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1960 1967 1922 1932 1936 1953 1990S 2007 1970S 1985 The BBC is the world’s best-known broadcasting brand with a remit to inform, educate and entertain. Today’s digital BBC plays a key civic role in UK life and as an organisation aims to engender creativity and trust, enriching people’s lives with quality programming and services. The BBC also actively develops new talent over the previous seven days, and Freesat – BBC’s marketing, communications and and supports training and production skills a new national free-to-view satellite service audience research division aims to help BBC content is watched and listened to via eight national television channels, 10 national and for the British broadcasting, music, drama with ITV, which offers up to 200 channels, full the audience find content they will enjoy 45 nations & regions radio stations, and can also be accessed online. and film industries. interactivity and high definition broadcasts – from the BBC by producing integrated The BBC is required to generate additional strengthen this directional shift. In October communications campaigns supported by revenues by exploiting programme assets 2007 the BBC launched its first multi-platform on-air trails, off-air media and live events. that have been paid for by public money. brand, BBC Switch, creating content across For example, David Attenborough’s Life in BBC Worldwide sells on programmes and TV, radio and online for teenagers. Cold Blood, benefited from a footage and is the UK’s number one In 2008, the BBC website high-profile promotional international television channel broadcaster homepage was revamped strategy featuring glossy trails and joint partner in UKTV. The brand’s to allow users to customise with a specially designed commercial activity is carried out at arms- BBC content and page audio bed to target different length and revenues are re-invested back into layout using moveable audiences. In the days the core public service. widgets. An update of the leading up to transmission the news and sport websites followed, ante was upped, with an animated Recent Developments featuring a newly embedded video chameleon character popping across The BBC was granted a new 10-year Royal service, greater emphasis on breaking news BBC One idents and trails. Charter at the end of 2006 that defined and live events and more ambitious use of BBC Three’s relaunch campaign, in 2008, expectations of the corporation in a digital, pictures. Improved functionality and features employed digital, viral, outdoor and stunt on-demand world; the emphasis changing are aimed at delivering a reinvented online activity, promoting new programme content Market public service broadcasters, BBC, ITV, Product from a one-way, studio-based broadcaster facility through which the BBC can deliver a that showcased talent and new interactive Broadcasting in the UK is undergoing a Channel 4 and Five, are now multi-platform, The BBC is thought of primarily as a creator of programmes, into an audience focused world-class, on-demand user experience. formats. In the first month following radical transformation brought about by multi-media brands operating 24 hours a day, of high quality content and programming, ‘anytime, anywhere, anyhow’, content brand. BBC Three and children’s channel CBBC, rebranding the channel’s share of 16-34 year- digital technology. Approximately 20 million seven days a week; each with a significant whether on radio, television or online. The Recent changes such as the launches of both underwent relaunches in 2008 aimed at olds rose by 44 per cent year-on-year, and households already receive digital multi- online presence (Source: OFCOM 2006). product offering is a complex mix with iPlayer, a free service enabling viewers to increasing brand awareness and to present a weekly reach was up 33 per cent. channel television and radio services from 19 major television, radio and online public catch up on over 250 programmes screened more cohesive appeal to target audiences. Sky, Virgin Media and Freeview and Achievements service brands working towards providing Brand Values 52 per cent of homes have broadband In 2007/08 the BBC received 278 programme something for everyone. Promotion The BBC’s core public service purpose to connection. By 2012, every home in the UK related awards across television, radio Today’s BBC television and radio brands, The trademark block letters of the BBC inform, educate and entertain is embedded in will receive digital television. The original and new media. These included 40 Baftas, particularly BBC One and BBC Two and BBC master brand are instantly recognisable and the organisation’s core values. Politically the 46 Royal Television Society (RTS) awards, Radio’s 1, 2, 3, 4 and Five Live, attract large associated with quality programmes and BBC is constitutionally independent and 22 Sony Golds for Radio and three Webby terrestrial audiences. The main channels services. It appears on everything from impartial in all of its extensive journalism and awards for its online service, as well as are complemented by digital brands, BBC channel identities to radio station literature factual content. eight International Emmys for television. Three and BBC Four on television and BBC and also online around the world. The BBC takes its corporate and Radio 1 Xtra, BBC Five Live Sports Extra, The current master brand logo was www.bbc.co.uk environmental responsibilities seriously, BBC 6 Music, BBC 7 and the Asian Network redesigned in the late 1990s to give a working towards bringing added value to on digital radio. The online destination simpler, less cluttered image and subsidiary the licence fee through non-commercial www.bbc.co.uk is also a recognised brand brand identities for channels and services are Things you didn’t know about partnerships and improving sustainability. leader in the UK. regularly refreshed to reflect market changes BBC The Business in the Community Corporate The BBC’s Nations & Regions services and audience research. All 10 network BBC Responsibility Index 2008 awarded the BBC for England, Wales, Northern Ireland radio stations unveiled new identities in 2008, The BBC is a leading global news brand gold status for work on managing its social and Scotland produce extensive local providing consistency while celebrating the – 233 million people use its combined and environmental impact. programming, achieving sizable audiences. personality of each brand. international television, radio and online services every week. 1922 1932 1936 1953 1960 1967 1970s 1985 1990s 2007 There have been more than 15,000 British Broadcasting The BBC moves to the BBC opens the world’s On 2nd June around BBC Television Colour broadcasts In the ‘Golden Age’ of BBC reporter Michael BBC Radio 5, the first Digital expansion editions of The Archers radio serial Company (BBC) is world’s first purpose first regular service 22 million people watch Centre opens and begin on BBC Two television, programmes Buerk alerts the world new network for 23 continues with the to date. formed by a group built radio production of high definition the Queen’s coronation authorisation is given and are extended to include: I Claudius; to a famine of biblical years, launches. The launch of iPlayer, a of leading wireless centre, Broadcasting television from live on the BBC – a for a new channel. BBC One in 1969. Pennies from Heaven; proportions in Ethiopia; arrival of the internet service enabling Blue Peter started in 1958 and is the manufacturers. House in Portland Alexandra Palace, historic event that BBC Two launches Are You Being Served; the resulting televised and digital technology people to download Place, London. north London. changes the course in 1964. The Good Life; and Live Aid concert raises marks the start of a television programmes world’s longest running children’s of television history. Fawlty Towers. more than £60 million. new broadcasting era. onto their computers. programme. 022 023.
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