, Indiana. 262A, B.T. Commercial manager in medium market desires Two transmitter engineers with first class tickets. midwest position immediately. Seven years ex- Di, beginner. Capable, eager to please. Salary $1.60 per hour, two weeks vacation, no an- perience- sales- announcing -production. Married, second to opportunity. Grad N.Y. radio school. nouncing, no or Tape and resume immediate on request. Box maintenance. Please call write family, best references. Box 355A, B.T. 233A, B.T. James Hilderbrand, WTIM, Taylorville, Illinois. General manager, metropolitan fulltime inde- Experienced first class announcer-first phone area, pendent. 10 years GM experience. Box 440A, seeking San Francisco -Bay or Peninsula Programming-Production, Others top pay position. Tape will convince. Box 274A, B.T. Well established radio -tv operation has immediate need for an experienced radio -tv news di- Manager, seeks change because of climate. Country- western di- announcer. Guitar. Third. Strong on sales, programming, administration. Thoroughly experienced. Permanent. Box 378A, rector to assume complete charge of department. B.T. Must be able to handle on air assignments in Box 452A. B.T. both media. Rush complete information, picture Two years experience music, news and sports. and starting salary requirement. Box 395A, B.T. I've resigned, but the boss won't accept my res- Graduate of two year radio and tv school. Work- ignation. However, I'm determined to find man- ing summer replacement ?5 million market in agerial position station that needs ideas, New England. Family man, desire fulltime posi- Wanted, gal Friday. Typing. shorthand, book- with tion. will travel. Available September first. Box keeping, copywriting helpful. Top job. High organization, administration. Have worked my 401A, B.T. salary. Good future. Outstanding midwest station. way up thru copy, traffic, production, program- Send all info immediately. Box 413A, B.T. ming, sales and station promotion to present Early morning, versatile, ad libs, anything goes, position of west coast sales manager medium bright music, no r & r, five years experience. sales, news, veteran, married, third phone. can Sports director needed immediately for one of market network station. Actually performing assistant manager duties phases. enlarge your morning audience, want to advance central U. S. finest radio -tv operations. Unlimited supervising all now. Box 902A, B.T. opportunities. Send complete info to Box 936A, Have doubled local sales; helped bring station B.T. from bottom of rating ladder to 2nd. Young (31) TV newscaster-announcer. Seeks position with with enthusiasm, energy, know -how. Single to top -notch radio or news operation. Presently devote fulltime to job. Ready to prove my 8 employed by leading midwest tv station. Box Wanted experienced newsman for middle Georgia years radio agency experience 403A, B.T. radio in the process of inaugurating -tv- on profit - station sharing basis. Prefer western mountain country. mobile news service. Send details to Box 448A. Announcer, 9 years radio -1 year tv (booth & BT. Write Box 957A, BT. on camera.) Familiar all phases of on-the -air work except play -by -play sports. Strong on Managers -grab -save. commercials -news. Authoritative, honest, reliable. Secretary- Exceptional opening as secretary to Western states. 90 -day leave Presently employed in northwest with leading manager of big expanding power station in Great starting August. Do work of 3 men -R &B, C &W. outlet In area. Desire relocation southeast, with dj, news- sports. Age 31, married. Personal inter- large quality operation. (However, all attrac- Lakes area. Real career opportunity for young views woman familiar with various phases of station only. In your territory August, September, tive offers considered.) Salary object. Box 404A, operation (preferably independent): excellent #3 figured salary parties, with investment op- B.T. portunities. Contact Ward Goodrich (Ned Need starting salary and rapid advancement if you are - Announcer -d), two years experience in small capable and energetic. Full details first letter. ham) WMOP, Ocala, Florida. After August 3rd, station. DMS radio school graduate. First Rte. 1, 401, phone, Box 955A, B.T. Box Danville, Indiana. Chamness no maintenance. Copywriting experience. Spe- Residence. cialty personality dl. Any style music. Versa- tile-want to learn. Handicapped. Prefer mid or Opportunity -new 5 kw. Contact Manager, KCSR, southwest. Box 410A, B.T. Chadron, Nebraska. Sales Announcer - salesman, 15 years experience. Do play -by -play, country- western. Experienced Looking ahead? So are we, to the day when a For sale: 15 years of tough, wonderful years management, want permanent position. Manage- creative, energetic man or young woman with learning radio and tv trade, including copy, sales ment considered in the south. Employer knows salable Ideas takes over the production and and management level in leading markets in of this ad. Box 911A, B.T. control of our strong commercial radio station Ohio and Wisconsin. No wonder boy, but plenty in a booming industrial and vacation area of of savvy, with emphasis on salesmanship. Willing DJ with six months experience, operate own ., 250.000. Michigan or Ontario go- getters write: to submit to Wallace -type interview. If inter- board, twenty years sales experience, Florida or Manager, WKBZ, Muskegon, Michigan. ested, write to Box 373A, B.T. warm climate. Box 412A, B.T. Young man with first phone desires job as combo man, emphasis on announcing. No previous experience, but willing to learn. Box 414A, B.T. Radio stations throughout the country are If you are planning tv or are affiliated, give me rapidly converting to "combo operation ". a listen. Experienced, 28, college degree. Box ANNOUNCERS Keep pace with the trend -protect your se- 417A, B.T. curity -get your first class F.C.C. license Without delay. Put yourself on the preferred list Just out of d) school. No experience. Married, for better, higher -paid positions. A first class F.C.C. license gives you the advantage over at years old. Tape and photo available. Box 419A, B.T. otherwise equally qualified applicants. We have trained thousands and can prepare you, too, for a first class F.C.C. license in a minimum of time. Our 32 booklet, Opportuni- Newsman. Radio and television. 15 years expe- page rience including network and nation's capitol. ties in Electronics, explains how you can prepare for this all -important license quickly, Major market. Box 420A, B.T. through home study or in resident classes. This booklet is free. Write for it today. Professional broadcaster. What a combination! Di. first phone, recordist, musician, arranger, Our Guarantee FCC-Type Exams writer, production. Ten years in radio and show- biz in east. Box 421A, B.T. If you should fall the FCC FCC -type lasts are used exam finishing our after throughout the Grantham High type network voice, 6 years experience, course, we guarantee to course. Constant give practice ABC, Mutual, independents. Michigan or midwest you additional train- with these FCC -type tests preferred. Box 922A, B.T. ing at NO ADDITIONAL helps you prepare for the COST. tortoni FCC examination. :attactive, superbly trained all phases, excellent negro girl dj available immediately. Dependable. Anything to please. Travel anywhere. Box 427A. MAIL COUPON TO SCHOOL NEAREST YOU B.T. Former McLendon deejay, young (21), enthusi- astic for music -news, seeks programming posi- lion in medium or large market, established or GRANTHAM SCHOOLS, Dept. 12 -R newly independent station. Box 431A, BT. Announcer, 2 years staff experience. Car, will 821 19th St., N. W., Washington 6, 0. C. oit 1505 N. Western Ave., Hollywood 27, Calif. travel. Third class ticket. Box 433A, B.T. Please rend me your free booklet, telling how I can get my FIRST CLASS Fully pro mikeman adaptable to any surround- FCC license quickly. I understand there it no obligation and no salesmen ings. Trims sails (sales) to the wind. Box 434A, will call. BT. Two for one. Sales proven original production Name commercials with sponsor -audience wise seasoned mike-master. Box 435A, B.T. Address city State Let tape talk. Fit any operation, radio, tv. 16 years experience. 35 years old, married. Pres- I am interested in: Home Study Resident Classes ently working. Available on two weeks notice. Box 443A, BT.

Page I Ill July 15, 1957 BROADCASTING TELECASTING RADIO RADIO Situations Wanted -(Cont'd) Situations Wanted -(Cont'd) Announcers Programming- Production, Others TWO MONOPOLY

Staff/sports announcer. Six years experience in Newsman. Prefer major market. but will con- all phases of broadcasting, play -by -play all sider any money making potential in any news - sports. Desirous of permanent position with pro- making market. Box 453A, B.T. gressive outlet. Box 445A, B.T. Program director- announcer. Man who can sell STATIONS NOW Opportunity, presently employed, top di, metro- you and your clients! PD with WRDB, Reeds - politan experience, quality voice, age 30, college, burg, Wisconsin. News director with WTTN, veteran. family. 8 years both radio and tv. Con- Watertown, Wis. 32. college, single, seven years sider all replies. Box 449A, BT. with the mike. One year with WJLK, Asbury Park, N. J. Contact Roger Magee, 1317 Stewart Ave., Wanamassn, N. J. PRospect 5 -5345. Wanna make money? Let Pulse -proven di, with AVAILABLE IF Storz -Noemac excitement know -how, help you become "Number One." Aggressive salesman. Family man, desires permanency. Box 451A, B.T. TELEVISION

Disc jockey: 3 years experience. College, single. Desire N. J., Conn., Pa.. other replies considered. Help Wanted Box 454A, BT. YOU HURRY Management Need announcer for afternoon- evening -night. Month's experience, good reference, conscien- tious, will travel. Box 458A, B.T. Assistant manager for uhf station in midwest medium market. Must have five thousand dollars Station 1 -500 w daytime inde- to Invest. Box Reliable - experienced - staff announcer. Seeking 467A, B.T. position in larger market. Strong on news -com- pendent in Indiana county seat city mercials and all types of di work. Single, vet. Traffic manager opening. Young woman to take Will travel. Box 459A, B.T. charge traffic department. This NBC affiliate. of 20,000. Serves growing indus- Experience in radio or tv traffic necessary. Please call or wire collect Office Manager, WTVO, Rock- trial- agricultural market. Announcer -engineer. First phone. One year ex- ford, Illinois. perience. College degree: Music (voice- piano). Clean -cut. Good voice. Box 470A, B.T. Sales Asking $100,000 with $30,000 DJ, 2 years experience, married, working on first. down. Long lease available on well (Need job now). Box 472A, BT. Television sales. Salesman, young, personable. free to travel, sell special television promotion Experienced announcer and copywriter desires package. Expenses during training, commission equipped air conditioned studio summer full or parttime near D. C. Oliver 2- when qualified. Give previous selling experience 0380. and as many particulars as possible. Please en- building. Operating profit last year close recent snapshot. Box 755G, B.T. Experienced announcer. Prefer midwest. Good approximately $21,000. di, sports, commercials, news. Single, reliable. From radio to tv. Midwest medium market NBC Tape on request. Don Baskin, 5000 East End, tv station has opening for successful radio sales- Chicago. man now employed in midwest radio to join Station 2 -250 w daytime inde- expanding tv sales department. Excellent opportunity. Guarantee plus commission. Box Speech Degree, radio and tv announcer. Strong BT. 372A. pendent in central Iowa county news and commercials. Age 28, married. Bill Brown, 3049 S. Harding Avenue, Chicago 23, seat city of 8,000. Illinois. Cliffside 4 -1223. Michigan regional vhf with strong net affiliations. desires man with local tv radio or space background as sales representative, serving sev- Experienced announcer. Excellent reference. eral medium sized communities. Will live in his Asking $75,000 with terms, and Upper midwest preferred. David Copeland, 304 sales area and participate actively in 1st affairs. Eighth Street, Silvis. Illinois. Send full details to Box 456A, B.T. grossing at a rate near that figure. Announcer control board, staff personality, news. Excellent studio and equipment on commercials, platter specialties, one year experi- Technical ence, hard worker, single, travel, tape, refer- Martin, land leased with option to buy. ences. Reno Ill Orchard St., Mount Transmitter engineer for vhf station in metro- Vernon, N. Y. politan midwest city. One of nation's top stations. Salary, vacations. other benefits above average. Our standards are high, and yours must For further details, write or call our Technical be likewise. Radiotelephone first license required. State experience. education, and provide Chicago or Washington offices. Engineer, no announcer. Experience in con- a recent snapshot. Box 384A, B.T. struction remote control units, maintenance two and half years. Chief engineer. Now in TV. Want to go back to my true love radio. Desire Studio engineer for vhf station in large job as chief engineer in Miss., La., or east city. Finest euiment t Texas. Box 270A, B -T, other benefits. Thiso is pthet leading station in the area, and requires grade A men to operate it. Supply resume of experience. Eighteen years am -fm including directional an- education. and a photo. Reply Box 441A, HT. tennas. Experienced chief. $8,000 minimum plus moving. Box 406A, B.T. TV transmitter engineers for recently licensed ALLEN KANDER First class ticket young man desires start as Indianapolis television station. Transmitter build- combo man. Prefer small western town. Good ing now under construction. Write today for voice. 415A, application to WLWI, 714 Merchants Bank Build- Box BT. ing, Indianapolis 4. Woman with first telephone license, two years transmitter and studio experience, typing and Programming-Production, Others AND COMPANY accounting. Box 423A, BT.

Engineer, 1st phone, 2 years Wanted: Male with B.A. or B.S. Degree with ham college degree. training and experience in audio-visual aids am experience, single, don't drink. Prefer - Negotiators for the Purchase Sale Florida, consider anywhere. Available in August. needs experience in shooting and editing single and B -T. or double system 18mm sound film- Knowledge Box 450A, of electronics and servicing helpful. Race is not of Radio and Television Stations a factor. Box 389A, B -T, Engineer, first phone, experience in radio, transmitter and studio; instructor and ham; 29; married; seeking position at television trans- Copywriter. Man or woman. Experienced. To mitter or studio anywhere; salary and hours of write tv copy. Good salary, working conditions, WASHINGTON secondary importance. Philip Koch, 3534 Con- and profit sharing plan. Send all information necticut St., St, Louis 18, Mo. to Assistant Manager, KFBB, Great Falls, Mont. 1625 Eye Street, N.W. National 8.1990 Programming -Production, Others .. California television station needs executive secretary for program department. KSBW -TV NEW YORK Newsman wants permanent position. Parttime needs a capable executive secretary with knowl- experience with 50 kw metropolitan clear, while edge of television program department functions. 60 East 42nd Street Murray Hill 7-4242 finishing school Master's and Bachelor's NU's Should have knowledge of network traffic. con- Mediti School of Journalism, radin -tv news tinuity, production. Detail minded, good adminis- major. Box IDIA, 13T. trator. Shorthand helpful but not necessary. Address all replies, with complete details of CHICAGO Copywriter extra- strong on radio, 111 years ex- and to Gary Perlis), Pro- perience. also strong all media publicity. Ac- experience references 35 East Wacker Drive Randolph 6-6740 quainted tv copy and new layouts. For samples gram Director, KSBW -TV, P. O. Box 1651, and references write Box 442A, BT. Salinas, California.

BROADCASTING TELECASTING July 15, 1957 Page 111 TELEVISION TELEVISION FOR SALE- (Coned) Situations Wanted Situations Wanted -(Cont'd) Stations Programming -Production, Others UHF station for lease in small midwest market. Management Approximately $9000 yearly. Excellent opportunity for film company to experiment with in- Operations manger. Nine years radio -tv experi- Continuity director. Radio -tv experience: depart- dependent programming. Box 468A, BT. ence, including new station Sign On. Excellent ment head, metropolitan stations. College gradu- references. Employed. Box 350A, B.T. ate. Versatile man, early thirties. Know copy, promotion, production. art, etc. Seeking top posi- Massachusetts $75,000; Illinois $100,000; Michigan tion, top salary, top station. Now employed. Box $55.000; Texas $40,000; North Carolina $45,000; Sales 352A, B.T. Michigan $70,000; Florida $350,000: West Virginia $68,000; Illinois $135,000; Rhode Island $125.000; Vermont New York $750,000; West Vir- Successful mature salesman; radio and tv, ex- Programming and production (live and film) $85,000; perienced in market -consumer research, pro- ginia $60,000; Vermont $40.000; Maine $125,000; management, 9 years tv, primary and secondary $78.000; South Carolina $110.000; motion and closing sales. 35, veteran, married. markets. Wish to relocate. Box 382A, B.T. Pennsylvania 2 children. Prefer midwest or Florida for fam- New Jersey $150,000; Kentucky $125.000; Penn- ily, reasons. Box 322A, B.T. sylvania $150,000; South Carolina $85,000; New Top references, five years experience station and Hampshire $150,000. Please write Haskell Bloom- agency. Qualified for program director, produc- berg, Broker, Lowell, Massachusetts. Announcers tion manager, producer, director. Box 432A, B.T. Market with growth riding atomic age and fu- TV newscaster- announcer. Seeks position with ture. Regional station. $87,500 full price. Liberal top -notch radio or news operation. Presently Capable director. Presently employed. Thorough- terms. Paul H. Chapman Company, 84 Peach- employed by leading midwest tv station. Box ly experienced. Versatile, imaginative. Best tree, Atlanta. 403A, B.T. references. Box 439A, B.T. Southern major market network station. Op- Radio -television, 3% years. Limited on- camera Writer- announcer -director, with top midwest erating at a profit. Responsible purchasers may experience. Single, 28, college degree. Midwest. radio -tv station, wants Florida location, radio or buy. $50,000 down and 525,000 per year, 5 years Box 418A, B.T. tv. 10 years experience. Mature, responsible plus interest. Details in confidence. Paul H. family man. Box 497A, B.T. Chapman Company, 54 Peachtree, Atlanta. Competent announcer for hire. Box 428A, B.T. Producer -writer: Seek progressive metropolitan Norman & Norman, Inc., 510 Security Bldg., Will announce and direct for you if future leads station. 5 years experience. Desire personal inter- Davenport, Iowa. Sales. purchases. appraisals. to administration. Box 429A, B.T. view. Details on request. Box 460A, B.T. handled with care and discretion. Experienced. Former radio and television owners and opera- TV school grad, wants position as assistant art tors. Technical director or prop man. Prefer Pacific northwest. Box 469A, H.T. for free bulletin of outstanding Twenty years am -fm -tv including color. Chief, Write now our experience. family man. radio and tv buys throughout the United States. supervisory Reliable Jack L. Stoll & Associates, 8381 Hollywood Blvd., Box 907A, B.T. FOR SALE Los Angeles. Calif. Programming- Production, Others Stations Equipment Experienced tv promotion manager. VHF network big market station. All phases promo- 580,000 will give you 60% of good income tv /ra- Wanted lease of am property with option or low tion, publicity, merchandising. For complete dio operation, vhf, southwest, major network, priced buy. 25 years of broadcast experience resume, samples and references, please write $50.000 cash, balance on good terms. Please iden- prefers Florida, but will consider good offer. Box 324A, B.T. tify, yourself fully. Box 299A, B.T. Box 330A, B.T. Program director. Nine years radio -tv experi- Texas 1,000 watt daytime. Medium size market. ence, including new station Sign On. Excellent Excellent potential. $75,000 with good terms. Model 150 Wincharger 150 ft. guyed tower. $750. references. Employed. Box 351A, B.T. Box 430A, B.T. P. O. Box 608, West Sacramento, California. Complete RCA Vidicon film chain type TK -21A and dual -disc slide projector type TP -3C like new. Price 75% of cost or will consider best offer. Vidicon available immediately, slide projector by July 15th. Equipment being replaced EXAMPLE PRACTICAL TV TRAINING 3 -V T. Frank Smith, KRIS -TV, Post Office Box 840, Corpus Christi, Texas. This is a typical For sale- regulated power supplies, available about August 1st: 17 RCA WP33B and 9 Dumont example of the 5019A (modified to WP33B specs) at $290 each. 8 RCA 580D at $140 each. All in excellent electri- practicality of ALL cal and mechanical condition. H. A. Bondy, Northwest train WAGA -TV, Atlanta, Ga. For sale-RCA -UHF type TTU1B -1 kw. 23 channel transmitter. Filterplexer to match. Good ing. These stu- condition. WMSL-TV, Decatur, Alabama. dents are actually WANTED TO BUY doing a live remote from a recent Stations Wanted to buy 3 kw or 10 kw fin transmitter. movie premiere. Also want fm monitor, other fm accessories. Reply Box 220A, B.T. Principal with radio, tv and promotional sales All Northwest background interested in buying for cash or terms. plus outstanding services. Confidential. classes are trained Highest references, cappabilities and financial using methods like standing. Box MIA, B.T. Problem station, west. southwest, midwest these -letting stu- wanted by experienced broadcaster. Private. Confidential. Box 8545. Chicago. dents work in a Stations wanted. Private, independent service. Ralph Erwin, Broker. 1443 South Trenton. practical manner Tulsa, Oklahoma. with everyday Fifteen successful years in broadcasting field, operator -investor looking for $75,000 to $150M Telecasting prob- gross or higher. New England or east. Or part ownership of still larger set -up. May Brothers, lems. For top TV Brokers, Binghamton, N. Y. people call John Equipment

Birrel. Wanted: 10 kw high level modulated transmitter, not over 10 years old. State condition and price. Box 347A, B.T. HOLLYWOOD. CALIFORNIA Need Dumont camera cables, A, B, or connec- NORTHWEST 1440 North Highland tors. Quote price. KOLN -TV, Lincoln, Nebraska. HO A -7872 Television-Radio Division Miscellaneous CHICAGO, ILLINOIS HOME OFFICE 540 N. Mkhigon Avenue Danny Sheelds. Trying locate you. Anyone know- SCHOOLS 1221 N. W. 7111 Avenue DE 7 -4504 ing whereabouts, write Box 975A, BT. Portland, Oregon CA 3 -7246

Page 112 July 15, 1957 BROADCASTING TELECASTING INSTRUCTION RADIO TELEVISION

FCC first phone h. 12 weeks. Home study or resi- Situations Wanted Help Wanted dent training. Our schools are located In Holly- wood. California, and Washington, D. C. For tree Management brooklet, write Grantham School of Electronics f Desk B -A, 821 19th Street, N. W., Washington IMMEDIATE 8, D. C. To Top Management OPENINGS FCC first phone license in etx weeks. Guaranteed WAVY -TV Ì instruction by master teacher. Phone Fleetwood TV Radio Stations 2 -2733. Elkins Radio license School. 9808 Regent CHANNEL 10 Drive. Dallas. Texas. I have a record of success in TIDEWATER, VIRGINIA both radio and television man- F.C.C. First Class Phone License preparation, HAS NEED OF STAFF IN THE FOLLOWING concentrated speed tutoring, no correspondence; agement you should know about: CATEGORIES: beginners included. Monty Koffer, 743 Hendrix Street, Brooklyn 7, New York. If you are in the top 75 mar- SALES kets. TRANSMITTER AND STUDIO ENGI- RADIO If you have a need for man- NEERS agement /sales administra- ANNOUNCER -DIRECTORS TRAFFIC Help Wanted tion. If you are willing to start CONTINUITY talking at $20,000. Ì FILM EDITORS AND PHOTO LAB THIS IS THE 27,1, LARGEST MARKET IN THE We both will be better off from UNITED STATES. ITS LOCATION ON WORLD'S HELP WANTED: BROKER our meeting. Still years under 40 GREATEST HARBOR MAKES FOR INTEREST- ... a vice president and general ING LIVING. REPLY STATING SALARY AND Leading business brokerage manager and have REFERENCES TO WAVY, 709 BOUSH STREET, reason for NORFOLK, VIRGINIA. house specializing in media needs wanting a bigger market. top negotiator preferably with Box 474A, BT Sales full knowledge of radio and television station operation. We are Sales OPPORTUNITY seeking conservative, indus- NEW ERA FOR FM UNLIMITED trious, sober- minded man who Time salesman for new FM Sta- for TV Salesman wants a rewarding, long -pull tion, two channel multiplex, metro- career -not a "fast sell" artist. politan area. Sell station time and with successful Sales Record who can multiplex "Hit The Ball" 8 hours a day. Outstand- Starting salary in five figures services. Salary and ingly successful VHF Station in Single plus commission. commission. Station Market has immediate opening for BOX 464A, BT a "Real Producer ". Earning potential un- Send full particulars to limited. Give previous TV Sales Experi. Programming-Production, Others ence, billing and complete personal in- I I I I I I I I l l I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I BOX 398A, B.T. ll IIl1I I I I I I I11 f 1111111111111II1 1 1 1 1 1IL formation in first letter and send picture. = One of Nation's top radio pro- _ Box 438A, BeT = gram men available July 15. Sta- _ Sales tion group, _ agency, network. a California Television Station _ Box 466A, BT a NEEDS EXECUTIVE SECRETARY Radio TV 111111111111111111111111111111111111111111 Need two aggressive and /or Soles. unullun I I I IIIIIIIIIIIIIIIIIIIIIIIIIIIIIffi FOR PROGRAM DEPARTMENT men. Chance to affiliate with one of the nation's leading radio stations and TV of- Employment Service KSBW -TV needs a capable executive filiate, with excellent chance for advance- secretary with knowledge of television pro- ment. State minimum salary, references, ex- gram department functions. Should have perience. BROADCASTERS EXECUTIVE knowledge of network traffic, continuity, Box 473A, BeT production. Detail minded, good administra- PLACEMENT SERVICE tor. Shorthand helpful but not necessary. Address all replies, with complete details CONFIDENTIAL CONTACT of experience and references to Gary Ferlisi, Announcer NATIONWIDE SERVICE Program Director, HOWARD S. FRAZIER, INC. KSBW -TV 724 FOURTEENTH STREET. N. W. WASHINGTON S. D. O. P. O. Box 1651 Salinas, California $150 WEEKLY Minimum Guarantee for announcer -salesman; 5 KW regional; attractive Middle Atlantic states com- We'll soon need: munity; moderate living costs; seeking maturity and industry in individual who can be groomed for managerial responsi- { 3 Deejays 2 Newsmen bilities; facility owned by growing multi - station company. 1 Send full particulars to Continuity Writer Box 487A, B.T. All replies Confidential Expanding Northeastern (and midwestern) major- market multi -station group. If you're a pro who can do a job in highly competitive markets, % you'll like our organization. Salaries open -and good! Tell all first letter. ANNOUNCER /, Native southerner with first phone /. Tapes returned after careful audition. All replies confidential and staff and ability to fit into finest and most 7 knows of this ad. congenial staff in the Central Caro- % linas. First personnel change in two years. Tape, resume, and references Box 850G, BT to Neil Terrell, WBSC, Bennetts- / ville, South Carolina. .,e, BROADCASTING wwwv TELECASTING July 15, 1957 Page 113 FOR SALE WANTED TO BUY INTERNATIONAL Stations Stations Tv Set Production Drops In Canada; Radio Sets Up Monopoly market mak- TELEVISION set production continues to ing money. $60,000 to- I WANT drop in Canada while radio receiver produc- Ad" tal price. A Radio Station in a large metropolitan tion is increasing, according to the report market. Substantial rash available for tight for the first four months of 1957 by PAUL H. CHAPMAN COMPANY property. High net not prime consideration, the Ra- Station Brokers but price tag should make business sense. dio- Electronics-Tv Mfrs. Assn. of Canada. 84 Peachtree Atlanta Replies from principals only considered. Tv receiver factory production in the Jan- Strict confidence respected. No brokers please. uary-April period totaled 117,654 sets corn - Equipment Box 316A, BC'. pared with 208,193 sets in the 1956 period. Tv receiver sales in the first four months of 1957 totaled 130,571 sets, of which 47,887 800 -Foot Tower sets were sold in Ontario province, 34,427 in Quebec, 35,443 in the four western Ca- Available Shortly nadian provinces, and 12,814 in the four Stainless -40 LB. NO Atlantic provinces. Also GE TY25A- Antenna Radio receiver factory production totaled CONTACT R. M. PIERCE MATTER 215,632 units compared with 209,768 units WANE -TV -Four WAYNE. IND. in the first four months of last year. Radio sets sold in the period totaled 164,620 units, HOW with 74,774 sold in Ontario, 37,181 in Que- TAPE RECORDERS you look at it, bec, 44,089 in the four western provinces, All Professional Makes and 8,576 in the four Atlantic provinces. New- Used -Trades a classified ad on Supplies-Parts-Accessories this page is your GM of C, CBC Negotiating STEFFEN ELECTRO ART CO. best bet in getting 4405 W. North Avenue GENERAL MOTORS of Canada, Oshawa, Milwaukee 8, Wisc. top -flight personnel. Hilltop 4 -2715 Ont., and CBC are negotiating for what America's Tape Recorder Specialists promises to be the most expensive television program series in Canadian history. Gen- eral Motors plans to start this fall sponsorship of weekly one -hour live Canadian dra- ANNOUNCEMENT mas on English -language tv stations and a live variety show from Montreal weekly on Grl'C ACTS AS the French -language tv network. General Motors dropped sponsorship of the hour- LOCAL SALES REPRESENTATIVES long dramas this past season. MacLaren ORIGINATES NEW ACCOUNTS Adv. Co., Toronto, is GM of C agency. INCREASES CASH RECEIVABLES Tv Is Spoiled, Says Hurly ADVERTISING should not "be the crutch PURCHASES STATIONS FOR THEIR OWN ACCOUNT upon which a vast segment of the world of ARRANGES MERGERS entertainment, culture and enlightenment . lean," C. O. Hurly, vice president in charge LONG TERM FINANCING of sales of Chrysler Corp. of Canada Ltd., stated at the annual meeting of the Canadian GAY THEATRE CO., 400 QUINCY STREET Federation of Advertising and Sales Clubs at Minaki, Ont., last month. He said that FAIRMONT, W. VA., Telephone 8000 "the great home world of entertainment" (television), which started a few years ago as a humble servant of advertising, now seems to be calling the tune. "In our eager- ness to use him and his abundant talents, we as advertisers and advertising people have babied, humored and spoiled him to the ex- FOR SALE tent that he has become, in some respects, a only TOWER IDECO, 576 feet, 40# wind loading, guyed and insulated TV monster," Mr. Hurly said. tower. This tower was installed in August 1954. It has supported an RCA TF-12BH antenna during this time. All guy lines are broken CJRH Begins Near Toronto up with Lapp insulators for IA wave at 950 kc. Tower includes Crouse - Hinds type A-4 tower lighting system. All conduit for wiring. Also has CJRH Richmond Hill, Ont., started opera- w on 1300 kc conduit and wiring for 3 phase antenna de-icer circuit. Galvanized through- tions dawn to dusk with 500 I suburban area. out. Tower is constructed in 20 foot welded sections each 51/4 feet across July in Toronto's northern face. Has inside climbing ladder and brackets for hanging two 81,4" John Graham is president- general manager, copper coaxial lines. All are in good shape and to re -erect would require and John Tyrell, formerly of CKFH To- only new anchors and a modification of the lowest part of each guy line. ronto, Ont., program director. Radio Rep- All guy lines are of pre -stressed construction, made of Bethlehem Steel resentatives Ltd., Toronto, handles sales. Bridge strand. Tower must be taken down by August 1, 1957. Original cost of tower alone $42,300.00. Work Starts on Canadian Link Price of tower if taken down by buyer -$8,250.00 PRELIMINARY work has started on a new Price of tower if taken down by owner -.$16,500.00 225 -mile microwave line between Toronto, Ont. (opposite Detroit), 40, Address all inquiries to Technical Director, WCHS -TV, 1111 Virginia Street, East, Ont., and Windsor, The link Charleston, West Virginia. by Bell Telephone of Canada Ltd. is scheduled to begin operating early in 1959. Seven relay sites are planned on the route. Page 114 lady 75, /957 BROADCASTING TELECASTING Tregale Honored on Retirement 1958, and will provide "a focus for inter- Survey Shows Rating Demand national scientific activity during that pe- JOHN TREGALE, radio division manager riod." Invitations have been sent to a num- CANADIAN advertisers and agencies are of All- Canada Radio Facilities Ltd., Toron- ber of outstanding scientists and engineers, prepared to pay more money to receive more to, Ont., was tendered a luncheon on July and the governments of several countries reliable radio and television audience in- 4 by members of the radio station represen- participating in the exhibition have agreed formation. according to preliminary reports tation firms in Toronto, on his retirement to send official delegations. Complete in- coming into the Canadian Advertising Re- after 24 years in the representation business. formation on the conference can be obtained search Foundation. Toronto, from some 800 dol- He was presented a purse of 165 silver by writing the General Secretary, Societe advertisers. advertising agencies, radio and lars. When Mr. Tregale started in the rep- Belge de Physique, Loverai, Belgium. television stations now being surveyed. resentation business there was but one firm Robin Merry. Lever Bros. Ltd., Toronto, in the field. Now there are 11 station rep- chairman of the CARF broadcast audience resentation firms in Toronto. He joined All - CBC to Rerun Some Radio Programs measurement committee, stated that re- Canada Radio Facilities in 1922 after head- BECAUSE MANY listeners miss top eve- sponse to the 10 -page questionnaire has ing Dawson Richardson station representa- ning radio network programs in Canada been most encouraging." tion firm at Winnipeg for two years. He will when they are looking at competing televi- retire to live in Victoria, B. C. sion programs, CBC has started rebroad- Broadcasters to Parliament casting top evening network shows on the Brussels Exhibition to be Held daytime hours of the Trans -Canada net- FOUR staff members of Canadian independ- THE Postal and Telecommunications Group work. CBC officials say this is strengthen- ent broadcasting stations were elected to the of the Brussels Universal and International ing daytime radio programming and giving Canadian Parliament in the June 10 elec- Exhibition has announced that an interna- more Canadian listeners a chance to hear tions. Jim McGrath, CJON St. John's, Nfld., tional conference on Solid State Phenomena Canadian talent programs which are aired along with Bob McCleave and Edmund in Electronics and Telecommunications will in evening hours, mainly for areas which Morris, CJCH Halifax, N. S., were elected be held at the U. of Brussels June 2 -7, 1958. have no television. Radio network shows as Progressive- Conservative members, while The Universal and International Exhibition, being rebroadcast on the daytime network Louis H. Lewry, CHAB Moose Jaw, Sask., in which 51 nations are represented, will be include musical as well as commentary, will represent the Co-operative Common- held in Brussels from April through October travel, story and variety programs. wealth Federation (socialis party.

.911 these Noces with ll'arrants attached ha.ing been sold, this announcement in ,ro far ses i, relates to snrh securities appears as a matter of record only. The offering of the Common stork is made only by the l h-ospranis.

NEW ISSUES

National Telefilm Associates, Inc. $5,000.000 6% Sinking Fund Subordinated Notes, due June 15, 1962 With Common Stock Purchase Warrants

350,000 Shares Common Stock Price $7.75 per share

The Prospectus may be obtained in any Stale in which this announcement is circulated fran snrh of the Underwriters as Wray legally offer the securities in such Stale

Cruttenden, Podesta & Co. Cantor, Fitzgerald & Co., Inc. Chicago Beverly awe Westheimer & Company Cincinnati Ira Haupt & Co. Smith Hague & Company New York Detroit

July 16, 1967

BROADCASTING TELECASTING July 15, 1957 Page 115 PROGRAMS & PROMOTIONS

'Monday, July 8, the same adventure 'cliff PLANS SET FOR NATIONAL TV WEEK hangers' that left you worrying about the TELEVISION stations and networks will hero until the next chapter will be presented combine with set manufacturers and the on channcl II, Mondays through Fridays, distribution industry to promote National 4:30 -6 p.m...." Television Week Sept. 8 -14. Two promo- One advantage today's kids have over tional campaigns are planned this year, with their oldsters-in this speeded -up age-is NARTB and Television Bureau of Advertis- that they only have to worry 24 hours as ing handling one phase, while Radio -Elec- to whether the hero gets out of his predica- tronics -Tv Mfrs. Assn. and National Ap- ment safely; the earlier generation had to pliance & Radio-Tv Dealers Assn. will co- wait all week. operate. NARTB President Harold E. Fellows and 2 Games (at Least) of Series TvB President Norman Cash said their pro- Set for Telecasts in Color motion will be built around the theme "Tele- TWO 1957 vision-a Member of the Family." Joseph THIS is the pictorial slogan of NARTB or more games of the World M. Sitrick, NARTB special projects man- and Television Bureau of Advertising Series will be telecast in color, Ford C. ager, is coordinating the NARTB and TvB for National Television Week, which Frick, Commissioner of Baseball, announced last week. Mr. activity. is scheduled Sept. 8 -14. Frick said he had TvB will tie its activity to expanded serv- been advised by NBC-TV and Gillette ices to advertisers which are now underway. Safety Razor Co., the sponsor, that at The services include documented capsule manager of the music merchants' group; least all games played in the American facts showing the dimensions and dynamics Herbert D. Hedeen, NEDA executive officer; League city will be telecast in color. of tv as well as its ability to move goods, Mrs. Michelle Rodgers, NARDA executive Mr. Frick noted that since the series this according to Mr. Cash. Mr. Fellows said secretary; R. Ebert, Hotpoint Co. public year will open in the American League city, NARTB's objective will be to unite stations relations specialist; Martin Sheridan, public at least the first two games will be colorcast. and networks in an all -out effort to project relations director, Admiral Corp., and Mr, If the series extends beyond five games the the story of tv's service to the nation. Edelman. additional contest also will be carried in RETMA and NARDA have developed a color. Tom Gallery, NBC director of sports, KTTV (TV) Los slogan, 'Be a New Tv Family," urging re- Angeles Takes Leaf said all six games of the 1955 series be- placement of obsolete receivers and stressing From Earlier Generation's Book tween the New York Yankees and the major increases in multiple set ownership BRAVING the wrath of women's clubs, Brooklyn Dodgers, were colorcast and re- by American families. parent- teacher groups and others who con- ported that in the event teams from the same Several related trade groups, including cern themselves with the effects of teleview- city are contenders again this year, NBC- home furnishings, music merchant, distribu- ing on the nation's youth, KTTV (TV) Los TV will carry all games in color. tor, supplier and electronic association and Angeles is introducing "cliff hangers" into utility representatives, will cooperate in the its late afternoon programming. WRCA -TV Seeks 'Miss No -Cal' manufacturer-retailer program, to be spear- Release issued by the station last week headed by the National Electronic Distribu- reads: "Remember? Saturday afternoons, KIRSCH Beverage Co. has purchased a tors Assn., National Retail Furniture Assn. when you rushed downtown for your week's seven -week campaign of 210 announcements and National Assn. of Music Merchants. big event -the latest exciting, thrilling, chil- over WRCA -TV New York to promote a This phase of National Television Week ling chapter of the movie serial? Southern hunt for "Miss No -Cal" the "most sparkling will receive heavy followup merchandising California's young viewers soon will have girl" in the metropolitan area, beginning support, during the "Television Fall Festi- the same advantages that you had. Starting July 24, according to Max E. Buck, director val." Daniel J. Edelman & Assoc., New York and Chicago, has been engaged to handle public relations for manufacturers and dealers during the festival and NTW observance. The festival campaign will be implemented at national and local public relations levels, with the retailer as the key factor, according i to A. W. Bernsohn, NARDA executive vice president and chairman of the manufacturing- retailing steering committee. A variety Dean, 330-6-: of sales promotion and public relations materials will be made available to local Weite, Gcld; Oil chairman and their committees for both MR. ROBERT SARNOFF projects. Dealers and their area groups will i`he. uralt NBC, be helped in organizing for National Tele- NATIONAL BROADCASTING CO. vision Week and the festival. Some 150 RCA tUILDIN6 cities in all 48 states will participate, he added. 7i 30 ROCKEFELLER PLAZA Members of the manufacturing-retailing KVSO-T NEW ORK 20, N.Y steering group, in addition to Mr. Bernsohn, ARDMORI .OKLA. are James D. Secrest, RETMA executive vice president; Julius Haber, RCA community relations director and chairman of RETMA's advertising committee; Roscoe KIM-TV Ardmore, Okla., has mailed a -foot Rau, executive vice president- secretary of 3'h by 6 -foot postcard to Robert Sarnoff, NBC president, advising him the furniture association; Alex Greenberg, that the station is now back on fulltime operation. A tornado business-advertising manager of the same leveled its tower last April and the station was operating part - time. The reverse side of the card, which required 180 group; Virginia Pegram, managing director - three-cent stamps to mail, contains tear sheets newspaper secretary, Home Furnishings Industry Com- of ads. Above, J. Galy Varnell (I), KVSO -TV operations mittee; Winston Ryan, convention-exhibit director, gives card to Martin Cassity, local postmaster for mailing. Page 116 July 15, 7957 BROADCASTING TELECASTING AIr. AMï,tl ,r,A§#si^' vfiS.411.1tN;s+ M«1,.. n.wt V #...

"What do you want to be when you grow up. Son ?"

We all assume our little boy will have a forward -looking business management. choice. Because he is the son of an Amer- Jobs are created when capital is raised, ican, this little fellow will have a choice. when manufacturing facilities are expanded, and when new processes and Not so in most of the world, where products are developed. Management increased population leads to increased foresight contributes to continuing pros- starvation rather than a foundation for perity by the creation of additional jobs increased prosperity. before the new job seekers arrive on The reason for the difference is basic: the market. made, not born. Jobs are At Republic our $150,000,000 expan- The creation of enough jobs for each sion program is creating new jobs and generation (in America the record has more steel for the strength and the been also better paid jobs) is the result of prosperity of the future.

REPUBLIC STEEL Cleveland 1, Chio

BROADCASTING TELECASTING July 15, 1957 Page 117 PROGRAMS & PROMOTIONS CONTINUED Boptefl,r,c, IsYon- BEST BUY WTMJ -TV Publishes Results SHAGGY DOG STORY Of 16- County Trendex Survey In The SCRANTON MARKET A DOGGED attempt by KTTV (TV) WTMJ -TV Milwaukee has published a 17- Los Angeles to use a live St. Bernard page, illustrated sales piece, "The Milwau- 52 to deliver announcements on the debut kee Television Market," which profiles view- Chart based on average of Topper as a nightly half-hour strip ing patterns in the 16-county Milwaukee Pulse ratings for 12 quarter failed when the cold -hearted building trading area. Trendex Corp. was commis- hours ... 6:00 to 9:00 AM management, insensitive to the artistry sioned to make the survey, believed by the . .. November, 1956 of the idea, refused to let the dog enter station to be one of the most exhaustive 33 the elevators. such studies ever undertaken. Topper concerns the adventures of To gather data on 504,830 homes in the 23 a living human being and three ghosts area (275,570 of them in Milwaukee Coun- ty), Trendex made 228,000 coincidental 19 1.9 -man. woman and dog, the dog being 1.8 Neil, a "spirited" St. Bernard, to quote calls. Results are printed in large type on KTTV. outsize paper, with accompanying graphs and maps. After presenting an area birds -eye-view picturing "Milwaukee- Inside and Outside" of sales and marketing for WRCA- AM -TV. 11111 in terms of sales and viewership, the promo- The sale to Kirsch represents an unusual di- ALL tion piece gives "encyclopedia" treatment to W A B C D E version of a station promotion into a rev- individual counties, with program ratings, E OTHERS enue- producing event, he pointed out. daytime and nighttime hourly indexes and top For 27 yeah, Scranton's WRCA -TV plans to make available to ad- local -national comparisons. salesman, Bill Pierce dom- vertisers other established station promo- in eight Results of the WTMJ -TV survey show L Motes the audience tions such as its WRCA -TV Dodger bat boy Pennsylvania counties served close agreement with figures of other na- by WEIL. contest. tional research firms, the station reports. A weekly schedule of thirty 10- and 20- Other conclusions WTMJ -TV has drawn: seconds spots will be used by Kirsch. Prizes that a station's rating in its home county I1,I,pJZMEEKER for winner include RCA Victor the an color cannot be projected to other counties in 301,1)10sqF television receiver, a diamond wrist watch, the trading area or coverage area, and that a two -week vacation and guest appearances proximity of other counties to a station's on various NBC -TV programs. Kirsch agen- home county does not necessarily have a cy is Paris & Peart, New York. relationship to rating (WTMJ -TV has a $nr

Page 118 July IS, 1957 BROADCASTING TELECASTING George VeaZe}' From Atchafalaya Swamp, more for your money at the gasoline pump

"Somebody has called this the atomic age. It's really the petroleum age. "In 1935 America used about 300 gallons of oil products a year per person. Today it's over 800 gallons. The industry has a big job to meet this demand. But we're doing it. "For one thing, we go farther to find oil. Atchafalaya Swamp here in Loui-

siana where I head Union Oil's production crew, is a good example. "Before we start to drill we have to dredge canals to Boat the rig in. When we drill we often go twice as deep as

GEORGE VEAZEY, "CO UTING" TO HI$ JOB IN THE ATCHAFALAYA SWAMP COUNTRY

of our oil travels thousands of miles by The problems George Veazey dis- boat, pipeline and truck before it cusses are very real. reaches your car as Union gasoline. Despite them, though, you never "Costs are up all along the line, but got more for your money than you do we did ten years ago. And the number we're drilling more wells than ever. In today at a Union Oil Service Station. of dry holes is much higher now. spite of more dry holes, our produc- Today, gasoline is 15 octanes higher "When we do strike oil, we have to tion is up. And our products are better than it was in 1939, and you get free refine it and get it to market. Some than they've ever been!" services with every gallon. The price, on the other hand, has increased only 65% as compared with a 100% rise in the average of all consumer prices. We intend to continue to bring our customers the best possible products at the lowest possible price. YOUR COMMENTS ARE INVITED. Write: The Chairman of the Board, Union Oil Co., Union Oil Bldg., Los Angeles 17, Calif.

Union Oil Company OF CALIFORNIA MANUFACTURERS OF ROYAL TRITON, THE AMAZING PURPLE MOTOR OIL

BROADCASTING TELECASTING July 15, 1957 Page 119 PROGRAMS 8 PROMOTIONS CONTINUED programs, said Mr. Murray will quiz con- of consecration. The show ended with a resent the growth of WOL in the Wash- testants in pairs and the highest scorer in live interview of Bishop Dana F. Kennedy. ington area. each set of four questions will then select executive secretary of the radio and tv divi- Recipients are asked to guess the number a number from one to 50 and a "pirate girl" sion of the Episcopal National Council. of seeds in the watermelon. The prize: an will bring forward a corresponding "Treasure all- expenses-paid week for two at Galen Hall Chest." One of the chests will contain cash CKLW Marks Silver Jubilee Hotel & Country Club in Wernersville, Pa. of an undisclosed amount and the other In case of a tie, the entry with the earliest CKLW Windsor -Detroit, marked its silver 49 miniature replicas of valuable prizes postmark will be the winner. The contest jubilee to advertisers and advertising agency ranging from mink coats to color television ends July 31. sets. No sponsor was announced. executives in Canada with a 1957 Canadian silver dollar sent in a special mailing en- WICC Issues Market Brochure KRCA -TV Covers Consecration velope. A gift card carried the message, "For 25 years your best radio dollar buy! WICC Bridgeport, Conn., has issued a new A full -hour program was devoted to the CKLW." 16 -page market data brochure which breaks consecration of the Rt. Rev. Clarence H. down the day and night hour by hour and Bishop as Bishop of the shows what Protestant Episcopal Fruit its audience is doing; the per- Church in Sacramento, Calif., by KRCA- for Thought centage of men, women and children listen- TV Sacramento last month. Except for a WOL Washington has mailed a photograph ing; WICC's share of the audience, and the brief, live introduction, the program was of three station personalities, Milton Q. advertising cost per thousand homes. It also filmed and showed the people gathering, the Ford, Jim Gibbons and Tom Barry, to radio contains pictures and background of its per- procession of dignitaries into the church, advertising agencies and their employes. The sonalities and an article entitled "The New the communion service, the consecration three dj's are pictured with a cucumber and Radio" written by Philip Merryman, presi- service and the actual signing of the letter a watermelon, which are supposed to rep- dent of WICC.

TAKING 'EM OUT TO THE BALL GAME - VIA KDKA IT WASN'T too hard for KDKA Pittsburgh comic Joe E. Brown, father of Pirate Gen- to decide this year on the best way to win eral Manager Joe L. Brown. After the cele- converts for its year-old news- music -service bration, Joe L. Brown was signed for a programs concept: The 37-year-old Westing- half -hour show weekly in which he answers house Broadcasting Co. station went back to questions from listeners. Everyone sending broadcasting baseball this year after 17 in a letter is given a pair of reserved seat years off the diamond. tickets to a Pirate game. Mr. Brown re- The reasons were more than self- evident: portedly averages 700 letters a week. The National League Pirates always draw In still another promotion, KDKA is stupendous home attendance figures even sponsoring a contest to find the best boy though they more often than not finish in the sportscaster in that area. The contest, which league's second division. It was no secret will run until July 22, is called the "Junior in the Pittsburgh area that ratings jump Sportscaster Contest," and is open to boys during baseball broadcasts, and KDKA, and 18 years old and under. It is sponsored KDKA -TV, wanted this new audience. jointly by the Pittsburgh Pirates, the Atlan- With the Pirates' broadcasts sewed up for tic Refining Co., KDKA and the other 1957 (KDKA carrying all games, home and stations of the Pirates' radio network. away, and KDKA -TV carrying 24 weekend KDKA has planned a "Family Contest," away games), KDKA opened what up it to begin today (Monday) and run through feels is the biggest audience promotion in the August 31, which is based on a crossword station's history. The objectives: to re -iden- puzzle. The winning family will receive a tify KDKA as the community baseball sta- major Westinghouse appliance for each tion thus corralling a new audience to be ex- member of the family, a Mercury station posed to the news -music- service formula wagon and an all- expenses -paid trip to New and to re- educate out-of-town listeners to York. The format of the puzzle is based on FRONT VIEW: Miss Susce and her auto- tune to KDKA for Pirates games (KDKA's KDKA's news- music -service format. mobile in a moment of repose. KDKA's 50 -kw clear channel signal and resulting estimated cost of girl's salary is $1,040; wide coverage caused the sponsors to drop Cost of KDKA's Baseball Promotion car, $1,600; gas and oil for car, $240; several area stations from the Pirate net- insurance for girl and car, $370, and work). Event Estimated Cost uniform, 5200. In connection with its promotion of base- HELENE SUSCE ball, KDKA hired Helene Susce, daughter ($65 X 16 weeks) $1,040.00 of former Pirate catcher George Susce and CAR ($400 x 4 months) 1,600.00 sister of George Jr., Boston Red Sox pitcher, CAMERA ($100 plus $50 film) . 150.00 equipped her with a white Mercury Turn- CAR SIGNS- LETTERING -BALL 200.00 GAS AND OIL FOR CAR .... 240.00 pike Cruiser, plus a specially designed Pirate PUBLICITY ...... ,.... 200.00 uniform, and sent her out to sell "good will ADS -AREA PAPERS 2,000.00 for KDKA" and to talk baseball with the ADS -LOCAL PAPERS* sponsors. OUTDOOR SIGNS 800.00 In addition to visiting the sponsors, At- MAILINGS TO DEALERS 500.00 lantic Refining Co. and Pittsburgh Brewing HELENE'S UNIFORM 200.00 Co., Miss Susce makes various public ap- FAMILY CONTEST* pearances, attends ball games, visits news- LUNCHEON AT SEASON'S papers and takes pictures with a Polaroid BEGINNING 500.00 Land camera of VIPs standing by the KDKA INSURANCE 370.00 baseball car. MISCELLANEOUS SIGNS AND The first big STUNTS 200.00 promotional stunt that she TOTAL $8,000.00 REAR VIEW: Miss Susce at work taking participated in was a Welcome Home parade a picture of an Atlantic dealer. KDKA's for the Pirates when they had finished * Trade deal- product for equal amount of estimated cost of camera is $100 and spring training. Attending the festivities was air time $ value of these is about $7,000. film, $50.

Page 120 July 15, 1957 BROADCASTING TELECASTING It takes a lot of communication to make a good cup of coffee ..

Between coffee grower, roaster and your breakfast table East. The movements of coffee. together with other vital lie thousands of miles of ocean and mountain terrain commodities and thousands of items in commerce are ... and thousands of words of business transactions, speeded by these communication "lifelines." market reports and shipping instructions. Since the first cables were laid ... more than three - The pulsing thread that "delivers" your pound of quarters of a century ago ... AC &R has contributed to coffee is made of submarine cable, radiotelegraph, and the economic growth of many lands. Through its sub- ship -to -shore radio - networks of modern communica- sidiaries, Commercial Cable Company, Mackay Radio, tion operated by American Cable & Radio Corporation, and All America Cables and Radio, Inc., backed by the through the cooperation and farsightedness of our good - world -wide manufacturing and research facilities of neighbor governments in the coffee lands. I T &T, it offers the finest in international communication AC &R, an associate of International Telephone and services. Telegraph Corporation, is the largest American -owned international telegraph system. It provides direct cable and radiotelegraph circuits linking the United States and the principal countries of Central, South America and the West Indies, Europe, Africa, the Middle and Far ITT INTERNATIONAL TELEPHONE AND TELEGRAPH CORPORATION, 67 Broad Street, New York 4, N.Y. For further information address American Cable & Radio Corporation, 67 Broad Street, New York 4, N. Y.

BROADCASTING TELECASTING July 15, 1957 Page 121 DOES THE SPONSOR GET HIS FOOT IN THE TV NEWSROOM DOOR?

Survey indicates he encounters little success in soliciting news `kills'

HOW far into the w newsroom does the offend the sponsors" (Table I). Another 41 the mischievous adventures of a sponsor's sponsor's sphere of influence extend? conceded they made omissions in frequency son. The included stories might have been The more cynical answer that the cash ranging from "rarely" through `occasion- coverage of a sponsor's new warehouse, the register's ring is all- commanding. This ally" to "frequently." In addition, 91 of 110 sponsor's father-in -law placing a wreath touches off a rebuttal from those with more respondents said they had not made this con- somewhere, or if the sponsor is an auto deal- faith in the newsman's integrity. cession in the past two months. er, the debut of the new models." The latter view appears more nearly cor- The tendency to be more lenient in honor- Moving from questions of how the tv rect, according to a study of newsroom ing sponsor desires to have favorable news news director ultimately acted on such re- practices by Per Holting this spring in pre- items included is reflected in the fact that quests, Mr. Holting's study solicited informa- paring his master's thesis at the U. of Min- only 19 of 118 reported they had never used tion on how and where the sponsor "pres- nesota School of Journalism. The sponsor in- such stories (Table II). In response to a sure" had been applied. fluence aspect was part of a comprehensive similar question, 43 said such intentional Of 114 news directors that answered, 106 75- question form submitted to news direc- inclusion had been permitted in the past two reported they had not been directly ap- tors at 138 tv stations. A total of 118 re- months. proached by a sponsor during the past two sponded (including 19 from Canada). One tv news director summed it up this months to drop "unfavorable" news (Table Principal conclusions from the study: way: "My general feeling is that no one - III). In addition, 89 of 115 tv news directors sponsor, salesman Requests for inclusion of stories for a or program director -can said they hadn't been asked directly by a client exceed requests for omission of news. tell me to kill a news story that I consider client to include a news story in the past two important on any grounds. However, if oc- months. By slightly less than a 2 -1 margin the tv casionally I can help the other departments What about the advertiser who feels renews directors do not honor client requests by including a story of particular interest to buffed? for deletions. How often does he threaten to can- a small group or to a potential client, then I cel? How often does he cancel? There is considerably more leniency see no objection. Of course, considerable dis- While 19 of 114 respondents said they however, in allowing inclusion of news favor- cretion must be employed in granting these had encountered cancellation threats in vary- able to a sponsor. requests so that they don't become an every- ing frequencies, only 8 of 115 said such Clients generally do not approach the day occurrence." threats had been carried out. tv news director directly on such matters; Mr. Holting pointed out that no mention Mr. Holting conceded this is an area requests for kills usually are channeled of the importance of the omitted or included difficult to pinpoint since some advertisers through the station manager; the station stories was made. do not go to the news director but to . the sales, promotion and programming depart- "It can be taken for granted," he said, station manager or sales department. Also, ments are responsible for many of the re- "that the vast majority of these stories were he said, in some cases it's difficult to say quests for inclusion of news favorable to a not big local stories such as murders, bank whether a sponsor drops a show for news sponsor. robberies or spectacular fires. The omitted content reasons or begs off for some less Seventy-seven tv news directors said they stories may well have all been drunk driving debatable purpose. never omitted a news item so "as not to stories, items about a competitor's success or If the clients aren't breaking down the

TABLE I TABLE II TABLE III Tv news directors who omitted news New directors who included stories in Directors who received requests di- stories to avoid offending sponsors tv news shows to please sponsors rectly from sponsors to omit news stories during a two -month period (118 responses) (118 responses) (114 responses) Frequently . .. 1% Frequently 4% Dozen or More Times 0% Occasionally 6% Occasionally 28% At Least Ten Times 0% Rarely . 28% Rarely 52% About Hal/ Dozen Times 0%

Never . 65% Never 16% Three or Four Times 1% Once or Twice 6% Never Directors who granted requests to Tv news directors who granted re- ... 93% omit stories during a two -month quests to include stories during a two - Directors who received requests di- period to avoid sponsors month offending period to please sponsors rectly from sponsors to include news (110 responses) (I 13 responses) stories during a two -month period Dozen or More Tirnes 2% Dozen or More Times 3% (115 responses) At Least Ten Times 0% At Least Ten Times 2% Dozen or More Times 1% About Half Dozen Times 1% About Half Dozen Times 3% At Least Ten Times 0% About Half Dozen Times 0% Three or Four Times 2% Three or Four Times . 10% Three or Four Times 3% Once or Twice 13% Once or Twice 45% Once or Twice 19% Never 82% Never 38% Never 77%

Page 122 July 15, 1957 BROADCASTING TELECASTING FOR AN ADDED VACATION THRILL see America the BOUNTIFUL VISIT THE ANACONDA COMPANY'S REDUCTION WORKS AT The ANACONDA, MONTANA - WHERE MODERN METALLURGICAL MAGIC TRANSFORMS MILLIONS OF TONS OF ORE INTO ANACONDA MANY USEFUL METALS AND CHEMICAL PRODUCTS. Company Within an easy drive of Yellowstone Park's scenic splendors is another spectacular facet of America's rich heritage. It's the famous Anaconda Reduction Works at Anaconda, Montana, 26 miles northwest The American Brass Company of Butte. Include a visit to Anaconda in your plans if you're heading out Anaconda Wire 8 Coble Company Yellowstone way. A contrast to majestic waterfalls and panhandling Andes Copper Mining Company bears, what you'll see at Anaconda will join them as memorable high- Chile Copper Company lights of your trip. Greene Cananea Copper Company Anaconda Aluminum Company You'll see the concentrators, smelters, electrolytic reduction plants, that Anaconda Sales Company have made the Anaconda Reduction Works one of the foremost operations International Smelling and of its kind. Towering over all like a sentinèl, you'll see the famed "Big Refining Company Stack," higher than the Washington Monument, from whose base - by a system of electrical precipitation - many tons of valuable material are reclaimed from furnace gases. You'll see batteries of giant rod and ball mills, able to grind more than 40,000 tons of ore to sand -grain fineness in a day, and molten copper pouring from converters and casting furnaces. These, and other facilities you'll see at Anaconda will, in a typical year, contribute to America's economy some 260,000,000 pounds of copper, 160,000,000 pounds of zinc, thousands of tons of manganese, sulphuric acid, superphosphate, mixed fertilizer and other varied products. The Anaconda Company extends a cordial invitation to "come see us" when you're in Montana, at Anaconda, Great Falls, Butte, or at the Anaconda Aluminum Company plant at Columbia Falls. At many of the Com- pany's facilities you may take expertly guided tours, above ground and below. We're sure your visit will give you a new pride and appreciation of your America the Bountiful. 57272 -A

BROADCASTING TELECASTING July 15, 1957 Page 123 newsroom door with requests for favors, then whom are they contacting? The tv station manager? Other departments? TABLE IV TABLE V So far as the station manager is concerned, News directors who received requests Directors who received requests from answers to Mr. Holting's survey showed, they from station managers to omit news the sales, promotion and program- followed the same general pattern in seek- stories during a two -month period to ming departments to omit stories in a ing more often to have news items included avoid offending sponsors two -month period to avoid offending than asking for kills. A total of 96 of 114 sponsors responses from news directors said that in (114 responses) the preceding (112 responses) two months they had not been Dozen or More Times . .. 0% approached by the station managers to with- At Least Ten Times 0% Dozen or More Times 0% hold news stories (Table IV). Conversely, About Half Dozen Times 0% At Least Ten Times 0% 53 out of 115 said station managers had Three or Four Times 5% About Half Dozen Times 2% sought to have client news items added to Once or Twice 11% Three or Four Times 1% programs. Never 84% Once or Twice 5% The survey indicated that of 115 tv sta- Never 92% tions providing questionnaire responses, News directors who received requests 82 Directors who received requests from were reported by news directors under gen- from station managers to include sales, promotion and programming eral managers with no news background. Mr. stories in news shows during a two - Holting concluded: month period to please sponsors departments to include news stories to "Most television please sponsors in a two -month period station managers are (115 responses) businessmen and not newsmen. This tends to (115 responses) Dozen or More Times 0% make them regard news shows in the same Dozen or More Times 3% Least Ten light they regard other shows: as so much At Times 3% At Least Ten Times 1% broadcast time that has to be sold. Many of About Half Dozen Times 7% About Half Dozen Times 3% them, I think, have no sense of news values Three or Four Times 4% Three or Four Times 9% and this may lead to situations where they Once or Twice 33% Once or Twice ...... 40% cannot see the newsman's or news director's Never 53% Never _ 44% point of view." The sales, promotion and programming departments requested inclusion of news items, according to 64 of 115 tv news directors. Omission requests from these depart- heels of all the foregoing queries: Can the tv fees are received from the clients for comments were practically nonexistent: Only station news director make his decision mercial news shows, and (2) members of the eight out of 114 reported such incidents stick? Ninety reported that they have the Radio -Television News Directors Assn. are (Table V). final say on what goes and what does not go not as likely to omit or include stories for a Mr. Holting also explored the contacts into a news show. The other 28 said they sponsor. that exist between the sponsor and the tv did not have the final say. Mr. Holting also Mr. Holting emphasized that the findings news director. Sixty -seven directors reported said that news directors who omit or delete of his study do not represent the they had no news discussions with adver- "typical" a news story for a sponsor are not as likely tisers, while 49 said they did have such dis- or "average" tv newsroom. He said the cussions with clients. The majority of this to have the final say on program content. questionnaire did not go into the networks' latter group, however, said such contacts Two other sub -hypotheses offered by Mr. own stations where "the flow of instructions, were rare. Holting: (1) as might be expected, sponsors if any" from network headquarters on news The logical question which follows on the have more influence at stations where talent policy would complicate the study.

PLAYBACK atO)i'XKI'Bee2:::Qi,Ni:4 :MSc eYA3. ÿeSek ,. . QUOTES WORTH REPEATING

THE HEAVY COST OF JUSTICE spend a fortune to clear his name of the same questionnaire. THE Orlando (Fla.) Sentinel, after hideous charges, and while the govern- The 1957 questionnaire just tabulated ment was chasing shows returns 1,800 broadcaster -publisher Edward R. Lamb will-o'-the-wisps, its from stations. Of was cleared of communist association officers spent $900,000 of taxpayers' these some 1,200 broadcast concert music charges [BST, June 17], retraced the his- funds on the hunt. and the average usage per week is just lë tory of the long case and offered this The Sentinel congratulates Mr. Lamb over six hours. About 400 of these sta- summation. for his vindication, sympathizes with him tions are in the 178 counties with heaviest After all the hullaballoo, it seems crys- for his long and arduous ordeal. population. tal clear that Mr. Lamb was being perse- Simultaneously, we also mailed out to cuted. Where was all the evidence the THERE'S MORE BETTER MUSIC all interested stations a weekly continuity FCC claimed it had? It never appeared. series called "Your Concert Hall" . . . CARL Worst thing the FCC produced was HAVERLIN, president of BMI, The copy for a whole hour _program some "dream book" type evidence from speaking June 15 at the American Sym- rarely took more than three minutes to phony Orchestra League a woman who appeared to be playing a Convention in read. Sioux City, Iowa, described status of cloak and dagger game. She charged the Many broadcasting stations testified to concert music in S. Mr. Lamb with infamy, withdrew her the U. and reported the fact that whereas they previously had charges and with a 180 -degree turn said this growing acceptance through broad- tried to keep programs on the air and the FCC had bribed her to lie. She was casting. failed, now they found to their delight convicted of perjury. that there was a general appetite far be- A QUESTIONNAIRE we sent to broad- Now Mr. Lamb has cleared his name. yond their expectations. They had learned casters developed The courts have smiled upon him and that in 1950 460 sta- to let the music speak for itself with but rightly so. tions were broadcasting concert music for the barest spoken statement as to title, The government has treated Mr. Lamb an average of two hours and 45 minutes composer and orchestra. In short, they cruelly and harshly. It forced him to a day. Each year since we have sent out were taking the stuffing out of the shirt.

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Millions of tax dollars are lost every year through They pay taxes of only about 4¢ per dollar if their a strange kind of tax favoritism. And you are taxed power comes from the government's TVA, for ex- extra to help balance the loss. ample. So to make up for the lost tax revenues which federal power projects don't pay, you have As a customer of an independent electric light to be taxed more. and power company, about 23¢ out of every dollar you pay for electricity goes for taxes. But because Don't you think that every American should of present tax laws, people served by federal carry his fair share of taxes ? America's Independ- government power systems escape paying most of ent Electric Light and Power Companies'. the taxes in their electric bills that you pay in yours. *Company name, on request through this magasime

BROADCASTING TELECASTING July 15. 1957 Page 125 "GEE! That's the car for me!" He was watching WGN -TV where top programming has a way of getting viewers interested and absorbed. He was part of a 722,700 -person audience delivered by the 10 o'clock movie (May 1957 Nielsen, 17.1 %). Top programming week after week lets WGN -TV offer you the kind of audience you want to reach- morning, noon and night. That's why Top Drawer Advertisers use WGN -TV Let our specialista fill you in on some exciting WGN -TV case histories, discuss your sales problems and advise you on current availabilities.

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Page 126 July 15. 1957 BROADCASTING TELECASTING °MONDAY MEMO

from SYLVAN TAPLINGER, director of tv & radio, Peck Advertising

TELEVISION IS PERMITTING ITSELF TO TUMBLE INTO TOO MANY RUTS

THE other evening I saw a screening of the new Budd Schul- young, vivacious boys and girls the only people who smoke berg motion picture, "A Face in the Crowd." This powerful cigarettes? And those lovelies in the hair spots. I defy anyone film about the tv industry triggered a chain of random thoughts to differentiate between the models who primp for Toni, in me -some new, yet most of them had lain dormant in Drene, Prell, Sof-Set or any of the hair preparations. my mind. "A Face in the Crowd" also reminds us what a great selling Many of the situations are exaggerated but they are based force tv is-for products, personalities and ideologies. For on truths. Tv folks will belittle the film as a Hollywood slap now I'll concern myself with the selling of products and leave at the industry. Maybe it is but it won't put television out of the other two to Messrs. Schulberg and Kazan. a its -tv . business any more than movie exposes on video dramas Used properly, tv can make product and break non have hurt Hollywood. However, it is going to provoke a lot competitors, so we're told. Well, there's no doubt that many of thinking. Here is some of mine. products and companies have been made in this way and First, there's the overall production. It's ironic that it is these companies have found it good business to put much of produced with the great natural acting and realism that char- their profits back into additional tv to expand their gains. acterized much of the live W drama of the past several years - THE SUCCESSFUL CLIENTS KEEP ADDING the original "Marty," "Patterns," "Middle of the Night," "One Left Over," `The Comedian," and so many, many others. It Revlon didn't exactly sit back and let the Question do all was television that reminded audiences big names are not the work for it. There followed the Challenge, Twentieth vital to good drama, that women don't require perfect features Century-Fox Hour, the forthcoming Guy Mitchell and Walter and figures to be attractive, that ordinary people can be inter- Winchell shows and so on. P &G is another that moves in and esting, that unglamorous attire can heighten dramatic effect. buys top shows as they open up. Now, if an advertiser like All these techniques are a part of "A Face in the Crowd." All this did well on one show a week just imagine his sales in- add to its great impact. creases when he has four or five going for him. And what is television doing about this pattern it has These increases have to come from somewhere so it figures evolved? Well, here is irony at its most bitter. Television is that as these sponsors' sales charts go up their competitors' going in even more and more for Hollywood film shows have to go down. Let's assume one of the distressed com- reminiscent of Grade B (and lower) movies -rushing in to petitors decides to do something -he scrapes up the $2.5 mil- fill the gap being abandoned by feature film producers who are lion required to buy himself an alternate half -hour show, then profiting by what tv taught them. On home screens we'll see hopefully approaches the networks only to find them sold out. an increasing number of shows in which the "ugly duckling" Does he resign himself or does he, knowing his rich com- bowls over the hero with her beauty simply by removing her petitor controls several periods and shows, run to Washington glasses. Realism is portrayed by a perfectly groomed hero or screaming, "Monopoly!" This conceivably could happen and heroine crawling out of a horrible wreck with only a smudge perhaps the networks know it because they've been saying on one cheek and a single lock of hair out of place. Type they want to help the "little" advertiser. casting is personified by poor old Regis Toomey who will die On the other hand there has been a tendency to make it a sympathetic death two-thirds of the way through a hundred tougher by insisting on expensive, long -term contracts. The tv film plays. We'll hear more of that wonderful canned 13 -week contract is rapidly becoming a thing of the past. laughter that can stop a show on a line as hilarious as "It This business of big advertisers getting bigger through tv looks like rain today." And worst of all, those assembly -line applies not only to national manufacturers but on a local level scripts seem like rehashes of material found in the "rejected" one or two large stores could grab up all the good availabilities file at the old Monogram lot. to the distress of their competitors. It all leads me to wonder. Isn't television contributing to the trend of bigness? WE'VE ALLOWED DETERIORATION TO SET IN Not arguing -just wondering. I've had the opportunity to talk with several important motion picture people. Despite the cold shoulder their companies Sylvan Taplinger; b., June 9, 1914 in were giving tv all these individuals were openly honest about Atlantic City. Entered radio at CBS their admiration and respect for what tv was doing. Now these as assistant to program director. He people are adapting the very techniques they admired while tv produced and directed Kate Smith is giving in to mediocrity. radio show. Served with Armed Just as we're allowing show production to fall into a mass Forces Radio Service during World production rut there are signs commercials are doing likewise. War II. Returned to civilian life as The realism that is giving way to the Hollywood -type synthe- radio director of Weiss & Geller. Re- sism actually is even more important in commercials than in signed to join Kenyon & Eckhardt as shows because of the necessity for the viewer to identify him- associate radio- television director. La- self with the people in the commercials. Yet type -casting can ter joined Peck Adv., and is now serv- be found here, too. Outside of the gent with the tattoo, are ing as director of radio and television.

BROADCASTING TELECASTING July 15, 1957 Page 127 EDITORIALS Last Toll Stop -Congress OF ALL the comments received last week by the FCC on the subject of subscription television, the one supplied by Rep. io/Dccm4C Emanuel Celler (D -N. Y.) will be the most difficult to ignore. Mr. Celler, who is chairman of the powerful House Judiciary Committee, told the FCC that subscription television is too big DOGS an issue to be handled by a government agency. It entails questions HOT of public policy that only Congress can decide. FREE COLOR T.V. To be sure, his is not a unique view. It was advanced last week by networks, leading television broadcasters and the NARTB. But it carries special weight when expressed by Mr. Celler, for he, among all members of the House, is least suspect of consorting with the major television interests. The FCC must accept Mr. Celler's view as his own. It cannot dismiss as the ghost -writing of the television networks the comments of a man who within the past two months has introduced legislation and urged antitrust investigations that would knock the networks in the head. Mr. Celler is the second chairman of a powerful House committee to raise serious questions about the FCC's authority to approve tests or operations of subscription television. Rep. Oren Harris (D- Ark.), chairman of the House Commerce Committee, has exchanged lengthy letters with the FCC, suggesting that toll tv is a matter for Congressional decision. Together, Messrs. Celler and Harris represent a formidable bloc Drawn for BROADCASTING TELECASTING by Sid nix of Congressional thinking. It would be a headstrong if not foolhardy FCC that proceeded to a decision without seeking the advice of Congress. The rashness of such a course of action is made the more Community Antenna `Competition' emphatic by the recent announcement that the FCC is to be a prime subject of investigation by the House Subcommittee on DROWNED out in the sound and fury over subscription tv are Legislative Oversight. This committee, under the chairmanship of the pleas of small market television stations, mostly in the Rep. Morgan M. Moulder (D -Mo.), was established to find out lJ sparsely settled areas of the West, for relief from the inroads of whether the FCC and other independent agencies were flouting community antenna systems, which pick up and retransmit by Congressional authority. Unilateral action by the FCC on sub- wire the network programs of metropolitan tv stations an in- scription tv would be an ideal subject for the Moulder committee -for to look into. stallation fee and a monthly rental. In a letter which FCC Chairman John C. Doerfer sent July 5 A dozen tv stations, fighting for survival in secondary markets to Rep. Harris [AT DEADLINE, July 8] the FCC strongly asserted its as yet unserved by AT &T interconnections, have asked the FCC legal right to authorize subscription television. We suggest that the to assume jurisdiction over CATV systems. So far, the FCC has question now confronting the FCC is not whether it has the right, turned a deaf ear, apparently unsure of its authority, or unwilling in the narrow, legal sense, to approve toll tv but whether it has the to meet the problem head -on. ability to establish policies of such vast significance to the public. Interplay of free competitive enterprise is not involved. CATV The Commission must also consider the inescapable fact that only systems do not originate programs. They simply pick them up a hand full of station operators have indicated an interest in broad- from remote network stations. So far, networks, advertisers and casting subscription television. In the comments filed with the FCC stations have not objected. They like the increased "circulation" last week, only five were from stations-all uhf and some in- at no cost to them. The stations enjoy bonus coverage extending operative- supporting or at least not opposing toll tv. If toll tv is beyond their normal contours. to be licensed, it must be licensed to stations. Can the Commission Some day-and it may not be too distant -the networks, stations act to approve toll tv when practically no broadcasters wish to enter and sponsors are going to pull the string on the CATV operators. it? It will probably be on the basis of program property rights. The development of closed -circuit toll tv (call it wired tv, cable theatre, WE CANNOT leave the subject of subscription television with- or what you will) may trigger the end of the entente cordiale out commenting on a reference to us in a statement filed last between CATV and the week with the FCC by Eugene F. McDonald Jr., president of operations program owners. Zenith and foremost advocate of toll tv. The mystery is the FCC's lackadaisical attitude in regard to Comdr. McDonald said we were a network house organ. CATV. The Commission licenses mivrowave companies which peb- Since reading Comdr. McDonald's remark we have looked at vide common carrier service to the CATV operators: But the CATV our mail assiduously, but in vain, for some negotiable evidence of operators are not regulated. Patently, they are common carriers in our sturdy service on behalf of networks. The mail having failed piont -to -point communications. to bring any retainer from networks, we extended our research The FCC may have more pressing problems involving more into our own history of opposition to subscription television. people than those affected by the vexing CATV condition. But it We discover from back files that our position was taken in the has none of greater concern to the people affected, viewers and mid -forties when subscription radio was being urged. We find telecasters alike. The FCC established as a main objective in tv editorials opposing subscription television in issues going back to allocations under the Sixth Report and Order, the fair, efficient and the late forties. equitable distribution of service to the states and communities. Its We recall few if any public statements of importance on the firm intention was to provide each community with at least one question of subscription television from networks until some time tv station as a local outlet for self- expression. after the present FCC proceedings got under way in 1954. In fact, These remote area tv stations (and virtually all of them are we could quote editorials from this journal urging networks and vhfs) are faced with extinction, not because of competition from other broadcasters to take an interest in the subject. other creative program sources, but frdm unregulated wire systems Perhaps Comdr. McDonald got his syntax twisted and really which are getting a free ride from remote network tv stations and meant to say that the networks were house organs of us. are getting paid for it.

Page 128 Adr /5, 1957 BROADCASTING TELECASTING r y., -y r`w+Mr0 I _ --/ ... Air' L-.-

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