Country Update BILLBOARD.COM/NEWSLETTERS MARCH 1, 2021 | PAGE 1 OF 18 INSIDE BILLBOARD COUNTRY UPDATE [email protected] What’s Up With Strait Talk With Songwriter Dean Dillon Bryan’s ‘Down’ >page 4 As He Awaits His Hall Of Fame Induction Academy Of Country Life-changing moments are not always obvious at the time minutes,” says Dillon. “I was in shock. My life is racing through Music Awards they occur. my mind, you know? And finally, I said something stupid, like, Raise Diversity So it’s easy to understand how songwriter Dean Dillon (“Ten- ‘Well, I’ve given my life to country music.’ She goes, ‘Well, we >page 10 nessee Whiskey,” “The Chair”) missed the 40th anniversary know you have, and we’re just proud to tell you that you’re going of a turning point in his career in February. He and songwriter to be inducted next fall.’ ” Frank Dycus (“I Don’t Need Your Rockin’ Chair,” “Marina Del The pandemic screwed up those plans. Dillon couldn’t even Rey”) were sitting on the front porch at Dycus’ share his good fortune until August — “I was tired FGL, Lambert, Clark home/office on Music Row when producer Blake of keeping that a secret,” he says — and he’s still Get Musical Help Mevis (Keith Whitley, Vern Gosdin) pulled over waiting, likely until this fall, to enter the hall >page 11 at the curb and asked if they had any material. along with Marty Stuart and Hank Williams Jr. He was about to record a new kid and needed Joining with Bocephus is apropos: Dillon used some songs. to portray Hank Williams Sr. in an Opryland The new kid was a then-unknown guy named production, and he wrote Junior’s 1982 hit Country’s Book Club George Strait, and the song they gave him, “Un- “Leave Them Boys Alone,” a song that references Expands wound,” established an iconic traditional voice. Hank Sr. and Waylon Jennings, whose name DILLON >page 11 “That pretty much solidified the relationship matters in Dillon’s story. He was known as Dean between George and myself because he never Rutherford when he first arrived in town, but forgot that,” recalls Dillon. “The next album, he’d call me up: when he signed a recording deal with RCA, executive Jerry Makin’ Tracks: ‘I’m cutting at so-and-so. Be in my office at 10 o’clock Mon- Bradley decided to change his last name, looking for something Stell’s ‘Ain’t Me’ day morning. I want to hear everything you’ve got.’ And we with repetitive letters mimicking the double “n” in “Jennings.” >page 15 did that for 40 years.” Dillon was cool with the change: He paid over $1,000 to make Strait, in fact, recorded over 70 of Dillon’s songs through it legal within a year, turning a page on a poverty-stricken East the years, with 16 of them — including “I’ve Come To Expect It Tennessee childhood, though he still drew on the hard times From You,” “Here for a Good Time” and “Nobody in His Right in his writing. His grandparents raised him in a shack that his Country Coda: Mind Would’ve Left Her” — becoming hits. They’re a big rea- grandfather intentionally built small to save on the heating bill. Paisley, Parton son Dillon experienced another life-changing moment, one he Most of the rooms were about 6 feet by 8 feet, and the ceilings Combined recognized as a landmark as it occurred. Country Music As- were only 6 feet high. >page 18 sociation CEO Sarah Trahern called roughly a year ago to tell “There wasn’t no jumping around in that house,” says Dil- him he was entering the Country Music Hall of Fame. lon with a laugh. “We had a friend that was 6 feet 6. He didn’t “Dumbfounded me sat there for about three minutes, four come in the house much. He stayed on the porch.” BILLBOARD COUNTRY UPDATE MARCH 1, 2021 | PAGE 2 OF 18 Another of those turning-point moments in his youth came during a Carole King/James Taylor concert. Dillon was floored by Taylor’s chord structures — they included a lot of minor triads, different from the major chords that dominated country songs — and those structures shaped Taylor’s trademark melancholy melodies. “Mind you, I’m huge into country then,” says Dillon. “You know, I’m a Merle Haggard freak, George Jones, all of it. But when I heard those melodies out of James Taylor, I thought, ‘Man, if you could take that type of melody and put it with a great country song lyric, it would be extremely different, but it’d be extremely beautiful.’ And thus came songs like ‘Nobody in His Right Mind’ and ‘Marina Del Ray,’ ‘The Chair.’ All that stuff was in direct relationship to Little Big Town’s Kimberly Schlapman (left) appeared on syndicated what I’d heard that evening.” TV show The Doctors on Feb. 25 to talk about the Academy of Country Dillon’s gig at Opryland included a turning-point moment, too. One of his Music’s ACM Lifting Lives COVID-19 Response Fund with co-hosts fellow performers, Kathy Hyder, introduced him to songwriter John Schweers R. Sonia Barta, MD, and Dr. Andrew Ordon. (“Daydreams About Night Things,” “I Left Something Turned On at Home”). Schweers introduced him to producer Tom Collins (Barbara Mandrell, Ron- nie Milsap), who signed Dillon to a publishing deal at Pi-Gem, which Collins co-owned with Charley Pride. “Tom was great,” remembers Dillon. “I’d hand in the lyrics on a sheet of paper, and he’d hand it back with a ‘B minus’ on it and go, ‘Rewrite it.’ I re- member my first ‘A.’ I wrote ‘Nobody in His Right Mind’ by myself, turned it in to him, and he handed me the paper back with an ‘A plus’ on it.” Dillon made the grade with one of his idols, too. Jeannie Seely spotted him at a Nashville venue alone and asked if he was “the kid” who was getting at- tention for his writing. She took him that night to the home of Hank Cochran (“I Fall To Pieces,” “Make the World Go Away”), and within 24 hours, Dillon KNUDSEN ZACK and Cochran were headed to Florida, where they spent a significant chunk of Singer-songwriter Ryan Berg performed on the Feb. 24 edition of the mid-1980s. Their collaborations would include “Miami, My Amy,” “Set Drake White’s weekly Wednesday Night Therapy livestream while ’Em Up Joe” and “Ocean Front Property.” several fellow artists observed. From left: Dillon Carmichael, Hannah “Hank had kind of pushed writing to the back burner until he met me,” says Dasher, Berg and White. Dillon. “When he met me, it reenergized him.” Cochran is one of a handful of full-time songwriters who preceded Dillon into the Country Music Hall of Fame, including Boudleaux and Felice Bry- ant, Don Schlitz, Cindy Walker, Bobby Braddock and Harlan Howard. And the lineage continues into the next generation, as well. Among the writers Dillon has inspired is his daughter, Jessie Jo Dillon, whose successes include “10,000 Hours” and “Break Up in the End.” Even after his plaque is placed in the Hall’s Rotunda, it’s likely that Dean Dil- lon will still be looking for the next song. He recently penned six new ones in a three-day retreat with Billy Currington and Scotty Emerick, and he started a few other titles with Luke Combs that will probably get finished at a later date. “When it’s time to write, it’s time to write,” says Dillon. “There’s no, ‘Hey, let’s go have a few beers at lunchtime.’ None of that goes on. We just get down to business.” Lainey Wilson (right) guested on the Feb. 26 edition of the Apple Music You never know when one of those appointments will become a turning Country program Today’s Country Radio With Kelleigh Bannen to point in someone’s life. support her new album, Sayin’ What I’m Thinkin’. YOU AIN’T NATE PRETTY BARNES BB 51 +691K AUDIENCE +159 SPINS 20 ADDS! Thank you Entercom for Pick Hit of the Week! Radio.com 7 Songs You Need to Know Sales +30%!! Streaming +24%!! BILLBOARD COUNTRY UPDATE MARCH 1, 2021 | PAGE 4 OF 18 ON THE CHARTS JIM ASKER [email protected] Luke Bryan’s ‘Down To One’ Up To No. 1; Gabby Barrett, Thomas Rhett, Dustin Lynch Add Top 10s Luke Bryan lands his 24th leader on Billboard’s Country Airplay chart as TOP 10 ‘SONG’ Thomas Rhett earns his 17th Hot Country Songs top 10 as “Down To One” (Capitol Nashville) rises 4-1 in its 20th week on the list (dated “What’s Your Country Song” (Valory) jumps 13-7. On Country Airplay, it rises March 6). In the tracking week ending Feb. 28, the single increased by 15% 5-4, up by 7% to 24.8 million in audience. It also drew 5.7 million streams (up to 29.1 million audience impressions, according to MRC Data. 57%) and sold 2,000 (up 20%). On the Hot Country Songs chart, which blends airplay, sales and stream- The track follows Rhett’s last single, “Be a Light” (featuring Reba McEn- ing data, “One” becomes his 28th top five hit, tire, Hillary Scott, Chris Tomlin and Keith climbing 7-5. It drew 6 million U.S. streams (up Urban), which peaked at No. 7 on the chart 36%) and sold 2,000 downloads in the week last September.