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October 2016 CV_YMN1016:Layout 1 9/26/16 3:11 PM Page 1 STATE OF BEYOND INVENTORY THE INDUSTRY BASIC TRACKING RESULTS Best-selling More ways to We share yarns through keep an eye on the findings the ages. orders, cash of our recent flow and profit survey. margins OCTOBER 2016 EXPLORING THE YARNIVERSE FREE COPY YMN1016-Eucalan.indd 1 9/23/16 8:48 AM YMN1016-Plymouth.indd 1 9/27/16 3:53 PM 002_YMN1016_EdLetter:Layout 1 9/26/16 3:16 PM Page 2 EDITOR’S LETTER Visualize It ROSE CALLAHAN I sat in the back of the room last spring at the Yarn Market News Smart Business Conference—the event that brings together yarn shop owners from across the country to discuss their businesses and make them stronger. I am always eager to hear what our speakers have to say, after having worked so hard to find them and to ensure their messages will resonate with the audience. Our first speaker, life coach Tracy Williams, focused on visualization. Her session asked attendees to make a clear commitment and decision for themselves and their businesses and to be bold about it. She says that unless you take the time to visualize success, you will not be able to achieve it. That message really resonated with me, and with the other attendees as well. Do you have a crystal-clear vision for the future of your business? Do you understand all that will go into achieving the goals you’ve set? That’s what Yarn Market News hopes to be for all of its readers: a resource for your success. That is why we print the kinds of articles we do, from profiles of the businesspeople who populate our industry (Jim Bryson gives some advice on page 44) to articles on inventory management (learn how to plan for holi- on the cover days or other events on page 28). While you’re on your road to success, you must ensure Solar System the safety of your store: Daryl Brower explores emergency plans on page 34. You will Yarn-covered planets span the want to stock new books and interesting yarns: See our book and yarn reviews on pages galaxy of our dreams! Lorna’s Laces yarns come in several weights 14 and 16. We see this magazine as a tool, and we hope you are putting it to good use. and thousands of colorways, with With that in mind, we partnered with Sven Risom last fall to take stock of our readers one perfect for each celestial body. in the form of a survey. We wanted to know how stores and businesses in the yarn in- lornaslaces.net Photograph by Marcus Tullis dustry are performing—and wondered what well-performing stores are doing that those who aren’t achieving their goals are not. Sven presented the research at the con- ference in Atlanta last March, and the results were fascinating. (He condensed them into an URANUS JUPITER article you’ll find on page 40.) SATURN Take the time to set your intentions and visualize NEPTUNE your success, then open up this issue and start taking notes. I hope YMN will help keep you on MERCURY track so you are able to meet your goals. THE SUN Erin Slonaker, Editor in Chief MARS VENUS FOLLOW YARN MARKET NEWS EARTH ON FACEBOOK 2 YMN1016-Universal.indd 3 9/27/16 3:53 PM 004_YMN1016_TOC:Layout 1 9/27/16 12:13 PM Page 4 features 44 YMN’S STATE OF THE INDUSTRY REPORT Yarn Market News and North Light Horizons researched what is working today for local yarn shops—and what will work tomorrow. Here, we present the results. By Sven Risom O C T O B E R 2 016 30 12 Yarn: The Movie showcases the work of four women who use yarn in their performances. in every issue 2 EDITOR’S LETTER 8 MARKET REPORT 14 BOOK REVIEWS 16 YARN FORWARD 20 TNNA To measure attitudes, our 22 YARN GROUP “If I’m making a big piece for survey created a “word a yarn-bomb, why not make it 23 SPINNING & WEAVING GROUP cloud” to map the use of a little bigger and go for a 24 CRAFT YARN COUNCIL certain phrases. 9 world record too?” 44 25 RAVELRY 26 CRAFT & HOBBY ASSOCIATION 28 SMART INVENTORY 30 SMART LEGAL 32 SMART ONLINE 34 SMART PLANNING 36 RETAIL PROFILE String Theory, Glen Ellyn, IL 38 COMPANY PROFILE Briggs & Little 44 CELEBRITY INTERVIEW Can selling yarn support the In the yarn industry, afford- Jim Bryson, Bryson Distributing good things in the world? able all-purpose yarns are String Theory’s Janet Avila the blockbusters. 36 believes it can. 16 YMN1016-Coco.indd 5 9/27/16 3:52 PM 006_YMN1016_masthead:YMNMA05masthead 9/26/16 3:18 PM Page 6 Editorial Director TRISHA MALCOLM Editor in Chief ERIN SLONAKER Creative Director JOE VIOR Managing Editor LESLIE A. BARBER EDITORIAL Contributing Editors CAROL J. SULCOSKI LESLIE PETROVSKI ARTANDPRODUCTION Graphic Designer DEBORAH GRISORIO ADVERTISING,EVENTSANDMARKETING Director of Advertising Sales DOREEN CONNORS (212) 937-2554, [email protected] Accounts Manager REBECCA KEVELSON (212) 937-2557, [email protected] Events Director GABRIELLE ALD (212) 225-9001, [email protected] Marketing Manager BETH RITTER (212) 225-9006, [email protected] Events Manager KARIMA AMIR (212) 225-9011, [email protected] SOHOPUBLISHINGCOMPANY President ART JOINNIDES Publisher DAVID JOINNIDES Controller ELAINE MOWBRAY CONFERENCEADVISORYBOARD JOAN LOOI, Sales Rep BETSY PERRY, Classic Elite Yarns Magazine Publishers of America Manufactured and printed in the United States of America Yarn Market News™ is a trademark of SoHo Publishing, LLC. YMN is published three times a year, in January, May and September/October, in the U.S. and Canada. Copyright © 2016 by SoHo Publishing Company, LLC, 161 Avenue of the Americas, Suite 1301, New York, NY 10013. No part of this book may be copied or reproduced by any means without written permission of the Publisher. Executive, publishing, editorial and adver- tising offices: 161Avenue of the Americas, Suite 1301, New York, NY 10013. HOW TO REACH US TO SUBSCRIBE, CHANGE AN ADDRESS OR CANCEL A SUBSCRIPTION: visit www.yarnmarketnews.com or e-mail [email protected] EDITORIAL COMMENTS: e-mail: [email protected] or [email protected] The next issue of YMN will mail in December 2016. 007_YMN1016_AD:Layout 1 9/26/16 3:20 PM Page 7 008-013_YMN1016_Market Report:Layout 1 9/28/16 12:02 PM Page 8 MARKET REPORT BYLESLIEPETROVSKI NEW LOOK FOR FALL YOUR NAME M Have you picked up the latest issue of Vogue Knit- ting? In stores on September 6, the Fall Vogue Knitting HERE now boasts the same logo type and dimensions as M Want custom needles for your store? Vogue magazine. Knitters’ Pride, a manufacturer of knitting Born in 1932 and published by Vogue’s parent needles, crochet hooks and accessories, will company, Condé Nast, until 1969, Vogue Knitting was now laser-print your name or logo on orders revived by the Butterick Company in 1982; SoHo of Naturalz and Nova Platina needles. For Publishing Company, founded by two former Butterick smaller sizes—U.S. 0 to 7—the company executives, took the reins in 2001. The current redesign will print your shop name (22 characters or represents the first time Vogue’s crafty sibling has been less) in the font Arial. Logos can be printed allowed to use the “Vogue” font on the front cover. on U.S. 8s and larger. Printing costs 1 cent “People think we’re part of Condé Nast,” explains per needle. To find a wholesaler, visit Trisha Malcolm, vice president and editorial director www.knitterspride.com/find-store.asp. of SoHo Publishing, which also publishes Yarn Market News. “But we’re actually a small, family-owned business, very much like a yarn store. This is a game-changer for us in a lot of ways. Vogue Knitting is now visibly under the umbrella of the most recognized fashion brand in the world.” Under the art direction of creative director Diane Lamphron, Vogue Knitting has also undergone a complete interior redesign, with new typeface treatments, streamlined photo- graphy and refreshed layouts. The Fall issue also debuted at a different size to mirror the for- mat that Vogue magazine tested in May. At 9 inches, Vogue Knitting is now a full inch wider, which, Malcolm says, is a better showcase for photography.“Everyone who’s seen the new format has been impressed. Refreshing our heritage brand makes a statement at a time when the yarn industry is undergoing so much change.” UNIVERSAL TNNA UNDER NEW MANAGEMENT M On October 1, The National Needlearts who is also president of Louet, says TNNA RECOGNITION Association officially transitioned to a new members can look forward to a January trade M Hal Ozbelli, president management company, Chicago-based Smith- show with a new look and feel, along with the of Universal Yarns and Bucklin. A full-service association management launch of a refreshed website in coming months. outgoing TNNA board firm, SmithBucklin will provide TNNA with a member, received the complete management solution that includes 2016 TNNA TEN award working with the TNNA board to hire a chief ex- at the June trade show. ecutive, coordinating TNNA membership recruit- The board is confident that SmithBucklin can The award is given ment and retention, guiding the TNNA trade help TNNA address flagging membership and trade annually to those who shows, and improving education, marketing and show attendance numbers. “I want the decision to represent excellence communications. The SmithBucklin team also join TNNA to be an automatic one for every yarn in the needlearts industry.
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