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Americanfestuk 2019 Sponsorship Opportunities Copy The UK’s Americana music festival, featuring showcases, conference and a star-packed awards show. SPONSORSHIP OPPORTUNITIES Tuesday 29th January – Thursday 31st January 2019 theamauk.org MUSIC FESTIVAL CONFERENCE & AWARDS Americanafestuk Tuesday 29th January – Thursday 31st January 2019 LONDON Contact: [email protected] MUSIC FESTIVAL CONFERENCE & AWARDS festuk Americana Tuesday 29th January – Thursday 31st January 2019 LONDON What is AmericanaFestUK? Festival showcases We host up to 50 festival showcase gigs over two nights, allowing artists of all levels from AmericanaFestUK is the AMA-UK’s annual music celebration in the UK, EU, USA & Canada, of all levels to play to audiences of industry movers and London, combining a three-day conference, 2 nights of festival Americana fans. Members of the public can purchase a wristband which offers access to showcases, and a star-packed awards show drawing the cream of all our showcases. Taking place in four Hackney venues all within walking distance of each other, this unique celebration of Americana music offers countless opportunities to the music world to the iconic Hackney Empire. get your brand in front of people in the setting they love the most; a live music venue! Conference UK Americana Awards Spread over three days, the 2019 conference will be AMA-UK’s sixth since it was founded With Bob Harris OBE as master of ceremonies, our annual Awards show is the jewel in the in 2012. Each year has seen significant growth in the number of attendees, higher-profile crown of the AMA-UK. In 2016, artists including Billy Bragg, Bears Den, Ethan Johns, speakers and greater range and quality of programming. Keynote speakers include iconic Bonnie Raitt and many more collecting or presenting awards... It is was quite a turnout for music industry players from Nashville and the UK. a relatively new awards show! This growing conference attracts artists, bookers, agents, managers, venues, operators In 2017, we went even further with artists including Van Morrison, Jools Holland, Eagles’ and – increasingly – festival directors. We are anticipate 200 paying delegates will attend bassist Timothy B Schmidt, Richard Thompson, Spinal Tap’s Harry Shearer, Jim the conference from all over the UK, Europe and the USA. Lauderdale, Mary Chapin Carpenter appearing and performing. The UK Americana Awards were well and truly on the map. Everyone who attends is in some way involved in the promotion of Americana music, so these are people who will naturally spread word of the event far and wide, and your brand For last year’s event, we moved to the iconic Hackney Empire, allowing us not only to could be part of that groundswell of activity. attract even more high-profile artists and attendees, but to sell 40% more tickets, bringing our live audience to a staggering 1200 people, made up of music fans and the cream of 2019 will focus on inclusivity and diversity within the genre and music industry. We have the worldwide Americana music industry. 2018 saw our star power increase adding names signed up to PRS Foundation Keychange and pledge to have 50/50 gender balance by like Robert Plant, Mumford & Sons, Mary Gauthier and Sir Patrick Stewart to the guests 2022 - our conference had already reached this goal in 2018, we are confident we can and award winners. make this reality across our event before the Keychange deadline. We offer you the opportunity to feature your name and logo alongside world-class musicians to a discerning and engaged audience. Contact: [email protected] MUSIC FESTIVAL CONFERENCE & AWARDS festuk Americana TuesdayTuesday 29th29th JanuaryJanuary –– ThursdayThursday 31st31st JanuaryJanuary 20192019 LONDON Who attends AmericanaFestUK? • Up to 800 members contacted weekly Who attends AmericanaFestUK? • Total attendance of over 3,200 across festival The AMA-UK’s membership has grown to over 800, boosted by our two preceding • 200 delegates predicted for 2019 Theyears’ AMA-UK’s conferences membership and awards. has grown to over 800, boosted by the continued success • Two1800 nights attendees of Festival at gala showcases awards show in FOUR venues of our two preceding years’ conferences and awards shows. • withTwo nightsa predicted of Festival capacity showcases of 600 each in FOUR night. venues In 2017 our conference attendance grew by 50% to 120, and we had 200 delegates with a predicted capacity of 1200 Infor 2017, 2018. CONFERENCE They are drawn attendance from all walks grew ofby Americana 50% to 120, music and bothwe had in UK200 and attendees abroad; • 1800 attendees at gala awards show injournalists, 2018. They bookers, are drawn agents, from promoters, all walks of festival Americana promoters, music managers,both in the musicUK and lawyers, • Total200 delegates attendance predicted of over for3,200 2019 across festival abroad;musicians, journalists, publishers, bookers, songwriters, agents, labels promoters, and retailers. festival promoters, managers, music • 4,430Over 800 Facebook members Followers contacted weekly lawyers, musicians, publishers, songwriters, labels and retailers. • 43% open rate on mailouts sent to 1.5K+ subscribers The festival showcases have grown enormously; from a single venue in 2016 to three • 1,356 Instagram Followers Thevenues FESTIVAL in 2017, SHOWCASES and at least have four grown venues enormously; for 2018. from For 2019a single we venuehave grown in 2016 the to • 6,31212K+ FollowersTwitter Followers on Social Media, with good gender threefestival venues by adding in 2017, an extraand four showcase venues nightfor 2018. so that For we 2019 can we actually have growndouble the our balance and average age span 25-65 festivalamount byof artistsadding showcasingan extra showcase without nightchanging meaning the unique twice thefeel numberof the festival of artists with • Average organic reach per Facebook post is 3500 showcasing.all four venues All being this without within walkingchanging distance the unique of each feel otherof the in festival. Hackney, Our the venues are within‘wristband’ walking music distance fans will of each be augmented other in Hackney, by the several ‘wristband’ hundred holders conference and the several hundreddelegates. conference delegates will genuienly be spoilt for music choice. The AWARDSawards show SHOW was was attended attended by by 500 500 people people in in 2017, 2017, up up from from 350 350 the the previous previous year, year,and in and 2018 in 2018we had we significant had significant growth growth with awith staggering a staggering 1200 1200attendees attendees. Alongside. Alongsideserious international serious international star talent, star last talent, year those last yearin attendance those in attendance included a included similar mix a similarto the conference, mix to the conference,bolstered by bolstered a significant by a numbersignificant of music number fans. of music fans. Members of the public are likely to make up a larger percentage of the audience this year, with the Hackney Empire allowing us more room to expand and capitalise on the rapidly rising profile that the stars have brought. Contact: [email protected] MUSIC FESTIVAL CONFERENCE & AWARDS festuk Americana Tuesday 29th January – Thursday 31st January 2019 What our attendees said... LONDON Development and exposure for Danni has been quite “Being a part of the event meant the world to me... I feel so considerable, both directly and indirectly leading to other honored to be a part of the AMA-UK community. The awards opportunities from the various platforms that AMAUK “Getting to be part of the awards ceremony in 2016 was show was packed full of unbelievable talent from legends provides and offers. Two nominations and showcase awesome. So many of our heroes all floating about: Bonnie like Van Morrison and Bob Harris to new discoveries like opportunities across the year both in the UK and USA Raitt, Billy Bragg, Ethan Johns, The Staves … just so Yola Carter. It was a truly magical, inspiring event.” have helped to develop and increase her standing, many fantastic artists all hanging out and making Angaleena Presley, Artist, Award nominee improving her prospects as an Americana artist within awesome music.”Bears Den, Artist, Award winners the industry and audience.. “It was my first time at AmericanaFestUK. It was a great “To me Americana is a community of musicians and Graham Jackson, Manager of Danni Nicholls place to meet both musicians and music industry people. songwriters who once fell between the cracks but now (Artist Nominee ‘18) I made great connections at the event and would love to have a home. AmericanaFestUK gives me the come back next year.”year.” “In all my years attending awards ceremony I've never opportunity to meet other artists and industry and the Maria Theessink, Artistic director,director, Tønder Festival experienced an atmosphere quite like the Americana Music Association is incredibly supportive”. Association UK event. Supremely well organised and Emily Barker, Artist Of The Year 2018 creatively programmed to put some of the biggest names in roots music side by side with the brightest rising acts it “As an independent artist, recognition from the Americana was an incredible experience and one that will live on in Music Association UK has a huge impact on our future. the memories of all those fortunate enough to have been These awards introduce our music to a much wider there on the night.” audience and enable us to grow our fanbase.” Ralph McLean producer/presenter BBC Northern Ireland Lewis & Leigh, Artist, multiple AwardAward winners “Thanks for having me on one of your panels at the 2017 AMA-UK conference. I truly enjoyed attending the other panels, meeting old friends and making new ones in the “AmericanaFestUK has become a very important event for business and discovering some great music at the anyone involved in the Americana music business. It's a showcases. In fact I am now booking a Christmas tour in great opportunity to network with agents, performers and Holland for one of them.
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