HKMA/TVB Award for Marketing Excellence 2016
Organizer:Organganizerizer: Sponsor:S o r: +.0$79% $:$5'6)250$5.(7,1* (;&(//(1&( +.0$79%$:$5'6)250$5.(7,1*(;&(//(1&( ',11(56289(1,5352*5$00( HONG KONG MAXIM’S GROUP +RQJ.RQJ0D[LP·V*URXS Founded in 1956, Hong Kong Maxim’s Group is a leading food & beverage company comprising of Chinese, Asian and European restaurants, quick service restaurants, bakery shops and institutional catering, while providing a range of festive products, including the award-winning Mei-Xin Mooncakes. The Group is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO ramen and The Cheesecake Factory in various territories. Altogether, the Group operates over 960 outlets in Hong Kong, PRC, Vietnam BOE$BNCPEJB*UBMTPFTUBCMJTIFEUIFmSTU4JOP'PSFJHOKPJOUWFOUVSFJO13$JO BOEOPXEFMJWFSTBJSDBUFSJOHTFSWJDFJODJUJFTUISPVHIKPJOUWFOUVSFT “Maxim’s” and any name, logo, or trademark of any restaurants and any intellectual property right therein used or SFGFSFODFEJOUIJTBSUJDMFCFMPOHUP.BYJNT$BUFSFST-JNJUFE BDPNQBOZPQFSBUJOHJO)POH,POH BOEPSJUTBGmMJBUFT The copyright of this article belongs to Maxim’s Caterers Limited. All rights are hereby reserved. Website: www.maxims.com.hk Facebook: 美味人心E\0D[LP·V+. Instagram: 0D[LPV+. 0914 ^^^ORQJJVT Contents Messages 14 Mr James Thompson GBS, Chairman, The Hong Kong Management Association 15 Mr Mark Lee, Executive Director and Group Chief Executive Officer, Television Broadcasts Limited 16 Mr S K Cheong, Chairman, Organizing Committee, HKMA/TVB Awards for Marketing Excellence 2016 17 Dr Victor Lee, Executive Director,
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