Citizen Schools Catalyst Project Steerco #2
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Citizen Schools Catalyst Project SteerCo #2 January 16th, 2019 DRAFT Catalyst project meeting roadmap Project Holiday weeks Start up 1 2 3 4 5 6 break 7 8 9 10 11 Week 10/29 11/5 11/12 11/19 11/26 12/3 12/10 12/17- 1/2 1/7 1/14 1/21 1/28 beginning 1/1 Today’s meeting Nov 13th Dec 3rd Jan 16th Jan 30th Project Kickoff: SteerCo #1: SteerCo #2: SteerCo #3: • Introduce project team • Review initial assessment of attractiveness • Review refined assessment of • Review final of Catalyst product attractiveness of Catalyst refinements to Catalyst • Review project scope, calendar, – Demand among schools and corporate partners product model strategy and and deliverables – Competitive and partner landscape financials (as needed) • Discuss which Catalyst model • Discuss goals of Catalyst and • Discuss preliminary view on Citizen Schools’ to pursue based on a refined • Align on near-term dimensions for evaluating ability to win and fit with Catalyst product view of: mobilization plan Catalyst (attractiveness, fit, and – Attractiveness (including model – Capabilities to build out ability to win) – Fit with capabilities and operational feasibility – Ability to scale financials) • Align on key discussion topics for – Potential for differentiation – Fit and ability to win customer interviews (schools and corporate partners) • Agree on set of Catalyst models, including Model 1 and Model 2, to explore in-depth BOS 190116 Catalyst Project SteerC ... 2 Objectives for today’s discussion Review refined view of demand for Catalyst among customers Discuss preliminary scale projections and economic model analysis Debate which Catalyst model to pursue based on attractiveness, fit, & ability to win Align on major areas for further refinement for SteerCo #3 BOS 190116 Catalyst Project SteerC ... 3 Reminder: We decided to explore three Catalyst models in depth following SteerCo #1 Citizen Schools Mass STEM Hub Citizen Schools PLTW CS Partner PLTW Partner Partner MSH PLTW Partner CS CS CS CS CS CS 1 Catalyst “Full service” model 2 Catalyst “Mass STEM Hub” model 3 Catalyst “Coordinator” model • Catalyst delivered primarily via Citizen • Catalyst delivered primarily via Mass • Catalyst delivered primarily via Citizen Schools STEM Hub and PLTW Schools and partner • Citizen Schools: General contractor, • Citizen Schools: Volunteer matching and • Citizen Schools: General contractor, volunteer matching, professional volunteer integration professional volunteer matching, and volunteer development, and curriculum development integration professional development – Curriculum internally developed or heavily modified • Partners: Curriculum, assessments, • Partners: Curriculum, assessments, and broader professional development tools, broader professional development tools • Partners: Assessments and potentially and general contractor curriculum Citizen Schools “owns” Catalyst Citizen Schools partners for Catalyst element element with minimal modifications Note: CS = Citizen Schools; MSH = Mass STEM Hub; PLTW = Project Lead The Way BOS 190116 Catalyst Project SteerC ... 4 Since SteerCo #1, we’ve conducted interviews with 17 additional school leaders and 11 additional corporate partners Citizen Schools 1:1s School leadership interviews Corporate interviews Other resources • Em McCann, CEO Citizen Schools contacts Bain contacts • Jessica Anderson, Strategic Giving • Economic model Manager, Dell – 2018 personnel cost data • Nell Kisiel, VP of Strategy and • Florin Purice, Principal, Isaac • Principal, Cambridge – 2019 Q1 non-personnel cost data Business Development Newton Middle School • Nick Sirianni, Senior Manager, PwC – Citizen Schools Revenue Data FY19 • Industry expert, San Francisco • Rita German, Director of Pipeline and FY20 Committed • Brian Bradley, Principal, • Amy Hoffmaster, Catalyst Community Investments and – Catalyst US2020 model Renaissance School of the Arts • Superintendent, Chicago – Secondary research benchmarking Managing Director Corporate Responsibility, John • ED of Curriculum and Instruction, – Working sessions with Catalyst team and • Aimee Sargent, Chief External • Alison Riordan, Curriculum Hancock Finance team Coordinator, Plymouth schools Minneapolis Engagement Officer • Ryan Kish, Senior Program • Secondary research reports • Principal, Portland • Mike Kubiak, Managing Director, • Sanda Balaban, Former Regional Manager, Arconic Foundation – “Strategies to Scale Up Social Programs: Superintendent, New York City • Regional Superintendent, New • Sarah MacDonald, Executive Pathways, Partnerships and Fidelity,” Foundations & Evaluation prepared by The Wallace Foundation, • Alain Balan, Program Manager, York City Director, Life Science Cares • Patricia Corbett, Catalyst Volunteer 2017 Boston Public Schools • Sam Whitting and Lauran Support Manager • Principal, Portland • “Expanding Opportunities to • Erik Turner, Principal, Sedgefield Samson, Directors of Global • Lauren Chamberlain, Catalyst • Principal, San Francisco Engagement, Boeing Successfully Support Early Middle School Readers: A Five-Year Study of Director of Training & Support • District leader, New York City • Meghan Weber, Engagement • Crystal Isom-Adu, Principal, Reading Partners Colorado,” Manager, Amazon • Colin Lacy, Managing Director, Githens Middle School • Superintendent, National charter prepared by Augenblick, Palaich • Kelly Petrich, Community US2020 City Network network and Associates, 2017Citizen • Michael Fuga, Principal, Neal Relations Manager, Cisco • Maria Drake, Executive Director, Schools materials Middle School • Director of STEM, National • Kate Denton, Manager of CA – “Catalyst” • Tara Bickford, Principal, Joseph charter network Corporate Social Responsibility, – “Catalyst Program Overview” • Wendy Lee, Executive Director, NY George Middle School Vertex – “Overview of Catalyst Model for Bain” • Superintendent, Chicago – “Catalyst Year 1 Report” • Jessica Halloran, Senior – “Catalyst Design Workshop” • Vanessa Bishop, Managing • Tommy Blain, Principal, KIPP • District leader, TX Director, MA Massachusetts Manager of Corporate – “Catalyst Pilot Volunteer Training” • Innovation Project Specialist, Philanthropy, Amgen – “Catalyst Pilot – Project Overview: • Brian Cooper, Principal, Thermal Energy” Somerville • Drew Mogren, Associate, Greenleaf Middle School • Interviews conducted by • Principal, Milwaukee Goldman Sachs • Caleb Dolan, Executive Director, • Crystal Barnes, Senior VP of Bridgespan as part of the 2017- KIPP Massachusetts Global Responsibility, Nielsen 2018 Catalyst work • Nikki Barnes, Managing Director, • Sherry Burch, STEM Pathways KIPP Massachusetts Project Manager, The Tech • Jackie Montejano, Principal, Lee Museum of Innovation Mathson Middle School • Milissa Bedell, Director of Global • David McAuley, Executive Community Relations, Western Director, Young Achievers Digital • Kristen Thompson, Community • Linda Tugurian, District Science Relations Manager, Fidelity Specialist, Durham Public Bold indicates interviews since • Alex Neuber, Senior Manager, Schools SteerCo #1 Wayfair BOS 190116 Catalyst Project SteerC ... 5 AGENDA Executive summary Refined view of demand among school leadership and corporate partners Preliminary Catalyst scale projections and economics Go-forward Catalyst model discussion and next steps Appendix: Detailed analysis BOS 190116 Catalyst Project SteerC ... 6 Executive summary PRELIMINARY • School leadership and corporate partners have strong interest in Catalyst driven by its focus on STEM real-world learning experiences and ability to facilitate meaningful and unique connections for both students and volunteers • Catalyst has the potential to be a differentiated product; there are few comparable offerings that integrate a STEM, project-based learning curriculum with an industry professional volunteer overlay • Schools and districts are highly price sensitive customers; on average, schools are willing to pay ~$15/student per Catalyst curriculum unit, but excluding schools unwilling to pay at all, the adjusted average is ~$25/student per unit • Model 1 is the preferred model due to strong demand among customers, long-term economies of scale from programmatic investments, and strong fit with mission; Model 1 offers best potential path to self-sufficiency with fee for service funding from schools and corporations • Model 2 offers the lowest cost per student, but relies on service fees from a single foundation; however, Model 2 is a unique and compelling opportunity for Citizen Schools given the momentum, scale, and significant funding of Mass STEM Hub and PLTW • Model 3 is the least compelling model for Citizen Schools to pursue due to a lack of available partners, unclear demand from schools and corporate partners, and lower economies of scale given curriculum licensing fee • Citizen Schools must weigh whether to pursue a two-pronged go-to-market strategy focusing on Model 2 in Massachusetts and Model 1 in the remainder of the US, or to simply focus on developing Model 1 in all geographies BOS 190116 Catalyst Project SteerC ... 7 AGENDA Executive summary Refined view of demand among school leadership and corporate partners Preliminary Catalyst scale projections and economics Go-forward Catalyst model discussion and next steps Appendix: Detailed analysis BOS 190116 Catalyst Project SteerC ... 8 Additional interviews with school leadership confirmed strong interest in Catalyst SCHOOL LEADERSHIP School leaders expressed strong interest in Catalyst driven by the program’s ability to foster real-world connections, career exposure,