JULY 2015 VOLUME 18 ®

THRIVES

With a strong increase in retail execs and international visitors, Licensing Expo reinforced the international scope of the brand licensing business and mega deals signed in Las Vegas. This special digital edition presents some of the key highlights of the Expo.

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MEDIA INFORMATION: ogic.com | [email protected] Licensing Expo News 641 Lexington Ave., 8th Fl. New York, NY 10022 licensemag.com editorialdepartment group publisher contributing editor Steven Ekstract 212.951.6684 Patricia DeLuca 212.951.6702 Licensing Expo 2015 Raises the Bar [email protected] [email protected] global editorial director digital editor Licensing Expo 2015, which took show (Monday, June 8), in which Tony Lisanti 212.951.6740 Nicole Davis 310.857.7689 place June 9-11 in Las Vegas, Nev., saw thought leaders from company’s [email protected] [email protected] managing editor a marked increase in retail attendance such as YouTube, Maker Studios, Amanda Cioletti 310.857.7688 and a 3 percent increase in overall AwesomenessTV and UTA shared [email protected] attendance, making it one of the best- insights into the new medium. That attended shows in the event’s history. was followed up by two keynote artdepartment Over the three-day Expo, 16,150 sessions on June 9. (Read about the art director senior production manager licensing professionals attended the keynotes in full on page 5.) Shawn Stigsell 218.740.6443 Karen Lenzen 218.740.6371 [email protected] [email protected] show. Attendance by retailers was LIMA presented its annual graphic designer up 15 percent over last year. This Licensing Awards on the first Ramprabhu 714.845.0252 ext. 6055011 figure includes a 6.6 percent rise in night of Licensing Expo 2015, with [email protected] international attendance, particularly Disney’s Frozen taking top honors. with Australia (up 31 percent), Brazil The property won Best Overall advertisingdepartment (up 30 percent) and China (up 12 Licensed Program as well as received advertising manager digital sales representative percent) seeing the highest increases. recognition in the Film, Television or Sharon Weisman 212.951.6637 Dylan Pirruccello 310.857.7659 [email protected] [email protected] In addition, executives from the U.K., Entertainment (Animated) Program audience development director reprint marketing advisor Mexico, Canada and Japan also had a category. Additionally, retailer Kohl’s Anne Brugman 877.652.5295 ext. 121 significant presence at the show. received the Retailer of the Year [email protected] [email protected] Outside U.S., U.K., direct dial: The show, sponsored by the award for its Frozen presentation; 281.419.5725 ext. 121 International Licensing Industry and Jakks Pacific won in the Hard Merchandisers’ Association (LIMA) Goods category for its Frozen Snow UBM Advanstar featured 460 exhibiting companies in Glow Elsa doll. (See pictures of all the chief executive officer executive vice president, strategy 232,000-square-feet, an increase of 6.5 winners on pages 13 and 14.) Joe Loggia & business development percent on 2014 On the show floor, many well- executive vice president, Mike Alic “We are delighted that the focus known companies debuted this year, life ­sciences senior vice president on attracting more retail buyers and presenting their IP to licensees. New Tom Ehardt Tracy Harris executives has meant a significant brands that showcased in Las Vegas executive vice president vice president, general manager Georgiann DeCenzo pharm/science group increase in attendance for the second include DreamWorks Animation’s executive vice president Dave Esola year,” says Jessica Blue, vice president, AwesomenessTV, Fatburger, Imperial Chris DeMoulin vice president, legal Licensing Expo. “We received positive War Museums, Maxim, Major League executive vice president, Michael Bernstein feedback from exhibitors on both Baseball Players Association, National vice president, media operations business systems this and the increase in international Wildlife Federation, Nintendo of Rebecca Evangelou Francis Heid executive vice president, vice president, treasurer and attendance across all product America, Shopkins, Sky Mall, YouTube human resources controller categories.” and more. Julie Molleston Adele Hartwick Professionals from around the Mulitple licensors also used the world turned out for the event. Licensing Expo as a platform for UBM Americas Highlights from the three-day brand summits for its licensees and chief executive officer chief financial officer event include live action-sports retailers. AG Properties, Cartoon Sally Shankland Margaret Kohler performances by Nitro Circus, the Network, The Walt Disney Company, chief operating officer first public unveiling of the new and many others used Brian Field Batmobile from 2016’s upcoming the event to update attendees on film Batman v Superman: Dawn of future brand initiatives. UBM plc Justice, as well as appearances by Licensing Expo was also the chief executive officer chief financial officer celebrities such as Hulk Hogan, Kathy place to discover new brands. Hosted Tim Cobbold Robert Gray Ireland, Mike Tyson, Grumpy Cat and annually by the Expo, in conjunction group operations director chairman Andrew Crow Dame Helen Alexander many others. Popular girl band Fifth with License! Global, is the One to Harmony (courtesy of Sony Music) Watch contest, which identifies new brought down the house at the annual brands that have licensing potential. Opening Night Party, which was held This year’s winner, Manu, presented in association with the Endemol Shine its character Lil ‘Leddy.

UBM Advanstar provides certain customer contact data (such as customers’ names, addresses, phone numbers, and e-mail addresses) Group and sponsored by LIMA. Next year’s Licensing Expo is to third parties who wish to promote relevant products, services, and other opportunities that may be of interest to you. If you do not want UBM Advanstar to make your contact information available to third parties for marketing purposes, simply call toll-free 866‑529‑2922 This year also marked the set for June 21-23, 2016, again at Las between the hours of 7:30 a.m. and 5 p.m. CST and a customer service representative will assist you in removing your name from UBM Advanstar’s lists. Outside the U.S., please phone 218-740-6477. first-ever Digital Media Licensing Vegas’ Mandalay Bay Convention License! Global does not verify any claims or other information appearing in any of the advertisements contained in the publication, and Summit, held the day before the Center. © cannot take responsibility for any losses or other damages incurred by readers in reliance of such content.

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YouTube Exec Headlines Digital Media Summit

YouTube’s director of content partnerships, Malik Ducard, “Over the last few years, we’ve seen creators who began their video opened the inaugural Digital Media Licensing Summit on career with a simple camera in their bedroom evolve into some of the June 8, held in conjunction with Licensing Expo. biggest media brands today,” he says. “A great example of this is Bethany The Digital Summit kicked off the Licensing University Mota who started as a fashion vlogger in 2009 and became so popular by educational series, which is organized by the International 2014, due to the popularity of her YouTube channel, successful clothing Licensing Industry Merchandisers’ Association and line at Aeropostale and the dedication of continued throughout the three days of the show. her fans, that ‘Dancing With the Stars’ Ducard, who oversees business development for YouTube’s tapped her to compete in their show.” family entertainment and educational channels, opened the The half-day summit also summit with a keynote that addressed the strength of the new featured a number of other thought generation of digital content creators and the opportunities leaders from the digital content and that this medium presents to the licensing world. licensing industry including Amy “YouTube facilitates a socially charged, fan-driven global community Kacourek, executive vice president where brands and creators alike can cultivate a direct relationship with and general merchandising manager, their audience–one built on engagement and grounded in loyalty,” says Kohl’s; Jim Fielding, head of global Ducard. “Brands crave authenticity and love from their consumers, consumer products, DreamWorks and YouTube creators and channels are the definition of authentic.” Animation and AwesomenessTV; and Ducard also discussed the swift evolution that a number of YouTube pioneers such Malik Ducard, YouTube, with Zefr’s is taking place in the digital landscape. as Connor Franta and Hannah Hart. Richard Raddon

Big Names Open Licensing Expo Licensing Expo kicked off with multiple summits, celebrity appearances, theatrical reveals, educational seminars and much, much more. Licensing Expo 2015 officially launched June 9 with a panel-style keynote that included top-level executives Dow Famulak of Global Brands Group, Richard Barry of Toys ‘R’ Us, Lisa Harper of Hot Topic and Mike Fitzsimmons of Delivery Agent. The keynote, called “The Future of Retail,” was moderated by Marty Brochstein of LIMA. YouTube star and fashion influencer Bethany Mota anchored the

Bethany Mota

afternoon in The Big Interview talk, which touched on Mota’s expanding fashion and lifestyle licensing deals, as well as the motivation behind her brand and her fans. The keynote was moderated by Benjamin Grubbs, head of family entertainment and learning, Asia Pacific, YouTube. From her early days as a shy teenager posting “haul” videos on YouTube to having more than 8 million followers on her channel (which led a licensing deal with Aeropostale that is in its second year) and a music career, Mota’s fans inspire her to come up with more content. Dow Famulak, Global Brands Group; Richard Barry, Toys ‘R’ Us; Lisa Harper, Hot “As long as can create and inspire, then I’m very happy,” says Mota. Topic; and Mike Fitzsimmons, Delivery Agent

July 2015 www.licensemag.com 5 Licensing Expo News

Paul Frank Grows in China Epic Rights Extends CBGB Saban Brands announced the expansion of Paul Frank CBGB named Epic Rights as its global branding, licensing and rights in China through a strategic, long-term licensing agreement management representative to manage the brand development of the iconic with Grand Union International Trading Company. punk rock venue. With this partnership, Grand Union will serve as Paul Epic Rights is developing a dynamic global branding campaign for a Frank’s master licensee and retailer in China, Hong Kong new generation of rebels that captures the CBGB experience with a broad and Macau and will manufacture and distribute a wide range selection of unique, high-quality products of Paul Frank product, from apparel to accessories. including fashion apparel, accessories, Saban Brands has been working with the team at Grand Union footwear, electronics, spirits/beverages and ever since the company acquired the Paul Frank brand in 2010. This themed entertainment that embody the classic marks the largest licensed deal in Paul Frank’s history and further punk, post punk, glam rock, new wave and supports the brand’s significant grunge in a style that defines CBGB. growth in China. There are currently Mad Engine will handle the CBGB apparel more than 100 stand-alone Paul for mass market, specialty apparel and mid- Frank stores throughout China, tier retailers; Trevco will work on print-on- with plans to expand to more than demand and e-commerce; Impact will cater 500 retail stores during the terms to the independents and music retailers; and of the agreement. The partnership Plastichead will concentrate on merchandise also coincides with the near-future in the pan-Europe region. development of new store concepts, Epic Rights is a full-service global Paul Frank Kids and Paul Frank branding, licensing and social media Home. Additionally, Grand Union marketing company dedicated to building International Trading Co. will have celebrity and entertainment brands via its the licensed rights to all future Paul broad global network of retailers, licensees Frank-branded cafés in the market. and agents.

Peanuts Revs Up CNE ‘Powerpuff Girls’ Blossom, Bubbles and Buttercup are getting ready for a global re-launch of a Partners for New Film new series of “The Powerpuff Girls” in 2016, complete with an all-star voice cast. The will include a brand-new television series produced by Cartoon Peanuts Worldwide has signed with Activision Publishing Network Studios and a full licensing program that will roll out across all domestic as its master gaming partner for the Peanuts brand. and international regions. Timed to the international release of The Peanuts Movie “The Powerpuff Girls” is one of Cartoon Network’s top-grossing brands of all from Twentieth Century Fox and Blue Sky Studios, the 50th time, with more than $2.5 billion in retail sales generated over its lifetime. anniversary of “A Charlie Brown Christmas” and the 65th To support the worldwide launch, Cartoon Network is assembling a roster of anniversary of the Peanuts comic strip, the deal entails an licensing partners to create a full consumer products program. Spin Master will initial fall rollout of multiple video game offerings. anchor the program, creating a line of toys including plush, figures and playsets, “Gaming is an extremely important category for Peanuts as we dolls and more available worldwide next fall. In North America, Penguin Books enter this pivotal and celebratory year,” says Leigh Ann Brodsky, will create a series of books based on “The Powerpuff Girls” as part of the Cartoon managing director, Peanuts Worldwide. “Activision is a world- Network Books imprint; and Disguise class leader in its field, and we fully expect new generations to will launch costumes for kids, juniors embrace Peanuts through its high-quality games that feature the and adults, as well as year-round reimagined 3D CGI characters in The Peanuts Movie.” dress-up toys and accessories. Warner In addition, the company has unveiled a slate of Home Video will distribute the series’ publishing deals designed to appeal to first- home entertainment releases. time Peanuts readers and lifetime aficionados. “The Powerpuff Girls” will also The deals include a major partnership with get an all-new voice cast. Amanda Simon & Schuster Children’s Publishing Leighton (Blossom), Natalie Palamides as master publisher, a raft of international (Buttercup) and Kristen Li (Bubbles) publishers for The Peanuts Movie and two will take on the legendary roles

tribute books for the 65th anniversary from alongside Tom Kenny, who will be Amanda Leighton, Kristen Li and Abrams ComicArts and Boom! Studios. reprising his role as narrator/Mayor. Natalie Palamides

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NFLPI Broadens Cherokee Buys Everyday California Apparel Brand College Products Cherokee Global Brands has acquired the casual lifestyle brand NFL Players Inc., the licensing and marketing arm of the NFL Players Everyday California from owners and founders Michael Samer and Association, and its collegiate licensing agency The Brandr Group are Christopher Lynch. expanding NFLPI’s college business with new merchandise and product As part of the acquisition, Samer and Lynch will retain ownership and extensions that incorporates players with their college alma maters. continue to grow their flagship store in La Jolla, Calif., selling men’s and The deals include: women’s apparel, accessories and footwear through a licensing agreement Q Stationery products including posters, coloring books, with Cherokee Global Brands. Samer and Lynch will also become global calendars and greeting cards from Team Spirit Store; brand ambassadors, leveraging Cherokee’s existing design, marketing and Q The first-ever co-branded college trading card sets featuring supply chain infrastructure to expand the brand’s presence internationally. NFL players’ school team logos and marks from Panini America, “We are very excited to be adding Everyday California to our portfolio the world’s largest sports and entertainment collectibles of style-focused lifestyle brands,” says Henry Stupp, chief executive officer, company and longtime NFLPI trading card licensee; Cherokee Global Brands. “Everyday California’s global potential made the Q Expansion of VF Imagewear into the college co-branded acquisition a perfect fit for Cherokee Global Brands. The brand is more space with product plans launching this fall; and than a state of mind, Q A line of NFL rookie co-branded mini-figures from OYO it’s a way of life. Many Sports, a licensee of NFLPI and Collegiate Licensing great active lifestyle Company, the licensing affiliate of IMG College. brands have been born “We know that NFL players maintain their popularity long after they in California, and we are leave campus and, as we look to further build an expansive new collegiate confident that together player business, we are excited about the progress The Brandr Group is with Mike and Chris we making with new deals and also leading existing licensees to diversify and can take an already strong jump into this fertile new area of the sports licensing business,” says Steve brand and make it even Scebelo, vice president, business development and licensing, NFLPI. more successful.” “Since teaming up with NFLPI, we have focused our efforts on sharing information with dozens of schools and providing some great new opportunities for schools to keep that fan connection ‘The Simpsons’ Dresses China and grow their licensing business at the same time with partners like NFLPI,” adds Wesley Haynes, president, TBG. Now you can represent new fashion partners that bring “The Simpsons” in an all-new more high-quality products, fashionable way in China, thanks to combined with classic animation, a deal between Twentieth Century keeping America’s favorite family in JLG Cooks Up Fox Consumer Products and the hearts and on the shoulders of Shanghai-based retailer Her-Chain today’s trendsetters.” Clothing. “The audience who are familiar Entenmann’s Deals The retailer, supported by the with this TV series know all about The Joester Loria Group is giving consumers new ways to indulge HongFang Group, will launch the Homer, Marge, Bart, Lisa, Maggie with three new deals for baked goods brand Entenmann’s. first “The Simpsons” flagship stores and the rest of the colorful cast Pelican Bay is bringing the flavors of Entenmann’s to boxed in the country. The new retail inhabiting Springfield. The value of breakfast mixes with a set of pancake mixes in five flavors including locations will launch this year. a successful evergreen show is not homestyle, chocolate chunk, blueberry, caramel apple and banana nut. “We have very high in just entertaining the audience, Waffle and muffin mix collections are slated to rollout soon after. expectations for ‘The Simpsons’ but in also creating great business Real Brands is developing a line of premium boxed chocolate and in China. They are pop culture opportunities. Her-Chain is very individual single serve chocolates; while Anastasia Gourmet is doing a icons and represent American excited to partner with Twentieth line of branded gift sets, which will include bakeware, coffee culture and the American family, Century Fox Consumer Products and baking mixes, mugs and ceramic bowls. and early indications show a real to represent ‘The Simpsons’ The products are excitement and anticipation from from a new angle through the expected to hit the Chinese audience,” says Jeffrey development of high-quality pieces specialty, mass Godsick, president, FCP. “From that establish and follow fashion market, grocery, drug a consumer products standpoint, trends and lifestyle choices of and price chains and ‘The Simpsons’ continues to be one modern consumers in China,” says club stores beginning of the top brands in the world. This Ying Yu, general manager, Her- in September. year, we are excited to introduce Chain.

July 2015 www.licensemag.com 7 Licensing Expo News

Nelvana Partners Nick Taps NBA Star for TMNT for ‘Mysticons’ Collaboration Nickelodeon has teamed up with National Basketball Association player Carmelo Anthony to ’s , The create a new consumer products line inspired by the “Teenage Mutant Ninja Turtle” franchise, Topps Company, Nickelodeon and Playmates dubbed Turtles by Melo. will join forces on the brand-new original A self-professed “Turtles” super-fan, Anthony will serve as creative director of the cross- girl’s action series “Mysticons,” which will category, global program, which will span lifestyle, home furnishings, publishing, video games and make its global TV debut in 2017. more. “Mysticons” is being developed as a half-hour, “We are so happy for Carmelo Anthony to join the Nickelodeon family for Turtles by Melo,” animated series targeting girls ages 6 and over. It tells says Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon. “A the tale of four girls who transform into warriors product line created and curated by a superstar–and super-fan–like Carmelo is testament to the that band together to save their realm from the ‘Turtles’’ ever-growing appeal, and it’s evil queen Necrafa. The series showcases not only a huge part of the drumbeat beginning action, but also strong friendships and camaraderie. for new seasons of the TV show and Playmates Toys will act as the global master toy the theatrical sequel from Paramount partner for “Mysticons,” while Nickelodeon will serve Pictures next summer.” as the global broadcast partner, including in the U.S. The line will debut in spring 2016 in “We’re incredibly excited to have this group advance of the summer theatrical release of A-list partners join us on our ‘Mysticons’ of Paramount Pictures’ sequel to Teenage adventure,” says Andrew Kerr, co-head, Nelvana. Mutant Ninja Turtles, in which Anthony “We’re thrilled to be at the leading edge of this new also make a guest appearance. genre; and collaborating with world-class brand “I am so excited about the partners like Nickelodeon, The Topps Company opportunity to work with the and Playmates on ‘Mysticons,’ gives us every Nickelodeon team on this new Turtles confidence in the franchise’s future success.” venture,” says Anthony. “The ‘Turtles’ Nelvana Studio is actively developing were such a huge part of my childhood, so the franchise and will begin production of to now be partnering with Nickelodeon the series later this year, working closely on Turtles by Melo is honestly something Tony Lisanti, License! Global; Pam Kaufman, with the core group of partners. I never could have imagined.” Nickelodeon; and NBA star Carmelo Anthony UP&L Names Pets Master Toy Hasbro Brings Back Jem

Universal Partnerships create characters that permeate Hasbro is re-introducing its dolls) and IDW Publishing (comic & Licensing, Illumination pop culture,” says Vince Klaseus, Jem and the Holograms property series). Entertainment and Spin Master president, NBCUniversal Brand in a big way, with a new film set to “Along with the fun fashion have joined forces for the upcoming Development. “The unique debut this year and accompanying and awesome music, the notion of film The Secret Life of Pets. Spin characters in The Secret Life of Pets special edition product collections. being true to yourself has always Master is the new master toy partner provide the opportunity for Spin The live action film, Jem and been the of the Jem and the for the animated feature film. Master to create a multifaceted line the Holograms from Universal Holograms story, and that theme “Chris Meledandri and of toys that transcend age barriers Pictures, will hit theaters Oct. 23 is just as relevant today as it was his team at Illumination have and appeal to a global audience.” and is produced under Hasbro’s 30 years ago,” says Simon Waters, consistently proven their ability to Spin Master’s wide range Allspark Pictures banner in general manager and senior vice of toys–from plush to figurines, conjunction with Blumhouse president, entertainment and interactive and motorized Productions and Scooter Braun licensing, Hasbro. “Combining the toys–are expected to debut on Productions. nostalgic pop culture appeal of the shelves beginning in May 2016. On the product side, retailer brand with a modern vision of Jem The Secret Life of Pets, a Sephora is planning a collaboration, and the Holograms, we’re thrilled movie that tells the tale of what Sephora + Jem and the Holograms, to introduce this brand to a new our pets do when we leave for as is Shopbop (apparel, accessories audience around the world and tell work or school each day, will and jewelry), Manic Panic (hair a fresh story that will resonate with hit theaters July 8, 2016. dyes), Integrity Toys (collectible fans of all ages.”

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Nitro Circus Signs VBM WBCP Plans Super Push Warner Bros. Consumer Products, accessories. Action sports and entertainment brand Nitro Circus is launching DC Entertainment and Warner The its licensing initiatives this year around the world, and to support Bros. Animation are teaming for property its groundswell of awareness, the company has signed agency all-new animated content inspired is also representation. by its superhero toy lines, Batman getting a Velocity Brand Management will represent Nitro Circus for Unlimited and DC Super Friends. major QSR licensing in Australia and New Zealand. The Batman Unlimited property partner this “We are thrilled to announce our new partnership with VBM debuted earlier this year as a made- year, with other key categories in the and feel that this is a great opportunity to extend the Nitro Circus for-video animated movie, Batman pipeline. brand in a very important region for our company,” says Peter Maule, Unlimited: Animal Instincts, with Meanwhile, Warner Bros. global head of licensing, Nitro Circus. “VBM has a tremendous track a sequel slated for later this year. Animation released a lineup of “DC record developing exceptional licensing and retail programs with Additionally, WB is releasing 22 Super Friends” animated shorts this some of the biggest names in sport. We can’t wait to get started.” stand-alone, two-minute shorts online spring that featured content inspired The alignment with VBM is strategic–Nitro Circus got its start out for free, as well as via companion by the Fisher-Price Imaginext DC of Australia in 1999. (The company moved its headquarters apps. Super Friends toy collection. to North America in 2014.) In the toy space, Mattel is Fisher-Price Imaginext is also “Nitro Circus Live,” its flagship brand, is a truly global event, with expanding its Batman Unlimited expanding its DC Super Friends toy a marathon world tour underway that features 170 tour dates globally line to include action figures, a line with playsets and a new design through 2016. Several stops are planned for Australia and New Zealand. new Batmobile and CybeRex robot of the Batcave. All of the toys feature Nitro Circus also has a multi-year broadcast deal dinosaur. Additionally, Rubie’s Imaginext’s interactive Power Pad, with NBC and a new sponsorship deal with Sony. Costumes Co. is creating a line which allows kids to activate key Nitro Circus is now entering the licensing arena and is taking a new of dress-up and costumes, and features in the toy. and innovative approach with hard and toys, apparel and publishing. toymaker Thinkway is introducing Publishing partners are also being VBM will seek opportunities in these sectors across Australasia. Batman Unlimited-themed role play added for the brand. Beanstalk Grows ‘Danger Mouse’ Expands Manufacturer Branch to Toys, Publishing Animated comedy adventure series “Danger Global brand extension agency Beanstalk has launched a new Mouse” is getting life beyond the small screen business consulting service, The Manufacturer Representation. with new deals from Jazwares, Penguin Group The new branch of Beanstalk will help answer a growing marketplace and DC Thompson. FremantleMedia Kids & need that is experiencing tremendous growth over the past year. Family Entertainment brokered the agreements. Through this service, Beanstalk will partner manufacturers and U.S. toy company Jazwares is on board retailers with the most sought-after and best-fit brands to bring new as master toy partner for the series and will products to market. The company’s strategic approach begins by develop an extensive range of toys with an understanding a client’s goals–whether they are to reach new consumer initial roll out in the U.K. and Eire, Germany, targets, enter new categories/channels of distribution or increase retail France, Spain and Portugal, Australia and New penetration. Then Beanstalk can identify the most relevant properties, Zealand. ultimately recommending those that will best attract attention to a Penguin Group is signed on for a publishing program in all English manufacturer’s product line and gain a competitive advantage. speaking territories (excluding North America), and will publish across all The Manufacturer Representation’s global network of relationships and formats including story books, official guides, sticker books, novelty books, its extensive resources annuals and e-books. Meanwhile, DC Thompson will create a monthly enable the company to “Danger Mouse” magazine featuring comic strips, puzzles, fact files, posters quickly access and secure and competitions for the U.K. and Eire. Both book and magazine products the right brands for our are expected to hit retailers next year. clients’ products. The The rebooted “Danger Mouse” series is premiering on the U.K.’s CBBC work spans companies in this fall, followed by an international debut on next spring. The the fashion, accessories, cartoon, which originally broadcast in the ‘80s and early ‘90s, follows the home textiles, housewares, misadventures of the world’s smallest secret agent who returns in style to and electronics categories. save a world teetering on the edge of disaster.

July 2015 www.licensemag.com 9 From the Expo Floor

Rick Glankler and Bob Higgins, FremantleMedia Kids & Family Entertainment

Roz Nowicki and Jeffrey Godsick, Twentieth Century Fox Consumer Brad Globe and Karen McTier, Warner Bros. Consumer Products, with the new Batmobile Products

Sony Music Entertainment’s Fifth Harmony Global Brands Group’s Dow Famulak and Jared Margolis with CBS Consumer Products’ Jorge Ferreiro, TLC’s Angela Farrugia and UBM Advanstar’s Chris DeMoulin Keith Lowenadler and Elizabeth Kalodner and Jessica Blue

AG Properties’ Karen Vermeulen, Maria Howard, Nora Wong, Ryan Wiesbrock, Janice Ross, Sean Gorman, Angelina Castro and Megan Buettner

Cartoon Network’s Peter Yoder, Johanne Broadfield and Melissa Tinker with “Powerpuff Girls” cast Amanda Leighton, License! Global’s Tony Lisanti with Spencer’s/Spirit Kristen Li, Natalie Palmides and Tom Halloween’s Suzanne Brown, Ashley Weinbaum, Lauren Hann Disney Consumer Products’ Josh Silverman and Leslie Ferraro Kenny and Eric Morse with Lucasfilm’s Kathleen Kennedy

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Francisco Arenas, The Saban Brands’ Kirk Bloomgarden, Elie Dekel and Gustavo Antonioni Hollywood Reporter/Billboard

NFL players DeMaurice Smith and Jared Cook with the Jimmy Hart and Hulk Hogan Activision’s Ashley Maidy and John Coyne NFL Players Inc. licensing team

Universal Partnerships & Licensing’s Discovery Consumer Products’ Robert Marick and Hazel Brown Nicolas Bonard

Peanuts Worldwide’s Leigh Ann Outfit 7’s Melita Kolbezen Hasbro’s Bryony Bouyer SEGA America’s Rene Flores Brodsky

July 2015 www.licensemag.com 11 Licensing Expo Opening Night Party

Sony Music Entertainment’s pop group, Fifth Harmony, entertained revelers at the annual Licensing TLC’s Daniel Avener with Christina Clifton and Stefano Expo All-Industry Opening Night Party. The event, which took place at the Mandalay Bay Beach, Zagni of Playboy was held in association with Endemol Shine Group, sponsored by the International Licensing Industry Merchandisers’ Association, co-hosted by Sony Music and organized by UBM Advanstar.

Xbox’s Michael McClary with Daniel Amos of Tinderbox and Lionhead Studios’ Endemol Shine North America’s Jennifer Tibbs, Thomas Ferguson and Danielle Melisa Bunce Nicholson

Steve Scebelo of NFL Players Inc. with NFL player Jared Cook alongside Alita Friedman of Alita’s IMG’s Daniel Siegel with Kimberly Awad and Allie Sutton of Brand Bar, NFL player Jason Webster and NFLPI’s Ryan McDonald, Amanda Shank, Muneer Moore, TSG Brands Ricky Medina and Jenna Sobray

CBS Consumer Products’ Liz Kalodner with Adam Sheer and Vince Leoni of Miller Kaplan Arase with John Menneci and Benton Arts’ Kristen LeClerc and Jim LIMA’s Marty Brochstein and Naz Cuevas of Chris Fazzolari of Gelfand Rennut and Feldman alongside Louis Stark and Jeff Benton Rovio Levin of Eisner Amper

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LIMA Awards LIMA Award Winners The full list of 2015 award winners are: QCelebrity or Music Program–Modest Management/Global Merchandising Services for One Direction Q Character or Toy Brand Program–Hasbro for My Little Pony Q Character or Toy Brand Licensee: Hard Goods–LAFOOD for Sesame Street healthy food Q Character or Toy Brand Licensee: Soft Goods–Under Armour for the Captain America collection Q Corporate Brand Program–Scripps Networks/Beanstalk for HGTV Home Q Corporate Brand Licensee–Reynolds Consumer Products/Hefty Brand for Arm & Hammer/Hefty Ultimate waste bags Q Digital Program–Mojang for Minecraft Q Digital Licensee–Jazwares for Minecraft Overworld Series #2 toys Q Film, Television or Entertainment (Animated) Program–The Walt Disney Company/Disney Consumer Products for Disney’s Frozen Q Film, Television or Entertainment (Animated) Licensee: Hard Goods–(tie) Jakks Pacific for Disney’s Frozen/Snow Glow Elsa doll; Playmates Toys for Teenage Mutant Ninja Turtles product line Q Film, Television or Entertainment (Animated) Licensee: Soft Goods–Havaianas for Despicable Me flip flops Q Film, Television or Entertainment (Live Action) Program–NBCUniversal International Television Production/Knockout Licensing for “Downton Abbey” Q Film, Television or Entertainment (Live Action) Licensee: Hard Goods–Lovehoney for Fifty Shades of Grey: Official Pleasure collection Q Film, Television or Entertainment (Live Action) Licensee: Soft Goods–Accessory Innovations for Star Wars R2D2 light-up and voice-activated backpack Q Licensed Promotion–AMC/Striker Entertainment for AMC “The Walking Dead” Carnage Asada Slim Jim beef sticks Q Lifestyle: Art, Design or Fashion Program–Eric Carle Studio/The Joester Loria Group for The Very Hungry Caterpillar/The World of Eric Carle Q Lifestyle: Art, Design or Fashion Licensee–Samick Musical Instrument Co. for Paul Frank musical instruments line Q Location-based or Experiential Initiative–Warner Bros. Consumer Products for The Wizarding World of Harry Potter Q Retailer–Kohl’s Department Stores for Disney’s Frozen Q Sports or Sports-themed Entertainment Program–FIFA for World Cup Character/Toy Brand Program of the Q Sports or Sports-themed Entertainment Licensee–ISC Sports Pty for National Rugby League and Marvel Heroes jerseys Year: Jessica Brown, Hasbro, with Q Overall Best Licensed Program–The Walt Disney Company/Disney Consumer Products for Disney’s Frozen Charles Riotto, LIMA

Character/Toy Brand Licensee of the Year– Overall Best Licensed Program of the Character/Toy Brand Licensee of the Corporate Licensee of the Year: Hard Goods: Jennifer Ahearn and Kerri Year: Rick Van Brimmer, Ohio State Year–Soft Goods: Mitch Montgomery Tammy Talerico, Church+Dwight, Estreich, Sesame Workshop University, and Stephan Teglas, Disney and Brian Siegal, Marvel and Jay Asher, Brandgenuity

Corporate Brand of the Film/Television/ Digital Licensee of the Film/Television/Entertainment LIMA Hall of Fame inductee: Cheryl Stoebenau, Year: Alison Ames, Entertainment (Animated) Year: Bill Graham, (Animated) Licensee of the CAS Marketing and Licensing Beanstalk Program of the Year: Jazwares Year–Soft Goods: Martha Stephan Teglas, Disney Colpaert, Exim

July 2015 www.licensemag.com 13 LIMA Awards

Film/Television/ Entertainment (Animated) Licensee of the Year–Hard Goods: Lisa Whitaker, Licensed Promotion of the Year: Marc Mostman, Sports Licensee of the Film/Television/Entertainment (Live Action) Licensee Jakks Pacific Striker Entertainment, Kristen Chung, AMC, and Year: Sally Christensen, of the Year–Soft Goods: Karyn Weiss and Jessica Russell Binder, Striker Entertainment ISC Schneider, Accessory Innnovations

Film/Television/Entertainment (Live Action) Program of the Year: Joseph Ford, NBCUniversal; Tamra Knepfer, Knockout Licensing; Dominic Burns, NBCUniversal, Carole Postal, Knockout Licensing; and Nick Young, NBCUniversal

Lifestyle Program of the Year: Joanne Loria, The Film/Television/Entertainment (Live Action) Licensee of Location-based/Experiential Initiative: Roxanne Gray Joester Loria Group, and Motoko Inoue, Eric Carle the Year–Hard Goods: Neal Slateford, Lovehoney, and and Bill Pinkston, Warner Bros. Consumer Products, Studio Carole Postal, Knockout Licensing and Alicial Bunnell and Sandra Bersani, Universal Orlando

Film/Television/Entertainment (Animated) Licensee of the Year–Hard Goods: Jeff Retailer of the Year: Ron Anderson, Michael Johnson, Janet Branda, Trojan, Pat Linden, John Stelzner and Georgia Manolas, Playmates Toys Loren Janssen and Chelsea Fusedale, Kohl’s

14 www.licensemag.com July 2015 UNLOCK A BETTER RELATIONSHIP WITH YOUR DATA

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